invos 1.0.0

package/kit/.agents/squads/hormozi-squad/data/hormozi-frameworks.yaml

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+# Hormozi Business Frameworks Reference
+# Referenced by specialist agents for structured methodology application
+
+frameworks:
+  value_equation:
+    source: "Alex Hormozi — $100M Offers"
+    description: "The core equation for creating irresistible offers by maximizing value perception"
+    components:
+      - name: "Dream Outcome"
+        description: "The ideal end result the customer wants — make it vivid, specific, and emotionally compelling. The bigger the outcome, the higher the value."
+      - name: "Perceived Likelihood of Achievement"
+        description: "How confident the buyer is that they will actually get the result. Increased by proof, guarantees, track record, and specificity."
+      - name: "Time Delay"
+        description: "How long until the buyer gets their first meaningful result. The shorter the delay, the higher the value. Compress time to result aggressively."
+      - name: "Effort and Sacrifice"
+        description: "How much work, discomfort, or sacrifice the buyer must endure. The less effort required, the higher the value. Do it for them where possible."
+    when_to_use: "Every offer creation, pricing decision, or offer audit. This is the foundational framework."
+
+  closer_framework:
+    source: "Alex Hormozi — $100M Offers, refined in Gym Launch"
+    description: "Six-step sales closing framework for high-ticket conversations"
+    components:
+      - name: "C — Clarify"
+        description: "Ask questions to understand their current situation, goals, and what they have tried before. Never pitch before you understand."
+      - name: "L — Label"
+        description: "Restate their problem back to them in their own words. When they say 'exactly,' you have earned the right to present."
+      - name: "O — Overview"
+        description: "Present the 3-step path from where they are to where they want to be. Keep it simple and logical."
+      - name: "S — Sell the Vacation"
+        description: "Sell the outcome, not the process. Paint the picture of their life after the transformation."
+      - name: "E — Explain Away Concerns"
+        description: "Handle objections by isolating them and reframing. If we solved X, would you be ready?"
+      - name: "R — Reinforce and Close"
+        description: "Ask for the decision. Use an assumptive close. Reinforce the value and the urgency."
+    when_to_use: "Phone sales, Zoom calls, in-person consultations, DM selling — any conversation-based sales"
+
+  lead_magnets_taxonomy:
+    source: "Alex Hormozi — $100M Leads"
+    description: "Classification of lead magnets by type, effort, and effectiveness"
+    components:
+      - name: "Free Trial / Sample"
+        description: "Give them a taste of the paid product. Highest conversion to paid but highest cost to deliver."
+      - name: "Free Tool / Calculator"
+        description: "Software or spreadsheet that solves a specific problem. High perceived value, builds habit."
+      - name: "Free Training / Workshop"
+        description: "Educational content that demonstrates expertise. Builds authority and trust."
+      - name: "Checklist / Cheat Sheet"
+        description: "Condensed actionable resource. Low cost to create, high perceived value if specific."
+      - name: "Assessment / Quiz"
+        description: "Personalized diagnosis that generates curiosity about the result. High engagement."
+      - name: "Template / Swipe File"
+        description: "Ready-to-use resource they can implement immediately. Saves them effort."
+      - name: "Community Access"
+        description: "Free membership to a group. Builds belonging and opens relationship loop."
+    when_to_use: "Lead generation design, opt-in page creation, content strategy planning"
+
+  hundred_million_offers:
+    source: "Alex Hormozi — $100M Offers"
+    description: "The complete offer creation methodology for building Grand Slam Offers"
+    components:
+      - name: "Dream Outcome Identification"
+        description: "Define what the customer truly wants in their own words, not what you think they want."
+      - name: "Problem-Solution Mapping"
+        description: "List every problem between the customer and their dream outcome. For each problem, list sub-problems."
+      - name: "Solution Vehicle Creation"
+        description: "Transform each problem into a deliverable — course, tool, template, service, community."
+      - name: "Proprietary Naming"
+        description: "Name each solution vehicle with a unique, branded name that implies the transformation."
+      - name: "Value Stack Assembly"
+        description: "Stack core offer + speed bonuses + effort bonuses + proof bonuses into an irresistible package."
+      - name: "Guarantee Design"
+        description: "Create a guarantee so strong it becomes a selling point: unconditional, conditional, performance, or anti-guarantee."
+      - name: "Scarcity and Urgency"
+        description: "Add real constraints — quantity limits, time windows, bonus expiration — to drive immediate action."
+    when_to_use: "Creating a new offer, redesigning an underperforming offer, launching a new product"
+
+  hundred_million_leads:
+    source: "Alex Hormozi — $100M Leads"
+    description: "The four core methods of getting leads, organized by cost and speed"
+    components:
+      - name: "Warm Outreach"
+        description: "Reaching out to people who already know you — past clients, contacts, friends. Free, fast, but limited scale."
+      - name: "Cold Outreach"
+        description: "Reaching out to strangers — email, DM, phone. Free to low cost, scalable, but requires volume and skill."
+      - name: "Content (Free)"
+        description: "Creating content that attracts leads organically — social media, blog, YouTube, podcast. Free, slow to start, compounds over time."
+      - name: "Paid Ads"
+        description: "Buying attention through advertising — Facebook, Google, YouTube, TikTok. Fast, scalable, requires budget and skill."
+    when_to_use: "Lead generation strategy, channel selection, marketing budget allocation"
+
+  laire:
+    source: "Alex Hormozi — $100M Leads"
+    description: "The customer acquisition and retention lifecycle"
+    components:
+      - name: "L — Lead"
+        description: "Attract attention and generate leads through the 4 core methods."
+      - name: "A — Audience"
+        description: "Build an engaged audience that trusts you before you sell. Give value first."
+      - name: "I — Invite"
+        description: "Invite the audience to take the next step — webinar, call, purchase. Make the offer."
+      - name: "R — Retain"
+        description: "Keep customers engaged, getting results, and staying longer. Retention is cheaper than acquisition."
+      - name: "E — Earn"
+        description: "Earn referrals and repeat purchases from satisfied customers. The cheapest lead source."
+    when_to_use: "Business model design, customer lifecycle mapping, retention strategy"

package/kit/.agents/squads/hormozi-squad/data/routing-catalog.yaml

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+# Routing Catalog: Hormozi Squad
+# Maps keywords to specialist agents for fast routing
+# Referenced by: tasks/diagnose.md
+
+domains:
+  offer_creation:
+    keywords: [offer, grand slam offer, irresistible offer, value stack, bonuses, guarantee, risk reversal, dream outcome]
+    primary_agent: hormozi-offers
+    secondary_agent: hormozi-pricing
+    description: "Create irresistible offers using the Grand Slam Offer framework"
+
+  lead_generation:
+    keywords: [leads, lead generation, lead magnet, customer acquisition, traffic, lead list, $100M leads, warm outreach, cold outreach]
+    primary_agent: hormozi-leads
+    secondary_agent: hormozi-ads
+    description: "Get more leads and customers using the $100M Leads framework"
+
+  pricing_strategy:
+    keywords: [pricing, charge more, price point, value-based pricing, premium pricing, price increase, margins]
+    primary_agent: hormozi-pricing
+    secondary_agent: hormozi-offers
+    description: "Set pricing and charge more using value-based pricing strategy"
+
+  sales_copy:
+    keywords: [sales copy, copywriting, landing page copy, sales page, ad text, write copy]
+    primary_agent: hormozi-copy
+    secondary_agent: hormozi-hooks
+    description: "Write Hormozi-style sales copy that converts"
+
+  paid_ads:
+    keywords: [ads, paid ads, Facebook ads, Google ads, advertising, ad spend, media buying, paid traffic]
+    primary_agent: hormozi-ads
+    secondary_agent: hormozi-hooks
+    description: "Run paid ads with Hormozi's advertising strategy"
+
+  content_strategy:
+    keywords: [content, content strategy, content machine, social media, organic, YouTube, posting schedule]
+    primary_agent: hormozi-content
+    secondary_agent: hormozi-hooks
+    description: "Create content strategy using the content machine methodology"
+
+  hooks_headlines:
+    keywords: [hooks, headlines, attention, scroll stopper, thumbnail, opening, first line, subject line]
+    primary_agent: hormozi-hooks
+    secondary_agent: hormozi-copy
+    description: "Write hooks and headlines that capture attention"
+
+  product_launch:
+    keywords: [launch, product launch, business launch, go to market, MVP, first customers, launch strategy]
+    primary_agent: hormozi-launch
+    secondary_agent: hormozi-offers
+    description: "Launch a product or business with Hormozi's launch strategy"
+
+  sales_closing:
+    keywords: [close, closing, sales call, objections, CLOSER framework, phone sales, high ticket, enrollment]
+    primary_agent: hormozi-closer
+    secondary_agent: hormozi-offers
+    description: "Close more sales using the CLOSER framework"
+
+  workshop_design:
+    keywords: [workshop, seminar, event, training, masterclass, group coaching, presentation, webinar]
+    primary_agent: hormozi-workshop
+    secondary_agent: hormozi-closer
+    description: "Design and deliver workshops that sell"
+
+  churn_retention:
+    keywords: [churn, retention, cancel, LTV, lifetime value, keep customers, reduce churn, ascension, onboarding]
+    primary_agent: hormozi-retention
+    secondary_agent: hormozi-scale
+    description: "Reduce churn and maximize customer lifetime value"
+
+  business_scaling:
+    keywords: [scale, scaling, grow, $1M, $10M, $100M, growth, expand, hire, systems, leverage]
+    primary_agent: hormozi-scale
+    secondary_agent: hormozi-models
+    description: "Scale business from $1M to $100M+ using Hormozi's scaling framework"
+
+  business_model:
+    keywords: [business model, model, recurring revenue, subscription, agency, SaaS, licensing, portfolio]
+    primary_agent: hormozi-models
+    secondary_agent: hormozi-scale
+    description: "Choose or fix business model for maximum scalability"
+
+  business_audit:
+    keywords: [audit, evaluate, diagnose, assessment, bottleneck, constraint, improvement, problems]
+    primary_agent: hormozi-audit
+    secondary_agent: hormozi-models
+    description: "Audit and evaluate a business for improvement opportunities"
+
+  general_strategy:
+    keywords: [strategy, advice, business strategy, what should I do, direction, next step, mentor]
+    primary_agent: hormozi-advisor
+    secondary_agent: hormozi-chief
+    description: "General business strategy and advice in Hormozi's voice"

package/kit/.agents/squads/hormozi-squad/squad.yaml

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+name: hormozi-squad
+version: "1.0.0"
+short-title: "Hormozi Squad"
+description: "Squad de 16 agentes implementando os frameworks de Alex Hormozi. Offers, leads, pricing, sales, content, hooks, launch, retention, scaling."
+author: "Synkra AIOS"
+license: MIT
+slashPrefix: "hormozi-squad"
+
+aios:
+  minVersion: "4.0.0"
+  type: squad
+
+tags:
+  - hormozi
+  - offers
+  - leads
+  - pricing
+  - sales
+  - scaling
+  - content
+  - hooks
+  - business
+
+components:
+  agents:
+    - hormozi-chief.md
+    - hormozi-advisor.md
+    - hormozi-offers.md
+    - hormozi-leads.md
+    - hormozi-pricing.md
+    - hormozi-copy.md
+    - hormozi-ads.md
+    - hormozi-content.md
+    - hormozi-hooks.md
+    - hormozi-launch.md
+    - hormozi-closer.md
+    - hormozi-workshop.md
+    - hormozi-retention.md
+    - hormozi-scale.md
+    - hormozi-models.md
+    - hormozi-audit.md
+  tasks:
+    - audit-business.md
+    - close-sale.md
+    - create-hooks.md
+    - create-offer.md
+    - design-workshop.md
+    - diagnose.md
+    - generate-leads.md
+    - plan-launch.md
+    - review.md
+    - set-pricing.md
+  workflows:
+    - wf-business-turnaround.yaml
+    - wf-offer-creation.yaml
+  checklists:
+    - output-quality.md
+
+config:
+  extends: extend

package/kit/.agents/squads/hormozi-squad/tasks/audit-business.md

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+---
+task: auditBusiness()
+responsavel: "@hormozi-audit"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: true
+
+Entrada:
+  - campo: business
+    tipo: string
+    origem: User Input
+    obrigatorio: true
+  - campo: revenue
+    tipo: number
+    origem: User Input
+    obrigatorio: true
+
+Saida:
+  - campo: businessAudit
+    tipo: string
+    destino: Console
+    persistido: false
+
+Checklist:
+  - "[ ] Revenue equation scored with all 4 components"
+  - "[ ] #1 constraint clearly identified"
+  - "[ ] 3 prioritized recommendations with revenue impact"
+---
+
+# Task: Audit Business
+
+**Task ID:** HORMOZI-007
+**Version:** 1.0.0
+**Command:** `*audit-business`
+**Agent:** Hormozi Audit (hormozi-audit)
+**Purpose:** Conduct a comprehensive business audit with metrics-driven diagnosis.
+
+---
+
+## Inputs
+
+| Field | Type | Source | Required | Validation |
+|-------|------|--------|----------|------------|
+| business | string | User prompt | Yes | Business name, type, and stage |
+| revenue | number | User prompt | Yes | Monthly or annual revenue |
+| profit_margin | number | User prompt | No | Current profit margin percentage |
+| team_size | number | User prompt | No | Number of employees/contractors |
+| channels | list | User prompt | No | Marketing and sales channels in use |
+| biggest_challenge | string | User prompt | No | Self-identified primary constraint |
+| metrics | object | User prompt | No | Available business metrics (CAC, LTV, churn, etc.) |
+
+---
+
+## Preconditions
+
+- Business is operational with revenue
+- Owner willing to share honest numbers
+
+---
+
+## Execution Phases
+
+### Phase 1: Revenue Engine Audit
+1. Diagnose the revenue equation: Revenue = Leads x Conversion Rate x Price x Frequency
+2. Score each component (1-10):
+   - Leads: Volume and quality of incoming leads
+   - Conversion: Percentage of leads that become customers
+   - Price: Average revenue per transaction
+   - Frequency: How often customers buy (repeat rate)
+3. Identify the weakest link in the revenue chain
+4. Calculate the impact of a 10% improvement in each component
+5. Determine the constraint: which single improvement would double revenue?
+
+### Phase 2: Offer Audit
+1. Evaluate the current offer against the Value Equation
+2. Score each quadrant:
+   - Dream Outcome: Is the promise compelling enough?
+   - Perceived Likelihood: Does the buyer believe it will work?
+   - Time Delay: How long until first result?
+   - Effort & Sacrifice: How much work for the buyer?
+3. Identify if the offer is "good" (solves problem) or "grand slam" (irresistible)
+4. Benchmark pricing: is the business underpriced for the value delivered?
+
+### Phase 3: Operations Audit
+1. Assess the delivery system:
+   - Can the business fulfill 2x current volume without breaking?
+   - What is the cost to deliver per customer?
+   - Where are the bottlenecks in fulfillment?
+2. Assess the team:
+   - Key-person dependencies
+   - Role clarity and accountability
+   - Capacity utilization
+3. Assess the financials:
+   - Gross margin
+   - Net margin
+   - Cash flow predictability
+   - Customer Acquisition Cost vs Lifetime Value ratio
+
+### Phase 4: Growth Prescription
+1. Identify the #1 constraint holding the business back
+2. Provide 3 specific, prioritized recommendations:
+   - Quick win (implementable this week)
+   - Medium-term play (implementable this month)
+   - Strategic shift (implementable this quarter)
+3. Calculate the revenue impact of each recommendation
+4. Define the next 90-day focus
+5. Identify what to STOP doing (subtraction audit)
+
+---
+
+## Output Format
+
+```markdown
+## Business Audit: {Business Name}
+
+**Revenue:** ${X}/month
+**Margin:** {X}%
+**Stage:** {startup / growth / scale / optimize}
+**#1 Constraint:** {identified constraint}
+
+---
+
+### Revenue Engine
+
+| Component | Score | Current | 10% Improvement Impact |
+|-----------|-------|---------|----------------------|
+| Leads | X/10 | {metric} | +${X}/month |
+| Conversion | X/10 | {metric}% | +${X}/month |
+| Price | X/10 | ${metric} | +${X}/month |
+| Frequency | X/10 | {metric}x/year | +${X}/month |
+
+**Weakest Link:** {component}
+**Doubling Lever:** {which component to focus on}
+
+### Offer Assessment
+
+| Quadrant | Score | Issue | Fix |
+|----------|-------|-------|-----|
+| Dream Outcome | X/10 | {issue} | {fix} |
+| Perceived Likelihood | X/10 | {issue} | {fix} |
+| Time Delay | X/10 | {issue} | {fix} |
+| Effort & Sacrifice | X/10 | {issue} | {fix} |
+
+### Operations Assessment
+**Scalability:** {can/cannot handle 2x volume}
+**Bottleneck:** {identified bottleneck}
+**CAC:LTV Ratio:** {X}:1
+
+### Growth Prescription
+
+| Priority | Recommendation | Timeline | Revenue Impact |
+|----------|---------------|----------|----------------|
+| 1 | {quick win} | This week | +${X}/month |
+| 2 | {medium play} | This month | +${X}/month |
+| 3 | {strategic shift} | This quarter | +${X}/month |
+
+### Stop Doing List
+1. {thing to stop}
+2. {thing to stop}
+
+### 90-Day Focus
+{One clear priority for the next 90 days}
+```
+
+---
+
+## Veto Conditions
+
+- NEVER audit without real revenue numbers — estimates produce estimate-quality advice
+- NEVER recommend more than 3 priorities — focus is the point
+- NEVER ignore the operations side — growth without fulfillment capacity kills businesses
+- NEVER skip the "stop doing" list — subtraction is as important as addition
+- NEVER provide generic advice — every recommendation must tie to the specific business numbers
+
+---
+
+## Completion Criteria
+
+- [ ] Revenue equation scored with all 4 components
+- [ ] Weakest link and doubling lever identified
+- [ ] Offer audited against Value Equation
+- [ ] Operations assessed for scalability
+- [ ] #1 constraint clearly identified
+- [ ] 3 prioritized recommendations with revenue impact
+- [ ] Stop doing list provided
+- [ ] 90-day focus defined

package/kit/.agents/squads/hormozi-squad/tasks/close-sale.md

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+---
+task: closeSale()
+responsavel: "@hormozi-closer"
+responsavel_type: Agent
+atomic_layer: Task
+elicit: true
+
+Entrada:
+  - campo: product
+    tipo: string
+    origem: User Input
+    obrigatorio: true
+  - campo: price
+    tipo: number
+    origem: User Input
+    obrigatorio: true
+
+Saida:
+  - campo: closingFramework
+    tipo: string
+    destino: Console
+    persistido: false
+
+Checklist:
+  - "[ ] All 6 CLOSER steps scripted for the specific product"
+  - "[ ] Top 10 objections handled with Isolate and Overcome responses"
+  - "[ ] KPI targets set"
+---
+
+# Task: Close Sale
+
+**Task ID:** HORMOZI-004
+**Version:** 1.0.0
+**Command:** `*close-sale`
+**Agent:** Hormozi Closer (hormozi-closer)
+**Purpose:** Design a closing framework using the CLOSER method for sales conversations.
+
+---
+
+## Inputs
+
+| Field | Type | Source | Required | Validation |
+|-------|------|--------|----------|------------|
+| product | string | User prompt | Yes | Product/service being sold |
+| price | number | User prompt | Yes | Price point of the offer |
+| sales_context | enum | User prompt | Yes | phone, zoom, in-person, DM, chat |
+| audience | string | User prompt | Yes | Prospect profile |
+| common_objections | list | User prompt | No | Known objections from past sales |
+| conversion_rate | number | User prompt | No | Current close rate if known |
+
+---
+
+## Preconditions
+
+- Offer defined with clear value proposition
+- Price point set
+- Sales context identified (phone, video, in-person)
+
+---
+
+## Execution Phases
+
+### Phase 1: CLOSER Framework Setup
+1. Map each step of the CLOSER framework to the specific product:
+   - **C — Clarify:** Questions to understand their current situation
+   - **L — Label:** Restate their problem so they feel understood
+   - **O — Overview:** Present the path from where they are to where they want to be
+   - **S — Sell the Vacation:** Sell the outcome, not the process
+   - **E — Explain Away Concerns:** Handle objections before they arise
+   - **R — Reinforce and Close:** Ask for the decision
+2. Write 3-5 discovery questions for the Clarify step
+3. Prepare labeling statements for common situations
+4. Build the overview narrative (3-step bridge from pain to solution)
+
+### Phase 2: Objection Handling
+1. List the top 10 objections for this price point and product
+2. For each objection, prepare the "Isolate and Overcome" response:
+   - "I totally understand. Other than {objection}, is there anything else?"
+   - "If we could resolve {objection}, would you be ready to move forward?"
+   - Specific reframe or evidence to dissolve the objection
+3. Prepare responses for the 4 universal objections:
+   - "I need to think about it" → Time-based urgency + recap value
+   - "I can't afford it" → Cost of inaction + payment options
+   - "I need to talk to my spouse/partner" → Bring them in or get conditional commitment
+   - "I've been burned before" → Guarantee + differentiation from past failures
+4. Create the "walk away" frame for prospects who are not a fit
+
+### Phase 3: Script Development
+1. Write the opening script (rapport + agenda setting)
+2. Write the Clarify question sequence with transition bridges
+3. Write the Label statements template
+4. Write the Overview presentation (3-step path)
+5. Write the Sell the Vacation section (outcome painting)
+6. Write the Explain section (preemptive objection handling)
+7. Write the Reinforce and Close section with exact closing language
+8. Write the post-close confirmation script (reduce buyer remorse)
+
+### Phase 4: Performance Framework
+1. Define KPIs: show rate, close rate, average deal value
+2. Create a call scoring rubric for self-evaluation
+3. Build a follow-up sequence for non-closes
+4. Design the "lost deal" recovery strategy
+5. Set targets for each step's conversion rate
+
+---
+
+## Output Format
+
+```markdown
+## Sales Closing Framework: {Product Name}
+
+**Method:** CLOSER
+**Price:** ${price}
+**Context:** {sales_context}
+**Target Close Rate:** {X}%
+
+---
+
+### CLOSER Script
+
+#### C — Clarify
+{Discovery questions with transitions}
+
+#### L — Label
+{Labeling statement templates}
+
+#### O — Overview
+{3-step bridge narrative}
+
+#### S — Sell the Vacation
+{Outcome painting script}
+
+#### E — Explain Away Concerns
+{Preemptive objection handling}
+
+#### R — Reinforce and Close
+{Closing language and assumptive close}
+
+---
+
+### Objection Handling Matrix
+
+| Objection | Isolate | Reframe | Evidence |
+|-----------|---------|---------|----------|
+
+### Post-Close Script
+{Confirmation and next steps}
+
+### Follow-Up Sequence (Non-Close)
+| Day | Action | Message |
+|-----|--------|---------|
+
+### KPI Targets
+
+| Metric | Target | Current |
+|--------|--------|---------|
+```
+
+---
+
+## Veto Conditions
+
+- NEVER skip the Clarify step — selling without understanding is pitching
+- NEVER handle an objection without isolating it first
+- NEVER pressure someone who is genuinely not a fit — qualify out gracefully
+- NEVER present price before establishing value (Sell the Vacation must come first)
+- NEVER close without a clear next step defined
+
+---
+
+## Completion Criteria
+
+- [ ] All 6 CLOSER steps scripted for the specific product
+- [ ] Top 10 objections handled with Isolate and Overcome responses
+- [ ] 4 universal objections prepared
+- [ ] Opening and closing scripts written
+- [ ] Post-close confirmation script included
+- [ ] Follow-up sequence for non-closes defined
+- [ ] KPI targets set