invos 1.0.0

package/kit/.agents/squads/brand/data/brand-archetypes.md

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+# Brand Archetypes — 12 Jungian Archetypes for Brands
+
+Source: Margaret Mark & Carol S. Pearson, "The Hero and the Outlaw"
+
+## The 12 Brand Archetypes
+
+### 1. The Innocent
+- **Desire:** Safety, happiness, simplicity
+- **Fear:** Doing something wrong or bad
+- **Strategy:** Do things right, be optimistic
+- **Brand Voice:** Optimistic, honest, humble
+- **Examples:** Coca-Cola, Dove, Whole Foods
+- **Colors:** White, light blue, soft pastels
+- **WHEN to use:** Brand promises simplicity, purity, trust, nostalgia
+
+### 2. The Explorer
+- **Desire:** Freedom, discovery, self-fulfillment
+- **Fear:** Getting trapped, conformity, inner emptiness
+- **Strategy:** Seek out new experiences, escape boredom
+- **Brand Voice:** Adventurous, independent, bold
+- **Examples:** Jeep, Patagonia, The North Face, REI
+- **Colors:** Earth tones, greens, rugged browns
+- **WHEN to use:** Brand enables discovery, outdoor, travel, self-discovery
+
+### 3. The Sage
+- **Desire:** Truth, knowledge, understanding
+- **Fear:** Ignorance, being misled, being duped
+- **Strategy:** Seek information, share knowledge, analyze
+- **Brand Voice:** Knowledgeable, authoritative, thoughtful
+- **Examples:** Google, BBC, TED, Harvard, Audi
+- **Colors:** Deep blues, silver, muted tones
+- **WHEN to use:** Brand provides expertise, education, research, data
+
+### 4. The Hero
+- **Desire:** Mastery, courage, prove worth through action
+- **Fear:** Weakness, vulnerability, quitting
+- **Strategy:** Be strong, competent, powerful
+- **Brand Voice:** Motivational, confident, bold, empowering
+- **Examples:** Nike, FedEx, BMW, Under Armour
+- **Colors:** Red, black, bold contrasts
+- **WHEN to use:** Brand empowers achievement, performance, overcoming obstacles
+
+### 5. The Outlaw (Rebel)
+- **Desire:** Revolution, liberation, revenge
+- **Fear:** Being powerless or ineffective
+- **Strategy:** Disrupt, destroy, shock
+- **Brand Voice:** Rebellious, provocative, unapologetic
+- **Examples:** Harley-Davidson, Liquid Death, Diesel, Virgin
+- **Colors:** Black, red, aggressive combinations
+- **WHEN to use:** Brand challenges status quo, disrupts industry, appeals to counter-culture
+
+### 6. The Magician
+- **Desire:** Transformation, making dreams come true
+- **Fear:** Unintended negative consequences
+- **Strategy:** Develop a transformative vision
+- **Brand Voice:** Visionary, imaginative, transformative
+- **Examples:** Apple, Disney, Tesla, Dyson
+- **Colors:** Purple, iridescent, deep rich tones
+- **WHEN to use:** Brand transforms experiences, creates "magical" moments
+
+### 7. The Regular Guy/Gal (Everyman)
+- **Desire:** Belonging, connection, fitting in
+- **Fear:** Standing out, being left out, being pretentious
+- **Strategy:** Develop solid virtues, be real, blend in
+- **Brand Voice:** Friendly, humble, unpretentious, real
+- **Examples:** IKEA, Target, Gap, Budweiser
+- **Colors:** Warm, approachable, nothing too bold
+- **WHEN to use:** Brand is accessible, affordable, mass-market, democratic
+
+### 8. The Lover
+- **Desire:** Intimacy, experience, sensual pleasure
+- **Fear:** Being unwanted, unloved, alone
+- **Strategy:** Become attractive in every sense
+- **Brand Voice:** Sensual, passionate, warm, indulgent
+- **Examples:** Chanel, Victoria's Secret, Godiva, Alfa Romeo
+- **Colors:** Red, pink, gold, warm tones
+- **WHEN to use:** Brand is about beauty, pleasure, indulgence, romance
+
+### 9. The Jester
+- **Desire:** Joy, fun, to live in the moment
+- **Fear:** Being bored or boring
+- **Strategy:** Play, make jokes, be fun
+- **Brand Voice:** Playful, humorous, irreverent, optimistic
+- **Examples:** Old Spice, M&M's, Fanta, Ben & Jerry's
+- **Colors:** Bright, playful, saturated
+- **WHEN to use:** Brand entertains, brings joy, makes boring things fun
+
+### 10. The Caregiver
+- **Desire:** Protect, help, care for others
+- **Fear:** Selfishness, ingratitude, being helpless
+- **Strategy:** Do things for others, nurture, protect
+- **Brand Voice:** Caring, warm, generous, supportive
+- **Examples:** Johnson & Johnson, TOMS, Volvo, UNICEF
+- **Colors:** Soft blues, greens, warm neutrals
+- **WHEN to use:** Brand protects, nurtures, serves communities
+
+### 11. The Creator
+- **Desire:** Create something of enduring value
+- **Fear:** Mediocre vision, mediocre execution
+- **Strategy:** Develop artistic control, create culture
+- **Brand Voice:** Creative, imaginative, non-conformist, expressive
+- **Examples:** LEGO, Adobe, Crayola, Pinterest
+- **Colors:** Varied/expressive palettes, rainbow, creative
+- **WHEN to use:** Brand enables creation, self-expression, artistic endeavors
+
+### 12. The Ruler
+- **Desire:** Control, power, success, prestige
+- **Fear:** Chaos, being overthrown
+- **Strategy:** Lead, create order, set standards
+- **Brand Voice:** Commanding, refined, articulate, confident
+- **Examples:** Mercedes-Benz, Rolex, Microsoft, American Express
+- **Colors:** Gold, navy, dark tones, luxury metals
+- **WHEN to use:** Brand conveys authority, premium quality, leadership
+
+## Archetype Selection Framework
+
+**Step 1:** What does your customer DESIRE most? (Map to archetype desires)
+**Step 2:** What does your customer FEAR most? (Map to archetype fears)
+**Step 3:** What ROLE does your brand play in their life? (Map to archetype strategy)
+**Step 4:** Cross-reference Steps 1-3 → Primary archetype emerges
+**Step 5:** Select 1 secondary archetype for depth (but never more than 2)
+
+## Archetype Combinations (Common Pairings)
+
+| Primary | Secondary | Example | Why It Works |
+|---------|-----------|---------|-------------|
+| Hero + Explorer | Nike | Achievement through adventure |
+| Magician + Creator | Apple | Transform through creation |
+| Outlaw + Jester | Liquid Death | Rebel with humor |
+| Sage + Caregiver | TED | Knowledge that helps |
+| Ruler + Magician | Tesla | Power through transformation |
+
+## Anti-Pattern: Never Be All Archetypes
+
+A brand that tries to be everything is nothing. Pick ONE primary, optionally ONE secondary. Three archetypes means you have zero brand personality.

package/kit/.agents/squads/brand/data/brand-audit-methodology.md

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+# Brand Audit Methodology
+
+Multi-dimensional brand audit framework synthesized from Mark Ritson's 3Cs,
+Neumeier's Brand Gap, and Dunford's positioning audit.
+
+## 6-Dimension Brand Audit
+
+### Dimension 1: Strategy (Agent: @marty-neumeier)
+
+| Check | Question | Score 1-10 |
+|-------|----------|-----------|
+| Onliness | "Our brand is the only ___ that ___" — can you fill this? | |
+| Brand Gap | How far is the gap between strategy and customer experience? | |
+| Charisma Test | Does the brand pass all 5 charisma criteria? | |
+| Purpose | Does the brand have a clear "why"? | |
+| Values | Are brand values specific (not generic platitudes)? | |
+
+### Dimension 2: Positioning (Agent: @april-dunford)
+
+| Check | Question | Score 1-10 |
+|-------|----------|-----------|
+| Competitive Alternatives | Can customers name what they'd use instead? | |
+| Differentiated Value | Is the value unique AND provable? | |
+| Target Clarity | Is the ideal customer clearly defined? | |
+| Market Category | Is the category choice obvious? | |
+| One-Word Test | Does the brand own one word in the customer's mind? | |
+
+### Dimension 3: Naming (Agent: @alexandra-watkins)
+
+| Check | Question | Score 1-10 |
+|-------|----------|-----------|
+| SMILE - Suggestive | Does the name suggest something about the brand? | |
+| SMILE - Memorable | Is it easy to remember? | |
+| SMILE - Imagery | Does it trigger a visual? | |
+| SMILE - Legs | Does it have extension potential? | |
+| SMILE - Emotional | Does it evoke a feeling? | |
+| SCRATCH | Does it pass all 7 SCRATCH tests? | |
+
+### Dimension 4: Visual Identity (Agent: @michael-johnson)
+
+| Check | Question | Score 1-10 |
+|-------|----------|-----------|
+| Consistency | Is the identity consistent across ALL touchpoints? | |
+| Color Strategy | Do colors map to brand personality? | |
+| Typography | Is the type hierarchy clear and on-brand? | |
+| Imagery Style | Is photography/illustration style defined? | |
+| Brand Guidelines | Do comprehensive guidelines exist? | |
+| Scalability | Does the identity work at all sizes (16px to billboard)? | |
+
+### Dimension 5: Logo (Agent: @sagi-haviv)
+
+| Check | Question | Score 1-10 |
+|-------|----------|-----------|
+| Simplicity | Can it be described in 10 words? Sketched from memory? | |
+| Distinctiveness | Is it ownable in its category? | |
+| Versatility | Works in mono, small, large, dark/light? | |
+| Timelessness | Will it look relevant in 10 years? | |
+| Appropriateness | Does it match the brand's personality? | |
+
+### Dimension 6: Brand Experience (Agent: @emily-heyward)
+
+| Check | Question | Score 1-10 |
+|-------|----------|-----------|
+| Emotional Hook | Does the brand make people FEEL something? | |
+| Touchpoint Coherence | Does every touchpoint reinforce the same message? | |
+| Movement Potential | Could customers become advocates/tribe members? | |
+| Brand Tension | Does the brand hold an interesting creative tension? | |
+| Shared Enemy | Is there a clear "enemy" the brand fights against? | |
+
+## Scoring Guide
+
+| Score | Meaning |
+|-------|---------|
+| 9-10 | World-class. Among the best in category. |
+| 7-8 | Strong. Minor improvements possible. |
+| 5-6 | Average. Significant gaps to address. |
+| 3-4 | Weak. Major rework needed. |
+| 1-2 | Broken. Fundamental rebuild required. |
+
+## Overall Score Calculation
+
+Average across all 6 dimensions.
+
+| Overall | Verdict | Action |
+|---------|---------|--------|
+| 8.0+ | STRONG BRAND | Fine-tune and protect |
+| 6.0-7.9 | GOOD FOUNDATION | Address weakest dimensions |
+| 4.0-5.9 | NEEDS WORK | Prioritized rebuild |
+| < 4.0 | BRAND CRISIS | Full rebuild recommended |
+
+## Priority Rule
+
+Always fix in this order:
+1. Strategy (everything else depends on it)
+2. Positioning (names and identity need this)
+3. Naming (if the name fails SCRATCH, change it)
+4. Visual Identity (now you have the foundation)
+5. Logo (refine within the identity system)
+6. Brand Experience (activate what you've built)

package/kit/.agents/squads/brand/data/brand-pantheon.md

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+# Brand Pantheon — Top 30 Iconic Brands DNA
+
+Reference data synthesized from 4 deep research sources.
+
+## Legacy Titans
+
+| Brand | One Word | Positioning | Voice | Archetype | Unfair Advantage |
+|-------|----------|------------|-------|-----------|-----------------|
+| **Apple** | Simplicity | Empowering creativity through tech | Confident, sparse, human | Magician + Creator | Ecosystem lock-in |
+| **Nike** | Performance | Inspiration for every athlete | Heroic, urgent, direct | Hero | Athlete roster |
+| **Coca-Cola** | Happiness | Refresh the world | Optimistic, warm, timeless | Innocent | Distribution ubiquity |
+| **Disney** | Magic | Creating magical experiences | Enchanting, nostalgic | Magician | IP portfolio |
+| **Porsche** | Excellence | Engineering the ultimate | Precise, elite, driven | Ruler | Engineering legacy |
+| **Patagonia** | Planet | In business to save our planet | Activist, rugged, honest | Explorer | Radical integrity |
+| **Hermes** | Craft | Pinnacle of artisanal luxury | Distant, refined, poetic | Ruler | Scarcity |
+| **LEGO** | Creativity | Inspiring builders of tomorrow | Playful, curious, smart | Creator | System of play |
+| **Mercedes** | Status | Defined luxury and innovation | Authority, prestige | Ruler | Historical prestige |
+| **IKEA** | Democracy | Better life for the many | Inclusive, practical | Everyman | Cost engineering |
+
+## Digital-Native Giants
+
+| Brand | One Word | Positioning | Voice | Archetype | Unfair Advantage |
+|-------|----------|------------|-------|-----------|-----------------|
+| **Stripe** | Infrastructure | Internet economy infrastructure | Technical, lucid, grand | Sage | Developer experience |
+| **Airbnb** | Belonging | World where anyone can belong | Welcoming, human | Caregiver | Network effects |
+| **Figma** | Multiplayer | Designing for multiplayer world | Collaborative, geeky | Creator | Browser-first tech |
+| **Notion** | Flexibility | The all-in-one workspace | Thoughtful, zen | Sage | Community templates |
+| **Slack** | Alignment | Where work happens | Witty, empathetic | Jester | Product-led growth |
+| **Spotify** | Personalized | Unlock human creativity | Curated, energetic | Creator | Data science/algo |
+| **Netflix** | Choice | Entertaining the world | Direct, exciting | Magician | Content velocity |
+| **Uber** | Movement | Moving toward what matters | Utility-focused, global | Explorer | Logistics layer |
+| **Shopify** | Entrepreneur | Commerce better for everyone | Empowering, pragmatic | Hero | Merchant success |
+| **Vercel** | Speed | Frontend team platform | Performance-obsessed | Sage | Deployment DX |
+
+## Rising Challengers
+
+| Brand | One Word | Positioning | Voice | Archetype | Unfair Advantage |
+|-------|----------|------------|-------|-----------|-----------------|
+| **Linear** | Quality | Tool for high-performance teams | Opinionated, efficient | Sage | Opinionated UX |
+| **Liquid Death** | Rebellion | Murder your thirst | Nihilistic, satirical | Outlaw | Marketing nihilism |
+| **Arc** | Intent | Browser that works like you do | Intentional, human | Creator | Human-centric UI |
+| **Midjourney** | Imagination | Expanding powers of imagination | Mystical, artistic | Magician | Community latency |
+| **Perplexity** | Clarity | Where knowledge begins | Truth-seeking, clear | Sage | LLM synthesis |
+| **Rivian** | Adventure | Keep the world wild | Adventurous, green | Explorer | Electric utility |
+| **On Running** | Cloud | Ignite human spirit through movement | Technical, kinetic | Hero | Visual tech moat |
+| **Gymshark** | Community | Conditioning the world | Ambitious, social | Hero | Influencer DNA |
+| **Duolingo** | Persistence | Learn a language for free | Persistent, funny | Jester | Gamification UX |
+| **Hims** | Wellness | Health for the modern man | Vulnerable, clinical | Caregiver | Aesthetic health |
+
+## 10 Universal Brand Principles
+
+1. **Consistency > Novelty** — A brand is a pattern. Breaking it costs trust.
+2. **Own the Tension** — Find the paradox and occupy it.
+3. **Design is Evidence** — High-quality design proves high-quality thinking.
+4. **Humanity in the Machine** — Digital brands need analog warmth.
+5. **The One-Word Rule** — Own one word or own zero.
+6. **Shared Enemy** — Give customers something to fight alongside you.
+7. **Radical Simplicity** — If it can't be explained to a child, it's not a brand.
+8. **Internal = External** — Your culture is your brand.
+9. **The Founder's Shadow** — Authenticity is extracted, not manufactured.
+10. **Adapt or Die** — Principles are permanent; tactics are ephemeral.

package/kit/.agents/squads/brand/data/brand-voice-matrix.md

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+# Brand Voice & Tone Matrix
+
+Reference system for defining and documenting brand voice.
+
+## Voice Dimensions (Score 0-10)
+
+| Dimension | Low (0) | High (10) | Example Low | Example High |
+|-----------|---------|-----------|-------------|--------------|
+| **Funny vs. Serious** | Playful, humorous | Formal, grave | Slack | Stripe |
+| **Elite vs. Accessible** | Exclusive, premium | Inclusive, democratic | Hermes | IKEA |
+| **Bold vs. Understated** | Loud, provocative | Quiet, subtle | Nike | Notion |
+| **Warm vs. Clinical** | Emotional, personal | Data-driven, precise | Airbnb | Linear |
+| **Rebellious vs. Traditional** | Counter-culture, disruptive | Established, trustworthy | Liquid Death | Mercedes |
+| **Simple vs. Technical** | Plain language, short | Detailed, specialized | Apple | Stripe docs |
+
+## Voice Definition Template
+
+```
+BRAND VOICE: [Brand Name]
+
+WE ARE:
+- [Adjective 1] — [what this means in practice]
+- [Adjective 2] — [what this means in practice]
+- [Adjective 3] — [what this means in practice]
+
+WE ARE NOT:
+- [Adjective 1] — [why we avoid this]
+- [Adjective 2] — [why we avoid this]
+- [Adjective 3] — [why we avoid this]
+
+VOICE DIMENSIONS:
+- Funny ████░░░░░░ Serious (4/10)
+- Elite ░░░░████░░ Accessible (6/10)
+- Bold ████████░░ Understated (8/10)
+
+SIGNATURE PHRASES:
+- "[Phrase 1]"
+- "[Phrase 2]"
+- "[Phrase 3]"
+
+WORDS WE LOVE:        WORDS WE HATE:
+- [word]               - [word]
+- [word]               - [word]
+- [word]               - [word]
+```
+
+## Tone Modulation by Context
+
+Voice stays CONSTANT. Tone ADAPTS to context:
+
+| Context | Tone Adjustment | Example |
+|---------|----------------|---------|
+| Marketing/ads | More bold, emotional | "This changes everything." |
+| Product UI | More clear, helpful | "Your file was saved." |
+| Error messages | More empathetic, human | "Something went wrong. Let's fix it." |
+| Support/help | More warm, patient | "We're here to help. Here's what to do." |
+| Legal/terms | More precise, neutral | (Legal requirements, plain language) |
+| Social media | More casual, personality | Depends on platform |
+| Internal comms | More authentic, direct | Culture-aligned |
+
+## Brand Voice Audit Checklist
+
+- [ ] Voice is defined with 3+ adjectives
+- [ ] Each adjective has a practical example
+- [ ] "We are NOT" is defined (equally important)
+- [ ] Voice dimensions are scored on 0-10 scale
+- [ ] Tone modulation rules exist per context
+- [ ] 5+ signature phrases documented
+- [ ] Word love/hate list created
+- [ ] Voice guide shared with all content creators
+- [ ] Real examples from brand communications included
+- [ ] Grammar/style guide exists (Oxford comma? Sentence case?)
+
+## World-Class Brand Voice Examples
+
+### Apple
+- **Voice:** Confident, simple, human, aspirational
+- **Dimensions:** Serious (7), Elite (8), Bold (7), Warm (5)
+- **Signature:** "Think Different." / Short sentences. Period after everything.
+- **Never:** Technical jargon, feature-first language, exclamation marks
+
+### Nike
+- **Voice:** Motivational, heroic, direct, empowering
+- **Dimensions:** Serious (6), Accessible (7), Bold (10), Warm (5)
+- **Signature:** "Just Do It." / Imperative mood. Second person "you."
+- **Never:** Passive voice, hedging, long explanations
+
+### Slack
+- **Voice:** Friendly, witty, helpful, conversational
+- **Dimensions:** Funny (8), Accessible (9), Understated (6), Warm (8)
+- **Signature:** Emoji-friendly. Conversational. Helpful without being patronizing.
+- **Never:** Corporate jargon, overly formal, cold

package/kit/.agents/squads/brand/data/color-psychology.md

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+# Color Psychology for Brand Building
+
+Synthesized from 4 deep research sources + industry practice.
+
+## Color-Emotion Mapping
+
+### Red
+- **Emotions:** Energy, passion, urgency, excitement, power, love
+- **Psychology:** Increases heart rate, creates urgency. Most attention-grabbing color.
+- **Brand Use:** CTA buttons, food/beverage, entertainment, sports
+- **Examples:** Coca-Cola, Netflix, YouTube, Target, CNN
+- **WHEN to use:** Brand is energetic, bold, passionate, or needs to drive action
+- **AVOID when:** Brand needs to convey calm, trust, or luxury (unless combined with gold/black)
+
+### Blue
+- **Emotions:** Trust, security, stability, calm, professionalism, reliability
+- **Psychology:** Lowers heart rate, builds confidence. Most universally liked color.
+- **Brand Use:** Finance, tech, healthcare, corporate, social media
+- **Examples:** Facebook, IBM, Samsung, PayPal, LinkedIn, Chase
+- **WHEN to use:** Brand needs to convey trust, authority, professionalism
+- **AVOID when:** Brand is about passion, food, or urgency
+
+### Green
+- **Emotions:** Growth, health, nature, freshness, sustainability, wealth
+- **Psychology:** Easy on the eyes, associated with balance and renewal
+- **Brand Use:** Health, organic, finance, sustainability, agriculture
+- **Examples:** Spotify, Whole Foods, Starbucks, John Deere, Animal Planet
+- **WHEN to use:** Brand is about growth, health, sustainability, or nature
+- **AVOID when:** Brand is about luxury, technology (unless eco-tech)
+
+### Yellow
+- **Emotions:** Optimism, warmth, happiness, energy, caution, youthfulness
+- **Psychology:** Stimulates mental processes, generates muscle energy. Most visible color.
+- **Brand Use:** Food, children, affordable/accessible brands, attention-getting
+- **Examples:** McDonald's, IKEA, Snapchat, National Geographic, DHL
+- **WHEN to use:** Brand is optimistic, youthful, accessible, or needs visibility
+- **AVOID when:** Brand is premium, serious, or corporate
+
+### Orange
+- **Emotions:** Creativity, adventure, enthusiasm, confidence, friendliness
+- **Psychology:** Combines red's energy with yellow's friendliness. Creates call to action.
+- **Brand Use:** Tech, sports, food, entertainment, creative industries
+- **Examples:** Amazon, Fanta, Nickelodeon, Firefox, SoundCloud
+- **WHEN to use:** Brand is friendly, energetic, creative, or affordable
+- **AVOID when:** Brand is luxury, conservative, or needs gravitas
+
+### Purple
+- **Emotions:** Royalty, luxury, wisdom, spirituality, creativity, mystery
+- **Psychology:** Associated with wealth and sophistication. Stimulates imagination.
+- **Brand Use:** Beauty, luxury, spirituality, creative tools, women's brands
+- **Examples:** Cadbury, Hallmark, Twitch, Yahoo, Taco Bell
+- **WHEN to use:** Brand is creative, luxurious, spiritual, or targets women
+- **AVOID when:** Brand is budget, utilitarian, or industrial
+
+### Black
+- **Emotions:** Power, elegance, sophistication, authority, mystery, exclusivity
+- **Psychology:** Creates perceived heaviness and seriousness. Ultimate luxury signifier.
+- **Brand Use:** Luxury, fashion, tech, automotive, editorial
+- **Examples:** Chanel, Nike, Apple (product), Uber, Prada
+- **WHEN to use:** Brand is premium, sophisticated, powerful, or minimal
+- **AVOID when:** Brand is playful, youthful, or needs warmth
+
+### White
+- **Emotions:** Purity, simplicity, cleanliness, peace, minimalism, space
+- **Psychology:** Creates breathing room, perceived premium. "Less is more."
+- **Brand Use:** Tech, healthcare, luxury, minimalist brands
+- **Examples:** Apple (brand), Tesla, Google (whitespace)
+- **WHEN to use:** Brand values simplicity, purity, or premium minimalism
+- **AVOID when:** Brand needs energy, warmth, or bold personality
+
+### Pink
+- **Emotions:** Romance, femininity, tenderness, youthfulness, playfulness
+- **Psychology:** Calming effect. Modern usage is gender-neutral for DTC brands.
+- **Brand Use:** Beauty, fashion, DTC wellness, children, confectionery
+- **Examples:** Barbie, T-Mobile, Cosmopolitan, Glossier
+- **WHEN to use:** Brand is feminine, youthful, tender, or DTC wellness
+- **AVOID when:** Brand targets conservative B2B audiences
+
+## Color Strategy System
+
+### Step 1: Map Brand Personality to Colors
+Use the archetype → color mapping from brand-archetypes.md as starting point.
+
+### Step 2: Build the Palette
+| Role | Count | Purpose |
+|------|-------|---------|
+| Primary | 1-2 | The brand's signature. Used in logo, headers, CTAs |
+| Secondary | 2-3 | Supporting roles. Backgrounds, accents, sections |
+| Neutral | 2-3 | Text, backgrounds, spacers. Gray/white/black spectrum |
+| Semantic | 4 | Success (green), Error (red), Warning (yellow), Info (blue) |
+
+### Step 3: Contrast & Accessibility
+- **WCAG AA:** 4.5:1 contrast ratio for normal text
+- **WCAG AAA:** 7:1 contrast ratio for enhanced accessibility
+- Always test: primary color on white, on black, on each secondary
+- Tool: Use contrast checkers before finalizing any palette
+
+### Step 4: Color Specifications
+For every color, document:
+- HEX code (web)
+- RGB values (digital)
+- HSL values (CSS)
+- CMYK values (print)
+- Pantone (physical brand assets)
+
+## Industry Color Conventions
+
+| Industry | Common Colors | Why |
+|----------|--------------|-----|
+| Finance | Blue, Green, Gold | Trust, growth, wealth |
+| Healthcare | Blue, Green, White | Trust, health, cleanliness |
+| Food | Red, Yellow, Orange | Appetite, warmth, energy |
+| Tech | Blue, Black, White | Trust, sophistication, clean |
+| Luxury | Black, Gold, Purple | Power, wealth, exclusivity |
+| Sustainability | Green, Brown, Earth | Nature, organic, grounded |
+| Children | Primary colors, bright | Joy, energy, playfulness |
+| AI/SaaS | Purple, Blue, Gradient | Innovation, intelligence, modern |
+
+## Color Differentiation Rule
+
+**ALWAYS check competitor colors before selecting.**
+If your top 3 competitors all use blue, choosing blue makes you invisible.
+The color must differentiate within the category while remaining appropriate.
+
+Example: T-Mobile chose magenta in a sea of blue telecoms. Instant differentiation.

package/kit/.agents/squads/brand/squad.yaml

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+squad:
+  name: brand
+  display_name: "Brand Squad"
+  description: "Elite brand building squad — strategy, positioning, naming, visual identity, logo design, movement architecture"
+  icon: "💎"
+  domain: brand_identity
+  version: "1.0.0"
+
+agents:
+  - id: brand-chief
+    name: "Brand Chief"
+    file: agents/brand-chief.md
+    tier: 0
+    role: orchestrator
+    description: "Squad orchestrator — routes requests, coordinates agents, ensures quality"
+
+  - id: marty-neumeier
+    name: "Marty Neumeier"
+    file: agents/marty-neumeier.md
+    tier: 0
+    role: brand-strategist
+    description: "Brand strategy & diagnosis — The Brand Gap, Zag, onliness, charismatic brands"
+
+  - id: april-dunford
+    name: "April Dunford"
+    file: agents/april-dunford.md
+    tier: 1
+    role: positioning-master
+    description: "Product positioning — Obviously Awesome canvas, competitive alternatives, market category"
+
+  - id: michael-johnson
+    name: "Michael Johnson"
+    file: agents/michael-johnson.md
+    tier: 1
+    role: identity-architect
+    description: "Visual identity — 5.5 Steps, typography, color systems, brand guidelines"
+
+  - id: sagi-haviv
+    name: "Sagi Haviv"
+    file: agents/sagi-haviv.md
+    tier: 1
+    role: logo-master
+    description: "Logo design logic — CGH methodology, simplicity test, logo categories"
+
+  - id: alexandra-watkins
+    name: "Alexandra Watkins"
+    file: agents/alexandra-watkins.md
+    tier: 1
+    role: naming-alchemist
+    description: "Brand naming — SMILE/SCRATCH frameworks, name storming, taglines"
+
+  - id: emily-heyward
+    name: "Emily Heyward"
+    file: agents/emily-heyward.md
+    tier: 2
+    role: brand-builder
+    description: "Brand building & movements — Obsessed framework, emotional hooks, tribe architecture"
+
+workflows:
+  - id: wf-brand-from-zero
+    file: workflows/wf-brand-from-zero.yaml
+    description: "Complete brand creation from scratch (strategy→position→name→identity→launch)"
+
+  - id: wf-brand-audit
+    file: workflows/wf-brand-audit.yaml
+    description: "Comprehensive brand audit across all dimensions"
+
+  - id: wf-brief-to-references
+    file: workflows/wf-brief-to-references.yaml
+    description: "Raw meeting brief → brand references → structured brief for strategy (entry point for client onboarding)"
+
+tasks:
+  - research-references.md
+  - brand-diagnosis.md
+  - positioning-exercise.md
+  - naming-exercise.md
+  - visual-identity-brief.md
+  - logo-evaluation.md
+  - brand-book-creation.md
+  - brand-audit.md
+  - brand-touchpoint-audit.md
+  - movement-architecture.md
+  - coherence-check.md
+
+templates:
+  - positioning-canvas-tmpl.md
+  - brand-book-tmpl.md
+  - brand-soul-canvas-tmpl.md
+  - naming-brief-tmpl.md
+  - visual-identity-brief-tmpl.md
+
+checklists:
+  - brand-strategy-checklist.md
+  - positioning-checklist.md
+  - naming-checklist.md
+  - visual-identity-checklist.md
+  - brand-book-checklist.md
+  - brand-launch-checklist.md
+  - smoke-tests.md
+
+data:
+  - brand-archetypes.md
+  - color-psychology.md
+  - brand-pantheon.md
+  - brand-voice-matrix.md
+  - brand-audit-methodology.md
+
+keywords:
+  - brand
+  - branding
+  - brand strategy
+  - positioning
+  - naming
+  - logo
+  - visual identity
+  - brand guidelines
+  - brand book
+  - color psychology
+  - brand voice
+  - brand archetype
+  - movement
+  - DTC brand
+  - brand audit