invos 1.0.0

package/kit/.agents/squads/brand/templates/positioning-canvas-tmpl.md

@@ -0,0 +1,60 @@
+# Positioning Canvas — {{BRAND_NAME}}
+
+## Context
+- **Date:** {{DATE}}
+- **Agent:** april-dunford
+- **Input:** Brand strategy from diagnosis phase
+
+---
+
+## Step 1: Competitive Alternatives
+_What would customers use if your product didn't exist?_
+
+| Alternative | Type | Why customers use it |
+|-------------|------|---------------------|
+| {{ALT_1}} | Direct / Indirect | {{REASON}} |
+| {{ALT_2}} | Direct / Indirect | {{REASON}} |
+| {{ALT_3}} | Direct / Indirect | {{REASON}} |
+
+## Step 2: Unique Attributes
+_What features/capabilities do you have that alternatives don't?_
+
+1. {{ATTRIBUTE_1}}
+2. {{ATTRIBUTE_2}}
+3. {{ATTRIBUTE_3}}
+
+## Step 3: Value (and Proof)
+_What value do those attributes enable for customers?_
+
+| Attribute | Value Enabled | Proof Point |
+|-----------|--------------|-------------|
+| {{ATTR}} | {{VALUE}} | {{PROOF}} |
+
+## Step 4: Target Customer Characteristics
+_Who cares most about the value you deliver?_
+
+- **Characteristics:** {{CHARACTERISTICS}} _(NOT demographics)_
+- **Trigger:** {{WHAT_MAKES_THEM_CARE_NOW}}
+- **Current pain:** {{PAIN}}
+
+## Step 5: Market Category
+_What market frame of reference makes your value obvious?_
+
+- **Category:** {{CATEGORY}}
+- **Why this category:** {{RATIONALE}}
+- **Buyer expectations in this category:** {{EXPECTATIONS}}
+
+## Step 6: Positioning Statement
+> For {{TARGET}} who {{TRIGGER}}, {{BRAND_NAME}} is the only {{CATEGORY}} that {{DIFFERENTIATOR}} because {{PROOF}}.
+
+---
+
+## Validation Checks
+- [ ] Competitive alternatives are REAL (not hypothetical)
+- [ ] Value claims have proof (not superlatives)
+- [ ] Target is defined by CHARACTERISTICS (not demographics)
+- [ ] Category makes the value OBVIOUS to buyers
+- [ ] Statement passes the one-sentence test
+
+## Handoff
+→ Next: @alexandra-watkins (naming) with this canvas as input

package/kit/.agents/squads/brand/templates/visual-identity-brief-tmpl.md

@@ -0,0 +1,109 @@
+# Visual Identity Brief
+
+## Visual Strategy
+
+**Brand name:** {brand_name}
+**Positioning:** {positioning_statement}
+
+**Personality adjectives:** {personality_adjectives}
+**Creative tension:** {creative_tension}
+**Visual references:** {visual_references}
+**Explicitly avoid:** {visual_avoid}
+
+---
+
+## Typography Architecture
+
+### Brand Typeface
+
+- **Family:** {brand_typeface}
+- **Classification:** {typeface_classification}
+- **License:** {typeface_license}
+- **Rationale:** {typeface_rationale}
+
+### UI Typeface
+
+- **Family:** {ui_typeface}
+- **Classification:** {ui_typeface_classification}
+- **License:** {ui_typeface_license}
+- **Rationale:** {ui_typeface_rationale}
+
+### Hierarchy Specs
+
+| Level | Typeface | Weight | Size | Line Height | Letter Spacing |
+|-------|----------|--------|------|-------------|----------------|
+| H1 | {h1_typeface} | {h1_weight} | {h1_size} | {h1_line_height} | {h1_spacing} |
+| H2 | {h2_typeface} | {h2_weight} | {h2_size} | {h2_line_height} | {h2_spacing} |
+| H3 | {h3_typeface} | {h3_weight} | {h3_size} | {h3_line_height} | {h3_spacing} |
+| Body | {body_typeface} | {body_weight} | {body_size} | {body_line_height} | {body_spacing} |
+| Caption | {caption_typeface} | {caption_weight} | {caption_size} | {caption_line_height} | {caption_spacing} |
+
+---
+
+## Color System
+
+### Primary Colors
+
+| Role | Name | HEX | RGB | Usage |
+|------|------|-----|-----|-------|
+| Primary | {primary_name} | {primary_hex} | {primary_rgb} | {primary_usage} |
+| Primary Light | {primary_light_name} | {primary_light_hex} | {primary_light_rgb} | {primary_light_usage} |
+| Primary Dark | {primary_dark_name} | {primary_dark_hex} | {primary_dark_rgb} | {primary_dark_usage} |
+
+### Secondary Colors
+
+| Role | Name | HEX | RGB | Usage |
+|------|------|-----|-----|-------|
+| Secondary | {secondary_name} | {secondary_hex} | {secondary_rgb} | {secondary_usage} |
+| Accent | {accent_name} | {accent_hex} | {accent_rgb} | {accent_usage} |
+
+### Neutral Colors
+
+| Role | Name | HEX | RGB | Usage |
+|------|------|-----|-----|-------|
+| Black | {black_name} | {black_hex} | {black_rgb} | {black_usage} |
+| Dark Gray | {dark_gray_name} | {dark_gray_hex} | {dark_gray_rgb} | {dark_gray_usage} |
+| Gray | {gray_name} | {gray_hex} | {gray_rgb} | {gray_usage} |
+| Light Gray | {light_gray_name} | {light_gray_hex} | {light_gray_rgb} | {light_gray_usage} |
+| White | {white_name} | {white_hex} | {white_rgb} | {white_usage} |
+
+### Semantic Colors
+
+| Role | HEX | RGB | Usage |
+|------|-----|-----|-------|
+| Success | {success_hex} | {success_rgb} | {success_usage} |
+| Warning | {warning_hex} | {warning_rgb} | {warning_usage} |
+| Error | {error_hex} | {error_rgb} | {error_usage} |
+| Info | {info_hex} | {info_rgb} | {info_usage} |
+
+---
+
+## Accessibility Checklist (WCAG AA)
+
+| Check | Requirement | Status |
+|-------|-------------|--------|
+| Primary on white | Contrast ratio >= 4.5:1 | {check_primary_white} |
+| Primary on black | Contrast ratio >= 4.5:1 | {check_primary_black} |
+| Body text on background | Contrast ratio >= 4.5:1 | {check_body_text} |
+| Large text on background | Contrast ratio >= 3:1 | {check_large_text} |
+| Interactive elements | Contrast ratio >= 3:1 | {check_interactive} |
+| Color not sole indicator | Info conveyed by more than color | {check_color_indicator} |
+| Focus indicators | Visible focus on all interactive elements | {check_focus} |
+| Text resizing | Content readable at 200% zoom | {check_text_resize} |
+
+---
+
+## Brand Guidelines Structure
+
+| Section | Contents |
+|---------|----------|
+| 1. Introduction | Brand story, mission, values |
+| 2. Logo | Primary, secondary, icon, clear space, minimum size, misuse |
+| 3. Color | Full color system, palette ratios, accessibility notes |
+| 4. Typography | Typeface selection, hierarchy, pairing rules |
+| 5. Imagery | Photography style, illustration style, iconography |
+| 6. Layout | Grid system, spacing scale, composition principles |
+| 7. Voice & Tone | Writing style, do/don't examples |
+| 8. Applications | Business cards, letterhead, email, social media, packaging |
+| 9. Digital | Web components, mobile patterns, motion principles |
+| 10. Co-branding | Partner lockups, endorsement rules |

package/kit/.agents/squads/brand/workflows/wf-brand-audit.yaml

@@ -0,0 +1,148 @@
+workflow:
+  id: wf-brand-audit
+  name: "Brand Audit"
+  description: "Comprehensive multi-dimensional brand audit — 6 dimensions, 6 agents"
+  version: "1.0.0"
+  estimated_duration: "2-4 hours"
+  orchestrator: brand-chief
+
+phases:
+  - id: phase_1_collect
+    name: "COLLECT — Gather Brand Materials"
+    agent: brand-chief
+    description: "Collect all existing brand assets and context"
+    duration: "15-30 min"
+
+    inputs:
+      - "Current brand name"
+      - "Logo files"
+      - "Brand guidelines (if they exist)"
+      - "Website URL"
+      - "Marketing materials"
+      - "Competitor list"
+
+    outputs:
+      - "Brand materials inventory"
+      - "Context brief for auditors"
+
+    checkpoint:
+      question: "Do we have enough materials to audit?"
+      pass_criteria:
+        - "Brand name is known"
+        - "At least logo and website are available"
+
+  - id: phase_2a_strategy
+    name: "AUDIT 2a — Strategy Baseline"
+    agent: marty-neumeier
+    description: "Strategy audit runs FIRST as baseline for all other dimensions"
+    duration: "15-30 min"
+    depends_on: phase_1_collect
+    execution: sequential
+
+    dimension: "Strategy"
+    checks: ["Onliness", "Brand Gap", "Charisma Test", "Purpose", "Values"]
+    output: "Strategy audit score + findings"
+
+    checkpoint:
+      question: "Is the Strategy baseline complete?"
+      pass_criteria:
+        - "Strategy score is between 1-10"
+        - "Strategy findings are documented with rationale"
+      veto_conditions:
+        - condition: "Strategy scores below 3/10 without root cause identified"
+          action: "VETO — low strategy score requires diagnosis before other dimensions proceed"
+
+  - id: phase_2b_dimensions
+    name: "AUDIT 2b — Remaining Dimensions (Parallel)"
+    agents:
+      - april-dunford
+      - alexandra-watkins
+      - michael-johnson
+      - sagi-haviv
+      - emily-heyward
+    description: "5 remaining specialists audit their dimensions in parallel, informed by Strategy baseline"
+    duration: "45-90 min"
+    depends_on: phase_2a_strategy
+    execution: parallel
+
+    sub_phases:
+      - agent: april-dunford
+        dimension: "Positioning"
+        checks: ["Competitive Alternatives", "Value Clarity", "Target", "Category", "One-Word Test"]
+        output: "Positioning audit score + findings"
+
+      - agent: alexandra-watkins
+        dimension: "Naming"
+        checks: ["SMILE (5 criteria)", "SCRATCH (7 tests)"]
+        output: "Naming audit score + findings"
+
+      - agent: michael-johnson
+        dimension: "Visual Identity"
+        checks: ["Consistency", "Color Strategy", "Typography", "Imagery", "Guidelines", "Scalability"]
+        output: "Visual identity audit score + findings"
+
+      - agent: sagi-haviv
+        dimension: "Logo"
+        checks: ["Simplicity", "Distinctiveness", "Versatility", "Timelessness", "Appropriateness"]
+        output: "Logo audit score + findings"
+
+      - agent: emily-heyward
+        dimension: "Brand Experience"
+        checks: ["Emotional Hook", "Touchpoint Coherence", "Movement Potential", "Brand Tension", "Shared Enemy"]
+        output: "Experience audit score + findings"
+
+    checkpoint:
+      question: "Are all 6 dimensions audited?"
+      pass_criteria:
+        - "All 6 dimension scores are between 1-10"
+        - "Each dimension has specific findings documented"
+        - "Other dimensions reference Strategy baseline where relevant"
+      veto_conditions:
+        - condition: "Any dimension scores below 3/10 without root cause identified"
+          action: "VETO — low scores require diagnosis before proceeding to synthesis"
+        - condition: "Audit conducted on fewer than 4 of 6 dimensions"
+          action: "VETO — partial audit creates blind spots. All 6 dimensions required."
+        - condition: "Scoring inconsistency across dimensions (same issue, different scores)"
+          action: "FLAG — escalate to brand-chief for calibration before synthesis"
+
+  - id: phase_3_synthesize
+    name: "SYNTHESIZE — Report & Recommendations"
+    agent: brand-chief
+    description: "Compile audit results into actionable report"
+    duration: "30-60 min"
+    depends_on: phase_2b_dimensions
+
+    steps:
+      - "Compile scores from all 6 dimensions"
+      - "Calculate overall brand score"
+      - "Identify weakest dimensions (priority)"
+      - "Generate recommended actions per dimension"
+      - "Create action priority matrix"
+      - "Assign recommended agent per action"
+
+    outputs:
+      - "Brand Audit Report"
+      - "Score dashboard (6 dimensions + overall)"
+      - "Priority action list"
+      - "Recommended next steps with agent assignments"
+
+    veto_conditions:
+      - condition: "Synthesis report lacks prioritized action plan"
+        action: "VETO — audit without actionable priorities is academic exercise"
+      - condition: "Recommendations don't map to responsible agents"
+        action: "VETO — every fix must have an owner (agent or human)"
+
+templates:
+  - templates/positioning-canvas-tmpl.md
+  - templates/brand-book-tmpl.md
+  - templates/brand-soul-canvas-tmpl.md
+
+completion:
+  deliverables:
+    - "Brand Audit Report (6 dimensions scored)"
+    - "Action Priority Matrix"
+    - "Recommended Next Steps"
+  success_criteria:
+    - "All 6 dimensions have scores with rationale"
+    - "Actions are prioritized in correct order (strategy first)"
+    - "Each action has an assigned specialist agent"

package/kit/.agents/squads/brand/workflows/wf-brand-from-zero.yaml

@@ -0,0 +1,229 @@
+workflow:
+  id: wf-brand-from-zero
+  name: "Brand From Zero"
+  description: "Complete brand creation from scratch — 5 phases, 6 agents, full brand package"
+  version: "1.0.0"
+  estimated_duration: "4-8 hours"
+  orchestrator: brand-chief
+
+phases:
+  - id: phase_1_diagnose
+    name: "DIAGNOSE — Brand Strategy"
+    agent: marty-neumeier
+    description: "Define what the brand IS before anything visual"
+    duration: "60-90 min"
+
+    inputs:
+      - "Business context (what the company does)"
+      - "Target market description"
+      - "Competitor landscape"
+      - "Founder's vision/motivation"
+
+    steps:
+      - "Run Brand Gap analysis"
+      - "Build Brand Ladder (Features→Benefits→Values→Identity)"
+      - "Execute Zag 17-step onliness exercise"
+      - "Run Charismatic Brand Test"
+      - "Define brand archetype (from data/brand-archetypes.md)"
+
+    outputs:
+      - "Onliness statement: 'Our brand is the only ___ that ___'"
+      - "Brand ladder document"
+      - "Brand archetype selection (primary + optional secondary)"
+      - "Brand values (3-5 specific, not generic)"
+      - "Brand personality traits"
+
+    checkpoint:
+      question: "Is the brand strategy clear enough to position?"
+      pass_criteria:
+        - "Onliness statement is specific and defensible"
+        - "Brand archetype is selected with rationale"
+        - "Values are specific (not 'innovation, quality, trust')"
+      veto_conditions:
+        - "Onliness statement contains 'best' or 'leading' → VETO (not distinctive)"
+        - "More than 2 archetypes selected → VETO (too diluted)"
+        - "Values are generic platitudes → VETO (must be specific)"
+
+  - id: phase_2_position
+    name: "POSITION — Competitive Context"
+    agent: april-dunford
+    description: "Crystallize how the brand is different and for whom"
+    duration: "45-60 min"
+    depends_on: phase_1_diagnose
+
+    inputs:
+      - "Brand strategy from Phase 1"
+      - "Competitive landscape"
+      - "Customer interviews/data (if available)"
+
+    steps:
+      - "Map competitive alternatives (what would customers use instead?)"
+      - "Identify unique attributes"
+      - "Map attributes to customer value (and proof)"
+      - "Define target customer characteristics"
+      - "Select market category"
+      - "Identify relevant trends"
+      - "Synthesize positioning statement"
+
+    outputs:
+      - "Competitive alternatives map"
+      - "Positioning canvas (10 elements)"
+      - "One-sentence positioning statement"
+      - "Target customer profile"
+
+    checkpoint:
+      question: "Can we explain why we're different in one sentence?"
+      pass_criteria:
+        - "Competitive alternatives are real, specific companies"
+        - "Differentiated value is provable (not aspirational)"
+        - "Target customer is specific enough to find them"
+      veto_conditions:
+        - "Positioning uses 'innovative' or 'cutting-edge' without proof → VETO"
+        - "No competitive alternatives identified → VETO (means no market)"
+        - "Target is 'everyone' → VETO (too broad)"
+
+  - id: phase_3_name
+    name: "NAME — Verbal Identity"
+    agent: alexandra-watkins
+    description: "Create a brand name that encodes the positioning"
+    duration: "60-90 min"
+    depends_on: phase_2_position
+
+    inputs:
+      - "Brand strategy from Phase 1"
+      - "Positioning from Phase 2"
+      - "Domain/trademark constraints"
+
+    steps:
+      - "Generate naming creative brief"
+      - "Name storm: 50+ candidates using 8 techniques"
+      - "SMILE test each candidate (5 criteria)"
+      - "SCRATCH test survivors (7 elimination criteria)"
+      - "Shortlist top 5-10"
+      - "Domain/trademark preliminary check"
+      - "Present finalists with rationale"
+
+    outputs:
+      - "Naming creative brief"
+      - "50+ name candidates (documented)"
+      - "Top 5 finalists with SMILE/SCRATCH scores"
+      - "Recommended name with full rationale"
+      - "Tagline options (3-5)"
+
+    checkpoint:
+      question: "Does the name pass both SMILE and SCRATCH?"
+      pass_criteria:
+        - "Selected name scores 4+ on all SMILE criteria"
+        - "Selected name passes all 7 SCRATCH tests"
+        - "Domain availability confirmed (or alternatives)"
+      veto_conditions:
+        - "Name fails any SCRATCH criterion → VETO"
+        - "Name requires explanation → VETO"
+        - "Name is too similar to competitor → VETO"
+
+  - id: phase_4_identify
+    name: "IDENTIFY — Visual System"
+    agents:
+      - michael-johnson
+      - sagi-haviv
+    description: "Create the complete visual identity system including logo"
+    duration: "90-120 min"
+    depends_on: phase_3_name
+
+    inputs:
+      - "Brand strategy from Phase 1"
+      - "Positioning from Phase 2"
+      - "Selected name from Phase 3"
+      - "Brand archetype and personality"
+
+    steps:
+      - "@michael-johnson: Design complete visual identity system"
+      - "  - Typography architecture (brand + UI typefaces)"
+      - "  - Color system (primary, secondary, neutral, semantic)"
+      - "  - Imagery/photography style"
+      - "  - Grid system and layout principles"
+      - "@sagi-haviv: Design logo/mark"
+      - "  - Select logo category (wordmark, symbol, combo, etc.)"
+      - "  - Create logo concepts"
+      - "  - Run simplicity test"
+      - "  - Evaluate against 5 pillars"
+      - "  - Create logo application system"
+      - "@michael-johnson: Compile brand guidelines document"
+
+    outputs:
+      - "Logo (primary, variations, favicon, monochrome)"
+      - "Color palette (HEX, RGB, CMYK, Pantone)"
+      - "Typography specifications"
+      - "Brand guidelines document (complete)"
+      - "Logo usage guidelines (dos/don'ts)"
+
+    checkpoint:
+      question: "Does the visual identity reflect the brand strategy?"
+      pass_criteria:
+        - "Logo passes 5-pillar evaluation (all 7+/10)"
+        - "Colors map to brand personality (documented rationale)"
+        - "Typography hierarchy is clear"
+        - "Brand guidelines are comprehensive"
+      veto_conditions:
+        - "Logo fails simplicity test → VETO"
+        - "Colors don't pass WCAG AA contrast → VETO"
+        - "No brand guidelines document → VETO"
+
+  - id: phase_5_activate
+    name: "ACTIVATE — Movement & Launch"
+    agent: emily-heyward
+    description: "Transform the brand into a movement people join"
+    duration: "60-90 min"
+    depends_on: phase_4_identify
+
+    inputs:
+      - "Complete brand identity from Phases 1-4"
+      - "Business launch context"
+
+    steps:
+      - "Define emotional hook"
+      - "Build brand narrative (tension→belief→resolution)"
+      - "Design movement architecture"
+      - "  - Shared enemy identification"
+      - "  - Tribe rituals"
+      - "  - Brand lexicon"
+      - "Complete Brand Soul Canvas"
+      - "Touchpoint audit and plan"
+      - "Launch story creation"
+
+    outputs:
+      - "Brand Soul Canvas (complete)"
+      - "Brand narrative document"
+      - "Movement architecture"
+      - "Touchpoint plan"
+      - "Launch narrative"
+
+    checkpoint:
+      question: "Does the brand make people FEEL something?"
+      pass_criteria:
+        - "Brand Soul Canvas all blocks filled"
+        - "Shared enemy is clear and specific"
+        - "Emotional hook exists and resonates"
+        - "Touchpoint plan covers all key moments"
+      veto_conditions:
+        - "No emotional hook identified → VETO"
+        - "Brand narrative is feature-first → VETO (must be emotion-first)"
+        - "No shared enemy → WARNING (optional but recommended)"
+
+completion:
+  deliverables:
+    - "Brand Strategy Document (Phase 1)"
+    - "Positioning Canvas (Phase 2)"
+    - "Brand Name + Tagline (Phase 3)"
+    - "Visual Identity System (Phase 4)"
+    - "Brand Guidelines / Brand Book (Phase 4)"
+    - "Brand Soul Canvas (Phase 5)"
+    - "Movement Architecture (Phase 5)"
+    - "Launch Narrative (Phase 5)"
+
+  success_criteria:
+    - "All 5 phase checkpoints passed"
+    - "Brand passes the gut feeling test"
+    - "Onliness statement is specific and defensible"
+    - "Visual identity is consistent across all applications"
+    - "The brand has a documented belief system"

package/kit/.agents/squads/brand/workflows/wf-brief-to-references.yaml

@@ -0,0 +1,141 @@
+workflow:
+  id: wf-brief-to-references
+  name: "Brief to References"
+  description: "Transforms raw meeting brief into structured brand references — entry point for client onboarding. Output feeds directly into wf-brand-from-zero."
+  version: "1.0.0"
+  estimated_duration: "30-60 min"
+  orchestrator: brand-chief
+  trigger: "*brief-to-references"
+
+phases:
+  - id: phase_1_extract
+    name: "EXTRACT — Read the Brief"
+    agent: marty-neumeier
+    description: "Pull every brand signal from raw meeting notes — no interpretation yet"
+    duration: "10-15 min"
+
+    inputs:
+      - "Raw meeting brief (notes, transcript, or voice memo transcription)"
+
+    steps:
+      - "Run research-references.md Step 1 (Extract Brand Signals)"
+      - "List all explicit mentions: brands, adjectives, tone words, price signals"
+      - "Flag what the client said they DON'T want — critical, often clearer than what they want"
+
+    outputs:
+      - "Structured signal list (sector, audience, value prop clues, tone words, explicit references, anti-references, price tier, cultural context)"
+
+    checkpoint:
+      question: "Are enough signals extracted to map references?"
+      pass_criteria:
+        - "Sector identified"
+        - "At least 3 tone words extracted"
+        - "Price positioning clear"
+      fail_action: "Ask client 3 clarifying questions before proceeding"
+
+  - id: phase_2_map
+    name: "MAP — Brand References"
+    agent: marty-neumeier
+    description: "Match signals to real brands — aspirational, anti, and adjacent"
+    duration: "15-20 min"
+
+    inputs:
+      - "Structured signal list from Phase 1"
+      - "data/brand-pantheon.md (reference brands database)"
+
+    steps:
+      - "Run research-references.md Steps 2-3 (Map References + Visual Mood)"
+      - "Select 3-5 aspirational references with rationale"
+      - "Select 2-3 anti-references with rationale"
+      - "Select 2-3 adjacent references for cross-category inspiration"
+      - "Define visual tension axis"
+      - "Map color territory and typography direction"
+
+    outputs:
+      - "Reference board (aspirational + anti + adjacent)"
+      - "Visual mood direction (tension axis, typography, color territory, imagery style)"
+
+    checkpoint:
+      question: "Are references specific and differentiated from each other?"
+      pass_criteria:
+        - "No two aspirational references are from the same visual territory"
+        - "Each reference has a one-sentence rationale tied to client signals"
+        - "Color territory avoids dominant competitor colors"
+      fail_action: "Replace generic references with more specific ones"
+
+  - id: phase_3_verbal
+    name: "VERBAL — Tone & Voice References"
+    agent: marty-neumeier
+    description: "Map verbal identity direction from brief signals"
+    duration: "10-15 min"
+
+    inputs:
+      - "Structured signal list from Phase 1"
+      - "data/brand-voice-matrix.md"
+
+    steps:
+      - "Run research-references.md Step 4 (Verbal/Tone References)"
+      - "Score tone on 5 axes (Formal/Casual, Serious/Playful, Technical/Accessible, Understated/Bold, Warm/Cool)"
+      - "Identify 2-3 brands with matching verbal identity"
+      - "Define Voice Dos and Don'ts (3-5 each)"
+
+    outputs:
+      - "Tone axis scores"
+      - "Verbal references with rationale"
+      - "Voice Dos and Don'ts"
+
+  - id: phase_4_competitive
+    name: "COMPETITIVE — Landscape & White Space"
+    agent: marty-neumeier
+    description: "Map direct competitors and identify unclaimed territory"
+    duration: "10-15 min"
+
+    inputs:
+      - "Sector and competitors identified in Phase 1"
+
+    steps:
+      - "Run research-references.md Step 5 (Competitive Snapshot)"
+      - "Map each competitor: visual territory, tone, positioning claim"
+      - "Identify visual and verbal white space"
+      - "Flag any risk of blending with dominant competitor"
+
+    outputs:
+      - "Competitive landscape table"
+      - "White space identification (visual + verbal)"
+
+  - id: phase_5_structured_brief
+    name: "BRIEF — Structured Output"
+    agent: brand-chief
+    description: "Compile everything into a structured brief ready for brand-diagnosis"
+    duration: "5-10 min"
+
+    inputs:
+      - "All outputs from Phases 1-4"
+
+    steps:
+      - "Run research-references.md Step 6 (Structured Brief)"
+      - "Compile: sector, audience, value prop hypothesis, archetype hypothesis"
+      - "Summarize visual direction (3 sentences)"
+      - "Summarize tone direction (3 sentences)"
+      - "List top references and white space"
+
+    outputs:
+      - "Reference research document (full)"
+      - "Structured brief ready for brand-diagnosis"
+      - "Archetype hypothesis with rationale"
+
+    checkpoint:
+      question: "Is this brief actionable for brand-diagnosis?"
+      pass_criteria:
+        - "Archetype hypothesis present with rationale"
+        - "Visual direction not described as just 'clean' or 'modern'"
+        - "Competitive white space identified"
+        - "References traceable to specific client signals"
+      fail_action: "Return to Phase 2 and sharpen references"
+
+completion:
+  deliverable: "Reference research document + structured brief"
+  next_step: "Feed structured brief into wf-brand-from-zero Phase 1 (brand-diagnosis)"
+  handoff_note: |
+    Structured brief replaces the manual context-gathering in brand-diagnosis Step 1.
+    Skip straight to Brand Gap Analysis (Step 2) — signals already extracted.