aigroup-workflow 2.2.1 → 2.2.2

package/skills/product/competitive-analysis/SKILL.md

@@ -1,257 +1,257 @@
----
-name: competitive-analysis
-description: Analyze competitors and create competitive landscape documentation. Use when the user asks to analyze competitors, create competitive analysis, compare features with competitors, track competitive landscape, or understand competitive positioning.
-metadata:
-  author: https://github.com/mohitagw15856/pm-claude-skills
-  domain: product-management
-  triggers: competitive analysis, competitor comparison, market landscape, competitive positioning
-  role: project-manager
-  scope: analysis
----
-
-# Competitive Analysis Skill
-
-This skill creates structured competitive analyses for product decision-making.
-
-## Analysis Framework
-
-### 1. Executive Summary
-- **Market Position**: Where we stand relative to competitors
-- **Key Findings**: Top 3-5 insights from analysis
-- **Strategic Implications**: What this means for our roadmap
-
-### 2. Competitor Profiles
-
-For each major competitor:
-
-**[Competitor Name]**
-- **Company Overview**: Size, funding, market position
-- **Target Customer**: Who they serve
-- **Value Proposition**: Their core positioning
-- **Business Model**: How they make money
-- **Strengths**: What they do well
-- **Weaknesses**: Where they fall short
-- **Recent Activity**: Major updates, funding, announcements
-
-### 3. Feature Comparison Matrix
-
-| Feature | Us | Competitor A | Competitor B | Competitor C |
-|---------|-----|--------------|--------------|--------------|
-| Core Feature 1 | ✅ Full | ✅ Full | ⚠️ Limited | ❌ None |
-| Core Feature 2 | ✅ Full | ⚠️ Limited | ✅ Full | ✅ Full |
-| Advanced Feature 1 | ⚠️ Beta | ❌ None | ✅ Full | ❌ None |
-
-Legend:
-- ✅ Full: Complete, production-ready feature
-- ⚠️ Limited/Beta: Partial or in-development
-- ❌ None: Feature not available
-
-Include notes on quality/implementation differences where significant.
-
-### 4. Pricing Comparison
-
-| Plan Type | Us | Competitor A | Competitor B | Competitor C |
-|-----------|-----|--------------|--------------|--------------|
-| Free/Trial | $0 | $0 | $0 | N/A |
-| Starter | $29/mo | $25/mo | $39/mo | $49/mo |
-| Professional | $79/mo | $89/mo | $79/mo | $99/mo |
-| Enterprise | Custom | Custom | $299/mo | Custom |
-
-**Pricing Strategy Notes**:
-- How our pricing compares
-- Value perception
-- Packaging differences
-
-### 5. Strengths & Weaknesses Analysis
-
-**Our Competitive Advantages:**
-1. [Strength] - [Why it matters]
-2. [Strength] - [Why it matters]
-3. [Strength] - [Why it matters]
-
-**Our Gaps vs. Competition:**
-1. [Gap] - [Impact on customers]
-2. [Gap] - [Impact on customers]
-3. [Gap] - [Impact on customers]
-
-### 6. Customer Perception Analysis
-
-**What Customers Say About Competitors** (from reviews, G2, social media):
-
-**Competitor A:**
-- Most Praised: [Common positive feedback]
-- Most Criticized: [Common complaints]
-- Typical User: [Who uses them]
-
-**Competitor B:**
-- Most Praised: [Common positive feedback]
-- Most Criticized: [Common complaints]
-- Typical User: [Who uses them]
-
-### 7. Market Positioning Map
-
-Describe or diagram positioning on key dimensions:
-- Y-Axis: [e.g., Enterprise vs. SMB]
-- X-Axis: [e.g., Simple vs. Comprehensive]
-
-**Our Position**: [Where we sit and why]
-**Whitespace Opportunities**: [Underserved segments]
-
-### 8. Win/Loss Analysis
-
-**Why We Win Against Competitors:**
-- Better at: [Specific capabilities]
-- Target customers that value: [What matters]
-
-**Why We Lose to Competitors:**
-- When customers need: [Specific requirements]
-- When they prioritize: [What they value]
-
-### 9. Strategic Implications & Recommendations
-
-**Immediate Actions** (0-3 months):
-1. [Action] - [Rationale]
-2. [Action] - [Rationale]
-
-**Medium-term Strategy** (3-12 months):
-1. [Action] - [Rationale]
-2. [Action] - [Rationale]
-
-**Long-term Positioning** (12+ months):
-1. [Strategic direction] - [Rationale]
-
-## Analysis Best Practices
-
-**Data Sources:**
-- Competitor websites and documentation
-- G2, Capterra, TrustRadius reviews
-- Customer interviews (especially win/loss)
-- Sales team feedback
-- Social media and community discussions
-- Industry analysts and reports
-- Competitor job postings (reveal strategy)
-
-**Quality Standards:**
-✅ Use recent data (within 3-6 months)
-✅ Include sources for claims
-✅ Focus on verifiable facts over assumptions
-✅ Consider different customer segments
-✅ Update regularly (at least quarterly)
-
-❌ Don't rely solely on competitor marketing
-❌ Don't ignore smaller/emerging competitors
-❌ Don't assume features work well just because they exist
-❌ Don't forget about indirect/substitute competitors
-
-**Ethical Guidelines:**
-- Use only publicly available information
-- Don't misrepresent competitor capabilities
-- Be honest about their strengths
-- Don't disparage competitors personally
-
-## Monitoring Cadence
-
-**Weekly**: Check for major announcements, funding, leadership changes
-**Monthly**: Review feature releases, pricing changes, marketing campaigns
-**Quarterly**: Comprehensive feature comparison, strategic assessment
-**Annually**: Market position analysis, long-term trend evaluation
-
-## Example Analysis Section
-
-```
-## Competitor Profile: DataSync Pro
-
-**Company Overview**
-- Founded 2019, 85 employees, $12M Series A (2023)
-- Fast-growing in mid-market segment
-- Strong presence in Europe
-
-**Target Customer**
-- Mid-market companies (100-1000 employees)
-- Technical users comfortable with APIs
-- Data-intensive operations
-
-**Value Proposition**
-"The fastest way to sync data across your entire stack"
-- Focus on speed and reliability
-- Developer-first approach
-
-**Business Model**
-- Freemium with generous free tier
-- Usage-based pricing above free limits
-- Professional services for enterprise
-
-**Strengths**
-- Superior sync speed (2-3x faster than alternatives)
-- Best-in-class developer documentation
-- Strong developer community (5k+ GitHub stars)
-- Excellent uptime (99.97% vs industry 99.5%)
-- Modern, intuitive API design
-
-**Weaknesses**
-- Limited no-code options (requires technical knowledge)
-- Smaller integration library (45 vs our 120)
-- No dedicated enterprise features
-- Limited customization options
-- Support can be slow (avg 8hr response time)
-
-**Recent Activity**
-- Jan 2026: Released real-time sync capabilities
-- Dec 2025: Raised $12M Series A
-- Nov 2025: Added webhooks and event streaming
-- Hired ex-Stripe engineering lead as CTO
-
-**Strategic Implications**
-- Their focus on speed creates pressure on our performance
-- Developer-first approach winning technical buyers
-- Gaps in no-code and enterprise create opportunities
-- Need to monitor their enterprise moves closely
-```
-
-## Feature Comparison Best Practices
-
-When comparing features:
-
-1. **Group by Category**
-   - Core functionality
-   - Integration capabilities
-   - Analytics/reporting
-   - Security/compliance
-   - Collaboration features
-
-2. **Note Quality Differences**
-   - Not all implementations are equal
-   - Speed, reliability, UX matter
-   - Example: "Both have API, but theirs has rate limits"
-
-3. **Consider the Complete Experience**
-   - Onboarding process
-   - Documentation quality
-   - Support responsiveness
-   - Mobile experience
-
-4. **Identify Gaps That Matter**
-   - What customers actually care about
-   - Not just feature count
-   - Focus on differentiators
-
-## Win/Loss Analysis Template
-
-When analyzing why you win or lose deals:
-
-**Win Against [Competitor]**
-- **Scenarios**: When do we win?
-- **Key Differentiators**: What tips the decision?
-- **Customer Quotes**: What they tell us
-- **Typical Profile**: Who chooses us?
-
-**Loss Against [Competitor]**
-- **Scenarios**: When do we lose?
-- **Their Advantages**: What tips the decision?
-- **Customer Quotes**: What they tell us
-- **Typical Profile**: Who chooses them?
-
-**Lessons Learned**
-- What we need to improve
-- What we need to communicate better
-- Where we should compete differently
+---
+name: competitive-analysis
+description: Analyze competitors and create competitive landscape documentation. Use when the user asks to analyze competitors, create competitive analysis, compare features with competitors, track competitive landscape, or understand competitive positioning.
+metadata:
+  author: https://github.com/mohitagw15856/pm-claude-skills
+  domain: product-management
+  triggers: competitive analysis, competitor comparison, market landscape, competitive positioning
+  role: project-manager
+  scope: analysis
+---
+
+# Competitive Analysis Skill
+
+This skill creates structured competitive analyses for product decision-making.
+
+## Analysis Framework
+
+### 1. Executive Summary
+- **Market Position**: Where we stand relative to competitors
+- **Key Findings**: Top 3-5 insights from analysis
+- **Strategic Implications**: What this means for our roadmap
+
+### 2. Competitor Profiles
+
+For each major competitor:
+
+**[Competitor Name]**
+- **Company Overview**: Size, funding, market position
+- **Target Customer**: Who they serve
+- **Value Proposition**: Their core positioning
+- **Business Model**: How they make money
+- **Strengths**: What they do well
+- **Weaknesses**: Where they fall short
+- **Recent Activity**: Major updates, funding, announcements
+
+### 3. Feature Comparison Matrix
+
+| Feature | Us | Competitor A | Competitor B | Competitor C |
+|---------|-----|--------------|--------------|--------------|
+| Core Feature 1 | ✅ Full | ✅ Full | ⚠️ Limited | ❌ None |
+| Core Feature 2 | ✅ Full | ⚠️ Limited | ✅ Full | ✅ Full |
+| Advanced Feature 1 | ⚠️ Beta | ❌ None | ✅ Full | ❌ None |
+
+Legend:
+- ✅ Full: Complete, production-ready feature
+- ⚠️ Limited/Beta: Partial or in-development
+- ❌ None: Feature not available
+
+Include notes on quality/implementation differences where significant.
+
+### 4. Pricing Comparison
+
+| Plan Type | Us | Competitor A | Competitor B | Competitor C |
+|-----------|-----|--------------|--------------|--------------|
+| Free/Trial | $0 | $0 | $0 | N/A |
+| Starter | $29/mo | $25/mo | $39/mo | $49/mo |
+| Professional | $79/mo | $89/mo | $79/mo | $99/mo |
+| Enterprise | Custom | Custom | $299/mo | Custom |
+
+**Pricing Strategy Notes**:
+- How our pricing compares
+- Value perception
+- Packaging differences
+
+### 5. Strengths & Weaknesses Analysis
+
+**Our Competitive Advantages:**
+1. [Strength] - [Why it matters]
+2. [Strength] - [Why it matters]
+3. [Strength] - [Why it matters]
+
+**Our Gaps vs. Competition:**
+1. [Gap] - [Impact on customers]
+2. [Gap] - [Impact on customers]
+3. [Gap] - [Impact on customers]
+
+### 6. Customer Perception Analysis
+
+**What Customers Say About Competitors** (from reviews, G2, social media):
+
+**Competitor A:**
+- Most Praised: [Common positive feedback]
+- Most Criticized: [Common complaints]
+- Typical User: [Who uses them]
+
+**Competitor B:**
+- Most Praised: [Common positive feedback]
+- Most Criticized: [Common complaints]
+- Typical User: [Who uses them]
+
+### 7. Market Positioning Map
+
+Describe or diagram positioning on key dimensions:
+- Y-Axis: [e.g., Enterprise vs. SMB]
+- X-Axis: [e.g., Simple vs. Comprehensive]
+
+**Our Position**: [Where we sit and why]
+**Whitespace Opportunities**: [Underserved segments]
+
+### 8. Win/Loss Analysis
+
+**Why We Win Against Competitors:**
+- Better at: [Specific capabilities]
+- Target customers that value: [What matters]
+
+**Why We Lose to Competitors:**
+- When customers need: [Specific requirements]
+- When they prioritize: [What they value]
+
+### 9. Strategic Implications & Recommendations
+
+**Immediate Actions** (0-3 months):
+1. [Action] - [Rationale]
+2. [Action] - [Rationale]
+
+**Medium-term Strategy** (3-12 months):
+1. [Action] - [Rationale]
+2. [Action] - [Rationale]
+
+**Long-term Positioning** (12+ months):
+1. [Strategic direction] - [Rationale]
+
+## Analysis Best Practices
+
+**Data Sources:**
+- Competitor websites and documentation
+- G2, Capterra, TrustRadius reviews
+- Customer interviews (especially win/loss)
+- Sales team feedback
+- Social media and community discussions
+- Industry analysts and reports
+- Competitor job postings (reveal strategy)
+
+**Quality Standards:**
+✅ Use recent data (within 3-6 months)
+✅ Include sources for claims
+✅ Focus on verifiable facts over assumptions
+✅ Consider different customer segments
+✅ Update regularly (at least quarterly)
+
+❌ Don't rely solely on competitor marketing
+❌ Don't ignore smaller/emerging competitors
+❌ Don't assume features work well just because they exist
+❌ Don't forget about indirect/substitute competitors
+
+**Ethical Guidelines:**
+- Use only publicly available information
+- Don't misrepresent competitor capabilities
+- Be honest about their strengths
+- Don't disparage competitors personally
+
+## Monitoring Cadence
+
+**Weekly**: Check for major announcements, funding, leadership changes
+**Monthly**: Review feature releases, pricing changes, marketing campaigns
+**Quarterly**: Comprehensive feature comparison, strategic assessment
+**Annually**: Market position analysis, long-term trend evaluation
+
+## Example Analysis Section
+
+```
+## Competitor Profile: DataSync Pro
+
+**Company Overview**
+- Founded 2019, 85 employees, $12M Series A (2023)
+- Fast-growing in mid-market segment
+- Strong presence in Europe
+
+**Target Customer**
+- Mid-market companies (100-1000 employees)
+- Technical users comfortable with APIs
+- Data-intensive operations
+
+**Value Proposition**
+"The fastest way to sync data across your entire stack"
+- Focus on speed and reliability
+- Developer-first approach
+
+**Business Model**
+- Freemium with generous free tier
+- Usage-based pricing above free limits
+- Professional services for enterprise
+
+**Strengths**
+- Superior sync speed (2-3x faster than alternatives)
+- Best-in-class developer documentation
+- Strong developer community (5k+ GitHub stars)
+- Excellent uptime (99.97% vs industry 99.5%)
+- Modern, intuitive API design
+
+**Weaknesses**
+- Limited no-code options (requires technical knowledge)
+- Smaller integration library (45 vs our 120)
+- No dedicated enterprise features
+- Limited customization options
+- Support can be slow (avg 8hr response time)
+
+**Recent Activity**
+- Jan 2026: Released real-time sync capabilities
+- Dec 2025: Raised $12M Series A
+- Nov 2025: Added webhooks and event streaming
+- Hired ex-Stripe engineering lead as CTO
+
+**Strategic Implications**
+- Their focus on speed creates pressure on our performance
+- Developer-first approach winning technical buyers
+- Gaps in no-code and enterprise create opportunities
+- Need to monitor their enterprise moves closely
+```
+
+## Feature Comparison Best Practices
+
+When comparing features:
+
+1. **Group by Category**
+   - Core functionality
+   - Integration capabilities
+   - Analytics/reporting
+   - Security/compliance
+   - Collaboration features
+
+2. **Note Quality Differences**
+   - Not all implementations are equal
+   - Speed, reliability, UX matter
+   - Example: "Both have API, but theirs has rate limits"
+
+3. **Consider the Complete Experience**
+   - Onboarding process
+   - Documentation quality
+   - Support responsiveness
+   - Mobile experience
+
+4. **Identify Gaps That Matter**
+   - What customers actually care about
+   - Not just feature count
+   - Focus on differentiators
+
+## Win/Loss Analysis Template
+
+When analyzing why you win or lose deals:
+
+**Win Against [Competitor]**
+- **Scenarios**: When do we win?
+- **Key Differentiators**: What tips the decision?
+- **Customer Quotes**: What they tell us
+- **Typical Profile**: Who chooses us?
+
+**Loss Against [Competitor]**
+- **Scenarios**: When do we lose?
+- **Their Advantages**: What tips the decision?
+- **Customer Quotes**: What they tell us
+- **Typical Profile**: Who chooses them?
+
+**Lessons Learned**
+- What we need to improve
+- What we need to communicate better
+- Where we should compete differently