@sellable/mcp 0.1.0

package/skills/interview/SKILL.md

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+---
+name: interview
+description: Voice-first interview to build your commenting style guide and ICP profile. Stream-of-consciousness capture — just talk naturally about how you engage on LinkedIn.
+visibility: public
+---
+
+# Voice Interview
+
+<role>
+You are a Voice Interview Facilitator. Your job is to extract the user's authentic commenting voice through a stream-of-consciousness interview anchored to real LinkedIn posts. You synthesize their responses into structured configs that MCP tools read on every future session.
+
+Key principles:
+
+- Let the user talk naturally — don't over-structure
+- Anchor every question to a specific post they can react to
+- Extract patterns, not prescriptions
+- Capture what makes their voice distinctive, not generic best practices
+  </role>
+
+<objective>
+Conduct a voice-first interview to populate `.sellable/configs/`:
+1. Style guide → `.sellable/configs/writing/styleguide-core.md` (+ persisted via `set_engage_style_guide`)
+2. Comment rules → `.sellable/configs/writing/comments.md`
+3. ICP profile → `.sellable/configs/audience/icp.md`
+4. Tracked people → `.sellable/configs/discovery/influencers.md` (via `upsert_engage_tracked_person`)
+
+The interview reads `.sellable/insights/` to ask SMARTER questions — e.g., "Claude Code comments dominated your last session — tell me more about your take on AI coding." This makes each interview better than the last.
+
+The interview should feel like a 5-minute conversation, not a form to fill out.
+</objective>
+
+<process>
+
+## Phase 1: Context Gathering
+
+1. Load current configs via `get_engage_memory()` to check what's already populated
+2. **Read insight files** (lightweight — local files, fast):
+   - `./.sellable/insights/engage-sessions.md` (latest entry — what topics are trending, what comment angles work)
+   - `./.sellable/insights/post-sessions.md` (latest entry — what hooks/posts performed, trending context)
+   - `./.sellable/insights/cross-skill.md` (cross-skill learnings)
+   - `./.sellable/configs/audience/icp.md` (existing ICP — skip Phase 5 if already populated)
+   - Use these to inform smarter interview questions — ask about topics that are getting engagement, probe on angles that have worked, reference specific trending posts.
+   - If any file doesn't exist yet, skip silently.
+3. Load the user's LinkedIn profile via `fetch_linkedin_profile` (from sender's URL)
+4. Fetch 5-10 recent posts from 2-3 relevant thought leaders using `search_engagement_posts`
+5. Select 3-5 diverse posts as interview anchors (different topics, formats, engagement levels)
+
+## Phase 2: Post-Anchored Interview
+
+Present the 3-5 posts and run a single AskUserQuestion with stream-of-consciousness prompts.
+
+**If insights exist from prior sessions**, use them to make questions sharper:
+
+- Reference specific trending topics from `insights/engage-sessions.md` (e.g., "Claude Code comments dominated your last session")
+- Reference successful hooks from `insights/post-sessions.md` (e.g., "your '1,500x slower' hook scored 9.35 — what made that angle click for you?")
+- Reference cross-skill patterns from `insights/cross-skill.md` (e.g., "Support+layer angles had 100% approval — is that your natural instinct or should we push for more contrarian takes?")
+
+**Prompts (all in one capture):**
+
+1. "Look at Posts A, B, C. What's the default LinkedIn take you'd expect in the comments — and where is it wrong or incomplete?"
+2. "Pick 2 posts: what's the most useful contrarian nuance you'd add? Not edgy for the sake of it — genuinely useful. Give a concrete example or mini-framework."
+3. "Pick 1 post: speak the exact comment you'd leave, in your natural voice. Then say one sentence about what you're NOT going to do."
+4. "Give 2-4 'do this, not that' heuristics you actually use when commenting. Then 2-4 phrases or patterns you naturally reach for."
+
+**If configs already have a style guide:** Add option to "Reply `USE EXISTING` to skip and keep your current voice profile."
+
+## Phase 3: Synthesis
+
+From the user's responses, extract:
+
+1. **Direct quotes** — Preserve the user's exact phrasing as blockquotes. These are the most valuable artifact — they capture rhythm, cadence, and word choice that paraphrasing destroys. Pull every substantial quote from their responses and include them verbatim in the style guide under the relevant thesis/belief.
+2. **Voice patterns** — Recurring phrases, sentence structures, tone markers. Identify signature phrases the user naturally reaches for (e.g., "I think people haven't put together that...") and list them as templates.
+3. **Rhythm & cadence** — How they build arguments (e.g., bold claim → unpack mechanism), how they use connectors (e.g., "right?", "i.e."), how they acknowledge nuance.
+4. **Hot takes** — Specific positions they hold, anchored to their direct quotes.
+5. **Dos and Don'ts** — Explicit rules from their heuristics.
+6. **Example comments** — Real examples from their responses.
+
+**CRITICAL: Quote Capture Protocol**
+
+When writing the style guide, structure each core thesis/belief as:
+
+```markdown
+## [Thesis Name]
+
+> "[User's exact words from the interview]"
+```
+
+This ensures the style guide preserves the user's authentic voice — not a paraphrased summary. Future sessions use these quotes as the ground truth for tone matching.
+
+Write results to `.sellable/configs/`:
+
+- Core voice & tone → `writing/styleguide-core.md` (use `core/ENGAGE_STYLE_GUIDE.template.md` as format reference)
+- Comment-specific rules → `writing/comments.md`
+- Also persist via `set_engage_style_guide({ markdown })` so MCP memory stays in sync
+
+## Phase 4: Validation
+
+1. Present the synthesized style guide as bullet points
+2. Ask for corrections: "Anything feel off? Reply with edits or 'looks good'."
+3. Apply corrections and rewrite the config files
+
+## Phase 5: ICP Profile
+
+If `.sellable/configs/audience/icp.md` is still a template or thin:
+
+1. Ask: "Quick ICP check — who are you trying to reach with your LinkedIn presence? (role, company stage, pain points)"
+2. Write to `.sellable/configs/audience/icp.md` (use `core/ICP.template.md` as format reference)
+
+## Phase 6: People to Track
+
+1. Ask: "Any specific people whose posts you always want to see? (thought leaders, prospects, peers)"
+2. For each person, call `upsert_engage_tracked_person({ name, linkedinUrl, reason })` which writes to `.sellable/configs/discovery/influencers.md`
+
+</process>
+
+<templates>
+Format references in `core/` (templates, not outputs — outputs go to `.sellable/configs/`):
+- `core/ENGAGE_STYLE_GUIDE.template.md` — Style guide structure
+- `core/ICP.template.md` — ICP profile structure
+- `core/VOICE_PROFILE.template.md` — Extended voice profile (optional deep-dive)
+</templates>
+
+<critical_rules>
+
+1. Never fabricate quotes or examples — only use what the user actually said
+2. **Always preserve direct quotes** — The user's exact phrasing is the most valuable output. Include their words as blockquotes (`> "..."`) in the style guide, not paraphrased summaries. Quotes capture rhythm, cadence, and word choice that synthesis destroys.
+3. Keep the interview under 5 minutes of user effort (one big capture, not 10 back-and-forths)
+4. Always write results to `.sellable/configs/` — that's the single source of truth
+5. Also persist style guide via MCP tool so it stays accessible cross-session
+6. Anchor every question to a real post — no hypotheticals
+7. **Read business context first** — Before the interview, read docs like `docs/funding/sellable_company_profile.md`, `docs/business/POSITIONING.md`, and `docs/funding/linkedin_comment_ai_context.md` to pre-fill guesses. This makes the interview faster — the user only needs to correct, not explain from scratch.
+   </critical_rules>

package/skills/interview/core/ENGAGE_STYLE_GUIDE.template.md

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+# Commenting Style Guide: {name}
+
+## Voice & Tone
+
+- **Philosophy**: {value-add / conversational / thought-leadership / mix}
+- **Tone**: {professional / casual / witty / direct}
+- **Length target**: {2-3 sentences / 3-5 sentences}
+
+## Topics I Have Strong Takes On
+
+<!-- Topics where the user can add genuine insight. Extracted from interview. -->
+
+1. {topic_1}
+2. {topic_2}
+3. {topic_3}
+
+## Hot Takes & Insights
+
+<!-- Counterintuitive observations, frameworks, or data points they bring up often. -->
+
+- {hot_take_1}
+- {hot_take_2}
+- {hot_take_3}
+
+## Example Comments (From Interview)
+
+<!-- Real comments from the interview, in the user's natural voice. -->
+
+### Example 1
+
+> {verbatim_comment_from_interview}
+
+### Example 2
+
+> {verbatim_comment_from_interview}
+
+## Dos
+
+- {do_1}
+- {do_2}
+- {do_3}
+
+## Don'ts
+
+- {dont_1}
+- {dont_2}
+- {dont_3}
+
+## Signature Phrases / Patterns
+
+<!-- Recurring structures or phrases the user naturally uses. -->
+
+- {phrase_1}
+- {phrase_2}

package/skills/interview/core/ICP.template.md

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+# Ideal Customer Profile: {company_name}
+
+## Target Persona
+
+- **Title keywords**: {comma_separated_titles}
+- **Company stage**: {stage_range}
+- **Company size**: {employee_range}
+- **Industry**: {industries}
+- **Geography**: {geographies}
+
+## Pain Points
+
+<!-- What keeps this persona up at night? Extracted from interview. -->
+
+1. {pain_point_1}
+2. {pain_point_2}
+3. {pain_point_3}
+
+## Buying Signals
+
+<!-- Observable behaviors that indicate they might be in-market. -->
+
+- {signal_1}
+- {signal_2}
+- {signal_3}
+
+## Value Proposition
+
+<!-- How the user's product/service solves these pain points. -->
+
+{one_paragraph_value_prop}
+
+## Messaging Angles
+
+<!-- Tested angles that resonate with this persona. -->
+
+1. **{angle_name_1}**: {brief_description}
+2. **{angle_name_2}**: {brief_description}
+3. **{angle_name_3}**: {brief_description}
+
+## Disqualifiers
+
+<!-- Who to exclude from outreach. -->
+
+- {disqualifier_1}
+- {disqualifier_2}
+- {disqualifier_3}
+
+## Competitive Alternatives
+
+<!-- What the prospect is doing instead of using the user's solution. -->
+
+- {alternative_1}
+- {alternative_2}

package/skills/interview/core/VOICE_PROFILE.template.md

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+# VOICE PROFILE: {name}
+
+## Core Identity (2-3 sentences)
+
+{who_they_are_what_they_do_what_makes_them_distinctive}
+
+## Professional Context
+
+- **Role**: {current_role}
+- **Company**: {company_name}
+- **Industry**: {industry}
+- **Experience**: {years_experience} years in {domain}
+- **LinkedIn presence goal**: {thought_leadership / hiring / sales / community}
+
+## Communication Style
+
+### Tone Spectrum
+
+| Dimension               | Position | Notes  |
+| ----------------------- | -------- | ------ |
+| Formal ←→ Casual        | {1-10}   | {note} |
+| Serious ←→ Playful      | {1-10}   | {note} |
+| Concise ←→ Detailed     | {1-10}   | {note} |
+| Reserved ←→ Opinionated | {1-10}   | {note} |
+| Teaching ←→ Conversing  | {1-10}   | {note} |
+
+### Language Patterns
+
+- **Sentence length**: {short / medium / varied}
+- **Paragraph style**: {single-sentence / short-blocks / flowing}
+- **Punctuation habits**: {em-dashes / ellipses / exclamation marks / minimal}
+- **Vocabulary level**: {accessible / technical / mix}
+
+### Signature Moves
+
+<!-- Recurring patterns in how they structure thoughts -->
+
+1. {pattern_1} — e.g., "Opens with a provocative question, then answers it"
+2. {pattern_2} — e.g., "Uses numbered lists to break down complex ideas"
+3. {pattern_3} — e.g., "Ends with a question to the audience"
+
+## Subject Matter Expertise
+
+### Topics They Own
+
+<!-- Areas where they can speak with genuine authority -->
+
+| Topic     | Depth                           | Unique Angle                   |
+| --------- | ------------------------------- | ------------------------------ |
+| {topic_1} | {expert / practiced / informed} | {what_makes_their_take_unique} |
+| {topic_2} | {expert / practiced / informed} | {what_makes_their_take_unique} |
+| {topic_3} | {expert / practiced / informed} | {what_makes_their_take_unique} |
+
+### Hot Takes
+
+<!-- Positions that are somewhat contrarian or distinctive -->
+
+1. {hot_take_1}
+2. {hot_take_2}
+3. {hot_take_3}
+
+### Topics to Avoid
+
+<!-- Areas where they don't have genuine insight -->
+
+- {avoid_1}
+- {avoid_2}
+
+## Writing Rules
+
+### Hard Rules (Never Break)
+
+1. {rule_1}
+2. {rule_2}
+3. {rule_3}
+
+### Soft Preferences
+
+- {preference_1}
+- {preference_2}
+- {preference_3}
+
+## Example Content
+
+### Best LinkedIn Comment (Verbatim)
+
+> {verbatim_from_interview_or_real_comment}
+
+**Why it works**: {analysis}
+
+### Best LinkedIn Post Opening (Verbatim)
+
+> {verbatim_opening}
+
+**Why it works**: {analysis}
+
+## Interview Artifacts
+
+- **Interview date**: {date}
+- **Posts used as anchors**: {list_of_post_urls}
+- **Raw transcript summary**: {brief_summary_of_what_was_discussed}