@sellable/mcp 0.1.0

package/skills/create-campaign-brief/references/examples/briefs/hey-digital.md

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+# Hey Digital Campaign Brief + Rubric Archive
+
+Source: [75-ALL-CLIENT-CAMPAIGN-CORPUS.json](/Users/christianreyes/dev/dittto-fresh/web/.planning/phases/75-canonical-campaign-brief-and-copy-calibration/75-ALL-CLIENT-CAMPAIGN-CORPUS.json)
+
+Campaigns captured: 4
+
+---
+
+## Predictable Paid Growth for B2B SaaS Leaders
+
+- Sent: 1253
+- Replied: 16
+- Accepted: 285
+- Updated: 2026-02-17T02:09:56.241Z
+
+### Campaign Brief
+
+# Campaign: Predictable Paid Growth for B2B SaaS Leaders
+
+## Offer
+
+15-min call to walk through how we turned paid into a reliable growth channel for a similar B2B SaaS company — and what would apply to theirs.
+
+## Target Buyer
+
+Primary: Head of Marketing / VP Marketing at B2B SaaS companies (20-150 employees, Series A-B or bootstrapped + growing). 1-10 person marketing team with no senior, dedicated performance marketing owner.
+
+What they care about: Pipeline quality, revenue impact, looking competent to the CEO and sales, removing pressure and chaos.
+
+## Emotional Context (USE THIS TO WRITE BETTER HOOKS)
+
+The person you're writing to is likely experiencing one or more of these:
+
+- Pressure from leadership to grow faster — paid is being discussed as a lever
+- Frustration with stalled performance or unclear results
+- Fear of wasting budget or looking reckless
+- Wants paid to stop being questioned every month
+- Wants a clear line from ads to pipeline to revenue
+- Wants to stop firefighting and guessing
+
+What success looks like to them: Paid is no longer questioned. Clear line from ads to pipeline to revenue. Fewer internal debates, more confidence.
+
+## Scenario-Based Angles (MATCH TO PROSPECT'S SITUATION)
+
+Do NOT default to one angle for every prospect. Figure out which scenario they're in and adapt.
+
+| Scenario                                                                            | Signals to Look For                                                                                                                | Angle                                                                                                                                                              |
+| ----------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
+| Not running paid (growth slowing, leadership pushing to try it)                     | No ad library presence, organic-only content, recent funding, hiring for marketing roles                                           | "Your competitors are spending on paid. Here's how companies like yours launched it without wasting budget — and got leadership to trust it."                      |
+| Using another agency (vanity metrics, poor results, agency doesn't understand SaaS) | Currently running ads but generic creative, mentions of agency on LinkedIn, job posts for marketing roles despite having an agency | "We hear this a lot — the agency sends traffic reports but nobody can tie it to pipeline. Here's what changed for [peer company]."                                 |
+| DIY paid (campaigns launched and left, no time to iterate, unclear attribution)     | Small team running ads in-house, no dedicated paid person, sporadic ad activity                                                    | "Running ads without a dedicated person means campaigns get launched and left. Here's how [peer company] fixed that and made paid their most predictable channel." |
+
+## Messaging Rules
+
+### 5th Grade Language — No Jargon
+
+Write at a 5th grade reading level. If a word wouldn't make sense to a 12-year-old, replace it.
+
+**Banned terms and replacements:**
+
+- "attribution" → "figuring out which campaigns actually work" or "tracking what's working"
+- "PLG" / "product-led growth" → "self-serve funnel" or "self-serve signup"
+- "CPA" → "ad costs"
+- "self-direct" → "explore on their own"
+- "ICP" → "target audience" or "ideal customer"
+- "CAC" → "cost to get a customer"
+- "growth engine" → avoid in outreach (sounds salesy). Use "reliable channel" or "predictable channel" instead.
+- "vanity metrics" → don't use the term. Instead show the contrast: "traffic but no pipeline" or "clicks but no revenue"
+
+Keep sentences short. One idea per sentence.
+Use everyday words: "sorted out" not "untangled", "hard part" not "tricky part", "figure out" not "determine".
+
+### Message Pattern (CRITICAL)
+
+1. Hook about THEM (company news, post, trigger, or scenario signal — must be fresh and specific)
+2. Bridge to peer case studies — frame around how paid became predictable and trusted, not just raw numbers
+3. Why it's relevant to them specifically (connect the dots to their scenario)
+4. a/b CTA (see below)
+
+### Differentiators — Drop 1-2 Naturally Per Message
+
+Pick the most relevant to the prospect. These should feel organic, not listed.
+
+- "We only work with B2B SaaS companies — it's not a vertical, it's the whole company"
+- "Your account is led by a senior strategist who's worked with 200+ SaaS companies, not a junior account manager"
+- "Creative is in-house — strategy, copy, and design under one roof, so nothing gets lost in translation"
+- "We've done this with 200+ SaaS companies, so the playbook is tested"
+
+### CTA Style — a/b Choice (CRITICAL)
+
+End every message with two options formatted as a/b.
+
+- Option a = a short call to walk through what worked for the peer companies and how it applies to them.
+- Option b = send them the B2B Ads Arsenal — Hey Digital's free resource vault with ad templates, playbooks, creative angles, and case studies from 200+ SaaS companies.
+
+Lowercase "two options:" — casual, not formal.
+Keep each option to one line.
+No "no pressure" or sign-offs after the options.
+
+**Format:**
+
+two options:
+
+a) 15-min call — I walk through what worked for [peer company] and how it'd apply to [their company]
+
+b) I send you our B2B Ads Arsenal — ad templates, playbooks, and case studies from 200+ SaaS companies so you can dig in yourself
+
+## Social Proof — Frame Around Efficiency + Confidence, Not Vanity
+
+- Every message must include 2 credibility logos with results.
+- Pick logos that are PEERS of the prospect's company.
+- NEVER default to the same 2 logos for every message. Match them.
+- Frame results through the lens of paid becoming predictable and trusted — not just raw percentage increases.
+- Instead of "623% trial sign-up increase" → "SocialBee turned paid into their most reliable growth channel"
+- Instead of just a number → connect it to what the prospect cares about: pipeline, revenue, leadership confidence
+- Lead with the transformation story, support with the metric
+
+### Logo Matching Guide
+
+Pick the row that best matches the prospect. Use case study logos (marked with \*) for proof. Name-drop 1-2 additional clients from "Also Worked With" to show depth.
+
+| Prospect Type           | Case Study Logos                                                                          | Also Worked With                                                            |
+| ----------------------- | ----------------------------------------------------------------------------------------- | --------------------------------------------------------------------------- |
+| Dev tools / API         | *PostHog (18.5% cloud conversion) + *Stream (243% sign-up growth)                         | Webshare, Portainer, MetalBear, ScrapingBee, Cord, Spectro Cloud, Kilo Code |
+| AI SaaS                 | *StealthGPT (287% paid subscriptions) + *Writesonic (350% revenue growth)                 | Rogo, Proton, Posh AI, meticulous, Entelligence AI, Toma, Rosie             |
+| Analytics / data        | *Fathom (39.1% qualified trial increase) + *PostHog (18.5% cloud conversion)              | ThoughtSpot, Keboola, Swarmia, \*Hotjar (94% decrease in YouTube ad costs)  |
+| Marketing / sales tools | *SocialBee (623% trial sign-ups) + *Wiza (88% sign-up increase)                           | Adjust, Instantly, Modash, AWeber, Voyado, Saleo, Wynter, TrueClicks        |
+| Productivity / PM       | *Toggl (52% less ad spend, 159% closed-won deal increase) + *Pitch (56% sign-up increase) | Doist (Todoist), Gather                                                     |
+| Security / compliance   | DigiCert + Drata + Aikido Security                                                        | (name-drop only - no published metrics)                                     |
+| HR / people             | WorkBuzz + WorkMotion + Sova                                                              | (name-drop only)                                                            |
+| SMB / vertical SaaS     | *DripJobs (483% trial increase) + *Pabau (27% demo booking increase)                      | Loftware, Coassemble, Deskpro, Helply, Fieldwire                            |
+| Comms / messaging       | \*Mailgun by Sinch (10% cost per sign-up decrease)                                        | Respond.io, DialMyCalls, Sendify                                            |
+| General B2B SaaS        | *Hotjar (94% YouTube ad cost decrease) + *Lokalise (250% trial conversion growth)         | Voucherify, Keragon, Red Points, Classiq, Revv                              |
+| Default fallback        | *Hotjar + *Toggl (52% less ad spend)                                                      | Pick 1-2 from the prospect's closest category above                         |
+
+### Full Case Study Library
+
+- Toggl (project management SaaS) — 52% reduction in ad spend, 41% drop in cost per org created, 159% increase in closed-won deal value, 100% close rate on qualified pipeline
+- StealthGPT (AI SaaS) — 287% increase in paid subscriptions
+- Hotjar (analytics/UX SaaS) — 94% decrease in YouTube ad costs
+- Pitch (presentation SaaS) — 56% increase in sign-ups
+- Writesonic (AI writing SaaS) — 350% growth in revenue
+- DripJobs (field service SaaS) — 483% increase in trials
+- Pabau (healthcare SaaS) — 27% increase in demo bookings
+- Fathom (analytics SaaS) — 39.1% increase in qualified trial sign-ups
+- PostHog (product analytics, dev tool) — 18.5% increase in cloud conversion
+- Lokalise (localization SaaS) — 250% growth in trial conversions
+- Stream (messaging/feeds API, dev tool) — 243% growth in sign-ups
+- Wiza (sales prospecting SaaS) — 88% increase in sign-ups
+- Cord (developer tools) — 56% increase in sign-ups on paid social
+- Mailgun by Sinch (email API) — 10% decrease in cost per sign-up
+- Pixelz (image editing SaaS) — 110% increase in MQLs on LinkedIn
+- SocialBee (social media SaaS) — 623% increase in trial sign-ups
+- CXL (marketing education) — 131% increase in purchases
+- Document360 (knowledge base SaaS) — 59% decrease in cost per lead
+
+## Tone
+
+- Peer-level, conversational, tentative (hedge words: "probably", "might", "usually")
+- No evaluative language, no fake enthusiasm
+- Human texture: use contractions, ellipsis, parenthetical asides
+- Write like you're a peer who's seen this problem 200 times, not a salesperson
+
+## Examples — STYLE INSPIRATION ONLY
+
+WARNING: These examples show the QUALITY and VOICE to aim for. Do NOT copy their structure, angle, logos, or CTA as a template. Every message must be built from scratch based on the prospect's actual scenario, company, and situation.
+
+### Example 1: Scenario — Not running paid yet (leadership pushing to try it)
+
+Hey Sarah,
+
+Saw Acme just closed their Series B... usually that's when the board starts asking about paid channels.
+
+We helped PostHog through that exact moment — they had a huge free user base but needed to figure out if paid could actually drive cloud conversions without burning budget. Ended up increasing cloud conversions 18.5%.
+
+The thing that made it work was having a clear system from day one... not just launching ads and hoping.
+
+two options:
+
+a) 15-min call — I walk through how PostHog set it up and what would apply to Acme
+
+b) I send you our B2B Ads Arsenal — ad templates, playbooks, and case studies from 200+ SaaS companies so you can dig in yourself
+
+### Example 2: Scenario — Using another agency (not getting results)
+
+Hey Mike,
+
+Noticed Beacon's been running paid for a while but the creative looks pretty generic for a dev tools company... usually means the agency doesn't really get SaaS buying cycles.
+
+We only work with B2B SaaS — it's the whole company, not a vertical. When Stream came to us from a similar situation, they grew sign-ups 243% because we rebuilt the strategy around how devs actually evaluate tools.
+
+two options:
+
+a) 15-min call — I walk through what changed for Stream and how it'd apply to Beacon
+
+b) I send you our B2B Ads Arsenal — ad templates, playbooks, and case studies from 200+ SaaS companies so you can dig in yourself
+
+### Rubric Markdown
+
+(none stored)
+
+### Structured Lead Scoring Rubrics
+
+#### senior_marketing_leader
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: false
+- Strict matching: false
+- Description: Ensures the prospect has marketing leadership authority.
+- Reason: The offer is for a 15-minute strategy call, which requires someone with budget and strategic oversight.
+- Criterion: The prospect's title indicates they own or influence the paid marketing budget. Target titles: Head of Marketing, VP Marketing, CMO, Director of Marketing, Director of Demand Gen, Director of Growth, Head of Growth, Marketing Manager (at companies under 50 people). Exclude: Product Marketing, Content Marketing, Field Marketing, Customer Marketing, Marketing Ops, Partnerships, Sales.
+
+#### tier_1_geography
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: false
+- Strict matching: false
+- Description: Ensures the prospect is in a Tier 1 market.
+- Reason: The sample contains leads from Pakistan, India, and Nigeria; these regions often have different ad cost structures and buying cycles than the campaign's core case studies.
+- Criterion: YES if the prospect is located in a Tier 1 region: USA, Canada, UK, Ireland, Australia, New Zealand, or Western Europe. NO if located in regions like India, Pakistan, Nigeria, or South America.
+
+#### not_fractional_role
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: true
+- Strict matching: false
+- Description: Filters out temporary or part-time marketing leaders.
+- Reason: Fractional leaders often lack the long-term budget authority or internal team stability required for this type of agency partnership.
+- Criterion: YES if the prospect is a full-time employee. NO if the title includes 'Fractional', 'Interim', 'Consultant', or 'Advisor'.
+
+#### b2b_saas_company

package/skills/create-campaign-brief/references/examples/briefs/persona.md

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+# Persona Campaign Brief + Rubric Archive
+
+Source: [75-ALL-CLIENT-CAMPAIGN-CORPUS.json](/Users/christianreyes/dev/dittto-fresh/web/.planning/phases/75-canonical-campaign-brief-and-copy-calibration/75-ALL-CLIENT-CAMPAIGN-CORPUS.json)
+
+Campaigns captured: 3
+
+---
+
+## V2 - Content Roadmap for B2B SaaS/Tech Founders
+
+- Sent: 418
+- Replied: 11
+- Accepted: 89
+- Updated: 2026-03-09T19:02:26.067Z
+
+### Campaign Brief
+
+# Content Roadmap for B2B SaaS/Tech Founders
+
+## Campaign Objective
+
+Launch campaign to **founders, CEOs, and senior leaders** who work at **B2B SaaS and tech companies** and offer them **a 15-minute content roadmap call showing how LinkedIn ghostwriting can generate ICP-aligned pipeline**.
+
+## Ideal Customer Profile (ICP)
+
+- **Company type:** B2B SaaS, tech startups, growth-stage companies
+- **Role & seniority:** Founders, CEOs, CTOs, CMOs, VPs, Directors — senior leadership
+- **Company size:** 10-500 employees
+- **Geography:** Global (English-speaking focus)
+
+## Meeting Value (Offer)
+
+In a 15-minute call, I'll show you a content roadmap for your company on LinkedIn — what I'd post, how I'd position you, and how to ensure the people engaging are your actual buyers, not random connections.
+
+Alternative CTA: Share a page showing how this works in practice with real founder results.
+
+## Social Proof
+
+**Primary Proof:**
+
+- 11 clients generated over 350 million impressions in the past 12 months
+- 85%+ of engagement is ICP-aligned (actual buyers, not random people)
+- One founder hit 30 million impressions in a year
+- Another went from 0 to 60k followers in 12 months — both 85%+ ICP aligned
+
+## Messaging Guidelines
+
+- **Lead with:** Signal reference (saw them engaging with relevant posts on LinkedIn)
+- **Bridge to:** How LinkedIn ghostwriting can take content completely off their plate while ensuring ICP-aligned engagement
+- **Avoid:** Generic phrases like "best-in-class", "industry-leading", "cutting-edge"
+- **Voice:** Casual, lowercase, conversational. No hard sells.
+
+### CRITICAL: Industry Personalization Rules
+
+Personalize by **role/seniority**. Keep industry references **broad and general**. Never reference the prospect's specific vertical or niche.
+
+#### Bad vs Better Examples (from real messages in this campaign):
+
+**Lead: Peadar Coyle — Founder, AudioStack (Generative AI Audio)**
+
+- BAD: "founders in the **generative ai space** i ghostwrite for generated over 350 million impressions"
+- BETTER: "founders in **tech** i ghostwrite for generated over 350 million impressions"
+
+**Lead: Will Savage — Field CTO, Omni (BI & Data)**
+
+- BAD: "ctos and leaders in the **bi and data space** i ghostwrite for generated over 350 million impressions"
+- BETTER: "**CTOs and technical leaders** i ghostwrite for generated over 350 million impressions"
+
+**Lead: Jennifer Phan — Co-founder & CEO, Passionfroot (Creator Economy)**
+
+- BAD: "founders in the **creator economy space** i ghostwrite for generated over 350 million impressions"
+- BETTER: "founders in **tech** i ghostwrite for generated over 350 million impressions"
+
+**Lead: Himanshu Agarwal — Founder's Office, Tilt (Fintech)**
+
+- BAD: "founders in the **fintech space** i ghostwrite for generated over 350 million impressions"
+- BETTER: "founders in **tech** i ghostwrite for generated over 350 million impressions"
+
+**Lead: Karen Church — VP Research & Data Science, Intercom**
+
+- BAD: "VPs in the **data science and analytics space** i ghostwrite for"
+- BETTER: "**VPs and senior leaders** in B2B SaaS i ghostwrite for"
+
+#### Allowed industry terms (use ONLY these):
+
+- "tech"
+- "B2B SaaS"
+- "SaaS"
+- "specialized niches"
+
+#### Allowed role/seniority personalization (DO use these):
+
+- "founders in tech"
+- "CTOs and technical founders"
+- "CMOs in B2B SaaS"
+- "VPs and senior leaders"
+- "leaders in the SaaS space"
+
+#### NEVER use specific verticals like:
+
+- generative AI, creator economy, fintech, healthtech, edtech, martech, adtech, cybersecurity, BI and data, HR tech, proptech, legaltech, etc.
+
+## Message Variants
+
+**Variant A (Signal + Personalized + Two Options):**
+
+- Open with signal reference (post engagement)
+- Personalize by role/seniority (keep industry BROAD per rules above)
+- Include social proof (350M impressions, 85%+ ICP aligned)
+- Close with two options: a) 15 min call for content roadmap, b) share results page
+
+**Variant B (Signal + Generic + Page Offer):**
+
+- Open with signal reference
+- Use generic positioning: "premium ghostwriter and content strategist for B2B SaaS and Tech founders"
+- Include social proof
+- Close with offer to share a page showing how it works in practice
+
+---
+
+## Message Templates
+
+### Variant A — Signal-Led + Two Options CTA
+
+**Subject:** linkedin for {{company}}
+
+hey {{first_name}},
+
+not sure if this is relevant but i saw you engaging with some posts about {{example mentioning the post we know they engaged with; founder-led thought leadership}} on linkedin and thought i'd send you a note.
+
+for context, {{general mention of seniority title, example; founders in other specialized niches, founders, cmos, csuite etc}} i ghostwrite for generated over 350 million impressions in the past 12 months.
+
+but what actually matters is that 85%+ of the engagement is ICP aligned. if there isn't ICP alignment, none of the virality or engagement matters.
+
+two options:
+
+a) in a 15 min call, i can show you a content roadmap and what i'd do for {{company}} and you tell me if it's interesting
+b) i can share a page showing how one founder hit 30 million impressions in a year and another went from 0 to 60k followers in 12 months... both 85%+ ICP aligned
+
+### Variant B — Pattern Interrupt + Low-Friction CTA
+
+**Subject:** linkedin for {{company}}
+
+hey {{first_name}},
+
+i keep seeing your name pop up in founder-led thought leadership conversations on linkedin so I figured i'd reach out.
+
+i'm a premium ghostwriter and content strategist for B2B SaaS and Tech founders on LinkedIn. In the last 12 months, 11 clients generated over 350 million impressions.
+
+the whole model is i take Linkedin completely off your plate and ensure the people engaging with your content end up being your actual buyers, not random people.
+
+happy to send over a page showing what this looks like in practice if you're curious.
+
+Ps. one founder hit 30 million impressions in a year and another went from 0 to 60k followers in 12 months. just figured this might be useful so let me know.
+
+---
+
+## Do NOT Target
+
+- Other ghostwriters or content agencies
+- People already working with Julian
+- Non-English speakers
+
+## Additional Notes
+
+- Julian is a premium LinkedIn ghostwriter and content strategist
+- The core model: take LinkedIn completely off the founder's plate and ensure ICP-aligned engagement
+- All social proof is real and verified — do not embellish or modify the numbers
+
+### Rubric Markdown
+
+(none stored)
+
+### Structured Lead Scoring Rubrics
+
+#### executive_level_title
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: true
+- Strict matching: false
+- Description: Prospect holds CEO, Founder, Co-Founder, or C-level executive title
+- Reason: Campaign targets decision-makers at the founder/C-suite level who control content strategy budgets
+- Criterion: YES if the prospect's current title is CEO, Founder, Co-Founder, or a C-level executive (CMO, CTO, COO, CFO, CPO, etc.). NO if they are an employee (e.g., Manager, Director, VP) or in a non-executive role.
+
+#### b2b_saas_tech_company
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: true
+- Strict matching: false
+- Description: Company operates in B2B SaaS, AI, Data, or RevOps technology
+- Reason: Campaign specifically targets B2B SaaS and Tech companies where founder-led content drives ICP-aligned engagement
+- Criterion: YES if the company is B2B SaaS, AI, Data, or RevOps technology. This includes startups and established firms. NO for B2C, traditional retail, or non-tech professional services.
+
+#### tier_1_geography
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: false
+- Strict matching: true
+- Description: Prospect located in US, Canada, or UK only
+- Reason: Campaign focuses on Tier 1 English-speaking markets where LinkedIn engagement drives pipeline
+- Criterion: YES if the prospect and/or company's current location is in the United States, Canada, or United Kingdom, Ireland, or Australia. NO if located in Indonesia, Italy, India, or any other country outside these three target countries.
+
+#### not_marketing_competitor
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: false
+- Strict matching: true
+- Description: Prospect is not a marketing services competitor (ghostwriting, LinkedIn coaching, agency)
+- Reason: Excludes direct competitors while keeping SaaS/Tech founders who are active on LinkedIn
+- Criterion: NO only if the prospect's PRIMARY business is marketing services (LinkedIn coaching, ghostwriting, agency). YES if they are a SaaS/Tech founder who is active on LinkedIn or sharing insights (like Craig Hubbard), as these are ideal targets, not competitors.
+
+#### not_tommy_clark
+
+- Required: true
+- Use for scoring: true
+- Allow partial credit: false
+- Strict matching: true
+- Description: Prospect is not Tommy Clark or associated with Tommy Clark companies
+- Reason: Excludes specific individual/company from campaign targeting
+- Criterion: NO if the prospect's name is Tommy Clark or works at a company owned/founded by Tommy Clark. YES for all other prospects.
+
+---
+
+## Signal Discovery — Content Strategy Post Engagers
+
+- Sent: 103
+- Replied: 6

package/skills/create-campaign-brief/references/examples/briefs/revvix.md

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+# Revvix Campaign Brief + Rubric Archive
+
+Source: [75-ALL-CLIENT-CAMPAIGN-CORPUS.json](/Users/christianreyes/dev/dittto-fresh/web/.planning/phases/75-canonical-campaign-brief-and-copy-calibration/75-ALL-CLIENT-CAMPAIGN-CORPUS.json)
+
+Campaigns captured: 8
+
+---
+
+## RSAC 2026 Speaker Outreach - Michelle/Daniel V2
+
+- Sent: 73
+- Replied: 3
+- Accepted: 18
+- Updated: 2026-03-12T18:19:22.888Z
+
+### Campaign Brief
+
+# RSAC 2026 Speaker Outreach for Security Leaders
+
+## Campaign Objective
+
+Launch campaign to **security leaders and practitioners attending RSAC 2026** who work at **companies dealing with CVE prioritization and vulnerability noise** and offer them **a live demo or coffee chat at the Spektion booth (ESE #7) showing runtime-based exploitability analysis**.
+
+## Ideal Customer Profile (ICP)
+
+- **Company type:** Companies attending RSAC 2026 with security, AppSec, vulnerability management, or SOC teams
+- **Role & seniority:** Security leaders and practitioners, AppSec / vulnerability management / SOC decision-makers
+- **Company size:** Any size dealing with CVE prioritization challenges
+- **Geography:** Attending RSAC 2026
+
+## Meeting Value (Offer)
+
+Live demo or coffee chat at the Spektion booth (ESE #7) during RSAC. We'll show runtime-based exploitability analysis vs traditional scanning. Low-pressure: "happy to grab a coffee or just say hi."
+
+## Social Proof
+
+Winner: Software Supply Chain Security. Enterprise customers across all industries are choosing Spektion to transform their vulnerability management programs and take control of their software risk.
+
+## Messaging Templates
+
+**Subject: RSAC next week**
+
+Hey {{first_name}},
+
+So I noticed you'll be at RSAC and wanted to reach out before the week gets crazy.
+
+Most {{team_type}} we chat with are sending thousands of "critical" CVEs to IT, and it's getting harder to prioritize the ones that matter most.
+
+We show what's actually exploitable on your endpoints based on runtime activity, including AI tools that scanners might miss.
+
+We'll be at the Spektion booth ESE #7 all week, happy to grab a coffee or just say hi.
+
+Let me know if this sounds interesting.
+
+### Interpolation Guidelines
+
+- {{first_name}} — prospect's first name, 1 word
+- {{team_type}} — from prospect's role/title, 2-4 words (e.g., "security teams", "AppSec teams", "vulnerability management teams", "SOC teams")
+
+### Template DOs
+
+- Use the prospect's actual team type based on their LinkedIn title for {{team_type}}
+- Keep all text lowercase and casual to match the peer-to-peer tone
+- Reference the specific booth location (ESE #7) exactly as written
+- Keep the event urgency ("next week", "before the week gets crazy")
+
+### Template DON'Ts
+
+- Don't capitalize the greeting or body text
+- Don't add sign-offs (Best, Thanks, etc.) or signatures
+- Don't add extra sentences or rephrase — only fill in placeholders
+- Don't make it salesy — keep the low-pressure, event-based warmth
+
+### Examples
+
+**Example 1 (Security Director):**
+
+Subject: RSAC next week
+
+Hey Sarah,
+
+So I noticed you'll be at RSAC and wanted to reach out before the week gets crazy.
+
+Most security teams we chat with are sending thousands of "critical" CVEs to IT, and it's getting harder to prioritize the ones that matter most.
+
+We show what's actually exploitable on your endpoints based on runtime activity, including AI tools that scanners might miss.
+
+We'll be at the Spektion booth ESE #7 all week, happy to grab a coffee or just say hi.
+
+Let me know if this sounds interesting.
+
+**Example 2 (VP of AppSec):**
+
+Subject: RSAC next week
+
+Hey Marcus,
+
+So I noticed you'll be at RSAC and wanted to reach out before the week gets crazy.
+
+Most AppSec teams we chat with are sending thousands of "critical" CVEs to IT, and it's getting harder to prioritize the ones that matter most.
+
+We show what's actually exploitable on your endpoints based on runtime activity, including AI tools that scanners might miss.
+
+We'll be at the Spektion booth ESE #7 all week, happy to grab a coffee or just say hi.
+
+Let me know if this sounds interesting.
+
+**Example 3 (SOC Manager):**
+
+Subject: RSAC next week
+
+Hey Jennifer,
+
+So I noticed you'll be at RSAC and wanted to reach out before the week gets crazy.
+
+Most SOC teams we chat with are sending thousands of "critical" CVEs to IT, and it's getting harder to prioritize the ones that matter most.
+
+We show what's actually exploitable on your endpoints based on runtime activity, including AI tools that scanners might miss.
+
+We'll be at the Spektion booth ESE #7 all week, happy to grab a coffee or just say hi.
+
+Let me know if this sounds interesting.
+
+### Rubric Markdown
+
+(none stored)
+
+### Structured Lead Scoring Rubrics
+
+(none stored)
+
+---
+
+## RSAC 2026 Speaker Outreach - Michelle Variant (Updated)
+
+- Sent: 137
+- Replied: 2
+- Accepted: 36
+- Updated: 2026-03-06T21:28:51.007Z
+
+### Campaign Brief
+
+# RSAC 2026 Speaker Outreach - Michelle Variant
+
+## Campaign Overview
+
+- **Sender:** Michelle
+- **Event:** RSAC 2026
+- **Company:** Spektion
+- **Booth:** ESE #7
+
+## Messaging Template
+
+**Subject:** RSAC next week
+
+Hey {{first_name}},
+
+So I noticed you'll be at RSAC and wanted to reach out before the week gets crazy.
+
+Most {{team_type}} we chat with are sending thousands of "critical" CVEs to IT, and it's getting harder to prioritize the ones that matter most.
+
+We show what's actually exploitable on your endpoints based on runtime activity, including AI tools that scanners might miss.
+
+We'll be at the Spektion booth ESE #7 all week, happy to grab a coffee or just say hi.
+
+Let me know if this sounds interesting.
+
+## Variable Examples
+
+| Variable        | Examples                                                                |
+| --------------- | ----------------------------------------------------------------------- |
+| `{{team_type}}` | security teams, AppSec teams, vulnerability management teams, SOC teams |
+
+## Target Audience
+
+- Security leaders and practitioners attending RSAC 2026
+- Teams dealing with CVE prioritization and vulnerability noise
+- AppSec / vulnerability management / SOC decision-makers
+
+## Pain Points
+
+- Drowning in thousands of "critical" CVEs with no way to prioritize
+- Sending too many alerts to IT that don't actually matter
+- Scanners missing AI tools and runtime-specific risks
+- Lack of visibility into what's actually exploitable on endpoints
+
+## Offer
+
+- Live demo or coffee chat at the Spektion booth (ESE #7) during RSAC
+- Show runtime-based exploitability analysis vs traditional scanning
+- Low-pressure: "happy to grab a coffee or just say hi"
+
+## Tone
+
+- Casual, peer-to-peer
+- No hard sell — event-based warmth
+- Short and scannable
+
+### Rubric Markdown
+
+(none stored)
+
+### Structured Lead Scoring Rubrics
+
+#### not_direct_competitor
+
+- Required: false
+- Use for scoring: true
+- Allow partial credit: false
+- Strict matching: true
+- Description: Prospect does not work at top 5 direct competitors
+- Reason: Direct competitors won't buy Spektion; other security vendors are potential partners and have relevant security teams
+- Criterion: YES if company is NOT one of these five direct competitors: Tenable, Rapid7, CrowdStrike, Qualys, Wiz. NO if company is one of these five. All other security vendors (CyberArk, SentinelOne, Palo Alto, Zscaler, etc.) should score YES - they're potential partners or connectors.
+
+#### security_related_title
+
+- Required: false
+- Use for scoring: true
+- Allow partial credit: true
+- Strict matching: false