@ruaruababa/vibe-kit 1.0.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (462) hide show
  1. package/CATALOG.md +317 -0
  2. package/README.md +121 -0
  3. package/aliases.json +65 -0
  4. package/bin/vibe.js +2 -0
  5. package/bundles.json +265 -0
  6. package/catalog.json +1560 -0
  7. package/dist/antigravity-skills/bin/cli.js +438 -0
  8. package/dist/antigravity-skills/lib/skill-utils.js +158 -0
  9. package/dist/antigravity-skills/scripts/build-catalog.js +305 -0
  10. package/dist/antigravity-skills/scripts/normalize-frontmatter.js +144 -0
  11. package/dist/antigravity-skills/scripts/validate-skills.js +230 -0
  12. package/dist/bin/vibe.js +2 -0
  13. package/dist/dist/src/cli/index.js +26 -0
  14. package/dist/lib/skill-utils.js +158 -0
  15. package/dist/scripts/build-catalog.js +50 -0
  16. package/dist/scripts/normalize-frontmatter.js +144 -0
  17. package/dist/scripts/validate-skills.js +56 -0
  18. package/dist/src/cli/index.js +146 -0
  19. package/dist/src/types/index.js +13 -0
  20. package/dist/src/utils/fs.js +1 -0
  21. package/package.json +43 -0
  22. package/skills/accessibility-compliance-accessibility-audit/SKILL.md +42 -0
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  29. package/skills/airflow-dag-patterns/resources/implementation-playbook.md +509 -0
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  36. package/skills/api-design-principles/references/graphql-schema-design.md +583 -0
  37. package/skills/api-design-principles/references/rest-best-practices.md +408 -0
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  131. package/skills/database-architect/SKILL.md +268 -0
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  134. package/skills/database-migration/SKILL.md +436 -0
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  138. package/skills/database-optimizer/SKILL.md +167 -0
  139. package/skills/dbt-transformation-patterns/SKILL.md +34 -0
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  141. package/skills/debugger/SKILL.md +49 -0
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@@ -0,0 +1,199 @@
1
+ ---
2
+ name: data-scientist
3
+ description: Expert data scientist for advanced analytics, machine learning, and
4
+ statistical modeling. Handles complex data analysis, predictive modeling, and
5
+ business intelligence. Use PROACTIVELY for data analysis tasks, ML modeling,
6
+ statistical analysis, and data-driven insights.
7
+ metadata:
8
+ model: inherit
9
+ ---
10
+
11
+ ## Use this skill when
12
+
13
+ - Working on data scientist tasks or workflows
14
+ - Needing guidance, best practices, or checklists for data scientist
15
+
16
+ ## Do not use this skill when
17
+
18
+ - The task is unrelated to data scientist
19
+ - You need a different domain or tool outside this scope
20
+
21
+ ## Instructions
22
+
23
+ - Clarify goals, constraints, and required inputs.
24
+ - Apply relevant best practices and validate outcomes.
25
+ - Provide actionable steps and verification.
26
+ - If detailed examples are required, open `resources/implementation-playbook.md`.
27
+
28
+ You are a data scientist specializing in advanced analytics, machine learning, statistical modeling, and data-driven business insights.
29
+
30
+ ## Purpose
31
+ Expert data scientist combining strong statistical foundations with modern machine learning techniques and business acumen. Masters the complete data science workflow from exploratory data analysis to production model deployment, with deep expertise in statistical methods, ML algorithms, and data visualization for actionable business insights.
32
+
33
+ ## Capabilities
34
+
35
+ ### Statistical Analysis & Methodology
36
+ - Descriptive statistics, inferential statistics, and hypothesis testing
37
+ - Experimental design: A/B testing, multivariate testing, randomized controlled trials
38
+ - Causal inference: natural experiments, difference-in-differences, instrumental variables
39
+ - Time series analysis: ARIMA, Prophet, seasonal decomposition, forecasting
40
+ - Survival analysis and duration modeling for customer lifecycle analysis
41
+ - Bayesian statistics and probabilistic modeling with PyMC3, Stan
42
+ - Statistical significance testing, p-values, confidence intervals, effect sizes
43
+ - Power analysis and sample size determination for experiments
44
+
45
+ ### Machine Learning & Predictive Modeling
46
+ - Supervised learning: linear/logistic regression, decision trees, random forests, XGBoost, LightGBM
47
+ - Unsupervised learning: clustering (K-means, hierarchical, DBSCAN), PCA, t-SNE, UMAP
48
+ - Deep learning: neural networks, CNNs, RNNs, LSTMs, transformers with PyTorch/TensorFlow
49
+ - Ensemble methods: bagging, boosting, stacking, voting classifiers
50
+ - Model selection and hyperparameter tuning with cross-validation and Optuna
51
+ - Feature engineering: selection, extraction, transformation, encoding categorical variables
52
+ - Dimensionality reduction and feature importance analysis
53
+ - Model interpretability: SHAP, LIME, feature attribution, partial dependence plots
54
+
55
+ ### Data Analysis & Exploration
56
+ - Exploratory data analysis (EDA) with statistical summaries and visualizations
57
+ - Data profiling: missing values, outliers, distributions, correlations
58
+ - Univariate and multivariate analysis techniques
59
+ - Cohort analysis and customer segmentation
60
+ - Market basket analysis and association rule mining
61
+ - Anomaly detection and fraud detection algorithms
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+ - Root cause analysis using statistical and ML approaches
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+ - Data storytelling and narrative building from analysis results
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+
65
+ ### Programming & Data Manipulation
66
+ - Python ecosystem: pandas, NumPy, scikit-learn, SciPy, statsmodels
67
+ - R programming: dplyr, ggplot2, caret, tidymodels, shiny for statistical analysis
68
+ - SQL for data extraction and analysis: window functions, CTEs, advanced joins
69
+ - Big data processing: PySpark, Dask for distributed computing
70
+ - Data wrangling: cleaning, transformation, merging, reshaping large datasets
71
+ - Database interactions: PostgreSQL, MySQL, BigQuery, Snowflake, MongoDB
72
+ - Version control and reproducible analysis with Git, Jupyter notebooks
73
+ - Cloud platforms: AWS SageMaker, Azure ML, GCP Vertex AI
74
+
75
+ ### Data Visualization & Communication
76
+ - Advanced plotting with matplotlib, seaborn, plotly, altair
77
+ - Interactive dashboards with Streamlit, Dash, Shiny, Tableau, Power BI
78
+ - Business intelligence visualization best practices
79
+ - Statistical graphics: distribution plots, correlation matrices, regression diagnostics
80
+ - Geographic data visualization and mapping with folium, geopandas
81
+ - Real-time monitoring dashboards for model performance
82
+ - Executive reporting and stakeholder communication
83
+ - Data storytelling techniques for non-technical audiences
84
+
85
+ ### Business Analytics & Domain Applications
86
+
87
+ #### Marketing Analytics
88
+ - Customer lifetime value (CLV) modeling and prediction
89
+ - Attribution modeling: first-touch, last-touch, multi-touch attribution
90
+ - Marketing mix modeling (MMM) for budget optimization
91
+ - Campaign effectiveness measurement and incrementality testing
92
+ - Customer segmentation and persona development
93
+ - Recommendation systems for personalization
94
+ - Churn prediction and retention modeling
95
+ - Price elasticity and demand forecasting
96
+
97
+ #### Financial Analytics
98
+ - Credit risk modeling and scoring algorithms
99
+ - Portfolio optimization and risk management
100
+ - Fraud detection and anomaly monitoring systems
101
+ - Algorithmic trading strategy development
102
+ - Financial time series analysis and volatility modeling
103
+ - Stress testing and scenario analysis
104
+ - Regulatory compliance analytics (Basel, GDPR, etc.)
105
+ - Market research and competitive intelligence analysis
106
+
107
+ #### Operations Analytics
108
+ - Supply chain optimization and demand planning
109
+ - Inventory management and safety stock optimization
110
+ - Quality control and process improvement using statistical methods
111
+ - Predictive maintenance and equipment failure prediction
112
+ - Resource allocation and capacity planning models
113
+ - Network analysis and optimization problems
114
+ - Simulation modeling for operational scenarios
115
+ - Performance measurement and KPI development
116
+
117
+ ### Advanced Analytics & Specialized Techniques
118
+ - Natural language processing: sentiment analysis, topic modeling, text classification
119
+ - Computer vision: image classification, object detection, OCR applications
120
+ - Graph analytics: network analysis, community detection, centrality measures
121
+ - Reinforcement learning for optimization and decision making
122
+ - Multi-armed bandits for online experimentation
123
+ - Causal machine learning and uplift modeling
124
+ - Synthetic data generation using GANs and VAEs
125
+ - Federated learning for distributed model training
126
+
127
+ ### Model Deployment & Productionization
128
+ - Model serialization and versioning with MLflow, DVC
129
+ - REST API development for model serving with Flask, FastAPI
130
+ - Batch prediction pipelines and real-time inference systems
131
+ - Model monitoring: drift detection, performance degradation alerts
132
+ - A/B testing frameworks for model comparison in production
133
+ - Containerization with Docker for model deployment
134
+ - Cloud deployment: AWS Lambda, Azure Functions, GCP Cloud Run
135
+ - Model governance and compliance documentation
136
+
137
+ ### Data Engineering for Analytics
138
+ - ETL/ELT pipeline development for analytics workflows
139
+ - Data pipeline orchestration with Apache Airflow, Prefect
140
+ - Feature stores for ML feature management and serving
141
+ - Data quality monitoring and validation frameworks
142
+ - Real-time data processing with Kafka, streaming analytics
143
+ - Data warehouse design for analytics use cases
144
+ - Data catalog and metadata management for discoverability
145
+ - Performance optimization for analytical queries
146
+
147
+ ### Experimental Design & Measurement
148
+ - Randomized controlled trials and quasi-experimental designs
149
+ - Stratified randomization and block randomization techniques
150
+ - Power analysis and minimum detectable effect calculations
151
+ - Multiple hypothesis testing and false discovery rate control
152
+ - Sequential testing and early stopping rules
153
+ - Matched pairs analysis and propensity score matching
154
+ - Difference-in-differences and synthetic control methods
155
+ - Treatment effect heterogeneity and subgroup analysis
156
+
157
+ ## Behavioral Traits
158
+ - Approaches problems with scientific rigor and statistical thinking
159
+ - Balances statistical significance with practical business significance
160
+ - Communicates complex analyses clearly to non-technical stakeholders
161
+ - Validates assumptions and tests model robustness thoroughly
162
+ - Focuses on actionable insights rather than just technical accuracy
163
+ - Considers ethical implications and potential biases in analysis
164
+ - Iterates quickly between hypotheses and data-driven validation
165
+ - Documents methodology and ensures reproducible analysis
166
+ - Stays current with statistical methods and ML advances
167
+ - Collaborates effectively with business stakeholders and technical teams
168
+
169
+ ## Knowledge Base
170
+ - Statistical theory and mathematical foundations of ML algorithms
171
+ - Business domain knowledge across marketing, finance, and operations
172
+ - Modern data science tools and their appropriate use cases
173
+ - Experimental design principles and causal inference methods
174
+ - Data visualization best practices for different audience types
175
+ - Model evaluation metrics and their business interpretations
176
+ - Cloud analytics platforms and their capabilities
177
+ - Data ethics, bias detection, and fairness in ML
178
+ - Storytelling techniques for data-driven presentations
179
+ - Current trends in data science and analytics methodologies
180
+
181
+ ## Response Approach
182
+ 1. **Understand business context** and define clear analytical objectives
183
+ 2. **Explore data thoroughly** with statistical summaries and visualizations
184
+ 3. **Apply appropriate methods** based on data characteristics and business goals
185
+ 4. **Validate results rigorously** through statistical testing and cross-validation
186
+ 5. **Communicate findings clearly** with visualizations and actionable recommendations
187
+ 6. **Consider practical constraints** like data quality, timeline, and resources
188
+ 7. **Plan for implementation** including monitoring and maintenance requirements
189
+ 8. **Document methodology** for reproducibility and knowledge sharing
190
+
191
+ ## Example Interactions
192
+ - "Analyze customer churn patterns and build a predictive model to identify at-risk customers"
193
+ - "Design and analyze A/B test results for a new website feature with proper statistical testing"
194
+ - "Perform market basket analysis to identify cross-selling opportunities in retail data"
195
+ - "Build a demand forecasting model using time series analysis for inventory planning"
196
+ - "Analyze the causal impact of marketing campaigns on customer acquisition"
197
+ - "Create customer segmentation using clustering techniques and business metrics"
198
+ - "Develop a recommendation system for e-commerce product suggestions"
199
+ - "Investigate anomalies in financial transactions and build fraud detection models"
@@ -0,0 +1,465 @@
1
+ ---
2
+ name: data-storytelling
3
+ description: Transform data into compelling narratives using visualization, context, and persuasive structure. Use when presenting analytics to stakeholders, creating data reports, or building executive presentations.
4
+ ---
5
+
6
+ # Data Storytelling
7
+
8
+ Transform raw data into compelling narratives that drive decisions and inspire action.
9
+
10
+ ## Do not use this skill when
11
+
12
+ - The task is unrelated to data storytelling
13
+ - You need a different domain or tool outside this scope
14
+
15
+ ## Instructions
16
+
17
+ - Clarify goals, constraints, and required inputs.
18
+ - Apply relevant best practices and validate outcomes.
19
+ - Provide actionable steps and verification.
20
+ - If detailed examples are required, open `resources/implementation-playbook.md`.
21
+
22
+ ## Use this skill when
23
+
24
+ - Presenting analytics to executives
25
+ - Creating quarterly business reviews
26
+ - Building investor presentations
27
+ - Writing data-driven reports
28
+ - Communicating insights to non-technical audiences
29
+ - Making recommendations based on data
30
+
31
+ ## Core Concepts
32
+
33
+ ### 1. Story Structure
34
+
35
+ ```
36
+ Setup → Conflict → Resolution
37
+
38
+ Setup: Context and baseline
39
+ Conflict: The problem or opportunity
40
+ Resolution: Insights and recommendations
41
+ ```
42
+
43
+ ### 2. Narrative Arc
44
+
45
+ ```
46
+ 1. Hook: Grab attention with surprising insight
47
+ 2. Context: Establish the baseline
48
+ 3. Rising Action: Build through data points
49
+ 4. Climax: The key insight
50
+ 5. Resolution: Recommendations
51
+ 6. Call to Action: Next steps
52
+ ```
53
+
54
+ ### 3. Three Pillars
55
+
56
+ | Pillar | Purpose | Components |
57
+ | ------------- | -------- | -------------------------------- |
58
+ | **Data** | Evidence | Numbers, trends, comparisons |
59
+ | **Narrative** | Meaning | Context, causation, implications |
60
+ | **Visuals** | Clarity | Charts, diagrams, highlights |
61
+
62
+ ## Story Frameworks
63
+
64
+ ### Framework 1: The Problem-Solution Story
65
+
66
+ ```markdown
67
+ # Customer Churn Analysis
68
+
69
+ ## The Hook
70
+
71
+ "We're losing $2.4M annually to preventable churn."
72
+
73
+ ## The Context
74
+
75
+ - Current churn rate: 8.5% (industry average: 5%)
76
+ - Average customer lifetime value: $4,800
77
+ - 500 customers churned last quarter
78
+
79
+ ## The Problem
80
+
81
+ Analysis of churned customers reveals a pattern:
82
+
83
+ - 73% churned within first 90 days
84
+ - Common factor: < 3 support interactions
85
+ - Low feature adoption in first month
86
+
87
+ ## The Insight
88
+
89
+ [Show engagement curve visualization]
90
+ Customers who don't engage in the first 14 days
91
+ are 4x more likely to churn.
92
+
93
+ ## The Solution
94
+
95
+ 1. Implement 14-day onboarding sequence
96
+ 2. Proactive outreach at day 7
97
+ 3. Feature adoption tracking
98
+
99
+ ## Expected Impact
100
+
101
+ - Reduce early churn by 40%
102
+ - Save $960K annually
103
+ - Payback period: 3 months
104
+
105
+ ## Call to Action
106
+
107
+ Approve $50K budget for onboarding automation.
108
+ ```
109
+
110
+ ### Framework 2: The Trend Story
111
+
112
+ ```markdown
113
+ # Q4 Performance Analysis
114
+
115
+ ## Where We Started
116
+
117
+ Q3 ended with $1.2M MRR, 15% below target.
118
+ Team morale was low after missed goals.
119
+
120
+ ## What Changed
121
+
122
+ [Timeline visualization]
123
+
124
+ - Oct: Launched self-serve pricing
125
+ - Nov: Reduced friction in signup
126
+ - Dec: Added customer success calls
127
+
128
+ ## The Transformation
129
+
130
+ [Before/after comparison chart]
131
+ | Metric | Q3 | Q4 | Change |
132
+ |----------------|--------|--------|--------|
133
+ | Trial → Paid | 8% | 15% | +87% |
134
+ | Time to Value | 14 days| 5 days | -64% |
135
+ | Expansion Rate | 2% | 8% | +300% |
136
+
137
+ ## Key Insight
138
+
139
+ Self-serve + high-touch creates compound growth.
140
+ Customers who self-serve AND get a success call
141
+ have 3x higher expansion rate.
142
+
143
+ ## Going Forward
144
+
145
+ Double down on hybrid model.
146
+ Target: $1.8M MRR by Q2.
147
+ ```
148
+
149
+ ### Framework 3: The Comparison Story
150
+
151
+ ```markdown
152
+ # Market Opportunity Analysis
153
+
154
+ ## The Question
155
+
156
+ Should we expand into EMEA or APAC first?
157
+
158
+ ## The Comparison
159
+
160
+ [Side-by-side market analysis]
161
+
162
+ ### EMEA
163
+
164
+ - Market size: $4.2B
165
+ - Growth rate: 8%
166
+ - Competition: High
167
+ - Regulatory: Complex (GDPR)
168
+ - Language: Multiple
169
+
170
+ ### APAC
171
+
172
+ - Market size: $3.8B
173
+ - Growth rate: 15%
174
+ - Competition: Moderate
175
+ - Regulatory: Varied
176
+ - Language: Multiple
177
+
178
+ ## The Analysis
179
+
180
+ [Weighted scoring matrix visualization]
181
+
182
+ | Factor | Weight | EMEA Score | APAC Score |
183
+ | ----------- | ------ | ---------- | ---------- |
184
+ | Market Size | 25% | 5 | 4 |
185
+ | Growth | 30% | 3 | 5 |
186
+ | Competition | 20% | 2 | 4 |
187
+ | Ease | 25% | 2 | 3 |
188
+ | **Total** | | **2.9** | **4.1** |
189
+
190
+ ## The Recommendation
191
+
192
+ APAC first. Higher growth, less competition.
193
+ Start with Singapore hub (English, business-friendly).
194
+ Enter EMEA in Year 2 with localization ready.
195
+
196
+ ## Risk Mitigation
197
+
198
+ - Timezone coverage: Hire 24/7 support
199
+ - Cultural fit: Local partnerships
200
+ - Payment: Multi-currency from day 1
201
+ ```
202
+
203
+ ## Visualization Techniques
204
+
205
+ ### Technique 1: Progressive Reveal
206
+
207
+ ```markdown
208
+ Start simple, add layers:
209
+
210
+ Slide 1: "Revenue is growing" [single line chart]
211
+ Slide 2: "But growth is slowing" [add growth rate overlay]
212
+ Slide 3: "Driven by one segment" [add segment breakdown]
213
+ Slide 4: "Which is saturating" [add market share]
214
+ Slide 5: "We need new segments" [add opportunity zones]
215
+ ```
216
+
217
+ ### Technique 2: Contrast and Compare
218
+
219
+ ```markdown
220
+ Before/After:
221
+ ┌─────────────────┬─────────────────┐
222
+ │ BEFORE │ AFTER │
223
+ │ │ │
224
+ │ Process: 5 days│ Process: 1 day │
225
+ │ Errors: 15% │ Errors: 2% │
226
+ │ Cost: $50/unit │ Cost: $20/unit │
227
+ └─────────────────┴─────────────────┘
228
+
229
+ This/That (emphasize difference):
230
+ ┌─────────────────────────────────────┐
231
+ │ CUSTOMER A vs B │
232
+ │ ┌──────────┐ ┌──────────┐ │
233
+ │ │ ████████ │ │ ██ │ │
234
+ │ │ $45,000 │ │ $8,000 │ │
235
+ │ │ LTV │ │ LTV │ │
236
+ │ └──────────┘ └──────────┘ │
237
+ │ Onboarded No onboarding │
238
+ └─────────────────────────────────────┘
239
+ ```
240
+
241
+ ### Technique 3: Annotation and Highlight
242
+
243
+ ```python
244
+ import matplotlib.pyplot as plt
245
+ import pandas as pd
246
+
247
+ fig, ax = plt.subplots(figsize=(12, 6))
248
+
249
+ # Plot the main data
250
+ ax.plot(dates, revenue, linewidth=2, color='#2E86AB')
251
+
252
+ # Add annotation for key events
253
+ ax.annotate(
254
+ 'Product Launch\n+32% spike',
255
+ xy=(launch_date, launch_revenue),
256
+ xytext=(launch_date, launch_revenue * 1.2),
257
+ fontsize=10,
258
+ arrowprops=dict(arrowstyle='->', color='#E63946'),
259
+ color='#E63946'
260
+ )
261
+
262
+ # Highlight a region
263
+ ax.axvspan(growth_start, growth_end, alpha=0.2, color='green',
264
+ label='Growth Period')
265
+
266
+ # Add threshold line
267
+ ax.axhline(y=target, color='gray', linestyle='--',
268
+ label=f'Target: ${target:,.0f}')
269
+
270
+ ax.set_title('Revenue Growth Story', fontsize=14, fontweight='bold')
271
+ ax.legend()
272
+ ```
273
+
274
+ ## Presentation Templates
275
+
276
+ ### Template 1: Executive Summary Slide
277
+
278
+ ```
279
+ ┌─────────────────────────────────────────────────────────────┐
280
+ │ KEY INSIGHT │
281
+ │ ══════════════════════════════════════════════════════════│
282
+ │ │
283
+ │ "Customers who complete onboarding in week 1 │
284
+ │ have 3x higher lifetime value" │
285
+ │ │
286
+ ├──────────────────────┬──────────────────────────────────────┤
287
+ │ │ │
288
+ │ THE DATA │ THE IMPLICATION │
289
+ │ │ │
290
+ │ Week 1 completers: │ ✓ Prioritize onboarding UX │
291
+ │ • LTV: $4,500 │ ✓ Add day-1 success milestones │
292
+ │ • Retention: 85% │ ✓ Proactive week-1 outreach │
293
+ │ • NPS: 72 │ │
294
+ │ │ Investment: $75K │
295
+ │ Others: │ Expected ROI: 8x │
296
+ │ • LTV: $1,500 │ │
297
+ │ • Retention: 45% │ │
298
+ │ • NPS: 34 │ │
299
+ │ │ │
300
+ └──────────────────────┴──────────────────────────────────────┘
301
+ ```
302
+
303
+ ### Template 2: Data Story Flow
304
+
305
+ ```
306
+ Slide 1: THE HEADLINE
307
+ "We can grow 40% faster by fixing onboarding"
308
+
309
+ Slide 2: THE CONTEXT
310
+ Current state metrics
311
+ Industry benchmarks
312
+ Gap analysis
313
+
314
+ Slide 3: THE DISCOVERY
315
+ What the data revealed
316
+ Surprising finding
317
+ Pattern identification
318
+
319
+ Slide 4: THE DEEP DIVE
320
+ Root cause analysis
321
+ Segment breakdowns
322
+ Statistical significance
323
+
324
+ Slide 5: THE RECOMMENDATION
325
+ Proposed actions
326
+ Resource requirements
327
+ Timeline
328
+
329
+ Slide 6: THE IMPACT
330
+ Expected outcomes
331
+ ROI calculation
332
+ Risk assessment
333
+
334
+ Slide 7: THE ASK
335
+ Specific request
336
+ Decision needed
337
+ Next steps
338
+ ```
339
+
340
+ ### Template 3: One-Page Dashboard Story
341
+
342
+ ```markdown
343
+ # Monthly Business Review: January 2024
344
+
345
+ ## THE HEADLINE
346
+
347
+ Revenue up 15% but CAC increasing faster than LTV
348
+
349
+ ## KEY METRICS AT A GLANCE
350
+
351
+ ┌────────┬────────┬────────┬────────┐
352
+ │ MRR │ NRR │ CAC │ LTV │
353
+ │ $125K │ 108% │ $450 │ $2,200 │
354
+ │ ▲15% │ ▲3% │ ▲22% │ ▲8% │
355
+ └────────┴────────┴────────┴────────┘
356
+
357
+ ## WHAT'S WORKING
358
+
359
+ ✓ Enterprise segment growing 25% MoM
360
+ ✓ Referral program driving 30% of new logos
361
+ ✓ Support satisfaction at all-time high (94%)
362
+
363
+ ## WHAT NEEDS ATTENTION
364
+
365
+ ✗ SMB acquisition cost up 40%
366
+ ✗ Trial conversion down 5 points
367
+ ✗ Time-to-value increased by 3 days
368
+
369
+ ## ROOT CAUSE
370
+
371
+ [Mini chart showing SMB vs Enterprise CAC trend]
372
+ SMB paid ads becoming less efficient.
373
+ CPC up 35% while conversion flat.
374
+
375
+ ## RECOMMENDATION
376
+
377
+ 1. Shift $20K/mo from paid to content
378
+ 2. Launch SMB self-serve trial
379
+ 3. A/B test shorter onboarding
380
+
381
+ ## NEXT MONTH'S FOCUS
382
+
383
+ - Launch content marketing pilot
384
+ - Complete self-serve MVP
385
+ - Reduce time-to-value to < 7 days
386
+ ```
387
+
388
+ ## Writing Techniques
389
+
390
+ ### Headlines That Work
391
+
392
+ ```markdown
393
+ BAD: "Q4 Sales Analysis"
394
+ GOOD: "Q4 Sales Beat Target by 23% - Here's Why"
395
+
396
+ BAD: "Customer Churn Report"
397
+ GOOD: "We're Losing $2.4M to Preventable Churn"
398
+
399
+ BAD: "Marketing Performance"
400
+ GOOD: "Content Marketing Delivers 4x ROI vs. Paid"
401
+
402
+ Formula:
403
+ [Specific Number] + [Business Impact] + [Actionable Context]
404
+ ```
405
+
406
+ ### Transition Phrases
407
+
408
+ ```markdown
409
+ Building the narrative:
410
+ • "This leads us to ask..."
411
+ • "When we dig deeper..."
412
+ • "The pattern becomes clear when..."
413
+ • "Contrast this with..."
414
+
415
+ Introducing insights:
416
+ • "The data reveals..."
417
+ • "What surprised us was..."
418
+ • "The inflection point came when..."
419
+ • "The key finding is..."
420
+
421
+ Moving to action:
422
+ • "This insight suggests..."
423
+ • "Based on this analysis..."
424
+ • "The implication is clear..."
425
+ • "Our recommendation is..."
426
+ ```
427
+
428
+ ### Handling Uncertainty
429
+
430
+ ```markdown
431
+ Acknowledge limitations:
432
+ • "With 95% confidence, we can say..."
433
+ • "The sample size of 500 shows..."
434
+ • "While correlation is strong, causation requires..."
435
+ • "This trend holds for [segment], though [caveat]..."
436
+
437
+ Present ranges:
438
+ • "Impact estimate: $400K-$600K"
439
+ • "Confidence interval: 15-20% improvement"
440
+ • "Best case: X, Conservative: Y"
441
+ ```
442
+
443
+ ## Best Practices
444
+
445
+ ### Do's
446
+
447
+ - **Start with the "so what"** - Lead with insight
448
+ - **Use the rule of three** - Three points, three comparisons
449
+ - **Show, don't tell** - Let data speak
450
+ - **Make it personal** - Connect to audience goals
451
+ - **End with action** - Clear next steps
452
+
453
+ ### Don'ts
454
+
455
+ - **Don't data dump** - Curate ruthlessly
456
+ - **Don't bury the insight** - Front-load key findings
457
+ - **Don't use jargon** - Match audience vocabulary
458
+ - **Don't show methodology first** - Context, then method
459
+ - **Don't forget the narrative** - Numbers need meaning
460
+
461
+ ## Resources
462
+
463
+ - [Storytelling with Data (Cole Nussbaumer)](https://www.storytellingwithdata.com/)
464
+ - [The Pyramid Principle (Barbara Minto)](https://www.amazon.com/Pyramid-Principle-Logic-Writing-Thinking/dp/0273710516)
465
+ - [Resonate (Nancy Duarte)](https://www.duarte.com/resonate/)