@ruaruababa/vibe-kit 1.0.0

package/skills/startup-business-analyst-business-case/SKILL.md

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+---
+name: startup-business-analyst-business-case
+description: Generate comprehensive investor-ready business case document with
+  market, solution, financials, and strategy
+allowed-tools: Read Write Edit Glob Grep Bash WebSearch WebFetch
+---
+
+# Business Case Generator
+
+Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.
+
+## Use this skill when
+
+- Working on business case generator tasks or workflows
+- Needing guidance, best practices, or checklists for business case generator
+
+## Do not use this skill when
+
+- The task is unrelated to business case generator
+- You need a different domain or tool outside this scope
+
+## Instructions
+
+- Clarify goals, constraints, and required inputs.
+- Apply relevant best practices and validate outcomes.
+- Provide actionable steps and verification.
+- If detailed examples are required, open `resources/implementation-playbook.md`.
+
+## What This Command Does
+
+Create a complete business case including:
+1. Executive summary
+2. Problem and market opportunity
+3. Solution and product
+4. Competitive analysis and differentiation
+5. Financial projections
+6. Go-to-market strategy
+7. Team and organization
+8. Risks and mitigation
+9. Funding ask and use of proceeds
+
+## Instructions for Claude
+
+When this command is invoked, follow these steps:
+
+### Step 1: Gather Context
+
+Ask the user for key information:
+
+**Company Basics:**
+- Company name and elevator pitch
+- Stage (pre-seed, seed, Series A)
+- Problem being solved
+- Target customers
+
+**Audience:**
+- Who will read this? (VCs, angels, strategic partners)
+- What's the primary goal? (fundraising, partnership, internal planning)
+
+**Available Materials:**
+- Existing pitch deck or docs?
+- Market sizing data?
+- Financial model?
+- Competitive analysis?
+
+### Step 2: Activate Relevant Skills
+
+Reference skills for comprehensive analysis:
+- **market-sizing-analysis** - TAM/SAM/SOM calculations
+- **startup-financial-modeling** - Financial projections
+- **competitive-landscape** - Competitive analysis frameworks
+- **team-composition-analysis** - Organization planning
+- **startup-metrics-framework** - Key metrics and benchmarks
+
+### Step 3: Structure the Business Case
+
+Create a comprehensive document with these sections:
+
+---
+
+## Business Case Document Structure
+
+### Section 1: Executive Summary (1-2 pages)
+
+**Company Overview:**
+- One-sentence description
+- Founded, location, stage
+- Team highlights
+
+**Problem Statement:**
+- Core problem being solved (2-3 sentences)
+- Market pain quantified
+
+**Solution:**
+- How the product solves it (2-3 sentences)
+- Key differentiation
+
+**Market Opportunity:**
+- TAM: $X.XB
+- SAM: $X.XM
+- SOM (Year 5): $X.XM
+
+**Traction:**
+- Current metrics (MRR, customers, growth rate)
+- Key milestones achieved
+
+**Financial Snapshot:**
+```
+| Metric | Current | Year 1 | Year 2 | Year 3 |
+|--------|---------|--------|--------|--------|
+| ARR | $X | $Y | $Z | $W |
+| Customers | X | Y | Z | W |
+| Team Size | X | Y | Z | W |
+```
+
+**Funding Ask:**
+- Amount seeking
+- Use of proceeds (top 3-4)
+- Expected milestones
+
+### Section 2: Problem & Market Opportunity (2-3 pages)
+
+**The Problem:**
+- Detailed problem description
+- Who experiences this problem
+- Current solutions and their limitations
+- Cost of the problem (quantified)
+
+**Market Landscape:**
+- Industry overview
+- Key trends driving opportunity
+- Market growth rate and drivers
+
+**Market Sizing:**
+- TAM calculation and methodology
+- SAM with filters applied
+- SOM with assumptions
+- Validation and data sources
+- Comparison to public companies
+
+**Target Customer Profile:**
+- Primary segments
+- Customer characteristics
+- Decision-makers and buying process
+
+### Section 3: Solution & Product (2-3 pages)
+
+**Product Overview:**
+- What it does (features and capabilities)
+- How it works (architecture/approach)
+- Key differentiators
+- Technology advantages
+
+**Value Proposition:**
+- Benefits by customer segment
+- ROI or value delivered
+- Time to value
+
+**Product Roadmap:**
+- Current state
+- Near-term (6 months)
+- Medium-term (12-18 months)
+- Vision (2-3 years)
+
+**Intellectual Property:**
+- Patents (filed, pending)
+- Proprietary technology
+- Data advantages
+- Defensibility
+
+### Section 4: Competitive Analysis (2 pages)
+
+**Competitive Landscape:**
+- Direct competitors
+- Indirect competitors (alternatives)
+- Adjacent players (potential entrants)
+
+**Competitive Matrix:**
+```
+| Feature/Factor | Us | Comp A | Comp B | Comp C |
+|----------------|----|---------| -------|--------|
+| Feature 1 | ✓ | ✓ | ✗ | ✓ |
+| Feature 2 | ✓ | ✗ | ✓ | ✗ |
+| Pricing | $X | $Y | $Z | $W |
+```
+
+**Differentiation:**
+- 3-5 key differentiators
+- Why these matter to customers
+- Defensibility of advantages
+
+**Competitive Positioning:**
+- Positioning map (2-3 dimensions)
+- Market positioning statement
+
+**Barriers to Entry:**
+- What protects against competition
+- Network effects, switching costs, etc.
+
+### Section 5: Business Model & Go-to-Market (2 pages)
+
+**Business Model:**
+- Revenue model (subscriptions, transactions, etc.)
+- Pricing strategy and tiers
+- Customer acquisition approach
+- Expansion revenue strategy
+
+**Go-to-Market Strategy:**
+- Customer acquisition channels
+- Sales model (self-serve, sales-led, hybrid)
+- Customer acquisition cost (CAC)
+- Sales cycle and conversion rates
+
+**Marketing Strategy:**
+- Positioning and messaging
+- Channel strategy
+- Content and demand generation
+- Partnerships and integrations
+
+**Customer Success:**
+- Onboarding approach
+- Support model
+- Retention strategy
+- Net dollar retention target
+
+### Section 6: Financial Projections (2-3 pages)
+
+**Revenue Model:**
+- Cohort-based projections
+- Key assumptions
+- Revenue breakdown by segment
+
+**3-Year Financial Summary:**
+```
+| Metric | Year 1 | Year 2 | Year 3 |
+|--------|--------|--------|--------|
+| Revenue | $X.XM | $Y.YM | $Z.ZM |
+| Gross Margin | XX% | XX% | XX% |
+| Operating Expenses | $X.XM | $Y.YM | $Z.ZM |
+| Net Income | ($X.XM) | ($Y.YM) | $Z.ZM |
+| EBITDA Margin | (XX%) | (XX%) | XX% |
+```
+
+**Unit Economics:**
+- CAC: $X,XXX
+- LTV: $X,XXX
+- LTV:CAC ratio: X.X
+- CAC Payback: XX months
+- Gross margin: XX%
+
+**Key Metrics Trajectory:**
+```
+| Metric | Current | Year 1 | Year 2 | Year 3 |
+|--------|---------|--------|--------|--------|
+| MRR/ARR | $X | $Y | $Z | $W |
+| Customers | X | Y | Z | W |
+| Net Dollar Retention | XX% | XX% | XX% | XX% |
+| Burn Multiple | X.X | X.X | X.X | X.X |
+```
+
+**Scenario Analysis:**
+- Conservative, base, optimistic
+- Key drivers and sensitivities
+
+**Path to Profitability:**
+- Break-even timeline
+- Key milestones
+- Unit economics at scale
+
+### Section 7: Team & Organization (1-2 pages)
+
+**Leadership Team:**
+For each founder/executive:
+- Name, title, photo (if available)
+- Relevant background (2-3 sentences)
+- Key accomplishments
+- Why they're uniquely qualified
+
+**Current Team:**
+- Headcount by department
+- Key hires and their backgrounds
+- Advisory board
+
+**Hiring Plan:**
+- Year 1-3 headcount growth
+- Key roles to fill
+- Recruiting strategy
+
+**Organization Evolution:**
+```
+Current (5 people) → Year 1 (15) → Year 2 (35) → Year 3 (60)
+Engineering: 3 → 7 → 15 → 25
+Sales & Marketing: 1 → 4 → 12 → 20
+Other: 1 → 4 → 8 → 15
+```
+
+**Equity & Compensation:**
+- Option pool sizing
+- Compensation philosophy
+- Retention strategy
+
+### Section 8: Traction & Milestones (1 page)
+
+**Current Traction:**
+- Revenue or user metrics
+- Growth rate
+- Key customer wins
+- Product development progress
+
+**Milestones Achieved:**
+- Product launches
+- Funding rounds
+- Team hires
+- Customer acquisition
+- Partnerships
+
+**Upcoming Milestones (12-18 months):**
+- Product milestones
+- Revenue targets
+- Customer goals
+- Team goals
+- Partnership goals
+
+### Section 9: Risks & Mitigation (1 page)
+
+**Market Risks:**
+- Market size assumptions
+- Competitive intensity
+- Substitute adoption
+- Mitigation strategies
+
+**Execution Risks:**
+- Product development
+- Go-to-market effectiveness
+- Hiring and retention
+- Mitigation strategies
+
+**Financial Risks:**
+- Burn rate management
+- Fundraising market
+- Unit economics
+- Mitigation strategies
+
+**Regulatory/External Risks:**
+- Compliance requirements
+- Data privacy
+- Economic conditions
+- Mitigation strategies
+
+### Section 10: Funding Request & Use of Proceeds (1 page)
+
+**Funding Ask:**
+- Amount seeking: $X.XM
+- Structure: Equity, SAFE, convertible note
+- Target valuation: $X.XM (if applicable)
+
+**Use of Proceeds:**
+```
+Total Raise: $5.0M
+- Product Development: $2.0M (40%)
+  • Engineering team expansion
+  • Infrastructure and tools
+  • Product roadmap execution
+
+- Sales & Marketing: $2.0M (40%)
+  • Sales team hiring (5 AEs)
+  • Marketing programs
+  • Demand generation
+
+- Operations & G&A: $0.5M (10%)
+  • Finance/legal/HR
+  • Office and facilities
+
+- Working Capital: $0.5M (10%)
+  • 6-month buffer
+```
+
+**Milestones to Achieve:**
+- Revenue: $X.XM ARR (X% growth)
+- Customer: XXX customers
+- Product: Key features launched
+- Team: XX employees
+- Metric: Key metric targets
+
+**Expected Timeline:**
+- 18-24 month runway
+- Achieve milestones in 15-18 months
+- 6-month buffer for next raise
+
+**Next Round:**
+- Series A in 18-24 months
+- Expected metrics at that time
+- Target raise amount
+
+---
+
+### Step 4: Enhance with Visuals
+
+Suggest including:
+- Charts for market sizing (TAM funnel)
+- Product screenshots or mockups
+- Positioning maps
+- Financial trend charts (revenue, customers, burn)
+- Organization chart
+- Timeline/roadmap
+- Use of proceeds pie chart
+
+### Step 5: Provide Additional Sections (Optional)
+
+**If Relevant, Add:**
+- Regulatory/Compliance section (for regulated industries)
+- Technology Architecture (for deep tech)
+- Clinical/Scientific Data (for biotech/health tech)
+- Unit Economics Deep Dive (for complex business models)
+- Strategic Partnerships (if material to strategy)
+
+### Step 6: Create Executive Summary Slide
+
+Provide one-page summary for quick review:
+- Problem & Solution (3 bullets each)
+- Market: TAM/SAM/SOM
+- Traction: Key metrics
+- Team: Founders
+- Ask: Amount and use
+- Contact information
+
+### Step 7: Save Business Case
+
+Offer to save as markdown:
+- Filename: `business-case-[company-name]-YYYY-MM-DD.md`
+- Suggest converting to PDF for sharing
+- Provide tips for presentation format
+
+## Best Practices
+
+**Do:**
+- Lead with customer problem
+- Quantify everything
+- Show, don't just tell (use data)
+- Be realistic on projections
+- Acknowledge risks honestly
+- Cite all data sources
+- Keep executive summary concise
+- Focus on differentiation
+
+**Don't:**
+- Use jargon without explanation
+- Make unsupported claims
+- Ignore competition
+- Be overly optimistic
+- Skip the "why now"
+- Forget to proofread
+- Use generic templates without customization
+
+## Integration with Other Commands
+
+This command synthesizes outputs from:
+- `/market-opportunity` - Include TAM/SAM/SOM analysis
+- `/financial-projections` - Include full financial model
+
+## Example Usage
+
+```
+User: /business-case
+
+Claude: I'll create a comprehensive business case document. Let me gather the key information first.
+
+Company name and description?
+→ "AcmeCorp - AI-powered email marketing for e-commerce"
+
+Who is the audience?
+→ "Series A investors"
+
+What materials do you have?
+→ "We have market sizing and financial model done"
+
+[Claude creates comprehensive 15-20 page business case with all sections]
+```
+
+## Notes
+
+- Business case creation takes 1-2 hours
+- Result is investor-grade document
+- Can be used for pitch deck development
+- Update quarterly or for funding rounds
+- Customize sections based on audience
+- Keep executive summary to 2 pages max