@forgespace/branding-mcp 0.32.0 → 0.55.1

package/dist/lib/branding-core/generators/brand-seo.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandSeoOutput } from '../../types.js';
+export declare function generateBrandSeo(brand: BrandIdentity): BrandSeoOutput;
+//# sourceMappingURL=brand-seo.d.ts.map

package/dist/lib/branding-core/generators/brand-seo.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-seo.js

@@ -0,0 +1,269 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_SEO_APPROACH = {
+    minimal: 'Clean, content-first SEO with precise targeting and minimal technical complexity',
+    bold: 'Aggressive content volume strategy with high-impact headlines and competitive keyword targeting',
+    elegant: 'Authoritative long-form content, editorial backlinks, and premium brand signals',
+    playful: 'Viral content hooks, community-driven link building, and social search integration',
+    corporate: 'Enterprise SEO with structured data, governance frameworks, and multi-site orchestration',
+    tech: 'Developer-focused SEO with API documentation, technical content hubs, and GitHub presence signals',
+    organic: 'Educational content SEO, E-E-A-T authority building, and values-aligned backlink acquisition',
+    retro: 'Niche community SEO, vintage aesthetic long-tail keywords, and cultural reference anchoring',
+};
+const STYLE_CONTENT_TYPES = {
+    minimal: ['Clear explainer pages', 'Concise how-to guides', 'Comparison tables', 'FAQ pages'],
+    bold: [
+        'High-energy listicles',
+        'Opinion pieces',
+        'Data-driven reports',
+        'Controversy-led content',
+    ],
+    elegant: ['Long-form editorial', 'Expert interviews', 'White papers', 'Case studies'],
+    playful: [
+        'Interactive quizzes',
+        'Shareable infographics',
+        'Trending topic reactive content',
+        'UGC spotlights',
+    ],
+    corporate: [
+        'Industry thought leadership',
+        'Regulatory compliance guides',
+        'Analyst-ready reports',
+        'Client success stories',
+    ],
+    tech: [
+        'Technical tutorials',
+        'API documentation',
+        'Open-source project pages',
+        'Developer blog posts',
+    ],
+    organic: [
+        'Educational guides',
+        'Sustainability deep-dives',
+        'Origin stories',
+        'Community impact reports',
+    ],
+    retro: [
+        'Nostalgia content',
+        'Era-specific guides',
+        'Collector deep-dives',
+        'Cultural history pieces',
+    ],
+};
+const STYLE_LINK_STRATEGY = {
+    minimal: [
+        'Guest posts on niche blogs',
+        'Resource page link building',
+        'Unlinked brand mention reclamation',
+    ],
+    bold: ['Digital PR for data studies', 'Reactive newsjacking', 'Influencer collaboration links'],
+    elegant: [
+        'Premium editorial placements',
+        'Award and accreditation listings',
+        'Industry association memberships',
+    ],
+    playful: [
+        'Viral campaign link bait',
+        'Meme-culture partnerships',
+        'Community forum participation',
+    ],
+    corporate: [
+        'Analyst report citations',
+        'Partner ecosystem cross-links',
+        'Conference and event sponsorships',
+    ],
+    tech: ['GitHub README links', 'Developer tool directories', 'Open-source contribution mentions'],
+    organic: [
+        'Sustainable brand directories',
+        'NGO and cause partnerships',
+        'Certification body listings',
+    ],
+    retro: [
+        'Collector community forums',
+        'Niche vintage directories',
+        'Museum and archive citations',
+    ],
+};
+const STYLE_TECHNICAL_PRIORITIES = {
+    minimal: ['Core Web Vitals optimisation', 'Lean page structure', 'Fast-loading asset delivery'],
+    bold: [
+        'Rich snippets and FAQ schema',
+        'Video SEO integration',
+        'Dynamic rendering for interactive content',
+    ],
+    elegant: ['Structured data for articles', 'AMP for editorial pages', 'Canonical tag governance'],
+    playful: [
+        'Open Graph and Twitter Cards',
+        'Social sharing optimisation',
+        'Image SEO for visual content',
+    ],
+    corporate: [
+        'Enterprise XML sitemaps',
+        'Hreflang for international',
+        'Log file analysis pipelines',
+    ],
+    tech: [
+        'Developer documentation schema',
+        'Code snippet indexing',
+        'API reference structured data',
+    ],
+    organic: [
+        'Local SEO for community presence',
+        'Recipe and product schema',
+        'Sustainability badge integration',
+    ],
+    retro: [
+        'Image alt text for archival photos',
+        'Historical date structured data',
+        'Niche directory submissions',
+    ],
+};
+const STYLE_LOCAL_SEO = {
+    minimal: 'Lean Google Business Profile with accurate NAP and concise descriptions',
+    bold: 'High-energy GBP posts, photo uploads, and review solicitation campaigns',
+    elegant: 'Curated GBP presence with premium photography and selective citation building',
+    playful: 'Frequent GBP updates with event posts, playful Q&A responses, and local hashtags',
+    corporate: 'Multi-location GBP management with centralised review response governance',
+    tech: 'Developer-friendly local schema, event listings for meetups, and GitHub office pages',
+    organic: 'Community-rooted citations, farmers market and co-op directory listings',
+    retro: 'Vintage neighbourhood directories, local history pages, and heritage trail listings',
+};
+function buildKeywordStrategy(brand, safeStyle) {
+    const industryKeywords = extractIndustryKeywords(brand.industry);
+    const styleModifiers = {
+        minimal: ['simple', 'clean', 'straightforward'],
+        bold: ['best', 'top', 'powerful', 'ultimate'],
+        elegant: ['premium', 'luxury', 'exclusive', 'refined'],
+        playful: ['fun', 'easy', 'quick', 'cool'],
+        corporate: ['enterprise', 'professional', 'scalable', 'reliable'],
+        tech: ['developer', 'API', 'open-source', 'integration'],
+        organic: ['natural', 'sustainable', 'eco-friendly', 'ethical'],
+        retro: ['vintage', 'classic', 'original', 'heritage'],
+    };
+    const modifiers = styleModifiers[safeStyle];
+    return [
+        `${brand.name} ${industryKeywords[0] ?? 'solutions'}`,
+        `${modifiers[0]} ${industryKeywords[0] ?? 'products'}`,
+        `${modifiers[1]} ${brand.industry}`,
+        `${brand.industry} ${modifiers[2] ?? 'services'}`,
+        `${brand.name} reviews`,
+        `${brand.industry} guide ${new Date().getFullYear()}`,
+        `how to choose ${brand.industry}`,
+        `${brand.industry} comparison`,
+    ];
+}
+function extractIndustryKeywords(industry) {
+    const lower = industry.toLowerCase();
+    if (lower.includes('tech') || lower.includes('software') || lower.includes('saas')) {
+        return ['software', 'platform', 'tools', 'automation'];
+    }
+    if (lower.includes('fashion') || lower.includes('apparel') || lower.includes('clothing')) {
+        return ['fashion', 'style', 'apparel', 'collection'];
+    }
+    if (lower.includes('food') || lower.includes('restaurant') || lower.includes('cafe')) {
+        return ['food', 'menu', 'dining', 'cuisine'];
+    }
+    if (lower.includes('health') || lower.includes('wellness') || lower.includes('fitness')) {
+        return ['health', 'wellness', 'fitness', 'wellbeing'];
+    }
+    if (lower.includes('finance') || lower.includes('banking') || lower.includes('investment')) {
+        return ['finance', 'investment', 'banking', 'financial'];
+    }
+    if (lower.includes('education') || lower.includes('learning') || lower.includes('training')) {
+        return ['education', 'learning', 'courses', 'training'];
+    }
+    return [industry.split(' ')[0]?.toLowerCase() ?? 'products', 'services', 'solutions', 'brand'];
+}
+function buildOnPageChecklist(brand) {
+    return [
+        `Title tags: include primary keyword + ${brand.name} within 60 characters`,
+        'Meta descriptions: compelling 155-character summaries with clear CTAs',
+        'H1 tags: one per page, containing primary keyword naturally',
+        'H2/H3 hierarchy: logical heading structure for featured snippet eligibility',
+        'Internal linking: contextual anchor text, minimum 3 internal links per page',
+        'Image optimisation: descriptive alt text, next-gen formats (WebP/AVIF), lazy loading',
+        'URL structure: short, keyword-rich, hyphens not underscores',
+        'Schema markup: appropriate type per page (Article, Product, FAQ, BreadcrumbList)',
+        'Canonical tags: self-referencing canonicals on all pages, cross-domain where applicable',
+        'Page speed: Core Web Vitals targets — LCP <2.5s, FID <100ms, CLS <0.1',
+    ];
+}
+function buildContentCalendar(safeStyle) {
+    const cadence = {
+        minimal: [
+            'Month 1: Cornerstone pillar page creation',
+            'Month 2: Supporting cluster content (5 posts)',
+            'Month 3: Link building outreach and content refresh',
+        ],
+        bold: [
+            'Week 1: 3 high-volume keyword posts',
+            'Week 2: 1 data study or original research',
+            'Week 3: 3 reactive trend posts',
+            'Week 4: 1 video transcript article',
+        ],
+        elegant: [
+            'Month 1: 2 long-form editorial features (3000+ words)',
+            'Month 2: 1 expert interview + 1 case study',
+            'Month 3: 1 white paper + supporting content',
+        ],
+        playful: [
+            'Week 1: 1 interactive quiz or tool',
+            'Week 2: 2 listicles with shareable assets',
+            'Week 3: 1 trending topic reactive piece',
+            'Week 4: 1 UGC or community spotlight',
+        ],
+        corporate: [
+            'Month 1: Industry report publication',
+            'Month 2: 4 thought leadership articles',
+            'Month 3: Client case study + compliance guide',
+        ],
+        tech: [
+            'Week 1: 1 technical tutorial or how-to',
+            'Week 2: 1 API/integration guide',
+            'Week 3: 1 comparison or benchmark post',
+            'Week 4: 1 developer news or changelog post',
+        ],
+        organic: [
+            'Month 1: Educational cornerstone guide',
+            'Month 2: 3 sustainability deep-dives',
+            'Month 3: Impact report + community story',
+        ],
+        retro: [
+            'Month 1: Historical era deep-dive content',
+            'Month 2: Collector guide series (3 posts)',
+            'Month 3: Culture and nostalgia editorial',
+        ],
+    };
+    return cadence[safeStyle];
+}
+function buildSeoBriefSummary(brand, safeStyle) {
+    const approach = STYLE_SEO_APPROACH[safeStyle];
+    const contentTypes = STYLE_CONTENT_TYPES[safeStyle];
+    return (`${brand.name}${brand.tagline ? ` — "${brand.tagline}"` : ''} SEO strategy: ` +
+        `${approach.split(',')[0]}. ` +
+        `Primary content formats: ${contentTypes.slice(0, 2).join(' and ')}. ` +
+        `Industry: ${brand.industry}.`);
+}
+export function generateBrandSeo(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        seoApproach: STYLE_SEO_APPROACH[safeStyle],
+        targetKeywords: buildKeywordStrategy(brand, safeStyle),
+        contentTypes: STYLE_CONTENT_TYPES[safeStyle],
+        linkBuildingStrategy: STYLE_LINK_STRATEGY[safeStyle],
+        technicalPriorities: STYLE_TECHNICAL_PRIORITIES[safeStyle],
+        localSeoGuidance: STYLE_LOCAL_SEO[safeStyle],
+        onPageChecklist: buildOnPageChecklist(brand),
+        contentCalendar: buildContentCalendar(safeStyle),
+        seoBriefSummary: buildSeoBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-seo.js.map

package/dist/lib/branding-core/generators/brand-seo.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-subscription.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandSubscriptionOutput } from '../../types.js';
+export declare function generateBrandSubscription(brand: BrandIdentity): BrandSubscriptionOutput;
+//# sourceMappingURL=brand-subscription.d.ts.map

package/dist/lib/branding-core/generators/brand-subscription.d.ts.map

@@ -0,0 +1 @@
+{"version":3,"file":"brand-subscription.d.ts","sourceRoot":"","sources":["../../../../src/lib/branding-core/generators/brand-subscription.ts"],"names":[],"mappings":"AAAA,OAAO,KAAK,EAAE,aAAa,EAAc,MAAM,gBAAgB,CAAC;AAChE,OAAO,KAAK,EAAE,uBAAuB,EAAE,MAAM,gBAAgB,CAAC;AAgO9D,wBAAgB,yBAAyB,CAAC,KAAK,EAAE,aAAa,GAAG,uBAAuB,CAsBvF"}

package/dist/lib/branding-core/generators/brand-subscription.js

@@ -0,0 +1,218 @@
+import { generateBrandVoice } from './brand-voice.js';
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_MODEL_APPROACH = {
+    minimal: 'Single-tier, transparent flat-rate subscription with a generous free trial',
+    bold: 'Tiered plans with bold feature differentiation and aggressive annual discounts',
+    elegant: 'Curated membership tiers with white-glove onboarding and concierge upgrades',
+    playful: 'Gamified tiers with badges, surprise perks, and referral rewards',
+    corporate: 'Volume-based enterprise licensing with custom SLAs and dedicated support',
+    tech: 'Usage-based pricing with a developer free tier, API access, and per-seat upgrades',
+    organic: 'Mission-aligned membership with community benefits and impact transparency',
+    retro: 'Nostalgia-inspired collector tiers with exclusive vintage editions and early access',
+};
+const STYLE_TIERS = {
+    minimal: ['Free', 'Pro'],
+    bold: ['Starter', 'Growth', 'Scale'],
+    elegant: ['Member', 'Premium', 'Elite'],
+    playful: ['Friend', 'Fan', 'Superfan'],
+    corporate: ['Essentials', 'Business', 'Enterprise'],
+    tech: ['Free', 'Developer', 'Team', 'Enterprise'],
+    organic: ['Supporter', 'Community', 'Champion'],
+    retro: ['Collector', 'Curator', 'Archivist'],
+};
+const STYLE_RETENTION_TACTICS = {
+    minimal: [
+        'Annual billing discount (20% off monthly rate)',
+        'Usage milestone emails celebrating progress',
+        'Win-back campaign: simple one-click reactivation',
+    ],
+    bold: [
+        'Power-user feature unlocks at engagement milestones',
+        'Loyalty discount ladder: 10% > 20% > 30% at 3/6/12 months',
+        'Exclusive beta access for long-tenure subscribers',
+    ],
+    elegant: [
+        'Personalised anniversary gift at 1-year mark',
+        'Concierge upgrade call at 90-day mark',
+        'Early access to new collections for members 6+ months',
+    ],
+    playful: [
+        'Gamified streak rewards (30/60/90-day badges)',
+        'Surprise monthly micro-gift for active subscribers',
+        'Refer-a-friend: both parties receive next month free',
+    ],
+    corporate: [
+        'Quarterly executive business reviews for Enterprise tier',
+        'Volume commit discounts at 50/100/500 seats',
+        'Dedicated success manager at 3-month mark',
+    ],
+    tech: [
+        'Usage-alert emails helping users stay within plan limits',
+        'Developer changelog digest to showcase value monthly',
+        'Free seat for open-source contributors',
+    ],
+    organic: [
+        'Impact report showing subscriber-funded outcomes',
+        'Community co-creation: members vote on next initiative',
+        'Subscription pause option to reduce churn',
+    ],
+    retro: [
+        'Limited-edition renewal bonus (exclusive print/item)',
+        'Early access to limited drops for long-term subscribers',
+        'Curator letters from founders on 6-month anniversary',
+    ],
+};
+const STYLE_CHURN_PREVENTION = {
+    minimal: [
+        'In-app cancellation friction: show usage stats before exit',
+        'Pause subscription option (up to 3 months)',
+        'Downgrade path to free tier instead of full cancel',
+    ],
+    bold: [
+        'Cancel survey with immediate personalised counter-offer',
+        'Downgrade path prevents 40% of churns',
+        'Win-back sequence: day 0, day 7, day 30 emails',
+    ],
+    elegant: [
+        'Cancellation concierge call for Premium/Elite tiers',
+        'Loyalty hold: freeze billing for 30 days instead of cancel',
+        'Personalised win-back with curated product recommendation',
+    ],
+    playful: [
+        'Cancel-save flow with streak-loss warning and fun copy',
+        'Surprise discount pop-up on final confirm step',
+        'Re-engagement push notification after 7-day lapse',
+    ],
+    corporate: [
+        'Contract renewal notifications 90/60/30 days before expiry',
+        'Usage report showing ROI prior to renewal conversation',
+        'Executive sponsor alignment meeting for at-risk accounts',
+    ],
+    tech: [
+        'Automated usage digest 2 weeks before renewal',
+        'Credit rollover option reduces cancellation intent',
+        'Downgrade to free tier preserves data and reduces churn',
+    ],
+    organic: [
+        'Impact summary email: what your membership funded this year',
+        'Community loss messaging: your contributions matter',
+        'Subscription pause up to 6 months for financial hardship',
+    ],
+    retro: [
+        'Cancellation warning: you will lose access to archive',
+        'Limited farewell offer: keep your collection tier at cost',
+        'Win-back: exclusive limited item for reactivated subscribers',
+    ],
+};
+const STYLE_BILLING_CADENCE = {
+    minimal: 'Monthly default; annual at 20% discount',
+    bold: 'Monthly, annual (25% off), biennial (35% off)',
+    elegant: 'Monthly or annual; custom billing for Elite tier',
+    playful: 'Monthly by default; annual unlocks bonus perks',
+    corporate: 'Annual contract standard; quarterly available for SMB',
+    tech: 'Monthly, annual (2 months free), or usage-based metered',
+    organic: 'Monthly by default; annual donation-style commitment option',
+    retro: 'Monthly or seasonal (4× per year for collector boxes)',
+};
+const STYLE_FREE_TRIAL = {
+    minimal: '14-day free trial, no credit card required',
+    bold: '7-day free trial with full access; credit card required',
+    elegant: '30-day complimentary membership for invited guests',
+    playful: 'Free forever tier with upgrade prompts at key moments',
+    corporate: '30-day proof-of-concept with dedicated onboarding',
+    tech: 'Free tier with usage limits; no time restriction',
+    organic: '14-day trial; cancel any time, no questions asked',
+    retro: 'First box at cost price (trial with tangible product)',
+};
+function buildPricingTiers(brand, safeStyle) {
+    const tiers = STYLE_TIERS[safeStyle];
+    const name = brand.name;
+    return tiers.map((tier, i) => {
+        const isFirst = i === 0;
+        const isLast = i === tiers.length - 1;
+        return {
+            tier,
+            price: isFirst ? 'Free' : isLast && tiers.length > 2 ? 'Custom' : `$${(i + 1) * 29}/mo`,
+            features: [
+                isFirst ? `Core ${name} features` : `Everything in ${tiers[i - 1]} tier`,
+                isLast && tiers.length > 2 ? 'Custom integrations and SLA' : `${tier}-tier feature set`,
+                i > 0 ? 'Priority support' : 'Community support',
+                isLast ? 'Dedicated account manager' : 'Self-serve onboarding',
+            ],
+            cta: isFirst
+                ? 'Get started free'
+                : isLast && tiers.length > 2
+                    ? 'Contact sales'
+                    : `Start ${tier} trial`,
+        };
+    });
+}
+function buildOnboardingFlow(safeStyle) {
+    const base = [
+        'Welcome email with quick-start checklist',
+        'In-product onboarding tour highlighting top 3 features',
+        'Day-3 check-in email with tips and tutorials',
+        'Day-7 milestone email celebrating first-week usage',
+        'Day-14 value email: "Here is what you have achieved"',
+    ];
+    if (safeStyle === 'tech') {
+        base.push('Developer quickstart guide and API key setup', 'Integration wizard for popular tools');
+    }
+    if (safeStyle === 'corporate') {
+        base.push('Dedicated implementation call within 48 hours', 'Admin training session for team leads');
+    }
+    if (safeStyle === 'elegant') {
+        base.push('Personalised welcome call from a concierge', 'Curated getting-started guide tailored to profile');
+    }
+    return base;
+}
+function buildAccessibilityNotes() {
+    return [
+        'Pricing tables must use semantic HTML table markup (WCAG 1.3.1)',
+        'Plan comparison checkmarks must have text equivalents, not just icons',
+        'CTA buttons must have 4.5:1 contrast ratio against background (WCAG 1.4.3)',
+        'Cancellation flow must be keyboard-navigable (WCAG 2.1.1)',
+        'Error messages in billing forms must be descriptive (WCAG 3.3.1)',
+        'Subscription confirmation emails must have a plain-text alternative',
+        'Annual vs monthly toggle must be accessible to screen readers (WCAG 4.1.2)',
+    ];
+}
+function buildBriefSummary(brand, safeStyle) {
+    const tiers = STYLE_TIERS[safeStyle];
+    const tagline = brand.tagline ? ` \u2014 "${brand.tagline}"` : '';
+    return (`${brand.name}${tagline} offers a ${safeStyle}-style subscription model ` +
+        `with ${tiers.length} tiers (${tiers.join(', ')}). ` +
+        `Billing: ${STYLE_BILLING_CADENCE[safeStyle]}. ` +
+        `Trial: ${STYLE_FREE_TRIAL[safeStyle]}.`);
+}
+export function generateBrandSubscription(brand) {
+    const rawStyle = brand.style;
+    const safeStyle = VALID_STYLES.has(rawStyle) ? rawStyle : 'minimal';
+    const voice = generateBrandVoice(brand);
+    const pricingTiers = buildPricingTiers(brand, safeStyle);
+    const onboardingFlow = buildOnboardingFlow(safeStyle);
+    const accessibilityNotes = buildAccessibilityNotes();
+    return {
+        modelApproach: STYLE_MODEL_APPROACH[safeStyle],
+        tiers: STYLE_TIERS[safeStyle],
+        pricingTiers,
+        billingCadence: STYLE_BILLING_CADENCE[safeStyle],
+        freeTrialOffer: STYLE_FREE_TRIAL[safeStyle],
+        retentionTactics: STYLE_RETENTION_TACTICS[safeStyle],
+        churnPreventionFlow: STYLE_CHURN_PREVENTION[safeStyle],
+        onboardingFlow,
+        accessibilityNotes,
+        copyTone: voice.tone,
+        subscriptionBriefSummary: buildBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-subscription.js.map

package/dist/lib/branding-core/generators/brand-subscription.js.map

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package/dist/lib/branding-core/generators/brand-training.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandTrainingOutput } from '../../types.js';
+export declare function generateBrandTraining(brand: BrandIdentity): BrandTrainingOutput;
+//# sourceMappingURL=brand-training.d.ts.map

package/dist/lib/branding-core/generators/brand-training.d.ts.map

@@ -0,0 +1 @@
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