@forgespace/branding-mcp 0.32.0 → 0.55.1

package/dist/lib/branding-core/generators/brand-loyalty.js

@@ -0,0 +1,231 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_PROGRAM_APPROACH = {
+    minimal: 'A streamlined, transparent rewards system with simple earn-and-redeem mechanics and no complexity.',
+    bold: 'A high-energy, gamified loyalty experience with exclusive drops, challenges, and status symbols.',
+    elegant: 'A prestige membership programme with white-glove benefits, curated experiences, and invitation-only tiers.',
+    playful: 'A fun, collectible-based system with surprise rewards, badges, and social sharing moments.',
+    corporate: 'A structured B2B loyalty framework with volume-based incentives, dedicated account benefits, and contract rewards.',
+    tech: 'A developer-friendly points API with programmable rewards, webhook integrations, and data transparency.',
+    organic: 'A values-driven loyalty circle rewarding eco-friendly behaviours, referrals, and community impact.',
+    retro: 'A classic stamp-card inspired programme with nostalgic milestones, collector rewards, and vintage aesthetics.',
+};
+const STYLE_TIERS = {
+    minimal: ['Member', 'Plus', 'Premium'],
+    bold: ['Starter', 'Insider', 'Elite', 'Icon'],
+    elegant: ['Member', 'Associate', 'Fellow', 'Patron'],
+    playful: ['Explorer', 'Adventurer', 'Champion', 'Legend'],
+    corporate: ['Silver', 'Gold', 'Platinum', 'Diamond'],
+    tech: ['Contributor', 'Builder', 'Architect', 'Core'],
+    organic: ['Seedling', 'Sprout', 'Grove', 'Forest'],
+    retro: ['Bronze', 'Silver', 'Gold', 'Hall of Fame'],
+};
+const STYLE_EARN_MECHANISMS = {
+    minimal: ['1 point per £1 spent', 'Bonus points on featured products', 'Birthday double points'],
+    bold: [
+        '2x points on new launches',
+        'Streak bonuses for consecutive purchases',
+        'Social share rewards',
+        'Challenge completions',
+    ],
+    elegant: [
+        'Points per £ spent (tiered multipliers)',
+        'Event attendance credits',
+        'Referral rewards',
+        'Anniversary bonuses',
+    ],
+    playful: [
+        'Points per purchase',
+        'Collectible unlocks',
+        'Mini-game completions',
+        'Friend referrals',
+        'Review rewards',
+    ],
+    corporate: [
+        'Volume-based point accrual',
+        'Contract renewal bonuses',
+        'Training completion credits',
+        'Referral commissions',
+    ],
+    tech: [
+        'API usage milestones',
+        'Open-source contributions',
+        'Beta testing participation',
+        'Documentation contributions',
+        'Purchase credits',
+    ],
+    organic: [
+        'Eco-purchase multipliers',
+        'Refill/return programme points',
+        'Community volunteering credits',
+        'Referral rewards',
+        'Impact milestones',
+    ],
+    retro: ['Stamp per purchase', 'Milestone stamps', 'Event attendance stamps', 'Social stamps'],
+};
+const STYLE_REDEEM_OPTIONS = {
+    minimal: ['Discount vouchers', 'Free product', 'Exclusive access'],
+    bold: [
+        'Limited-edition drops',
+        'Early access to launches',
+        'Event tickets',
+        'Exclusive merchandise',
+    ],
+    elegant: [
+        'Complimentary upgrades',
+        'Curated experiences',
+        'Personal shopping sessions',
+        'Charitable donations',
+    ],
+    playful: [
+        'Product discounts',
+        'Mystery box rewards',
+        'Avatar upgrades',
+        'Exclusive digital badges',
+    ],
+    corporate: [
+        'Volume discounts',
+        'Dedicated support hours',
+        'Training credits',
+        'Co-marketing opportunities',
+    ],
+    tech: [
+        'API credit top-ups',
+        'Priority support',
+        'Beta access',
+        'Swag and merchandise',
+        'Conference tickets',
+    ],
+    organic: [
+        'Product credits',
+        'Charity donations',
+        'Tree planting',
+        'Community event access',
+        'Upcycled merch',
+    ],
+    retro: [
+        'Free product on full card',
+        'Vintage-style collectibles',
+        'Anniversary gifts',
+        'Hall of fame recognition',
+    ],
+};
+const STYLE_ENGAGEMENT_TACTICS = {
+    minimal: ['Monthly points summary', 'Clear progress bar', 'Simple tier tracker'],
+    bold: [
+        'Leaderboards',
+        'Limited-time challenges',
+        'Exclusive member drops',
+        'FOMO countdown timers',
+    ],
+    elegant: [
+        'Personal concierge updates',
+        'Invitation-only events',
+        'Curated gift at tier milestone',
+    ],
+    playful: [
+        'Weekly surprise reveals',
+        'Seasonal collectible series',
+        'Social sharing streaks',
+        'Friend challenges',
+    ],
+    corporate: [
+        'Quarterly business reviews',
+        'Dedicated success manager',
+        'Priority renewal reminders',
+    ],
+    tech: [
+        'API dashboard with points analytics',
+        'Webhook-triggered celebrations',
+        'Open changelog for points rules',
+    ],
+    organic: [
+        'Impact dashboard (trees planted, CO2 saved)',
+        'Community spotlights',
+        'Circular economy milestones',
+    ],
+    retro: [
+        'Physical loyalty card option',
+        'Anniversary postcards',
+        'Collector milestone certificates',
+    ],
+};
+const STYLE_EXPIRY_POLICY = {
+    minimal: 'Points expire after 12 months of inactivity.',
+    bold: 'Points valid for 24 months; Icon tier points never expire.',
+    elegant: 'Points never expire while membership is active.',
+    playful: 'Points expire after 18 months; collectibles never expire.',
+    corporate: 'Points expire at contract year-end; roll-over available at Platinum+.',
+    tech: 'Points expire after 24 months of API inactivity.',
+    organic: 'Points expire after 18 months; impact credits never expire.',
+    retro: 'Stamps expire after 2 years; Hall of Fame status is permanent.',
+};
+function buildTierBenefits(brand, safeStyle) {
+    const tiers = STYLE_TIERS[safeStyle];
+    const baseBenefits = {
+        [tiers[0]]: ['Access to loyalty dashboard', 'Birthday reward', 'Early sale access'],
+        [tiers[1]]: [
+            'All Member benefits',
+            '2x points weekends',
+            'Free shipping threshold reduced by 20%',
+        ],
+        [tiers[2]]: [
+            `All ${tiers[1]} benefits`,
+            'Dedicated support line',
+            'Quarterly bonus points',
+            'Exclusive product access',
+        ],
+    };
+    if (tiers[3]) {
+        baseBenefits[tiers[3]] = [
+            `All ${tiers[2]} benefits`,
+            'Personal account manager',
+            'Invitation-only events',
+            `${brand.name} ambassador status`,
+        ];
+    }
+    return tiers.map((tier) => ({
+        tier,
+        benefits: baseBenefits[tier] ?? [`All benefits of the ${tier} tier`],
+    }));
+}
+function buildAnalyticsKpis() {
+    return {
+        active_member_rate: '% members earning/redeeming in last 90 days',
+        redemption_rate: '% points redeemed vs issued',
+        tier_progression_rate: '% members advancing tiers per quarter',
+        churn_rate_loyalty_vs_non: 'Retention lift of loyalty members over non-members',
+        incremental_revenue_per_member: 'Revenue attributable to loyalty participation',
+        nps_loyalty_cohort: 'NPS score for active loyalty members',
+    };
+}
+function buildBriefSummary(brand, safeStyle) {
+    const approach = STYLE_PROGRAM_APPROACH[safeStyle];
+    const tiers = STYLE_TIERS[safeStyle];
+    return `${brand.name}${brand.tagline ? ` — "${brand.tagline}"` : ''} Loyalty Programme: ${approach} The programme features ${tiers.length} tiers (${tiers.join(', ')}), rewarding customers with points for every interaction and offering curated redemption options aligned to the brand's ${safeStyle} style.`;
+}
+export function generateBrandLoyalty(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style)
+        ? brand.style
+        : 'minimal';
+    return {
+        programApproach: STYLE_PROGRAM_APPROACH[safeStyle],
+        tiers: STYLE_TIERS[safeStyle],
+        tierBenefits: buildTierBenefits(brand, safeStyle),
+        earnMechanisms: STYLE_EARN_MECHANISMS[safeStyle],
+        redeemOptions: STYLE_REDEEM_OPTIONS[safeStyle],
+        engagementTactics: STYLE_ENGAGEMENT_TACTICS[safeStyle],
+        expiryPolicy: STYLE_EXPIRY_POLICY[safeStyle],
+        analyticsKpis: buildAnalyticsKpis(),
+        loyaltyBriefSummary: buildBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-loyalty.js.map

package/dist/lib/branding-core/generators/brand-loyalty.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-marketplace.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandMarketplaceOutput } from '../../types.js';
+export declare function generateBrandMarketplace(brand: BrandIdentity): BrandMarketplaceOutput;
+//# sourceMappingURL=brand-marketplace.d.ts.map

package/dist/lib/branding-core/generators/brand-marketplace.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-marketplace.js

@@ -0,0 +1,251 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_MARKETPLACE_APPROACH = {
+    minimal: 'Clean, curated presence on selective high-quality marketplaces with a focus on brand integrity over volume.',
+    bold: 'Aggressive multi-channel marketplace expansion with bold creative assets that stand out in crowded listings.',
+    elegant: 'Premium marketplace positioning with luxury-tier platforms and white-glove seller programmes.',
+    playful: 'Fun, personality-driven marketplace presence with creative product titles and vibrant imagery.',
+    corporate: 'Strategic B2B marketplace coverage across enterprise procurement channels with compliance-ready listings.',
+    tech: 'Developer-first marketplace distribution including app stores, API marketplaces, and SaaS directories.',
+    organic: 'Values-aligned marketplace selection prioritising ethical, sustainable, and independent platforms.',
+    retro: 'Vintage-authentic marketplace presence on collector and heritage platforms with artisanal positioning.',
+};
+const STYLE_PRIMARY_MARKETPLACES = {
+    minimal: ['Brand DTC website', 'Curated boutique marketplaces', 'Local artisan platforms'],
+    bold: ['Amazon', 'eBay', 'Walmart Marketplace', 'TikTok Shop'],
+    elegant: ['Farfetch', 'Net-a-Porter', 'Harrods Online', 'Saks Fifth Avenue'],
+    playful: ['Etsy', 'TikTok Shop', 'Depop', 'Amazon Handmade'],
+    corporate: ['AWS Marketplace', 'Alibaba B2B', 'ThomasNet', 'Ariba Network'],
+    tech: [
+        'AWS Marketplace',
+        'Azure Marketplace',
+        'Google Cloud Marketplace',
+        'Salesforce AppExchange',
+    ],
+    organic: ['Etsy', 'Not On The High Street', 'Wolf & Badger', 'EarthHero'],
+    retro: ['Etsy', 'eBay Collectibles', 'Ruby Lane', 'Chairish'],
+};
+const STYLE_LISTING_PRINCIPLES = {
+    minimal: [
+        'Short precise titles under 60 characters',
+        'Minimal white-space imagery',
+        'Single primary benefit statement',
+        'Clean bullet points',
+    ],
+    bold: [
+        'Keyword-rich titles with top benefits',
+        'A+ content with bold lifestyle imagery',
+        'Comparison charts vs competitors',
+        'Video content in listings',
+    ],
+    elegant: [
+        'Luxury descriptors in title and copy',
+        'Editorial-quality imagery',
+        'Provenance and craftsmanship story',
+        'Concierge-level descriptions',
+    ],
+    playful: [
+        'Fun punchy titles with emoji',
+        'Bright colourful product photography',
+        'Story-driven descriptions',
+        'Social proof callouts',
+    ],
+    corporate: [
+        'Compliance and specification focus',
+        'Data-sheet style bullet points',
+        'Bulk pricing tiers',
+        'SLA and support details',
+    ],
+    tech: [
+        'Feature-first technical titles',
+        'Integration and compatibility details',
+        'Developer documentation links',
+        'Version and changelog notes',
+    ],
+    organic: [
+        'Ingredient and provenance transparency',
+        'Certifications in title',
+        'Impact and ethics story',
+        'Eco-credentials bullet points',
+    ],
+    retro: [
+        'Era and provenance in title',
+        'Detailed condition descriptions',
+        'Authenticity guarantees',
+        'Historical context and story',
+    ],
+};
+const STYLE_ADVERTISING_APPROACH = {
+    minimal: ['Low-spend brand-protection ads', 'Retargeting only', 'No discount promotions'],
+    bold: [
+        'Sponsored Products broad match',
+        'Sponsored Brands video',
+        'Coupons and deal-of-the-day',
+        'Lightning deals',
+    ],
+    elegant: ['Curated sponsored placements', 'Editorial ad slots', 'No discount advertising'],
+    playful: ['TikTok in-feed video ads', 'Sponsored Posts', 'Bundle deals', 'Giveaway campaigns'],
+    corporate: [
+        'Category ads on procurement platforms',
+        'Thought-leadership content ads',
+        'RFP response boosting',
+    ],
+    tech: [
+        'Developer newsletter placements',
+        'App store search ads',
+        'Free tier promotion',
+        'Trial conversion campaigns',
+    ],
+    organic: [
+        'Purpose-driven sponsor slots',
+        'Community newsletter ads',
+        'Zero paid-search on ethical grounds',
+    ],
+    retro: [
+        'Promoted listings on collector platforms',
+        'Curated showcase features',
+        'Editorial vintage picks',
+    ],
+};
+const STYLE_REVIEW_STRATEGY = {
+    minimal: [
+        'Post-purchase email follow-up',
+        'Quality guarantee messaging',
+        'Respond to all reviews within 48h',
+    ],
+    bold: [
+        'Automated review request sequences',
+        'Vine programme enrolment',
+        'Public response to negative reviews',
+        'Star-rating goal: 4.5+',
+    ],
+    elegant: [
+        'Personal thank-you inserts',
+        'Concierge follow-up call for high-value orders',
+        'Discreet review invitation',
+    ],
+    playful: [
+        'Unboxing hashtag campaigns',
+        'Fun review prompt inserts',
+        'User-generated content reposting',
+    ],
+    corporate: [
+        'Case study requests post-deployment',
+        'G2 and Capterra review campaigns',
+        'Reference customer programme',
+    ],
+    tech: [
+        'G2 and Product Hunt reviews',
+        'GitHub star campaigns',
+        'Changelog appreciation emails',
+        'Developer testimonials',
+    ],
+    organic: [
+        'Handwritten thank-you cards',
+        'Community shoutout requests',
+        'Values-aligned review prompts',
+    ],
+    retro: [
+        'Personalised collector community shoutouts',
+        'Show-and-tell requests',
+        'Authenticity confirmation reviews',
+    ],
+};
+const STYLE_PRICING_APPROACH = {
+    minimal: 'Value-anchored pricing without discounts; maintain perceived brand premium.',
+    bold: 'Competitive pricing with strategic promotions; use volume discounts and bundles.',
+    elegant: 'Premium pricing with no markdown strategy; brand equity over velocity.',
+    playful: 'Accessible price points with frequent seasonal promotions and bundles.',
+    corporate: 'Tiered B2B pricing with contract-based discounts and volume brackets.',
+    tech: 'Freemium entry with clear upgrade tiers; usage-based pricing transparency.',
+    organic: 'Fair-trade premium pricing that reflects true cost and ethical sourcing.',
+    retro: 'Collector-fair pricing with provenance-based premium; no deep discounts.',
+};
+function buildFulfilmentOptions(brand, safeStyle) {
+    const base = [
+        'Direct fulfilment from owned warehouse for quality control',
+        'Third-party logistics (3PL) for high-volume channels',
+        'Maintain brand packaging standards across all fulfilment routes',
+        'Branded inserts and unboxing experience in all parcels',
+        'Same-day or next-day SLA on flagship marketplace',
+    ];
+    if (safeStyle === 'tech') {
+        base.push('Digital delivery via secure download links', 'API-based licence provisioning');
+    }
+    if (safeStyle === 'elegant') {
+        base.push('White-glove gift wrapping service', 'Named account manager for boutique orders');
+    }
+    if (safeStyle === 'organic') {
+        base.push('Carbon-neutral shipping provider', 'Minimal packaging with compostable materials');
+    }
+    return base;
+}
+function buildComplianceChecklist(brand, safeStyle) {
+    const base = [
+        `Register ${brand.name} trademark before marketplace expansion`,
+        'Enrol in Brand Registry on applicable platforms',
+        'Monitor for counterfeit or unauthorised sellers',
+        'Ensure product descriptions meet platform content policies',
+        'Maintain accurate inventory to avoid stockout penalties',
+        'Follow marketplace data and privacy terms for customer data',
+    ];
+    if (safeStyle === 'corporate') {
+        base.push('SOC 2 and ISO 27001 documentation for enterprise listings', 'GDPR-compliant data processing agreements');
+    }
+    if (safeStyle === 'organic') {
+        base.push('Upload organic certification documents to platform profile', 'Comply with FTC Green Guides for environmental claims');
+    }
+    if (safeStyle === 'tech') {
+        base.push('App store guideline compliance review before each release', 'API usage policy review quarterly');
+    }
+    return base;
+}
+function buildSuccessMetrics(safeStyle) {
+    const base = {
+        conversion_rate: 'Listing views to purchases; target >5%',
+        buy_box_percentage: 'Percentage of time brand wins buy box; target >90%',
+        average_review_rating: 'Aggregate star rating across listings; target 4.5+',
+        return_rate: 'Percentage of orders returned; target <3%',
+        organic_rank: 'Average keyword ranking position for top 5 search terms',
+        revenue_per_listing: 'Revenue divided by active SKU count',
+    };
+    if (safeStyle === 'tech') {
+        base['trial_to_paid_rate'] = 'Percentage converting from free trial; target >20%';
+        base['marketplace_review_nps'] = 'Net Promoter Score from marketplace reviews';
+    }
+    if (safeStyle === 'corporate') {
+        base['rfp_win_rate'] = 'Enterprise RFP conversion rate from marketplace leads';
+        base['contract_value'] = 'Average annual contract value from marketplace acquisition';
+    }
+    return base;
+}
+function buildBriefSummary(brand, safeStyle) {
+    const approach = STYLE_MARKETPLACE_APPROACH[safeStyle];
+    const platforms = STYLE_PRIMARY_MARKETPLACES[safeStyle];
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return `${brand.name}${taglinePart} marketplace strategy: ${approach} Primary channels include ${platforms[0]}, ${platforms[1]}, and ${platforms[2] ?? 'additional curated platforms'}.`;
+}
+export function generateBrandMarketplace(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        marketplaceApproach: STYLE_MARKETPLACE_APPROACH[safeStyle],
+        primaryMarketplaces: STYLE_PRIMARY_MARKETPLACES[safeStyle],
+        listingPrinciples: STYLE_LISTING_PRINCIPLES[safeStyle],
+        advertisingApproach: STYLE_ADVERTISING_APPROACH[safeStyle],
+        reviewStrategy: STYLE_REVIEW_STRATEGY[safeStyle],
+        pricingApproach: STYLE_PRICING_APPROACH[safeStyle],
+        fulfilmentOptions: buildFulfilmentOptions(brand, safeStyle),
+        complianceChecklist: buildComplianceChecklist(brand, safeStyle),
+        successMetrics: buildSuccessMetrics(safeStyle),
+        marketplaceBriefSummary: buildBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-marketplace.js.map

package/dist/lib/branding-core/generators/brand-marketplace.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-newsletter.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandNewsletterOutput } from '../../types.js';
+export declare function generateBrandNewsletter(brand: BrandIdentity): BrandNewsletterOutput;
+//# sourceMappingURL=brand-newsletter.d.ts.map

package/dist/lib/branding-core/generators/brand-newsletter.d.ts.map

@@ -0,0 +1 @@
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