@forgespace/branding-mcp 0.32.0 → 0.55.1

package/dist/lib/branding-core/generators/brand-webinar.js

@@ -0,0 +1,165 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_FORMAT = {
+    minimal: ['Single-topic deep dive', 'Q&A session', 'Demo walkthrough'],
+    bold: ['High-energy keynote', 'Live challenge', 'Panel debate'],
+    elegant: ['Exclusive masterclass', 'Expert roundtable', 'Curated workshop'],
+    playful: ['Interactive quiz show', 'Live game session', 'Community challenge'],
+    corporate: ['Executive briefing', 'Compliance training', 'Strategic update'],
+    tech: ['Technical workshop', 'Live coding session', 'Architecture walkthrough'],
+    organic: ['Community conversation', 'Impact storytelling', 'Peer learning circle'],
+    retro: ['Vintage-style broadcast', 'Throwback showcase', 'Heritage masterclass'],
+};
+const STYLE_PROMOTION = {
+    minimal: ['Email sequence (3 touches)', 'LinkedIn event post', 'Website landing page'],
+    bold: ['Countdown social posts', 'Teaser video', 'Paid social amplification'],
+    elegant: ['Personal invitations', 'Curated email list', 'PR outreach'],
+    playful: ['Social media challenge', 'Meme-driven teasers', 'Partner cross-promotion'],
+    corporate: ['Internal comms cascade', 'Account-based outreach', 'LinkedIn Sponsored Content'],
+    tech: ['Dev community posts', 'GitHub/HN/Reddit thread', 'Technical newsletter'],
+    organic: ['Community newsletter', 'Partner ecosystem outreach', 'Grassroots social sharing'],
+    retro: ['Nostalgia-themed mailer', 'Retro social graphics', 'Archive-style landing page'],
+};
+const STYLE_HOST_STYLE = {
+    minimal: 'Concise facilitator — keeps sessions tight and purposeful',
+    bold: 'Energetic presenter — high-energy delivery with strong opinions',
+    elegant: 'Refined host — polished, thoughtful, exudes expertise',
+    playful: 'Entertaining MC — keeps energy high with humour and interaction',
+    corporate: 'Professional moderator — structured, authoritative, balanced',
+    tech: 'Subject-matter expert — deep technical credibility, demo-driven',
+    organic: 'Community catalyst — warm, inclusive, encourages participation',
+    retro: 'Nostalgic storyteller — draws on heritage, engaging anecdotes',
+};
+const STYLE_ENGAGEMENT = {
+    minimal: ['Live polls every 15 min', 'Single focused Q&A block', 'Post-session survey'],
+    bold: ['Live reactions', 'Real-time challenges', 'Audience voting', 'Breakout sprints'],
+    elegant: ['Curated Q&A', 'Exclusive pre-session brief', 'Small-group breakout rooms'],
+    playful: ['Trivia mid-session', 'Emoji reactions', 'Live meme wall', 'Audience games'],
+    corporate: ['Structured Q&A', 'Pre-submitted questions', 'Executive fireside format'],
+    tech: [
+        'Live code demos',
+        'Architecture diagrams shared screen',
+        'Technical Q&A',
+        'Sandbox access',
+    ],
+    organic: ['Open mic Q&A', 'Community story-sharing', 'Co-creation brainstorm'],
+    retro: ['Retro-themed trivia', 'Audience stories', 'Historical callbacks'],
+};
+const STYLE_FOLLOW_UP = {
+    minimal: ['Recording link within 24h', 'Key takeaways one-pager', 'Next session announcement'],
+    bold: ['Highlight reel', 'Social recap post', 'Bold CTA email', 'Community discussion thread'],
+    elegant: [
+        'Curated post-session digest',
+        'Personalised thank-you note',
+        'Exclusive resource bundle',
+    ],
+    playful: ['Fun recap graphic', 'Challenge results post', 'Community shout-outs'],
+    corporate: ['Executive summary PDF', 'Compliance certificate', 'Follow-up meeting booking'],
+    tech: [
+        'Code repository link',
+        'Technical blog post recap',
+        'Documentation update',
+        'Slack/Discord thread',
+    ],
+    organic: ['Community impact summary', 'Resource sharing post', 'Next community gathering invite'],
+    retro: ['Archive-style recap email', 'Vintage-designed recording page', 'Collector edition PDF'],
+};
+const STYLE_PLATFORM = {
+    minimal: 'Zoom or Google Meet — simple, no-frills',
+    bold: 'StreamYard or Restream — multi-stream, branded overlays',
+    elegant: 'Hopin or On24 — premium virtual event experience',
+    playful: 'Airmeet or Hopin — interactive, networking-first',
+    corporate: 'On24 or Teams Live Events — enterprise-grade security and analytics',
+    tech: 'Twitch/YouTube Live or StreamYard — developer-friendly, chat-driven',
+    organic: 'Zoom or Crowdcast — community-friendly, accessible pricing',
+    retro: 'Zoom with custom vintage virtual backgrounds — nostalgic aesthetic',
+};
+function buildProductionChecklist(brand) {
+    const safeStyle = (VALID_STYLES.has(brand.style) ? brand.style : 'minimal');
+    const base = [
+        `Branded slide deck using ${brand.colors.primary.hex} primary colour`,
+        'Virtual background with logo and tagline',
+        'Intro/outro music aligned to brand audio identity',
+        'Lower-third graphics for host and speaker names',
+        'Screen share test 30 min before go-live',
+        'Recording and backup recording enabled',
+        'Caption/transcript service activated',
+        'Post-session landing page for on-demand access',
+    ];
+    if (safeStyle === 'tech') {
+        base.push('Code sandbox or demo environment pre-loaded');
+        base.push('Screen resolution set to 1080p minimum');
+    }
+    if (safeStyle === 'bold') {
+        base.push('Countdown timer graphic');
+        base.push('Live audience reaction overlay');
+    }
+    if (safeStyle === 'elegant') {
+        base.push('Professional lighting check for host camera');
+        base.push('Personalised attendee welcome screen');
+    }
+    return base;
+}
+function buildAccessibilityNotes() {
+    return [
+        'Enable live captions (WCAG 1.2.4) for all sessions',
+        'Provide transcript within 48 hours of recording',
+        'Ensure visual slides meet 4.5:1 contrast ratio (WCAG 1.4.3)',
+        'Announce slide changes verbally for screen reader users',
+        'Include keyboard-accessible registration form',
+        'Offer BSL/ASL interpreter option on request',
+        'Provide content warnings for strobing or rapid movement',
+    ];
+}
+function buildSuccessMetrics(safeStyle) {
+    const base = {
+        registration_rate: 'Registrations ÷ page views (target > 25%)',
+        attendance_rate: 'Live attendees ÷ registrations (target > 40%)',
+        engagement_score: 'Poll/chat interactions ÷ live attendees (target > 30%)',
+        on_demand_views: 'Recording plays within 30 days',
+        nps_score: 'Post-session NPS (target > 40)',
+        follow_up_ctr: 'Click-through on post-session email (target > 15%)',
+    };
+    if (safeStyle === 'corporate') {
+        base['qualified_leads'] = 'MQLs generated from attendee list';
+        base['pipeline_influenced'] = 'Deals touched by webinar attendance';
+    }
+    if (safeStyle === 'tech') {
+        base['developer_sign_ups'] = 'New developer accounts from webinar CTA';
+        base['github_stars'] = 'Repo stars during/after live session';
+    }
+    return base;
+}
+function buildWebinarBriefSummary(brand, safeStyle) {
+    const formats = STYLE_FORMAT[safeStyle];
+    const platform = STYLE_PLATFORM[safeStyle];
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return (`${brand.name}${taglinePart} webinar strategy. ` +
+        `Recommended formats: ${formats.slice(0, 2).join(' and ')}. ` +
+        `Platform: ${platform.split(' \u2014 ')[0]}. ` +
+        `Host style: ${STYLE_HOST_STYLE[safeStyle].split(' \u2014 ')[0]}.`);
+}
+export function generateBrandWebinar(brand) {
+    const safeStyle = (VALID_STYLES.has(brand.style) ? brand.style : 'minimal');
+    return {
+        recommendedFormats: STYLE_FORMAT[safeStyle],
+        promotionStrategy: STYLE_PROMOTION[safeStyle],
+        hostStyle: STYLE_HOST_STYLE[safeStyle],
+        engagementTactics: STYLE_ENGAGEMENT[safeStyle],
+        followUpSequence: STYLE_FOLLOW_UP[safeStyle],
+        recommendedPlatform: STYLE_PLATFORM[safeStyle],
+        productionChecklist: buildProductionChecklist(brand),
+        accessibilityNotes: buildAccessibilityNotes(),
+        successMetrics: buildSuccessMetrics(safeStyle),
+        webinarBriefSummary: buildWebinarBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-webinar.js.map

package/dist/lib/branding-core/generators/brand-webinar.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/index.d.ts

@@ -47,4 +47,27 @@ export { generateBrandEmployer } from './generators/brand-employer.js';
 export { generateBrandInvestor } from './generators/brand-investor.js';
 export { generateBrandFranchise } from './generators/brand-franchise.js';
 export { generateBrandCommunity } from './generators/brand-community.js';
+export { generateBrandCustomer } from './generators/brand-customer.js';
+export { generateBrandTraining } from './generators/brand-training.js';
+export { generateBrandAnalytics } from './generators/brand-analytics.js';
+export { generateBrandCompetitive } from './generators/brand-competitive.js';
+export { generateBrandInnovation } from './generators/brand-innovation.js';
+export { generateBrandGlobalisation } from './generators/brand-globalisation.js';
+export { generateBrandCrisis } from './generators/brand-crisis.js';
+export { generateBrandAudio } from './generators/brand-audio.js';
+export { generateBrandVideo } from './generators/brand-video.js';
+export { generateBrandInfluencer } from './generators/brand-influencer.js';
+export { generateBrandAffiliate } from './generators/brand-affiliate.js';
+export { generateBrandSeo } from './generators/brand-seo.js';
+export { generateBrandChatbot } from './generators/brand-chatbot.js';
+export { generateBrandLoyalty } from './generators/brand-loyalty.js';
+export { generateBrandPodcast } from './generators/brand-podcast.js';
+export { generateBrandWebinar } from './generators/brand-webinar.js';
+export { generateBrandNewsletter } from './generators/brand-newsletter.js';
+export { generateBrandEcommerce } from './generators/brand-ecommerce.js';
+export { generateBrandMarketplace } from './generators/brand-marketplace.js';
+export { generateBrandSubscription } from './generators/brand-subscription.js';
+export { generateBrandB2b } from './generators/brand-b2b.js';
+export { generateBrandSaas } from './generators/brand-saas.js';
+export { generateBrandFintech } from './generators/brand-fintech.js';
 //# sourceMappingURL=index.d.ts.map

package/dist/lib/branding-core/index.d.ts.map

@@ -1 +1 @@
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package/dist/lib/branding-core/index.js

@@ -45,4 +45,27 @@ export { generateBrandEmployer } from './generators/brand-employer.js';
 export { generateBrandInvestor } from './generators/brand-investor.js';
 export { generateBrandFranchise } from './generators/brand-franchise.js';
 export { generateBrandCommunity } from './generators/brand-community.js';
+export { generateBrandCustomer } from './generators/brand-customer.js';
+export { generateBrandTraining } from './generators/brand-training.js';
+export { generateBrandAnalytics } from './generators/brand-analytics.js';
+export { generateBrandCompetitive } from './generators/brand-competitive.js';
+export { generateBrandInnovation } from './generators/brand-innovation.js';
+export { generateBrandGlobalisation } from './generators/brand-globalisation.js';
+export { generateBrandCrisis } from './generators/brand-crisis.js';
+export { generateBrandAudio } from './generators/brand-audio.js';
+export { generateBrandVideo } from './generators/brand-video.js';
+export { generateBrandInfluencer } from './generators/brand-influencer.js';
+export { generateBrandAffiliate } from './generators/brand-affiliate.js';
+export { generateBrandSeo } from './generators/brand-seo.js';
+export { generateBrandChatbot } from './generators/brand-chatbot.js';
+export { generateBrandLoyalty } from './generators/brand-loyalty.js';
+export { generateBrandPodcast } from './generators/brand-podcast.js';
+export { generateBrandWebinar } from './generators/brand-webinar.js';
+export { generateBrandNewsletter } from './generators/brand-newsletter.js';
+export { generateBrandEcommerce } from './generators/brand-ecommerce.js';
+export { generateBrandMarketplace } from './generators/brand-marketplace.js';
+export { generateBrandSubscription } from './generators/brand-subscription.js';
+export { generateBrandB2b } from './generators/brand-b2b.js';
+export { generateBrandSaas } from './generators/brand-saas.js';
+export { generateBrandFintech } from './generators/brand-fintech.js';
 //# sourceMappingURL=index.js.map

package/dist/lib/branding-core/index.js.map

@@ -1 +1 @@
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package/dist/lib/types.d.ts

@@ -760,4 +760,383 @@ export interface BrandCommunityOutput {
     successMetrics: Record<string, string>;
     communityBriefSummary: string;
 }
+export interface CustomerPersona {
+    name: string;
+    demographics: string;
+    goals: string[];
+    painPoints: string[];
+    motivations: string[];
+    preferredChannels: string[];
+    messageResonance: string;
+}
+export interface CustomerJourneyStage {
+    stage: string;
+    touchpoints: string[];
+    emotions: string;
+    opportunities: string[];
+    kpis: string[];
+}
+export interface BrandCustomerOutput {
+    cxApproach: string;
+    loyaltyStrategy: string[];
+    supportTone: string;
+    feedbackChannels: string[];
+    personas: CustomerPersona[];
+    journeyStages: CustomerJourneyStage[];
+    voiceOfCustomerPlan: string[];
+    customerBriefSummary: string;
+}
+export interface TrainingModule {
+    title: string;
+    duration: string;
+    format: string;
+    objectives: string[];
+    assessmentMethod: string;
+}
+export interface LearningPath {
+    role: string;
+    durationWeeks: number;
+    phases: string[];
+    keyResources: string[];
+}
+export interface BrandTrainingOutput {
+    trainingCulture: string;
+    deliveryFormats: string[];
+    assessmentApproach: string;
+    learningCadence: string;
+    knowledgeBaseStructure: string[];
+    onboardingModules: TrainingModule[];
+    learningPaths: LearningPath[];
+    brandChampionProgramme: string[];
+    trainingBriefSummary: string;
+}
+export interface AnalyticsDashboard {
+    name: string;
+    audience: string;
+    updateFrequency: string;
+    metrics: string[];
+    visualisationType: string;
+}
+export interface BrandAnalyticsOutput {
+    analyticsApproach: string;
+    primaryKpis: string[];
+    reportingCadence: string;
+    recommendedTools: string[];
+    attributionModel: string;
+    dashboards: AnalyticsDashboard[];
+    measurementFramework: string[];
+    analyticsBriefSummary: string;
+}
+export interface CompetitorProfile {
+    competitorType: string;
+    description: string;
+    theirStrengths: string[];
+    theirWeaknesses: string[];
+    ourCounterMessage: string;
+    winProbability: string;
+}
+export interface PositioningAxis {
+    axis: string;
+    ourPosition: string;
+    competitorPosition: string;
+}
+export interface WinLossTheme {
+    theme: string;
+    reasons: string[];
+    implication: string;
+}
+export interface BrandCompetitiveOutput {
+    positioningApproach: string;
+    competitiveAdvantages: string[];
+    competitiveMoat: string;
+    battlecardTone: string;
+    competitorProfiles: CompetitorProfile[];
+    positioningMatrix: PositioningAxis[];
+    winLossThemes: WinLossTheme[];
+    objectionHandling: string[];
+    competitiveBriefSummary: string;
+}
+export interface IdeationMethod {
+    method: string;
+    description: string;
+    bestFor: string;
+    timeInvestment: string;
+}
+export interface InnovationPillar {
+    pillar: string;
+    description: string;
+    initiatives: string[];
+    successCriteria: string;
+}
+export interface BrandInnovationOutput {
+    innovationCulture: string;
+    focusAreas: string[];
+    innovationThemes: string[];
+    processFrameworks: string[];
+    technologyBets: string[];
+    ideationMethods: IdeationMethod[];
+    innovationPillars: InnovationPillar[];
+    successMetrics: string[];
+    innovationCadence: string;
+    openInnovationApproach: string;
+    ipStrategy: string;
+    innovationBriefSummary: string;
+}
+export interface LocaleAdaptation {
+    locale: string;
+    language: string;
+    rtl: boolean;
+    keyAdaptations: string[];
+    colourConsiderations: string;
+    typographyNotes: string;
+}
+export interface BrandGlobalisationOutput {
+    localisationApproach: string;
+    brandStandardsFlexibility: string;
+    culturalSensitivityFocus: string[];
+    priorityMarkets: string[];
+    localeAdaptations: LocaleAdaptation[];
+    translationGuidelines: string[];
+    internationalBrandArchitecture: string[];
+    complianceRequirements: string[];
+    globalisationBriefSummary: string;
+}
+export interface CrisisResponsePhase {
+    phase: string;
+    objectives: string[];
+    actions: string[];
+    communicationsAction: string;
+}
+export interface CrisisStakeholder {
+    group: string;
+    priority: string;
+    channel: string;
+    messageFrame: string;
+    responseTime: string;
+}
+export interface BrandCrisisOutput {
+    crisisTone: string;
+    firstResponseGuidelines: string[];
+    spokespersonGuidance: string;
+    channelPriority: string[];
+    responsePhases: CrisisResponsePhase[];
+    darkSiteContent: string[];
+    stakeholderMatrix: CrisisStakeholder[];
+    monitoringChecklist: string[];
+    doNotSayList: string[];
+    crisisBriefSummary: string;
+}
+export interface BrandAudioOutput {
+    sonicPersonality: string;
+    musicalDirection: string[];
+    uiSounds: string[];
+    brandJingleBrief: string;
+    podcastApproach: string;
+    voiceoverDirection: string;
+    accessibilityNotes: string[];
+    audioBriefSummary: string;
+}
+export interface VideoProductionNote {
+    category: string;
+    notes: string[];
+}
+export interface BrandVideoOutput {
+    videoAesthetic: string;
+    pacing: string;
+    recommendedFormats: string[];
+    colorGrade: string;
+    typographyMotion: string;
+    musicDirection: string[];
+    callToActionApproach: string;
+    productionNotes: VideoProductionNote[];
+    videoBriefSummary: string;
+}
+export interface InfluencerTier {
+    tier: string;
+    followerRange: string;
+    engagementExpectation: string;
+    budgetGuidance: string;
+    idealUseCase: string;
+    selectionCriteria: string[];
+}
+export interface BrandInfluencerOutput {
+    influencerApproach: string;
+    contentPreferences: string[];
+    outreachTone: string;
+    influencerTiers: InfluencerTier[];
+    avoidList: string[];
+    campaignBriefTemplate: string;
+    kpis: Record<string, string>;
+    disclosureGuidelines: string[];
+    influencerBriefSummary: string;
+}
+export interface AffiliateCommissionTier {
+    tier: string;
+    commissionRate: string;
+    minimumSales: number;
+    cookieDuration: string;
+    paymentThreshold: string;
+    benefits: string[];
+}
+export interface BrandAffiliateOutput {
+    programApproach: string;
+    commissionTiers: AffiliateCommissionTier[];
+    contentGuidelines: string[];
+    recruitmentChannels: string[];
+    complianceRequirements: string[];
+    paymentStructure: Record<string, string>;
+    trackingTools: string[];
+    onboardingSteps: string[];
+    affiliateBriefSummary: string;
+}
+export interface BrandSeoOutput {
+    seoApproach: string;
+    targetKeywords: string[];
+    contentTypes: string[];
+    linkBuildingStrategy: string[];
+    technicalPriorities: string[];
+    localSeoGuidance: string;
+    onPageChecklist: string[];
+    contentCalendar: string[];
+    seoBriefSummary: string;
+}
+export interface BrandChatbotOutput {
+    chatbotPersona: string;
+    toneAttributes: string[];
+    greetingMessage: string;
+    fallbackMessage: string;
+    escalationMessage: string;
+    conversationBoundaries: string[];
+    humanHandoffTrigger: string;
+    intentCategories: string[];
+    accessibilityGuidelines: string[];
+    chatbotBriefSummary: string;
+}
+export interface LoyaltyTierBenefit {
+    tier: string;
+    benefits: string[];
+}
+export interface BrandLoyaltyOutput {
+    programApproach: string;
+    tiers: string[];
+    tierBenefits: LoyaltyTierBenefit[];
+    earnMechanisms: string[];
+    redeemOptions: string[];
+    engagementTactics: string[];
+    expiryPolicy: string;
+    analyticsKpis: Record<string, string>;
+    loyaltyBriefSummary: string;
+}
+export interface BrandPodcastOutput {
+    showConcept: string;
+    recommendedFormats: string[];
+    publishingCadence: string;
+    hostPersona: string;
+    guestSelectionCriteria: string[];
+    distributionChannels: string[];
+    monetisationStrategy: string[];
+    productionChecklist: string[];
+    growthStrategy: string[];
+    accessibilityNotes: string[];
+    podcastBriefSummary: string;
+}
+export interface BrandWebinarOutput {
+    recommendedFormats: string[];
+    promotionStrategy: string[];
+    hostStyle: string;
+    engagementTactics: string[];
+    followUpSequence: string[];
+    recommendedPlatform: string;
+    productionChecklist: string[];
+    accessibilityNotes: string[];
+    successMetrics: Record<string, string>;
+    webinarBriefSummary: string;
+}
+export interface BrandNewsletterOutput {
+    newsletterApproach: string;
+    recommendedFormats: string[];
+    publishingCadence: string;
+    subjectLineFormula: string;
+    personalisationStrategy: string[];
+    newsletterSections: string[];
+    deliverabilityChecklist: string[];
+    accessibilityGuidelines: string[];
+    successMetrics: Record<string, string>;
+    newsletterBriefSummary: string;
+}
+export interface BrandEcommerceOutput {
+    storeConcept: string;
+    productPageLayout: string[];
+    checkoutPrinciples: string[];
+    merchandisingStrategy: string[];
+    trustSignals: string[];
+    seoGuidelines: string[];
+    accessibilityGuidelines: string[];
+    ecommerceBriefSummary: string;
+}
+export interface BrandMarketplaceOutput {
+    marketplaceApproach: string;
+    primaryMarketplaces: string[];
+    listingPrinciples: string[];
+    advertisingApproach: string[];
+    reviewStrategy: string[];
+    pricingApproach: string;
+    fulfilmentOptions: string[];
+    complianceChecklist: string[];
+    successMetrics: Record<string, string>;
+    marketplaceBriefSummary: string;
+}
+export interface SubscriptionPricingTier {
+    tier: string;
+    price: string;
+    features: string[];
+    cta: string;
+}
+export interface BrandSubscriptionOutput {
+    modelApproach: string;
+    tiers: string[];
+    pricingTiers: SubscriptionPricingTier[];
+    billingCadence: string;
+    freeTrialOffer: string;
+    retentionTactics: string[];
+    churnPreventionFlow: string[];
+    onboardingFlow: string[];
+    accessibilityNotes: string[];
+    copyTone: string;
+    subscriptionBriefSummary: string;
+}
+export interface BrandB2bOutput {
+    salesApproach: string;
+    idealCustomerProfile: string[];
+    abmStrategy: string;
+    buyerJourney: string[];
+    salesEnablementKit: string[];
+    qualificationFramework: Record<string, string>;
+    partnerChannels: string[];
+    successMetrics: Record<string, string>;
+    b2bBriefSummary: string;
+}
+export interface BrandSaasOutput {
+    positioning: string;
+    pricingModel: string[];
+    trialStrategy: string;
+    onboardingFlow: string[];
+    retentionTactics: string[];
+    keyIntegrations: string[];
+    supportModel: string;
+    churnWarningSignals: string[];
+    complianceCertifications: string[];
+    saasBriefSummary: string;
+}
+export interface BrandFintechOutput {
+    positioning: string;
+    coreProducts: string[];
+    trustSignals: string[];
+    regulatoryFramework: string[];
+    securityPosture: string[];
+    messagingPillars: string[];
+    complianceChecklist: string[];
+    userJourney: string[];
+    fintechBriefSummary: string;
+}
 //# sourceMappingURL=types.d.ts.map