@forgespace/branding-mcp 0.32.0 → 0.55.1

package/dist/lib/branding-core/generators/brand-influencer.js

@@ -0,0 +1,262 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_INFLUENCER_APPROACH = {
+    minimal: 'Curated micro-influencer partnerships with authentic, uncluttered storytelling',
+    bold: 'High-impact macro-influencer campaigns with explosive reach and bold visuals',
+    elegant: 'Prestige collaborations with luxury lifestyle creators and aspirational voices',
+    playful: 'Fun, energetic partnerships with entertainment creators and viral content makers',
+    corporate: 'Thought leadership collaborations with industry analysts and business media',
+    tech: 'Developer advocates, tech YouTubers, and open-source community contributors',
+    organic: 'Purpose-driven creators focused on sustainability, wellness, and conscious living',
+    retro: 'Nostalgic content creators and vintage culture enthusiasts with niche followings',
+};
+const STYLE_CONTENT_PREFERENCES = {
+    minimal: [
+        'Minimalist flat-lay product photography',
+        'Clean aesthetic unboxing videos',
+        'Honest, no-fuss product reviews',
+        'Day-in-the-life integrations',
+        'Before/after comparison content',
+    ],
+    bold: [
+        'High-energy challenge videos',
+        'Reaction and transformation reels',
+        'Live unboxing and haul content',
+        'Bold OOH takeover documentation',
+        'Trend-setting statement pieces',
+    ],
+    elegant: [
+        'Editorial-style luxury flatlay photography',
+        'Refined product styling and gifting moments',
+        'Exclusive behind-the-scenes access content',
+        'Travel and lifestyle integration shots',
+        'Long-form written reviews on prestige platforms',
+    ],
+    playful: [
+        'Comedy skits and brand parodies',
+        'Challenge and trend participation',
+        'Interactive polls and Q&A stories',
+        'Meme-friendly short-form video',
+        'Animated and illustrated brand stories',
+    ],
+    corporate: [
+        'LinkedIn thought leadership articles',
+        'Podcast guest appearances',
+        'Webinar and panel discussion co-hosting',
+        'Industry report co-authorship',
+        'Professional case study narratives',
+    ],
+    tech: [
+        'In-depth technical product reviews',
+        'Tutorial and how-to video series',
+        'GitHub repository contributions',
+        'Live coding sessions and API walkthroughs',
+        'Developer podcast appearances',
+    ],
+    organic: [
+        'Farm-to-table and origin storytelling',
+        'Sustainable lifestyle integration',
+        'Environmental impact documentation',
+        'Community and purpose-driven narratives',
+        'Educational content on conscious consumption',
+    ],
+    retro: [
+        'Vintage aesthetic product showcases',
+        'Throwback and nostalgia-led storytelling',
+        'Collector and enthusiast deep dives',
+        'Retro lifestyle and culture content',
+        'Anniversary and heritage brand moments',
+    ],
+};
+const STYLE_OUTREACH_TONE = {
+    minimal: "Clear, concise, and respectful of the creator's time and creative vision",
+    bold: 'Energetic and direct — lead with the big opportunity and bold campaign concept',
+    elegant: 'Refined and exclusive — position the partnership as a privilege, not a transaction',
+    playful: 'Casual, friendly, and fun — match their energy and show brand personality',
+    corporate: 'Professional and data-led — highlight business value and strategic alignment',
+    tech: 'Peer-to-peer and technical — demonstrate genuine understanding of their domain',
+    organic: 'Values-led and mission-driven — lead with shared purpose over commercial terms',
+    retro: 'Enthusiastic and culturally aware — show deep appreciation for their niche passion',
+};
+const STYLE_AVOID = {
+    minimal: [
+        'Over-produced content',
+        'Excessive brand logo placement',
+        'Scripted unnatural dialogue',
+    ],
+    bold: ['Muted aesthetics', 'Slow-paced storytelling', 'Unclear calls to action'],
+    elegant: [
+        'Mass-market or low-brow creators',
+        'Discount or voucher-led promotions',
+        'Garish visuals',
+    ],
+    playful: [
+        'Overly serious or stiff content',
+        'Corporate jargon in captions',
+        'Static imagery only',
+    ],
+    corporate: [
+        'Consumer entertainment creators',
+        'Controversial personal brand accounts',
+        'Vanity metrics focus',
+    ],
+    tech: [
+        'Non-technical shallow reviews',
+        'Paid-first sponsored posts without genuine use',
+        'Hype without substance',
+    ],
+    organic: [
+        'Fast-fashion or unsustainable product tie-ins',
+        'Greenwashing language',
+        'Purely commercial framing',
+    ],
+    retro: [
+        'Trendy influencers without authentic niche knowledge',
+        'Modern minimalist aesthetics',
+        'Generic lifestyle content',
+    ],
+};
+function buildInfluencerTiers(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return [
+        {
+            tier: 'Mega Influencer',
+            followerRange: '1M+',
+            engagementExpectation: '1-3%',
+            budgetGuidance: 'Premium investment — suited to brand awareness campaigns',
+            idealUseCase: 'Product launches, brand repositioning, major campaign amplification',
+            selectionCriteria: [
+                'Brand value alignment must be unimpeachable',
+                `Audience demographic match for ${brand.industry || 'target market'}`,
+                'Previous brand partnership quality and disclosure compliance',
+                'Organic brand affinity preferred over cold outreach',
+            ],
+        },
+        {
+            tier: 'Macro Influencer',
+            followerRange: '100K–1M',
+            engagementExpectation: '2-5%',
+            budgetGuidance: 'Mid-tier investment — strong ROI for reach with some engagement',
+            idealUseCase: 'Seasonal campaigns, product reviews, long-form storytelling',
+            selectionCriteria: [
+                'Consistent posting cadence and audience growth trajectory',
+                'Content quality aligned with brand aesthetic',
+                `${STYLE_INFLUENCER_APPROACH[safeStyle].split(' ').slice(0, 4).join(' ')} sensibility`,
+                'Clear media kit with audited audience demographics',
+            ],
+        },
+        {
+            tier: 'Micro Influencer',
+            followerRange: '10K–100K',
+            engagementExpectation: '5-10%',
+            budgetGuidance: 'Efficient investment — high engagement and authentic community trust',
+            idealUseCase: 'Community building, niche market penetration, authentic testimonials',
+            selectionCriteria: [
+                'Niche expertise directly relevant to brand category',
+                'High comment-to-like ratio indicating genuine community',
+                'Previous brand content quality and creative execution',
+                'Responsive and professional communication',
+            ],
+        },
+        {
+            tier: 'Nano Influencer',
+            followerRange: '1K–10K',
+            engagementExpectation: '10-20%',
+            budgetGuidance: 'Low cost or gifting-based — maximum authenticity and peer trust',
+            idealUseCase: 'Brand seeding, product sampling, word-of-mouth activation',
+            selectionCriteria: [
+                'Genuine passion for brand category or values',
+                'Highly engaged and responsive audience',
+                'Local or hyper-niche community leadership',
+                'No brand conflict or competing products in recent posts',
+            ],
+        },
+    ];
+}
+function buildCampaignBriefTemplate(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return (`INFLUENCER CAMPAIGN BRIEF — ${brand.name.toUpperCase()}\n` +
+        `\nBrand: ${brand.name}${brand.tagline ? ` | "${brand.tagline}"` : ''}\n` +
+        `Industry: ${brand.industry || 'General'}\n` +
+        `\nOVERVIEW\n` +
+        `We are seeking [INFLUENCER NAME] to partner with ${brand.name} on [CAMPAIGN NAME].\n` +
+        `\nOBJECTIVES\n` +
+        `- Drive awareness of [PRODUCT/SERVICE] among [TARGET AUDIENCE]\n` +
+        `- Generate [X pieces] of authentic branded content\n` +
+        `- Achieve [X impressions / X engagements / X conversions]\n` +
+        `\nCONTENT DIRECTION\n` +
+        `Tone: ${STYLE_OUTREACH_TONE[safeStyle]}\n` +
+        `Preferred formats: ${(STYLE_CONTENT_PREFERENCES[safeStyle] ?? STYLE_CONTENT_PREFERENCES.minimal).slice(0, 2).join(', ')}\n` +
+        `\nDELIVERABLES\n` +
+        `- [X] feed posts / reels / stories\n` +
+        `- Usage rights: [DURATION] for owned and paid channels\n` +
+        `\nCOMPENSATION\n` +
+        `- [Fee / Gifting / Affiliate / Hybrid] — TBD based on audience and deliverables\n` +
+        `\nKEY DATES\n` +
+        `- Brief acceptance: [DATE]\n` +
+        `- Content draft review: [DATE]\n` +
+        `- Go-live date: [DATE]`);
+}
+function buildKpis(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    const base = {
+        impressions: 'Total estimated reach across all influencer posts',
+        engagement_rate: 'Likes, comments, shares, and saves / total reach',
+        click_through_rate: 'Clicks to brand URL / total impressions',
+        cost_per_engagement: 'Total spend / total engagements',
+        sentiment_score: 'Positive comment ratio on branded content',
+        earned_media_value: 'Equivalent advertising value of organic influencer content',
+    };
+    if (safeStyle === 'tech') {
+        base.developer_sign_ups = 'New sign-ups attributed to influencer referral links';
+        base.github_stars = 'Stars or forks driven by influencer-linked repositories';
+    }
+    if (safeStyle === 'organic') {
+        base.values_alignment_score =
+            'Audience survey: perceived sustainability credibility post-campaign';
+    }
+    if (safeStyle === 'corporate') {
+        base.qualified_leads = 'Leads generated via influencer-specific landing pages';
+        base.pipeline_value = 'Estimated revenue potential from influencer-sourced leads';
+    }
+    return base;
+}
+function buildBriefSummary(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    const approach = STYLE_INFLUENCER_APPROACH[safeStyle];
+    const pref = (STYLE_CONTENT_PREFERENCES[safeStyle] ?? STYLE_CONTENT_PREFERENCES.minimal)[0];
+    return (`${brand.name}${brand.tagline ? ` ("${brand.tagline}")` : ''} pursues an influencer strategy built on ${approach.toLowerCase()}. ` +
+        `Content focus leads with ${pref.toLowerCase()}, delivered across micro and macro tiers for maximum authenticity and reach. ` +
+        `Outreach tone: ${(STYLE_OUTREACH_TONE[safeStyle] ?? STYLE_OUTREACH_TONE.minimal).split(' — ')[0].toLowerCase()}.`);
+}
+export function generateBrandInfluencer(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        influencerApproach: STYLE_INFLUENCER_APPROACH[safeStyle],
+        contentPreferences: STYLE_CONTENT_PREFERENCES[safeStyle] ?? STYLE_CONTENT_PREFERENCES.minimal,
+        outreachTone: STYLE_OUTREACH_TONE[safeStyle] ?? STYLE_OUTREACH_TONE.minimal,
+        influencerTiers: buildInfluencerTiers(brand),
+        avoidList: STYLE_AVOID[safeStyle] ?? STYLE_AVOID.minimal,
+        campaignBriefTemplate: buildCampaignBriefTemplate(brand),
+        kpis: buildKpis(brand),
+        disclosureGuidelines: [
+            'All sponsored content must include clear #ad or #sponsored disclosure per ASA/FTC guidelines',
+            'Gifted product must be disclosed even if no fee was paid',
+            'Discount code partnerships require affiliate disclosure',
+            'Influencer must not claim clinical efficacy without approved substantiation',
+            'No brand impersonation or fake review creation permitted',
+            'Platform-native disclosure tools (paid partnership labels) must be used where available',
+            'Usage rights grant must be explicitly agreed in writing before content goes live',
+        ],
+        influencerBriefSummary: buildBriefSummary(brand),
+    };
+}
+//# sourceMappingURL=brand-influencer.js.map

package/dist/lib/branding-core/generators/brand-influencer.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-innovation.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandInnovationOutput } from '../../types.js';
+export declare function generateBrandInnovation(brand: BrandIdentity): BrandInnovationOutput;
+//# sourceMappingURL=brand-innovation.d.ts.map

package/dist/lib/branding-core/generators/brand-innovation.d.ts.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-innovation.js

@@ -0,0 +1,229 @@
+import { generateMotionSystem } from './motion-system.js';
+const STYLE_INNOVATION_CULTURE = {
+    minimal: 'Iterative refinement — continuous improvement over revolutionary leaps',
+    bold: 'Disruptive experimentation — high-risk, high-reward breakthrough innovation',
+    elegant: 'Curated innovation — purposeful advances that elevate craft and experience',
+    playful: 'Creative exploration — playful experimentation and unexpected combinations',
+    corporate: 'Structured innovation — stage-gate processes with clear ROI metrics',
+    tech: 'Rapid iteration — agile sprints, open-source collaboration, developer-first',
+    organic: 'Regenerative innovation — solutions that restore and give back to ecosystems',
+    retro: 'Heritage-led reinvention — modernising proven formats for new contexts',
+};
+const STYLE_INNOVATION_FOCUS = {
+    minimal: ['experience', 'process'],
+    bold: ['product', 'business_model'],
+    elegant: ['experience', 'product'],
+    playful: ['product', 'experience'],
+    corporate: ['process', 'business_model'],
+    tech: ['product', 'process'],
+    organic: ['product', 'business_model'],
+    retro: ['experience', 'product'],
+};
+const STYLE_INNOVATION_THEMES = {
+    minimal: [
+        'Radical simplification of complex workflows',
+        'Zero-friction customer interactions',
+        'Invisible infrastructure that just works',
+    ],
+    bold: [
+        'Category-defining product breakthroughs',
+        'Blue-ocean market creation',
+        'Technology that challenges the status quo',
+    ],
+    elegant: [
+        'Materials and craftsmanship innovation',
+        'Sensory experience enhancement',
+        'Artisanal meets digital precision',
+    ],
+    playful: [
+        'Gamification of everyday tasks',
+        'Community co-creation and crowdsourcing',
+        'Unexpected brand crossovers and collabs',
+    ],
+    corporate: [
+        'Operational efficiency at scale',
+        'Supply-chain transparency and traceability',
+        'Risk-managed adjacent market expansion',
+    ],
+    tech: [
+        'Open-source ecosystem building',
+        'AI/ML-driven personalisation at scale',
+        'Developer tooling and API-first design',
+    ],
+    organic: [
+        'Circular economy and zero-waste design',
+        'Regenerative supply-chain models',
+        'Bio-inspired materials and processes',
+    ],
+    retro: [
+        'Analogue quality in digital contexts',
+        'Limited-edition revival collections',
+        'Nostalgia-driven community experiences',
+    ],
+};
+const STYLE_PROCESS_FRAMEWORKS = {
+    minimal: ['Design Sprint (5-day focused)', 'Jobs-to-be-Done interviews', 'Lean Canvas'],
+    bold: ['10x Thinking workshops', 'Moonshot OKRs', 'Hackathons & Demo Days'],
+    elegant: ['Slow Innovation retreats', 'Expert co-creation salons', 'Prototype-as-art reviews'],
+    playful: ['Jam sessions & play sprints', 'Random stimuli ideation', 'Build-measure-learn loops'],
+    corporate: ['Stage-Gate process', 'Portfolio management reviews', 'Innovation Board governance'],
+    tech: ['Shape Up (6-week cycles)', 'RFC (Request for Comments)', 'Open Beta & dogfooding'],
+    organic: [
+        'Biomimicry workshops',
+        'Stakeholder co-design circles',
+        'Life-cycle assessment reviews',
+    ],
+    retro: [
+        'Archive mining sessions',
+        'Cross-generational focus groups',
+        'Heritage reinterpretation sprints',
+    ],
+};
+const STYLE_TECHNOLOGY_BETS = {
+    minimal: ['Automation & workflow tooling', 'No-code/low-code platforms', 'Edge computing'],
+    bold: ['Generative AI', 'Web3 & tokenisation', 'Spatial computing (AR/VR)'],
+    elegant: [
+        'Haptics & multi-sensory interfaces',
+        'Advanced materials science',
+        'Precision manufacturing',
+    ],
+    playful: ['Social VR & metaverse', 'AI creative tools', 'Interactive storytelling platforms'],
+    corporate: ['Enterprise AI & automation', 'Digital twins', 'Predictive analytics'],
+    tech: ['LLMs & AI agents', 'Kubernetes & cloud-native', 'WebAssembly'],
+    organic: ['Biotech & synthetic biology', 'Renewable energy systems', 'Precision fermentation'],
+    retro: ['Letterpress & analogue revival', 'Retro-gaming engines', 'Vinyl & physical media tech'],
+};
+const STYLE_METRICS = {
+    minimal: ['Time-to-simplicity', 'Friction reduction score', 'Support ticket deflection rate'],
+    bold: ['Revenue from new products (>3 years)', 'Category share of voice', 'Disruption index'],
+    elegant: ['Customer delight NPS', 'Craft quality rating', 'Premium price achievement'],
+    playful: [
+        'User-generated content volume',
+        'Virality coefficient',
+        'Creative challenge participation',
+    ],
+    corporate: ['Innovation ROI', 'Stage-Gate success rate', 'Patent portfolio growth'],
+    tech: ['Developer adoption rate', 'API call growth MoM', 'Open-source star velocity'],
+    organic: ['Carbon reduction metrics', 'Circular economy diversion rate', 'Ecosystem health KPIs'],
+    retro: ['Limited-edition sell-through', 'Community engagement rate', 'Heritage sentiment score'],
+};
+function buildIdeationMethods(brand) {
+    const style = brand.style ?? 'minimal';
+    const frameworks = STYLE_PROCESS_FRAMEWORKS[style] ?? STYLE_PROCESS_FRAMEWORKS.minimal;
+    return [
+        {
+            method: frameworks[0] ?? 'Design Sprint',
+            description: 'Structured 5-day sprint to validate big ideas with real prototypes',
+            bestFor: 'New product concepts and experience redesigns',
+            timeInvestment: '1 week',
+        },
+        {
+            method: frameworks[1] ?? 'Customer Interviews',
+            description: 'Deep qualitative research to uncover unmet needs and pain points',
+            bestFor: 'Problem definition and opportunity sizing',
+            timeInvestment: '2–4 weeks',
+        },
+        {
+            method: frameworks[2] ?? 'Lean Canvas',
+            description: 'Rapid business model hypothesis documentation and validation',
+            bestFor: 'New venture and pivot planning',
+            timeInvestment: '1–2 days',
+        },
+        {
+            method: 'Competitive Benchmarking',
+            description: 'Systematic analysis of adjacent markets for transferable patterns',
+            bestFor: 'Identifying white-space opportunities',
+            timeInvestment: '1–2 weeks',
+        },
+    ];
+}
+function buildInnovationPillars(brand) {
+    const style = brand.style ?? 'minimal';
+    const themes = STYLE_INNOVATION_THEMES[style] ?? STYLE_INNOVATION_THEMES.minimal;
+    return [
+        {
+            pillar: 'Customer-Led Discovery',
+            description: 'Systematic listening to surface unmet needs before building',
+            initiatives: [
+                'Quarterly customer advisory board',
+                'Continuous usability testing programme',
+                `${brand.name} community insight panels`,
+            ],
+            successCriteria: 'Pipeline of validated problem statements updated monthly',
+        },
+        {
+            pillar: themes[0] ?? 'Product Innovation',
+            description: 'Core innovation focus aligned to brand style and competitive positioning',
+            initiatives: [
+                'Annual innovation summit with cross-functional teams',
+                'Dedicated R&D time allocation (20% rule)',
+                'External partnership and academic collaboration programme',
+            ],
+            successCriteria: '3+ prototypes validated per quarter',
+        },
+        {
+            pillar: 'Rapid Experimentation',
+            description: 'Low-cost, fast-cycle testing of hypotheses before full investment',
+            initiatives: [
+                'Monthly experiment review cadence',
+                'Innovation budget ring-fence (10% of project budgets)',
+                'Fail-fast retrospective culture',
+            ],
+            successCriteria: 'Experiment cycle time under 4 weeks',
+        },
+    ];
+}
+function buildBriefSummary(brand) {
+    const style = brand.style ?? 'minimal';
+    const culture = STYLE_INNOVATION_CULTURE[style] ?? STYLE_INNOVATION_CULTURE.minimal;
+    const themes = STYLE_INNOVATION_THEMES[style] ?? STYLE_INNOVATION_THEMES.minimal;
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return (`${brand.name}${taglinePart} innovation playbook: ${culture}. ` +
+        `Core themes: ${themes[0]}. ` +
+        `Technology bets focused on ${(STYLE_TECHNOLOGY_BETS[style] ?? STYLE_TECHNOLOGY_BETS.minimal)[0]}.`);
+}
+export function generateBrandInnovation(brand) {
+    const style = brand.style ?? 'minimal';
+    const innovationCulture = STYLE_INNOVATION_CULTURE[style] ?? STYLE_INNOVATION_CULTURE.minimal;
+    const focusAreas = STYLE_INNOVATION_FOCUS[style] ?? STYLE_INNOVATION_FOCUS.minimal;
+    const innovationThemes = STYLE_INNOVATION_THEMES[style] ?? STYLE_INNOVATION_THEMES.minimal;
+    const processFrameworks = STYLE_PROCESS_FRAMEWORKS[style] ?? STYLE_PROCESS_FRAMEWORKS.minimal;
+    const technologyBets = STYLE_TECHNOLOGY_BETS[style] ?? STYLE_TECHNOLOGY_BETS.minimal;
+    const successMetrics = STYLE_METRICS[style] ?? STYLE_METRICS.minimal;
+    const ideationMethods = buildIdeationMethods(brand);
+    const innovationPillars = buildInnovationPillars(brand);
+    const innovationBriefSummary = buildBriefSummary(brand);
+    // Use motion system to confirm brand animations are coherent with innovation velocity
+    const validStyles = [
+        'minimal',
+        'bold',
+        'elegant',
+        'playful',
+        'corporate',
+        'tech',
+        'organic',
+        'retro',
+    ];
+    const safeStyle = validStyles.includes(style)
+        ? style
+        : 'minimal';
+    const motion = generateMotionSystem(safeStyle);
+    const innovationCadence = motion.durations['normal'] && motion.durations['fast']
+        ? 'Rapid iteration with deliberate reflection cycles'
+        : 'Steady-paced innovation with structured review gates';
+    return {
+        innovationCulture,
+        focusAreas,
+        innovationThemes,
+        processFrameworks,
+        technologyBets,
+        ideationMethods,
+        innovationPillars,
+        successMetrics,
+        innovationCadence,
+        openInnovationApproach: `Partner with universities, start-ups, and customers through ${brand.name} Labs and co-innovation programmes.`,
+        ipStrategy: `Protect core brand innovations via trademark and design rights; share non-core learnings openly to build ecosystem goodwill.`,
+        innovationBriefSummary,
+    };
+}
+//# sourceMappingURL=brand-innovation.js.map

package/dist/lib/branding-core/generators/brand-innovation.js.map

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package/dist/lib/branding-core/generators/brand-loyalty.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandLoyaltyOutput } from '../../types.js';
+export declare function generateBrandLoyalty(brand: BrandIdentity): BrandLoyaltyOutput;
+//# sourceMappingURL=brand-loyalty.d.ts.map

package/dist/lib/branding-core/generators/brand-loyalty.d.ts.map

@@ -0,0 +1 @@
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