@forgespace/branding-mcp 0.32.0 → 0.55.1

package/dist/lib/branding-core/generators/brand-fintech.js

@@ -0,0 +1,225 @@
+const VALID_STYLES = new Set([
+    'minimal',
+    'bold',
+    'elegant',
+    'playful',
+    'corporate',
+    'tech',
+    'organic',
+    'retro',
+]);
+const STYLE_POSITIONING = {
+    minimal: 'Clean, transparent financial tools that remove complexity from money management.',
+    bold: 'Disruptive fintech brand that challenges traditional banking with bold innovation.',
+    elegant: 'Premium wealth management platform combining exclusivity with cutting-edge technology.',
+    playful: 'Friendly financial companion making money management fun, accessible, and rewarding.',
+    corporate: 'Enterprise-grade financial infrastructure trusted by institutions worldwide.',
+    tech: 'Developer-first financial API platform enabling the next generation of fintech.',
+    organic: 'Ethical finance platform aligning money with personal values and sustainability.',
+    retro: 'Modern banking built on timeless principles of trust, craft, and community.',
+};
+const STYLE_CORE_PRODUCTS = {
+    minimal: ['Zero-fee current account', 'Instant transfers', 'Spend analytics', 'Virtual cards'],
+    bold: [
+        'High-yield savings',
+        'Commission-free investing',
+        'Instant cashback',
+        'Buy now pay later',
+    ],
+    elegant: ['Private banking suite', 'Wealth management', 'Concierge FX', 'Estate planning tools'],
+    playful: [
+        'Round-up savings jars',
+        'Gamified budgeting',
+        'Friend money pools',
+        'Rewards programme',
+    ],
+    corporate: [
+        'Treasury management',
+        'Corporate cards',
+        'Expense automation',
+        'Multi-entity payroll',
+    ],
+    tech: ['Payments API', 'KYC/AML SDK', 'Open banking connector', 'Embedded finance suite'],
+    organic: ['Impact investing', 'ESG-screened funds', 'Carbon-offset spending', 'Ethical ISA'],
+    retro: [
+        'Community savings circles',
+        'Fixed-rate bonds',
+        'Member dividends',
+        'Financial literacy hub',
+    ],
+};
+const STYLE_TRUST_SIGNALS = {
+    minimal: [
+        'FCA authorised',
+        'FSCS protected up to £85,000',
+        'Open banking certified',
+        'ISO 27001',
+    ],
+    bold: ['Regulated & insured', 'Bank-grade security', '2M+ customers', 'Featured in TechCrunch'],
+    elegant: [
+        'Tier 1 capital ratio',
+        'Private banking licence',
+        'Discretionary investment authority',
+        'UHNW specialist',
+    ],
+    playful: [
+        'FCA registered',
+        'Friendly fraud protection',
+        'Free account guarantee',
+        'App Store 4.9★',
+    ],
+    corporate: [
+        'FCA authorised',
+        'PCI DSS Level 1',
+        'SOC 2 Type II',
+        'SWIFT member',
+        'G-SIB compliant',
+    ],
+    tech: [
+        'PCI DSS Level 1',
+        'SOC 2 Type II',
+        '99.99% uptime SLA',
+        'Open banking certified',
+        'ISO 27001',
+    ],
+    organic: ['B Corp certified', 'FCA registered', 'FSCS protected', 'Carbon neutral operations'],
+    retro: ['FCA authorised', 'FSCS protected', 'Mutual ownership model', 'Voted Most Trusted 2024'],
+};
+const STYLE_REGULATORY_FRAMEWORK = {
+    minimal: ['FCA Consumer Duty', 'PSD2 / Open Banking', 'GDPR', 'AML/KYC'],
+    bold: ['FCA Consumer Duty', 'PSD2', 'GDPR', 'FCA financial promotions'],
+    elegant: ['FCA CASS rules', 'MiFID II', 'GDPR', 'AML / Wolfsberg'],
+    playful: ['FCA Consumer Duty', 'FCA financial promotions', 'GDPR', 'COPPA (under-18 products)'],
+    corporate: [
+        'FCA authorisation',
+        'PSD2 / Open Banking',
+        'GDPR',
+        'Basel III capital rules',
+        'DORA',
+    ],
+    tech: ['PCI DSS Level 1', 'PSD2 / Open Banking', 'GDPR', 'AML/KYC', 'FCA sandbox eligible'],
+    organic: ['FCA registration', 'Sustainable Finance Disclosure Regulation', 'GDPR', 'EU Taxonomy'],
+    retro: ['FCA authorisation', 'FSCS scheme rules', 'GDPR', 'FCA principle-based compliance'],
+};
+const STYLE_SECURITY_POSTURE = {
+    minimal: [
+        'End-to-end encryption',
+        'Biometric authentication',
+        'Instant card freeze',
+        'Real-time alerts',
+    ],
+    bold: ['256-bit encryption', 'Facial recognition', '3D Secure 2.0', 'Zero-liability fraud cover'],
+    elegant: [
+        'HSM key storage',
+        'Multi-factor authentication',
+        'Dedicated fraud team',
+        'Discretionary portfolio segregation',
+    ],
+    playful: [
+        'Face/fingerprint login',
+        'Instant freeze button',
+        'Spending notifications',
+        'Friendly fraud promise',
+    ],
+    corporate: [
+        'Zero-trust architecture',
+        'SIEM & SOC monitoring',
+        'Penetration tested quarterly',
+        'Disaster recovery RTO <4h',
+    ],
+    tech: [
+        'mTLS APIs',
+        'Webhook signing keys',
+        'Rate limiting & DDoS protection',
+        'Bug bounty programme',
+    ],
+    organic: [
+        'Privacy-by-design',
+        'Minimal data collection',
+        'Right to erasure',
+        'No data selling pledge',
+    ],
+    retro: [
+        'Chip-and-PIN verified',
+        'Human fraud review team',
+        'Community-verified transactions',
+        'Full audit trail',
+    ],
+};
+const STYLE_MESSAGING_PILLARS = {
+    minimal: ['Clarity over complexity', 'Your money, your control', 'No hidden fees'],
+    bold: ['Break the old rules', 'Banking at the speed of life', 'More for your money'],
+    elegant: ['Where wealth meets wisdom', 'Precision in every transaction', 'Exclusive by design'],
+    playful: ['Money should be fun', 'Save more, stress less', 'Your wallet, your adventure'],
+    corporate: ['Infrastructure you can trust', 'Built for scale', 'Compliance-first, always'],
+    tech: ['Finance as code', 'Build with confidence', 'API-first, developer-loved'],
+    organic: ['Banking with purpose', 'Your money doing good', 'Profit and planet aligned'],
+    retro: [
+        'Trusted since day one',
+        'Old values, new technology',
+        'Community-owned, community-grown',
+    ],
+};
+function buildComplianceChecklist(safeStyle) {
+    const base = [
+        'FCA authorisation or registration obtained',
+        'Consumer Duty implementation plan documented',
+        'Financial promotions approved by authorised person',
+        'AML/KYC onboarding procedures in place',
+        'GDPR-compliant data processing agreements signed',
+        'PCI DSS certification maintained (if card processing)',
+        'Annual regulatory capital calculations filed',
+        'Complaints handling procedure published',
+    ];
+    if (safeStyle === 'corporate' || safeStyle === 'elegant') {
+        base.push('MiFID II suitability assessments', 'CASS client asset segregation audit');
+    }
+    if (safeStyle === 'tech') {
+        base.push('PSD2 strong customer authentication implemented', 'Open banking API conformance tested', 'Bug bounty programme in operation');
+    }
+    if (safeStyle === 'organic') {
+        base.push('SFDR disclosure published', 'EU Taxonomy alignment report');
+    }
+    return base;
+}
+function buildUserJourney(safeStyle) {
+    const base = [
+        'Discovery: SEO/social/referral acquisition',
+        'Onboarding: KYC/AML identity verification (< 3 min)',
+        'Activation: First transaction or product setup',
+        'Engagement: Regular use of core product',
+        'Expansion: Cross-sell to adjacent products',
+        'Advocacy: Referral programme and reviews',
+    ];
+    if (safeStyle === 'tech') {
+        base.splice(1, 0, 'Developer sign-up: API keys and sandbox access');
+    }
+    if (safeStyle === 'corporate') {
+        base.splice(1, 0, 'Enterprise procurement: RFP response and PoC');
+    }
+    return base;
+}
+function buildBriefSummary(brand, safeStyle) {
+    const taglinePart = brand.tagline ? ` — "${brand.tagline}"` : '';
+    const products = STYLE_CORE_PRODUCTS[safeStyle];
+    const pillar = STYLE_MESSAGING_PILLARS[safeStyle][0];
+    return (`${brand.name}${taglinePart} is a ${safeStyle}-style fintech brand in ${brand.industry}. ` +
+        `Core positioning: ${STYLE_POSITIONING[safeStyle].split('.')[0]}. ` +
+        `Lead products: ${products[0]}, ${products[1]}. ` +
+        `Primary messaging pillar: "${pillar}".`);
+}
+export function generateBrandFintech(brand) {
+    const safeStyle = VALID_STYLES.has(brand.style) ? brand.style : 'minimal';
+    return {
+        positioning: STYLE_POSITIONING[safeStyle],
+        coreProducts: STYLE_CORE_PRODUCTS[safeStyle],
+        trustSignals: STYLE_TRUST_SIGNALS[safeStyle],
+        regulatoryFramework: STYLE_REGULATORY_FRAMEWORK[safeStyle],
+        securityPosture: STYLE_SECURITY_POSTURE[safeStyle],
+        messagingPillars: STYLE_MESSAGING_PILLARS[safeStyle],
+        complianceChecklist: buildComplianceChecklist(safeStyle),
+        userJourney: buildUserJourney(safeStyle),
+        fintechBriefSummary: buildBriefSummary(brand, safeStyle),
+    };
+}
+//# sourceMappingURL=brand-fintech.js.map

package/dist/lib/branding-core/generators/brand-fintech.js.map

@@ -0,0 +1 @@
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package/dist/lib/branding-core/generators/brand-globalisation.d.ts

@@ -0,0 +1,3 @@
+import type { BrandIdentity, BrandGlobalisationOutput } from '../../types.js';
+export declare function generateBrandGlobalisation(brand: BrandIdentity): BrandGlobalisationOutput;
+//# sourceMappingURL=brand-globalisation.d.ts.map

package/dist/lib/branding-core/generators/brand-globalisation.d.ts.map

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package/dist/lib/branding-core/generators/brand-globalisation.js

@@ -0,0 +1,222 @@
+const STYLE_LOCALISATION_APPROACH = {
+    minimal: 'Preserve the core essence with minimal adaptation — translate with precision, avoid localisation overreach.',
+    bold: 'Amplify energy in each market; adapt visuals, colours, and copy to local cultural resonance.',
+    elegant: 'Maintain premium positioning globally; partner with local luxury experts to preserve brand equity.',
+    playful: 'Lean into local humour and cultural references; adapt mascots and tone for each market.',
+    corporate: 'Standardise globally, adapt locally; ensure compliance with local business norms and regulations.',
+    tech: 'API-first localisation; ship locale bundles and RTL support from day one in the design system.',
+    organic: 'Celebrate local provenance; source local ingredients and tell regional sustainability stories.',
+    retro: 'Adapt vintage references to local cultural nostalgia; research era-specific aesthetics by market.',
+};
+const STYLE_BRAND_STANDARDS_FLEXIBILITY = {
+    minimal: 'Strict global standards — logo, colour, and typography must be unchanged in all markets.',
+    bold: 'Allow colour hue adjustments for cultural sensitivity; core mark is non-negotiable.',
+    elegant: 'Zero tolerance for visual deviation; local adaptations limited to copy and talent only.',
+    playful: 'High flexibility — local teams can adapt illustrations, mascots, and colour accents.',
+    corporate: 'Tiered governance: Tier 1 locked (logo, primary palette), Tier 2 adaptable (imagery, tagline).',
+    tech: 'Components are locked; content and locale strings are fully adaptable via i18n system.',
+    organic: 'Encourage regional sub-brands tied to provenance; maintain parent brand architecture.',
+    retro: 'Permit local vintage-inspired colour variants; core logotype remains unchanged.',
+};
+const STYLE_CULTURAL_SENSITIVITY_FOCUS = {
+    minimal: [
+        'Avoid blank-space taboos in East Asian markets',
+        'Use inclusive neutral imagery',
+        'Simplify dense copy for low-literacy markets',
+    ],
+    bold: [
+        'Audit colour symbolism per market before launch',
+        'Localise sports/energy references',
+        'Ensure imagery celebrates local heroes',
+    ],
+    elegant: [
+        'Research gift-giving etiquette per market',
+        'Avoid culturally insensitive luxury tropes',
+        'Localise seasonal calendar (CNY, Diwali, Ramadan)',
+    ],
+    playful: [
+        'Review character/mascot designs for cultural offence',
+        'Localise humour with native copywriters',
+        'Check colour associations for children per market',
+    ],
+    corporate: [
+        'Respect local hierarchy and formality norms',
+        'Translate compliance documents by qualified legal translators',
+        'Adapt business card etiquette to market',
+    ],
+    tech: [
+        'Support local date/time/number formats natively',
+        'Check domain and app name availability in each market',
+        'Ensure GDPR/PDPA/CCPA compliance by region',
+    ],
+    organic: [
+        'Respect indigenous ingredient names and knowledge',
+        'Audit environmental claims for local standards',
+        'Partner with local NGOs for credibility',
+    ],
+    retro: [
+        'Research nostalgic references that resonate vs offend locally',
+        'Avoid colonial imagery in post-colonial markets',
+        'Localise music/radio eras for audio branding',
+    ],
+};
+const STYLE_PRIORITY_MARKETS = {
+    minimal: ['Northern Europe', 'Japan', 'Singapore', 'Canada'],
+    bold: ['Brazil', 'United States', 'Nigeria', 'Indonesia'],
+    elegant: ['France', 'UAE', 'Japan', 'China (Tier 1 cities)'],
+    playful: ['United States', 'Brazil', 'South Korea', 'Philippines'],
+    corporate: ['United States', 'Germany', 'Australia', 'Singapore'],
+    tech: ['United States', 'Germany', 'South Korea', 'Israel'],
+    organic: ['Germany', 'Netherlands', 'United Kingdom', 'Australia'],
+    retro: ['United Kingdom', 'United States', 'France', 'Italy'],
+};
+function buildLocaleAdaptations(brand) {
+    const style = brand.style ?? 'minimal';
+    const locales = [
+        {
+            locale: 'en-US',
+            language: 'English (US)',
+            rtl: false,
+            keyAdaptations: [
+                'Adjust spelling (colour → color, etc.)',
+                'Use imperial units where relevant',
+                'Reference US cultural occasions (Thanksgiving, 4th July)',
+            ],
+            colourConsiderations: 'No major changes — default brand palette applies.',
+            typographyNotes: 'Default Latin script; ensure proper quotation marks (\u201c\u201d).',
+        },
+        {
+            locale: 'ar-SA',
+            language: 'Arabic (Saudi Arabia)',
+            rtl: true,
+            keyAdaptations: [
+                'Full RTL layout including navigation and icons',
+                'Mirror directional imagery (arrows, people facing right)',
+                'Adapt copy for Ramadan / Eid seasonal campaigns',
+                'Use Hijri calendar where appropriate',
+            ],
+            colourConsiderations: 'Green is highly auspicious; avoid alcohol-related imagery.',
+            typographyNotes: 'Use Noto Naskh Arabic or Tajawal; increase line-height by 20% for readability.',
+        },
+        {
+            locale: 'zh-CN',
+            language: 'Chinese (Simplified)',
+            rtl: false,
+            keyAdaptations: [
+                'Register brand name phonetically (pinyin) for local recall',
+                'Adapt for WeChat, Weibo, and RED (Xiaohongshu) ecosystems',
+                'Localise for Singles Day (11.11) and Chinese New Year',
+                'Ensure Great Firewall compatibility for digital assets',
+            ],
+            colourConsiderations: 'Red and gold connote luck and prosperity; avoid pure white in funerary contexts.',
+            typographyNotes: 'Use PingFang SC or Noto Sans SC; larger minimum font sizes (14px body).',
+        },
+        {
+            locale: 'de-DE',
+            language: 'German',
+            rtl: false,
+            keyAdaptations: [
+                'Formal "Sie" vs informal "du" — choose per brand positioning',
+                "Comply with Germany's strict advertising regulations (Heilmittelwerbegesetz for health)",
+                'Adapt for DACH region (Austria, Switzerland variants)',
+                'Localise for German engineering/quality value expectations',
+            ],
+            colourConsiderations: `${style === 'tech' || style === 'corporate' ? 'Blue tones reinforce trust and technical competence.' : 'Neutral palette works well; avoid garish combinations.'}`,
+            typographyNotes: 'German text expands ~30% vs English — design layouts with text overflow tolerance.',
+        },
+        {
+            locale: 'pt-BR',
+            language: 'Portuguese (Brazil)',
+            rtl: false,
+            keyAdaptations: [
+                'Localise for Brazilian Portuguese (not European PT)',
+                'Reference local football culture and Carnival where appropriate',
+                'Adapt for WhatsApp-first digital ecosystem',
+                'Pix payment integration for e-commerce',
+            ],
+            colourConsiderations: 'Vibrant warm tones resonate; green and yellow carry national pride associations.',
+            typographyNotes: 'Similar text expansion to Spanish; ensure adequate horizontal space.',
+        },
+    ];
+    return locales;
+}
+function buildTranslationGuidelines(brand) {
+    return [
+        `Use professional human translators with native-speaker copywriters for all consumer-facing content.`,
+        `Maintain a centralised brand glossary — "${brand.name}" and key product terms are never translated, only transcribed.`,
+        `tagline "${brand.tagline ?? brand.name + ' — Crafted for the world'}" must be approved by regional brand leads before use.`,
+        'Machine translation (DeepL / GPT) is permitted for internal documentation only.',
+        'Back-translation review required for all Tier 1 market campaigns.',
+        'Maintain a market-specific style guide for each priority locale covering tone, salutation, and taboo words.',
+        'Cultural review required from a native consultant before final sign-off on any campaign.',
+    ];
+}
+function buildInternationalBrandArchitecture(brand) {
+    const style = brand.style ?? 'minimal';
+    const base = [
+        `Global brand: "${brand.name}" — non-negotiable core mark, colour, and typography.`,
+        'Regional endorsed brands permitted where local name recognition requires it (e.g., joint-venture markets).',
+        'Sub-brand naming must follow the [Global Name] + [Descriptor] convention.',
+        'All regional variants must pass the global brand consistency validator before market launch.',
+        'Annual global brand audit to identify drift and enforce standards.',
+    ];
+    const extras = [];
+    if (style === 'tech') {
+        extras.push('Developer-facing sub-brands (e.g., [Name] API, [Name] SDK) follow a separate technical brand system.');
+        extras.push('Open-source projects use a distinct community brand tier.');
+    }
+    if (style === 'organic') {
+        extras.push('Regional sourcing stories told as endorsed sub-brands (e.g., "[Name] x Oaxaca Harvest").');
+    }
+    if (style === 'elegant') {
+        extras.push('No sub-brands — single monolithic luxury brand maintained across all markets.');
+    }
+    return [...base, ...extras];
+}
+function buildComplianceRequirements(brand) {
+    const style = brand.style ?? 'minimal';
+    const base = [
+        'GDPR (EU) — privacy notices, cookie consent, data residency.',
+        'CCPA (California) — consumer data rights and opt-out mechanisms.',
+        'PDPA (Thailand / Singapore) — data protection for APAC markets.',
+        'ASA / FTC advertising standards — no misleading claims in any market.',
+        'Local trademark registration in all Tier 1 and Tier 2 markets.',
+        'Import/export compliance for physical brand assets (packaging, print).',
+    ];
+    const extras = [];
+    if (style === 'tech') {
+        extras.push('PIPL (China) — Personal Information Protection Law compliance for China market.');
+        extras.push('App store guidelines (Apple / Google Play) per regional market.');
+    }
+    if (style === 'organic') {
+        extras.push('EU Organic Regulation (EC 834/2007) labelling requirements.');
+        extras.push('US NOP (USDA Organic) certification for North American market.');
+    }
+    if (style === 'corporate') {
+        extras.push('SOX compliance for investor communications in public company context.');
+        extras.push('Local financial advertising regulations (FCA UK, SEC US, MAS SG).');
+    }
+    return [...base, ...extras];
+}
+function buildGlobalisationBriefSummary(brand) {
+    const style = brand.style ?? 'minimal';
+    const approach = STYLE_LOCALISATION_APPROACH[style] ?? STYLE_LOCALISATION_APPROACH.minimal;
+    const taglineStr = brand.tagline ? ` — "${brand.tagline}"` : '';
+    return `${brand.name}${taglineStr} is pursuing global expansion with a ${style} brand approach. ${approach.split('.')[0]}. Priority markets include ${(STYLE_PRIORITY_MARKETS[style] ?? STYLE_PRIORITY_MARKETS.minimal).slice(0, 3).join(', ')}. The localisation strategy preserves core brand equity while enabling authentic cultural connections in each market.`;
+}
+export function generateBrandGlobalisation(brand) {
+    const style = (brand.style ?? 'minimal');
+    const safeStyle = STYLE_LOCALISATION_APPROACH[style] ? style : 'minimal';
+    return {
+        localisationApproach: STYLE_LOCALISATION_APPROACH[safeStyle],
+        brandStandardsFlexibility: STYLE_BRAND_STANDARDS_FLEXIBILITY[safeStyle],
+        culturalSensitivityFocus: STYLE_CULTURAL_SENSITIVITY_FOCUS[safeStyle],
+        priorityMarkets: STYLE_PRIORITY_MARKETS[safeStyle],
+        localeAdaptations: buildLocaleAdaptations(brand),
+        translationGuidelines: buildTranslationGuidelines(brand),
+        internationalBrandArchitecture: buildInternationalBrandArchitecture(brand),
+        complianceRequirements: buildComplianceRequirements(brand),
+        globalisationBriefSummary: buildGlobalisationBriefSummary(brand),
+    };
+}
+//# sourceMappingURL=brand-globalisation.js.map

package/dist/lib/branding-core/generators/brand-globalisation.js.map

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package/dist/lib/branding-core/generators/brand-influencer.d.ts

@@ -0,0 +1,4 @@
+import type { BrandIdentity } from '../../types.js';
+import type { BrandInfluencerOutput } from '../../types.js';
+export declare function generateBrandInfluencer(brand: BrandIdentity): BrandInfluencerOutput;
+//# sourceMappingURL=brand-influencer.d.ts.map

package/dist/lib/branding-core/generators/brand-influencer.d.ts.map

@@ -0,0 +1 @@
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