wizz-method 2.2.0 → 2.3.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +62 -62
- package/SECURITY.md +15 -16
- package/THIRD-PARTY-NOTICES.md +49 -49
- package/package.json +1 -1
- package/src/bmm-skills/1-analysis/wizz-agent-analyst/customize.toml +1 -1
- package/src/bmm-skills/2-plan-workflows/wizz-agent-pm/customize.toml +1 -1
- package/src/bmm-skills/2-plan-workflows/wizz-agent-ux-designer/customize.toml +1 -1
- package/src/bmm-skills/3-solutioning/wizz-agent-architect/customize.toml +1 -1
- package/src/bmm-skills/4-implementation/wizz-agent-dev/customize.toml +1 -1
- package/src/core-skills/_shared/handoff-protocol.md +72 -71
- package/src/core-skills/wizz-review-adversarial-general/SKILL.md +1 -1
- package/src/modules/lowticket/skills/wizz-lowticket-funil/references/copy-das-paginas.md +39 -39
- package/src/modules/lowticket/skills/wizz-lowticket-funil/references/mapa-do-funil.md +23 -23
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/CATALOGO.md +72 -72
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/01-principios.md +10 -10
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/02-diagnostico-funil.md +50 -50
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/03-campanha-bidcap.md +68 -68
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04-criativos.md +44 -44
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04a-criativos-ia.md +77 -77
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/04b-criativos-formatos.md +121 -121
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/05-oferta.md +35 -35
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06-pagina-vendas.md +122 -122
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06a-instagram.md +93 -93
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/06b-player-vsl.md +57 -57
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07-funil-upsell.md +83 -83
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/07a-copy-humanizacao.md +61 -61
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/08-pesquisa-publico.md +11 -11
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/09-especialista-coproducao.md +26 -26
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/10-levantar-caixa.md +29 -29
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/11-checklist-roi.md +22 -22
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12-mineracao-ofertas.md +80 -80
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12a-mineracao-veredito.md +72 -72
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12b-fabrica-de-ofertas.md +63 -63
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/12c-anatomia-low-ticket.md +71 -71
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/13-benchmarks-vsl.md +6 -6
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/14-vocabulario.md +53 -51
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/15-como-estender.md +26 -26
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/17-rastreamento.md +76 -76
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/18-copy-desejo-oferta.md +149 -149
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/INDEX.md +45 -45
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/guardrails.md +45 -45
- package/src/modules/lowticket/skills/wizz-lowticket-metodologia/knowledge/pontos-em-aberto.md +64 -66
- package/src/modules/lowticket/skills/wizz-lowticket-minerador/references/rubrica.md +63 -63
- package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/metas-e-medicao.md +23 -23
- package/src/modules/lowticket/skills/wizz-lowticket-pagina/references/padroes-de-codigo.md +50 -50
- package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/formato-do-diagnostico.md +9 -9
- package/src/modules/lowticket/skills/wizz-lowticket-trafego/references/reguas.md +42 -42
- package/src/modules/wizz/README.md +27 -27
- package/src/modules/wizz/_shared/cerebro.md +37 -37
- package/src/modules/wizz/_shared/communication-rules.md +15 -15
- package/src/modules/wizz/_shared/despacho-barato.md +6 -6
- package/src/modules/wizz/_shared/encerramento.md +23 -23
- package/src/modules/wizz/_shared/model-ladder.md +29 -29
- package/src/modules/wizz/_shared/planning-gate.md +30 -30
- package/src/modules/wizz/_shared/token-economy.md +28 -28
- package/src/modules/wizz/_shared/video-pipeline.md +42 -42
- package/src/modules/wizz/agents/wizz-ads/SKILL.md +16 -16
- package/src/modules/wizz/agents/wizz-ads/customize.toml +21 -21
- package/src/modules/wizz/agents/wizz-copy/SKILL.md +18 -18
- package/src/modules/wizz/agents/wizz-copy/customize.toml +24 -24
- package/src/modules/wizz/agents/wizz-designer/SKILL.md +24 -24
- package/src/modules/wizz/agents/wizz-designer/customize.toml +29 -29
- package/src/modules/wizz/agents/wizz-growth/SKILL.md +20 -20
- package/src/modules/wizz/agents/wizz-growth/customize.toml +34 -34
- package/src/modules/wizz/agents/wizz-maestro/SKILL.md +63 -63
- package/src/modules/wizz/agents/wizz-maestro/customize.toml +38 -38
- package/src/modules/wizz/agents/wizz-memoria/SKILL.md +19 -19
- package/src/modules/wizz/agents/wizz-memoria/customize.toml +24 -24
- package/src/modules/wizz/agents/wizz-qa/SKILL.md +22 -22
- package/src/modules/wizz/agents/wizz-qa/customize.toml +29 -29
- package/src/modules/wizz/agents/wizz-seo/SKILL.md +19 -19
- package/src/modules/wizz/agents/wizz-seo/customize.toml +27 -27
- package/src/modules/wizz/agents/wizz-social/SKILL.md +53 -53
- package/src/modules/wizz/agents/wizz-social/customize.toml +37 -37
- package/src/modules/wizz/agents/wizz-social/knowledge/analise-imagem-referencia.md +20 -20
- package/src/modules/wizz/agents/wizz-social/knowledge/biblioteca-prompts-imagem.md +71 -71
- package/src/modules/wizz/agents/wizz-social/knowledge/blueprint-roteiro-viral.md +196 -196
- package/src/modules/wizz/agents/wizz-social/knowledge/legenda-instagram.md +32 -32
- package/src/modules/wizz/agents/wizz-social/knowledge/prompts-imagem-video.md +48 -48
- package/src/modules/wizz/module.yaml +28 -28
- package/src/modules/wizz/overrides/wizz-agent-analyst.toml +17 -17
- package/src/modules/wizz/overrides/wizz-agent-architect.toml +21 -21
- package/src/modules/wizz/overrides/wizz-agent-dev.toml +20 -20
- package/src/modules/wizz/overrides/wizz-agent-pm.toml +11 -11
- package/src/modules/wizz/overrides/wizz-agent-tech-writer.toml +14 -14
- package/src/modules/wizz/overrides/wizz-agent-ux-designer.toml +14 -14
- package/src/modules/wizz/subagents/codex/wizz-exec-haiku.toml +17 -17
- package/src/modules/wizz/subagents/codex/wizz-exec-opus.toml +19 -19
- package/src/modules/wizz/subagents/codex/wizz-exec-review.toml +18 -18
- package/src/modules/wizz/subagents/codex/wizz-exec-sonnet.toml +18 -18
- package/src/modules/wizz/subagents/gemini/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/gemini/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/gemini/wizz-exec-review.md +18 -18
- package/src/modules/wizz/subagents/gemini/wizz-exec-sonnet.md +18 -18
- package/src/modules/wizz/subagents/opencode/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/opencode/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/opencode/wizz-exec-review.md +18 -18
- package/src/modules/wizz/subagents/opencode/wizz-exec-sonnet.md +18 -18
- package/src/modules/wizz/subagents/spec.yaml +84 -83
- package/src/modules/wizz/subagents/wizz-exec-haiku.md +17 -17
- package/src/modules/wizz/subagents/wizz-exec-opus.md +19 -19
- package/src/modules/wizz/subagents/wizz-exec-review.md +18 -18
- package/src/modules/wizz/subagents/wizz-exec-sonnet.md +18 -18
- package/src/skills-lib/cerebro/SKILL.md +61 -61
- package/src/skills-lib/cerebro/references/comandos-pesquisa-e-memoria.md +46 -46
- package/src/skills-lib/cerebro/references/comandos-rotina-e-captura.md +65 -65
- package/src/skills-lib/cerebro/references/comandos-sessao.md +74 -74
- package/src/skills-lib/ctc-align/SKILL.md +37 -37
- package/src/skills-lib/find-skills/SKILL.md +19 -19
- package/src/skills-lib/pesquisa-de-publico-do-piva/README.md +33 -33
- package/src/skills-lib/pesquisa-de-publico-do-piva/SKILL.md +42 -42
- package/src/skills-lib/pesquisa-de-publico-do-piva/prompts.md +20 -20
- package/src/skills-lib/references/premium-agency-rules.md +63 -63
- package/src/skills-lib/security-audit-pentest/SKILL.md +31 -31
- package/src/skills-lib/security-audit-pentest/references/stage-1-validacao-entrada.md +37 -37
- package/src/skills-lib/security-audit-pentest/references/stage-2-autorizacao.md +61 -61
- package/src/skills-lib/security-audit-pentest/references/stage-3-abuso-volume.md +37 -37
- package/src/skills-lib/security-audit-pentest/references/stage-4-vazamento-resposta.md +52 -52
- package/src/skills-lib/site-launch-kit/SKILL.md +42 -42
- package/src/skills-lib/site-launch-kit/references/01-cta-principal.md +20 -20
- package/src/skills-lib/site-launch-kit/references/02-barra-fixa-mobile.md +24 -24
- package/src/skills-lib/site-launch-kit/references/03-tempo-de-resposta.md +21 -21
- package/src/skills-lib/site-launch-kit/references/04-prova-social.md +22 -22
- package/src/skills-lib/site-launch-kit/references/05-faq-decisao.md +28 -28
- package/src/skills-lib/site-launch-kit/references/06-imagens-reais.md +27 -27
- package/src/skills-lib/site-launch-kit/references/07-endereco-como-chegar.md +25 -25
- package/src/skills-lib/site-launch-kit/references/08-titles.md +30 -30
- package/src/skills-lib/site-launch-kit/references/09-open-graph.md +23 -23
- package/src/skills-lib/site-launch-kit/references/10-breadcrumbs.md +23 -23
- package/src/skills-lib/site-launch-kit/references/11-alt-text.md +28 -28
- package/src/skills-lib/site-launch-kit/references/12-schema-local.md +22 -22
- package/src/skills-lib/site-launch-kit/references/13-robots-sitemap.md +26 -26
- package/src/skills-lib/site-launch-kit/references/14-privacidade-termos.md +27 -27
- package/src/skills-lib/site-launch-kit/references/15-medicao.md +23 -23
- package/src/skills-lib/wizz-ai-product-design/SKILL.md +70 -70
- package/src/skills-lib/wizz-auth-and-secrets/SKILL.md +78 -78
- package/src/skills-lib/wizz-caching-and-queues/SKILL.md +40 -40
- package/src/skills-lib/wizz-cloud-and-infra/SKILL.md +22 -22
- package/src/skills-lib/wizz-database-and-deps/SKILL.md +52 -52
- package/src/skills-lib/wizz-database-scaling/SKILL.md +31 -31
- package/src/skills-lib/wizz-desktop-security/SKILL.md +49 -49
- package/src/skills-lib/wizz-implementation-planner/SKILL.md +56 -56
- package/src/skills-lib/wizz-implementation-planner/references/folder-structure-and-dependencies.md +14 -14
- package/src/skills-lib/wizz-implementation-planner/references/implementation-phases.md +15 -15
- package/src/skills-lib/wizz-implementation-planner/references/implementation-types.md +9 -9
- package/src/skills-lib/wizz-implementation-planner/references/motion-path-implementation.md +19 -19
- package/src/skills-lib/wizz-implementation-planner/references/performance-plan.md +27 -27
- package/src/skills-lib/wizz-infrastructure/SKILL.md +21 -21
- package/src/skills-lib/wizz-inicio-de-projeto/SKILL.md +63 -63
- package/src/skills-lib/wizz-inicio-de-projeto/references/implementacao-api-forms.md +27 -27
- package/src/skills-lib/wizz-inicio-de-projeto/references/padroes-arquiteturais-e-pastas.md +31 -31
- package/src/skills-lib/wizz-inicio-de-projeto/references/seguranca-e-regras-codigo.md +21 -21
- package/src/skills-lib/wizz-launch-readiness/SKILL.md +61 -61
- package/src/skills-lib/wizz-launch-readiness/references/01-tecnico-build.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/02-seguranca.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/03-seo-descoberta.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/04-analytics-medicao.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/05-conteudo-prova-social.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/06-legal-lgpd.md +15 -15
- package/src/skills-lib/wizz-launch-readiness/references/07-infra-deploy-rollback.md +16 -16
- package/src/skills-lib/wizz-launch-readiness/references/08-fusao-priorizacao.md +19 -19
- package/src/skills-lib/wizz-launch-readiness/references/09-persistencia-project-context.md +26 -26
- package/src/skills-lib/wizz-motion-3d-director/SKILL.md +70 -70
- package/src/skills-lib/wizz-motion-3d-director/references/image-to-video-workflow.md +34 -35
- package/src/skills-lib/wizz-motion-3d-director/references/motion-paths.md +70 -70
- package/src/skills-lib/wizz-motion-3d-director/references/performance-and-handoff.md +17 -17
- package/src/skills-lib/wizz-offer-forge/README.md +9 -9
- package/src/skills-lib/wizz-offer-forge/SKILL.md +64 -64
- package/src/skills-lib/wizz-offer-forge/references/empilhamento-valor.md +17 -17
- package/src/skills-lib/wizz-offer-forge/references/garantia-reversa.md +16 -16
- package/src/skills-lib/wizz-offer-forge/references/mecanismo-unico.md +19 -19
- package/src/skills-lib/wizz-offer-forge/references/ponte-trafego.md +17 -17
- package/src/skills-lib/wizz-premium-landing-ui-researcher/SKILL.md +36 -36
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/audit-protocol.md +81 -82
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/component-sources.md +105 -105
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/core-goal.md +39 -39
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/dashboard-and-portfolio-modes.md +49 -50
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/handoffs.md +33 -34
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/landing-page-strategy.md +141 -142
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/mandatory-process.md +24 -24
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/output-format-and-quality.md +73 -73
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/prompt-templates.md +4 -4
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/site-levels.md +282 -283
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-first-protocol.md +39 -39
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/source-links.md +8 -8
- package/src/skills-lib/wizz-premium-landing-ui-researcher/references/stack-and-visual-direction.md +63 -64
- package/src/skills-lib/wizz-router/SKILL.md +38 -38
- package/src/skills-lib/wizz-router/references/auditoria-360.md +12 -12
- package/src/skills-lib/wizz-router/references/routing-table-flat.md +80 -80
- package/src/skills-lib/wizz-tracking-audit/SKILL.md +48 -48
- package/src/skills-lib/wizz-tracking-audit/references/modo-diagnostico.md +43 -43
- package/src/skills-lib/wizz-tracking-audit/references/modo-implantacao.md +59 -59
- package/src/skills-lib/wizz-tracking-audit/references/utm-e-atribuicao.md +35 -35
- package/src/skills-lib/wizz-web-security/SKILL.md +35 -35
- package/src/skills-lib/wizz-web-security/references/checklist-deploy.md +50 -50
- package/src/skills-lib/wizz-web-security/references/headers-rate-limit-cors.md +33 -33
- package/src/skills-lib/wizz-web-security/references/owasp-top5-detalhado.md +36 -36
- package/tools/hooks/session-rules.js +14 -11
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# Motion Paths — the four paths in detail
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- Framer Motion or Motion for scroll integration;
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- GSAP (ScrollTrigger) when scroll orchestrates the scene — 100% free since v3.13, all plugins included.
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**Examples:** a 3D object that follows the cursor; a mouse-reactive particle sphere; a camera that advances on scroll; real-time wireframe terrain; a configurable 3D product; an interactive WebGL background.
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- the audience is heavily mobile;
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- the effect can be solved with video;
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---
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### 2. Image-to-video /
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### 2. Image-to-video / cinematic video
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Use when the goal is a **premium cinematic visual without needing real interaction**.
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This path is often **better than Three.js** for high-end sites, because it delivers an expensive, lightweight, controlled visual.
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**
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**Use if:**
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- the hero needs to look expensive;
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- the visual can be pre-rendered;
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- the scene doesn't need to react to the user;
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3. Turn the image into a video.
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5. Implement it on the site with copy and CTA overlay.
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**
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**Best for:** an agency site; a premium personal brand; an authority site; a cinematic portfolio; an AI product; a luxury SaaS; a high-ticket service; a visual manifesto.
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### 3. Hybrid motion
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Use when the best result mixes **video/image-to-video with animated UI**.
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**Use when:**
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- the hero can be a video;
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- the interface needs microinteractions;
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- the site needs to feel alive;
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- real 3D would be too heavy;
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- the user wants "wow" but doesn't need real 3D interaction.
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**Combine:**
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- video hero or image-to-video;
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- Framer Motion;
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- microinteractions;
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- scroll effects;
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- text reveal;
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- cards
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- poster
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- cards with light 3D hover;
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- optional subtle shader;
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- mobile poster.
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**
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**Best for:** Signature 3D Experience; a premium agency; a high-value landing page; a portfolio; a cinematic hero; sites where performance matters.
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**
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**Rule:** for most high-end sites, **hybrid motion is the recommended path** — unless there's a clear reason for real 3D.
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---
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### 4.
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### 4. Premium 2D motion
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Use when 3D is overkill or doesn't increase conversion.
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**
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**Includes:** text reveal; parallax; masked typography; image reveal; hover cards; SVG motion; scroll storytelling; magnetic buttons; animated mockups; cinematic section transitions; animated gradient background; background noise; per-section reveal; staggered animations.
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**
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**Recommended stack:** Framer Motion/Motion for declarative React UI; GSAP + ScrollTrigger/SplitText for scroll storytelling, pinning, and advanced text reveal (free since v3.13); anime.js v4 for stagger, SVG motion, and lightweight imperative microinteractions (~10kb core, MIT).
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**Use when:**
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- performance
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- the project is an Advanced Site;
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- the audience doesn't need 3D;
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- performance is the priority;
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- the aesthetic calls for discreet sophistication;
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- 3D would look gratuitous;
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- the brand needs to look premium, not like a tech demo.
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---
|
|
@@ -1,51 +1,51 @@
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# Performance requirements + handoff template
|
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3
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-
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+
Load when closing out this skill's output: the full list of performance requirements (mobile fallback, lazy load, Core Web Vitals) and the exact handoff block template for wizz-implementation-planner.
|
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## Performance Requirements
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Every 3D, video, or advanced motion plan must include:
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- fallback
|
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|
+
- mobile fallback; poster image; `prefers-reduced-motion`; lazy load; dynamic import; WebM/MP4 compression; WebP/AVIF; particle reduction; shader limit; respected Core Web Vitals; pause offscreen; mobile crop; desktop/video split.
|
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**
|
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+
**Suggested targets:** LCP < 2.5s desktop; LCP < 3.5s mobile 4G; CLS < 0.1; INP < 200ms; controlled initial bundle; 3D/video outside the critical path when possible.
|
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## Handoff
|
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## Handoff to wizz-implementation-planner
|
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-
|
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+
At the end, always deliver a block like this:
|
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|
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|
```
|
|
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|
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## Handoff
|
|
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|
+
## Handoff to wizz-implementation-planner
|
|
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|
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[3D
|
|
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|
+
Chosen motion path:
|
|
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|
+
[real 3D / image-to-video / hybrid motion / premium 2D motion]
|
|
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22
|
|
|
23
|
-
Assets
|
|
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|
+
Assets needed:
|
|
24
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|
- [asset 1]
|
|
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25
|
- [asset 2]
|
|
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|
|
|
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|
-
|
|
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|
+
Expected files:
|
|
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|
- hero.webm
|
|
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|
- hero.mp4
|
|
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|
- hero-poster.webp
|
|
31
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|
- hero-mobile.webm
|
|
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|
- hero-mobile-poster.webp
|
|
33
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|
|
|
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|
-
|
|
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|
+
Recommended stack:
|
|
35
35
|
- Next.js
|
|
36
36
|
- React
|
|
37
37
|
- TypeScript
|
|
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|
- Tailwind
|
|
39
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|
- Framer Motion
|
|
40
|
-
- React Three Fiber,
|
|
41
|
-
- Three.js,
|
|
40
|
+
- React Three Fiber, if needed
|
|
41
|
+
- Three.js, if needed
|
|
42
42
|
|
|
43
43
|
Implementation notes:
|
|
44
|
-
- [
|
|
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|
+
- [notes]
|
|
45
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|
|
|
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|
Performance constraints:
|
|
47
|
-
- [
|
|
47
|
+
- [notes]
|
|
48
48
|
|
|
49
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|
Fallback:
|
|
50
|
-
- [
|
|
50
|
+
- [notes]
|
|
51
51
|
```
|
|
@@ -1,13 +1,13 @@
|
|
|
1
1
|
# Wizz Offer Forge
|
|
2
2
|
|
|
3
|
-
|
|
3
|
+
Direct-response offer engineering skill for the Wizz Method.
|
|
4
4
|
|
|
5
|
-
##
|
|
6
|
-
|
|
5
|
+
## Overview
|
|
6
|
+
Converts audience research (VoC, Lexicon, Awareness Levels) and the mentorship methodology into a complete offer specification document (`OFFER-SPEC.md`), ready to feed paid traffic campaigns and copywriting.
|
|
7
7
|
|
|
8
|
-
##
|
|
9
|
-
- `SKILL.md`:
|
|
10
|
-
- `references/mecanismo-unico.md`:
|
|
11
|
-
- `references/empilhamento-valor.md`:
|
|
12
|
-
- `references/garantia-reversa.md`:
|
|
13
|
-
- `references/ponte-trafego.md`:
|
|
8
|
+
## Architecture
|
|
9
|
+
- `SKILL.md`: 6-step deterministic workflow.
|
|
10
|
+
- `references/mecanismo-unico.md`: Differentiation and root-cause framework.
|
|
11
|
+
- `references/empilhamento-valor.md`: Value equation and anti-objection bonuses.
|
|
12
|
+
- `references/garantia-reversa.md`: Risk reversal and security.
|
|
13
|
+
- `references/ponte-trafego.md`: Connection to paid media creatives.
|
|
@@ -1,100 +1,100 @@
|
|
|
1
1
|
---
|
|
2
2
|
name: wizz-offer-forge
|
|
3
|
-
description:
|
|
3
|
+
description: Forges irresistible direct-response and info-product offers by integrating a unique mechanism, offer thesis, value stacking, reverse guarantee, price anchoring, and a creative matrix for paid traffic. Use when the user wants to create a new offer from scratch, restructure an existing offer that isn't converting, stack high-perception bonuses, define an aggressive guarantee, or translate audience research (Piva/VoC) into a sales machine. Do NOT use for raw audience research (use pesquisa-de-publico-do-piva) or final page copywriting (use wizz-copywriting).
|
|
4
4
|
---
|
|
5
5
|
|
|
6
6
|
# Wizz Offer Forge
|
|
7
7
|
|
|
8
|
-
|
|
8
|
+
An offer engineering and forging system for direct traffic and info products. Converts raw market data and latent pain points into a high-conversion offer architecture, shielded against objections and ready to scale in paid media.
|
|
9
9
|
|
|
10
|
-
##
|
|
10
|
+
## What this skill delivers
|
|
11
11
|
|
|
12
|
-
|
|
13
|
-
1. **
|
|
14
|
-
2. **
|
|
15
|
-
3. **Core Deliverable +
|
|
16
|
-
4. **
|
|
17
|
-
5. **
|
|
18
|
-
6. **
|
|
19
|
-
7. **
|
|
12
|
+
A master artifact `OFFER-SPEC.md` containing:
|
|
13
|
+
1. **Offer Thesis & Central Promise** (The Big Hook and the Tangible Result within a Timeframe).
|
|
14
|
+
2. **Dual Unique Mechanism** (Cause Mechanism + Solution Mechanism).
|
|
15
|
+
3. **Core Deliverable + Value Stacking** (Main Product + Anti-Objection Bonuses).
|
|
16
|
+
4. **Price Anchoring, Plan Modeling & Order Bumps / Upsells**.
|
|
17
|
+
5. **Reverse Guarantee / Risk Inversion** (Zero Risk or Double Gain).
|
|
18
|
+
6. **Traffic Bridge: Hook Matrix and Creative Angles**.
|
|
19
|
+
7. **Measurement Plan** (minimum events, UTM standard, per-transition targets, hypothesis, and the number that disproves the offer).
|
|
20
20
|
|
|
21
|
-
##
|
|
21
|
+
## Offer-Forging Principles
|
|
22
22
|
|
|
23
|
-
- **
|
|
24
|
-
- **
|
|
25
|
-
- **
|
|
26
|
-
- **
|
|
23
|
+
- **Clarity beats empty creativity:** If the prospect has to think to understand what they get, the offer is dead.
|
|
24
|
+
- **A Unique Mechanism gives new hope:** The audience already tried and failed. The reason for their previous failure wasn't their incompetence — it was the lack of your Mechanism.
|
|
25
|
+
- **Bonuses that kill the next pain point:** Each bonus in the stack must solve the immediate obstacle that arises right after the customer buys the main product.
|
|
26
|
+
- **Inverted risk:** The cost of inaction must feel infinitely bigger than the financial risk of buying.
|
|
27
27
|
|
|
28
|
-
##
|
|
28
|
+
## Workflow
|
|
29
29
|
|
|
30
|
-
###
|
|
30
|
+
### Step 0 — Input Gathering & Ambition
|
|
31
31
|
|
|
32
|
-
**
|
|
32
|
+
**Before asking anything, read what already exists.** A good offer is born from the result of the previous one, not from a blank page.
|
|
33
33
|
|
|
34
|
-
|
|
34
|
+
If the `cerebro` skill is installed, run `/cerebro ver` for the project and grep by theme in `_decisions/`. Look specifically for: a previous offer to the same audience, a price already tested, a guarantee already used, and any logged decision that forbids a certain path. Bring back what you found as input and state in your reply where it came from. Without the skill installed, skip this block and proceed with the questions below.
|
|
35
35
|
|
|
36
|
-
|
|
37
|
-
1. **
|
|
38
|
-
2. **
|
|
39
|
-
3. **
|
|
36
|
+
Then, consult existing context or ask the user:
|
|
37
|
+
1. **Prior Audience Research:** Is there a report from the `pesquisa-de-publico-do-piva` skill or VoC notes? If so, import it as primary input. If not, define the Avatar, Latent Pain, and initial Awareness Level.
|
|
38
|
+
2. **Business Model:** Low-ticket (R$ 10 to R$ 97), Mid front-end (R$ 197 to R$ 497), or High-ticket / Mentorship (R$ 1,000 to R$ 10,000+)?
|
|
39
|
+
3. **Delivery Vehicle:** Recorded course, community, templates/tools, live mentorship, SaaS, or hybrid?
|
|
40
40
|
|
|
41
|
-
###
|
|
41
|
+
### Step 0.5 — The Local Ruler Takes Precedence
|
|
42
42
|
|
|
43
|
-
|
|
43
|
+
If the `wizz-lowticket-metodologia` skill is installed in this project, read its INDEX entries for **offer, price, and guarantee** and use those values as the ruler above this skill's defaults (price ranges, upsell multiplier, guarantee period). State in your reply which ruler is in effect. Where the local ruler contradicts this skill, **the local ruler wins**.
|
|
44
44
|
|
|
45
|
-
|
|
45
|
+
Without that skill installed, follow this skill's defaults. Nothing changes.
|
|
46
46
|
|
|
47
|
-
###
|
|
47
|
+
### Step 1 — Distilling the Unique Mechanism
|
|
48
48
|
|
|
49
|
-
|
|
50
|
-
- **
|
|
51
|
-
- **
|
|
49
|
+
Consult `references/mecanismo-unico.md`:
|
|
50
|
+
- **Cause Mechanism (The Hidden Villain):** The real, non-obvious reason the customer hasn't gotten results so far with traditional methods.
|
|
51
|
+
- **Solution Mechanism (The Proprietary Vehicle):** The named process, method, or framework that makes the result predictable and simple.
|
|
52
52
|
|
|
53
|
-
###
|
|
53
|
+
### Step 2 — The Big Promise & Positioning
|
|
54
54
|
|
|
55
|
-
|
|
55
|
+
Formulate the Primary Promise in 1 high-impact sentence:
|
|
56
56
|
`[Resultado Específico Desejado] em [Prazo Crível] sem [Principal Dor / Sacrifício Odiado].`
|
|
57
57
|
|
|
58
|
-
###
|
|
58
|
+
### Step 3 — Value Stacking & Bonus Matrix
|
|
59
59
|
|
|
60
|
-
|
|
61
|
-
- **
|
|
62
|
-
- **
|
|
63
|
-
- **
|
|
64
|
-
- **
|
|
65
|
-
- **
|
|
66
|
-
- **Order Bump
|
|
60
|
+
Consult `references/empilhamento-valor.md`:
|
|
61
|
+
- **Main Product:** The fastest, most direct path to the result.
|
|
62
|
+
- **Bonus 1 (Speed):** Templates, shortcuts, ready-made checklists that shorten execution.
|
|
63
|
+
- **Bonus 2 (Objection Breaker):** Eliminates the biggest excuse not to buy.
|
|
64
|
+
- **Bonus 3 (Shielding / Security):** How to avoid the most common mistake or what to do in case of a setback.
|
|
65
|
+
- **Bonus 4 (Next Level):** What to do after hitting the first milestone.
|
|
66
|
+
- **Strategic Order Bump:** A high-margin impulse add-on (30-50% take rate).
|
|
67
67
|
|
|
68
|
-
###
|
|
68
|
+
### Step 4 — Price Anchoring & Reverse Guarantee
|
|
69
69
|
|
|
70
|
-
|
|
71
|
-
-
|
|
72
|
-
- **
|
|
73
|
-
- **
|
|
70
|
+
Consult `references/garantia-reversa.md`:
|
|
71
|
+
- Total stacked price vs. anchor price vs. real launch/scale price.
|
|
72
|
+
- **Unconditional Guarantee:** 7, 15, or 30 days, no friction.
|
|
73
|
+
- **Aggressive Conditional Guarantee (Risk Inversion):** "Se você aplicar o método X por Y dias e não atingir Z, devolvo 100% do seu dinheiro + R$ 100 do meu bolso pelo seu tempo perdido."
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74
74
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75
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-
###
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75
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+
### Step 5 — Traffic Bridge & Ad Angles
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76
76
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77
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-
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78
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-
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1. *
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2. *
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3. *
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82
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4. *
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77
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Consult `references/ponte-trafego.md`:
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78
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+
- Map 3 to 5 direct hooks to feed `wizz-ad-creative` and `wizz-paid-ads` in `traffic-masters` (Pedro Sobral / Molly Pittman / Ad Midas):
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79
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+
1. *Pattern Interrupt / Villain Revealed Hook*
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80
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+
2. *Common Mistake / Quick Test Hook*
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81
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+
3. *Mechanism Demo Hook*
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82
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+
4. *Transformation Story / Case Hook*
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83
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84
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###
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84
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+
### Step 6 — Measurement Plan
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85
85
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86
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-
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86
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+
Consult `references/plano-de-medicao.md`.
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87
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88
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-
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88
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An offer with no definition of success can't be diagnosed later: when it doesn't convert, nobody knows whether the hole was in the creative, the page, checkout, or the offer itself. This step closes that gap while the promise is still fresh.
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89
89
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90
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Derive
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- **
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92
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- **
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- **
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94
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- **
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90
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+
Derive from the offer itself, without inventing a number:
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91
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+
- **Minimum events** that need to exist to measure this promise.
|
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92
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+
- **UTM standard** per entry channel.
|
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93
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+
- **Per-funnel-transition targets**, calibrated for this ticket, with the source of the ruler stated.
|
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94
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+
- **The main hypothesis** in one sentence, and **the number that disproves the offer**.
|
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95
95
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|
|
96
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-
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96
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+
If the `wizz-tracking-audit` skill is installed, delegate implementation and verification to it: here you state what needs to be true, there it gets proven.
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###
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98
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+
### Step 7 — Compilation and Delivery
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99
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100
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-
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100
|
+
Save the final artifact at `{output_folder}/offers/OFFER-[NOME_SLUG].md` and present an executive summary with the 4 decision points for immediate user validation.
|
|
@@ -1,25 +1,25 @@
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#
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# Value Stacking & Bonus Matrix
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`
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3
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The perceived value of an offer follows the Value Equation (Alex Hormozi):
|
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4
|
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`Value = (Dream Outcome × Perceived Likelihood of Achievement) / (Time to Result × Effort and Sacrifice)`
|
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5
5
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To maximize value and justify the price with ease:
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## 1.
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## 1. Core Product (The Core)
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9
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- Focus on simplicity and fast delivery of the primary result.
|
|
10
|
+
- Fewer theory classes, more step-by-step implementation.
|
|
11
11
|
|
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12
|
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## 2.
|
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12
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+
## 2. The 4-Bonus Strategic Matrix
|
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13
13
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|
|
14
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+
Each bonus must serve a specific psychological purpose:
|
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16
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| Bonus Type | Goal | Examples |
|
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|---|---|---|
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| **
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| **
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| **
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| **
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| **Bonus 1: Speed** | Reduces time to the first win | Templates prontos, planilhas automáticas, scripts copiar-e-colar |
|
|
19
|
+
| **Bonus 2: Objection Breaker** | Eliminates the biggest excuse not to buy | "Guia para quem não entende nada de tecnologia", "Como fazer sem equipe" |
|
|
20
|
+
| **Bonus 3: Shielding / Security** | Provides support against setbacks | Checklist de auditoria, guia anti-bloqueio, playbook de emergência |
|
|
21
|
+
| **Bonus 4: Next Level** | Shows what to do after the initial win | Treinamento avançado de escala, automação de processos |
|
|
22
22
|
|
|
23
|
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## 3. Order Bump (
|
|
24
|
-
-
|
|
25
|
-
-
|
|
23
|
+
## 3. Order Bump (30-50% Take Rate)
|
|
24
|
+
- An impulse add-on priced between 20% and 40% of the core product's value.
|
|
25
|
+
- It shouldn't be essential to the core's functioning (so it doesn't feel like blackmail), but it should be irresistibly convenient (e.g., *Pack de 100 Criativos Editáveis*, *Acesso Vitalício*, *Templates Canva Prontos*).
|
|
@@ -1,22 +1,22 @@
|
|
|
1
|
-
#
|
|
1
|
+
# Risk Reversal & Total Risk Inversion
|
|
2
2
|
|
|
3
|
-
|
|
3
|
+
The guarantee isn't just a legal formality; it's the main conversion lever at the final purchase decision stage.
|
|
4
4
|
|
|
5
|
-
## 1.
|
|
5
|
+
## 1. Guarantee Levels
|
|
6
6
|
|
|
7
|
-
###
|
|
8
|
-
- 7
|
|
9
|
-
-
|
|
10
|
-
-
|
|
7
|
+
### Level 1: Unconditional (Standard)
|
|
8
|
+
- 7 to 30 days.
|
|
9
|
+
- Full refund with no questions asked and no friction.
|
|
10
|
+
- Eliminates the initial fear of buying from a stranger.
|
|
11
11
|
|
|
12
|
-
###
|
|
13
|
-
-
|
|
14
|
-
-
|
|
12
|
+
### Level 2: Conditional High-Performance
|
|
13
|
+
- Requires the customer to show they implemented the steps (watched the lessons, filled in the spreadsheets, launched the campaign).
|
|
14
|
+
- If they implemented it and got no result within 30 to 90 days, they receive individual support or a 100% refund.
|
|
15
15
|
|
|
16
|
-
###
|
|
17
|
-
-
|
|
18
|
-
- *
|
|
16
|
+
### Level 3: Reverse Guarantee / Positive Risk (The Hormozi Guarantee)
|
|
17
|
+
- The creator takes on more risk than the customer.
|
|
18
|
+
- *Example:* "Se você aplicar o método durante 60 dias e não dobrar o seu retorno em tráfego, devolvemos 100% do valor pago + R$ 200 via PIX pelo seu tempo investido."
|
|
19
19
|
|
|
20
|
-
## 2.
|
|
21
|
-
-
|
|
22
|
-
-
|
|
20
|
+
## 2. Safety and Feasibility Rules
|
|
21
|
+
- Only use the Level 3 Reverse Guarantee if your product has a provenly effective method and clear criteria for verifying execution.
|
|
22
|
+
- Clarity of terms protects the producer from fraud and generates extreme authority in the market.
|