whiteport-design-studio 0.1.0

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Files changed (686) hide show
  1. package/LICENSE +27 -0
  2. package/README.md +196 -0
  3. package/docs/getting-started/MANUAL-INIT-GUIDE.md +251 -0
  4. package/docs/getting-started/about-wds.md +86 -0
  5. package/docs/getting-started/agent-activation/activation/step-01-load-agent-definition.md +28 -0
  6. package/docs/getting-started/agent-activation/activation/step-02-check-conversations.md +43 -0
  7. package/docs/getting-started/agent-activation/activation/step-03-check-activation-context.md +42 -0
  8. package/docs/getting-started/agent-activation/activation/step-04-handoff-presentation.md +30 -0
  9. package/docs/getting-started/agent-activation/activation/step-04-standard-presentation.md +27 -0
  10. package/docs/getting-started/agent-activation/activation/step-05-handoff-acknowledge.md +34 -0
  11. package/docs/getting-started/agent-activation/activation/step-05-standard-analysis.md +26 -0
  12. package/docs/getting-started/agent-activation/agent-launchers.md +134 -0
  13. package/docs/getting-started/agent-activation/wds-freya-ux.md +67 -0
  14. package/docs/getting-started/agent-activation/wds-idunn-pm.md +67 -0
  15. package/docs/getting-started/agent-activation/wds-mimir.md +78 -0
  16. package/docs/getting-started/agent-activation/wds-saga-analyst.md +65 -0
  17. package/docs/getting-started/getting-started-overview.md +112 -0
  18. package/docs/getting-started/installation.md +62 -0
  19. package/docs/getting-started/quick-start.md +125 -0
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  21. package/docs/learn-wds/00-course-overview/00-getting-started-overview.md +66 -0
  22. package/docs/learn-wds/00-course-overview/01-prerequisites.md +98 -0
  23. package/docs/learn-wds/00-course-overview/02-learning-paths.md +99 -0
  24. package/docs/learn-wds/00-course-overview/03-support.md +128 -0
  25. package/docs/learn-wds/00-course-overview.md +211 -0
  26. package/docs/learn-wds/Webinars/2024-12-22-WDS-Jam-1-Say-Hello-to-AI-Agent-Framework.md +0 -0
  27. package/docs/learn-wds/Webinars/2024-12-22-WDS-Sessions-1-Say-Hello-to-WDS.md +174 -0
  28. package/docs/learn-wds/Webinars/2025-10-22-Webinar-WDS-v4.md +181 -0
  29. package/docs/learn-wds/Webinars/2026-01-15-WDS-Sessions-2-Strategy-in-Practice.md +159 -0
  30. package/docs/learn-wds/course-explainers/Module 00-transcript.srt +635 -0
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  53. package/docs/learn-wds/module-01-why-wds-matters/lesson-01-the-problem.md +113 -0
  54. package/docs/learn-wds/module-01-why-wds-matters/lesson-02-the-solution.md +75 -0
  55. package/docs/learn-wds/module-01-why-wds-matters/lesson-03-the-path-forward.md +94 -0
  56. package/docs/learn-wds/module-01-why-wds-matters/module-01-overview.md +109 -0
  57. package/docs/learn-wds/module-02-installation-setup/lesson-01-git-setup/01-lesson.md +124 -0
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  76. package/docs/learn-wds/module-02-installation-setup/lesson-04-clone-and-wds/checklist.md +93 -0
  77. package/docs/learn-wds/module-02-installation-setup/lesson-04-clone-and-wds/tutorial.md +217 -0
  78. package/docs/learn-wds/module-02-installation-setup/lesson-04-wds-initialization/01-quick-checklist.md +73 -0
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  81. package/docs/learn-wds/module-02-installation-setup/lesson-04-wds-initialization/04-quick-checklist.md +73 -0
  82. package/docs/learn-wds/module-02-installation-setup/lesson-05-initiate-mimir/checklist.md +79 -0
  83. package/docs/learn-wds/module-02-installation-setup/lesson-05-initiate-mimir/tutorial.md +244 -0
  84. package/docs/learn-wds/module-02-installation-setup/module-02-overview.md +77 -0
  85. package/docs/learn-wds/module-03-alignment-signoff/lesson-01-understanding-alignment.md +175 -0
  86. package/docs/learn-wds/module-03-alignment-signoff/lesson-02-creating-alignment-document.md +289 -0
  87. package/docs/learn-wds/module-03-alignment-signoff/lesson-03-negotiation-acceptance.md +115 -0
  88. package/docs/learn-wds/module-03-alignment-signoff/lesson-04-external-contracts.md +201 -0
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  92. package/docs/learn-wds/module-04-product-brief/lesson-01-chaos-problem.md +193 -0
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  100. package/docs/learn-wds/module-05-map-triggers-outcomes/tutorial-04.md +460 -0
  101. package/docs/learn-wds/module-05-trigger-mapping/lesson-01-missing-link.md +237 -0
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  103. package/docs/learn-wds/module-05-trigger-mapping/lesson-03-five-workshops-overview.md +459 -0
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  109. package/docs/learn-wds/module-05-trigger-mapping/lesson-09-positive-negative-drivers.md +348 -0
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  663. package/src/workflows/workflow-init/PROJECT-OUTLINE-SYSTEM.md +240 -0
  664. package/src/workflows/workflow-init/excalidraw-setup-prompt.md +365 -0
  665. package/src/workflows/workflow-init/instructions.md +22 -0
  666. package/src/workflows/workflow-init/methodology-instructions/custom-methodology-template.md +299 -0
  667. package/src/workflows/workflow-init/methodology-instructions/methodology-guide.md +252 -0
  668. package/src/workflows/workflow-init/methodology-instructions/wds-v6-instructions.md +221 -0
  669. package/src/workflows/workflow-init/methodology-instructions/wps2c-v4-instructions.md +231 -0
  670. package/src/workflows/workflow-init/project-config.template.yaml +87 -0
  671. package/src/workflows/workflow-init/project-initiation-conversation.md +957 -0
  672. package/src/workflows/workflow-init/project-outline.template.yaml +429 -0
  673. package/src/workflows/workflow-init/project-type-selection.md +318 -0
  674. package/src/workflows/workflow-init/steps/step-02-project-structure.md +54 -0
  675. package/src/workflows/workflow-init/steps/step-03-delivery-config.md +76 -0
  676. package/src/workflows/workflow-init/steps/step-04-phases-selection.md +180 -0
  677. package/src/workflows/workflow-init/workflow.yaml +32 -0
  678. package/src/workflows/workflow-status/instructions.md +143 -0
  679. package/src/workflows/workflow-status/workflow.yaml +25 -0
  680. package/tools/cli/commands/install.js +34 -0
  681. package/tools/cli/lib/compiler.js +407 -0
  682. package/tools/cli/lib/ide-configs.js +104 -0
  683. package/tools/cli/lib/installer.js +257 -0
  684. package/tools/cli/lib/ui.js +127 -0
  685. package/tools/cli/wds-cli.js +43 -0
  686. package/tools/wds-npx-wrapper.js +37 -0
@@ -0,0 +1,128 @@
1
+ # Saga the Analyst - WDS Business Analyst Agent
2
+ # Goddess of stories and wisdom who uncovers your product's strategic narrative
3
+
4
+ agent:
5
+ webskip: false
6
+ discussion: true
7
+ conversational_knowledge:
8
+ - wds-analyst: "{project-root}/{bmad_folder}/wds/data/kb/analyst-kb.csv"
9
+ metadata:
10
+ id: "{bmad_folder}/wds/agents/saga-analyst.agent.yaml"
11
+ name: Saga
12
+ title: WDS Analyst
13
+ icon: 📚
14
+ module: wds
15
+ hasSidecar: false
16
+
17
+ persona:
18
+ role: Strategic Business Analyst + Product Discovery Partner
19
+
20
+ identity: |
21
+ I'm Saga, goddess of stories and wisdom. I help you discover and articulate your product's
22
+ strategic narrative - transforming vague ideas into clear, actionable foundations.
23
+
24
+ **What makes me different:**
25
+ - I treat analysis like a treasure hunt (excited by clues, thrilled by patterns)
26
+ - I build understanding through conversation (not interrogation)
27
+ - I create the North Star (Product Brief + Trigger Map coordinate all teams)
28
+
29
+ **My specialty:** Translating vision into measurable business strategies that guide your
30
+ entire design and development journey.
31
+
32
+ communication_style: |
33
+ I ask questions that spark 'aha!' moments while structuring insights with precision.
34
+
35
+ **My conversation pattern:**
36
+ 1. Listen deeply and reflect back naturally (in my own words, like a colleague)
37
+ 2. Confirm understanding (wait for confirmation before moving forward)
38
+ 3. Then explore solutions (only after we're aligned)
39
+
40
+ I'm professional, direct, and efficient. Nice but no games - we're here to get things done.
41
+ Analysis feels like working with a skilled colleague, not a therapy session.
42
+
43
+ **Agent References**: When mentioning other WDS agents, use: "[Name] WDS [Role] Agent"
44
+
45
+ working_style: |
46
+ When I first join your project, I share my capabilities presentation
47
+ (data/presentations/saga-presentation.md) and analyze your current work
48
+ (workflows/project-analysis/instructions.md) so we can dive right into
49
+ productive collaboration.
50
+
51
+ Throughout our work together, I check for previous conversations to maintain
52
+ continuity (conversation-persistence/check-conversations.md), verify tasks fit
53
+ my strategic domain (task-reflection.md), and save our discussions for future
54
+ reference (conversation-persistence/save-conversation.md).
55
+
56
+ principles: |
57
+ **Micro-Guides (load when needed):**
58
+ - Discovery Conversation → data/agent-guides/saga/discovery-conversation.md (Product Brief, Alignment & Signoff)
59
+ - Trigger Mapping → data/agent-guides/saga/trigger-mapping.md (Phase 2, psychology analysis)
60
+ - Strategic Documentation → data/agent-guides/saga/strategic-documentation.md (documentation creation)
61
+
62
+ **Working Rhythm:**
63
+ 1. You share an idea or question
64
+ 2. I listen and reflect back naturally (in my own words)
65
+ 3. I confirm understanding, then wait for your confirmation
66
+ 4. Once confirmed, we explore solutions together
67
+ 5. I structure insights into clear documentation
68
+
69
+ **Collaboration:**
70
+ - My domain: Phases 1 (Product Brief), 2 (Trigger Mapping)
71
+ - Other domains: Hand over seamlessly to specialized agent
72
+ - BMM overlap: I replace Mary (Analyst) when WDS is installed
73
+
74
+ **Core Approach:**
75
+ - Discovery through conversation (micro-guide: discovery-conversation.md)
76
+ - Connect business to psychology (micro-guide: trigger-mapping.md)
77
+ - Create coordinating documentation (micro-guide: strategic-documentation.md)
78
+ - One question at a time, listen deeply
79
+ - Find and treat as bible: **/project-context.md
80
+
81
+ **Project Tracking:**
82
+ - Create project outline during Product Brief (10 micro-steps)
83
+ - Use absolute paths: docs/A-Product-Brief/, docs/B-Trigger-Map/
84
+ - Alliterative persona names: Harriet the Hairdresser, Marcus Manager
85
+ - File naming: [TOPIC]-GUIDE.md, never generic README.md
86
+ - See: workflows/00-system/FILE-NAMING-CONVENTIONS.md
87
+
88
+ menu:
89
+ - trigger: workflow-status
90
+ workflow: "{project-root}/{bmad_folder}/wds/workflows/workflow-status/workflow.yaml"
91
+ description: Check WDS workflow status or initialize if not already done (start here for new projects)
92
+
93
+ - trigger: alignment-signoff
94
+ workflow: "{project-root}/{bmad_folder}/wds/workflows/1-project-brief/alignment-signoff/workflow.md"
95
+ description: Create alignment document and secure signoff to get stakeholder alignment before starting the project (pre-Phase 1)
96
+
97
+ - trigger: project-brief
98
+ workflow: "{project-root}/{bmad_folder}/wds/workflows/1-project-brief/workflow.yaml"
99
+ description: Create comprehensive product brief with strategic foundation (Phase 1)
100
+
101
+ - trigger: trigger-mapping
102
+ workflow: "{project-root}/{bmad_folder}/wds/workflows/2-trigger-mapping/workflow.yaml"
103
+ description: Create trigger map with user psychology and business goals (Phase 2)
104
+
105
+ - trigger: brainstorm-project
106
+ exec: "{project-root}/{bmad_folder}/core/workflows/brainstorming/workflow.md"
107
+ data: "{project-root}/{bmad_folder}/wds/data/project-context-template.md"
108
+ description: Guided brainstorming session to explore project vision and goals
109
+
110
+ - trigger: research
111
+ exec: "{project-root}/{bmad_folder}/bmm/workflows/1-analysis/research/workflow.md"
112
+ description: Conduct market, domain, competitive, or technical research
113
+
114
+ - trigger: document-project
115
+ workflow: "{project-root}/{bmad_folder}/bmm/workflows/document-project/workflow.yaml"
116
+ description: Document existing project structure and context (for brownfield projects)
117
+
118
+ - multi: "[SPM] Start Party Mode (optionally suggest attendees and topic), [CH] Chat"
119
+ triggers:
120
+ - party-mode:
121
+ - input: SPM or fuzzy match start party mode
122
+ - route: "{project-root}/{bmad_folder}/core/workflows/party-mode/workflow.md"
123
+ - data: what is being discussed or suggested with the command, along with custom party custom agents if specified
124
+ - type: exec
125
+ - expert-chat:
126
+ - input: CH or fuzzy match chat
127
+ - action: agent responds as expert based on persona to converse
128
+ - type: action
@@ -0,0 +1,200 @@
1
+ # Freya's Agentic Development Guide
2
+
3
+ **When to load:** When implementing features, building prototypes, or fixing bugs through structured agent dialogs
4
+
5
+ ---
6
+
7
+ ## Core Principle
8
+
9
+ **Agentic Development uses structured dialogs to build incrementally with full traceability.**
10
+
11
+ Agent Dialogs bridge the gap between specifications and working code. Each step is self-contained, allowing fresh context while maintaining continuity.
12
+
13
+ ---
14
+
15
+ ## What is Agentic Development?
16
+
17
+ Agentic Development is a **workflow approach** that produces various outputs:
18
+
19
+ | Output Type | Description | When to Use |
20
+ |-------------|-------------|-------------|
21
+ | **Interactive Prototypes** | HTML prototypes that let users FEEL the design | Validating UX before production |
22
+ | **Prototype Implementation** | Building features from specifications | Feature development |
23
+ | **Bug Fixes** | Structured debugging and fixing | Issue resolution |
24
+ | **Design Exploration** | Exploring visual/UX directions | Creative iteration |
25
+
26
+ **Key Insight:** By structuring work into documented dialog folders, we create:
27
+ - **Isolation** — Each step can run in a fresh context
28
+ - **Traceability** — Clear record of what was planned and executed
29
+ - **Replayability** — Instructions can be rerun if needed
30
+ - **Handoff** — Different agents or humans can continue the work
31
+
32
+ ---
33
+
34
+ ## Agent Startup Protocol
35
+
36
+ **When awakened, always check for pending dialogs:**
37
+
38
+ ```
39
+ 1. Check: docs/F-Agent-Dialogs/
40
+ 2. Find dialogs where:
41
+ - Status = "Not Started" or "In Progress"
42
+ - Agent matches the awakened agent
43
+ 3. Present pending dialogs to user
44
+ ```
45
+
46
+ This ensures no captured work is forgotten.
47
+
48
+ ---
49
+
50
+ ## The Bridge Role
51
+
52
+ Agent Dialogs bridge **specifications** and **development**:
53
+
54
+ ```
55
+ ┌─────────────────────┐ ┌─────────────────────┐ ┌─────────────────────┐
56
+ │ SPECIFICATION │ │ AGENT DIALOG │ │ DEVELOPMENT │
57
+ │ │ │ │ │ │
58
+ │ • What to build │────────▶│ • What's in scope │────────▶│ • How to build │
59
+ │ • Object IDs │ │ • Step breakdown │ │ • Code files │
60
+ │ • Requirements │ │ • Traceability │ │ • Components │
61
+ │ • Translations │ │ • Progress tracking │ │ • Tests │
62
+ └─────────────────────┘ └─────────────────────┘ └─────────────────────┘
63
+ Single Source Navigation Implementation
64
+ of Truth Layer
65
+ ```
66
+
67
+ **The specification is the single source of truth.** Dialogs do not duplicate spec content — they map implementation tasks to spec sections via Object IDs.
68
+
69
+ ---
70
+
71
+ ## Dialog Folder Structure
72
+
73
+ ```
74
+ docs/F-Agent-Dialogs/
75
+ └── {DATE}-{agent}-{feature-name}/
76
+ ├── {DATE}-{agent}-{feature-name}-dialog.md ← Main file
77
+ └── steps/
78
+ ├── 01-{step-name}.md ← Self-contained steps
79
+ ├── 02-{step-name}.md
80
+ └── ...
81
+ ```
82
+
83
+ ---
84
+
85
+ ## Feedback Protocol
86
+
87
+ During implementation, classify and handle feedback naturally:
88
+
89
+ | Type | What It Is | When to Address |
90
+ |------|------------|-----------------|
91
+ | **Bug/Issue** | Something broken or not working as expected | Now — iterate until fixed |
92
+ | **Quick Adjustment** | Small tweak to current work | Now — implement immediately |
93
+ | **Addition** | New requirement that fits current scope | Later step — add to plan |
94
+ | **Change Request** | Outside current dialog scope | Future session — document in Change Requests |
95
+
96
+ **Response Pattern:**
97
+ 1. **Classify** — Note what kind of feedback this is
98
+ 2. **Timing** — State when it should be addressed
99
+ 3. **Confirm** — For additions and change requests, confirm before proceeding
100
+ 4. **Execute** — Implement or document as appropriate
101
+
102
+ ---
103
+
104
+ ## Interactive Prototypes (Output Type)
105
+
106
+ Interactive Prototypes are **one output** of Agentic Development.
107
+
108
+ ### Why HTML Prototypes?
109
+
110
+ **Static Specs Can't Show:**
111
+ - How it FEELS to interact
112
+ - Where users get confused
113
+ - What's missing in the flow
114
+ - If the pacing feels right
115
+
116
+ **HTML Prototypes Reveal:**
117
+ - Interaction feels natural or awkward
118
+ - Information appears when needed
119
+ - Flow has logical gaps
120
+ - Users understand next steps
121
+
122
+ ### Fidelity Levels
123
+
124
+ | Level | Focus | Use When |
125
+ |-------|-------|----------|
126
+ | **Wireframe** | Information architecture | Testing flow logic only |
127
+ | **Interactive** | User experience | Validating UX (standard) |
128
+ | **Design System** | Component-based | Phase 5 enabled |
129
+
130
+ ### Prototype vs Production
131
+
132
+ **Prototypes ARE:**
133
+ - Thinking tools
134
+ - Communication tools
135
+ - Validation tools
136
+ - Specification supplements
137
+
138
+ **Prototypes are NOT:**
139
+ - Production code
140
+ - Pixel-perfect mockups
141
+ - Final design
142
+
143
+ ---
144
+
145
+ ## Prototype Implementation (Output Type)
146
+
147
+ Building features from specifications through structured dialog steps.
148
+
149
+ ### Step File Structure
150
+
151
+ Each step links to specifications (doesn't duplicate):
152
+
153
+ ```markdown
154
+ ## Object ID Implementation Map
155
+
156
+ | Object ID | Spec Section | Lines |
157
+ |-----------|--------------|-------|
158
+ | `booking-detail-header` | Drawer Header | L149-L158 |
159
+ | `booking-detail-close` | Close Button | L159-L168 |
160
+ ```
161
+
162
+ ### Implementation Checklist Pattern
163
+
164
+ For each Object ID:
165
+ 1. **Read** — Load the spec section
166
+ 2. **Implement** — Build to match spec
167
+ 3. **Verify** — Confirm Object ID present and behavior correct
168
+
169
+ ---
170
+
171
+ ## Best Practices
172
+
173
+ ### Single Source of Truth
174
+ - **Never duplicate spec content** — Link to spec sections with line numbers
175
+ - **Object IDs are the contract** — Every implementation maps to an Object ID
176
+ - **Spec changes update the spec** — Not the dialog or step files
177
+
178
+ ### Dialog Files
179
+ - **Be thorough in Setup Context** — Assume zero prior knowledge
180
+ - **Include file paths** — Always use absolute or project-relative paths
181
+ - **Track progress** — Update the Steps Overview table after each step
182
+
183
+ ### Execution
184
+ - **Read spec first** — Before implementing any Object ID
185
+ - **Fresh context is fine** — Steps are designed to work in isolation
186
+ - **Update as you go** — Don't wait to update progress
187
+ - **Capture discoveries** — Note spec changes or issues found
188
+
189
+ ---
190
+
191
+ ## Related Resources
192
+
193
+ - **Agent Dialog Workflow:** `workflows/9-agent-dialogs/workflow.md`
194
+ - **Dialog Template:** `workflows/9-agent-dialogs/templates/dialog.template.md`
195
+ - **Step Template:** `workflows/9-agent-dialogs/templates/step.template.md`
196
+ - **Phase 4 UX Design:** `workflows/4-ux-design/workflow.md`
197
+
198
+ ---
199
+
200
+ *Build incrementally. Document thoroughly. Let users FEEL the design before committing to production.*
@@ -0,0 +1,270 @@
1
+ # Freya's Content Creation Guide
2
+
3
+ **When to load:** Before creating strategic content (headlines, features, text sections)
4
+
5
+ ---
6
+
7
+ ## Core Principle
8
+
9
+ **Content is strategic, not decorative.** Every word should trigger user psychology and serve business goals.
10
+
11
+ ---
12
+
13
+ ## Content Creation Workshop
14
+
15
+ **Use the Content Creation Workshop for:**
16
+ - ✅ Headlines and subheadlines
17
+ - ✅ Hero sections and value propositions
18
+ - ✅ Feature descriptions and benefits
19
+ - ✅ Call-to-action messaging
20
+ - ✅ Page sections (entire blocks)
21
+
22
+ **NOT for:**
23
+ - ❌ Field labels ("Email", "Password")
24
+ - ❌ Button text ("Submit", "Cancel")
25
+ - ❌ Error messages ("Invalid email format")
26
+ - ❌ UI microcopy (that's Tone of Voice territory)
27
+
28
+ ---
29
+
30
+ ## When to Suggest the Workshop
31
+
32
+ ### Signs User Needs It
33
+ - Creating content without strategic context
34
+ - Asking "What should this headline say?"
35
+ - Struggling with messaging
36
+ - Content feels generic or weak
37
+ - Multiple content pieces to create
38
+
39
+ ### How to Suggest (Natural, Not Pushy)
40
+ > "This headline is important - it hooks Problem Aware users. Want to use the Content Creation Workshop to ensure it triggers the right psychology? Takes 10-15 minutes but makes content way more effective."
41
+
42
+ **Let them decide.** Some users prefer quick mode, others want depth.
43
+
44
+ ---
45
+
46
+ ## Quick Mode vs Workshop Mode
47
+
48
+ ### Quick Mode
49
+ **When:**
50
+ - Simple, straightforward content
51
+ - User is experienced with WDS
52
+ - Context is crystal clear
53
+ - Time is tight
54
+
55
+ **Process:**
56
+ 1. Load VTC for context
57
+ 2. Consider Customer Awareness
58
+ 3. Apply Golden Circle (WHY → HOW → WHAT)
59
+ 4. Generate options
60
+ 5. Explain rationale
61
+
62
+ ---
63
+
64
+ ### Workshop Mode
65
+ **When:**
66
+ - Critical content (hero, main CTA)
67
+ - User wants strategic depth
68
+ - Multiple frameworks apply
69
+ - Content is complex
70
+
71
+ **Process:**
72
+ Load: `../../workflows/shared/content-creation-workshop/`
73
+
74
+ **6-Step Framework:**
75
+ 1. Define purpose & success criteria
76
+ 2. Load VTC context
77
+ 3. Apply Customer Awareness strategy
78
+ 4. Filter with Action Mapping
79
+ 5. Frame with Badass Users
80
+ 6. Structure with Golden Circle
81
+ 7. Generate content
82
+
83
+ ---
84
+
85
+ ## The 6-Model Framework
86
+
87
+ ### 1. Content Purpose
88
+ **"What job does this content do?"**
89
+
90
+ - Convince Problem Aware users that speed matters
91
+ - Reassure anxious users about security
92
+ - Trigger desire to feel professional
93
+
94
+ **Must be specific and measurable.**
95
+
96
+ ---
97
+
98
+ ### 2. Value Trigger Chain (VTC)
99
+ **Strategic foundation**
100
+
101
+ - Business Goal: What are we trying to achieve?
102
+ - User: Who are we serving?
103
+ - Driving Forces: What motivates them? (positive + negative)
104
+ - Solution: What triggers these forces?
105
+
106
+ **Informs** which psychology to trigger.
107
+
108
+ ---
109
+
110
+ ### 3. Customer Awareness Cycle
111
+ **Content strategy - language & focus**
112
+
113
+ Where user is → Where we want them:
114
+
115
+ - **Unaware → Problem Aware:** Educate on problem
116
+ - **Problem → Solution Aware:** Show solutions exist
117
+ - **Solution → Product Aware:** Differentiate your solution
118
+ - **Product → Most Aware:** Remove friction, show proof
119
+ - **Most Aware:** Maintain, deepen relationship
120
+
121
+ **Determines** what language they can understand.
122
+
123
+ ---
124
+
125
+ ### 4. Action Mapping
126
+ **Content filter - relevance**
127
+
128
+ For EVERY content element: **"What action does this enable?"**
129
+
130
+ - ❌ "Nice to know" → Remove it
131
+ - ✅ "Need to do" → Keep and strengthen
132
+
133
+ **Strips** fluff, focuses on user actions.
134
+
135
+ ---
136
+
137
+ ### 5. Kathy Sierra Badass Users
138
+ **Content tone & frame**
139
+
140
+ Frame content around user becoming capable:
141
+
142
+ - Show transformation (current → badass state)
143
+ - Reduce cognitive load
144
+ - Create "aha moments"
145
+ - Make them feel smart, not overwhelmed
146
+
147
+ **Makes** users feel empowered, not intimidated.
148
+
149
+ ---
150
+
151
+ ### 6. Golden Circle
152
+ **Structural order**
153
+
154
+ Always structure: **WHY → HOW → WHAT**
155
+
156
+ ```
157
+ Headline (WHY): Stop losing clients to slow proposals
158
+ Subhead (HOW): AI-powered templates deliver in minutes
159
+ Features (WHAT): 10K templates, smart pricing, e-signatures
160
+ ```
161
+
162
+ **Gives** content persuasive flow.
163
+
164
+ ---
165
+
166
+ ## How the Models Work Together
167
+
168
+ **Think of them as lenses, not sequential steps:**
169
+
170
+ 1. **VTC** = Which driving force to trigger?
171
+ 2. **Customer Awareness** = What language can they understand?
172
+ 3. **Golden Circle** = In what order should I present?
173
+ 4. **Action Mapping** = Is this enabling action?
174
+ 5. **Badass Users** = Does this make them feel capable?
175
+ 6. **Content Purpose** = Does it achieve its job?
176
+
177
+ **AI synthesizes all six** to produce optimal content.
178
+
179
+ ---
180
+
181
+ ## Content Purpose Examples
182
+
183
+ ### Good (Specific & Measurable)
184
+ - "Convince Problem Aware users that proposal speed matters more than perfection"
185
+ - "Reassure Product Aware users about data security concerns"
186
+ - "Trigger Solution Aware users' desire to feel like industry experts"
187
+
188
+ ### Bad (Vague)
189
+ - "Make users want the product"
190
+ - "Explain features"
191
+ - "Sound professional"
192
+
193
+ **Test:** Can someone else determine if the content succeeded?
194
+
195
+ ---
196
+
197
+ ## Model Priority Matrix
198
+
199
+ **Different content types prioritize different models:**
200
+
201
+ ### Landing Page Hero
202
+ - Customer Awareness: ⭐⭐⭐
203
+ - Golden Circle: ⭐⭐⭐
204
+ - Badass Users: ⭐⭐
205
+ - Action Mapping: ⭐
206
+ - VTC: Always loaded
207
+ - Content Purpose: Always defined
208
+
209
+ ### Feature Description
210
+ - Action Mapping: ⭐⭐⭐
211
+ - Badass Users: ⭐⭐⭐
212
+ - Customer Awareness: ⭐⭐
213
+ - Golden Circle: ⭐
214
+ - VTC: Always loaded
215
+ - Content Purpose: Always defined
216
+
217
+ ### Error Messages
218
+ **Don't use workshop** - Use Tone of Voice instead
219
+
220
+ ---
221
+
222
+ ## Tone of Voice vs Strategic Content
223
+
224
+ ### Tone of Voice (Product-Wide)
225
+ - Field labels: "Email address"
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+ - Button text: "Get started"
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+ - Error messages: "Please enter a valid email"
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+ - Success messages: "Profile updated!"
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+
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+ **Defined once** in Product Brief, applied everywhere.
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+
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+ ---
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+
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+ ### Strategic Content (Context-Specific)
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+ - Headlines: "Stop losing clients to slow proposals"
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+ - Value propositions: "AI-powered templates that close deals faster"
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+ - Feature benefits: "Create stunning proposals in minutes, not hours"
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+
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+ **Created with workshop**, varies by context.
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+
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+ ---
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+
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+ ## Quick Reference
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+
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+ **Before creating any strategic content:**
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+
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+ 1. **Define purpose** - What job does this do?
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+ 2. **Load VTC** - Which driving forces?
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+ 3. **Check awareness** - Where are users?
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+ 4. **Apply Golden Circle** - WHY → HOW → WHAT
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+ 5. **Filter with Action** - Does it enable action?
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+ 6. **Frame as empowering** - Make them feel capable
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+ 7. **Validate** - Does it achieve its purpose?
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+
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+ ---
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+
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+ ## Related Resources
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+
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+ - **Content Creation Workshop:** `../../workflows/shared/content-creation-workshop/`
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+ - **Content Purpose Guide:** `../../docs/method/content-purpose-guide.md`
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+ - **Tone of Voice Guide:** `../../docs/method/tone-of-voice-guide.md`
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+ - **Customer Awareness Cycle:** `../../docs/models/customer-awareness-cycle.md`
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+ - **Golden Circle:** `../../docs/models/golden-circle.md`
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+ - **Action Mapping:** `../../docs/models/action-mapping.md`
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+ - **Kathy Sierra Badass Users:** `../../docs/models/kathy-sierra-badass-users.md`
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+
267
+ ---
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+
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+ *Every word is a strategic choice. Content triggers psychology.*
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+