siluzan-tso-cli 1.1.12 → 1.1.13
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +33 -29
- package/dist/index.js +2267 -1440
- package/dist/skill/SKILL.md +93 -34
- package/dist/skill/_meta.json +2 -2
- package/dist/skill/assets/campaign-create-template.json +96 -101
- package/dist/skill/references/account-analytics.md +64 -62
- package/dist/skill/references/accounts.md +130 -130
- package/dist/skill/references/clue.md +13 -13
- package/dist/skill/references/finance.md +62 -61
- package/dist/skill/references/forewarning.md +40 -39
- package/dist/skill/references/google-ads-rules/google-ads-account-audit.md +165 -161
- package/dist/skill/references/google-ads-rules/google-ads-audience-strategy.md +94 -85
- package/dist/skill/references/google-ads-rules/google-ads-campaign-optimization.md +97 -85
- package/dist/skill/references/google-ads-rules/google-ads-compliance.md +274 -272
- package/dist/skill/references/google-ads-rules/google-ads-conversion-architecture.md +97 -82
- package/dist/skill/references/google-ads-rules/google-ads-creative-optimization.md +143 -139
- package/dist/skill/references/google-ads-rules/google-ads-keyword-optimization.md +131 -128
- package/dist/skill/references/google-ads-rules/google-ads-keyword-strategy.md +175 -173
- package/dist/skill/references/google-ads-rules/google-ads-launch-plan-template.md +126 -123
- package/dist/skill/references/google-ads-rules/google-ads-pmax-guide.md +86 -73
- package/dist/skill/references/google-ads-rules/sensitive-industries.md +43 -8
- package/dist/skill/references/google-ads.md +201 -196
- package/dist/skill/references/open-account-by-media.md +23 -23
- package/dist/skill/references/open-account-google-ui.md +26 -26
- package/dist/skill/references/optimize.md +8 -8
- package/dist/skill/references/reporting.md +28 -28
- package/dist/skill/references/setup.md +10 -7
- package/dist/skill/references/tso-home.md +11 -11
- package/dist/skill/references/workflows.md +28 -26
- package/dist/skill/report-templates/README.md +22 -21
- package/dist/skill/report-templates/REPORT-WORKFLOW.md +9 -9
- package/dist/skill/report-templates/bing-period-report.md +11 -11
- package/dist/skill/report-templates/google-ads-diagnosis.md +86 -86
- package/dist/skill/report-templates/google-period-report.md +23 -23
- package/dist/skill/report-templates/report-template-academic.html +433 -341
- package/dist/skill/report-templates/report-template-dark.html +440 -257
- package/dist/skill/report-templates/report-template-formal.html +438 -288
- package/dist/skill/report-templates/report-template-mobile.html +456 -241
- package/dist/skill/report-templates/report-template-onepager.html +452 -240
- package/dist/skill/report-templates/report-template-print.html +355 -243
- package/dist/skill/report-templates/report-template.html +485 -392
- package/dist/skill/report-templates/tiktok-period-report.md +10 -10
- package/package.json +13 -13
- package/scripts/postinstall.mjs +3 -1
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<p class="mt-2 text-sm text-neutral-600">（投放数据分析 · 内部参阅）</p>
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编制单位
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<td class="border border-neutral-900 px-3 py-2">Siluzan 投放分析</td>
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报告文号
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示例账户
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统计区间
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2026-03-01 ~ 2026-03-07
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若本报告涉及 BingV2
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数据源，统计区间不得包含「今日」或「昨日」，否则接口将无法正常返回；具体以技术文档及 CLI
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说明为准。请各阅文单位在引用数据前核对统计口径。
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<h2 class="mb-3 text-lg font-bold text-neutral-900">一、执行摘要</h2>
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本部分汇总观测期内核心投放指标，包括消耗、展示、点击、转化及主要派生比率；下列数据表与图示仅供版式参考，正式文本应以业务系统导出为准。
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<div class="border-r border-neutral-900 py-2 sm:border-r-0">消耗</div>
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<div class="border-r border-neutral-900 py-2 sm:border-r">展示</div>
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<div class="border-r border-neutral-900 py-2 sm:border-r">点击</div>
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¥12,580
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<div class="border-r border-neutral-900 py-2" id="spendPct">环比 +8.2%</div>
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<td class="border border-neutral-900 px-2 py-2 text-center">1</td>
|
|
126
|
-
<td class="border border-neutral-900 px-2 py-2">消耗 (Cost)</td>
|
|
127
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">¥12,580</td>
|
|
128
|
-
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">—</td>
|
|
129
|
-
</tr>
|
|
130
|
-
<tr>
|
|
131
|
-
<td class="border border-neutral-900 px-2 py-2 text-center">2</td>
|
|
132
|
-
<td class="border border-neutral-900 px-2 py-2">展示次数 (Impressions)</td>
|
|
133
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">1,240,000</td>
|
|
134
|
-
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">—</td>
|
|
135
|
-
</tr>
|
|
136
|
-
<tr>
|
|
137
|
-
<td class="border border-neutral-900 px-2 py-2 text-center">3</td>
|
|
138
|
-
<td class="border border-neutral-900 px-2 py-2">点击次数 (Clicks)</td>
|
|
139
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">18,420</td>
|
|
140
|
-
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">CTR 1.49%</td>
|
|
141
|
-
</tr>
|
|
142
|
-
<tr>
|
|
143
|
-
<td class="border border-neutral-900 px-2 py-2 text-center">4</td>
|
|
144
|
-
<td class="border border-neutral-900 px-2 py-2">转化次数 (Conversions)</td>
|
|
145
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">312</td>
|
|
146
|
-
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">CVR —</td>
|
|
147
|
-
</tr>
|
|
148
|
-
</tbody>
|
|
149
|
-
</table>
|
|
150
|
-
</div>
|
|
151
|
-
</section>
|
|
152
|
-
|
|
153
|
-
<section class="mb-10" data-section-id="section-structure-breakdown">
|
|
154
|
-
<h2 class="mb-3 text-lg font-bold text-neutral-900">三、账户结构与分布情况</h2>
|
|
155
|
-
<div class="grid gap-6 lg:grid-cols-2">
|
|
156
|
-
<table class="w-full border-collapse border-2 border-neutral-900 text-sm">
|
|
157
|
-
<tbody>
|
|
158
|
-
<tr><td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">有效广告系列</td><td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">42</td></tr>
|
|
159
|
-
<tr><td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">广告组</td><td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">128</td></tr>
|
|
160
|
-
<tr><td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">关键字</td><td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">3.2k</td></tr>
|
|
161
|
-
<tr><td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">广告</td><td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">860</td></tr>
|
|
162
|
-
<tr><td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">投放国家</td><td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">12</td></tr>
|
|
163
|
-
<tr><td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">附加链接</td><td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">24</td></tr>
|
|
164
|
-
</tbody>
|
|
165
|
-
</table>
|
|
166
168
|
<div class="border-2 border-neutral-900 p-3">
|
|
167
|
-
<p class="mb-2 text-center text-sm font-bold"
|
|
168
|
-
|
|
169
|
+
<p class="mb-2 text-center text-sm font-bold text-neutral-900">
|
|
170
|
+
附图：关键指标趋势（示例）
|
|
171
|
+
</p>
|
|
172
|
+
<div
|
|
173
|
+
id="trendChart"
|
|
174
|
+
class="h-72 w-full min-h-[240px]"
|
|
175
|
+
role="img"
|
|
176
|
+
aria-label="关键指标趋势图"
|
|
177
|
+
></div>
|
|
169
178
|
</div>
|
|
170
|
-
</
|
|
171
|
-
</section>
|
|
179
|
+
</section>
|
|
172
180
|
|
|
173
|
-
|
|
174
|
-
|
|
175
|
-
|
|
176
|
-
|
|
177
|
-
|
|
178
|
-
|
|
179
|
-
|
|
180
|
-
|
|
181
|
-
|
|
182
|
-
|
|
183
|
-
|
|
184
|
-
|
|
185
|
-
|
|
181
|
+
<section class="mb-10" data-section-id="section-kpi-funnel">
|
|
182
|
+
<h2 class="mb-3 text-lg font-bold text-neutral-900">二、漏斗式数据概览</h2>
|
|
183
|
+
<div class="overflow-x-auto">
|
|
184
|
+
<table class="w-full border-collapse border-2 border-neutral-900 text-sm">
|
|
185
|
+
<thead>
|
|
186
|
+
<tr class="bg-neutral-100">
|
|
187
|
+
<th class="border border-neutral-900 px-2 py-2 text-center font-bold">步骤</th>
|
|
188
|
+
<th class="border border-neutral-900 px-2 py-2 text-center font-bold">指标</th>
|
|
189
|
+
<th class="border border-neutral-900 px-2 py-2 text-center font-bold">数值</th>
|
|
190
|
+
<th class="border border-neutral-900 px-2 py-2 text-center font-bold">附注</th>
|
|
191
|
+
</tr>
|
|
192
|
+
</thead>
|
|
193
|
+
<tbody>
|
|
194
|
+
<tr>
|
|
195
|
+
<td class="border border-neutral-900 px-2 py-2 text-center">1</td>
|
|
196
|
+
<td class="border border-neutral-900 px-2 py-2">消耗 (Cost)</td>
|
|
197
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">
|
|
198
|
+
¥12,580
|
|
199
|
+
</td>
|
|
200
|
+
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">—</td>
|
|
201
|
+
</tr>
|
|
202
|
+
<tr>
|
|
203
|
+
<td class="border border-neutral-900 px-2 py-2 text-center">2</td>
|
|
204
|
+
<td class="border border-neutral-900 px-2 py-2">展示次数 (Impressions)</td>
|
|
205
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">
|
|
206
|
+
1,240,000
|
|
207
|
+
</td>
|
|
208
|
+
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">—</td>
|
|
209
|
+
</tr>
|
|
210
|
+
<tr>
|
|
211
|
+
<td class="border border-neutral-900 px-2 py-2 text-center">3</td>
|
|
212
|
+
<td class="border border-neutral-900 px-2 py-2">点击次数 (Clicks)</td>
|
|
213
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">
|
|
214
|
+
18,420
|
|
215
|
+
</td>
|
|
216
|
+
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">CTR 1.49%</td>
|
|
217
|
+
</tr>
|
|
218
|
+
<tr>
|
|
219
|
+
<td class="border border-neutral-900 px-2 py-2 text-center">4</td>
|
|
220
|
+
<td class="border border-neutral-900 px-2 py-2">转化次数 (Conversions)</td>
|
|
221
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">
|
|
222
|
+
312
|
|
223
|
+
</td>
|
|
224
|
+
<td class="border border-neutral-900 px-2 py-2 text-neutral-700">CVR —</td>
|
|
225
|
+
</tr>
|
|
226
|
+
</tbody>
|
|
227
|
+
</table>
|
|
228
|
+
</div>
|
|
229
|
+
</section>
|
|
186
230
|
|
|
187
|
-
|
|
188
|
-
|
|
189
|
-
|
|
190
|
-
|
|
191
|
-
|
|
192
|
-
|
|
193
|
-
|
|
194
|
-
|
|
195
|
-
|
|
196
|
-
|
|
197
|
-
|
|
198
|
-
|
|
199
|
-
|
|
200
|
-
|
|
201
|
-
|
|
202
|
-
|
|
203
|
-
|
|
204
|
-
|
|
205
|
-
|
|
206
|
-
|
|
207
|
-
|
|
208
|
-
<
|
|
209
|
-
|
|
210
|
-
|
|
211
|
-
|
|
212
|
-
|
|
213
|
-
|
|
214
|
-
|
|
215
|
-
|
|
216
|
-
<
|
|
217
|
-
|
|
218
|
-
|
|
219
|
-
|
|
220
|
-
|
|
221
|
-
|
|
231
|
+
<section class="mb-10" data-section-id="section-structure-breakdown">
|
|
232
|
+
<h2 class="mb-3 text-lg font-bold text-neutral-900">三、账户结构与分布情况</h2>
|
|
233
|
+
<div class="grid gap-6 lg:grid-cols-2">
|
|
234
|
+
<table class="w-full border-collapse border-2 border-neutral-900 text-sm">
|
|
235
|
+
<tbody>
|
|
236
|
+
<tr>
|
|
237
|
+
<td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">
|
|
238
|
+
有效广告系列
|
|
239
|
+
</td>
|
|
240
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">
|
|
241
|
+
42
|
|
242
|
+
</td>
|
|
243
|
+
</tr>
|
|
244
|
+
<tr>
|
|
245
|
+
<td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">
|
|
246
|
+
广告组
|
|
247
|
+
</td>
|
|
248
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">
|
|
249
|
+
128
|
|
250
|
+
</td>
|
|
251
|
+
</tr>
|
|
252
|
+
<tr>
|
|
253
|
+
<td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">
|
|
254
|
+
关键字
|
|
255
|
+
</td>
|
|
256
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">
|
|
257
|
+
3.2k
|
|
258
|
+
</td>
|
|
259
|
+
</tr>
|
|
260
|
+
<tr>
|
|
261
|
+
<td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">
|
|
262
|
+
广告
|
|
263
|
+
</td>
|
|
264
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">
|
|
265
|
+
860
|
|
266
|
+
</td>
|
|
267
|
+
</tr>
|
|
268
|
+
<tr>
|
|
269
|
+
<td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">
|
|
270
|
+
投放国家
|
|
271
|
+
</td>
|
|
272
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">
|
|
273
|
+
12
|
|
274
|
+
</td>
|
|
275
|
+
</tr>
|
|
276
|
+
<tr>
|
|
277
|
+
<td class="border border-neutral-900 bg-neutral-100 px-2 py-2 font-semibold">
|
|
278
|
+
附加链接
|
|
279
|
+
</td>
|
|
280
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-bold">
|
|
281
|
+
24
|
|
282
|
+
</td>
|
|
283
|
+
</tr>
|
|
284
|
+
</tbody>
|
|
285
|
+
</table>
|
|
286
|
+
<div class="border-2 border-neutral-900 p-3">
|
|
287
|
+
<p class="mb-2 text-center text-sm font-bold">附图：设备构成（示例）</p>
|
|
288
|
+
<div id="breakdownChart" class="h-64 w-full" role="img" aria-label="构成图"></div>
|
|
289
|
+
</div>
|
|
290
|
+
</div>
|
|
291
|
+
</section>
|
|
222
292
|
|
|
223
|
-
|
|
224
|
-
|
|
225
|
-
|
|
226
|
-
<
|
|
227
|
-
<
|
|
228
|
-
|
|
229
|
-
|
|
230
|
-
|
|
231
|
-
|
|
232
|
-
|
|
233
|
-
|
|
234
|
-
|
|
235
|
-
|
|
236
|
-
<tr>
|
|
237
|
-
<td class="border border-neutral-900 px-2 py-2">CTR</td>
|
|
238
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">1.49%</td>
|
|
239
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums text-neutral-700">1.2%</td>
|
|
240
|
-
<td class="border border-neutral-900 px-2 py-2 text-center">优于基准</td>
|
|
241
|
-
</tr>
|
|
242
|
-
<tr>
|
|
243
|
-
<td class="border border-neutral-900 px-2 py-2">CPA</td>
|
|
244
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">¥40.3</td>
|
|
245
|
-
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums text-neutral-700">¥45.0</td>
|
|
246
|
-
<td class="border border-neutral-900 px-2 py-2 text-center">优于基准</td>
|
|
247
|
-
</tr>
|
|
248
|
-
</tbody>
|
|
249
|
-
</table>
|
|
250
|
-
</div>
|
|
251
|
-
</section>
|
|
293
|
+
<section class="mb-10" data-section-id="section-diagnosis-pros-cons">
|
|
294
|
+
<h2 class="mb-3 text-lg font-bold text-neutral-900">四、主要结论与存在问题</h2>
|
|
295
|
+
<p class="mb-3 text-sm font-bold">（一）主要结论</p>
|
|
296
|
+
<ol class="mb-4 list-decimal space-y-2 pl-6 text-sm leading-7 text-neutral-800">
|
|
297
|
+
<li>消耗效率总体稳定，近 7 日 CPA 低于账户均值。</li>
|
|
298
|
+
<li>头部关键词 CVR 提升明显，高意向流量覆盖较好。</li>
|
|
299
|
+
</ol>
|
|
300
|
+
<p class="mb-3 text-sm font-bold">（二）存在问题</p>
|
|
301
|
+
<ol class="list-decimal space-y-2 pl-6 text-sm leading-7 text-neutral-800">
|
|
302
|
+
<li>部分系列展示份额下滑，或与预算及出价策略有关。</li>
|
|
303
|
+
<li>搜索词报表显示否定关键词覆盖仍不足，存在低效流量。</li>
|
|
304
|
+
</ol>
|
|
305
|
+
</section>
|
|
252
306
|
|
|
253
|
-
|
|
254
|
-
|
|
255
|
-
|
|
256
|
-
|
|
257
|
-
|
|
258
|
-
|
|
259
|
-
|
|
307
|
+
<section class="mb-10" data-section-id="section-data-table">
|
|
308
|
+
<h2 class="mb-3 text-lg font-bold text-neutral-900">五、明细表</h2>
|
|
309
|
+
<div class="overflow-x-auto">
|
|
310
|
+
<table class="min-w-[640px] w-full border-collapse border-2 border-neutral-900 text-sm">
|
|
311
|
+
<thead>
|
|
312
|
+
<tr class="bg-neutral-100">
|
|
313
|
+
<th class="border border-neutral-900 px-2 py-2 text-left font-bold">系列</th>
|
|
314
|
+
<th class="border border-neutral-900 px-2 py-2 text-right font-bold">花费</th>
|
|
315
|
+
<th class="border border-neutral-900 px-2 py-2 text-right font-bold">点击</th>
|
|
316
|
+
<th class="border border-neutral-900 px-2 py-2 text-right font-bold">转化</th>
|
|
317
|
+
<th class="border border-neutral-900 px-2 py-2 text-right font-bold">CVR</th>
|
|
318
|
+
<th class="border border-neutral-900 px-2 py-2 text-right font-bold">环比花费</th>
|
|
319
|
+
</tr>
|
|
320
|
+
</thead>
|
|
321
|
+
<tbody>
|
|
322
|
+
<tr>
|
|
323
|
+
<td class="border border-neutral-900 px-2 py-2 font-medium">品牌-搜索</td>
|
|
324
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">¥4,200</td>
|
|
325
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">2,100</td>
|
|
326
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">98</td>
|
|
327
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">4.7%</td>
|
|
328
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">+5%</td>
|
|
329
|
+
</tr>
|
|
330
|
+
<tr>
|
|
331
|
+
<td class="border border-neutral-900 px-2 py-2 font-medium">通用-搜索</td>
|
|
332
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">¥8,380</td>
|
|
333
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">16,320</td>
|
|
334
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">214</td>
|
|
335
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">1.3%</td>
|
|
336
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums">−3%</td>
|
|
337
|
+
</tr>
|
|
338
|
+
</tbody>
|
|
339
|
+
</table>
|
|
340
|
+
</div>
|
|
341
|
+
</section>
|
|
260
342
|
|
|
261
|
-
|
|
262
|
-
|
|
263
|
-
|
|
264
|
-
|
|
265
|
-
|
|
343
|
+
<section class="mb-10" data-section-id="section-benchmark">
|
|
344
|
+
<h2 class="mb-3 text-lg font-bold text-neutral-900">六、与参照基准之对照</h2>
|
|
345
|
+
<div class="overflow-x-auto">
|
|
346
|
+
<table class="w-full border-collapse border-2 border-neutral-900 text-sm">
|
|
347
|
+
<thead>
|
|
348
|
+
<tr class="bg-neutral-100">
|
|
349
|
+
<th class="border border-neutral-900 px-2 py-2 text-left font-bold">指标</th>
|
|
350
|
+
<th class="border border-neutral-900 px-2 py-2 text-right font-bold">数据</th>
|
|
351
|
+
<th class="border border-neutral-900 px-2 py-2 text-right font-bold">基准</th>
|
|
352
|
+
<th class="border border-neutral-900 px-2 py-2 text-center font-bold">状态</th>
|
|
353
|
+
</tr>
|
|
354
|
+
</thead>
|
|
355
|
+
<tbody>
|
|
356
|
+
<tr>
|
|
357
|
+
<td class="border border-neutral-900 px-2 py-2">CTR</td>
|
|
358
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">
|
|
359
|
+
1.49%
|
|
360
|
+
</td>
|
|
361
|
+
<td
|
|
362
|
+
class="border border-neutral-900 px-2 py-2 text-right tabular-nums text-neutral-700"
|
|
363
|
+
>
|
|
364
|
+
1.2%
|
|
365
|
+
</td>
|
|
366
|
+
<td class="border border-neutral-900 px-2 py-2 text-center">优于基准</td>
|
|
367
|
+
</tr>
|
|
368
|
+
<tr>
|
|
369
|
+
<td class="border border-neutral-900 px-2 py-2">CPA</td>
|
|
370
|
+
<td class="border border-neutral-900 px-2 py-2 text-right tabular-nums font-medium">
|
|
371
|
+
¥40.3
|
|
372
|
+
</td>
|
|
373
|
+
<td
|
|
374
|
+
class="border border-neutral-900 px-2 py-2 text-right tabular-nums text-neutral-700"
|
|
375
|
+
>
|
|
376
|
+
¥45.0
|
|
377
|
+
</td>
|
|
378
|
+
<td class="border border-neutral-900 px-2 py-2 text-center">优于基准</td>
|
|
379
|
+
</tr>
|
|
380
|
+
</tbody>
|
|
381
|
+
</table>
|
|
382
|
+
</div>
|
|
383
|
+
</section>
|
|
266
384
|
|
|
267
|
-
|
|
268
|
-
|
|
269
|
-
|
|
270
|
-
|
|
271
|
-
|
|
272
|
-
|
|
273
|
-
|
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274
|
-
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275
|
-
|
|
276
|
-
boundaryGap: false,
|
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277
|
-
data: ['1日', '2日', '3日', '4日', '5日', '6日', '7日'],
|
|
278
|
-
axisLine: { lineStyle: { color: '#404040' } },
|
|
279
|
-
},
|
|
280
|
-
yAxis: { type: 'value', splitLine: { lineStyle: { type: 'solid', color: '#d4d4d4' } } },
|
|
281
|
-
series: [
|
|
282
|
-
{ name: '消耗(百元)', type: 'line', smooth: false, symbol: 'rect', symbolSize: 6, lineStyle: { width: 2 }, data: [200, 250, 220, 300, 280, 320, 310] },
|
|
283
|
-
{ name: '点击(百次)', type: 'line', smooth: false, symbol: 'rect', symbolSize: 6, lineStyle: { width: 2, type: 'dashed' }, data: [33, 48, 45, 60, 52, 68, 61] },
|
|
284
|
-
],
|
|
285
|
-
});
|
|
385
|
+
<footer class="border-t-2 border-neutral-900 pt-6 text-sm text-neutral-700">
|
|
386
|
+
<p class="text-right text-xs text-neutral-600">此件仅供内部参阅。</p>
|
|
387
|
+
<p class="mt-4 text-xs leading-relaxed text-neutral-600">
|
|
388
|
+
本文件为正式向 HTML
|
|
389
|
+
版式参考（黑框表、红头线、中文序号章节）。生成正式稿时请替换为实测数据，并与 Markdown
|
|
390
|
+
纲要章节顺序保持一致。
|
|
391
|
+
</p>
|
|
392
|
+
</footer>
|
|
393
|
+
</main>
|
|
286
394
|
|
|
287
|
-
|
|
288
|
-
|
|
289
|
-
|
|
290
|
-
|
|
291
|
-
|
|
292
|
-
|
|
293
|
-
|
|
294
|
-
|
|
295
|
-
|
|
296
|
-
|
|
297
|
-
|
|
298
|
-
|
|
299
|
-
|
|
300
|
-
|
|
301
|
-
|
|
302
|
-
|
|
303
|
-
|
|
304
|
-
|
|
305
|
-
],
|
|
395
|
+
<script>
|
|
396
|
+
(function () {
|
|
397
|
+
var trendEl = document.getElementById("trendChart");
|
|
398
|
+
var pieEl = document.getElementById("breakdownChart");
|
|
399
|
+
if (!trendEl || !pieEl || typeof echarts === "undefined") return;
|
|
400
|
+
|
|
401
|
+
var trendChart = echarts.init(trendEl, null, { renderer: "canvas" });
|
|
402
|
+
trendChart.setOption({
|
|
403
|
+
color: ["#1e3a8a", "#374151"],
|
|
404
|
+
textStyle: { color: "#171717" },
|
|
405
|
+
tooltip: { trigger: "axis" },
|
|
406
|
+
legend: { data: ["消耗(百元)", "点击(百次)"], top: 0 },
|
|
407
|
+
grid: { left: "3%", right: "4%", bottom: "3%", top: 48, containLabel: true },
|
|
408
|
+
xAxis: {
|
|
409
|
+
type: "category",
|
|
410
|
+
boundaryGap: false,
|
|
411
|
+
data: ["1日", "2日", "3日", "4日", "5日", "6日", "7日"],
|
|
412
|
+
axisLine: { lineStyle: { color: "#404040" } },
|
|
306
413
|
},
|
|
307
|
-
|
|
308
|
-
|
|
414
|
+
yAxis: { type: "value", splitLine: { lineStyle: { type: "solid", color: "#d4d4d4" } } },
|
|
415
|
+
series: [
|
|
416
|
+
{
|
|
417
|
+
name: "消耗(百元)",
|
|
418
|
+
type: "line",
|
|
419
|
+
smooth: false,
|
|
420
|
+
symbol: "rect",
|
|
421
|
+
symbolSize: 6,
|
|
422
|
+
lineStyle: { width: 2 },
|
|
423
|
+
data: [200, 250, 220, 300, 280, 320, 310],
|
|
424
|
+
},
|
|
425
|
+
{
|
|
426
|
+
name: "点击(百次)",
|
|
427
|
+
type: "line",
|
|
428
|
+
smooth: false,
|
|
429
|
+
symbol: "rect",
|
|
430
|
+
symbolSize: 6,
|
|
431
|
+
lineStyle: { width: 2, type: "dashed" },
|
|
432
|
+
data: [33, 48, 45, 60, 52, 68, 61],
|
|
433
|
+
},
|
|
434
|
+
],
|
|
435
|
+
});
|
|
309
436
|
|
|
310
|
-
|
|
311
|
-
|
|
312
|
-
|
|
313
|
-
|
|
314
|
-
|
|
315
|
-
|
|
316
|
-
|
|
317
|
-
|
|
437
|
+
var breakdownChart = echarts.init(pieEl, null, { renderer: "canvas" });
|
|
438
|
+
breakdownChart.setOption({
|
|
439
|
+
color: ["#1e3a8a", "#525252", "#a3a3a3"],
|
|
440
|
+
textStyle: { color: "#171717" },
|
|
441
|
+
tooltip: { trigger: "item" },
|
|
442
|
+
legend: { orient: "vertical", left: "left", top: "middle" },
|
|
443
|
+
series: [
|
|
444
|
+
{
|
|
445
|
+
name: "设备",
|
|
446
|
+
type: "pie",
|
|
447
|
+
radius: ["38%", "62%"],
|
|
448
|
+
center: ["58%", "50%"],
|
|
449
|
+
itemStyle: { borderColor: "#fff", borderWidth: 2 },
|
|
450
|
+
label: { formatter: "{b}\n{d}%" },
|
|
451
|
+
data: [
|
|
452
|
+
{ value: 52, name: "移动端" },
|
|
453
|
+
{ value: 35, name: "桌面" },
|
|
454
|
+
{ value: 13, name: "平板" },
|
|
455
|
+
],
|
|
456
|
+
},
|
|
457
|
+
],
|
|
458
|
+
});
|
|
459
|
+
|
|
460
|
+
function resize() {
|
|
461
|
+
trendChart.resize();
|
|
462
|
+
breakdownChart.resize();
|
|
463
|
+
}
|
|
464
|
+
window.addEventListener("resize", resize);
|
|
465
|
+
})();
|
|
466
|
+
</script>
|
|
467
|
+
</body>
|
|
318
468
|
</html>
|