luckiest-co 1.0.0 → 1.0.3

package/skills/luckiest-prospecting/references/data-sources.md

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+# Prospecting Data Sources
+
+Tool selection guide for prospecting across all three branches.
+
+---
+
+## Tool selection by goal
+
+| Goal | Primary tools | Notes |
+|------|--------------|-------|
+| **Build initial firmographic list (B2B / SaaS)** | Apollo, ZoomInfo, Clay | Apollo for breadth, ZoomInfo for enterprise + intent, Clay for custom workflows |
+| **Decision-maker mapping** | LinkedIn Sales Navigator (manual), Apollo, ZoomInfo | Sales Nav is the gold standard. Never bulk scrape it. |
+| **Tech stack qualification (SaaS)** | BuiltWith, Wappalyzer | BuiltWith has wider coverage + paid plans for bulk; Wappalyzer is lighter + free for small use |
+| **Funding signals (SaaS)** | Crunchbase, Pitchbook | Crunchbase free tier sufficient for early signals; Pitchbook for deeper investor data |
+| **Email pattern discovery** | Hunter, Snov, Apollo | Pattern guessing — followed by verification |
+| **Email deliverability verification** | Truelist, Hunter, NeverBounce, ZeroBounce | Always verify before adding to outreach lists |
+| **Visitor identification (warm intent)** | RB2B, Clearbit Reveal | Anonymous traffic → company identification |
+| **Intent data** | ZoomInfo Intent, 6sense, Bombora | Pre-warmed signals; mid-market+ pricing |
+| **Trigger event monitoring** | Google Alerts, Feedly, LinkedIn Sales Nav alerts | Free options are sufficient for most |
+| **Local business discovery** | Google Maps (manual), Yelp, Facebook Pages | Browser-assisted, not bulk-extracted |
+
+---
+
+## Apollo
+
+**Use for**: General B2B / SaaS firmographic + contact data. Best starting point if you don't already have a list.
+
+**Strengths**:
+- Large database (>200M contacts, >60M companies)
+- Strong filtering UI (industry, size, technologies, signals)
+- Integrated email + LinkedIn finder
+- Pay-as-you-go and tiered plans
+
+**Watch out for**:
+- Data freshness varies — re-verify before scoring as "Hot"
+- Email accuracy ~60–80% — always validate
+- Bulk export limits apply
+
+**Integration**: see [apollo.md](../../../tools/integrations/apollo.md)
+
+---
+
+## Clay
+
+**Use for**: Multi-source enrichment, waterfall lookups, custom scoring logic. When list quality matters more than list size.
+
+**Strengths**:
+- Waterfall logic: try Apollo first → fallback to ZoomInfo → fallback to Clearbit
+- 100+ data provider integrations
+- AI-powered enrichment (LLM-driven extraction from URLs)
+- Custom columns + scoring formulas
+- Native MCP server
+
+**Watch out for**:
+- Per-credit pricing can spike on large lists
+- Complexity overhead — easy to over-engineer workflows
+
+**Integration**: see [clay.md](../../../tools/integrations/clay.md)
+
+---
+
+## ZoomInfo
+
+**Use for**: Enterprise B2B + intent data. Mid-market+ buyer profiles.
+
+**Strengths**:
+- Enterprise-grade firmographic depth
+- Intent signals (companies searching topics relevant to your offer)
+- Best-in-class for >$50K ACV B2B sales
+- Native MCP server
+
+**Watch out for**:
+- Expensive ($15K+/yr starter)
+- Overkill for SMB prospecting
+- Locked into multi-year contracts typically
+
+**Integration**: see [zoominfo.md](../../../tools/integrations/zoominfo.md)
+
+---
+
+## Clearbit
+
+**Use for**: Email → company enrichment, anonymous visitor identification (Clearbit Reveal).
+
+**Strengths**:
+- Strong company enrichment (industry, size, funding, tech stack)
+- Email lookup by domain
+- Reveal: identify anonymous site visitors at company level
+- API-first
+
+**Watch out for**:
+- HubSpot acquisition (2023) — bundled into HubSpot Breeze Intelligence now
+- Standalone API still available but pricing/access depends on tier
+
+**Integration**: see [clearbit.md](../../../tools/integrations/clearbit.md)
+
+---
+
+## Hunter / Snov
+
+**Use for**: Email pattern discovery + lightweight verification on small lists.
+
+**Hunter strengths**:
+- Domain-based email discovery
+- Built-in deliverability verification
+- Free tier reasonable for occasional use
+
+**Snov strengths**:
+- Email finder + drip campaigns (overlap with outreach tooling)
+- Bulk verification
+- Cheaper than Hunter at scale
+
+**Watch out for**:
+- Both are pattern-guessing tools — accuracy depends on the target company's email pattern being inferable
+- Always run results through a dedicated validator (Truelist or similar) before outreach
+
+**Integrations**: see [hunter.md](../../../tools/integrations/hunter.md), [snov.md](../../../tools/integrations/snov.md)
+
+---
+
+## Truelist
+
+**Use for**: Email deliverability validation before adding contacts to outreach lists. Critical safety step.
+
+**Strengths**:
+- Single-email sync verification (`/api/v1/verify_inline`) + bulk async (`/api/v1/verify`)
+- Returns `email_state` (ok / email_invalid / risky / unknown / accept_all) + `email_sub_state` (email_ok / is_disposable / is_role / unknown_error / failed_smtp_check) + did-you-mean typo suggestions
+- Catches catch-all domains, role accounts, spam traps, disposable providers
+- Official MCP server for agent-driven workflows (Claude, Cursor, VS Code)
+- Official SDKs in 7 languages + framework integrations (Django, Laravel, Next.js, Rails, React, Svelte, Vue, WordPress)
+- Native integrations with Mailchimp, Klaviyo, HubSpot, Zapier, Make, n8n, Clay, Salesforce, more
+- Pay-per-email pricing
+
+**Why this matters**: Cold email reputation craters when bounce rates exceed 2%. Validating before sending is non-negotiable. Apollo/ZoomInfo/Hunter data is often 60–80% accurate — Truelist catches the rest.
+
+**Integration**: see [truelist.md](../../../tools/integrations/truelist.md)
+
+---
+
+## LinkedIn Sales Navigator
+
+**Use for**: Manual decision-maker discovery. The gold standard for B2B / SaaS prospecting but only when used as a research tool.
+
+**Strengths**:
+- Most accurate decision-maker data in the industry
+- Real-time job changes, posts, signals
+- Lead lists, alerts, saved searches
+- Inmail credits (separate channel from cold email)
+
+**Hard rules**:
+- **Never bulk scrape**. LinkedIn aggressively bans scrapers. Account ban risk is real and permanent.
+- Use Sales Nav as a research interface — open profiles, read, take notes, capture key data manually.
+- Apollo and other tools claim LinkedIn data via partnerships / public mirroring — verify the source legitimacy before assuming compliance.
+
+**Integration**: no MCP or API access at consumer level. Manual research only.
+
+---
+
+## BuiltWith / Wappalyzer
+
+**Use for**: Tech stack qualification (SaaS branch).
+
+**BuiltWith**:
+- ~50K+ technologies tracked
+- API + bulk lookups (paid)
+- Historical data (when stack changed)
+
+**Wappalyzer**:
+- Free browser extension; paid API
+- Lighter coverage than BuiltWith
+- Faster for one-off lookups
+
+Cross-reference both for high-confidence tech stack signals.
+
+---
+
+## Crunchbase
+
+**Use for**: Funding signals (SaaS branch).
+
+**Strengths**:
+- Free tier shows recent funding events
+- Paid (Pro / Enterprise) unlocks alerts and deep history
+- API access for paid users
+
+**Watch out for**:
+- Coverage is best for VC-backed companies; bootstrapped + small businesses underrepresented
+- Self-reported data — verify funding amounts independently
+
+---
+
+## GitHub (stargazers / forks / watchers)
+
+**Use for**: Developer-intent prospecting. Especially powerful for dev-tool SaaS — stargazers of competitor or category-defining repos are in-market signal.
+
+**Strengths**:
+- Public API, no scraping concerns
+- High signal quality (a starred repo = explicit interest)
+- Forks are an even stronger signal (intent to modify, not just bookmark)
+- Bundled `github-prospects.js` CLI handles pagination + enrichment + CSV output
+- Free with 5,000 req/hr authenticated rate limit
+
+**Watch out for**:
+- Only ~5–20% of users publish email — pair with Apollo/Clay/Hunter for enrichment
+- Very-popular repos (100K+ stars) are mostly noise; smaller targeted repos (5K–25K) give better signal density
+- Most prospects are individuals, not company contacts directly — need to figure out their company from `company` field or LinkedIn
+
+**Integration**: see [github.md](../../../tools/integrations/github.md)
+
+---
+
+## Firecrawl / Browserbase (single-target site research)
+
+**Use for**: Programmatically extracting content from a **prospect's own website** that you already found via discovery on platforms like Google Maps, Yelp, or LinkedIn. Not for scraping those platforms themselves.
+
+### Firecrawl
+
+- **Best for**: "Just give me the page as markdown" — Local SMB website status checks, B2B company about/team page extraction, structured field extraction
+- **Strengths**: Low overhead, returns clean LLM-ready markdown, handles most JS-rendered sites, has an MCP server
+- **API + MCP + SDKs**: Node, Python, Go, Rust
+
+### Browserbase
+
+- **Best for**: When you need real Chromium — JS-heavy pages, cookie consent dialogs, form submission to reach a contact page, session state
+- **Strengths**: Full browser control via Playwright/Puppeteer; Stagehand provides AI-friendly natural-language extraction; session recordings for debugging
+- **API + MCP (Stagehand) + SDKs**: Node, Python
+
+### Critical compliance line
+
+Both tools can technically point at any URL. The hard rule:
+
+- ✓ **OK**: extracting content from a single business's own website (`joescoffeeshop.com`) that you found through manual discovery
+- ✗ **NOT OK**: pointing them at `google.com/maps`, LinkedIn search results, Yelp listings, or any platform whose ToS prohibits bulk extraction
+
+Discovery happens on platforms (manual browser-assisted research). Extraction happens on individual public business sites.
+
+**Integrations**: see [firecrawl.md](../../../tools/integrations/firecrawl.md), [browserbase.md](../../../tools/integrations/browserbase.md)
+
+---
+
+## RB2B / Clearbit Reveal
+
+**Use for**: Identifying anonymous site visitors as warm intent signals.
+
+**Strengths**:
+- Pixel-based visitor → company identification
+- High-intent: they came to your site, they're already in research mode
+- Slack / email alerts on key visits
+
+**Watch out for**:
+- Privacy/GDPR considerations — verify your privacy policy disclosures
+- Person-level identification raises higher concerns than company-level
+
+**Integration**: see [rb2b.md](../../../tools/integrations/rb2b.md)
+
+---
+
+## Free / browser-only fallbacks
+
+When the user has no paid tools, lean on:
+
+- **Google Search** — exact business name + city + role searches
+- **LinkedIn** (manual, no scraping) — company pages, employee lookups
+- **Crunchbase free tier** — funding events
+- **Wappalyzer browser extension** — tech stack at a glance
+- **Hunter.io free tier** — 25 lookups/month
+- **Google Maps** — for Local SMB discovery
+- **Business websites + About pages** — primary source for any claim
+- **News sites + press releases** — trigger event monitoring via Google Alerts
+
+Slower than tooled-up workflows, but produces high-quality smaller lists if the user is willing to do the work.
+
+---
+
+## Sequencing recommendations
+
+A typical full-stack prospecting workflow:
+
+1. **Define ICP** from product-marketing context (no tools needed)
+2. **Initial list** from Apollo or ZoomInfo (firmographic filter)
+3. **Enrich** with Clay (waterfall: tech stack, funding, trigger events)
+4. **Decision-maker mapping** in LinkedIn Sales Nav (manual)
+5. **Email pattern discovery** with Hunter or Apollo's built-in
+6. **Email validation** with Truelist before final list
+7. **Hand off** to luckiest-cold-email skill for outreach copy
+
+Adapt this sequence based on which tools the user actually has.

package/skills/luckiest-prospecting/references/local-prospecting.md

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+# Local SMB Prospecting Reference
+
+For when the user sells to local small businesses — shops, gyms, restaurants, salons, clinics, professional services, contractors, real estate, fitness studios, dental practices.
+
+Adapted from and generalized beyond the local-client-prospector pattern (browser-assisted discovery + website status classification + proximity scoring).
+
+---
+
+## ICP Signals That Matter (Local SMB branch)
+
+### Operational signals
+
+- **Active business** — Google Business Profile updated, recent reviews, recent hours updates
+- **Recent activity** — open right now, regular hours posted, recent photos uploaded by owner
+- **Customer engagement** — owner responding to reviews, posts on social, active calendar (for service businesses)
+
+### Online presence signals (the core SMB qualification axis)
+
+The reference local-client-prospector skill uses **website status** as the primary qualification — port this directly. Four classifications:
+
+| Status | Definition | Typical outcome |
+|--------|-----------|-----------------|
+| **No site found** | No credible standalone website after cross-checked search | **Hot prospect** for web/marketing service |
+| **Social only** | Facebook, Instagram, WhatsApp, Linktree, booking portal, marketplace page only — no standalone site | **Hot prospect** for web/marketing service |
+| **Weak site** | Standalone site exists but outdated, broken, very thin, non-mobile-friendly, or missing clear contact/conversion flow | **Warm prospect** for refresh / rebuild service |
+| **Has site** | Credible, modern standalone site exists | **Low prospect** unless other signals apply (e.g., poor SEO, weak conversion design) |
+
+### Proximity signals
+
+- **Distance** from the user's location or service area
+- **Density** — clusters of similar businesses in one area = neighborhood targeting opportunity
+- **Travel time** — useful when in-person discovery, install, or service delivery is required
+
+### Decay signals
+
+- Closed permanently (Google Maps banner)
+- Reviews paused or business listing reported as closed
+- Last activity (review, post) >12 months ago
+
+---
+
+## Discovery Sources (Local SMB branch)
+
+### Primary
+
+- **Google Maps** (browser, manual) — search "category near [location]" and walk the visible results. Cross-check details. Don't bulk-extract.
+- **Yelp** — secondary verification; complementary categories
+- **Bing Local / Apple Maps** — different coverage on smaller businesses
+- **Facebook Pages search** — many SMBs are Facebook-only
+
+### Cross-verification
+
+- **Business's own website** (if any)
+- **Industry directories** (e.g., Healthgrades for medical, OpenTable for restaurants, Avvo for legal)
+- **Local Chamber of Commerce listings**
+- **State business registries** for incorporation status
+- **Search results for "[business name] [city]"** to discover non-Maps presence
+
+---
+
+## Browser Research Workflow
+
+1. Open a browser and search Google Maps for the category near `base_location`
+2. Build a candidate list from visible local results, search results, and public directories
+3. For each candidate, inspect public sources to fill required fields
+4. Search the exact business name plus city/town to check whether a standalone website exists
+5. Classify website status per the table above
+6. Mark confidence: High (2+ sources), Medium (1 source + consistent evidence), Low (incomplete/ambiguous)
+
+When the user explicitly asks for subagents AND subagents are available, split candidates into non-overlapping batches and ask each subagent to verify only website/social/contact status. Don't use subagents for the primary search if it slows progress.
+
+### Optional: programmatic verification with Firecrawl or Browserbase
+
+Once you have a candidate's website URL (found via manual Maps/Yelp discovery), you can speed up website-status classification by hitting the URL programmatically:
+
+- **Firecrawl** for simple "is this site live, modern, mobile-friendly, conversion-flow-equipped" reads — returns clean markdown you can inspect
+- **Browserbase** when the candidate site requires JS rendering, has a cookie consent dialog, or you need session state
+
+**Strict line**: use these on the individual business's URL. **Don't** point them at Google Maps, Yelp, or any platform whose ToS prohibits bulk extraction — discovery stays manual.
+
+See [data-sources.md](data-sources.md) for setup details.
+
+---
+
+## Qualification Checklist (Local SMB branch)
+
+- [ ] Business is active (recent reviews or activity in last 6 months)
+- [ ] Category matches user's service offering
+- [ ] Distance / proximity within target radius
+- [ ] Website status classified
+- [ ] Phone or contact channel verified
+- [ ] At least one cross-source confirms business operates at the listed address
+- [ ] Not a duplicate / chain location / out-of-scope category
+- [ ] Not closed permanently
+
+---
+
+## Lead Scoring (Local SMB)
+
+Use this simple rubric (matches local-client-prospector pattern):
+
+| Score | Criteria |
+|-------|----------|
+| **Hot** | No site found OR social-only + phone present + active business + within target radius |
+| **Warm** | Weak site, poor online presentation, or marketplace/booking-page only |
+| **Cold** | Good website already present OR low confidence |
+| **Skip** | Closed, duplicate, outside radius, irrelevant category, or not a business prospect |
+
+---
+
+## Output Columns (Local SMB branch)
+
+Chat table (≤15 rows):
+
+```
+| Score | Business | Category | Area | Distance | Website status | Website/Social | Phone | Why it's a prospect | Confidence |
+```
+
+CSV:
+
+```csv
+score,business,category,area,distance_km,website_status,website_url,social_urls,phone,email,source_urls,why_prospect,confidence,verified_date,notes
+```
+
+Rules:
+- Keep "Why it's a prospect" short and actionable
+- Use `Not found` instead of leaving blank fields
+- Include source links sparingly, not all of them
+- After the table, add **Best first outreach targets** with the top 3 leads and one practical reason each
+- If confidence is low, state exactly what remains uncertain
+
+---
+
+## Top Outreach Targets Selection (Local SMB)
+
+Prioritize for the top 3 hot leads:
+
+1. **No site / social only + phone present** = clearest service opportunity
+2. **High review count** = active, established business with real customers
+3. **Owner-responded reviews** = engaged owner = more likely to evaluate a vendor
+4. **Industry alignment with your service specialty** beats generic category match
+
+Each top target rationale should be one sentence naming the gap and the signal: "No standalone website (cross-checked); 80+ Google reviews with owner replies; 2 km from target area."
+
+---
+
+## Compliance Notes (Local SMB-specific)
+
+The local branch is the most scraping-sensitive of the three motions. Specifically:
+
+- **Google Maps Terms of Service** prohibit bulk extraction. Treat browser visits as research, not as data acquisition.
+- **Don't store full Google Maps Place IDs in your CRM** — the ToS limits storage of Maps data.
+- **Public business contact channels only**: published phone, contact form, info@ email. Don't reach individual employees through their personal channels.
+- **Owner/operator name when published on the business's own site** is OK to use. If you only got it from LinkedIn, mark the source.
+
+---
+
+## Common Mistakes (Local SMB)
+
+1. **Bulk-scraping Google Maps** — fastest way to violate ToS and lose the research channel.
+2. **Treating Google Maps data as truth** — listings go stale. Cross-check hours, status, and reviews.
+3. **Skipping the website status cross-check** — finding "no site" on Maps doesn't mean no site exists; do an exact-name web search before classifying.
+4. **Targeting only the largest businesses** — they're already covered by other providers. The 2–5 employee SMBs are the under-served opportunity.
+5. **Generic outreach to all hot leads** — local SMBs respond better to outreach that names their specific gap ("I noticed your menu isn't visible on mobile") than generic pitches.
+6. **Ignoring chains and franchises** as Skip — sometimes the franchisee is the buyer and they have local marketing authority. Verify before skipping.

package/skills/luckiest-prospecting/references/saas-prospecting.md

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+# SaaS Prospecting Reference
+
+For when the user sells SaaS or digital services to other SaaS companies / digital businesses.
+
+---
+
+## ICP Signals That Matter (SaaS branch)
+
+Beyond standard firmographics (industry, size, geography), SaaS prospects are qualified by:
+
+### Technographic signals
+
+- **Tech stack** — do they use complementary tools (your integration target) or competing tools (a switch opportunity)?
+- **Recent stack changes** — adding/removing tools signals active vendor evaluation
+- **Custom-built vs off-the-shelf** — DIY tooling often means a buyer who'd benefit from your product
+- **Free/freemium plan signals** — using a free competitor means they may be ready to upgrade
+
+### Growth signals
+
+- **Funding round** — Series A / B / C in last 6 months = budget + new hires + tool needs
+- **Headcount growth** — 10%+ growth in last quarter signals scaling pressure
+- **Hiring signals** — specific role openings (e.g., "Head of RevOps" → ICP for revops tooling)
+- **Product velocity** — frequent shipping, new features, blog posts = healthy growth motion
+- **Open positions for your buyer's role** — if you sell to Marketing Ops and they're hiring one, that's a signal
+
+### Decay signals (downgrade scoring)
+
+- Layoffs in target department
+- Funding round >2 years ago with no follow-up
+- Product hasn't shipped in 6+ months
+- Team page shows founders only (very early — may not have budget)
+
+---
+
+## Discovery Sources (SaaS branch)
+
+Combine 2+ sources for cross-verification.
+
+### Tier 1 — primary discovery
+
+- **Apollo**: firmographic + technographic + contact data. Good for building large initial lists.
+- **Clay**: waterfall enrichment, custom scoring, multi-source merges. Best for high-quality smaller lists.
+- **ZoomInfo**: enterprise-grade firmographic + intent signals. Expensive; mid-market+.
+- **LinkedIn Sales Navigator**: decision-maker mapping. Use manually, never bulk scrape.
+
+### Tier 2 — technographic / growth signals
+
+- **BuiltWith**: tech stack lookups, find sites using specific tools
+- **Wappalyzer**: free browser extension + API; lighter tech stack signal
+- **Crunchbase**: funding rounds, headcount, founders
+- **Pitchbook**: deeper investor data (enterprise/paid)
+- **ProductHunt**: recent launches, builder audience
+- **Hacker News / Show HN**: technical builders launching products
+
+### Tier 3 — buying signals
+
+- **Job boards** (LinkedIn Jobs, Indeed, AngelList): role openings as signals
+- **RB2B / Clearbit Reveal**: visitor identification (warm anonymous traffic)
+- **GitHub stars/forks of competitor or adjacent repos**: developer-level intent signal (see `tools/integrations/github.md` and the `github-prospects.js` CLI). Especially strong for dev-tool SaaS — a developer who starred `vercel/next.js` last week is in-market for adjacent Next.js infrastructure.
+- **Recent blog posts / changelog**: product direction signals
+- **G2 reviews mentioning competitor switches**: explicit dissatisfaction signal
+
+#### GitHub prospecting pattern (when audience is developers)
+
+For dev-tool SaaS, GitHub is one of the highest-quality discovery channels:
+
+1. Identify 3–5 "anchor" repos: your direct competitors, your category leader, complementary tools your buyer uses
+2. Pull stargazers (or forks for stronger intent) via `node tools/clis/github-prospects.js stargazers <owner/repo> --enrich --with-company --format csv`
+3. Filter to users with `company` set — these are the easiest to enrich downstream
+4. Pair with Apollo/Clay/Hunter to lookup email by name + company
+5. Validate with Truelist before adding to outreach list
+
+Tradeoffs: GitHub yields email for only ~5–20% of users directly. The strength is the signal quality — a stargazer of a niche dev tool is genuinely in-market in a way Apollo firmographics alone can't tell you.
+
+---
+
+## Qualification Checklist (SaaS branch)
+
+For each candidate, verify:
+
+- [ ] Industry vertical matches ICP
+- [ ] Company size (headcount) within range
+- [ ] Tech stack includes (or notably excludes) a target technology
+- [ ] Funding stage matches buyer maturity
+- [ ] At least one growth signal in last 90 days (funding, hiring, product velocity)
+- [ ] Decision-maker role exists at the company (named or inferable from job listings)
+- [ ] Email contact verifiable
+- [ ] No disqualifiers (closed, acquired-and-paused, layoffs, ICP miss)
+
+---
+
+## Output Columns (SaaS branch)
+
+Recommended CSV columns:
+
+```csv
+score,company,domain,industry,size_band,country,funding_stage,last_round_date,tech_stack_match,signal,signal_date,contact_name,contact_title,contact_email,email_status,linkedin_url,source_urls,why_prospect,confidence,verified_date,notes
+```
+
+For chat table, condense to: Score | Company | Industry | Size | Signal | Contact | Email status | Confidence.
+
+---
+
+## Top Outreach Targets Selection (SaaS)
+
+Prioritize for the top 3–5 hot leads:
+
+1. **Strongest signal recency** — funding 30 days ago beats funding 9 months ago
+2. **Tech stack match strength** — known integration partner beats inferred fit
+3. **Decision-maker named with verified email** — beats role-pattern-guessed email
+4. **Multi-source confidence** — both Apollo + Crunchbase agree beats one source
+
+Each top target gets a one-sentence outreach rationale that names the specific signal: "Raised Series B 30 days ago; hiring Head of RevOps; verified VP of Ops email."
+
+---
+
+## Common Mistakes (SaaS)
+
+1. **Buying lists from Apollo wholesale** without re-verifying email and re-checking firmographics. Stale data is the norm.
+2. **Treating tech stack data as 100% accurate**. BuiltWith and Wappalyzer miss things; Clay's waterfalls miss things. Cross-check.
+3. **Targeting Series C+ for early-stage SaaS sellers**. The buyer profile is wrong — too many procurement hoops, too much red tape.
+4. **Targeting Series Pre-Seed seed** for products requiring meaningful budget. They have neither budget nor evaluator bandwidth.
+5. **Ignoring intent data when it exists** (ZoomInfo Intent, 6sense, etc.) — pre-warm signals beat cold every time.

package/skills/luckiest-public-relations/ATTRIBUTION.md

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+# Attribution
+
+This skill, `luckiest-public-relations`, is a rebranded and hardened "Luckiest edition"
+derived from the original skill **`public-relations`** in the **marketingskills** project
+(https://github.com/coreyhaines31/marketingskills) by **Corey Haines** (https://corey.co),
+released under the **MIT License**.
+
+The original copyright and license are preserved in full below, as required by the MIT License.
+
+---
+
+## Original License (MIT)
+
+MIT License
+
+Copyright (c) 2025 Corey Haines
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/skills/luckiest-public-relations/CHANGELOG.md

@@ -0,0 +1,23 @@
+# Changelog — luckiest-public-relations
+
+## 1.1.0 — 2026-07-06
+Skill updater pass: analytics integration.
+
+### Analytics (report_usage)
+- Updated `report_usage` call to `skill_version: "1.1.0"` and `check_updates`
+  `installedSemver: "1.1.0"`. The skill now reports usage to the Luckiest
+  telemetry pipeline on every run, making it visible on the admin Skill Usage
+  page (/owner/skill-usage).
+
+## 1.0.0 — 2026-07-01
+Rebranded from public-relations (marketingskills, MIT).
+
+### Improve pass (/refract)
+- Added an integrity guardrail: never fabricate or guess journalist contact details, quotes, data, or coverage; only use verified sources and ask for missing facts.
+- Added a draft-not-send constraint: the skill prepares pitches and assets but never sends email, posts publicly, or contacts journalists on the user's behalf.
+
+### Network hook
+- Added ONE offer-only "Share with your tribe" hook: after a media list or pitch angle is ready, offer to surface the PR play so tribe members working the same beat can pick up where the user left off. Never auto-posts, never contacts anyone, no credentials, and excludes private targeting unless explicitly asked.
+
+### Trend pass (/newsjack + /luckiest-trends)
+- no actionable signal