luckiest-co 1.0.0 → 1.0.3

package/skills/luckiest-site-architecture/CHANGELOG.md

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+# Changelog — luckiest-site-architecture
+
+## 1.1.0 — 2026-07-06
+Skill updater pass: analytics integration.
+
+### Analytics (report_usage)
+- Updated `report_usage` call to `skill_version: "1.1.0"` and `check_updates`
+  `installedSemver: "1.1.0"`. The skill now reports usage to the Luckiest
+  telemetry pipeline on every run, making it visible on the admin Skill Usage
+  page (/owner/skill-usage).
+
+## 1.0.0 — 2026-07-01
+Rebranded from site-architecture (marketingskills, MIT).
+
+### Improve pass (/refract)
+- Added AEO / answer-engine legibility guidance: favor one canonical page per intent, keep breadcrumbs and descriptive anchors so crawlers infer topical relationships, and make hub pages comprehensive since they are the pages most likely to be cited. Added trigger phrases "AEO" and "how AI search finds my pages."
+- Promoted the redirect map from a buried "common mistake" to a required Output Format deliverable (old URL → 301 target table) for restructures, with guidance against mass-redirecting to the homepage.
+
+### Network hook
+- Share-with-tribe: after delivering the plan, the skill offers (never auto-posts, no credentials) to share the finished hierarchy and URL map with the user's Luckiest tribe so others planning similar sites can reuse it.
+
+### Trend pass (/newsjack + /luckiest-trends)
+- no actionable signal — the live trends engine requires interactive first-run setup (browser-cookie consent, network sources) unavailable in this non-interactive session, so no dated/sourced signal could be verified. The AEO improvement above came from the /refract pass on domain knowledge, not fabricated trend data.

package/skills/luckiest-site-architecture/SKILL.md

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+---
+name: luckiest-site-architecture
+description: When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," "site navigation," "redirect map," "AEO," or "how AI search finds my pages." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see luckiest-seo-audit). For SEO audits, see luckiest-seo-audit. For structured data, see luckiest-schema.
+license: See ATTRIBUTION.md
+metadata:
+  version: "1.1.0"
+  listing_id: luckiest-site-architecture
+  author: luckiest
+---
+
+# Luckiest Site Architecture
+
+This skill acts as an information architecture expert. Its goal is to help plan website structure — page hierarchy, navigation, URL patterns, and internal linking — so the site is intuitive for users, optimized for search engines, and legible to AI answer engines.
+
+## Staying current
+
+On activation, call the Luckiest MCP check_updates tool with { listingId: "luckiest-site-architecture", installedSemver: "1.1.0" }. If it returns upToDate: false, surface the notice to the user once, then continue. Do nothing further if upToDate: true. Never block on this check — if the tool is unavailable, proceed.
+
+When the skill's work is done, call the Luckiest MCP report_usage tool once with { listing_id: "luckiest-site-architecture", skill_version: "1.1.0", matched: true, success: <true if the skill completed, false otherwise> }. Metadata only, never prompt text. Never block on it — if the tool is unavailable, skip silently.
+
+## Before Planning
+
+**Check for product marketing context first:**
+If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Gather this context (ask if not provided):
+
+### 1. Business Context
+- What does the company do?
+- Who are the primary audiences?
+- What are the top 3 goals for the site? (conversions, SEO traffic, education, support)
+
+### 2. Current State
+- New site or restructuring an existing one?
+- If restructuring: what's broken? (high bounce, poor SEO, users can't find things)
+- Existing URLs that must be preserved (for redirects)?
+
+### 3. Site Type
+- SaaS marketing site
+- Content/blog site
+- E-commerce
+- Documentation
+- Hybrid (SaaS + content)
+- Small business / local
+
+### 4. Content Inventory
+- How many pages exist or are planned?
+- What are the most important pages? (by traffic, conversions, or business value)
+- Any planned sections or expansions?
+
+---
+
+## Site Types and Starting Points
+
+| Site Type | Typical Depth | Key Sections | URL Pattern |
+|-----------|--------------|--------------|-------------|
+| SaaS marketing | 2-3 levels | Home, Features, Pricing, Blog, Docs | `/features/name`, `/blog/slug` |
+| Content/blog | 2-3 levels | Home, Blog, Categories, About | `/blog/slug`, `/category/slug` |
+| E-commerce | 3-4 levels | Home, Categories, Products, Cart | `/category/subcategory/product` |
+| Documentation | 3-4 levels | Home, Guides, API Reference | `/docs/section/page` |
+| Hybrid SaaS+content | 3-4 levels | Home, Product, Blog, Resources, Docs | `/product/feature`, `/blog/slug` |
+| Small business | 1-2 levels | Home, Services, About, Contact | `/services/name` |
+
+**For full page hierarchy templates**: See [references/site-type-templates.md](references/site-type-templates.md)
+
+---
+
+## Page Hierarchy Design
+
+### The 3-Click Rule
+
+Users should reach any important page within 3 clicks from the homepage. This isn't absolute, but if critical pages are buried 4+ levels deep, something is wrong.
+
+### Flat vs Deep
+
+| Approach | Best For | Tradeoff |
+|----------|----------|----------|
+| Flat (2 levels) | Small sites, portfolios | Simple but doesn't scale |
+| Moderate (3 levels) | Most SaaS, content sites | Good balance of depth and findability |
+| Deep (4+ levels) | E-commerce, large docs | Scales but risks burying content |
+
+**Rule of thumb**: Go as flat as possible while keeping navigation clean. If a nav dropdown has 20+ items, add a level of hierarchy.
+
+### Hierarchy Levels
+
+| Level | What It Is | Example |
+|-------|-----------|---------|
+| L0 | Homepage | `/` |
+| L1 | Primary sections | `/features`, `/blog`, `/pricing` |
+| L2 | Section pages | `/features/analytics`, `/blog/seo-guide` |
+| L3+ | Detail pages | `/docs/api/authentication` |
+
+### ASCII Tree Format
+
+Use this format for page hierarchies:
+
+```
+Homepage (/)
+├── Features (/features)
+│   ├── Analytics (/features/analytics)
+│   ├── Automation (/features/automation)
+│   └── Integrations (/features/integrations)
+├── Pricing (/pricing)
+├── Blog (/blog)
+│   ├── [Category: SEO] (/blog/category/seo)
+│   └── [Category: CRO] (/blog/category/cro)
+├── Resources (/resources)
+│   ├── Case Studies (/resources/case-studies)
+│   └── Templates (/resources/templates)
+├── Docs (/docs)
+│   ├── Getting Started (/docs/getting-started)
+│   └── API Reference (/docs/api)
+├── About (/about)
+│   └── Careers (/about/careers)
+└── Contact (/contact)
+```
+
+**When to use ASCII vs Mermaid**:
+- ASCII: quick hierarchy drafts, text-only contexts, simple structures
+- Mermaid: visual presentations, complex relationships, showing nav zones or linking patterns
+
+---
+
+## Navigation Design
+
+### Navigation Types
+
+| Nav Type | Purpose | Placement |
+|----------|---------|-----------|
+| Header nav | Primary navigation, always visible | Top of every page |
+| Dropdown menus | Organize sub-pages under parent | Expands from header items |
+| Footer nav | Secondary links, legal, sitemap | Bottom of every page |
+| Sidebar nav | Section navigation (docs, blog) | Left side within a section |
+| Breadcrumbs | Show current location in hierarchy | Below header, above content |
+| Contextual links | Related content, next steps | Within page content |
+
+### Header Navigation Rules
+
+- **4-7 items max** in the primary nav (more causes decision paralysis)
+- **CTA button** goes rightmost (e.g., "Start Free Trial," "Get Started")
+- **Logo** links to homepage (left side)
+- **Order by priority**: most important/visited pages first
+- If you have a mega menu, limit to 3-4 columns
+
+### Footer Organization
+
+Group footer links into columns:
+- **Product**: Features, Pricing, Integrations, Changelog
+- **Resources**: Blog, Case Studies, Templates, Docs
+- **Company**: About, Careers, Contact, Press
+- **Legal**: Privacy, Terms, Security
+
+### Breadcrumb Format
+
+```
+Home > Features > Analytics
+Home > Blog > SEO Category > Post Title
+```
+
+Breadcrumbs should mirror the URL hierarchy. Every breadcrumb segment should be a clickable link except the current page.
+
+**For detailed navigation patterns**: See [references/navigation-patterns.md](references/navigation-patterns.md)
+
+---
+
+## URL Structure
+
+### Design Principles
+
+1. **Readable by humans** — `/features/analytics` not `/f/a123`
+2. **Hyphens, not underscores** — `/blog/seo-guide` not `/blog/seo_guide`
+3. **Reflect the hierarchy** — URL path should match site structure
+4. **Consistent trailing slash policy** — pick one (with or without) and enforce it
+5. **Lowercase always** — `/About` should redirect to `/about`
+6. **Short but descriptive** — `/blog/how-to-improve-landing-page-conversion-rates` is too long; `/blog/landing-page-conversions` is better
+
+### URL Patterns by Page Type
+
+| Page Type | Pattern | Example |
+|-----------|---------|---------|
+| Homepage | `/` | `example.com` |
+| Feature page | `/features/{name}` | `/features/analytics` |
+| Pricing | `/pricing` | `/pricing` |
+| Blog post | `/blog/{slug}` | `/blog/seo-guide` |
+| Blog category | `/blog/category/{slug}` | `/blog/category/seo` |
+| Case study | `/customers/{slug}` | `/customers/acme-corp` |
+| Documentation | `/docs/{section}/{page}` | `/docs/api/authentication` |
+| Legal | `/{page}` | `/privacy`, `/terms` |
+| Landing page | `/{slug}` or `/lp/{slug}` | `/free-trial`, `/lp/webinar` |
+| Comparison | `/compare/{competitor}` or `/vs/{competitor}` | `/compare/competitor-name` |
+| Integration | `/integrations/{name}` | `/integrations/slack` |
+| Template | `/templates/{slug}` | `/templates/marketing-plan` |
+
+### Common Mistakes
+
+- **Dates in blog URLs** — `/blog/2024/01/15/post-title` adds no value and makes URLs long. Use `/blog/post-title`.
+- **Over-nesting** — `/products/category/subcategory/item/detail` is too deep. Flatten where possible.
+- **Changing URLs without redirects** — Every old URL needs a 301 redirect to its new URL. Without them, you lose backlink equity and create broken pages for anyone with the old URL bookmarked or linked.
+- **IDs in URLs** — `/product/12345` is not human-readable. Use slugs.
+- **Query parameters for content** — `/blog?id=123` should be `/blog/post-title`.
+- **Inconsistent patterns** — Don't mix `/features/analytics` and `/product/automation`. Pick one parent.
+
+### Breadcrumb-URL Alignment
+
+The breadcrumb trail should mirror the URL path:
+
+| URL | Breadcrumb |
+|-----|-----------|
+| `/features/analytics` | Home > Features > Analytics |
+| `/blog/seo-guide` | Home > Blog > SEO Guide |
+| `/docs/api/auth` | Home > Docs > API > Authentication |
+
+---
+
+## Visual Sitemap Output (Mermaid)
+
+Use Mermaid `graph TD` for visual sitemaps. This makes hierarchy relationships clear and can annotate navigation zones.
+
+### Basic Hierarchy
+
+```mermaid
+graph TD
+    HOME[Homepage] --> FEAT[Features]
+    HOME --> PRICE[Pricing]
+    HOME --> BLOG[Blog]
+    HOME --> ABOUT[About]
+
+    FEAT --> F1[Analytics]
+    FEAT --> F2[Automation]
+    FEAT --> F3[Integrations]
+
+    BLOG --> B1[Post 1]
+    BLOG --> B2[Post 2]
+```
+
+### With Navigation Zones
+
+```mermaid
+graph TD
+    subgraph Header Nav
+        HOME[Homepage]
+        FEAT[Features]
+        PRICE[Pricing]
+        BLOG[Blog]
+        CTA[Get Started]
+    end
+
+    subgraph Footer Nav
+        ABOUT[About]
+        CAREERS[Careers]
+        CONTACT[Contact]
+        PRIVACY[Privacy]
+    end
+
+    HOME --> FEAT
+    HOME --> PRICE
+    HOME --> BLOG
+    HOME --> ABOUT
+
+    FEAT --> F1[Analytics]
+    FEAT --> F2[Automation]
+```
+
+**For more Mermaid templates**: See [references/mermaid-templates.md](references/mermaid-templates.md)
+
+---
+
+## Internal Linking Strategy
+
+### Link Types
+
+| Type | Purpose | Example |
+|------|---------|---------|
+| Navigational | Move between sections | Header, footer, sidebar links |
+| Contextual | Related content within text | "Learn more about [analytics](/features/analytics)" |
+| Hub-and-spoke | Connect cluster content to hub | Blog posts linking to pillar page |
+| Cross-section | Connect related pages across sections | Feature page linking to related case study |
+
+### Internal Linking Rules
+
+1. **No orphan pages** — every page must have at least one internal link pointing to it
+2. **Descriptive anchor text** — "our analytics features" not "click here"
+3. **5-10 internal links per 1000 words** of content (approximate guideline)
+4. **Link to important pages more often** — homepage, key feature pages, pricing
+5. **Use breadcrumbs** — free internal links on every page
+6. **Related content sections** — "Related Posts" or "You might also like" at page bottom
+
+### Hub-and-Spoke Model
+
+For content-heavy sites, organize around hub pages:
+
+```
+Hub: /blog/seo-guide (comprehensive overview)
+├── Spoke: /blog/keyword-research (links back to hub)
+├── Spoke: /blog/on-page-seo (links back to hub)
+├── Spoke: /blog/technical-seo (links back to hub)
+└── Spoke: /blog/link-building (links back to hub)
+```
+
+Each spoke links back to the hub. The hub links to all spokes. Spokes link to each other where relevant.
+
+### Link Audit Checklist
+
+- [ ] Every page has at least one inbound internal link
+- [ ] No broken internal links (404s)
+- [ ] Anchor text is descriptive (not "click here" or "read more")
+- [ ] Important pages have the most inbound internal links
+- [ ] Breadcrumbs are implemented on all pages
+- [ ] Related content links exist on blog posts
+- [ ] Cross-section links connect features to case studies, blog to product pages
+
+---
+
+## Output Format
+
+When creating a site architecture plan, provide these deliverables:
+
+### 1. Page Hierarchy (ASCII Tree)
+Full site structure with URLs at each node. Use the ASCII tree format from the Page Hierarchy Design section.
+
+### 2. Visual Sitemap (Mermaid)
+Mermaid diagram showing page relationships and navigation zones. Use `graph TD` with subgraphs for nav zones where helpful.
+
+### 3. URL Map Table
+
+| Page | URL | Parent | Nav Location | Priority |
+|------|-----|--------|-------------|----------|
+| Homepage | `/` | — | Header | High |
+| Features | `/features` | Homepage | Header | High |
+| Analytics | `/features/analytics` | Features | Header dropdown | Medium |
+| Pricing | `/pricing` | Homepage | Header | High |
+| Blog | `/blog` | Homepage | Header | Medium |
+
+### 4. Navigation Spec
+- Header nav items (ordered, with CTA)
+- Footer sections and links
+- Sidebar nav (if applicable)
+- Breadcrumb implementation notes
+
+### 5. Internal Linking Plan
+- Hub pages and their spokes
+- Cross-section link opportunities
+- Orphan page audit (if restructuring)
+- Recommended links per key page
+
+### 6. Redirect Map (restructures only)
+When URLs change, every old URL needs a 301 to its closest new equivalent. Deliver a two-column map so nothing loses backlink equity or breaks bookmarks.
+
+| Old URL | New URL (301 target) |
+|---------|----------------------|
+| `/old-features` | `/features` |
+| `/blog/2024/01/post-title` | `/blog/post-title` |
+
+Never redirect many unrelated pages to the homepage — map each to the most relevant page, or a 410 if the content is truly gone.
+
+### AEO note (answer-engine legibility)
+AI answer engines (ChatGPT, Perplexity, Google AI Overviews) extract and cite pages, not whole sites. Favor one clear canonical page per intent over several thin overlapping pages, keep breadcrumbs and descriptive anchor text so the crawler can infer topical relationships, and make hub pages genuinely comprehensive — they are the pages most likely to be cited. For a full AEO audit, hand off to luckiest-seo-audit.
+
+---
+
+## Task-Specific Questions
+
+1. Is this a new site or are you restructuring an existing one?
+2. What type of site is it? (SaaS, content, e-commerce, docs, hybrid, small business)
+3. How many pages exist or are planned?
+4. What are the 5 most important pages on the site?
+5. Are there existing URLs that need to be preserved or redirected?
+6. Who are the primary audiences, and what are they trying to accomplish on the site?
+
+---
+
+## Share with your tribe
+
+After delivering the architecture plan, the skill may offer (never auto-post, never attach credentials): "Want me to share this site structure with your Luckiest tribe? Anyone planning a similar site can reuse the hierarchy and URL map as a starting point." If the user accepts, hand off the finished deliverables to the tribe-share flow. If they decline, stop. Do not share a plan for a private or unreleased project without an explicit ask.
+
+## Related Skills
+
+- **luckiest-content-strategy**: For planning what content to create and topic clusters
+- **luckiest-programmatic-seo**: For building SEO pages at scale with templates and data
+- **luckiest-seo-audit**: For technical SEO, on-page optimization, and indexation issues
+- **luckiest-cro**: For optimizing individual pages for conversion
+- **luckiest-schema**: For implementing breadcrumb and site navigation structured data
+- **luckiest-competitors**: For comparison page frameworks and URL patterns

package/skills/luckiest-site-architecture/evals/evals.json

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+{
+  "skill_name": "site-architecture",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "Help me plan the site architecture for our new SaaS marketing website. We have a homepage, product page, pricing page, about page, blog, and want to add competitor comparison pages and integration pages.",
+      "expected_output": "Should check for product-marketing.md first. Should apply the page hierarchy design principles (3-click rule, flat vs deep). Should create an ASCII tree showing the full site structure. Should organize pages logically: main nav (Home, Product, Pricing, About, Blog), comparison pages section, integrations hub. Should recommend URL structure patterns for each section. Should provide navigation design recommendations (4-7 header items). Should include internal linking strategy (hub-and-spoke for comparisons and integrations). Should provide the full deliverable set: hierarchy, URL map, nav spec.",
+      "assertions": [
+        "Checks for product-marketing.md",
+        "Applies 3-click rule and flat vs deep principles",
+        "Creates ASCII tree for site structure",
+        "Organizes pages logically",
+        "Recommends URL structure for each section",
+        "Provides navigation design (4-7 header items)",
+        "Includes internal linking strategy",
+        "Provides hierarchy, URL map, and nav spec"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "Our website has grown organically and the navigation is a mess. We have 50+ pages and users can't find anything. Help us reorganize.",
+      "expected_output": "Should treat this as a site architecture audit and redesign. Should recommend starting with a content inventory of all 50+ pages. Should apply the page hierarchy design to reorganize: group related pages, establish clear parent-child relationships, apply the 3-click rule. Should redesign the navigation (reduce header items, use mega-menu or dropdowns for deeper pages). Should provide before/after ASCII tree structure. Should address URL redirects for any pages that move. Should include a visual sitemap (Mermaid).",
+      "assertions": [
+        "Recommends content inventory first",
+        "Groups related pages logically",
+        "Applies 3-click rule",
+        "Redesigns navigation structure",
+        "Provides ASCII tree or visual sitemap",
+        "Addresses URL redirects for moved pages",
+        "Reduces header navigation items"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "what should our url structure look like? we keep debating between /blog/post-name vs /resources/blog/post-name and /product/feature vs /features/feature-name",
+      "expected_output": "Should trigger on casual phrasing. Should apply the URL structure patterns guidance. Should recommend clean, descriptive URLs: prefer shorter paths (/blog/post-name over /resources/blog/post-name), use consistent patterns, avoid unnecessary nesting. Should provide URL structure recommendations for each section type (blog, features, comparisons, integrations). Should address SEO implications of URL structure. Should provide a complete URL map as a reference.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Applies URL structure patterns",
+        "Recommends shorter, cleaner paths",
+        "Provides recommendations for each section type",
+        "Addresses SEO implications",
+        "Provides URL map reference"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "We're adding programmatic SEO pages — 200 integration pages and 50 comparison pages. How should these fit into our site architecture?",
+      "expected_output": "Should address how to integrate scaled content into the site architecture. Should recommend hub pages for both sections (/integrations and /compare or /vs). Should apply the hub-and-spoke internal linking model. Should address navigation: these shouldn't clutter the main nav, but should be accessible via hub pages. Should provide URL structure for both sections. Should address crawl budget considerations for 250 new pages. Should cross-reference programmatic-seo for the content strategy.",
+      "assertions": [
+        "Recommends hub pages for each section",
+        "Applies hub-and-spoke internal linking",
+        "Keeps programmatic pages out of main nav",
+        "Provides URL structure for both sections",
+        "Addresses crawl budget for 250 pages",
+        "Cross-references programmatic-seo skill"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Can you create a visual sitemap for our site? We want something we can share with our design team.",
+      "expected_output": "Should provide a visual sitemap using Mermaid diagram format. Should organize the sitemap hierarchically showing page relationships. Should use the Mermaid graph syntax that can be rendered by most tools. Should include all major sections and key pages. Should be clear enough for a design team to use as a reference for navigation and wireframing.",
+      "assertions": [
+        "Provides visual sitemap in Mermaid format",
+        "Shows hierarchical page relationships",
+        "Includes all major sections",
+        "Uses clear, readable format",
+        "Suitable for sharing with design team"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Our XML sitemap hasn't been updated in 6 months and we have crawl errors in Search Console. Can you fix our technical SEO?",
+      "expected_output": "Should recognize this is a technical SEO audit task, not a site architecture design task. Should defer to or cross-reference the seo-audit skill, which handles XML sitemaps, crawl errors, and technical SEO issues. Site-architecture focuses on page hierarchy, navigation, and URL structure design — not technical SEO troubleshooting.",
+      "assertions": [
+        "Recognizes this as technical SEO, not site architecture",
+        "References or defers to seo-audit skill",
+        "Explains site-architecture covers design, not technical SEO"
+      ],
+      "files": []
+    }
+  ]
+}