luckiest-co 1.0.0 → 1.0.3

package/skills/luckiest-social/SKILL.md

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+---
+name: luckiest-social
+description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' or 'find people asking for.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see luckiest-content-strategy. For paid ads, see luckiest-ad-creative. For earned media, see luckiest-public-relations."
+license: See ATTRIBUTION.md
+metadata:
+  version: "1.1.0"
+  listing_id: luckiest-social
+  author: luckiest
+---
+
+# Social Content
+
+An expert social media strategist skill. The goal is to help create engaging content that builds audience, drives engagement, and supports business goals.
+
+## Staying current
+
+On activation, call the Luckiest MCP check_updates tool with { listingId: "luckiest-social", installedSemver: "1.1.0" }. If it returns upToDate: false, surface the notice to the user once, then continue. Do nothing further if upToDate: true. Never block on this check — if the tool is unavailable, proceed.
+
+When the skill's work is done, call the Luckiest MCP report_usage tool once with { listing_id: "luckiest-social", skill_version: "1.1.0", matched: true, success: <true if the skill completed, false otherwise> }. Metadata only, never prompt text. Never block on it — if the tool is unavailable, skip silently.
+
+## Human-in-the-loop guardrail
+
+This skill drafts; the user publishes. Never auto-post, auto-DM, or auto-comment on any platform. Every post, thread, comment, and DM is produced as a draft for the user to review, edit, and send themselves. Auto-posting risks bot detection, brand damage, and irreversible mistakes on high-stakes public channels.
+
+## Before Creating Content
+
+**Check for product marketing context first:**
+If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Gather this context (ask if not provided):
+
+### 1. Goals
+- What's the primary objective? (Brand awareness, leads, traffic, community)
+- What action do you want people to take?
+- Are you building personal brand, company brand, or both?
+
+### 2. Audience
+- Who are you trying to reach?
+- What platforms are they most active on?
+- What content do they engage with?
+
+### 3. Brand Voice
+- What's your tone? (Professional, casual, witty, authoritative)
+- Any topics to avoid?
+- Any specific terminology or style guidelines?
+
+### 4. Resources
+- How much time can you dedicate to social?
+- Do you have existing content to repurpose?
+- Can you create video content?
+
+---
+
+## Platform Quick Reference
+
+| Platform | Best For | Frequency | Key Format |
+|----------|----------|-----------|------------|
+| LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories |
+| Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes |
+| Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels |
+| TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video |
+| Facebook | Communities, local businesses | 1-2x/day | Groups, native video |
+
+**For detailed platform strategies**: See [references/platforms.md](references/platforms.md)
+
+**For hashtag limits and character counts**: See [references/platform-limits.md](references/platform-limits.md)
+
+> Specs drift. Posting frequencies, character counts, and optimal video lengths change as platforms tune their algorithms. Treat the numbers in this skill as a starting baseline, not gospel — [references/platform-limits.md](references/platform-limits.md) is the source of truth, and when a limit is load-bearing for a deliverable, verify the current value before committing to it.
+
+---
+
+## Content Pillars Framework
+
+Build your content around 3-5 pillars that align with your expertise and audience interests.
+
+### Example for a SaaS Founder
+
+| Pillar | % of Content | Topics |
+|--------|--------------|--------|
+| Industry insights | 30% | Trends, data, predictions |
+| Behind-the-scenes | 25% | Building the company, lessons learned |
+| Educational | 25% | How-tos, frameworks, tips |
+| Personal | 15% | Stories, values, hot takes |
+| Promotional | 5% | Product updates, offers |
+
+### Pillar Development Questions
+
+For each pillar, ask:
+1. What unique perspective do you have?
+2. What questions does your audience ask?
+3. What content has performed well before?
+4. What can you create consistently?
+5. What aligns with business goals?
+
+---
+
+## Hook Formulas
+
+The first line determines whether anyone reads the rest.
+
+### Curiosity Hooks
+- "I was wrong about [common belief]."
+- "The real reason [outcome] happens isn't what you think."
+- "[Impressive result] — and it only took [surprisingly short time]."
+
+### Story Hooks
+- "Last week, [unexpected thing] happened."
+- "I almost [big mistake/failure]."
+- "3 years ago, I [past state]. Today, [current state]."
+
+### Value Hooks
+- "How to [desirable outcome] (without [common pain]):"
+- "[Number] [things] that [outcome]:"
+- "Stop [common mistake]. Do this instead:"
+
+### Contrarian Hooks
+- "Unpopular opinion: [bold statement]"
+- "[Common advice] is wrong. Here's why:"
+- "I stopped [common practice] and [positive result]."
+
+**For post templates and more hooks**: See [references/post-templates.md](references/post-templates.md)
+
+---
+
+## Content Repurposing System
+
+Turn one piece of content into many. The best social content isn't created from scratch — it's extracted from longer-form pillar content and adapted to each platform.
+
+### Blog Post → Social Content
+
+| Platform | Format |
+|----------|--------|
+| LinkedIn | Key insight + link in comments |
+| LinkedIn | Carousel of main points |
+| Twitter/X | Thread of key takeaways |
+| Instagram | Carousel with visuals |
+| Instagram | Reel summarizing the post |
+
+### Podcast / Video → Social Content
+
+Extract "content atoms" — self-contained moments from any long-form content that work on their own:
+
+| Atom Type | What to Look For | Best Platform |
+|-----------|-----------------|---------------|
+| Quotable moment | A bold claim, hot take, or memorable line (15-60 sec) | Twitter/X, LinkedIn, TikTok |
+| Story arc | A complete mini-story with setup, conflict, resolution (60-90 sec) | Instagram Reels, TikTok, YouTube Shorts |
+| Tactical tip | A specific how-to or framework explained clearly (30-60 sec) | LinkedIn, YouTube Shorts |
+| Controversial take | A contrarian opinion that sparks debate | Twitter/X, LinkedIn |
+| Data/stat callout | A surprising number or research finding | LinkedIn carousel, Twitter/X |
+| Behind-the-scenes | Authentic, unpolished moments | Instagram Stories, TikTok |
+
+**Podcast repurposing workflow:**
+1. **Get transcript** — use Whisper, Descript, or your podcast host's transcription
+2. **Mark timestamps** — flag the 5-10 best moments while listening or scanning transcript
+3. **Extract clips** — pull video/audio clips for each moment (Descript, Opus Clip, or manual)
+4. **Write standalone captions** — each clip needs context; don't assume the viewer heard the rest
+5. **Add subtitles** — most social video is watched without sound
+6. **Schedule across 1-2 weeks** — spread a single episode across multiple posts
+
+**Per episode, aim for:**
+- 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
+- 1-2 LinkedIn text posts from key insights
+- 1 Twitter/X thread of takeaways
+- 1 carousel summarizing the main framework or list
+- 1 newsletter section or blog post from the best segment
+
+### Webinar / Live Event → Social Content
+
+| Extract | Format |
+|---------|--------|
+| Key slides with commentary | LinkedIn carousel |
+| Q&A highlights | Twitter/X thread |
+| Speaker quotes | Quote graphics for Instagram/LinkedIn |
+| Audience reactions/poll results | Engagement posts |
+| Full recording → short clips | Reels, TikTok, Shorts |
+
+### Newsletter → Social Content
+
+| Extract | Format |
+|---------|--------|
+| Main insight | LinkedIn post |
+| Curated links with commentary | Twitter/X thread |
+| Data or stat | Quote graphic |
+| Hot take or opinion | Twitter/X post, LinkedIn |
+
+### Repurposing Workflow
+
+1. **Create pillar content** (blog, video, podcast, webinar, newsletter)
+2. **Extract content atoms** (5-10 per piece — quotes, stories, tips, data)
+3. **Adapt to each platform** (format, length, and tone)
+4. **Write standalone captions** (each post must work without context)
+5. **Schedule across the week** (spread distribution, don't dump all at once)
+6. **Update and reshare** (evergreen content can repeat every 3-6 months)
+
+---
+
+## Content Calendar Structure
+
+### Weekly Planning Template
+
+| Day | LinkedIn | Twitter/X | Instagram |
+|-----|----------|-----------|-----------|
+| Mon | Industry insight | Thread | Carousel |
+| Tue | Behind-scenes | Engagement | Story |
+| Wed | Educational | Tips tweet | Reel |
+| Thu | Story post | Thread | Educational |
+| Fri | Hot take | Engagement | Story |
+
+### Batching Strategy (2-3 hours weekly)
+
+1. Review content pillar topics
+2. Write 5 LinkedIn posts
+3. Write 3 Twitter threads + daily tweets
+4. Create Instagram carousel + Reel ideas
+5. Schedule everything
+6. Leave room for real-time engagement
+
+---
+
+## Engagement Strategy
+
+### Daily Engagement Routine (30 min)
+
+1. Respond to all comments on your posts (5 min)
+2. Comment on 5-10 posts from target accounts (15 min)
+3. Share/repost with added insight (5 min)
+4. Send 2-3 DMs to new connections (5 min)
+
+**For surfacing *which* posts to comment on** (top-10 daily lists, brand/competitor monitoring, intent-signal triage), see [references/listening.md](references/listening.md). Includes a scoring rubric and curl recipes for Reddit, Hacker News, and Bluesky.
+
+### Quality Comments
+
+- Add new insight, not just "Great post!"
+- Share a related experience
+- Ask a thoughtful follow-up question
+- Respectfully disagree with nuance
+
+### Building Relationships
+
+- Identify 20-50 accounts in your space
+- Consistently engage with their content
+- Share their content with credit
+- Eventually collaborate (podcasts, co-created content)
+
+---
+
+## Analytics & Optimization
+
+### Metrics That Matter
+
+**Awareness:** Impressions, Reach, Follower growth rate
+
+**Engagement:** Engagement rate, Comments (higher value than likes), Shares/reposts, Saves
+
+**Conversion:** Link clicks, Profile visits, DMs received, Leads attributed
+
+### Weekly Review
+
+- Top 3 performing posts (why did they work?)
+- Bottom 3 posts (what can you learn?)
+- Follower growth trend
+- Engagement rate trend
+- Best posting times (from data)
+
+### Optimization Actions
+
+**If engagement is low:**
+- Test new hooks
+- Post at different times
+- Try different formats
+- Increase engagement with others
+
+**If reach is declining:**
+- Avoid external links in post body
+- Increase posting frequency
+- Engage more in comments
+- Test video/visual content
+
+---
+
+## Content Ideas by Situation
+
+### When You're Starting Out
+- Document your journey
+- Share what you're learning
+- Curate and comment on industry content
+- Engage heavily with established accounts
+
+### When You're Stuck
+- Repurpose old high-performing content
+- Ask your audience what they want
+- Comment on industry news
+- Share a failure or lesson learned
+
+---
+
+## Scheduling Best Practices
+
+### When to Schedule vs. Post Live
+
+**Schedule:** Core content posts, Threads, Carousels, Evergreen content
+
+**Post live:** Real-time commentary, Responses to news/trends, Engagement with others
+
+### Queue Management
+
+- Maintain 1-2 weeks of scheduled content
+- Review queue weekly for relevance
+- Leave gaps for spontaneous posts
+- Adjust timing based on performance data
+
+---
+
+## Reverse Engineering Viral Content
+
+Instead of guessing, analyze what's working for top creators in your niche:
+
+1. **Find creators** — 10-20 accounts with high engagement
+2. **Collect data** — 500+ posts for analysis
+3. **Analyze patterns** — Hooks, formats, CTAs that work
+4. **Codify playbook** — Document repeatable patterns
+5. **Layer your voice** — Apply patterns with authenticity
+6. **Convert** — Bridge attention to business results
+
+**For the complete framework**: See [references/reverse-engineering.md](references/reverse-engineering.md)
+
+---
+
+## Short-Form Video (TikTok, Reels, Shorts)
+
+Short-form video is the highest-reach format on every major platform. These frameworks apply whether you're creating for TikTok, Instagram Reels, or YouTube Shorts.
+
+### Platform Specs
+
+| Platform | Optimal Length | Aspect Ratio | Key Difference |
+|----------|---------------|--------------|----------------|
+| TikTok | 15-60 sec | 9:16 | Trending sounds, raw/authentic feel |
+| Reels | 15-30 sec | 9:16 | Polished content, rewards saves/shares |
+| Shorts | 30-60 sec | 9:16 | YouTube SEO applies, searchable titles |
+
+### The 3-Second Rule
+
+You have 3 seconds to stop the scroll. Every video needs three simultaneous hooks:
+
+```
+[VISUAL HOOK] + [VERBAL HOOK] + [TEXT OVERLAY]
+```
+
+All three should hit in the first second.
+
+### Video Structures
+
+**Problem-Solution (15-30 sec):**
+```
+[0-3s]  Hook: State the problem
+[3-10s] Agitate: Why it matters
+[10-25s] Solution: Your method/product/tip
+[25-30s] CTA: What to do next
+```
+
+**List Format (30-60 sec):**
+```
+[0-3s]  Hook: "X things that [outcome]"
+[3-50s] Items: One every 5-8 seconds
+[50-60s] CTA
+```
+
+**Tutorial (30-60 sec):**
+```
+[0-3s]  Hook: Show the end result first
+[3-8s]  Overview: "Here's how..."
+[8-50s] Steps: Quick, clear instructions
+[50-60s] Result + CTA
+```
+
+### Caption & Subtitle Best Practices
+
+Captions increase watch time by 25-40%. Most social video is watched without sound.
+
+- **MAX 2 lines** on screen at once
+- **3-5 words per line**
+- Bold, sans-serif font with black outline
+- **Highlight key words** in a different color
+- Match timing to speech exactly
+
+Tools: CapCut (free), Descript, Captions.ai, Premiere Pro
+
+### Content Ideas by Type
+
+| Business Type | Video Ideas |
+|---------------|-------------|
+| SaaS | Feature demos (show outcome first), before/after, "Watch me do X in Y seconds" |
+| E-commerce | Unboxing, comparisons, how it's made, customer reviews |
+| Services | Process reveals, client transformations, myth-busting |
+| Personal brand | Lessons learned, controversial takes, day-in-the-life |
+
+### Common Mistakes
+
+1. **Slow hooks** — don't build up to the point
+2. **No text overlay** — many watch without sound
+3. **Poor audio** — bad audio kills retention instantly
+4. **Too long** — if it can be shorter, make it shorter
+5. **No CTA** — tell viewers what to do
+6. **Ignoring comments** — engagement in first hour matters
+
+**For video hook formulas and scripting templates**: See [references/short-form-video.md](references/short-form-video.md)
+
+---
+
+## Task-Specific Questions
+
+1. What platform(s) are you focusing on?
+2. What's your current posting frequency?
+3. Do you have existing content to repurpose?
+4. What content has performed well in the past?
+5. How much time can you dedicate weekly?
+6. Are you building personal brand, company brand, or both?
+
+---
+
+## Luckiest network
+
+After delivering a content batch or a listening triage list, optionally offer (never auto-post, no credentials): "Want me to surface this to your Luckiest tribe? Anyone who asked for help on the same platform or topic could pick up where you left off." If they accept, hand off the drafted batch or triage output to the tribe-share flow. If they decline, stop. Never share private-by-nature material (competitor names they are quietly vetting, an unannounced launch) without an explicit ask.
+
+## Related Skills
+
+- **luckiest-copywriting**: For longer-form content that feeds social
+- **luckiest-launch**: For coordinating social with launches
+- **luckiest-emails**: For nurturing social audience via email
+- **luckiest-marketing-psychology**: For understanding what drives engagement

package/skills/luckiest-social/evals/evals.json

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+{
+  "skill_name": "social",
+  "evals": [
+    {
+      "id": 1,
+      "prompt": "Help me create a LinkedIn content strategy. I'm a SaaS founder building in public and want to grow my personal brand to drive awareness for my product. I currently have 500 followers and post maybe once a week.",
+      "expected_output": "Should check for product-marketing.md first. Should establish content pillars (3-5) appropriate for a SaaS founder building in public: industry insights, behind-the-scenes, educational content, personal stories, promotional (minimal). Should apply the platform quick reference for LinkedIn (3-5x/week recommended, carousels and stories perform well). Should provide hook formulas for LinkedIn posts. Should create a weekly content calendar. Should include engagement strategy (daily 30-min routine). Should address going from 1x/week to 3-5x/week with a batching strategy.",
+      "assertions": [
+        "Checks for product-marketing.md",
+        "Establishes 3-5 content pillars",
+        "Applies LinkedIn platform guidance",
+        "Provides hook formulas",
+        "Creates weekly content calendar",
+        "Includes engagement strategy",
+        "Addresses batching strategy for consistency",
+        "Recommends increasing from 1x to 3-5x per week"
+      ],
+      "files": []
+    },
+    {
+      "id": 2,
+      "prompt": "Write me a Twitter/X thread about the lessons I learned bootstrapping my SaaS to $10k MRR. Include hooks and a CTA at the end.",
+      "expected_output": "Should apply the hook formulas for a story hook (e.g., '6 months ago, I had $0 MRR. Today, I hit $10k.'). Should structure the thread following platform best practices: strong hook in tweet 1, each tweet should stand alone but flow together, use specific numbers and stories, end with a CTA. Should reference the content pillar this fits into (behind-the-scenes / founder journey). Should provide the actual thread content with 8-12 tweets. Should include engagement prompts.",
+      "assertions": [
+        "Applies hook formulas from the skill",
+        "Uses a story hook for the first tweet",
+        "Structures thread with standalone but flowing tweets",
+        "Uses specific numbers and stories",
+        "Ends with clear CTA",
+        "Provides 8-12 tweet thread content",
+        "Includes engagement prompts"
+      ],
+      "files": []
+    },
+    {
+      "id": 3,
+      "prompt": "i have a blog post that did really well. how do i turn it into social media content for multiple platforms?",
+      "expected_output": "Should trigger on casual phrasing. Should apply the content repurposing system. Should use the Blog Post → Social Content mapping: LinkedIn (key insight post + carousel of main points), Twitter/X (thread of key takeaways), Instagram (carousel with visuals + Reel summarizing the post). Should follow the repurposing workflow: create pillar content → extract key insights (3-5) → adapt to each platform → schedule across the week. Should provide specific format recommendations per platform.",
+      "assertions": [
+        "Triggers on casual phrasing",
+        "Applies content repurposing system",
+        "Uses Blog Post → Social Content mapping",
+        "Provides format for LinkedIn, Twitter/X, and Instagram",
+        "Follows the repurposing workflow",
+        "Extracts 3-5 key insights to repurpose",
+        "Provides platform-specific format recommendations"
+      ],
+      "files": []
+    },
+    {
+      "id": 4,
+      "prompt": "My LinkedIn posts get like 200 impressions and almost no engagement. What am I doing wrong?",
+      "expected_output": "Should apply the analytics and optimization section, specifically the 'if engagement is low' guidance. Should diagnose potential issues: weak hooks (first line not compelling), posting at wrong times, not engaging with others' content, poor formatting (no line breaks, walls of text), content not resonating with audience. Should recommend specific fixes: test new hook formulas, post at different times, increase engagement with others (the daily engagement routine), try different formats (carousels, stories). Should provide before/after hook examples.",
+      "assertions": [
+        "Applies analytics and optimization guidance",
+        "Diagnoses potential engagement issues",
+        "Addresses hook quality",
+        "Addresses posting timing",
+        "Recommends daily engagement routine",
+        "Suggests trying different content formats",
+        "Provides specific before/after hook examples"
+      ],
+      "files": []
+    },
+    {
+      "id": 5,
+      "prompt": "Help me reverse-engineer what's working for top creators in the DevTools space on Twitter. I want to understand their content patterns.",
+      "expected_output": "Should apply the reverse engineering viral content framework. Should walk through the process: identify 10-20 top accounts in DevTools, collect high-performing posts, analyze patterns (hooks, formats, CTAs, topics, posting times), codify a playbook of repeatable patterns, then layer the user's authentic voice. Should provide specific guidance on what to look for in the analysis. Should recommend tools or methods for collecting the data.",
+      "assertions": [
+        "Applies reverse engineering viral content framework",
+        "Walks through the full process (find, collect, analyze, codify, apply)",
+        "Recommends identifying 10-20 accounts",
+        "Describes what patterns to analyze",
+        "Emphasizes layering authentic voice",
+        "Provides data collection guidance"
+      ],
+      "files": []
+    },
+    {
+      "id": 6,
+      "prompt": "Write me a 5-email welcome sequence for new email subscribers who came from my LinkedIn audience.",
+      "expected_output": "Should recognize this is an email sequence task, not social content. Should defer to or cross-reference the emails skill, which handles welcome sequences, drip campaigns, and lifecycle emails. May note the social-to-email bridge context but should make clear that emails is the right skill for writing email sequences.",
+      "assertions": [
+        "Recognizes this as email sequence work",
+        "References or defers to emails skill",
+        "Does not attempt to write email sequence using social content patterns",
+        "May note social-to-email bridge context"
+      ],
+      "files": []
+    }
+  ]
+}

package/skills/luckiest-social/references/listening-sources-template.md

@@ -0,0 +1,123 @@
+# Listening Sources — Template
+
+Copy this file to `.agents/listening-sources.md` in your project (or `.claude/listening-sources.md`) and fill in the brackets. Claude reads it when running the [listening workflow](listening.md).
+
+Delete sections you don't use. Keep this short and current — stale sources are worse than no sources.
+
+---
+
+## What We're Listening For
+
+**Brand / product:** [Your product name]
+**Category:** [e.g., "AI writing assistant", "Postgres GUI"]
+**Goal:** [e.g., "find people switching from Notion", "engage with B2B SaaS founders 50-200 employees"]
+
+## ICP (for scoring)
+
+Used by the [scoring rubric](listening.md#scoring-rubric) to judge ICP fit.
+
+- **Role:** [e.g., "founder, head of marketing, marketing ops lead"]
+- **Company stage:** [e.g., "seed to Series B SaaS, 10-200 employees"]
+- **Industry:** [e.g., "B2B SaaS, infra, devtools"]
+- **Signals they're a fit:** [e.g., "writes about GTM, runs paid ads, recently raised"]
+
+---
+
+## Target Accounts
+
+Engage with **every** post from these accounts when relevant. Keep this list to 20-50 max.
+
+### LinkedIn (browser-driven — use dev-browser to view feed)
+- [Name] — `linkedin.com/in/handle`
+- [Name] — `linkedin.com/in/handle`
+
+### X / Twitter (browser-driven)
+- [@handle]
+- [@handle]
+
+### Reddit
+- u/[username]
+- u/[username]
+
+### Bluesky
+- [handle.bsky.social]
+
+### Blogs / Newsletters (RSS)
+- [Name] — `https://example.com/feed/`
+- [Name] — `https://example.substack.com/feed`
+
+### YouTube channels (RSS)
+- [Name] — channel ID `UCxxxxxxxx`
+
+---
+
+## Keywords (intent signals)
+
+Search across all platforms. Claude runs these through Reddit, HN, Bluesky on the [daily loop](listening.md#the-daily-triage-loop).
+
+### High-intent (someone shopping or switching)
+- `"alternative to [competitor]"`
+- `"looking for a [category] tool"`
+- `"recommend a [category]"`
+- `"switching from [competitor]"`
+- `"frustrated with [competitor]"`
+
+### Problem signals (someone in pain)
+- `"[category] is so [bad/hard/expensive]"`
+- `"why is [category] [problem]"`
+- `"hate [pain point]"`
+
+### Brand mentions
+- `"[your brand]"`
+- `"[your brand misspelling]"`
+- `"[your domain]"`
+
+### Competitor mentions (monitor for switching language)
+- `"[competitor 1]"`
+- `"[competitor 2]"`
+
+---
+
+## Subreddits
+
+Pulled via Reddit JSON API on the daily loop.
+
+- r/SaaS
+- r/Entrepreneur
+- r/[your niche, e.g., "marketing", "devtools"]
+- r/[adjacent community]
+
+---
+
+## Saved Searches (manual / browser-driven)
+
+URLs Claude opens via dev-browser to scan.
+
+### LinkedIn Sales Navigator
+- [Search name] — `https://linkedin.com/sales/search/people?...`
+
+### LinkedIn (regular)
+- Posts hashtag — `https://linkedin.com/feed/hashtag/yourtopic/`
+
+### X advanced search
+- [Search name] — `https://x.com/search?q=...&f=live`
+
+---
+
+## Do Not Engage
+
+Save yourself the regret.
+
+- Accounts known for bad-faith dunking: [@handle], [@handle]
+- Blocked brands / competitors who'll screenshot: [list]
+- Topics to avoid: [politics, [your founder's hot takes], etc.]
+
+---
+
+## Notes for Claude
+
+- When asked for "today's top 10," output in the format defined in [listening.md](listening.md#the-daily-triage-loop)
+- For LinkedIn and X, use dev-browser with the persistent session (user is logged in)
+- For everything else, use the curl recipes in [listening.md](listening.md#sources--light-tooling-curl-recipes)
+- Default lookback: 24h. User can override.
+- Always ask before posting — output drafts, user approves and posts manually