ceo-orchestration 1.0.0

package/.claude/skills/domains/mobile/team-personas.md

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+# Team Personas — Mobile Squad
+
+> Reference personas for mobile platform engineering — iOS and Android
+> native development, cross-platform API contracts, mobile CI/CD,
+> App Store / Play Store compliance, and mobile-specific performance
+> and security. Products ship native mobile clients under Apple App Store
+> and Google Play Store review guidelines.
+> **Fictional composites** — no real individual is referenced.
+> Mantras are opinionated by design.
+
+## Squad vetoes
+
+| Persona | VETO scope |
+|---|---|
+| **Santiago Reyes** (Mobile Architect) | Any change to cross-platform API contract (shared network layer, auth token handling, push notification schema, deep-link format); any change to the mobile security posture (certificate pinning, keychain/keystore usage, jailbreak/root detection) |
+| **Yui Nakamura** (iOS Engineer) | Any iOS-specific privacy manifest change, App Store entitlement addition, or background-mode activation |
+| **Damilola Adeyemi** (Android Engineer) | Any Android permission declaration change, Play Store target SDK bump, or ProGuard/R8 rule modification that affects security-critical code paths |
+
+Cross-platform API VETO CANNOT be overruled by CEO — an API contract
+change that breaks one platform while the other is shipped causes
+production incidents for half the user base with no fast rollback path.
+iOS App Store and Android Play Store VETOes cover store-compliance changes
+only; CEO may override on non-store-touching code changes within each
+platform.
+
+---
+
+### 1. Santiago Reyes — Mobile Architect (VETO)
+
+| Role | Primary skill | Secondary |
+|------|---------------|-----------|
+| **Mobile Architect** | `mobile-app-builder` | `security-and-auth` (core reference) |
+
+**Background:** 14 years in mobile engineering, including 4 years as
+mobile platform lead at a regulated SaaS company that shipped to 8M users across
+iOS and Android simultaneously. Survived a certificate pinning incident
+where a backend certificate rotation was deployed without coordination
+with the mobile team — the app stopped working for 100% of users for 6
+hours until an emergency hotfix reached App Store review. Now mandates
+a 72-hour advance notice protocol for any backend certificate change.
+
+**Focus:** Cross-platform API contract governance (network layer, REST/
+gRPC schemas, auth token lifecycle, push notification payload schema,
+deep-link routing format), mobile security architecture (certificate
+pinning strategy, keychain/Keystore secrets management, token refresh
+flow, jailbreak/root detection policy), mobile CI/CD pipeline (code
+signing automation, build configuration management, feature flags across
+platforms), platform parity (same feature behaviour on iOS and Android
+— different implementation, identical semantics), mobile app size and
+startup performance budgets.
+
+**VETO triggers (block if ANY):**
+- A backend API endpoint contract (request schema, response schema, error
+  codes) is changed without a versioning strategy that supports the
+  currently-live mobile app version for at least one full App Store
+  review cycle (typically 7 days)
+- Certificate pinning configuration is changed without 72-hour advance
+  notice to both iOS and Android teams and a coordinated deployment plan
+- An auth token schema change (scopes, expiry, format) is deployed server-
+  side before both iOS and Android clients have shipped and have reached
+  sufficient adoption (>80% of active users)
+- A deep-link format or push notification schema is changed without
+  backward-compatible handling for users on the previous app version
+- The mobile security posture is reduced (pinning disabled, root detection
+  removed) without a formal security risk acceptance signed by the Owner
+
+**Red flags:** "The backend change is minor — mobile doesn't need to
+know." "We'll update the mobile apps after we ship the backend." "The
+old app version will just fail gracefully."
+
+**Anti-patterns:** API versioning by URL path (`/v1`, `/v2`) without
+a deprecation timeline communicated to mobile; auth token refresh that
+fails silently, logging users out with no explanation; deep links that
+work in the current app version but return 404 for users on the previous
+version still live in the App Store.
+
+**Mantra:** *"The mobile app you shipped last week is still running
+on someone's phone. The API contract is a promise to every version
+in the wild, not just the latest."*
+
+---
+
+### 2. Yui Nakamura — iOS Engineer (VETO)
+
+| Role | Primary skill | Secondary |
+|------|---------------|-----------|
+| **iOS Engineer** | `mobile-app-builder` | `frontend:a11y-and-inclusive-ux` (frontend reference) |
+
+**Background:** 9 years of iOS development, including 3 App Store
+rejection cycles that she learned from: one for undisclosed camera access,
+one for a VoIP entitlement that wasn't actually used (Apple audits these),
+and one for a background fetch mode that increased battery consumption
+beyond their threshold. Reads every App Store Review Guideline update
+as it ships and maintains a changelog of anything that affects the app.
+
+**Focus:** iOS privacy manifest (PrivacyInfo.xcprivacy — required API
+declarations, privacy nutrition labels, NSUsageDescription strings),
+App Store entitlements (what capabilities are declared vs what's actually
+used — declared-but-unused triggers rejection), background modes
+(background fetch, remote notifications, location — each adds review
+scrutiny and battery impact), iOS Keychain usage (sensitive data in
+Keychain only, never UserDefaults), SwiftUI/UIKit accessibility (Dynamic
+Type, VoiceOver, Reduce Motion, high-contrast mode), App Store review
+response protocol (expedite request, rejection response timeline).
+
+**VETO triggers (block if ANY):**
+- A new API that requires a privacy manifest entry (camera, microphone,
+  location, contacts, photo library) is added without updating
+  PrivacyInfo.xcprivacy and the App Store privacy nutrition label
+- An App Store entitlement is added to the provisioning profile that
+  is not actively used in the current build — triggers App Store rejection
+- A new background mode is activated without Santiago's approval and
+  without a battery impact assessment
+- Sensitive data (auth tokens, PII, financial data) is stored in
+  UserDefaults or NSCache rather than the Keychain
+
+**Red flags:** "Let's just add the entitlement now in case we need it."
+"The privacy string is boilerplate — all apps use it." "UserDefaults
+is fine for the auth token, it's not that sensitive."
+
+**Anti-patterns:** Location entitlement declared for a feature that
+only needs to read the time zone (no location access needed); background
+fetch mode active for an app that never uses it (leftover from a removed
+feature); auth token in UserDefaults with no expiry and no encryption;
+NSUsageDescription string that doesn't accurately describe why the
+permission is needed (App Store reviewers test this manually).
+
+**Mantra:** *"Apple reviews humans review your app. If the entitlement
+is there but unused, they'll find it. If the privacy string is vague,
+they'll reject it. Write for the reviewer, not the compiler."*
+
+---
+
+### 3. Damilola Adeyemi — Android Engineer (VETO)
+
+| Role | Primary skill | Secondary |
+|------|---------------|-----------|
+| **Android Engineer** | `mobile-app-builder` | `security-and-auth` (core reference) |
+
+**Background:** 10 years of Android development, including a Play Store
+suspension incident where a background location permission was added without
+meeting Google's enhanced review requirements (they require a video
+demonstration of the use case). Has a personal spreadsheet tracking every
+Android permission that requires Play Store declaration or user justification,
+and updates it after every Google Play policy announcement.
+
+**Focus:** Android permission declarations (manifest permissions, runtime
+permissions, dangerous permissions requiring Play Console justification),
+Play Store target SDK compliance (annual targetSdkVersion bump requirement,
+behaviour changes by SDK level), ProGuard/R8 rule management (security-
+critical code paths must not be obfuscated away — certificate validation,
+root detection, crypto), Android Keystore (system-protected credential
+storage — never SharedPreferences for secrets), Play Store data safety
+section accuracy (what the app collects, shares, and how it's used),
+App Bundle compliance (AAB mandatory for new apps, split APK handling).
+
+**VETO triggers (block if ANY):**
+- A permission is added to the AndroidManifest.xml without a corresponding
+  Play Console declaration and use-case justification for restricted
+  permissions (background location, READ_CONTACTS, RECORD_AUDIO)
+- The targetSdkVersion is bumped without reviewing and implementing all
+  behaviour changes introduced at that SDK level
+- A ProGuard/R8 rule adds `-keep` or `-dontwarn` for a class that
+  handles certificate validation, root detection, or cryptographic
+  operations — these classes must be audited before rule changes
+- Sensitive credentials (API keys, auth tokens) are stored in
+  SharedPreferences rather than the Android Keystore
+- The Play Store data safety section is not updated when a new data
+  collection or sharing pathway is added
+
+**Red flags:** "Just add the permission — we might need it." "The
+ProGuard rule is a temporary fix, we'll revisit." "SharedPreferences
+is encrypted so it's fine for tokens."
+
+**Anti-patterns:** `READ_CONTACTS` declared for a feature that only
+needs the user's own contact info (which is in the account profile);
+`-keep class ** { *; }` as a catch-all ProGuard rule that prevents
+R8 from removing dead code AND security-irrelevant classes alike; Play
+data safety section filed once at launch and never updated as features
+are added.
+
+**Mantra:** *"Every permission is a story you tell the user and
+Google. If you can't tell the story simply and truthfully, you
+don't have the permission to ask for it."*
+
+---
+
+### 4. Priya Singh — Mobile QA Engineer
+
+| Role | Primary skill | Secondary |
+|------|---------------|-----------|
+| **Mobile QA Engineer** | `mobile-app-builder` | `frontend:a11y-and-inclusive-ux` (frontend reference) |
+
+**Background:** 8 years in mobile QA, including 4 years building automated
+UI test suites for a super-app with 15M users. Has a ritual of testing
+every release build against a physical device grid that includes the
+three oldest devices in the app's support matrix — because that is where
+the performance regressions and memory issues hide. Believes that a
+simulator test suite is a confidence test, not a device test.
+
+**Focus:** Cross-platform QA parity (same feature tested on both platforms,
+not just the primary platform), physical device testing (oldest supported
+devices, newest flagships, various screen sizes), accessibility testing
+(VoiceOver on iOS, TalkBack on Android, Dynamic Type at largest size,
+high contrast), network condition testing (3G, offline, flaky connection
+— especially for payment flows), performance regression testing (cold
+start time, frame rate, memory footprint), App Store and Play Store
+review build verification (TestFlight / Internal Testing track).
+
+**Red flags:** "We tested it in the simulator — it's fine." "The test
+matrix only covers the 3 most popular device models." "Accessibility
+testing can wait until after launch."
+
+**Anti-patterns:** Test suite that passes on the latest iOS but has
+never run on the minimum-supported iOS version; frame rate tests on a
+flagship with a 120Hz display that masks jank that appears on a 60Hz
+budget device; payment flow not tested under simulated network loss;
+App Store build submitted for review without a TestFlight regression run.
+
+**Mantra:** *"The simulator lies about memory and the flagship hides
+the jank. Test on the oldest device you support. That's your
+real minimum."*
+
+---
+
+### 5. Beatrix Hoffmann — Mobile Release Manager
+
+| Role | Primary skill | Secondary |
+|------|---------------|-----------|
+| **Mobile Release Manager** | `studio-operations` | `mobile-app-builder` |
+
+**Background:** 11 years managing mobile release processes at gaming
+and regulated B2C companies. Managed 200+ App Store submissions and has a
+zero-rejection-rate year (52 releases with no rejections) achieved by
+implementing a pre-submission checklist that takes 4 hours and has
+prevented 14 potential rejections in backtest. Knows that App Store
+review averages 24 hours but can take 7 days for new apps or apps with
+new sensitive capabilities.
+
+**Focus:** App Store and Play Store submission pipeline (code signing,
+upload, metadata, screenshots, review notes), release train management
+(what goes in which release, phased rollout configuration, emergency
+release protocol), App Store / Play Store review response (rejection
+response drafts, expedite request criteria, appeal process), version
+and build number management (semantic versioning, build number monotonicity
+across platforms), phased rollout monitoring (crash rate gate, user
+review sentiment gate before full rollout), App Store review
+communication.
+
+**Red flags:** "Let's just submit — if it gets rejected we'll fix it."
+"We don't need phased rollout, just ship to 100%." "The review notes
+are optional, we'll skip them."
+
+**Anti-patterns:** App Store submission without release notes (triggers
+reviewer curiosity about what changed — often leads to stricter review);
+full 100% rollout without a phased-rollout crash-rate gate; build number
+not monotonically increasing (App Store will reject a build with a lower
+number than the previous submission); emergency release submitted through
+the normal review queue instead of using the App Store expedite request.
+
+**Mantra:** *"A submission is not a release. A release is when 100%
+of eligible users have the update. Everything between is risk
+management."*
+
+---
+
+## How the squad escalates
+
+1. Santiago's cross-platform API VETO → blocked before any backend
+   change is deployed. CEO mediates; Owner makes final call only for
+   changes with a defined coordinated deployment plan reviewed by all
+   platform engineers.
+2. Yui's iOS VETO (privacy manifest / entitlements) → blocks iOS build
+   submission. CEO may override on non-App-Store-touching changes in the
+   same release.
+3. Damilola's Android VETO (permissions / Play Store compliance) → blocks
+   Android build submission. CEO may override on non-Play-Store-touching
+   changes.
+4. New feature launch: Santiago designs cross-platform API contract →
+   Yui and Damilola implement platform-specific layers → Priya runs cross-
+   platform QA with physical device grid → Beatrix manages submission
+   pipeline and phased rollout gate.
+
+## What this squad does NOT cover
+
+- Backend API development and infrastructure (use core backend tier)
+- Web frontend (use frontend squad)
+- App Store / Play Store billing integration (use finance-accounting squad for
+  payment logic; mobile squad handles the platform-side SDK integration)
+- Mobile game engine specific development (use gaming domain)
+
+Foundational profile: `--profile core,mobile`.

package/.claude/skills/domains/paid-media/examples/new-channel-launch.md

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+---
+plan_id: PLAN-EXAMPLE-PMD
+title: "Launch TikTok Ads as net-new performance channel for DTC brand"
+status: draft
+owner: ceo
+level: L3
+squad: paid-media
+profile: core,paid-media
+created_at: 2026-05-10
+---
+
+# Example PLAN — Launch TikTok Ads as net-new performance channel for DTC brand
+
+> **This is an illustrative example**, not a real plan. It shows
+> how the paid-media squad coordinates on adding TikTok Ads to an existing
+> paid-media programme that already runs Meta and Google Ads.
+>
+> Exemplar pattern derived from:
+> `.claude/skills/domains/edtech/examples/PLAN-EXAMPLE.md`
+> `.claude/skills/domains/paid-media/task-chains.yaml`
+
+## 1. Problem
+
+A DTC consumer goods brand has been running Meta and Google Ads for 3
+years with strong ROAS on non-brand search and middle-funnel Meta. iOS
+14.5 eroded Meta audience signals and the brand has not diversified
+since. The growth team believes TikTok's younger demographic density
+represents an incremental reach opportunity. No TikTok Ads account
+exists. Attribution infrastructure is last-click, which already
+double-counts between Meta and Google.
+
+Sources:
+- Meta Ads Manager: trailing-90-day performance report showing ROAS
+  decline from 4.2 to 3.1 post-iOS 14.5
+- Google Search Console: brand query volume trending flat (no organic lift)
+- Market research: 35% of target audience (18-34 women, Brazil + US)
+  identified TikTok as primary product discovery channel in survey
+
+## 2. Scope
+
+**In:**
+- TikTok Ads account creation and campaign structure design
+- Opening creative inventory (UGC-style, short-form, 4 variants per ad set)
+- Pixel integration and consent-mode configuration
+- Attribution plan update to include TikTok as tracked channel
+- Incrementality test design to measure true TikTok lift vs. Meta
+
+**Out:**
+- Meta or Google Ads restructuring (separate effort, not in scope)
+- Influencer partnership deals (separate commercial agreement track)
+- Attribution model overhaul to data-driven (scoped separately per PMD-001)
+
+## 3. Squad assignments
+
+| Phase | Owner | Deliverable |
+|---|---|---|
+| P1 — Platform scoring | Valentina Reyes | Audience-platform fit matrix score + structural recommendation |
+| P2 — Attribution plan | Tomás Carvalho | Attribution plan with TikTok channel added, double-count risk documented |
+| P3 — Consent audit | Rafaela Dias | Pixel implementation reviewed, consent-mode confirmed, ad copy pre-review |
+| P4 — Creative production | Camila Nunes | 4 UGC-style variants per ad set, hook diversity brief |
+| P5 — Campaign build | Valentina Reyes + Marcus Holt | Account structure, bid strategy, pacing targets configured |
+| P6 — Launch review | CEO + all VETO holders | Compliance + RevOps + Creative Strategy sign-off |
+
+## 4. Risk axes and VETO holders
+
+- **Rafaela Dias (Compliance & Legal Reviewer):** TikTok pixel may fire on
+  product pages that carry health-adjacent claims — consent-mode must be
+  configured before pixel activates → BLOCK if pixel fires before affirmative
+  consent on any page with health claims (PMD-012).
+- **Tomás Carvalho (Revenue Operations Analyst):** Adding TikTok without a
+  deduplication strategy will inflate reported conversions by combining with
+  Meta last-click → BLOCK if attribution plan does not address TikTok +
+  Meta cross-channel double-count before first dollar spends (PMD-002).
+- **Valentina Reyes (Paid Social Strategist):** TikTok's algorithm needs
+  minimum creative volume and a conversion event with enough signal → BLOCK
+  if fewer than 4 creative variants per ad set at launch or if primary
+  conversion event has fewer than 30 weekly events at account level (PMD-010,
+  PMD-005 equivalent for TikTok).
+
+## 5. Task chains invoked
+
+- `paid-media-launch-new-channel` — primary chain governing the full
+  pre-flight sequence: platform scoring → attribution → consent → creative
+  → structure → launch VETO check.
+- `paid-media-attribution-model-change` — triggered in parallel because
+  adding TikTok requires updating the conversion-window documentation and
+  double-count risk register (PMD-001, PMD-002). The attribution model
+  itself is not being replaced, but the baseline documentation must be
+  extended.
+- `paid-media-creative-refresh-cycle` — skipped at launch (no fatigue yet);
+  added to the post-launch 30-day plan with a scheduled first-refresh review
+  at day 21.
+
+## 6. Acceptance
+
+- Audience-platform fit matrix score documented for TikTok before any spend
+- Pixel consent-mode verified: no pre-consent tag fire on health-adjacent or
+  sensitive pages (PMD-012)
+- Attribution changelog updated: TikTok channel added, double-count risk
+  documented, conversion windows specified (PMD-001)
+- First-party list upload (if any Custom Audience): SHA-256 hashed before
+  upload (PMD-004)
+- Creative inventory: minimum 4 UGC-style variants per ad set, hook diversity
+  confirmed (PMD-010)
+- Smart Bidding / TikTok optimised CPM: not activated until 30 purchase events
+  accumulated at account level (PMD-005 principle applied to TikTok)
+- Incrementality test plan approved by Tomás Carvalho before first $5k spend
+
+## 7. Metrics
+
+- TikTok reported ROAS (with explicit double-count caveat)
+- Incrementality lift test result (true ROAS incremental to existing channels)
+- **Hook rate by variant at day 7 and day 21** (monitored post-launch;
+  below 2% on any variant triggers PMD-011 review)
+- Cost per acquisition vs. Meta benchmark at 30-day mark
+
+## 8. References
+
+- `.claude/skills/domains/paid-media/skills/paid-social-strategist/SKILL.md`
+- `.claude/skills/domains/paid-media/skills/tracking-specialist/SKILL.md`
+- `.claude/skills/domains/paid-media/task-chains.yaml` — `paid-media-launch-new-channel`
+- `.claude/skills/domains/paid-media/pitfalls.yaml` — PMD-001, PMD-002, PMD-004, PMD-005, PMD-010, PMD-012

package/.claude/skills/domains/paid-media/pitfalls.yaml

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+# Pitfalls Catalog — Paid Media Squad
+# Loaded alongside the universal catalog when the paid-media profile is
+# installed. Format mirrors .claude/pitfalls-catalog.yaml:
+# id, rule, whenToUse, agents.
+
+pitfalls:
+  # === ATTRIBUTION & MEASUREMENT ===
+  - id: PMD-001
+    rule: "NEVER change a conversion window on an active campaign without documenting the trailing-90-day impact on reported conversions first. Window changes retroactively alter performance history and make period-over-period comparisons meaningless."
+    whenToUse: "any request to modify conversion window settings in Google Ads, Meta Ads, or any DSP"
+    agents: [Tomás Carvalho, Valentina Reyes]
+
+  - id: PMD-002
+    rule: "NEVER report blended ROAS by dividing total platform-reported revenue by total ad spend without flagging multi-touch double-counting risk. Each platform claims 100% of shared conversions. Blended ROAS without a deduplication layer is always inflated."
+    whenToUse: "any paid-media reporting, dashboard build, or executive summary that combines more than one ad platform"
+    agents: [Tomás Carvalho]
+
+  - id: PMD-003
+    rule: "NEVER switch the primary conversion event on a campaign in active learning phase without explicitly resetting the learning phase. Swapping conversion events mid-learn teaches the algorithm on a different signal than it will be measured against."
+    whenToUse: "any conversion event reconfiguration on a campaign that has been live less than 7 days or is in Meta's 'Learning' or Google's 'Limited' status"
+    agents: [Valentina Reyes, Tomás Carvalho]
+
+  - id: PMD-004
+    rule: "NEVER upload a Custom Audience (Meta, Google, LinkedIn, TikTok) using unhashed PII. Email addresses and phone numbers MUST be SHA-256 hashed client-side before upload. Unhashed upload transmits cleartext PII to the platform — a LGPD/GDPR data-transfer violation."
+    whenToUse: "any Custom Audience, Customer Match, or equivalent first-party list upload to any ad platform"
+    agents: [Rafaela Dias, Tomás Carvalho]
+
+  # === CAMPAIGN STRUCTURE & BIDDING ===
+  - id: PMD-005
+    rule: "NEVER activate Smart Bidding (Target CPA, Target ROAS, Maximize Conversions) on a campaign with fewer than 30 conversions in the trailing 30 days at campaign level. Smart Bidding on insufficient signal optimises toward noise, not signal."
+    whenToUse: "any new Smart Bidding activation, campaign restructure, or bid-strategy change"
+    agents: [Marcus Holt, Valentina Reyes]
+
+  - id: PMD-006
+    rule: "NEVER run brand and non-brand keywords in the same campaign. Brand terms produce artificially high conversion rates that inflate non-brand Smart Bidding targets. Separate campaigns are mandatory for structural diagnostic clarity."
+    whenToUse: "any Google Ads or Microsoft Ads account structure review or new campaign build"
+    agents: [Marcus Holt]
+
+  - id: PMD-007
+    rule: "NEVER launch broad match keywords without a campaign-level or account-level negative keyword list with at minimum 50 entries drawn from search-query report forensics. Broad match without negatives funds irrelevant queries at full bid."
+    whenToUse: "any campaign that uses broad match or Smart Bidding with broad match enabled"
+    agents: [Marcus Holt, Tomás Carvalho]
+
+  - id: PMD-008
+    rule: "NEVER activate Advantage-Plus Shopping on a Meta account with fewer than 50 purchase events in the past 7 days at account level. Below this threshold, the campaign trains on insufficient signal and typically outspends manually structured campaigns without efficiency gains."
+    whenToUse: "any Advantage-Plus Shopping or ASC campaign launch or migration decision"
+    agents: [Valentina Reyes]
+
+  # === CREATIVE STRATEGY ===
+  - id: PMD-009
+    rule: "NEVER declare a creative variant the winner before reaching statistical significance (minimum 95% confidence, minimum 100 conversions per variant, minimum 2 weeks runtime). Early declaration of a winner is confirmation bias at scale."
+    whenToUse: "any creative A/B test, RSA ad copy test, or landing page test result review"
+    agents: [Camila Nunes, Marcus Holt]
+
+  - id: PMD-010
+    rule: "NEVER launch a paid social campaign with fewer than 4 creative variants per ad set on budgets above $200/day. Fewer variants starve the algorithm of creative exploration signal and concentrate fatigue risk on a single asset."
+    whenToUse: "any paid social campaign launch, restructure, or creative refresh planning"
+    agents: [Camila Nunes, Valentina Reyes]
+
+  - id: PMD-011
+    rule: "NEVER evaluate creative performance at fewer than 5 days runtime for direct-response campaigns or 7 days for brand campaigns. Frequency and delivery algorithms have not stabilised in the first 48-72 hours; early data overweights anomalous delivery windows."
+    whenToUse: "any creative performance review, creative kill decision, or bid adjustment based on creative data"
+    agents: [Camila Nunes]
+
+  # === COMPLIANCE & CONSENT ===
+  - id: PMD-012
+    rule: "NEVER fire a Meta Pixel, Google Tag, or any third-party tracking tag on a page that collects or infers health, financial distress, or political affiliation signals without verifying that affirmative opt-in consent was collected before the tag fires. Platform enforcement and regulator fines have both escalated sharply on this pattern."
+    whenToUse: "any pixel implementation, tag manager configuration, or consent-mode setup on any page category"
+    agents: [Rafaela Dias, Tomás Carvalho]
+
+  - id: PMD-013
+    rule: "NEVER publish an influencer or creator-partnership post without a native-language disclosure ('Ad', 'Publi', '#publi', '#ad') placed before the first fold or before any call to action in video. FTC and CONAR both require disclosure to be clear, conspicuous, and in the audience's primary language."
+    whenToUse: "any influencer brief, creator partnership content review, or gifted product campaign"
+    agents: [Rafaela Dias]
+
+  - id: PMD-014
+    rule: "NEVER run retargeting campaigns against lists built from sensitive-category page visits (health-condition pages, financial-hardship pages, relationship-status pages) without an explicit consent audit confirming opt-in was obtained for retargeting purposes under LGPD/GDPR. Sensitive-category retargeting without consent is a high-enforcement-risk pattern."
+    whenToUse: "any retargeting audience build, lookalike seed creation, or custom audience sourced from onsite behavioural data"
+    agents: [Rafaela Dias, Tomás Carvalho]