arkaos 4.26.0 → 4.27.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/README.md +7 -5
- package/THE-ARKAOS-GUIDE.md +7 -7
- package/VERSION +1 -1
- package/arka/SKILL.md +1 -1
- package/arka/skills/human-writing/SKILL.md +68 -0
- package/arka/skills/human-writing/references/checklist.md +66 -0
- package/arka/skills/human-writing/references/content-refresh.md +38 -0
- package/arka/skills/human-writing/references/plain-english-alternatives.md +394 -0
- package/config/claude-agents/lifecycle-marketer.md +50 -0
- package/config/claude-agents/pr-partnerships.md +50 -0
- package/config/claude-agents/product-marketer.md +50 -0
- package/config/evals/community.yaml +137 -0
- package/config/evals/content.yaml +298 -0
- package/config/evals/landing.yaml +927 -0
- package/config/evals/marketing.yaml +3762 -0
- package/config/evals/saas.yaml +616 -0
- package/config/evals/sales.yaml +437 -0
- package/config/skills-curated.yaml +2 -2
- package/config/skills-provenance.yaml +194 -21
- package/core/registry/generator.py +7 -0
- package/departments/community/SKILL.md +1 -0
- package/departments/community/skills/community-marketing/SKILL.md +200 -0
- package/departments/content/SKILL.md +1 -0
- package/departments/content/skills/image-create/SKILL.md +375 -0
- package/departments/content/skills/image-create/references/ai-image-prompting.md +229 -0
- package/departments/content/skills/video-produce/SKILL.md +220 -0
- package/departments/content/skills/video-produce/references/ai-video-prompting.md +175 -0
- package/departments/content/skills/video-produce/references/edit-anatomy.md +84 -0
- package/departments/landing/SKILL.md +3 -0
- package/departments/landing/skills/affiliate-bridge/SKILL.md +291 -5
- package/departments/landing/skills/affiliate-bridge/references/affiliate-programs.md +167 -0
- package/departments/landing/skills/affiliate-bridge/references/program-examples.md +143 -0
- package/departments/landing/skills/copy-framework/SKILL.md +241 -0
- package/departments/landing/skills/copy-framework/references/copy-frameworks.md +344 -0
- package/departments/landing/skills/copy-framework/references/natural-transitions.md +272 -0
- package/departments/landing/skills/lead-magnet/SKILL.md +337 -0
- package/departments/landing/skills/lead-magnet/references/benchmarks.md +129 -0
- package/departments/landing/skills/lead-magnet/references/format-guide.md +196 -0
- package/departments/landing/skills/offer-create/SKILL.md +105 -8
- package/departments/landing/skills/offer-create/references/bonus-stacking.md +150 -0
- package/departments/landing/skills/offer-create/references/examples.md +215 -0
- package/departments/landing/skills/offer-create/references/guarantee-design.md +172 -0
- package/departments/landing/skills/offer-create/references/offer-anatomy.md +203 -0
- package/departments/landing/skills/offer-create/references/offer-formats.md +240 -0
- package/departments/landing/skills/offer-create/references/scarcity-urgency.md +175 -0
- package/departments/landing/skills/offer-create/references/value-equation.md +134 -0
- package/departments/landing/skills/optimize-page/SKILL.md +185 -4
- package/departments/landing/skills/optimize-page/references/experiments.md +248 -0
- package/departments/landing/skills/optimize-page/references/form.md +422 -0
- package/departments/landing/skills/page-architect/SKILL.md +373 -5
- package/departments/landing/skills/page-architect/references/mermaid-templates.md +216 -0
- package/departments/landing/skills/page-architect/references/navigation-patterns.md +305 -0
- package/departments/landing/skills/page-architect/references/site-type-templates.md +293 -0
- package/departments/landing/skills/popup-design/SKILL.md +481 -0
- package/departments/landing/skills/signup-optimize/SKILL.md +385 -0
- package/departments/marketing/SKILL.md +22 -1
- package/departments/marketing/agents/growth-marketing/lifecycle-marketer.yaml +74 -0
- package/departments/marketing/agents/growth-marketing/pr-partnerships.yaml +74 -0
- package/departments/marketing/agents/growth-marketing/product-marketer.yaml +78 -0
- package/departments/marketing/agents/marketing-director.yaml +1 -0
- package/departments/marketing/skills/ab-test/SKILL.md +322 -3
- package/departments/marketing/skills/ab-test/references/sample-size-guide.md +263 -0
- package/departments/marketing/skills/ab-test/references/test-templates.md +277 -0
- package/departments/marketing/skills/ad-creative/SKILL.md +451 -0
- package/departments/marketing/skills/ad-creative/references/creative-review-page.md +106 -0
- package/departments/marketing/skills/ad-creative/references/creative-roadmap.md +118 -0
- package/departments/marketing/skills/ad-creative/references/generative-tools.md +637 -0
- package/departments/marketing/skills/ad-creative/references/hook-system.md +115 -0
- package/departments/marketing/skills/ad-creative/references/imessage-video-ads.md +201 -0
- package/departments/marketing/skills/ad-creative/references/motion-video-ads.md +126 -0
- package/departments/marketing/skills/ad-creative/references/platform-specs.md +213 -0
- package/departments/marketing/skills/ad-creative/references/static-ad-templates.md +200 -0
- package/departments/marketing/skills/ai-seo/SKILL.md +520 -0
- package/departments/marketing/skills/ai-seo/references/citations-vs-recommendations.md +85 -0
- package/departments/marketing/skills/ai-seo/references/content-patterns.md +287 -0
- package/departments/marketing/skills/ai-seo/references/content-types.md +71 -0
- package/departments/marketing/skills/ai-seo/references/okf.md +104 -0
- package/departments/marketing/skills/ai-seo/references/platform-ranking-factors.md +154 -0
- package/departments/marketing/skills/analytics-report/SKILL.md +310 -1
- package/departments/marketing/skills/analytics-report/references/event-library.md +260 -0
- package/departments/marketing/skills/analytics-report/references/ga4-implementation.md +300 -0
- package/departments/marketing/skills/analytics-report/references/gtm-implementation.md +390 -0
- package/departments/marketing/skills/aso/SKILL.md +336 -0
- package/departments/marketing/skills/aso/references/apple-specs.md +107 -0
- package/departments/marketing/skills/aso/references/benchmarks.md +129 -0
- package/departments/marketing/skills/aso/references/google-play-specs.md +131 -0
- package/departments/marketing/skills/aso/references/report-template.md +213 -0
- package/departments/marketing/skills/aso/references/scoring-criteria.md +213 -0
- package/departments/marketing/skills/co-marketing/SKILL.md +316 -0
- package/departments/marketing/skills/cold-email/SKILL.md +80 -0
- package/departments/marketing/skills/cold-email/references/benchmarks.md +83 -0
- package/departments/marketing/skills/cold-email/references/follow-up-sequences.md +81 -0
- package/departments/marketing/skills/cold-email/references/frameworks.md +90 -0
- package/departments/marketing/skills/cold-email/references/personalization.md +79 -0
- package/departments/marketing/skills/cold-email/references/subject-lines.md +53 -0
- package/departments/marketing/skills/competitor-analysis/SKILL.md +262 -5
- package/departments/marketing/skills/competitor-analysis/references/content-architecture.md +271 -0
- package/departments/marketing/skills/competitor-analysis/references/templates.md +223 -0
- package/departments/marketing/skills/competitor-profile/SKILL.md +447 -0
- package/departments/marketing/skills/competitor-profile/references/templates.md +167 -0
- package/departments/marketing/skills/competitor-profile/references/tool-reference.md +179 -0
- package/departments/marketing/skills/content-strategy/SKILL.md +398 -0
- package/departments/marketing/skills/content-strategy/references/headless-cms.md +194 -0
- package/departments/marketing/skills/council/SKILL.md +185 -0
- package/departments/marketing/skills/council/references/advisor-template.md +51 -0
- package/departments/marketing/skills/council/references/advisors/alex-hormozi.md +43 -0
- package/departments/marketing/skills/council/references/advisors/ann-handley.md +43 -0
- package/departments/marketing/skills/council/references/advisors/april-dunford.md +41 -0
- package/departments/marketing/skills/council/references/advisors/byron-sharp.md +43 -0
- package/departments/marketing/skills/council/references/advisors/claude-hopkins.md +42 -0
- package/departments/marketing/skills/council/references/advisors/david-ogilvy.md +42 -0
- package/departments/marketing/skills/council/references/advisors/eugene-schwartz.md +42 -0
- package/departments/marketing/skills/council/references/advisors/gary-halbert.md +43 -0
- package/departments/marketing/skills/council/references/advisors/gary-vaynerchuk.md +43 -0
- package/departments/marketing/skills/council/references/advisors/rory-sutherland.md +42 -0
- package/departments/marketing/skills/council/references/advisors/russell-brunson.md +43 -0
- package/departments/marketing/skills/council/references/advisors/seth-godin.md +43 -0
- package/departments/marketing/skills/customer-research/SKILL.md +318 -0
- package/departments/marketing/skills/customer-research/references/source-guides.md +401 -0
- package/departments/marketing/skills/directory-submit/SKILL.md +409 -0
- package/departments/marketing/skills/directory-submit/references/directory-list.md +477 -0
- package/departments/marketing/skills/directory-submit/references/positioning-variations.md +232 -0
- package/departments/marketing/skills/directory-submit/references/submission-tracker-template.csv +266 -0
- package/departments/marketing/skills/email-sequence/SKILL.md +309 -2
- package/departments/marketing/skills/email-sequence/references/copy-guidelines.md +113 -0
- package/departments/marketing/skills/email-sequence/references/email-types.md +515 -0
- package/departments/marketing/skills/email-sequence/references/sequence-templates.md +168 -0
- package/departments/marketing/skills/free-tools/SKILL.md +203 -0
- package/departments/marketing/skills/free-tools/references/tool-types.md +217 -0
- package/departments/marketing/skills/marketing-ideas/SKILL.md +191 -0
- package/departments/marketing/skills/marketing-ideas/references/ideas-by-category.md +366 -0
- package/departments/marketing/skills/marketing-loops/SKILL.md +136 -0
- package/departments/marketing/skills/marketing-loops/references/loop-catalog.md +687 -0
- package/departments/marketing/skills/marketing-loops/references/loop-guardrails.md +73 -0
- package/departments/marketing/skills/marketing-loops/references/loop-orchestration.md +69 -0
- package/departments/marketing/skills/marketing-loops/references/loop-state.md +67 -0
- package/departments/marketing/skills/marketing-loops/references/loop-template.md +79 -0
- package/departments/marketing/skills/marketing-plan/SKILL.md +302 -0
- package/departments/marketing/skills/marketing-plan/references/aarrr-framework.md +180 -0
- package/departments/marketing/skills/marketing-plan/references/budget-planning.md +168 -0
- package/departments/marketing/skills/marketing-plan/references/client-types.md +373 -0
- package/departments/marketing/skills/marketing-plan/references/current-state-rubric.md +255 -0
- package/departments/marketing/skills/marketing-plan/references/example-quietude.md +972 -0
- package/departments/marketing/skills/marketing-plan/references/funding-stage-unlocks.md +230 -0
- package/departments/marketing/skills/marketing-plan/references/growth-patterns.md +148 -0
- package/departments/marketing/skills/marketing-plan/references/idea-cross-reference.md +265 -0
- package/departments/marketing/skills/marketing-plan/references/measurement-framework.md +213 -0
- package/departments/marketing/skills/marketing-plan/references/methodology.md +363 -0
- package/departments/marketing/skills/marketing-plan/references/ops-stack-mapping.md +197 -0
- package/departments/marketing/skills/marketing-plan/references/plan-template.md +494 -0
- package/departments/marketing/skills/marketing-plan/references/team-and-agency-model.md +278 -0
- package/departments/marketing/skills/marketing-psychology/SKILL.md +479 -0
- package/departments/marketing/skills/paid-campaign/SKILL.md +452 -3
- package/departments/marketing/skills/paid-campaign/references/abm-playbook.md +93 -0
- package/departments/marketing/skills/paid-campaign/references/ad-copy-templates.md +207 -0
- package/departments/marketing/skills/paid-campaign/references/audience-targeting.md +243 -0
- package/departments/marketing/skills/paid-campaign/references/b2b-paid-playbook.md +115 -0
- package/departments/marketing/skills/paid-campaign/references/conversion-tracking.md +361 -0
- package/departments/marketing/skills/paid-campaign/references/google-search-playbook.md +120 -0
- package/departments/marketing/skills/paid-campaign/references/linkedin-b2b-playbook.md +107 -0
- package/departments/marketing/skills/paid-campaign/references/meta-decision-system.md +143 -0
- package/departments/marketing/skills/paid-campaign/references/platform-setup-checklists.md +277 -0
- package/departments/marketing/skills/paid-campaign/references/rsa-output-spec.md +88 -0
- package/departments/marketing/skills/product-marketing/SKILL.md +141 -0
- package/departments/marketing/skills/programmatic-seo/SKILL.md +74 -3
- package/departments/marketing/skills/programmatic-seo/references/playbooks.md +308 -0
- package/departments/marketing/skills/public-relations/SKILL.md +167 -0
- package/departments/marketing/skills/public-relations/references/journalist-pitching.md +368 -0
- package/departments/marketing/skills/public-relations/references/media-outlets.md +207 -0
- package/departments/marketing/skills/public-relations/references/newsjacking.md +218 -0
- package/departments/marketing/skills/public-relations/references/press-platforms.md +188 -0
- package/departments/marketing/skills/schema-markup/SKILL.md +203 -0
- package/departments/marketing/skills/schema-markup/references/schema-examples.md +398 -0
- package/departments/marketing/skills/seo-audit/SKILL.md +470 -1
- package/departments/marketing/skills/seo-audit/references/ai-writing-detection.md +200 -0
- package/departments/marketing/skills/seo-audit/references/international-seo.md +230 -0
- package/departments/marketing/skills/sms-campaign/SKILL.md +363 -0
- package/departments/marketing/skills/sms-campaign/references/compliance.md +202 -0
- package/departments/marketing/skills/sms-campaign/references/platforms.md +318 -0
- package/departments/marketing/skills/sms-campaign/references/sequence-templates.md +282 -0
- package/departments/marketing/skills/social-strategy/SKILL.md +414 -3
- package/departments/marketing/skills/social-strategy/references/carousel-frameworks.md +141 -0
- package/departments/marketing/skills/social-strategy/references/listening-sources-template.md +123 -0
- package/departments/marketing/skills/social-strategy/references/listening.md +283 -0
- package/departments/marketing/skills/social-strategy/references/platform-limits.md +110 -0
- package/departments/marketing/skills/social-strategy/references/platforms.md +170 -0
- package/departments/marketing/skills/social-strategy/references/post-templates.md +179 -0
- package/departments/marketing/skills/social-strategy/references/reverse-engineering.md +195 -0
- package/departments/marketing/skills/social-strategy/references/short-form-video.md +237 -0
- package/departments/marketing/squad.yaml +10 -1
- package/departments/marketing/tools/LICENSE +21 -0
- package/departments/marketing/tools/REGISTRY.md +590 -0
- package/departments/marketing/tools/clis/README.md +198 -0
- package/departments/marketing/tools/clis/activecampaign.js +435 -0
- package/departments/marketing/tools/clis/adobe-analytics.js +161 -0
- package/departments/marketing/tools/clis/ahrefs.js +192 -0
- package/departments/marketing/tools/clis/airops.js +163 -0
- package/departments/marketing/tools/clis/amplitude.js +182 -0
- package/departments/marketing/tools/clis/apollo.js +142 -0
- package/departments/marketing/tools/clis/beehiiv.js +245 -0
- package/departments/marketing/tools/clis/brevo.js +368 -0
- package/departments/marketing/tools/clis/buffer.js +260 -0
- package/departments/marketing/tools/clis/calendly.js +253 -0
- package/departments/marketing/tools/clis/clay.js +159 -0
- package/departments/marketing/tools/clis/clearbit.js +163 -0
- package/departments/marketing/tools/clis/close.js +232 -0
- package/departments/marketing/tools/clis/coupler.js +173 -0
- package/departments/marketing/tools/clis/crossbeam.js +193 -0
- package/departments/marketing/tools/clis/customer-io.js +205 -0
- package/departments/marketing/tools/clis/dataforseo.js +257 -0
- package/departments/marketing/tools/clis/demio.js +149 -0
- package/departments/marketing/tools/clis/dub.js +158 -0
- package/departments/marketing/tools/clis/exa.js +147 -0
- package/departments/marketing/tools/clis/g2.js +186 -0
- package/departments/marketing/tools/clis/ga4.js +194 -0
- package/departments/marketing/tools/clis/github-prospects.js +257 -0
- package/departments/marketing/tools/clis/google-ads.js +189 -0
- package/departments/marketing/tools/clis/google-search-console.js +166 -0
- package/departments/marketing/tools/clis/hotjar.js +167 -0
- package/departments/marketing/tools/clis/hunter.js +249 -0
- package/departments/marketing/tools/clis/instantly.js +270 -0
- package/departments/marketing/tools/clis/intercom.js +399 -0
- package/departments/marketing/tools/clis/keywords-everywhere.js +185 -0
- package/departments/marketing/tools/clis/kit.js +232 -0
- package/departments/marketing/tools/clis/klaviyo.js +348 -0
- package/departments/marketing/tools/clis/lemlist.js +221 -0
- package/departments/marketing/tools/clis/linkedin-ads.js +185 -0
- package/departments/marketing/tools/clis/livestorm.js +292 -0
- package/departments/marketing/tools/clis/mailchimp.js +220 -0
- package/departments/marketing/tools/clis/mention-me.js +161 -0
- package/departments/marketing/tools/clis/meta-ads.js +181 -0
- package/departments/marketing/tools/clis/mixpanel.js +248 -0
- package/departments/marketing/tools/clis/onesignal.js +241 -0
- package/departments/marketing/tools/clis/optimizely.js +233 -0
- package/departments/marketing/tools/clis/outreach.js +213 -0
- package/departments/marketing/tools/clis/paddle.js +385 -0
- package/departments/marketing/tools/clis/partnerstack.js +382 -0
- package/departments/marketing/tools/clis/pendo.js +221 -0
- package/departments/marketing/tools/clis/plausible.js +249 -0
- package/departments/marketing/tools/clis/postmark.js +375 -0
- package/departments/marketing/tools/clis/rankparse.js +196 -0
- package/departments/marketing/tools/clis/resend.js +370 -0
- package/departments/marketing/tools/clis/rewardful.js +160 -0
- package/departments/marketing/tools/clis/savvycal.js +223 -0
- package/departments/marketing/tools/clis/segment.js +192 -0
- package/departments/marketing/tools/clis/semrush.js +207 -0
- package/departments/marketing/tools/clis/sendgrid.js +211 -0
- package/departments/marketing/tools/clis/similarweb.js +214 -0
- package/departments/marketing/tools/clis/snov.js +237 -0
- package/departments/marketing/tools/clis/supermetrics.js +169 -0
- package/departments/marketing/tools/clis/tiktok-ads.js +190 -0
- package/departments/marketing/tools/clis/tolt.js +153 -0
- package/departments/marketing/tools/clis/trustpilot.js +276 -0
- package/departments/marketing/tools/clis/typeform.js +269 -0
- package/departments/marketing/tools/clis/wistia.js +301 -0
- package/departments/marketing/tools/clis/zapier.js +165 -0
- package/departments/marketing/tools/clis/zoominfo.js +223 -0
- package/departments/marketing/tools/composio/README.md +105 -0
- package/departments/marketing/tools/composio/marketing-tools.md +91 -0
- package/departments/marketing/tools/integrations/activecampaign.md +337 -0
- package/departments/marketing/tools/integrations/adobe-analytics.md +156 -0
- package/departments/marketing/tools/integrations/ahrefs.md +142 -0
- package/departments/marketing/tools/integrations/airops.md +128 -0
- package/departments/marketing/tools/integrations/amplitude.md +135 -0
- package/departments/marketing/tools/integrations/apollo.md +148 -0
- package/departments/marketing/tools/integrations/attentive.md +152 -0
- package/departments/marketing/tools/integrations/audiencetap.md +125 -0
- package/departments/marketing/tools/integrations/beehiiv.md +157 -0
- package/departments/marketing/tools/integrations/brevo.md +268 -0
- package/departments/marketing/tools/integrations/browserbase.md +111 -0
- package/departments/marketing/tools/integrations/buffer.md +138 -0
- package/departments/marketing/tools/integrations/calendly.md +161 -0
- package/departments/marketing/tools/integrations/clay.md +149 -0
- package/departments/marketing/tools/integrations/clearbit.md +142 -0
- package/departments/marketing/tools/integrations/close.md +191 -0
- package/departments/marketing/tools/integrations/cogny.md +153 -0
- package/departments/marketing/tools/integrations/composio.md +190 -0
- package/departments/marketing/tools/integrations/contentful.md +160 -0
- package/departments/marketing/tools/integrations/coupler.md +142 -0
- package/departments/marketing/tools/integrations/crossbeam.md +137 -0
- package/departments/marketing/tools/integrations/customer-io.md +187 -0
- package/departments/marketing/tools/integrations/dataforseo.md +165 -0
- package/departments/marketing/tools/integrations/demio.md +182 -0
- package/departments/marketing/tools/integrations/dub-co.md +160 -0
- package/departments/marketing/tools/integrations/exa.md +145 -0
- package/departments/marketing/tools/integrations/firecrawl.md +144 -0
- package/departments/marketing/tools/integrations/firehose.md +159 -0
- package/departments/marketing/tools/integrations/g2.md +179 -0
- package/departments/marketing/tools/integrations/ga4.md +126 -0
- package/departments/marketing/tools/integrations/github.md +182 -0
- package/departments/marketing/tools/integrations/gong.md +144 -0
- package/departments/marketing/tools/integrations/google-ads.md +159 -0
- package/departments/marketing/tools/integrations/google-search-console.md +147 -0
- package/departments/marketing/tools/integrations/heygen.md +126 -0
- package/departments/marketing/tools/integrations/hotjar.md +147 -0
- package/departments/marketing/tools/integrations/hubspot.md +178 -0
- package/departments/marketing/tools/integrations/hunter.md +90 -0
- package/departments/marketing/tools/integrations/hyperframes.md +180 -0
- package/departments/marketing/tools/integrations/instantly.md +104 -0
- package/departments/marketing/tools/integrations/intercom.md +292 -0
- package/departments/marketing/tools/integrations/introw.md +182 -0
- package/departments/marketing/tools/integrations/keywords-everywhere.md +207 -0
- package/departments/marketing/tools/integrations/kit.md +167 -0
- package/departments/marketing/tools/integrations/klaviyo.md +228 -0
- package/departments/marketing/tools/integrations/lemlist.md +110 -0
- package/departments/marketing/tools/integrations/linkedin-ads.md +164 -0
- package/departments/marketing/tools/integrations/livestorm.md +313 -0
- package/departments/marketing/tools/integrations/mailchimp.md +150 -0
- package/departments/marketing/tools/integrations/mention-me.md +160 -0
- package/departments/marketing/tools/integrations/meta-ads.md +147 -0
- package/departments/marketing/tools/integrations/mixpanel.md +137 -0
- package/departments/marketing/tools/integrations/nitrosend.md +113 -0
- package/departments/marketing/tools/integrations/onesignal.md +229 -0
- package/departments/marketing/tools/integrations/optimizely.md +171 -0
- package/departments/marketing/tools/integrations/outreach.md +172 -0
- package/departments/marketing/tools/integrations/paddle.md +212 -0
- package/departments/marketing/tools/integrations/partnerstack.md +222 -0
- package/departments/marketing/tools/integrations/pendo.md +208 -0
- package/departments/marketing/tools/integrations/plausible.md +177 -0
- package/departments/marketing/tools/integrations/plivo.md +140 -0
- package/departments/marketing/tools/integrations/posthog.md +151 -0
- package/departments/marketing/tools/integrations/postmark.md +234 -0
- package/departments/marketing/tools/integrations/postscript.md +126 -0
- package/departments/marketing/tools/integrations/rankparse.md +257 -0
- package/departments/marketing/tools/integrations/rb2b.md +110 -0
- package/departments/marketing/tools/integrations/resend.md +212 -0
- package/departments/marketing/tools/integrations/rewardful.md +147 -0
- package/departments/marketing/tools/integrations/salesforce.md +150 -0
- package/departments/marketing/tools/integrations/sanity.md +148 -0
- package/departments/marketing/tools/integrations/savvycal.md +181 -0
- package/departments/marketing/tools/integrations/segment.md +159 -0
- package/departments/marketing/tools/integrations/semrush.md +121 -0
- package/departments/marketing/tools/integrations/sendgrid.md +161 -0
- package/departments/marketing/tools/integrations/sequenzy.md +306 -0
- package/departments/marketing/tools/integrations/shopify.md +176 -0
- package/departments/marketing/tools/integrations/similarweb.md +150 -0
- package/departments/marketing/tools/integrations/snov.md +94 -0
- package/departments/marketing/tools/integrations/sparktoro.md +127 -0
- package/departments/marketing/tools/integrations/strapi.md +167 -0
- package/departments/marketing/tools/integrations/stripe.md +148 -0
- package/departments/marketing/tools/integrations/supermetrics.md +145 -0
- package/departments/marketing/tools/integrations/tiktok-ads.md +161 -0
- package/departments/marketing/tools/integrations/tolt.md +144 -0
- package/departments/marketing/tools/integrations/truelist.md +184 -0
- package/departments/marketing/tools/integrations/trustpilot.md +191 -0
- package/departments/marketing/tools/integrations/twilio.md +152 -0
- package/departments/marketing/tools/integrations/typeform.md +190 -0
- package/departments/marketing/tools/integrations/webflow.md +198 -0
- package/departments/marketing/tools/integrations/wistia.md +164 -0
- package/departments/marketing/tools/integrations/wordpress.md +175 -0
- package/departments/marketing/tools/integrations/zapier.md +244 -0
- package/departments/marketing/tools/integrations/zoominfo.md +191 -0
- package/departments/saas/SKILL.md +1 -0
- package/departments/saas/skills/churn-analysis/SKILL.md +421 -4
- package/departments/saas/skills/churn-analysis/references/cancel-flow-patterns.md +316 -0
- package/departments/saas/skills/churn-analysis/references/dunning-playbook.md +408 -0
- package/departments/saas/skills/launch-execute/SKILL.md +346 -4
- package/departments/saas/skills/onboarding-optimize/SKILL.md +218 -4
- package/departments/saas/skills/onboarding-optimize/references/experiments.md +258 -0
- package/departments/saas/skills/paywall-design/SKILL.md +256 -0
- package/departments/saas/skills/paywall-design/references/experiments.md +164 -0
- package/departments/saas/skills/pricing-strategy/SKILL.md +224 -0
- package/departments/saas/skills/pricing-strategy/references/research-methods.md +152 -0
- package/departments/saas/skills/pricing-strategy/references/tier-structure.md +232 -0
- package/departments/sales/SKILL.md +3 -0
- package/departments/sales/skills/prospecting/SKILL.md +297 -0
- package/departments/sales/skills/prospecting/references/b2b-prospecting.md +106 -0
- package/departments/sales/skills/prospecting/references/compliance.md +123 -0
- package/departments/sales/skills/prospecting/references/data-sources.md +287 -0
- package/departments/sales/skills/prospecting/references/demand-signals.md +129 -0
- package/departments/sales/skills/prospecting/references/local-prospecting.md +165 -0
- package/departments/sales/skills/prospecting/references/saas-prospecting.md +123 -0
- package/departments/sales/skills/revops/SKILL.md +379 -0
- package/departments/sales/skills/revops/references/automation-playbooks.md +290 -0
- package/departments/sales/skills/revops/references/lifecycle-definitions.md +278 -0
- package/departments/sales/skills/revops/references/routing-rules.md +203 -0
- package/departments/sales/skills/revops/references/scoring-models.md +247 -0
- package/departments/sales/skills/sales-enablement/SKILL.md +396 -0
- package/departments/sales/skills/sales-enablement/references/deck-frameworks.md +263 -0
- package/departments/sales/skills/sales-enablement/references/demo-scripts.md +355 -0
- package/departments/sales/skills/sales-enablement/references/objection-library.md +270 -0
- package/departments/sales/skills/sales-enablement/references/one-pager-templates.md +208 -0
- package/harness/codex/AGENTS.md +8 -8
- package/harness/copilot/copilot-instructions.md +8 -8
- package/harness/cursor/rules/arkaos.mdc +9 -9
- package/harness/gemini/GEMINI.md +8 -8
- package/harness/opencode/AGENTS.md +8 -8
- package/harness/zed/.rules +8 -8
- package/knowledge/agents-registry-v2.json +161 -8
- package/knowledge/commands-registry.json +693 -99
- package/knowledge/skills-manifest.json +459 -20
- package/package.json +1 -1
- package/pyproject.toml +1 -1
- package/scripts/tools/evals_import.py +183 -0
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# Truelist
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Email verification and deliverability validation. Validates single emails synchronously or bulk lists asynchronously. Returns an `email_state` + `email_sub_state` plus rich metadata (domain, MX record, suggested correction, disposable/role classification).
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Spec source: [Truelist-Labs/truelist-openapi](https://github.com/Truelist-Labs/truelist-openapi) (OpenAPI 3.1).
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | REST API, OpenAPI 3.1 spec |
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| MCP | ✓ | Official [truelist-mcp](https://github.com/Truelist-Labs/truelist-mcp) server (Claude, Cursor, VS Code) |
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| CLI | ✓ | Official Go [truelist-cli](https://github.com/Truelist-Labs/truelist-cli) |
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| SDK | ✓ | Official: Node/TypeScript, Python, Ruby, PHP, Go, Java, C#/.NET. Framework integrations: Django, Laravel, Next.js, Rails, React, Svelte, Vue, WordPress |
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## Authentication
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- **Type**: Bearer token (API key)
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- **Header**: `Authorization: Bearer YOUR_API_KEY`
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- **Get key**: https://truelist.io/settings/api-keys
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- **Base URL**: `https://api.truelist.io`
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## Common Agent Operations
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### Verify a single email (synchronous)
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```bash
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POST https://api.truelist.io/api/v1/verify_inline?email=user@example.com
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Authorization: Bearer YOUR_API_KEY
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```
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No request body — the email is a query parameter. Returns a single-element `emails` array with verification fields:
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```json
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{
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"emails": [
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{
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"address": "user@example.com",
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"domain": "example.com",
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"canonical": "user@example.com",
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"mx_record": null,
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"first_name": null,
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"last_name": null,
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"email_state": "ok",
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"email_sub_state": "email_ok",
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"verified_at": "2026-02-21T10:39:12.570Z",
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"did_you_mean": null
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}
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]
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}
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```
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### Bulk verification (asynchronous)
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```bash
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POST https://api.truelist.io/api/v1/verify
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Authorization: Bearer YOUR_API_KEY
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Content-Type: application/json
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{
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"emails": [
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"user1@example.com",
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"user2@example.com"
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]
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}
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```
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Processes the list in the background. The response acknowledges submission; results are available via the dashboard, the Truelist UI's CSV download, or via integrations (Mailchimp, Klaviyo, HubSpot, Zapier, Make, n8n, etc.).
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For large lists, the dashboard's CSV upload + download flow is typically the lowest-friction path.
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### Get account information
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```bash
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GET https://api.truelist.io/me
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Authorization: Bearer YOUR_API_KEY
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```
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Returns email, name, UUID, time zone, admin role, API keys, and account plan info.
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## Response Fields (per email)
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| Field | Type | Description |
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|-------|------|-------------|
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| `address` | string | The email address validated |
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| `domain` | string | The domain part of the address |
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| `canonical` | string | Canonical form of the address |
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| `mx_record` | string \| null | MX record for the domain |
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| `first_name` | string \| null | First name if detected |
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| `last_name` | string \| null | Last name if detected |
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| `email_state` | enum | Overall validation verdict (see below) |
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| `email_sub_state` | enum | More specific reason (see below) |
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| `verified_at` | datetime (ISO 8601) | When verification ran |
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| `did_you_mean` | string \| null | Suggested correction for typos |
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## `email_state` values
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| State | Meaning | What to do |
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|-------|---------|-----------|
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| `ok` | The email address is deliverable. | Include in outreach |
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| `email_invalid` | The email address is not deliverable. | Exclude — would bounce |
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| `risky` | May be deliverable but carries risk (role address, disposable, etc.) | Include cautiously, lower priority |
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| `unknown` | Deliverability could not be determined (timeout/connection). | Skip or re-verify with Thorough strategy |
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| `accept_all` | The mail server accepts all addresses (catch-all domain) | Include cautiously — can't confirm specific mailbox |
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## `email_sub_state` values
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| Sub-state | Meaning |
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|-----------|---------|
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| `email_ok` | Passed all checks |
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| `is_disposable` | Disposable / temporary provider (e.g., 10minutemail) |
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| `is_role` | Role-based address (info@, sales@, admin@) |
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| `unknown_error` | Sub-state could not be determined |
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| `failed_smtp_check` | SMTP check failed |
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Pair the two: `email_state: ok` + `email_sub_state: is_role` means "deliverable but a role inbox," whereas `email_state: email_invalid` + `email_sub_state: failed_smtp_check` means "doesn't exist."
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## Rate Limits
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| Endpoint | Limit |
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| `/api/v1/verify_inline` | 10 requests/second |
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| `/api/v1/verify` | 10 requests/second |
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| `/me` | 10 requests/second |
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A 429 is returned on rate-limit exceed. Note: the per-email validation rate is separate and depends on your plan.
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## Error Responses
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| Code | Meaning |
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|------|---------|
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| 401 | Unauthorized — API key missing, invalid, or expired |
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| 429 | Rate limit exceeded |
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| 500 | Server error |
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All error bodies follow `{"error": "<human-readable message>"}`.
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## When to Use
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- **Before adding contacts to any cold outreach list** — non-negotiable safety step. Apollo/ZoomInfo/Hunter data accuracy is typically 60–80%; Truelist catches the rest.
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- **Real-time form validation** — block disposable / typo'd emails at signup. Use the inline endpoint (or the [form validation widget](https://truelist.io/docs/form-validation-widget)).
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- **Periodic list hygiene** — re-verify your active list quarterly to remove bounces before they hurt sender reputation.
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- **Pre-import validation** on email platform imports (Mailchimp, Klaviyo, HubSpot, etc.) — direct integrations exist for most.
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- **AI agent workflows** via the official MCP server for Claude, Cursor, and VS Code.
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## Why This Step is Non-Negotiable
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Cold email reputation is built over months and destroyed in days. ISPs (Gmail, Outlook, etc.) track sender reputation through:
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- **Bounce rate** — bounces over 2% trigger throttling
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- **Spam complaints** — spam traps in unvalidated lists generate complaints
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- **Engagement** — sending to dead mailboxes hurts engagement metrics
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A single unvalidated send to a bought or scraped list can damage a domain's sending reputation for months.
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## Workflow Integration
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Typical prospecting flow:
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1. Build initial prospect list (Apollo, Clay, ZoomInfo, Hunter, GitHub stargazers, etc.)
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2. **For agent-driven workflows**: use the Truelist MCP server to validate inline as the agent builds the list
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3. **For programmatic workflows**: POST emails to `/api/v1/verify` for async bulk OR `/api/v1/verify_inline` for sync single
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4. **For one-offs**: CSV upload via dashboard, download annotated CSV
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5. Filter: keep `email_state: ok`, include `risky`/`accept_all` cautiously with a strategy, exclude `email_invalid`, re-verify `unknown`
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6. Hand cleaned list to outreach platform (Instantly, Lemlist, Outreach, etc.) — see [outreach.md](outreach.md), [instantly.md](instantly.md), [lemlist.md](lemlist.md)
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## Native Integrations (no API code required)
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For non-developer workflows, Truelist has direct integrations:
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- **Email platforms**: Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Brevo, Constant Contact, ConvertKit, Drip
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- **Automation**: Zapier, Make.com, n8n
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- **CRM / sales**: Salesforce, Go High Level, Clay.com
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- **Ecom**: BigCommerce
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- **AI / agents**: MCP server (Claude, Cursor, VS Code)
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See https://truelist.io/integrations for the current list.
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## Relevant Skills
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- prospecting (primary use case — validate before adding to outreach lists)
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- cold-email (downstream outreach against the validated list)
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- emails (transactional senders + subscriber list hygiene)
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- popups (real-time form validation on opt-in capture)
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# Trustpilot
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Business review management platform for collecting, managing, and showcasing customer reviews.
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## Capabilities
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| Integration | Available | Notes |
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|-------------|-----------|-------|
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| API | ✓ | Business Units, Reviews, Invitations, Tags |
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| MCP | - | Not available |
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| CLI | ✓ | [trustpilot.js](../clis/trustpilot.js) |
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| SDK | ✓ | Node.js (official), community wrappers |
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## Authentication
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- **Type**: API Key (public endpoints) + OAuth 2.0 (private endpoints)
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- **Public Header**: `apikey: {YOUR_API_KEY}`
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- **Private Header**: `Authorization: Bearer {access_token}`
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- **OAuth Grant**: Client Credentials (`Basic base64(API_KEY:API_SECRET)`)
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- **Token Lifetime**: Access tokens expire after 100 hours, refresh tokens after 30 days
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|
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- **Get credentials**: https://businessapp.b2b.trustpilot.com/ > Integrations > API
|
|
22
|
+
|
|
23
|
+
## Common Agent Operations
|
|
24
|
+
|
|
25
|
+
### Search for a business unit
|
|
26
|
+
|
|
27
|
+
```bash
|
|
28
|
+
GET https://api.trustpilot.com/v1/business-units/search?query=example.com&limit=10
|
|
29
|
+
|
|
30
|
+
Headers:
|
|
31
|
+
apikey: {API_KEY}
|
|
32
|
+
```
|
|
33
|
+
|
|
34
|
+
### Get business unit details
|
|
35
|
+
|
|
36
|
+
```bash
|
|
37
|
+
GET https://api.trustpilot.com/v1/business-units/{businessUnitId}
|
|
38
|
+
|
|
39
|
+
Headers:
|
|
40
|
+
apikey: {API_KEY}
|
|
41
|
+
```
|
|
42
|
+
|
|
43
|
+
### Get business profile info
|
|
44
|
+
|
|
45
|
+
```bash
|
|
46
|
+
GET https://api.trustpilot.com/v1/business-units/{businessUnitId}/profileinfo
|
|
47
|
+
|
|
48
|
+
Headers:
|
|
49
|
+
apikey: {API_KEY}
|
|
50
|
+
```
|
|
51
|
+
|
|
52
|
+
### List public reviews
|
|
53
|
+
|
|
54
|
+
```bash
|
|
55
|
+
GET https://api.trustpilot.com/v1/business-units/{businessUnitId}/reviews?perPage=20&orderBy=createdat.desc
|
|
56
|
+
|
|
57
|
+
Headers:
|
|
58
|
+
apikey: {API_KEY}
|
|
59
|
+
```
|
|
60
|
+
|
|
61
|
+
### List private reviews (with customer data)
|
|
62
|
+
|
|
63
|
+
```bash
|
|
64
|
+
GET https://api.trustpilot.com/v1/private/business-units/{businessUnitId}/reviews?perPage=20
|
|
65
|
+
|
|
66
|
+
Headers:
|
|
67
|
+
Authorization: Bearer {access_token}
|
|
68
|
+
```
|
|
69
|
+
|
|
70
|
+
### Reply to a review
|
|
71
|
+
|
|
72
|
+
```bash
|
|
73
|
+
POST https://api.trustpilot.com/v1/private/reviews/{reviewId}/reply
|
|
74
|
+
|
|
75
|
+
Headers:
|
|
76
|
+
Authorization: Bearer {access_token}
|
|
77
|
+
|
|
78
|
+
{
|
|
79
|
+
"message": "Thank you for your feedback!"
|
|
80
|
+
}
|
|
81
|
+
```
|
|
82
|
+
|
|
83
|
+
### Send email invitation
|
|
84
|
+
|
|
85
|
+
```bash
|
|
86
|
+
POST https://api.trustpilot.com/v1/private/business-units/{businessUnitId}/email-invitations
|
|
87
|
+
|
|
88
|
+
Headers:
|
|
89
|
+
Authorization: Bearer {access_token}
|
|
90
|
+
|
|
91
|
+
{
|
|
92
|
+
"consumerEmail": "customer@example.com",
|
|
93
|
+
"consumerName": "Jane Doe",
|
|
94
|
+
"referenceNumber": "order-123",
|
|
95
|
+
"redirectUri": "https://example.com/thanks"
|
|
96
|
+
}
|
|
97
|
+
```
|
|
98
|
+
|
|
99
|
+
### Generate review invitation link
|
|
100
|
+
|
|
101
|
+
```bash
|
|
102
|
+
POST https://api.trustpilot.com/v1/private/business-units/{businessUnitId}/invitation-links
|
|
103
|
+
|
|
104
|
+
Headers:
|
|
105
|
+
Authorization: Bearer {access_token}
|
|
106
|
+
|
|
107
|
+
{
|
|
108
|
+
"email": "customer@example.com",
|
|
109
|
+
"name": "Jane Doe",
|
|
110
|
+
"referenceId": "order-123",
|
|
111
|
+
"redirectUri": "https://example.com/thanks"
|
|
112
|
+
}
|
|
113
|
+
```
|
|
114
|
+
|
|
115
|
+
### List invitation templates
|
|
116
|
+
|
|
117
|
+
```bash
|
|
118
|
+
GET https://api.trustpilot.com/v1/private/business-units/{businessUnitId}/templates
|
|
119
|
+
|
|
120
|
+
Headers:
|
|
121
|
+
Authorization: Bearer {access_token}
|
|
122
|
+
```
|
|
123
|
+
|
|
124
|
+
### Add tags to a review
|
|
125
|
+
|
|
126
|
+
```bash
|
|
127
|
+
PUT https://api.trustpilot.com/v1/private/reviews/{reviewId}/tags
|
|
128
|
+
|
|
129
|
+
Headers:
|
|
130
|
+
Authorization: Bearer {access_token}
|
|
131
|
+
|
|
132
|
+
{
|
|
133
|
+
"tags": [{ "group": "sentiment", "value": "positive" }]
|
|
134
|
+
}
|
|
135
|
+
```
|
|
136
|
+
|
|
137
|
+
## Key Metrics
|
|
138
|
+
|
|
139
|
+
### Business Unit Metrics
|
|
140
|
+
- `numberOfReviews` - Total review count
|
|
141
|
+
- `trustScore` - Overall trust score (1-5)
|
|
142
|
+
- `stars` - Star rating displayed
|
|
143
|
+
- `status` - Claim status (claimed, unclaimed)
|
|
144
|
+
|
|
145
|
+
### Review Metrics
|
|
146
|
+
- `stars` - Individual review star rating (1-5)
|
|
147
|
+
- `language` - Review language code
|
|
148
|
+
- `createdAt` - Review creation timestamp
|
|
149
|
+
- `isVerified` - Whether the review is verified
|
|
150
|
+
- `status` - Review status (active, reported, flagged)
|
|
151
|
+
|
|
152
|
+
## Parameters
|
|
153
|
+
|
|
154
|
+
### Review Filters
|
|
155
|
+
- `stars` - Filter by star rating (1-5)
|
|
156
|
+
- `language` - Filter by language code (e.g., `en`)
|
|
157
|
+
- `orderBy` - Sort order (`createdat.desc`, `createdat.asc`, `stars.desc`, `stars.asc`)
|
|
158
|
+
- `perPage` - Results per page (max 100)
|
|
159
|
+
|
|
160
|
+
### Invitation Parameters
|
|
161
|
+
- `consumerEmail` - Recipient email (required)
|
|
162
|
+
- `consumerName` - Recipient name (required)
|
|
163
|
+
- `referenceNumber` - Order or transaction reference
|
|
164
|
+
- `templateId` - Email template ID
|
|
165
|
+
- `redirectUri` - URL to redirect after review submission
|
|
166
|
+
- `senderEmail` - Custom sender email
|
|
167
|
+
- `replyTo` - Custom reply-to address
|
|
168
|
+
|
|
169
|
+
## When to Use
|
|
170
|
+
|
|
171
|
+
- Collecting and managing customer reviews at scale
|
|
172
|
+
- Automating post-purchase review invitation flows
|
|
173
|
+
- Monitoring brand reputation and review sentiment
|
|
174
|
+
- Responding to customer feedback programmatically
|
|
175
|
+
- Showcasing TrustScore and reviews on marketing pages
|
|
176
|
+
- Tagging and categorizing reviews for analysis
|
|
177
|
+
|
|
178
|
+
## Rate Limits
|
|
179
|
+
|
|
180
|
+
- Recommended: no more than 833 calls per 5 minutes (10K/hour)
|
|
181
|
+
- Throttled at more than 1 request per second
|
|
182
|
+
- Rate limit headers returned in responses
|
|
183
|
+
- Use webhooks instead of polling where possible
|
|
184
|
+
|
|
185
|
+
## Relevant Skills
|
|
186
|
+
|
|
187
|
+
- reputation-management
|
|
188
|
+
- customer-feedback
|
|
189
|
+
- review-generation
|
|
190
|
+
- social-proof
|
|
191
|
+
- post-purchase-flow
|
|
@@ -0,0 +1,152 @@
|
|
|
1
|
+
# Twilio
|
|
2
|
+
|
|
3
|
+
Programmable communications platform: SMS, MMS, WhatsApp, voice, email (via SendGrid). The default low-level API for custom SMS builds, transactional messaging, and B2B SaaS embedding SMS into products.
|
|
4
|
+
|
|
5
|
+
## Capabilities
|
|
6
|
+
|
|
7
|
+
| Integration | Available | Notes |
|
|
8
|
+
|-------------|-----------|-------|
|
|
9
|
+
| API | ✓ | REST API, well-documented, mature |
|
|
10
|
+
| MCP | - | Not available natively (community wrappers exist) |
|
|
11
|
+
| CLI | ✓ | Official `twilio` CLI |
|
|
12
|
+
| SDK | ✓ | Node, Python, Ruby, PHP, Java, Go, C#, .NET |
|
|
13
|
+
|
|
14
|
+
## Authentication
|
|
15
|
+
|
|
16
|
+
- **Type**: Basic auth with Account SID + Auth Token (or API Key SID + Secret)
|
|
17
|
+
- **Header**: `Authorization: Basic base64(AccountSID:AuthToken)`
|
|
18
|
+
- **Get credentials**: https://console.twilio.com → Account Info
|
|
19
|
+
- **Recommendation**: Use API Keys (revocable, scoped) for production rather than the master Auth Token
|
|
20
|
+
|
|
21
|
+
## Common Agent Operations
|
|
22
|
+
|
|
23
|
+
### Send SMS
|
|
24
|
+
|
|
25
|
+
```bash
|
|
26
|
+
POST https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/Messages.json
|
|
27
|
+
|
|
28
|
+
To=+15551234567
|
|
29
|
+
From=+15559876543
|
|
30
|
+
Body=Hello from Twilio
|
|
31
|
+
```
|
|
32
|
+
|
|
33
|
+
### Send MMS
|
|
34
|
+
|
|
35
|
+
```bash
|
|
36
|
+
POST https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/Messages.json
|
|
37
|
+
|
|
38
|
+
To=+15551234567
|
|
39
|
+
From=+15559876543
|
|
40
|
+
Body=Check this out
|
|
41
|
+
MediaUrl=https://example.com/image.jpg
|
|
42
|
+
```
|
|
43
|
+
|
|
44
|
+
### List messages
|
|
45
|
+
|
|
46
|
+
```bash
|
|
47
|
+
GET https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/Messages.json?PageSize=50
|
|
48
|
+
```
|
|
49
|
+
|
|
50
|
+
### Get message status
|
|
51
|
+
|
|
52
|
+
```bash
|
|
53
|
+
GET https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/Messages/{MessageSid}.json
|
|
54
|
+
```
|
|
55
|
+
|
|
56
|
+
Status values: `queued`, `sending`, `sent`, `delivered`, `undelivered`, `failed`.
|
|
57
|
+
|
|
58
|
+
### List phone numbers
|
|
59
|
+
|
|
60
|
+
```bash
|
|
61
|
+
GET https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/IncomingPhoneNumbers.json
|
|
62
|
+
```
|
|
63
|
+
|
|
64
|
+
### Buy a phone number
|
|
65
|
+
|
|
66
|
+
```bash
|
|
67
|
+
POST https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/IncomingPhoneNumbers.json
|
|
68
|
+
|
|
69
|
+
PhoneNumber=+15559876543
|
|
70
|
+
```
|
|
71
|
+
|
|
72
|
+
### Configure webhook for inbound messages
|
|
73
|
+
|
|
74
|
+
```bash
|
|
75
|
+
POST https://api.twilio.com/2010-04-01/Accounts/{AccountSid}/IncomingPhoneNumbers/{Sid}.json
|
|
76
|
+
|
|
77
|
+
SmsUrl=https://your-app.com/sms-webhook
|
|
78
|
+
SmsMethod=POST
|
|
79
|
+
```
|
|
80
|
+
|
|
81
|
+
Inbound SMS POSTs to the webhook with: `From`, `To`, `Body`, `MessageSid`, `NumMedia`, etc.
|
|
82
|
+
|
|
83
|
+
### A2P 10DLC registration (US)
|
|
84
|
+
|
|
85
|
+
```bash
|
|
86
|
+
# Create brand
|
|
87
|
+
POST https://messaging.twilio.com/v1/a2p/BrandRegistrations
|
|
88
|
+
|
|
89
|
+
CustomerProfileBundleSid=...
|
|
90
|
+
A2PProfileBundleSid=...
|
|
91
|
+
|
|
92
|
+
# Create campaign
|
|
93
|
+
POST https://messaging.twilio.com/v1/Services/{ServiceSid}/Compliance/Usa2p
|
|
94
|
+
|
|
95
|
+
BrandRegistrationSid=...
|
|
96
|
+
Description=...
|
|
97
|
+
MessageSamples[]=Sample text 1
|
|
98
|
+
MessageFlow=Opt-in flow description
|
|
99
|
+
UseCase=MARKETING
|
|
100
|
+
```
|
|
101
|
+
|
|
102
|
+
Most workflows are clearer in the Console UI. Programmatic registration is for high-scale platforms managing many brands.
|
|
103
|
+
|
|
104
|
+
## API Pattern
|
|
105
|
+
|
|
106
|
+
REST + form-encoded request bodies (not JSON for most endpoints). Resources nested under Account: `/Accounts/{AccountSid}/...`. Pagination via `Page`, `PageSize`, `NextPageUri`.
|
|
107
|
+
|
|
108
|
+
## Key Concepts
|
|
109
|
+
|
|
110
|
+
- **Messaging Service**: virtual sender container; load-balances across multiple numbers, handles A2P registration grouping
|
|
111
|
+
- **Sticky Sender**: same recipient always receives from the same number within a service
|
|
112
|
+
- **Geo-Match**: route to a number matching the recipient's country/region
|
|
113
|
+
- **Status Callback**: webhook fired on every delivery state change
|
|
114
|
+
- **Carrier Lookup**: pre-send check for line type (mobile, landline, VoIP) — costs ~$0.005
|
|
115
|
+
|
|
116
|
+
## Pricing
|
|
117
|
+
|
|
118
|
+
- US 10DLC SMS: $0.0079/msg
|
|
119
|
+
- US toll-free SMS: $0.0079/msg
|
|
120
|
+
- US short code SMS: $0.0079/msg + $1,000/mo lease
|
|
121
|
+
- MMS: ~$0.02
|
|
122
|
+
- Carrier surcharges (~$0.005 US 10DLC)
|
|
123
|
+
- A2P 10DLC: ~$15 brand + $10/mo per campaign
|
|
124
|
+
- Phone number rental: $1.15/mo (10DLC) to $2/mo (toll-free)
|
|
125
|
+
|
|
126
|
+
## Rate Limits
|
|
127
|
+
|
|
128
|
+
- Default: 1 msg/sec on long codes (10DLC trust score raises this to 4–100+)
|
|
129
|
+
- Short code: 100+ msg/sec
|
|
130
|
+
- Messaging Services throttle automatically
|
|
131
|
+
- Carrier filtering applies above contracted throughput
|
|
132
|
+
|
|
133
|
+
## When to Use
|
|
134
|
+
|
|
135
|
+
- Building custom SMS flows into a product (B2B SaaS, mobile apps)
|
|
136
|
+
- Transactional and auth SMS (OTPs, alerts, notifications)
|
|
137
|
+
- Multi-channel orchestration (SMS + voice + WhatsApp)
|
|
138
|
+
- High-volume programmable messaging
|
|
139
|
+
- When you need full control and minimal abstraction
|
|
140
|
+
- Backing store for Customer.io / Segment / other orchestration layers
|
|
141
|
+
|
|
142
|
+
## When NOT to Use
|
|
143
|
+
|
|
144
|
+
- DTC ecom marketing flows — use Klaviyo, Postscript, or Attentive (better tooling for cart recovery, segments, A/B tests)
|
|
145
|
+
- If you don't want to handle compliance plumbing — Twilio gives you primitives, not policy
|
|
146
|
+
- Marketing UI for non-technical users — there isn't one
|
|
147
|
+
|
|
148
|
+
## Relevant Skills
|
|
149
|
+
|
|
150
|
+
- sms
|
|
151
|
+
- emails (transactional sister product via SendGrid)
|
|
152
|
+
- onboarding (post-signup SMS milestones)
|