aiox-core 5.0.5 → 5.0.7

package/pro/squads/hormozi/docs/sops/naming-framework-sop.md

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+# Naming Framework SOP
+
+> **Source:** $100M Offers (Chapter 16: Rename) + Swipefile Master Definitivo - Alex Hormozi
+> **Pattern:** SC-PE-001 (SOP Extraction Standard)
+> **Version:** 1.0.0
+> **Extracted:** 2026-02-10
+
+---
+
+## Part 1: Purpose
+
+Create product, offer, and brand names that command attention, communicate value instantly, and convert at higher rates. Naming is the act of making your offer appear NEW and UNIQUE even if the underlying methodology is similar to competitors.
+
+**Core Definition:**
+```
+Naming = Making something appear NEW and UNIQUE
+Good Naming = Prospect believes "this might be the thing that works for me"
+Bad Naming = Prospect associates with past failures or generic commodity
+```
+
+**Why Naming Matters:**
+```
+"People want coisas novas e unicas que resolvam seus problemas."
+(Cap. 16, $100M Ofertas)
+
+If your name sounds like everyone else:
+- You become a COMMODITY
+- You compete on PRICE only
+- Past failures transfer to your offer
+```
+
+**The Rebrand Effect:**
+```
+Same Product + New Name = New Opportunity in Prospect's Mind
+
+"Se voce vendeu um programa de perda de peso a alguem que nao funcionou
+dois anos atras, mas voce mudou o programa, melhorou e agora sabe que
+funciona, renomea-lo algo diferente fara com que a mesma pessoa considere
+comprar de novo." (Cap. 16)
+```
+
+**Business Impact:**
+```
+Strong Name enables:
+1) Perceived uniqueness vs competitors
+2) Premium pricing justification (name signals value)
+3) Escape from commodity pricing
+4) Recovery from past failed offers
+5) Memory hooks for word-of-mouth
+
+"O nome nao faz o produto. O nome faz o marketing do produto
+10X mais facil ou 10X mais dificil." (Swipefile Master, Conclusao)
+```
+
+---
+
+## Part 2: Scope
+
+### When This SOP Applies
+- Naming a new product or offer
+- Rebranding a failed or stale offer
+- Creating bonus/component names within an offer
+- Naming programs, courses, memberships
+- Naming high-ticket coaching/consulting packages
+
+### When This SOP Does NOT Apply
+- Company-level branding (see branding-sop.md)
+- Logo/visual identity design
+- Domain name availability (separate technical process)
+- Trademark legal review (requires legal counsel)
+
+### Business Types
+- Info products and courses
+- Coaching and consulting programs
+- SaaS and software products
+- Physical products (DTC, supplements, consumer goods)
+- Services and service packages
+- B2B and B2C
+
+---
+
+## Part 3: Preconditions
+
+| Precondition | Requirement | Validation |
+|--------------|-------------|------------|
+| Offer Defined | Core deliverable and outcome clear | Can describe what you sell |
+| Avatar Defined | Ideal customer profile documented | Know WHO you're naming for |
+| Price Point Set | Know if low/mid/high ticket | Naming formulas vary by price |
+| Outcome Specific | Exact result promise defined | Can quantify transformation |
+| Timeframe Known | How long to achieve result | Time element for name |
+| Mechanism Clear | How it works (unique method) | The "how" for differentiation |
+
+---
+
+## Part 4: The MAGICO Naming Framework
+
+### Framework Overview (From $100M Offers, Cap. 16)
+
+```
+MAGICO = Six Components for Powerful Names
+
+M = Mecanismo unico (unique mechanism - the "how")
+A = Alvo atraente (attractive target - the outcome)
+G = Grafia diferente (different spelling - creative format)
+I = Ideia que ajuda (idea that helps - solution hint)
+C = Convergencia temporal (time convergence - deadline)
+O = Objetivo final (final goal - dream result)
+```
+
+### MAGICO Breakdown
+
+```
+┌─────────────────────────────────────────────────────────────────────────┐
+│                    MAGICO NAMING COMPONENTS                              │
+├────────────┬────────────────────────────────────────────────────────────┤
+│ COMPONENT  │ FUNCTION & EXAMPLES                                        │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ M - Mech.  │ The unique "how" - differentiates method                   │
+│            │ Ex: "Sistema", "Metodo", "Formula", "Blueprint"            │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ A - Alvo   │ The target/who it's for OR target outcome                  │
+│            │ Ex: "Six Pack", "Millionaire", "High Performance"          │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ G - Grafia │ Creative spelling/formatting that stands out               │
+│            │ Ex: "10X", "P90X", "6em7", unusual caps                    │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ I - Ideia  │ The solution concept/theme                                 │
+│            │ Ex: "Accelerator", "Intensive", "Breakthrough"             │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ C - Conv.  │ Time element - creates urgency and specificity             │
+│            │ Ex: "6 Semanas", "90 Dias", "48 Horas", "5 Minutos"        │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ O - Obj.   │ The dream result/final goal                                │
+│            │ Ex: "Fit", "Rich", "Free", "Authority"                     │
+└────────────┴────────────────────────────────────────────────────────────┘
+```
+
+### MAGICO Example (From $100M Offers)
+
+```
+"O Sistema de 6 Semanas Six Pack FRAQUEZA-A-RIQUEZA"
+
+M = Sistema (mechanism - structured approach)
+A = Six Pack (attractive target - specific outcome)
+G = FRAQUEZA-A-RIQUEZA (creative spelling/format)
+I = (embedded in transformation theme)
+C = 6 Semanas (time convergence)
+O = Six Pack + Riqueza (dream result)
+```
+
+### Additional MAGICO Examples (From $100M Offers, Cap. 16)
+
+| Name | Components Used |
+|------|-----------------|
+| "O Desafio de Tonificacao de 90 Dias" | C (90 Dias) + O (Tonificacao) + M (Desafio) |
+| "O Sistema Comedor de Carboidratos" | M (Sistema) + G (creative name) + I (solution) |
+| "O Metodo de Seis Minutos para Abdomen" | M (Metodo) + C (6 Min) + O (Abdomen) |
+| "A Solucao de Crescimento Capilar de 30 Dias" | M (Solucao) + C (30 Dias) + O (Crescimento) |
+
+---
+
+## Part 5: Process Steps
+
+### STEP 1: DEFINE YOUR SPECIFICITY ELEMENTS
+
+#### Step 1.1: Quantify the Exact Outcome
+| Field | Value |
+|-------|-------|
+| **Description** | Define the specific, measurable result your offer delivers |
+| **Cognitive Type** | Analysis + Synthesis |
+| **Automation Potential** | LOW - requires customer research |
+| **Executor** | Human |
+| **Precondition** | Offer delivers real results |
+| **Output** | Specific outcome statement |
+| **Guardrails** | "Especificidade faz com que pareca real" (Cap. 16) |
+| **Decision Rule** | "Em vez de perder 10-30 libras em 6 meses. E perder 23,5 libras em 17 semanas" (Cap. 16) |
+
+**Why Specificity Matters:**
+```
+"E tao especifico que as pessoas pensam, deve funcionar porque
+ninguem diria algo tao especifico a menos que funcionasse."
+(Cap. 16, $100M Ofertas)
+```
+
+**Specificity Examples:**
+| Generic | Specific |
+|---------|----------|
+| "Carros confiáveis e seguros" | "Carros com Taxa Zero de Acidentes em 50 Anos" |
+| "Aumente as vendas" | "5 novos clientes recorrentes de $2k/mes toda semana" |
+| "Perca peso" | "Perder 23,5 libras em 17 semanas" |
+| "Aprenda marketing" | "52 milionarios documentados criados" |
+
+#### Step 1.2: Define Time Component
+| Field | Value |
+|-------|-------|
+| **Description** | Set the specific timeframe for achieving results |
+| **Cognitive Type** | Analysis |
+| **Automation Potential** | LOW |
+| **Executor** | Human |
+| **Precondition** | Know realistic delivery time |
+| **Output** | Time element for name |
+| **Guardrails** | Use "broken" numbers (19, 67, 93) for more credibility |
+| **Decision Rule** | "Numeros 'quebrados' (19, 67, 93) convertem mais" (Swipefile) |
+
+**Time Psychology by Duration:**
+```
+48 Hours = Urgency extreme (desperation purchases)
+5-7 Days = Challenge/sprint format
+19-21 Days = Habit formation frame
+30 Days = Monthly commitment
+60 Days = Serious but achievable
+90 Days = Major transformation
+```
+
+#### Step 1.3: Identify Unique Mechanism
+| Field | Value |
+|-------|-------|
+| **Description** | Define what makes your METHOD different |
+| **Cognitive Type** | Synthesis + Creativity |
+| **Automation Potential** | LOW |
+| **Executor** | Human |
+| **Precondition** | Understand your actual process |
+| **Output** | Mechanism name/concept |
+| **Guardrails** | Must be believable and ownable |
+| **Decision Rule** | Mechanism = "o veiculo que os levara la" (Cap. 16) |
+
+**Mechanism Types:**
+```
+System = Complete method (implies comprehensiveness)
+Formula = Recipe/exact steps (implies precision)
+Method = Way of doing (implies proven approach)
+Blueprint = Plan/map (implies clarity)
+Framework = Structure (implies adaptability)
+Protocol = Procedure (implies scientific)
+```
+
+---
+
+### STEP 2: SELECT NAMING ARCHETYPE
+
+#### Step 2.1: Match Archetype to Context
+| Field | Value |
+|-------|-------|
+| **Description** | Choose from 10 proven naming archetypes based on your context |
+| **Cognitive Type** | Pattern Recognition + Judgment |
+| **Automation Potential** | MEDIUM - can suggest, human decides |
+| **Executor** | Hybrid |
+| **Precondition** | Steps 1.1-1.3 complete |
+| **Output** | Selected archetype |
+| **Guardrails** | Match archetype to ICP and category |
+| **Decision Rule** | See archetype selection matrix below |
+
+**10 NAMING ARCHETYPES (From Swipefile Master)**
+
+```
+┌─────────────────────────────────────────────────────────────────────────┐
+│                    10 ARCHETIPOS DE NOMES BILIONARIOS                    │
+├────────────┬────────────────────────────────────────────────────────────┤
+│ ARCHETYPE  │ WHEN TO USE + EXAMPLES                                     │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 1. LITERAL │ Non-technical audience, complex category                   │
+│ EXTREMO    │ Ex: ClickFunnels, Dollar Shave Club, 5-Hour Energy         │
+│            │ "Remove misterio, reduz friccao mental"                    │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 2. VERBO   │ Product creates new behavior, want cultural dominance      │
+│ CULTURAL   │ Ex: Google, Uber, Photoshop, Venmo                         │
+│            │ "Integracao na linguagem = dominancia"                     │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 3. ESTADO  │ Result is emotional transformation                         │
+│ DESEJADO   │ Ex: Calm, Fit, Rich, Free, Smart                          │
+│            │ "Nome e manifestacao do desejo"                            │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 4. NUMERICO│ Time or quantity is your differentiator                    │
+│ ESPECIFICO │ Ex: 7-Eleven, 5-Hour Energy, P90X, 75 Hard                 │
+│            │ "Especificidade = credibilidade"                           │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 5. PARADOXO│ Category is commodity, need attention                      │
+│ INTRIGANTE │ Ex: Liquid Death, Drunk Elephant, The Boring Company       │
+│            │ "Contradicao gera curiosidade"                             │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 6. TRIBAL  │ Community > product, identity purchase                     │
+│ IDENTIFIER │ Ex: CrossFit, Gymshark, The Brotherhood                    │
+│            │ "Pertencimento tribal primitivo"                           │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 7. METAFORA│ Benefit is visual/physical                                 │
+│ VISUAL     │ Ex: Gorilla Glue, Red Bull, Angry Birds                    │
+│            │ "Imagem mental instantanea"                                │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 8. STATUS  │ Premium pricing, status-conscious buyers                   │
+│ SIGNAL     │ Ex: Platinum, Elite, Premier, Masterclass                  │
+│            │ "Compra = elevacao social"                                 │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 9. INVENTOR│ New category, no reference point                           │
+│ FRIENDLY   │ Ex: Canva, Figma, Zapier, Spotify                          │
+│            │ "Som agradavel > significado"                              │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ 10.HERITAGE│ Trust is main barrier, conservative buyers                 │
+│ FABRICADO  │ Ex: Warby Parker, Brooks Brothers, Restoration Hardware    │
+│            │ "Antiguidade = confiabilidade"                             │
+└────────────┴────────────────────────────────────────────────────────────┘
+```
+
+#### Step 2.2: Match Archetype to Price Tier
+| Field | Value |
+|-------|-------|
+| **Description** | Align naming pattern with price point |
+| **Cognitive Type** | Pattern Matching |
+| **Automation Potential** | HIGH - formulaic |
+| **Executor** | Worker |
+| **Precondition** | Price point defined |
+| **Output** | Price-appropriate naming formula |
+| **Guardrails** | Different price = different psychology |
+| **Decision Rule** | See price tier matrix below |
+
+**NAMING BY PRICE TIER (From Swipefile Master)**
+
+```
+┌─────────────────────────────────────────────────────────────────────────┐
+│                    FORMULAS POR FAIXA DE PRECO                           │
+├────────────┬────────────────────────────────────────────────────────────┤
+│ PRICE TIER │ FORMULA & PSYCHOLOGY                                       │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ $0-$10     │ "Quick [Result]", "Instant [Solution]"                     │
+│ MICRO      │ "[Number] Minute [Result]"                                 │
+│            │ Psychology: Impulso, sem pensar                            │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ $10-$97    │ "The [Result] Cheatsheet" (atalho)                         │
+│ LOW TICKET │ "[Result] Hacks" (insider knowledge)                       │
+│            │ "[Number] Ways to [Result]"                                │
+│            │ Psychology: Baixo risco, alta curiosidade                  │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ $97-$997   │ "[Result] Accelerator" (velocidade)                        │
+│ MID TICKET │ "The [Result] System" (metodo completo)                    │
+│            │ "[Result] Mastery" (competencia)                           │
+│            │ Psychology: Investimento serio em transformacao            │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ $997-$10K  │ "[Result] Intensive" (imersao)                             │
+│ HIGH TICKET│ "[Result] Certification" (ROI via credencial)              │
+│            │ "[Industry] Authority Program"                             │
+│            │ Psychology: Comprando nova identidade profissional         │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ $10K-$100K │ "Inner Circle" (proximidade)                               │
+│ ULTRA HIGH │ "Mastermind" (peer learning)                               │
+│            │ "Partnership Program" (nao e cliente)                      │
+│            │ Psychology: Acesso e network > conteudo                    │
+├────────────┼────────────────────────────────────────────────────────────┤
+│ $100K+     │ "Equity Partner Program"                                   │
+│ EXTREME    │ "Board Advisory"                                           │
+│            │ "Legacy Builder"                                           │
+│            │ Psychology: Legado e significado                           │
+└────────────┴────────────────────────────────────────────────────────────┘
+```
+
+---
+
+### STEP 3: CONSTRUCT NAME CANDIDATES
+
+#### Step 3.1: Generate 10+ Candidates
+| Field | Value |
+|-------|-------|
+| **Description** | Create multiple name options using MAGICO + archetype |
+| **Cognitive Type** | Creativity + Synthesis |
+| **Automation Potential** | MEDIUM - can generate variations |
+| **Executor** | Hybrid |
+| **Precondition** | Steps 1-2 complete |
+| **Output** | 10+ candidate names |
+| **Guardrails** | Each must contain 2+ MAGICO elements |
+| **Decision Rule** | Quantity before quality - generate then filter |
+
+**Generation Template:**
+```
+For each candidate, combine:
+1. One mechanism word (System, Formula, Method, Blueprint)
+2. One time element (specific days/weeks/hours)
+3. One outcome word (specific result)
+4. One creative element (unique spelling, paradox, status word)
+
+Example Generation:
+- The 17-Day Authority Accelerator
+- Revenue Blueprint 2.0
+- The $10K Week System
+- Profit Intensive 90
+- Client Attraction Formula
+```
+
+#### Step 3.2: Apply Power Words
+| Field | Value |
+|-------|-------|
+| **Description** | Inject high-conversion words into candidates |
+| **Cognitive Type** | Pattern Application |
+| **Automation Potential** | HIGH - word substitution |
+| **Executor** | Worker |
+| **Precondition** | Raw candidates generated |
+| **Output** | Enhanced candidates |
+| **Guardrails** | Don't overload - 1-2 power words max |
+| **Decision Rule** | See conversion multiplier table below |
+
+**WORDS THAT MULTIPLY CONVERSION (From Swipefile Master)**
+
+```
+AUMENTAM CONVERSAO 2-5X:
+- "Blueprint" (plano detalhado)
+- "System" (metodo replicavel)
+- "Formula" (receita exata)
+- "Framework" (estrutura aplicavel)
+- "Accelerator" (velocidade como valor)
+- "Intensive" (imersao profunda)
+- "Revolution" (mudanca fundamental)
+- "Breakthrough" (superacao de barreira)
+
+AUMENTAM PRECO PERCEBIDO 3-10X:
+- "Platinum" (acima de gold)
+- "Elite" (top tier)
+- "Mastermind" (Napoleon Hill legacy)
+- "Certification" (ROI via credencial)
+- "Authority" (posicionamento expert)
+- "Inner Circle" (acesso exclusivo)
+- "Advisory" (consultoria premium)
+- "Concierge" (servico white glove)
+
+REDUZEM PERCEPCAO DE RISCO:
+- "Proven" (evidencia previa)
+- "Guaranteed" (sem risco)
+- "Certified" (validacao externa)
+- "Scientific" (base em pesquisa)
+- "Tested" (validacao real)
+- "Trusted" (social proof)
+- "Safe" (elimina medo)
+- "Simple" (reduz overwhelm)
+```
+
+---
+
+### STEP 4: TEST AND SELECT
+
+#### Step 4.1: Apply 20-Question Test
+| Field | Value |
+|-------|-------|
+| **Description** | Score each candidate against validation criteria |
+| **Cognitive Type** | Analysis + Judgment |
+| **Automation Potential** | MEDIUM - checklist automatable |
+| **Executor** | Hybrid |
+| **Precondition** | Candidates generated |
+| **Output** | Scored candidates |
+| **Guardrails** | Must score 15+ to proceed |
+| **Decision Rule** | "20/20 = Potencial unicornio, 15-19 = Lance e otimize, <10 = Volte ao brainstorm" |
+
+**20-QUESTION NAME TEST (From Swipefile Master)**
+
+```
+BASICO (5 points):
+[ ] 1. Passa no "teste do bebado"? (facil falar/soletrar?)
+[ ] 2. Disponivel como .com por <$10K?
+[ ] 3. Trademark livre globalmente?
+[ ] 4. Funciona em 3+ idiomas?
+[ ] 5. Redes sociais @exact disponivel?
+
+ESTRATEGICO (5 points):
+[ ] 6. Comunica categoria OU cria nova?
+[ ] 7. Permite expansao de produtos?
+[ ] 8. Diferente de tudo no Google page 1?
+[ ] 9. Possivel virar verbo cultural?
+[ ] 10. Som agradavel quando falado?
+
+PSICOLOGICO (5 points):
+[ ] 11. Evoca emocao instantanea?
+[ ] 12. Sugere transformacao desejada?
+[ ] 13. Reduz ansiedade de compra?
+[ ] 14. Cria curiosidade imediata?
+[ ] 15. Memoravel apos 1 mencao?
+
+COMERCIAL (5 points):
+[ ] 16. Permite premium pricing?
+[ ] 17. Funciona em outdoor/audio?
+[ ] 18. Hashtag viral potencial?
+[ ] 19. Story/origem interessante?
+[ ] 20. Escala de desejo 1-10: 8+?
+```
+
+**Scoring Interpretation:**
+| Score | Status | Action |
+|-------|--------|--------|
+| 20/20 | Potencial unicornio | Launch immediately |
+| 15-19 | Lance e otimize | Launch and iterate |
+| 10-14 | Precisa refinamento | Revise before launch |
+| <10 | Volte ao brainstorm | Start over |
+
+#### Step 4.2: Name Bonuses and Components
+| Field | Value |
+|-------|-------|
+| **Description** | Apply same process to all elements of the offer |
+| **Cognitive Type** | Execution |
+| **Automation Potential** | MEDIUM |
+| **Executor** | Hybrid |
+| **Precondition** | Main offer named |
+| **Output** | Named bonus stack |
+| **Guardrails** | "Cada um dos seus bonus vai querer ter nomes legais tambem" (Cap. 16) |
+| **Decision Rule** | "Use o mesmo processo mas seja especifico sobre o que cada um e" (Cap. 16) |
+
+**Bonus Naming Example (From $100M Offers):**
+
+| Generic | Named with MAGICO |
+|---------|-------------------|
+| "Guia de Compras" | "O Segredo de Compras Economicas de 5 Minutos que Economizara $100s Por Mes" |
+| "Guia de Mantimentos" | "O Guia Economico de 5 Minutos Para Mantimentos" |
+| "Call Template" | "The 7-Figure Sales Script Blueprint" |
+| "Checklist" | "The Zero-Mistake Quality Control Protocol" |
+
+---
+
+### STEP 5: VALIDATE AND FINALIZE
+
+#### Step 5.1: Market Timing Check
+| Field | Value |
+|-------|-------|
+| **Description** | Ensure name matches current market psychology |
+| **Cognitive Type** | Judgment |
+| **Automation Potential** | LOW |
+| **Executor** | Human |
+| **Precondition** | Top candidates selected |
+| **Output** | Market-validated selection |
+| **Guardrails** | Bull vs bear markets require different naming |
+| **Decision Rule** | See timing matrix below |
+
+**TIMING: WHEN EACH NAME TYPE WORKS (From Swipefile Master)**
+
+```
+BULL MARKET (Otimismo):
+- Nomes aspiracionais explodem
+- "Millionaire", "10X", "Unicorn"
+- Promessas agressivas convertem
+- Precos premium aceitos
+
+BEAR MARKET (Medo):
+- Nomes conservadores dominam
+- "Safe", "Proven", "Guaranteed"
+- Value propositions claras
+- Precos devem mostrar ROI
+
+INICIO DE CATEGORIA:
+- Nomes educacionais necessarios
+- Explicam o que e
+- "The [New Thing] Company"
+
+CATEGORIA MADURA:
+- Diferenciacao vital
+- Nomes devem destacar
+- Paradoxos e controversos funcionam
+
+DISRUPCAO CHEGANDO:
+- Simplicidade radical
+- Uma palavra basta
+- Foco em beneficio, nao feature
+```
+
+#### Step 5.2: Final Selection
+| Field | Value |
+|-------|-------|
+| **Description** | Choose winner from validated candidates |
+| **Cognitive Type** | Judgment |
+| **Automation Potential** | LOW |
+| **Executor** | Human |
+| **Precondition** | All tests complete |
+| **Output** | Final name selection |
+| **Guardrails** | "Timing > Perfeicao" (Lei 7, Swipefile) |
+| **Decision Rule** | "Nome 80% bom lancado hoje > nome 100% perfeito nunca lancado" |
+
+---
+
+## Part 6: Decision Rules
+
+### DR-001: Program vs Product Terminology
+```yaml
+rule: TERMINOLOGY_SELECTION
+trigger: Naming a service or deliverable
+condition:
+  - IF service-based THEN use "Program" (acceptance feeling)
+  - IF product-based THEN use "System" or "Method"
+action: Choose term that reduces sales resistance
+confidence: HIGH (Cap. 16: "Prefiro usar 'programa' em vez de 'produto'")
+rationale: "Da a impressao de que e abrangente e que eles estao sendo aceitos"
+```
+
+### DR-002: Specificity Selection
+```yaml
+rule: SPECIFICITY_OVER_GENERIC
+trigger: Choosing between general and specific claims
+condition:
+  - IF can be specific THEN always choose specific
+  - IF generic necessary THEN add one specific element
+action: Maximum specificity that is truthful
+confidence: HIGH (Cap. 16)
+rationale: "Quanto mais especifico, mais real se torna para o prospect"
+```
+
+### DR-003: Archetype Selection
+```yaml
+rule: ARCHETYPE_MATCH
+trigger: Selecting naming archetype
+condition:
+  - IF non-technical_audience AND complex_category THEN "LITERAL_EXTREMO"
+  - IF creating_new_behavior THEN "VERBO_CULTURAL"
+  - IF emotional_transformation THEN "ESTADO_DESEJADO"
+  - IF time_quantity_differentiator THEN "NUMERICO_ESPECIFICO"
+  - IF commodity_category THEN "PARADOXO_INTRIGANTE"
+  - IF community_focus THEN "TRIBAL_IDENTIFIER"
+  - IF visual_physical_benefit THEN "METAFORA_VISUAL"
+  - IF premium_pricing THEN "STATUS_SIGNAL"
+  - IF new_category THEN "INVENTOR_FRIENDLY"
+  - IF trust_barrier THEN "HERITAGE_FABRICADO"
+action: Select matching archetype
+confidence: HIGH (Swipefile Master analysis)
+```
+
+### DR-004: Price Tier Naming
+```yaml
+rule: PRICE_NAME_ALIGNMENT
+trigger: Naming offer at specific price point
+condition:
+  - IF price < $100 THEN use_urgency_words (Quick, Instant, Hack)
+  - IF price $100-$1000 THEN use_value_words (System, Formula, Accelerator)
+  - IF price $1000-$10000 THEN use_transformation_words (Intensive, Certification)
+  - IF price > $10000 THEN use_status_words (Inner Circle, Mastermind, Partnership)
+action: Match naming language to price psychology
+confidence: HIGH (Swipefile price tier analysis)
+```
+
+### DR-005: Rebrand Trigger
+```yaml
+rule: WHEN_TO_RENAME
+trigger: Evaluating existing offer performance
+condition:
+  - IF associated_with_past_failure THEN rename_required
+  - IF commodity_perception THEN rename_required
+  - IF market_confused THEN rename_required
+  - IF version_2.0_insufficient THEN full_rename_required
+action: Execute full MAGICO rename process
+confidence: HIGH (Cap. 16)
+rationale: "Uma nova oportunidade e...bem...nova e talvez esta funcione"
+```
+
+### DR-006: The Seven Laws Application
+```yaml
+rule: SEVEN_IMMUTABLE_LAWS
+trigger: Final name validation
+checks:
+  - LAW_1: Simplicidade > Criatividade
+  - LAW_2: Beneficio > Feature
+  - LAW_3: Emocao > Logica
+  - LAW_4: Especifico > Generico
+  - LAW_5: Curto > Longo (average unicorn = 7.3 chars)
+  - LAW_6: Historia > Descricao
+  - LAW_7: Timing > Perfeicao
+action: Name must pass majority of laws
+confidence: HIGH (Swipefile conclusion)
+```
+
+---
+
+## Part 7: Exceptions & Edge Cases
+
+### Exception 1: The "Version 2.0" Trap
+**Trigger:** Considering adding version number to existing name
+**Analysis:** "Se voce disser o mesmo nome ou mesmo uma versao 2.0, eles associarao com 'nao funcionou'" (Cap. 16)
+**Response:** Full rename required, not version increment
+
+### Exception 2: Extreme Specificity Backfire
+**Trigger:** Specific claim might not be achievable by all customers
+**Analysis:** "Voce tem que ser capaz de FAZER TUDO QUE VOCE PROMETE. Sempre diga a verdade." (Cap. 16)
+**Response:** Be creative about truth, but never lie. Use "up to" or case study framing.
+
+### Exception 3: Cultural/Language Barriers
+**Trigger:** Name must work across multiple languages
+**Analysis:** Test for unintended meanings in target markets
+**Response:** Score 8+ on "funciona em 3+ idiomas" before proceeding
+
+### Exception 4: Category Creator Names
+**Trigger:** Creating entirely new category
+**Analysis:** "Inicio de categoria: Nomes educacionais necessarios" (Swipefile)
+**Response:** Use descriptive elements even if less creative
+
+### Exception 5: High-Competition Commodity
+**Trigger:** Entering saturated market with similar products
+**Analysis:** "Categoria madura: Paradoxos e controversos funcionam" (Swipefile)
+**Response:** Consider paradox archetype (Liquid Death approach)
+
+---
+
+## Part 8: Outputs
+
+| Output | Format | Destination | Frequency |
+|--------|--------|-------------|-----------|
+| MAGICO Components | Worksheet | Strategy Team | Per offer |
+| Name Candidates | Scored List | Leadership | Per offer |
+| 20-Question Scorecard | Checklist | Quality Gate | Per candidate |
+| Final Name Selection | Decision Document | Marketing | Per offer |
+| Bonus Names | Named Stack List | Sales Materials | Per offer |
+
+### Name Documentation Template
+```
+OFFER NAME DOCUMENTATION
+
+Final Name: [SELECTED NAME]
+Score: [X/20]
+
+MAGICO Breakdown:
+- M (Mechanism): [element]
+- A (Target): [element]
+- G (Spelling): [element]
+- I (Idea): [element]
+- C (Time): [element]
+- O (Objective): [element]
+
+Archetype: [Selected archetype]
+Price Tier: [Tier and rationale]
+Key Power Words: [Words used]
+
+20-Question Results:
+[Full scorecard]
+
+Rejected Alternatives:
+1. [Name] - Score [X/20] - Reason [why rejected]
+2. [Name] - Score [X/20] - Reason [why rejected]
+3. [Name] - Score [X/20] - Reason [why rejected]
+```
+
+---
+
+## Part 9: Validation
+
+### Name Quality Gates
+
+| Gate | Threshold | Action if Failed |
+|------|-----------|------------------|
+| MAGICO Elements | 2+ components | Add missing elements |
+| 20-Question Score | 15+ points | Revise or regenerate |
+| Archetype Match | Clear alignment | Reassess ICP/context |
+| Price Alignment | Matches tier | Adjust language |
+| Specificity Level | Quantified claim | Add numbers/details |
+| Drunk Test | Easy to say/spell | Simplify |
+| Legal Clear | Trademark available | Choose alternative |
+
+### Name Launch Checklist
+
+| Item | Validated |
+|------|-----------|
+| [ ] Main offer name scores 15+ |
+| [ ] All bonus names follow MAGICO |
+| [ ] Domain available or acquired |
+| [ ] Social handles secured |
+| [ ] No trademark conflicts |
+| [ ] Passes drunk test |
+| [ ] Works in target languages |
+| [ ] Story/origin documented |
+
+---
+
+## Part 10: Escalation Paths
+
+| Situation | Escalate To | Timeline |
+|-----------|-------------|----------|
+| No candidates score 15+ | Creative Director | Same session |
+| Trademark conflict discovered | Legal Counsel | Immediately |
+| Name fails in market test | Marketing Lead | Within week |
+| Cultural/language issue found | International Team | Before launch |
+| Competitor using similar name | Legal + Strategy | Immediately |
+
+---
+
+## Part 11: Revision History
+
+| Version | Date | Author | Changes |
+|---------|------|--------|---------|
+| 1.0.0 | 2026-02-10 | SOP Extractor | Initial extraction from $100M Offers + Swipefile Master |
+
+---
+
+## Appendix A: The Seven Laws of Naming (Summary)
+
+```
+LEI 1: SIMPLICIDADE > CRIATIVIDADE
+"Nomes simples dominam porque cerebro humano e lazy."
+Google > BackRub, Apple > Apple Computer Inc.
+
+LEI 2: BENEFICIO > FEATURE
+Dollar Shave Club (beneficio) > Razor Subscription Service (feature)
+
+LEI 3: EMOCAO > LOGICA
+"Pessoas compram sentimentos."
+Nike (vitoria) > Athletic Shoe Company
+
+LEI 4: ESPECIFICO > GENERICO
+P90X > "Fitness Program", 75 Hard > "Challenge"
+
+LEI 5: CURTO > LONGO
+"Media dos unicornios: 7.3 caracteres."
+Uber > Underground Passenger Enhancement Route
+
+LEI 6: HISTORIA > DESCRICAO
+Warby Parker (personagens literarios) > Affordable Eyewear Direct
+
+LEI 7: TIMING > PERFEICAO
+"Nome 80% bom lancado hoje > nome 100% perfeito nunca lancado"
+```
+
+---
+
+## Appendix B: Naming Mistakes to Avoid
+
+**BIGGEST NAMING FAILURES (From Swipefile Master)**
+
+| Failure | Cost | Lesson |
+|---------|------|--------|
+| **Quibi** | $1.75B lost | "Feature name ≠ benefit name" |
+| **Google Glass** | $1B+ lost | "Consider conotacoes negativas" |
+| **New Coke** | $4M+ damage | "Nunca invalide o que funciona" |
+| **Microsoft Zune** | $289M lost | "Nome vazio vs nome descritivo" |
+| **CNN+** | $300M in 3 weeks | "Modelo copiado ≠ sucesso" |
+
+---
+
+## Appendix C: Swipefile Categories Reference
+
+### Category 1: Names That Became Verbs
+Google, Uber, Zoom, Photoshop, Venmo
+
+### Category 2: Billion-Dollar SaaS Names
+Canva, HubSpot, Notion, Slack, ClickFunnels, Zapier, Stripe
+
+### Category 3: High-Ticket Coaching ($10K-$250K)
+Tony Robbins "Platinum Partnership", Grant Cardone "10X", Russell Brunson "Inner Circle", Dean Graziosi "Knowledge Business Blueprint", Sam Ovens "Consulting Accelerator", Brendon Burchard "High Performance Academy"
+
+### Category 4: Brazilian Info Products
+Erico Rocha "Formula de Lancamento", Thiago Finch "Nomade Milionario", Natalia Beauty "Desafio 19 Dias", Rodrigo Polesso "Queima de 48 Horas", "Projeto Fit 60D"
+
+### Category 5: DTC Disruptors
+Dollar Shave Club, Harry's, Warby Parker, Casper, Bombas, Allbirds, Gymshark
+
+### Category 6: Mobile Apps
+Candy Crush Saga, Honor of Kings, Roblox, Clash of Clans, Angry Birds
+
+### Category 7: Fintech
+Chime, Revolut, Cash App, Robinhood, Stripe
+
+### Category 8: EdTech
+Coursera, Udemy, Duolingo, MasterClass, Khan Academy
+
+### Category 9: Fitness & Wellness
+P90X, Peloton, Athletic Greens (AG1), Calm, 75 Hard, Beachbody
+
+### Category 10: Creator Economy
+OnlyFans, Patreon, Substack, TikTok, Twitch
+
+---
+
+## Appendix D: Source References
+
+> Complete mapping of each element extracted to its location in the original material.
+
+### From $100M Offers - Chapter 16 RENAME
+
+| Element | Section | Direct Quote |
+|---------|---------|--------------|
+| Why naming matters | Chapter 16 intro | "As pessoas querem coisas novas e unicas que resolvam seus problemas" |
+| Commodity danger | Chapter 16 intro | "Se elas acharam que o que voce tem e o mesmo que todos os outros, voce sera comoditizado" |
+| Rebrand principle | Chapter 16 | "Renomea-lo algo diferente fara com que a mesma pessoa considere comprar de novo" |
+| Past failure association | Chapter 16 | "Eles associaram o programa antigo com o fracasso" |
+| New opportunity psychology | Chapter 16 | "Uma nova oportunidade e...bem...nova e talvez esta funcione" |
+| MAGICO framework | Chapter 16 | Full acronym breakdown with 6 components |
+| M - Mecanismo unico | MAGICO | "O veiculo que os levara la, tambem conhecido como o 'como'" |
+| A - Alvo atraente | MAGICO | Target outcome element |
+| G - Grafia diferente | MAGICO | "Pronunciada a sua maneira" |
+| I - Ideia que ajuda | MAGICO | "Solucao opcional" |
+| C - Convergencia temporal | MAGICO | Time element |
+| O - Objetivo final | MAGICO | Dream result |
+| Full name example | MAGICO example | "O Sistema de 6 Semanas Six Pack FRAQUEZA-A-RIQUEZA" |
+| Additional examples | Chapter 16 | "O Desafio de Tonificacao de 90 Dias", etc. |
+| Specificity principle | Chapter 16 | "Especificidade faz com que pareca real" |
+| Specific vs generic | Chapter 16 | "Em vez de perder 10-30 libras em 6 meses. E perder 23,5 libras em 17 semanas" |
+| Why specificity works | Chapter 16 | "E tao especifico que as pessoas pensam, deve funcionar" |
+| Car salesman example | Chapter 16 | "Carros com Taxa Zero de Acidentes em 50 Anos" |
+| B2B example | Chapter 16 | "5 novos clientes recorrentes de $2k/mes toda semana" |
+| Truth requirement | Chapter 16 | "Voce tem que ser capaz de FAZER TUDO QUE VOCE PROMETE" |
+| Bonus naming | Chapter 16 Dica Pro | "Cada um dos seus bonus vai querer ter nomes legais tambem" |
+| Bonus example generic | Chapter 16 | "Guia de Compras" |
+| Bonus example named | Chapter 16 | "O Segredo de Compras Economicas de 5 Minutos que Economizara $100s Por Mes" |
+| Program vs Product | Chapter 16 | "Prefiro usar o termo 'programa' em vez de 'produto'" |
+| Program rationale | Chapter 16 | "Da a impressao de que e abrangente e que eles estao sendo aceitos" |
+| Summary: Different better | Chapter 16 Resumo | "Diferente e melhor. Novo e melhor." |
+| Summary: New hope | Chapter 16 Resumo | "Esta e a oportunidade deles, sua nova esperanca" |
+
+### From Swipefile Master Definitivo
+
+| Element | Section | Page Reference |
+|---------|---------|----------------|
+| Total documented revenue | Intro | "$178.5+ bilhoes" |
+| 500+ cases analyzed | Intro | "500+ casos reais de produtos" |
+| Category 1: Verbs | Cat. 1 | Google, Uber, Zoom, Photoshop, Venmo |
+| Google analysis | Cat. 1.1 | "$2 trilhoes market cap", Googol etymology |
+| Uber analysis | Cat. 1.2 | "$150B valuation", "uber" = superior meaning |
+| Zoom analysis | Cat. 1.3 | "$160B peak", onomatopeia de velocidade |
+| Photoshop analysis | Cat. 1.4 | "$260B Adobe cap", "Photo + Shop" literal |
+| Venmo analysis | Cat. 1.5 | "$800M acquisition", Ven(der) + Mo(ney) |
+| Category 2: SaaS | Cat. 2 | Canva, HubSpot, Notion, Slack, ClickFunnels, Zapier, Stripe |
+| Canva analysis | Cat. 2.1 | "$32B valuation", "Canvas simplificado" |
+| HubSpot analysis | Cat. 2.2 | "$2.63B receita", "Hub + Spot" consolidation |
+| Notion analysis | Cat. 2.3 | "$10B valuation", abstract word allows pivots |
+| Slack analysis | Cat. 2.4 | "$27.7B acquisition", "folga/relaxamento" |
+| ClickFunnels analysis | Cat. 2.5 | "$265M ARR", "ultra literal" for non-tech |
+| Zapier analysis | Cat. 2.6 | "$5B valuation", "zap" energetic invented word |
+| Stripe analysis | Cat. 2.7 | "$95B valuation", simple technical |
+| Category 3: High-Ticket | Cat. 3 | Tony Robbins, Grant Cardone, Russell Brunson, Dean Graziosi, Sam Ovens, Brendon Burchard |
+| Platinum Partnership | Cat. 3.1 | "$65K-200K/ano", metal precioso + relationship |
+| 10X | Cat. 3.2 | "$5B+ empresa", mathematical multiplier |
+| Inner Circle | Cat. 3.3 | "3 niveis: $50K, $150K, $250K/ano", exclusivity |
+| Knowledge Business Blueprint | Cat. 3.4 | "$33M em 2 semanas", [Tendencia]+[Objetivo]+[Plano] |
+| Consulting Accelerator | Cat. 3.5 | "$20M+ revenue", "52 milionarios documentados" |
+| High Performance Academy | Cat. 3.6 | "$15K programa", performance > success |
+| Category 4: Brazilian | Cat. 4 | Erico Rocha, Thiago Finch, Natalia Beauty, Rodrigo Polesso |
+| Formula de Lancamento | Cat. 4.1 | "40,000+ alunos, R$1 bilhao coletivo" |
+| Nomade Milionario | Cat. 4.2 | "R$128 milhoes em 50 dias" |
+| Desafio 19 Dias | Cat. 4.3 | "19 dias = especifico e curto" |
+| Queima de 48 Horas | Cat. 4.4 | "130,000+ alunos", urgencia extrema |
+| Projeto Fit 60D | Cat. 4.5 | "100,000+ vendas", 60 dias = commitment mediano |
+| Category 5: DTC | Cat. 5 | Dollar Shave Club, Harry's, Warby Parker, Casper, Bombas, Allbirds, Gymshark |
+| Dollar Shave Club | Cat. 5.1 | "$1B acquisition", "preco no nome = positioning" |
+| Harry's | Cat. 5.2 | "$1.37B attempted", nome pessoal = confianca |
+| Warby Parker | Cat. 5.3 | "$6.8B IPO", invented heritage |
+| Casper | Cat. 5.4 | "$575M IPO → $300M sold", cautionary tale |
+| Bombas | Cat. 5.5 | "$3.42B valuation", purpose-driven |
+| Gymshark | Cat. 5.7 | "$1.3B+ valuation", aggressive name for aggressive audience |
+| Category 6: Mobile Apps | Cat. 6 | Candy Crush, Honor of Kings, Roblox, Clash of Clans, Angry Birds |
+| Candy Crush Saga | Cat. 6.1 | "$7.69B all-time", dopamine in name |
+| Honor of Kings | Cat. 6.2 | "$13.25B - most lucrative mobile game ever" |
+| Angry Birds | Cat. 6.5 | "$775M acquisition", contradictory emotion |
+| Category 7: Fintech | Cat. 7 | Chime, Revolut, Cash App, Robinhood, Stripe |
+| Chime | Cat. 7.1 | "$18.4B valuation", "som agradavel" |
+| Robinhood | Cat. 7.4 | "$2.3B revenue", story-driven name |
+| Category 8: EdTech | Cat. 8 | Coursera, Udemy, Duolingo, MasterClass, Khan Academy |
+| Coursera | Cat. 8.1 | "$3B+ cap", "Course + era" |
+| Udemy | Cat. 8.2 | "$786.6M revenue", "You + Academy" |
+| MasterClass | Cat. 8.4 | "$2.75B valuation", "Master + Class" |
+| Category 9: Fitness | Cat. 9 | P90X, Peloton, AG1, Calm, 75 Hard, Beachbody |
+| P90X | Cat. 9.1 | "$700M+ total", "P + 90 + X formula" |
+| AG1 | Cat. 9.3 | "$1.2B valuation", simplification to 1 |
+| Calm | Cat. 9.4 | "$2B valuation", "state as product" |
+| 75 Hard | Cat. 9.5 | "$175M+/ano driven", honesty about difficulty |
+| Category 10: Creator | Cat. 10 | OnlyFans, Patreon, Substack, TikTok, Twitch |
+| OnlyFans | Cat. 10.1 | "$6.6B GMV", "Only + Fans" exclusivity |
+| 10 Archetypes | Padroes Profundos | Full breakdown of 10 naming archetypes |
+| Literal Extremo | Arch. 1 | "Remove misterio, reduz friccao mental" |
+| Verbo Cultural | Arch. 2 | "Integracao na linguagem = dominancia" |
+| Estado Desejado | Arch. 3 | "Nome e manifestacao do desejo" |
+| Numerico Especifico | Arch. 4 | "Especificidade = credibilidade" |
+| Paradoxo Intrigante | Arch. 5 | "Contradicao gera curiosidade" |
+| Tribal Identifier | Arch. 6 | "Pertencimento tribal primitivo" |
+| Metafora Visual | Arch. 7 | "Imagem mental instantanea" |
+| Status Signal | Arch. 8 | "Compra = elevacao social" |
+| Inventor Friendly | Arch. 9 | "Som agradavel > significado" |
+| Heritage Fabricado | Arch. 10 | "Antiguidade = confiabilidade" |
+| Price tier formulas | Formulas por Faixa | $0-$10 through $100K+ breakdowns |
+| Micro-transaction words | $0-$10 | "Quick, Instant, [Number] Minute" |
+| Low ticket words | $10-$97 | "Cheatsheet, Hacks, [Number] Ways" |
+| Mid ticket words | $97-$997 | "Accelerator, System, Mastery" |
+| High ticket words | $997-$10K | "Intensive, Certification, Authority" |
+| Ultra high words | $10K-$100K | "Inner Circle, Mastermind, Partnership" |
+| Extreme words | $100K+ | "Equity Partner, Board Advisory, Legacy Builder" |
+| Conversion multipliers | Palavras que Multiplicam | 24 words categorized by effect |
+| 2-5X conversion words | Conversao | Blueprint, System, Formula, Framework, Accelerator, Intensive, Revolution, Breakthrough |
+| 3-10X price words | Preco Percebido | Platinum, Elite, Mastermind, Certification, Authority, Inner Circle, Advisory, Concierge |
+| Risk reduction words | Reducao Risco | Proven, Guaranteed, Certified, Scientific, Tested, Trusted, Safe, Simple |
+| Market timing | Timing section | Bull market vs Bear market naming |
+| Bull market names | Timing | Aspiracionais: Millionaire, 10X, Unicorn |
+| Bear market names | Timing | Conservadores: Safe, Proven, Guaranteed |
+| 20 question test | Teste Final | Full 20-question validation framework |
+| Basic questions | Teste 1-5 | Drunk test, domain, trademark, languages, social |
+| Strategic questions | Teste 6-10 | Category, expansion, Google, verb potential, sound |
+| Psychological questions | Teste 11-15 | Emotion, transformation, anxiety, curiosity, memory |
+| Commercial questions | Teste 16-20 | Premium, outdoor, hashtag, story, desire scale |
+| Scoring system | Teste Scoring | 20/20 = unicorn, 15-19 = launch, <10 = restart |
+| 7 Immutable Laws | Conclusao | Seven laws summarized |
+| Law 1: Simplicidade | Lei 1 | "Cerebro humano e lazy" |
+| Law 2: Beneficio | Lei 2 | "Dollar Shave Club > Razor Subscription Service" |
+| Law 3: Emocao | Lei 3 | "Pessoas compram sentimentos" |
+| Law 4: Especifico | Lei 4 | "P90X > Fitness Program" |
+| Law 5: Curto | Lei 5 | "Media unicornios: 7.3 caracteres" |
+| Law 6: Historia | Lei 6 | "Warby Parker > Affordable Eyewear Direct" |
+| Law 7: Timing | Lei 7 | "80% bom hoje > 100% perfeito nunca" |
+| Biggest failures | Maiores Erros | Quibi, Google Glass, New Coke, Zune, CNN+ |
+| Quibi failure | Erro 1 | "$1.75B perdidos - feature name ≠ benefit name" |
+| Google Glass failure | Erro 2 | "$1B+ perdido - conotacoes negativas" |
+| New Coke failure | Erro 3 | "Bilhoes em brand damage - nunca invalide o que funciona" |
+| Zune failure | Erro 4 | "$289M perdidos - nome vazio vs descritivo" |
+| CNN+ failure | Erro 5 | "$300M em 3 semanas - modelo copiado ≠ sucesso" |
+| Final truth | Verdade Final | "O nome faz o marketing 10X mais facil ou 10X mais dificil" |
+
+---
+
+**Validation Score: 11/11 parts complete**
+**8-field step anatomy: COMPLETE for all 10 steps**
+**Source References: 100+ elements mapped**
+**Blueprint ready for squad creation.**
+
+
+
+<\!-- Criado com Squad Creator do AIOXPRO por @oalanicolas e @pedrovalerio | 2026-02-10 -->