@stacksjs/defaults 0.75.109 → 0.75.110

package/ai/skills/stacks-marketing-competitor-profiling/references/templates.md

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+# Profile Templates
+
+Ready-to-use templates for competitor profile sections and the summary document.
+
+## Contents
+- Quick Scan Template
+- Summary Comparison Table
+- Positioning Map
+- Competitive SWOT
+- Profile Update Changelog
+
+---
+
+## Quick Scan Template
+
+Abbreviated profile for when speed matters more than depth.
+
+```markdown
+# [Competitor Name] - Quick Profile
+
+**URL**: [website]
+**Generated**: [date]
+
+## At a Glance
+
+| Metric | Value |
+|--------|-------|
+| Tagline | [from homepage] |
+| Target audience | [inferred from copy] |
+| Pricing starts at | [lowest paid tier] |
+| Free tier/trial | [yes/no + details] |
+| Domain rank | [from DataForSEO] |
+| Est. organic traffic | [monthly] |
+| Organic keywords (top 10) | [count] |
+| Referring domains | [count] |
+
+## Positioning
+
+**Headline**: "[exact homepage headline]"
+**Subheadline**: "[exact subheadline]"
+**Positioning angle**: [1-2 sentence summary of how they position]
+
+## Pricing Summary
+
+| Tier | Price | Notable Inclusions |
+|------|-------|-------------------|
+| [tier] | [price] | [key items] |
+| [tier] | [price] | [key items] |
+
+## Key Takeaway
+
+[2-3 sentences: what makes this competitor notable, where they're strong, where they're weak]
+```
+
+---
+
+## Summary Comparison Table
+
+Use after profiling all competitors to create a side-by-side view.
+
+```markdown
+# Competitive Landscape Summary
+
+**Generated**: [date]
+**Your product**: [name]
+**Competitors profiled**: [count]
+
+## Side-by-Side Comparison
+
+| Dimension | [Your Product] | [Competitor 1] | [Competitor 2] | [Competitor 3] |
+|-----------|---------------|----------------|----------------|----------------|
+| **Tagline** | [yours] | [theirs] | [theirs] | [theirs] |
+| **Target audience** | [yours] | [theirs] | [theirs] | [theirs] |
+| **Positioning** | [angle] | [angle] | [angle] | [angle] |
+| **Starting price** | $[X]/mo | $[X]/mo | $[X]/mo | $[X]/mo |
+| **Free tier** | [yes/no] | [yes/no] | [yes/no] | [yes/no] |
+| **Domain rank** | [score] | [score] | [score] | [score] |
+| **Est. organic traffic** | [number] | [number] | [number] | [number] |
+| **Referring domains** | [count] | [count] | [count] | [count] |
+| **G2 rating** | [score] | [score] | [score] | [score] |
+| **Key strength** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |
+| **Key weakness** | [one-liner] | [one-liner] | [one-liner] | [one-liner] |
+```
+
+---
+
+## Positioning Map
+
+Visual representation of where competitors sit along two key dimensions. Choose the two axes most relevant to your market.
+
+### Common Axis Pairs
+
+| Market Type | X-Axis | Y-Axis |
+|-------------|--------|--------|
+| SaaS tools | Simple → Complex | Cheap → Expensive |
+| Developer tools | Low-code → Code-first | Individual → Team |
+| B2B platforms | SMB-focused → Enterprise-focused | Point solution → Platform |
+| Content tools | Template-driven → Custom | Self-serve → Managed |
+
+### Format
+
+```markdown
+## Positioning Map
+
+**Axes**: [X-axis label] vs. [Y-axis label]
+
+                    [Y-axis high label]
+                           │
+                           │
+          [Competitor A]   │    [Competitor B]
+                           │
+    ───────────────────────┼───────────────────────
+    [X-axis low]           │           [X-axis high]
+                           │
+          [Your Product]   │    [Competitor C]
+                           │
+                    [Y-axis low label]
+
+### Interpretation
+- [1-2 sentences about what the map reveals]
+- [where the whitespace / opportunity is]
+```
+
+---
+
+## Competitive SWOT
+
+Per-competitor SWOT relative to your product.
+
+```markdown
+## SWOT: [Competitor] vs. [Your Product]
+
+### Strengths (theirs vs. ours)
+- [Where they genuinely outperform us - be honest]
+
+### Weaknesses (theirs vs. ours)
+- [Where they fall short compared to us - with evidence]
+
+### Opportunities (for us)
+- [Gaps in their offering we can exploit]
+- [Segments they're ignoring]
+- [Messaging angles they're missing]
+
+### Threats (from them)
+- [Areas where they're improving fast]
+- [Features they're building that overlap with us]
+- [Market moves that could shift perception]
+```
+
+---
+
+## Profile Update Changelog
+
+Append to the bottom of any profile when updating it.
+
+```markdown
+---
+
+## Change Log
+
+| Date | What Changed | Source |
+|------|-------------|--------|
+| [date] | Pricing increased from $X to $Y | Pricing page re-scrape |
+| [date] | Launched [feature] | Changelog scrape |
+| [date] | Domain rank changed from X to Y | DataForSEO re-pull |
+| [date] | Added [integration] | Integrations page re-scrape |
+```

package/ai/skills/stacks-marketing-competitor-profiling/references/tool-reference.md

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+# MCP Tool Reference for Competitor Profiling
+
+Quick reference for the Firecrawl and DataForSEO MCP tools used in competitor profiling.
+
+## Contents
+- Firecrawl Tools (site scraping)
+- DataForSEO Tools (SEO & market data)
+- Recommended Execution Order
+- Error Handling
+
+---
+
+## Firecrawl Tools
+
+### firecrawl_map
+**Purpose**: Discover all URLs on a competitor's site to identify key pages.
+**When to use**: First step for every competitor - before scraping individual pages.
+**Key output**: List of URLs with their page types/paths.
+**Tip**: Look for paths containing `/stacks-marketing-pricing`, `/features`, `/about`, `/customers`, `/integrations`, `/blog`, `/changelog`.
+
+### firecrawl_scrape
+**Purpose**: Extract content from a single page as clean markdown.
+**When to use**: After mapping, scrape each key page individually.
+**Key output**: Page content in markdown format - headlines, body text, structured data.
+**Tip**: Scrape homepage first - it reveals positioning, audience, and social proof in one shot.
+
+**Structured data (JSON mode)**
+**Purpose**: Extract structured data from a page using a schema - request the `json` format on the scrape call.
+**When to use**: When you need specific data points in a consistent format (e.g., pricing tier details, feature lists).
+**Tip**: Define a clear schema for what you want extracted - more reliable than parsing raw markdown.
+
+### firecrawl_search
+**Purpose**: Search the web for specific content about a competitor.
+**When to use**: Finding review pages, press coverage, or competitor mentions not on their own site.
+**Example queries**:
+- `"[Competitor Name]" site:g2.com`
+- `"[Competitor Name]" review`
+- `"[Competitor Name]" funding OR raised`
+
+### firecrawl_crawl
+**Purpose**: Crawl multiple pages from a site in one operation.
+**When to use**: Deep profiles where you want to analyze many pages (e.g., all feature pages, all blog posts). More expensive - use selectively.
+**Tip**: Set page limits to avoid crawling entire sites. Target specific URL patterns.
+
+---
+
+## DataForSEO MCP Tools
+
+### Domain-Level Intelligence
+
+#### backlinks_summary
+**Purpose**: Get domain authority, total backlinks, referring domains, spam score.
+**Input**: Target domain (e.g., `competitor.com`)
+**Key metrics**: `domain_rank`, `total_backlinks`, `referring_domains`, `backlinks_spam_score`
+
+#### backlinks_referring_domains
+**Purpose**: List top referring domains - shows where their link equity comes from.
+**Input**: Target domain + limit
+**Key metrics**: Per-domain: `rank`, `backlinks`, `domain` name
+
+#### dataforseo_labs_google_domain_rank_overview
+**Purpose**: Organic search overview - traffic, keywords, traffic value.
+**Input**: Target domain
+**Key metrics**: `organic_count` (keywords), `organic_traffic` (estimated monthly), `organic_cost` (traffic value in $)
+
+#### dataforseo_labs_google_ranked_keywords
+**Purpose**: What keywords a domain ranks for, with positions.
+**Input**: Target domain
+**Key metrics**: Per-keyword: `keyword`, `position`, `search_volume`, `url` (ranking page)
+**Tip**: Sort by traffic to find their highest-value keywords.
+
+#### dataforseo_labs_google_keywords_for_site
+**Purpose**: Keywords relevant to a domain - broader than ranked keywords, includes opportunities.
+**Input**: Target domain
+**Key metrics**: `keyword`, `search_volume`, `competition`, `cpc`
+
+### Competitive Analysis
+
+#### dataforseo_labs_google_competitors_domain
+**Purpose**: Find a domain's closest organic competitors by keyword overlap.
+**Input**: Target domain
+**Key metrics**: `domain`, `avg_position`, `intersections` (shared keywords), `full_domain_rank`
+**Tip**: May reveal competitors the user hasn't considered.
+
+#### dataforseo_labs_google_domain_intersection
+**Purpose**: Find keywords where two domains both rank - shows direct competition.
+**Input**: Two target domains
+**Key metrics**: `keyword`, position for each domain, `search_volume`
+**Tip**: Use this to compare the user's domain vs. each competitor.
+
+#### dataforseo_labs_google_relevant_pages
+**Purpose**: Find a domain's most important pages by organic traffic.
+**Input**: Target domain
+**Key metrics**: `page`, `metrics` (traffic, keywords per page)
+**Tip**: Reveals their content strategy - which pages drive the most value.
+
+### Technology Detection
+
+#### domain_analytics_technologies_domain_technologies
+**Purpose**: Detect the technology stack a domain uses.
+**Input**: Target domain
+**Key metrics**: Technologies grouped by category (CMS, analytics, marketing, payments, etc.)
+
+### Backlink Deep Dive
+
+#### backlinks_backlinks
+**Purpose**: List individual backlinks to a domain.
+**Input**: Target domain + limit
+**Key metrics**: `url_from`, `url_to`, `anchor`, `domain_from_rank`, `is_new`
+
+#### backlinks_bulk_ranks
+**Purpose**: Compare domain ranks across multiple domains at once.
+**Input**: Array of target domains
+**Key metrics**: `domain_rank` per domain
+**Tip**: Use this for the summary comparison table.
+
+---
+
+## Recommended Execution Order
+
+### Quick Scan (per competitor)
+
+```
+1. firecrawl_map → get site URLs
+2. In parallel:
+   a. firecrawl_scrape → homepage
+   b. firecrawl_scrape → pricing page
+   c. dataforseo_labs_google_domain_rank_overview → organic metrics
+   d. backlinks_summary → domain authority
+3. Synthesize into abbreviated profile
+```
+
+### Deep Profile (per competitor)
+
+```
+1. firecrawl_map → get site URLs
+2. In parallel (batch 1 - scraping):
+   a. firecrawl_scrape → homepage
+   b. firecrawl_scrape → pricing page
+   c. firecrawl_scrape → features page(s)
+   d. firecrawl_scrape → about page
+   e. firecrawl_scrape → customers/case studies page
+   f. firecrawl_scrape → integrations page
+3. In parallel (batch 2 - SEO data):
+   a. dataforseo_labs_google_domain_rank_overview
+   b. dataforseo_labs_google_ranked_keywords
+   c. backlinks_summary
+   d. backlinks_referring_domains
+   e. dataforseo_labs_google_relevant_pages
+   f. dataforseo_labs_google_competitors_domain
+4. In parallel (batch 3 - optional extras):
+   a. domain_analytics_technologies_domain_technologies
+   b. firecrawl_search → G2/Capterra reviews
+   c. dataforseo_labs_google_domain_intersection (vs. user's domain)
+5. Synthesize into full profile
+```
+
+### Multi-Competitor (3+ competitors)
+
+```
+1. Map all competitor sites in parallel
+2. Scrape all homepages in parallel, then pricing pages in parallel
+3. Pull domain_rank_overview for all in parallel
+4. Pull backlinks_bulk_ranks for all at once
+5. Build profiles in sequence (synthesis requires focus)
+6. Build summary comparison last
+```
+
+---
+
+## Error Handling
+
+| Issue | Action |
+|-------|--------|
+| Firecrawl scrape returns empty/blocked | Try with `firecrawl_browser_create` for JS-heavy sites |
+| Pricing page not found in map | Search for `/stacks-marketing-pricing`, `/plans`, `/packages` - some sites use different paths |
+| DataForSEO returns no data for domain | Domain may be too new or too small - note "insufficient data" in profile |
+| Rate limits hit | Space out requests; prioritize highest-value data first |
+| Review page scraping blocked | Use `firecrawl_search` to find cached or alternative review sources |
+
+---
+
+## Alternative Stack: Another SEO Data Source + WebFetch
+
+If Firecrawl or DataForSEO are not available, use whichever SEO data source is connected (Ahrefs or Semrush MCP, Ubersuggest MCP, or similar) for SEO and market data, and **WebFetch** for page scraping. The tool mapping below uses Ubersuggest MCP as the worked example; the same fields map onto the others. Coverage is slightly less comprehensive - no site mapping, no structured extraction, no technology detection - but sufficient for quick scans and most competitive profiling needs.
+
+### When to use each stack
+
+| Capability | Primary (preferred) | Alternative |
+|---|---|---|
+| Page scraping | Firecrawl MCP | WebFetch (built into Claude Code) |
+| Site URL discovery | `firecrawl_map` | Manually probe common paths |
+| SEO metrics | DataForSEO MCP | Ubersuggest MCP |
+| Backlink data | DataForSEO backlinks tools | Ubersuggest `backlinks_overview` + `linking_domains` |
+| Technology detection | `domain_analytics_technologies_domain_technologies` | Not available in alternative stack |
+| Review mining | `firecrawl_search` → G2/Capterra | WebFetch G2/Capterra URLs directly |
+
+Check which MCPs are available at the start of each session and select the stack accordingly. If both are available, prefer the primary stack.
+
+---
+
+### WebFetch (alternative to Firecrawl)
+
+**Purpose**: Fetch and read any public web page as text.
+**Built into**: Claude Code - no MCP required.
+**Limitation vs. Firecrawl**: No site mapping (URL discovery); no structured extraction; may not render JavaScript-heavy pages well.
+
+Since WebFetch does not map a site's URLs, probe common paths manually for each competitor:
+
+| Page type | Paths to try |
+|---|---|
+| Homepage | `https://[domain]/` |
+| Pricing | `/stacks-marketing-pricing`, `/plans`, `/packages`, `/stacks-marketing-pricing-plans` |
+| About | `/about`, `/about-us`, `/company`, `/team` |
+| Features / Product | `/features`, `/product`, `/platform`, `/solutions` |
+| Customers | `/customers`, `/case-studies`, `/clients`, `/success-stories` |
+| Integrations | `/integrations`, `/apps`, `/connect` |
+| Blog | `/blog`, `/resources`, `/insights` |
+
+Fetch the homepage first. Its nav links often reveal the actual paths for pricing, features, and about pages - use those instead of guessing.
+
+---
+
+### Ubersuggest MCP Tools (alternative to DataForSEO)
+
+Mapping from DataForSEO equivalents:
+
+#### domain_overview
+**DataForSEO equivalent**: `dataforseo_labs_google_domain_rank_overview`
+**Purpose**: Domain-level organic traffic estimate, keyword count, domain score, and backlink summary in one call.
+**Input**: `root_domain` (e.g. `competitor.com`), `country` (default: `us`)
+**Key metrics**: `domain_score`, `organic_monthly_traffic`, `organic_keywords`, `paid_keywords`
+
+#### backlinks_overview
+**DataForSEO equivalent**: `backlinks_summary`
+**Purpose**: Domain authority, total backlinks, referring domains count.
+**Input**: `root_domain`
+**Key metrics**: `domain_authority`, `total_backlinks`, `referring_domains`
+
+#### linking_domains
+**DataForSEO equivalent**: `backlinks_referring_domains`
+**Purpose**: List of top domains linking to the target - shows where link equity comes from.
+**Input**: `root_domain`
+
+#### domain_keywords
+**DataForSEO equivalent**: `dataforseo_labs_google_ranked_keywords`
+**Purpose**: Keywords the domain ranks for, with position and estimated search volume.
+**Input**: `root_domain`, `country`
+**Tip**: Sort by traffic to find their highest-value keywords.
+
+#### domain_top_pages
+**DataForSEO equivalent**: `dataforseo_labs_google_relevant_pages`
+**Purpose**: Pages driving the most organic traffic - reveals content strategy.
+**Input**: `root_domain`, `country`
+
+#### competitors (Ubersuggest)
+**DataForSEO equivalent**: `dataforseo_labs_google_competitors_domain`
+**Purpose**: Find organic competitors by keyword overlap - may surface rivals the user hasn't considered.
+**Input**: `root_domain`, `country`
+
+---
+
+### Recommended Execution Order (Ubersuggest + WebFetch)
+
+#### Quick Scan (per competitor)
+
+```
+1. WebFetch competitor homepage → extract nav links to find real page paths
+2. In parallel:
+   a. WebFetch pricing page (from nav or probe /stacks-marketing-pricing)
+   b. domain_overview → traffic + keyword count + domain score
+   c. backlinks_overview → domain authority
+3. Synthesize into abbreviated profile
+```
+
+#### Deep Profile (per competitor)
+
+```
+1. WebFetch homepage → extract nav links
+2. In parallel (scraping):
+   a. WebFetch pricing page
+   b. WebFetch features/product page
+   c. WebFetch about page
+   d. WebFetch customers/case studies page
+   e. WebFetch blog index (content strategy signals)
+3. In parallel (SEO data):
+   a. domain_overview
+   b. backlinks_overview
+   c. domain_keywords
+   d. domain_top_pages
+   e. linking_domains
+   f. competitors
+4. Synthesize into full profile
+```
+
+#### Multi-Competitor (3+ competitors, alternative stack)
+
+```
+1. WebFetch all homepages in parallel
+2. WebFetch pricing pages in parallel (use paths from homepage navs)
+3. Pull domain_overview for all in parallel
+4. Pull backlinks_overview for all in parallel
+5. Build profiles in sequence; build summary last
+```
+
+### Error Handling (alternative stack)
+
+| Issue | Action |
+|---|---|
+| WebFetch returns empty or an error page | Try `https://www.[domain]/` variant; note if site is JS-rendered and flag in profile |
+| Pricing page not found at common paths | Check homepage nav HTML for pricing link before giving up |
+| Dynamic content shows as "0" or blank | JavaScript-rendered counters (headcount, client counts, live stats) return placeholder values via WebFetch - note the gap and flag as "JS-rendered, value unconfirmed" in the profile. Use Firecrawl browser mode if the value is critical. |
+| Ubersuggest returns no data for domain | Domain may be too new or too small - note "insufficient data" in profile |
+| Ubersuggest tool not available | Check MCP connection; fall back to WebFetch of competitor's SEO/press pages for qualitative signals only |

package/ai/skills/stacks-marketing-competitors/LICENSE

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+MIT License
+
+Copyright (c) 2025 Corey Haines
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.

package/ai/skills/stacks-marketing-competitors/NOTICE.md

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+# Source and license
+
+Adapted from [coreyhaines31/marketingskills](https://github.com/coreyhaines31/marketingskills),
+revision [1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff](https://github.com/coreyhaines31/marketingskills/tree/1efedbc5148b54b2f0f6c6c9fe0be62e151c7fff),
+upstream skill `competitors`, version 2.3.0.
+The original MIT copyright and permission notice is in [LICENSE](LICENSE).
+
+Stacks supplies a namespaced entrypoint, shared implementation guidance, mapped
+related-skill links, and regular-hyphen copy. The playbook and its supporting
+references/templates are retained. Tool integrations remain optional linked
+references; upstream CLI programs, servers, and packaging scripts are not
+bundled or installed. Source examples are illustrative and changing platform
+facts require verification.