@stacksjs/defaults 0.75.109 → 0.75.110

package/ai/skills/stacks-marketing-aso/references/benchmarks.md

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+# ASO Benchmarks & Conversion Data
+
+Industry data from AppTweak, SplitMetrics, Sensor Tower, and others. Updated March 2026.
+
+## Conversion Rate Benchmarks by Category
+
+**Average CVR (page view to install):**
+
+- iOS overall: **25.0%**
+- Google Play overall: **27.3%**
+
+| Category          | iOS CVR        | Google Play CVR |
+| ----------------- | -------------- | --------------- |
+| Navigation        | 115%\*         | --              |
+| Auto & Vehicles   | --             | 70.5%           |
+| Business          | 66.7%          | --              |
+| Music (Games)     | --             | 45.0%           |
+| Utilities & Tools | --             | 36.8%           |
+| Shopping          | --             | 27.7%           |
+| Health & Fitness  | --             | 23.2%           |
+| Finance           | --             | 19.7%           |
+| Food & Drink      | --             | 13.1%           |
+| Games (Board)     | 1.2%           | 7.3%            |
+| Games (overall)   | 3-5% realistic | --              |
+
+\*Above 100% = some users install from search without visiting product page.
+
+Source: AppTweak 2025 Benchmarks Report (H1 2024 data, US market)
+
+## Rating Impact on Conversion
+
+| Rating Change              | Conversion Impact                       |
+| -------------------------- | --------------------------------------- |
+| 3.0 to 4.0 stars           | **+89%**                                |
+| 4.0 to 4.5 stars           | **+20-30%**                             |
+| 4.3 to 4.6 stars           | **+22-28%** (Finance, Health)           |
+| 0.4-star gap vs competitor | **~25% lost installs** from same search |
+| 3-star vs 5-star app       | **50% fewer conversions** for 3-star    |
+
+**Critical thresholds:**
+
+- **4.0 stars** = minimum for Apple featuring, user trust, conversion viability
+- **4.5+ stars** = optimal zone. Sweet spot: 4.1-4.9
+- **5.0 stars** can look suspicious to users
+- **Below 3.5** = sharp visibility drop on both stores
+- **79% of users** check ratings before downloading
+- **50% reject** apps below 3 stars
+
+Sources: AppFollow, MobileAction, Sensor Tower, Troof.ai
+
+## Preview Video Impact
+
+**iOS:** +20-40% conversion lift (video autoplays on product page)
+**Google Play:** Preview videos may autoplay muted for up to 30 seconds on eligible devices and placements. A tap-to-play rate does not measure all video exposure or establish conversion lift.
+
+- Autoplay introduced in iOS 11 caused **+47% conversion jump**
+- Users who watch video are **2x more likely to install**
+- Average watch time: **4-6.5 seconds** (first 5 seconds are critical)
+- 50%+ of viewers watch to the end
+
+**Takeaway:** Treat reported video benchmarks as context, not a guaranteed lift. For either store, test the creative against your own conversion results. On Google Play, make the opening understandable without sound.
+
+Playback source: [Google Play preview asset guidelines](https://support.google.com/googleplay/android-developer/answer/9866151).
+
+Sources: StoreMaven, SplitMetrics, Leanplum
+
+## Screenshot Impact
+
+- **90% of users** do not scroll past the 3rd screenshot
+- Average scroll rate: only **17%**
+- Users spend **6-10 seconds** scanning before deciding
+- **First screenshot decides everything**
+- Well-designed screenshots lift conversion **20-35%**
+- A/B test winners see **10-25% improvement**
+- **Optimal count:** 4-5 for utility apps, 5-6 for complex apps
+- More than 6: diminishing returns, can cause decision paralysis
+- Top 200 apps update screenshots **2-4 times/year**
+- Top Google Play games update visuals **up to 8x/year**
+- **57% of top games** A/B tested screenshots at least 2x in 2024
+
+Sources: AppTweak, ASOMobile, Sensor Tower
+
+## Custom Product Pages (Apple CPPs)
+
+- Average conversion lift: **+5.9% for apps**, **+3.5% for games**
+- Best cases: up to **+8.6%**
+- Organic referral: **+2.5 percentage points** (156% lift vs 1.6% baseline)
+- Apple Ads CPP CVR: **55.8% in 2024** (up from 42.1% in 2023)
+- **Only 31% of apps** and **26% of games** use CPPs (low adoption = opportunity)
+- Screenshot reordering alone produced **+16.6% installs** in one case
+
+Sources: AppTweak, SplitMetrics, MobileAction
+
+## Custom Store Listings (Google Play CSLs)
+
+- Up to **50 custom versions** per app
+- Case study (Lockwood/Avakin Life): **+57% CVR** over 2 months
+- Can target inactive/churned users (28+ days no activity)
+
+Source: Phiture, MobileAction
+
+## In-App Events (Apple)
+
+- **55% of top 200 apps** use them regularly
+- +**15-20% more impressions** from editorial/browse placements
+- One case: **+124% surge** in total impressions
+- One case: **+50% impressions AND first-time downloads**
+- Search CVR uptick: **+10.3%**
+- Re-downloads increase: **+15.5%**
+- **Boost is short-lived** -- KPIs drop to baseline when event ends
+- Optimal: **2-4 active events per month**
+
+Sources: Phiture, AppTweak, Appalize
+
+## Promotional Content (Google Play)
+
+- Apps with featuring see **2x explore acquisitions** (official Google)
+- +2% 28-day active users and +4% revenue on average
+
+Source: Google Play Console documentation
+
+## A/B Test Impact Thresholds
+
+| Improvement | Classification                     |
+| ----------- | ---------------------------------- |
+| >10%        | Strong winner -- apply immediately |
+| 5-10%       | Meaningful winner                  |
+| 2-5%        | Marginal winner                    |
+| <2%         | Noise -- not significant           |
+
+Source: SplitMetrics, MobileAction

package/ai/skills/stacks-marketing-aso/references/google-play-specs.md

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+# Google Play Store - Official Specs & Guidelines
+
+All data from support.google.com and developer.android.com as of March 2026.
+
+## Character Limits
+
+| Field             | Limit       | Indexed?               | Notes                                 |
+| ----------------- | ----------- | ---------------------- | ------------------------------------- |
+| App Title         | 30 chars    | Yes (strongest signal) | Reduced from 50 in Sept 2021          |
+| Short Description | 80 chars    | Yes                    | Visible without expanding             |
+| Full Description  | 4,000 chars | **Yes (heavily)**      | Google NLP indexes entire text        |
+| Developer Name    | 64 chars    | Partial                | Same emoji/caps restrictions as title |
+
+## Prohibited in Metadata (enforced since Sept 2021)
+
+**Title, Icon, Developer Name:**
+
+- Emojis, emoticons, repeated special characters
+- ALL CAPS (unless registered brand)
+- Performance claims: "top," "best," "#1," "free," "no ads"
+- Misleading store performance or endorsement
+- Calls-to-action: "update now," "download now"
+
+**Short Description:**
+
+- Same performance claims as title
+- Calls-to-action
+- Unattributed testimonials
+
+**Screenshots, Feature Graphic, Video:**
+
+- Time-sensitive taglines
+- Calls-to-action ("Download now," "Play now")
+- Must authentically showcase app functionality
+
+## Screenshot Specs
+
+| Device     | Min   | Max   | Aspect Ratio | Min Resolution | Max Long Edge |
+| ---------- | ----- | ----- | ------------ | -------------- | ------------- |
+| Phone      | **2** | **8** | 9:16 or 16:9 | 320px any side | 3,840px       |
+| 7" Tablet  | 4     | 8     | 9:16 or 16:9 | 1,080px short  | 7,680px       |
+| 10" Tablet | 4     | 8     | 9:16 or 16:9 | 1,080px short  | 7,680px       |
+| Chromebook | 4     | 8     | 9:16 or 16:9 | 1,080px short  | 7,680px       |
+| Wear OS    | 1     | 8     | **1:1**      | 384x384        | 3,840px       |
+| Android TV | 1     | 8     | **16:9**     | 1,920x1,080    | 3,840px       |
+
+- **Recommended phone size:** 1080x1920 (portrait)
+- **Format:** JPEG or 24-bit PNG (no alpha)
+- **Max file size:** 8 MB each
+
+**Note:** Google Play max is 8 screenshots per device, not 10 like Apple.
+
+## Feature Graphic
+
+- **Dimensions:** 1024 x 500 px (exact, required)
+- **Format:** JPEG or 24-bit PNG (no alpha)
+- Displayed at top of listing and in featured placements
+
+## App Icon
+
+- **Dimensions:** 512 x 512 px
+- **Format:** 32-bit PNG (with alpha)
+- **Max file size:** 1,024 KB
+- **Shape:** Full square (Google applies 30% corner radius automatically)
+- **Prohibited:** Ranking claims, download counts, deal text, emoji
+
+## Preview Video
+
+- **Format:** YouTube URL (public or unlisted)
+- **Duration:** 30 seconds to 2 minutes recommended
+- No ads, no monetization, must be embeddable, not age-restricted
+- **Playback:** Can autoplay inline with muted audio for up to 30 seconds, depending on device, user settings, network and placement. A play button appears when autoplay is unavailable.
+- **Creative:** Demonstrate actual app use and the main benefit early, with visuals understandable without audio. Do not assume every visitor autoplays or watches the full video.
+- **Measurement:** Tap-to-play rates exclude autoplay exposure; use listing experiments and your own conversion data before deciding whether a video is worthwhile.
+
+Source: [Google Play preview asset guidelines](https://support.google.com/googleplay/android-developer/answer/9866151).
+
+## Store Listing Experiments (A/B Testing)
+
+- **Variants:** Up to 3 per experiment (plus control)
+- **Testable:** Icon, feature graphic, screenshots, video, short description, full description
+- **Concurrent:** Cannot run more than 1 default graphics experiment simultaneously
+- **Audience:** Signed-in Google Play users only
+- **Metrics:** First-time installers + retained first-time installers (1-day retention)
+- **Duration:** Run at least 7 days (weekday/weekend variance)
+- **Localized:** Test across up to 5 languages simultaneously
+
+## Custom Store Listings
+
+- **Max:** 50 per app (100 for Play partners)
+- **Customizable:** Title, short/full description, icon, screenshots, feature graphic, video
+- **Targeting:** Country/region, pre-registration, install state, Google Ads campaigns, inactive/churned users (28+ days)
+- **2025 addition:** Gemini AI auto-generates text for CSLs in Play Console
+
+## Promotional Content (LiveOps)
+
+| Type              | Description                    | Duration             |
+| ----------------- | ------------------------------ | -------------------- |
+| Offers            | Discounts, free items, bundles | Up to 28 days        |
+| Events            | Time-limited in-app events     | Must have time limit |
+| Major Update      | Significant new features       | Max 1 week           |
+| Crossover (games) | Cross-game/IP collaboration    | Varies               |
+
+- Submit **4+ days** before start (standard review)
+- Submit **14+ days** before for featuring requests
+- **Impact:** "Over twice as many explore acquisitions during featuring" (official Google)
+
+## Android Vitals - Ranking Thresholds
+
+Apps exceeding these thresholds get **reduced visibility** in search and recommendations.
+
+| Metric                       | Overall Threshold | Per-Device Threshold |
+| ---------------------------- | ----------------- | -------------------- |
+| User-Perceived Crash Rate    | **1.09%**         | 8%                   |
+| User-Perceived ANR Rate      | **0.47%**         | 8%                   |
+| Excessive Partial Wake Locks | 5%                | N/A                  |
+
+**Consequences:** Reduced search visibility, warning labels on listing, quality alerts to users before install.
+**Recovery:** Google checks daily using 28-day rolling average.
+
+## Search Ranking - Official Factors
+
+Google confirms these affect ranking:
+
+1. **Metadata relevance** - Title carries most weight. NLP scans title + short desc + full desc.
+2. **App quality** - Android Vitals (crash/ANR rates)
+3. **Ratings and reviews** - Star rating + review text. 85% of featured apps have 4.0+
+4. **Install volume and velocity** - Total installs + daily/weekly frequency
+5. **Engagement and retention** - Session frequency, duration, retention rates
+6. **Update frequency** - Regular updates signal active maintenance
+7. **Localization** - Regional keyword/visual adaptation. 59% of US apps localize titles.
+
+Sources: support.google.com/googleplay/android-developer/answer/4448378,
+support.google.com/googleplay/android-developer/answer/9898842,
+developer.android.com/topic/performance/vitals

package/ai/skills/stacks-marketing-aso/references/report-template.md

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+# ASO Audit Report Template
+
+Use this structure for all ASO audit reports.
+
+---
+
+## Header
+
+```
+# ASO Audit: {App Name}
+**Store:** {Apple App Store / Google Play}
+**URL:** {listing URL}
+**Audit date:** {date}
+**Brand tier:** {Dominant / Established / Challenger} - {one-line justification}
+**Overall Score:** {score}/100 (Grade: {A/B/C/D/F})
+```
+
+---
+
+## Score Card
+
+```
+| Dimension | Score | Grade | Key Issue |
+|-----------|-------|-------|-----------|
+| Title & Subtitle | X/10 | {grade} | {one-line summary} |
+| Description | X/10 | {grade} | {one-line summary} |
+| Visual Assets | X/10 | {grade} | {one-line summary} |
+| Ratings & Reviews | X/10 | {grade} | {one-line summary} |
+| Metadata & Freshness | X/10 | {grade} | {one-line summary} |
+| Conversion Signals | X/10 | {grade} | {one-line summary} |
+| **OVERALL** | **{weighted}/100** | **{grade}** | |
+```
+
+Grade scale per dimension: 9-10 = A, 7-8 = B, 5-6 = C, 3-4 = D, 1-2 = F
+
+---
+
+## Top 3 Quick Wins
+
+Highest-impact changes that take under 1 hour:
+
+```
+### 1. {Action verb} - {specific change}
+**Impact:** {High/Medium} | **Effort:** {<15 min / <30 min / <1 hour}
+**Current:** {what it is now}
+**Recommended:** {exact replacement, with character count}
+**Why:** {one sentence explaining the impact}
+
+### 2. ...
+### 3. ...
+```
+
+---
+
+## Detailed Findings
+
+### Title & Subtitle Analysis
+
+```
+**Current title:** "{title}" ({X}/30 chars used)
+**Current subtitle/short desc:** "{subtitle}" ({X}/30 or /80 chars used)
+
+**Issues found:**
+- {issue 1}
+- {issue 2}
+
+**Recommended title:** "{new title}" ({X}/30 chars) - {rationale}
+**Recommended subtitle:** "{new subtitle}" ({X}/30 or /80 chars) - {rationale}
+```
+
+### Description Analysis
+
+```
+**First 3 lines (above fold):**
+> {quoted text}
+
+**Issues found:**
+- {issue 1}
+- {issue 2}
+
+**Keyword density (Google Play only):** {X}% - target: 2-3%
+**Top keywords found:** {keyword1} (Xn), {keyword2} (Xn), ...
+**Missing high-value keywords:** {keyword1}, {keyword2}, ...
+
+**Recommended first 3 lines:**
+> {rewritten text}
+```
+
+### Visual Assets Analysis
+
+```
+**Screenshots:** {count} ({store} shows first {3/all} in search)
+**Preview video:** {Yes/No}
+**Icon assessment:** {description}
+**Feature graphic (Google Play):** {Yes/No}
+
+**Screenshot audit:**
+1. {screenshot 1 description} - {pass/issue}
+2. {screenshot 2 description} - {pass/issue}
+...
+
+**Recommendations:**
+- {specific visual change 1}
+- {specific visual change 2}
+```
+
+### Ratings & Reviews Analysis
+
+```
+**Average rating:** {X.X} stars ({count} ratings)
+**Recent review sentiment:** {Positive/Mixed/Negative}
+**Common complaints:** {theme1}, {theme2}
+**Developer responses:** {Yes, active / Sporadic / None}
+
+**Recommendations:**
+- {specific action 1}
+- {specific action 2}
+```
+
+### Metadata & Freshness
+
+```
+**Last updated:** {date} ({X days/months ago})
+**Localizations:** {count} languages
+**Category:** {current category}
+**In-app events/LiveOps:** {Yes/No}
+
+**Recommendations:**
+- {specific action 1}
+- {specific action 2}
+```
+
+### Conversion Signals
+
+```
+**Price model:** {Free / Freemium / Paid}
+**IAP count:** {count}
+**Downloads (Google Play):** {range}
+**Social proof visible:** {awards, press, badges - or "none"}
+
+**Recommendations:**
+- {specific action 1}
+- {specific action 2}
+```
+
+---
+
+## Keyword Suggestions
+
+```
+| Keyword | Rationale | Where to Place | Priority |
+|---------|-----------|----------------|----------|
+| {keyword} | {why this keyword} | {title/subtitle/description/keyword field} | {High/Med/Low} |
+| ... | ... | ... | ... |
+```
+
+Note: Without paid ASO tools, exact search volume is unavailable. These
+suggestions are based on category analysis, competitor metadata, and semantic
+relevance. Validate with AppTweak, Sensor Tower, or MobileAction for volume data.
+
+---
+
+## Competitor Comparison (if applicable)
+
+```
+| Metric | {Your App} | {Competitor 1} | {Competitor 2} |
+|--------|-----------|----------------|----------------|
+| Title keywords | ... | ... | ... |
+| Rating | ... | ... | ... |
+| Screenshots | ... | ... | ... |
+| Video | ... | ... | ... |
+| Description keywords | ... | ... | ... |
+| Last updated | ... | ... | ... |
+| Overall ASO score | ... | ... | ... |
+```
+
+---
+
+## Priority Action Plan
+
+Ordered by impact (high to low), grouped by effort:
+
+```
+### Do This Week (Quick Wins)
+1. {action} - {expected impact}
+2. {action} - {expected impact}
+
+### Do This Month (Medium Effort)
+3. {action} - {expected impact}
+4. {action} - {expected impact}
+
+### Plan for Next Quarter (High Effort)
+5. {action} - {expected impact}
+6. {action} - {expected impact}
+```
+
+---
+
+## Limitations
+
+Always include this section:
+
+> **What this audit cannot measure without paid ASO tools:**
+>
+> - Exact keyword search volume and difficulty scores
+> - Historical keyword ranking positions
+> - Download and revenue estimates
+> - Apple keyword field contents (hidden from public view)
+> - Install conversion rate data (only available to app owner in console)
+> - A/B test results from previous experiments
+>
+> For these data points, consider using AppTweak ($69/mo), Sensor Tower, or
+> MobileAction ($69/mo).