@stacksjs/defaults 0.75.109 → 0.75.110

package/ai/skills/stacks-marketing-analytics/references/event-library.md

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+# Event Library Reference
+
+Comprehensive list of events to track by business type and context.
+
+## Contents
+- Marketing Site Events (navigation & engagement, CTA & form interactions, conversion events)
+- Product/App Events (onboarding, core usage, errors & support)
+- Monetization Events (pricing & checkout, subscription management)
+- E-commerce Events (browsing, cart, checkout, post-purchase)
+- B2B / SaaS Specific Events (team & collaboration, integration events, account events)
+- Event Properties (Parameters)
+- Funnel Event Sequences
+
+## Marketing Site Events
+
+### Navigation & Engagement
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| page_view | Page loaded (enhanced) | page_title, page_location, content_group |
+| scroll_depth | User scrolled to threshold | depth (25, 50, 75, 100) |
+| outbound_link_clicked | Click to external site | link_url, link_text |
+| internal_link_clicked | Click within site | link_url, link_text, location |
+| video_played | Video started | video_id, video_title, duration |
+| video_completed | Video finished | video_id, video_title, duration |
+
+### CTA & Form Interactions
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| cta_clicked | Call to action clicked | button_text, cta_location, page |
+| form_started | User began form | form_name, form_location |
+| form_field_completed | Field filled | form_name, field_name |
+| form_submitted | Form successfully sent | form_name, form_location |
+| form_error | Form validation failed | form_name, error_type |
+| resource_downloaded | Asset downloaded | resource_name, resource_type |
+
+### Conversion Events
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| signup_started | Initiated signup | source, page |
+| signup_completed | Finished signup | method, plan, source |
+| demo_requested | Demo form submitted | company_size, industry |
+| contact_submitted | Contact form sent | inquiry_type |
+| newsletter_subscribed | Email list signup | source, list_name |
+| trial_started | Free trial began | plan, source |
+
+---
+
+## Product/App Events
+
+### Onboarding
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| signup_completed | Account created | method, referral_source |
+| onboarding_started | Began onboarding | - |
+| onboarding_step_completed | Step finished | step_number, step_name |
+| onboarding_completed | All steps done | steps_completed, time_to_complete |
+| onboarding_skipped | User skipped onboarding | step_skipped_at |
+| first_key_action_completed | Aha moment reached | action_type |
+
+### Core Usage
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| session_started | App session began | session_number |
+| feature_used | Feature interaction | feature_name, feature_category |
+| action_completed | Core action done | action_type, count |
+| content_created | User created content | content_type |
+| content_edited | User modified content | content_type |
+| content_deleted | User removed content | content_type |
+| search_performed | In-app search | query, results_count |
+| settings_changed | Settings modified | setting_name, new_value |
+| invite_sent | User invited others | invite_type, count |
+
+### Errors & Support
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| error_occurred | Error experienced | error_type, error_message, page |
+| help_opened | Help accessed | help_type, page |
+| support_contacted | Support request made | contact_method, issue_type |
+| feedback_submitted | User feedback given | feedback_type, rating |
+
+---
+
+## Monetization Events
+
+### Pricing & Checkout
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| pricing_viewed | Pricing page seen | source |
+| plan_selected | Plan chosen | plan_name, billing_cycle |
+| checkout_started | Began checkout | plan, value |
+| payment_info_entered | Payment submitted | payment_method |
+| purchase_completed | Purchase successful | plan, value, currency, transaction_id |
+| purchase_failed | Purchase failed | error_reason, plan |
+
+### Subscription Management
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| trial_started | Trial began | plan, trial_length |
+| trial_ended | Trial expired | plan, converted (bool) |
+| subscription_upgraded | Plan upgraded | from_plan, to_plan, value |
+| subscription_downgraded | Plan downgraded | from_plan, to_plan |
+| subscription_cancelled | Cancelled | plan, reason, tenure |
+| subscription_renewed | Renewed | plan, value |
+| billing_updated | Payment method changed | - |
+
+---
+
+## E-commerce Events
+
+### Browsing
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| product_viewed | Product page viewed | product_id, product_name, category, price |
+| product_list_viewed | Category/list viewed | list_name, products[] |
+| product_searched | Search performed | query, results_count |
+| product_filtered | Filters applied | filter_type, filter_value |
+| product_sorted | Sort applied | sort_by, sort_order |
+
+### Cart
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| product_added_to_cart | Item added | product_id, product_name, price, quantity |
+| product_removed_from_cart | Item removed | product_id, product_name, price, quantity |
+| cart_viewed | Cart page viewed | cart_value, items_count |
+
+### Checkout
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| checkout_started | Checkout began | cart_value, items_count |
+| checkout_step_completed | Step finished | step_number, step_name |
+| shipping_info_entered | Address entered | shipping_method |
+| payment_info_entered | Payment entered | payment_method |
+| coupon_applied | Coupon used | coupon_code, discount_value |
+| purchase_completed | Order placed | transaction_id, value, currency, items[] |
+
+### Post-Purchase
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| order_confirmed | Confirmation viewed | transaction_id |
+| refund_requested | Refund initiated | transaction_id, reason |
+| refund_completed | Refund processed | transaction_id, value |
+| review_submitted | Product reviewed | product_id, rating |
+
+---
+
+## B2B / SaaS Specific Events
+
+### Team & Collaboration
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| team_created | New team/org made | team_size, plan |
+| team_member_invited | Invite sent | role, invite_method |
+| team_member_joined | Member accepted | role |
+| team_member_removed | Member removed | role |
+| role_changed | Permissions updated | user_id, old_role, new_role |
+
+### Integration Events
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| integration_viewed | Integration page seen | integration_name |
+| integration_started | Setup began | integration_name |
+| integration_connected | Successfully connected | integration_name |
+| integration_disconnected | Removed integration | integration_name, reason |
+
+### Account Events
+
+| Event Name | Description | Properties |
+|------------|-------------|------------|
+| account_created | New account | source, plan |
+| account_upgraded | Plan upgrade | from_plan, to_plan |
+| account_churned | Account closed | reason, tenure, mrr_lost |
+| account_reactivated | Returned customer | previous_tenure, new_plan |
+
+---
+
+## Event Properties (Parameters)
+
+### Standard Properties to Include
+
+**User Context:**
+```
+user_id: "12345"
+user_type: "free" | "trial" | "paid"
+account_id: "acct_123"
+plan_type: "starter" | "pro" | "enterprise"
+```
+
+**Session Context:**
+```
+session_id: "sess_abc"
+session_number: 5
+page: "/pricing"
+referrer: "https://google.com"
+```
+
+**Campaign Context:**
+```
+source: "google"
+medium: "cpc"
+campaign: "spring_sale"
+content: "hero_cta"
+```
+
+**Product Context (E-commerce):**
+```
+product_id: "SKU123"
+product_name: "Product Name"
+category: "Category"
+price: 99.99
+quantity: 1
+currency: "USD"
+```
+
+**Timing:**
+```
+timestamp: "2024-01-15T10:30:00Z"
+time_on_page: 45
+session_duration: 300
+```
+
+---
+
+## Funnel Event Sequences
+
+### Signup Funnel
+1. signup_started
+2. signup_step_completed (email)
+3. signup_step_completed (password)
+4. signup_completed
+5. onboarding_started
+
+### Purchase Funnel
+1. pricing_viewed
+2. plan_selected
+3. checkout_started
+4. payment_info_entered
+5. purchase_completed
+
+### E-commerce Funnel
+1. product_viewed
+2. product_added_to_cart
+3. cart_viewed
+4. checkout_started
+5. shipping_info_entered
+6. payment_info_entered
+7. purchase_completed

package/ai/skills/stacks-marketing-analytics/references/ga4-implementation.md

@@ -0,0 +1,304 @@
+# GA4 Implementation Reference
+
+Detailed implementation guide for Google Analytics 4.
+
+## Contents
+- Configuration (data streams, enhanced measurement events, recommended events)
+- Custom Events (gtag.js implementation, Google Tag Manager)
+- Conversions Setup (creating conversions, conversion values)
+- Custom Dimensions and Metrics (when to use, setup steps, examples)
+- Audiences (creating audiences, audience examples)
+- Debugging (DebugView, real-time reports, common issues)
+- Data Quality (filters, cross-domain tracking, session settings)
+- Integration with Google Ads (linking, audience export)
+
+## Configuration
+
+### Data Streams
+
+- One stream per platform (web, iOS, Android)
+- Enable enhanced measurement for automatic tracking
+- Configure data retention (2 months default, 14 months max)
+- Enable Google Signals (for cross-device, if consented)
+
+### Enhanced Measurement Events (Automatic)
+
+| Event | Description | Configuration |
+|-------|-------------|---------------|
+| page_view | Page loads | Automatic |
+| scroll | 90% scroll depth | Toggle on/off |
+| click | Outbound link click (`outbound: true`); cross-domain measurement domains are excluded | Toggle on/off |
+| view_search_results | Search results page with a configured search query parameter | Configure query parameters |
+| video_start, video_progress, video_complete | Embedded YouTube start, progress and completion | Toggle on/off; JS API support required |
+| file_download | PDF, docs, etc. | Configurable extensions |
+
+Use these exact names in event filters and triggers. The option labels "outbound clicks", "site search" and "video engagement" are not automatic event names. For video, report starts, progress milestones and completions separately; adding all three counts double-counts a viewing journey. A custom event with one of the old labels needs its own implementation. Verify enabled options and observed parameters in DebugView before expecting data.
+
+Contract: [Google enhanced measurement events](https://support.google.com/analytics/answer/9216061).
+
+### Recommended Events
+
+Use Google's predefined events when possible for enhanced reporting:
+
+**All properties:**
+- login, sign_up
+- share
+- search
+
+**E-commerce:**
+- view_item, view_item_list
+- add_to_cart, remove_from_cart
+- begin_checkout
+- add_payment_info
+- purchase, refund
+
+**Games:**
+- level_up, unlock_achievement
+- post_score, spend_virtual_currency
+
+Reference: https://support.google.com/analytics/answer/9267735
+
+---
+
+## Custom Events
+
+### gtag.js Implementation
+
+```javascript
+// Basic event
+gtag('event', 'signup_completed', {
+  'method': 'email',
+  'plan': 'free'
+});
+
+// Event with value
+gtag('event', 'purchase', {
+  'transaction_id': 'T12345',
+  'value': 99.99,
+  'currency': 'USD',
+  'items': [{
+    'item_id': 'SKU123',
+    'item_name': 'Product Name',
+    'price': 99.99
+  }]
+});
+
+// User properties
+gtag('set', 'user_properties', {
+  'user_type': 'premium',
+  'plan_name': 'pro'
+});
+
+// User ID (for logged-in users)
+gtag('config', 'GA_MEASUREMENT_ID', {
+  'user_id': 'USER_ID'
+});
+```
+
+### Google Tag Manager (dataLayer)
+
+```javascript
+// Custom event
+dataLayer.push({
+  'event': 'signup_completed',
+  'method': 'email',
+  'plan': 'free'
+});
+
+// Set user properties
+dataLayer.push({
+  'user_id': '12345',
+  'user_type': 'premium'
+});
+
+// E-commerce purchase
+dataLayer.push({
+  'event': 'purchase',
+  'ecommerce': {
+    'transaction_id': 'T12345',
+    'value': 99.99,
+    'currency': 'USD',
+    'items': [{
+      'item_id': 'SKU123',
+      'item_name': 'Product Name',
+      'price': 99.99,
+      'quantity': 1
+    }]
+  }
+});
+
+// Clear ecommerce before sending (best practice)
+dataLayer.push({ ecommerce: null });
+dataLayer.push({
+  'event': 'view_item',
+  'ecommerce': {
+    // ...
+  }
+});
+```
+
+---
+
+## Conversions Setup
+
+### Creating Conversions
+
+1. **Collect the event** - Ensure event is firing in GA4
+2. **Mark as conversion** - Admin > Events > Mark as conversion
+3. **Set counting method**:
+   - Once per session (leads, signups)
+   - Every event (purchases)
+4. **Import to Google Ads** - For conversion-optimized bidding
+
+### Conversion Values
+
+```javascript
+// Event with conversion value
+gtag('event', 'purchase', {
+  'value': 99.99,
+  'currency': 'USD'
+});
+```
+
+Or set default value in GA4 Admin when marking conversion.
+
+---
+
+## Custom Dimensions and Metrics
+
+### When to Use
+
+**Custom dimensions:**
+- Properties you want to segment/filter by
+- User attributes (plan type, industry)
+- Content attributes (author, category)
+
+**Custom metrics:**
+- Numeric values to aggregate
+- Scores, counts, durations
+
+### Setup Steps
+
+1. Admin > Data display > Custom definitions
+2. Create dimension or metric
+3. Choose scope:
+   - **Event**: Per event (content_type)
+   - **User**: Per user (account_type)
+   - **Item**: Per product (product_category)
+4. Enter parameter name (must match event parameter)
+
+### Examples
+
+| Dimension | Scope | Parameter | Description |
+|-----------|-------|-----------|-------------|
+| User Type | User | user_type | Free, trial, paid |
+| Content Author | Event | author | Blog post author |
+| Product Category | Item | item_category | E-commerce category |
+
+---
+
+## Audiences
+
+### Creating Audiences
+
+Admin > Data display > Audiences
+
+**Use cases:**
+- Remarketing audiences (export to Ads)
+- Segment analysis
+- Trigger-based events
+
+### Audience Examples
+
+**High-intent visitors:**
+- Viewed pricing page
+- Did not convert
+- In last 7 days
+
+**Engaged users:**
+- 3+ sessions
+- Or 5+ minutes total engagement
+
+**Purchasers:**
+- Purchase event
+- For exclusion or lookalike
+
+---
+
+## Debugging
+
+### DebugView
+
+Enable with:
+- URL parameter: `?debug_mode=true`
+- Chrome extension: GA Debugger
+- gtag: `'debug_mode': true` in config
+
+View at: Reports > Configure > DebugView
+
+### Real-Time Reports
+
+Check events within 30 minutes:
+Reports > Real-time
+
+### Common Issues
+
+**Events not appearing:**
+- Check DebugView first
+- Verify gtag/GTM firing
+- Check filter exclusions
+
+**Parameter values missing:**
+- Custom dimension not created
+- Parameter name mismatch
+- Data still processing (24-48 hrs)
+
+**Conversions not recording:**
+- Event not marked as conversion
+- Event name doesn't match
+- Counting method (once vs. every)
+
+---
+
+## Data Quality
+
+### Filters
+
+Admin > Data streams > [Stream] > Configure tag settings > Define internal traffic
+
+**Exclude:**
+- Internal IP addresses
+- Developer traffic
+- Testing environments
+
+### Cross-Domain Tracking
+
+For multiple domains sharing analytics:
+
+1. Admin > Data streams > [Stream] > Configure tag settings
+2. Configure your domains
+3. List all domains that should share sessions
+
+### Session Settings
+
+Admin > Data streams > [Stream] > Configure tag settings
+
+- Session timeout (default 30 min)
+- Engaged session duration (10 sec default)
+
+---
+
+## Integration with Google Ads
+
+### Linking
+
+1. Admin > Product links > Google Ads links
+2. Enable auto-tagging in Google Ads
+3. Import conversions in Google Ads
+
+### Audience Export
+
+Audiences created in GA4 can be used in Google Ads for:
+- Remarketing campaigns
+- Customer match
+- Similar audiences