@rubytech/create-maxy-code 0.1.169 → 0.1.170

package/payload/platform/plugins/venture-studio/skills/zero-to-prototype/references/business-model-canvas.md

@@ -1,171 +0,0 @@
-# Business Model Canvas
-
-## Purpose
-Create a visual template for developing and documenting your business model hypotheses across 9 interconnected building blocks.
-
-## When to Use
-- Starting a new venture and need to articulate the business model
-- Validating whether all pieces of the business fit together
-- Identifying which assumptions need testing first
-- Communicating business model to team, investors, or advisors
-- Refining an existing business when something isn't working
-
-## Process
-
-### 1. Map the 9 Building Blocks
-
-Work through each block with your current best guesses:
-
-**Customer Side (Right):**
-
-1. **Customer Segments** - Who are you creating value for?
-   - Which segments are most important?
-   - Mass market, niche, segmented, diversified, or multi-sided platform?
-   - Who is the economic buyer vs. the user?
-
-2. **Value Propositions** - What problem are you solving?
-   - What job does this help the customer do?
-   - What pain does it relieve?
-   - What gain does it create?
-   - Why will they choose you over alternatives?
-
-3. **Channels** - How do you reach customers?
-   - Awareness: How do they discover you?
-   - Evaluation: How do they assess your value proposition?
-   - Purchase: How do they buy?
-   - Delivery: How do you deliver value?
-   - After-sales: How do you provide support?
-
-4. **Customer Relationships** - How do you acquire, retain, and grow?
-   - Personal assistance, dedicated support, self-service, automated?
-   - Community building or co-creation?
-   - What's the relationship lifecycle?
-
-5. **Revenue Streams** - How do you capture value?
-   - Asset sale, subscription, usage fee, licensing, brokerage, advertising?
-   - What are customers actually willing to pay for?
-   - Fixed vs. dynamic pricing?
-
-**Infrastructure Side (Left):**
-
-6. **Key Resources** - What do you need to deliver?
-   - Physical, intellectual, human, financial resources?
-   - What's truly differentiated vs. commodity?
-
-7. **Key Activities** - What must you do well?
-   - Production, problem-solving, platform/network building?
-   - What activities drive your value proposition?
-
-8. **Key Partnerships** - Who helps you?
-   - Strategic alliances, coopetition, joint ventures, buyer-supplier?
-   - What resources or activities do partners provide?
-
-9. **Cost Structure** - What does it cost to operate?
-   - Fixed costs, variable costs?
-   - Cost-driven vs. value-driven?
-   - Economies of scale or scope?
-
-### 2. Identify the Connections
-
-Look at how blocks relate:
-- Does your value proposition match customer segment needs?
-- Can your channels actually reach your customer segments?
-- Do your key activities support your value proposition?
-- Do revenue streams exceed cost structure?
-
-### 3. Prioritize Riskiest Assumptions
-
-For each block, ask:
-- What must be true for this to work?
-- How confident am I in this assumption?
-- What's the consequence if I'm wrong?
-
-**High-risk assumptions typically include:**
-- Customers will pay $X for this
-- Customers can be acquired through Y channel at Z cost
-- We can build/deliver this with our resources
-- The unit economics work (LTV > CAC)
-
-### 4. Design Tests
-
-For your top 3-5 riskiest assumptions:
-- What's the minimum test to validate or invalidate?
-- What would "validated" look like?
-- What would "invalidated" look like?
-
-### 5. Synthesis
-
-- Does the model hang together logically?
-- Which blocks have the most uncertainty?
-- What would kill this business fastest if wrong?
-- What should be tested first?
-
-## Example
-
-**Idea**: "AI-powered executive assistant for solopreneurs"
-
-### Canvas
-
-**Customer Segments:**
-- Solopreneurs earning $100K-$500K/year
-- Service-based businesses (consultants, coaches, freelancers)
-- Technically curious but time-poor
-
-**Value Propositions:**
-- Save 10+ hours/week on admin tasks
-- Never miss follow-ups or deadlines
-- Work like you have a full-time assistant at 10% of the cost
-
-**Channels:**
-- Discovery: LinkedIn content, podcast appearances
-- Evaluation: Free trial + case studies
-- Purchase: Self-serve SaaS
-- Delivery: Web app + mobile
-- Support: In-app chat + knowledge base
-
-**Customer Relationships:**
-- Self-service primary
-- Automated onboarding
-- Community Slack for power users
-- High-touch for highest-tier customers
-
-**Revenue Streams:**
-- Monthly subscription: $99/mo (Basic), $299/mo (Pro)
-- Annual discount: 2 months free
-
-**Key Resources:**
-- AI/ML engineering team
-- Customer success playbooks
-- Integration partnerships (Google, Zoom, etc.)
-
-**Key Activities:**
-- AI model training and improvement
-- Integration development
-- Customer onboarding optimization
-- Content marketing
-
-**Key Partnerships:**
-- Calendar providers (Google, Microsoft)
-- CRM integrations (HubSpot, Pipedrive)
-- AI infrastructure (OpenAI, Anthropic)
-
-**Cost Structure:**
-- AI compute costs (variable)
-- Engineering salaries (fixed)
-- Customer acquisition (variable)
-- Infrastructure (fixed + variable)
-
-### Risk Analysis
-
-**Highest-risk assumptions:**
-1. Solopreneurs will pay $99-299/mo for this (revenue)
-2. We can acquire customers at <$500 CAC (channels)
-3. AI accuracy is good enough for real scheduling (value prop)
-4. Unit economics work at $99 price point (cost structure)
-
-**Tests to run first:**
-1. Landing page with pricing → measure sign-ups (willingness to pay)
-2. Manual concierge service → measure retention (value delivered)
-3. Small ad spend → measure actual CAC (acquisition cost)
-
-**Insight:** The business model looks viable IF we can keep CAC under $500 and the AI accuracy exceeds 90%. These are the critical assumptions to test before building.

package/payload/platform/plugins/venture-studio/skills/zero-to-prototype/references/commitment-signals.md

@@ -1,246 +0,0 @@
-# Commitment Signals (Currencies of Conversation)
-
-## Purpose
-Distinguish genuine customer interest from polite enthusiasm by tracking the "currencies" (time, money, reputation, effort) they invest in helping you—the only reliable predictor of future purchase.
-
-## When to Use
-- Evaluating customer discovery conversations
-- Assessing deal pipeline quality
-- Determining if an opportunity is real or politeness
-- Prioritizing which prospects to focus on
-- Avoiding false positive feedback that feels good but means nothing
-
-## Process
-
-### 1. Understand the Core Principle
-
-**Talk is cheap. Commitment is expensive.**
-
-Customers lie (usually unintentionally) because:
-- They want to be helpful
-- They don't want to hurt your feelings
-- They're optimistic about their own future behavior
-- They genuinely believe they'd buy (but won't)
-
-**The antidote:** Look for what they give, not what they say.
-
-### 2. The Four Currencies
-
-Commitment signals come in four forms, ranked by strength:
-
-**Money (Strongest)**
-- Pre-orders and deposits
-- Letter of intent with dollar amounts
-- Paying for early access
-- Budget allocation confirmed
-
-**Reputation (Strong)**
-- Introduction to colleagues or decision-makers
-- Agreement to be a reference/case study
-- Willing to co-develop publicly
-- Internal advocacy (visible support)
-
-**Time (Medium)**
-- Scheduling specific follow-up meetings
-- Attending demos with their team
-- Dedicating hours to evaluate
-- Participating in pilots
-
-**Effort (Baseline)**
-- Filling out detailed surveys
-- Installing and trying prototypes
-- Providing detailed feedback
-- Completing tasks you assign
-
-### 3. Score Each Conversation
-
-After every customer conversation, ask:
-
-**Did they give me anything of value?**
-
-| Currency | Low Signal | High Signal |
-|----------|------------|-------------|
-| Money | "I would pay for that" | "Here's a deposit" |
-| Reputation | "I might share this" | "Let me intro you to my colleague" |
-| Time | "Let's chat sometime" | "Let's meet Tuesday at 2pm" |
-| Effort | "Send me info" | "I'll test this and give feedback" |
-
-### 4. The Commitment Ladder
-
-Watch for progression up the ladder:
-
-**Level 0: Polite interest**
-- "That's interesting"
-- "Sounds cool"
-- No follow-up action
-
-**Level 1: Time commitment**
-- Schedules specific meeting
-- Attends demo with team
-- Dedicates evaluation time
-
-**Level 2: Effort commitment**
-- Tries your prototype
-- Provides detailed feedback
-- Does homework you assign
-
-**Level 3: Reputation commitment**
-- Introduces to others
-- Agrees to be reference
-- Advocates internally
-
-**Level 4: Money commitment**
-- Pre-orders or deposits
-- Signs letter of intent
-- Allocates budget
-
-### 5. Interpret Commitment Levels
-
-**Low/No commitment (Levels 0-1):**
-- They're being polite
-- Don't count them as validation
-- May still be worth learning from
-
-**Medium commitment (Level 2):**
-- Genuine interest exists
-- Keep engaging and pushing for more
-- Not yet validated—need more signal
-
-**High commitment (Levels 3-4):**
-- Real customer potential
-- Prioritize these relationships
-- Use as validation evidence
-
-### 6. Push for Advancement
-
-After each conversation, ask for something concrete:
-
-**Asking for time:**
-"Can we schedule 30 minutes next Tuesday to continue this?"
-- Yes with specific time = commitment
-- "Sometime next week" = polite deflection
-
-**Asking for effort:**
-"Would you try our prototype and give feedback by Friday?"
-- Does it and provides feedback = commitment
-- "I'll try to find time" = polite deflection
-
-**Asking for reputation:**
-"Who else at your company should I talk to about this?"
-- Sends intro = commitment
-- "I'll let you know" = polite deflection
-
-**Asking for money:**
-"We're offering early access for $X. Would you like to reserve a spot?"
-- Pays or signs LOI = commitment
-- "Let me think about it" = not ready
-
-### 7. Track Commitment Across Conversations
-
-Create a commitment log:
-
-| Prospect | Date | Currency Given | Level | Next Ask |
-|----------|------|----------------|-------|----------|
-| Acme Co | 1/15 | Scheduled meeting (T) | 1 | Ask for team demo |
-| Beta Inc | 1/12 | Intro to CFO (R) | 3 | Ask for pilot |
-| Gamma Ltd | 1/10 | "Interesting" | 0 | Try different angle |
-| Delta Co | 1/8 | Tested prototype (E) | 2 | Ask for intro |
-
-### 8. Use Commitment to Prioritize
-
-**Your time is limited.** Focus on:
-1. Those who have given money or reputation
-2. Those advancing up the commitment ladder
-3. Those with potential to give high-value signals
-
-**De-prioritize:**
-- Those stuck at Level 0-1 after multiple conversations
-- Those who repeatedly commit verbally but don't follow through
-- Those whose words and actions don't match
-
-### 9. Common Commitment Traps
-
-**The "let me think about it" trap:**
-- They say they need time
-- You wait patiently
-- They forget about you
-- Fix: Push for specific next action
-
-**The "send me more info" trap:**
-- Feels like progress (they want info!)
-- Actually deflection (info goes unread)
-- Fix: Ask what specific questions they have first
-
-**The "I'd definitely buy this" trap:**
-- Hypothetical future commitment
-- Often sincere but meaningless
-- Fix: Ask for concrete current commitment
-
-**The referral trap:**
-- They say "you should talk to [person]"
-- But don't make the intro
-- Fix: Ask "Can you introduce us via email now?"
-
-### 10. Synthesis
-
-After each customer interaction, ask:
-- What did they actually give me (not promise)?
-- Did they advance on the commitment ladder?
-- What should I ask for next?
-- Is this prospect worth continued investment?
-- Do I have enough commitment signals to validate this hypothesis?
-
-## Example
-
-**Idea**: "AI-powered tax optimization for freelancers"
-
-### Conversation Tracking
-
-**Prospect A: Sarah, freelance designer**
-
-| Date | What Happened | Currency | Level |
-|------|---------------|----------|-------|
-| Week 1 | Discovery call, showed interest | None (words only) | 0 |
-| Week 2 | Scheduled follow-up with her accountant | Time + Reputation | 2 |
-| Week 3 | Tested prototype, sent feedback | Effort | 2 |
-| Week 4 | Agreed to $50 early access deposit | Money | 4 |
-
-**Assessment:** Strong commitment trajectory. Real customer.
-
-**Prospect B: Mike, freelance developer**
-
-| Date | What Happened | Currency | Level |
-|------|---------------|----------|-------|
-| Week 1 | "This is exactly what I need!" | None (words only) | 0 |
-| Week 2 | Didn't respond to follow-up | None | 0 |
-| Week 3 | "Sorry, been busy. Let's chat next week" | None | 0 |
-| Week 4 | No-showed scheduled call | None | 0 |
-
-**Assessment:** Empty enthusiasm. Not a real prospect.
-
-**Prospect C: Lisa, freelance writer**
-
-| Date | What Happened | Currency | Level |
-|------|---------------|----------|-------|
-| Week 1 | Asked good questions, skeptical | None | 0 |
-| Week 2 | Introduced me to freelancer group | Reputation | 3 |
-| Week 3 | Posted about us in that group | Reputation | 3 |
-| Week 4 | Signed LOI for beta access | Money + Reputation | 4 |
-
-**Assessment:** Champion emerging. High priority.
-
-### Commitment Summary
-
-After 15 conversations:
-- Level 4 (Money): 3 prospects
-- Level 3 (Reputation): 4 prospects
-- Level 2 (Effort): 3 prospects
-- Level 1 (Time): 2 prospects
-- Level 0 (Words only): 3 prospects
-
-**Validation assessment:**
-- 7/15 (47%) gave meaningful commitment (Level 2+)
-- 3/15 (20%) committed money
-- Pattern: Freelancers with $100K+ income commit more
-
-**Insight:** Mike's enthusiasm ("This is exactly what I need!") felt more validating in the moment than Lisa's skepticism. But Lisa's actions (introductions, advocacy, payment) were worth 100x more as validation. Commitment tracking prevented the team from mistaking politeness for product-market fit.

package/payload/platform/plugins/venture-studio/skills/zero-to-prototype/references/design-thinking.md

@@ -1,183 +0,0 @@
-# Design Thinking
-
-## Purpose
-Human-centered approach to innovation that emphasizes empathy, experimentation, and iteration to refine ideas.
-
-## When to Use
-- Validating customer-facing ideas (products, services, experiences)
-- Refining offers or GTM strategies
-- When the idea feels solution-focused vs. problem-focused
-- Need to make the idea more actionable
-
-## Process
-
-### 1. Empathize
-
-**Understand the human at the center of your idea**
-
-- Who is this for? (Be specific—not "small businesses" but "solo consultants billing $5-15K/mo")
-- What's their context? (Daily reality, constraints, pressures)
-- What do they struggle with? (Observable behaviors + underlying needs)
-- What do they say vs. what do they do? (Stated vs. revealed preferences)
-
-**Empathy questions to ask**:
-- What does a typical day look like?
-- What frustrates you about [current solution]?
-- What have you tried? What didn't work?
-- If you had a magic wand, what would change?
-
-### 2. Define
-
-**Frame the right problem**
-
-- Synthesize empathy insights into problem statement
-- Format: "[User] needs [need] because [insight]"
-- Example: "Solo consultants need to reduce admin time because they're trading revenue work for repetitive tasks"
-
-**Define criteria**:
-- Problem-focused (not solution-focused)
-- Human-centered (not company-centered)
-- Specific and actionable
-- Based on evidence (not assumptions)
-
-### 3. Ideate
-
-**Generate multiple solution directions**
-
-- Diverge first: Generate many ideas without judgment
-- Use prompts: "How might we...", "What if we...", "Imagine if..."
-- Quantity over quality initially (aim for 10+ ideas)
-- Build on others' ideas ("Yes, and...")
-- Defer judgment and criticism
-
-**Then converge**:
-- Group similar ideas
-- Identify patterns and themes
-- Select 2-3 promising directions to prototype
-
-### 4. Prototype
-
-**Make ideas tangible for testing**
-
-- Create minimum viable version (not the full solution)
-- Focus on testing core assumptions
-- Examples:
-  - Sketch or wireframe
-  - Landing page with messaging
-  - Demo video or walkthrough
-  - Role-play the service experience
-  - Clickable mockup
-
-**Prototype criteria**:
-- Fast to create (hours/days, not weeks)
-- Cheap to build (minimize investment)
-- Good enough to get real feedback
-- Tests specific hypotheses
-
-### 5. Test
-
-**Get real feedback from real users**
-
-- Show prototype to target users (5-10 people)
-- Observe behavior (not just what they say)
-- Ask open-ended questions:
-  - "What would you do next?"
-  - "What's confusing here?"
-  - "How does this compare to what you do today?"
-  - "Would you pay for this? How much?"
-
-**Look for**:
-- Moments of delight or frustration
-- Unexpected use cases
-- Objections or hesitations
-- What they ignore vs. engage with
-
-### 6. Iterate
-
-**Refine based on what you learned**
-
-- What worked? (Keep and amplify)
-- What didn't? (Change or remove)
-- What surprised you? (Explore further)
-- Go back to any earlier stage as needed
-
-**Decision points**:
-- Proceed: Strong validation, minor refinements
-- Pivot: Some validation, but different direction needed
-- Kill: No validation, fundamental assumptions wrong
-
-## Example
-
-**Initial idea**: "AI business coach for entrepreneurs"
-
-### 1. Empathize
-
-Talked to 8 entrepreneurs (mix of solo and small teams):
-
-**What they said**:
-- "I need help with strategy"
-- "I wish I had a business mentor"
-- "Decision-making is lonely"
-
-**What they revealed**:
-- They have ideas but struggle with prioritization
-- They want accountability more than advice
-- They'll pay for implementation help, skeptical of coaching alone
-
-**Context**: Working 60+ hr weeks, toggle between strategy and execution constantly, feel reactive instead of proactive
-
-### 2. Define
-
-**Problem statement**: "Time-strapped entrepreneurs need help prioritizing what to work on next, because they're drowning in options and second-guessing decisions instead of making progress."
-
-(Not "need a business coach"—that's a solution. The real need is prioritization + confidence in decisions.)
-
-### 3. Ideate
-
-Ideas generated:
-- AI coach with daily check-ins
-- Decision-making framework tool
-- Async accountability partner
-- Project prioritization assistant
-- Weekly strategy session bot
-- Implementation tracker with coaching prompts
-
-**Selected for prototyping**:
-1. Decision-making framework tool (highest need)
-2. Weekly accountability check-in (addresses loneliness)
-
-### 4. Prototype
-
-**Prototype 1**: Simple Google Form with decision framework
-- Lists current priorities
-- Asks impact/effort questions
-- Provides prioritized recommendation
-- Time to build: 2 hours
-
-**Prototype 2**: WhatsApp bot for weekly check-ins
-- Monday: Set weekly goal
-- Friday: Reflection + accountability
-- Time to build: 3 hours (no-code tool)
-
-### 5. Test
-
-Sent to 5 entrepreneurs from empathy interviews:
-
-**Results**:
-- 4/5 completed the decision framework (high engagement)
-- 3/5 said "I'd pay for this if it was always available"
-- WhatsApp bot: 2/5 engaged beyond week 1 (low retention)
-- Feedback: "The framework helped but I need it in the moment, not as a form"
-
-**Key insight**: Framework is valuable, delivery method (form) is wrong. Need it integrated into workflow.
-
-### 6. Iterate
-
-**Refined idea**: "AI prioritization assistant integrated into project management tools (Notion, ClickUp, Asana)"
-
-**Next prototype**:
-- Notion template with embedded decision framework
-- Test with 10 users for 2 weeks
-- Measure: How often they use it, decision confidence score
-
-**Decision**: Proceed with Notion integration prototype. If validated, build as Chrome extension for cross-platform use.