@rubytech/create-maxy-code 0.1.169 → 0.1.170

package/payload/platform/plugins/venture-studio/skills/zero-to-prototype/SKILL.md

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----
-name: zero-to-prototype
-description: Takes entrepreneurs from raw idea to validated prototype—from initial concept through customer discovery, validation frameworks, to landing page and PRD. Use when someone wants to validate a business idea, conduct customer discovery, test assumptions, create a landing page, write a PRD, or go from "I have an idea" to "I'm ready to build." Triggers include "pressure test this idea", "validate my thinking", "help me understand if this is worth pursuing", "create a landing page", "write a PRD", "do customer discovery", or when someone presents a new business idea for evaluation.
----
-
-# Zero to Prototype
-
-This skill guides you from raw idea to validated prototype using proven innovation frameworks. It covers the full journey:
-
-1. **Idea Validation** → Is this worth pursuing?
-2. **Customer Discovery** → Who needs this and why?
-3. **Problem/Solution Fit** → Does this solve a real problem?
-4. **Go-to-Market** → How do we reach customers?
-5. **Deliverables** → Landing page, PRD, pitch materials
-
-## Outputs
-
-All work is persisted to markdown files for durable artifacts:
-
-| Stage | Output File | Purpose |
-|-------|-------------|---------|
-| PMF Analysis | `<PROJECT>-PMF.md` | Validated insights, customer quotes, frameworks applied |
-| Product Spec | `<PROJECT>-PRD.md` | Requirements, user stories, success metrics |
-| Landing Page | `<PROJECT>-LANDING.md` | Copy, structure, conversion elements |
-
-Write progressively as you work—don't wait until the end.
-
-## Available Frameworks (31 total)
-
-**Problem & Customer Discovery:**
-- 5 Whys Method
-- Jobs to Be Done (JTBD)
-- The Mom Test
-- Problem Validation
-- Persona Development
-- Earlyvangelist Identification
-- Commitment Signals (Currencies of Conversation)
-- Workflow Mapping
-- Boolean Search Mastery
-
-**Strategy & Positioning:**
-- Business Model Canvas
-- Market Type Framework
-- Positioning Statement
-- Value Proposition Canvas
-- First Principles Thinking
-
-**Validation & Testing:**
-- Assumption Testing
-- MVP Types
-- Build-Measure-Learn Loop
-- Innovation Accounting
-- Product-Market Fit Signals
-
-**Analysis & Prioritization:**
-- Pre-mortem Analysis
-- Fishbone Diagram (Ishikawa)
-- Pareto Analysis (80/20 Rule)
-- ICE Scoring
-- Win/Loss Analysis
-- Research Synthesis
-
-**Growth & Scaling:**
-- Three Engines of Growth
-- AARRR Metrics (Pirate Metrics)
-- Pivot Types
-
-**Design & Ideation:**
-- Design Thinking
-
-**Deliverables:**
-- Landing Page Creation
-- Product Requirements Document (PRD)
-
-## Workflow
-
-### Phase 1: Discovery
-
-When someone presents an idea, understand context first:
-
-1. **What's the idea?** (1-2 sentence summary)
-2. **What type of idea is this?**
-   - New business or venture
-   - Product or service offering
-   - GTM or marketing strategy
-   - Feature or improvement
-3. **What's your primary goal?**
-   - Validate whether it's worth pursuing
-   - Find and understand customers
-   - Create deliverables (landing page, PRD)
-   - Full zero-to-prototype journey
-4. **What stage are you at?**
-   - Early concept (just an idea)
-   - Some validation done (talked to customers)
-   - Ready for deliverables (need landing page/PRD)
-
-### Phase 2: Framework Selection
-
-Based on discovery, recommend frameworks from this matrix:
-
-#### By Primary Goal
-
-**Goal: Validate whether worth pursuing**
-- → **Problem Validation** + **Assumption Testing** (references/problem-validation.md, references/assumption-testing.md)
-- → **5 Whys** or **JTBD** for understanding the core problem
-- → **Market Type Framework** for realistic expectations
-- → **Pre-mortem** for risk identification
-
-**Goal: Find and understand customers**
-- → **Mom Test** for customer conversations (references/mom-test.md)
-- → **Earlyvangelist Identification** for finding first customers (references/earlyvangelist.md)
-- → **Boolean Search** for prospect finding (references/boolean-search.md)
-- → **Persona Development** for customer profiles (references/persona-development.md)
-- → **Commitment Signals** for qualifying interest (references/commitment-signals.md)
-- → **Workflow Mapping** for understanding current state (references/workflow-mapping.md)
-
-**Goal: Measure progress**
-- → **Innovation Accounting** for pre-revenue progress (references/innovation-accounting.md)
-- → **AARRR Metrics** for full funnel (references/aarrr-metrics.md)
-- → **Product-Market Fit Signals** for PMF assessment (references/product-market-fit.md)
-- → **Research Synthesis** for combining qual/quant (references/research-synthesis.md)
-
-**Goal: Prioritize and refine**
-- → **Pareto Analysis** or **ICE Scoring** for prioritization
-- → **Value Proposition Canvas** for customer alignment
-- → **Positioning Statement** for differentiation (references/positioning-statement.md)
-- → **Design Thinking** for user-centered refinement
-
-**Goal: Plan growth**
-- → **Three Engines of Growth** for growth strategy (references/three-engines-of-growth.md)
-- → **Win/Loss Analysis** for conversion improvement (references/win-loss-analysis.md)
-- → **Pivot Types** for direction changes (references/pivot-types.md)
-
-**Goal: Create deliverables**
-- → For visual language, palette, typography, and tone of voice, use the sibling `brand-pack` skill (not this one).
-- → **Landing Page Creation** (references/landing-page.md)
-- → **PRD** (references/prd.md)
-
-#### By Stage
-
-**Early Concept (just an idea):**
-1. Business Model Canvas → Map the idea
-2. Problem Validation → Is the problem real?
-3. Mom Test → How to interview customers
-4. Earlyvangelist → Find people to validate with
-
-**Some Validation (talked to customers):**
-1. JTBD → Refine understanding of the job
-2. Assumption Testing → Test critical beliefs
-3. MVP Types → Choose validation approach
-4. Positioning Statement → Clarify differentiation
-
-**Ready for Deliverables:**
-1. Research Synthesis → Consolidate learnings
-2. Landing Page → Create demand-testing page
-3. PRD → Document requirements
-
-### Phase 3: Apply Framework
-
-When applying a framework:
-
-1. **Load the reference file** from `references/` directory
-2. **Follow the process** exactly as outlined
-3. **Ask questions conversationally** (don't interrogate)
-4. **Capture insights** as they emerge
-5. **Write findings** to the output file after each framework
-
-**Guidelines:**
-- One question at a time
-- Push for specifics (avoid generic answers)
-- Acknowledge good points
-- Use examples from the reference file
-
-### Phase 4: Synthesis & Deliverables
-
-After completing frameworks:
-
-1. **Summarize key insights**
-   - What was validated?
-   - What blind spots emerged?
-   - What customer quotes captured the pain?
-
-2. **Make a recommendation**
-   - Go/no-go with confidence level
-   - Top risks and mitigations
-   - Recommended next actions
-
-3. **Create deliverables** (if requested)
-   - **Landing Page**: Use `references/landing-page.md` to transform insights into copy
-   - **PRD**: Use `references/prd.md` to document requirements
-
-4. **Write the synthesis** to output file
-
-## Complete Journey Workflows
-
-### Zero to Prototype (Full Journey)
-
-For someone going from raw idea to ready-to-build:
-
-**Week 1-2: Validation**
-1. **Business Model Canvas** → Map the full idea
-2. **Market Type Framework** → Set realistic expectations
-3. **Problem Validation** → Confirm problem is real
-4. **Mom Test** + **Earlyvangelist** → Find and interview customers
-
-**Week 3-4: Refinement**
-5. **JTBD** → Understand the job deeply
-6. **Assumption Testing** → Test critical beliefs
-7. **Commitment Signals** → Assess real demand
-8. **Research Synthesis** → Consolidate learnings
-
-**Week 5-6: Deliverables**
-9. **Positioning Statement** → Nail the differentiation
-10. **MVP Types** → Choose validation approach
-11. **Landing Page** → Create demand-testing page
-12. **PRD** → Document what to build
-
-### Customer Discovery Sprint
-
-For validating a customer segment:
-
-1. **Persona Development** → Define who to talk to
-2. **Boolean Search** → Find them
-3. **Mom Test** → Interview without bias
-4. **Earlyvangelist** → Identify true early adopters
-5. **Commitment Signals** → Qualify real interest
-6. **Workflow Mapping** → Understand current state
-
-### Idea Validation Sprint
-
-For quick go/no-go:
-
-1. **5 Whys** or **JTBD** → Understand the problem
-2. **Assumption Testing** → Identify critical beliefs
-3. **Pre-mortem** → Surface risks
-4. **Market Type** → Set expectations
-5. Verdict: Go, iterate, or kill
-
-### Post-Interview Synthesis
-
-After completing customer interviews:
-
-1. **Research Synthesis** → Combine qual and quant
-2. **JTBD** → Refine job statement
-3. **Positioning Statement** → Clarify differentiation
-4. **Landing Page** → Create demand test
-5. **PRD** → Document requirements
-
-### GTM Strategy
-
-For go-to-market planning:
-
-1. **Positioning Statement** → Define differentiation
-2. **Persona Development** → Target customer profiles
-3. **Boolean Search** → Find and reach targets
-4. **Value Proposition Canvas** → Align messaging
-5. **AARRR Metrics** → Set up measurement
-6. **Landing Page** → Create conversion page
-
-## Selection Matrix (Quick Reference)
-
-| If you need to... | Use these frameworks |
-|-------------------|---------------------|
-| Understand the problem | 5 Whys, JTBD, Problem Validation |
-| Find customers | Earlyvangelist, Boolean Search, Persona |
-| Interview customers | Mom Test, Commitment Signals |
-| Map the business | Business Model Canvas, Market Type |
-| Test assumptions | Assumption Testing, Build-Measure-Learn |
-| Prioritize | Pareto, ICE Scoring |
-| Identify risks | Pre-mortem, Fishbone |
-| Clarify positioning | Positioning Statement, Value Proposition Canvas |
-| Measure progress | Innovation Accounting, AARRR, PMF Signals |
-| Combine data | Research Synthesis |
-| Choose MVP approach | MVP Types |
-| Plan growth | Three Engines, Pivot Types |
-| Create landing page | Landing Page Creation |
-| Write requirements | PRD |
-
-## Key Principles
-
-1. **Evidence over intuition** — Every insight should trace to customer data
-2. **Specifics over generics** — Push for concrete examples and quotes
-3. **Learning over building** — Validate before you invest
-4. **Progress over perfection** — Ship, measure, iterate
-5. **Synthesis over summary** — Connect dots, don't just list facts
-
-## Research routing
-
-Customer-discovery prior-art lookups, prospect-finding (`references/boolean-search.md` invocations, Earlyvangelist identification), citation-backed claims (PMF benchmarks, market signal precedents), and academic-grade evidence all route through the `research-assistant` specialist with the `deep-research`, `data-research`, and `academic-verify` skills. Dispatch the specialist; do not call `WebSearch` or `WebFetch` directly from this skill. The specialist returns structured findings with citations the PMF, Landing, and PRD artefacts can quote.
-
-## Framework Reference Files
-
-All frameworks are in `references/` directory:
-
-| Framework | File |
-|-----------|------|
-| 5 Whys | `five-whys.md` |
-| JTBD | `jtbd.md` |
-| Mom Test | `mom-test.md` |
-| Problem Validation | `problem-validation.md` |
-| Persona Development | `persona-development.md` |
-| Earlyvangelist | `earlyvangelist.md` |
-| Commitment Signals | `commitment-signals.md` |
-| Workflow Mapping | `workflow-mapping.md` |
-| Boolean Search | `boolean-search.md` |
-| Business Model Canvas | `business-model-canvas.md` |
-| Market Type | `market-type.md` |
-| Positioning Statement | `positioning-statement.md` |
-| Value Proposition Canvas | `value-proposition-canvas.md` |
-| First Principles | `first-principles.md` |
-| Assumption Testing | `assumption-testing.md` |
-| MVP Types | `mvp-types.md` |
-| Build-Measure-Learn | `build-measure-learn.md` |
-| Innovation Accounting | `innovation-accounting.md` |
-| Product-Market Fit | `product-market-fit.md` |
-| Pre-mortem | `pre-mortem.md` |
-| Fishbone | `fishbone.md` |
-| Pareto | `pareto.md` |
-| ICE Scoring | `ice-scoring.md` |
-| Win/Loss Analysis | `win-loss-analysis.md` |
-| Research Synthesis | `research-synthesis.md` |
-| Three Engines of Growth | `three-engines-of-growth.md` |
-| AARRR Metrics | `aarrr-metrics.md` |
-| Pivot Types | `pivot-types.md` |
-| Design Thinking | `design-thinking.md` |
-| Landing Page | `landing-page.md` |
-| OG Images | `og-images.md` |
-| PRD | `prd.md` |
-
-## Notes
-
-- Load references on-demand (only when framework is selected)
-- One framework at a time (don't blend mid-stream)
-- User can switch frameworks if one isn't working
-- Always offer next steps after completing a framework
-- Write to output files progressively, not at the end

package/payload/platform/plugins/venture-studio/skills/zero-to-prototype/references/aarrr-metrics.md

@@ -1,275 +0,0 @@
-# AARRR Metrics (Pirate Metrics)
-
-## Purpose
-Track the complete customer journey through five critical stages, identifying the weakest point in your funnel to focus optimization efforts.
-
-## When to Use
-- Setting up metrics for a new product
-- Diagnosing why growth has stalled
-- Prioritizing where to focus improvement efforts
-- Aligning team around growth metrics
-- Reporting progress to stakeholders
-
-## Process
-
-### 1. Understand the Five Stages
-
-Each stage represents a critical step in the customer journey:
-
-**A - Acquisition:** How do users find you?
-**A - Activation:** Do they have a good first experience?
-**R - Retention:** Do they come back?
-**R - Revenue:** Do they pay?
-**R - Referral:** Do they tell others?
-
-### 2. Define Metrics for Each Stage
-
-**Acquisition - "How do users find us?"**
-
-| Metric | Definition | Target |
-|--------|------------|--------|
-| Total Visitors | Unique visitors from all sources | Growth trend |
-| Channel Breakdown | % from each source (organic, paid, social, direct) | Diversified |
-| Cost Per Visit | Total spend / Visitors | Decreasing |
-| Traffic Quality | % of visits meeting intent signals | >50% |
-
-**Questions to answer:**
-- Which channels drive the most traffic?
-- Which channels drive the highest quality traffic?
-- What's our cost per visit by channel?
-- Are we dependent on one channel?
-
-**Activation - "Do they have a good first experience?"**
-
-| Metric | Definition | Target |
-|--------|------------|--------|
-| Signup Rate | Signups / Visitors | >5-10% |
-| Onboarding Completion | % completing key onboarding steps | >80% |
-| Time to Value | Time from signup to "aha moment" | <24 hours |
-| Activation Rate | % reaching key engagement milestone | >30% |
-
-**Questions to answer:**
-- Where do users drop off in onboarding?
-- How long until users experience core value?
-- What's the definition of "activated"?
-- What predicts long-term retention?
-
-**Retention - "Do they come back?"**
-
-| Metric | Definition | Target |
-|--------|------------|--------|
-| DAU/MAU Ratio | Daily active / Monthly active | >20% |
-| Week 1 Retention | % returning in week 1 | >50% |
-| Month 1 Retention | % returning in month 1 | >40% |
-| Churn Rate | % of customers lost per period | <5%/mo |
-
-**Questions to answer:**
-- How many users return after first use?
-- What's retention by cohort?
-- What behaviors predict retention?
-- Why do users churn?
-
-**Revenue - "Do they pay?"**
-
-| Metric | Definition | Target |
-|--------|------------|--------|
-| Conversion Rate | Paying / Total users | Varies |
-| ARPU | Average Revenue Per User | Growth trend |
-| LTV | Customer Lifetime Value | >3x CAC |
-| MRR/ARR | Monthly/Annual Recurring Revenue | Growth trend |
-
-**Questions to answer:**
-- What % of users convert to paid?
-- What's the average customer worth?
-- Is revenue growing faster than users?
-- What's the path from free to paid?
-
-**Referral - "Do they tell others?"**
-
-| Metric | Definition | Target |
-|--------|------------|--------|
-| NPS | Net Promoter Score | >50 |
-| Referral Rate | % of users who refer | >10% |
-| Viral Coefficient | New users per existing user | Approaching 1 |
-| Referral Conversion | % of referrals who convert | >20% |
-
-**Questions to answer:**
-- Would customers recommend us?
-- What % of growth is organic?
-- What triggers referrals?
-- What's the quality of referred users?
-
-### 3. Build Your Funnel Dashboard
-
-Map each stage with:
-- Primary metric
-- Supporting metrics
-- Current value
-- Target value
-- Trend (improving/stable/declining)
-
-**Example Dashboard:**
-```
-STAGE      | PRIMARY METRIC     | CURRENT | TARGET | TREND
------------|--------------------|---------|---------|---------
-Acquisition| Monthly Visitors   | 10,000  | 15,000  | ↑
-Activation | Signup Rate        | 8%      | 10%     | →
-Activation | Time to Value      | 3 days  | 1 day   | ↓
-Retention  | Month 1 Retention  | 25%     | 40%     | ↑
-Revenue    | Conversion Rate    | 3%      | 5%      | ↑
-Referral   | NPS                | 35      | 50      | →
-```
-
-### 4. Identify the Constraint
-
-**The Theory of Constraints:** The weakest stage limits overall growth.
-
-To find your constraint:
-1. Look for the biggest drop-off between stages
-2. Compare your metrics to benchmarks
-3. Calculate the impact of improving each stage
-
-**Example Analysis:**
-- Acquisition: 10,000 visitors (adequate)
-- Activation: 800 signups (8% = okay)
-- Retention: 200 Month 1 (25% = PROBLEM)
-- Revenue: 60 paying (30% = good)
-- Referral: 6 referrals (10% = okay)
-
-**Constraint identified:** Retention (25% Month 1)
-
-Even if you double acquisition to 20,000 visitors:
-- With 25% retention: 400 retained → 120 paying
-- With 40% retention: 320 retained → 96 paying
-
-Improving retention by 15% would have bigger impact than doubling traffic.
-
-### 5. Optimize the Constraint
-
-Once you've identified the constraint, go deep:
-
-**Retention example actions:**
-1. Analyze churned users - what's common?
-2. Interview retained users - what kept them?
-3. Identify activation metrics that predict retention
-4. Test interventions (emails, features, onboarding)
-5. Measure cohort retention weekly
-
-**Only move to the next constraint when the current one is solved.**
-
-### 6. Cohort Analysis
-
-Track metrics by cohort (users who started at the same time):
-
-**Why cohorts matter:**
-- Aggregate numbers hide improvements
-- January users vs. June users may behave differently
-- Product changes show up in newer cohorts first
-
-**Example Cohort Retention:**
-```
-Cohort    | Week 1 | Week 2 | Week 3 | Week 4
-----------|--------|--------|--------|--------
-January   | 40%    | 30%    | 22%    | 18%
-February  | 42%    | 32%    | 25%    | 20%
-March     | 48%    | 38%    | 30%    | 25%
-```
-
-**Insight:** March cohort is improving - product changes working
-
-### 7. Stage-Specific Experiments
-
-**Acquisition experiments:**
-- New channel tests
-- Ad creative variations
-- SEO content experiments
-- Partnership pilots
-
-**Activation experiments:**
-- Onboarding flow changes
-- Time-to-value reduction
-- First-use experience improvements
-- Tutorial/guidance additions
-
-**Retention experiments:**
-- Engagement features
-- Email/notification cadence
-- Feature adoption campaigns
-- Re-engagement campaigns
-
-**Revenue experiments:**
-- Pricing tests
-- Plan/tier changes
-- Upsell timing
-- Payment friction reduction
-
-**Referral experiments:**
-- Referral program design
-- Share mechanics
-- Incentive structures
-- Social proof additions
-
-### 8. Synthesis
-
-After setting up your AARRR dashboard:
-- Which stage is the current constraint?
-- What's causing the drop-off at that stage?
-- What experiments could improve it?
-- How will you measure improvement?
-- What's the target that would make you move to the next constraint?
-
-## Example
-
-**Product**: B2B email outreach tool
-
-### Current Metrics
-
-| Stage | Metric | Current | Target |
-|-------|--------|---------|--------|
-| Acquisition | Monthly visitors | 5,000 | 10,000 |
-| Activation | Trial starts | 500 (10%) | 750 (15%) |
-| Activation | Complete first sequence | 150 (30%) | 250 (50%) |
-| Retention | Week 2 Active | 75 (50%) | 100 (67%) |
-| Revenue | Convert to paid | 30 (40%) | 45 (60%) |
-| Referral | Recommend (NPS >8) | 15 (50%) | 25 (83%) |
-
-### Constraint Analysis
-
-Biggest drop-off: Trial start → Complete first sequence (30%)
-
-**Why this matters:**
-- 70% of trial users never complete their first outreach sequence
-- Users who complete first sequence retain 80%+ at Week 2
-- This is THE activation bottleneck
-
-### Experiment Plan
-
-**Hypothesis:** Completing first sequence is too hard/confusing
-
-**Experiments:**
-1. **Template library:** Pre-built sequences (reduce blank page problem)
-   - Success: First sequence completion >40%
-2. **Guided onboarding:** Step-by-step wizard
-   - Success: First sequence completion >45%
-3. **Time-based help:** If no sequence in 24h, trigger outreach
-   - Success: First sequence completion >50%
-
-**Timeline:** Test each for 2 weeks, measure cohort completion rate
-
-### 6-Week Results
-
-| Experiment | First Sequence Completion |
-|------------|---------------------------|
-| Baseline | 30% |
-| Template Library | 38% (+8%) |
-| + Guided Onboarding | 52% (+14%) |
-| + Time-based Help | 58% (+6%) |
-
-**New metrics after optimization:**
-- First sequence completion: 58% (was 30%)
-- Week 2 retention: 68% (was 50%)
-- Conversion to paid: 48% (was 40%)
-
-**Insight:** Fixing the activation bottleneck (first sequence completion) improved downstream metrics without touching retention or revenue directly. This is the power of focusing on the constraint.
-
-**New constraint:** Acquisition (need more traffic now that funnel converts better)

package/payload/platform/plugins/venture-studio/skills/zero-to-prototype/references/assumption-testing.md

@@ -1,93 +0,0 @@
-# Assumption Testing
-
-## Purpose
-Identify and validate critical assumptions your idea depends on, separating what you know from what you believe.
-
-## When to Use
-- Validating new business ideas before investment
-- Refining GTM strategies
-- When the idea has many unknowns
-- Before making resource commitments
-
-## Process
-
-1. **Brain dump all assumptions**
-   - List everything you believe to be true about:
-     - Customers (who they are, what they want, willingness to pay)
-     - Market (size, growth, competition)
-     - Execution (your ability, resources, timeline)
-     - Business model (how you make money, unit economics)
-
-2. **Categorize assumptions**
-   - **Known**: Evidence-based facts
-   - **Assumed**: Unvalidated beliefs
-   - **Unknown**: Things you don't know yet
-
-3. **Prioritize by risk**
-   - **Critical assumptions**: If wrong, the idea fails
-   - **Important assumptions**: If wrong, major pivot needed
-   - **Minor assumptions**: If wrong, adjust and continue
-   - Focus on critical assumptions first
-
-4. **Assess validation difficulty**
-   - **Easy to test**: Can validate in days/weeks with low cost
-   - **Moderate to test**: Requires some time/resources
-   - **Hard to test**: Expensive or time-intensive to validate
-
-5. **Design minimum tests**
-   - For each critical assumption, create the smallest test:
-     - Customer interviews (5-10 target customers)
-     - Landing page with ad spend ($100-500)
-     - Prototype demonstration
-     - Pre-sales/letters of intent
-   - What specific evidence would confirm or reject?
-
-6. **Set decision criteria**
-   - What result means "proceed"?
-   - What result means "pivot"?
-   - What result means "kill the idea"?
-
-7. **Run tests, gather evidence**
-   - Execute minimum tests
-   - Document results objectively
-
-8. **Synthesis**
-   - Which critical assumptions were validated?
-   - Which were invalidated?
-   - What pivots are needed?
-   - Is the idea still viable?
-
-## Example
-
-**Idea**: "Subscription box for AI prompt templates for marketing teams"
-
-**Critical assumptions**:
-1. Marketing teams regularly need prompt templates
-2. They'll pay $99/month for curated prompts
-3. Generic templates provide value vs. custom creation
-4. Decision-maker is marketing manager/director
-5. Monthly delivery model fits their workflow
-
-**Prioritized risk**:
-- **Assumption #2** (pricing/willingness to pay) = HIGHEST RISK
-- If wrong: Revenue model fails
-- Easy to test: Landing page + ad campaign
-
-**Test design**:
-- Create landing page describing offer
-- Run $300 LinkedIn ad campaign to marketing managers
-- Offer "early bird" pricing: $79/mo (save $20)
-- Measure: Click-through rate, email signups, pre-orders
-- Success criteria: 5% CTR, 30 email signups, 3+ pre-orders in 2 weeks
-
-**Test results** (hypothetical):
-- CTR: 2.3% (below target)
-- Email signups: 47 (above target)
-- Pre-orders: 0 (major red flag)
-- Feedback: "Love the idea but seems expensive for templates"
-
-**Insight**: Interest exists but price resistance is real. Invalidated assumption #2. Pivots to test:
-- Lower price point ($29/mo)
-- One-time template library purchase
-- Freemium model with premium add-ons
-- Enterprise licensing vs. individual subscriptions