@adtrackify/at-tracking-event-types 4.41.0 → 4.41.1

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Files changed (55) hide show
  1. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +654 -110
  2. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +494 -163
  4. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js +77 -16
  6. package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +552 -105
  8. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  9. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +121 -21
  10. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  11. package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +47 -0
  12. package/dist/cjs/types/api/measures/definitions/measure-categories.js +49 -1
  13. package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
  14. package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +12 -3
  15. package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
  16. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +834 -138
  17. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  18. package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js +111 -24
  19. package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
  20. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +190 -0
  21. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
  22. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +94 -0
  23. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  24. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +100 -0
  25. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  26. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +265 -51
  27. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  28. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +655 -111
  29. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  30. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +495 -164
  31. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  32. package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js +78 -17
  33. package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
  34. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +553 -106
  35. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  36. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +122 -22
  37. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  38. package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +47 -0
  39. package/dist/esm/types/api/measures/definitions/measure-categories.js +48 -0
  40. package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
  41. package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +12 -3
  42. package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
  43. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +835 -139
  44. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  45. package/dist/esm/types/api/measures/definitions/session-measure-definitions.js +112 -25
  46. package/dist/esm/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
  47. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +191 -1
  48. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
  49. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +95 -1
  50. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  51. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +101 -1
  52. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  53. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +266 -52
  54. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  55. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js CHANGED
@@ -15,11 +15,14 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'shopping-cart',
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  measure: measures_js_1.MEASURE.ORDERS_COUNT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'The total number of orders placed in the selected period. Use this as the baseline count for order volume.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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  },
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  [measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS]: {
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  title: 'Unique Customers',
@@ -30,11 +33,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'users',
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  measure: measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Unique Cust.',
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+ tooltip: 'The count of distinct customers who placed at least one order in the period. Each customer is counted once regardless of how many orders they placed.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS, measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT]: {
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  title: 'New Customer Orders',
@@ -45,11 +52,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'user-plus',
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  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'NC Orders',
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+ tooltip: 'Orders placed by customers who have never bought from this store before. Tracks acquisition volume.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT]: {
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  title: 'Returning Customer Orders',
@@ -60,11 +71,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'user-check',
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  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'RC Orders',
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+ tooltip: 'Orders placed by customers who have purchased from this store at least once before. Tracks repeat purchase volume.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT],
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  },
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  [measures_js_1.MEASURE.ORDERS_UNITS]: {
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  title: 'Units Sold',
@@ -75,11 +90,14 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'package',
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  measure: measures_js_1.MEASURE.ORDERS_UNITS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ tooltip: 'The total quantity of individual product units sold across all orders in the period.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS]: {
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  title: 'New Customer Units',
@@ -90,11 +108,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'package',
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  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ shortTitle: 'NC Units',
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+ tooltip: 'Total product units purchased by new customers. Useful for understanding acquisition basket size.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS]: {
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  title: 'Returning Customer Units',
@@ -105,11 +127,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'package',
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  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ shortTitle: 'RC Units',
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+ tooltip: 'Total product units purchased by returning customers. Reflects repeat buyer basket size.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER]: {
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  title: 'Units Per Order',
@@ -120,11 +146,16 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'package',
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  measure: measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ tooltip: 'The average number of product units included in each order. Higher values indicate larger basket sizes.',
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+ formulaDisplay: 'Units Sold ÷ Order Count',
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+ formula: 'units_sold / order_count',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER]: {
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  title: 'NC Units Per Order',
@@ -135,11 +166,17 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'package',
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  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ shortTitle: 'NC Units/Order',
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+ tooltip: 'Average number of units per order for new customers. Compare to returning customers to gauge first-time buyer behavior.',
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+ formulaDisplay: 'NC Units Sold ÷ NC Order Count',
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+ formula: 'nc_units_sold / nc_order_count',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER]: {
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  title: 'RC Units Per Order',
@@ -150,11 +187,17 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'package',
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  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS_PER_ORDER,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
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+ shortTitle: 'RC Units/Order',
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+ tooltip: 'Average number of units per order for returning customers. Higher values than new customers suggest loyalty-driven upsell.',
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+ formulaDisplay: 'RC Units Sold ÷ RC Order Count',
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+ formula: 'rc_units_sold / rc_order_count',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_UNITS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_UNITS],
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  },
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  [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE]: {
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  title: 'Total Revenue',
@@ -165,11 +208,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'dollar-sign',
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  measure: measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Total Rev.',
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+ tooltip: 'The total dollar amount collected from all orders including shipping and taxes, before any refunds.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
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  },
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  [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE]: {
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  title: 'Gross Revenue',
@@ -180,11 +227,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'dollar-sign',
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  measure: measures_js_1.MEASURE.ORDERS_GROSS_REVENUE,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Gross Rev.',
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+ tooltip: 'Revenue from product sales before subtracting discounts or refunds. The starting point for margin calculations.',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUNDS],
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  },
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  [measures_js_1.MEASURE.ORDERS_NET_REVENUE]: {
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  title: 'Net Revenue',
@@ -195,11 +246,17 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'dollar-sign',
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  measure: measures_js_1.MEASURE.ORDERS_NET_REVENUE,
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- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Net Rev.',
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+ tooltip: 'Revenue after subtracting discounts and refunds from gross revenue. The primary revenue metric for profitability analysis.',
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+ formulaDisplay: 'Gross Revenue − Discounts − Refunds',
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+ formula: 'gross_revenue - discounts - refunds',
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+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUNDS],
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  },
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  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE]: {
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  title: 'NC Total Revenue',
@@ -210,11 +267,15 @@ exports.ORDERS_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'dollar-sign',
212
269
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_REVENUE,
213
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
270
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
271
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
214
272
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
215
273
  decimalPlaces: 2,
216
274
  useCompactNotation: true,
217
275
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
276
+ shortTitle: 'NC Total Rev.',
277
+ tooltip: 'Total revenue collected from first-time buyers including shipping and taxes. Reflects the raw dollar value of acquisition.',
278
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
218
279
  },
219
280
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE]: {
220
281
  title: 'NC Gross Revenue',
@@ -225,11 +286,15 @@ exports.ORDERS_MEASURES_MAP = {
225
286
  avgSuffix: '',
226
287
  icon: 'dollar-sign',
227
288
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE,
228
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
289
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
290
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
229
291
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
230
292
  decimalPlaces: 2,
231
293
  useCompactNotation: true,
232
294
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
295
+ shortTitle: 'NC Gross Rev.',
296
+ tooltip: 'Gross product revenue from new customers before discounts and refunds. Used to calculate new customer gross margin.',
297
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV],
233
298
  },
234
299
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE]: {
235
300
  title: 'NC Net Revenue',
@@ -240,11 +305,15 @@ exports.ORDERS_MEASURES_MAP = {
240
305
  avgSuffix: '',
241
306
  icon: 'dollar-sign',
242
307
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE,
243
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
308
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
309
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
244
310
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
245
311
  decimalPlaces: 2,
246
312
  useCompactNotation: true,
247
313
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
314
+ shortTitle: 'NC Net Rev.',
315
+ tooltip: 'Net revenue from new customers after discounts and refunds. The clearest measure of first-order monetization.',
316
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
248
317
  },
249
318
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE]: {
250
319
  title: 'RC Total Revenue',
@@ -255,11 +324,15 @@ exports.ORDERS_MEASURES_MAP = {
255
324
  avgSuffix: '',
256
325
  icon: 'dollar-sign',
257
326
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_REVENUE,
258
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
327
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
328
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
259
329
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
260
330
  decimalPlaces: 2,
261
331
  useCompactNotation: true,
262
332
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
333
+ shortTitle: 'RC Total Rev.',
334
+ tooltip: 'Total revenue from repeat buyers including shipping and taxes. High values indicate strong retention and LTV.',
335
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
263
336
  },
264
337
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE]: {
265
338
  title: 'RC Gross Revenue',
@@ -270,11 +343,15 @@ exports.ORDERS_MEASURES_MAP = {
270
343
  avgSuffix: '',
271
344
  icon: 'dollar-sign',
272
345
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE,
273
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
346
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
347
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
274
348
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
275
349
  decimalPlaces: 2,
276
350
  useCompactNotation: true,
277
351
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
352
+ shortTitle: 'RC Gross Rev.',
353
+ tooltip: 'Gross product revenue from returning customers before discounts and refunds.',
354
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV],
278
355
  },
279
356
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE]: {
280
357
  title: 'RC Net Revenue',
@@ -285,11 +362,15 @@ exports.ORDERS_MEASURES_MAP = {
285
362
  avgSuffix: '',
286
363
  icon: 'dollar-sign',
287
364
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE,
288
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
365
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
366
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
289
367
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
290
368
  decimalPlaces: 2,
291
369
  useCompactNotation: true,
292
370
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
371
+ shortTitle: 'RC Net Rev.',
372
+ tooltip: 'Net revenue from returning customers after discounts and refunds. Key input for repeat-purchase profitability.',
373
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
293
374
  },
294
375
  [measures_js_1.MEASURE.ORDERS_TOTAL_AOV]: {
295
376
  title: 'Total AOV',
@@ -300,11 +381,16 @@ exports.ORDERS_MEASURES_MAP = {
300
381
  avgSuffix: '',
301
382
  icon: 'dollar-sign',
302
383
  measure: measures_js_1.MEASURE.ORDERS_TOTAL_AOV,
303
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
384
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
385
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
304
386
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
305
387
  decimalPlaces: 2,
306
388
  useCompactNotation: false,
307
389
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
390
+ tooltip: 'The average total revenue collected per order including shipping and taxes. Useful for understanding overall transaction size.',
391
+ formulaDisplay: 'Total Revenue ÷ Order Count',
392
+ formula: 'total_revenue / order_count',
393
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE, measures_js_1.MEASURE.ORDERS_COUNT],
308
394
  },
309
395
  [measures_js_1.MEASURE.ORDERS_GROSS_AOV]: {
310
396
  title: 'Gross AOV',
@@ -315,11 +401,16 @@ exports.ORDERS_MEASURES_MAP = {
315
401
  avgSuffix: '',
316
402
  icon: 'dollar-sign',
317
403
  measure: measures_js_1.MEASURE.ORDERS_GROSS_AOV,
318
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
404
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
405
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
319
406
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
320
407
  decimalPlaces: 2,
321
408
  useCompactNotation: false,
322
409
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
410
+ tooltip: 'Average gross product revenue per order before discounts and refunds. Shows the baseline cart value customers intend to spend.',
411
+ formulaDisplay: 'Gross Revenue ÷ Order Count',
412
+ formula: 'gross_revenue / order_count',
413
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
323
414
  },
324
415
  [measures_js_1.MEASURE.ORDERS_NET_AOV]: {
325
416
  title: 'Net AOV',
@@ -330,11 +421,16 @@ exports.ORDERS_MEASURES_MAP = {
330
421
  avgSuffix: '',
331
422
  icon: 'dollar-sign',
332
423
  measure: measures_js_1.MEASURE.ORDERS_NET_AOV,
333
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
424
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
425
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
334
426
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
335
427
  decimalPlaces: 2,
336
428
  useCompactNotation: false,
337
429
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
430
+ tooltip: 'Average net revenue per order after discounts and refunds. The most reliable AOV for profitability and ROAS calculations.',
431
+ formulaDisplay: 'Net Revenue ÷ Order Count',
432
+ formula: 'net_revenue / order_count',
433
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
338
434
  },
339
435
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV]: {
340
436
  title: 'NC Total AOV',
@@ -345,11 +441,17 @@ exports.ORDERS_MEASURES_MAP = {
345
441
  avgSuffix: '',
346
442
  icon: 'dollar-sign',
347
443
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_TOTAL_AOV,
348
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
444
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
445
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
349
446
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
350
447
  decimalPlaces: 2,
351
448
  useCompactNotation: false,
352
449
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
450
+ shortTitle: 'NC Total AOV',
451
+ tooltip: 'Average total transaction value for first-time buyers. Compare to RC Total AOV to see if new customers spend more or less.',
452
+ formulaDisplay: 'NC Total Revenue ÷ NC Order Count',
453
+ formula: 'nc_total_revenue / nc_order_count',
454
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV],
353
455
  },
354
456
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV]: {
355
457
  title: 'NC Gross AOV',
@@ -360,11 +462,17 @@ exports.ORDERS_MEASURES_MAP = {
360
462
  avgSuffix: '',
361
463
  icon: 'dollar-sign',
362
464
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV,
363
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
465
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
466
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
364
467
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
365
468
  decimalPlaces: 2,
366
469
  useCompactNotation: false,
367
470
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
471
+ shortTitle: 'NC Gross AOV',
472
+ tooltip: 'Average gross revenue per order for new customers before discounts and refunds.',
473
+ formulaDisplay: 'NC Gross Revenue ÷ NC Order Count',
474
+ formula: 'nc_gross_revenue / nc_order_count',
475
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
368
476
  },
369
477
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV]: {
370
478
  title: 'NC Net AOV',
@@ -375,11 +483,17 @@ exports.ORDERS_MEASURES_MAP = {
375
483
  avgSuffix: '',
376
484
  icon: 'dollar-sign',
377
485
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_AOV,
378
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
486
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
487
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
379
488
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
380
489
  decimalPlaces: 2,
381
490
  useCompactNotation: false,
382
491
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
492
+ shortTitle: 'NC Net AOV',
493
+ tooltip: 'Average net revenue per order for new customers after discounts and refunds. Key input for new customer payback calculations.',
494
+ formulaDisplay: 'NC Net Revenue ÷ NC Order Count',
495
+ formula: 'nc_net_revenue / nc_order_count',
496
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
383
497
  },
384
498
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV]: {
385
499
  title: 'RC Total AOV',
@@ -390,11 +504,17 @@ exports.ORDERS_MEASURES_MAP = {
390
504
  avgSuffix: '',
391
505
  icon: 'dollar-sign',
392
506
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_TOTAL_AOV,
393
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
507
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
508
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
394
509
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
395
510
  decimalPlaces: 2,
396
511
  useCompactNotation: false,
397
512
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
513
+ shortTitle: 'RC Total AOV',
514
+ tooltip: 'Average total transaction value for returning buyers. Typically higher than new customer AOV as loyal customers buy more.',
515
+ formulaDisplay: 'RC Total Revenue ÷ RC Order Count',
516
+ formula: 'rc_total_revenue / rc_order_count',
517
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TOTAL_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV],
398
518
  },
399
519
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV]: {
400
520
  title: 'RC Gross AOV',
@@ -405,11 +525,17 @@ exports.ORDERS_MEASURES_MAP = {
405
525
  avgSuffix: '',
406
526
  icon: 'dollar-sign',
407
527
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV,
408
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
528
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
529
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
409
530
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
410
531
  decimalPlaces: 2,
411
532
  useCompactNotation: false,
412
533
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
534
+ shortTitle: 'RC Gross AOV',
535
+ tooltip: 'Average gross revenue per order for returning customers before discounts and refunds.',
536
+ formulaDisplay: 'RC Gross Revenue ÷ RC Order Count',
537
+ formula: 'rc_gross_revenue / rc_order_count',
538
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
413
539
  },
414
540
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV]: {
415
541
  title: 'RC Net AOV',
@@ -420,11 +546,17 @@ exports.ORDERS_MEASURES_MAP = {
420
546
  avgSuffix: '',
421
547
  icon: 'dollar-sign',
422
548
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_AOV,
423
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
549
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
550
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_AOV,
424
551
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
425
552
  decimalPlaces: 2,
426
553
  useCompactNotation: false,
427
554
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
555
+ shortTitle: 'RC Net AOV',
556
+ tooltip: 'Average net revenue per order for returning customers after discounts and refunds.',
557
+ formulaDisplay: 'RC Net Revenue ÷ RC Order Count',
558
+ formula: 'rc_net_revenue / rc_order_count',
559
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_AOV, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
428
560
  },
429
561
  [measures_js_1.MEASURE.ORDERS_COGS]: {
430
562
  title: 'COGS',
@@ -435,11 +567,14 @@ exports.ORDERS_MEASURES_MAP = {
435
567
  avgSuffix: '',
436
568
  icon: 'trending-down',
437
569
  measure: measures_js_1.MEASURE.ORDERS_COGS,
438
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
570
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
571
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
439
572
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
440
573
  decimalPlaces: 2,
441
574
  useCompactNotation: true,
442
575
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
576
+ tooltip: 'The total cost of products sold, including manufacturing or purchase costs. Subtracted from revenue to calculate gross margin.',
577
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE],
443
578
  },
444
579
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS]: {
445
580
  title: 'NC COGS',
@@ -450,11 +585,14 @@ exports.ORDERS_MEASURES_MAP = {
450
585
  avgSuffix: '',
451
586
  icon: 'trending-down',
452
587
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS,
453
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
588
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
589
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
454
590
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
455
591
  decimalPlaces: 2,
456
592
  useCompactNotation: true,
457
593
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
594
+ tooltip: 'Cost of goods sold for orders placed by new customers. Used to calculate new customer gross margin.',
595
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
458
596
  },
459
597
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS]: {
460
598
  title: 'RC COGS',
@@ -465,11 +603,14 @@ exports.ORDERS_MEASURES_MAP = {
465
603
  avgSuffix: '',
466
604
  icon: 'trending-down',
467
605
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS,
468
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
606
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
607
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
469
608
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
470
609
  decimalPlaces: 2,
471
610
  useCompactNotation: true,
472
611
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
612
+ tooltip: 'Cost of goods sold for orders placed by returning customers. Used to calculate repeat-buyer gross margin.',
613
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS],
473
614
  },
474
615
  [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER]: {
475
616
  title: 'COGS Per Order',
@@ -480,11 +621,16 @@ exports.ORDERS_MEASURES_MAP = {
480
621
  avgSuffix: '',
481
622
  icon: 'trending-down',
482
623
  measure: measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER,
483
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
624
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
625
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
484
626
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
485
627
  decimalPlaces: 2,
486
628
  useCompactNotation: false,
487
629
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
630
+ tooltip: 'Average product cost per order. Useful for understanding the cost structure of a typical order.',
631
+ formulaDisplay: 'COGS ÷ Order Count',
632
+ formula: 'cogs / order_count',
633
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER],
488
634
  },
489
635
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER]: {
490
636
  title: 'NC COGS Per Order',
@@ -495,11 +641,17 @@ exports.ORDERS_MEASURES_MAP = {
495
641
  avgSuffix: '',
496
642
  icon: 'trending-down',
497
643
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER,
498
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
644
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
645
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
499
646
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
500
647
  decimalPlaces: 2,
501
648
  useCompactNotation: false,
502
649
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
650
+ shortTitle: 'NC COGS/Order',
651
+ tooltip: 'Average product cost per new customer order. Compare to returning customers to assess cost mix differences.',
652
+ formulaDisplay: 'NC COGS ÷ NC Order Count',
653
+ formula: 'nc_cogs / nc_order_count',
654
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS],
503
655
  },
504
656
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER]: {
505
657
  title: 'RC COGS Per Order',
@@ -510,11 +662,17 @@ exports.ORDERS_MEASURES_MAP = {
510
662
  avgSuffix: '',
511
663
  icon: 'trending-down',
512
664
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_PER_ORDER,
513
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
665
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
666
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
514
667
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
515
668
  decimalPlaces: 2,
516
669
  useCompactNotation: false,
517
670
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
671
+ shortTitle: 'RC COGS/Order',
672
+ tooltip: 'Average product cost per returning customer order.',
673
+ formulaDisplay: 'RC COGS ÷ RC Order Count',
674
+ formula: 'rc_cogs / rc_order_count',
675
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
518
676
  },
519
677
  [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN]: {
520
678
  title: 'Gross Margin',
@@ -525,11 +683,16 @@ exports.ORDERS_MEASURES_MAP = {
525
683
  avgSuffix: '',
526
684
  icon: 'trending-up',
527
685
  measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN,
528
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
686
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
687
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
529
688
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
530
689
  decimalPlaces: 2,
531
690
  useCompactNotation: true,
532
691
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
692
+ tooltip: 'Gross revenue minus the cost of goods sold. Represents the profit before operating expenses.',
693
+ formulaDisplay: 'Gross Revenue − COGS',
694
+ formula: 'gross_revenue - cogs',
695
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN],
533
696
  },
534
697
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN]: {
535
698
  title: 'NC Gross Margin',
@@ -540,11 +703,17 @@ exports.ORDERS_MEASURES_MAP = {
540
703
  avgSuffix: '',
541
704
  icon: 'trending-up',
542
705
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN,
543
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
706
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
707
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
544
708
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
545
709
  decimalPlaces: 2,
546
710
  useCompactNotation: true,
547
711
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
712
+ shortTitle: 'NC Gross Margin',
713
+ tooltip: 'Gross revenue from new customers minus their COGS. Shows the pre-expense profit from acquisition orders.',
714
+ formulaDisplay: 'NC Gross Revenue − NC COGS',
715
+ formula: 'nc_gross_revenue - nc_cogs',
716
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS],
548
717
  },
549
718
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN]: {
550
719
  title: 'RC Gross Margin',
@@ -555,11 +724,17 @@ exports.ORDERS_MEASURES_MAP = {
555
724
  avgSuffix: '',
556
725
  icon: 'trending-up',
557
726
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN,
558
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
727
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
728
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
559
729
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
560
730
  decimalPlaces: 2,
561
731
  useCompactNotation: true,
562
732
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
733
+ shortTitle: 'RC Gross Margin',
734
+ tooltip: 'Gross revenue from returning customers minus their COGS. Reflects the profitability of repeat business.',
735
+ formulaDisplay: 'RC Gross Revenue − RC COGS',
736
+ formula: 'rc_gross_revenue - rc_cogs',
737
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS],
563
738
  },
564
739
  [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER]: {
565
740
  title: 'Gross Margin Per Order',
@@ -570,11 +745,17 @@ exports.ORDERS_MEASURES_MAP = {
570
745
  avgSuffix: '',
571
746
  icon: 'trending-up',
572
747
  measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER,
573
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
748
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
749
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
574
750
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
575
751
  decimalPlaces: 2,
576
752
  useCompactNotation: false,
577
753
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
754
+ shortTitle: 'Gross Margin/Ord',
755
+ tooltip: 'Average gross profit earned per order. Helps benchmark profitability against ad spend on a per-order basis.',
756
+ formulaDisplay: 'Gross Margin ÷ Order Count',
757
+ formula: 'gross_margin / order_count',
758
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_COGS_PER_ORDER],
578
759
  },
579
760
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
580
761
  title: 'NC Gross Margin Per Order',
@@ -585,11 +766,17 @@ exports.ORDERS_MEASURES_MAP = {
585
766
  avgSuffix: '',
586
767
  icon: 'trending-up',
587
768
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER,
588
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
769
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
770
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
589
771
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
590
772
  decimalPlaces: 2,
591
773
  useCompactNotation: false,
592
774
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
775
+ shortTitle: 'NC GM/Order',
776
+ tooltip: 'Average gross profit per new customer order. Compare to CPA to evaluate first-order unit economics.',
777
+ formulaDisplay: 'NC Gross Margin ÷ NC Order Count',
778
+ formula: 'nc_gross_margin / nc_order_count',
779
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
593
780
  },
594
781
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER]: {
595
782
  title: 'RC Gross Margin Per Order',
@@ -600,11 +787,17 @@ exports.ORDERS_MEASURES_MAP = {
600
787
  avgSuffix: '',
601
788
  icon: 'trending-up',
602
789
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_PER_ORDER,
603
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
790
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
791
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
604
792
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
605
793
  decimalPlaces: 2,
606
794
  useCompactNotation: false,
607
795
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
796
+ shortTitle: 'RC GM/Order',
797
+ tooltip: 'Average gross profit per returning customer order.',
798
+ formulaDisplay: 'RC Gross Margin ÷ RC Order Count',
799
+ formula: 'rc_gross_margin / rc_order_count',
800
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
608
801
  },
609
802
  [measures_js_1.MEASURE.ORDERS_NET_MARGIN]: {
610
803
  title: 'Net Margin',
@@ -615,11 +808,16 @@ exports.ORDERS_MEASURES_MAP = {
615
808
  avgSuffix: '',
616
809
  icon: 'trending-up',
617
810
  measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN,
618
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
811
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
812
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
619
813
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
620
814
  decimalPlaces: 2,
621
815
  useCompactNotation: true,
622
816
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
817
+ tooltip: 'Net revenue (after discounts and refunds) minus cost of goods sold. A tighter profitability view than gross margin.',
818
+ formulaDisplay: 'Net Revenue − COGS',
819
+ formula: 'net_revenue - cogs',
820
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE],
623
821
  },
624
822
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN]: {
625
823
  title: 'NC Net Margin',
@@ -630,11 +828,17 @@ exports.ORDERS_MEASURES_MAP = {
630
828
  avgSuffix: '',
631
829
  icon: 'trending-up',
632
830
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN,
633
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
831
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
832
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
634
833
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
635
834
  decimalPlaces: 2,
636
835
  useCompactNotation: true,
637
836
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
837
+ shortTitle: 'NC Net Margin',
838
+ tooltip: 'Net margin from new customer orders after discounts and refunds minus COGS.',
839
+ formulaDisplay: 'NC Net Revenue − NC COGS',
840
+ formula: 'nc_net_revenue - nc_cogs',
841
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
638
842
  },
639
843
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN]: {
640
844
  title: 'RC Net Margin',
@@ -645,11 +849,17 @@ exports.ORDERS_MEASURES_MAP = {
645
849
  avgSuffix: '',
646
850
  icon: 'trending-up',
647
851
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN,
648
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
852
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
853
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
649
854
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
650
855
  decimalPlaces: 2,
651
856
  useCompactNotation: true,
652
857
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
858
+ shortTitle: 'RC Net Margin',
859
+ tooltip: 'Net margin from returning customer orders after discounts and refunds minus COGS.',
860
+ formulaDisplay: 'RC Net Revenue − RC COGS',
861
+ formula: 'rc_net_revenue - rc_cogs',
862
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
653
863
  },
654
864
  [measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER]: {
655
865
  title: 'Net Margin Per Order',
@@ -660,11 +870,17 @@ exports.ORDERS_MEASURES_MAP = {
660
870
  avgSuffix: '',
661
871
  icon: 'trending-up',
662
872
  measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER,
663
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
873
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
874
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
664
875
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
665
876
  decimalPlaces: 2,
666
877
  useCompactNotation: false,
667
878
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
879
+ shortTitle: 'Net Margin/Ord',
880
+ tooltip: 'Average net profit per order after discounts, refunds, and COGS.',
881
+ formulaDisplay: 'Net Margin ÷ Order Count',
882
+ formula: 'net_margin / order_count',
883
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER],
668
884
  },
669
885
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER]: {
670
886
  title: 'NC Net Margin Per Order',
@@ -675,11 +891,17 @@ exports.ORDERS_MEASURES_MAP = {
675
891
  avgSuffix: '',
676
892
  icon: 'trending-up',
677
893
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER,
678
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
894
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
895
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
679
896
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
680
897
  decimalPlaces: 2,
681
898
  useCompactNotation: false,
682
899
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
900
+ shortTitle: 'NC NM/Order',
901
+ tooltip: 'Average net profit per new customer order. Use with CPA to evaluate whether acquisition is profitable at the first order.',
902
+ formulaDisplay: 'NC Net Margin ÷ NC Order Count',
903
+ formula: 'nc_net_margin / nc_order_count',
904
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
683
905
  },
684
906
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER]: {
685
907
  title: 'RC Net Margin Per Order',
@@ -690,11 +912,17 @@ exports.ORDERS_MEASURES_MAP = {
690
912
  avgSuffix: '',
691
913
  icon: 'trending-up',
692
914
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_PER_ORDER,
693
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
915
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
916
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
694
917
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
695
918
  decimalPlaces: 2,
696
919
  useCompactNotation: false,
697
920
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
921
+ shortTitle: 'RC NM/Order',
922
+ tooltip: 'Average net profit per returning customer order.',
923
+ formulaDisplay: 'RC Net Margin ÷ RC Order Count',
924
+ formula: 'rc_net_margin / rc_order_count',
925
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_PER_ORDER, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
698
926
  },
699
927
  [measures_js_1.MEASURE.ORDERS_REFUNDS]: {
700
928
  title: 'Refunds',
@@ -705,11 +933,14 @@ exports.ORDERS_MEASURES_MAP = {
705
933
  avgSuffix: '',
706
934
  icon: 'rotate-ccw',
707
935
  measure: measures_js_1.MEASURE.ORDERS_REFUNDS,
708
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
936
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
937
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
709
938
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
710
939
  decimalPlaces: 2,
711
940
  useCompactNotation: true,
712
941
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
942
+ tooltip: 'The total dollar amount refunded to customers in the period. High values reduce net revenue and signal product or fulfillment issues.',
943
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_RATE, measures_js_1.MEASURE.ORDERS_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
713
944
  },
714
945
  [measures_js_1.MEASURE.ORDERS_REFUND_COUNT]: {
715
946
  title: 'Refund Count',
@@ -720,11 +951,14 @@ exports.ORDERS_MEASURES_MAP = {
720
951
  avgSuffix: '',
721
952
  icon: 'rotate-ccw',
722
953
  measure: measures_js_1.MEASURE.ORDERS_REFUND_COUNT,
723
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
954
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
955
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
724
956
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
725
957
  decimalPlaces: 0,
726
958
  useCompactNotation: false,
727
959
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
960
+ tooltip: 'The number of orders that had a refund issued. Use with Refund Rate to understand the scale of returns.',
961
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_RATE, measures_js_1.MEASURE.ORDERS_COUNT],
728
962
  },
729
963
  [measures_js_1.MEASURE.ORDERS_REFUND_RATE]: {
730
964
  title: 'Refund Rate',
@@ -735,11 +969,16 @@ exports.ORDERS_MEASURES_MAP = {
735
969
  avgSuffix: '%',
736
970
  icon: 'percent',
737
971
  measure: measures_js_1.MEASURE.ORDERS_REFUND_RATE,
738
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
972
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
973
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
739
974
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
740
975
  decimalPlaces: 2,
741
976
  useCompactNotation: false,
742
977
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
978
+ tooltip: 'The share of orders that resulted in a refund. Elevated refund rates can indicate product quality, sizing, or expectation issues.',
979
+ formulaDisplay: 'Refund Count ÷ Order Count × 100',
980
+ formula: 'refund_count / order_count * 100',
981
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_COUNT, measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE],
743
982
  },
744
983
  [measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER]: {
745
984
  title: 'Refund Per Order',
@@ -750,11 +989,17 @@ exports.ORDERS_MEASURES_MAP = {
750
989
  avgSuffix: '',
751
990
  icon: 'rotate-ccw',
752
991
  measure: measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER,
753
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
992
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
993
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
754
994
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
755
995
  decimalPlaces: 2,
756
996
  useCompactNotation: false,
757
997
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
998
+ shortTitle: 'Refund/Order',
999
+ tooltip: 'Average refund dollar amount per order placed. Useful for modeling the true realized revenue per order.',
1000
+ formulaDisplay: 'Total Refunds ÷ Order Count',
1001
+ formula: 'total_refunds / order_count',
1002
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER, measures_js_1.MEASURE.ORDERS_NET_AOV],
758
1003
  },
759
1004
  [measures_js_1.MEASURE.ORDERS_DISCOUNTS]: {
760
1005
  title: 'Discounts',
@@ -765,11 +1010,14 @@ exports.ORDERS_MEASURES_MAP = {
765
1010
  avgSuffix: '',
766
1011
  icon: 'tag',
767
1012
  measure: measures_js_1.MEASURE.ORDERS_DISCOUNTS,
768
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1013
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1014
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
769
1015
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
770
1016
  decimalPlaces: 2,
771
1017
  useCompactNotation: true,
772
1018
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1019
+ tooltip: 'The total dollar value of discounts applied across all orders. High discount totals reduce gross margin.',
1020
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
773
1021
  },
774
1022
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE]: {
775
1023
  title: 'Discount Rate',
@@ -780,11 +1028,16 @@ exports.ORDERS_MEASURES_MAP = {
780
1028
  avgSuffix: '%',
781
1029
  icon: 'percent',
782
1030
  measure: measures_js_1.MEASURE.ORDERS_DISCOUNT_RATE,
783
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1031
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1032
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
784
1033
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
785
1034
  decimalPlaces: 2,
786
1035
  useCompactNotation: false,
787
1036
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1037
+ tooltip: 'Discounts as a share of gross revenue. A high discount rate erodes margin and may indicate over-reliance on promotions.',
1038
+ formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
1039
+ formula: 'discounts / gross_revenue * 100',
1040
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUND_RATE, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
788
1041
  },
789
1042
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER]: {
790
1043
  title: 'Discount Per Order',
@@ -795,11 +1048,17 @@ exports.ORDERS_MEASURES_MAP = {
795
1048
  avgSuffix: '',
796
1049
  icon: 'tag',
797
1050
  measure: measures_js_1.MEASURE.ORDERS_DISCOUNT_PER_ORDER,
798
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1051
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1052
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
799
1053
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
800
1054
  decimalPlaces: 2,
801
1055
  useCompactNotation: false,
802
1056
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1057
+ shortTitle: 'Discount/Order',
1058
+ tooltip: 'Average discount dollar value applied per order. Useful for understanding how much revenue is being given away per transaction.',
1059
+ formulaDisplay: 'Total Discounts ÷ Order Count',
1060
+ formula: 'total_discounts / order_count',
1061
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_REFUND_PER_ORDER, measures_js_1.MEASURE.ORDERS_GROSS_AOV],
803
1062
  },
804
1063
  [measures_js_1.MEASURE.ORDERS_SHIPPING]: {
805
1064
  title: 'Shipping',
@@ -810,11 +1069,14 @@ exports.ORDERS_MEASURES_MAP = {
810
1069
  avgSuffix: '',
811
1070
  icon: 'truck',
812
1071
  measure: measures_js_1.MEASURE.ORDERS_SHIPPING,
813
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1072
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1073
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
814
1074
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
815
1075
  decimalPlaces: 2,
816
1076
  useCompactNotation: true,
817
1077
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1078
+ tooltip: 'Total shipping fees collected from customers across all orders. Shipping revenue offsets fulfillment costs.',
1079
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
818
1080
  },
819
1081
  [measures_js_1.MEASURE.ORDERS_SHIPPING_RATE]: {
820
1082
  title: 'Shipping Rate',
@@ -825,11 +1087,16 @@ exports.ORDERS_MEASURES_MAP = {
825
1087
  avgSuffix: '%',
826
1088
  icon: 'percent',
827
1089
  measure: measures_js_1.MEASURE.ORDERS_SHIPPING_RATE,
828
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1090
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1091
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
829
1092
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
830
1093
  decimalPlaces: 2,
831
1094
  useCompactNotation: false,
832
1095
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1096
+ tooltip: 'Shipping revenue as a share of total revenue. A declining rate may indicate free shipping promotions affecting margins.',
1097
+ formulaDisplay: 'Shipping ÷ Total Revenue × 100',
1098
+ formula: 'shipping / total_revenue * 100',
1099
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
833
1100
  },
834
1101
  [measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER]: {
835
1102
  title: 'Shipping Per Order',
@@ -840,11 +1107,17 @@ exports.ORDERS_MEASURES_MAP = {
840
1107
  avgSuffix: '',
841
1108
  icon: 'truck',
842
1109
  measure: measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER,
843
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1110
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1111
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
844
1112
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
845
1113
  decimalPlaces: 2,
846
1114
  useCompactNotation: false,
847
1115
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1116
+ shortTitle: 'Shipping/Order',
1117
+ tooltip: 'Average shipping fee collected per order.',
1118
+ formulaDisplay: 'Total Shipping ÷ Order Count',
1119
+ formula: 'total_shipping / order_count',
1120
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
848
1121
  },
849
1122
  [measures_js_1.MEASURE.ORDERS_TAX]: {
850
1123
  title: 'Tax',
@@ -855,11 +1128,14 @@ exports.ORDERS_MEASURES_MAP = {
855
1128
  avgSuffix: '',
856
1129
  icon: 'file-text',
857
1130
  measure: measures_js_1.MEASURE.ORDERS_TAX,
858
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1131
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1132
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
859
1133
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
860
1134
  decimalPlaces: 2,
861
1135
  useCompactNotation: true,
862
1136
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1137
+ tooltip: 'Total sales tax collected from customers across all orders. Tax is typically passed through and not retained as revenue.',
1138
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX_RATE, measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
863
1139
  },
864
1140
  [measures_js_1.MEASURE.ORDERS_TAX_RATE]: {
865
1141
  title: 'Tax Rate',
@@ -870,11 +1146,16 @@ exports.ORDERS_MEASURES_MAP = {
870
1146
  avgSuffix: '%',
871
1147
  icon: 'percent',
872
1148
  measure: measures_js_1.MEASURE.ORDERS_TAX_RATE,
873
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1149
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1150
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
874
1151
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
875
1152
  decimalPlaces: 2,
876
1153
  useCompactNotation: false,
877
1154
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1155
+ tooltip: 'Tax collected as a share of total revenue. Useful for estimating effective tax burden across markets.',
1156
+ formulaDisplay: 'Tax ÷ Total Revenue × 100',
1157
+ formula: 'tax / total_revenue * 100',
1158
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_SHIPPING_RATE, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
878
1159
  },
879
1160
  [measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER]: {
880
1161
  title: 'Tax Per Order',
@@ -885,11 +1166,16 @@ exports.ORDERS_MEASURES_MAP = {
885
1166
  avgSuffix: '',
886
1167
  icon: 'file-text',
887
1168
  measure: measures_js_1.MEASURE.ORDERS_TAX_PER_ORDER,
888
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1169
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1170
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
889
1171
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
890
1172
  decimalPlaces: 2,
891
1173
  useCompactNotation: false,
892
1174
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1175
+ tooltip: 'Average tax amount collected per order.',
1176
+ formulaDisplay: 'Total Tax ÷ Order Count',
1177
+ formula: 'total_tax / order_count',
1178
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_TAX, measures_js_1.MEASURE.ORDERS_SHIPPING_PER_ORDER, measures_js_1.MEASURE.ORDERS_TOTAL_AOV],
893
1179
  },
894
1180
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE]: {
895
1181
  title: 'New Customer Rate',
@@ -900,11 +1186,17 @@ exports.ORDERS_MEASURES_MAP = {
900
1186
  avgSuffix: '%',
901
1187
  icon: 'percent',
902
1188
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE,
903
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1189
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1190
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
904
1191
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
905
1192
  decimalPlaces: 2,
906
1193
  useCompactNotation: false,
907
1194
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1195
+ shortTitle: 'NC Rate',
1196
+ tooltip: 'The percentage of total orders placed by first-time buyers. A high NC rate means the business is acquisition-heavy vs. retention-driven.',
1197
+ formulaDisplay: 'NC Orders ÷ Total Orders × 100',
1198
+ formula: 'nc_order_count / order_count * 100',
1199
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_COUNT],
908
1200
  },
909
1201
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE]: {
910
1202
  title: 'Returning Customer Rate',
@@ -915,11 +1207,17 @@ exports.ORDERS_MEASURES_MAP = {
915
1207
  avgSuffix: '%',
916
1208
  icon: 'percent',
917
1209
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_RATE,
918
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1210
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1211
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
919
1212
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
920
1213
  decimalPlaces: 2,
921
1214
  useCompactNotation: false,
922
1215
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1216
+ shortTitle: 'RC Rate',
1217
+ tooltip: 'The percentage of total orders placed by repeat buyers. A high RC rate signals strong customer loyalty and retention.',
1218
+ formulaDisplay: 'RC Orders ÷ Total Orders × 100',
1219
+ formula: 'rc_order_count / order_count * 100',
1220
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_COUNT],
923
1221
  },
924
1222
  [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE]: {
925
1223
  title: 'CM1 Rate',
@@ -930,11 +1228,16 @@ exports.ORDERS_MEASURES_MAP = {
930
1228
  avgSuffix: '%',
931
1229
  icon: 'percent',
932
1230
  measure: measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE,
933
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1231
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1232
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
934
1233
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
935
1234
  decimalPlaces: 2,
936
1235
  useCompactNotation: false,
937
1236
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1237
+ tooltip: 'Contribution Margin 1 (gross margin minus variable selling costs) as a percentage of revenue. Measures product-level profitability.',
1238
+ formulaDisplay: 'CM1 ÷ Revenue × 100',
1239
+ formula: 'cm1 / revenue * 100',
1240
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER],
938
1241
  },
939
1242
  [measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE]: {
940
1243
  title: 'CM2 Rate',
@@ -945,11 +1248,16 @@ exports.ORDERS_MEASURES_MAP = {
945
1248
  avgSuffix: '%',
946
1249
  icon: 'percent',
947
1250
  measure: measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE,
948
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1251
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1252
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
949
1253
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
950
1254
  decimalPlaces: 2,
951
1255
  useCompactNotation: false,
952
1256
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1257
+ tooltip: 'Contribution Margin 2 (CM1 minus marketing costs) as a percentage of revenue. Reflects post-marketing profitability.',
1258
+ formulaDisplay: 'CM2 ÷ Revenue × 100',
1259
+ formula: 'cm2 / revenue * 100',
1260
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER],
953
1261
  },
954
1262
  [measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE]: {
955
1263
  title: 'CM3 Rate',
@@ -960,11 +1268,16 @@ exports.ORDERS_MEASURES_MAP = {
960
1268
  avgSuffix: '%',
961
1269
  icon: 'percent',
962
1270
  measure: measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE,
963
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1271
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1272
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
964
1273
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
965
1274
  decimalPlaces: 2,
966
1275
  useCompactNotation: false,
967
1276
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1277
+ tooltip: 'Contribution Margin 3 (CM2 minus additional fixed costs) as a percentage of revenue. The final contribution margin layer.',
1278
+ formulaDisplay: 'CM3 ÷ Revenue × 100',
1279
+ formula: 'cm3 / revenue * 100',
1280
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER],
968
1281
  },
969
1282
  [measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER]: {
970
1283
  title: 'CM1 Per Order',
@@ -975,11 +1288,16 @@ exports.ORDERS_MEASURES_MAP = {
975
1288
  avgSuffix: '',
976
1289
  icon: 'trending-up',
977
1290
  measure: measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER,
978
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1291
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1292
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
979
1293
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
980
1294
  decimalPlaces: 2,
981
1295
  useCompactNotation: false,
982
1296
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1297
+ tooltip: 'Average Contribution Margin 1 per order. The per-order profit after product costs and variable selling expenses.',
1298
+ formulaDisplay: 'CM1 ÷ Order Count',
1299
+ formula: 'cm1 / order_count',
1300
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM1_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER],
983
1301
  },
984
1302
  [measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER]: {
985
1303
  title: 'CM2 Per Order',
@@ -990,11 +1308,16 @@ exports.ORDERS_MEASURES_MAP = {
990
1308
  avgSuffix: '',
991
1309
  icon: 'trending-up',
992
1310
  measure: measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER,
993
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1311
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1312
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
994
1313
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
995
1314
  decimalPlaces: 2,
996
1315
  useCompactNotation: false,
997
1316
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1317
+ tooltip: 'Average Contribution Margin 2 per order, after deducting marketing costs. Helps assess marketing efficiency at the order level.',
1318
+ formulaDisplay: 'CM2 ÷ Order Count',
1319
+ formula: 'cm2 / order_count',
1320
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM2_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER],
998
1321
  },
999
1322
  [measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER]: {
1000
1323
  title: 'CM3 Per Order',
@@ -1005,11 +1328,16 @@ exports.ORDERS_MEASURES_MAP = {
1005
1328
  avgSuffix: '',
1006
1329
  icon: 'trending-up',
1007
1330
  measure: measures_js_1.MEASURE.ORDERS_CM3_PER_ORDER,
1008
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1331
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1332
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_CONTRIBUTION_MARGIN,
1009
1333
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1010
1334
  decimalPlaces: 2,
1011
1335
  useCompactNotation: false,
1012
1336
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1337
+ tooltip: 'Average Contribution Margin 3 per order, after all layered cost deductions.',
1338
+ formulaDisplay: 'CM3 ÷ Order Count',
1339
+ formula: 'cm3 / order_count',
1340
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CM3_MARGIN_RATE, measures_js_1.MEASURE.ORDERS_CM1_PER_ORDER, measures_js_1.MEASURE.ORDERS_CM2_PER_ORDER],
1013
1341
  },
1014
1342
  [measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER]: {
1015
1343
  title: 'Avg Orders Per Customer',
@@ -1020,11 +1348,17 @@ exports.ORDERS_MEASURES_MAP = {
1020
1348
  avgSuffix: '',
1021
1349
  icon: 'users',
1022
1350
  measure: measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER,
1023
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1351
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1352
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
1024
1353
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1025
1354
  decimalPlaces: 2,
1026
1355
  useCompactNotation: false,
1027
1356
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1357
+ shortTitle: 'Avg Orders/Cust',
1358
+ tooltip: 'The average number of orders placed per unique customer in the period. Higher values indicate strong repeat purchase behavior.',
1359
+ formulaDisplay: 'Order Count ÷ Unique Customers',
1360
+ formula: 'order_count / unique_customers',
1361
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS, measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS],
1028
1362
  },
1029
1363
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS]: {
1030
1364
  title: 'New Customers',
@@ -1035,11 +1369,14 @@ exports.ORDERS_MEASURES_MAP = {
1035
1369
  avgSuffix: '',
1036
1370
  icon: 'user-plus',
1037
1371
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS,
1038
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1372
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1373
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
1039
1374
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1040
1375
  decimalPlaces: 0,
1041
1376
  useCompactNotation: false,
1042
1377
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1378
+ tooltip: 'The number of distinct customers making their first-ever purchase in the period. Core acquisition metric.',
1379
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS],
1043
1380
  },
1044
1381
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS]: {
1045
1382
  title: 'Returning Customers',
@@ -1050,11 +1387,15 @@ exports.ORDERS_MEASURES_MAP = {
1050
1387
  avgSuffix: '',
1051
1388
  icon: 'user-check',
1052
1389
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMERS,
1053
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1390
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1391
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
1054
1392
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1055
1393
  decimalPlaces: 0,
1056
1394
  useCompactNotation: false,
1057
1395
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1396
+ shortTitle: 'Ret. Customers',
1397
+ tooltip: 'The number of distinct customers who have ordered before and purchased again in the period. Core retention metric.',
1398
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMERS, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COUNT, measures_js_1.MEASURE.ORDERS_UNIQUE_CUSTOMERS],
1058
1399
  },
1059
1400
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE]: {
1060
1401
  title: 'NC Gross Revenue Rate',
@@ -1065,11 +1406,17 @@ exports.ORDERS_MEASURES_MAP = {
1065
1406
  avgSuffix: '%',
1066
1407
  icon: 'percent',
1067
1408
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE,
1068
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1409
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1410
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
1069
1411
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1070
1412
  decimalPlaces: 2,
1071
1413
  useCompactNotation: false,
1072
1414
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1415
+ shortTitle: 'NC Gross Rate',
1416
+ tooltip: 'New customer gross revenue as a share of total gross revenue. Shows how much of top-line sales comes from first-time buyers.',
1417
+ formulaDisplay: 'NC Gross Revenue ÷ Gross Revenue × 100',
1418
+ formula: 'nc_gross_revenue / gross_revenue * 100',
1419
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
1073
1420
  },
1074
1421
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE]: {
1075
1422
  title: 'RC Gross Revenue Rate',
@@ -1080,11 +1427,17 @@ exports.ORDERS_MEASURES_MAP = {
1080
1427
  avgSuffix: '%',
1081
1428
  icon: 'percent',
1082
1429
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_RATE,
1083
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1430
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1431
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_CUSTOMER_SEGMENTS,
1084
1432
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1085
1433
  decimalPlaces: 2,
1086
1434
  useCompactNotation: false,
1087
1435
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1436
+ shortTitle: 'RC Gross Rate',
1437
+ tooltip: 'Returning customer gross revenue as a share of total gross revenue. High values indicate a retention-driven revenue base.',
1438
+ formulaDisplay: 'RC Gross Revenue ÷ Gross Revenue × 100',
1439
+ formula: 'rc_gross_revenue / gross_revenue * 100',
1440
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
1088
1441
  },
1089
1442
  [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE]: {
1090
1443
  title: 'Refund Amount (by Refund Date)',
@@ -1095,11 +1448,15 @@ exports.ORDERS_MEASURES_MAP = {
1095
1448
  avgSuffix: '',
1096
1449
  icon: 'rotate-ccw',
1097
1450
  measure: measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE,
1098
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1451
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1452
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1099
1453
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1100
1454
  decimalPlaces: 2,
1101
1455
  useCompactNotation: true,
1102
1456
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1457
+ shortTitle: 'Refund by Date',
1458
+ tooltip: 'Refund amounts attributed to the date the refund was issued. Use this to track when refunds actually hit, not when orders were placed.',
1459
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_GROSS_RATE],
1103
1460
  },
1104
1461
  [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE]: {
1105
1462
  title: 'Refund Amount (by Order Date)',
@@ -1110,11 +1467,15 @@ exports.ORDERS_MEASURES_MAP = {
1110
1467
  avgSuffix: '',
1111
1468
  icon: 'rotate-ccw',
1112
1469
  measure: measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_ORDER_DATE,
1113
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1470
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1471
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1114
1472
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1115
1473
  decimalPlaces: 2,
1116
1474
  useCompactNotation: true,
1117
1475
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1476
+ shortTitle: 'Refund by Order',
1477
+ tooltip: 'Refund amounts attributed to the original order date. Useful for cohort analysis and understanding which order batches had high returns.',
1478
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_AMOUNT_BY_REFUND_DATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_REFUND_NET_RATE],
1118
1479
  },
1119
1480
  [measures_js_1.MEASURE.ORDERS_REFUND_GROSS_RATE]: {
1120
1481
  title: 'Refund Gross Rate',
@@ -1125,11 +1486,17 @@ exports.ORDERS_MEASURES_MAP = {
1125
1486
  avgSuffix: '%',
1126
1487
  icon: 'percent',
1127
1488
  measure: measures_js_1.MEASURE.ORDERS_REFUND_GROSS_RATE,
1128
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1489
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1490
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1129
1491
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1130
1492
  decimalPlaces: 2,
1131
1493
  useCompactNotation: false,
1132
1494
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1495
+ shortTitle: 'Refund Gross %',
1496
+ tooltip: 'Total refunds as a percentage of gross revenue. Shows what portion of sales value is being returned.',
1497
+ formulaDisplay: 'Refunds ÷ Gross Revenue × 100',
1498
+ formula: 'refunds / gross_revenue * 100',
1499
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_NET_RATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE],
1133
1500
  },
1134
1501
  [measures_js_1.MEASURE.ORDERS_REFUND_NET_RATE]: {
1135
1502
  title: 'Refund Net Rate',
@@ -1140,11 +1507,17 @@ exports.ORDERS_MEASURES_MAP = {
1140
1507
  avgSuffix: '%',
1141
1508
  icon: 'percent',
1142
1509
  measure: measures_js_1.MEASURE.ORDERS_REFUND_NET_RATE,
1143
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1510
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1511
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1144
1512
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1145
1513
  decimalPlaces: 2,
1146
1514
  useCompactNotation: false,
1147
1515
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1516
+ shortTitle: 'Refund Net %',
1517
+ tooltip: 'Total refunds as a percentage of net revenue. A higher rate here vs. gross rate means discounts compound the refund impact.',
1518
+ formulaDisplay: 'Refunds ÷ Net Revenue × 100',
1519
+ formula: 'refunds / net_revenue * 100',
1520
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_GROSS_RATE, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
1148
1521
  },
1149
1522
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_COUNT]: {
1150
1523
  title: 'Discount Count',
@@ -1155,11 +1528,14 @@ exports.ORDERS_MEASURES_MAP = {
1155
1528
  avgSuffix: '',
1156
1529
  icon: 'tag',
1157
1530
  measure: measures_js_1.MEASURE.ORDERS_DISCOUNT_COUNT,
1158
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1531
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1532
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1159
1533
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1160
1534
  decimalPlaces: 0,
1161
1535
  useCompactNotation: false,
1162
1536
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1537
+ tooltip: 'The number of orders that had at least one discount applied. Compare to total orders to gauge discount usage frequency.',
1538
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_COUNT],
1163
1539
  },
1164
1540
  [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE]: {
1165
1541
  title: 'Discount Gross Rate',
@@ -1170,11 +1546,17 @@ exports.ORDERS_MEASURES_MAP = {
1170
1546
  avgSuffix: '%',
1171
1547
  icon: 'percent',
1172
1548
  measure: measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE,
1173
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1549
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1550
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1174
1551
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1175
1552
  decimalPlaces: 2,
1176
1553
  useCompactNotation: false,
1177
1554
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1555
+ shortTitle: 'Disc. Gross Rate',
1556
+ tooltip: 'Total discounts as a share of gross revenue. Tracks how aggressively promotional pricing is eroding top-line sales.',
1557
+ formulaDisplay: 'Discounts ÷ Gross Revenue × 100',
1558
+ formula: 'discounts / gross_revenue * 100',
1559
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE],
1178
1560
  },
1179
1561
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE]: {
1180
1562
  title: 'NC Discount Gross Rate',
@@ -1185,11 +1567,17 @@ exports.ORDERS_MEASURES_MAP = {
1185
1567
  avgSuffix: '%',
1186
1568
  icon: 'percent',
1187
1569
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE,
1188
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1570
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1571
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1189
1572
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1190
1573
  decimalPlaces: 2,
1191
1574
  useCompactNotation: false,
1192
1575
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1576
+ shortTitle: 'NC Disc. Gross',
1577
+ tooltip: 'New customer discounts as a share of new customer gross revenue. High rates suggest heavy promotion to drive acquisition.',
1578
+ formulaDisplay: 'NC Discounts ÷ NC Gross Revenue × 100',
1579
+ formula: 'nc_discounts / nc_gross_revenue * 100',
1580
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_REVENUE],
1193
1581
  },
1194
1582
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE]: {
1195
1583
  title: 'RC Discount Gross Rate',
@@ -1200,11 +1588,17 @@ exports.ORDERS_MEASURES_MAP = {
1200
1588
  avgSuffix: '%',
1201
1589
  icon: 'percent',
1202
1590
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE,
1203
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1591
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1592
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1204
1593
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1205
1594
  decimalPlaces: 2,
1206
1595
  useCompactNotation: false,
1207
1596
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1597
+ shortTitle: 'RC Disc. Gross',
1598
+ tooltip: 'Returning customer discounts as a share of returning customer gross revenue. High rates may indicate loyalty discounts cutting into repeat margins.',
1599
+ formulaDisplay: 'RC Discounts ÷ RC Gross Revenue × 100',
1600
+ formula: 'rc_discounts / rc_gross_revenue * 100',
1601
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_REVENUE],
1208
1602
  },
1209
1603
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE]: {
1210
1604
  title: 'NC Discount Order Rate',
@@ -1215,11 +1609,17 @@ exports.ORDERS_MEASURES_MAP = {
1215
1609
  avgSuffix: '%',
1216
1610
  icon: 'percent',
1217
1611
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE,
1218
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1612
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1613
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1219
1614
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1220
1615
  decimalPlaces: 2,
1221
1616
  useCompactNotation: false,
1222
1617
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1618
+ shortTitle: 'NC Disc. Order %',
1619
+ tooltip: 'The share of new customer orders that used a discount code or promotion. High values show how dependent acquisition is on discounting.',
1620
+ formulaDisplay: 'NC Discounted Orders ÷ NC Orders × 100',
1621
+ formula: 'nc_discounted_order_count / nc_order_count * 100',
1622
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_DISCOUNT_COUNT],
1223
1623
  },
1224
1624
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE]: {
1225
1625
  title: 'RC Discount Order Rate',
@@ -1230,11 +1630,17 @@ exports.ORDERS_MEASURES_MAP = {
1230
1630
  avgSuffix: '%',
1231
1631
  icon: 'percent',
1232
1632
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_ORDER_RATE,
1233
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1633
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1634
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1234
1635
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1235
1636
  decimalPlaces: 2,
1236
1637
  useCompactNotation: false,
1237
1638
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1639
+ shortTitle: 'RC Disc. Order %',
1640
+ tooltip: 'The share of returning customer orders that used a discount. Elevated values may signal discount dependency in retention.',
1641
+ formulaDisplay: 'RC Discounted Orders ÷ RC Orders × 100',
1642
+ formula: 'rc_discounted_order_count / rc_order_count * 100',
1643
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_DISCOUNT_ORDER_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_DISCOUNT_GROSS_RATE, measures_js_1.MEASURE.ORDERS_DISCOUNT_COUNT],
1238
1644
  },
1239
1645
  [measures_js_1.MEASURE.ORDERS_REFUND_PLUS_DISCOUNT]: {
1240
1646
  title: 'Refund + Discount',
@@ -1245,11 +1651,17 @@ exports.ORDERS_MEASURES_MAP = {
1245
1651
  avgSuffix: '',
1246
1652
  icon: 'trending-down',
1247
1653
  measure: measures_js_1.MEASURE.ORDERS_REFUND_PLUS_DISCOUNT,
1248
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1654
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1655
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1249
1656
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1250
1657
  decimalPlaces: 2,
1251
1658
  useCompactNotation: true,
1252
1659
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1660
+ shortTitle: 'Refund + Disc.',
1661
+ tooltip: 'The combined dollar value of refunds and discounts. Represents the total revenue leakage from gross sales.',
1662
+ formulaDisplay: 'Refunds + Discounts',
1663
+ formula: 'refunds + discounts',
1664
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_DISCOUNTS, measures_js_1.MEASURE.ORDERS_NET_REVENUE],
1253
1665
  },
1254
1666
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
1255
1667
  title: 'NC Refund + Discount',
@@ -1260,11 +1672,17 @@ exports.ORDERS_MEASURES_MAP = {
1260
1672
  avgSuffix: '',
1261
1673
  icon: 'trending-down',
1262
1674
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT,
1263
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1675
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1676
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1264
1677
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1265
1678
  decimalPlaces: 2,
1266
1679
  useCompactNotation: true,
1267
1680
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1681
+ shortTitle: 'NC Ref+Disc',
1682
+ tooltip: 'Combined refunds and discounts for new customer orders. Reflects the total revenue given back from first-time buyer transactions.',
1683
+ formulaDisplay: 'NC Refunds + NC Discounts',
1684
+ formula: 'nc_refunds + nc_discounts',
1685
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_REVENUE],
1268
1686
  },
1269
1687
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT]: {
1270
1688
  title: 'RC Refund + Discount',
@@ -1275,11 +1693,17 @@ exports.ORDERS_MEASURES_MAP = {
1275
1693
  avgSuffix: '',
1276
1694
  icon: 'trending-down',
1277
1695
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_REFUND_PLUS_DISCOUNT,
1278
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1696
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1697
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1279
1698
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1280
1699
  decimalPlaces: 2,
1281
1700
  useCompactNotation: true,
1282
1701
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1702
+ shortTitle: 'RC Ref+Disc',
1703
+ tooltip: 'Combined refunds and discounts for returning customer orders.',
1704
+ formulaDisplay: 'RC Refunds + RC Discounts',
1705
+ formula: 'rc_refunds + rc_discounts',
1706
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_REFUND_PLUS_DISCOUNT, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_REVENUE],
1283
1707
  },
1284
1708
  [measures_js_1.MEASURE.ORDERS_SUBTOTAL]: {
1285
1709
  title: 'Subtotal',
@@ -1290,11 +1714,14 @@ exports.ORDERS_MEASURES_MAP = {
1290
1714
  avgSuffix: '',
1291
1715
  icon: 'dollar-sign',
1292
1716
  measure: measures_js_1.MEASURE.ORDERS_SUBTOTAL,
1293
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1717
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1718
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
1294
1719
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1295
1720
  decimalPlaces: 2,
1296
1721
  useCompactNotation: true,
1297
1722
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1723
+ tooltip: 'The order subtotal before shipping and taxes are added. Reflects the product value customers commit to at checkout.',
1724
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_NET_PLUS_SHIPPING, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1298
1725
  },
1299
1726
  [measures_js_1.MEASURE.ORDERS_NET_PLUS_SHIPPING]: {
1300
1727
  title: 'Net + Shipping',
@@ -1305,11 +1732,17 @@ exports.ORDERS_MEASURES_MAP = {
1305
1732
  avgSuffix: '',
1306
1733
  icon: 'dollar-sign',
1307
1734
  measure: measures_js_1.MEASURE.ORDERS_NET_PLUS_SHIPPING,
1308
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1735
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1736
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_REVENUE,
1309
1737
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1310
1738
  decimalPlaces: 2,
1311
1739
  useCompactNotation: true,
1312
1740
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1741
+ shortTitle: 'Net + Ship.',
1742
+ tooltip: 'Net revenue plus shipping collected. Useful for businesses where shipping is a meaningful revenue contributor.',
1743
+ formulaDisplay: 'Net Revenue + Shipping',
1744
+ formula: 'net_revenue + shipping',
1745
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_REVENUE, measures_js_1.MEASURE.ORDERS_SHIPPING, measures_js_1.MEASURE.ORDERS_SUBTOTAL],
1313
1746
  },
1314
1747
  [measures_js_1.MEASURE.ORDERS_CANCELLED_COUNT]: {
1315
1748
  title: 'Cancelled Orders',
@@ -1320,11 +1753,15 @@ exports.ORDERS_MEASURES_MAP = {
1320
1753
  avgSuffix: '',
1321
1754
  icon: 'x-circle',
1322
1755
  measure: measures_js_1.MEASURE.ORDERS_CANCELLED_COUNT,
1323
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1756
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1757
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1324
1758
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1325
1759
  decimalPlaces: 0,
1326
1760
  useCompactNotation: false,
1327
1761
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1762
+ shortTitle: 'Cancellations',
1763
+ tooltip: 'The number of orders that were cancelled before fulfillment. High counts may indicate checkout friction or inventory issues.',
1764
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CANCELLED_AMOUNT, measures_js_1.MEASURE.ORDERS_COUNT, measures_js_1.MEASURE.ORDERS_REFUND_COUNT],
1328
1765
  },
1329
1766
  [measures_js_1.MEASURE.ORDERS_CANCELLED_AMOUNT]: {
1330
1767
  title: 'Cancelled Amount',
@@ -1335,11 +1772,15 @@ exports.ORDERS_MEASURES_MAP = {
1335
1772
  avgSuffix: '',
1336
1773
  icon: 'x-circle',
1337
1774
  measure: measures_js_1.MEASURE.ORDERS_CANCELLED_AMOUNT,
1338
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1775
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
1776
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_ADJUSTMENTS,
1339
1777
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1340
1778
  decimalPlaces: 2,
1341
1779
  useCompactNotation: true,
1342
1780
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1781
+ shortTitle: 'Cancelled $',
1782
+ tooltip: 'The total dollar value of cancelled orders. Represents potential revenue that was lost before fulfillment.',
1783
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_CANCELLED_COUNT, measures_js_1.MEASURE.ORDERS_REFUNDS, measures_js_1.MEASURE.ORDERS_TOTAL_REVENUE],
1343
1784
  },
1344
1785
  [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN]: {
1345
1786
  title: 'Gross Product Margin',
@@ -1350,11 +1791,15 @@ exports.ORDERS_MEASURES_MAP = {
1350
1791
  avgSuffix: '',
1351
1792
  icon: 'trending-up',
1352
1793
  measure: measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN,
1353
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1794
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1795
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1354
1796
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1355
1797
  decimalPlaces: 2,
1356
1798
  useCompactNotation: true,
1357
1799
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1800
+ shortTitle: 'Gross Prod. Margin',
1801
+ tooltip: 'Gross margin calculated at the product level, before order-level adjustments like shipping or taxes.',
1802
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
1358
1803
  },
1359
1804
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
1360
1805
  title: 'NC Gross Product Margin',
@@ -1365,11 +1810,15 @@ exports.ORDERS_MEASURES_MAP = {
1365
1810
  avgSuffix: '',
1366
1811
  icon: 'trending-up',
1367
1812
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN,
1368
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1813
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1814
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1369
1815
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1370
1816
  decimalPlaces: 2,
1371
1817
  useCompactNotation: true,
1372
1818
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1819
+ shortTitle: 'NC Gross Prod. Mg',
1820
+ tooltip: 'Product-level gross margin from new customer orders.',
1821
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN],
1373
1822
  },
1374
1823
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN]: {
1375
1824
  title: 'RC Gross Product Margin',
@@ -1380,11 +1829,15 @@ exports.ORDERS_MEASURES_MAP = {
1380
1829
  avgSuffix: '',
1381
1830
  icon: 'trending-up',
1382
1831
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN,
1383
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1832
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1833
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1384
1834
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1385
1835
  decimalPlaces: 2,
1386
1836
  useCompactNotation: true,
1387
1837
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1838
+ shortTitle: 'RC Gross Prod. Mg',
1839
+ tooltip: 'Product-level gross margin from returning customer orders.',
1840
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN],
1388
1841
  },
1389
1842
  [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
1390
1843
  title: 'Gross Product Margin / Gross Rate',
@@ -1395,11 +1848,17 @@ exports.ORDERS_MEASURES_MAP = {
1395
1848
  avgSuffix: '%',
1396
1849
  icon: 'percent',
1397
1850
  measure: measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE,
1398
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1851
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1852
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1399
1853
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1400
1854
  decimalPlaces: 2,
1401
1855
  useCompactNotation: false,
1402
1856
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1857
+ shortTitle: 'GPM / Gross %',
1858
+ tooltip: 'Gross product margin as a share of gross revenue. Shows how efficiently products are priced relative to their costs.',
1859
+ formulaDisplay: 'Gross Product Margin ÷ Gross Revenue × 100',
1860
+ formula: 'gross_product_margin / gross_revenue * 100',
1861
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
1403
1862
  },
1404
1863
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
1405
1864
  title: 'NC Gross Product Margin / Gross Rate',
@@ -1410,11 +1869,17 @@ exports.ORDERS_MEASURES_MAP = {
1410
1869
  avgSuffix: '%',
1411
1870
  icon: 'percent',
1412
1871
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
1413
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1872
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1873
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1414
1874
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1415
1875
  decimalPlaces: 2,
1416
1876
  useCompactNotation: false,
1417
1877
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1878
+ shortTitle: 'NC GPM/Gross %',
1879
+ tooltip: 'New customer gross product margin as a share of their gross revenue.',
1880
+ formulaDisplay: 'NC Gross Product Margin ÷ NC Gross Revenue × 100',
1881
+ formula: 'nc_gross_product_margin / nc_gross_revenue * 100',
1882
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
1418
1883
  },
1419
1884
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE]: {
1420
1885
  title: 'RC Gross Product Margin / Gross Rate',
@@ -1425,11 +1890,17 @@ exports.ORDERS_MEASURES_MAP = {
1425
1890
  avgSuffix: '%',
1426
1891
  icon: 'percent',
1427
1892
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE,
1428
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1893
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1894
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1429
1895
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1430
1896
  decimalPlaces: 2,
1431
1897
  useCompactNotation: false,
1432
1898
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1899
+ shortTitle: 'RC GPM/Gross %',
1900
+ tooltip: 'Returning customer gross product margin as a share of their gross revenue.',
1901
+ formulaDisplay: 'RC Gross Product Margin ÷ RC Gross Revenue × 100',
1902
+ formula: 'rc_gross_product_margin / rc_gross_revenue * 100',
1903
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_GROSS_RATE],
1433
1904
  },
1434
1905
  [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE]: {
1435
1906
  title: 'Gross Product Margin / Net Rate',
@@ -1440,11 +1911,17 @@ exports.ORDERS_MEASURES_MAP = {
1440
1911
  avgSuffix: '%',
1441
1912
  icon: 'percent',
1442
1913
  measure: measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE,
1443
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1914
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1915
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1444
1916
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1445
1917
  decimalPlaces: 2,
1446
1918
  useCompactNotation: false,
1447
1919
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1920
+ shortTitle: 'GPM / Net %',
1921
+ tooltip: 'Gross product margin as a share of net revenue (after discounts and refunds).',
1922
+ formulaDisplay: 'Gross Product Margin ÷ Net Revenue × 100',
1923
+ formula: 'gross_product_margin / net_revenue * 100',
1924
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
1448
1925
  },
1449
1926
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
1450
1927
  title: 'NC Gross Product Margin / Net Rate',
@@ -1455,11 +1932,17 @@ exports.ORDERS_MEASURES_MAP = {
1455
1932
  avgSuffix: '%',
1456
1933
  icon: 'percent',
1457
1934
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
1458
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1935
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1936
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1459
1937
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1460
1938
  decimalPlaces: 2,
1461
1939
  useCompactNotation: false,
1462
1940
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1941
+ shortTitle: 'NC GPM/Net %',
1942
+ tooltip: 'New customer gross product margin as a share of their net revenue.',
1943
+ formulaDisplay: 'NC Gross Product Margin ÷ NC Net Revenue × 100',
1944
+ formula: 'nc_gross_product_margin / nc_net_revenue * 100',
1945
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
1463
1946
  },
1464
1947
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE]: {
1465
1948
  title: 'RC Gross Product Margin / Net Rate',
@@ -1470,11 +1953,17 @@ exports.ORDERS_MEASURES_MAP = {
1470
1953
  avgSuffix: '%',
1471
1954
  icon: 'percent',
1472
1955
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE,
1473
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1956
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1957
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1474
1958
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1475
1959
  decimalPlaces: 2,
1476
1960
  useCompactNotation: false,
1477
1961
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1962
+ shortTitle: 'RC GPM/Net %',
1963
+ tooltip: 'Returning customer gross product margin as a share of their net revenue.',
1964
+ formulaDisplay: 'RC Gross Product Margin ÷ RC Net Revenue × 100',
1965
+ formula: 'rc_gross_product_margin / rc_net_revenue * 100',
1966
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_PRODUCT_MARGIN_NET_RATE],
1478
1967
  },
1479
1968
  [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN]: {
1480
1969
  title: 'Net Product Margin',
@@ -1485,11 +1974,15 @@ exports.ORDERS_MEASURES_MAP = {
1485
1974
  avgSuffix: '',
1486
1975
  icon: 'trending-up',
1487
1976
  measure: measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN,
1488
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1977
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1978
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1489
1979
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1490
1980
  decimalPlaces: 2,
1491
1981
  useCompactNotation: true,
1492
1982
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
1983
+ shortTitle: 'Net Prod. Margin',
1984
+ tooltip: 'Net margin calculated at the product level after discounts and refunds, but before order-level fees.',
1985
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE],
1493
1986
  },
1494
1987
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN]: {
1495
1988
  title: 'NC Net Product Margin',
@@ -1500,11 +1993,15 @@ exports.ORDERS_MEASURES_MAP = {
1500
1993
  avgSuffix: '',
1501
1994
  icon: 'trending-up',
1502
1995
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN,
1503
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
1996
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
1997
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1504
1998
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1505
1999
  decimalPlaces: 2,
1506
2000
  useCompactNotation: true,
1507
2001
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2002
+ shortTitle: 'NC Net Prod. Mg',
2003
+ tooltip: 'Product-level net margin from new customer orders after discounts and refunds.',
2004
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN],
1508
2005
  },
1509
2006
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN]: {
1510
2007
  title: 'RC Net Product Margin',
@@ -1515,11 +2012,15 @@ exports.ORDERS_MEASURES_MAP = {
1515
2012
  avgSuffix: '',
1516
2013
  icon: 'trending-up',
1517
2014
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN,
1518
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2015
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2016
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1519
2017
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1520
2018
  decimalPlaces: 2,
1521
2019
  useCompactNotation: true,
1522
2020
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2021
+ shortTitle: 'RC Net Prod. Mg',
2022
+ tooltip: 'Product-level net margin from returning customer orders after discounts and refunds.',
2023
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN],
1523
2024
  },
1524
2025
  [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE]: {
1525
2026
  title: 'Net Product Margin / Gross Rate',
@@ -1530,11 +2031,17 @@ exports.ORDERS_MEASURES_MAP = {
1530
2031
  avgSuffix: '%',
1531
2032
  icon: 'percent',
1532
2033
  measure: measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE,
1533
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2034
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2035
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1534
2036
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1535
2037
  decimalPlaces: 2,
1536
2038
  useCompactNotation: false,
1537
2039
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2040
+ shortTitle: 'NPM / Gross %',
2041
+ tooltip: 'Net product margin as a share of gross revenue.',
2042
+ formulaDisplay: 'Net Product Margin ÷ Gross Revenue × 100',
2043
+ formula: 'net_product_margin / gross_revenue * 100',
2044
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_GROSS_RATE],
1538
2045
  },
1539
2046
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
1540
2047
  title: 'NC Net Product Margin / Gross Rate',
@@ -1545,11 +2052,17 @@ exports.ORDERS_MEASURES_MAP = {
1545
2052
  avgSuffix: '%',
1546
2053
  icon: 'percent',
1547
2054
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
1548
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2055
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2056
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1549
2057
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1550
2058
  decimalPlaces: 2,
1551
2059
  useCompactNotation: false,
1552
2060
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2061
+ shortTitle: 'NC NPM/Gross %',
2062
+ tooltip: 'New customer net product margin as a share of their gross revenue.',
2063
+ formulaDisplay: 'NC Net Product Margin ÷ NC Gross Revenue × 100',
2064
+ formula: 'nc_net_product_margin / nc_gross_revenue * 100',
2065
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
1553
2066
  },
1554
2067
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE]: {
1555
2068
  title: 'RC Net Product Margin / Gross Rate',
@@ -1560,11 +2073,17 @@ exports.ORDERS_MEASURES_MAP = {
1560
2073
  avgSuffix: '%',
1561
2074
  icon: 'percent',
1562
2075
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE,
1563
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2076
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2077
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1564
2078
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1565
2079
  decimalPlaces: 2,
1566
2080
  useCompactNotation: false,
1567
2081
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2082
+ shortTitle: 'RC NPM/Gross %',
2083
+ tooltip: 'Returning customer net product margin as a share of their gross revenue.',
2084
+ formulaDisplay: 'RC Net Product Margin ÷ RC Gross Revenue × 100',
2085
+ formula: 'rc_net_product_margin / rc_gross_revenue * 100',
2086
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_GROSS_RATE],
1568
2087
  },
1569
2088
  [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE]: {
1570
2089
  title: 'Net Product Margin / Net Rate',
@@ -1575,11 +2094,17 @@ exports.ORDERS_MEASURES_MAP = {
1575
2094
  avgSuffix: '%',
1576
2095
  icon: 'percent',
1577
2096
  measure: measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE,
1578
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2097
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2098
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1579
2099
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1580
2100
  decimalPlaces: 2,
1581
2101
  useCompactNotation: false,
1582
2102
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2103
+ shortTitle: 'NPM / Net %',
2104
+ tooltip: 'Net product margin as a share of net revenue. Shows the post-discount, post-refund product profit rate.',
2105
+ formulaDisplay: 'Net Product Margin ÷ Net Revenue × 100',
2106
+ formula: 'net_product_margin / net_revenue * 100',
2107
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_PRODUCT_MARGIN_NET_RATE],
1583
2108
  },
1584
2109
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
1585
2110
  title: 'NC Net Product Margin / Net Rate',
@@ -1590,11 +2115,17 @@ exports.ORDERS_MEASURES_MAP = {
1590
2115
  avgSuffix: '%',
1591
2116
  icon: 'percent',
1592
2117
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
1593
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2118
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2119
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1594
2120
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1595
2121
  decimalPlaces: 2,
1596
2122
  useCompactNotation: false,
1597
2123
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2124
+ shortTitle: 'NC NPM/Net %',
2125
+ tooltip: 'New customer net product margin as a share of their net revenue.',
2126
+ formulaDisplay: 'NC Net Product Margin ÷ NC Net Revenue × 100',
2127
+ formula: 'nc_net_product_margin / nc_net_revenue * 100',
2128
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
1598
2129
  },
1599
2130
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE]: {
1600
2131
  title: 'RC Net Product Margin / Net Rate',
@@ -1605,11 +2136,17 @@ exports.ORDERS_MEASURES_MAP = {
1605
2136
  avgSuffix: '%',
1606
2137
  icon: 'percent',
1607
2138
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE,
1608
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2139
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2140
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1609
2141
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1610
2142
  decimalPlaces: 2,
1611
2143
  useCompactNotation: false,
1612
2144
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2145
+ shortTitle: 'RC NPM/Net %',
2146
+ tooltip: 'Returning customer net product margin as a share of their net revenue.',
2147
+ formulaDisplay: 'RC Net Product Margin ÷ RC Net Revenue × 100',
2148
+ formula: 'rc_net_product_margin / rc_net_revenue * 100',
2149
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_PRODUCT_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_PRODUCT_MARGIN_NET_RATE],
1613
2150
  },
1614
2151
  [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE]: {
1615
2152
  title: 'Gross Margin / Gross Rate',
@@ -1620,11 +2157,17 @@ exports.ORDERS_MEASURES_MAP = {
1620
2157
  avgSuffix: '%',
1621
2158
  icon: 'percent',
1622
2159
  measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE,
1623
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2160
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2161
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1624
2162
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1625
2163
  decimalPlaces: 2,
1626
2164
  useCompactNotation: false,
1627
2165
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2166
+ shortTitle: 'GM / Gross %',
2167
+ tooltip: 'Gross margin (revenue minus COGS) as a percentage of gross revenue. The standard gross margin percentage metric.',
2168
+ formulaDisplay: 'Gross Margin ÷ Gross Revenue × 100',
2169
+ formula: 'gross_margin / gross_revenue * 100',
2170
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE],
1628
2171
  },
1629
2172
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
1630
2173
  title: 'NC Gross Margin / Gross Rate',
@@ -1635,11 +2178,17 @@ exports.ORDERS_MEASURES_MAP = {
1635
2178
  avgSuffix: '%',
1636
2179
  icon: 'percent',
1637
2180
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
1638
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2181
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2182
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1639
2183
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1640
2184
  decimalPlaces: 2,
1641
2185
  useCompactNotation: false,
1642
2186
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2187
+ shortTitle: 'NC GM/Gross %',
2188
+ tooltip: 'New customer gross margin as a share of their gross revenue.',
2189
+ formulaDisplay: 'NC Gross Margin ÷ NC Gross Revenue × 100',
2190
+ formula: 'nc_gross_margin / nc_gross_revenue * 100',
2191
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE],
1643
2192
  },
1644
2193
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE]: {
1645
2194
  title: 'RC Gross Margin / Gross Rate',
@@ -1650,11 +2199,17 @@ exports.ORDERS_MEASURES_MAP = {
1650
2199
  avgSuffix: '%',
1651
2200
  icon: 'percent',
1652
2201
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE,
1653
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2202
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2203
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1654
2204
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1655
2205
  decimalPlaces: 2,
1656
2206
  useCompactNotation: false,
1657
2207
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2208
+ shortTitle: 'RC GM/Gross %',
2209
+ tooltip: 'Returning customer gross margin as a share of their gross revenue.',
2210
+ formulaDisplay: 'RC Gross Margin ÷ RC Gross Revenue × 100',
2211
+ formula: 'rc_gross_margin / rc_gross_revenue * 100',
2212
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE],
1658
2213
  },
1659
2214
  [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE]: {
1660
2215
  title: 'Gross Margin / Net Rate',
@@ -1665,11 +2220,17 @@ exports.ORDERS_MEASURES_MAP = {
1665
2220
  avgSuffix: '%',
1666
2221
  icon: 'percent',
1667
2222
  measure: measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE,
1668
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2223
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2224
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1669
2225
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1670
2226
  decimalPlaces: 2,
1671
2227
  useCompactNotation: false,
1672
2228
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2229
+ shortTitle: 'GM / Net %',
2230
+ tooltip: 'Gross margin as a share of net revenue (after discounts and refunds). Typically higher than the gross rate due to the smaller denominator.',
2231
+ formulaDisplay: 'Gross Margin ÷ Net Revenue × 100',
2232
+ formula: 'gross_margin / net_revenue * 100',
2233
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN, measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE],
1673
2234
  },
1674
2235
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
1675
2236
  title: 'NC Gross Margin / Net Rate',
@@ -1680,11 +2241,17 @@ exports.ORDERS_MEASURES_MAP = {
1680
2241
  avgSuffix: '%',
1681
2242
  icon: 'percent',
1682
2243
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE,
1683
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2244
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2245
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1684
2246
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1685
2247
  decimalPlaces: 2,
1686
2248
  useCompactNotation: false,
1687
2249
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2250
+ shortTitle: 'NC GM/Net %',
2251
+ tooltip: 'New customer gross margin as a share of their net revenue.',
2252
+ formulaDisplay: 'NC Gross Margin ÷ NC Net Revenue × 100',
2253
+ formula: 'nc_gross_margin / nc_net_revenue * 100',
2254
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
1688
2255
  },
1689
2256
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE]: {
1690
2257
  title: 'RC Gross Margin / Net Rate',
@@ -1695,11 +2262,17 @@ exports.ORDERS_MEASURES_MAP = {
1695
2262
  avgSuffix: '%',
1696
2263
  icon: 'percent',
1697
2264
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_NET_RATE,
1698
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2265
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2266
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_GROSS_MARGIN,
1699
2267
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1700
2268
  decimalPlaces: 2,
1701
2269
  useCompactNotation: false,
1702
2270
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2271
+ shortTitle: 'RC GM/Net %',
2272
+ tooltip: 'Returning customer gross margin as a share of their net revenue.',
2273
+ formulaDisplay: 'RC Gross Margin ÷ RC Net Revenue × 100',
2274
+ formula: 'rc_gross_margin / rc_net_revenue * 100',
2275
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_GROSS_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_GROSS_MARGIN_GROSS_RATE],
1703
2276
  },
1704
2277
  [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE]: {
1705
2278
  title: 'Net Margin / Gross Rate',
@@ -1710,11 +2283,17 @@ exports.ORDERS_MEASURES_MAP = {
1710
2283
  avgSuffix: '%',
1711
2284
  icon: 'percent',
1712
2285
  measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE,
1713
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2286
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2287
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1714
2288
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1715
2289
  decimalPlaces: 2,
1716
2290
  useCompactNotation: false,
1717
2291
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2292
+ shortTitle: 'NM / Gross %',
2293
+ tooltip: 'Net margin (net revenue minus COGS) as a share of gross revenue. A conservative profitability rate that absorbs all revenue reductions.',
2294
+ formulaDisplay: 'Net Margin ÷ Gross Revenue × 100',
2295
+ formula: 'net_margin / gross_revenue * 100',
2296
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
1718
2297
  },
1719
2298
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
1720
2299
  title: 'NC Net Margin / Gross Rate',
@@ -1725,11 +2304,17 @@ exports.ORDERS_MEASURES_MAP = {
1725
2304
  avgSuffix: '%',
1726
2305
  icon: 'percent',
1727
2306
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE,
1728
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2307
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2308
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1729
2309
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1730
2310
  decimalPlaces: 2,
1731
2311
  useCompactNotation: false,
1732
2312
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2313
+ shortTitle: 'NC NM/Gross %',
2314
+ tooltip: 'New customer net margin as a share of their gross revenue.',
2315
+ formulaDisplay: 'NC Net Margin ÷ NC Gross Revenue × 100',
2316
+ formula: 'nc_net_margin / nc_gross_revenue * 100',
2317
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE],
1733
2318
  },
1734
2319
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE]: {
1735
2320
  title: 'RC Net Margin / Gross Rate',
@@ -1740,11 +2325,17 @@ exports.ORDERS_MEASURES_MAP = {
1740
2325
  avgSuffix: '%',
1741
2326
  icon: 'percent',
1742
2327
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE,
1743
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2328
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2329
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1744
2330
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1745
2331
  decimalPlaces: 2,
1746
2332
  useCompactNotation: false,
1747
2333
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2334
+ shortTitle: 'RC NM/Gross %',
2335
+ tooltip: 'Returning customer net margin as a share of their gross revenue.',
2336
+ formulaDisplay: 'RC Net Margin ÷ RC Gross Revenue × 100',
2337
+ formula: 'rc_net_margin / rc_gross_revenue * 100',
2338
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE],
1748
2339
  },
1749
2340
  [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE]: {
1750
2341
  title: 'Net Margin / Net Rate',
@@ -1755,11 +2346,17 @@ exports.ORDERS_MEASURES_MAP = {
1755
2346
  avgSuffix: '%',
1756
2347
  icon: 'percent',
1757
2348
  measure: measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE,
1758
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2349
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2350
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1759
2351
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1760
2352
  decimalPlaces: 2,
1761
2353
  useCompactNotation: false,
1762
2354
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2355
+ shortTitle: 'NM / Net %',
2356
+ tooltip: 'Net margin as a share of net revenue. This is the standard net margin percentage, showing profit after all product-level costs.',
2357
+ formulaDisplay: 'Net Margin ÷ Net Revenue × 100',
2358
+ formula: 'net_margin / net_revenue * 100',
2359
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NET_MARGIN, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
1763
2360
  },
1764
2361
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE]: {
1765
2362
  title: 'NC Net Margin / Net Rate',
@@ -1770,11 +2367,17 @@ exports.ORDERS_MEASURES_MAP = {
1770
2367
  avgSuffix: '%',
1771
2368
  icon: 'percent',
1772
2369
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE,
1773
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2370
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2371
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1774
2372
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1775
2373
  decimalPlaces: 2,
1776
2374
  useCompactNotation: false,
1777
2375
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2376
+ shortTitle: 'NC NM/Net %',
2377
+ tooltip: 'New customer net margin as a share of their net revenue.',
2378
+ formulaDisplay: 'NC Net Margin ÷ NC Net Revenue × 100',
2379
+ formula: 'nc_net_margin / nc_net_revenue * 100',
2380
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_GROSS_RATE],
1778
2381
  },
1779
2382
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE]: {
1780
2383
  title: 'RC Net Margin / Net Rate',
@@ -1785,11 +2388,17 @@ exports.ORDERS_MEASURES_MAP = {
1785
2388
  avgSuffix: '%',
1786
2389
  icon: 'percent',
1787
2390
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_NET_RATE,
1788
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2391
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2392
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_NET_MARGIN,
1789
2393
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1790
2394
  decimalPlaces: 2,
1791
2395
  useCompactNotation: false,
1792
2396
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2397
+ shortTitle: 'RC NM/Net %',
2398
+ tooltip: 'Returning customer net margin as a share of their net revenue.',
2399
+ formulaDisplay: 'RC Net Margin ÷ RC Net Revenue × 100',
2400
+ formula: 'rc_net_margin / rc_net_revenue * 100',
2401
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_NET_MARGIN_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_NET_MARGIN_GROSS_RATE],
1793
2402
  },
1794
2403
  [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE]: {
1795
2404
  title: 'COGS / Gross Rate',
@@ -1800,11 +2409,17 @@ exports.ORDERS_MEASURES_MAP = {
1800
2409
  avgSuffix: '%',
1801
2410
  icon: 'percent',
1802
2411
  measure: measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE,
1803
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2412
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2413
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
1804
2414
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1805
2415
  decimalPlaces: 2,
1806
2416
  useCompactNotation: false,
1807
2417
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2418
+ shortTitle: 'COGS/Gross %',
2419
+ tooltip: 'Cost of goods as a share of gross revenue. The complement of gross margin rate — COGS % + Gross Margin % = 100%.',
2420
+ formulaDisplay: 'COGS ÷ Gross Revenue × 100',
2421
+ formula: 'cogs / gross_revenue * 100',
2422
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_GROSS_RATE],
1808
2423
  },
1809
2424
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE]: {
1810
2425
  title: 'NC COGS / Gross Rate',
@@ -1815,11 +2430,17 @@ exports.ORDERS_MEASURES_MAP = {
1815
2430
  avgSuffix: '%',
1816
2431
  icon: 'percent',
1817
2432
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE,
1818
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2433
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2434
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
1819
2435
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1820
2436
  decimalPlaces: 2,
1821
2437
  useCompactNotation: false,
1822
2438
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2439
+ shortTitle: 'NC COGS/Gross %',
2440
+ tooltip: 'New customer COGS as a share of their gross revenue.',
2441
+ formulaDisplay: 'NC COGS ÷ NC Gross Revenue × 100',
2442
+ formula: 'nc_cogs / nc_gross_revenue * 100',
2443
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE],
1823
2444
  },
1824
2445
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE]: {
1825
2446
  title: 'RC COGS / Gross Rate',
@@ -1830,11 +2451,17 @@ exports.ORDERS_MEASURES_MAP = {
1830
2451
  avgSuffix: '%',
1831
2452
  icon: 'percent',
1832
2453
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE,
1833
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2454
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2455
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
1834
2456
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1835
2457
  decimalPlaces: 2,
1836
2458
  useCompactNotation: false,
1837
2459
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2460
+ shortTitle: 'RC COGS/Gross %',
2461
+ tooltip: 'Returning customer COGS as a share of their gross revenue.',
2462
+ formulaDisplay: 'RC COGS ÷ RC Gross Revenue × 100',
2463
+ formula: 'rc_cogs / rc_gross_revenue * 100',
2464
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE],
1838
2465
  },
1839
2466
  [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE]: {
1840
2467
  title: 'COGS / Net Rate',
@@ -1845,11 +2472,17 @@ exports.ORDERS_MEASURES_MAP = {
1845
2472
  avgSuffix: '%',
1846
2473
  icon: 'percent',
1847
2474
  measure: measures_js_1.MEASURE.ORDERS_COGS_NET_RATE,
1848
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2475
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2476
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
1849
2477
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1850
2478
  decimalPlaces: 2,
1851
2479
  useCompactNotation: false,
1852
2480
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2481
+ shortTitle: 'COGS/Net %',
2482
+ tooltip: 'COGS as a share of net revenue. Higher than gross rate because discounts and refunds reduce the denominator.',
2483
+ formulaDisplay: 'COGS ÷ Net Revenue × 100',
2484
+ formula: 'cogs / net_revenue * 100',
2485
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_GROSS_RATE, measures_js_1.MEASURE.ORDERS_COGS, measures_js_1.MEASURE.ORDERS_GROSS_MARGIN_NET_RATE],
1853
2486
  },
1854
2487
  [measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE]: {
1855
2488
  title: 'NC COGS / Net Rate',
@@ -1860,11 +2493,17 @@ exports.ORDERS_MEASURES_MAP = {
1860
2493
  avgSuffix: '%',
1861
2494
  icon: 'percent',
1862
2495
  measure: measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE,
1863
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2496
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2497
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
1864
2498
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1865
2499
  decimalPlaces: 2,
1866
2500
  useCompactNotation: false,
1867
2501
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2502
+ shortTitle: 'NC COGS/Net %',
2503
+ tooltip: 'New customer COGS as a share of their net revenue.',
2504
+ formulaDisplay: 'NC COGS ÷ NC Net Revenue × 100',
2505
+ formula: 'nc_cogs / nc_net_revenue * 100',
2506
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_GROSS_RATE],
1868
2507
  },
1869
2508
  [measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE]: {
1870
2509
  title: 'RC COGS / Net Rate',
@@ -1875,11 +2514,17 @@ exports.ORDERS_MEASURES_MAP = {
1875
2514
  avgSuffix: '%',
1876
2515
  icon: 'percent',
1877
2516
  measure: measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_NET_RATE,
1878
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2517
+ category: measure_categories_js_1.MEASURE_CATEGORY.PROFITABILITY,
2518
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.PROFITABILITY_COGS,
1879
2519
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1880
2520
  decimalPlaces: 2,
1881
2521
  useCompactNotation: false,
1882
2522
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2523
+ shortTitle: 'RC COGS/Net %',
2524
+ tooltip: 'Returning customer COGS as a share of their net revenue.',
2525
+ formulaDisplay: 'RC COGS ÷ RC Net Revenue × 100',
2526
+ formula: 'rc_cogs / rc_net_revenue * 100',
2527
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_NEW_CUSTOMER_COGS_NET_RATE, measures_js_1.MEASURE.ORDERS_RETURNING_CUSTOMER_COGS_GROSS_RATE],
1883
2528
  },
1884
2529
  [measures_js_1.MEASURE.ORDERS_LTV]: {
1885
2530
  title: 'Lifetime Value',
@@ -1890,11 +2535,15 @@ exports.ORDERS_MEASURES_MAP = {
1890
2535
  avgSuffix: '',
1891
2536
  icon: 'dollar-sign',
1892
2537
  measure: measures_js_1.MEASURE.ORDERS_LTV,
1893
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2538
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2539
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_METRICS,
1894
2540
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1895
2541
  decimalPlaces: 2,
1896
2542
  useCompactNotation: true,
1897
2543
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2544
+ shortTitle: 'LTV',
2545
+ tooltip: 'The average total revenue generated per customer over their entire purchase history. Higher LTV justifies greater acquisition spend.',
2546
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV_90, measures_js_1.MEASURE.ORDERS_LTV_180, measures_js_1.MEASURE.ORDERS_LTV_365, measures_js_1.MEASURE.ORDERS_AVG_ORDERS_PER_CUSTOMER],
1898
2547
  },
1899
2548
  [measures_js_1.MEASURE.ORDERS_LTV_90]: {
1900
2549
  title: 'LTV 90d',
@@ -1905,11 +2554,14 @@ exports.ORDERS_MEASURES_MAP = {
1905
2554
  avgSuffix: '',
1906
2555
  icon: 'dollar-sign',
1907
2556
  measure: measures_js_1.MEASURE.ORDERS_LTV_90,
1908
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2557
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2558
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_METRICS,
1909
2559
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1910
2560
  decimalPlaces: 2,
1911
2561
  useCompactNotation: true,
1912
2562
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2563
+ tooltip: 'Average revenue per customer within 90 days of their first purchase. Useful for evaluating short-term payback on acquisition.',
2564
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV, measures_js_1.MEASURE.ORDERS_LTV_180, measures_js_1.MEASURE.ORDERS_LTV_365],
1913
2565
  },
1914
2566
  [measures_js_1.MEASURE.ORDERS_LTV_180]: {
1915
2567
  title: 'LTV 180d',
@@ -1920,11 +2572,14 @@ exports.ORDERS_MEASURES_MAP = {
1920
2572
  avgSuffix: '',
1921
2573
  icon: 'dollar-sign',
1922
2574
  measure: measures_js_1.MEASURE.ORDERS_LTV_180,
1923
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2575
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2576
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_METRICS,
1924
2577
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1925
2578
  decimalPlaces: 2,
1926
2579
  useCompactNotation: true,
1927
2580
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2581
+ tooltip: 'Average revenue per customer within 180 days of their first purchase. Captures two purchase cycles for most repeat-buy categories.',
2582
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV, measures_js_1.MEASURE.ORDERS_LTV_90, measures_js_1.MEASURE.ORDERS_LTV_365],
1928
2583
  },
1929
2584
  [measures_js_1.MEASURE.ORDERS_LTV_365]: {
1930
2585
  title: 'LTV 365d',
@@ -1935,11 +2590,14 @@ exports.ORDERS_MEASURES_MAP = {
1935
2590
  avgSuffix: '',
1936
2591
  icon: 'dollar-sign',
1937
2592
  measure: measures_js_1.MEASURE.ORDERS_LTV_365,
1938
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2593
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2594
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_METRICS,
1939
2595
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1940
2596
  decimalPlaces: 2,
1941
2597
  useCompactNotation: true,
1942
2598
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2599
+ tooltip: 'Average revenue per customer in the first full year after acquisition. A standard benchmark for paid acquisition payback periods.',
2600
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_LTV, measures_js_1.MEASURE.ORDERS_LTV_90, measures_js_1.MEASURE.ORDERS_LTV_180],
1943
2601
  },
1944
2602
  [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE]: {
1945
2603
  title: 'Cohort Gross Revenue',
@@ -1950,11 +2608,15 @@ exports.ORDERS_MEASURES_MAP = {
1950
2608
  avgSuffix: '',
1951
2609
  icon: 'dollar-sign',
1952
2610
  measure: measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE,
1953
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2611
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2612
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
1954
2613
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1955
2614
  decimalPlaces: 2,
1956
2615
  useCompactNotation: true,
1957
2616
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2617
+ shortTitle: 'Cohort Gross Rev',
2618
+ tooltip: 'Cumulative gross revenue generated by a customer cohort over time. Used for LTV cohort analysis across acquisition periods.',
2619
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_AOV, measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS],
1958
2620
  },
1959
2621
  [measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE]: {
1960
2622
  title: 'Cohort Net Revenue',
@@ -1965,11 +2627,15 @@ exports.ORDERS_MEASURES_MAP = {
1965
2627
  avgSuffix: '',
1966
2628
  icon: 'dollar-sign',
1967
2629
  measure: measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE,
1968
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2630
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2631
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
1969
2632
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1970
2633
  decimalPlaces: 2,
1971
2634
  useCompactNotation: true,
1972
2635
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2636
+ shortTitle: 'Cohort Net Rev',
2637
+ tooltip: 'Cumulative net revenue (after discounts and refunds) from a customer cohort over time.',
2638
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_AOV, measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS],
1973
2639
  },
1974
2640
  [measures_js_1.MEASURE.ORDERS_COHORT_NETT_REVENUE]: {
1975
2641
  title: 'Cohort Nett Revenue',
@@ -1980,11 +2646,15 @@ exports.ORDERS_MEASURES_MAP = {
1980
2646
  avgSuffix: '',
1981
2647
  icon: 'dollar-sign',
1982
2648
  measure: measures_js_1.MEASURE.ORDERS_COHORT_NETT_REVENUE,
1983
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2649
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2650
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
1984
2651
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1985
2652
  decimalPlaces: 2,
1986
2653
  useCompactNotation: true,
1987
2654
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2655
+ shortTitle: 'Cohort Nett Rev',
2656
+ tooltip: 'Cumulative nett revenue (net of taxes) per cohort over time.',
2657
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_NETTS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_NETS_REVENUE],
1988
2658
  },
1989
2659
  [measures_js_1.MEASURE.ORDERS_COHORT_NETTS_REVENUE]: {
1990
2660
  title: 'Cohort Netts Revenue',
@@ -1995,11 +2665,15 @@ exports.ORDERS_MEASURES_MAP = {
1995
2665
  avgSuffix: '',
1996
2666
  icon: 'dollar-sign',
1997
2667
  measure: measures_js_1.MEASURE.ORDERS_COHORT_NETTS_REVENUE,
1998
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2668
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2669
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
1999
2670
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2000
2671
  decimalPlaces: 2,
2001
2672
  useCompactNotation: true,
2002
2673
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2674
+ shortTitle: 'Cohort Netts Rev',
2675
+ tooltip: 'Cumulative netts revenue (net of taxes and shipping) per cohort over time.',
2676
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_NETT_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_NETS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE],
2003
2677
  },
2004
2678
  [measures_js_1.MEASURE.ORDERS_COHORT_NETS_REVENUE]: {
2005
2679
  title: 'Cohort Nets Revenue',
@@ -2010,11 +2684,15 @@ exports.ORDERS_MEASURES_MAP = {
2010
2684
  avgSuffix: '',
2011
2685
  icon: 'dollar-sign',
2012
2686
  measure: measures_js_1.MEASURE.ORDERS_COHORT_NETS_REVENUE,
2013
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2687
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2688
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
2014
2689
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2015
2690
  decimalPlaces: 2,
2016
2691
  useCompactNotation: true,
2017
2692
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2693
+ shortTitle: 'Cohort Nets Rev',
2694
+ tooltip: 'Cumulative nets revenue (net of shipping) per cohort over time.',
2695
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_NETT_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_NETTS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_NET_REVENUE],
2018
2696
  },
2019
2697
  [measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS]: {
2020
2698
  title: 'Cohort Customers',
@@ -2025,11 +2703,15 @@ exports.ORDERS_MEASURES_MAP = {
2025
2703
  avgSuffix: '',
2026
2704
  icon: 'users',
2027
2705
  measure: measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS,
2028
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2706
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2707
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
2029
2708
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2030
2709
  decimalPlaces: 0,
2031
2710
  useCompactNotation: true,
2032
2711
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2712
+ shortTitle: 'Cohort Cust.',
2713
+ tooltip: 'The number of customers who made their first purchase in the cohort period. The denominator for all per-customer cohort metrics.',
2714
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_RATE, measures_js_1.MEASURE.ORDERS_COHORT_AOV],
2033
2715
  },
2034
2716
  [measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_RATE]: {
2035
2717
  title: 'Cohort Retention Rate',
@@ -2040,11 +2722,17 @@ exports.ORDERS_MEASURES_MAP = {
2040
2722
  avgSuffix: '%',
2041
2723
  icon: 'percent',
2042
2724
  measure: measures_js_1.MEASURE.ORDERS_COHORT_RETENTION_RATE,
2043
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2725
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2726
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
2044
2727
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
2045
2728
  decimalPlaces: 2,
2046
2729
  useCompactNotation: false,
2047
2730
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2731
+ shortTitle: 'Cohort Retention',
2732
+ tooltip: 'The percentage of customers in a cohort who made an additional purchase in a subsequent period. Higher retention drives LTV.',
2733
+ formulaDisplay: 'Returning Cohort Customers ÷ Initial Cohort Customers × 100',
2734
+ formula: 'returning_cohort_customers / initial_cohort_customers * 100',
2735
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS, measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_LTV],
2048
2736
  },
2049
2737
  [measures_js_1.MEASURE.ORDERS_COHORT_AOV]: {
2050
2738
  title: 'Cohort AOV',
@@ -2055,11 +2743,16 @@ exports.ORDERS_MEASURES_MAP = {
2055
2743
  avgSuffix: '',
2056
2744
  icon: 'dollar-sign',
2057
2745
  measure: measures_js_1.MEASURE.ORDERS_COHORT_AOV,
2058
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2746
+ category: measure_categories_js_1.MEASURE_CATEGORY.LIFETIME_VALUE,
2747
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.LTV_COHORT,
2059
2748
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
2060
2749
  decimalPlaces: 2,
2061
2750
  useCompactNotation: true,
2062
2751
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2752
+ tooltip: 'Average order value for orders placed by customers in the cohort. Tracks whether AOV changes as a cohort matures.',
2753
+ formulaDisplay: 'Cohort Revenue ÷ Cohort Order Count',
2754
+ formula: 'cohort_revenue / cohort_order_count',
2755
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_COHORT_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COHORT_CUSTOMERS, measures_js_1.MEASURE.ORDERS_NET_AOV],
2063
2756
  },
2064
2757
  [measures_js_1.MEASURE.ORDERS_TOP_PRODUCTS]: {
2065
2758
  title: 'Top Products',
@@ -2070,11 +2763,14 @@ exports.ORDERS_MEASURES_MAP = {
2070
2763
  avgSuffix: '',
2071
2764
  icon: 'package',
2072
2765
  measure: measures_js_1.MEASURE.ORDERS_TOP_PRODUCTS,
2073
- category: measure_categories_js_1.MEASURE_CATEGORY.SALES,
2766
+ category: measure_categories_js_1.MEASURE_CATEGORY.ORDERS,
2767
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.ORDERS_COUNTS,
2074
2768
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
2075
2769
  decimalPlaces: 0,
2076
2770
  useCompactNotation: false,
2077
2771
  applicableContexts: measure_applicable_contexts_js_1.ATTRIBUTION_APPLICABLE_CONTEXTS,
2772
+ tooltip: 'A ranking of products ordered by revenue contribution. Identifies the highest-impact products for merchandising and ad targeting.',
2773
+ relatedMeasures: [measures_js_1.MEASURE.ORDERS_UNITS, measures_js_1.MEASURE.ORDERS_GROSS_REVENUE, measures_js_1.MEASURE.ORDERS_COUNT],
2078
2774
  },
2079
2775
  };
2080
2776
  //# sourceMappingURL=orders-measure-definitions.js.map