@adtrackify/at-tracking-event-types 4.41.0 → 4.41.1

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Files changed (55) hide show
  1. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +654 -110
  2. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +494 -163
  4. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js +77 -16
  6. package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +552 -105
  8. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  9. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +121 -21
  10. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  11. package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +47 -0
  12. package/dist/cjs/types/api/measures/definitions/measure-categories.js +49 -1
  13. package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
  14. package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +12 -3
  15. package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
  16. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +834 -138
  17. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  18. package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js +111 -24
  19. package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
  20. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +190 -0
  21. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
  22. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +94 -0
  23. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  24. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +100 -0
  25. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  26. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +265 -51
  27. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  28. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +655 -111
  29. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  30. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +495 -164
  31. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  32. package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js +78 -17
  33. package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
  34. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +553 -106
  35. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  36. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +122 -22
  37. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  38. package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +47 -0
  39. package/dist/esm/types/api/measures/definitions/measure-categories.js +48 -0
  40. package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
  41. package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +12 -3
  42. package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
  43. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +835 -139
  44. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  45. package/dist/esm/types/api/measures/definitions/session-measure-definitions.js +112 -25
  46. package/dist/esm/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
  47. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +191 -1
  48. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
  49. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +95 -1
  50. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  51. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +101 -1
  52. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  53. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +266 -52
  54. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  55. package/package.json +1 -1
package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js CHANGED
@@ -15,11 +15,15 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_SPEND,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Spend',
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+ tooltip: 'The total amount of money spent on ads across all advertising channels in the selected period.',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_ROAS, measures_js_1.MEASURE.CHANNEL_CPA],
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  },
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  [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS]: {
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  title: 'Channel Impressions',
@@ -30,11 +34,15 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_IMPRESSIONS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Impressions',
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+ tooltip: 'How many times your ads were displayed to users across all channels, including repeat views by the same person.',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_REACH, measures_js_1.MEASURE.CHANNEL_FREQUENCY, measures_js_1.MEASURE.CHANNEL_CPM, measures_js_1.MEASURE.CHANNEL_CTR],
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  },
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  [measures_js_1.MEASURE.CHANNEL_CPM]: {
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  title: 'Channel CPM',
@@ -45,11 +53,17 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_CPM,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'CPM',
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+ tooltip: 'How much you pay on average for every 1,000 ad impressions across all channels. Lower CPM means cheaper reach.',
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+ formulaDisplay: 'Total Spend ÷ Impressions × 1,000',
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+ formula: 'channel_spend / channel_impressions * 1000',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_CPP],
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  },
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  [measures_js_1.MEASURE.CHANNEL_FREQUENCY]: {
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  title: 'Channel Frequency',
@@ -60,11 +74,17 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_FREQUENCY,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Frequency',
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+ tooltip: 'The average number of times each unique person saw your ads. High frequency may indicate ad fatigue.',
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+ formulaDisplay: 'Impressions ÷ Reach',
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+ formula: 'channel_impressions / channel_reach',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_REACH],
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  },
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  [measures_js_1.MEASURE.CHANNEL_REACH]: {
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  title: 'Channel Reach',
@@ -75,11 +95,15 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_REACH,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Reach',
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+ tooltip: 'The number of distinct people who were shown your ads at least once across all channels.',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_FREQUENCY, measures_js_1.MEASURE.CHANNEL_CPP],
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  },
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  [measures_js_1.MEASURE.CHANNEL_CPP]: {
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  title: 'Channel CPP',
@@ -90,12 +114,18 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_CPP,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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  aliases: [measures_js_1.MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS],
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+ shortTitle: 'CPP',
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+ tooltip: 'How much you pay on average to reach 1,000 unique people across all channels. Measures the cost efficiency of your audience reach.',
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+ formulaDisplay: 'Total Spend ÷ Reach × 1,000',
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+ formula: 'channel_spend / channel_reach * 1000',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_REACH, measures_js_1.MEASURE.CHANNEL_CPM],
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  },
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  [measures_js_1.MEASURE.CHANNEL_CLICKS]: {
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  title: 'Channel Clicks',
@@ -106,11 +136,15 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_CLICKS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Clicks',
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+ tooltip: 'The total number of clicks on your ads across all channels, including all click types.',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_CPC, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
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  },
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  [measures_js_1.MEASURE.CHANNEL_CPC]: {
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  title: 'Channel CPC',
@@ -121,11 +155,17 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_CPC,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'CPC',
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+ tooltip: 'How much you spend on average for each click on your ads across all channels.',
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+ formulaDisplay: 'Total Spend ÷ Clicks',
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+ formula: 'channel_spend / channel_clicks',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR],
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  },
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  [measures_js_1.MEASURE.CHANNEL_CTR]: {
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  title: 'Channel CTR',
@@ -136,11 +176,17 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '%',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_CTR,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'CTR',
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+ tooltip: 'The percentage of ad impressions that resulted in a click. Higher CTR indicates more compelling ad creative or targeting.',
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+ formulaDisplay: 'Clicks ÷ Impressions × 100',
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+ formula: 'channel_clicks / channel_impressions * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_CPC],
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  },
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  [measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS]: {
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  title: 'Channel Unique Clicks',
@@ -151,11 +197,15 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Unique Clicks',
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+ tooltip: 'The number of distinct people who clicked your ads, counting each person only once regardless of how many times they clicked.',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK],
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  },
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  [measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS_CTR]: {
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  title: 'Channel Unique Click CTR',
@@ -166,11 +216,17 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '%',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS_CTR,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Unique CTR',
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+ tooltip: 'The percentage of ad impressions that resulted in a click from a unique person. Filters out repeat clicks by the same user.',
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+ formulaDisplay: 'Unique Clicks ÷ Impressions × 100',
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+ formula: 'channel_unique_clicks / channel_impressions * 100',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
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  },
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  [measures_js_1.MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
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  title: 'Channel Cost per Unique Click',
@@ -181,11 +237,17 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Cost/Unique Click',
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+ tooltip: 'How much you spend on average for each unique person who clicks your ads, removing the effect of repeat clicks.',
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+ formulaDisplay: 'Total Spend ÷ Unique Clicks',
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+ formula: 'channel_spend / channel_unique_clicks',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_UNIQUE_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
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  },
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  [measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS]: {
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  title: 'Channel Inline Link Clicks',
@@ -196,11 +258,15 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Inline Clicks',
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+ tooltip: 'The number of clicks on links embedded within the ad body, excluding clicks on the ad headline or call-to-action button.',
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+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INLINE_CLICK_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_INLINE_CLICK, measures_js_1.MEASURE.CHANNEL_CLICKS],
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  },
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  [measures_js_1.MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
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  title: 'Channel Inline Link Click CTR',
@@ -211,11 +277,17 @@ exports.CHANNEL_MEASURES_MAP = {
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  avgSuffix: '%',
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  icon: 'channel',
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  measure: measures_js_1.MEASURE.CHANNEL_INLINE_CLICK_CTR,
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- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
280
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
281
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
215
282
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
216
283
  decimalPlaces: 2,
217
284
  useCompactNotation: false,
218
285
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
286
+ shortTitle: 'Inline CTR',
287
+ tooltip: 'The percentage of ad impressions that led to a click on an inline link within the ad content.',
288
+ formulaDisplay: 'Inline Link Clicks ÷ Impressions × 100',
289
+ formula: 'channel_inline_clicks / channel_impressions * 100',
290
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
219
291
  },
220
292
  [measures_js_1.MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
221
293
  title: 'Channel Cost per Inline Link Click',
@@ -226,11 +298,17 @@ exports.CHANNEL_MEASURES_MAP = {
226
298
  avgSuffix: '',
227
299
  icon: 'channel',
228
300
  measure: measures_js_1.MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
229
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
301
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
302
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
230
303
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
231
304
  decimalPlaces: 2,
232
305
  useCompactNotation: true,
233
306
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
307
+ shortTitle: 'Cost/Inline Click',
308
+ tooltip: 'How much you spend on average for each click on an inline link within your ad content.',
309
+ formulaDisplay: 'Total Spend ÷ Inline Link Clicks',
310
+ formula: 'channel_spend / channel_inline_clicks',
311
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_INLINE_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
234
312
  },
235
313
  [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
236
314
  title: 'Channel Outbound Clicks',
@@ -241,11 +319,15 @@ exports.CHANNEL_MEASURES_MAP = {
241
319
  avgSuffix: '',
242
320
  icon: 'channel',
243
321
  measure: measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS,
244
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
322
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
323
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
245
324
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
246
325
  decimalPlaces: 0,
247
326
  useCompactNotation: false,
248
327
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
328
+ shortTitle: 'Outbound Clicks',
329
+ tooltip: 'The number of clicks that took users off the advertising platform to an external destination, such as your website.',
330
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
249
331
  },
250
332
  [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
251
333
  title: 'Channel Outbound Click CTR',
@@ -256,11 +338,17 @@ exports.CHANNEL_MEASURES_MAP = {
256
338
  avgSuffix: '%',
257
339
  icon: 'channel',
258
340
  measure: measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
259
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
341
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
342
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
260
343
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
261
344
  decimalPlaces: 2,
262
345
  useCompactNotation: false,
263
346
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
347
+ shortTitle: 'Outbound CTR',
348
+ tooltip: 'The percentage of ad impressions that resulted in a click leading users to an external destination.',
349
+ formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
350
+ formula: 'channel_outbound_clicks / channel_impressions * 100',
351
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
264
352
  },
265
353
  [measures_js_1.MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
266
354
  title: 'Channel Cost per Outbound Click',
@@ -271,11 +359,17 @@ exports.CHANNEL_MEASURES_MAP = {
271
359
  avgSuffix: '',
272
360
  icon: 'channel',
273
361
  measure: measures_js_1.MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
274
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
362
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
363
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
275
364
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
276
365
  decimalPlaces: 2,
277
366
  useCompactNotation: true,
278
367
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
368
+ shortTitle: 'Cost/Outbound Click',
369
+ tooltip: 'How much you spend on average for each click that sends a user from the ad platform to an external destination.',
370
+ formulaDisplay: 'Total Spend ÷ Outbound Clicks',
371
+ formula: 'channel_spend / channel_outbound_clicks',
372
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_OUTBOUND_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
279
373
  },
280
374
  [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS]: {
281
375
  title: 'Channel Link Clicks',
@@ -286,11 +380,15 @@ exports.CHANNEL_MEASURES_MAP = {
286
380
  avgSuffix: '',
287
381
  icon: 'channel',
288
382
  measure: measures_js_1.MEASURE.CHANNEL_LINK_CLICKS,
289
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
383
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
384
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
290
385
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
291
386
  decimalPlaces: 0,
292
387
  useCompactNotation: false,
293
388
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
389
+ shortTitle: 'Link Clicks',
390
+ tooltip: 'The number of clicks on any links within your ads across all channels.',
391
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_COST_PER_LINK_CLICK, measures_js_1.MEASURE.CHANNEL_CLICKS],
294
392
  },
295
393
  [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS_CTR]: {
296
394
  title: 'Channel Link Click CTR',
@@ -301,11 +399,17 @@ exports.CHANNEL_MEASURES_MAP = {
301
399
  avgSuffix: '%',
302
400
  icon: 'channel',
303
401
  measure: measures_js_1.MEASURE.CHANNEL_LINK_CLICKS_CTR,
304
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
402
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
403
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
305
404
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
306
405
  decimalPlaces: 2,
307
406
  useCompactNotation: false,
308
407
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
408
+ shortTitle: 'Link CTR',
409
+ tooltip: 'The percentage of ad impressions that resulted in a click on a link within the ad.',
410
+ formulaDisplay: 'Link Clicks ÷ Impressions × 100',
411
+ formula: 'channel_link_clicks / channel_impressions * 100',
412
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LINK_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
309
413
  },
310
414
  [measures_js_1.MEASURE.CHANNEL_COST_PER_LINK_CLICK]: {
311
415
  title: 'Channel Cost per Link Click',
@@ -316,11 +420,17 @@ exports.CHANNEL_MEASURES_MAP = {
316
420
  avgSuffix: '',
317
421
  icon: 'channel',
318
422
  measure: measures_js_1.MEASURE.CHANNEL_COST_PER_LINK_CLICK,
319
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
423
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
424
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
320
425
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
321
426
  decimalPlaces: 2,
322
427
  useCompactNotation: true,
323
428
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
429
+ shortTitle: 'Cost/Link Click',
430
+ tooltip: 'How much you spend on average for each click on a link within your ads.',
431
+ formulaDisplay: 'Total Spend ÷ Link Clicks',
432
+ formula: 'channel_spend / channel_link_clicks',
433
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LINK_CLICKS, measures_js_1.MEASURE.CHANNEL_CPC],
324
434
  },
325
435
  [measures_js_1.MEASURE.CHANNEL_PURCHASES]: {
326
436
  title: 'Channel Purchases',
@@ -331,11 +441,15 @@ exports.CHANNEL_MEASURES_MAP = {
331
441
  avgSuffix: '',
332
442
  icon: 'channel',
333
443
  measure: measures_js_1.MEASURE.CHANNEL_PURCHASES,
334
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
444
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
445
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
335
446
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
336
447
  decimalPlaces: 0,
337
448
  useCompactNotation: false,
338
449
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
450
+ shortTitle: 'Purchases',
451
+ tooltip: 'The number of purchase conversions attributed to your ads across all channels.',
452
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_CPA, measures_js_1.MEASURE.CHANNEL_ROAS],
339
453
  },
340
454
  [measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE]: {
341
455
  title: 'Channel Purchases Value',
@@ -346,11 +460,15 @@ exports.CHANNEL_MEASURES_MAP = {
346
460
  avgSuffix: '',
347
461
  icon: 'channel',
348
462
  measure: measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE,
349
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
463
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
464
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
350
465
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
351
466
  decimalPlaces: 2,
352
467
  useCompactNotation: true,
353
468
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
469
+ shortTitle: 'Purchase Value',
470
+ tooltip: 'The total revenue generated from purchases attributed to your ads across all channels.',
471
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_PURCHASES, measures_js_1.MEASURE.CHANNEL_ROAS, measures_js_1.MEASURE.CHANNEL_SPEND],
354
472
  },
355
473
  [measures_js_1.MEASURE.CHANNEL_CPA]: {
356
474
  title: 'Channel CPA',
@@ -361,12 +479,18 @@ exports.CHANNEL_MEASURES_MAP = {
361
479
  avgSuffix: '',
362
480
  icon: 'channel',
363
481
  measure: measures_js_1.MEASURE.CHANNEL_CPA,
364
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
482
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
483
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
365
484
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
366
485
  decimalPlaces: 2,
367
486
  useCompactNotation: true,
368
487
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
369
488
  aliases: [measures_js_1.MEASURE.CHANNEL_PURCHASES_COST],
489
+ shortTitle: 'CPA',
490
+ tooltip: 'How much you spend on average to acquire each purchase conversion across all channels.',
491
+ formulaDisplay: 'Total Spend ÷ Purchases',
492
+ formula: 'channel_spend / channel_purchases',
493
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_PURCHASES, measures_js_1.MEASURE.CHANNEL_ROAS],
370
494
  },
371
495
  [measures_js_1.MEASURE.CHANNEL_ROAS]: {
372
496
  title: 'Channel ROAS',
@@ -377,11 +501,17 @@ exports.CHANNEL_MEASURES_MAP = {
377
501
  avgSuffix: 'x',
378
502
  icon: 'channel',
379
503
  measure: measures_js_1.MEASURE.CHANNEL_ROAS,
380
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
504
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
505
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
381
506
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
382
507
  decimalPlaces: 2,
383
508
  useCompactNotation: false,
384
509
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
510
+ shortTitle: 'ROAS',
511
+ tooltip: 'How many dollars of purchase revenue you generate for every dollar spent on ads across all channels. A ROAS of 3x means $3 revenue per $1 spent.',
512
+ formulaDisplay: 'Purchases Value ÷ Total Spend',
513
+ formula: 'channel_purchases_value / channel_spend',
514
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_CPA],
385
515
  },
386
516
  [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
387
517
  title: 'Channel New Customer Purchases',
@@ -392,11 +522,15 @@ exports.CHANNEL_MEASURES_MAP = {
392
522
  avgSuffix: '',
393
523
  icon: 'channel',
394
524
  measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
395
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
525
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
526
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
396
527
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
397
528
  decimalPlaces: 0,
398
529
  useCompactNotation: false,
399
530
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
531
+ shortTitle: 'NC Purchases',
532
+ tooltip: 'The number of purchases from first-time customers attributed to your ads across all channels.',
533
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_CPA, measures_js_1.MEASURE.CHANNEL_PURCHASES],
400
534
  },
401
535
  [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
402
536
  title: 'Channel New Customer Purchases Value',
@@ -407,11 +541,15 @@ exports.CHANNEL_MEASURES_MAP = {
407
541
  avgSuffix: '',
408
542
  icon: 'channel',
409
543
  measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
410
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
544
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
545
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
411
546
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
412
547
  decimalPlaces: 2,
413
548
  useCompactNotation: true,
414
549
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
550
+ shortTitle: 'NC Purchase Value',
551
+ tooltip: 'The total revenue generated from first-time customer purchases attributed to your ads across all channels.',
552
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_ROAS, measures_js_1.MEASURE.CHANNEL_PURCHASES_VALUE],
415
553
  },
416
554
  [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
417
555
  title: 'Channel New Customer CPA',
@@ -422,11 +560,17 @@ exports.CHANNEL_MEASURES_MAP = {
422
560
  avgSuffix: '',
423
561
  icon: 'channel',
424
562
  measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
425
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
563
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
564
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
426
565
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
427
566
  decimalPlaces: 2,
428
567
  useCompactNotation: true,
429
568
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
569
+ shortTitle: 'NC CPA',
570
+ tooltip: 'How much you spend on average to acquire each new customer through your ads across all channels.',
571
+ formulaDisplay: 'Total Spend ÷ New Customer Purchases',
572
+ formula: 'channel_spend / channel_new_customer_purchases',
573
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, measures_js_1.MEASURE.CHANNEL_CPA],
430
574
  },
431
575
  [measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
432
576
  title: 'Channel New Customer ROAS',
@@ -437,11 +581,17 @@ exports.CHANNEL_MEASURES_MAP = {
437
581
  avgSuffix: 'x',
438
582
  icon: 'channel',
439
583
  measure: measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
440
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
584
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
585
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
441
586
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
442
587
  decimalPlaces: 2,
443
588
  useCompactNotation: false,
444
589
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
590
+ shortTitle: 'NC ROAS',
591
+ tooltip: 'How many dollars of new customer revenue you generate for every dollar spent on ads across all channels.',
592
+ formulaDisplay: 'New Customer Purchases Value ÷ Total Spend',
593
+ formula: 'channel_new_customer_purchases_value / channel_spend',
594
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_ROAS],
445
595
  },
446
596
  [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS]: {
447
597
  title: 'Channel View Contents',
@@ -452,12 +602,16 @@ exports.CHANNEL_MEASURES_MAP = {
452
602
  avgSuffix: '',
453
603
  icon: 'channel',
454
604
  measure: measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS,
455
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
605
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
606
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
456
607
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
457
608
  decimalPlaces: 0,
458
609
  useCompactNotation: false,
459
610
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
460
611
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_VIEW_CONTENTS],
612
+ shortTitle: 'View Contents',
613
+ tooltip: 'The number of product page or content views attributed to your ads across all channels, indicating top-of-funnel engagement.',
614
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_PURCHASES],
461
615
  },
462
616
  [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_VALUE]: {
463
617
  title: 'Channel View Contents Value',
@@ -468,12 +622,16 @@ exports.CHANNEL_MEASURES_MAP = {
468
622
  avgSuffix: '',
469
623
  icon: 'channel',
470
624
  measure: measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_VALUE,
471
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
625
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
626
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
472
627
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
473
628
  decimalPlaces: 2,
474
629
  useCompactNotation: true,
475
630
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
476
631
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE],
632
+ shortTitle: 'View Contents Value',
633
+ tooltip: 'The total product value associated with content views attributed to your ads across all channels.',
634
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST],
477
635
  },
478
636
  [measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST]: {
479
637
  title: 'Channel Cost per View Content',
@@ -484,12 +642,18 @@ exports.CHANNEL_MEASURES_MAP = {
484
642
  avgSuffix: '',
485
643
  icon: 'channel',
486
644
  measure: measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS_COST,
487
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
645
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
646
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
488
647
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
489
648
  decimalPlaces: 2,
490
649
  useCompactNotation: true,
491
650
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
492
651
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST],
652
+ shortTitle: 'Cost/View Content',
653
+ tooltip: 'How much you spend on average for each product page or content view attributed to your ads.',
654
+ formulaDisplay: 'Total Spend ÷ View Contents',
655
+ formula: 'channel_spend / channel_view_contents',
656
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS, measures_js_1.MEASURE.CHANNEL_CPA],
493
657
  },
494
658
  [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS]: {
495
659
  title: 'Channel Add to Carts',
@@ -500,12 +664,16 @@ exports.CHANNEL_MEASURES_MAP = {
500
664
  avgSuffix: '',
501
665
  icon: 'channel',
502
666
  measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS,
503
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
667
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
668
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
504
669
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
505
670
  decimalPlaces: 0,
506
671
  useCompactNotation: false,
507
672
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
508
673
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_CARTS],
674
+ shortTitle: 'Add to Carts',
675
+ tooltip: 'The number of times shoppers added a product to their cart after seeing your ads across all channels.',
676
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST, measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_PURCHASES],
509
677
  },
510
678
  [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_VALUE]: {
511
679
  title: 'Channel Add to Carts Value',
@@ -516,12 +684,16 @@ exports.CHANNEL_MEASURES_MAP = {
516
684
  avgSuffix: '',
517
685
  icon: 'channel',
518
686
  measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_VALUE,
519
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
687
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
688
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
520
689
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
521
690
  decimalPlaces: 2,
522
691
  useCompactNotation: true,
523
692
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
524
693
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE],
694
+ shortTitle: 'Add to Cart Value',
695
+ tooltip: 'The total product value of items added to cart attributed to your ads across all channels.',
696
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST],
525
697
  },
526
698
  [measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST]: {
527
699
  title: 'Channel Cost per Add to Cart',
@@ -532,12 +704,18 @@ exports.CHANNEL_MEASURES_MAP = {
532
704
  avgSuffix: '',
533
705
  icon: 'channel',
534
706
  measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS_COST,
535
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
707
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
708
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
536
709
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
537
710
  decimalPlaces: 2,
538
711
  useCompactNotation: true,
539
712
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
540
713
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST],
714
+ shortTitle: 'Cost/Add to Cart',
715
+ tooltip: 'How much you spend on average for each add-to-cart event attributed to your ads across all channels.',
716
+ formulaDisplay: 'Total Spend ÷ Add to Carts',
717
+ formula: 'channel_spend / channel_add_to_carts',
718
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_CPA],
541
719
  },
542
720
  [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS]: {
543
721
  title: 'Channel Initiate Checkouts',
@@ -548,12 +726,16 @@ exports.CHANNEL_MEASURES_MAP = {
548
726
  avgSuffix: '',
549
727
  icon: 'channel',
550
728
  measure: measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS,
551
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
729
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
730
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
552
731
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
553
732
  decimalPlaces: 0,
554
733
  useCompactNotation: false,
555
734
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
556
735
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS],
736
+ shortTitle: 'Checkouts',
737
+ tooltip: 'The number of times shoppers began the checkout process after seeing your ads across all channels.',
738
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_PURCHASES],
557
739
  },
558
740
  [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE]: {
559
741
  title: 'Channel Initiate Checkouts Value',
@@ -564,12 +746,16 @@ exports.CHANNEL_MEASURES_MAP = {
564
746
  avgSuffix: '',
565
747
  icon: 'channel',
566
748
  measure: measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE,
567
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
749
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
750
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
568
751
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
569
752
  decimalPlaces: 2,
570
753
  useCompactNotation: true,
571
754
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
572
755
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE],
756
+ shortTitle: 'Checkout Value',
757
+ tooltip: 'The total product value in carts when shoppers initiated checkout, attributed to your ads across all channels.',
758
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST],
573
759
  },
574
760
  [measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST]: {
575
761
  title: 'Channel Cost per Initiate Checkout',
@@ -580,12 +766,18 @@ exports.CHANNEL_MEASURES_MAP = {
580
766
  avgSuffix: '',
581
767
  icon: 'channel',
582
768
  measure: measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST,
583
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
769
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
770
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
584
771
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
585
772
  decimalPlaces: 2,
586
773
  useCompactNotation: true,
587
774
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
588
775
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST],
776
+ shortTitle: 'Cost/Checkout',
777
+ tooltip: 'How much you spend on average for each checkout initiation attributed to your ads across all channels.',
778
+ formulaDisplay: 'Total Spend ÷ Initiate Checkouts',
779
+ formula: 'channel_spend / channel_initiate_checkouts',
780
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_CPA],
589
781
  },
590
782
  [measures_js_1.MEASURE.CHANNEL_SEARCHES]: {
591
783
  title: 'Channel Searches',
@@ -596,12 +788,16 @@ exports.CHANNEL_MEASURES_MAP = {
596
788
  avgSuffix: '',
597
789
  icon: 'channel',
598
790
  measure: measures_js_1.MEASURE.CHANNEL_SEARCHES,
599
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
791
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
792
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
600
793
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
601
794
  decimalPlaces: 0,
602
795
  useCompactNotation: false,
603
796
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
604
797
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_SEARCHES],
798
+ shortTitle: 'Searches',
799
+ tooltip: 'The number of on-site search events attributed to your ads across all channels.',
800
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SEARCHES_COST, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS],
605
801
  },
606
802
  [measures_js_1.MEASURE.CHANNEL_SEARCHES_VALUE]: {
607
803
  title: 'Channel Searches Value',
@@ -612,12 +808,16 @@ exports.CHANNEL_MEASURES_MAP = {
612
808
  avgSuffix: '',
613
809
  icon: 'channel',
614
810
  measure: measures_js_1.MEASURE.CHANNEL_SEARCHES_VALUE,
615
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
811
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
812
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
616
813
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
617
814
  decimalPlaces: 2,
618
815
  useCompactNotation: true,
619
816
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
620
817
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_SEARCHES_VALUE],
818
+ shortTitle: 'Searches Value',
819
+ tooltip: 'The total value associated with on-site search events attributed to your ads across all channels.',
820
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SEARCHES, measures_js_1.MEASURE.CHANNEL_SEARCHES_COST],
621
821
  },
622
822
  [measures_js_1.MEASURE.CHANNEL_SEARCHES_COST]: {
623
823
  title: 'Channel Cost per Search',
@@ -628,12 +828,18 @@ exports.CHANNEL_MEASURES_MAP = {
628
828
  avgSuffix: '',
629
829
  icon: 'channel',
630
830
  measure: measures_js_1.MEASURE.CHANNEL_SEARCHES_COST,
631
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
831
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
832
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
632
833
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
633
834
  decimalPlaces: 2,
634
835
  useCompactNotation: true,
635
836
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
636
837
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_SEARCHES_COST],
838
+ shortTitle: 'Cost/Search',
839
+ tooltip: 'How much you spend on average for each on-site search event attributed to your ads across all channels.',
840
+ formulaDisplay: 'Total Spend ÷ Searches',
841
+ formula: 'channel_spend / channel_searches',
842
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SEARCHES, measures_js_1.MEASURE.CHANNEL_CPA],
637
843
  },
638
844
  [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS]: {
639
845
  title: 'Channel Add to Wishlists',
@@ -644,12 +850,16 @@ exports.CHANNEL_MEASURES_MAP = {
644
850
  avgSuffix: '',
645
851
  icon: 'channel',
646
852
  measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS,
647
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
853
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
854
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
648
855
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
649
856
  decimalPlaces: 0,
650
857
  useCompactNotation: false,
651
858
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
652
859
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS],
860
+ shortTitle: 'Add to Wishlists',
861
+ tooltip: 'The number of times shoppers saved a product to their wishlist after seeing your ads across all channels.',
862
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST, measures_js_1.MEASURE.CHANNEL_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_VIEW_CONTENTS],
653
863
  },
654
864
  [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE]: {
655
865
  title: 'Channel Add to Wishlists Value',
@@ -660,12 +870,16 @@ exports.CHANNEL_MEASURES_MAP = {
660
870
  avgSuffix: '',
661
871
  icon: 'channel',
662
872
  measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE,
663
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
873
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
874
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
664
875
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
665
876
  decimalPlaces: 2,
666
877
  useCompactNotation: true,
667
878
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
668
879
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE],
880
+ shortTitle: 'Wishlist Value',
881
+ tooltip: 'The total product value of items saved to wishlists attributed to your ads across all channels.',
882
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS, measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST],
669
883
  },
670
884
  [measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST]: {
671
885
  title: 'Channel Cost per Add to Wishlist',
@@ -676,12 +890,18 @@ exports.CHANNEL_MEASURES_MAP = {
676
890
  avgSuffix: '',
677
891
  icon: 'channel',
678
892
  measure: measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST,
679
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
893
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
894
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
680
895
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
681
896
  decimalPlaces: 2,
682
897
  useCompactNotation: true,
683
898
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
684
899
  aliases: [measures_js_1.MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST],
900
+ shortTitle: 'Cost/Wishlist',
901
+ tooltip: 'How much you spend on average for each add-to-wishlist event attributed to your ads across all channels.',
902
+ formulaDisplay: 'Total Spend ÷ Add to Wishlists',
903
+ formula: 'channel_spend / channel_add_to_wishlists',
904
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ADD_TO_WITHLISTS, measures_js_1.MEASURE.CHANNEL_CPA],
685
905
  },
686
906
  [measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS]: {
687
907
  title: 'Channel Engagements',
@@ -692,11 +912,15 @@ exports.CHANNEL_MEASURES_MAP = {
692
912
  avgSuffix: '',
693
913
  icon: 'channel',
694
914
  measure: measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS,
695
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
915
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
916
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
696
917
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
697
918
  decimalPlaces: 0,
698
919
  useCompactNotation: false,
699
920
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
921
+ shortTitle: 'Engagements',
922
+ tooltip: 'The total number of interactions with your ads across all channels, including likes, comments, shares, and clicks.',
923
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
700
924
  },
701
925
  [measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST]: {
702
926
  title: 'Channel Cost per Engagement',
@@ -707,11 +931,17 @@ exports.CHANNEL_MEASURES_MAP = {
707
931
  avgSuffix: '',
708
932
  icon: 'channel',
709
933
  measure: measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST,
710
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
934
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
935
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
711
936
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
712
937
  decimalPlaces: 2,
713
938
  useCompactNotation: true,
714
939
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
940
+ shortTitle: 'Cost/Engagement',
941
+ tooltip: 'How much you spend on average for each engagement (like, comment, share, or click) on your ads across all channels.',
942
+ formulaDisplay: 'Total Spend ÷ Engagements',
943
+ formula: 'channel_spend / channel_engagements',
944
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE],
715
945
  },
716
946
  [measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE]: {
717
947
  title: 'Channel Engagement Rate',
@@ -722,11 +952,17 @@ exports.CHANNEL_MEASURES_MAP = {
722
952
  avgSuffix: '%',
723
953
  icon: 'channel',
724
954
  measure: measures_js_1.MEASURE.CHANNEL_ENGAGEMENT_RATE,
725
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
955
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
956
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
726
957
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
727
958
  decimalPlaces: 2,
728
959
  useCompactNotation: false,
729
960
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
961
+ shortTitle: 'Engagement Rate',
962
+ tooltip: 'The percentage of ad impressions that resulted in any engagement action across all channels. Higher rates indicate more compelling content.',
963
+ formulaDisplay: 'Engagements ÷ Impressions × 100',
964
+ formula: 'channel_engagements / channel_impressions * 100',
965
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_CTR],
730
966
  },
731
967
  [measures_js_1.MEASURE.CHANNEL_SHARES]: {
732
968
  title: 'Channel Shares',
@@ -737,11 +973,15 @@ exports.CHANNEL_MEASURES_MAP = {
737
973
  avgSuffix: '',
738
974
  icon: 'channel',
739
975
  measure: measures_js_1.MEASURE.CHANNEL_SHARES,
740
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
976
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
977
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
741
978
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
742
979
  decimalPlaces: 0,
743
980
  useCompactNotation: false,
744
981
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
982
+ shortTitle: 'Shares',
983
+ tooltip: 'The number of times users shared your ads with others across all channels.',
984
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SHARES_COST, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_REACTIONS],
745
985
  },
746
986
  [measures_js_1.MEASURE.CHANNEL_SHARES_COST]: {
747
987
  title: 'Channel Cost per Share',
@@ -752,11 +992,17 @@ exports.CHANNEL_MEASURES_MAP = {
752
992
  avgSuffix: '',
753
993
  icon: 'channel',
754
994
  measure: measures_js_1.MEASURE.CHANNEL_SHARES_COST,
755
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
995
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
996
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
756
997
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
757
998
  decimalPlaces: 2,
758
999
  useCompactNotation: true,
759
1000
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1001
+ shortTitle: 'Cost/Share',
1002
+ tooltip: 'How much you spend on average for each share of your ads across all channels.',
1003
+ formulaDisplay: 'Total Spend ÷ Shares',
1004
+ formula: 'channel_spend / channel_shares',
1005
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SHARES, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
760
1006
  },
761
1007
  [measures_js_1.MEASURE.CHANNEL_REACTIONS]: {
762
1008
  title: 'Channel Reactions',
@@ -767,11 +1013,15 @@ exports.CHANNEL_MEASURES_MAP = {
767
1013
  avgSuffix: '',
768
1014
  icon: 'channel',
769
1015
  measure: measures_js_1.MEASURE.CHANNEL_REACTIONS,
770
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1016
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1017
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
771
1018
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
772
1019
  decimalPlaces: 0,
773
1020
  useCompactNotation: false,
774
1021
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1022
+ shortTitle: 'Reactions',
1023
+ tooltip: 'The number of emoji reactions (likes, loves, etc.) your ads received across all channels.',
1024
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_REACTIONS_COST, measures_js_1.MEASURE.CHANNEL_LIKES, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS],
775
1025
  },
776
1026
  [measures_js_1.MEASURE.CHANNEL_REACTIONS_COST]: {
777
1027
  title: 'Channel Cost per Reaction',
@@ -782,11 +1032,17 @@ exports.CHANNEL_MEASURES_MAP = {
782
1032
  avgSuffix: '',
783
1033
  icon: 'channel',
784
1034
  measure: measures_js_1.MEASURE.CHANNEL_REACTIONS_COST,
785
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1035
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1036
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
786
1037
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
787
1038
  decimalPlaces: 2,
788
1039
  useCompactNotation: true,
789
1040
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1041
+ shortTitle: 'Cost/Reaction',
1042
+ tooltip: 'How much you spend on average for each reaction your ads receive across all channels.',
1043
+ formulaDisplay: 'Total Spend ÷ Reactions',
1044
+ formula: 'channel_spend / channel_reactions',
1045
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_REACTIONS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
790
1046
  },
791
1047
  [measures_js_1.MEASURE.CHANNEL_LIKES]: {
792
1048
  title: 'Channel Likes',
@@ -797,11 +1053,15 @@ exports.CHANNEL_MEASURES_MAP = {
797
1053
  avgSuffix: '',
798
1054
  icon: 'channel',
799
1055
  measure: measures_js_1.MEASURE.CHANNEL_LIKES,
800
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1056
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1057
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
801
1058
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
802
1059
  decimalPlaces: 0,
803
1060
  useCompactNotation: false,
804
1061
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1062
+ shortTitle: 'Likes',
1063
+ tooltip: 'The number of likes your ads received across all channels.',
1064
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LIKES_COST, measures_js_1.MEASURE.CHANNEL_REACTIONS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS],
805
1065
  },
806
1066
  [measures_js_1.MEASURE.CHANNEL_LIKES_COST]: {
807
1067
  title: 'Channel Cost per Like',
@@ -812,11 +1072,17 @@ exports.CHANNEL_MEASURES_MAP = {
812
1072
  avgSuffix: '',
813
1073
  icon: 'channel',
814
1074
  measure: measures_js_1.MEASURE.CHANNEL_LIKES_COST,
815
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1075
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1076
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
816
1077
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
817
1078
  decimalPlaces: 2,
818
1079
  useCompactNotation: true,
819
1080
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1081
+ shortTitle: 'Cost/Like',
1082
+ tooltip: 'How much you spend on average for each like your ads receive across all channels.',
1083
+ formulaDisplay: 'Total Spend ÷ Likes',
1084
+ formula: 'channel_spend / channel_likes',
1085
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LIKES, measures_js_1.MEASURE.CHANNEL_REACTIONS_COST],
820
1086
  },
821
1087
  [measures_js_1.MEASURE.CHANNEL_COMMENTS]: {
822
1088
  title: 'Channel Comments',
@@ -827,11 +1093,15 @@ exports.CHANNEL_MEASURES_MAP = {
827
1093
  avgSuffix: '',
828
1094
  icon: 'channel',
829
1095
  measure: measures_js_1.MEASURE.CHANNEL_COMMENTS,
830
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1096
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1097
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
831
1098
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
832
1099
  decimalPlaces: 0,
833
1100
  useCompactNotation: false,
834
1101
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1102
+ shortTitle: 'Comments',
1103
+ tooltip: 'The number of comments left on your ads across all channels.',
1104
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_COMMENTS_COST, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_SHARES],
835
1105
  },
836
1106
  [measures_js_1.MEASURE.CHANNEL_COMMENTS_COST]: {
837
1107
  title: 'Channel Cost per Comment',
@@ -842,11 +1112,17 @@ exports.CHANNEL_MEASURES_MAP = {
842
1112
  avgSuffix: '',
843
1113
  icon: 'channel',
844
1114
  measure: measures_js_1.MEASURE.CHANNEL_COMMENTS_COST,
845
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1115
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1116
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
846
1117
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
847
1118
  decimalPlaces: 2,
848
1119
  useCompactNotation: true,
849
1120
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1121
+ shortTitle: 'Cost/Comment',
1122
+ tooltip: 'How much you spend on average for each comment your ads receive across all channels.',
1123
+ formulaDisplay: 'Total Spend ÷ Comments',
1124
+ formula: 'channel_spend / channel_comments',
1125
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_COMMENTS, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
850
1126
  },
851
1127
  [measures_js_1.MEASURE.CHANNEL_SAVES]: {
852
1128
  title: 'Channel Saves',
@@ -857,11 +1133,15 @@ exports.CHANNEL_MEASURES_MAP = {
857
1133
  avgSuffix: '',
858
1134
  icon: 'channel',
859
1135
  measure: measures_js_1.MEASURE.CHANNEL_SAVES,
860
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1136
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1137
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
861
1138
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
862
1139
  decimalPlaces: 0,
863
1140
  useCompactNotation: false,
864
1141
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1142
+ shortTitle: 'Saves',
1143
+ tooltip: 'The number of times users saved your ads for later across all channels.',
1144
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SAVES_COST, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_SHARES],
865
1145
  },
866
1146
  [measures_js_1.MEASURE.CHANNEL_SAVES_COST]: {
867
1147
  title: 'Channel Cost per Save',
@@ -872,11 +1152,17 @@ exports.CHANNEL_MEASURES_MAP = {
872
1152
  avgSuffix: '',
873
1153
  icon: 'channel',
874
1154
  measure: measures_js_1.MEASURE.CHANNEL_SAVES_COST,
875
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1155
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1156
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
876
1157
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
877
1158
  decimalPlaces: 2,
878
1159
  useCompactNotation: true,
879
1160
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1161
+ shortTitle: 'Cost/Save',
1162
+ tooltip: 'How much you spend on average for each save your ads receive across all channels.',
1163
+ formulaDisplay: 'Total Spend ÷ Saves',
1164
+ formula: 'channel_spend / channel_saves',
1165
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SAVES, measures_js_1.MEASURE.CHANNEL_ENGAGEMENTS_COST],
880
1166
  },
881
1167
  [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS]: {
882
1168
  title: 'Channel Landing Page Views',
@@ -887,11 +1173,15 @@ exports.CHANNEL_MEASURES_MAP = {
887
1173
  avgSuffix: '',
888
1174
  icon: 'channel',
889
1175
  measure: measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS,
890
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1176
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1177
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
891
1178
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
892
1179
  decimalPlaces: 0,
893
1180
  useCompactNotation: false,
894
1181
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1182
+ shortTitle: 'LP Views',
1183
+ tooltip: 'The number of times people fully loaded your landing page after clicking an ad across all channels.',
1184
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE, measures_js_1.MEASURE.CHANNEL_CLICKS],
895
1185
  },
896
1186
  [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST]: {
897
1187
  title: 'Channel Cost per Landing Page View',
@@ -902,11 +1192,17 @@ exports.CHANNEL_MEASURES_MAP = {
902
1192
  avgSuffix: '',
903
1193
  icon: 'channel',
904
1194
  measure: measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST,
905
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1195
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1196
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
906
1197
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
907
1198
  decimalPlaces: 2,
908
1199
  useCompactNotation: true,
909
1200
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1201
+ shortTitle: 'Cost/LP View',
1202
+ tooltip: 'How much you spend on average for each full landing page load attributed to your ads across all channels.',
1203
+ formulaDisplay: 'Total Spend ÷ Landing Page Views',
1204
+ formula: 'channel_spend / channel_landing_page_views',
1205
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.CHANNEL_CPC],
910
1206
  },
911
1207
  [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE]: {
912
1208
  title: 'Channel Landing Page View Rate',
@@ -917,11 +1213,17 @@ exports.CHANNEL_MEASURES_MAP = {
917
1213
  avgSuffix: '%',
918
1214
  icon: 'channel',
919
1215
  measure: measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE,
920
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1216
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1217
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
921
1218
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
922
1219
  decimalPlaces: 2,
923
1220
  useCompactNotation: false,
924
1221
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1222
+ shortTitle: 'LP View Rate',
1223
+ tooltip: 'The percentage of clicks that resulted in a full landing page load. Lower rates may indicate slow page speed or tracking issues.',
1224
+ formulaDisplay: 'Landing Page Views ÷ Clicks × 100',
1225
+ formula: 'channel_landing_page_views / channel_clicks * 100',
1226
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.CHANNEL_CLICKS, measures_js_1.MEASURE.CHANNEL_CTR],
925
1227
  },
926
1228
  [measures_js_1.MEASURE.CHANNEL_LEADS]: {
927
1229
  title: 'Channel Leads',
@@ -932,11 +1234,15 @@ exports.CHANNEL_MEASURES_MAP = {
932
1234
  avgSuffix: '',
933
1235
  icon: 'channel',
934
1236
  measure: measures_js_1.MEASURE.CHANNEL_LEADS,
935
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1237
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1238
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
936
1239
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
937
1240
  decimalPlaces: 0,
938
1241
  useCompactNotation: false,
939
1242
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1243
+ shortTitle: 'Leads',
1244
+ tooltip: 'The number of leads generated (such as form submissions or contact requests) attributed to your ads across all channels.',
1245
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LEADS_COST, measures_js_1.MEASURE.CHANNEL_LEADS_VALUE, measures_js_1.MEASURE.CHANNEL_PURCHASES],
940
1246
  },
941
1247
  [measures_js_1.MEASURE.CHANNEL_LEADS_VALUE]: {
942
1248
  title: 'Channel Leads Value',
@@ -947,11 +1253,15 @@ exports.CHANNEL_MEASURES_MAP = {
947
1253
  avgSuffix: '',
948
1254
  icon: 'channel',
949
1255
  measure: measures_js_1.MEASURE.CHANNEL_LEADS_VALUE,
950
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1256
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1257
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
951
1258
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
952
1259
  decimalPlaces: 2,
953
1260
  useCompactNotation: true,
954
1261
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1262
+ shortTitle: 'Leads Value',
1263
+ tooltip: 'The total assigned value of leads generated by your ads across all channels.',
1264
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_LEADS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
955
1265
  },
956
1266
  [measures_js_1.MEASURE.CHANNEL_LEADS_COST]: {
957
1267
  title: 'Channel Cost per Lead',
@@ -962,11 +1272,17 @@ exports.CHANNEL_MEASURES_MAP = {
962
1272
  avgSuffix: '',
963
1273
  icon: 'channel',
964
1274
  measure: measures_js_1.MEASURE.CHANNEL_LEADS_COST,
965
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1275
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1276
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
966
1277
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
967
1278
  decimalPlaces: 2,
968
1279
  useCompactNotation: true,
969
1280
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1281
+ shortTitle: 'CPL',
1282
+ tooltip: 'How much you spend on average to generate each lead through your ads across all channels.',
1283
+ formulaDisplay: 'Total Spend ÷ Leads',
1284
+ formula: 'channel_spend / channel_leads',
1285
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_LEADS, measures_js_1.MEASURE.CHANNEL_CPA],
970
1286
  },
971
1287
  [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS]: {
972
1288
  title: 'Channel Appointments',
@@ -977,11 +1293,15 @@ exports.CHANNEL_MEASURES_MAP = {
977
1293
  avgSuffix: '',
978
1294
  icon: 'channel',
979
1295
  measure: measures_js_1.MEASURE.CHANNEL_APPOINTMENTS,
980
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1296
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1297
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
981
1298
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
982
1299
  decimalPlaces: 0,
983
1300
  useCompactNotation: false,
984
1301
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1302
+ shortTitle: 'Appointments',
1303
+ tooltip: 'The number of appointments or bookings scheduled attributed to your ads across all channels.',
1304
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST, measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
985
1305
  },
986
1306
  [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_VALUE]: {
987
1307
  title: 'Channel Appointments Value',
@@ -992,11 +1312,15 @@ exports.CHANNEL_MEASURES_MAP = {
992
1312
  avgSuffix: '',
993
1313
  icon: 'channel',
994
1314
  measure: measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_VALUE,
995
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1315
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1316
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
996
1317
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
997
1318
  decimalPlaces: 2,
998
1319
  useCompactNotation: true,
999
1320
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1321
+ shortTitle: 'Appointments Value',
1322
+ tooltip: 'The total assigned value of appointments scheduled attributed to your ads across all channels.',
1323
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS, measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST],
1000
1324
  },
1001
1325
  [measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST]: {
1002
1326
  title: 'Channel Cost per Appointment',
@@ -1007,11 +1331,17 @@ exports.CHANNEL_MEASURES_MAP = {
1007
1331
  avgSuffix: '',
1008
1332
  icon: 'channel',
1009
1333
  measure: measures_js_1.MEASURE.CHANNEL_APPOINTMENTS_COST,
1010
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1334
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1335
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1011
1336
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1012
1337
  decimalPlaces: 2,
1013
1338
  useCompactNotation: true,
1014
1339
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1340
+ shortTitle: 'Cost/Appointment',
1341
+ tooltip: 'How much you spend on average to drive each appointment or booking through your ads across all channels.',
1342
+ formulaDisplay: 'Total Spend ÷ Appointments',
1343
+ formula: 'channel_spend / channel_appointments',
1344
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_APPOINTMENTS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
1015
1345
  },
1016
1346
  [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS]: {
1017
1347
  title: 'Channel Subscriptions',
@@ -1022,11 +1352,15 @@ exports.CHANNEL_MEASURES_MAP = {
1022
1352
  avgSuffix: '',
1023
1353
  icon: 'channel',
1024
1354
  measure: measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS,
1025
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1355
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1356
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1026
1357
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1027
1358
  decimalPlaces: 0,
1028
1359
  useCompactNotation: false,
1029
1360
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1361
+ shortTitle: 'Subscriptions',
1362
+ tooltip: 'The number of subscription sign-ups attributed to your ads across all channels.',
1363
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
1030
1364
  },
1031
1365
  [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_VALUE]: {
1032
1366
  title: 'Channel Subscriptions Value',
@@ -1037,11 +1371,15 @@ exports.CHANNEL_MEASURES_MAP = {
1037
1371
  avgSuffix: '',
1038
1372
  icon: 'channel',
1039
1373
  measure: measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_VALUE,
1040
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1374
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1375
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1041
1376
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1042
1377
  decimalPlaces: 2,
1043
1378
  useCompactNotation: true,
1044
1379
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1380
+ shortTitle: 'Subscriptions Value',
1381
+ tooltip: 'The total assigned value of subscription sign-ups attributed to your ads across all channels.',
1382
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST],
1045
1383
  },
1046
1384
  [measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST]: {
1047
1385
  title: 'Channel Cost per Subscription',
@@ -1052,11 +1390,17 @@ exports.CHANNEL_MEASURES_MAP = {
1052
1390
  avgSuffix: '',
1053
1391
  icon: 'channel',
1054
1392
  measure: measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS_COST,
1055
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1393
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1394
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1056
1395
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1057
1396
  decimalPlaces: 2,
1058
1397
  useCompactNotation: true,
1059
1398
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1399
+ shortTitle: 'Cost/Subscription',
1400
+ tooltip: 'How much you spend on average to drive each subscription sign-up through your ads across all channels.',
1401
+ formulaDisplay: 'Total Spend ÷ Subscriptions',
1402
+ formula: 'channel_spend / channel_subscribers',
1403
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS, measures_js_1.MEASURE.CHANNEL_CPA],
1060
1404
  },
1061
1405
  [measures_js_1.MEASURE.CHANNEL_START_TRIALS]: {
1062
1406
  title: 'Channel Trial Starts',
@@ -1067,11 +1411,15 @@ exports.CHANNEL_MEASURES_MAP = {
1067
1411
  avgSuffix: '',
1068
1412
  icon: 'channel',
1069
1413
  measure: measures_js_1.MEASURE.CHANNEL_START_TRIALS,
1070
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1414
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1415
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1071
1416
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1072
1417
  decimalPlaces: 0,
1073
1418
  useCompactNotation: false,
1074
1419
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1420
+ shortTitle: 'Trial Starts',
1421
+ tooltip: 'The number of free trial activations attributed to your ads across all channels.',
1422
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST, measures_js_1.MEASURE.CHANNEL_START_TRIALS_VALUE, measures_js_1.MEASURE.CHANNEL_SUBSCRIBERS],
1075
1423
  },
1076
1424
  [measures_js_1.MEASURE.CHANNEL_START_TRIALS_VALUE]: {
1077
1425
  title: 'Channel Trial Starts Value',
@@ -1082,11 +1430,15 @@ exports.CHANNEL_MEASURES_MAP = {
1082
1430
  avgSuffix: '',
1083
1431
  icon: 'channel',
1084
1432
  measure: measures_js_1.MEASURE.CHANNEL_START_TRIALS_VALUE,
1085
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1433
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1434
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1086
1435
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1087
1436
  decimalPlaces: 2,
1088
1437
  useCompactNotation: true,
1089
1438
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1439
+ shortTitle: 'Trial Starts Value',
1440
+ tooltip: 'The total assigned value of trial starts attributed to your ads across all channels.',
1441
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_START_TRIALS, measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST],
1090
1442
  },
1091
1443
  [measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST]: {
1092
1444
  title: 'Channel Cost per Trial Start',
@@ -1097,11 +1449,17 @@ exports.CHANNEL_MEASURES_MAP = {
1097
1449
  avgSuffix: '',
1098
1450
  icon: 'channel',
1099
1451
  measure: measures_js_1.MEASURE.CHANNEL_START_TRIALS_COST,
1100
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1452
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1453
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1101
1454
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1102
1455
  decimalPlaces: 2,
1103
1456
  useCompactNotation: true,
1104
1457
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1458
+ shortTitle: 'Cost/Trial Start',
1459
+ tooltip: 'How much you spend on average to drive each free trial activation through your ads across all channels.',
1460
+ formulaDisplay: 'Total Spend ÷ Trial Starts',
1461
+ formula: 'channel_spend / channel_start_trials',
1462
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_START_TRIALS, measures_js_1.MEASURE.CHANNEL_CPA],
1105
1463
  },
1106
1464
  [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS]: {
1107
1465
  title: 'Channel Application Submissions',
@@ -1112,11 +1470,15 @@ exports.CHANNEL_MEASURES_MAP = {
1112
1470
  avgSuffix: '',
1113
1471
  icon: 'channel',
1114
1472
  measure: measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS,
1115
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1473
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1474
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1116
1475
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1117
1476
  decimalPlaces: 0,
1118
1477
  useCompactNotation: false,
1119
1478
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1479
+ shortTitle: 'Applications',
1480
+ tooltip: 'The number of application form submissions attributed to your ads across all channels.',
1481
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST, measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
1120
1482
  },
1121
1483
  [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE]: {
1122
1484
  title: 'Channel Application Submissions Value',
@@ -1127,11 +1489,15 @@ exports.CHANNEL_MEASURES_MAP = {
1127
1489
  avgSuffix: '',
1128
1490
  icon: 'channel',
1129
1491
  measure: measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE,
1130
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1492
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1493
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1131
1494
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1132
1495
  decimalPlaces: 2,
1133
1496
  useCompactNotation: true,
1134
1497
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1498
+ shortTitle: 'Applications Value',
1499
+ tooltip: 'The total assigned value of application submissions attributed to your ads across all channels.',
1500
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS, measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST],
1135
1501
  },
1136
1502
  [measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST]: {
1137
1503
  title: 'Channel Cost per Application Submission',
@@ -1142,11 +1508,17 @@ exports.CHANNEL_MEASURES_MAP = {
1142
1508
  avgSuffix: '',
1143
1509
  icon: 'channel',
1144
1510
  measure: measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST,
1145
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1511
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1512
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1146
1513
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1147
1514
  decimalPlaces: 2,
1148
1515
  useCompactNotation: true,
1149
1516
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1517
+ shortTitle: 'Cost/Application',
1518
+ tooltip: 'How much you spend on average to drive each application submission through your ads across all channels.',
1519
+ formulaDisplay: 'Total Spend ÷ Application Submissions',
1520
+ formula: 'channel_spend / channel_submit_applications',
1521
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_SUBMIT_APPLICATIONS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
1150
1522
  },
1151
1523
  [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS]: {
1152
1524
  title: 'Channel App Installs',
@@ -1157,11 +1529,15 @@ exports.CHANNEL_MEASURES_MAP = {
1157
1529
  avgSuffix: '',
1158
1530
  icon: 'channel',
1159
1531
  measure: measures_js_1.MEASURE.CHANNEL_APP_INSTALLS,
1160
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1532
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1533
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1161
1534
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1162
1535
  decimalPlaces: 0,
1163
1536
  useCompactNotation: false,
1164
1537
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1538
+ shortTitle: 'App Installs',
1539
+ tooltip: 'The number of mobile app installs attributed to your ads across all channels.',
1540
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST, measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_VALUE, measures_js_1.MEASURE.CHANNEL_PURCHASES],
1165
1541
  },
1166
1542
  [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_VALUE]: {
1167
1543
  title: 'Channel App Installs Value',
@@ -1172,11 +1548,15 @@ exports.CHANNEL_MEASURES_MAP = {
1172
1548
  avgSuffix: '',
1173
1549
  icon: 'channel',
1174
1550
  measure: measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_VALUE,
1175
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1551
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1552
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1176
1553
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1177
1554
  decimalPlaces: 2,
1178
1555
  useCompactNotation: true,
1179
1556
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1557
+ shortTitle: 'App Installs Value',
1558
+ tooltip: 'The total assigned value of app installs attributed to your ads across all channels.',
1559
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS, measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST],
1180
1560
  },
1181
1561
  [measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST]: {
1182
1562
  title: 'Channel Cost per App Install',
@@ -1187,11 +1567,17 @@ exports.CHANNEL_MEASURES_MAP = {
1187
1567
  avgSuffix: '',
1188
1568
  icon: 'channel',
1189
1569
  measure: measures_js_1.MEASURE.CHANNEL_APP_INSTALLS_COST,
1190
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1570
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1571
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1191
1572
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1192
1573
  decimalPlaces: 2,
1193
1574
  useCompactNotation: true,
1194
1575
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1576
+ shortTitle: 'Cost/App Install',
1577
+ tooltip: 'How much you spend on average to drive each app install through your ads across all channels.',
1578
+ formulaDisplay: 'Total Spend ÷ App Installs',
1579
+ formula: 'channel_spend / channel_app_installs',
1580
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_APP_INSTALLS, measures_js_1.MEASURE.CHANNEL_CPA],
1195
1581
  },
1196
1582
  [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS]: {
1197
1583
  title: 'Channel Completed Registrations',
@@ -1202,11 +1588,15 @@ exports.CHANNEL_MEASURES_MAP = {
1202
1588
  avgSuffix: '',
1203
1589
  icon: 'channel',
1204
1590
  measure: measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS,
1205
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1591
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1592
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1206
1593
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1207
1594
  decimalPlaces: 0,
1208
1595
  useCompactNotation: false,
1209
1596
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1597
+ shortTitle: 'Registrations',
1598
+ tooltip: 'The number of completed account or event registrations attributed to your ads across all channels.',
1599
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST, measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE, measures_js_1.MEASURE.CHANNEL_LEADS],
1210
1600
  },
1211
1601
  [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE]: {
1212
1602
  title: 'Channel Completed Registrations Value',
@@ -1217,11 +1607,15 @@ exports.CHANNEL_MEASURES_MAP = {
1217
1607
  avgSuffix: '',
1218
1608
  icon: 'channel',
1219
1609
  measure: measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE,
1220
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1610
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1611
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1221
1612
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1222
1613
  decimalPlaces: 2,
1223
1614
  useCompactNotation: true,
1224
1615
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1616
+ shortTitle: 'Registrations Value',
1617
+ tooltip: 'The total assigned value of completed registrations attributed to your ads across all channels.',
1618
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST],
1225
1619
  },
1226
1620
  [measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST]: {
1227
1621
  title: 'Channel Cost per Completed Registration',
@@ -1232,11 +1626,17 @@ exports.CHANNEL_MEASURES_MAP = {
1232
1626
  avgSuffix: '',
1233
1627
  icon: 'channel',
1234
1628
  measure: measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST,
1235
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1629
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1630
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1236
1631
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1237
1632
  decimalPlaces: 2,
1238
1633
  useCompactNotation: true,
1239
1634
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1635
+ shortTitle: 'Cost/Registration',
1636
+ tooltip: 'How much you spend on average to drive each completed registration through your ads across all channels.',
1637
+ formulaDisplay: 'Total Spend ÷ Completed Registrations',
1638
+ formula: 'channel_spend / channel_complete_registrations',
1639
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, measures_js_1.MEASURE.CHANNEL_LEADS_COST],
1240
1640
  },
1241
1641
  [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS]: {
1242
1642
  title: 'Channel Video Views',
@@ -1247,11 +1647,15 @@ exports.CHANNEL_MEASURES_MAP = {
1247
1647
  avgSuffix: '',
1248
1648
  icon: 'channel',
1249
1649
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS,
1250
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1650
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1651
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1251
1652
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1252
1653
  decimalPlaces: 0,
1253
1654
  useCompactNotation: false,
1254
1655
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1656
+ shortTitle: 'Video Views',
1657
+ tooltip: 'The number of times your video ads were viewed across all channels.',
1658
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CPV, measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
1255
1659
  },
1256
1660
  [measures_js_1.MEASURE.CHANNEL_CPV]: {
1257
1661
  title: 'Channel CPV',
@@ -1262,12 +1666,18 @@ exports.CHANNEL_MEASURES_MAP = {
1262
1666
  avgSuffix: '',
1263
1667
  icon: 'channel',
1264
1668
  measure: measures_js_1.MEASURE.CHANNEL_CPV,
1265
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1669
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1670
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1266
1671
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1267
1672
  decimalPlaces: 2,
1268
1673
  useCompactNotation: true,
1269
1674
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1270
1675
  aliases: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_COST],
1676
+ shortTitle: 'CPV',
1677
+ tooltip: 'How much you spend on average for each video view across all channels.',
1678
+ formulaDisplay: 'Total Spend ÷ Video Views',
1679
+ formula: 'channel_spend / channel_video_views',
1680
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_CPM],
1271
1681
  },
1272
1682
  [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC]: {
1273
1683
  title: 'Channel 15-Second Video Views',
@@ -1278,11 +1688,15 @@ exports.CHANNEL_MEASURES_MAP = {
1278
1688
  avgSuffix: '',
1279
1689
  icon: 'channel',
1280
1690
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC,
1281
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1691
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1692
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1282
1693
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1283
1694
  decimalPlaces: 0,
1284
1695
  useCompactNotation: false,
1285
1696
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1697
+ shortTitle: '15s Video Views',
1698
+ tooltip: 'The number of video ad views that lasted at least 15 seconds across all channels.',
1699
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC],
1286
1700
  },
1287
1701
  [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST]: {
1288
1702
  title: 'Channel Cost per 15-Second Video View',
@@ -1293,11 +1707,17 @@ exports.CHANNEL_MEASURES_MAP = {
1293
1707
  avgSuffix: '',
1294
1708
  icon: 'channel',
1295
1709
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST,
1296
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1710
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1711
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1297
1712
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1298
1713
  decimalPlaces: 2,
1299
1714
  useCompactNotation: true,
1300
1715
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1716
+ shortTitle: 'Cost/15s View',
1717
+ tooltip: 'How much you spend on average for each video view that lasted at least 15 seconds across all channels.',
1718
+ formulaDisplay: 'Total Spend ÷ 15-Second Video Views',
1719
+ formula: 'channel_spend / channel_video_views_15_sec',
1720
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, measures_js_1.MEASURE.CHANNEL_CPV],
1301
1721
  },
1302
1722
  [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC]: {
1303
1723
  title: 'Channel 30-Second Video Views',
@@ -1308,11 +1728,15 @@ exports.CHANNEL_MEASURES_MAP = {
1308
1728
  avgSuffix: '',
1309
1729
  icon: 'channel',
1310
1730
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC,
1311
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1731
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1732
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1312
1733
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1313
1734
  decimalPlaces: 0,
1314
1735
  useCompactNotation: false,
1315
1736
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1737
+ shortTitle: '30s Video Views',
1738
+ tooltip: 'The number of video ad views that lasted at least 30 seconds across all channels.',
1739
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
1316
1740
  },
1317
1741
  [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST]: {
1318
1742
  title: 'Channel Cost per 30-Second Video View',
@@ -1323,11 +1747,17 @@ exports.CHANNEL_MEASURES_MAP = {
1323
1747
  avgSuffix: '',
1324
1748
  icon: 'channel',
1325
1749
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST,
1326
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1750
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1751
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1327
1752
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1328
1753
  decimalPlaces: 2,
1329
1754
  useCompactNotation: true,
1330
1755
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1756
+ shortTitle: 'Cost/30s View',
1757
+ tooltip: 'How much you spend on average for each video view that lasted at least 30 seconds across all channels.',
1758
+ formulaDisplay: 'Total Spend ÷ 30-Second Video Views',
1759
+ formula: 'channel_spend / channel_video_views_30_sec',
1760
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC, measures_js_1.MEASURE.CHANNEL_CPV],
1331
1761
  },
1332
1762
  [measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS]: {
1333
1763
  title: 'Channel 25% Video Views',
@@ -1338,11 +1768,15 @@ exports.CHANNEL_MEASURES_MAP = {
1338
1768
  avgSuffix: '',
1339
1769
  icon: 'channel',
1340
1770
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS,
1341
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1771
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1772
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1342
1773
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1343
1774
  decimalPlaces: 0,
1344
1775
  useCompactNotation: false,
1345
1776
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1777
+ shortTitle: '25% Video Views',
1778
+ tooltip: 'The number of video views where at least 25% of the video was watched across all channels.',
1779
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
1346
1780
  },
1347
1781
  [measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS]: {
1348
1782
  title: 'Channel 50% Video Views',
@@ -1353,11 +1787,15 @@ exports.CHANNEL_MEASURES_MAP = {
1353
1787
  avgSuffix: '',
1354
1788
  icon: 'channel',
1355
1789
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS,
1356
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1790
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1791
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1357
1792
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1358
1793
  decimalPlaces: 0,
1359
1794
  useCompactNotation: false,
1360
1795
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1796
+ shortTitle: '50% Video Views',
1797
+ tooltip: 'The number of video views where at least 50% of the video was watched across all channels.',
1798
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS],
1361
1799
  },
1362
1800
  [measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS]: {
1363
1801
  title: 'Channel 75% Video Views',
@@ -1368,11 +1806,15 @@ exports.CHANNEL_MEASURES_MAP = {
1368
1806
  avgSuffix: '',
1369
1807
  icon: 'channel',
1370
1808
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS,
1371
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1809
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1810
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1372
1811
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1373
1812
  decimalPlaces: 0,
1374
1813
  useCompactNotation: false,
1375
1814
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1815
+ shortTitle: '75% Video Views',
1816
+ tooltip: 'The number of video views where at least 75% of the video was watched across all channels.',
1817
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
1376
1818
  },
1377
1819
  [measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS]: {
1378
1820
  title: 'Channel 95% Video Views',
@@ -1383,11 +1825,15 @@ exports.CHANNEL_MEASURES_MAP = {
1383
1825
  avgSuffix: '',
1384
1826
  icon: 'channel',
1385
1827
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS,
1386
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1828
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1829
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1387
1830
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1388
1831
  decimalPlaces: 0,
1389
1832
  useCompactNotation: false,
1390
1833
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1834
+ shortTitle: '95% Video Views',
1835
+ tooltip: 'The number of video views where at least 95% of the video was watched across all channels.',
1836
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
1391
1837
  },
1392
1838
  [measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS]: {
1393
1839
  title: 'Channel 100% Video Views',
@@ -1398,11 +1844,15 @@ exports.CHANNEL_MEASURES_MAP = {
1398
1844
  avgSuffix: '',
1399
1845
  icon: 'channel',
1400
1846
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS,
1401
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1847
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1848
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1402
1849
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1403
1850
  decimalPlaces: 0,
1404
1851
  useCompactNotation: false,
1405
1852
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1853
+ shortTitle: '100% Video Views',
1854
+ tooltip: 'The number of video views where the entire video was watched to completion across all channels.',
1855
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, measures_js_1.MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
1406
1856
  },
1407
1857
  [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE]: {
1408
1858
  title: 'Channel 25% Video Completion Rate',
@@ -1413,11 +1863,17 @@ exports.CHANNEL_MEASURES_MAP = {
1413
1863
  avgSuffix: '%',
1414
1864
  icon: 'channel',
1415
1865
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE,
1416
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1866
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1867
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1417
1868
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1418
1869
  decimalPlaces: 2,
1419
1870
  useCompactNotation: false,
1420
1871
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1872
+ shortTitle: '25% Completion',
1873
+ tooltip: 'The percentage of video views that reached at least 25% of the video across all channels. A key indicator of early content retention.',
1874
+ formulaDisplay: '25% Video Views ÷ Video Views × 100',
1875
+ formula: 'channel_video_p25_watched_views / channel_video_views * 100',
1876
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
1421
1877
  },
1422
1878
  [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE]: {
1423
1879
  title: 'Channel 50% Video Completion Rate',
@@ -1428,11 +1884,17 @@ exports.CHANNEL_MEASURES_MAP = {
1428
1884
  avgSuffix: '%',
1429
1885
  icon: 'channel',
1430
1886
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE,
1431
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1887
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1888
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1432
1889
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1433
1890
  decimalPlaces: 2,
1434
1891
  useCompactNotation: false,
1435
1892
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1893
+ shortTitle: '50% Completion',
1894
+ tooltip: 'The percentage of video views that reached at least the midpoint of the video across all channels.',
1895
+ formulaDisplay: '50% Video Views ÷ Video Views × 100',
1896
+ formula: 'channel_video_p50_watched_views / channel_video_views * 100',
1897
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE],
1436
1898
  },
1437
1899
  [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE]: {
1438
1900
  title: 'Channel 75% Video Completion Rate',
@@ -1443,11 +1905,17 @@ exports.CHANNEL_MEASURES_MAP = {
1443
1905
  avgSuffix: '%',
1444
1906
  icon: 'channel',
1445
1907
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE,
1446
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1908
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1909
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1447
1910
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1448
1911
  decimalPlaces: 2,
1449
1912
  useCompactNotation: false,
1450
1913
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1914
+ shortTitle: '75% Completion',
1915
+ tooltip: 'The percentage of video views that reached at least 75% of the video across all channels.',
1916
+ formulaDisplay: '75% Video Views ÷ Video Views × 100',
1917
+ formula: 'channel_video_p75_watched_views / channel_video_views * 100',
1918
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE],
1451
1919
  },
1452
1920
  [measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE]: {
1453
1921
  title: 'Channel 100% Video Completion Rate',
@@ -1458,11 +1926,17 @@ exports.CHANNEL_MEASURES_MAP = {
1458
1926
  avgSuffix: '%',
1459
1927
  icon: 'channel',
1460
1928
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE,
1461
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1929
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1930
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1462
1931
  valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
1463
1932
  decimalPlaces: 2,
1464
1933
  useCompactNotation: false,
1465
1934
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1935
+ shortTitle: '100% Completion',
1936
+ tooltip: 'The percentage of video views where viewers watched the entire video to completion across all channels.',
1937
+ formulaDisplay: '100% Video Views ÷ Video Views × 100',
1938
+ formula: 'channel_video_p100_watched_views / channel_video_views * 100',
1939
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
1466
1940
  },
1467
1941
  [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY]: {
1468
1942
  title: 'Channel Video ThruPlay Views',
@@ -1473,11 +1947,15 @@ exports.CHANNEL_MEASURES_MAP = {
1473
1947
  avgSuffix: '',
1474
1948
  icon: 'channel',
1475
1949
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY,
1476
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1950
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1951
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1477
1952
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1478
1953
  decimalPlaces: 0,
1479
1954
  useCompactNotation: false,
1480
1955
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1956
+ shortTitle: 'ThruPlay Views',
1957
+ tooltip: 'The number of times your video ads were played to completion or for at least 15 seconds across all channels.',
1958
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS],
1481
1959
  },
1482
1960
  [measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
1483
1961
  title: 'Channel Cost per Video ThruPlay',
@@ -1488,11 +1966,17 @@ exports.CHANNEL_MEASURES_MAP = {
1488
1966
  avgSuffix: '',
1489
1967
  icon: 'channel',
1490
1968
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
1491
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1969
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1970
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1492
1971
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1493
1972
  decimalPlaces: 2,
1494
1973
  useCompactNotation: true,
1495
1974
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1975
+ shortTitle: 'Cost/ThruPlay',
1976
+ tooltip: 'How much you spend on average for each ThruPlay — a video view that reached completion or lasted at least 15 seconds — across all channels.',
1977
+ formulaDisplay: 'Total Spend ÷ ThruPlay Views',
1978
+ formula: 'channel_spend / channel_video_views_thruplay',
1979
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, measures_js_1.MEASURE.CHANNEL_CPV],
1496
1980
  },
1497
1981
  [measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS]: {
1498
1982
  title: 'Channel Video Plays',
@@ -1503,11 +1987,15 @@ exports.CHANNEL_MEASURES_MAP = {
1503
1987
  avgSuffix: '',
1504
1988
  icon: 'channel',
1505
1989
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS,
1506
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
1990
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
1991
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1507
1992
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1508
1993
  decimalPlaces: 0,
1509
1994
  useCompactNotation: false,
1510
1995
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
1996
+ shortTitle: 'Video Plays',
1997
+ tooltip: 'The number of times playback was initiated on your video ads across all channels, including autoplay.',
1998
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS_COST, measures_js_1.MEASURE.CHANNEL_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_IMPRESSIONS],
1511
1999
  },
1512
2000
  [measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS_COST]: {
1513
2001
  title: 'Channel Cost per Video Play',
@@ -1518,11 +2006,17 @@ exports.CHANNEL_MEASURES_MAP = {
1518
2006
  avgSuffix: '',
1519
2007
  icon: 'channel',
1520
2008
  measure: measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS_COST,
1521
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2009
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2010
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1522
2011
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1523
2012
  decimalPlaces: 2,
1524
2013
  useCompactNotation: true,
1525
2014
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2015
+ shortTitle: 'Cost/Video Play',
2016
+ tooltip: 'How much you spend on average for each video play initiation across all channels.',
2017
+ formulaDisplay: 'Total Spend ÷ Video Plays',
2018
+ formula: 'channel_spend / channel_video_plays',
2019
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIDEO_PLAYS, measures_js_1.MEASURE.CHANNEL_CPV],
1526
2020
  },
1527
2021
  [measures_js_1.MEASURE.CHANNEL_CONVERSIONS]: {
1528
2022
  title: 'Channel Conversions',
@@ -1533,11 +2027,15 @@ exports.CHANNEL_MEASURES_MAP = {
1533
2027
  avgSuffix: '',
1534
2028
  icon: 'channel',
1535
2029
  measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS,
1536
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2030
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2031
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1537
2032
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1538
2033
  decimalPlaces: 0,
1539
2034
  useCompactNotation: false,
1540
2035
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2036
+ shortTitle: 'Conversions',
2037
+ tooltip: 'The total number of conversion events attributed to your ads across all channels.',
2038
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST, measures_js_1.MEASURE.CHANNEL_PURCHASES],
1541
2039
  },
1542
2040
  [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE]: {
1543
2041
  title: 'Channel Conversions Value',
@@ -1548,11 +2046,15 @@ exports.CHANNEL_MEASURES_MAP = {
1548
2046
  avgSuffix: '',
1549
2047
  icon: 'channel',
1550
2048
  measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE,
1551
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2049
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2050
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1552
2051
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1553
2052
  decimalPlaces: 2,
1554
2053
  useCompactNotation: true,
1555
2054
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2055
+ shortTitle: 'Conversions Value',
2056
+ tooltip: 'The total monetary value of all conversions attributed to your ads across all channels.',
2057
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS, measures_js_1.MEASURE.CHANNEL_SPEND],
1556
2058
  },
1557
2059
  [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST]: {
1558
2060
  title: 'Channel Cost per Conversion',
@@ -1563,11 +2065,17 @@ exports.CHANNEL_MEASURES_MAP = {
1563
2065
  avgSuffix: '',
1564
2066
  icon: 'channel',
1565
2067
  measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST,
1566
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2068
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2069
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1567
2070
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1568
2071
  decimalPlaces: 2,
1569
2072
  useCompactNotation: true,
1570
2073
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2074
+ shortTitle: 'Cost/Conversion',
2075
+ tooltip: 'How much you spend on average for each conversion event attributed to your ads across all channels.',
2076
+ formulaDisplay: 'Total Spend ÷ Conversions',
2077
+ formula: 'channel_spend / channel_conversions',
2078
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CPA],
1571
2079
  },
1572
2080
  [measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS]: {
1573
2081
  title: 'Channel Conversions ROAS',
@@ -1578,11 +2086,17 @@ exports.CHANNEL_MEASURES_MAP = {
1578
2086
  avgSuffix: 'x',
1579
2087
  icon: 'channel',
1580
2088
  measure: measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS,
1581
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2089
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2090
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
1582
2091
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
1583
2092
  decimalPlaces: 2,
1584
2093
  useCompactNotation: false,
1585
2094
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2095
+ shortTitle: 'Conv. ROAS',
2096
+ tooltip: 'How many dollars of conversion value you generate for every dollar spent on ads across all channels.',
2097
+ formulaDisplay: 'Conversions Value ÷ Total Spend',
2098
+ formula: 'channel_conversions_value / channel_spend',
2099
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_ROAS],
1586
2100
  },
1587
2101
  [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS]: {
1588
2102
  title: 'Channel All Conversions',
@@ -1593,11 +2107,15 @@ exports.CHANNEL_MEASURES_MAP = {
1593
2107
  avgSuffix: '',
1594
2108
  icon: 'channel',
1595
2109
  measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS,
1596
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2110
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2111
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1597
2112
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1598
2113
  decimalPlaces: 0,
1599
2114
  useCompactNotation: false,
1600
2115
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2116
+ shortTitle: 'All Conversions',
2117
+ tooltip: 'The total number of all conversion events including cross-device and view-through conversions attributed to your ads across all channels.',
2118
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_COST, measures_js_1.MEASURE.CHANNEL_CONVERSIONS],
1601
2119
  },
1602
2120
  [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE]: {
1603
2121
  title: 'Channel All Conversions Value',
@@ -1608,11 +2126,15 @@ exports.CHANNEL_MEASURES_MAP = {
1608
2126
  avgSuffix: '',
1609
2127
  icon: 'channel',
1610
2128
  measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE,
1611
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2129
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2130
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1612
2131
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1613
2132
  decimalPlaces: 2,
1614
2133
  useCompactNotation: true,
1615
2134
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2135
+ shortTitle: 'All Conv. Value',
2136
+ tooltip: 'The total monetary value of all conversions including cross-device and view-through conversions across all channels.',
2137
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_VALUE],
1616
2138
  },
1617
2139
  [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_COST]: {
1618
2140
  title: 'Channel Cost per All Conversions',
@@ -1623,11 +2145,17 @@ exports.CHANNEL_MEASURES_MAP = {
1623
2145
  avgSuffix: '',
1624
2146
  icon: 'channel',
1625
2147
  measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_COST,
1626
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2148
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2149
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1627
2150
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1628
2151
  decimalPlaces: 2,
1629
2152
  useCompactNotation: true,
1630
2153
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2154
+ shortTitle: 'Cost/All Conv.',
2155
+ tooltip: 'How much you spend on average for each conversion including cross-device and view-through conversions across all channels.',
2156
+ formulaDisplay: 'Total Spend ÷ All Conversions',
2157
+ formula: 'channel_spend / channel_all_conversions',
2158
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_COST],
1631
2159
  },
1632
2160
  [measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS]: {
1633
2161
  title: 'Channel All Conversions ROAS',
@@ -1638,11 +2166,17 @@ exports.CHANNEL_MEASURES_MAP = {
1638
2166
  avgSuffix: 'x',
1639
2167
  icon: 'channel',
1640
2168
  measure: measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS,
1641
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2169
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2170
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
1642
2171
  valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
1643
2172
  decimalPlaces: 2,
1644
2173
  useCompactNotation: false,
1645
2174
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2175
+ shortTitle: 'All Conv. ROAS',
2176
+ tooltip: 'How many dollars of all-conversion value you generate for every dollar spent on ads across all channels, including view-through conversions.',
2177
+ formulaDisplay: 'All Conversions Value ÷ Total Spend',
2178
+ formula: 'channel_all_conversions_value / channel_spend',
2179
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, measures_js_1.MEASURE.CHANNEL_CONVERSIONS_ROAS],
1646
2180
  },
1647
2181
  [measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
1648
2182
  title: 'Channel View-Through Conversions',
@@ -1653,11 +2187,15 @@ exports.CHANNEL_MEASURES_MAP = {
1653
2187
  avgSuffix: '',
1654
2188
  icon: 'channel',
1655
2189
  measure: measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
1656
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2190
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2191
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1657
2192
  valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
1658
2193
  decimalPlaces: 0,
1659
2194
  useCompactNotation: false,
1660
2195
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2196
+ shortTitle: 'View-Through Conv.',
2197
+ tooltip: 'The number of conversions attributed to users who saw your ad but did not click it, then later converted on their own.',
2198
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST, measures_js_1.MEASURE.CHANNEL_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_ALL_CONVERSIONS],
1661
2199
  },
1662
2200
  [measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST]: {
1663
2201
  title: 'Channel Cost per View-Through Conversion',
@@ -1668,11 +2206,17 @@ exports.CHANNEL_MEASURES_MAP = {
1668
2206
  avgSuffix: '',
1669
2207
  icon: 'channel',
1670
2208
  measure: measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST,
1671
- category: measure_categories_js_1.MEASURE_CATEGORY.UPSTACK_DATA,
2209
+ category: measure_categories_js_1.MEASURE_CATEGORY.AD_PERFORMANCE,
2210
+ subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1672
2211
  valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
1673
2212
  decimalPlaces: 2,
1674
2213
  useCompactNotation: true,
1675
2214
  applicableContexts: measure_applicable_contexts_js_1.STANDARD_APPLICABLE_CONTEXTS,
2215
+ shortTitle: 'Cost/VTC',
2216
+ tooltip: 'How much you spend on average for each view-through conversion — where a user saw but did not click your ad before converting.',
2217
+ formulaDisplay: 'Total Spend ÷ View-Through Conversions',
2218
+ formula: 'channel_spend / channel_view_thru_conversions',
2219
+ relatedMeasures: [measures_js_1.MEASURE.CHANNEL_SPEND, measures_js_1.MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS, measures_js_1.MEASURE.CHANNEL_CPA],
1676
2220
  },
1677
2221
  };
1678
2222
  //# sourceMappingURL=channel-measure-definitions.js.map