@adtrackify/at-tracking-event-types 4.41.0 → 4.41.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +654 -110
- package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +494 -163
- package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js +77 -16
- package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +552 -105
- package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +121 -21
- package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +47 -0
- package/dist/cjs/types/api/measures/definitions/measure-categories.js +49 -1
- package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +12 -3
- package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +834 -138
- package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js +111 -24
- package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +190 -0
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +94 -0
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +100 -0
- package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
- package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +265 -51
- package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +655 -111
- package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +495 -164
- package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js +78 -17
- package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +553 -106
- package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +122 -22
- package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +47 -0
- package/dist/esm/types/api/measures/definitions/measure-categories.js +48 -0
- package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +12 -3
- package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +835 -139
- package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/session-measure-definitions.js +112 -25
- package/dist/esm/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +191 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +95 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +101 -1
- package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
- package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +266 -52
- package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
- package/package.json +1 -1
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@@ -9,1444 +9,1891 @@ exports.FACEBOOK_MEASURES_MAP = {
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[measures_js_1.MEASURE.CHANNEL_FB_SPEND]: {
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title: 'Meta Spend',
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description: 'The total amount spent on your Meta ads.',
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tooltip: 'Total ad budget consumed by Meta during the selected period. This is what Meta billed you.',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_SPEND,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_SPEND,
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valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_CPM, measures_js_1.MEASURE.CHANNEL_FB_CPC, measures_js_1.MEASURE.CHANNEL_FB_ROAS],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_IMPRESSIONS]: {
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title: 'Meta Impressions',
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description: 'The number of times your Meta ads were shown.',
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tooltip: 'How many times your ads appeared on screen. One person can generate multiple impressions.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_IMPRESSIONS,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_AUDIENCE,
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valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_REACH, measures_js_1.MEASURE.CHANNEL_FB_FREQUENCY, measures_js_1.MEASURE.CHANNEL_FB_CPM],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_CPM]: {
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title: 'Meta CPM',
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shortTitle: 'CPM',
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description: 'The cost per thousand impressions of your Meta ads.',
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tooltip: 'How much you pay for every 1,000 times your ad is shown. Lower CPM means cheaper reach.',
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formulaDisplay: 'Ad Spend ÷ Impressions × 1,000',
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formula: 'spend / impressions * 1000',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_CPM,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_SPEND,
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valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SPEND, measures_js_1.MEASURE.CHANNEL_FB_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_FB_CTR],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_FREQUENCY]: {
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title: 'Meta Frequency',
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description: 'The average number of times each person saw your Meta ads.',
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tooltip: 'Average number of times a unique person saw your ad. High frequency can signal ad fatigue.',
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formulaDisplay: 'Impressions ÷ Reach',
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formula: 'impressions / reach',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_FREQUENCY,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_AUDIENCE,
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valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_REACH, measures_js_1.MEASURE.CHANNEL_FB_IMPRESSIONS],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_REACH]: {
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title: 'Meta Reach',
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description: 'The number of unique people who saw your Meta ads.',
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tooltip: 'How many individual people saw your ad at least once. Unlike impressions, each person is counted only once.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_REACH,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_AUDIENCE,
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valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_FB_FREQUENCY, measures_js_1.MEASURE.CHANNEL_FB_CPP],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_CPP]: {
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title: 'Meta CPP',
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shortTitle: 'CPP',
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description: 'The cost per 1,000 people reached by your Meta ads.',
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tooltip: 'How much you pay to reach 1,000 unique people. Measures the efficiency of your audience targeting.',
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formulaDisplay: 'Ad Spend ÷ Reach × 1,000',
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formula: 'spend / reach * 1000',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_CPP,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_SPEND,
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valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_REACH, measures_js_1.MEASURE.CHANNEL_FB_SPEND, measures_js_1.MEASURE.CHANNEL_FB_CPM],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_CLICKS]: {
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title: 'Meta Clicks',
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description: 'The number of clicks on your Meta ads.',
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tooltip: 'Total clicks anywhere on your ad, including link clicks, reactions, profile visits, and more.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_CLICKS,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
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valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
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decimalPlaces: 0,
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useCompactNotation: false,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CPC, measures_js_1.MEASURE.CHANNEL_FB_CTR],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_CPC]: {
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title: 'Meta CPC',
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shortTitle: 'CPC',
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description: 'The cost per click on your Meta ads.',
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tooltip: 'Average cost each time someone clicks your ad. Lower CPC means you are driving traffic more efficiently.',
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formulaDisplay: 'Ad Spend ÷ Clicks',
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formula: 'spend / clicks',
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sumPrefix: '$',
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sumSuffix: '',
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avgPrefix: '$',
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avgSuffix: '',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_CPC,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_SPEND,
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valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
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decimalPlaces: 2,
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useCompactNotation: true,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_SPEND, measures_js_1.MEASURE.CHANNEL_FB_CTR, measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_CTR]: {
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title: 'Meta CTR',
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shortTitle: 'CTR',
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description: 'The percentage of impressions that resulted in clicks.',
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tooltip: 'How often people click your ad after seeing it. Higher CTR signals more engaging creative or targeting.',
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formulaDisplay: 'Clicks ÷ Impressions × 100',
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formula: 'clicks / impressions * 100',
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sumPrefix: '',
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sumSuffix: '%',
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avgPrefix: '',
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avgSuffix: '%',
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icon: 'facebook',
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measure: measures_js_1.MEASURE.CHANNEL_FB_CTR,
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category: measure_categories_js_1.MEASURE_CATEGORY.
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category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
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subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
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valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
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decimalPlaces: 2,
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useCompactNotation: false,
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applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_IMPRESSIONS, measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
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},
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[measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
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title: 'Meta Unique Clicks',
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description: 'The number of unique people who clicked on your Meta ads.',
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tooltip: 'How many distinct individuals clicked your ad, counting each person only once regardless of how many times they clicked.',
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sumPrefix: '',
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sumSuffix: '',
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avgPrefix: '',
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avgSuffix: '',
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icon: 'facebook',
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152
194
|
measure: measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
|
|
153
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
195
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
196
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
154
197
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
155
198
|
decimalPlaces: 0,
|
|
156
199
|
useCompactNotation: false,
|
|
157
200
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
201
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR],
|
|
158
202
|
},
|
|
159
203
|
[measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
|
|
160
|
-
title: 'Meta Unique
|
|
204
|
+
title: 'Meta Unique Click-Through Rate',
|
|
205
|
+
shortTitle: 'Unique CTR',
|
|
161
206
|
description: 'The percentage of people who clicked on your ad at least once.',
|
|
207
|
+
tooltip: 'Share of reached people who clicked at least once. Removes the inflation from repeat clickers.',
|
|
208
|
+
formulaDisplay: 'Unique Clicks ÷ Reach × 100',
|
|
209
|
+
formula: 'unique_clicks / reach * 100',
|
|
162
210
|
sumPrefix: '',
|
|
163
211
|
sumSuffix: '%',
|
|
164
212
|
avgPrefix: '',
|
|
165
213
|
avgSuffix: '%',
|
|
166
214
|
icon: 'facebook',
|
|
167
215
|
measure: measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
|
|
168
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
216
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
217
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
169
218
|
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
170
219
|
decimalPlaces: 2,
|
|
171
220
|
useCompactNotation: false,
|
|
172
221
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
222
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CTR],
|
|
173
223
|
},
|
|
174
224
|
[measures_js_1.MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK]: {
|
|
175
225
|
title: 'Meta Cost per Unique Click',
|
|
226
|
+
shortTitle: 'Cost/Unique Click',
|
|
176
227
|
description: 'The average cost per unique click on your Meta ads.',
|
|
228
|
+
tooltip: 'How much you pay per unique person who clicks. Accounts for the same person clicking multiple times.',
|
|
229
|
+
formulaDisplay: 'Ad Spend ÷ Unique Clicks',
|
|
230
|
+
formula: 'spend / unique_clicks',
|
|
177
231
|
sumPrefix: '$',
|
|
178
232
|
sumSuffix: '',
|
|
179
233
|
avgPrefix: '$',
|
|
180
234
|
avgSuffix: '',
|
|
181
235
|
icon: 'facebook',
|
|
182
236
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COST_PER_UNIQUE_CLICK,
|
|
183
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
237
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
238
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
184
239
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
185
240
|
decimalPlaces: 2,
|
|
186
241
|
useCompactNotation: true,
|
|
187
242
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
243
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_UNIQUE_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CPC],
|
|
188
244
|
},
|
|
189
245
|
[measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS]: {
|
|
190
246
|
title: 'Meta Inline Clicks',
|
|
191
247
|
description: 'The number of clicks on links within your Meta ads.',
|
|
248
|
+
tooltip: 'Clicks on links embedded inside the ad unit itself, such as links in the post body or carousel cards.',
|
|
192
249
|
sumPrefix: '',
|
|
193
250
|
sumSuffix: '',
|
|
194
251
|
avgPrefix: '',
|
|
195
252
|
avgSuffix: '',
|
|
196
253
|
icon: 'facebook',
|
|
197
254
|
measure: measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS,
|
|
198
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
255
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
256
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
199
257
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
200
258
|
decimalPlaces: 0,
|
|
201
259
|
useCompactNotation: false,
|
|
202
260
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
261
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK],
|
|
203
262
|
},
|
|
204
263
|
[measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
|
|
205
|
-
title: 'Meta Inline
|
|
264
|
+
title: 'Meta Inline Link Click-Through Rate',
|
|
265
|
+
shortTitle: 'Inline CTR',
|
|
206
266
|
description: 'The percentage of impressions that resulted in inline link clicks.',
|
|
267
|
+
tooltip: 'How often viewers click the inline links in your ad. Indicates how compelling the ad content is.',
|
|
268
|
+
formulaDisplay: 'Inline Clicks ÷ Impressions × 100',
|
|
269
|
+
formula: 'inline_clicks / impressions * 100',
|
|
207
270
|
sumPrefix: '',
|
|
208
271
|
sumSuffix: '%',
|
|
209
272
|
avgPrefix: '',
|
|
210
273
|
avgSuffix: '%',
|
|
211
274
|
icon: 'facebook',
|
|
212
275
|
measure: measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
|
|
213
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
276
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
277
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
214
278
|
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
215
279
|
decimalPlaces: 2,
|
|
216
280
|
useCompactNotation: false,
|
|
217
281
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
282
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CTR],
|
|
218
283
|
},
|
|
219
284
|
[measures_js_1.MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK]: {
|
|
220
285
|
title: 'Meta Cost per Inline Click',
|
|
286
|
+
shortTitle: 'Cost/Inline Click',
|
|
221
287
|
description: 'The average cost per inline click on your Meta ads.',
|
|
288
|
+
tooltip: 'Average spend per inline link click. Useful for measuring efficiency of link-focused ad formats.',
|
|
289
|
+
formulaDisplay: 'Ad Spend ÷ Inline Clicks',
|
|
290
|
+
formula: 'spend / inline_clicks',
|
|
222
291
|
sumPrefix: '$',
|
|
223
292
|
sumSuffix: '',
|
|
224
293
|
avgPrefix: '$',
|
|
225
294
|
avgSuffix: '',
|
|
226
295
|
icon: 'facebook',
|
|
227
296
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK,
|
|
228
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
297
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
298
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
229
299
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
230
300
|
decimalPlaces: 2,
|
|
231
301
|
useCompactNotation: true,
|
|
232
302
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
303
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_INLINE_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CPC],
|
|
233
304
|
},
|
|
234
305
|
[measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS]: {
|
|
235
306
|
title: 'Meta Outbound Clicks',
|
|
236
307
|
description: 'The number of clicks that took people to destinations off Meta.',
|
|
308
|
+
tooltip: 'Clicks that sent people to your website or app, as opposed to clicks that stayed within Meta properties.',
|
|
237
309
|
sumPrefix: '',
|
|
238
310
|
sumSuffix: '',
|
|
239
311
|
avgPrefix: '',
|
|
240
312
|
avgSuffix: '',
|
|
241
313
|
icon: 'facebook',
|
|
242
314
|
measure: measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS,
|
|
243
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
315
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
316
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
244
317
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
245
318
|
decimalPlaces: 0,
|
|
246
319
|
useCompactNotation: false,
|
|
247
320
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
321
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK, measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
|
|
248
322
|
},
|
|
249
323
|
[measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
|
|
250
|
-
title: 'Meta Outbound
|
|
324
|
+
title: 'Meta Outbound Click-Through Rate',
|
|
325
|
+
shortTitle: 'Outbound CTR',
|
|
251
326
|
description: 'The percentage of impressions that resulted in outbound clicks.',
|
|
327
|
+
tooltip: 'Share of impressions that drove someone off Meta to your destination. The most relevant CTR for website-focused campaigns.',
|
|
328
|
+
formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
|
|
329
|
+
formula: 'outbound_clicks / impressions * 100',
|
|
252
330
|
sumPrefix: '',
|
|
253
331
|
sumSuffix: '%',
|
|
254
332
|
avgPrefix: '',
|
|
255
333
|
avgSuffix: '%',
|
|
256
334
|
icon: 'facebook',
|
|
257
335
|
measure: measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
|
|
258
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
336
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
337
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
259
338
|
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
260
339
|
decimalPlaces: 2,
|
|
261
340
|
useCompactNotation: false,
|
|
262
341
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
342
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CTR, measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS_CTR],
|
|
263
343
|
},
|
|
264
344
|
[measures_js_1.MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
|
|
265
345
|
title: 'Meta Cost per Outbound Click',
|
|
346
|
+
shortTitle: 'Cost/Outbound Click',
|
|
266
347
|
description: 'The average cost per click that took people off Meta.',
|
|
348
|
+
tooltip: 'How much you pay each time someone leaves Meta for your site. A key efficiency metric for traffic campaigns.',
|
|
349
|
+
formulaDisplay: 'Ad Spend ÷ Outbound Clicks',
|
|
350
|
+
formula: 'spend / outbound_clicks',
|
|
267
351
|
sumPrefix: '$',
|
|
268
352
|
sumSuffix: '',
|
|
269
353
|
avgPrefix: '$',
|
|
270
354
|
avgSuffix: '',
|
|
271
355
|
icon: 'facebook',
|
|
272
356
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK,
|
|
273
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
357
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
358
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
274
359
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
275
360
|
decimalPlaces: 2,
|
|
276
361
|
useCompactNotation: true,
|
|
277
362
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
363
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
|
|
278
364
|
},
|
|
279
365
|
[measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS]: {
|
|
280
366
|
title: 'Meta Link Clicks',
|
|
281
367
|
description: 'The number of clicks on links in your Meta ads.',
|
|
368
|
+
tooltip: 'Clicks specifically on your ad\'s call-to-action button or primary link, directing people to your website or app.',
|
|
282
369
|
sumPrefix: '',
|
|
283
370
|
sumSuffix: '',
|
|
284
371
|
avgPrefix: '',
|
|
285
372
|
avgSuffix: '',
|
|
286
373
|
icon: 'facebook',
|
|
287
374
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS,
|
|
288
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
375
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
376
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
289
377
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
290
378
|
decimalPlaces: 0,
|
|
291
379
|
useCompactNotation: false,
|
|
292
380
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
381
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS_CTR, measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK, measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS],
|
|
293
382
|
},
|
|
294
383
|
[measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
|
|
295
|
-
title: 'Meta Link
|
|
384
|
+
title: 'Meta Link Click-Through Rate',
|
|
385
|
+
shortTitle: 'Link CTR',
|
|
296
386
|
description: 'The percentage of impressions that resulted in link clicks.',
|
|
387
|
+
tooltip: 'How often people click your primary link after seeing the ad. A core measure of ad creative and targeting quality.',
|
|
388
|
+
formulaDisplay: 'Link Clicks ÷ Impressions × 100',
|
|
389
|
+
formula: 'link_clicks / impressions * 100',
|
|
297
390
|
sumPrefix: '',
|
|
298
391
|
sumSuffix: '%',
|
|
299
392
|
avgPrefix: '',
|
|
300
393
|
avgSuffix: '%',
|
|
301
394
|
icon: 'facebook',
|
|
302
395
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
|
|
303
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
396
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
397
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
304
398
|
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
305
399
|
decimalPlaces: 2,
|
|
306
400
|
useCompactNotation: false,
|
|
307
401
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
402
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CTR, measures_js_1.MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR],
|
|
308
403
|
},
|
|
309
404
|
[measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
|
|
310
405
|
title: 'Meta Cost per Link Click',
|
|
406
|
+
shortTitle: 'Cost/Link Click',
|
|
311
407
|
description: 'The average cost per link click on your Meta ads.',
|
|
408
|
+
tooltip: 'Average spend per primary link click. The standard cost-per-click metric for website traffic campaigns.',
|
|
409
|
+
formulaDisplay: 'Ad Spend ÷ Link Clicks',
|
|
410
|
+
formula: 'spend / link_clicks',
|
|
312
411
|
sumPrefix: '$',
|
|
313
412
|
sumSuffix: '',
|
|
314
413
|
avgPrefix: '$',
|
|
315
414
|
avgSuffix: '',
|
|
316
415
|
icon: 'facebook',
|
|
317
416
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
|
|
318
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
417
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
418
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
319
419
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
320
420
|
decimalPlaces: 2,
|
|
321
421
|
useCompactNotation: true,
|
|
322
422
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
423
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS, measures_js_1.MEASURE.CHANNEL_FB_CPC, measures_js_1.MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK],
|
|
323
424
|
},
|
|
324
425
|
[measures_js_1.MEASURE.CHANNEL_FB_PURCHASES]: {
|
|
325
426
|
title: 'Meta Purchases',
|
|
326
427
|
description: 'The number of purchases attributed to your Meta ads.',
|
|
428
|
+
tooltip: 'How many completed purchases Meta attributes to your ads, based on the pixel or Conversions API.',
|
|
327
429
|
sumPrefix: '',
|
|
328
430
|
sumSuffix: '',
|
|
329
431
|
avgPrefix: '',
|
|
330
432
|
avgSuffix: '',
|
|
331
433
|
icon: 'facebook',
|
|
332
434
|
measure: measures_js_1.MEASURE.CHANNEL_FB_PURCHASES,
|
|
333
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
435
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
436
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
334
437
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
335
438
|
decimalPlaces: 0,
|
|
336
439
|
useCompactNotation: false,
|
|
337
440
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
441
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_FB_CPA, measures_js_1.MEASURE.CHANNEL_FB_ROAS],
|
|
338
442
|
},
|
|
339
443
|
[measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
|
|
340
444
|
title: 'Meta Purchases Value',
|
|
445
|
+
shortTitle: 'Meta Revenue',
|
|
341
446
|
description: 'The total revenue from purchases attributed to your Meta ads.',
|
|
447
|
+
tooltip: 'Total revenue Meta credits to your ads. Used to calculate ROAS and evaluate campaign profitability.',
|
|
342
448
|
sumPrefix: '$',
|
|
343
449
|
sumSuffix: '',
|
|
344
450
|
avgPrefix: '$',
|
|
345
451
|
avgSuffix: '',
|
|
346
452
|
icon: 'facebook',
|
|
347
453
|
measure: measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE,
|
|
348
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
454
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
455
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
349
456
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
350
457
|
decimalPlaces: 2,
|
|
351
458
|
useCompactNotation: true,
|
|
352
459
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
460
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES, measures_js_1.MEASURE.CHANNEL_FB_ROAS, measures_js_1.MEASURE.CHANNEL_FB_SPEND],
|
|
353
461
|
},
|
|
354
462
|
[measures_js_1.MEASURE.CHANNEL_FB_CPA]: {
|
|
355
463
|
title: 'Meta CPA',
|
|
464
|
+
shortTitle: 'CPA',
|
|
356
465
|
description: 'The cost per purchase conversion from your Meta ads.',
|
|
466
|
+
tooltip: 'How much you spend on average for each purchase Meta attributes to your ads. Lower is better.',
|
|
467
|
+
formulaDisplay: 'Ad Spend ÷ Purchases',
|
|
468
|
+
formula: 'spend / purchases',
|
|
357
469
|
sumPrefix: '$',
|
|
358
470
|
sumSuffix: '',
|
|
359
471
|
avgPrefix: '$',
|
|
360
472
|
avgSuffix: '',
|
|
361
473
|
icon: 'facebook',
|
|
362
474
|
measure: measures_js_1.MEASURE.CHANNEL_FB_CPA,
|
|
363
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
475
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
476
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_SPEND,
|
|
364
477
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
365
478
|
decimalPlaces: 2,
|
|
366
479
|
useCompactNotation: true,
|
|
367
480
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
368
481
|
aliases: [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_COST],
|
|
482
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES, measures_js_1.MEASURE.CHANNEL_FB_ROAS, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
|
|
369
483
|
},
|
|
370
484
|
[measures_js_1.MEASURE.CHANNEL_FB_ROAS]: {
|
|
371
485
|
title: 'Meta ROAS',
|
|
486
|
+
shortTitle: 'ROAS',
|
|
372
487
|
description: 'The return on ad spend from your Meta ads.',
|
|
488
|
+
tooltip: 'Revenue Meta reports per dollar spent on ads. A ROAS of 3x means $3 in attributed revenue for every $1 spent.',
|
|
489
|
+
formulaDisplay: 'Purchases Value ÷ Ad Spend',
|
|
490
|
+
formula: 'purchases_value / spend',
|
|
373
491
|
sumPrefix: '',
|
|
374
492
|
sumSuffix: 'x',
|
|
375
493
|
avgPrefix: '',
|
|
376
494
|
avgSuffix: 'x',
|
|
377
495
|
icon: 'facebook',
|
|
378
496
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ROAS,
|
|
379
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
497
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
498
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_EFFICIENCY,
|
|
380
499
|
valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
|
|
381
500
|
decimalPlaces: 2,
|
|
382
501
|
useCompactNotation: false,
|
|
383
502
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
503
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SPEND, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_FB_CPA, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
|
|
384
504
|
},
|
|
385
505
|
[measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
|
|
386
506
|
title: 'Meta New Customer Purchases',
|
|
507
|
+
shortTitle: 'NC Purchases',
|
|
387
508
|
description: 'The number of new customer purchases attributed to your Meta ads.',
|
|
509
|
+
tooltip: 'Purchases from first-time buyers that Meta credits to your ads. Requires new customer signal configuration.',
|
|
388
510
|
sumPrefix: '',
|
|
389
511
|
sumSuffix: '',
|
|
390
512
|
avgPrefix: '',
|
|
391
513
|
avgSuffix: '',
|
|
392
514
|
icon: 'facebook',
|
|
393
515
|
measure: measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
|
|
394
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
516
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
517
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
395
518
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
396
519
|
decimalPlaces: 0,
|
|
397
520
|
useCompactNotation: false,
|
|
398
521
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
522
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_PURCHASES, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
|
|
399
523
|
},
|
|
400
524
|
[measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
|
|
401
525
|
title: 'Meta New Customer Purchases Value',
|
|
526
|
+
shortTitle: 'NC Revenue',
|
|
402
527
|
description: 'The total revenue from new customer purchases attributed to your Meta ads.',
|
|
528
|
+
tooltip: 'Revenue from first-time buyers that Meta credits to your ads. Indicates how well campaigns attract new shoppers.',
|
|
403
529
|
sumPrefix: '$',
|
|
404
530
|
sumSuffix: '',
|
|
405
531
|
avgPrefix: '$',
|
|
406
532
|
avgSuffix: '',
|
|
407
533
|
icon: 'facebook',
|
|
408
534
|
measure: measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
|
|
409
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
535
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
536
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
410
537
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
411
538
|
decimalPlaces: 2,
|
|
412
539
|
useCompactNotation: true,
|
|
413
540
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
541
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE],
|
|
414
542
|
},
|
|
415
543
|
[measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
|
|
416
544
|
title: 'Meta New Customer CPA',
|
|
545
|
+
shortTitle: 'NC CPA',
|
|
417
546
|
description: 'The cost per acquisition for new customers from Meta ads.',
|
|
547
|
+
tooltip: 'Average spend to acquire one new customer via Meta. Key metric for evaluating customer acquisition efficiency.',
|
|
548
|
+
formulaDisplay: 'Ad Spend ÷ New Customer Purchases',
|
|
549
|
+
formula: 'spend / new_customer_purchases',
|
|
418
550
|
sumPrefix: '$',
|
|
419
551
|
sumSuffix: '',
|
|
420
552
|
avgPrefix: '$',
|
|
421
553
|
avgSuffix: '',
|
|
422
554
|
icon: 'facebook',
|
|
423
555
|
measure: measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
|
|
424
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
556
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
557
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_SPEND,
|
|
425
558
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
426
559
|
decimalPlaces: 2,
|
|
427
560
|
useCompactNotation: true,
|
|
428
561
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
429
562
|
aliases: [measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST],
|
|
563
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES, measures_js_1.MEASURE.CHANNEL_FB_CPA, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS],
|
|
430
564
|
},
|
|
431
565
|
[measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
|
|
432
566
|
title: 'Meta New Customer ROAS',
|
|
567
|
+
shortTitle: 'NC ROAS',
|
|
433
568
|
description: 'The return on ad spend from new customers acquired via Meta ads.',
|
|
569
|
+
tooltip: 'Revenue from new customers per dollar spent on Meta ads. Measures how effectively you are converting ad spend into new buyers.',
|
|
570
|
+
formulaDisplay: 'New Customer Revenue ÷ Ad Spend',
|
|
571
|
+
formula: 'new_customer_purchases_value / spend',
|
|
434
572
|
sumPrefix: '',
|
|
435
573
|
sumSuffix: 'x',
|
|
436
574
|
avgPrefix: '',
|
|
437
575
|
avgSuffix: 'x',
|
|
438
576
|
icon: 'facebook',
|
|
439
577
|
measure: measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
|
|
440
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
578
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
579
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_EFFICIENCY,
|
|
441
580
|
valueType: measure_value_type_js_1.MeasureValueType.MULTIPLIER,
|
|
442
581
|
decimalPlaces: 2,
|
|
443
582
|
useCompactNotation: false,
|
|
444
583
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
584
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ROAS, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE, measures_js_1.MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA],
|
|
445
585
|
},
|
|
446
586
|
[measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
|
|
447
587
|
title: 'Meta View Contents',
|
|
588
|
+
shortTitle: 'View Content',
|
|
448
589
|
description: 'The number of product or content page views attributed to your Meta ads.',
|
|
590
|
+
tooltip: 'How many times visitors viewed a product detail page after clicking your ad. A top-of-funnel engagement signal.',
|
|
449
591
|
sumPrefix: '',
|
|
450
592
|
sumSuffix: '',
|
|
451
593
|
avgPrefix: '',
|
|
452
594
|
avgSuffix: '',
|
|
453
595
|
icon: 'facebook',
|
|
454
596
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS,
|
|
455
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
597
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
598
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
456
599
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
457
600
|
decimalPlaces: 0,
|
|
458
601
|
useCompactNotation: false,
|
|
459
602
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
603
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES],
|
|
460
604
|
},
|
|
461
605
|
[measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
|
|
462
606
|
title: 'Meta View Contents Value',
|
|
607
|
+
shortTitle: 'View Content Value',
|
|
463
608
|
description: 'The total value of products viewed from your Meta ads.',
|
|
609
|
+
tooltip: 'Combined catalog value of all product pages viewed by visitors from your Meta ads.',
|
|
464
610
|
sumPrefix: '$',
|
|
465
611
|
sumSuffix: '',
|
|
466
612
|
avgPrefix: '$',
|
|
467
613
|
avgSuffix: '',
|
|
468
614
|
icon: 'facebook',
|
|
469
615
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
|
|
470
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
616
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
617
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
471
618
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
472
619
|
decimalPlaces: 2,
|
|
473
620
|
useCompactNotation: true,
|
|
474
621
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
622
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
|
|
475
623
|
},
|
|
476
624
|
[measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
|
|
477
625
|
title: 'Meta Cost per View Content',
|
|
626
|
+
shortTitle: 'Cost/View Content',
|
|
478
627
|
description: 'The cost per product or content page view from your Meta ads.',
|
|
628
|
+
tooltip: 'Average spend per product page view. Useful for optimizing top-of-funnel traffic cost.',
|
|
629
|
+
formulaDisplay: 'Ad Spend ÷ View Contents',
|
|
630
|
+
formula: 'spend / view_contents',
|
|
479
631
|
sumPrefix: '$',
|
|
480
632
|
sumSuffix: '',
|
|
481
633
|
avgPrefix: '$',
|
|
482
634
|
avgSuffix: '',
|
|
483
635
|
icon: 'facebook',
|
|
484
636
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
|
|
485
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
637
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
638
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
486
639
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
487
640
|
decimalPlaces: 2,
|
|
488
641
|
useCompactNotation: true,
|
|
489
642
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
643
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
|
|
490
644
|
},
|
|
491
645
|
[measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
|
|
492
646
|
title: 'Meta Add to Carts',
|
|
647
|
+
shortTitle: 'Add to Cart',
|
|
493
648
|
description: 'The number of add to cart actions attributed to your Meta ads.',
|
|
649
|
+
tooltip: 'How many times shoppers added items to their cart after engaging with your ad. A mid-funnel purchase intent signal.',
|
|
494
650
|
sumPrefix: '',
|
|
495
651
|
sumSuffix: '',
|
|
496
652
|
avgPrefix: '',
|
|
497
653
|
avgSuffix: '',
|
|
498
654
|
icon: 'facebook',
|
|
499
655
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS,
|
|
500
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
656
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
657
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
501
658
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
502
659
|
decimalPlaces: 0,
|
|
503
660
|
useCompactNotation: false,
|
|
504
661
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
662
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST, measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES],
|
|
505
663
|
},
|
|
506
664
|
[measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
|
|
507
665
|
title: 'Meta Add to Carts Value',
|
|
666
|
+
shortTitle: 'Cart Value',
|
|
508
667
|
description: 'The total value of products added to cart from your Meta ads.',
|
|
668
|
+
tooltip: 'Combined value of all items added to carts by visitors from your Meta ads.',
|
|
509
669
|
sumPrefix: '$',
|
|
510
670
|
sumSuffix: '',
|
|
511
671
|
avgPrefix: '$',
|
|
512
672
|
avgSuffix: '',
|
|
513
673
|
icon: 'facebook',
|
|
514
674
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
|
|
515
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
675
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
676
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
516
677
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
517
678
|
decimalPlaces: 2,
|
|
518
679
|
useCompactNotation: true,
|
|
519
680
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
681
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE],
|
|
520
682
|
},
|
|
521
683
|
[measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
|
|
522
684
|
title: 'Meta Cost per Add to Cart',
|
|
685
|
+
shortTitle: 'Cost/Add to Cart',
|
|
523
686
|
description: 'The cost per add to cart action from your Meta ads.',
|
|
687
|
+
tooltip: 'Average spend per add-to-cart event. Helps gauge how efficiently your ads drive purchase intent.',
|
|
688
|
+
formulaDisplay: 'Ad Spend ÷ Add to Carts',
|
|
689
|
+
formula: 'spend / add_to_carts',
|
|
524
690
|
sumPrefix: '$',
|
|
525
691
|
sumSuffix: '',
|
|
526
692
|
avgPrefix: '$',
|
|
527
693
|
avgSuffix: '',
|
|
528
694
|
icon: 'facebook',
|
|
529
695
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
|
|
530
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
696
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
697
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
531
698
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
532
699
|
decimalPlaces: 2,
|
|
533
700
|
useCompactNotation: true,
|
|
534
701
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
702
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS, measures_js_1.MEASURE.CHANNEL_FB_CPA, measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST],
|
|
535
703
|
},
|
|
536
704
|
[measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
|
|
537
705
|
title: 'Meta Initiate Checkouts',
|
|
706
|
+
shortTitle: 'Checkouts',
|
|
538
707
|
description: 'The number of checkout initiations attributed to your Meta ads.',
|
|
708
|
+
tooltip: 'How many shoppers started the checkout process after engaging with your ad. A strong bottom-of-funnel conversion signal.',
|
|
539
709
|
sumPrefix: '',
|
|
540
710
|
sumSuffix: '',
|
|
541
711
|
avgPrefix: '',
|
|
542
712
|
avgSuffix: '',
|
|
543
713
|
icon: 'facebook',
|
|
544
714
|
measure: measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
|
|
545
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
715
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
716
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
546
717
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
547
718
|
decimalPlaces: 0,
|
|
548
719
|
useCompactNotation: false,
|
|
549
720
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
721
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS],
|
|
550
722
|
},
|
|
551
723
|
[measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
|
|
552
724
|
title: 'Meta Initiate Checkouts Value',
|
|
725
|
+
shortTitle: 'Checkout Value',
|
|
553
726
|
description: 'The total value of carts at checkout from your Meta ads.',
|
|
727
|
+
tooltip: 'Combined cart value at checkout for all visitors from your Meta ads.',
|
|
554
728
|
sumPrefix: '$',
|
|
555
729
|
sumSuffix: '',
|
|
556
730
|
avgPrefix: '$',
|
|
557
731
|
avgSuffix: '',
|
|
558
732
|
icon: 'facebook',
|
|
559
733
|
measure: measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
|
|
560
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
734
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
735
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
561
736
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
562
737
|
decimalPlaces: 2,
|
|
563
738
|
useCompactNotation: true,
|
|
564
739
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
740
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES_VALUE],
|
|
565
741
|
},
|
|
566
742
|
[measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
|
|
567
743
|
title: 'Meta Cost per Initiate Checkout',
|
|
744
|
+
shortTitle: 'Cost/Checkout',
|
|
568
745
|
description: 'The cost per checkout initiation from your Meta ads.',
|
|
746
|
+
tooltip: 'Average spend per checkout started. A lower figure indicates efficient bottom-of-funnel performance.',
|
|
747
|
+
formulaDisplay: 'Ad Spend ÷ Initiate Checkouts',
|
|
748
|
+
formula: 'spend / initiate_checkouts',
|
|
569
749
|
sumPrefix: '$',
|
|
570
750
|
sumSuffix: '',
|
|
571
751
|
avgPrefix: '$',
|
|
572
752
|
avgSuffix: '',
|
|
573
753
|
icon: 'facebook',
|
|
574
754
|
measure: measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
|
|
575
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
755
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
756
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
576
757
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
577
758
|
decimalPlaces: 2,
|
|
578
759
|
useCompactNotation: true,
|
|
579
760
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
761
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS, measures_js_1.MEASURE.CHANNEL_FB_CPA, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
|
|
580
762
|
},
|
|
581
763
|
[measures_js_1.MEASURE.CHANNEL_FB_SEARCHES]: {
|
|
582
764
|
title: 'Meta Searches',
|
|
583
765
|
description: 'The number of on-site searches attributed to your Meta ads.',
|
|
766
|
+
tooltip: 'How many times visitors from your Meta ads used your site search. Indicates active product discovery intent.',
|
|
584
767
|
sumPrefix: '',
|
|
585
768
|
sumSuffix: '',
|
|
586
769
|
avgPrefix: '',
|
|
587
770
|
avgSuffix: '',
|
|
588
771
|
icon: 'facebook',
|
|
589
772
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SEARCHES,
|
|
590
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
773
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
774
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
591
775
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
592
776
|
decimalPlaces: 0,
|
|
593
777
|
useCompactNotation: false,
|
|
594
778
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
779
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_COST, measures_js_1.MEASURE.CHANNEL_FB_VIEW_CONTENTS],
|
|
595
780
|
},
|
|
596
781
|
[measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
|
|
597
782
|
title: 'Meta Searches Value',
|
|
783
|
+
shortTitle: 'Search Value',
|
|
598
784
|
description: 'The total value of on-site searches attributed to your Meta ads.',
|
|
785
|
+
tooltip: 'Assigned value of all search events generated by visitors from your Meta ads.',
|
|
599
786
|
sumPrefix: '$',
|
|
600
787
|
sumSuffix: '',
|
|
601
788
|
avgPrefix: '$',
|
|
602
789
|
avgSuffix: '',
|
|
603
790
|
icon: 'facebook',
|
|
604
791
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_VALUE,
|
|
605
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
792
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
793
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
606
794
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
607
795
|
decimalPlaces: 2,
|
|
608
796
|
useCompactNotation: true,
|
|
609
797
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
798
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SEARCHES, measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_COST],
|
|
610
799
|
},
|
|
611
800
|
[measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_COST]: {
|
|
612
801
|
title: 'Meta Cost per Search',
|
|
802
|
+
shortTitle: 'Cost/Search',
|
|
613
803
|
description: 'The cost per on-site search attributed to your Meta ads.',
|
|
804
|
+
tooltip: 'Average spend per on-site search event from Meta ad visitors.',
|
|
805
|
+
formulaDisplay: 'Ad Spend ÷ Searches',
|
|
806
|
+
formula: 'spend / searches',
|
|
614
807
|
sumPrefix: '$',
|
|
615
808
|
sumSuffix: '',
|
|
616
809
|
avgPrefix: '$',
|
|
617
810
|
avgSuffix: '',
|
|
618
811
|
icon: 'facebook',
|
|
619
812
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SEARCHES_COST,
|
|
620
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
813
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
814
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
621
815
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
622
816
|
decimalPlaces: 2,
|
|
623
817
|
useCompactNotation: true,
|
|
624
818
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
819
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SEARCHES],
|
|
625
820
|
},
|
|
626
821
|
[measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
|
|
627
822
|
title: 'Meta Add to Wishlists',
|
|
823
|
+
shortTitle: 'Wishlists',
|
|
628
824
|
description: 'The number of add to wishlist actions attributed to your Meta ads.',
|
|
825
|
+
tooltip: 'How many times shoppers saved items to their wishlist after engaging with your ad. Signals future purchase intent.',
|
|
629
826
|
sumPrefix: '',
|
|
630
827
|
sumSuffix: '',
|
|
631
828
|
avgPrefix: '',
|
|
632
829
|
avgSuffix: '',
|
|
633
830
|
icon: 'facebook',
|
|
634
831
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
|
|
635
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
832
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
833
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
636
834
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
637
835
|
decimalPlaces: 0,
|
|
638
836
|
useCompactNotation: false,
|
|
639
837
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
838
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS],
|
|
640
839
|
},
|
|
641
840
|
[measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
|
|
642
841
|
title: 'Meta Add to Wishlists Value',
|
|
842
|
+
shortTitle: 'Wishlist Value',
|
|
643
843
|
description: 'The total value of products added to wishlist from your Meta ads.',
|
|
844
|
+
tooltip: 'Combined catalog value of all items saved to wishlists by visitors from your Meta ads.',
|
|
644
845
|
sumPrefix: '$',
|
|
645
846
|
sumSuffix: '',
|
|
646
847
|
avgPrefix: '$',
|
|
647
848
|
avgSuffix: '',
|
|
648
849
|
icon: 'facebook',
|
|
649
850
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
|
|
650
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
851
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
852
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
651
853
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
652
854
|
decimalPlaces: 2,
|
|
653
855
|
useCompactNotation: true,
|
|
654
856
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
857
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE],
|
|
655
858
|
},
|
|
656
859
|
[measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
|
|
657
860
|
title: 'Meta Cost per Add to Wishlist',
|
|
861
|
+
shortTitle: 'Cost/Wishlist',
|
|
658
862
|
description: 'The cost per add to wishlist action from your Meta ads.',
|
|
863
|
+
tooltip: 'Average spend per wishlist add from your Meta ads.',
|
|
864
|
+
formulaDisplay: 'Ad Spend ÷ Add to Wishlists',
|
|
865
|
+
formula: 'spend / add_to_wishlists',
|
|
659
866
|
sumPrefix: '$',
|
|
660
867
|
sumSuffix: '',
|
|
661
868
|
avgPrefix: '$',
|
|
662
869
|
avgSuffix: '',
|
|
663
870
|
icon: 'facebook',
|
|
664
871
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
|
|
665
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
872
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
873
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
666
874
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
667
875
|
decimalPlaces: 2,
|
|
668
876
|
useCompactNotation: true,
|
|
669
877
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
878
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS, measures_js_1.MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST],
|
|
670
879
|
},
|
|
671
880
|
[measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
|
|
672
881
|
title: 'Meta Engagements',
|
|
673
882
|
description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
|
|
883
|
+
tooltip: 'All social interactions on your ad including reactions, comments, shares, and saves. High engagement signals resonant creative.',
|
|
674
884
|
sumPrefix: '',
|
|
675
885
|
sumSuffix: '',
|
|
676
886
|
avgPrefix: '',
|
|
677
887
|
avgSuffix: '',
|
|
678
888
|
icon: 'facebook',
|
|
679
889
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS,
|
|
680
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
890
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
891
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
681
892
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
682
893
|
decimalPlaces: 0,
|
|
683
894
|
useCompactNotation: false,
|
|
684
895
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
896
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENT_RATE, measures_js_1.MEASURE.CHANNEL_FB_REACTIONS, measures_js_1.MEASURE.CHANNEL_FB_SHARES],
|
|
685
897
|
},
|
|
686
898
|
[measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
|
|
687
899
|
title: 'Meta Cost per Engagement',
|
|
900
|
+
shortTitle: 'Cost/Engagement',
|
|
688
901
|
description: 'The cost per engagement on your Meta ads.',
|
|
902
|
+
tooltip: 'Average spend per social interaction. Useful for evaluating brand awareness and community-building campaigns.',
|
|
903
|
+
formulaDisplay: 'Ad Spend ÷ Engagements',
|
|
904
|
+
formula: 'spend / engagements',
|
|
689
905
|
sumPrefix: '$',
|
|
690
906
|
sumSuffix: '',
|
|
691
907
|
avgPrefix: '$',
|
|
692
908
|
avgSuffix: '',
|
|
693
909
|
icon: 'facebook',
|
|
694
910
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
|
|
695
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
911
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
912
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
696
913
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
697
914
|
decimalPlaces: 2,
|
|
698
915
|
useCompactNotation: true,
|
|
699
916
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
917
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENT_RATE],
|
|
700
918
|
},
|
|
701
919
|
[measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
|
|
702
920
|
title: 'Meta Engagement Rate',
|
|
921
|
+
shortTitle: 'Engagement Rate',
|
|
703
922
|
description: 'The percentage of people who engaged with your Meta ads after seeing them.',
|
|
923
|
+
tooltip: 'Share of people who interacted with your ad after seeing it. Higher rates indicate more compelling content.',
|
|
924
|
+
formulaDisplay: 'Engagements ÷ Reach × 100',
|
|
925
|
+
formula: 'engagements / reach * 100',
|
|
704
926
|
sumPrefix: '',
|
|
705
927
|
sumSuffix: '%',
|
|
706
928
|
avgPrefix: '',
|
|
707
929
|
avgSuffix: '%',
|
|
708
930
|
icon: 'facebook',
|
|
709
931
|
measure: measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
|
|
710
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
932
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
933
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
711
934
|
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
712
935
|
decimalPlaces: 2,
|
|
713
936
|
useCompactNotation: false,
|
|
714
937
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
938
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
715
939
|
},
|
|
716
940
|
[measures_js_1.MEASURE.CHANNEL_FB_SHARES]: {
|
|
717
941
|
title: 'Meta Shares',
|
|
718
942
|
description: 'The number of times your Meta ads were shared.',
|
|
943
|
+
tooltip: 'How many times people shared your ad to their own feed or stories. Shares extend organic reach at no extra cost.',
|
|
719
944
|
sumPrefix: '',
|
|
720
945
|
sumSuffix: '',
|
|
721
946
|
avgPrefix: '',
|
|
722
947
|
avgSuffix: '',
|
|
723
948
|
icon: 'facebook',
|
|
724
949
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SHARES,
|
|
725
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
950
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
951
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
726
952
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
727
953
|
decimalPlaces: 0,
|
|
728
954
|
useCompactNotation: false,
|
|
729
955
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
956
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SHARES_COST, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
730
957
|
},
|
|
731
958
|
[measures_js_1.MEASURE.CHANNEL_FB_SHARES_COST]: {
|
|
732
959
|
title: 'Meta Cost per Share',
|
|
960
|
+
shortTitle: 'Cost/Share',
|
|
733
961
|
description: 'The cost per share of your Meta ads.',
|
|
962
|
+
tooltip: 'Average spend per ad share. A lower cost-per-share can signal strong word-of-mouth potential.',
|
|
963
|
+
formulaDisplay: 'Ad Spend ÷ Shares',
|
|
964
|
+
formula: 'spend / shares',
|
|
734
965
|
sumPrefix: '$',
|
|
735
966
|
sumSuffix: '',
|
|
736
967
|
avgPrefix: '$',
|
|
737
968
|
avgSuffix: '',
|
|
738
969
|
icon: 'facebook',
|
|
739
970
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SHARES_COST,
|
|
740
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
971
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
972
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
741
973
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
742
974
|
decimalPlaces: 2,
|
|
743
975
|
useCompactNotation: true,
|
|
744
976
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
977
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SHARES, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
745
978
|
},
|
|
746
979
|
[measures_js_1.MEASURE.CHANNEL_FB_REACTIONS]: {
|
|
747
980
|
title: 'Meta Reactions',
|
|
748
981
|
description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
|
|
982
|
+
tooltip: 'Total emoji reactions on your ad. Reactions are a quick signal of emotional resonance with your audience.',
|
|
749
983
|
sumPrefix: '',
|
|
750
984
|
sumSuffix: '',
|
|
751
985
|
avgPrefix: '',
|
|
752
986
|
avgSuffix: '',
|
|
753
987
|
icon: 'facebook',
|
|
754
988
|
measure: measures_js_1.MEASURE.CHANNEL_FB_REACTIONS,
|
|
755
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
989
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
990
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
756
991
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
757
992
|
decimalPlaces: 0,
|
|
758
993
|
useCompactNotation: false,
|
|
759
994
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
995
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_REACTIONS_COST, measures_js_1.MEASURE.CHANNEL_FB_LIKES, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
760
996
|
},
|
|
761
997
|
[measures_js_1.MEASURE.CHANNEL_FB_REACTIONS_COST]: {
|
|
762
998
|
title: 'Meta Cost per Reaction',
|
|
999
|
+
shortTitle: 'Cost/Reaction',
|
|
763
1000
|
description: 'The cost per reaction on your Meta ads.',
|
|
1001
|
+
tooltip: 'Average spend per emoji reaction on your ad.',
|
|
1002
|
+
formulaDisplay: 'Ad Spend ÷ Reactions',
|
|
1003
|
+
formula: 'spend / reactions',
|
|
764
1004
|
sumPrefix: '$',
|
|
765
1005
|
sumSuffix: '',
|
|
766
1006
|
avgPrefix: '$',
|
|
767
1007
|
avgSuffix: '',
|
|
768
1008
|
icon: 'facebook',
|
|
769
1009
|
measure: measures_js_1.MEASURE.CHANNEL_FB_REACTIONS_COST,
|
|
770
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1010
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1011
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
771
1012
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
772
1013
|
decimalPlaces: 2,
|
|
773
1014
|
useCompactNotation: true,
|
|
774
1015
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1016
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_REACTIONS, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
775
1017
|
},
|
|
776
1018
|
[measures_js_1.MEASURE.CHANNEL_FB_LIKES]: {
|
|
777
1019
|
title: 'Meta Likes',
|
|
778
1020
|
description: 'The number of likes on your Meta ads.',
|
|
1021
|
+
tooltip: 'Total thumbs-up reactions on your ad. Likes are a basic positive engagement signal.',
|
|
779
1022
|
sumPrefix: '',
|
|
780
1023
|
sumSuffix: '',
|
|
781
1024
|
avgPrefix: '',
|
|
782
1025
|
avgSuffix: '',
|
|
783
1026
|
icon: 'facebook',
|
|
784
1027
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LIKES,
|
|
785
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1028
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1029
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
786
1030
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
787
1031
|
decimalPlaces: 0,
|
|
788
1032
|
useCompactNotation: false,
|
|
789
1033
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1034
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LIKES_COST, measures_js_1.MEASURE.CHANNEL_FB_REACTIONS],
|
|
790
1035
|
},
|
|
791
1036
|
[measures_js_1.MEASURE.CHANNEL_FB_LIKES_COST]: {
|
|
792
1037
|
title: 'Meta Cost per Like',
|
|
1038
|
+
shortTitle: 'Cost/Like',
|
|
793
1039
|
description: 'The cost per like on your Meta ads.',
|
|
1040
|
+
tooltip: 'Average spend per like on your ad.',
|
|
1041
|
+
formulaDisplay: 'Ad Spend ÷ Likes',
|
|
1042
|
+
formula: 'spend / likes',
|
|
794
1043
|
sumPrefix: '$',
|
|
795
1044
|
sumSuffix: '',
|
|
796
1045
|
avgPrefix: '$',
|
|
797
1046
|
avgSuffix: '',
|
|
798
1047
|
icon: 'facebook',
|
|
799
1048
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LIKES_COST,
|
|
800
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1049
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1050
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
801
1051
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
802
1052
|
decimalPlaces: 2,
|
|
803
1053
|
useCompactNotation: true,
|
|
804
1054
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1055
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LIKES, measures_js_1.MEASURE.CHANNEL_FB_REACTIONS_COST],
|
|
805
1056
|
},
|
|
806
1057
|
[measures_js_1.MEASURE.CHANNEL_FB_COMMENTS]: {
|
|
807
1058
|
title: 'Meta Comments',
|
|
808
1059
|
description: 'The number of comments on your Meta ads.',
|
|
1060
|
+
tooltip: 'Total comments left on your ad. Comments often indicate strong opinions or questions about your product.',
|
|
809
1061
|
sumPrefix: '',
|
|
810
1062
|
sumSuffix: '',
|
|
811
1063
|
avgPrefix: '',
|
|
812
1064
|
avgSuffix: '',
|
|
813
1065
|
icon: 'facebook',
|
|
814
1066
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COMMENTS,
|
|
815
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1067
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1068
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
816
1069
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
817
1070
|
decimalPlaces: 0,
|
|
818
1071
|
useCompactNotation: false,
|
|
819
1072
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1073
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_COMMENTS_COST, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
820
1074
|
},
|
|
821
1075
|
[measures_js_1.MEASURE.CHANNEL_FB_COMMENTS_COST]: {
|
|
822
1076
|
title: 'Meta Cost per Comment',
|
|
1077
|
+
shortTitle: 'Cost/Comment',
|
|
823
1078
|
description: 'The cost per comment on your Meta ads.',
|
|
1079
|
+
tooltip: 'Average spend per comment on your ad.',
|
|
1080
|
+
formulaDisplay: 'Ad Spend ÷ Comments',
|
|
1081
|
+
formula: 'spend / comments',
|
|
824
1082
|
sumPrefix: '$',
|
|
825
1083
|
sumSuffix: '',
|
|
826
1084
|
avgPrefix: '$',
|
|
827
1085
|
avgSuffix: '',
|
|
828
1086
|
icon: 'facebook',
|
|
829
1087
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COMMENTS_COST,
|
|
830
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1088
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1089
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
831
1090
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
832
1091
|
decimalPlaces: 2,
|
|
833
1092
|
useCompactNotation: true,
|
|
834
1093
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1094
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_COMMENTS, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
835
1095
|
},
|
|
836
1096
|
[measures_js_1.MEASURE.CHANNEL_FB_SAVES]: {
|
|
837
1097
|
title: 'Meta Saves',
|
|
838
1098
|
description: 'The number of times people saved your Meta ads for later viewing.',
|
|
1099
|
+
tooltip: 'How many people bookmarked your ad to revisit later. Saves indicate strong product interest.',
|
|
839
1100
|
sumPrefix: '',
|
|
840
1101
|
sumSuffix: '',
|
|
841
1102
|
avgPrefix: '',
|
|
842
1103
|
avgSuffix: '',
|
|
843
1104
|
icon: 'facebook',
|
|
844
1105
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SAVES,
|
|
845
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1106
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1107
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
846
1108
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
847
1109
|
decimalPlaces: 0,
|
|
848
1110
|
useCompactNotation: false,
|
|
849
1111
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1112
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SAVES_COST, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS],
|
|
850
1113
|
},
|
|
851
1114
|
[measures_js_1.MEASURE.CHANNEL_FB_SAVES_COST]: {
|
|
852
1115
|
title: 'Meta Cost per Save',
|
|
1116
|
+
shortTitle: 'Cost/Save',
|
|
853
1117
|
description: 'The cost per save on your Meta ads.',
|
|
1118
|
+
tooltip: 'Average spend per ad save.',
|
|
1119
|
+
formulaDisplay: 'Ad Spend ÷ Saves',
|
|
1120
|
+
formula: 'spend / saves',
|
|
854
1121
|
sumPrefix: '$',
|
|
855
1122
|
sumSuffix: '',
|
|
856
1123
|
avgPrefix: '$',
|
|
857
1124
|
avgSuffix: '',
|
|
858
1125
|
icon: 'facebook',
|
|
859
1126
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SAVES_COST,
|
|
860
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1127
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1128
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_ENGAGEMENT,
|
|
861
1129
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
862
1130
|
decimalPlaces: 2,
|
|
863
1131
|
useCompactNotation: true,
|
|
864
1132
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1133
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SAVES, measures_js_1.MEASURE.CHANNEL_FB_ENGAGEMENTS_COST],
|
|
865
1134
|
},
|
|
866
1135
|
[measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
|
|
867
1136
|
title: 'Meta Landing Page Views',
|
|
1137
|
+
shortTitle: 'LP Views',
|
|
868
1138
|
description: 'The number of times your landing page loaded after people clicked your ads.',
|
|
1139
|
+
tooltip: 'How many people fully loaded your landing page after clicking. Lower than link clicks indicates drop-off before the page loaded.',
|
|
869
1140
|
sumPrefix: '',
|
|
870
1141
|
sumSuffix: '',
|
|
871
1142
|
avgPrefix: '',
|
|
872
1143
|
avgSuffix: '',
|
|
873
1144
|
icon: 'facebook',
|
|
874
1145
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
|
|
875
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1146
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1147
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
876
1148
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
877
1149
|
decimalPlaces: 0,
|
|
878
1150
|
useCompactNotation: false,
|
|
879
1151
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1152
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST, measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE, measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS],
|
|
880
1153
|
},
|
|
881
1154
|
[measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
|
|
882
1155
|
title: 'Meta Cost per Landing Page View',
|
|
1156
|
+
shortTitle: 'Cost/LP View',
|
|
883
1157
|
description: 'The cost per landing page view from your Meta ads.',
|
|
1158
|
+
tooltip: 'Average spend per landing page load. A more reliable traffic metric than clicks alone.',
|
|
1159
|
+
formulaDisplay: 'Ad Spend ÷ Landing Page Views',
|
|
1160
|
+
formula: 'spend / landing_page_views',
|
|
884
1161
|
sumPrefix: '$',
|
|
885
1162
|
sumSuffix: '',
|
|
886
1163
|
avgPrefix: '$',
|
|
887
1164
|
avgSuffix: '',
|
|
888
1165
|
icon: 'facebook',
|
|
889
1166
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
|
|
890
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1167
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1168
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
891
1169
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
892
1170
|
decimalPlaces: 2,
|
|
893
1171
|
useCompactNotation: true,
|
|
894
1172
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1173
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK],
|
|
895
1174
|
},
|
|
896
1175
|
[measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
|
|
897
1176
|
title: 'Meta Landing Page View Rate',
|
|
1177
|
+
shortTitle: 'LP View Rate',
|
|
898
1178
|
description: 'The percentage of clicks that resulted in landing page loads.',
|
|
1179
|
+
tooltip: 'Share of link clicks that actually loaded your landing page. Low rates suggest slow load times or bounce issues.',
|
|
1180
|
+
formulaDisplay: 'Landing Page Views ÷ Link Clicks × 100',
|
|
1181
|
+
formula: 'landing_page_views / link_clicks * 100',
|
|
899
1182
|
sumPrefix: '',
|
|
900
1183
|
sumSuffix: '%',
|
|
901
1184
|
avgPrefix: '',
|
|
902
1185
|
avgSuffix: '%',
|
|
903
1186
|
icon: 'facebook',
|
|
904
1187
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
|
|
905
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1188
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1189
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CLICKS,
|
|
906
1190
|
valueType: measure_value_type_js_1.MeasureValueType.PERCENTAGE,
|
|
907
1191
|
decimalPlaces: 2,
|
|
908
1192
|
useCompactNotation: false,
|
|
909
1193
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1194
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_LINK_CLICKS],
|
|
910
1195
|
},
|
|
911
1196
|
[measures_js_1.MEASURE.CHANNEL_FB_LEADS]: {
|
|
912
1197
|
title: 'Meta Leads',
|
|
913
1198
|
description: 'The number of leads generated from your Meta ads.',
|
|
1199
|
+
tooltip: 'How many people submitted a lead form or completed a lead event from your Meta ads.',
|
|
914
1200
|
sumPrefix: '',
|
|
915
1201
|
sumSuffix: '',
|
|
916
1202
|
avgPrefix: '',
|
|
917
1203
|
avgSuffix: '',
|
|
918
1204
|
icon: 'facebook',
|
|
919
1205
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LEADS,
|
|
920
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1206
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1207
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
921
1208
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
922
1209
|
decimalPlaces: 0,
|
|
923
1210
|
useCompactNotation: false,
|
|
924
1211
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1212
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST, measures_js_1.MEASURE.CHANNEL_FB_LEADS_VALUE, measures_js_1.MEASURE.CHANNEL_FB_PURCHASES],
|
|
925
1213
|
},
|
|
926
1214
|
[measures_js_1.MEASURE.CHANNEL_FB_LEADS_VALUE]: {
|
|
927
1215
|
title: 'Meta Leads Value',
|
|
1216
|
+
shortTitle: 'Lead Value',
|
|
928
1217
|
description: 'The total value of leads generated from your Meta ads.',
|
|
1218
|
+
tooltip: 'Combined assigned value of all leads generated via Meta ads.',
|
|
929
1219
|
sumPrefix: '$',
|
|
930
1220
|
sumSuffix: '',
|
|
931
1221
|
avgPrefix: '$',
|
|
932
1222
|
avgSuffix: '',
|
|
933
1223
|
icon: 'facebook',
|
|
934
1224
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LEADS_VALUE,
|
|
935
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1225
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1226
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
936
1227
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
937
1228
|
decimalPlaces: 2,
|
|
938
1229
|
useCompactNotation: true,
|
|
939
1230
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1231
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LEADS, measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST],
|
|
940
1232
|
},
|
|
941
1233
|
[measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST]: {
|
|
942
1234
|
title: 'Meta Cost per Lead',
|
|
1235
|
+
shortTitle: 'CPL',
|
|
943
1236
|
description: 'The cost per lead generated from your Meta ads.',
|
|
1237
|
+
tooltip: 'Average spend per lead from Meta ads. Key metric for lead generation campaigns.',
|
|
1238
|
+
formulaDisplay: 'Ad Spend ÷ Leads',
|
|
1239
|
+
formula: 'spend / leads',
|
|
944
1240
|
sumPrefix: '$',
|
|
945
1241
|
sumSuffix: '',
|
|
946
1242
|
avgPrefix: '$',
|
|
947
1243
|
avgSuffix: '',
|
|
948
1244
|
icon: 'facebook',
|
|
949
1245
|
measure: measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST,
|
|
950
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1246
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1247
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
951
1248
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
952
1249
|
decimalPlaces: 2,
|
|
953
1250
|
useCompactNotation: true,
|
|
954
1251
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1252
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_LEADS, measures_js_1.MEASURE.CHANNEL_FB_CPA],
|
|
955
1253
|
},
|
|
956
1254
|
[measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
|
|
957
1255
|
title: 'Meta Appointments Scheduled',
|
|
1256
|
+
shortTitle: 'Appointments',
|
|
958
1257
|
description: 'The number of appointments scheduled from your Meta ads.',
|
|
1258
|
+
tooltip: 'How many people booked an appointment after engaging with your Meta ad.',
|
|
959
1259
|
sumPrefix: '',
|
|
960
1260
|
sumSuffix: '',
|
|
961
1261
|
avgPrefix: '',
|
|
962
1262
|
avgSuffix: '',
|
|
963
1263
|
icon: 'facebook',
|
|
964
1264
|
measure: measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
|
|
965
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1265
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1266
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
966
1267
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
967
1268
|
decimalPlaces: 0,
|
|
968
1269
|
useCompactNotation: false,
|
|
969
1270
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1271
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST, measures_js_1.MEASURE.CHANNEL_FB_LEADS],
|
|
970
1272
|
},
|
|
971
1273
|
[measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
|
|
972
1274
|
title: 'Meta Appointments Scheduled Value',
|
|
1275
|
+
shortTitle: 'Appointment Value',
|
|
973
1276
|
description: 'The total value of appointments scheduled from your Meta ads.',
|
|
1277
|
+
tooltip: 'Combined assigned value of all appointments booked from Meta ads.',
|
|
974
1278
|
sumPrefix: '$',
|
|
975
1279
|
sumSuffix: '',
|
|
976
1280
|
avgPrefix: '$',
|
|
977
1281
|
avgSuffix: '',
|
|
978
1282
|
icon: 'facebook',
|
|
979
1283
|
measure: measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
|
|
980
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1284
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1285
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
981
1286
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
982
1287
|
decimalPlaces: 2,
|
|
983
1288
|
useCompactNotation: true,
|
|
984
1289
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1290
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST],
|
|
985
1291
|
},
|
|
986
1292
|
[measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
|
|
987
1293
|
title: 'Meta Cost per Appointment Scheduled',
|
|
1294
|
+
shortTitle: 'Cost/Appointment',
|
|
988
1295
|
description: 'The cost per appointment scheduled from your Meta ads.',
|
|
1296
|
+
tooltip: 'Average spend per appointment booked from Meta ads.',
|
|
1297
|
+
formulaDisplay: 'Ad Spend ÷ Appointments Scheduled',
|
|
1298
|
+
formula: 'spend / appointment_schedules',
|
|
989
1299
|
sumPrefix: '$',
|
|
990
1300
|
sumSuffix: '',
|
|
991
1301
|
avgPrefix: '$',
|
|
992
1302
|
avgSuffix: '',
|
|
993
1303
|
icon: 'facebook',
|
|
994
1304
|
measure: measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
|
|
995
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1305
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1306
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
996
1307
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
997
1308
|
decimalPlaces: 2,
|
|
998
1309
|
useCompactNotation: true,
|
|
999
1310
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1311
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES, measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST],
|
|
1000
1312
|
},
|
|
1001
1313
|
[measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES]: {
|
|
1002
1314
|
title: 'Meta Subscriptions',
|
|
1003
1315
|
description: 'The number of subscription sign-ups from your Meta ads.',
|
|
1316
|
+
tooltip: 'How many people signed up for a subscription after engaging with your Meta ad.',
|
|
1004
1317
|
sumPrefix: '',
|
|
1005
1318
|
sumSuffix: '',
|
|
1006
1319
|
avgPrefix: '',
|
|
1007
1320
|
avgSuffix: '',
|
|
1008
1321
|
icon: 'facebook',
|
|
1009
1322
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES,
|
|
1010
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1323
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1324
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1011
1325
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1012
1326
|
decimalPlaces: 0,
|
|
1013
1327
|
useCompactNotation: false,
|
|
1014
1328
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1329
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_COST, measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS],
|
|
1015
1330
|
},
|
|
1016
1331
|
[measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
|
|
1017
1332
|
title: 'Meta Subscriptions Value',
|
|
1333
|
+
shortTitle: 'Subscription Value',
|
|
1018
1334
|
description: 'The total value of subscriptions from your Meta ads.',
|
|
1335
|
+
tooltip: 'Combined value of all subscription sign-ups attributed to Meta ads.',
|
|
1019
1336
|
sumPrefix: '$',
|
|
1020
1337
|
sumSuffix: '',
|
|
1021
1338
|
avgPrefix: '$',
|
|
1022
1339
|
avgSuffix: '',
|
|
1023
1340
|
icon: 'facebook',
|
|
1024
1341
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
|
|
1025
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1342
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1343
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1026
1344
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1027
1345
|
decimalPlaces: 2,
|
|
1028
1346
|
useCompactNotation: true,
|
|
1029
1347
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1348
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES, measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
|
|
1030
1349
|
},
|
|
1031
1350
|
[measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
|
|
1032
1351
|
title: 'Meta Cost per Subscription',
|
|
1352
|
+
shortTitle: 'Cost/Subscription',
|
|
1033
1353
|
description: 'The cost per subscription sign-up from your Meta ads.',
|
|
1354
|
+
tooltip: 'Average spend per subscription acquired from Meta ads.',
|
|
1355
|
+
formulaDisplay: 'Ad Spend ÷ Subscriptions',
|
|
1356
|
+
formula: 'spend / subscribes',
|
|
1034
1357
|
sumPrefix: '$',
|
|
1035
1358
|
sumSuffix: '',
|
|
1036
1359
|
avgPrefix: '$',
|
|
1037
1360
|
avgSuffix: '',
|
|
1038
1361
|
icon: 'facebook',
|
|
1039
1362
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
|
|
1040
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1363
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1364
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1041
1365
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1042
1366
|
decimalPlaces: 2,
|
|
1043
1367
|
useCompactNotation: true,
|
|
1044
1368
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1369
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES, measures_js_1.MEASURE.CHANNEL_FB_CPA],
|
|
1045
1370
|
},
|
|
1046
1371
|
[measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS]: {
|
|
1047
1372
|
title: 'Meta Trial Starts',
|
|
1048
1373
|
description: 'The number of trial starts from your Meta ads.',
|
|
1374
|
+
tooltip: 'How many people started a free or paid trial after engaging with your Meta ad.',
|
|
1049
1375
|
sumPrefix: '',
|
|
1050
1376
|
sumSuffix: '',
|
|
1051
1377
|
avgPrefix: '',
|
|
1052
1378
|
avgSuffix: '',
|
|
1053
1379
|
icon: 'facebook',
|
|
1054
1380
|
measure: measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS,
|
|
1055
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1381
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1382
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1056
1383
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1057
1384
|
decimalPlaces: 0,
|
|
1058
1385
|
useCompactNotation: false,
|
|
1059
1386
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1387
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_COST, measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES],
|
|
1060
1388
|
},
|
|
1061
1389
|
[measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
|
|
1062
1390
|
title: 'Meta Trial Starts Value',
|
|
1391
|
+
shortTitle: 'Trial Value',
|
|
1063
1392
|
description: 'The total value of trials started from your Meta ads.',
|
|
1393
|
+
tooltip: 'Combined assigned value of all trial starts attributed to Meta ads.',
|
|
1064
1394
|
sumPrefix: '$',
|
|
1065
1395
|
sumSuffix: '',
|
|
1066
1396
|
avgPrefix: '$',
|
|
1067
1397
|
avgSuffix: '',
|
|
1068
1398
|
icon: 'facebook',
|
|
1069
1399
|
measure: measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
|
|
1070
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1400
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1401
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1071
1402
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1072
1403
|
decimalPlaces: 2,
|
|
1073
1404
|
useCompactNotation: true,
|
|
1074
1405
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1406
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS, measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_COST],
|
|
1075
1407
|
},
|
|
1076
1408
|
[measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
|
|
1077
1409
|
title: 'Meta Cost per Trial Start',
|
|
1410
|
+
shortTitle: 'Cost/Trial',
|
|
1078
1411
|
description: 'The cost per trial start from your Meta ads.',
|
|
1412
|
+
tooltip: 'Average spend per trial started from Meta ads.',
|
|
1413
|
+
formulaDisplay: 'Ad Spend ÷ Trial Starts',
|
|
1414
|
+
formula: 'spend / start_trials',
|
|
1079
1415
|
sumPrefix: '$',
|
|
1080
1416
|
sumSuffix: '',
|
|
1081
1417
|
avgPrefix: '$',
|
|
1082
1418
|
avgSuffix: '',
|
|
1083
1419
|
icon: 'facebook',
|
|
1084
1420
|
measure: measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS_COST,
|
|
1085
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1421
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1422
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1086
1423
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1087
1424
|
decimalPlaces: 2,
|
|
1088
1425
|
useCompactNotation: true,
|
|
1089
1426
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1427
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_START_TRIALS, measures_js_1.MEASURE.CHANNEL_FB_SUBSCRIBES_COST],
|
|
1090
1428
|
},
|
|
1091
1429
|
[measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
|
|
1092
1430
|
title: 'Meta Application Submissions',
|
|
1431
|
+
shortTitle: 'Applications',
|
|
1093
1432
|
description: 'The number of application submissions from your Meta ads.',
|
|
1433
|
+
tooltip: 'How many people submitted an application form after engaging with your Meta ad.',
|
|
1094
1434
|
sumPrefix: '',
|
|
1095
1435
|
sumSuffix: '',
|
|
1096
1436
|
avgPrefix: '',
|
|
1097
1437
|
avgSuffix: '',
|
|
1098
1438
|
icon: 'facebook',
|
|
1099
1439
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
|
|
1100
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1440
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1441
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1101
1442
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1102
1443
|
decimalPlaces: 0,
|
|
1103
1444
|
useCompactNotation: false,
|
|
1104
1445
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1446
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST, measures_js_1.MEASURE.CHANNEL_FB_LEADS],
|
|
1105
1447
|
},
|
|
1106
1448
|
[measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
|
|
1107
1449
|
title: 'Meta Application Submissions Value',
|
|
1450
|
+
shortTitle: 'Application Value',
|
|
1108
1451
|
description: 'The total value of applications submitted from your Meta ads.',
|
|
1452
|
+
tooltip: 'Combined assigned value of all application submissions attributed to Meta ads.',
|
|
1109
1453
|
sumPrefix: '$',
|
|
1110
1454
|
sumSuffix: '',
|
|
1111
1455
|
avgPrefix: '$',
|
|
1112
1456
|
avgSuffix: '',
|
|
1113
1457
|
icon: 'facebook',
|
|
1114
1458
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
|
|
1115
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1459
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1460
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1116
1461
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1117
1462
|
decimalPlaces: 2,
|
|
1118
1463
|
useCompactNotation: true,
|
|
1119
1464
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1465
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST],
|
|
1120
1466
|
},
|
|
1121
1467
|
[measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
|
|
1122
1468
|
title: 'Meta Cost per Application Submission',
|
|
1469
|
+
shortTitle: 'Cost/Application',
|
|
1123
1470
|
description: 'The cost per application submission from your Meta ads.',
|
|
1471
|
+
tooltip: 'Average spend per application submitted from Meta ads.',
|
|
1472
|
+
formulaDisplay: 'Ad Spend ÷ Application Submissions',
|
|
1473
|
+
formula: 'spend / submit_applications',
|
|
1124
1474
|
sumPrefix: '$',
|
|
1125
1475
|
sumSuffix: '',
|
|
1126
1476
|
avgPrefix: '$',
|
|
1127
1477
|
avgSuffix: '',
|
|
1128
1478
|
icon: 'facebook',
|
|
1129
1479
|
measure: measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
|
|
1130
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1480
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1481
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1131
1482
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1132
1483
|
decimalPlaces: 2,
|
|
1133
1484
|
useCompactNotation: true,
|
|
1134
1485
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1486
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS, measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST],
|
|
1135
1487
|
},
|
|
1136
1488
|
[measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS]: {
|
|
1137
1489
|
title: 'Meta App Installs',
|
|
1138
1490
|
description: 'The number of app installs from your Meta ads.',
|
|
1491
|
+
tooltip: 'How many people installed your app after engaging with your Meta ad.',
|
|
1139
1492
|
sumPrefix: '',
|
|
1140
1493
|
sumSuffix: '',
|
|
1141
1494
|
avgPrefix: '',
|
|
1142
1495
|
avgSuffix: '',
|
|
1143
1496
|
icon: 'facebook',
|
|
1144
1497
|
measure: measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS,
|
|
1145
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1498
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1499
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1146
1500
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1147
1501
|
decimalPlaces: 0,
|
|
1148
1502
|
useCompactNotation: false,
|
|
1149
1503
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1504
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_COST, measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS],
|
|
1150
1505
|
},
|
|
1151
1506
|
[measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
|
|
1152
1507
|
title: 'Meta App Installs Value',
|
|
1508
|
+
shortTitle: 'Install Value',
|
|
1153
1509
|
description: 'The total value of app installs from your Meta ads.',
|
|
1510
|
+
tooltip: 'Combined assigned value of all app installs attributed to Meta ads.',
|
|
1154
1511
|
sumPrefix: '$',
|
|
1155
1512
|
sumSuffix: '',
|
|
1156
1513
|
avgPrefix: '$',
|
|
1157
1514
|
avgSuffix: '',
|
|
1158
1515
|
icon: 'facebook',
|
|
1159
1516
|
measure: measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
|
|
1160
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1517
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1518
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1161
1519
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1162
1520
|
decimalPlaces: 2,
|
|
1163
1521
|
useCompactNotation: true,
|
|
1164
1522
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1523
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS, measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_COST],
|
|
1165
1524
|
},
|
|
1166
1525
|
[measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
|
|
1167
1526
|
title: 'Meta Cost per App Install',
|
|
1527
|
+
shortTitle: 'CPI',
|
|
1168
1528
|
description: 'The cost per app install from your Meta ads.',
|
|
1529
|
+
tooltip: 'Average spend per app install from Meta ads. The primary efficiency metric for app install campaigns.',
|
|
1530
|
+
formulaDisplay: 'Ad Spend ÷ App Installs',
|
|
1531
|
+
formula: 'spend / app_installs',
|
|
1169
1532
|
sumPrefix: '$',
|
|
1170
1533
|
sumSuffix: '',
|
|
1171
1534
|
avgPrefix: '$',
|
|
1172
1535
|
avgSuffix: '',
|
|
1173
1536
|
icon: 'facebook',
|
|
1174
1537
|
measure: measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
|
|
1175
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1538
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1539
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1176
1540
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1177
1541
|
decimalPlaces: 2,
|
|
1178
1542
|
useCompactNotation: true,
|
|
1179
1543
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1544
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_APP_INSTALLS, measures_js_1.MEASURE.CHANNEL_FB_CPA],
|
|
1180
1545
|
},
|
|
1181
1546
|
[measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
|
|
1182
1547
|
title: 'Meta Completed Registrations',
|
|
1548
|
+
shortTitle: 'Registrations',
|
|
1183
1549
|
description: 'The number of completed registrations from your Meta ads.',
|
|
1550
|
+
tooltip: 'How many people completed a registration form or sign-up flow after engaging with your Meta ad.',
|
|
1184
1551
|
sumPrefix: '',
|
|
1185
1552
|
sumSuffix: '',
|
|
1186
1553
|
avgPrefix: '',
|
|
1187
1554
|
avgSuffix: '',
|
|
1188
1555
|
icon: 'facebook',
|
|
1189
1556
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
|
|
1190
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1557
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1558
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1191
1559
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1192
1560
|
decimalPlaces: 0,
|
|
1193
1561
|
useCompactNotation: false,
|
|
1194
1562
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1563
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST, measures_js_1.MEASURE.CHANNEL_FB_LEADS],
|
|
1195
1564
|
},
|
|
1196
1565
|
[measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
|
|
1197
1566
|
title: 'Meta Completed Registrations Value',
|
|
1567
|
+
shortTitle: 'Registration Value',
|
|
1198
1568
|
description: 'The total value of completed registrations from your Meta ads.',
|
|
1569
|
+
tooltip: 'Combined assigned value of all completed registrations attributed to Meta ads.',
|
|
1199
1570
|
sumPrefix: '$',
|
|
1200
1571
|
sumSuffix: '',
|
|
1201
1572
|
avgPrefix: '$',
|
|
1202
1573
|
avgSuffix: '',
|
|
1203
1574
|
icon: 'facebook',
|
|
1204
1575
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
|
|
1205
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1576
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1577
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1206
1578
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1207
1579
|
decimalPlaces: 2,
|
|
1208
1580
|
useCompactNotation: true,
|
|
1209
1581
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1582
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST],
|
|
1210
1583
|
},
|
|
1211
1584
|
[measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
|
|
1212
1585
|
title: 'Meta Cost per Completed Registration',
|
|
1586
|
+
shortTitle: 'Cost/Registration',
|
|
1213
1587
|
description: 'The cost per completed registration from your Meta ads.',
|
|
1588
|
+
tooltip: 'Average spend per completed registration from Meta ads.',
|
|
1589
|
+
formulaDisplay: 'Ad Spend ÷ Completed Registrations',
|
|
1590
|
+
formula: 'spend / complete_registrations',
|
|
1214
1591
|
sumPrefix: '$',
|
|
1215
1592
|
sumSuffix: '',
|
|
1216
1593
|
avgPrefix: '$',
|
|
1217
1594
|
avgSuffix: '',
|
|
1218
1595
|
icon: 'facebook',
|
|
1219
1596
|
measure: measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
|
|
1220
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1597
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1598
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_CONVERSIONS,
|
|
1221
1599
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1222
1600
|
decimalPlaces: 2,
|
|
1223
1601
|
useCompactNotation: true,
|
|
1224
1602
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1603
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS, measures_js_1.MEASURE.CHANNEL_FB_LEADS_COST],
|
|
1225
1604
|
},
|
|
1226
1605
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
|
|
1227
1606
|
title: 'Meta Video Views',
|
|
1228
1607
|
description: 'The number of video views on your Meta ads.',
|
|
1608
|
+
tooltip: 'How many times your video ad was watched for at least 3 seconds (Meta\'s default view threshold).',
|
|
1229
1609
|
sumPrefix: '',
|
|
1230
1610
|
sumSuffix: '',
|
|
1231
1611
|
avgPrefix: '',
|
|
1232
1612
|
avgSuffix: '',
|
|
1233
1613
|
icon: 'facebook',
|
|
1234
1614
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS,
|
|
1235
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1615
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1616
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1236
1617
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1237
1618
|
decimalPlaces: 0,
|
|
1238
1619
|
useCompactNotation: false,
|
|
1239
1620
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1621
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
|
|
1240
1622
|
},
|
|
1241
1623
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
|
|
1242
1624
|
title: 'Meta Cost per Video View',
|
|
1625
|
+
shortTitle: 'Cost/Video View',
|
|
1243
1626
|
description: 'The cost per video view on your Meta ads.',
|
|
1627
|
+
tooltip: 'Average spend per 3-second video view. The standard cost metric for video awareness campaigns.',
|
|
1628
|
+
formulaDisplay: 'Ad Spend ÷ Video Views',
|
|
1629
|
+
formula: 'spend / video_views',
|
|
1244
1630
|
sumPrefix: '$',
|
|
1245
1631
|
sumSuffix: '',
|
|
1246
1632
|
avgPrefix: '$',
|
|
1247
1633
|
avgSuffix: '',
|
|
1248
1634
|
icon: 'facebook',
|
|
1249
1635
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
|
|
1250
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1636
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1637
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1251
1638
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1252
1639
|
decimalPlaces: 2,
|
|
1253
1640
|
useCompactNotation: true,
|
|
1254
1641
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1642
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST],
|
|
1255
1643
|
},
|
|
1256
1644
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
|
|
1257
1645
|
title: 'Meta 15-Second Video Views',
|
|
1646
|
+
shortTitle: '15s Video Views',
|
|
1258
1647
|
description: 'The number of times your video ads were watched for at least 15 seconds.',
|
|
1648
|
+
tooltip: 'Views where the viewer watched at least 15 continuous seconds. Indicates deeper engagement than the 3-second threshold.',
|
|
1259
1649
|
sumPrefix: '',
|
|
1260
1650
|
sumSuffix: '',
|
|
1261
1651
|
avgPrefix: '',
|
|
1262
1652
|
avgSuffix: '',
|
|
1263
1653
|
icon: 'facebook',
|
|
1264
1654
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
|
|
1265
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1655
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1656
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1266
1657
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1267
1658
|
decimalPlaces: 0,
|
|
1268
1659
|
useCompactNotation: false,
|
|
1269
1660
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1661
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
|
|
1270
1662
|
},
|
|
1271
1663
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
|
|
1272
1664
|
title: 'Meta Cost per 15-Second Video View',
|
|
1665
|
+
shortTitle: 'Cost/15s View',
|
|
1273
1666
|
description: 'The cost per 15-second video view on your Meta ads.',
|
|
1667
|
+
tooltip: 'Average spend per 15-second video view. Measures efficiency of engaging longer video content.',
|
|
1668
|
+
formulaDisplay: 'Ad Spend ÷ 15-Second Video Views',
|
|
1669
|
+
formula: 'spend / video_views_15_sec',
|
|
1274
1670
|
sumPrefix: '$',
|
|
1275
1671
|
sumSuffix: '',
|
|
1276
1672
|
avgPrefix: '$',
|
|
1277
1673
|
avgSuffix: '',
|
|
1278
1674
|
icon: 'facebook',
|
|
1279
1675
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
|
|
1280
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1676
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1677
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1281
1678
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1282
1679
|
decimalPlaces: 2,
|
|
1283
1680
|
useCompactNotation: true,
|
|
1284
1681
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1682
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
|
|
1285
1683
|
},
|
|
1286
1684
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
|
|
1287
1685
|
title: 'Meta 30-Second Video Views',
|
|
1686
|
+
shortTitle: '30s Video Views',
|
|
1288
1687
|
description: 'The number of times your video ads were watched for at least 30 seconds.',
|
|
1688
|
+
tooltip: 'Views where the viewer watched at least 30 continuous seconds. A strong engagement signal for longer video content.',
|
|
1289
1689
|
sumPrefix: '',
|
|
1290
1690
|
sumSuffix: '',
|
|
1291
1691
|
avgPrefix: '',
|
|
1292
1692
|
avgSuffix: '',
|
|
1293
1693
|
icon: 'facebook',
|
|
1294
1694
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC,
|
|
1295
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1695
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1696
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1296
1697
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1297
1698
|
decimalPlaces: 0,
|
|
1298
1699
|
useCompactNotation: false,
|
|
1299
1700
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1701
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
|
|
1300
1702
|
},
|
|
1301
1703
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST]: {
|
|
1302
1704
|
title: 'Meta Cost per 30-Second Video View',
|
|
1705
|
+
shortTitle: 'Cost/30s View',
|
|
1303
1706
|
description: 'The cost per 30-second video view on your Meta ads.',
|
|
1707
|
+
tooltip: 'Average spend per 30-second video view.',
|
|
1708
|
+
formulaDisplay: 'Ad Spend ÷ 30-Second Video Views',
|
|
1709
|
+
formula: 'spend / video_views_30_sec',
|
|
1304
1710
|
sumPrefix: '$',
|
|
1305
1711
|
sumSuffix: '',
|
|
1306
1712
|
avgPrefix: '$',
|
|
1307
1713
|
avgSuffix: '',
|
|
1308
1714
|
icon: 'facebook',
|
|
1309
1715
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST,
|
|
1310
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1716
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1717
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1311
1718
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1312
1719
|
decimalPlaces: 2,
|
|
1313
1720
|
useCompactNotation: true,
|
|
1314
1721
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1722
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST],
|
|
1315
1723
|
},
|
|
1316
1724
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS]: {
|
|
1317
|
-
title: 'Meta Video 25%
|
|
1725
|
+
title: 'Meta Video 25% Completion Views',
|
|
1726
|
+
shortTitle: 'Video 25% Views',
|
|
1318
1727
|
description: 'The number of times your video ads were watched to at least 25% completion.',
|
|
1728
|
+
tooltip: 'Views where the audience watched at least a quarter of your video. Part of the completion rate funnel.',
|
|
1319
1729
|
sumPrefix: '',
|
|
1320
1730
|
sumSuffix: '',
|
|
1321
1731
|
avgPrefix: '',
|
|
1322
1732
|
avgSuffix: '',
|
|
1323
1733
|
icon: 'facebook',
|
|
1324
1734
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS,
|
|
1325
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1735
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1736
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1326
1737
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1327
1738
|
decimalPlaces: 0,
|
|
1328
1739
|
useCompactNotation: false,
|
|
1329
1740
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1741
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS],
|
|
1330
1742
|
},
|
|
1331
1743
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS]: {
|
|
1332
|
-
title: 'Meta Video 50%
|
|
1744
|
+
title: 'Meta Video 50% Completion Views',
|
|
1745
|
+
shortTitle: 'Video 50% Views',
|
|
1333
1746
|
description: 'The number of times your video ads were watched to at least 50% completion.',
|
|
1747
|
+
tooltip: 'Views where the audience watched at least half of your video. Indicates moderate viewing engagement.',
|
|
1334
1748
|
sumPrefix: '',
|
|
1335
1749
|
sumSuffix: '',
|
|
1336
1750
|
avgPrefix: '',
|
|
1337
1751
|
avgSuffix: '',
|
|
1338
1752
|
icon: 'facebook',
|
|
1339
1753
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS,
|
|
1340
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1754
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1755
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1341
1756
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1342
1757
|
decimalPlaces: 0,
|
|
1343
1758
|
useCompactNotation: false,
|
|
1344
1759
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1760
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS],
|
|
1345
1761
|
},
|
|
1346
1762
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS]: {
|
|
1347
|
-
title: 'Meta Video 75%
|
|
1763
|
+
title: 'Meta Video 75% Completion Views',
|
|
1764
|
+
shortTitle: 'Video 75% Views',
|
|
1348
1765
|
description: 'The number of times your video ads were watched to at least 75% completion.',
|
|
1766
|
+
tooltip: 'Views where the audience watched at least three quarters of your video. Signals strong content retention.',
|
|
1349
1767
|
sumPrefix: '',
|
|
1350
1768
|
sumSuffix: '',
|
|
1351
1769
|
avgPrefix: '',
|
|
1352
1770
|
avgSuffix: '',
|
|
1353
1771
|
icon: 'facebook',
|
|
1354
1772
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS,
|
|
1355
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1773
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1774
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1356
1775
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1357
1776
|
decimalPlaces: 0,
|
|
1358
1777
|
useCompactNotation: false,
|
|
1359
1778
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1779
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS],
|
|
1360
1780
|
},
|
|
1361
1781
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS]: {
|
|
1362
|
-
title: 'Meta Video 95%
|
|
1782
|
+
title: 'Meta Video 95% Completion Views',
|
|
1783
|
+
shortTitle: 'Video 95% Views',
|
|
1363
1784
|
description: 'The number of times your video ads were watched to at least 95% completion.',
|
|
1785
|
+
tooltip: 'Views where the audience watched nearly all of your video. Near-complete views indicate very high content engagement.',
|
|
1364
1786
|
sumPrefix: '',
|
|
1365
1787
|
sumSuffix: '',
|
|
1366
1788
|
avgPrefix: '',
|
|
1367
1789
|
avgSuffix: '',
|
|
1368
1790
|
icon: 'facebook',
|
|
1369
1791
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS,
|
|
1370
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1792
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1793
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1371
1794
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1372
1795
|
decimalPlaces: 0,
|
|
1373
1796
|
useCompactNotation: false,
|
|
1374
1797
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1798
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS],
|
|
1375
1799
|
},
|
|
1376
1800
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS]: {
|
|
1377
|
-
title: 'Meta Video
|
|
1801
|
+
title: 'Meta Video Completions',
|
|
1802
|
+
shortTitle: 'Video Completions',
|
|
1378
1803
|
description: 'The number of times your video ads were watched to 100% completion.',
|
|
1804
|
+
tooltip: 'Views where the audience watched your entire video from start to finish. The strongest video engagement signal.',
|
|
1379
1805
|
sumPrefix: '',
|
|
1380
1806
|
sumSuffix: '',
|
|
1381
1807
|
avgPrefix: '',
|
|
1382
1808
|
avgSuffix: '',
|
|
1383
1809
|
icon: 'facebook',
|
|
1384
1810
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS,
|
|
1385
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1811
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1812
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1386
1813
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1387
1814
|
decimalPlaces: 0,
|
|
1388
1815
|
useCompactNotation: false,
|
|
1389
1816
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1817
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY],
|
|
1390
1818
|
},
|
|
1391
1819
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY]: {
|
|
1392
1820
|
title: 'Meta Video Thruplay Views',
|
|
1821
|
+
shortTitle: 'Thruplay Views',
|
|
1393
1822
|
description: 'The number of videos watched to completion or for at least 15 seconds.',
|
|
1823
|
+
tooltip: 'Views counted as "ThruPlay" by Meta: either completed or watched 15+ seconds. The recommended metric for video campaign optimization.',
|
|
1394
1824
|
sumPrefix: '',
|
|
1395
1825
|
sumSuffix: '',
|
|
1396
1826
|
avgPrefix: '',
|
|
1397
1827
|
avgSuffix: '',
|
|
1398
1828
|
icon: 'facebook',
|
|
1399
1829
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY,
|
|
1400
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1830
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1831
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1401
1832
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1402
1833
|
decimalPlaces: 0,
|
|
1403
1834
|
useCompactNotation: false,
|
|
1404
1835
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1836
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC],
|
|
1405
1837
|
},
|
|
1406
1838
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
|
|
1407
1839
|
title: 'Meta Cost per Video Thruplay',
|
|
1840
|
+
shortTitle: 'Cost/Thruplay',
|
|
1408
1841
|
description: 'The cost per video watched to completion or for at least 15 seconds.',
|
|
1842
|
+
tooltip: 'Average spend per ThruPlay view. The standard efficiency metric when optimizing for video completion campaigns.',
|
|
1843
|
+
formulaDisplay: 'Ad Spend ÷ Thruplay Views',
|
|
1844
|
+
formula: 'spend / video_views_thruplay',
|
|
1409
1845
|
sumPrefix: '$',
|
|
1410
1846
|
sumSuffix: '',
|
|
1411
1847
|
avgPrefix: '$',
|
|
1412
1848
|
avgSuffix: '',
|
|
1413
1849
|
icon: 'facebook',
|
|
1414
1850
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
|
|
1415
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1851
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1852
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1416
1853
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1417
1854
|
decimalPlaces: 2,
|
|
1418
1855
|
useCompactNotation: true,
|
|
1419
1856
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1857
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
|
|
1420
1858
|
},
|
|
1421
1859
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
|
|
1422
1860
|
title: 'Meta Video Plays',
|
|
1423
1861
|
description: 'The number of video plays on your Meta ads.',
|
|
1862
|
+
tooltip: 'Total times your video started playing, including auto-plays. Higher than views due to very short watches being excluded from "views".',
|
|
1424
1863
|
sumPrefix: '',
|
|
1425
1864
|
sumSuffix: '',
|
|
1426
1865
|
avgPrefix: '',
|
|
1427
1866
|
avgSuffix: '',
|
|
1428
1867
|
icon: 'facebook',
|
|
1429
1868
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS,
|
|
1430
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1869
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1870
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1431
1871
|
valueType: measure_value_type_js_1.MeasureValueType.NUMBER,
|
|
1432
1872
|
decimalPlaces: 0,
|
|
1433
1873
|
useCompactNotation: false,
|
|
1434
1874
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1875
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS],
|
|
1435
1876
|
},
|
|
1436
1877
|
[measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
|
|
1437
1878
|
title: 'Meta Cost per Video Play',
|
|
1879
|
+
shortTitle: 'Cost/Video Play',
|
|
1438
1880
|
description: 'The cost per video play on your Meta ads.',
|
|
1881
|
+
tooltip: 'Average spend per video play initiation, including auto-plays.',
|
|
1882
|
+
formulaDisplay: 'Ad Spend ÷ Video Plays',
|
|
1883
|
+
formula: 'spend / video_plays',
|
|
1439
1884
|
sumPrefix: '$',
|
|
1440
1885
|
sumSuffix: '',
|
|
1441
1886
|
avgPrefix: '$',
|
|
1442
1887
|
avgSuffix: '',
|
|
1443
1888
|
icon: 'facebook',
|
|
1444
1889
|
measure: measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
|
|
1445
|
-
category: measure_categories_js_1.MEASURE_CATEGORY.
|
|
1890
|
+
category: measure_categories_js_1.MEASURE_CATEGORY.META_ADS,
|
|
1891
|
+
subcategory: measure_categories_js_1.MEASURE_SUBCATEGORY.META_VIDEO,
|
|
1446
1892
|
valueType: measure_value_type_js_1.MeasureValueType.CURRENCY,
|
|
1447
1893
|
decimalPlaces: 2,
|
|
1448
1894
|
useCompactNotation: true,
|
|
1449
1895
|
applicableContexts: measure_applicable_contexts_js_1.CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
|
|
1896
|
+
relatedMeasures: [measures_js_1.MEASURE.CHANNEL_FB_VIDEO_PLAYS, measures_js_1.MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST],
|
|
1450
1897
|
},
|
|
1451
1898
|
};
|
|
1452
1899
|
//# sourceMappingURL=facebook-measure-definitions.js.map
|