@adtrackify/at-tracking-event-types 4.41.0 → 4.41.1

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Files changed (55) hide show
  1. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js +654 -110
  2. package/dist/cjs/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js +494 -163
  4. package/dist/cjs/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js +77 -16
  6. package/dist/cjs/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +552 -105
  8. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  9. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +121 -21
  10. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  11. package/dist/cjs/types/api/measures/definitions/measure-categories.d.ts +47 -0
  12. package/dist/cjs/types/api/measures/definitions/measure-categories.js +49 -1
  13. package/dist/cjs/types/api/measures/definitions/measure-categories.js.map +1 -1
  14. package/dist/cjs/types/api/measures/definitions/measure-definitions.d.ts +12 -3
  15. package/dist/cjs/types/api/measures/definitions/measure-definitions.js.map +1 -1
  16. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js +834 -138
  17. package/dist/cjs/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  18. package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js +111 -24
  19. package/dist/cjs/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
  20. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js +190 -0
  21. package/dist/cjs/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
  22. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +94 -0
  23. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  24. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +100 -0
  25. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  26. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js +265 -51
  27. package/dist/cjs/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  28. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js +655 -111
  29. package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js.map +1 -1
  30. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js +495 -164
  31. package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map +1 -1
  32. package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js +78 -17
  33. package/dist/esm/types/api/measures/definitions/emq-measure-definitions.js.map +1 -1
  34. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +553 -106
  35. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  36. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +122 -22
  37. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  38. package/dist/esm/types/api/measures/definitions/measure-categories.d.ts +47 -0
  39. package/dist/esm/types/api/measures/definitions/measure-categories.js +48 -0
  40. package/dist/esm/types/api/measures/definitions/measure-categories.js.map +1 -1
  41. package/dist/esm/types/api/measures/definitions/measure-definitions.d.ts +12 -3
  42. package/dist/esm/types/api/measures/definitions/measure-definitions.js.map +1 -1
  43. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js +835 -139
  44. package/dist/esm/types/api/measures/definitions/orders-measure-definitions.js.map +1 -1
  45. package/dist/esm/types/api/measures/definitions/session-measure-definitions.js +112 -25
  46. package/dist/esm/types/api/measures/definitions/session-measure-definitions.js.map +1 -1
  47. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js +191 -1
  48. package/dist/esm/types/api/measures/definitions/shopify/shopify-measure-definitions.js.map +1 -1
  49. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +95 -1
  50. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  51. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +101 -1
  52. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  53. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js +266 -52
  54. package/dist/esm/types/api/measures/definitions/tracked-measure-definitions.js.map +1 -1
  55. package/package.json +1 -1
package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js CHANGED
@@ -1,5 +1,5 @@
1
1
  import { MEASURE } from '../measures.js';
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- import { MEASURE_CATEGORY } from './measure-categories.js';
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+ import { MEASURE_CATEGORY, MEASURE_SUBCATEGORY } from './measure-categories.js';
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  import { MeasureValueType } from './measure-value-type.js';
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  import { STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
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  export const CHANNEL_MEASURES_MAP = {
@@ -12,11 +12,15 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_SPEND,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Spend',
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+ tooltip: 'The total amount of money spent on ads across all advertising channels in the selected period.',
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+ relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_CPA],
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  },
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  [MEASURE.CHANNEL_IMPRESSIONS]: {
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  title: 'Channel Impressions',
@@ -27,11 +31,15 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_IMPRESSIONS,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Impressions',
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+ tooltip: 'How many times your ads were displayed to users across all channels, including repeat views by the same person.',
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+ relatedMeasures: [MEASURE.CHANNEL_REACH, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPM, MEASURE.CHANNEL_CTR],
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  },
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  [MEASURE.CHANNEL_CPM]: {
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  title: 'Channel CPM',
@@ -42,11 +50,17 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_CPM,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'CPM',
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+ tooltip: 'How much you pay on average for every 1,000 ad impressions across all channels. Lower CPM means cheaper reach.',
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+ formulaDisplay: 'Total Spend ÷ Impressions × 1,000',
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+ formula: 'channel_spend / channel_impressions * 1000',
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+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CPP],
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  },
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  [MEASURE.CHANNEL_FREQUENCY]: {
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  title: 'Channel Frequency',
@@ -57,11 +71,17 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_FREQUENCY,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Frequency',
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+ tooltip: 'The average number of times each unique person saw your ads. High frequency may indicate ad fatigue.',
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+ formulaDisplay: 'Impressions ÷ Reach',
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+ formula: 'channel_impressions / channel_reach',
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+ relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_REACH],
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  },
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  [MEASURE.CHANNEL_REACH]: {
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  title: 'Channel Reach',
@@ -72,11 +92,15 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_REACH,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_AUDIENCE,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Reach',
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+ tooltip: 'The number of distinct people who were shown your ads at least once across all channels.',
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+ relatedMeasures: [MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_FREQUENCY, MEASURE.CHANNEL_CPP],
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  },
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  [MEASURE.CHANNEL_CPP]: {
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  title: 'Channel CPP',
@@ -87,12 +111,18 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_CPP,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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  aliases: [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS],
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+ shortTitle: 'CPP',
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+ tooltip: 'How much you pay on average to reach 1,000 unique people across all channels. Measures the cost efficiency of your audience reach.',
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+ formulaDisplay: 'Total Spend ÷ Reach × 1,000',
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+ formula: 'channel_spend / channel_reach * 1000',
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+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_REACH, MEASURE.CHANNEL_CPM],
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  },
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  [MEASURE.CHANNEL_CLICKS]: {
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  title: 'Channel Clicks',
@@ -103,11 +133,15 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_CLICKS,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Clicks',
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+ tooltip: 'The total number of clicks on your ads across all channels, including all click types.',
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+ relatedMeasures: [MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_CPC, MEASURE.CHANNEL_IMPRESSIONS],
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  },
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  [MEASURE.CHANNEL_CPC]: {
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  title: 'Channel CPC',
@@ -118,11 +152,17 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_CPC,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'CPC',
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+ tooltip: 'How much you spend on average for each click on your ads across all channels.',
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+ formulaDisplay: 'Total Spend ÷ Clicks',
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+ formula: 'channel_spend / channel_clicks',
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+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_CTR],
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  },
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  [MEASURE.CHANNEL_CTR]: {
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  title: 'Channel CTR',
@@ -133,11 +173,17 @@ export const CHANNEL_MEASURES_MAP = {
133
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  avgSuffix: '%',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_CTR,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'CTR',
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+ tooltip: 'The percentage of ad impressions that resulted in a click. Higher CTR indicates more compelling ad creative or targeting.',
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+ formulaDisplay: 'Clicks ÷ Impressions × 100',
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+ formula: 'channel_clicks / channel_impressions * 100',
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+ relatedMeasures: [MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CPC],
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  },
142
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  [MEASURE.CHANNEL_UNIQUE_CLICKS]: {
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  title: 'Channel Unique Clicks',
@@ -148,11 +194,15 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_UNIQUE_CLICKS,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Unique Clicks',
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+ tooltip: 'The number of distinct people who clicked your ads, counting each person only once regardless of how many times they clicked.',
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+ relatedMeasures: [MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_UNIQUE_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK],
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  },
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  [MEASURE.CHANNEL_UNIQUE_CLICKS_CTR]: {
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  title: 'Channel Unique Click CTR',
@@ -163,11 +213,17 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '%',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_UNIQUE_CLICKS_CTR,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Unique CTR',
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+ tooltip: 'The percentage of ad impressions that resulted in a click from a unique person. Filters out repeat clicks by the same user.',
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+ formulaDisplay: 'Unique Clicks ÷ Impressions × 100',
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+ formula: 'channel_unique_clicks / channel_impressions * 100',
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+ relatedMeasures: [MEASURE.CHANNEL_UNIQUE_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
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  },
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  [MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
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  title: 'Channel Cost per Unique Click',
@@ -178,11 +234,17 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Cost/Unique Click',
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+ tooltip: 'How much you spend on average for each unique person who clicks your ads, removing the effect of repeat clicks.',
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+ formulaDisplay: 'Total Spend ÷ Unique Clicks',
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+ formula: 'channel_spend / channel_unique_clicks',
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+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_UNIQUE_CLICKS, MEASURE.CHANNEL_CPC],
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  },
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  [MEASURE.CHANNEL_INLINE_CLICKS]: {
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  title: 'Channel Inline Link Clicks',
@@ -193,11 +255,15 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_INLINE_CLICKS,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: MeasureValueType.NUMBER,
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  decimalPlaces: 0,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Inline Clicks',
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+ tooltip: 'The number of clicks on links embedded within the ad body, excluding clicks on the ad headline or call-to-action button.',
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+ relatedMeasures: [MEASURE.CHANNEL_INLINE_CLICK_CTR, MEASURE.CHANNEL_COST_PER_INLINE_CLICK, MEASURE.CHANNEL_CLICKS],
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  },
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  [MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
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  title: 'Channel Inline Link Click CTR',
@@ -208,11 +274,17 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '%',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_INLINE_CLICK_CTR,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
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  valueType: MeasureValueType.PERCENTAGE,
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  decimalPlaces: 2,
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  useCompactNotation: false,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Inline CTR',
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+ tooltip: 'The percentage of ad impressions that led to a click on an inline link within the ad content.',
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+ formulaDisplay: 'Inline Link Clicks ÷ Impressions × 100',
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+ formula: 'channel_inline_clicks / channel_impressions * 100',
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+ relatedMeasures: [MEASURE.CHANNEL_INLINE_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
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  },
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  [MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
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  title: 'Channel Cost per Inline Link Click',
@@ -223,11 +295,17 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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  measure: MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
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- category: MEASURE_CATEGORY.UPSTACK_DATA,
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+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
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+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
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+ shortTitle: 'Cost/Inline Click',
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+ tooltip: 'How much you spend on average for each click on an inline link within your ad content.',
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+ formulaDisplay: 'Total Spend ÷ Inline Link Clicks',
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+ formula: 'channel_spend / channel_inline_clicks',
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+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_INLINE_CLICKS, MEASURE.CHANNEL_CPC],
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  },
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  [MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
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  title: 'Channel Outbound Clicks',
@@ -238,11 +316,15 @@ export const CHANNEL_MEASURES_MAP = {
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  avgSuffix: '',
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  icon: 'channel',
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318
  measure: MEASURE.CHANNEL_OUTBOUND_CLICKS,
241
- category: MEASURE_CATEGORY.UPSTACK_DATA,
319
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
320
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
242
321
  valueType: MeasureValueType.NUMBER,
243
322
  decimalPlaces: 0,
244
323
  useCompactNotation: false,
245
324
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
325
+ shortTitle: 'Outbound Clicks',
326
+ tooltip: 'The number of clicks that took users off the advertising platform to an external destination, such as your website.',
327
+ relatedMeasures: [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK, MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
246
328
  },
247
329
  [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
248
330
  title: 'Channel Outbound Click CTR',
@@ -253,11 +335,17 @@ export const CHANNEL_MEASURES_MAP = {
253
335
  avgSuffix: '%',
254
336
  icon: 'channel',
255
337
  measure: MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
256
- category: MEASURE_CATEGORY.UPSTACK_DATA,
338
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
339
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
257
340
  valueType: MeasureValueType.PERCENTAGE,
258
341
  decimalPlaces: 2,
259
342
  useCompactNotation: false,
260
343
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
344
+ shortTitle: 'Outbound CTR',
345
+ tooltip: 'The percentage of ad impressions that resulted in a click leading users to an external destination.',
346
+ formulaDisplay: 'Outbound Clicks ÷ Impressions × 100',
347
+ formula: 'channel_outbound_clicks / channel_impressions * 100',
348
+ relatedMeasures: [MEASURE.CHANNEL_OUTBOUND_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_LANDING_PAGE_VIEWS],
261
349
  },
262
350
  [MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
263
351
  title: 'Channel Cost per Outbound Click',
@@ -268,11 +356,17 @@ export const CHANNEL_MEASURES_MAP = {
268
356
  avgSuffix: '',
269
357
  icon: 'channel',
270
358
  measure: MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
271
- category: MEASURE_CATEGORY.UPSTACK_DATA,
359
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
360
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
272
361
  valueType: MeasureValueType.CURRENCY,
273
362
  decimalPlaces: 2,
274
363
  useCompactNotation: true,
275
364
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
365
+ shortTitle: 'Cost/Outbound Click',
366
+ tooltip: 'How much you spend on average for each click that sends a user from the ad platform to an external destination.',
367
+ formulaDisplay: 'Total Spend ÷ Outbound Clicks',
368
+ formula: 'channel_spend / channel_outbound_clicks',
369
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_OUTBOUND_CLICKS, MEASURE.CHANNEL_CPC],
276
370
  },
277
371
  [MEASURE.CHANNEL_LINK_CLICKS]: {
278
372
  title: 'Channel Link Clicks',
@@ -283,11 +377,15 @@ export const CHANNEL_MEASURES_MAP = {
283
377
  avgSuffix: '',
284
378
  icon: 'channel',
285
379
  measure: MEASURE.CHANNEL_LINK_CLICKS,
286
- category: MEASURE_CATEGORY.UPSTACK_DATA,
380
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
381
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
287
382
  valueType: MeasureValueType.NUMBER,
288
383
  decimalPlaces: 0,
289
384
  useCompactNotation: false,
290
385
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
386
+ shortTitle: 'Link Clicks',
387
+ tooltip: 'The number of clicks on any links within your ads across all channels.',
388
+ relatedMeasures: [MEASURE.CHANNEL_LINK_CLICKS_CTR, MEASURE.CHANNEL_COST_PER_LINK_CLICK, MEASURE.CHANNEL_CLICKS],
291
389
  },
292
390
  [MEASURE.CHANNEL_LINK_CLICKS_CTR]: {
293
391
  title: 'Channel Link Click CTR',
@@ -298,11 +396,17 @@ export const CHANNEL_MEASURES_MAP = {
298
396
  avgSuffix: '%',
299
397
  icon: 'channel',
300
398
  measure: MEASURE.CHANNEL_LINK_CLICKS_CTR,
301
- category: MEASURE_CATEGORY.UPSTACK_DATA,
399
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
400
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
302
401
  valueType: MeasureValueType.PERCENTAGE,
303
402
  decimalPlaces: 2,
304
403
  useCompactNotation: false,
305
404
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
405
+ shortTitle: 'Link CTR',
406
+ tooltip: 'The percentage of ad impressions that resulted in a click on a link within the ad.',
407
+ formulaDisplay: 'Link Clicks ÷ Impressions × 100',
408
+ formula: 'channel_link_clicks / channel_impressions * 100',
409
+ relatedMeasures: [MEASURE.CHANNEL_LINK_CLICKS, MEASURE.CHANNEL_CTR, MEASURE.CHANNEL_IMPRESSIONS],
306
410
  },
307
411
  [MEASURE.CHANNEL_COST_PER_LINK_CLICK]: {
308
412
  title: 'Channel Cost per Link Click',
@@ -313,11 +417,17 @@ export const CHANNEL_MEASURES_MAP = {
313
417
  avgSuffix: '',
314
418
  icon: 'channel',
315
419
  measure: MEASURE.CHANNEL_COST_PER_LINK_CLICK,
316
- category: MEASURE_CATEGORY.UPSTACK_DATA,
420
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
421
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
317
422
  valueType: MeasureValueType.CURRENCY,
318
423
  decimalPlaces: 2,
319
424
  useCompactNotation: true,
320
425
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
426
+ shortTitle: 'Cost/Link Click',
427
+ tooltip: 'How much you spend on average for each click on a link within your ads.',
428
+ formulaDisplay: 'Total Spend ÷ Link Clicks',
429
+ formula: 'channel_spend / channel_link_clicks',
430
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LINK_CLICKS, MEASURE.CHANNEL_CPC],
321
431
  },
322
432
  [MEASURE.CHANNEL_PURCHASES]: {
323
433
  title: 'Channel Purchases',
@@ -328,11 +438,15 @@ export const CHANNEL_MEASURES_MAP = {
328
438
  avgSuffix: '',
329
439
  icon: 'channel',
330
440
  measure: MEASURE.CHANNEL_PURCHASES,
331
- category: MEASURE_CATEGORY.UPSTACK_DATA,
441
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
442
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
332
443
  valueType: MeasureValueType.NUMBER,
333
444
  decimalPlaces: 0,
334
445
  useCompactNotation: false,
335
446
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
447
+ shortTitle: 'Purchases',
448
+ tooltip: 'The number of purchase conversions attributed to your ads across all channels.',
449
+ relatedMeasures: [MEASURE.CHANNEL_PURCHASES_VALUE, MEASURE.CHANNEL_CPA, MEASURE.CHANNEL_ROAS],
336
450
  },
337
451
  [MEASURE.CHANNEL_PURCHASES_VALUE]: {
338
452
  title: 'Channel Purchases Value',
@@ -343,11 +457,15 @@ export const CHANNEL_MEASURES_MAP = {
343
457
  avgSuffix: '',
344
458
  icon: 'channel',
345
459
  measure: MEASURE.CHANNEL_PURCHASES_VALUE,
346
- category: MEASURE_CATEGORY.UPSTACK_DATA,
460
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
461
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
347
462
  valueType: MeasureValueType.CURRENCY,
348
463
  decimalPlaces: 2,
349
464
  useCompactNotation: true,
350
465
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
466
+ shortTitle: 'Purchase Value',
467
+ tooltip: 'The total revenue generated from purchases attributed to your ads across all channels.',
468
+ relatedMeasures: [MEASURE.CHANNEL_PURCHASES, MEASURE.CHANNEL_ROAS, MEASURE.CHANNEL_SPEND],
351
469
  },
352
470
  [MEASURE.CHANNEL_CPA]: {
353
471
  title: 'Channel CPA',
@@ -358,12 +476,18 @@ export const CHANNEL_MEASURES_MAP = {
358
476
  avgSuffix: '',
359
477
  icon: 'channel',
360
478
  measure: MEASURE.CHANNEL_CPA,
361
- category: MEASURE_CATEGORY.UPSTACK_DATA,
479
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
480
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
362
481
  valueType: MeasureValueType.CURRENCY,
363
482
  decimalPlaces: 2,
364
483
  useCompactNotation: true,
365
484
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
366
485
  aliases: [MEASURE.CHANNEL_PURCHASES_COST],
486
+ shortTitle: 'CPA',
487
+ tooltip: 'How much you spend on average to acquire each purchase conversion across all channels.',
488
+ formulaDisplay: 'Total Spend ÷ Purchases',
489
+ formula: 'channel_spend / channel_purchases',
490
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_PURCHASES, MEASURE.CHANNEL_ROAS],
367
491
  },
368
492
  [MEASURE.CHANNEL_ROAS]: {
369
493
  title: 'Channel ROAS',
@@ -374,11 +498,17 @@ export const CHANNEL_MEASURES_MAP = {
374
498
  avgSuffix: 'x',
375
499
  icon: 'channel',
376
500
  measure: MEASURE.CHANNEL_ROAS,
377
- category: MEASURE_CATEGORY.UPSTACK_DATA,
501
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
502
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
378
503
  valueType: MeasureValueType.MULTIPLIER,
379
504
  decimalPlaces: 2,
380
505
  useCompactNotation: false,
381
506
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
507
+ shortTitle: 'ROAS',
508
+ tooltip: 'How many dollars of purchase revenue you generate for every dollar spent on ads across all channels. A ROAS of 3x means $3 revenue per $1 spent.',
509
+ formulaDisplay: 'Purchases Value ÷ Total Spend',
510
+ formula: 'channel_purchases_value / channel_spend',
511
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_PURCHASES_VALUE, MEASURE.CHANNEL_CPA],
382
512
  },
383
513
  [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
384
514
  title: 'Channel New Customer Purchases',
@@ -389,11 +519,15 @@ export const CHANNEL_MEASURES_MAP = {
389
519
  avgSuffix: '',
390
520
  icon: 'channel',
391
521
  measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
392
- category: MEASURE_CATEGORY.UPSTACK_DATA,
522
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
523
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
393
524
  valueType: MeasureValueType.NUMBER,
394
525
  decimalPlaces: 0,
395
526
  useCompactNotation: false,
396
527
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
528
+ shortTitle: 'NC Purchases',
529
+ tooltip: 'The number of purchases from first-time customers attributed to your ads across all channels.',
530
+ relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_NEW_CUSTOMER_CPA, MEASURE.CHANNEL_PURCHASES],
397
531
  },
398
532
  [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
399
533
  title: 'Channel New Customer Purchases Value',
@@ -404,11 +538,15 @@ export const CHANNEL_MEASURES_MAP = {
404
538
  avgSuffix: '',
405
539
  icon: 'channel',
406
540
  measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
407
- category: MEASURE_CATEGORY.UPSTACK_DATA,
541
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
542
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
408
543
  valueType: MeasureValueType.CURRENCY,
409
544
  decimalPlaces: 2,
410
545
  useCompactNotation: true,
411
546
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
547
+ shortTitle: 'NC Purchase Value',
548
+ tooltip: 'The total revenue generated from first-time customer purchases attributed to your ads across all channels.',
549
+ relatedMeasures: [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_NEW_CUSTOMER_ROAS, MEASURE.CHANNEL_PURCHASES_VALUE],
412
550
  },
413
551
  [MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
414
552
  title: 'Channel New Customer CPA',
@@ -419,11 +557,17 @@ export const CHANNEL_MEASURES_MAP = {
419
557
  avgSuffix: '',
420
558
  icon: 'channel',
421
559
  measure: MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
422
- category: MEASURE_CATEGORY.UPSTACK_DATA,
560
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
561
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
423
562
  valueType: MeasureValueType.CURRENCY,
424
563
  decimalPlaces: 2,
425
564
  useCompactNotation: true,
426
565
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
566
+ shortTitle: 'NC CPA',
567
+ tooltip: 'How much you spend on average to acquire each new customer through your ads across all channels.',
568
+ formulaDisplay: 'Total Spend ÷ New Customer Purchases',
569
+ formula: 'channel_spend / channel_new_customer_purchases',
570
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES, MEASURE.CHANNEL_CPA],
427
571
  },
428
572
  [MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
429
573
  title: 'Channel New Customer ROAS',
@@ -434,11 +578,17 @@ export const CHANNEL_MEASURES_MAP = {
434
578
  avgSuffix: 'x',
435
579
  icon: 'channel',
436
580
  measure: MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
437
- category: MEASURE_CATEGORY.UPSTACK_DATA,
581
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
582
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
438
583
  valueType: MeasureValueType.MULTIPLIER,
439
584
  decimalPlaces: 2,
440
585
  useCompactNotation: false,
441
586
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
587
+ shortTitle: 'NC ROAS',
588
+ tooltip: 'How many dollars of new customer revenue you generate for every dollar spent on ads across all channels.',
589
+ formulaDisplay: 'New Customer Purchases Value ÷ Total Spend',
590
+ formula: 'channel_new_customer_purchases_value / channel_spend',
591
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE, MEASURE.CHANNEL_ROAS],
442
592
  },
443
593
  [MEASURE.CHANNEL_VIEW_CONTENTS]: {
444
594
  title: 'Channel View Contents',
@@ -449,12 +599,16 @@ export const CHANNEL_MEASURES_MAP = {
449
599
  avgSuffix: '',
450
600
  icon: 'channel',
451
601
  measure: MEASURE.CHANNEL_VIEW_CONTENTS,
452
- category: MEASURE_CATEGORY.UPSTACK_DATA,
602
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
603
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
453
604
  valueType: MeasureValueType.NUMBER,
454
605
  decimalPlaces: 0,
455
606
  useCompactNotation: false,
456
607
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
457
608
  aliases: [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS],
609
+ shortTitle: 'View Contents',
610
+ tooltip: 'The number of product page or content views attributed to your ads across all channels, indicating top-of-funnel engagement.',
611
+ relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
458
612
  },
459
613
  [MEASURE.CHANNEL_VIEW_CONTENTS_VALUE]: {
460
614
  title: 'Channel View Contents Value',
@@ -465,12 +619,16 @@ export const CHANNEL_MEASURES_MAP = {
465
619
  avgSuffix: '',
466
620
  icon: 'channel',
467
621
  measure: MEASURE.CHANNEL_VIEW_CONTENTS_VALUE,
468
- category: MEASURE_CATEGORY.UPSTACK_DATA,
622
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
623
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
469
624
  valueType: MeasureValueType.CURRENCY,
470
625
  decimalPlaces: 2,
471
626
  useCompactNotation: true,
472
627
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
473
628
  aliases: [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE],
629
+ shortTitle: 'View Contents Value',
630
+ tooltip: 'The total product value associated with content views attributed to your ads across all channels.',
631
+ relatedMeasures: [MEASURE.CHANNEL_VIEW_CONTENTS, MEASURE.CHANNEL_VIEW_CONTENTS_COST],
474
632
  },
475
633
  [MEASURE.CHANNEL_VIEW_CONTENTS_COST]: {
476
634
  title: 'Channel Cost per View Content',
@@ -481,12 +639,18 @@ export const CHANNEL_MEASURES_MAP = {
481
639
  avgSuffix: '',
482
640
  icon: 'channel',
483
641
  measure: MEASURE.CHANNEL_VIEW_CONTENTS_COST,
484
- category: MEASURE_CATEGORY.UPSTACK_DATA,
642
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
643
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
485
644
  valueType: MeasureValueType.CURRENCY,
486
645
  decimalPlaces: 2,
487
646
  useCompactNotation: true,
488
647
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
489
648
  aliases: [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST],
649
+ shortTitle: 'Cost/View Content',
650
+ tooltip: 'How much you spend on average for each product page or content view attributed to your ads.',
651
+ formulaDisplay: 'Total Spend ÷ View Contents',
652
+ formula: 'channel_spend / channel_view_contents',
653
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIEW_CONTENTS, MEASURE.CHANNEL_CPA],
490
654
  },
491
655
  [MEASURE.CHANNEL_ADD_TO_CARTS]: {
492
656
  title: 'Channel Add to Carts',
@@ -497,12 +661,16 @@ export const CHANNEL_MEASURES_MAP = {
497
661
  avgSuffix: '',
498
662
  icon: 'channel',
499
663
  measure: MEASURE.CHANNEL_ADD_TO_CARTS,
500
- category: MEASURE_CATEGORY.UPSTACK_DATA,
664
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
665
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
501
666
  valueType: MeasureValueType.NUMBER,
502
667
  decimalPlaces: 0,
503
668
  useCompactNotation: false,
504
669
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
505
670
  aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS],
671
+ shortTitle: 'Add to Carts',
672
+ tooltip: 'The number of times shoppers added a product to their cart after seeing your ads across all channels.',
673
+ relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS_COST, MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_PURCHASES],
506
674
  },
507
675
  [MEASURE.CHANNEL_ADD_TO_CARTS_VALUE]: {
508
676
  title: 'Channel Add to Carts Value',
@@ -513,12 +681,16 @@ export const CHANNEL_MEASURES_MAP = {
513
681
  avgSuffix: '',
514
682
  icon: 'channel',
515
683
  measure: MEASURE.CHANNEL_ADD_TO_CARTS_VALUE,
516
- category: MEASURE_CATEGORY.UPSTACK_DATA,
684
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
685
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
517
686
  valueType: MeasureValueType.CURRENCY,
518
687
  decimalPlaces: 2,
519
688
  useCompactNotation: true,
520
689
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
521
690
  aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE],
691
+ shortTitle: 'Add to Cart Value',
692
+ tooltip: 'The total product value of items added to cart attributed to your ads across all channels.',
693
+ relatedMeasures: [MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_ADD_TO_CARTS_COST],
522
694
  },
523
695
  [MEASURE.CHANNEL_ADD_TO_CARTS_COST]: {
524
696
  title: 'Channel Cost per Add to Cart',
@@ -529,12 +701,18 @@ export const CHANNEL_MEASURES_MAP = {
529
701
  avgSuffix: '',
530
702
  icon: 'channel',
531
703
  measure: MEASURE.CHANNEL_ADD_TO_CARTS_COST,
532
- category: MEASURE_CATEGORY.UPSTACK_DATA,
704
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
705
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
533
706
  valueType: MeasureValueType.CURRENCY,
534
707
  decimalPlaces: 2,
535
708
  useCompactNotation: true,
536
709
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
537
710
  aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST],
711
+ shortTitle: 'Cost/Add to Cart',
712
+ tooltip: 'How much you spend on average for each add-to-cart event attributed to your ads across all channels.',
713
+ formulaDisplay: 'Total Spend ÷ Add to Carts',
714
+ formula: 'channel_spend / channel_add_to_carts',
715
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_CPA],
538
716
  },
539
717
  [MEASURE.CHANNEL_INITIATE_CHECKOUTS]: {
540
718
  title: 'Channel Initiate Checkouts',
@@ -545,12 +723,16 @@ export const CHANNEL_MEASURES_MAP = {
545
723
  avgSuffix: '',
546
724
  icon: 'channel',
547
725
  measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS,
548
- category: MEASURE_CATEGORY.UPSTACK_DATA,
726
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
727
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
549
728
  valueType: MeasureValueType.NUMBER,
550
729
  decimalPlaces: 0,
551
730
  useCompactNotation: false,
552
731
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
553
732
  aliases: [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS],
733
+ shortTitle: 'Checkouts',
734
+ tooltip: 'The number of times shoppers began the checkout process after seeing your ads across all channels.',
735
+ relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_PURCHASES],
554
736
  },
555
737
  [MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE]: {
556
738
  title: 'Channel Initiate Checkouts Value',
@@ -561,12 +743,16 @@ export const CHANNEL_MEASURES_MAP = {
561
743
  avgSuffix: '',
562
744
  icon: 'channel',
563
745
  measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS_VALUE,
564
- category: MEASURE_CATEGORY.UPSTACK_DATA,
746
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
747
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
565
748
  valueType: MeasureValueType.CURRENCY,
566
749
  decimalPlaces: 2,
567
750
  useCompactNotation: true,
568
751
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
569
752
  aliases: [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE],
753
+ shortTitle: 'Checkout Value',
754
+ tooltip: 'The total product value in carts when shoppers initiated checkout, attributed to your ads across all channels.',
755
+ relatedMeasures: [MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST],
570
756
  },
571
757
  [MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST]: {
572
758
  title: 'Channel Cost per Initiate Checkout',
@@ -577,12 +763,18 @@ export const CHANNEL_MEASURES_MAP = {
577
763
  avgSuffix: '',
578
764
  icon: 'channel',
579
765
  measure: MEASURE.CHANNEL_INITIATE_CHECKOUTS_COST,
580
- category: MEASURE_CATEGORY.UPSTACK_DATA,
766
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
767
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
581
768
  valueType: MeasureValueType.CURRENCY,
582
769
  decimalPlaces: 2,
583
770
  useCompactNotation: true,
584
771
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
585
772
  aliases: [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST],
773
+ shortTitle: 'Cost/Checkout',
774
+ tooltip: 'How much you spend on average for each checkout initiation attributed to your ads across all channels.',
775
+ formulaDisplay: 'Total Spend ÷ Initiate Checkouts',
776
+ formula: 'channel_spend / channel_initiate_checkouts',
777
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_INITIATE_CHECKOUTS, MEASURE.CHANNEL_CPA],
586
778
  },
587
779
  [MEASURE.CHANNEL_SEARCHES]: {
588
780
  title: 'Channel Searches',
@@ -593,12 +785,16 @@ export const CHANNEL_MEASURES_MAP = {
593
785
  avgSuffix: '',
594
786
  icon: 'channel',
595
787
  measure: MEASURE.CHANNEL_SEARCHES,
596
- category: MEASURE_CATEGORY.UPSTACK_DATA,
788
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
789
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
597
790
  valueType: MeasureValueType.NUMBER,
598
791
  decimalPlaces: 0,
599
792
  useCompactNotation: false,
600
793
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
601
794
  aliases: [MEASURE.CHANNEL_OMNI_SEARCHES],
795
+ shortTitle: 'Searches',
796
+ tooltip: 'The number of on-site search events attributed to your ads across all channels.',
797
+ relatedMeasures: [MEASURE.CHANNEL_SEARCHES_COST, MEASURE.CHANNEL_VIEW_CONTENTS],
602
798
  },
603
799
  [MEASURE.CHANNEL_SEARCHES_VALUE]: {
604
800
  title: 'Channel Searches Value',
@@ -609,12 +805,16 @@ export const CHANNEL_MEASURES_MAP = {
609
805
  avgSuffix: '',
610
806
  icon: 'channel',
611
807
  measure: MEASURE.CHANNEL_SEARCHES_VALUE,
612
- category: MEASURE_CATEGORY.UPSTACK_DATA,
808
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
809
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
613
810
  valueType: MeasureValueType.CURRENCY,
614
811
  decimalPlaces: 2,
615
812
  useCompactNotation: true,
616
813
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
617
814
  aliases: [MEASURE.CHANNEL_OMNI_SEARCHES_VALUE],
815
+ shortTitle: 'Searches Value',
816
+ tooltip: 'The total value associated with on-site search events attributed to your ads across all channels.',
817
+ relatedMeasures: [MEASURE.CHANNEL_SEARCHES, MEASURE.CHANNEL_SEARCHES_COST],
618
818
  },
619
819
  [MEASURE.CHANNEL_SEARCHES_COST]: {
620
820
  title: 'Channel Cost per Search',
@@ -625,12 +825,18 @@ export const CHANNEL_MEASURES_MAP = {
625
825
  avgSuffix: '',
626
826
  icon: 'channel',
627
827
  measure: MEASURE.CHANNEL_SEARCHES_COST,
628
- category: MEASURE_CATEGORY.UPSTACK_DATA,
828
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
829
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
629
830
  valueType: MeasureValueType.CURRENCY,
630
831
  decimalPlaces: 2,
631
832
  useCompactNotation: true,
632
833
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
633
834
  aliases: [MEASURE.CHANNEL_OMNI_SEARCHES_COST],
835
+ shortTitle: 'Cost/Search',
836
+ tooltip: 'How much you spend on average for each on-site search event attributed to your ads across all channels.',
837
+ formulaDisplay: 'Total Spend ÷ Searches',
838
+ formula: 'channel_spend / channel_searches',
839
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SEARCHES, MEASURE.CHANNEL_CPA],
634
840
  },
635
841
  [MEASURE.CHANNEL_ADD_TO_WITHLISTS]: {
636
842
  title: 'Channel Add to Wishlists',
@@ -641,12 +847,16 @@ export const CHANNEL_MEASURES_MAP = {
641
847
  avgSuffix: '',
642
848
  icon: 'channel',
643
849
  measure: MEASURE.CHANNEL_ADD_TO_WITHLISTS,
644
- category: MEASURE_CATEGORY.UPSTACK_DATA,
850
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
851
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
645
852
  valueType: MeasureValueType.NUMBER,
646
853
  decimalPlaces: 0,
647
854
  useCompactNotation: false,
648
855
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
649
856
  aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS],
857
+ shortTitle: 'Add to Wishlists',
858
+ tooltip: 'The number of times shoppers saved a product to their wishlist after seeing your ads across all channels.',
859
+ relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST, MEASURE.CHANNEL_ADD_TO_CARTS, MEASURE.CHANNEL_VIEW_CONTENTS],
650
860
  },
651
861
  [MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE]: {
652
862
  title: 'Channel Add to Wishlists Value',
@@ -657,12 +867,16 @@ export const CHANNEL_MEASURES_MAP = {
657
867
  avgSuffix: '',
658
868
  icon: 'channel',
659
869
  measure: MEASURE.CHANNEL_ADD_TO_WITHLISTS_VALUE,
660
- category: MEASURE_CATEGORY.UPSTACK_DATA,
870
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
871
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
661
872
  valueType: MeasureValueType.CURRENCY,
662
873
  decimalPlaces: 2,
663
874
  useCompactNotation: true,
664
875
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
665
876
  aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE],
877
+ shortTitle: 'Wishlist Value',
878
+ tooltip: 'The total product value of items saved to wishlists attributed to your ads across all channels.',
879
+ relatedMeasures: [MEASURE.CHANNEL_ADD_TO_WITHLISTS, MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST],
666
880
  },
667
881
  [MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST]: {
668
882
  title: 'Channel Cost per Add to Wishlist',
@@ -673,12 +887,18 @@ export const CHANNEL_MEASURES_MAP = {
673
887
  avgSuffix: '',
674
888
  icon: 'channel',
675
889
  measure: MEASURE.CHANNEL_ADD_TO_WITHLISTS_COST,
676
- category: MEASURE_CATEGORY.UPSTACK_DATA,
890
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
891
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
677
892
  valueType: MeasureValueType.CURRENCY,
678
893
  decimalPlaces: 2,
679
894
  useCompactNotation: true,
680
895
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
681
896
  aliases: [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST],
897
+ shortTitle: 'Cost/Wishlist',
898
+ tooltip: 'How much you spend on average for each add-to-wishlist event attributed to your ads across all channels.',
899
+ formulaDisplay: 'Total Spend ÷ Add to Wishlists',
900
+ formula: 'channel_spend / channel_add_to_wishlists',
901
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ADD_TO_WITHLISTS, MEASURE.CHANNEL_CPA],
682
902
  },
683
903
  [MEASURE.CHANNEL_ENGAGEMENTS]: {
684
904
  title: 'Channel Engagements',
@@ -689,11 +909,15 @@ export const CHANNEL_MEASURES_MAP = {
689
909
  avgSuffix: '',
690
910
  icon: 'channel',
691
911
  measure: MEASURE.CHANNEL_ENGAGEMENTS,
692
- category: MEASURE_CATEGORY.UPSTACK_DATA,
912
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
913
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
693
914
  valueType: MeasureValueType.NUMBER,
694
915
  decimalPlaces: 0,
695
916
  useCompactNotation: false,
696
917
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
918
+ shortTitle: 'Engagements',
919
+ tooltip: 'The total number of interactions with your ads across all channels, including likes, comments, shares, and clicks.',
920
+ relatedMeasures: [MEASURE.CHANNEL_ENGAGEMENT_RATE, MEASURE.CHANNEL_ENGAGEMENTS_COST, MEASURE.CHANNEL_IMPRESSIONS],
697
921
  },
698
922
  [MEASURE.CHANNEL_ENGAGEMENTS_COST]: {
699
923
  title: 'Channel Cost per Engagement',
@@ -704,11 +928,17 @@ export const CHANNEL_MEASURES_MAP = {
704
928
  avgSuffix: '',
705
929
  icon: 'channel',
706
930
  measure: MEASURE.CHANNEL_ENGAGEMENTS_COST,
707
- category: MEASURE_CATEGORY.UPSTACK_DATA,
931
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
932
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
708
933
  valueType: MeasureValueType.CURRENCY,
709
934
  decimalPlaces: 2,
710
935
  useCompactNotation: true,
711
936
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
937
+ shortTitle: 'Cost/Engagement',
938
+ tooltip: 'How much you spend on average for each engagement (like, comment, share, or click) on your ads across all channels.',
939
+ formulaDisplay: 'Total Spend ÷ Engagements',
940
+ formula: 'channel_spend / channel_engagements',
941
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_ENGAGEMENT_RATE],
712
942
  },
713
943
  [MEASURE.CHANNEL_ENGAGEMENT_RATE]: {
714
944
  title: 'Channel Engagement Rate',
@@ -719,11 +949,17 @@ export const CHANNEL_MEASURES_MAP = {
719
949
  avgSuffix: '%',
720
950
  icon: 'channel',
721
951
  measure: MEASURE.CHANNEL_ENGAGEMENT_RATE,
722
- category: MEASURE_CATEGORY.UPSTACK_DATA,
952
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
953
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
723
954
  valueType: MeasureValueType.PERCENTAGE,
724
955
  decimalPlaces: 2,
725
956
  useCompactNotation: false,
726
957
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
958
+ shortTitle: 'Engagement Rate',
959
+ tooltip: 'The percentage of ad impressions that resulted in any engagement action across all channels. Higher rates indicate more compelling content.',
960
+ formulaDisplay: 'Engagements ÷ Impressions × 100',
961
+ formula: 'channel_engagements / channel_impressions * 100',
962
+ relatedMeasures: [MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_IMPRESSIONS, MEASURE.CHANNEL_CTR],
727
963
  },
728
964
  [MEASURE.CHANNEL_SHARES]: {
729
965
  title: 'Channel Shares',
@@ -734,11 +970,15 @@ export const CHANNEL_MEASURES_MAP = {
734
970
  avgSuffix: '',
735
971
  icon: 'channel',
736
972
  measure: MEASURE.CHANNEL_SHARES,
737
- category: MEASURE_CATEGORY.UPSTACK_DATA,
973
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
974
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
738
975
  valueType: MeasureValueType.NUMBER,
739
976
  decimalPlaces: 0,
740
977
  useCompactNotation: false,
741
978
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
979
+ shortTitle: 'Shares',
980
+ tooltip: 'The number of times users shared your ads with others across all channels.',
981
+ relatedMeasures: [MEASURE.CHANNEL_SHARES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_REACTIONS],
742
982
  },
743
983
  [MEASURE.CHANNEL_SHARES_COST]: {
744
984
  title: 'Channel Cost per Share',
@@ -749,11 +989,17 @@ export const CHANNEL_MEASURES_MAP = {
749
989
  avgSuffix: '',
750
990
  icon: 'channel',
751
991
  measure: MEASURE.CHANNEL_SHARES_COST,
752
- category: MEASURE_CATEGORY.UPSTACK_DATA,
992
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
993
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
753
994
  valueType: MeasureValueType.CURRENCY,
754
995
  decimalPlaces: 2,
755
996
  useCompactNotation: true,
756
997
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
998
+ shortTitle: 'Cost/Share',
999
+ tooltip: 'How much you spend on average for each share of your ads across all channels.',
1000
+ formulaDisplay: 'Total Spend ÷ Shares',
1001
+ formula: 'channel_spend / channel_shares',
1002
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SHARES, MEASURE.CHANNEL_ENGAGEMENTS_COST],
757
1003
  },
758
1004
  [MEASURE.CHANNEL_REACTIONS]: {
759
1005
  title: 'Channel Reactions',
@@ -764,11 +1010,15 @@ export const CHANNEL_MEASURES_MAP = {
764
1010
  avgSuffix: '',
765
1011
  icon: 'channel',
766
1012
  measure: MEASURE.CHANNEL_REACTIONS,
767
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1013
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1014
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
768
1015
  valueType: MeasureValueType.NUMBER,
769
1016
  decimalPlaces: 0,
770
1017
  useCompactNotation: false,
771
1018
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1019
+ shortTitle: 'Reactions',
1020
+ tooltip: 'The number of emoji reactions (likes, loves, etc.) your ads received across all channels.',
1021
+ relatedMeasures: [MEASURE.CHANNEL_REACTIONS_COST, MEASURE.CHANNEL_LIKES, MEASURE.CHANNEL_ENGAGEMENTS],
772
1022
  },
773
1023
  [MEASURE.CHANNEL_REACTIONS_COST]: {
774
1024
  title: 'Channel Cost per Reaction',
@@ -779,11 +1029,17 @@ export const CHANNEL_MEASURES_MAP = {
779
1029
  avgSuffix: '',
780
1030
  icon: 'channel',
781
1031
  measure: MEASURE.CHANNEL_REACTIONS_COST,
782
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1032
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1033
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
783
1034
  valueType: MeasureValueType.CURRENCY,
784
1035
  decimalPlaces: 2,
785
1036
  useCompactNotation: true,
786
1037
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1038
+ shortTitle: 'Cost/Reaction',
1039
+ tooltip: 'How much you spend on average for each reaction your ads receive across all channels.',
1040
+ formulaDisplay: 'Total Spend ÷ Reactions',
1041
+ formula: 'channel_spend / channel_reactions',
1042
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_REACTIONS, MEASURE.CHANNEL_ENGAGEMENTS_COST],
787
1043
  },
788
1044
  [MEASURE.CHANNEL_LIKES]: {
789
1045
  title: 'Channel Likes',
@@ -794,11 +1050,15 @@ export const CHANNEL_MEASURES_MAP = {
794
1050
  avgSuffix: '',
795
1051
  icon: 'channel',
796
1052
  measure: MEASURE.CHANNEL_LIKES,
797
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1053
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1054
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
798
1055
  valueType: MeasureValueType.NUMBER,
799
1056
  decimalPlaces: 0,
800
1057
  useCompactNotation: false,
801
1058
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1059
+ shortTitle: 'Likes',
1060
+ tooltip: 'The number of likes your ads received across all channels.',
1061
+ relatedMeasures: [MEASURE.CHANNEL_LIKES_COST, MEASURE.CHANNEL_REACTIONS, MEASURE.CHANNEL_ENGAGEMENTS],
802
1062
  },
803
1063
  [MEASURE.CHANNEL_LIKES_COST]: {
804
1064
  title: 'Channel Cost per Like',
@@ -809,11 +1069,17 @@ export const CHANNEL_MEASURES_MAP = {
809
1069
  avgSuffix: '',
810
1070
  icon: 'channel',
811
1071
  measure: MEASURE.CHANNEL_LIKES_COST,
812
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1072
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1073
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
813
1074
  valueType: MeasureValueType.CURRENCY,
814
1075
  decimalPlaces: 2,
815
1076
  useCompactNotation: true,
816
1077
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1078
+ shortTitle: 'Cost/Like',
1079
+ tooltip: 'How much you spend on average for each like your ads receive across all channels.',
1080
+ formulaDisplay: 'Total Spend ÷ Likes',
1081
+ formula: 'channel_spend / channel_likes',
1082
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LIKES, MEASURE.CHANNEL_REACTIONS_COST],
817
1083
  },
818
1084
  [MEASURE.CHANNEL_COMMENTS]: {
819
1085
  title: 'Channel Comments',
@@ -824,11 +1090,15 @@ export const CHANNEL_MEASURES_MAP = {
824
1090
  avgSuffix: '',
825
1091
  icon: 'channel',
826
1092
  measure: MEASURE.CHANNEL_COMMENTS,
827
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1093
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1094
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
828
1095
  valueType: MeasureValueType.NUMBER,
829
1096
  decimalPlaces: 0,
830
1097
  useCompactNotation: false,
831
1098
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1099
+ shortTitle: 'Comments',
1100
+ tooltip: 'The number of comments left on your ads across all channels.',
1101
+ relatedMeasures: [MEASURE.CHANNEL_COMMENTS_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
832
1102
  },
833
1103
  [MEASURE.CHANNEL_COMMENTS_COST]: {
834
1104
  title: 'Channel Cost per Comment',
@@ -839,11 +1109,17 @@ export const CHANNEL_MEASURES_MAP = {
839
1109
  avgSuffix: '',
840
1110
  icon: 'channel',
841
1111
  measure: MEASURE.CHANNEL_COMMENTS_COST,
842
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1112
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1113
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
843
1114
  valueType: MeasureValueType.CURRENCY,
844
1115
  decimalPlaces: 2,
845
1116
  useCompactNotation: true,
846
1117
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1118
+ shortTitle: 'Cost/Comment',
1119
+ tooltip: 'How much you spend on average for each comment your ads receive across all channels.',
1120
+ formulaDisplay: 'Total Spend ÷ Comments',
1121
+ formula: 'channel_spend / channel_comments',
1122
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_COMMENTS, MEASURE.CHANNEL_ENGAGEMENTS_COST],
847
1123
  },
848
1124
  [MEASURE.CHANNEL_SAVES]: {
849
1125
  title: 'Channel Saves',
@@ -854,11 +1130,15 @@ export const CHANNEL_MEASURES_MAP = {
854
1130
  avgSuffix: '',
855
1131
  icon: 'channel',
856
1132
  measure: MEASURE.CHANNEL_SAVES,
857
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1133
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1134
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_ENGAGEMENT,
858
1135
  valueType: MeasureValueType.NUMBER,
859
1136
  decimalPlaces: 0,
860
1137
  useCompactNotation: false,
861
1138
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1139
+ shortTitle: 'Saves',
1140
+ tooltip: 'The number of times users saved your ads for later across all channels.',
1141
+ relatedMeasures: [MEASURE.CHANNEL_SAVES_COST, MEASURE.CHANNEL_ENGAGEMENTS, MEASURE.CHANNEL_SHARES],
862
1142
  },
863
1143
  [MEASURE.CHANNEL_SAVES_COST]: {
864
1144
  title: 'Channel Cost per Save',
@@ -869,11 +1149,17 @@ export const CHANNEL_MEASURES_MAP = {
869
1149
  avgSuffix: '',
870
1150
  icon: 'channel',
871
1151
  measure: MEASURE.CHANNEL_SAVES_COST,
872
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1152
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1153
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
873
1154
  valueType: MeasureValueType.CURRENCY,
874
1155
  decimalPlaces: 2,
875
1156
  useCompactNotation: true,
876
1157
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1158
+ shortTitle: 'Cost/Save',
1159
+ tooltip: 'How much you spend on average for each save your ads receive across all channels.',
1160
+ formulaDisplay: 'Total Spend ÷ Saves',
1161
+ formula: 'channel_spend / channel_saves',
1162
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SAVES, MEASURE.CHANNEL_ENGAGEMENTS_COST],
877
1163
  },
878
1164
  [MEASURE.CHANNEL_LANDING_PAGE_VIEWS]: {
879
1165
  title: 'Channel Landing Page Views',
@@ -884,11 +1170,15 @@ export const CHANNEL_MEASURES_MAP = {
884
1170
  avgSuffix: '',
885
1171
  icon: 'channel',
886
1172
  measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS,
887
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1173
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1174
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
888
1175
  valueType: MeasureValueType.NUMBER,
889
1176
  decimalPlaces: 0,
890
1177
  useCompactNotation: false,
891
1178
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1179
+ shortTitle: 'LP Views',
1180
+ tooltip: 'The number of times people fully loaded your landing page after clicking an ad across all channels.',
1181
+ relatedMeasures: [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST, MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE, MEASURE.CHANNEL_CLICKS],
892
1182
  },
893
1183
  [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST]: {
894
1184
  title: 'Channel Cost per Landing Page View',
@@ -899,11 +1189,17 @@ export const CHANNEL_MEASURES_MAP = {
899
1189
  avgSuffix: '',
900
1190
  icon: 'channel',
901
1191
  measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST,
902
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1192
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1193
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
903
1194
  valueType: MeasureValueType.CURRENCY,
904
1195
  decimalPlaces: 2,
905
1196
  useCompactNotation: true,
906
1197
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1198
+ shortTitle: 'Cost/LP View',
1199
+ tooltip: 'How much you spend on average for each full landing page load attributed to your ads across all channels.',
1200
+ formulaDisplay: 'Total Spend ÷ Landing Page Views',
1201
+ formula: 'channel_spend / channel_landing_page_views',
1202
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_CPC],
907
1203
  },
908
1204
  [MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE]: {
909
1205
  title: 'Channel Landing Page View Rate',
@@ -914,11 +1210,17 @@ export const CHANNEL_MEASURES_MAP = {
914
1210
  avgSuffix: '%',
915
1211
  icon: 'channel',
916
1212
  measure: MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE,
917
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1213
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1214
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CLICKS,
918
1215
  valueType: MeasureValueType.PERCENTAGE,
919
1216
  decimalPlaces: 2,
920
1217
  useCompactNotation: false,
921
1218
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1219
+ shortTitle: 'LP View Rate',
1220
+ tooltip: 'The percentage of clicks that resulted in a full landing page load. Lower rates may indicate slow page speed or tracking issues.',
1221
+ formulaDisplay: 'Landing Page Views ÷ Clicks × 100',
1222
+ formula: 'channel_landing_page_views / channel_clicks * 100',
1223
+ relatedMeasures: [MEASURE.CHANNEL_LANDING_PAGE_VIEWS, MEASURE.CHANNEL_CLICKS, MEASURE.CHANNEL_CTR],
922
1224
  },
923
1225
  [MEASURE.CHANNEL_LEADS]: {
924
1226
  title: 'Channel Leads',
@@ -929,11 +1231,15 @@ export const CHANNEL_MEASURES_MAP = {
929
1231
  avgSuffix: '',
930
1232
  icon: 'channel',
931
1233
  measure: MEASURE.CHANNEL_LEADS,
932
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1234
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1235
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
933
1236
  valueType: MeasureValueType.NUMBER,
934
1237
  decimalPlaces: 0,
935
1238
  useCompactNotation: false,
936
1239
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1240
+ shortTitle: 'Leads',
1241
+ tooltip: 'The number of leads generated (such as form submissions or contact requests) attributed to your ads across all channels.',
1242
+ relatedMeasures: [MEASURE.CHANNEL_LEADS_COST, MEASURE.CHANNEL_LEADS_VALUE, MEASURE.CHANNEL_PURCHASES],
937
1243
  },
938
1244
  [MEASURE.CHANNEL_LEADS_VALUE]: {
939
1245
  title: 'Channel Leads Value',
@@ -944,11 +1250,15 @@ export const CHANNEL_MEASURES_MAP = {
944
1250
  avgSuffix: '',
945
1251
  icon: 'channel',
946
1252
  measure: MEASURE.CHANNEL_LEADS_VALUE,
947
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1253
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1254
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
948
1255
  valueType: MeasureValueType.CURRENCY,
949
1256
  decimalPlaces: 2,
950
1257
  useCompactNotation: true,
951
1258
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1259
+ shortTitle: 'Leads Value',
1260
+ tooltip: 'The total assigned value of leads generated by your ads across all channels.',
1261
+ relatedMeasures: [MEASURE.CHANNEL_LEADS, MEASURE.CHANNEL_LEADS_COST],
952
1262
  },
953
1263
  [MEASURE.CHANNEL_LEADS_COST]: {
954
1264
  title: 'Channel Cost per Lead',
@@ -959,11 +1269,17 @@ export const CHANNEL_MEASURES_MAP = {
959
1269
  avgSuffix: '',
960
1270
  icon: 'channel',
961
1271
  measure: MEASURE.CHANNEL_LEADS_COST,
962
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1272
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1273
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
963
1274
  valueType: MeasureValueType.CURRENCY,
964
1275
  decimalPlaces: 2,
965
1276
  useCompactNotation: true,
966
1277
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1278
+ shortTitle: 'CPL',
1279
+ tooltip: 'How much you spend on average to generate each lead through your ads across all channels.',
1280
+ formulaDisplay: 'Total Spend ÷ Leads',
1281
+ formula: 'channel_spend / channel_leads',
1282
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_LEADS, MEASURE.CHANNEL_CPA],
967
1283
  },
968
1284
  [MEASURE.CHANNEL_APPOINTMENTS]: {
969
1285
  title: 'Channel Appointments',
@@ -974,11 +1290,15 @@ export const CHANNEL_MEASURES_MAP = {
974
1290
  avgSuffix: '',
975
1291
  icon: 'channel',
976
1292
  measure: MEASURE.CHANNEL_APPOINTMENTS,
977
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1293
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1294
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
978
1295
  valueType: MeasureValueType.NUMBER,
979
1296
  decimalPlaces: 0,
980
1297
  useCompactNotation: false,
981
1298
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1299
+ shortTitle: 'Appointments',
1300
+ tooltip: 'The number of appointments or bookings scheduled attributed to your ads across all channels.',
1301
+ relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS_COST, MEASURE.CHANNEL_APPOINTMENTS_VALUE, MEASURE.CHANNEL_LEADS],
982
1302
  },
983
1303
  [MEASURE.CHANNEL_APPOINTMENTS_VALUE]: {
984
1304
  title: 'Channel Appointments Value',
@@ -989,11 +1309,15 @@ export const CHANNEL_MEASURES_MAP = {
989
1309
  avgSuffix: '',
990
1310
  icon: 'channel',
991
1311
  measure: MEASURE.CHANNEL_APPOINTMENTS_VALUE,
992
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1312
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1313
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
993
1314
  valueType: MeasureValueType.CURRENCY,
994
1315
  decimalPlaces: 2,
995
1316
  useCompactNotation: true,
996
1317
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1318
+ shortTitle: 'Appointments Value',
1319
+ tooltip: 'The total assigned value of appointments scheduled attributed to your ads across all channels.',
1320
+ relatedMeasures: [MEASURE.CHANNEL_APPOINTMENTS, MEASURE.CHANNEL_APPOINTMENTS_COST],
997
1321
  },
998
1322
  [MEASURE.CHANNEL_APPOINTMENTS_COST]: {
999
1323
  title: 'Channel Cost per Appointment',
@@ -1004,11 +1328,17 @@ export const CHANNEL_MEASURES_MAP = {
1004
1328
  avgSuffix: '',
1005
1329
  icon: 'channel',
1006
1330
  measure: MEASURE.CHANNEL_APPOINTMENTS_COST,
1007
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1331
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1332
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1008
1333
  valueType: MeasureValueType.CURRENCY,
1009
1334
  decimalPlaces: 2,
1010
1335
  useCompactNotation: true,
1011
1336
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1337
+ shortTitle: 'Cost/Appointment',
1338
+ tooltip: 'How much you spend on average to drive each appointment or booking through your ads across all channels.',
1339
+ formulaDisplay: 'Total Spend ÷ Appointments',
1340
+ formula: 'channel_spend / channel_appointments',
1341
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_APPOINTMENTS, MEASURE.CHANNEL_LEADS_COST],
1012
1342
  },
1013
1343
  [MEASURE.CHANNEL_SUBSCRIBERS]: {
1014
1344
  title: 'Channel Subscriptions',
@@ -1019,11 +1349,15 @@ export const CHANNEL_MEASURES_MAP = {
1019
1349
  avgSuffix: '',
1020
1350
  icon: 'channel',
1021
1351
  measure: MEASURE.CHANNEL_SUBSCRIBERS,
1022
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1352
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1353
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1023
1354
  valueType: MeasureValueType.NUMBER,
1024
1355
  decimalPlaces: 0,
1025
1356
  useCompactNotation: false,
1026
1357
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1358
+ shortTitle: 'Subscriptions',
1359
+ tooltip: 'The number of subscription sign-ups attributed to your ads across all channels.',
1360
+ relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS_COST, MEASURE.CHANNEL_SUBSCRIBERS_VALUE, MEASURE.CHANNEL_LEADS],
1027
1361
  },
1028
1362
  [MEASURE.CHANNEL_SUBSCRIBERS_VALUE]: {
1029
1363
  title: 'Channel Subscriptions Value',
@@ -1034,11 +1368,15 @@ export const CHANNEL_MEASURES_MAP = {
1034
1368
  avgSuffix: '',
1035
1369
  icon: 'channel',
1036
1370
  measure: MEASURE.CHANNEL_SUBSCRIBERS_VALUE,
1037
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1371
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1372
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1038
1373
  valueType: MeasureValueType.CURRENCY,
1039
1374
  decimalPlaces: 2,
1040
1375
  useCompactNotation: true,
1041
1376
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1377
+ shortTitle: 'Subscriptions Value',
1378
+ tooltip: 'The total assigned value of subscription sign-ups attributed to your ads across all channels.',
1379
+ relatedMeasures: [MEASURE.CHANNEL_SUBSCRIBERS, MEASURE.CHANNEL_SUBSCRIBERS_COST],
1042
1380
  },
1043
1381
  [MEASURE.CHANNEL_SUBSCRIBERS_COST]: {
1044
1382
  title: 'Channel Cost per Subscription',
@@ -1049,11 +1387,17 @@ export const CHANNEL_MEASURES_MAP = {
1049
1387
  avgSuffix: '',
1050
1388
  icon: 'channel',
1051
1389
  measure: MEASURE.CHANNEL_SUBSCRIBERS_COST,
1052
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1390
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1391
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1053
1392
  valueType: MeasureValueType.CURRENCY,
1054
1393
  decimalPlaces: 2,
1055
1394
  useCompactNotation: true,
1056
1395
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1396
+ shortTitle: 'Cost/Subscription',
1397
+ tooltip: 'How much you spend on average to drive each subscription sign-up through your ads across all channels.',
1398
+ formulaDisplay: 'Total Spend ÷ Subscriptions',
1399
+ formula: 'channel_spend / channel_subscribers',
1400
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SUBSCRIBERS, MEASURE.CHANNEL_CPA],
1057
1401
  },
1058
1402
  [MEASURE.CHANNEL_START_TRIALS]: {
1059
1403
  title: 'Channel Trial Starts',
@@ -1064,11 +1408,15 @@ export const CHANNEL_MEASURES_MAP = {
1064
1408
  avgSuffix: '',
1065
1409
  icon: 'channel',
1066
1410
  measure: MEASURE.CHANNEL_START_TRIALS,
1067
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1411
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1412
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1068
1413
  valueType: MeasureValueType.NUMBER,
1069
1414
  decimalPlaces: 0,
1070
1415
  useCompactNotation: false,
1071
1416
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1417
+ shortTitle: 'Trial Starts',
1418
+ tooltip: 'The number of free trial activations attributed to your ads across all channels.',
1419
+ relatedMeasures: [MEASURE.CHANNEL_START_TRIALS_COST, MEASURE.CHANNEL_START_TRIALS_VALUE, MEASURE.CHANNEL_SUBSCRIBERS],
1072
1420
  },
1073
1421
  [MEASURE.CHANNEL_START_TRIALS_VALUE]: {
1074
1422
  title: 'Channel Trial Starts Value',
@@ -1079,11 +1427,15 @@ export const CHANNEL_MEASURES_MAP = {
1079
1427
  avgSuffix: '',
1080
1428
  icon: 'channel',
1081
1429
  measure: MEASURE.CHANNEL_START_TRIALS_VALUE,
1082
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1430
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1431
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1083
1432
  valueType: MeasureValueType.CURRENCY,
1084
1433
  decimalPlaces: 2,
1085
1434
  useCompactNotation: true,
1086
1435
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1436
+ shortTitle: 'Trial Starts Value',
1437
+ tooltip: 'The total assigned value of trial starts attributed to your ads across all channels.',
1438
+ relatedMeasures: [MEASURE.CHANNEL_START_TRIALS, MEASURE.CHANNEL_START_TRIALS_COST],
1087
1439
  },
1088
1440
  [MEASURE.CHANNEL_START_TRIALS_COST]: {
1089
1441
  title: 'Channel Cost per Trial Start',
@@ -1094,11 +1446,17 @@ export const CHANNEL_MEASURES_MAP = {
1094
1446
  avgSuffix: '',
1095
1447
  icon: 'channel',
1096
1448
  measure: MEASURE.CHANNEL_START_TRIALS_COST,
1097
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1449
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1450
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1098
1451
  valueType: MeasureValueType.CURRENCY,
1099
1452
  decimalPlaces: 2,
1100
1453
  useCompactNotation: true,
1101
1454
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1455
+ shortTitle: 'Cost/Trial Start',
1456
+ tooltip: 'How much you spend on average to drive each free trial activation through your ads across all channels.',
1457
+ formulaDisplay: 'Total Spend ÷ Trial Starts',
1458
+ formula: 'channel_spend / channel_start_trials',
1459
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_START_TRIALS, MEASURE.CHANNEL_CPA],
1102
1460
  },
1103
1461
  [MEASURE.CHANNEL_SUBMIT_APPLICATIONS]: {
1104
1462
  title: 'Channel Application Submissions',
@@ -1109,11 +1467,15 @@ export const CHANNEL_MEASURES_MAP = {
1109
1467
  avgSuffix: '',
1110
1468
  icon: 'channel',
1111
1469
  measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS,
1112
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1470
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1471
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1113
1472
  valueType: MeasureValueType.NUMBER,
1114
1473
  decimalPlaces: 0,
1115
1474
  useCompactNotation: false,
1116
1475
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1476
+ shortTitle: 'Applications',
1477
+ tooltip: 'The number of application form submissions attributed to your ads across all channels.',
1478
+ relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE, MEASURE.CHANNEL_LEADS],
1117
1479
  },
1118
1480
  [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE]: {
1119
1481
  title: 'Channel Application Submissions Value',
@@ -1124,11 +1486,15 @@ export const CHANNEL_MEASURES_MAP = {
1124
1486
  avgSuffix: '',
1125
1487
  icon: 'channel',
1126
1488
  measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE,
1127
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1489
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1490
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1128
1491
  valueType: MeasureValueType.CURRENCY,
1129
1492
  decimalPlaces: 2,
1130
1493
  useCompactNotation: true,
1131
1494
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1495
+ shortTitle: 'Applications Value',
1496
+ tooltip: 'The total assigned value of application submissions attributed to your ads across all channels.',
1497
+ relatedMeasures: [MEASURE.CHANNEL_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST],
1132
1498
  },
1133
1499
  [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST]: {
1134
1500
  title: 'Channel Cost per Application Submission',
@@ -1139,11 +1505,17 @@ export const CHANNEL_MEASURES_MAP = {
1139
1505
  avgSuffix: '',
1140
1506
  icon: 'channel',
1141
1507
  measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST,
1142
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1508
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1509
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1143
1510
  valueType: MeasureValueType.CURRENCY,
1144
1511
  decimalPlaces: 2,
1145
1512
  useCompactNotation: true,
1146
1513
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1514
+ shortTitle: 'Cost/Application',
1515
+ tooltip: 'How much you spend on average to drive each application submission through your ads across all channels.',
1516
+ formulaDisplay: 'Total Spend ÷ Application Submissions',
1517
+ formula: 'channel_spend / channel_submit_applications',
1518
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_SUBMIT_APPLICATIONS, MEASURE.CHANNEL_LEADS_COST],
1147
1519
  },
1148
1520
  [MEASURE.CHANNEL_APP_INSTALLS]: {
1149
1521
  title: 'Channel App Installs',
@@ -1154,11 +1526,15 @@ export const CHANNEL_MEASURES_MAP = {
1154
1526
  avgSuffix: '',
1155
1527
  icon: 'channel',
1156
1528
  measure: MEASURE.CHANNEL_APP_INSTALLS,
1157
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1529
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1530
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1158
1531
  valueType: MeasureValueType.NUMBER,
1159
1532
  decimalPlaces: 0,
1160
1533
  useCompactNotation: false,
1161
1534
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1535
+ shortTitle: 'App Installs',
1536
+ tooltip: 'The number of mobile app installs attributed to your ads across all channels.',
1537
+ relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS_COST, MEASURE.CHANNEL_APP_INSTALLS_VALUE, MEASURE.CHANNEL_PURCHASES],
1162
1538
  },
1163
1539
  [MEASURE.CHANNEL_APP_INSTALLS_VALUE]: {
1164
1540
  title: 'Channel App Installs Value',
@@ -1169,11 +1545,15 @@ export const CHANNEL_MEASURES_MAP = {
1169
1545
  avgSuffix: '',
1170
1546
  icon: 'channel',
1171
1547
  measure: MEASURE.CHANNEL_APP_INSTALLS_VALUE,
1172
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1548
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1549
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1173
1550
  valueType: MeasureValueType.CURRENCY,
1174
1551
  decimalPlaces: 2,
1175
1552
  useCompactNotation: true,
1176
1553
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1554
+ shortTitle: 'App Installs Value',
1555
+ tooltip: 'The total assigned value of app installs attributed to your ads across all channels.',
1556
+ relatedMeasures: [MEASURE.CHANNEL_APP_INSTALLS, MEASURE.CHANNEL_APP_INSTALLS_COST],
1177
1557
  },
1178
1558
  [MEASURE.CHANNEL_APP_INSTALLS_COST]: {
1179
1559
  title: 'Channel Cost per App Install',
@@ -1184,11 +1564,17 @@ export const CHANNEL_MEASURES_MAP = {
1184
1564
  avgSuffix: '',
1185
1565
  icon: 'channel',
1186
1566
  measure: MEASURE.CHANNEL_APP_INSTALLS_COST,
1187
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1567
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1568
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1188
1569
  valueType: MeasureValueType.CURRENCY,
1189
1570
  decimalPlaces: 2,
1190
1571
  useCompactNotation: true,
1191
1572
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1573
+ shortTitle: 'Cost/App Install',
1574
+ tooltip: 'How much you spend on average to drive each app install through your ads across all channels.',
1575
+ formulaDisplay: 'Total Spend ÷ App Installs',
1576
+ formula: 'channel_spend / channel_app_installs',
1577
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_APP_INSTALLS, MEASURE.CHANNEL_CPA],
1192
1578
  },
1193
1579
  [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS]: {
1194
1580
  title: 'Channel Completed Registrations',
@@ -1199,11 +1585,15 @@ export const CHANNEL_MEASURES_MAP = {
1199
1585
  avgSuffix: '',
1200
1586
  icon: 'channel',
1201
1587
  measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS,
1202
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1588
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1589
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1203
1590
  valueType: MeasureValueType.NUMBER,
1204
1591
  decimalPlaces: 0,
1205
1592
  useCompactNotation: false,
1206
1593
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1594
+ shortTitle: 'Registrations',
1595
+ tooltip: 'The number of completed account or event registrations attributed to your ads across all channels.',
1596
+ relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE, MEASURE.CHANNEL_LEADS],
1207
1597
  },
1208
1598
  [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE]: {
1209
1599
  title: 'Channel Completed Registrations Value',
@@ -1214,11 +1604,15 @@ export const CHANNEL_MEASURES_MAP = {
1214
1604
  avgSuffix: '',
1215
1605
  icon: 'channel',
1216
1606
  measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE,
1217
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1607
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1608
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1218
1609
  valueType: MeasureValueType.CURRENCY,
1219
1610
  decimalPlaces: 2,
1220
1611
  useCompactNotation: true,
1221
1612
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1613
+ shortTitle: 'Registrations Value',
1614
+ tooltip: 'The total assigned value of completed registrations attributed to your ads across all channels.',
1615
+ relatedMeasures: [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST],
1222
1616
  },
1223
1617
  [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST]: {
1224
1618
  title: 'Channel Cost per Completed Registration',
@@ -1229,11 +1623,17 @@ export const CHANNEL_MEASURES_MAP = {
1229
1623
  avgSuffix: '',
1230
1624
  icon: 'channel',
1231
1625
  measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST,
1232
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1626
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1627
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1233
1628
  valueType: MeasureValueType.CURRENCY,
1234
1629
  decimalPlaces: 2,
1235
1630
  useCompactNotation: true,
1236
1631
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1632
+ shortTitle: 'Cost/Registration',
1633
+ tooltip: 'How much you spend on average to drive each completed registration through your ads across all channels.',
1634
+ formulaDisplay: 'Total Spend ÷ Completed Registrations',
1635
+ formula: 'channel_spend / channel_complete_registrations',
1636
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_COMPLETE_REGISTRATIONS, MEASURE.CHANNEL_LEADS_COST],
1237
1637
  },
1238
1638
  [MEASURE.CHANNEL_VIDEO_VIEWS]: {
1239
1639
  title: 'Channel Video Views',
@@ -1244,11 +1644,15 @@ export const CHANNEL_MEASURES_MAP = {
1244
1644
  avgSuffix: '',
1245
1645
  icon: 'channel',
1246
1646
  measure: MEASURE.CHANNEL_VIDEO_VIEWS,
1247
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1647
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1648
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1248
1649
  valueType: MeasureValueType.NUMBER,
1249
1650
  decimalPlaces: 0,
1250
1651
  useCompactNotation: false,
1251
1652
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1653
+ shortTitle: 'Video Views',
1654
+ tooltip: 'The number of times your video ads were viewed across all channels.',
1655
+ relatedMeasures: [MEASURE.CHANNEL_CPV, MEASURE.CHANNEL_VIDEO_PLAYS, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
1252
1656
  },
1253
1657
  [MEASURE.CHANNEL_CPV]: {
1254
1658
  title: 'Channel CPV',
@@ -1259,12 +1663,18 @@ export const CHANNEL_MEASURES_MAP = {
1259
1663
  avgSuffix: '',
1260
1664
  icon: 'channel',
1261
1665
  measure: MEASURE.CHANNEL_CPV,
1262
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1666
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1667
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1263
1668
  valueType: MeasureValueType.CURRENCY,
1264
1669
  decimalPlaces: 2,
1265
1670
  useCompactNotation: true,
1266
1671
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1267
1672
  aliases: [MEASURE.CHANNEL_VIDEO_VIEWS_COST],
1673
+ shortTitle: 'CPV',
1674
+ tooltip: 'How much you spend on average for each video view across all channels.',
1675
+ formulaDisplay: 'Total Spend ÷ Video Views',
1676
+ formula: 'channel_spend / channel_video_views',
1677
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_CPM],
1268
1678
  },
1269
1679
  [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC]: {
1270
1680
  title: 'Channel 15-Second Video Views',
@@ -1275,11 +1685,15 @@ export const CHANNEL_MEASURES_MAP = {
1275
1685
  avgSuffix: '',
1276
1686
  icon: 'channel',
1277
1687
  measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC,
1278
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1688
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1689
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1279
1690
  valueType: MeasureValueType.NUMBER,
1280
1691
  decimalPlaces: 0,
1281
1692
  useCompactNotation: false,
1282
1693
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1694
+ shortTitle: '15s Video Views',
1695
+ tooltip: 'The number of video ad views that lasted at least 15 seconds across all channels.',
1696
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC],
1283
1697
  },
1284
1698
  [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST]: {
1285
1699
  title: 'Channel Cost per 15-Second Video View',
@@ -1290,11 +1704,17 @@ export const CHANNEL_MEASURES_MAP = {
1290
1704
  avgSuffix: '',
1291
1705
  icon: 'channel',
1292
1706
  measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST,
1293
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1707
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1708
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1294
1709
  valueType: MeasureValueType.CURRENCY,
1295
1710
  decimalPlaces: 2,
1296
1711
  useCompactNotation: true,
1297
1712
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1713
+ shortTitle: 'Cost/15s View',
1714
+ tooltip: 'How much you spend on average for each video view that lasted at least 15 seconds across all channels.',
1715
+ formulaDisplay: 'Total Spend ÷ 15-Second Video Views',
1716
+ formula: 'channel_spend / channel_video_views_15_sec',
1717
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_CPV],
1298
1718
  },
1299
1719
  [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC]: {
1300
1720
  title: 'Channel 30-Second Video Views',
@@ -1305,11 +1725,15 @@ export const CHANNEL_MEASURES_MAP = {
1305
1725
  avgSuffix: '',
1306
1726
  icon: 'channel',
1307
1727
  measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC,
1308
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1728
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1729
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1309
1730
  valueType: MeasureValueType.NUMBER,
1310
1731
  decimalPlaces: 0,
1311
1732
  useCompactNotation: false,
1312
1733
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1734
+ shortTitle: '30s Video Views',
1735
+ tooltip: 'The number of video ad views that lasted at least 30 seconds across all channels.',
1736
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST, MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC, MEASURE.CHANNEL_VIDEO_VIEWS],
1313
1737
  },
1314
1738
  [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST]: {
1315
1739
  title: 'Channel Cost per 30-Second Video View',
@@ -1320,11 +1744,17 @@ export const CHANNEL_MEASURES_MAP = {
1320
1744
  avgSuffix: '',
1321
1745
  icon: 'channel',
1322
1746
  measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST,
1323
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1747
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1748
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1324
1749
  valueType: MeasureValueType.CURRENCY,
1325
1750
  decimalPlaces: 2,
1326
1751
  useCompactNotation: true,
1327
1752
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1753
+ shortTitle: 'Cost/30s View',
1754
+ tooltip: 'How much you spend on average for each video view that lasted at least 30 seconds across all channels.',
1755
+ formulaDisplay: 'Total Spend ÷ 30-Second Video Views',
1756
+ formula: 'channel_spend / channel_video_views_30_sec',
1757
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC, MEASURE.CHANNEL_CPV],
1328
1758
  },
1329
1759
  [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS]: {
1330
1760
  title: 'Channel 25% Video Views',
@@ -1335,11 +1765,15 @@ export const CHANNEL_MEASURES_MAP = {
1335
1765
  avgSuffix: '',
1336
1766
  icon: 'channel',
1337
1767
  measure: MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS,
1338
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1768
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1769
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1339
1770
  valueType: MeasureValueType.NUMBER,
1340
1771
  decimalPlaces: 0,
1341
1772
  useCompactNotation: false,
1342
1773
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1774
+ shortTitle: '25% Video Views',
1775
+ tooltip: 'The number of video views where at least 25% of the video was watched across all channels.',
1776
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
1343
1777
  },
1344
1778
  [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS]: {
1345
1779
  title: 'Channel 50% Video Views',
@@ -1350,11 +1784,15 @@ export const CHANNEL_MEASURES_MAP = {
1350
1784
  avgSuffix: '',
1351
1785
  icon: 'channel',
1352
1786
  measure: MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS,
1353
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1787
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1788
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1354
1789
  valueType: MeasureValueType.NUMBER,
1355
1790
  decimalPlaces: 0,
1356
1791
  useCompactNotation: false,
1357
1792
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1793
+ shortTitle: '50% Video Views',
1794
+ tooltip: 'The number of video views where at least 50% of the video was watched across all channels.',
1795
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS],
1358
1796
  },
1359
1797
  [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS]: {
1360
1798
  title: 'Channel 75% Video Views',
@@ -1365,11 +1803,15 @@ export const CHANNEL_MEASURES_MAP = {
1365
1803
  avgSuffix: '',
1366
1804
  icon: 'channel',
1367
1805
  measure: MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS,
1368
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1806
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1807
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1369
1808
  valueType: MeasureValueType.NUMBER,
1370
1809
  decimalPlaces: 0,
1371
1810
  useCompactNotation: false,
1372
1811
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1812
+ shortTitle: '75% Video Views',
1813
+ tooltip: 'The number of video views where at least 75% of the video was watched across all channels.',
1814
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
1373
1815
  },
1374
1816
  [MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS]: {
1375
1817
  title: 'Channel 95% Video Views',
@@ -1380,11 +1822,15 @@ export const CHANNEL_MEASURES_MAP = {
1380
1822
  avgSuffix: '',
1381
1823
  icon: 'channel',
1382
1824
  measure: MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS,
1383
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1825
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1826
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1384
1827
  valueType: MeasureValueType.NUMBER,
1385
1828
  decimalPlaces: 0,
1386
1829
  useCompactNotation: false,
1387
1830
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1831
+ shortTitle: '95% Video Views',
1832
+ tooltip: 'The number of video views where at least 95% of the video was watched across all channels.',
1833
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
1388
1834
  },
1389
1835
  [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS]: {
1390
1836
  title: 'Channel 100% Video Views',
@@ -1395,11 +1841,15 @@ export const CHANNEL_MEASURES_MAP = {
1395
1841
  avgSuffix: '',
1396
1842
  icon: 'channel',
1397
1843
  measure: MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS,
1398
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1844
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1845
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1399
1846
  valueType: MeasureValueType.NUMBER,
1400
1847
  decimalPlaces: 0,
1401
1848
  useCompactNotation: false,
1402
1849
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1850
+ shortTitle: '100% Video Views',
1851
+ tooltip: 'The number of video views where the entire video was watched to completion across all channels.',
1852
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS],
1403
1853
  },
1404
1854
  [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE]: {
1405
1855
  title: 'Channel 25% Video Completion Rate',
@@ -1410,11 +1860,17 @@ export const CHANNEL_MEASURES_MAP = {
1410
1860
  avgSuffix: '%',
1411
1861
  icon: 'channel',
1412
1862
  measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE,
1413
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1863
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1864
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1414
1865
  valueType: MeasureValueType.PERCENTAGE,
1415
1866
  decimalPlaces: 2,
1416
1867
  useCompactNotation: false,
1417
1868
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1869
+ shortTitle: '25% Completion',
1870
+ tooltip: 'The percentage of video views that reached at least 25% of the video across all channels. A key indicator of early content retention.',
1871
+ formulaDisplay: '25% Video Views ÷ Video Views × 100',
1872
+ formula: 'channel_video_p25_watched_views / channel_video_views * 100',
1873
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_VIEWS],
1418
1874
  },
1419
1875
  [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE]: {
1420
1876
  title: 'Channel 50% Video Completion Rate',
@@ -1425,11 +1881,17 @@ export const CHANNEL_MEASURES_MAP = {
1425
1881
  avgSuffix: '%',
1426
1882
  icon: 'channel',
1427
1883
  measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE,
1428
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1884
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1885
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1429
1886
  valueType: MeasureValueType.PERCENTAGE,
1430
1887
  decimalPlaces: 2,
1431
1888
  useCompactNotation: false,
1432
1889
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1890
+ shortTitle: '50% Completion',
1891
+ tooltip: 'The percentage of video views that reached at least the midpoint of the video across all channels.',
1892
+ formulaDisplay: '50% Video Views ÷ Video Views × 100',
1893
+ formula: 'channel_video_p50_watched_views / channel_video_views * 100',
1894
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE, MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE],
1433
1895
  },
1434
1896
  [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE]: {
1435
1897
  title: 'Channel 75% Video Completion Rate',
@@ -1440,11 +1902,17 @@ export const CHANNEL_MEASURES_MAP = {
1440
1902
  avgSuffix: '%',
1441
1903
  icon: 'channel',
1442
1904
  measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE,
1443
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1905
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1906
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1444
1907
  valueType: MeasureValueType.PERCENTAGE,
1445
1908
  decimalPlaces: 2,
1446
1909
  useCompactNotation: false,
1447
1910
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1911
+ shortTitle: '75% Completion',
1912
+ tooltip: 'The percentage of video views that reached at least 75% of the video across all channels.',
1913
+ formulaDisplay: '75% Video Views ÷ Video Views × 100',
1914
+ formula: 'channel_video_p75_watched_views / channel_video_views * 100',
1915
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE, MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE],
1448
1916
  },
1449
1917
  [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE]: {
1450
1918
  title: 'Channel 100% Video Completion Rate',
@@ -1455,11 +1923,17 @@ export const CHANNEL_MEASURES_MAP = {
1455
1923
  avgSuffix: '%',
1456
1924
  icon: 'channel',
1457
1925
  measure: MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE,
1458
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1926
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1927
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1459
1928
  valueType: MeasureValueType.PERCENTAGE,
1460
1929
  decimalPlaces: 2,
1461
1930
  useCompactNotation: false,
1462
1931
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1932
+ shortTitle: '100% Completion',
1933
+ tooltip: 'The percentage of video views where viewers watched the entire video to completion across all channels.',
1934
+ formulaDisplay: '100% Video Views ÷ Video Views × 100',
1935
+ formula: 'channel_video_p100_watched_views / channel_video_views * 100',
1936
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY],
1463
1937
  },
1464
1938
  [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY]: {
1465
1939
  title: 'Channel Video ThruPlay Views',
@@ -1470,11 +1944,15 @@ export const CHANNEL_MEASURES_MAP = {
1470
1944
  avgSuffix: '',
1471
1945
  icon: 'channel',
1472
1946
  measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY,
1473
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1947
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1948
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1474
1949
  valueType: MeasureValueType.NUMBER,
1475
1950
  decimalPlaces: 0,
1476
1951
  useCompactNotation: false,
1477
1952
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1953
+ shortTitle: 'ThruPlay Views',
1954
+ tooltip: 'The number of times your video ads were played to completion or for at least 15 seconds across all channels.',
1955
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST, MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS, MEASURE.CHANNEL_VIDEO_VIEWS],
1478
1956
  },
1479
1957
  [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
1480
1958
  title: 'Channel Cost per Video ThruPlay',
@@ -1485,11 +1963,17 @@ export const CHANNEL_MEASURES_MAP = {
1485
1963
  avgSuffix: '',
1486
1964
  icon: 'channel',
1487
1965
  measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
1488
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1966
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1967
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1489
1968
  valueType: MeasureValueType.CURRENCY,
1490
1969
  decimalPlaces: 2,
1491
1970
  useCompactNotation: true,
1492
1971
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1972
+ shortTitle: 'Cost/ThruPlay',
1973
+ tooltip: 'How much you spend on average for each ThruPlay — a video view that reached completion or lasted at least 15 seconds — across all channels.',
1974
+ formulaDisplay: 'Total Spend ÷ ThruPlay Views',
1975
+ formula: 'channel_spend / channel_video_views_thruplay',
1976
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY, MEASURE.CHANNEL_CPV],
1493
1977
  },
1494
1978
  [MEASURE.CHANNEL_VIDEO_PLAYS]: {
1495
1979
  title: 'Channel Video Plays',
@@ -1500,11 +1984,15 @@ export const CHANNEL_MEASURES_MAP = {
1500
1984
  avgSuffix: '',
1501
1985
  icon: 'channel',
1502
1986
  measure: MEASURE.CHANNEL_VIDEO_PLAYS,
1503
- category: MEASURE_CATEGORY.UPSTACK_DATA,
1987
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
1988
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_VIDEO,
1504
1989
  valueType: MeasureValueType.NUMBER,
1505
1990
  decimalPlaces: 0,
1506
1991
  useCompactNotation: false,
1507
1992
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
1993
+ shortTitle: 'Video Plays',
1994
+ tooltip: 'The number of times playback was initiated on your video ads across all channels, including autoplay.',
1995
+ relatedMeasures: [MEASURE.CHANNEL_VIDEO_PLAYS_COST, MEASURE.CHANNEL_VIDEO_VIEWS, MEASURE.CHANNEL_IMPRESSIONS],
1508
1996
  },
1509
1997
  [MEASURE.CHANNEL_VIDEO_PLAYS_COST]: {
1510
1998
  title: 'Channel Cost per Video Play',
@@ -1515,11 +2003,17 @@ export const CHANNEL_MEASURES_MAP = {
1515
2003
  avgSuffix: '',
1516
2004
  icon: 'channel',
1517
2005
  measure: MEASURE.CHANNEL_VIDEO_PLAYS_COST,
1518
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2006
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2007
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1519
2008
  valueType: MeasureValueType.CURRENCY,
1520
2009
  decimalPlaces: 2,
1521
2010
  useCompactNotation: true,
1522
2011
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2012
+ shortTitle: 'Cost/Video Play',
2013
+ tooltip: 'How much you spend on average for each video play initiation across all channels.',
2014
+ formulaDisplay: 'Total Spend ÷ Video Plays',
2015
+ formula: 'channel_spend / channel_video_plays',
2016
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIDEO_PLAYS, MEASURE.CHANNEL_CPV],
1523
2017
  },
1524
2018
  [MEASURE.CHANNEL_CONVERSIONS]: {
1525
2019
  title: 'Channel Conversions',
@@ -1530,11 +2024,15 @@ export const CHANNEL_MEASURES_MAP = {
1530
2024
  avgSuffix: '',
1531
2025
  icon: 'channel',
1532
2026
  measure: MEASURE.CHANNEL_CONVERSIONS,
1533
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2027
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2028
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1534
2029
  valueType: MeasureValueType.NUMBER,
1535
2030
  decimalPlaces: 0,
1536
2031
  useCompactNotation: false,
1537
2032
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2033
+ shortTitle: 'Conversions',
2034
+ tooltip: 'The total number of conversion events attributed to your ads across all channels.',
2035
+ relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS_VALUE, MEASURE.CHANNEL_CONVERSIONS_COST, MEASURE.CHANNEL_PURCHASES],
1538
2036
  },
1539
2037
  [MEASURE.CHANNEL_CONVERSIONS_VALUE]: {
1540
2038
  title: 'Channel Conversions Value',
@@ -1545,11 +2043,15 @@ export const CHANNEL_MEASURES_MAP = {
1545
2043
  avgSuffix: '',
1546
2044
  icon: 'channel',
1547
2045
  measure: MEASURE.CHANNEL_CONVERSIONS_VALUE,
1548
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2046
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2047
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1549
2048
  valueType: MeasureValueType.CURRENCY,
1550
2049
  decimalPlaces: 2,
1551
2050
  useCompactNotation: true,
1552
2051
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2052
+ shortTitle: 'Conversions Value',
2053
+ tooltip: 'The total monetary value of all conversions attributed to your ads across all channels.',
2054
+ relatedMeasures: [MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_CONVERSIONS_ROAS, MEASURE.CHANNEL_SPEND],
1553
2055
  },
1554
2056
  [MEASURE.CHANNEL_CONVERSIONS_COST]: {
1555
2057
  title: 'Channel Cost per Conversion',
@@ -1560,11 +2062,17 @@ export const CHANNEL_MEASURES_MAP = {
1560
2062
  avgSuffix: '',
1561
2063
  icon: 'channel',
1562
2064
  measure: MEASURE.CHANNEL_CONVERSIONS_COST,
1563
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2065
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2066
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1564
2067
  valueType: MeasureValueType.CURRENCY,
1565
2068
  decimalPlaces: 2,
1566
2069
  useCompactNotation: true,
1567
2070
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2071
+ shortTitle: 'Cost/Conversion',
2072
+ tooltip: 'How much you spend on average for each conversion event attributed to your ads across all channels.',
2073
+ formulaDisplay: 'Total Spend ÷ Conversions',
2074
+ formula: 'channel_spend / channel_conversions',
2075
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_CPA],
1568
2076
  },
1569
2077
  [MEASURE.CHANNEL_CONVERSIONS_ROAS]: {
1570
2078
  title: 'Channel Conversions ROAS',
@@ -1575,11 +2083,17 @@ export const CHANNEL_MEASURES_MAP = {
1575
2083
  avgSuffix: 'x',
1576
2084
  icon: 'channel',
1577
2085
  measure: MEASURE.CHANNEL_CONVERSIONS_ROAS,
1578
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2086
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2087
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
1579
2088
  valueType: MeasureValueType.MULTIPLIER,
1580
2089
  decimalPlaces: 2,
1581
2090
  useCompactNotation: false,
1582
2091
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2092
+ shortTitle: 'Conv. ROAS',
2093
+ tooltip: 'How many dollars of conversion value you generate for every dollar spent on ads across all channels.',
2094
+ formulaDisplay: 'Conversions Value ÷ Total Spend',
2095
+ formula: 'channel_conversions_value / channel_spend',
2096
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_CONVERSIONS_VALUE, MEASURE.CHANNEL_ROAS],
1583
2097
  },
1584
2098
  [MEASURE.CHANNEL_ALL_CONVERSIONS]: {
1585
2099
  title: 'Channel All Conversions',
@@ -1590,11 +2104,15 @@ export const CHANNEL_MEASURES_MAP = {
1590
2104
  avgSuffix: '',
1591
2105
  icon: 'channel',
1592
2106
  measure: MEASURE.CHANNEL_ALL_CONVERSIONS,
1593
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2107
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2108
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1594
2109
  valueType: MeasureValueType.NUMBER,
1595
2110
  decimalPlaces: 0,
1596
2111
  useCompactNotation: false,
1597
2112
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2113
+ shortTitle: 'All Conversions',
2114
+ tooltip: 'The total number of all conversion events including cross-device and view-through conversions attributed to your ads across all channels.',
2115
+ relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, MEASURE.CHANNEL_ALL_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS],
1598
2116
  },
1599
2117
  [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE]: {
1600
2118
  title: 'Channel All Conversions Value',
@@ -1605,11 +2123,15 @@ export const CHANNEL_MEASURES_MAP = {
1605
2123
  avgSuffix: '',
1606
2124
  icon: 'channel',
1607
2125
  measure: MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE,
1608
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2126
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2127
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1609
2128
  valueType: MeasureValueType.CURRENCY,
1610
2129
  decimalPlaces: 2,
1611
2130
  useCompactNotation: true,
1612
2131
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2132
+ shortTitle: 'All Conv. Value',
2133
+ tooltip: 'The total monetary value of all conversions including cross-device and view-through conversions across all channels.',
2134
+ relatedMeasures: [MEASURE.CHANNEL_ALL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS, MEASURE.CHANNEL_CONVERSIONS_VALUE],
1613
2135
  },
1614
2136
  [MEASURE.CHANNEL_ALL_CONVERSIONS_COST]: {
1615
2137
  title: 'Channel Cost per All Conversions',
@@ -1620,11 +2142,17 @@ export const CHANNEL_MEASURES_MAP = {
1620
2142
  avgSuffix: '',
1621
2143
  icon: 'channel',
1622
2144
  measure: MEASURE.CHANNEL_ALL_CONVERSIONS_COST,
1623
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2145
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2146
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1624
2147
  valueType: MeasureValueType.CURRENCY,
1625
2148
  decimalPlaces: 2,
1626
2149
  useCompactNotation: true,
1627
2150
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2151
+ shortTitle: 'Cost/All Conv.',
2152
+ tooltip: 'How much you spend on average for each conversion including cross-device and view-through conversions across all channels.',
2153
+ formulaDisplay: 'Total Spend ÷ All Conversions',
2154
+ formula: 'channel_spend / channel_all_conversions',
2155
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ALL_CONVERSIONS, MEASURE.CHANNEL_CONVERSIONS_COST],
1628
2156
  },
1629
2157
  [MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS]: {
1630
2158
  title: 'Channel All Conversions ROAS',
@@ -1635,11 +2163,17 @@ export const CHANNEL_MEASURES_MAP = {
1635
2163
  avgSuffix: 'x',
1636
2164
  icon: 'channel',
1637
2165
  measure: MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS,
1638
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2166
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2167
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_EFFICIENCY,
1639
2168
  valueType: MeasureValueType.MULTIPLIER,
1640
2169
  decimalPlaces: 2,
1641
2170
  useCompactNotation: false,
1642
2171
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2172
+ shortTitle: 'All Conv. ROAS',
2173
+ tooltip: 'How many dollars of all-conversion value you generate for every dollar spent on ads across all channels, including view-through conversions.',
2174
+ formulaDisplay: 'All Conversions Value ÷ Total Spend',
2175
+ formula: 'channel_all_conversions_value / channel_spend',
2176
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE, MEASURE.CHANNEL_CONVERSIONS_ROAS],
1643
2177
  },
1644
2178
  [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
1645
2179
  title: 'Channel View-Through Conversions',
@@ -1650,11 +2184,15 @@ export const CHANNEL_MEASURES_MAP = {
1650
2184
  avgSuffix: '',
1651
2185
  icon: 'channel',
1652
2186
  measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
1653
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2187
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2188
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_CONVERSIONS,
1654
2189
  valueType: MeasureValueType.NUMBER,
1655
2190
  decimalPlaces: 0,
1656
2191
  useCompactNotation: false,
1657
2192
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2193
+ shortTitle: 'View-Through Conv.',
2194
+ tooltip: 'The number of conversions attributed to users who saw your ad but did not click it, then later converted on their own.',
2195
+ relatedMeasures: [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST, MEASURE.CHANNEL_CONVERSIONS, MEASURE.CHANNEL_ALL_CONVERSIONS],
1658
2196
  },
1659
2197
  [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST]: {
1660
2198
  title: 'Channel Cost per View-Through Conversion',
@@ -1665,11 +2203,17 @@ export const CHANNEL_MEASURES_MAP = {
1665
2203
  avgSuffix: '',
1666
2204
  icon: 'channel',
1667
2205
  measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST,
1668
- category: MEASURE_CATEGORY.UPSTACK_DATA,
2206
+ category: MEASURE_CATEGORY.AD_PERFORMANCE,
2207
+ subcategory: MEASURE_SUBCATEGORY.AD_PERFORMANCE_SPEND,
1669
2208
  valueType: MeasureValueType.CURRENCY,
1670
2209
  decimalPlaces: 2,
1671
2210
  useCompactNotation: true,
1672
2211
  applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
2212
+ shortTitle: 'Cost/VTC',
2213
+ tooltip: 'How much you spend on average for each view-through conversion — where a user saw but did not click your ad before converting.',
2214
+ formulaDisplay: 'Total Spend ÷ View-Through Conversions',
2215
+ formula: 'channel_spend / channel_view_thru_conversions',
2216
+ relatedMeasures: [MEASURE.CHANNEL_SPEND, MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS, MEASURE.CHANNEL_CPA],
1673
2217
  },
1674
2218
  };
1675
2219
  //# sourceMappingURL=channel-measure-definitions.js.map