thanh-kit 2.5.0 → 2.5.2

package/templates/skills/copywriting/references/email-copy.md

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+# Email Copy
+
+Subject lines, body copy, and CTAs that convert.
+
+## Subject Line Formulas
+
+### Curiosity Gap
+```
+The [thing] nobody talks about
+I was wrong about [topic]
+This changes everything
+Quick question about [topic]
+[Name], noticed something...
+```
+
+### Benefit-Driven
+```
+[Achieve X] in [timeframe]
+How to [benefit] without [pain]
+Get [result] starting today
+Your [thing] is ready
+```
+
+### Question Format
+```
+Are you [doing thing]?
+Can I ask you something?
+Is [common belief] true?
+What if [benefit]?
+Quick question?
+```
+
+### Urgency
+```
+[X hours] left
+Last chance: [benefit]
+Closing tonight
+Don't miss this
+Final reminder
+```
+
+### Personal/Conversational
+```
+Just between us
+I owe you an apology
+Can we talk?
+I noticed you [action]
+Weird request
+```
+
+### Number-Based
+```
+[X] ways to [benefit]
+[X]% off ends tonight
+[X] people already joined
+In [X] minutes, you could...
+```
+
+## Subject Line Power Tips
+
+- **47%** of opens based on subject line alone
+- Personalized = **26%** higher open rate
+- Urgency = **22%** higher open rate
+- Keep under **50 characters** for mobile
+- Emojis: test, don't assume they work
+
+## Preview Text
+
+The text after subject line. Use it to:
+- Extend the curiosity
+- Add context
+- Create contrast
+
+**Example:**
+```
+Subject: Quick question?
+Preview: (no, I'm not selling anything)
+```
+
+## Email Body Structure
+
+### Short Email (50-100 words)
+```
+[Hook: 1 sentence that grabs attention]
+
+[Value: 2-3 sentences explaining benefit]
+
+[CTA: Single, clear action]
+
+[Sign-off]
+```
+
+### Standard Email (100-200 words)
+```
+[Opening hook]
+
+[Problem acknowledgment]
+
+[Solution/Value introduction]
+
+[Key benefit 1]
+[Key benefit 2]
+
+[Social proof if relevant]
+
+[CTA]
+
+[P.S. - reinforce CTA or add urgency]
+```
+
+### Story Email
+```
+[Start in the middle of action]
+
+[Quick backstory]
+
+[The turning point]
+
+[The lesson/insight]
+
+[How it applies to reader]
+
+[CTA]
+```
+
+## Opening Lines (Never "Hi [Name]")
+
+**Start with value or story:**
+```
+Ever notice how...
+Here's what most people get wrong about...
+I made a mistake yesterday.
+3 minutes. That's all it took.
+Let me tell you about [name]...
+Quick story:
+```
+
+## Email CTAs
+
+### Link CTAs
+```
+→ [Action verb] here
+→ Get instant access
+→ Start your free trial
+→ Book your call now
+→ Download the guide
+```
+
+### Button CTAs
+```
+Get Started Free
+Claim Your Spot
+Show Me How
+Yes, I Want This
+Try It Risk-Free
+```
+
+## P.S. Lines
+
+The P.S. is often read first. Use for:
+
+```
+P.S. [Urgency reminder]
+P.S. [Bonus mention]
+P.S. [Risk reversal]
+P.S. [Social proof]
+```
+
+**Examples:**
+```
+P.S. This offer expires at midnight.
+P.S. Bonus: Get the swipe file free when you join today.
+P.S. Remember, 100% money-back guarantee. Zero risk.
+P.S. 2,847 people joined last week.
+```
+
+## Email Sequence Types
+
+| Type | Emails | Goal |
+|------|--------|------|
+| Welcome | 3-5 | Introduce, value, soft CTA |
+| Nurture | 5-7 | Educate, build trust |
+| Launch | 5-10 | Urgency, overcome objections |
+| Re-engagement | 2-3 | Win back inactive |
+| Onboarding | 4-7 | Activate, reduce churn |
+
+## Conversion Tips
+
+1. One CTA per email
+2. Write like you're emailing one person
+3. Short paragraphs (1-2 sentences)
+4. Use "you" more than "I" or "we"
+5. Test subject lines before body

package/templates/skills/copywriting/references/headline-templates.md

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+# Headline Templates
+
+50+ proven headline patterns for high conversion.
+
+## How-To Headlines
+
+```
+How to [achieve X] without [pain Y]
+How to [achieve X] in [timeframe]
+How to [achieve X] (even if [obstacle])
+How [person/company] [achieved X]
+How I [achieved X] in [timeframe]
+```
+
+**Examples:**
+- How to write emails that get replies without being pushy
+- How to lose 10 pounds in 30 days
+- How to land clients (even if you have no portfolio)
+
+## Number Headlines
+
+```
+[Number] ways to [achieve benefit]
+[Number] [things] every [audience] should know
+[Number] mistakes that [negative outcome]
+[Number] secrets to [desired outcome]
+The top [number] [things] for [outcome]
+```
+
+**Examples:**
+- 7 ways to double your email open rates
+- 5 mistakes that kill landing page conversions
+- The top 10 tools for remote teams
+
+## Question Headlines
+
+```
+Are you making this [type] mistake?
+What if you could [benefit]?
+Do you [common struggle]?
+Why do [audience] [struggle with X]?
+Is [common belief] holding you back?
+```
+
+**Examples:**
+- Are you making this pricing mistake?
+- What if you could write copy in half the time?
+- Do you struggle to find clients?
+
+## Secret/Revelation Headlines
+
+```
+The secret to [desired outcome]
+The [surprising] truth about [topic]
+What [experts] won't tell you about [topic]
+[Number] little-known [things] that [benefit]
+The hidden [thing] behind [outcome]
+```
+
+**Examples:**
+- The secret to landing page conversions
+- The surprising truth about cold email
+- What gurus won't tell you about passive income
+
+## Negative Headlines
+
+```
+Why [common approach] doesn't work
+Stop [doing thing] (do this instead)
+[Number] reasons your [thing] isn't working
+The [thing] killing your [desired outcome]
+Don't [do X] until you [read/see this]
+```
+
+**Examples:**
+- Why discounting doesn't work
+- Stop writing long emails (do this instead)
+- 5 reasons your ads aren't converting
+
+## Command Headlines
+
+```
+[Verb] your [noun] in [timeframe]
+Get [benefit] without [pain]
+Start [action] today
+Discover the [thing] that [benefit]
+Join [number] [people] who [benefit]
+```
+
+**Examples:**
+- Double your revenue in 90 days
+- Get more leads without cold calling
+- Join 10,000+ marketers who save 5 hours/week
+
+## Comparison Headlines
+
+```
+[X] vs [Y]: Which [outcome] faster?
+Why [A] beats [B] for [benefit]
+[Thing A] or [Thing B]? Here's the truth
+The difference between [success] and [failure]
+```
+
+**Examples:**
+- SEO vs Paid Ads: Which grows revenue faster?
+- Why webinars beat ebooks for lead gen
+
+## Guarantee Headlines
+
+```
+[Achieve X] or your money back
+[Benefit] guaranteed in [timeframe]
+The only [thing] that [guarantees outcome]
+```
+
+## Curiosity Gap Headlines
+
+```
+This [thing] changed everything for [audience]
+I was wrong about [topic]
+The [thing] nobody talks about
+What happened when I [did X]
+```
+
+## Headline Power Words
+
+**Urgency:** Now, Today, Immediately, Fast, Quick, Limited
+**Exclusivity:** Secret, Hidden, Little-known, Insider
+**Value:** Free, Bonus, Save, Discount, Proven
+**Results:** Guaranteed, Tested, Works, Results, Success
+**Emotion:** Amazing, Stunning, Incredible, Life-changing
+
+## Headline Checklist
+
+- [ ] Specific benefit clear?
+- [ ] Audience identified?
+- [ ] Urgency or curiosity?
+- [ ] Power word included?
+- [ ] Under 10 words ideal?
+- [ ] Read aloud—flows naturally?

package/templates/skills/copywriting/references/landing-page-copy.md

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+# Landing Page Copy
+
+Structure and templates for high-converting landing pages.
+
+## Above The Fold (Hero Section)
+
+The first screen matters most. Include:
+
+```
+┌─────────────────────────────────────────────────┐
+│                                                 │
+│  [Pre-headline - optional credibility]          │
+│                                                 │
+│  HEADLINE: Promise the outcome                  │
+│                                                 │
+│  Subheadline: How or why (supporting detail)    │
+│                                                 │
+│  [Hero image/video]       [Primary CTA button]  │
+│                                                 │
+│  [Social proof snippet: "Join 10,000+ users"]   │
+│                                                 │
+└─────────────────────────────────────────────────┘
+```
+
+## Headline Formulas
+
+```
+[Achieve outcome] without [pain]
+The [adjective] way to [benefit]
+[Benefit] in [timeframe]
+Get [result]. [Handle objection].
+[Do X] like [aspirational group]
+```
+
+**Examples:**
+- Write emails that convert without sounding salesy
+- The fastest way to build landing pages
+- Double your leads in 30 days
+- Get more clients. Spend less time selling.
+
+## Subheadline Formulas
+
+```
+[Product] helps [audience] [benefit] so they can [ultimate goal]
+Even if [common objection]
+Without [pain they expect]
+The [only/first/fastest] [thing] that [benefit]
+```
+
+**Examples:**
+- Our AI helps marketers write copy 10x faster so they can focus on strategy
+- Even if you've never written a sales email before
+- Without hiring expensive copywriters
+
+## Social Proof Section
+
+### Testimonials
+```
+"[Result achieved] in [timeframe]. [Emotional reaction]."
+— [Name], [Title] at [Company]
+```
+
+### Stats Bar
+```
+[10,000+] customers | [4.9/5] rating | [50M+] emails sent
+```
+
+### Logo Cloud
+```
+"Trusted by teams at [Logo1] [Logo2] [Logo3]..."
+```
+
+## Benefits Section
+
+Use this structure:
+```
+[Benefit headline]
+[1-2 sentence explanation]
+[Optional: icon or image]
+```
+
+**Write benefits, not features:**
+
+| Feature | Benefit |
+|---------|---------|
+| "AI-powered" | "Writes copy in seconds" |
+| "Cloud-based" | "Access from anywhere" |
+| "Advanced analytics" | "Know exactly what's working" |
+
+## How It Works Section
+
+```
+Step 1: [Action verb] → [Outcome]
+Step 2: [Action verb] → [Outcome]
+Step 3: [Action verb] → [Outcome]
+```
+
+**Example:**
+```
+Step 1: Connect your data → One-click setup
+Step 2: Choose your template → AI writes your copy
+Step 3: Launch your campaign → Start getting leads
+```
+
+## FAQ Section
+
+Address objections disguised as questions:
+
+```
+"How long does it take to see results?"
+→ Answer + success story reference
+
+"What if it doesn't work for my industry?"
+→ Answer + social proof from similar industry
+
+"Is there a contract?"
+→ Answer + risk reversal
+```
+
+## CTA Section Patterns
+
+### Primary CTA
+```
+[Action verb] + [benefit]
+Get Started Free
+Start Your Free Trial
+Build Your First [Thing]
+```
+
+### With Risk Reversal
+```
+[CTA button]
+No credit card required. Cancel anytime.
+30-day money-back guarantee.
+```
+
+### With Urgency
+```
+[CTA button]
+Limited time: Save 40% (ends Friday)
+Only 17 spots left this month
+```
+
+## Page Flow (Long-form)
+
+```
+1. Hero (problem → promise)
+2. Pain points (agitate)
+3. Solution intro
+4. How it works
+5. Benefits (3-5)
+6. Social proof
+7. Pricing/offer
+8. FAQ (objections)
+9. Final CTA
+```
+
+## Conversion Boosters
+
+- **Specificity**: "47% increase" > "big increase"
+- **Contrast**: Before/after comparisons
+- **Scarcity**: Limited spots, time, quantity
+- **Risk reversal**: Guarantees, free trials
+- **Social proof**: Numbers, logos, testimonials
+
+## Landing Page Checklist
+
+- [ ] Headline promises clear outcome?
+- [ ] Subheadline supports or explains?
+- [ ] One primary CTA (repeated)?
+- [ ] Benefits, not features?
+- [ ] Social proof visible above fold?
+- [ ] Objections addressed?
+- [ ] Mobile-optimized?
+- [ ] Page loads under 3 seconds?

package/templates/skills/copywriting/references/power-words.md

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+# Power Words
+
+Emotional triggers and action words for copy.
+
+## Urgency Words
+
+```
+Now             Limited         Hurry
+Today           Last chance     Deadline
+Immediately     Expires         Running out
+Instant         Quick           Fast
+Before          Final           Closing
+```
+
+**Usage:**
+```
+"Get instant access now"
+"Limited spots remaining"
+"Offer expires tonight"
+```
+
+## Exclusivity Words
+
+```
+Secret          Insider         Members-only
+Exclusive       Private         VIP
+Hidden          Rare            Elite
+Invitation      Access          Behind-the-scenes
+```
+
+**Usage:**
+```
+"Exclusive access for subscribers"
+"The hidden strategy behind..."
+"Insider secrets revealed"
+```
+
+## Value Words
+
+```
+Free            Bonus           Save
+Discount        Deal            Value
+Bargain         Reduced         Guarantee
+Gift            Complimentary   No-cost
+```
+
+**Usage:**
+```
+"Free bonus included"
+"Save 50% today only"
+"Guaranteed results or money back"
+```
+
+## Trust Words
+
+```
+Proven          Tested          Verified
+Certified       Authentic       Genuine
+Official        Trusted         Reliable
+Safe            Secure          Protected
+```
+
+**Usage:**
+```
+"Proven by 10,000+ users"
+"Verified results"
+"100% secure checkout"
+```
+
+## Results Words
+
+```
+Results         Success         Achieve
+Transform       Breakthrough    Boost
+Increase        Improve         Maximize
+Double          Triple          Skyrocket
+```
+
+**Usage:**
+```
+"Double your conversions"
+"Breakthrough strategy"
+"Transform your business in 30 days"
+```
+
+## Emotion Words
+
+### Positive
+```
+Amazing         Incredible      Stunning
+Brilliant       Exciting        Delightful
+Wonderful       Remarkable      Inspiring
+```
+
+### Negative (for pain points)
+```
+Frustrated      Overwhelmed     Struggling
+Stuck           Stressed        Burned out
+Worried         Confused        Lost
+```
+
+## Curiosity Words
+
+```
+Secret          Surprising      Unexpected
+Little-known    Discover        Reveal
+Uncover         Mystery         Behind
+```
+
+**Usage:**
+```
+"The surprising truth about..."
+"Discover what most people miss"
+"Little-known strategy that..."
+```
+
+## Authority Words
+
+```
+Expert          Professional    Research
+Study           Data            Science
+Backed          Endorsed        Recommended
+Award-winning   Industry        Leading
+```
+
+## Simplicity Words
+
+```
+Easy            Simple          Effortless
+Quick           Fast            Instant
+Automatic       One-click       Seamless
+Beginner        Step-by-step    Straightforward
+```
+
+**Usage:**
+```
+"Easy setup in 5 minutes"
+"One-click automation"
+"Simple step-by-step guide"
+```
+
+## Power Word Combinations
+
+| Combo | Example |
+|-------|---------|
+| Urgency + Value | "Limited-time free access" |
+| Exclusivity + Results | "Insider secrets to 2x growth" |
+| Simplicity + Results | "Easy way to double leads" |
+| Trust + Exclusivity | "Proven system used by top 1%" |
+
+## Words to Avoid
+
+### Vague/Weak
+```
+Nice            Good            Great (overused)
+Very            Really          Actually
+Things          Stuff           Interesting
+```
+
+### Corporate Speak
+```
+Synergy         Leverage        Holistic
+Paradigm        Utilize         Optimize (overused)
+Disrupt         Pivot           Solution (overused)
+```
+
+### Overused Marketing
+```
+Revolutionary   Cutting-edge    World-class
+Best-in-class   Game-changing   Next-level
+```
+
+## Power Word Placement
+
+| Location | Best Word Types |
+|----------|----------------|
+| Headlines | Curiosity, urgency, numbers |
+| Subheadlines | Benefits, simplicity |
+| CTAs | Action, value, urgency |
+| Email subjects | Curiosity, urgency, personal |
+| Body copy | Trust, results, emotion |
+
+## Usage Tips
+
+1. **Don't overuse** — 1-2 power words per headline
+2. **Match context** — urgency for sales, curiosity for content
+3. **A/B test** — what works for one audience may not for another
+4. **Be authentic** — false urgency/exclusivity backfires
+5. **Combine strategically** — pair urgency with value