taketomarket 2.2.0 → 2.3.0

package/workflows/reference-mgmt/positioning-shift.md

@@ -1,9 +1,38 @@
+## Step 0: First-run inline education
+
+Read `.taketomarket/CONFIG.md`. Parse `first_run_seen` (object) and `inline_education` (boolean, default true).
+
+If `inline_education` is false: skip this step. Else if `first_run_seen.ttm-positioning-shift` is not `true`, print the explainer below verbatim, then mark this skill as seen:
+
+```bash
+node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run mark ttm-positioning-shift
+```
+
+Use this exact check (bash) to decide whether to print: `node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run check ttm-positioning-shift --raw` -- the JSON `seen` field is `true` once the explainer has run before.
+
+### Explainer for `/ttm-positioning-shift`
+
+`/ttm-positioning-shift` is the only skill (besides init) that may modify
+POSITIONING.md. It walks you through a deliberate positioning change:
+documents the old position, captures the rationale, writes the new one,
+and flags every existing campaign that needs re-verification under the
+new invariant.
+
+Why it matters: positioning changes are schema migrations. If you edit
+POSITIONING.md ad-hoc, you've silently invalidated every shipped asset
+and there's no audit trail. This skill makes the change explicit,
+auditable, and propagates the consequences across active campaigns.
+
+(Canonical source: `references/inline-education-blurbs.md`. Embedded verbatim because workflows do not @-resolve files at runtime.)
+
+---
+
 <purpose>
 Controlled positioning shift workflow for /ttm-positioning-shift. Requires explicit
 reasoning for the change, collects new positioning fields, generates a migration plan
 for active campaigns, sets deprecation schedule for shipped assets, presents a
 before/after diff for mandatory human approval, and atomically updates POSITIONING.md
-with History table archival. Logs all changes to .marketing/DRIFT-LOG.md.
+with History table archival. Logs all changes to .taketomarket/DRIFT-LOG.md.
 </purpose>
 
 <required_reading>
@@ -15,7 +44,7 @@ with History table archival. Logs all changes to .marketing/DRIFT-LOG.md.
 <constraints>
 ## This Workflow WRITES to POSITIONING.md
 
-This is one of only two workflows authorized to modify `.marketing/POSITIONING.md`
+This is one of only two workflows authorized to modify `.taketomarket/POSITIONING.md`
 (the other is `/ttm-init`). All writes are gated behind mandatory human approval
 in Step 4. Never write to POSITIONING.md without explicit "Approve" from the user.
 </constraints>
@@ -54,20 +83,20 @@ takeToMarket > LOADING CONTEXT
 ```
 
 **Load Tier 1 summaries** from all 9 reference files (lines 1 to `<!-- END_SUMMARY -->`):
-- `.marketing/POSITIONING.md`
-- `.marketing/BRAND.md`
-- `.marketing/ICP.md`
-- `.marketing/CHANNELS.md`
-- `.marketing/STATE.md` (frontmatter only)
-- `.marketing/CALENDAR.md`
-- `.marketing/COMPETITORS.md`
-- `.marketing/METRICS.md`
-- `.marketing/LEARNINGS.md`
+- `.taketomarket/POSITIONING.md`
+- `.taketomarket/BRAND.md`
+- `.taketomarket/ICP.md`
+- `.taketomarket/CHANNELS.md`
+- `.taketomarket/STATE.md` (frontmatter only)
+- `.taketomarket/CALENDAR.md`
+- `.taketomarket/COMPETITORS.md`
+- `.taketomarket/METRICS.md`
+- `.taketomarket/LEARNINGS.md`
 
 **Load Tier 2 (full content)** for before/after diff:
-- `.marketing/POSITIONING.md` (full -- needed for field comparison and History table)
+- `.taketomarket/POSITIONING.md` (full -- needed for field comparison and History table)
 
-If `.marketing/POSITIONING.md` does not exist, error:
+If `.taketomarket/POSITIONING.md` does not exist, error:
 "POSITIONING.md not found. Run /ttm-init first to set up your marketing system."
 Exit.
 
@@ -180,7 +209,7 @@ Exit.
 
 For each active campaign from `ACTIVE_JSON`:
 
-1. List all assets in `.marketing/CAMPAIGNS/<slug>/ASSETS/` or from MANIFEST.json
+1. List all assets in `.taketomarket/CAMPAIGNS/<slug>/ASSETS/` or from MANIFEST.json
 2. Quick-evaluate each asset against the NEW positioning using GATE-01 3-check logic:
    - Does the asset align with the NEW differentiator?
    - Are claims backed by NEW proof points?
@@ -335,7 +364,7 @@ takeToMarket > POSITIONING SHIFT COMPLETE
 Old positioning archived in POSITIONING.md History table.
 New positioning is now active for all future campaigns.
 
-Changes logged: .marketing/DRIFT-LOG.md
+Changes logged: .taketomarket/DRIFT-LOG.md
 Deprecation items: [count] (deadline: [DEPRECATION_DEADLINE or "N/A"])
 Active campaigns: [ACTIVE_COUNT] -- review migration plan above
 
@@ -363,6 +392,13 @@ Next steps:
 </success_criteria>
 
 <output>
-- `.marketing/POSITIONING.md` (updated with new positioning and History table entry)
-- `.marketing/DRIFT-LOG.md` (shift event appended + deprecation entries)
+- `.taketomarket/POSITIONING.md` (updated with new positioning and History table entry)
+- `.taketomarket/DRIFT-LOG.md` (shift event appended + deprecation entries)
 </output>
+
+## What if this doesn't fit?
+
+Looks like /ttm-positioning-shift can't do that yet.
+
+- Want a new skill? /ttm-request-skill
+- Existing skill needs work? /ttm-improve-skill

package/workflows/setup/init-brand-colors.md

@@ -0,0 +1,75 @@
+# Init Sub-Workflow: Brand Colors
+
+**Purpose:** Generate the brand color palette and append it to BRAND.md.
+
+**Called by:** `workflows/setup/init.md` after Section 2 (Brand and Voice) base questions.
+
+**Required reading:** `${CLAUDE_PLUGIN_ROOT}/references/brand-color-theory.md`
+
+---
+
+## Step 1: Derive constraints
+
+Read `.taketomarket/POSITIONING.md`, `BRAND.md`, `ICP.md`. Note:
+- Voice archetype (Authoritative Expert -> cooler/blues, Bold Challenger -> high-contrast/saturated, etc.).
+- Category (DevTools default to dev-friendly palettes, B2B SaaS to trust-blues, DTC to category norms).
+- ICP (engineering audience leans dark-mode-friendly).
+- Banned colors from BRAND.md if any (e.g., "no pink - it's our biggest competitor's color").
+
+## Step 2: Propose 3 candidate palettes
+
+Generate 3 palettes following references/brand-color-theory.md guidance.
+For each: primary, primary variants, secondary, accent, full neutral scale, semantic colors.
+
+For each palette, run WCAG contrast checks:
+- Primary on white (light bg).
+- Primary on near-black (dark bg).
+- Each variant against text on both bgs.
+
+Reject any palette where the primary fails AA contrast on at least one background.
+
+## Step 3: Present + pick
+
+AskUserQuestion (priority: critical):
+- header: "Palette"
+- question: "Three candidate palettes proposed. Each shows primary, secondary, accent, neutral scale."
+- options:
+  - "Palette A: [name + 3 swatches in description]"
+  - "Palette B: [name + 3 swatches]"
+  - "Palette C: [name + 3 swatches]"
+  - "Show me more options"
+  - "I'll provide my own hex codes"
+
+If "Show me more": generate 3 new candidates, re-present.
+If "I'll provide my own": freeform input - primary, secondary, accent. Auto-derive variants + neutral scale.
+
+## Step 4: Write to BRAND.md
+
+Append the selected palette to BRAND.md `## Colors` section (template at `templates/reference-files/brand.md`).
+
+Include:
+- All hex values.
+- WCAG contrast check results.
+- One-paragraph rationale: why this palette fits the positioning + manifesto.
+
+## Step 5: Save to .taketomarket/brand/colors.json
+
+Also save as JSON for landing/pSEO consumption:
+
+```json
+{
+  "primary": { "DEFAULT": "#0EA5E9", "hover": "#0284C7", "active": "#075985" },
+  "secondary": { "DEFAULT": "#7C3AED" },
+  "accent": { "DEFAULT": "#F59E0B" },
+  "neutral": { "50": "#FAFAFA", "100": "#F4F4F5", "900": "#18181B" },
+  "semantic": { "success": "#22C55E", "warning": "#F59E0B", "error": "#EF4444", "info": "#3B82F6" }
+}
+```
+
+## Step 6: Confirm
+
+AskUserQuestion (priority: critical):
+- "Colors saved to BRAND.md and .taketomarket/brand/colors.json. Confirm or revise?"
+- "Confirm" / "Revise"
+
+If revise: go back to Step 3.

package/workflows/setup/init-logo.md

@@ -0,0 +1,113 @@
+# Init Sub-Workflow: Logo Generation
+
+**Purpose:** Generate brand logo (SVG primary + PNG raster) with vision-based self-review loop.
+
+**Called by:** `workflows/setup/init.md` after brand colors.
+
+**Required reading:**
+- `${CLAUDE_PLUGIN_ROOT}/references/logo-design-principles.md`
+- `${CLAUDE_PLUGIN_ROOT}/references/codex-image-gen-research.md`
+
+---
+
+## Step 1: Choose logo type
+
+AskUserQuestion (priority: critical):
+- "What logo type fits your product?"
+- options:
+  - "Wordmark" - brand name in distinctive typography (recommended for most)
+  - "Combination mark" - wordmark + small symbol
+  - "Lettermark" - initials only (works for long names)
+  - "Symbol only" - abstract mark (only if you have brand equity)
+  - "Help me decide" - show rationale per type
+
+If "Help me decide": show the principles from references/logo-design-principles.md, then re-ask.
+
+## Step 2: Gather inspiration constraints
+
+Freeform (non-critical, defaults to "neutral"):
+- "Any logos you like as reference points? (e.g., Stripe, Linear, Anthropic)"
+- "Any motifs to avoid?" (Pre-fill defaults from logo-design-principles.md: no lightbulbs, gears, brains, rockets, 3-circle clusters.)
+
+## Step 3: Generate Round 1 SVG
+
+Generate 3 SVG candidates based on:
+- Logo type (Step 1).
+- Brand colors from BRAND.md.
+- Voice archetype (cool/calm/serif vs bold/sharp/sans-serif).
+- Constraints from Step 2.
+
+Write each candidate to `.taketomarket/brand/round-1/candidate-{a,b,c}.svg`.
+
+## Step 4: Render to PNG
+
+For each candidate, render to PNG at 256x256 for vision review:
+
+```bash
+node ${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs svg-render .taketomarket/brand/round-1/candidate-a.svg .taketomarket/brand/round-1/candidate-a.png
+```
+
+If `svg-render` returns `none` (no renderer installed): prompt user to install rsvg-convert:
+```
+brew install librsvg
+```
+(or apt, or chocolatey on Windows). Wait. Retry.
+
+If on Codex with native image-gen path (per codex-image-gen-research.md): use that.
+
+## Step 5: Vision self-review
+
+For each candidate PNG:
+1. Read the image file via the Read tool (multimodal load).
+2. Evaluate against the checklist in references/logo-design-principles.md `## Vision-review checklist`:
+   - Legibility at small size.
+   - Composition balance.
+   - Color matches palette.
+   - Originality vs cliche.
+3. Score each candidate 1-10 per dimension.
+4. Pick the best 2 candidates. Discard the rest.
+
+## Step 6: Iterate
+
+For each of the top 2 candidates, propose 2 modifications that would address the lowest-scoring dimension.
+
+Generate Round 2: 4 modified SVGs (2 per top candidate). Write to `.taketomarket/brand/round-2/`.
+
+Render to PNG. Re-review.
+
+Pick the best.
+
+## Step 7: User picks
+
+Show user the final 2-3 candidates (PNG paths). AskUserQuestion (priority: critical):
+- "Which logo do you want? You can also ask for another round."
+- options: ["A", "B", "C", "Show me Round 3", "I'll provide my own SVG"]
+
+If "Show me Round 3": iterate one more time (max 3 rounds total per session).
+If "I'll provide my own": prompt for SVG paste or file path.
+
+## Step 8: Generate full asset set
+
+From the selected SVG, generate:
+- `.taketomarket/brand/logo.svg` (primary)
+- `.taketomarket/brand/logo-mark.svg` (if combination mark; else copy)
+- `.taketomarket/brand/logo-wordmark.svg` (if combination mark; else copy)
+- `.taketomarket/brand/logo-mono-light.svg` (black version)
+- `.taketomarket/brand/logo-mono-dark.svg` (white version)
+- `.taketomarket/brand/logo-favicon.svg` (simplified for 32x32)
+- `.taketomarket/brand/logo@1x.png` (PNG via svg-render)
+- `.taketomarket/brand/logo@2x.png` (2x PNG)
+
+## Step 9: Append to BRAND.md
+
+Fill in the `## Logo` section of BRAND.md (template at templates/reference-files/brand.md):
+- File paths.
+- Type.
+- Rationale (3-4 sentences).
+- Vision-review history (which rounds, what was critiqued, what was iterated).
+
+## Step 10: Confirm
+
+AskUserQuestion (priority: critical):
+- "Logo saved to .taketomarket/brand/. BRAND.md updated. Confirm or restart?"
+- "Confirm" / "Start over"

package/workflows/setup/init-product-dna.md

@@ -0,0 +1,83 @@
+# Init Sub-Workflow: PRODUCT-DNA generation
+
+**Purpose:** Generate `.taketomarket/PRODUCT-DNA.md` combining a codebase-derived spec with a manifesto interview.
+
+**Called by:** `workflows/setup/init.md` after positioning + brand + ICP sections.
+
+---
+
+## Step 1: Codebase scan
+
+Run:
+
+```bash
+node ${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs scan-codebase --raw > /tmp/ttm-scan.json
+```
+
+Parse the JSON into variables `scan.stack`, `scan.monorepo`, `scan.featureCandidates`.
+
+## Step 2: Confirm feature areas with user
+
+Display the auto-detected feature candidates. Use AskUserQuestion (multiSelect: true, priority: critical):
+- question: "These directories look like feature areas. Which ones are real features (vs. infrastructure)?"
+- options: one per detected dir, plus "Other"
+
+User-selected features become the `### Feature areas` list. "Other" prompts a follow-up freeform.
+
+## Step 3: Confirm tech stack
+
+Print detected stack. Ask user (priority: critical):
+- question: "Detected stack: [list]. Add anything missing?"
+- options: ["Looks complete", "Add more"]
+
+If "Add more": freeform input.
+
+## Step 4: JTBD interview
+
+Freeform questions (priority: critical):
+1. "In one sentence: when your customer hires your product, what's the ONE job they're trying to get done?"
+2. "What are 1-2 secondary jobs the same customer also uses your product for?"
+
+## Step 5: Stage
+
+AskUserQuestion (priority: critical):
+- options: Pre-MVP, MVP, Beta, GA, Mature.
+
+## Step 6: Manifesto - Beliefs
+
+Freeform (priority: critical):
+"Give me 3 to 5 things you believe about your space that most other people don't. These are your beliefs that drive product decisions. Be opinionated."
+
+Validate: minimum 3, max 5. If user gives generic "we care about quality" beliefs, push back: "Be more specific. What do most companies in your space do that you think is wrong?"
+
+## Step 7: Manifesto - Anti-status-quo
+
+Freeform (priority: critical):
+"What 1-3 things in your space are you AGAINST? What conventional wisdom are you rejecting?"
+
+## Step 8: Manifesto - Worldview
+
+Freeform (priority: critical):
+"In 2-3 paragraphs, tell me the story of why this product exists. Not marketing copy - actual motivation. Read like a founder's letter."
+
+Validate: minimum 80 words. Reject if user gives marketing buzz.
+
+## Step 9: Founding-team voice (optional)
+
+Non-critical. AskUserQuestion:
+- "Do you want to capture an authorial voice sample? (Optional, makes content more on-brand later.)"
+- "Yes, paste samples now" / "Skip"
+
+If yes: freeform "Paste 2-3 example sentences that capture how you (or a co-founder) personally write."
+
+## Step 10: Generate PRODUCT-DNA.md
+
+Read `templates/reference-files/product-dna.md`. Fill in all `[bracketed placeholders]` with collected data. Write to `.taketomarket/PRODUCT-DNA.md`.
+
+## Step 11: Confirm
+
+Display the generated file path + ask user to review. AskUserQuestion (priority: critical):
+- "PRODUCT-DNA.md written to .taketomarket/PRODUCT-DNA.md. Review now?"
+- "Open for review" / "Looks good, continue"
+
+If "Open for review": print the file contents. Then ask if any edits needed.

package/workflows/setup/init-questions.md

@@ -8,6 +8,18 @@ The workflow orchestrates the sequence; this file provides the question content.
 
 ---
 
+## Priority convention (v2.3.0)
+
+Every question is tagged `priority: critical` or `priority: non-critical`.
+
+When `.taketomarket/CONFIG.md` has `yolo: true`:
+- `critical` questions are ALWAYS asked.
+- `non-critical` questions are skipped and answered with the documented `default:` value.
+
+A question becomes critical if its answer feeds the meta-gate wall (positioning drift, must-not-say, banned words, ICP boundary) OR the manifesto/identity foundation.
+
+---
+
 ## Section 1: Product and Positioning
 
 ### Structured Questions (AskUserQuestion)
@@ -15,6 +27,8 @@ The workflow orchestrates the sequence; this file provides the question content.
 **Product Category**
 - header: "Category"
 - question: "What category does your product compete in?"
+- priority: critical
+- default: null
 - multiSelect: false
 - options:
   - label: "SaaS / Software"
@@ -30,11 +44,30 @@ The workflow orchestrates the sequence; this file provides the question content.
 
 ### Freeform Questions
 
-1. "Tell me about your product or service. What does it do, and who is it for?"
-2. "What's the ONE thing your product does that competitors don't? Not a general advantage -- a specific capability or mechanism."
-3. "Give me 3 proof points -- specific numbers, case studies, or benchmarks that back up your differentiator. Each needs a source."
-4. "What terms or phrases should we NEVER use in our marketing? Give a reason for each."
-5. "Who are you positioning against? Not just competitors -- what alternatives does your target audience use today?"
+1. **Product description**
+   - question: "Tell me about your product or service. What does it do, and who is it for?"
+   - priority: critical
+   - default: null
+
+2. **Primary differentiator**
+   - question: "What's the ONE thing your product does that competitors don't? Not a general advantage -- a specific capability or mechanism."
+   - priority: critical
+   - default: null
+
+3. **Proof points**
+   - question: "Give me 3 proof points -- specific numbers, case studies, or benchmarks that back up your differentiator. Each needs a source."
+   - priority: critical
+   - default: null
+
+4. **Must-not-say terms**
+   - question: "What terms or phrases should we NEVER use in our marketing? Give a reason for each."
+   - priority: critical
+   - default: null
+
+5. **Competitive frame**
+   - question: "Who are you positioning against? Not just competitors -- what alternatives does your target audience use today?"
+   - priority: critical
+   - default: null
 
 ### Template Fields Collected
 
@@ -49,6 +82,8 @@ positioning.md: Category, Target audience, Primary differentiator, Proof points
 **Voice Archetype**
 - header: "Voice"
 - question: "Which voice archetype best describes your brand?"
+- priority: critical
+- default: null
 - multiSelect: false
 - options:
   - label: "Authoritative Expert"
@@ -67,6 +102,8 @@ positioning.md: Category, Target audience, Primary differentiator, Proof points
 **Formality Level**
 - header: "Formality"
 - question: "How formal is your brand's communication?"
+- priority: non-critical
+- default: "Conversational"
 - multiSelect: false
 - options:
   - label: "Very formal"
@@ -82,10 +119,25 @@ positioning.md: Category, Target audience, Primary differentiator, Proof points
 
 ### Freeform Questions
 
-1. "Describe your brand's personality in 2-3 sentences. How should your content sound?"
-2. "Give me an example of a sentence that sounds exactly like your brand. Then give me one that sounds nothing like it."
-3. "What words or phrases are absolutely banned from your marketing? Why?"
-4. "How should your tone shift between blog posts, social media, email, and landing pages?"
+1. **Brand personality**
+   - question: "Describe your brand's personality in 2-3 sentences. How should your content sound?"
+   - priority: critical
+   - default: null
+
+2. **Example sentences**
+   - question: "Give me an example of a sentence that sounds exactly like your brand. Then give me one that sounds nothing like it."
+   - priority: non-critical
+   - default: null
+
+3. **Banned words**
+   - question: "What words or phrases are absolutely banned from your marketing? Why?"
+   - priority: critical
+   - default: null
+
+4. **Tone shift per channel**
+   - question: "How should your tone shift between blog posts, social media, email, and landing pages?"
+   - priority: non-critical
+   - default: "Match section 2 voice archetype across all channels"
 
 ### Template Fields Collected
 
@@ -101,12 +153,35 @@ None -- this section is entirely freeform to capture rich qualitative data.
 
 ### Freeform Questions
 
-1. "Describe your ideal customer. Include their role, company size, industry, and any geographic focus."
-2. "What is the main job your customer is trying to get done when they find your product?"
-3. "What are the top 3 pain points that drive them to look for a solution like yours? How severe and frequent is each?"
-4. "What events or situations trigger them to start looking for a solution?"
-5. "Who should we explicitly NOT target? Describe your anti-ICP and why they are a bad fit."
-6. "Share 3-5 exact phrases your customers use to describe their problems. These can come from support tickets, reviews, sales calls, or interviews."
+1. **Ideal customer description**
+   - question: "Describe your ideal customer. Include their role, company size, industry, and any geographic focus."
+   - priority: critical
+   - default: null
+
+2. **Jobs to be done**
+   - question: "What is the main job your customer is trying to get done when they find your product?"
+   - priority: critical
+   - default: null
+
+3. **Pain points**
+   - question: "What are the top 3 pain points that drive them to look for a solution like yours? How severe and frequent is each?"
+   - priority: critical
+   - default: null
+
+4. **Buying triggers**
+   - question: "What events or situations trigger them to start looking for a solution?"
+   - priority: non-critical
+   - default: null
+
+5. **Anti-ICP**
+   - question: "Who should we explicitly NOT target? Describe your anti-ICP and why they are a bad fit."
+   - priority: critical
+   - default: null
+
+6. **Customer language**
+   - question: "Share 3-5 exact phrases your customers use to describe their problems. These can come from support tickets, reviews, sales calls, or interviews."
+   - priority: non-critical
+   - default: null
 
 ### Template Fields Collected
 
@@ -121,6 +196,8 @@ icp.md: Primary segment, Demographics, Psychographics, JTBD, Pain points (severi
 **Primary Channel**
 - header: "Channel"
 - question: "What is your primary marketing channel?"
+- priority: critical
+- default: null
 - multiSelect: false
 - options:
   - label: "Organic Search / SEO"
@@ -144,10 +221,25 @@ icp.md: Primary segment, Demographics, Psychographics, JTBD, Pain points (severi
 
 ### Freeform Questions
 
-1. "List all your active marketing channels with their current performance baselines (traffic, engagement, conversion rate)."
-2. "Are there channels you tried and paused? Which ones and why?"
-3. "Are there channels you will never use? Which ones and why?"
-4. "How is your marketing budget split across channels? Approximate percentages are fine."
+1. **Active channels baselines**
+   - question: "List all your active marketing channels with their current performance baselines (traffic, engagement, conversion rate)."
+   - priority: non-critical
+   - default: null
+
+2. **Paused channels**
+   - question: "Are there channels you tried and paused? Which ones and why?"
+   - priority: non-critical
+   - default: null
+
+3. **Banned channels**
+   - question: "Are there channels you will never use? Which ones and why?"
+   - priority: non-critical
+   - default: null
+
+4. **Budget split**
+   - question: "How is your marketing budget split across channels? Approximate percentages are fine."
+   - priority: non-critical
+   - default: null
 
 ### Template Fields Collected
 
@@ -163,10 +255,25 @@ None -- competitor analysis requires nuanced freeform answers.
 
 ### Freeform Questions
 
-1. "Name your top 3 direct competitors. For each: what is their positioning, key strength, and key weakness?"
-2. "If you drew a 2x2 positioning map for your category, what would the two axes be? Where do you and your competitors fall on it?"
-3. "Estimate share of voice: who dominates the conversation in your space? On which channels?"
-4. "What content do your competitors publish? Which formats and channels do they focus on, and what seems to work for them?"
+1. **Top 3 competitors**
+   - question: "Name your top 3 direct competitors. For each: what is their positioning, key strength, and key weakness?"
+   - priority: critical
+   - default: null
+
+2. **2x2 positioning map**
+   - question: "If you drew a 2x2 positioning map for your category, what would the two axes be? Where do you and your competitors fall on it?"
+   - priority: non-critical
+   - default: null
+
+3. **Share of voice**
+   - question: "Estimate share of voice: who dominates the conversation in your space? On which channels?"
+   - priority: non-critical
+   - default: null
+
+4. **Competitor content**
+   - question: "What content do your competitors publish? Which formats and channels do they focus on, and what seems to work for them?"
+   - priority: non-critical
+   - default: null
 
 ### Template Fields Collected
 
@@ -181,6 +288,8 @@ competitors.md: Direct competitors (positioning, strength, weakness), Positionin
 **Attribution Model**
 - header: "Attribution"
 - question: "Which attribution model do you use (or want to use)?"
+- priority: non-critical
+- default: "Last-touch"
 - multiSelect: false
 - options:
   - label: "Last-touch"
@@ -198,13 +307,40 @@ competitors.md: Direct competitors (positioning, strength, weakness), Positionin
 
 ### Freeform Questions
 
-1. "What is your primary outcome metric for marketing? (e.g., qualified pipeline, revenue, signups). What is your target?"
-2. "What secondary metrics do you track? What leading indicators help you predict outcomes?"
-3. "What are your current baselines for key metrics? (Include metric name, current value, and date measured.)"
-4. "What is your theme or key initiative for this quarter?"
-5. "Do you have any upcoming launches or campaigns already planned? Dates and descriptions."
-6. "What is your content publishing cadence per channel? (e.g., blog 2x/week, email weekly)"
-7. "Are there any blackout dates -- holidays, company events, industry events where you should not publish?"
+1. **Primary outcome metric**
+   - question: "What is your primary outcome metric for marketing? (e.g., qualified pipeline, revenue, signups). What is your target?"
+   - priority: critical
+   - default: null
+
+2. **Secondary metrics**
+   - question: "What secondary metrics do you track? What leading indicators help you predict outcomes?"
+   - priority: non-critical
+   - default: null
+
+3. **Current baselines**
+   - question: "What are your current baselines for key metrics? (Include metric name, current value, and date measured.)"
+   - priority: non-critical
+   - default: null
+
+4. **Quarterly theme**
+   - question: "What is your theme or key initiative for this quarter?"
+   - priority: non-critical
+   - default: null
+
+5. **Upcoming launches**
+   - question: "Do you have any upcoming launches or campaigns already planned? Dates and descriptions."
+   - priority: non-critical
+   - default: null
+
+6. **Publishing cadence**
+   - question: "What is your content publishing cadence per channel? (e.g., blog 2x/week, email weekly)"
+   - priority: non-critical
+   - default: null
+
+7. **Blackout dates**
+   - question: "Are there any blackout dates -- holidays, company events, industry events where you should not publish?"
+   - priority: non-critical
+   - default: null
 
 ### Template Fields Collected