taketomarket 2.2.0 → 2.3.0

package/workflows/lifecycle/verify.md

@@ -1,3 +1,32 @@
+## Step 0: First-run inline education
+
+Read `.taketomarket/CONFIG.md`. Parse `first_run_seen` (object) and `inline_education` (boolean, default true).
+
+If `inline_education` is false: skip this step. Else if `first_run_seen.ttm-verify` is not `true`, print the explainer below verbatim, then mark this skill as seen:
+
+```bash
+node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run mark ttm-verify
+```
+
+Use this exact check (bash) to decide whether to print: `node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run check ttm-verify --raw` -- the JSON `seen` field is `true` once the explainer has run before.
+
+### Explainer for `/ttm-verify`
+
+`/ttm-verify` runs every produced asset through the quality-gate wall:
+positioning invariant, factual accuracy, brand-voice match, channel-format
+compliance, and outcome-metric instrumentation. Failures are written as
+structured findings the `/ttm-fix` skill can act on; passes get marked
+ready-to-ship.
+
+Why it matters: in marketing, "looks good" is the bug. Without an automated
+gate wall, you ship assets that subtly contradict your positioning and only
+discover it weeks later in analytics. Verify is the marketing equivalent of
+CI: cheap to run, expensive to skip.
+
+(Canonical source: `references/inline-education-blurbs.md`. Embedded verbatim because workflows do not @-resolve files at runtime.)
+
+---
+
 <purpose>
 Verification workflow for /ttm-verify. Evaluates every produced asset against
 10 base quality gates (per D-06) with structured PASS/WARN/FAIL output and
@@ -15,7 +44,7 @@ context:fork (per LIFE-09, D-10). Tier 1 failures prompt for deviation action
 <constraints>
 ## POSITIONING.md is READ-ONLY
 
-**Do NOT modify `.marketing/POSITIONING.md` during this workflow.**
+**Do NOT modify `.taketomarket/POSITIONING.md` during this workflow.**
 
 POSITIONING.md is an architectural invariant. If you detect positioning drift:
 - In verify: use the Escalate option to launch /ttm-positioning-shift
@@ -65,33 +94,33 @@ SLUG=$(echo "$ARGUMENTS" | sed 's/--text//g' | xargs)
 If SLUG is empty, error: "Usage: /ttm-verify [campaign-slug]. Provide a campaign slug." Exit.
 
 **Load Tier 1 summaries** from all 9 reference files (lines 1 to `<!-- END_SUMMARY -->`):
-- `.marketing/POSITIONING.md`
-- `.marketing/BRAND.md`
-- `.marketing/ICP.md`
-- `.marketing/CHANNELS.md`
-- `.marketing/STATE.md` (frontmatter only)
-- `.marketing/CALENDAR.md`
-- `.marketing/COMPETITORS.md`
-- `.marketing/METRICS.md`
-- `.marketing/LEARNINGS.md`
+- `.taketomarket/POSITIONING.md`
+- `.taketomarket/BRAND.md`
+- `.taketomarket/ICP.md`
+- `.taketomarket/CHANNELS.md`
+- `.taketomarket/STATE.md` (frontmatter only)
+- `.taketomarket/CALENDAR.md`
+- `.taketomarket/COMPETITORS.md`
+- `.taketomarket/METRICS.md`
+- `.taketomarket/LEARNINGS.md`
 
 **Load Tier 2 (full content)** for gate evaluation:
-- `.marketing/POSITIONING.md` (needed for GATE-01 Positioning Drift)
-- `.marketing/BRAND.md` (needed for GATE-02 Claim Accuracy, GATE-03 Voice Drift)
-- `.marketing/ICP.md` (needed for GATE-09 ICP Fit)
-- `.marketing/COMPETITORS.md` (needed for GATE-08 Competitor Collision)
-- `.marketing/CHANNELS.md` (needed for GATE-06 UTM Hygiene)
+- `.taketomarket/POSITIONING.md` (needed for GATE-01 Positioning Drift)
+- `.taketomarket/BRAND.md` (needed for GATE-02 Claim Accuracy, GATE-03 Voice Drift)
+- `.taketomarket/ICP.md` (needed for GATE-09 ICP Fit)
+- `.taketomarket/COMPETITORS.md` (needed for GATE-08 Competitor Collision)
+- `.taketomarket/CHANNELS.md` (needed for GATE-06 UTM Hygiene)
 
 **Load campaign-specific files** (always full-load per context-loading.md rule 4):
-- `.marketing/CAMPAIGNS/${SLUG}/STATE.md`
-- `.marketing/CAMPAIGNS/${SLUG}/BRIEF.md` (needed for GATE-04, GATE-05)
+- `.taketomarket/CAMPAIGNS/${SLUG}/STATE.md`
+- `.taketomarket/CAMPAIGNS/${SLUG}/BRIEF.md` (needed for GATE-04, GATE-05)
 
 **Load MANIFEST.json:**
 ```bash
-MANIFEST_PATH=".marketing/CAMPAIGNS/${SLUG}/MANIFEST.json"
+MANIFEST_PATH=".taketomarket/CAMPAIGNS/${SLUG}/MANIFEST.json"
 ```
 
-Read `.marketing/CAMPAIGNS/${SLUG}/MANIFEST.json`. If the file does not exist, error:
+Read `.taketomarket/CAMPAIGNS/${SLUG}/MANIFEST.json`. If the file does not exist, error:
 "No production manifest found for campaign '${SLUG}'. Run /ttm-produce first."
 Exit.
 
@@ -140,7 +169,7 @@ for each derivative in manifest.derivatives:
     ASSETS.push({ name: derivative.name, file: derivative.file, type: derivative.type })
 ```
 
-For each asset, read the file from `.marketing/CAMPAIGNS/${SLUG}/${asset.file}`.
+For each asset, read the file from `.taketomarket/CAMPAIGNS/${SLUG}/${asset.file}`.
 
 If any asset file is missing from disk:
 - Display warning: "Asset file not found: ${asset.file} -- skipping this asset"
@@ -237,7 +266,7 @@ Load detailed evaluation instructions:
    node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" campaign list --raw
    ```
 2. Include the current campaign (${SLUG}) in the evaluation even if not yet in "active" list
-3. Read `.marketing/CALENDAR.md` for quarterly theme and launch dates
+3. Read `.taketomarket/CALENDAR.md` for quarterly theme and launch dates
 4. Evaluate each meta-gate per the criteria in meta-gate-evaluation.md:
    - META-01: Portfolio Balance (funnel stage + channel diversity)
    - META-02: Calendar Collision (launch date overlap + audience collision)
@@ -411,7 +440,7 @@ from Step 6.
 
 ## Step 8: Write Verification Report
 
-Write VERIFICATION.md to `.marketing/CAMPAIGNS/${SLUG}/VERIFICATION.md`.
+Write VERIFICATION.md to `.taketomarket/CAMPAIGNS/${SLUG}/VERIFICATION.md`.
 
 Use the templates/verification-report.md format. Include:
 - YAML frontmatter: campaign slug, run number, date, total assets, overall result
@@ -480,8 +509,8 @@ Assets verified: ${ASSET_COUNT}
 Tier 1 failures: [count] ([count] corrected, [count] accepted, [count] escalated)
 Tier 2 advisories: [count]
 
-Report: .marketing/CAMPAIGNS/${SLUG}/VERIFICATION.md
-Deviations: .marketing/CAMPAIGNS/${SLUG}/DEVIATIONS.md
+Report: .taketomarket/CAMPAIGNS/${SLUG}/VERIFICATION.md
+Deviations: .taketomarket/CAMPAIGNS/${SLUG}/DEVIATIONS.md
 
 Next: Run /ttm-review ${SLUG} to conduct human review
 ```
@@ -502,6 +531,23 @@ Next: Run /ttm-review ${SLUG} to conduct human review
 </success_criteria>
 
 <output>
-- `.marketing/CAMPAIGNS/${SLUG}/VERIFICATION.md` (verification report -- overwritten per run)
-- `.marketing/CAMPAIGNS/${SLUG}/DEVIATIONS.md` (deviation log -- append-only, created on first Accept+log)
+- `.taketomarket/CAMPAIGNS/${SLUG}/VERIFICATION.md` (verification report -- overwritten per run)
+- `.taketomarket/CAMPAIGNS/${SLUG}/DEVIATIONS.md` (deviation log -- append-only, created on first Accept+log)
 </output>
+
+---
+
+## Step: Landing/pSEO verify gates (conditional)
+
+If any asset being verified is a landing-page or pSEO asset (detect by path under `landing_path` config):
+
+Read and follow `${CLAUDE_PLUGIN_ROOT}/workflows/site/quality-gates.md`. Run gates 3 (performance budget) and 4 (mobile responsiveness) against the deployed URL recorded at `last_deploy_url` in CONFIG.md.
+
+For v2.3.0 P4 this gate is SOFT: Playwright MCP integration ships in P5. Until then, document the budgets in the verification report and prompt the user to record manual Lighthouse + screenshot results.
+
+## What if this doesn't fit?
+
+Looks like /ttm-verify can't do that yet.
+
+- Want a new skill? /ttm-request-skill
+- Existing skill needs work? /ttm-improve-skill

package/workflows/reference-mgmt/brand-refresh.md

@@ -1,3 +1,33 @@
+## Step 0: First-run inline education
+
+Read `.taketomarket/CONFIG.md`. Parse `first_run_seen` (object) and `inline_education` (boolean, default true).
+
+If `inline_education` is false: skip this step. Else if `first_run_seen.ttm-brand-refresh` is not `true`, print the explainer below verbatim, then mark this skill as seen:
+
+```bash
+node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run mark ttm-brand-refresh
+```
+
+Use this exact check (bash) to decide whether to print: `node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run check ttm-brand-refresh --raw` -- the JSON `seen` field is `true` once the explainer has run before.
+
+### Explainer for `/ttm-brand-refresh`
+
+`/ttm-brand-refresh` updates `.taketomarket/BRAND.md`, the brand colors,
+and the logo set. It re-asks the brand questions from init, regenerates
+the color tokens, and either regenerates the logo or imports a new one
+you supply. Existing campaigns get flagged for re-verification on brand
+gates only.
+
+Why it matters: brand and positioning are different invariants. You can
+refresh brand (palette, logo, voice tweaks) without a full positioning
+shift, and this skill keeps that boundary clean. Use it for visual
+refreshes and voice retunes; use positioning-shift for what you're
+actually saying.
+
+(Canonical source: `references/inline-education-blurbs.md`. Embedded verbatim because workflows do not @-resolve files at runtime.)
+
+---
+
 <purpose>
 Update BRAND.md with new proof points, deprecate expired ones, and refresh voice
 guidelines. Validates all changes against POSITIONING.md invariant before writing.
@@ -12,7 +42,7 @@ Single-pass workflow per D-06.
 <constraints>
 ## POSITIONING.md is READ-ONLY
 
-**Do NOT modify `.marketing/POSITIONING.md` during this workflow.**
+**Do NOT modify `.taketomarket/POSITIONING.md` during this workflow.**
 
 POSITIONING.md is an architectural invariant. If you detect positioning drift:
 - Flag the issue and recommend running /ttm-positioning-check
@@ -46,20 +76,20 @@ takeToMarket > LOADING CONTEXT
 ```
 
 **Load Tier 1 summaries** from all 9 reference files (lines 1 to `<!-- END_SUMMARY -->`):
-- `.marketing/POSITIONING.md`
-- `.marketing/BRAND.md`
-- `.marketing/ICP.md`
-- `.marketing/CHANNELS.md`
-- `.marketing/STATE.md` (frontmatter only)
-- `.marketing/CALENDAR.md`
-- `.marketing/COMPETITORS.md`
-- `.marketing/METRICS.md`
-- `.marketing/LEARNINGS.md`
+- `.taketomarket/POSITIONING.md`
+- `.taketomarket/BRAND.md`
+- `.taketomarket/ICP.md`
+- `.taketomarket/CHANNELS.md`
+- `.taketomarket/STATE.md` (frontmatter only)
+- `.taketomarket/CALENDAR.md`
+- `.taketomarket/COMPETITORS.md`
+- `.taketomarket/METRICS.md`
+- `.taketomarket/LEARNINGS.md`
 
 **Load Tier 2 (full content)** for the file being refreshed:
-- `.marketing/BRAND.md`
+- `.taketomarket/BRAND.md`
 
-If `.marketing/BRAND.md` does not exist, error:
+If `.taketomarket/BRAND.md` does not exist, error:
 "BRAND.md not found. Run /ttm-init first to set up your marketing system."
 Exit.
 
@@ -144,7 +174,7 @@ Ask user to revise the conflicting item or skip it.
 
 ## Step 4: Write Updated BRAND.md
 
-Apply validated changes to `.marketing/BRAND.md`:
+Apply validated changes to `.taketomarket/BRAND.md`:
 
 - **Deprecated proof points:** Mark with `[DEPRECATED: YYYY-MM-DD, reason]` suffix in
   the Claim column. Do NOT delete rows -- preserve history.
@@ -191,3 +221,10 @@ Next: Run /ttm-positioning-check to verify alignment across recent assets
 - [ ] Summary markers (<!-- _SUMMARY --> / <!-- END_SUMMARY -->) preserved
 - [ ] Completion banner displayed with changed sections
 </success_criteria>
+
+## What if this doesn't fit?
+
+Looks like /ttm-brand-refresh can't do that yet.
+
+- Want a new skill? /ttm-request-skill
+- Existing skill needs work? /ttm-improve-skill

package/workflows/reference-mgmt/competitor-scan.md

@@ -1,3 +1,32 @@
+## Step 0: First-run inline education
+
+Read `.taketomarket/CONFIG.md`. Parse `first_run_seen` (object) and `inline_education` (boolean, default true).
+
+If `inline_education` is false: skip this step. Else if `first_run_seen.ttm-competitor-scan` is not `true`, print the explainer below verbatim, then mark this skill as seen:
+
+```bash
+node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run mark ttm-competitor-scan
+```
+
+Use this exact check (bash) to decide whether to print: `node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run check ttm-competitor-scan --raw` -- the JSON `seen` field is `true` once the explainer has run before.
+
+### Explainer for `/ttm-competitor-scan`
+
+`/ttm-competitor-scan` surveys your declared competitors' positioning,
+recent campaigns, and channel mix, then writes a structured comparison
+into `.taketomarket/COMPETITORS.md`. Discover and brief consume this to
+avoid sounding identical to whoever you're against.
+
+Why it matters: differentiation is a verifiable property only if you
+have an explicit competitor reference. Without one, your assets drift
+toward the category mean because that's what the model has seen most.
+Run this periodically -- competitor positioning is the input that
+goes stalest fastest.
+
+(Canonical source: `references/inline-education-blurbs.md`. Embedded verbatim because workflows do not @-resolve files at runtime.)
+
+---
+
 <purpose>
 On-demand competitor analysis that updates COMPETITORS.md with new intelligence.
 Detects WebSearch/WebFetch MCP tools for automated research; falls back to manual
@@ -13,7 +42,7 @@ differentiation gaps and opportunities. Single-pass workflow per D-06 and D-09.
 <constraints>
 ## POSITIONING.md is READ-ONLY
 
-**Do NOT modify `.marketing/POSITIONING.md` during this workflow.**
+**Do NOT modify `.taketomarket/POSITIONING.md` during this workflow.**
 
 POSITIONING.md is an architectural invariant. If you detect positioning drift:
 - Flag the issue and recommend running /ttm-positioning-check
@@ -47,21 +76,21 @@ takeToMarket > LOADING CONTEXT
 ```
 
 **Load Tier 1 summaries** from all 9 reference files (lines 1 to `<!-- END_SUMMARY -->`):
-- `.marketing/POSITIONING.md`
-- `.marketing/BRAND.md`
-- `.marketing/ICP.md`
-- `.marketing/CHANNELS.md`
-- `.marketing/STATE.md` (frontmatter only)
-- `.marketing/CALENDAR.md`
-- `.marketing/COMPETITORS.md`
-- `.marketing/METRICS.md`
-- `.marketing/LEARNINGS.md`
+- `.taketomarket/POSITIONING.md`
+- `.taketomarket/BRAND.md`
+- `.taketomarket/ICP.md`
+- `.taketomarket/CHANNELS.md`
+- `.taketomarket/STATE.md` (frontmatter only)
+- `.taketomarket/CALENDAR.md`
+- `.taketomarket/COMPETITORS.md`
+- `.taketomarket/METRICS.md`
+- `.taketomarket/LEARNINGS.md`
 
 **Load Tier 2 (full content)** for analysis:
-- `.marketing/COMPETITORS.md`
-- `.marketing/POSITIONING.md`
+- `.taketomarket/COMPETITORS.md`
+- `.taketomarket/POSITIONING.md`
 
-If `.marketing/COMPETITORS.md` does not exist, error:
+If `.taketomarket/COMPETITORS.md` does not exist, error:
 "COMPETITORS.md not found. Run /ttm-init first to set up your marketing system."
 Exit.
 
@@ -180,7 +209,7 @@ Validate all proposed updates:
 - No update contradicts POSITIONING.md differentiator or must-not-say terms
 - Gap opportunities align with our positioning scope
 
-Write updated `.marketing/COMPETITORS.md`:
+Write updated `.taketomarket/COMPETITORS.md`:
 - Update existing competitor entries with new findings (positioning, strengths, weaknesses)
 - Add new competitors with full profiles (name, positioning, strength, weakness)
 - Mark inactive competitors with `[INACTIVE: YYYY-MM-DD]` suffix in name column
@@ -207,7 +236,7 @@ Positioning overlaps detected: ${OVERLAP_COUNT}
 Research method: ${SEARCH_MODE}
 
 Next steps:
-- Review updated .marketing/COMPETITORS.md
+- Review updated .taketomarket/COMPETITORS.md
 - Run /ttm-positioning-check if overlaps concern you
 ```
 
@@ -226,3 +255,10 @@ Next steps:
 - [ ] COMPETITORS.md updated with preserved structure and summary markers
 - [ ] Completion banner displayed with scan results
 </success_criteria>
+
+## What if this doesn't fit?
+
+Looks like /ttm-competitor-scan can't do that yet.
+
+- Want a new skill? /ttm-request-skill
+- Existing skill needs work? /ttm-improve-skill

package/workflows/reference-mgmt/icp-refresh.md

@@ -1,3 +1,32 @@
+## Step 0: First-run inline education
+
+Read `.taketomarket/CONFIG.md`. Parse `first_run_seen` (object) and `inline_education` (boolean, default true).
+
+If `inline_education` is false: skip this step. Else if `first_run_seen.ttm-icp-refresh` is not `true`, print the explainer below verbatim, then mark this skill as seen:
+
+```bash
+node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run mark ttm-icp-refresh
+```
+
+Use this exact check (bash) to decide whether to print: `node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run check ttm-icp-refresh --raw` -- the JSON `seen` field is `true` once the explainer has run before.
+
+### Explainer for `/ttm-icp-refresh`
+
+`/ttm-icp-refresh` updates `.taketomarket/ICP.md` -- the Ideal Customer
+Profile reference. It asks updated questions about the audience: their
+jobs, pains, sophistication level, channels, and the exact words they
+use. The new ICP propagates to every brief written afterward.
+
+Why it matters: ICPs drift as your real customer base shifts away from
+who you thought you were selling to. If your last three campaigns
+under-performed and you can't explain why, the ICP doc is usually six
+months stale. Refresh is cheap insurance against marketing to a
+customer who no longer exists.
+
+(Canonical source: `references/inline-education-blurbs.md`. Embedded verbatim because workflows do not @-resolve files at runtime.)
+
+---
+
 <purpose>
 Update ICP.md from new customer data (calls, reviews, feedback, surveys). Validates
 all changes against POSITIONING.md target audience field before writing. Single-pass
@@ -12,7 +41,7 @@ workflow per D-06.
 <constraints>
 ## POSITIONING.md is READ-ONLY
 
-**Do NOT modify `.marketing/POSITIONING.md` during this workflow.**
+**Do NOT modify `.taketomarket/POSITIONING.md` during this workflow.**
 
 POSITIONING.md is an architectural invariant. If you detect positioning drift:
 - Flag the issue and recommend running /ttm-positioning-check
@@ -46,20 +75,20 @@ takeToMarket > LOADING CONTEXT
 ```
 
 **Load Tier 1 summaries** from all 9 reference files (lines 1 to `<!-- END_SUMMARY -->`):
-- `.marketing/POSITIONING.md`
-- `.marketing/BRAND.md`
-- `.marketing/ICP.md`
-- `.marketing/CHANNELS.md`
-- `.marketing/STATE.md` (frontmatter only)
-- `.marketing/CALENDAR.md`
-- `.marketing/COMPETITORS.md`
-- `.marketing/METRICS.md`
-- `.marketing/LEARNINGS.md`
+- `.taketomarket/POSITIONING.md`
+- `.taketomarket/BRAND.md`
+- `.taketomarket/ICP.md`
+- `.taketomarket/CHANNELS.md`
+- `.taketomarket/STATE.md` (frontmatter only)
+- `.taketomarket/CALENDAR.md`
+- `.taketomarket/COMPETITORS.md`
+- `.taketomarket/METRICS.md`
+- `.taketomarket/LEARNINGS.md`
 
 **Load Tier 2 (full content)** for the file being refreshed:
-- `.marketing/ICP.md`
+- `.taketomarket/ICP.md`
 
-If `.marketing/ICP.md` does not exist, error:
+If `.taketomarket/ICP.md` does not exist, error:
 "ICP.md not found. Run /ttm-init first to set up your marketing system."
 Exit.
 
@@ -198,3 +227,10 @@ Next: Run /ttm-positioning-check to verify alignment across recent assets
 - [ ] Summary markers (<!-- _SUMMARY --> / <!-- END_SUMMARY -->) preserved
 - [ ] Completion banner displayed with changed sections
 </success_criteria>
+
+## What if this doesn't fit?
+
+Looks like /ttm-icp-refresh can't do that yet.
+
+- Want a new skill? /ttm-request-skill
+- Existing skill needs work? /ttm-improve-skill

package/workflows/reference-mgmt/positioning-check.md

@@ -1,8 +1,36 @@
+## Step 0: First-run inline education
+
+Read `.taketomarket/CONFIG.md`. Parse `first_run_seen` (object) and `inline_education` (boolean, default true).
+
+If `inline_education` is false: skip this step. Else if `first_run_seen.ttm-positioning-check` is not `true`, print the explainer below verbatim, then mark this skill as seen:
+
+```bash
+node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run mark ttm-positioning-check
+```
+
+Use this exact check (bash) to decide whether to print: `node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" first-run check ttm-positioning-check --raw` -- the JSON `seen` field is `true` once the explainer has run before.
+
+### Explainer for `/ttm-positioning-check`
+
+`/ttm-positioning-check` audits a campaign's brief and assets against the
+positioning invariant declared in POSITIONING.md. Output is a drift report:
+which claims diverge, by how much, and whether the drift is small enough to
+correct in-place or large enough to require a positioning shift.
+
+Why it matters: positioning drift is the single most common cause of
+inconsistent marketing across a year. This skill is the linter for that --
+run it after producing if anything feels off, and absolutely run it before
+shipping a campaign that hits a new channel or audience.
+
+(Canonical source: `references/inline-education-blurbs.md`. Embedded verbatim because workflows do not @-resolve files at runtime.)
+
+---
+
 <purpose>
 Positioning drift audit workflow for /ttm-positioning-check. Samples recent assets
 across all campaigns within a configurable time window (default 30 days per D-01),
 evaluates each against GATE-01 positioning drift checks, generates a structured
-audit report, and appends the results to .marketing/DRIFT-LOG.md.
+audit report, and appends the results to .taketomarket/DRIFT-LOG.md.
 
 This workflow can be invoked manually or auto-suggested by the ship workflow
 after every 3rd campaign ships since the last audit (per D-02).
@@ -17,7 +45,7 @@ after every 3rd campaign ships since the last audit (per D-02).
 <constraints>
 ## POSITIONING.md is READ-ONLY
 
-**Do NOT modify `.marketing/POSITIONING.md` during this workflow.**
+**Do NOT modify `.taketomarket/POSITIONING.md` during this workflow.**
 
 POSITIONING.md is an architectural invariant. If you detect positioning drift:
 - In verify: use the Escalate option to launch /ttm-positioning-shift
@@ -60,20 +88,20 @@ takeToMarket > LOADING CONTEXT FOR POSITIONING AUDIT
 ```
 
 **Load Tier 1 summaries** from all 9 reference files (lines 1 to `<!-- END_SUMMARY -->`):
-- `.marketing/POSITIONING.md`
-- `.marketing/BRAND.md`
-- `.marketing/ICP.md`
-- `.marketing/CHANNELS.md`
-- `.marketing/STATE.md` (frontmatter only)
-- `.marketing/CALENDAR.md`
-- `.marketing/COMPETITORS.md`
-- `.marketing/METRICS.md`
-- `.marketing/LEARNINGS.md`
+- `.taketomarket/POSITIONING.md`
+- `.taketomarket/BRAND.md`
+- `.taketomarket/ICP.md`
+- `.taketomarket/CHANNELS.md`
+- `.taketomarket/STATE.md` (frontmatter only)
+- `.taketomarket/CALENDAR.md`
+- `.taketomarket/COMPETITORS.md`
+- `.taketomarket/METRICS.md`
+- `.taketomarket/LEARNINGS.md`
 
 **Load Tier 2 (full content)** for drift evaluation:
-- `.marketing/POSITIONING.md` (needed for all 3 GATE-01 checks)
+- `.taketomarket/POSITIONING.md` (needed for all 3 GATE-01 checks)
 
-If `.marketing/POSITIONING.md` does not exist: Error:
+If `.taketomarket/POSITIONING.md` does not exist: Error:
 "No POSITIONING.md found. Run /ttm-init first to set up your marketing workspace."
 Exit.
 
@@ -125,10 +153,10 @@ Exit.
 For each campaign in the result:
 1. Read the campaign's ASSETS/ directory:
    ```
-   Glob: .marketing/CAMPAIGNS/${SLUG}/ASSETS/*
+   Glob: .taketomarket/CAMPAIGNS/${SLUG}/ASSETS/*
    ```
 2. Collect all asset files found
-3. Also read `.marketing/CAMPAIGNS/${SLUG}/DEVIATIONS.md` if it exists
+3. Also read `.taketomarket/CAMPAIGNS/${SLUG}/DEVIATIONS.md` if it exists
    - Filter for rows where Gate = `positioning_drift` (GATE-01 deviations per D-13)
    - Store these as accepted deviations for the cross-reference section
 
@@ -238,7 +266,7 @@ These values feed into the Bleeding Analysis section of the report generated in
 
 ## Step 6: Trend Comparison
 
-Read `.marketing/DRIFT-LOG.md`. Find the most recent entry with Event = `audit`.
+Read `.taketomarket/DRIFT-LOG.md`. Find the most recent entry with Event = `audit`.
 
 **If a prior audit entry exists (per D-03):**
 1. Parse the Details column to extract the prior aggregate drift percentage
@@ -279,7 +307,7 @@ not scoped to a single campaign directory).
 
 ## Step 8: Log to DRIFT-LOG.md
 
-Append the audit results to `.marketing/DRIFT-LOG.md` via CLI:
+Append the audit results to `.taketomarket/DRIFT-LOG.md` via CLI:
 
 ```bash
 node "${CLAUDE_PLUGIN_ROOT}/bin/ttm-tools.cjs" drift-log append \
@@ -295,7 +323,7 @@ consistent formatting.
 
 Display:
 ```
-takeToMarket > AUDIT LOGGED TO .marketing/DRIFT-LOG.md
+takeToMarket > AUDIT LOGGED TO .taketomarket/DRIFT-LOG.md
 ```
 
 ---
@@ -311,7 +339,7 @@ Window: last ${WINDOW} | Assets audited: ${ASSET_COUNT}
 Aggregate drift: ${AGGREGATE_DRIFT}% ${TREND_ARROW}
 Campaigns covered: ${CAMPAIGN_COUNT}
 
-Drift logged to: .marketing/DRIFT-LOG.md
+Drift logged to: .taketomarket/DRIFT-LOG.md
 
 Next steps:
 - Run /ttm-fix [campaign-slug] to address specific FAIL results
@@ -335,5 +363,12 @@ Next steps:
 
 <output>
 - Audit report displayed to stdout (cross-campaign, no file written)
-- `.marketing/DRIFT-LOG.md` updated with audit entry via CLI
+- `.taketomarket/DRIFT-LOG.md` updated with audit entry via CLI
 </output>
+
+## What if this doesn't fit?
+
+Looks like /ttm-positioning-check can't do that yet.
+
+- Want a new skill? /ttm-request-skill
+- Existing skill needs work? /ttm-improve-skill