startup-ideation-kit 2.0.0 → 3.0.0

package/skills/startupkit/templates/niche-template.md

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+# Phase 2: Niche -- Convergence & Scoring
+
+> **Goal:** Take your raw niche ideas from Phase 1 and ruthlessly score, filter, and rank them. You will leave this phase with a Gold niche pick -- the one you're going to build around.
+>
+> **Key principle:** Niche = Person + Problem + Promise. If you can't name the person, articulate the problem, and state the promise in under 10 words, the idea isn't sharp enough yet.
+>
+> **Source frameworks:** Taki Moore 3-Question Score, Hormozi 4-Criteria Score, Premium Market Check, Low-Status Test
+
+---
+
+## 1. Structured Niche Ideas
+
+> **For each promising idea from Phase 1, force it into the Person / Problem / Promise structure.** Be specific. "Small business owners" is too vague. "Solo accountants with 50-200 clients who spend 15+ hours/week on bookkeeping" is sharp.
+
+### Idea A: [short name]
+
+- **Person:** [Who specifically? Demographics, role, situation. Can you name 3 real people you know with this problem?]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [What exactly? Why is it painful? What have they tried that failed?]
+- **Promise:** [In under 10 words, what transformation do you deliver?]
+
+### Idea B: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+### Idea C: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+### Idea D: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+### Idea E: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+---
+
+## 2. Taki Moore 3-Question Score
+
+> **A fast gut-check filter.** Rate each idea Red (R), Yellow (Y), or Green (G).
+>
+> - **Like:** "Do I genuinely like the idea of working with these people day after day?" Red = dread it, Yellow = it's fine, Green = I'd enjoy it.
+> - **Help:** "Can I actually help them? Do I have the skills or could I develop them quickly?" Red = no clue, Yellow = with effort, Green = already capable.
+> - **Pay:** "Will they happily pay at least $2,000 for this?" Red = unlikely, Yellow = maybe with convincing, Green = they'd pay more.
+>
+> **Rule of thumb:** Any idea with a Red on "Pay" is probably dead. Two Reds = definitely dead.
+
+| Idea | Like | Help | Pay | Overall |
+|------|:----:|:----:|:---:|:-------:|
+| A: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| B: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| C: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| D: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| E: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+
+**Ideas that survived (no double-Reds, no Red on Pay):** [placeholder]
+
+---
+
+## 3. Hormozi 4-Criteria Score
+
+> **A deeper market viability check.** For each surviving idea, score Red / Yellow / Green on these four criteria from Hormozi's framework.
+>
+> - **Painful:** "Is this problem painful enough that they actively seek solutions? Or is it a mild annoyance they live with?" Red = mild inconvenience, Yellow = noticeable pain, Green = keeping them up at night.
+> - **Purchasing Power:** "Does this person have money to spend on solving this? Are they a business (B2B) or a consumer (B2C)?" Red = broke segment, Yellow = has some budget, Green = money is not the obstacle.
+> - **Targetable:** "Can I find and reach these people? Are they in specific communities, job titles, industries?" Red = scattered/hidden, Yellow = findable with effort, Green = concentrated and easy to reach.
+> - **Growing:** "Is this market expanding? Are more people entering this situation over time?" Red = shrinking, Yellow = stable, Green = growing (AI trends, demographic shifts, industry changes).
+>
+> **Sweet spot:** All Green or three Green + one Yellow. Two or more Reds = move on.
+
+| Idea | Painful | Purchasing Power | Targetable | Growing | Overall |
+|------|:-------:|:----------------:|:----------:|:-------:|:-------:|
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+
+---
+
+## 4. Low-Status Business Test
+
+> **From the $1M business framework.** The best businesses often sound boring to outsiders. If your idea sounds "sexy" or "impressive" at dinner parties, that's actually a warning sign -- it means lots of people will compete with you.
+>
+> **The test:** "Tell your grandma you're doing this."
+> - If she says "Oh wow, that's so cool!" = BAD sign (too sexy, too much competition)
+> - If she says "Oh... good for you, dear" = GOOD sign (boring to outsiders, but viable)
+
+| Idea | Grandma Reaction | Pass? |
+|------|-----------------|:-----:|
+| [name] | [placeholder] | [Y/N] |
+| [name] | [placeholder] | [Y/N] |
+| [name] | [placeholder] | [Y/N] |
+
+---
+
+## 5. Premium Market Check
+
+> **From the money_online framework.** The market splits into three tiers. You want the 9% -- the premium segment. The 90% mass market is brutal (race to the bottom on price). The 1% luxury tier requires pedigree and connections.
+>
+> ```
+> 90% -- Mass market (hard mode, price-sensitive, high volume needed)
+>  9% -- Premium (sweet spot: will pay for quality, values expertise)
+>  1% -- Luxury (requires brand cachet and connections)
+> ```
+>
+> **Key question:** "Could I find a RICHER subset of this audience?"
+> *Example: "Helping students study better" (mass market) vs. "Helping Chinese parents prepare kids for US medical school admissions" (premium subset with high willingness to pay).*
+
+| Idea | Current Tier | Richer Subset? | Adjusted Idea |
+|------|:------------:|----------------|---------------|
+| [name] | [90%/9%/1%] | [placeholder] | [placeholder] |
+| [name] | [90%/9%/1%] | [placeholder] | [placeholder] |
+| [name] | [90%/9%/1%] | [placeholder] | [placeholder] |
+
+---
+
+## 6. Journaling Prompts (Tie-Breakers)
+
+> **When the scores are close, use these prompts to listen to your gut.** Write freely -- don't overthink. The right answer often feels obvious once you start writing.
+
+### The 2-Year Test
+> "Which of these could I see myself doing for 2-3 years, even if growth is slow at first?"
+
+[placeholder -- write freely]
+
+### The No-Fail Scenario
+> "If success was 100% guaranteed, which one would I choose?"
+
+[placeholder -- write freely]
+
+### The Identity Check
+> "Which one aligns with the person I want to become?"
+
+[placeholder -- write freely]
+
+### The Fear Check
+> "Which one scares me a little bit -- in a good way? That nervous excitement means there's growth there."
+
+[placeholder -- write freely]
+
+---
+
+## 7. Final Picks
+
+> **Rank your top ideas. Gold = your primary focus. Silver = strong backup. Bronze = worth revisiting later.**
+
+### Gold Niche (Primary)
+
+- **Idea:** [name]
+- **Person:** [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+- **Why this one?** [placeholder]
+
+### Silver Niche (Backup)
+
+- **Idea:** [name]
+- **Person:** [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+- **Why backup?** [placeholder]
+
+### Bronze Niche (Future)
+
+- **Idea:** [name]
+- **Person:** [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+- **Why keep it?** [placeholder]
+
+---
+
+## Score Summary Table
+
+| Idea | Taki (L/H/P) | Hormozi (P/$/T/G) | Low-Status | Premium Tier | Final Rank |
+|------|:-------------:|:------------------:|:----------:|:------------:|:----------:|
+| [name] | [G/G/G] | [G/G/G/G] | [Pass] | [9%] | Gold |
+| [name] | [G/G/Y] | [G/Y/G/G] | [Pass] | [9%] | Silver |
+| [name] | [G/Y/Y] | [Y/G/Y/G] | [Pass] | [90%] | Bronze |

package/skills/startupkit/templates/offer-template.md

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+# Phase 3: Offer -- Grand Slam Offer Builder
+
+> **Goal:** Transform your Gold niche into an irresistible offer that is so good people feel stupid saying no. You will define exactly what you sell, to whom, for how much, and why it's worth 10x the price.
+>
+> **Key principle:** "Make people an offer so good they feel stupid saying no." -- Alex Hormozi
+>
+> **Source frameworks:** Six P's (money_online), Value Equation ($100M Offers), Trim & Stack, Offer Enhancements
+
+---
+
+## 1. The Six P's Worksheet
+
+> **The Six P's give you a complete one-pager for your offer.** Fill each one with obsessive specificity. Vague answers = vague offer = no sales.
+
+### Person (Dream Client Avatar)
+
+> Who specifically are you serving? Paint a detailed picture. Where do they hang out? What do they read? What's their day like?
+
+- **Demographics:** [Age range, gender if relevant, location, income level]
+- **Role/Title:** [placeholder]
+- **Where they spend time online:** [placeholder]
+- **What they read/watch/listen to:** [placeholder]
+- **What keeps them up at night:** [placeholder]
+- **What they've already tried:** [placeholder]
+
+### Problem (The Core Pain)
+
+> What is the ONE problem you solve? Why is it urgent? What is the cost of NOT solving it?
+
+- **The problem in one sentence:** [placeholder]
+- **Why it's urgent NOW:** [placeholder]
+- **Cost of inaction (per month/year):** $[placeholder]
+- **Emotional cost:** [placeholder]
+
+### Pain (Severity Check)
+
+> Rate the pain 1-10. If it's below a 7, you might not have a painful enough problem.
+
+- **Pain level (1-10):** [placeholder]
+- **"What happens if they DON'T solve this?":** [placeholder]
+- **How long have they had this problem?:** [placeholder]
+
+### Promise (The Transformation)
+
+> In under 10 words, what specific outcome do you deliver? No caveats, no hedging. This is the headline.
+
+- **Promise:** [placeholder -- under 10 words]
+- **Before state:** [placeholder]
+- **After state:** [placeholder]
+
+### Plan (The Bridge)
+
+> 3-5 steps that take them from problem to promise. Think of it as a cliff-to-cliff bridge -- you need to show them the path across.
+
+| Step | What Happens | Outcome |
+|:----:|--------------|---------|
+| 1 | [placeholder] | [placeholder] |
+| 2 | [placeholder] | [placeholder] |
+| 3 | [placeholder] | [placeholder] |
+| 4 | [placeholder] | [placeholder] |
+| 5 | [placeholder] | [placeholder] |
+
+### Product (What They Receive)
+
+> Less is more. "A 2-hour intensive" beats "a 200-hour course" because it implies speed and density. What do they actually get?
+
+- **Format:** [1-on-1 / Group / Course / Done-for-you / Hybrid]
+- **Duration:** [placeholder]
+- **Deliverables:** [placeholder]
+- **Access method:** [placeholder]
+
+### Price
+
+> Start at $2,000+. Premium pricing filters for serious clients and funds your growth.
+
+- **Price:** $[placeholder]
+- **At this price, to hit $100K/year:** [100000 / price / 12] = [placeholder] clients per month
+- **At this price, to hit $1M/year:** [1000000 / price / 12] = [placeholder] clients per month
+- **Payment options:** [Full pay / 2-pay / 3-pay / monthly]
+
+---
+
+## 2. Value Equation Calculator
+
+> **Value = (Dream Outcome x Perceived Likelihood) / (Time Delay x Effort & Sacrifice)**
+>
+> The goal: maximize the top of the equation (bigger dream, higher confidence) and minimize the bottom (faster results, less effort for them).
+>
+> Rate each factor 1-10, then calculate.
+
+| Factor | Description | Rating (1-10) | How to Improve |
+|--------|-------------|:-------------:|----------------|
+| **Dream Outcome** | How big/life-changing is the result? | [1-10] | [placeholder] |
+| **Perceived Likelihood** | How confident are they it'll actually work? | [1-10] | [placeholder] |
+| **Time Delay** | How fast do they see results? (1=slow, 10=instant) | [1-10] | [placeholder] |
+| **Effort & Sacrifice** | How easy is it for them? (1=hard, 10=effortless) | [1-10] | [placeholder] |
+
+**Value Score:** ([Dream] x [Likelihood]) / ([Time Delay inverted] x [Effort inverted]) = [placeholder]
+
+> **Interpreting your score:**
+> - Numerator too low? Make the dream bigger or add more proof/testimonials/guarantees.
+> - Denominator too high? Speed up delivery or do more of the work FOR them.
+> - Best offers score high on ALL four: massive outcome, high confidence, fast results, low effort.
+
+---
+
+## 3. Problems & Solutions Brainstorm
+
+> **List every problem, obstacle, and objection the customer faces on their journey from "interested" to "achieved the promise."** Then brainstorm 2-3 solutions for each. Solutions can be: Do-It-Yourself (DIY), Done-With-You (DWY), or Done-For-You (DFY).
+>
+> DFY is highest value (and highest price). DIY is lowest friction (and lowest price).
+
+| # | Problem/Obstacle | Solution 1 (Type) | Solution 2 (Type) | Solution 3 (Type) |
+|---|-----------------|-------------------|-------------------|-------------------|
+| 1 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+| 2 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+| 3 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+| 4 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+| 5 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+| 6 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+| 7 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+| 8 | [placeholder] | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) | [placeholder] (DIY/DWY/DFY) |
+
+---
+
+## 4. Trim & Stack Worksheet
+
+> **Score each solution from the brainstorm above.** Keep solutions that are high-value to the customer but low-cost for you to deliver. Cut the rest. Then stack them into your offer bundle.
+>
+> - **Value to customer (1-10):** How much does this move the needle for them?
+> - **Cost to deliver (1-10):** How much time/money/energy does it cost YOU? (1=cheap, 10=expensive)
+> - **Keep?** High value + low cost = KEEP. Low value + high cost = CUT.
+
+| Solution | Value to Customer (1-10) | Cost to Deliver (1-10) | Keep / Cut | Notes |
+|----------|:------------------------:|:----------------------:|:----------:|-------|
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+| [placeholder] | [1-10] | [1-10] | [Keep/Cut] | [placeholder] |
+
+### Final Offer Stack
+
+> **Your bundled offer -- the kept solutions stacked together.**
+
+| # | Component | Delivery Method | Perceived Value |
+|---|-----------|-----------------|:---------------:|
+| 1 | [placeholder] | [placeholder] | $[placeholder] |
+| 2 | [placeholder] | [placeholder] | $[placeholder] |
+| 3 | [placeholder] | [placeholder] | $[placeholder] |
+| 4 | [placeholder] | [placeholder] | $[placeholder] |
+| 5 | [placeholder] | [placeholder] | $[placeholder] |
+| | **Total Perceived Value** | | **$[placeholder]** |
+| | **Your Price** | | **$[placeholder]** |
+
+---
+
+## 5. Enhancement Checklist
+
+> **These are the psychological levers that make a good offer irresistible.** You don't need all of them, but each one you add makes the offer harder to refuse.
+
+### Scarcity (Limited Availability)
+
+> Scarcity works because people value what's rare. Only use real scarcity -- fake scarcity destroys trust.
+
+- [ ] Limited seats per cohort? How many? [placeholder]
+- [ ] Only accepting X clients at a time? [placeholder]
+- [ ] Seasonal/cohort model (only runs quarterly)? [placeholder]
+- [ ] Other scarcity: [placeholder]
+
+### Urgency (Time Pressure)
+
+> Urgency is scarcity with a deadline. It answers: "Why should I act NOW instead of later?"
+
+- [ ] Price increases on [date]? [placeholder]
+- [ ] Bonus expires after [date/condition]? [placeholder]
+- [ ] Early-bird discount with deadline? [placeholder]
+- [ ] Other urgency: [placeholder]
+
+### Bonuses (Reasons to Say Yes NOW)
+
+> Each bonus is a mini-offer that makes the main offer more complete. The best bonuses address a specific objection or fear.
+
+| Bonus | What It Is | Objection It Addresses | Perceived Value |
+|-------|-----------|----------------------|:---------------:|
+| 1 | [placeholder] | [placeholder] | $[placeholder] |
+| 2 | [placeholder] | [placeholder] | $[placeholder] |
+| 3 | [placeholder] | [placeholder] | $[placeholder] |
+
+### Guarantees
+
+> **Pick one (or combine).** Guarantees reverse risk -- the customer has nothing to lose.
+>
+> - **Unconditional:** "Don't like it for any reason? Full refund. No questions."
+> - **Conditional:** "Do the work, follow the steps, and if you don't get [result] in [time], full refund."
+> - **Anti-guarantee:** "This is NOT for everyone. No refund. Only join if you're serious." (Works when demand exceeds supply.)
+
+- **Guarantee type:** [Unconditional / Conditional / Anti-guarantee]
+- **Exact wording:** "[placeholder]"
+- **Time window:** [placeholder]
+
+### Naming
+
+> **Formula: [Result] + [Time Period] + [Container Word]**
+> *Examples: "6-Week Revenue Accelerator Program", "90-Day Client Acquisition System", "The Profit Pipeline Intensive"*
+
+- **Offer name:** "[placeholder]"
+- **Does it communicate the result?** [Y/N]
+- **Does it imply speed?** [Y/N]
+- **Does it sound premium?** [Y/N]
+
+---
+
+## 6. Commodity Check
+
+> **The ultimate test.** If a prospect can Google your offer and find 10 similar things, you're a commodity. If they can't compare you to anything, you're in a category of one.
+
+- **Can a prospect easily compare this to competitors?** [Y/N]
+- **If yes, what makes yours different?** [placeholder]
+- **If no, congratulations -- you're selling in a category of one.**
+- **What would a prospect Google to find alternatives?** [placeholder]
+- **How many direct competitors show up?** [placeholder]
+
+---
+
+## Offer Summary
+
+> **The complete picture in one block.**
+
+| Element | Detail |
+|---------|--------|
+| **Offer Name** | "[placeholder]" |
+| **Person** | [placeholder] |
+| **Problem** | [placeholder] |
+| **Promise** | [placeholder] |
+| **Product** | [placeholder] |
+| **Price** | $[placeholder] |
+| **Guarantee** | [placeholder] |
+| **Value Equation Score** | [placeholder] |
+| **Commodity Status** | [Category of one / Differentiated / Commoditized] |

package/skills/startupkit/templates/one-pager-template.md

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+# [Business Name] -- Startup One-Pager
+
+> **Session:** [session-name]
+> **Date:** [YYYY-MM-DD]
+> **Status:** [Draft / Final]
+
+---
+
+## The Niche
+
+| Element | Detail |
+|---------|--------|
+| **Person** | [Who you serve -- specific demographics, role, situation] |
+| **Problem** | [The core pain you solve -- why it's urgent] |
+| **Promise** | [Under 10 words -- the transformation you deliver] |
+
+**Taki Score:** Like [G] / Help [G] / Pay [G]
+**Hormozi Score:** Painful [G] / Purchasing Power [G] / Targetable [G] / Growing [G]
+
+---
+
+## The Offer
+
+| Element | Detail |
+|---------|--------|
+| **Product** | [What they receive -- format, duration, deliverables] |
+| **Price** | $[placeholder] |
+| **Value Equation Score** | [placeholder] / 10 |
+| **Guarantee** | [placeholder] |
+| **Name** | "[placeholder]" |
+
+**Offer Stack:**
+
+| # | Component | Perceived Value |
+|---|-----------|:---------------:|
+| 1 | [placeholder] | $[placeholder] |
+| 2 | [placeholder] | $[placeholder] |
+| 3 | [placeholder] | $[placeholder] |
+| | **Total Perceived Value** | **$[placeholder]** |
+| | **Your Price** | **$[placeholder]** |
+
+---
+
+## Revenue Model
+
+| Metric | Value |
+|--------|-------|
+| **Target** | $[placeholder]/month from [placeholder] clients |
+| **Year 1 Projected Revenue** | $[placeholder] |
+| **LTV per Customer** | $[placeholder] |
+| **CAC Target** | $[placeholder] |
+
+**Customer Journey:**
+
+```
+[Attraction Offer]  -->  [Core Offer]  -->  [Upsell]  -->  [Continuity]
+   $[___]                  $[___]           $[___]          $[___]/mo
+```
+
+---
+
+## Validation Plan
+
+| Milestone | Target Date | Status |
+|-----------|:-----------:|:------:|
+| 10 discovery calls | [date] | [ ] |
+| 3+ "I'd pay" signals | [date] | [ ] |
+| MVP shown to 5+ people | [date] | [ ] |
+| First sale / LOI | [date] | [ ] |
+
+**First 10 calls (who):** [placeholder]
+**MVP format:** [placeholder]
+
+**Unfair Advantages:**
+
+| Advantage | Rating |
+|-----------|:------:|
+| Distribution | [Strong / Moderate / Weak] |
+| Skills | [Strong / Moderate / Weak] |
+| Timing | [Strong / Moderate / Weak] |
+| Access | [Strong / Moderate / Weak] |
+
+---
+
+## Lead Strategy
+
+| Element | Plan |
+|---------|------|
+| **Primary channel** | [placeholder] |
+| **First action this week** | [placeholder] |
+| **Nurture approach** | [placeholder] |
+| **Show rate target** | [placeholder]% |
+
+**Four Pillars Score:**
+
+| Pillar | Score |
+|--------|:-----:|
+| Availability | [placeholder]/10 |
+| Speed | [placeholder]/10 |
+| Personalization | [placeholder]/10 |
+| Volume | [placeholder]/10 |
+
+---
+
+## AI Skills Integration
+
+| Role | Skill(s) | Monthly Revenue Impact |
+|------|----------|:---------------------:|
+| **Core** | [placeholder] | $[placeholder] |
+| **Bonus** | [placeholder] | -- (included) |
+| **Upsell** | [placeholder] | $[placeholder] |
+
+**First skill to build:** [placeholder]
+
+---
+
+## Next Steps
+
+1. [placeholder -- most urgent action]
+2. [placeholder]
+3. [placeholder]
+
+---
+
+*Generated from StartupKit session: [session-name]*

package/skills/startupkit/templates/pitch-template.md

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+# Phase 10: Investor Pitch
+
+> **Session:** [session-name]
+> **Date:** [YYYY-MM-DD]
+> **Target Audience:** [VCs / Angels / Accelerator / Demo Day]
+> **Pitch Score:** [X]/80
+
+---
+
+## The 2-Sentence Description
+
+[placeholder]
+
+## Strongest Element
+
+[Traction / Team / Insight / Market] -- [why]
+
+## Pitch Ordering
+
+[Element order chosen and rationale]
+
+## Scorecard Summary
+
+| Dimension | Score |
+|-----------|:-----:|
+| Clarity | /10 |
+| Strength Sequencing | /10 |
+| Traction Honesty | /10 |
+| Insight Quality | /10 |
+| Market Sizing | /10 |
+| Business Model | /10 |
+| Team Credentials | /10 |
+| Ask Clarity | /10 |
+| **Overall** | **/80** |
+
+## Pitch Formats
+
+- `10-pitch/pitch-full.md` -- Full 10-min narrative
+- `10-pitch/pitch-5min.md` -- Compressed 5-min version
+- `10-pitch/pitch-2min.md` -- Verbal 2-min script
+- `10-pitch/pitch-1min.md` -- Elevator pitch (formal + casual)
+- `10-pitch/pitch-email.md` -- Investor cold email
+- `10-pitch/pitch-appendix.md` -- Q&A preparation
+- `10-pitch/pitch-scorecard.md` -- Detailed scoring rubric
+
+---
+
+*Generated with StartupKit Phase 10 (sk-pitch)*

package/skills/startupkit/templates/positioning-template.md

@@ -0,0 +1,51 @@
+# Phase 4: Market Positioning
+
+> **Session:** [session-name]
+> **Date:** [YYYY-MM-DD]
+> **Framework:** April Dunford 5+1
+
+---
+
+## Positioning (3-Sentence Summary)
+
+[placeholder]
+
+## Positioning Statement (Moore)
+
+For [target] who [need], [product] is a [category] that [benefit].
+Unlike [alternative], we [differentiator].
+
+## Onliness Statement (Neumeier)
+
+Our [product] is the only [category] that [differentiator].
+
+## Market Category
+
+- **Category:** [placeholder]
+- **Type:** [Head-to-head / Subcategory / Category creation]
+
+## Value Themes
+
+1. [Value theme 1]
+2. [Value theme 2]
+3. [Value theme 3]
+
+## Best-Fit Customer
+
+[placeholder -- characteristics, not demographics]
+
+## Elevator Pitch (30 seconds)
+
+[placeholder]
+
+## Full Deliverables
+
+- `04-positioning/positioning-doc.md` -- Complete positioning document
+- `04-positioning/positioning-statement.md` -- All statement formats
+- `04-positioning/competitive-alternatives.md` -- JTBD alternatives map
+- `04-positioning/market-category-analysis.md` -- Category strategy
+- `04-positioning/messaging-implications.md` -- Messaging guidelines
+
+---
+
+*Generated with StartupKit Phase 4 (sk-positioning)*