startup-ideation-kit 2.0.0 → 3.0.0

package/README.md

@@ -50,11 +50,11 @@ You don't have to follow them in order. Jump to any phase, revisit previous ones
 npx skills add mohamedameen-io/StartupKit
 ```
 
-That's it. The skills are installed into your project and ready to use.
+That's it. The skills are installed globally (`~/.claude/skills/`) and available in any Claude Code session.
 
 ### Then brainstorm
 
-1. Open Claude Code in your project directory
+1. Open Claude Code in any directory
 2. Run `/startupkit` to create a new brainstorming session
 3. Work through the phases at your own pace -- Claude guides you with questions and frameworks
 4. Each phase saves its output as a structured markdown file in `workspace/sessions/your-session/`

package/bin/cli.js

@@ -1,6 +1,7 @@
 #!/usr/bin/env node
 
 const fs = require("fs");
+const os = require("os");
 const path = require("path");
 
 const SKILLS = [
@@ -23,6 +24,7 @@ const TEMPLATES = [
   "diverge-template.md",
   "niche-template.md",
   "competitors-template.md",
+  "competitive-analysis-template.md",
   "positioning-template.md",
   "offer-template.md",
   "validation-template.md",
@@ -40,10 +42,13 @@ function printUsage() {
   startupkit - Interactive startup ideation kit for Claude Code
 
   Usage:
-    npx startupkit init       Install skills and templates into current directory
+    npx startupkit init       Install skills globally and templates locally
     npx startupkit uninstall  Remove installed skills and templates
     npx startupkit help       Show this help message
 
+  Skills and templates are installed globally (~/.claude/skills/) so they work
+  in any project. Session output is saved in the current working directory.
+
   After installing, open Claude Code and run /startupkit to begin.
   `);
 }
@@ -64,6 +69,7 @@ function copyDir(src, dest) {
 
 function init() {
   const cwd = process.cwd();
+  const home = os.homedir();
   const pkgRoot = path.resolve(__dirname, "..");
   const skillsSrc = path.join(pkgRoot, "skills");
   const templatesSrc = path.join(pkgRoot, "templates");
@@ -71,45 +77,45 @@ function init() {
   let installed = 0;
   let skipped = 0;
 
-  // Install skills
+  // Install skills globally (~/.claude/skills/)
+  const skillsDest = path.join(home, ".claude", "skills");
   for (const skill of SKILLS) {
     const src = path.join(skillsSrc, skill);
-    const dest = path.join(cwd, ".claude", "skills", skill);
+    const dest = path.join(skillsDest, skill);
     if (fs.existsSync(path.join(dest, "SKILL.md"))) {
-      console.log(`  skip  .claude/skills/${skill}/SKILL.md (already exists)`);
+      console.log(`  skip  ~/.claude/skills/${skill}/SKILL.md (already exists)`);
       skipped++;
     } else {
       copyDir(src, dest);
-      console.log(`  add   .claude/skills/${skill}/SKILL.md`);
+      console.log(`  add   ~/.claude/skills/${skill}/SKILL.md`);
       installed++;
     }
   }
 
-  // Install templates
-  const templatesDest = path.join(cwd, "workspace", "templates");
+  // Install templates into startupkit skill directory
+  const templatesDest = path.join(skillsDest, "startupkit", "templates");
   fs.mkdirSync(templatesDest, { recursive: true });
   for (const template of TEMPLATES) {
     const src = path.join(templatesSrc, template);
     const dest = path.join(templatesDest, template);
     if (fs.existsSync(dest)) {
-      console.log(`  skip  workspace/templates/${template} (already exists)`);
+      console.log(`  skip  ~/.claude/skills/startupkit/templates/${template} (already exists)`);
       skipped++;
     } else {
       fs.copyFileSync(src, dest);
-      console.log(`  add   workspace/templates/${template}`);
+      console.log(`  add   ~/.claude/skills/startupkit/templates/${template}`);
       installed++;
     }
   }
 
-  // Create sessions directory
-  const sessionsDir = path.join(cwd, "workspace", "sessions");
-  fs.mkdirSync(sessionsDir, { recursive: true });
-
   console.log(`
   Done! ${installed} files installed, ${skipped} skipped.
 
+  Skills and templates installed globally to ~/.claude/skills/.
+  Available in any Claude Code session.
+
   Next steps:
-    1. Open Claude Code in this directory
+    1. Open Claude Code in any directory
     2. Run /startupkit to create a new brainstorming session
     3. Follow the phases: /sk-diverge -> /sk-niche -> /sk-competitors -> ...
   `);
@@ -117,24 +123,25 @@ function init() {
 
 function uninstall() {
   const cwd = process.cwd();
+  const home = os.homedir();
   let removed = 0;
 
+  // Remove global skills
   for (const skill of SKILLS) {
-    const dir = path.join(cwd, ".claude", "skills", skill);
+    const dir = path.join(home, ".claude", "skills", skill);
     if (fs.existsSync(dir)) {
       fs.rmSync(dir, { recursive: true });
-      console.log(`  remove  .claude/skills/${skill}/`);
+      console.log(`  remove  ~/.claude/skills/${skill}/`);
       removed++;
     }
   }
 
-  for (const template of TEMPLATES) {
-    const file = path.join(cwd, "workspace", "templates", template);
-    if (fs.existsSync(file)) {
-      fs.unlinkSync(file);
-      console.log(`  remove  workspace/templates/${template}`);
-      removed++;
-    }
+  // Remove templates from startupkit skill directory
+  const templateDir = path.join(home, ".claude", "skills", "startupkit", "templates");
+  if (fs.existsSync(templateDir)) {
+    fs.rmSync(templateDir, { recursive: true });
+    console.log(`  remove  ~/.claude/skills/startupkit/templates/`);
+    removed++;
   }
 
   console.log(`\n  Done! ${removed} files removed.\n`);

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "startup-ideation-kit",
-  "version": "2.0.0",
+  "version": "3.0.0",
   "description": "Interactive 11-phase startup ideation kit powered by Claude Code skills. Brainstorm, score, research competitors, position, build offers, validate, model revenue, plan leads, match AI skills, pitch investors, and export -- using frameworks from $100M Offers, April Dunford, and more.",
   "bin": {
     "startupkit": "./bin/cli.js"

package/skills/sk-competitors/SKILL.md

@@ -99,6 +99,10 @@ This skill requires WebSearch for real data. If WebSearch is unavailable or deni
 
 > **Reference:** Read `references/research-principles.md` before starting any wave. It defines source quality tiers, cross-referencing rules, and how to handle data gaps.
 
+### Competitive Analysis Framework
+
+> **Reference:** Read `references/competitive-analysis-framework.md` for tier-scaled analytical dimensions that enrich competitor profiles and synthesis outputs across all research tiers. This framework adds moat assessment, strategic vulnerability mapping, and (for Deep tier) standalone competitor dossiers.
+
 ### Wave 1: Competitor Profiles + Pricing Intelligence
 
 > **Reference:** Read `references/research-wave-1-profiles-pricing.md` for agent templates.
@@ -191,17 +195,30 @@ Every deliverable file must start with a standardized header: `# {Title}: {produ
 - Key vulnerability to exploit
 - Churn signals (why their customers leave)
 
+**Standard + Deep — Strategic analysis sections in `competitors-report.md`:**
+Moat Durability Assessment table, GTM Whitespace analysis, and Strategic Vulnerability Map are added to the competitors-report. See `references/competitive-analysis-framework.md` for table formats.
+
+**Deep tier only — `workspace/sessions/{name}/03-competitors/competitor-dossiers/{competitor-name}.md`:**
+For the top 2-3 highest-threat competitors, produce a structured competitive dossier with deeper strategic intelligence. These go beyond battle cards to cover company foundation, product architecture, inferred ICP, GTM deconstruction, strategic vulnerabilities, and future trajectory. See `references/competitive-analysis-framework.md` for the 7-section dossier structure.
+
 ### Summary File
 
 After completing synthesis, generate a summary file at `workspace/sessions/{name}/03-competitors.md` containing:
 
 - **Executive Summary**: 5 sentences covering the competitive landscape
-- **Key Competitors** table: Name | Stage | Strength | Weakness | Threat Level (H/M/L)
+- **Key Competitors** table: Name | Stage | Moat | Strength | Weakness | Threat Level (H/M/L)
 - **Strategic Opportunity**: Single strongest opportunity with evidence
 - **Strategic Risk**: Single biggest risk with evidence  
 - **Pricing Landscape Summary**: Market price range, dominant value metric, pricing whitespace
 - **Full Deliverables**: Links to the files in `03-competitors/` subdirectory
 
+When research depth is Standard or Deep, also include:
+- **Moat Durability Assessment**: Table with moat type, durability, and eroding factor per competitor
+- **GTM Whitespace**: Underexploited channels and content gaps across the landscape
+
+When research depth is Deep, also include:
+- **Competitor Dossiers**: Links to `03-competitors/competitor-dossiers/` for top 2-3 threat competitors
+
 This summary file is what downstream phases (positioning, offer, pitch) will read. Keep it concise and data-dense.
 
 ### Raw Data
@@ -266,6 +283,7 @@ Read only what you need for the current phase.
 | `research-synthesis.md` | After all waves complete | ~231 | How to synthesize + battle card template |
 | `research-scaling.md` | After intake, before Phase 2 | ~80 | Complexity scoring, tier definitions, wave configurations |
 | `verification-agent.md` | After synthesis | ~85 | Verification protocol, universal + skill-specific checks |
+| `competitive-analysis-framework.md` | Before starting any wave | ~120 | Tier-scaled analytical dimensions, dossier structure, section-to-wave mapping |
 
 ---
 

package/skills/sk-competitors/references/competitive-analysis-framework.md

@@ -0,0 +1,125 @@
+# Competitive Analysis Framework
+
+Reference for applying the competitive analysis template (`templates/competitive-analysis-template.md`) across research tiers. Read this before starting research waves.
+
+## Tier-Scaled Dimensions
+
+### All Tiers (Light, Standard, Deep)
+
+Every competitor profile must include these additional dimensions beyond the standard profile fields:
+
+| Dimension | Description | Source |
+|-----------|------------|--------|
+| **Moat Type** | Primary competitive moat: network effects, switching costs, data moat, brand, scale, IP/patents, regulatory, or none | Wave 1 (A1) |
+| **Key Vulnerability** | Single biggest weakness that could be exploited | Wave 1 (A1) + Wave 2 (B1/B2) |
+| **Primary Moat Durability** | How long before the moat erodes: <1 year, 1-3 years, 3-5 years, 5+ years | Wave 3 (C2) |
+
+These fields feed into the Moat Durability Assessment table in the competitors-report during synthesis.
+
+### Standard + Deep Tiers
+
+Enhanced profile dimensions for each competitor:
+
+| Dimension | Description | Source |
+|-----------|------------|--------|
+| **Founding Narrative** | When founded, key pivots, near-death experiences, founding thesis | Wave 1 (A1) |
+| **Leadership Signals** | Founder/C-suite backgrounds, public thought leadership, influence | Wave 1 (A1) |
+| **Funding Trajectory** | All rounds, investors, rationale per round, valuation signals | Wave 1 (A1) |
+| **IP Signals** | Patents, trademarks, proprietary technology claims | Wave 1 (A1) |
+| **Inferred ICP** | Who they target based on messaging, case studies, reviews, job postings | Wave 2 (B1/B2) |
+| **GTM Whitespace** | Channels they underexploit, content gaps, partnership opportunities | Wave 3 (C1/C2) |
+| **M&A Signals** | Acquisition history, acquisition target indicators, strategic partnerships | Wave 3 (C2) |
+| **Revenue Model Evolution** | Pricing changes over time, monetization experiments | Wave 1 (A2) + Wave 3 (C2) |
+| **Customer Concentration Risk** | Reliance on specific segments or large accounts | Wave 2 (B1/B2) + Wave 3 (C2) |
+
+### Deep Tier Only
+
+Produce standalone **Competitor Dossiers** for the top 2-3 highest-threat competitors (those rated "High" in the threat assessment from Wave 1).
+
+**Competitor Selection:** After Wave 1 completes and threat levels are assigned, identify the top 2-3 "High" threat competitors for dossier treatment. If fewer than 2 are rated "High," include the highest-rated "Medium" competitors to reach 2.
+
+**Dossier Structure:**
+
+```
+# Competitive Dossier: {competitor-name}
+*Skill: sk-competitors | Generated: {date} | Depth: Deep*
+
+## 1. Company Foundation & Strategic Position
+- Founding narrative, pivots, key milestones
+- Leadership profiles and public influence
+- Funding history with rationale per round
+- IP portfolio and strategic moat assessment
+
+## 2. Product & Value Proposition Architecture
+- Product/service suite breakdown
+- Key differentiators and limitations
+- Technical architecture (what's externally observable)
+- Integration ecosystem and API strategy
+- Pricing model, psychology, and evolution
+
+## 3. Target Customer Profile (Inferred)
+- Primary and secondary customer segments
+- Firmographic, technographic, and behavioral signals
+- Pain points they address (from their messaging and case studies)
+- Customer journey touchpoints (from their website and content)
+
+## 4. Customer Voice & Market Sentiment
+- Review analysis patterns (praise themes, complaint themes)
+- Community sentiment and forum discussions
+- NPS/satisfaction signals (if publicly available)
+- Analyst report mentions and industry perception
+
+## 5. GTM Strategy & Revenue Engine
+- Sales motion (self-serve vs. sales-led vs. hybrid)
+- Primary acquisition channels and content strategy
+- Partnership and channel programs
+- Marketing positioning and messaging analysis
+
+## 6. Strategic Vulnerabilities & Risks
+- Competitive threats they face
+- Market and regulatory risks
+- Operational weaknesses (inferred from reviews, hiring, public signals)
+- Technology risks and technical debt signals
+
+## 7. Future Trajectory & Growth Signals
+- Product roadmap signals (changelogs, job postings, announcements)
+- Market expansion indicators (new geographies, segments)
+- M&A likelihood (as acquirer or target)
+- Platform/ecosystem ambitions
+
+## Red Flags
+{Critical issues that directly impact competitive strategy}
+
+## Yellow Flags
+{Concerns worth monitoring}
+
+## Data Gaps
+{What could not be determined — be explicit}
+
+## Sources
+{All sources cited with dates}
+```
+
+**Output path:** `workspace/sessions/{name}/03-competitors/competitor-dossiers/{competitor-name}.md`
+
+## Section-to-Wave Mapping
+
+| Template Section | Wave | Agents | Tier |
+|---|---|---|---|
+| I: Company Foundation & Positioning | Wave 1 | A1, A3 | Standard+ |
+| II: Value Prop & Product Deep Dive | Wave 1 + Wave 3 | A1, A2, C3 | Standard+ (Deep for full depth) |
+| III: ICP & Persona (inferred) | Wave 2 | B1, B2 | Standard+ |
+| IV: Customer Voice & Sentiment | Wave 2 | B1, B2, B3 | All (B3 Deep only) |
+| V: GTM Strategy & Revenue Engine | Wave 3 | C1, C2 | Standard+ |
+| VII: Strategic Vulnerabilities | Synthesis | — | All (basic), Standard+ (full) |
+| VIII: Future Vision & Growth | Wave 3 | C2 | Standard+ |
+
+## Synthesis Integration
+
+During synthesis, the framework adds these outputs to the competitors-report (all tiers):
+
+1. **Moat Durability Assessment** table — one row per competitor
+2. **GTM Whitespace** section — channels and content gaps across the landscape (Standard+)
+3. **Strategic Vulnerability Map** — per-competitor risk matrix (Standard+)
+
+For Deep tier, assemble the dossier files AFTER synthesis of the main deliverables. The dossiers draw from all raw files — no additional research needed.

package/skills/sk-competitors/references/research-scaling.md

@@ -69,6 +69,11 @@ The agent counts shown should reflect the actual numbers for this skill (see Wav
 
 **Total: 3 agents** (vs. 6 Standard), 2-3 search rounds per agent
 
+**Analytical Framework Additions (Light):**
+- Each competitor profile includes: moat type, key vulnerability, moat durability signal
+- Competitors-report includes condensed Moat Durability Assessment table
+- See `competitive-analysis-framework.md` for dimension definitions
+
 ### Standard (5-7 score, default)
 
 No changes to current wave structure:
@@ -76,6 +81,12 @@ No changes to current wave structure:
 - Wave 2: 2 agents (B1, B2)
 - Wave 3: 2 agents (C1, C2)
 
+**Analytical Framework Additions (Standard):**
+- Each competitor profile includes: moat type, key vulnerability, founding narrative, leadership signals, funding trajectory, IP signals, inferred ICP
+- Competitors-report includes: Moat Durability Assessment table, GTM Whitespace section, Strategic Vulnerability mapping
+- Battle cards enriched with strategic vulnerability section
+- See `competitive-analysis-framework.md` for dimension definitions
+
 **Total: 6 agents**, 3-4 search rounds per agent
 
 ### Deep (8-9 score or user override)
@@ -95,6 +106,12 @@ No changes to current wave structure:
 - C2: Strategic & Growth Signals (unchanged)
 - C3: Tech Stack & Product Analysis (NEW: analyze competitors' technology choices, API ecosystems, integration depth, and technical moats)
 
+**Analytical Framework Additions (Deep):**
+- All Standard additions apply
+- Produce standalone Competitor Dossiers for top 2-3 highest-threat competitors during synthesis
+- Dossiers follow the 7-section structure defined in `competitive-analysis-framework.md`
+- Output: `03-competitors/competitor-dossiers/{competitor-name}.md`
+
 **Total: 9 agents**, 5-6 search rounds per agent
 
 ## PROGRESS.md

package/skills/sk-competitors/references/research-synthesis.md

@@ -179,6 +179,83 @@ Based on the matrix, the clearest paths to differentiation:
 
 ---
 
+---
+
+## Strategic Analysis Framework (All Tiers)
+
+After completing the main deliverables, add these strategic analysis sections to `competitors-report.md`:
+
+### Moat Durability Assessment (All Tiers)
+
+Add this table to the competitors-report, drawing from moat data collected in Wave 1 profiles and Wave 3 strategic signals:
+
+```
+## Moat Durability Assessment
+
+| Competitor | Primary Moat | Durability | Eroding Factor | Confidence |
+|-----------|-------------|------------|----------------|------------|
+| {name} | {moat type} | {<1yr / 1-3yr / 3-5yr / 5+yr} | {what could erode it} | {H/M/L} |
+```
+
+Moat types: network effects, switching costs, data moat, brand, scale, IP/patents, regulatory, none.
+
+### GTM Whitespace (Standard + Deep)
+
+Add this section to the competitors-report, drawing from Wave 3 GTM analysis:
+
+```
+## GTM Whitespace
+
+**Underexploited channels:**
+- {channel} — {why it's open, which competitors ignore it}
+
+**Content gaps:**
+- {topic area} — {no competitor covers this well, estimated search demand}
+
+**Partnership opportunities:**
+- {partner type} — {untapped partnership that could provide distribution}
+```
+
+### Strategic Vulnerability Map (Standard + Deep)
+
+Add this section to the competitors-report:
+
+```
+## Strategic Vulnerability Map
+
+| Competitor | Vulnerability Type | Description | Exploitability | Confidence |
+|-----------|-------------------|-------------|---------------|------------|
+| {name} | {product/GTM/financial/operational/talent} | {specific vulnerability} | {H/M/L} | {H/M/L} |
+```
+
+---
+
+## Deep Tier: Competitor Dossiers
+
+When research depth is Deep, produce structured dossiers for the top 2-3 highest-threat competitors AFTER completing all other synthesis deliverables.
+
+### Assembly Protocol
+
+1. Identify top 2-3 "High" threat competitors from Wave 1 profiles
+2. Read ALL raw files in `raw/` for data on these competitors
+3. Also draw from the synthesized competitors-report, pricing-landscape, and battle cards
+4. Assemble each dossier following the 7-section structure in `competitive-analysis-framework.md`
+5. Save to `competitor-dossiers/{competitor-name}.md`
+
+### What Goes in a Dossier vs. a Battle Card
+
+| Aspect | Battle Card | Dossier |
+|--------|------------|---------|
+| **Length** | 1 page | 5-15 pages |
+| **Purpose** | Quick reference for sales/positioning | Strategic intelligence for founders making product/pricing/positioning decisions |
+| **Audience** | Anyone on the team | Founders, CRO, product leads |
+| **Update frequency** | Each research run | Quarterly deep refresh |
+| **Key question** | "How do I win against them?" | "What is their full strategic position and trajectory?" |
+
+Dossiers DO NOT replace battle cards. Both are produced for Deep-tier competitors.
+
+---
+
 ## Post-Synthesis Verification
 
 After writing all deliverables and battle cards, run the Verification Agent protocol. See `references/verification-agent.md` for the full process. The verification step checks all deliverables for unlabeled claims, internal contradictions, confidence rating consistency, and startup-competitors-specific coherence (battle card vs. report consistency, matrix vs. profiles alignment, pricing landscape vs. profiles consistency, cross-deliverable opportunity/risk traceability).

package/skills/sk-competitors/references/research-wave-1-profiles-pricing.md

@@ -81,6 +81,22 @@ For EACH competitor, build a complete profile:
 ### Threat Level: Low / Medium / High
 - {why — with evidence}
 
+#### Competitive Analysis Framework Additions
+
+**All tiers — add to every competitor profile:**
+- **Moat Type:** What is their primary competitive moat? (network effects / switching costs / data moat / brand / scale / IP-patents / regulatory / none)
+- **Key Vulnerability:** What is their single biggest exploitable weakness? (be specific — not just "small team" but "3-person engineering team with no ML expertise attempting to compete on AI features")
+
+**Standard + Deep tiers — add to every competitor profile:**
+- **Founding Narrative:** When founded, by whom, original thesis, key pivots, any near-death experiences
+- **Leadership Signals:** Founder/CEO background, public thought leadership, conference presence, advisory network
+- **Funding Trajectory:** All rounds with dates, amounts, key investors, and stated use of funds
+- **IP Signals:** Patents filed/granted, trademarks, proprietary technology claims, open-source contributions
+
+**Deep tier — add to top 3 competitors:**
+- **Technical Architecture (external signals):** Tech stack (from job postings, BuiltWith, Wappalyzer), infrastructure choices, API maturity, integration depth
+- **Integration Ecosystem:** Supported integrations, marketplace/app store presence, developer program, API documentation quality
+
 ---
 
 After all profiles:

package/skills/sk-competitors/references/research-wave-2-sentiment-mining.md

@@ -79,6 +79,16 @@ Reasons people leave this competitor:
 - {reason 2 — with evidence}
 - {reason 3 — with evidence}
 
+#### Competitive Analysis Framework Additions
+
+**Standard + Deep tiers — add to sentiment analysis:**
+- **Inferred ICP Extraction:** From competitor reviews, case studies, and testimonials, infer who their ideal customer is:
+  - What industries/segments are reviewers from?
+  - What company sizes mention them most?
+  - What job titles write reviews?
+  - What use cases are most commonly praised?
+  - Build an "inferred customer persona" for each competitor based on who actually uses and reviews their product
+
 ---
 
 After all competitors:

package/skills/sk-competitors/references/research-wave-3-gtm-signals.md

@@ -158,6 +158,22 @@ For EACH competitor:
 - **Tech bets:** {AI, mobile, API, integrations — what are they investing in?}
 - **Platform plays:** {trying to become a platform? Building ecosystem?}
 
+#### Competitive Analysis Framework Additions
+
+**All tiers — add to strategic signals:**
+- **Primary Moat Durability Signal:** Based on all evidence, how durable is each competitor's moat? (<1 year / 1-3 years / 3-5 years / 5+ years). What single factor most threatens it?
+
+**Standard + Deep tiers — add to strategic signals:**
+- **M&A Signals:** Acquisition history, strategic partnerships that suggest acquisition interest, investor profiles that suggest exit orientation
+- **Platform Ambitions:** API ecosystem growth, developer program investment, marketplace/app store plans, partner program evolution
+- **Revenue Model Evolution:** Historical pricing changes, new monetization experiments, freemium strategy shifts
+- **Customer Concentration Risk:** Evidence of reliance on specific segments, enterprise vs. SMB mix signals, geographic concentration
+
+**Deep tier — add to GTM analysis (C1):**
+- **Sales Motion Detail:** Self-serve vs. sales-led vs. PLG indicators (from job postings, pricing page design, demo request flows)
+- **Channel Saturation Score:** For each major acquisition channel, estimate competitor saturation (high/medium/low) based on ad presence, content volume, SEO footprint
+- **Partnership Ecosystem Map:** Technology partners, implementation partners, referral programs, co-marketing evidence
+
 ---
 
 After all competitors:

package/skills/sk-offer/SKILL.md

@@ -20,6 +20,7 @@ You are the offer architect. Your job is to guide the user through building a Gr
 4. Read `workspace/sessions/{name}/03-competitors.md` if it exists and extract:
    - The pricing landscape summary (market price range, value metric, whitespace)
    - Top competitor strengths for the Commodity Check
+   - If `03-competitors.md` contains a "Moat Durability Assessment" table, extract moat types for the Commodity Check — competitors with eroding moats (<1yr durability) are weaker threats to differentiate against
 5. Confirm the Gold niche (and positioning if available) with the user.
 
 ## Step 1: Six P's One-Pager

package/skills/sk-pitch/SKILL.md

@@ -49,6 +49,7 @@ Before asking questions, ask the user for their session name, then read ALL avai
 **From Phase 3 (Competitors):**
 - `workspace/sessions/{name}/03-competitors.md` -- Competitive landscape summary
 - `workspace/sessions/{name}/03-competitors/battle-cards/` -- Per-competitor battle cards (for Q&A prep)
+- If `workspace/sessions/{name}/03-competitors/competitor-dossiers/` directory exists, read the dossiers for deeper competitive framing in Q&A preparation — dossiers contain strategic vulnerabilities and future trajectory that strengthen "why us" answers
 
 **From Phase 4 (Positioning):**
 - `workspace/sessions/{name}/04-positioning.md` -- Positioning summary with elevator pitch

package/skills/sk-positioning/SKILL.md

@@ -44,6 +44,8 @@ If `03-competitors.md` exists, extract:
 - Key competitors and their strengths/weaknesses
 - Pricing landscape (market price range, value metrics, whitespace)
 - Strategic opportunities and risks
+- If `03-competitors.md` contains a "Moat Durability Assessment" section, extract moat types and durability ratings — use these to identify positioning angles that exploit competitors' eroding moats
+- If `03-competitors.md` contains a "GTM Whitespace" section, extract underexploited channels — use these to inform the positioning strategy's channel differentiation
 
 If battle cards exist, read them to seed the competitive alternatives map.
 

package/skills/startupkit/SKILL.md

@@ -26,7 +26,7 @@ You are the entry point for the Startup Ideation Kit. Your job is to manage brai
 ### Creating a new session:
 1. Ask for a session name (kebab-case, e.g., `ai-coaching-biz`)
 2. Create the folder `workspace/sessions/{name}/`
-3. Copy `workspace/templates/session-template.md` to `workspace/sessions/{name}/00-session.md`
+3. Copy the `templates/session-template.md` file (located in this skill's directory) to `workspace/sessions/{name}/00-session.md`
 4. Fill in the session name and today's date
 5. Show the progress dashboard
 

package/skills/startupkit/templates/competitors-template.md

@@ -0,0 +1,43 @@
+# Phase 3: Competitive Research
+
+> **Session:** [session-name]
+> **Date:** [YYYY-MM-DD]
+> **Research Depth:** [Light / Standard / Deep]
+> **Competitors Profiled:** [X]
+
+---
+
+## Executive Summary
+
+[5-sentence competitive landscape overview]
+
+## Key Competitors
+
+| Competitor | Stage | Strength | Weakness | Threat |
+|-----------|-------|----------|----------|--------|
+| [name] | [early/growth/mature] | [key strength] | [key weakness] | [H/M/L] |
+
+## Strategic Opportunity
+
+[Single strongest opportunity with evidence]
+
+## Strategic Risk
+
+[Single biggest risk with evidence]
+
+## Pricing Landscape Summary
+
+- **Market price range:** $[low] -- $[high]
+- **Dominant value metric:** [per seat / per usage / flat]
+- **Pricing whitespace:** [where to position]
+
+## Full Deliverables
+
+- `03-competitors/competitors-report.md` -- Full strategic report
+- `03-competitors/competitive-matrix.md` -- Feature comparison
+- `03-competitors/pricing-landscape.md` -- Pricing analysis
+- `03-competitors/battle-cards/` -- Per-competitor battle cards
+
+---
+
+*Generated with StartupKit Phase 3 (sk-competitors)*