startup-ideation-kit 2.0.0 → 2.0.1

package/skills/startupkit/templates/skills-match-template.md

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+# Phase 7: Skills -- AI Skills Matcher
+
+> **Goal:** Evaluate which of the 7 AI Skills from the skills framework fit your business. Each skill can serve as your core offer, a bonus to enhance your offer, or an upsell/add-on. This phase connects the AI tools landscape to the business you've designed.
+>
+> **Key principle:** Don't sell "AI" -- sell the outcome the AI enables. Clients pay for results (faster proposals, more content, better support), not technology.
+>
+> **Source framework:** 7 AI Skills Worth Building (skills.md)
+
+---
+
+## 1. AI Skills Scoring Table
+
+> **For each skill, evaluate:** Does this fit the niche, person, and offer I defined in Phases 2-3?
+>
+> **Fit Score:** Rate 1-10 based on how relevant this skill is to your target client's problems.
+> - 1-3 = Not relevant to my niche
+> - 4-6 = Somewhat useful, but not a core need
+> - 7-10 = Directly solves a pain point my clients have
+>
+> **Integration Type:**
+> - **Core** = This IS your main offer (or the backbone of it)
+> - **Bonus** = Included free to make your core offer more valuable
+> - **Upsell** = Sold as an add-on after the core purchase
+
+| # | Skill | What It Does | Pricing (Setup + Monthly) | Fit Score (1-10) | Integration Type |
+|---|-------|-------------|--------------------------|:----------------:|:----------------:|
+| 1 | **Brand Clone** | Creates a consistent AI voice that mirrors the client's tone across all content. Ensures brand consistency without the client writing every word. | $1-2K setup + $200/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
+| 2 | **Weekly Autopilot Report** | Generates automated weekly reports pulling data from multiple sources. Saves hours of manual data compilation and formatting. | $1.5-3K setup + $300-500/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
+| 3 | **Content Atomizer** | Takes one piece of long-form content (podcast, video, article) and breaks it into multiple platform-specific pieces. One input becomes 10+ outputs. | $2-3.5K setup + $500/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
+| 4 | **Proposal Machine** | Generates customized proposals, SOWs, and pitches from templates and client context. Cuts proposal time from hours to minutes. | $1.5-2.5K setup + $300/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
+| 5 | **Client Radar** | Monitors client health signals -- engagement drops, sentiment changes, renewal risk. Alerts you before clients churn. | $2-3.5K setup + $400/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
+| 6 | **Support Shield** | AI-powered first line of support that handles common questions, routes complex issues, and maintains a knowledge base. Reduces ticket volume by 60-80%. | $3-5K setup + $500/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
+| 7 | **Outreach Engine** | Personalized outreach at scale -- researches prospects, writes custom messages, tracks responses, and optimizes based on what works. | $2.5-4K setup + $400/mo | [1-10] | [Core / Bonus / Upsell / Skip] |
+
+---
+
+## 2. Fit Analysis (Per Skill)
+
+> **For each skill that scored 7+, answer these deeper questions.**
+
+### Brand Clone
+
+- **Why it fits:** [placeholder]
+- **Which client pain does it address?** [placeholder]
+- **How would I deliver it?** [placeholder]
+- **Revenue potential:** $[placeholder]/client
+
+### Weekly Autopilot Report
+
+- **Why it fits:** [placeholder]
+- **Which client pain does it address?** [placeholder]
+- **How would I deliver it?** [placeholder]
+- **Revenue potential:** $[placeholder]/client
+
+### Content Atomizer
+
+- **Why it fits:** [placeholder]
+- **Which client pain does it address?** [placeholder]
+- **How would I deliver it?** [placeholder]
+- **Revenue potential:** $[placeholder]/client
+
+### Proposal Machine
+
+- **Why it fits:** [placeholder]
+- **Which client pain does it address?** [placeholder]
+- **How would I deliver it?** [placeholder]
+- **Revenue potential:** $[placeholder]/client
+
+### Client Radar
+
+- **Why it fits:** [placeholder]
+- **Which client pain does it address?** [placeholder]
+- **How would I deliver it?** [placeholder]
+- **Revenue potential:** $[placeholder]/client
+
+### Support Shield
+
+- **Why it fits:** [placeholder]
+- **Which client pain does it address?** [placeholder]
+- **How would I deliver it?** [placeholder]
+- **Revenue potential:** $[placeholder]/client
+
+### Outreach Engine
+
+- **Why it fits:** [placeholder]
+- **Which client pain does it address?** [placeholder]
+- **How would I deliver it?** [placeholder]
+- **Revenue potential:** $[placeholder]/client
+
+---
+
+## 3. Integration Strategy
+
+> **How do the selected skills fit into your offer architecture from Phases 3 and 5?**
+
+### Core Offer Integration
+
+> If an AI skill IS your core offer (or a major component of it):
+
+- **Skill(s) used as core:** [placeholder]
+- **How it maps to the Six P's:**
+  - Person: [same as Phase 3]
+  - Problem it solves: [placeholder]
+  - Promise (reframed around the skill): [placeholder]
+  - Price (adjusted?): $[placeholder]
+- **Fulfillment workflow:** [placeholder -- how you actually deliver this]
+
+### Bonus Integration
+
+> If an AI skill enhances your core offer (included free):
+
+- **Skill(s) used as bonus:** [placeholder]
+- **Which objection does this bonus address?** [placeholder]
+- **Perceived value added:** $[placeholder]
+- **Cost to you to deliver:** $[placeholder]
+
+### Upsell Integration
+
+> If an AI skill is an add-on sold after the core purchase:
+
+- **Skill(s) used as upsell:** [placeholder]
+- **Upsell price:** $[placeholder]
+- **When to offer it:** [At purchase / After first success / At renewal]
+- **Expected take rate:** [placeholder]%
+
+---
+
+## 4. Revenue Impact
+
+> **How do AI skills change your money model from Phase 5?**
+
+| Metric | Without AI Skills | With AI Skills | Delta |
+|--------|:-----------------:|:--------------:|:-----:|
+| Core offer price | $[placeholder] | $[placeholder] | +$[placeholder] |
+| Monthly recurring per client | $[placeholder] | $[placeholder] | +$[placeholder] |
+| Fulfillment time per client | [placeholder] hrs | [placeholder] hrs | -[placeholder] hrs |
+| Year 1 revenue per client | $[placeholder] | $[placeholder] | +$[placeholder] |
+| Max clients you can serve | [placeholder] | [placeholder] | +[placeholder] |
+
+---
+
+## 5. Build Priority
+
+> **Which skill(s) do you build first?** Rank by impact and effort.
+
+| Priority | Skill | Why First? | Build Time Estimate | Revenue Impact |
+|:--------:|-------|-----------|:-------------------:|:--------------:|
+| 1 | [placeholder] | [placeholder] | [placeholder] | $[placeholder] |
+| 2 | [placeholder] | [placeholder] | [placeholder] | $[placeholder] |
+| 3 | [placeholder] | [placeholder] | [placeholder] | $[placeholder] |
+
+---
+
+## Summary
+
+- **Skills selected:** [placeholder]
+- **Integration types:** [Core: X, Bonus: Y, Upsell: Z]
+- **Total additional revenue per client:** $[placeholder]
+- **First skill to build:** [placeholder]
+- **Impact on money model:** [placeholder]

package/skills/startupkit/templates/validation-template.md

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+# Phase 4: Validate -- Validation Planning
+
+> **Goal:** Get your offer in front of real people before building anything. Validate with conversations, not code. You need 10 discovery calls, 3+ "I'd pay for this" signals, and ideally a first sale or letter of intent.
+>
+> **Key principle:** "No business plan survives first contact with customers." Talk to people before you build.
+>
+> **Source frameworks:** 3 Discovery Call Frames (money_online), Customer Interviews (The Mom Test), Unfair Advantages Audit ($1M business), MVP spec
+
+---
+
+## 1. Discovery Call Frame Selection
+
+> **Pick the frame that matches your current confidence level.** You can (and should) evolve through these frames as you learn more.
+
+### Frame A: Market Research
+
+> **"You're doing ME a favor -- I just want to understand the problem."**
+>
+> - Best when: You're new to the niche, exploring, no established relationship.
+> - Mindset: Curiosity, not selling. You're genuinely learning.
+> - Reference: Rob Fitzpatrick's "The Mom Test" -- never ask "Would you buy this?" Instead, ask about their actual behavior.
+> - Risk: You learn a lot but never transition to selling.
+
+- [ ] Selected this frame
+- **Why:** [placeholder]
+
+### Frame B: Free Coaching
+
+> **"I'll genuinely help you with [problem]. In exchange, give me honest feedback on my approach."**
+>
+> - Best when: You have real skills to offer and want to test your delivery.
+> - Mindset: Generosity first. Give real value. The feedback is your payment.
+> - Risk: People love free help but won't always pay for it later.
+
+- [ ] Selected this frame
+- **Why:** [placeholder]
+
+### Frame C: Sales Call
+
+> **"I'm interviewing to see if you're a fit for my program."**
+>
+> - Best when: High confidence in your offer, some social proof, clear value proposition.
+> - Mindset: You're the selector. They need to qualify for YOU.
+> - Risk: Falls flat if you don't have the confidence or proof to back the frame.
+
+- [ ] Selected this frame
+- **Why:** [placeholder]
+
+**Chosen frame:** [A / B / C]
+**Plan to evolve to next frame after:** [placeholder -- e.g., "after 5 Market Research calls"]
+
+---
+
+## 2. Outreach Script Templates
+
+> **You need conversations, not perfection.** These templates are starting points. Personalize every message. The goal: book a 15-20 minute call.
+
+### Template 1: Existing Network DM
+
+> For people you already know. Warm outreach converts 5-10x better than cold.
+
+```
+Hey [Name],
+
+I'm working on something new and your name came to mind. I'm helping
+[type of person] with [problem area] and I know you [reason they're relevant].
+
+Would you be open to a quick 15-min chat? I'm gathering perspectives
+from people who actually deal with this, and your input would be super
+valuable.
+
+No pitch, I promise -- just genuinely want to understand your experience
+with [specific problem].
+
+[Your name]
+```
+
+- **People to send this to (list 10 names):**
+  1. [placeholder]
+  2. [placeholder]
+  3. [placeholder]
+  4. [placeholder]
+  5. [placeholder]
+  6. [placeholder]
+  7. [placeholder]
+  8. [placeholder]
+  9. [placeholder]
+  10. [placeholder]
+
+### Template 2: LinkedIn Connection Request + Follow-Up
+
+> **Connection request** (300 char limit):
+
+```
+Hi [Name] -- I noticed you're [role/situation]. I'm researching how
+[type of person] handle [problem area] and would love to hear your
+perspective. Happy to share my findings too.
+```
+
+> **Follow-up after they accept** (send within 24 hours):
+
+```
+Thanks for connecting, [Name]! As mentioned, I'm looking into how
+[type of person] deal with [specific problem].
+
+Would you be open to a quick 15-min call this week? I'm talking to
+people who've actually lived this and your experience would really
+help.
+
+I can share what I'm learning from others too -- might be useful
+for your own [relevant area].
+```
+
+- **LinkedIn search criteria:** [placeholder -- job titles, industries, locations, keywords]
+- **Target:** [placeholder] connection requests this week
+
+### Template 3: Community Post
+
+> For relevant Facebook groups, Slack communities, Reddit, Discord, etc. Provide genuine value first.
+
+```
+[Engaging hook related to the community's interest]
+
+I've been digging into [problem area] for [type of person] and noticed
+some patterns that surprised me:
+
+- [Insight 1]
+- [Insight 2]
+- [Insight 3]
+
+I'm doing a small research project on this -- interviewing [number]
+people who deal with [problem] to understand what actually works vs.
+what doesn't.
+
+If you'd be willing to chat for 15 minutes, I'd love to include your
+perspective. DM me or drop a comment and I'll reach out.
+
+(I'll share the full findings with everyone who participates.)
+```
+
+- **Communities to post in:**
+  1. [placeholder -- name, platform, size]
+  2. [placeholder]
+  3. [placeholder]
+
+### Template 4: Content Idea Hooks
+
+> Posts you can publish on your own channels to attract inbound interest.
+
+| # | Hook / Title | Platform | Key Angle |
+|---|-------------|----------|-----------|
+| 1 | [placeholder] | [placeholder] | [placeholder] |
+| 2 | [placeholder] | [placeholder] | [placeholder] |
+| 3 | [placeholder] | [placeholder] | [placeholder] |
+| 4 | [placeholder] | [placeholder] | [placeholder] |
+| 5 | [placeholder] | [placeholder] | [placeholder] |
+
+---
+
+## 3. Customer Interview Question Bank
+
+> **Use these during discovery calls.** The key rules (from "The Mom Test"):
+> 1. Never ask "Would you buy this?" -- people lie to be polite.
+> 2. Ask about PAST behavior, not future intentions.
+> 3. Ask about specifics, not generalities.
+> 4. Shut up and listen. Let awkward silences work for you.
+
+### Opening (2 minutes)
+
+- "Thanks for taking the time. I'm researching [topic] and want to understand your experience. There are no wrong answers -- I'm just trying to learn."
+
+### Understanding the Problem (10 minutes)
+
+- "Walk me through your typical day/week related to [problem area]."
+- "How much time do you spend on [problem area] per week?"
+- "What's the most frustrating part?"
+- "What have you tried before to solve this? What worked? What didn't?"
+- "How much have you spent trying to solve this (time, money, energy)?"
+- "If you could wave a magic wand and fix one thing about [area], what would it be?"
+
+### Validating Willingness to Pay (5 minutes)
+
+- "Is this something you're actively looking for a solution to, or is it more of a background annoyance?"
+- "If something could [your promise], what would that be worth to you?"
+- "Have you paid for anything similar before? How much?"
+- "Would you pay $[your price] to have this solved? Why or why not?"
+
+### Closing (2 minutes)
+
+- "This has been incredibly helpful. Two quick things:"
+- "1. Is there anyone else you know who deals with this problem? I'd love to talk to them too."
+- "2. Would it be okay if I followed up with you when I have something to share?"
+
+### Notes Template (fill after each call)
+
+| Field | Notes |
+|-------|-------|
+| **Name** | [placeholder] |
+| **Date** | [placeholder] |
+| **Key pain points** | [placeholder] |
+| **What they've tried** | [placeholder] |
+| **Willingness to pay** | [placeholder] |
+| **Best quote** | "[placeholder]" |
+| **Referrals given** | [placeholder] |
+| **Follow-up action** | [placeholder] |
+
+---
+
+## 4. Unfair Advantages Audit
+
+> **An honest assessment of what you already have working in your favor.** Strong advantages mean faster validation. Weak ones tell you where to invest.
+
+| Advantage | Description | Rating | Evidence / Notes |
+|-----------|-------------|:------:|-----------------|
+| **Distribution** | Do you have an existing audience, email list, network, or partner who could promote you? | [Strong / Moderate / Weak] | [placeholder] |
+| **Skills** | Can you build/deliver this yourself, or do you need to hire? | [Strong / Moderate / Weak] | [placeholder] |
+| **Timing** | Is an AI shift, market change, or trend creating a window right now? | [Strong / Moderate / Weak] | [placeholder] |
+| **Access** | Do you know potential customers personally? Can you get warm intros? | [Strong / Moderate / Weak] | [placeholder] |
+
+### Advantage Summary
+
+- **Strongest advantage:** [placeholder]
+- **Weakest advantage:** [placeholder]
+- **Plan to strengthen weakest:** [placeholder]
+
+---
+
+## 5. MVP Spec
+
+> **Minimum Viable Product -- not a full product, just enough to prove the concept.** The goal is to test your offer with real people, not to build something polished.
+>
+> Ask yourself:
+> - "What's the minimum proof-of-concept I could build in 2 days?"
+> - "What tool/platform makes most sense?" (Lean into existing workflows.)
+> - "Who specifically will I show it to first?"
+
+- **MVP format:** [Google Doc / Notion page / Loom video / Manual service / Spreadsheet / Other]
+- **What it includes:** [placeholder]
+- **What it does NOT include (scope boundary):** [placeholder]
+- **Build time estimate:** [placeholder -- target: 1-2 days max]
+- **Tool/platform:** [placeholder]
+- **First 3 people to show it to:**
+  1. [placeholder]
+  2. [placeholder]
+  3. [placeholder]
+
+---
+
+## 6. Validation Milestones Checklist
+
+> **These are your proof points. Don't move to Phase 5 (Money Model) until you've hit at least the first three.**
+
+- [ ] **10 discovery calls completed** -- Date target: [placeholder]
+  - Calls done: [0] / 10
+- [ ] **3+ people said "I'd pay for this"** (with specific price confirmation)
+  - Count: [0] / 3
+  - Names: [placeholder]
+- [ ] **MVP shown to 5+ people** -- Date target: [placeholder]
+  - Shown to: [0] / 5
+- [ ] **First sale or letter of intent**
+  - Status: [Not yet / LOI received / Sale closed]
+  - Amount: $[placeholder]
+  - Date: [placeholder]
+
+### Validation Decision
+
+> After completing milestones, make the call:
+
+- [ ] **GREEN LIGHT** -- Strong demand signals, proceed to Phase 5
+- [ ] **YELLOW LIGHT** -- Mixed signals, pivot the offer and re-validate
+- [ ] **RED LIGHT** -- No demand, go back to Phase 2 and pick Silver niche
+
+**Decision notes:** [placeholder]