startup-ideation-kit 2.0.0 → 2.0.1

package/skills/startupkit/templates/money-model-template.md

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+# Phase 5: Money -- Money Model Builder
+
+> **Goal:** Design your complete revenue model -- not just core pricing, but the full offer ladder from attraction through continuity. Know exactly how many customers you need, at what price, to hit your income targets.
+>
+> **Key principle:** "Revenue is not a number -- it's a system." A single offer at a single price is fragile. A money model with attraction, core, upsell, and continuity offers is robust.
+>
+> **Source frameworks:** $100M Offers (pricing, commodity problem), $100M Money Model (attraction/upsell/downsell/continuity offers)
+
+---
+
+## 1. Core Pricing Math
+
+> **Start with your core offer price (from Phase 3) and work backward to the customer numbers you need.**
+
+### Your Numbers
+
+| Metric | Value |
+|--------|-------|
+| **Core offer price** | $[placeholder] |
+| **Fulfillment cost per client** | $[placeholder] |
+| **Gross margin per client** | $[placeholder] (price - fulfillment cost) |
+| **Gross margin %** | [placeholder]% |
+
+### $100K/Year Calculation
+
+| Metric | Value |
+|--------|-------|
+| Revenue needed per month | $8,334 |
+| Clients needed per month | [100000 / price / 12] = [placeholder] |
+| Clients needed per week | [monthly / 4.3] = [placeholder] |
+| Discovery calls needed (at 25% close rate) | [monthly clients x 4] = [placeholder] /month |
+
+### $1M/Year Calculation
+
+| Metric | Value |
+|--------|-------|
+| Revenue needed per month | $83,334 |
+| Clients needed per month | [1000000 / price / 12] = [placeholder] |
+| Clients needed per week | [monthly / 4.3] = [placeholder] |
+| Discovery calls needed (at 25% close rate) | [monthly clients x 4] = [placeholder] /month |
+
+### Lifetime Value (LTV)
+
+> LTV = Price x Retention Months x Gross Margin %
+
+- **Average retention (months):** [placeholder]
+- **LTV per customer:** $[placeholder]
+- **Acceptable cost to acquire a customer (CAC):** $[placeholder] (rule of thumb: LTV / 3)
+
+### Reality Check
+
+- [ ] Monthly client number feels achievable with my current resources
+- [ ] I have enough hours in the week to fulfill this many clients
+- [ ] The close rate assumption (25%) is realistic for my frame
+- [ ] If not, I need to: [raise price / improve close rate / reduce fulfillment time]
+
+---
+
+## 2. Attraction Offers Menu
+
+> **Front-end offers that get customers in the door.** These are NOT your core offer -- they're designed to start the relationship, build trust, and create a natural path to your core offer. Pick 1-2 that fit your business.
+
+### Option A: Win Your Money Back
+
+> "Spend $X on [small offer], and get $X credit toward [core offer]."
+> *The customer feels no risk because the money transfers. You get a qualified lead who has already paid.*
+
+- **Small offer:** $[placeholder] for [placeholder]
+- **Credit toward core:** $[placeholder]
+- **Fit for my business?** [Y/N] -- Why: [placeholder]
+
+### Option B: Giveaway / Lead Magnet
+
+> "Free [valuable thing] to generate leads."
+> *Works best when the free thing is genuinely useful and demonstrates your expertise.*
+
+- **What to give away:** [placeholder]
+- **Delivery method:** [PDF / Video / Tool / Template / Audit]
+- **Fit for my business?** [Y/N] -- Why: [placeholder]
+
+### Option C: Decoy Offer
+
+> "A cheaper option that makes the main offer look like a steal."
+> *Example: $500 DIY course vs. $3,000 done-with-you program. The $500 option makes $3K feel reasonable.*
+
+- **Decoy offer:** $[placeholder] for [placeholder]
+- **How it makes core offer look better:** [placeholder]
+- **Fit for my business?** [Y/N] -- Why: [placeholder]
+
+### Option D: Free Goodwill
+
+> "Give genuine value first (content, tools, audit) with no strings attached."
+> *Builds trust and reciprocity. Works especially well for service businesses.*
+
+- **What to give:** [placeholder]
+- **How to deliver:** [placeholder]
+- **Fit for my business?** [Y/N] -- Why: [placeholder]
+
+**Selected attraction offer(s):** [placeholder]
+
+---
+
+## 3. Upsell Offers Menu
+
+> **Increase revenue per customer AFTER they buy the core offer.** The best upsells feel like a natural next step, not a cash grab.
+
+### Option A: Classic Upsell
+
+> "Want to add [enhancement] for $[amount] more?"
+> *Offered immediately after core purchase. Should be a no-brainer add-on.*
+
+- **What to upsell:** [placeholder]
+- **Price:** $[placeholder]
+- **When to offer:** [At purchase / After first milestone / At renewal]
+- **Fit:** [Y/N]
+
+### Option B: Menu Upsell (Tiered Packages)
+
+> Silver / Gold / Platinum tiers. Most people pick the middle option. The top option makes the middle feel reasonable.
+
+| Tier | What's Included | Price | Target % of Buyers |
+|------|----------------|:-----:|:------------------:|
+| Silver | [placeholder] | $[placeholder] | [placeholder]% |
+| Gold | [placeholder] | $[placeholder] | [placeholder]% |
+| Platinum | [placeholder] | $[placeholder] | [placeholder]% |
+
+- **Fit:** [Y/N]
+
+### Option C: Anchor Upsell
+
+> Show the expensive option first to anchor expectations, then present the real offer.
+
+- **Anchor price shown first:** $[placeholder] for [placeholder]
+- **Actual offer:** $[placeholder] for [placeholder]
+- **Fit:** [Y/N]
+
+### Option D: Rollover Upsell
+
+> Credits or value that compounds over time, incentivizing continued purchases.
+
+- **What rolls over:** [placeholder]
+- **How it compounds:** [placeholder]
+- **Fit:** [Y/N]
+
+**Selected upsell offer(s):** [placeholder]
+
+---
+
+## 4. Downsell Offers Menu
+
+> **Capture customers who say no to the core offer.** A downsell is NOT a discount -- it's a different (smaller) version of value.
+
+### Option A: Payment Plan
+
+> Same total price, split over months. Lowers the barrier without lowering your revenue.
+
+- **Payment plan:** [number] payments of $[placeholder]
+- **Total collected:** $[placeholder]
+- **Fit:** [Y/N]
+
+### Option B: Trial With Penalty
+
+> "Start for $[small amount]. If you love it, continue at $[full price]. If not, cancel anytime."
+> *Gets them in the door. Most people who start will continue.*
+
+- **Trial price:** $[placeholder] for [placeholder duration]
+- **Full price after trial:** $[placeholder]
+- **Fit:** [Y/N]
+
+### Option C: Feature Downsell
+
+> A stripped-down version at a lower price. Removes the most expensive-to-deliver components.
+
+- **Stripped version:** [placeholder]
+- **Price:** $[placeholder]
+- **What's removed:** [placeholder]
+- **Fit:** [Y/N]
+
+**Selected downsell offer(s):** [placeholder]
+
+---
+
+## 5. Continuity Offers Menu
+
+> **Recurring revenue -- the holy grail.** These keep customers paying month after month. Even a small continuity offer transforms your revenue predictability.
+
+### Option A: Continuity Bonus
+
+> "Stay subscribed and get [bonus] every month."
+> *The bonus gives them a reason to stick around beyond the core value.*
+
+- **Monthly bonus:** [placeholder]
+- **Monthly price:** $[placeholder]
+- **Fit:** [Y/N]
+
+### Option B: Continuity Discount (Loyalty Pricing)
+
+> "Month 1: $X. Month 6+: $Y (lower)."
+> *Rewards long-term customers and reduces churn.*
+
+- **Starting price:** $[placeholder]/month
+- **Loyalty price (after [placeholder] months):** $[placeholder]/month
+- **Fit:** [Y/N]
+
+### Option C: Waived Fee
+
+> "We'll waive the $[setup fee] if you commit to [X months]."
+> *Increases commitment length in exchange for a perceived saving.*
+
+- **Setup/onboarding fee:** $[placeholder]
+- **Waived if they commit to:** [placeholder] months
+- **Monthly continuity price:** $[placeholder]
+- **Fit:** [Y/N]
+
+### Option D: Membership / Community
+
+> Ongoing access to a community, group calls, updated resources.
+
+- **What's included:** [placeholder]
+- **Monthly price:** $[placeholder]
+- **Fit:** [Y/N]
+
+**Selected continuity offer(s):** [placeholder]
+
+---
+
+## 6. Money Model Summary (Customer Journey)
+
+> **Map the complete customer journey from first touch to long-term revenue.**
+
+```
+[Attraction Offer]  -->  [Core Offer]  -->  [Upsell]  -->  [Continuity]
+   $[___]                  $[___]           $[___]          $[___]/mo
+        \                                      |
+         \--- [Downsell if No] --> $[___]     |
+                                               |
+                                    [Continuity Bonus] --> $[___]/mo
+```
+
+### Revenue Per Customer
+
+| Timeframe | Revenue | Calculation |
+|-----------|--------:|-------------|
+| **Month 1** | $[placeholder] | Core offer + any immediate upsell |
+| **Months 2-12** | $[placeholder] | Continuity x months retained |
+| **Year 1 Total** | $[placeholder] | Month 1 + Months 2-12 |
+| **Break-even on CAC** | Month [placeholder] | When cumulative revenue > acquisition cost |
+
+---
+
+## 7. Revenue Projections
+
+> **Conservative, realistic, and optimistic scenarios.** Use these to sanity-check your model.
+
+### Assumptions
+
+| Variable | Conservative | Realistic | Optimistic |
+|----------|:----------:|:---------:|:----------:|
+| New clients per month | [placeholder] | [placeholder] | [placeholder] |
+| Core offer close rate | [placeholder]% | [placeholder]% | [placeholder]% |
+| Upsell take rate | [placeholder]% | [placeholder]% | [placeholder]% |
+| Continuity retention (months) | [placeholder] | [placeholder] | [placeholder] |
+| Monthly churn rate | [placeholder]% | [placeholder]% | [placeholder]% |
+
+### Month-by-Month (First 6 Months)
+
+| Month | New Clients | Core Revenue | Upsell Revenue | Continuity Revenue | Total Revenue |
+|:-----:|:-----------:|:------------:|:--------------:|:------------------:|:-------------:|
+| 1 | [placeholder] | $[placeholder] | $[placeholder] | $[placeholder] | $[placeholder] |
+| 2 | [placeholder] | $[placeholder] | $[placeholder] | $[placeholder] | $[placeholder] |
+| 3 | [placeholder] | $[placeholder] | $[placeholder] | $[placeholder] | $[placeholder] |
+| 4 | [placeholder] | $[placeholder] | $[placeholder] | $[placeholder] | $[placeholder] |
+| 5 | [placeholder] | $[placeholder] | $[placeholder] | $[placeholder] | $[placeholder] |
+| 6 | [placeholder] | $[placeholder] | $[placeholder] | $[placeholder] | $[placeholder] |
+
+### Annual Projections
+
+| Scenario | Year 1 Revenue | Year 1 Clients | Monthly Recurring (Month 12) |
+|----------|:--------------:|:--------------:|:----------------------------:|
+| Conservative | $[placeholder] | [placeholder] | $[placeholder] |
+| Realistic | $[placeholder] | [placeholder] | $[placeholder] |
+| Optimistic | $[placeholder] | [placeholder] | $[placeholder] |

package/skills/startupkit/templates/niche-template.md

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+# Phase 2: Niche -- Convergence & Scoring
+
+> **Goal:** Take your raw niche ideas from Phase 1 and ruthlessly score, filter, and rank them. You will leave this phase with a Gold niche pick -- the one you're going to build around.
+>
+> **Key principle:** Niche = Person + Problem + Promise. If you can't name the person, articulate the problem, and state the promise in under 10 words, the idea isn't sharp enough yet.
+>
+> **Source frameworks:** Taki Moore 3-Question Score, Hormozi 4-Criteria Score, Premium Market Check, Low-Status Test
+
+---
+
+## 1. Structured Niche Ideas
+
+> **For each promising idea from Phase 1, force it into the Person / Problem / Promise structure.** Be specific. "Small business owners" is too vague. "Solo accountants with 50-200 clients who spend 15+ hours/week on bookkeeping" is sharp.
+
+### Idea A: [short name]
+
+- **Person:** [Who specifically? Demographics, role, situation. Can you name 3 real people you know with this problem?]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [What exactly? Why is it painful? What have they tried that failed?]
+- **Promise:** [In under 10 words, what transformation do you deliver?]
+
+### Idea B: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+### Idea C: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+### Idea D: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+### Idea E: [short name]
+
+- **Person:** [placeholder]
+  - Name 1: [placeholder]
+  - Name 2: [placeholder]
+  - Name 3: [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+
+---
+
+## 2. Taki Moore 3-Question Score
+
+> **A fast gut-check filter.** Rate each idea Red (R), Yellow (Y), or Green (G).
+>
+> - **Like:** "Do I genuinely like the idea of working with these people day after day?" Red = dread it, Yellow = it's fine, Green = I'd enjoy it.
+> - **Help:** "Can I actually help them? Do I have the skills or could I develop them quickly?" Red = no clue, Yellow = with effort, Green = already capable.
+> - **Pay:** "Will they happily pay at least $2,000 for this?" Red = unlikely, Yellow = maybe with convincing, Green = they'd pay more.
+>
+> **Rule of thumb:** Any idea with a Red on "Pay" is probably dead. Two Reds = definitely dead.
+
+| Idea | Like | Help | Pay | Overall |
+|------|:----:|:----:|:---:|:-------:|
+| A: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| B: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| C: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| D: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+| E: [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Pass/Fail] |
+
+**Ideas that survived (no double-Reds, no Red on Pay):** [placeholder]
+
+---
+
+## 3. Hormozi 4-Criteria Score
+
+> **A deeper market viability check.** For each surviving idea, score Red / Yellow / Green on these four criteria from Hormozi's framework.
+>
+> - **Painful:** "Is this problem painful enough that they actively seek solutions? Or is it a mild annoyance they live with?" Red = mild inconvenience, Yellow = noticeable pain, Green = keeping them up at night.
+> - **Purchasing Power:** "Does this person have money to spend on solving this? Are they a business (B2B) or a consumer (B2C)?" Red = broke segment, Yellow = has some budget, Green = money is not the obstacle.
+> - **Targetable:** "Can I find and reach these people? Are they in specific communities, job titles, industries?" Red = scattered/hidden, Yellow = findable with effort, Green = concentrated and easy to reach.
+> - **Growing:** "Is this market expanding? Are more people entering this situation over time?" Red = shrinking, Yellow = stable, Green = growing (AI trends, demographic shifts, industry changes).
+>
+> **Sweet spot:** All Green or three Green + one Yellow. Two or more Reds = move on.
+
+| Idea | Painful | Purchasing Power | Targetable | Growing | Overall |
+|------|:-------:|:----------------:|:----------:|:-------:|:-------:|
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+| [name] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [R/Y/G] | [Strong/Moderate/Weak] |
+
+---
+
+## 4. Low-Status Business Test
+
+> **From the $1M business framework.** The best businesses often sound boring to outsiders. If your idea sounds "sexy" or "impressive" at dinner parties, that's actually a warning sign -- it means lots of people will compete with you.
+>
+> **The test:** "Tell your grandma you're doing this."
+> - If she says "Oh wow, that's so cool!" = BAD sign (too sexy, too much competition)
+> - If she says "Oh... good for you, dear" = GOOD sign (boring to outsiders, but viable)
+
+| Idea | Grandma Reaction | Pass? |
+|------|-----------------|:-----:|
+| [name] | [placeholder] | [Y/N] |
+| [name] | [placeholder] | [Y/N] |
+| [name] | [placeholder] | [Y/N] |
+
+---
+
+## 5. Premium Market Check
+
+> **From the money_online framework.** The market splits into three tiers. You want the 9% -- the premium segment. The 90% mass market is brutal (race to the bottom on price). The 1% luxury tier requires pedigree and connections.
+>
+> ```
+> 90% -- Mass market (hard mode, price-sensitive, high volume needed)
+>  9% -- Premium (sweet spot: will pay for quality, values expertise)
+>  1% -- Luxury (requires brand cachet and connections)
+> ```
+>
+> **Key question:** "Could I find a RICHER subset of this audience?"
+> *Example: "Helping students study better" (mass market) vs. "Helping Chinese parents prepare kids for US medical school admissions" (premium subset with high willingness to pay).*
+
+| Idea | Current Tier | Richer Subset? | Adjusted Idea |
+|------|:------------:|----------------|---------------|
+| [name] | [90%/9%/1%] | [placeholder] | [placeholder] |
+| [name] | [90%/9%/1%] | [placeholder] | [placeholder] |
+| [name] | [90%/9%/1%] | [placeholder] | [placeholder] |
+
+---
+
+## 6. Journaling Prompts (Tie-Breakers)
+
+> **When the scores are close, use these prompts to listen to your gut.** Write freely -- don't overthink. The right answer often feels obvious once you start writing.
+
+### The 2-Year Test
+> "Which of these could I see myself doing for 2-3 years, even if growth is slow at first?"
+
+[placeholder -- write freely]
+
+### The No-Fail Scenario
+> "If success was 100% guaranteed, which one would I choose?"
+
+[placeholder -- write freely]
+
+### The Identity Check
+> "Which one aligns with the person I want to become?"
+
+[placeholder -- write freely]
+
+### The Fear Check
+> "Which one scares me a little bit -- in a good way? That nervous excitement means there's growth there."
+
+[placeholder -- write freely]
+
+---
+
+## 7. Final Picks
+
+> **Rank your top ideas. Gold = your primary focus. Silver = strong backup. Bronze = worth revisiting later.**
+
+### Gold Niche (Primary)
+
+- **Idea:** [name]
+- **Person:** [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+- **Why this one?** [placeholder]
+
+### Silver Niche (Backup)
+
+- **Idea:** [name]
+- **Person:** [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+- **Why backup?** [placeholder]
+
+### Bronze Niche (Future)
+
+- **Idea:** [name]
+- **Person:** [placeholder]
+- **Problem:** [placeholder]
+- **Promise:** [placeholder]
+- **Why keep it?** [placeholder]
+
+---
+
+## Score Summary Table
+
+| Idea | Taki (L/H/P) | Hormozi (P/$/T/G) | Low-Status | Premium Tier | Final Rank |
+|------|:-------------:|:------------------:|:----------:|:------------:|:----------:|
+| [name] | [G/G/G] | [G/G/G/G] | [Pass] | [9%] | Gold |
+| [name] | [G/G/Y] | [G/Y/G/G] | [Pass] | [9%] | Silver |
+| [name] | [G/Y/Y] | [Y/G/Y/G] | [Pass] | [90%] | Bronze |