opencode-skills-antigravity 1.0.4 → 1.0.6

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Files changed (151) hide show
  1. package/bundled-skills/ad-creative/SKILL.md +371 -0
  2. package/bundled-skills/ad-creative/evals/evals.json +90 -0
  3. package/bundled-skills/ad-creative/references/generative-tools.md +637 -0
  4. package/bundled-skills/ad-creative/references/platform-specs.md +213 -0
  5. package/bundled-skills/ai-seo/SKILL.md +407 -0
  6. package/bundled-skills/ai-seo/evals/evals.json +90 -0
  7. package/bundled-skills/ai-seo/references/content-patterns.md +285 -0
  8. package/bundled-skills/ai-seo/references/platform-ranking-factors.md +152 -0
  9. package/bundled-skills/backend-dev-guidelines/SKILL.md +1 -1
  10. package/bundled-skills/cc-skill-security-review/SKILL.md +1 -1
  11. package/bundled-skills/churn-prevention/SKILL.md +433 -0
  12. package/bundled-skills/churn-prevention/evals/evals.json +93 -0
  13. package/bundled-skills/churn-prevention/references/cancel-flow-patterns.md +316 -0
  14. package/bundled-skills/churn-prevention/references/dunning-playbook.md +408 -0
  15. package/bundled-skills/claude-api/LICENSE.txt +202 -0
  16. package/bundled-skills/claude-api/SKILL.md +252 -0
  17. package/bundled-skills/claude-api/csharp/claude-api.md +70 -0
  18. package/bundled-skills/claude-api/curl/examples.md +164 -0
  19. package/bundled-skills/claude-api/go/claude-api.md +146 -0
  20. package/bundled-skills/claude-api/java/claude-api.md +128 -0
  21. package/bundled-skills/claude-api/php/claude-api.md +88 -0
  22. package/bundled-skills/claude-api/python/agent-sdk/README.md +269 -0
  23. package/bundled-skills/claude-api/python/agent-sdk/patterns.md +319 -0
  24. package/bundled-skills/claude-api/python/claude-api/README.md +404 -0
  25. package/bundled-skills/claude-api/python/claude-api/batches.md +182 -0
  26. package/bundled-skills/claude-api/python/claude-api/files-api.md +162 -0
  27. package/bundled-skills/claude-api/python/claude-api/streaming.md +162 -0
  28. package/bundled-skills/claude-api/python/claude-api/tool-use.md +587 -0
  29. package/bundled-skills/claude-api/ruby/claude-api.md +87 -0
  30. package/bundled-skills/claude-api/shared/error-codes.md +205 -0
  31. package/bundled-skills/claude-api/shared/live-sources.md +121 -0
  32. package/bundled-skills/claude-api/shared/models.md +68 -0
  33. package/bundled-skills/claude-api/shared/tool-use-concepts.md +305 -0
  34. package/bundled-skills/claude-api/typescript/agent-sdk/README.md +220 -0
  35. package/bundled-skills/claude-api/typescript/agent-sdk/patterns.md +150 -0
  36. package/bundled-skills/claude-api/typescript/claude-api/README.md +313 -0
  37. package/bundled-skills/claude-api/typescript/claude-api/batches.md +106 -0
  38. package/bundled-skills/claude-api/typescript/claude-api/files-api.md +98 -0
  39. package/bundled-skills/claude-api/typescript/claude-api/streaming.md +178 -0
  40. package/bundled-skills/claude-api/typescript/claude-api/tool-use.md +477 -0
  41. package/bundled-skills/codex-review/SKILL.md +1 -1
  42. package/bundled-skills/cold-email/SKILL.md +167 -0
  43. package/bundled-skills/cold-email/evals/evals.json +94 -0
  44. package/bundled-skills/cold-email/references/benchmarks.md +83 -0
  45. package/bundled-skills/cold-email/references/follow-up-sequences.md +81 -0
  46. package/bundled-skills/cold-email/references/frameworks.md +90 -0
  47. package/bundled-skills/cold-email/references/personalization.md +79 -0
  48. package/bundled-skills/cold-email/references/subject-lines.md +53 -0
  49. package/bundled-skills/content-strategy/SKILL.md +374 -0
  50. package/bundled-skills/content-strategy/evals/evals.json +90 -0
  51. package/bundled-skills/content-strategy/references/headless-cms.md +194 -0
  52. package/bundled-skills/context7-auto-research/SKILL.md +1 -1
  53. package/bundled-skills/dbos-golang/SKILL.md +1 -1
  54. package/bundled-skills/dbos-python/SKILL.md +1 -1
  55. package/bundled-skills/dbos-typescript/SKILL.md +1 -1
  56. package/bundled-skills/debug-buttercup/SKILL.md +1 -1
  57. package/bundled-skills/defuddle/SKILL.md +50 -0
  58. package/bundled-skills/docs/integrations/jetski-cortex.md +3 -3
  59. package/bundled-skills/docs/integrations/jetski-gemini-loader/README.md +1 -1
  60. package/bundled-skills/docs/integrations/jetski-gemini-loader/package.json +1 -0
  61. package/bundled-skills/docs/maintainers/repo-growth-seo.md +3 -3
  62. package/bundled-skills/docs/maintainers/skills-import-2026-03-21.md +81 -0
  63. package/bundled-skills/docs/maintainers/skills-update-guide.md +1 -1
  64. package/bundled-skills/docs/users/bundles.md +1 -1
  65. package/bundled-skills/docs/users/claude-code-skills.md +1 -1
  66. package/bundled-skills/docs/users/gemini-cli-skills.md +1 -1
  67. package/bundled-skills/docs/users/getting-started.md +1 -1
  68. package/bundled-skills/docs/users/kiro-integration.md +1 -1
  69. package/bundled-skills/docs/users/usage.md +4 -4
  70. package/bundled-skills/docs/users/visual-guide.md +4 -4
  71. package/bundled-skills/evaluation/SKILL.md +1 -1
  72. package/bundled-skills/exa-search/SKILL.md +1 -1
  73. package/bundled-skills/firecrawl-scraper/SKILL.md +1 -1
  74. package/bundled-skills/frontend-dev-guidelines/SKILL.md +1 -1
  75. package/bundled-skills/gha-security-review/SKILL.md +2 -1
  76. package/bundled-skills/git-pushing/SKILL.md +1 -1
  77. package/bundled-skills/internal-comms/LICENSE.txt +202 -0
  78. package/bundled-skills/internal-comms/SKILL.md +35 -0
  79. package/bundled-skills/internal-comms/examples/3p-updates.md +47 -0
  80. package/bundled-skills/internal-comms/examples/company-newsletter.md +65 -0
  81. package/bundled-skills/internal-comms/examples/faq-answers.md +30 -0
  82. package/bundled-skills/internal-comms/examples/general-comms.md +16 -0
  83. package/bundled-skills/json-canvas/SKILL.md +253 -0
  84. package/bundled-skills/json-canvas/references/EXAMPLES.md +329 -0
  85. package/bundled-skills/lead-magnets/SKILL.md +319 -0
  86. package/bundled-skills/lead-magnets/references/benchmarks.md +129 -0
  87. package/bundled-skills/lead-magnets/references/format-guide.md +196 -0
  88. package/bundled-skills/memory-systems/SKILL.md +1 -1
  89. package/bundled-skills/obsidian-bases/SKILL.md +506 -0
  90. package/bundled-skills/obsidian-bases/references/FUNCTIONS_REFERENCE.md +173 -0
  91. package/bundled-skills/obsidian-cli/SKILL.md +115 -0
  92. package/bundled-skills/obsidian-markdown/SKILL.md +205 -0
  93. package/bundled-skills/obsidian-markdown/references/CALLOUTS.md +58 -0
  94. package/bundled-skills/obsidian-markdown/references/EMBEDS.md +63 -0
  95. package/bundled-skills/obsidian-markdown/references/PROPERTIES.md +61 -0
  96. package/bundled-skills/product-marketing-context/SKILL.md +250 -0
  97. package/bundled-skills/product-marketing-context/evals/evals.json +85 -0
  98. package/bundled-skills/react-best-practices/SKILL.md +1 -1
  99. package/bundled-skills/revops/SKILL.md +352 -0
  100. package/bundled-skills/revops/evals/evals.json +91 -0
  101. package/bundled-skills/revops/references/automation-playbooks.md +290 -0
  102. package/bundled-skills/revops/references/lifecycle-definitions.md +278 -0
  103. package/bundled-skills/revops/references/routing-rules.md +203 -0
  104. package/bundled-skills/revops/references/scoring-models.md +247 -0
  105. package/bundled-skills/sales-enablement/SKILL.md +358 -0
  106. package/bundled-skills/sales-enablement/evals/evals.json +91 -0
  107. package/bundled-skills/sales-enablement/references/deck-frameworks.md +263 -0
  108. package/bundled-skills/sales-enablement/references/demo-scripts.md +355 -0
  109. package/bundled-skills/sales-enablement/references/objection-library.md +270 -0
  110. package/bundled-skills/sales-enablement/references/one-pager-templates.md +208 -0
  111. package/bundled-skills/seo/SKILL.md +139 -0
  112. package/bundled-skills/seo/references/cwv-thresholds.md +108 -0
  113. package/bundled-skills/seo/references/eeat-framework.md +214 -0
  114. package/bundled-skills/seo/references/quality-gates.md +155 -0
  115. package/bundled-skills/seo/references/schema-types.md +118 -0
  116. package/bundled-skills/seo-competitor-pages/SKILL.md +229 -0
  117. package/bundled-skills/seo-content/SKILL.md +186 -0
  118. package/bundled-skills/seo-dataforseo/SKILL.md +395 -0
  119. package/bundled-skills/seo-geo/SKILL.md +254 -0
  120. package/bundled-skills/seo-hreflang/SKILL.md +209 -0
  121. package/bundled-skills/seo-image-gen/SKILL.md +183 -0
  122. package/bundled-skills/seo-images/SKILL.md +193 -0
  123. package/bundled-skills/seo-page/SKILL.md +103 -0
  124. package/bundled-skills/seo-plan/SKILL.md +136 -0
  125. package/bundled-skills/seo-plan/assets/agency.md +175 -0
  126. package/bundled-skills/seo-plan/assets/ecommerce.md +167 -0
  127. package/bundled-skills/seo-plan/assets/generic.md +144 -0
  128. package/bundled-skills/seo-plan/assets/local-service.md +160 -0
  129. package/bundled-skills/seo-plan/assets/publisher.md +153 -0
  130. package/bundled-skills/seo-plan/assets/saas.md +135 -0
  131. package/bundled-skills/seo-programmatic/SKILL.md +184 -0
  132. package/bundled-skills/seo-schema/SKILL.md +178 -0
  133. package/bundled-skills/seo-sitemap/SKILL.md +129 -0
  134. package/bundled-skills/seo-technical/SKILL.md +175 -0
  135. package/bundled-skills/site-architecture/SKILL.md +366 -0
  136. package/bundled-skills/site-architecture/evals/evals.json +88 -0
  137. package/bundled-skills/site-architecture/references/mermaid-templates.md +216 -0
  138. package/bundled-skills/site-architecture/references/navigation-patterns.md +305 -0
  139. package/bundled-skills/site-architecture/references/site-type-templates.md +293 -0
  140. package/bundled-skills/skill-improver/SKILL.md +1 -1
  141. package/bundled-skills/tavily-web/SKILL.md +1 -1
  142. package/bundled-skills/test-fixing/SKILL.md +1 -1
  143. package/bundled-skills/tool-design/SKILL.md +1 -1
  144. package/bundled-skills/ui-ux-pro-max/SKILL.md +1 -1
  145. package/bundled-skills/verification-before-completion/SKILL.md +1 -1
  146. package/bundled-skills/wiki-changelog/SKILL.md +1 -1
  147. package/bundled-skills/wiki-onboarding/SKILL.md +1 -1
  148. package/bundled-skills/wiki-qa/SKILL.md +1 -1
  149. package/bundled-skills/wiki-researcher/SKILL.md +1 -1
  150. package/bundled-skills/wiki-vitepress/SKILL.md +1 -1
  151. package/package.json +1 -1
@@ -0,0 +1,270 @@
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+ # Objection Library
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+
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+ Common B2B SaaS objections with response frameworks. Organized by category for quick reference.
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+
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+ ## Quick-Reference Table
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+
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+ For live calls. Find the objection, scan the response, reference the proof.
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+
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+ | Objection | Response (1-line) | Proof Point |
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+ |-----------|--------------------|-------------|
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+ | "Too expensive" | "Compared to what? Let's look at what the problem costs you today." | ROI case study showing payback in X months |
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+ | "No budget" | "When budget opens up, what would need to be true for this to be a priority?" | Customer who started with a pilot to prove value |
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+ | "Competitor is cheaper" | "They are — here's what you give up at that price point." | Feature comparison + customer who switched |
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+ | "Not the right time" | "What changes next quarter that makes it better timing?" | Cost-of-delay calculation |
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+ | "Maybe next quarter" | "Happy to reconnect. What would a pilot look like before then?" | Customer who started small and expanded |
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+ | "We use X already" | "How's that working for [specific pain area]?" | Customer who switched from X |
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+ | "What makes you different?" | "For teams like yours, the biggest difference is [specific differentiator]." | Side-by-side comparison for their use case |
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+ | "Need to check with my boss" | "Absolutely. What would help you make the case? I can send materials." | Champion one-pager, ROI calculator |
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+ | "The committee decides" | "Who's on the committee and what does each person care about?" | Multi-persona case study |
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+ | "What we have works fine" | "It does work — the question is whether it's costing you more than it should." | Benchmark data showing efficiency gaps |
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+ | "Not broken, don't fix it" | "Agreed — this isn't about fixing, it's about the opportunity cost of the current approach." | Customer who didn't know what they were missing |
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+ | "Does it integrate with X?" | "Yes / Let me check and get you specifics by end of day." | Integration documentation, customer using same stack |
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+ | "Security concerns" | "Completely fair. Here's our security overview — happy to loop in our team." | SOC 2 report, security whitepaper |
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+ | "Can it scale?" | "We serve companies from [small] to [large]. Here's an example at your scale." | Case study at similar scale |
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+ | "We tried something like this before" | "What went wrong? Understanding that helps me show how we're different." | Customer with same failed experience who succeeded with you |
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+
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+ ---
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+
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+ ## Detailed Objection Responses
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+
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+ ### Price Objections
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+
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+ #### "It's too expensive"
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+
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+ **Why they say it:** May be genuine budget constraint, sticker shock, or negotiation tactic. Often means they don't yet see enough value to justify the cost.
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+
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+ **Response approach:**
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+ 1. Don't defend the price immediately. Ask "Compared to what?"
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+ 2. Reframe from cost to investment — what does the problem cost them today?
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+ 3. Walk through the ROI calculation together
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+ 4. If budget is real, explore smaller starting points
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+
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+ **Talk track:**
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+ > "I hear that. Let me ask — what's the cost of the problem we discussed? You mentioned your team spends [X hours] on [task] every week. At your team's loaded cost, that's roughly [$ amount] per year. Our solution runs [$ price] — so the question is whether eliminating that problem is worth the investment."
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+
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+ **Proof point:** ROI calculator or case study showing payback period.
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+
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+ **Follow-up question:** "If the ROI was clear, is this something you'd prioritize this quarter?"
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+
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+ ---
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+
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+ #### "We don't have budget for this"
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+
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+ **Why they say it:** Budget may genuinely be allocated. Or they haven't identified budget because priority isn't established.
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+
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+ **Response approach:**
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+ 1. Validate — budget constraints are real
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+ 2. Understand timing — when does budget cycle reset?
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+ 3. Explore alternatives — pilot, smaller scope, different budget line
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+ 4. Help them build the business case to create budget
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+
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+ **Talk track:**
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+ > "Totally understand. Two questions: When does your next budget cycle open? And — if we could show clear ROI with a limited pilot, is that something you could fund from a different line item? Sometimes teams fund this from the efficiency savings it creates."
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+
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+ **Proof point:** Customer who started with a small pilot and expanded after proving ROI.
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+
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+ **Follow-up question:** "Would it help if I put together an ROI brief you could share with your finance team?"
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+
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+ ---
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+
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+ #### "Competitor X is cheaper"
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+
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+ **Why they say it:** They're comparing prices, possibly without comparing capabilities. May be using competitor price as leverage.
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+
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+ **Response approach:**
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+ 1. Acknowledge the price difference — don't pretend it doesn't exist
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+ 2. Shift to total cost of ownership and value delivered
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+ 3. Highlight what they lose at the lower price point
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+ 4. Share proof from customers who evaluated both
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+
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+ **Talk track:**
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+ > "You're right, [Competitor] is less expensive. Here's what I've seen from teams who evaluated both: [Competitor] works well for [their strength]. Where it falls short is [specific gap]. Customers like [name] actually switched to us after starting with [Competitor] because [specific reason]. The question is whether [specific capability] is worth the difference for your team."
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+
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+ **Proof point:** Customer who switched from the competitor, with specific reasons.
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+
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+ **Follow-up question:** "What's most important to your team — the lowest price or the best fit for [their specific need]?"
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+
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+ ---
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+
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+ ### Timing Objections
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+
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+ #### "Not the right time"
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+
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+ **Why they say it:** Competing priorities, organizational change, genuine capacity constraint, or lack of urgency.
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+
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+ **Response approach:**
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+ 1. Understand what's competing for their attention
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+ 2. Quantify the cost of waiting
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+ 3. Explore low-commitment next steps that keep momentum
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+ 4. Set a concrete follow-up date
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+
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+ **Talk track:**
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+ > "I get it — timing matters. Can I ask what's taking priority right now? The reason I bring up timing is that every month of [problem], based on our earlier conversation, costs your team roughly [$ amount]. A 3-month delay is [$ amount]. What if we mapped out a start date that works with your calendar so you're not losing that value?"
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+
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+ **Proof point:** Cost-of-delay calculation based on their specific numbers.
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+
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+ **Follow-up question:** "What would need to change for this to move up in priority?"
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+
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+ ---
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+
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+ #### "Maybe next quarter"
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+
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+ **Why they say it:** Genuine scheduling, or a polite way of saying "not interested enough right now."
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+
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+ **Response approach:**
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+ 1. Accept the timeline gracefully
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+ 2. Propose a small action now that maintains momentum
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+ 3. Get a specific date for follow-up
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+ 4. Send value in the meantime (content, benchmarks, insights)
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+
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+ **Talk track:**
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+ > "Next quarter works. To make sure we hit the ground running, would it make sense to do [small next step] now? That way when Q[X] starts, you're not starting from scratch. I'll also send over [relevant content] in the meantime. Can we lock in [specific date] to reconnect?"
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+
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+ **Proof point:** Customer who started the evaluation process early and was live by their target date.
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+
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+ **Follow-up question:** "Is there anything I can send between now and then that would be helpful?"
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+
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+ ---
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+
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+ ### Competition Objections
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+
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+ #### "We already use X"
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+
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+ **Why they say it:** They have an existing solution and switching has real costs. May be satisfied, or may have frustrations they haven't voiced.
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+
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+ **Response approach:**
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+ 1. Don't trash the competitor — ask how it's working
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+ 2. Probe for specific pain points with their current solution
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+ 3. Position as complementary if possible, replacement if not
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+ 4. Offer a side-by-side comparison or trial
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+
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+ **Talk track:**
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+ > "How's that working for you? Specifically, when it comes to [area where you're stronger] — is that meeting your needs? The reason I ask is that most teams who come to us from [Competitor] tell us [specific pain point] was the tipping point. Not saying that's you, but worth exploring."
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+
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+ **Proof point:** Customer who switched from that specific competitor.
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+
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+ **Follow-up question:** "If you could change one thing about your current setup, what would it be?"
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+
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+ ---
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+
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+ #### "What makes you different?"
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+
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+ **Why they say it:** They're evaluating options and want a clear differentiator. Sometimes a genuine question, sometimes a test.
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+
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+ **Response approach:**
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+ 1. Don't list features — give the one thing that matters most for their situation
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+ 2. Tie the differentiator to their specific pain
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+ 3. Back it up with proof
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+ 4. Offer to show, not just tell
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+
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+ **Talk track:**
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+ > "For teams like yours — [their industry/size/use case] — the biggest difference is [specific differentiator]. That matters because [connection to their pain]. For example, [Customer] was evaluating us alongside [Competitor] and chose us because [specific reason]. Want me to walk you through how that works?"
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+
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+ **Proof point:** Case study of a customer who chose you over alternatives.
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+
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+ **Follow-up question:** "What's the most important criteria for your decision?"
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+
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+ ---
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+
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+ ### Authority Objections
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+
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+ #### "I need to check with my boss"
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+
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+ **Why they say it:** They may not be the decision maker, or they need internal buy-in to proceed. Could also be a stall tactic.
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+
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+ **Response approach:**
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+ 1. Support them, don't pressure them
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+ 2. Arm them with materials to sell internally
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+ 3. Offer to join a meeting with their boss
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+ 4. Understand what their boss cares about
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+
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+ **Talk track:**
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+ > "Absolutely — what would help you make the case? I can put together a one-pager that covers the ROI and addresses the concerns your boss is likely to have. Also happy to jump on a quick call with them if that would be helpful. What does your boss typically prioritize — cost savings, risk reduction, or efficiency?"
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+
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+ **Proof point:** Champion enablement one-pager, ROI calculator.
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+
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+ **Follow-up question:** "What questions do you think your boss will ask?"
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+
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+ ---
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+
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+ #### "A committee decides this"
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+
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+ **Why they say it:** Enterprise buying involves multiple stakeholders. Genuine process, not a brush-off.
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+
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+ **Response approach:**
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+ 1. Map the buying committee — who's involved and what each person cares about
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+ 2. Provide persona-specific materials
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+ 3. Offer to present to the committee
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+ 4. Help your champion navigate the internal process
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+
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+ **Talk track:**
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+ > "That makes sense. Can you walk me through who's on the committee and what each person cares about? I can tailor materials for each stakeholder so you're not doing all the heavy lifting. I've also got a deck designed for executive presentations if that would be useful."
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+
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+ **Proof point:** Multi-stakeholder case study showing how different personas were addressed.
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+ **Follow-up question:** "Who on the committee is most likely to push back, and what would their concern be?"
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+
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+ ---
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+
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+ ### Status Quo Objections
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+
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+ #### "What we have works fine"
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+
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+ **Why they say it:** Inertia is real. The current solution may be adequate, and change has real costs.
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+
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+ **Response approach:**
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+ 1. Agree — don't argue with their experience
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+ 2. Shift from "broken vs. fixed" to "good vs. great"
219
+ 3. Introduce the concept of opportunity cost
220
+ 4. Show what peers are achieving
221
+
222
+ **Talk track:**
223
+ > "It probably does work — and I wouldn't suggest changing something that's truly meeting your needs. The question I'd ask is: is 'works fine' the bar? Teams using [your product] are seeing [specific outcome]. If you're leaving [X% improvement] on the table, is that worth exploring?"
224
+
225
+ **Proof point:** Benchmark data showing what's possible vs. status quo.
226
+
227
+ **Follow-up question:** "If there were one area where your current approach could be better, what would it be?"
228
+
229
+ ---
230
+
231
+ ### Technical Objections
232
+
233
+ #### "Does it integrate with X?"
234
+
235
+ **Why they say it:** Integration is a real requirement. They need to know your product fits their stack.
236
+
237
+ **Response approach:**
238
+ 1. Answer directly — yes, no, or "let me check"
239
+ 2. If yes, provide specifics (native, API, Zapier, etc.)
240
+ 3. If no, explain alternatives or workarounds
241
+ 4. Never bluff — they'll find out during evaluation
242
+
243
+ **Talk track (if yes):**
244
+ > "Yes, we integrate with [X] natively. It takes about [time] to set up. [Customer] runs the same stack and here's how they have it configured."
245
+
246
+ **Talk track (if no):**
247
+ > "We don't have a native integration with [X] today. Here's what customers typically do: [alternative]. We also have an open API that [description]. Would it help to get our technical team on a call to explore options?"
248
+
249
+ **Proof point:** Customer using the same tech stack, integration documentation.
250
+
251
+ **Follow-up question:** "What other tools are in your stack that we'd need to work with?"
252
+
253
+ ---
254
+
255
+ #### "We have security concerns"
256
+
257
+ **Why they say it:** Legitimate concern, especially in regulated industries or enterprise. Non-negotiable for many buyers.
258
+
259
+ **Response approach:**
260
+ 1. Take it seriously — never dismiss security concerns
261
+ 2. Provide documentation proactively (SOC 2, security whitepaper)
262
+ 3. Offer to loop in your security team
263
+ 4. Ask about their specific requirements
264
+
265
+ **Talk track:**
266
+ > "That's exactly the right question to ask. Here's our security overview — we're [SOC 2 Type II / ISO 27001 / etc.] certified, and I can share our full security documentation. We also have a security team that's happy to do a review call with your infosec team. What are your specific requirements?"
267
+
268
+ **Proof point:** Security certifications, compliance documentation, customers in regulated industries.
269
+
270
+ **Follow-up question:** "Do you have a security questionnaire you'd like us to fill out?"
@@ -0,0 +1,208 @@
1
+ # One-Pager Templates
2
+
3
+ Templates for different one-pager use cases, with layout guidance and copy prompts.
4
+
5
+ ## Product Overview One-Pager
6
+
7
+ The default one-pager. Introduces your product to someone who knows nothing about you.
8
+
9
+ ### Structure
10
+
11
+ ```
12
+ [Logo] [Tagline]
13
+
14
+ HEADLINE: One sentence describing what you do and who it's for.
15
+
16
+ THE PROBLEM
17
+ 2-3 sentences describing the pain your buyer faces.
18
+
19
+ THE SOLUTION
20
+ 2-3 sentences describing how your product solves it.
21
+
22
+ WHY [YOUR PRODUCT]
23
+ • Differentiator 1 — One sentence explaining the benefit
24
+ • Differentiator 2 — One sentence explaining the benefit
25
+ • Differentiator 3 — One sentence explaining the benefit
26
+
27
+ PROOF
28
+ "Customer quote with specific result." — Name, Title, Company
29
+ [Optional: 2-3 metric callouts: "X% improvement", "Y hours saved"]
30
+
31
+ [CTA Button/Link] [Contact: name@company.com]
32
+ ```
33
+
34
+ ### Copy Prompts
35
+
36
+ - Headline: "What do you do, in one sentence, that makes someone say 'tell me more'?"
37
+ - Problem: "What is your buyer struggling with before they find you?"
38
+ - Differentiators: "If you could only tell them 3 things, what would make them choose you?"
39
+
40
+ ---
41
+
42
+ ## Use-Case Specific One-Pager
43
+
44
+ Tailored to a specific workflow, vertical, or problem. More targeted than the product overview.
45
+
46
+ ### Structure
47
+
48
+ ```
49
+ [Logo] [Use Case: e.g., "For Sales Teams"]
50
+
51
+ HEADLINE: How [your product] helps [persona] [achieve outcome].
52
+
53
+ THE CHALLENGE
54
+ When [persona] needs to [task], they face [specific pain].
55
+ This leads to [consequence]: [time wasted / money lost / risk].
56
+
57
+ HOW IT WORKS
58
+ 1. [Step 1] — What happens and why it matters
59
+ 2. [Step 2] — What happens and why it matters
60
+ 3. [Step 3] — What happens and why it matters
61
+
62
+ RESULTS
63
+ • [Metric 1]: Before → After
64
+ • [Metric 2]: Before → After
65
+ • [Metric 3]: Before → After
66
+
67
+ CUSTOMER SPOTLIGHT
68
+ "Quote about this specific use case." — Name, Title, Company
69
+
70
+ [CTA: "See it in action" or "Start a pilot"] [Contact info]
71
+ ```
72
+
73
+ ### When to Use
74
+
75
+ - Different buyer personas need different one-pagers
76
+ - Industry-specific versions (healthcare, fintech, e-commerce)
77
+ - Use-case versions (reporting, onboarding, security)
78
+
79
+ ---
80
+
81
+ ## Post-Meeting Leave-Behind
82
+
83
+ Designed to reinforce a conversation that already happened. Summarizes what you discussed and proposes next steps.
84
+
85
+ ### Structure
86
+
87
+ ```
88
+ [Logo] [Date of Meeting]
89
+
90
+ MEETING RECAP: [Company Name]
91
+
92
+ WHAT WE DISCUSSED
93
+ • [Pain point 1 they mentioned]
94
+ • [Pain point 2 they mentioned]
95
+ • [Goal they're trying to achieve]
96
+
97
+ HOW [YOUR PRODUCT] HELPS
98
+ • [Solution to pain 1] — [Specific capability or workflow]
99
+ • [Solution to pain 2] — [Specific capability or workflow]
100
+ • [How you help them reach their goal]
101
+
102
+ RELEVANT PROOF
103
+ "Quote from a similar customer." — Name, Title, Company
104
+ [1-2 metrics from a similar customer]
105
+
106
+ PROPOSED NEXT STEPS
107
+ 1. [Next step with date]
108
+ 2. [Follow-up action]
109
+ 3. [Decision timeline]
110
+
111
+ [Your name] | [Your title] | [Email] | [Phone]
112
+ ```
113
+
114
+ ### Tips
115
+
116
+ - Send within 24 hours of the meeting
117
+ - Reference specific things they said (shows you listened)
118
+ - Keep proposed next steps concrete and time-bound
119
+ - This is the asset your champion forwards to their boss
120
+
121
+ ---
122
+
123
+ ## Champion Enablement One-Pager
124
+
125
+ Designed specifically for your internal champion to share with their team and leadership. Written to make them look smart.
126
+
127
+ ### Structure
128
+
129
+ ```
130
+ [Logo]
131
+
132
+ WHY WE'RE EVALUATING [YOUR PRODUCT]
133
+
134
+ THE SITUATION
135
+ [2-3 sentences about the internal challenge, written as if the champion
136
+ is explaining it to their team. Use "we" and "our" language.]
137
+
138
+ WHAT [YOUR PRODUCT] DOES
139
+ [1-2 sentences. Plain language, no jargon.]
140
+
141
+ WHY THIS SOLUTION
142
+ • [Reason 1] — How it solves our specific problem
143
+ • [Reason 2] — How it compares to what we do today
144
+ • [Reason 3] — How it compares to alternatives we evaluated
145
+
146
+ EXPECTED IMPACT
147
+ • [Metric]: Current state → Expected state
148
+ • [Metric]: Current state → Expected state
149
+ • [Time to value]: Live within [X weeks]
150
+
151
+ WHO ELSE USES IT
152
+ [2-3 recognizable company names in their industry]
153
+ "Relevant customer quote." — Name, Title, Company
154
+
155
+ NEXT STEPS
156
+ • [What we're doing next]
157
+ • [What we need from the team]
158
+ • [Decision timeline]
159
+
160
+ Questions? Talk to [Champion name] or [Your name at email].
161
+ ```
162
+
163
+ ### Why This Works
164
+
165
+ - Written in the champion's voice, not yours
166
+ - Answers the questions their boss will ask
167
+ - Includes peer proof from companies they respect
168
+ - Clear ask and timeline to drive internal momentum
169
+
170
+ ---
171
+
172
+ ## Layout Guidance
173
+
174
+ ### Visual Hierarchy
175
+
176
+ 1. **Headline** — Largest text, top of page, immediately communicates value
177
+ 2. **Section headers** — Bold, clear, act as scannable anchors
178
+ 3. **Body text** — Short sentences, bullet points preferred over paragraphs
179
+ 4. **Proof elements** — Metrics and quotes should visually stand out (larger font, color, or callout box)
180
+ 5. **CTA** — Prominent placement, bottom of page or bottom-right
181
+
182
+ ### Whitespace
183
+
184
+ - Margins: at least 0.75" on all sides
185
+ - Space between sections: enough to visually separate (don't cram)
186
+ - If it feels crowded, cut content. Never shrink font below 9pt.
187
+
188
+ ### Font Sizing
189
+
190
+ | Element | Suggested Size |
191
+ |---------|---------------|
192
+ | Headline | 18-24pt |
193
+ | Section headers | 12-14pt bold |
194
+ | Body text | 10-11pt |
195
+ | Fine print / footer | 8-9pt |
196
+
197
+ ### Color
198
+
199
+ - Use brand colors for headers and accents
200
+ - Keep body text dark (black or near-black) on white
201
+ - Limit accent colors to 1-2 for visual consistency
202
+ - Use color to draw attention to metrics and CTAs
203
+
204
+ ### File Format
205
+
206
+ - **PDF** for email attachments and leave-behinds
207
+ - **Google Slides / PowerPoint** for editable versions reps can customize
208
+ - Always include both — reps will customize, prospects want clean PDFs
@@ -0,0 +1,139 @@
1
+ ---
2
+ name: seo
3
+ description: "Run a broad SEO audit across technical SEO, on-page SEO, schema, sitemaps, content quality, AI search readiness, and GEO. Use as the umbrella skill when the user asks for a full SEO analysis or strategy."
4
+ risk: unknown
5
+ source: "https://github.com/AgriciDaniel/claude-seo"
6
+ date_added: "2026-03-21"
7
+ user-invokable: true
8
+ argument-hint: "[command] [url]"
9
+ ---
10
+
11
+ # SEO: Universal SEO Analysis Skill
12
+
13
+ Comprehensive SEO analysis across all industries (SaaS, local services,
14
+ e-commerce, publishers, agencies). Orchestrates 12 specialized sub-skills and 7 subagents
15
+ (+ optional extension sub-skills like seo-dataforseo).
16
+
17
+ ## When to Use
18
+
19
+ - Use when the user asks for a full SEO audit or broad SEO strategy.
20
+ - Use as the umbrella entry point when multiple SEO dimensions are in scope.
21
+ - Use when the task spans technical SEO, content, schema, sitemaps, and AI search readiness together.
22
+
23
+ ## Quick Reference
24
+
25
+ | Command | What it does |
26
+ |---------|-------------|
27
+ | `/seo audit <url>` | Full website audit with parallel subagent delegation |
28
+ | `/seo page <url>` | Deep single-page analysis |
29
+ | `/seo sitemap <url or generate>` | Analyze or generate XML sitemaps |
30
+ | `/seo schema <url>` | Detect, validate, and generate Schema.org markup |
31
+ | `/seo images <url>` | Image optimization analysis |
32
+ | `/seo technical <url>` | Technical SEO audit (9 categories) |
33
+ | `/seo content <url>` | E-E-A-T and content quality analysis |
34
+ | `/seo geo <url>` | AI Overviews / Generative Engine Optimization |
35
+ | `/seo plan <business-type>` | Strategic SEO planning |
36
+ | `/seo programmatic [url\|plan]` | Programmatic SEO analysis and planning |
37
+ | `/seo competitor-pages [url\|generate]` | Competitor comparison page generation |
38
+ | `/seo hreflang [url]` | Hreflang/i18n SEO audit and generation |
39
+ | `/seo dataforseo [command]` | Live SEO data via DataForSEO (extension) |
40
+ | `/seo image-gen [use-case] <description>` | AI image generation for SEO assets (extension) |
41
+
42
+ ## Orchestration Logic
43
+
44
+ When the user invokes `/seo audit`, delegate to subagents in parallel:
45
+ 1. Detect business type (SaaS, local, ecommerce, publisher, agency, other)
46
+ 2. Spawn subagents: seo-technical, seo-content, seo-schema, seo-sitemap, seo-performance, seo-visual, seo-geo
47
+ 3. Collect results and generate unified report with SEO Health Score (0-100)
48
+ 4. Create prioritized action plan (Critical -> High -> Medium -> Low)
49
+
50
+ For individual commands, load the relevant sub-skill directly.
51
+
52
+ ## Industry Detection
53
+
54
+ Detect business type from homepage signals:
55
+ - **SaaS**: pricing page, /features, /integrations, /docs, "free trial", "sign up"
56
+ - **Local Service**: phone number, address, service area, "serving [city]", Google Maps embed
57
+ - **E-commerce**: /products, /collections, /cart, "add to cart", product schema
58
+ - **Publisher**: /blog, /articles, /topics, article schema, author pages, publication dates
59
+ - **Agency**: /case-studies, /portfolio, /industries, "our work", client logos
60
+
61
+ ## Quality Gates
62
+
63
+ Read `references/quality-gates.md` for thin content thresholds per page type.
64
+ Hard rules:
65
+ - WARNING at 30+ location pages (enforce 60%+ unique content)
66
+ - HARD STOP at 50+ location pages (require user justification)
67
+ - Never recommend HowTo schema (deprecated Sept 2023)
68
+ - FAQ schema for Google rich results: only government and healthcare sites (Aug 2023 restriction); existing FAQPage on commercial sites -> flag Info priority (not Critical), noting AI/LLM citation benefit; adding new FAQPage -> not recommended for Google benefit
69
+ - All Core Web Vitals references use INP, never FID
70
+
71
+ ## Reference Files
72
+
73
+ Load these on-demand as needed (do NOT load all at startup):
74
+ - `references/cwv-thresholds.md`: Current Core Web Vitals thresholds and measurement details
75
+ - `references/schema-types.md`: All supported schema types with deprecation status
76
+ - `references/eeat-framework.md`: E-E-A-T evaluation criteria (Sept 2025 QRG update)
77
+ - `references/quality-gates.md`: Content length minimums, uniqueness thresholds
78
+
79
+ ## Scoring Methodology
80
+
81
+ ### SEO Health Score (0-100)
82
+ Weighted aggregate of all categories:
83
+
84
+ | Category | Weight |
85
+ |----------|--------|
86
+ | Technical SEO | 22% |
87
+ | Content Quality | 23% |
88
+ | On-Page SEO | 20% |
89
+ | Schema / Structured Data | 10% |
90
+ | Performance (CWV) | 10% |
91
+ | AI Search Readiness | 10% |
92
+ | Images | 5% |
93
+
94
+ ### Priority Levels
95
+ - **Critical**: Blocks indexing or causes penalties (immediate fix required)
96
+ - **High**: Significantly impacts rankings (fix within 1 week)
97
+ - **Medium**: Optimization opportunity (fix within 1 month)
98
+ - **Low**: Nice to have (backlog)
99
+
100
+ ## Sub-Skills
101
+
102
+ This skill orchestrates 12 specialized sub-skills (+ 2 extensions):
103
+
104
+ 1. **seo-audit** -- Full website audit with parallel delegation
105
+ 2. **seo-page** -- Deep single-page analysis
106
+ 3. **seo-technical** -- Technical SEO (9 categories)
107
+ 4. **seo-content** -- E-E-A-T and content quality
108
+ 5. **seo-schema** -- Schema markup detection and generation
109
+ 6. **seo-images** -- Image optimization
110
+ 7. **seo-sitemap** -- Sitemap analysis and generation
111
+ 8. **seo-geo** -- AI Overviews / GEO optimization
112
+ 9. **seo-plan** -- Strategic planning with templates
113
+ 10. **seo-programmatic** -- Programmatic SEO analysis and planning
114
+ 11. **seo-competitor-pages** -- Competitor comparison page generation
115
+ 12. **seo-hreflang** -- Hreflang/i18n SEO audit and generation
116
+ 13. **seo-dataforseo** -- Live SEO data via DataForSEO MCP (extension)
117
+ 14. **seo-image-gen** -- AI image generation for SEO assets via Gemini (extension)
118
+
119
+ ## Subagents
120
+
121
+ For parallel analysis during audits:
122
+ - `seo-technical` -- Crawlability, indexability, security, CWV
123
+ - `seo-content` -- E-E-A-T, readability, thin content
124
+ - `seo-schema` -- Detection, validation, generation
125
+ - `seo-sitemap` -- Structure, coverage, quality gates
126
+ - `seo-performance` -- Core Web Vitals measurement
127
+ - `seo-visual` -- Screenshots, mobile testing, above-fold
128
+ - `seo-geo` -- AI crawler access, llms.txt, citability, brand mention signals
129
+ - `seo-dataforseo` -- Live SERP, keyword, backlink, local SEO data (extension, optional)
130
+ - `seo-image-gen` -- SEO image audit and generation plan (extension, optional)
131
+
132
+ ## Error Handling
133
+
134
+ | Scenario | Action |
135
+ |----------|--------|
136
+ | Unrecognized command | List available commands from the Quick Reference table. Suggest the closest matching command. |
137
+ | URL unreachable | Report the error and suggest the user verify the URL. Do not attempt to guess site content. |
138
+ | Sub-skill fails during audit | Report partial results from successful sub-skills. Clearly note which sub-skill failed and why. Suggest re-running the failed sub-skill individually. |
139
+ | Ambiguous business type detection | Present the top two detected types with supporting signals. Ask the user to confirm before proceeding with industry-specific recommendations. |