opencode-skills-antigravity 1.0.4 → 1.0.6

package/bundled-skills/json-canvas/references/EXAMPLES.md

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+# JSON Canvas Complete Examples
+
+## Simple Canvas with Text and Connections
+
+```json
+{
+  "nodes": [
+    {
+      "id": "8a9b0c1d2e3f4a5b",
+      "type": "text",
+      "x": 0,
+      "y": 0,
+      "width": 300,
+      "height": 150,
+      "text": "# Main Idea\n\nThis is the central concept."
+    },
+    {
+      "id": "1a2b3c4d5e6f7a8b",
+      "type": "text",
+      "x": 400,
+      "y": -100,
+      "width": 250,
+      "height": 100,
+      "text": "## Supporting Point A\n\nDetails here."
+    },
+    {
+      "id": "2b3c4d5e6f7a8b9c",
+      "type": "text",
+      "x": 400,
+      "y": 100,
+      "width": 250,
+      "height": 100,
+      "text": "## Supporting Point B\n\nMore details."
+    }
+  ],
+  "edges": [
+    {
+      "id": "3c4d5e6f7a8b9c0d",
+      "fromNode": "8a9b0c1d2e3f4a5b",
+      "fromSide": "right",
+      "toNode": "1a2b3c4d5e6f7a8b",
+      "toSide": "left"
+    },
+    {
+      "id": "4d5e6f7a8b9c0d1e",
+      "fromNode": "8a9b0c1d2e3f4a5b",
+      "fromSide": "right",
+      "toNode": "2b3c4d5e6f7a8b9c",
+      "toSide": "left"
+    }
+  ]
+}
+```
+
+## Project Board with Groups
+
+```json
+{
+  "nodes": [
+    {
+      "id": "5e6f7a8b9c0d1e2f",
+      "type": "group",
+      "x": 0,
+      "y": 0,
+      "width": 300,
+      "height": 500,
+      "label": "To Do",
+      "color": "1"
+    },
+    {
+      "id": "6f7a8b9c0d1e2f3a",
+      "type": "group",
+      "x": 350,
+      "y": 0,
+      "width": 300,
+      "height": 500,
+      "label": "In Progress",
+      "color": "3"
+    },
+    {
+      "id": "7a8b9c0d1e2f3a4b",
+      "type": "group",
+      "x": 700,
+      "y": 0,
+      "width": 300,
+      "height": 500,
+      "label": "Done",
+      "color": "4"
+    },
+    {
+      "id": "8b9c0d1e2f3a4b5c",
+      "type": "text",
+      "x": 20,
+      "y": 50,
+      "width": 260,
+      "height": 80,
+      "text": "## Task 1\n\nImplement feature X"
+    },
+    {
+      "id": "9c0d1e2f3a4b5c6d",
+      "type": "text",
+      "x": 370,
+      "y": 50,
+      "width": 260,
+      "height": 80,
+      "text": "## Task 2\n\nReview PR #123",
+      "color": "2"
+    },
+    {
+      "id": "0d1e2f3a4b5c6d7e",
+      "type": "text",
+      "x": 720,
+      "y": 50,
+      "width": 260,
+      "height": 80,
+      "text": "## Task 3\n\n~~Setup CI/CD~~"
+    }
+  ],
+  "edges": []
+}
+```
+
+## Research Canvas with Files and Links
+
+```json
+{
+  "nodes": [
+    {
+      "id": "1e2f3a4b5c6d7e8f",
+      "type": "text",
+      "x": 300,
+      "y": 200,
+      "width": 400,
+      "height": 200,
+      "text": "# Research Topic\n\n## Key Questions\n\n- How does X affect Y?\n- What are the implications?",
+      "color": "5"
+    },
+    {
+      "id": "2f3a4b5c6d7e8f9a",
+      "type": "file",
+      "x": 0,
+      "y": 0,
+      "width": 250,
+      "height": 150,
+      "file": "Literature/Paper A.pdf"
+    },
+    {
+      "id": "3a4b5c6d7e8f9a0b",
+      "type": "file",
+      "x": 0,
+      "y": 200,
+      "width": 250,
+      "height": 150,
+      "file": "Notes/Meeting Notes.md",
+      "subpath": "#Key Insights"
+    },
+    {
+      "id": "4b5c6d7e8f9a0b1c",
+      "type": "link",
+      "x": 0,
+      "y": 400,
+      "width": 250,
+      "height": 100,
+      "url": "https://example.com/research"
+    },
+    {
+      "id": "5c6d7e8f9a0b1c2d",
+      "type": "file",
+      "x": 750,
+      "y": 150,
+      "width": 300,
+      "height": 250,
+      "file": "Attachments/diagram.png"
+    }
+  ],
+  "edges": [
+    {
+      "id": "6d7e8f9a0b1c2d3e",
+      "fromNode": "2f3a4b5c6d7e8f9a",
+      "fromSide": "right",
+      "toNode": "1e2f3a4b5c6d7e8f",
+      "toSide": "left",
+      "label": "supports"
+    },
+    {
+      "id": "7e8f9a0b1c2d3e4f",
+      "fromNode": "3a4b5c6d7e8f9a0b",
+      "fromSide": "right",
+      "toNode": "1e2f3a4b5c6d7e8f",
+      "toSide": "left",
+      "label": "informs"
+    },
+    {
+      "id": "8f9a0b1c2d3e4f5a",
+      "fromNode": "4b5c6d7e8f9a0b1c",
+      "fromSide": "right",
+      "toNode": "1e2f3a4b5c6d7e8f",
+      "toSide": "left",
+      "toEnd": "arrow",
+      "color": "6"
+    },
+    {
+      "id": "9a0b1c2d3e4f5a6b",
+      "fromNode": "1e2f3a4b5c6d7e8f",
+      "fromSide": "right",
+      "toNode": "5c6d7e8f9a0b1c2d",
+      "toSide": "left",
+      "label": "visualized by"
+    }
+  ]
+}
+```
+
+## Flowchart
+
+```json
+{
+  "nodes": [
+    {
+      "id": "a0b1c2d3e4f5a6b7",
+      "type": "text",
+      "x": 200,
+      "y": 0,
+      "width": 150,
+      "height": 60,
+      "text": "**Start**",
+      "color": "4"
+    },
+    {
+      "id": "b1c2d3e4f5a6b7c8",
+      "type": "text",
+      "x": 200,
+      "y": 100,
+      "width": 150,
+      "height": 60,
+      "text": "Step 1:\nGather data"
+    },
+    {
+      "id": "c2d3e4f5a6b7c8d9",
+      "type": "text",
+      "x": 200,
+      "y": 200,
+      "width": 150,
+      "height": 80,
+      "text": "**Decision**\n\nIs data valid?",
+      "color": "3"
+    },
+    {
+      "id": "d3e4f5a6b7c8d9e0",
+      "type": "text",
+      "x": 400,
+      "y": 200,
+      "width": 150,
+      "height": 60,
+      "text": "Process data"
+    },
+    {
+      "id": "e4f5a6b7c8d9e0f1",
+      "type": "text",
+      "x": 0,
+      "y": 200,
+      "width": 150,
+      "height": 60,
+      "text": "Request new data",
+      "color": "1"
+    },
+    {
+      "id": "f5a6b7c8d9e0f1a2",
+      "type": "text",
+      "x": 400,
+      "y": 320,
+      "width": 150,
+      "height": 60,
+      "text": "**End**",
+      "color": "4"
+    }
+  ],
+  "edges": [
+    {
+      "id": "a6b7c8d9e0f1a2b3",
+      "fromNode": "a0b1c2d3e4f5a6b7",
+      "fromSide": "bottom",
+      "toNode": "b1c2d3e4f5a6b7c8",
+      "toSide": "top"
+    },
+    {
+      "id": "b7c8d9e0f1a2b3c4",
+      "fromNode": "b1c2d3e4f5a6b7c8",
+      "fromSide": "bottom",
+      "toNode": "c2d3e4f5a6b7c8d9",
+      "toSide": "top"
+    },
+    {
+      "id": "c8d9e0f1a2b3c4d5",
+      "fromNode": "c2d3e4f5a6b7c8d9",
+      "fromSide": "right",
+      "toNode": "d3e4f5a6b7c8d9e0",
+      "toSide": "left",
+      "label": "Yes",
+      "color": "4"
+    },
+    {
+      "id": "d9e0f1a2b3c4d5e6",
+      "fromNode": "c2d3e4f5a6b7c8d9",
+      "fromSide": "left",
+      "toNode": "e4f5a6b7c8d9e0f1",
+      "toSide": "right",
+      "label": "No",
+      "color": "1"
+    },
+    {
+      "id": "e0f1a2b3c4d5e6f7",
+      "fromNode": "e4f5a6b7c8d9e0f1",
+      "fromSide": "top",
+      "fromEnd": "none",
+      "toNode": "b1c2d3e4f5a6b7c8",
+      "toSide": "left",
+      "toEnd": "arrow"
+    },
+    {
+      "id": "f1a2b3c4d5e6f7a8",
+      "fromNode": "d3e4f5a6b7c8d9e0",
+      "fromSide": "bottom",
+      "toNode": "f5a6b7c8d9e0f1a2",
+      "toSide": "top"
+    }
+  ]
+}
+```

package/bundled-skills/lead-magnets/SKILL.md

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+---
+name: lead-magnets
+description: "Plan and optimize lead magnets for email capture and lead generation. Use when designing gated content, checklists, templates, downloadable resources, or other offers that convert visitors into subscribers."
+risk: unknown
+source: "https://github.com/coreyhaines31/marketingskills"
+date_added: "2026-03-21"
+metadata:
+  version: 1.0.0
+---
+
+# Lead Magnets
+
+You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
+
+## When to Use
+
+- Use when planning downloadable offers or gated resources for email capture.
+- Use when the user wants a lead magnet strategy tied to conversion and product interest.
+- Use when deciding what to give away, not just writing the asset itself.
+
+## Before Planning
+
+**Check for product marketing context first:**
+If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
+
+Gather this context (ask if not provided):
+
+### 1. Business Context
+- What does the company do?
+- Who is the ideal customer?
+- What problems does your product solve?
+
+### 2. Current Lead Generation
+- How do you currently capture leads?
+- What lead magnets or offers do you have?
+- What's your current conversion rate on email capture?
+
+### 3. Content Assets
+- What existing content could be repurposed? (blog posts, guides, data)
+- What expertise can you package?
+- What templates or tools do you use internally?
+
+### 4. Goals
+- Primary goal: email list growth, lead quality, product education?
+- Target audience stage: awareness, consideration, or decision?
+- Timeline and resource constraints?
+
+---
+
+## Lead Magnet Principles
+
+### 1. Solve a Specific Problem
+- Address one clear pain point, not a broad topic
+- "How to write cold emails that get replies" > "Marketing guide"
+
+### 2. Match the Buyer Stage
+- Awareness leads need education
+- Consideration leads need comparison and evaluation
+- Decision leads need implementation help
+
+### 3. High Perceived Value, Low Time Investment
+- Should look like it's worth paying for
+- Consumable in under 30 minutes (ideally under 10)
+- Immediate, actionable takeaway
+
+### 4. Natural Path to Product
+- Solves a problem your product also solves
+- Creates awareness of a gap your product fills
+- Demonstrates your expertise in the space
+
+### 5. Easy to Consume
+- One clear format (don't mix ebook + video + spreadsheet)
+- Works on mobile
+- No special software required
+
+---
+
+## Lead Magnet Types
+
+| Type | Best For | Effort | Time to Create |
+|------|----------|--------|----------------|
+| Checklist | Quick wins, process steps | Low | 1-2 hours |
+| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
+| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
+| Swipe file | Inspiration, examples | Medium | 4-8 hours |
+| Ebook/guide | Deep education, authority | High | 1-3 weeks |
+| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
+| Mini-course (video) | Education + personality | High | 2-4 weeks |
+| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
+| Webinar | Authority, live engagement | Medium | 1 week prep |
+| Resource library | Ongoing value, return visits | High | Ongoing |
+| Free trial/community access | Product experience | Varies | Varies |
+
+**For detailed creation guidance per format**: See [references/format-guide.md](references/format-guide.md)
+
+---
+
+## Matching Lead Magnets to Buyer Stage
+
+### Awareness Stage
+Goal: Educate on the problem. Attract people who don't know you yet.
+
+| Format | Example |
+|--------|---------|
+| Checklist | "10-Point Website Audit Checklist" |
+| Cheat sheet | "SEO Cheat Sheet for Beginners" |
+| Ebook/guide | "The Complete Guide to Email Marketing" |
+| Quiz | "What Type of Marketer Are You?" |
+
+### Consideration Stage
+Goal: Help evaluate solutions. Build trust and demonstrate expertise.
+
+| Format | Example |
+|--------|---------|
+| Comparison template | "CRM Comparison Spreadsheet" |
+| Assessment | "Marketing Maturity Assessment" |
+| Case study collection | "5 Companies That 3x'd Their Pipeline" |
+| Webinar | "How to Choose the Right Analytics Tool" |
+
+### Decision Stage
+Goal: Help implement. Remove friction to purchase.
+
+| Format | Example |
+|--------|---------|
+| Template | "Ready-to-Use Sales Email Templates" |
+| Free trial | "14-Day Free Trial" |
+| Implementation guide | "Migration Checklist: Switch in 30 Minutes" |
+| ROI calculator | "Calculate Your Savings" (→ see **free-tool-strategy**) |
+
+---
+
+## Gating Strategy
+
+### Gating Options
+
+| Approach | When to Use | Trade-off |
+|----------|-------------|-----------|
+| **Full gate** | High-value content, bottom-funnel | Max capture, lower reach |
+| **Partial gate** | Preview + full version | Balance of reach and capture |
+| **Ungated + optional** | Top-funnel education | Max reach, lower capture |
+| **Content upgrade** | Blog post + bonus | Contextual, high-intent |
+
+### What to Ask For
+
+- **Email only** — highest conversion, lowest friction
+- **Email + name** — enables personalization, slight friction increase
+- **Email + company/role** — better lead qualification, more friction
+- **Multi-field** — only for high-value offers (webinars, demos)
+
+Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.
+
+### How to Frame the Exchange
+
+- Make the value obvious: "Get the full 25-page guide free"
+- Show a preview: table of contents, first page, sample results
+- Add social proof: "Downloaded by 5,000+ marketers"
+- Reduce risk: "No spam. Unsubscribe anytime."
+
+**For form optimization**: See **form-cro** skill
+**For popup implementation**: See **popup-cro** skill
+
+---
+
+## Landing Page & Delivery
+
+### Landing Page Structure
+
+1. **Headline** — Clear benefit: what they'll get and why it matters
+2. **Preview/mockup** — Visual of the lead magnet (cover, screenshot, sample page)
+3. **What's inside** — 3-5 bullet points of key takeaways
+4. **Social proof** — Download count, testimonials, logos
+5. **Form** — Minimal fields, clear CTA button
+6. **FAQ** — Address hesitations (Is it really free? What format?)
+
+**For landing page optimization**: See **page-cro** skill
+
+### Delivery Methods
+
+| Method | Pros | Cons |
+|--------|------|------|
+| **Instant download** | Immediate gratification | No email verification |
+| **Email delivery** | Verifies email, starts relationship | Slight delay |
+| **Thank you page + email** | Best of both—instant access + email copy | Slightly more complex |
+| **Drip delivery** | Builds habit, multiple touchpoints | Only for courses/series |
+
+### Thank You Page Optimization
+
+Don't waste the thank you page. After they've converted:
+- Confirm delivery ("Check your inbox")
+- Offer a next step (book a demo, start trial, join community)
+- Share on social (pre-written tweet/post)
+- Recommend related content
+
+---
+
+## Promotion & Distribution
+
+### Blog CTAs & Content Upgrades
+
+- Add relevant CTAs within blog posts (inline, end-of-post)
+- Create post-specific content upgrades (bonus checklist for a how-to post)
+- Content upgrades convert 2-5x better than generic sidebar CTAs
+
+### Exit-Intent & Popups
+
+- Trigger on exit intent or scroll depth
+- Match the popup offer to the page content
+- **See popup-cro** for implementation
+
+### Social Media
+
+- Share snippets and teasers from the lead magnet
+- Create carousel posts from key points
+- Use the lead magnet as the CTA in your bio/profile
+- **See social-content** for social strategy
+
+### Paid Promotion
+
+- Facebook/Instagram lead ads for top-funnel lead magnets
+- Google Ads for high-intent lead magnets (templates, tools)
+- LinkedIn for B2B lead magnets
+- Retarget blog visitors with lead magnet ads
+- **See paid-ads** for campaign strategy
+
+### Partner Co-Promotion
+
+- Cross-promote with complementary brands
+- Guest webinars with partner audiences
+- Include in partner newsletters
+- Bundle in resource collections
+
+---
+
+## Measuring Success
+
+### Key Metrics
+
+| Metric | What It Tells You | Benchmark |
+|--------|-------------------|-----------|
+| **Landing page conversion rate** | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) |
+| **Cost per lead** | Acquisition efficiency | Varies by channel and industry |
+| **Lead-to-customer rate** | Lead quality | 1-5% (B2B), varies widely |
+| **Email engagement** | Content relevance | 30-50% open, 2-5% click |
+| **Time to conversion** | Nurture effectiveness | Track by lead magnet source |
+
+**For detailed benchmarks by format and industry**: See [references/benchmarks.md](references/benchmarks.md)
+
+### A/B Testing Ideas
+
+- **Headline**: Benefit-focused vs. curiosity-driven
+- **Format**: Checklist vs. guide on same topic
+- **Gate level**: Full gate vs. partial preview
+- **Form fields**: Email-only vs. email + name
+- **CTA copy**: "Download Free Guide" vs. "Get Your Copy"
+- **Delivery**: Instant download vs. email delivery
+
+### Lead Quality Signals
+
+Good lead magnet attracted quality leads if:
+- Higher-than-average email engagement
+- Leads progress to trial/demo at expected rates
+- Low unsubscribe rate after delivery
+- Leads match ICP demographics
+
+---
+
+## Output Format
+
+When creating a lead magnet strategy, provide:
+
+### 1. Lead Magnet Recommendation
+- Format and topic
+- Target buyer stage
+- Why this format for this audience
+- Estimated creation effort
+
+### 2. Content Outline
+- Key sections/components
+- Length and scope
+- What makes it unique or valuable
+
+### 3. Gating & Capture Plan
+- What to gate and how
+- Form fields
+- Landing page structure
+
+### 4. Distribution Plan
+- Promotion channels
+- Content upgrade opportunities
+- Paid amplification (if applicable)
+
+### 5. Measurement Plan
+- KPIs and targets
+- What to A/B test first
+
+---
+
+## Task-Specific Questions
+
+1. What existing content or expertise could you turn into a lead magnet?
+2. Where does your audience spend time online?
+3. What's the most common question prospects ask before buying?
+4. Do you have an email nurture sequence set up for new leads?
+5. What's your budget for design and promotion?
+
+---
+
+## Related Skills
+
+- **free-tool-strategy**: For interactive tools as lead magnets (calculators, graders, quizzes)
+- **copywriting**: For writing the lead magnet content itself
+- **email-sequence**: For nurture sequences after lead capture
+- **page-cro**: For optimizing lead magnet landing pages
+- **popup-cro**: For popup-based lead capture
+- **form-cro**: For optimizing capture forms
+- **content-strategy**: For content planning and topic selection
+- **analytics-tracking**: For measuring lead magnet performance
+- **paid-ads**: For paid promotion of lead magnets
+- **social-content**: For social media promotion