opencode-skills-antigravity 1.0.4 → 1.0.6

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Files changed (151) hide show
  1. package/bundled-skills/ad-creative/SKILL.md +371 -0
  2. package/bundled-skills/ad-creative/evals/evals.json +90 -0
  3. package/bundled-skills/ad-creative/references/generative-tools.md +637 -0
  4. package/bundled-skills/ad-creative/references/platform-specs.md +213 -0
  5. package/bundled-skills/ai-seo/SKILL.md +407 -0
  6. package/bundled-skills/ai-seo/evals/evals.json +90 -0
  7. package/bundled-skills/ai-seo/references/content-patterns.md +285 -0
  8. package/bundled-skills/ai-seo/references/platform-ranking-factors.md +152 -0
  9. package/bundled-skills/backend-dev-guidelines/SKILL.md +1 -1
  10. package/bundled-skills/cc-skill-security-review/SKILL.md +1 -1
  11. package/bundled-skills/churn-prevention/SKILL.md +433 -0
  12. package/bundled-skills/churn-prevention/evals/evals.json +93 -0
  13. package/bundled-skills/churn-prevention/references/cancel-flow-patterns.md +316 -0
  14. package/bundled-skills/churn-prevention/references/dunning-playbook.md +408 -0
  15. package/bundled-skills/claude-api/LICENSE.txt +202 -0
  16. package/bundled-skills/claude-api/SKILL.md +252 -0
  17. package/bundled-skills/claude-api/csharp/claude-api.md +70 -0
  18. package/bundled-skills/claude-api/curl/examples.md +164 -0
  19. package/bundled-skills/claude-api/go/claude-api.md +146 -0
  20. package/bundled-skills/claude-api/java/claude-api.md +128 -0
  21. package/bundled-skills/claude-api/php/claude-api.md +88 -0
  22. package/bundled-skills/claude-api/python/agent-sdk/README.md +269 -0
  23. package/bundled-skills/claude-api/python/agent-sdk/patterns.md +319 -0
  24. package/bundled-skills/claude-api/python/claude-api/README.md +404 -0
  25. package/bundled-skills/claude-api/python/claude-api/batches.md +182 -0
  26. package/bundled-skills/claude-api/python/claude-api/files-api.md +162 -0
  27. package/bundled-skills/claude-api/python/claude-api/streaming.md +162 -0
  28. package/bundled-skills/claude-api/python/claude-api/tool-use.md +587 -0
  29. package/bundled-skills/claude-api/ruby/claude-api.md +87 -0
  30. package/bundled-skills/claude-api/shared/error-codes.md +205 -0
  31. package/bundled-skills/claude-api/shared/live-sources.md +121 -0
  32. package/bundled-skills/claude-api/shared/models.md +68 -0
  33. package/bundled-skills/claude-api/shared/tool-use-concepts.md +305 -0
  34. package/bundled-skills/claude-api/typescript/agent-sdk/README.md +220 -0
  35. package/bundled-skills/claude-api/typescript/agent-sdk/patterns.md +150 -0
  36. package/bundled-skills/claude-api/typescript/claude-api/README.md +313 -0
  37. package/bundled-skills/claude-api/typescript/claude-api/batches.md +106 -0
  38. package/bundled-skills/claude-api/typescript/claude-api/files-api.md +98 -0
  39. package/bundled-skills/claude-api/typescript/claude-api/streaming.md +178 -0
  40. package/bundled-skills/claude-api/typescript/claude-api/tool-use.md +477 -0
  41. package/bundled-skills/codex-review/SKILL.md +1 -1
  42. package/bundled-skills/cold-email/SKILL.md +167 -0
  43. package/bundled-skills/cold-email/evals/evals.json +94 -0
  44. package/bundled-skills/cold-email/references/benchmarks.md +83 -0
  45. package/bundled-skills/cold-email/references/follow-up-sequences.md +81 -0
  46. package/bundled-skills/cold-email/references/frameworks.md +90 -0
  47. package/bundled-skills/cold-email/references/personalization.md +79 -0
  48. package/bundled-skills/cold-email/references/subject-lines.md +53 -0
  49. package/bundled-skills/content-strategy/SKILL.md +374 -0
  50. package/bundled-skills/content-strategy/evals/evals.json +90 -0
  51. package/bundled-skills/content-strategy/references/headless-cms.md +194 -0
  52. package/bundled-skills/context7-auto-research/SKILL.md +1 -1
  53. package/bundled-skills/dbos-golang/SKILL.md +1 -1
  54. package/bundled-skills/dbos-python/SKILL.md +1 -1
  55. package/bundled-skills/dbos-typescript/SKILL.md +1 -1
  56. package/bundled-skills/debug-buttercup/SKILL.md +1 -1
  57. package/bundled-skills/defuddle/SKILL.md +50 -0
  58. package/bundled-skills/docs/integrations/jetski-cortex.md +3 -3
  59. package/bundled-skills/docs/integrations/jetski-gemini-loader/README.md +1 -1
  60. package/bundled-skills/docs/integrations/jetski-gemini-loader/package.json +1 -0
  61. package/bundled-skills/docs/maintainers/repo-growth-seo.md +3 -3
  62. package/bundled-skills/docs/maintainers/skills-import-2026-03-21.md +81 -0
  63. package/bundled-skills/docs/maintainers/skills-update-guide.md +1 -1
  64. package/bundled-skills/docs/users/bundles.md +1 -1
  65. package/bundled-skills/docs/users/claude-code-skills.md +1 -1
  66. package/bundled-skills/docs/users/gemini-cli-skills.md +1 -1
  67. package/bundled-skills/docs/users/getting-started.md +1 -1
  68. package/bundled-skills/docs/users/kiro-integration.md +1 -1
  69. package/bundled-skills/docs/users/usage.md +4 -4
  70. package/bundled-skills/docs/users/visual-guide.md +4 -4
  71. package/bundled-skills/evaluation/SKILL.md +1 -1
  72. package/bundled-skills/exa-search/SKILL.md +1 -1
  73. package/bundled-skills/firecrawl-scraper/SKILL.md +1 -1
  74. package/bundled-skills/frontend-dev-guidelines/SKILL.md +1 -1
  75. package/bundled-skills/gha-security-review/SKILL.md +2 -1
  76. package/bundled-skills/git-pushing/SKILL.md +1 -1
  77. package/bundled-skills/internal-comms/LICENSE.txt +202 -0
  78. package/bundled-skills/internal-comms/SKILL.md +35 -0
  79. package/bundled-skills/internal-comms/examples/3p-updates.md +47 -0
  80. package/bundled-skills/internal-comms/examples/company-newsletter.md +65 -0
  81. package/bundled-skills/internal-comms/examples/faq-answers.md +30 -0
  82. package/bundled-skills/internal-comms/examples/general-comms.md +16 -0
  83. package/bundled-skills/json-canvas/SKILL.md +253 -0
  84. package/bundled-skills/json-canvas/references/EXAMPLES.md +329 -0
  85. package/bundled-skills/lead-magnets/SKILL.md +319 -0
  86. package/bundled-skills/lead-magnets/references/benchmarks.md +129 -0
  87. package/bundled-skills/lead-magnets/references/format-guide.md +196 -0
  88. package/bundled-skills/memory-systems/SKILL.md +1 -1
  89. package/bundled-skills/obsidian-bases/SKILL.md +506 -0
  90. package/bundled-skills/obsidian-bases/references/FUNCTIONS_REFERENCE.md +173 -0
  91. package/bundled-skills/obsidian-cli/SKILL.md +115 -0
  92. package/bundled-skills/obsidian-markdown/SKILL.md +205 -0
  93. package/bundled-skills/obsidian-markdown/references/CALLOUTS.md +58 -0
  94. package/bundled-skills/obsidian-markdown/references/EMBEDS.md +63 -0
  95. package/bundled-skills/obsidian-markdown/references/PROPERTIES.md +61 -0
  96. package/bundled-skills/product-marketing-context/SKILL.md +250 -0
  97. package/bundled-skills/product-marketing-context/evals/evals.json +85 -0
  98. package/bundled-skills/react-best-practices/SKILL.md +1 -1
  99. package/bundled-skills/revops/SKILL.md +352 -0
  100. package/bundled-skills/revops/evals/evals.json +91 -0
  101. package/bundled-skills/revops/references/automation-playbooks.md +290 -0
  102. package/bundled-skills/revops/references/lifecycle-definitions.md +278 -0
  103. package/bundled-skills/revops/references/routing-rules.md +203 -0
  104. package/bundled-skills/revops/references/scoring-models.md +247 -0
  105. package/bundled-skills/sales-enablement/SKILL.md +358 -0
  106. package/bundled-skills/sales-enablement/evals/evals.json +91 -0
  107. package/bundled-skills/sales-enablement/references/deck-frameworks.md +263 -0
  108. package/bundled-skills/sales-enablement/references/demo-scripts.md +355 -0
  109. package/bundled-skills/sales-enablement/references/objection-library.md +270 -0
  110. package/bundled-skills/sales-enablement/references/one-pager-templates.md +208 -0
  111. package/bundled-skills/seo/SKILL.md +139 -0
  112. package/bundled-skills/seo/references/cwv-thresholds.md +108 -0
  113. package/bundled-skills/seo/references/eeat-framework.md +214 -0
  114. package/bundled-skills/seo/references/quality-gates.md +155 -0
  115. package/bundled-skills/seo/references/schema-types.md +118 -0
  116. package/bundled-skills/seo-competitor-pages/SKILL.md +229 -0
  117. package/bundled-skills/seo-content/SKILL.md +186 -0
  118. package/bundled-skills/seo-dataforseo/SKILL.md +395 -0
  119. package/bundled-skills/seo-geo/SKILL.md +254 -0
  120. package/bundled-skills/seo-hreflang/SKILL.md +209 -0
  121. package/bundled-skills/seo-image-gen/SKILL.md +183 -0
  122. package/bundled-skills/seo-images/SKILL.md +193 -0
  123. package/bundled-skills/seo-page/SKILL.md +103 -0
  124. package/bundled-skills/seo-plan/SKILL.md +136 -0
  125. package/bundled-skills/seo-plan/assets/agency.md +175 -0
  126. package/bundled-skills/seo-plan/assets/ecommerce.md +167 -0
  127. package/bundled-skills/seo-plan/assets/generic.md +144 -0
  128. package/bundled-skills/seo-plan/assets/local-service.md +160 -0
  129. package/bundled-skills/seo-plan/assets/publisher.md +153 -0
  130. package/bundled-skills/seo-plan/assets/saas.md +135 -0
  131. package/bundled-skills/seo-programmatic/SKILL.md +184 -0
  132. package/bundled-skills/seo-schema/SKILL.md +178 -0
  133. package/bundled-skills/seo-sitemap/SKILL.md +129 -0
  134. package/bundled-skills/seo-technical/SKILL.md +175 -0
  135. package/bundled-skills/site-architecture/SKILL.md +366 -0
  136. package/bundled-skills/site-architecture/evals/evals.json +88 -0
  137. package/bundled-skills/site-architecture/references/mermaid-templates.md +216 -0
  138. package/bundled-skills/site-architecture/references/navigation-patterns.md +305 -0
  139. package/bundled-skills/site-architecture/references/site-type-templates.md +293 -0
  140. package/bundled-skills/skill-improver/SKILL.md +1 -1
  141. package/bundled-skills/tavily-web/SKILL.md +1 -1
  142. package/bundled-skills/test-fixing/SKILL.md +1 -1
  143. package/bundled-skills/tool-design/SKILL.md +1 -1
  144. package/bundled-skills/ui-ux-pro-max/SKILL.md +1 -1
  145. package/bundled-skills/verification-before-completion/SKILL.md +1 -1
  146. package/bundled-skills/wiki-changelog/SKILL.md +1 -1
  147. package/bundled-skills/wiki-onboarding/SKILL.md +1 -1
  148. package/bundled-skills/wiki-qa/SKILL.md +1 -1
  149. package/bundled-skills/wiki-researcher/SKILL.md +1 -1
  150. package/bundled-skills/wiki-vitepress/SKILL.md +1 -1
  151. package/package.json +1 -1
@@ -0,0 +1,374 @@
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+ ---
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+ name: content-strategy
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+ description: "Plan a content strategy, topic clusters, editorial roadmap, and content mix for traffic, authority, and lead generation. Use when deciding what to publish, what topics to prioritize, or how to structure a content program."
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+ risk: unknown
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+ source: "https://github.com/coreyhaines31/marketingskills"
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+ date_added: "2026-03-21"
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+ metadata:
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+ version: 1.1.0
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+ ---
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+
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+ # Content Strategy
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+
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+ You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.
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+
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+ ## When to Use
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+
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+ - Use when deciding what content to create, in what order, and for which audience.
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+ - Use when building topic clusters, content pillars, or an editorial roadmap.
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+ - Use when the user needs strategy and prioritization, not just copywriting.
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+
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+ ## Before Planning
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+
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+ **Check for product marketing context first:**
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+ If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
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+
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+ Gather this context (ask if not provided):
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+
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+ ### 1. Business Context
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+ - What does the company do?
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+ - Who is the ideal customer?
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+ - What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
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+ - What problems does your product solve?
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+
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+ ### 2. Customer Research
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+ - What questions do customers ask before buying?
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+ - What objections come up in sales calls?
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+ - What topics appear repeatedly in support tickets?
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+ - What language do customers use to describe their problems?
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+
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+ ### 3. Current State
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+ - Do you have existing content? What's working?
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+ - What resources do you have? (writers, budget, time)
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+ - What content formats can you produce? (written, video, audio)
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+
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+ ### 4. Competitive Landscape
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+ - Who are your main competitors?
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+ - What content gaps exist in your market?
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+
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+ ---
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+
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+ ## Searchable vs Shareable
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+
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+ Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation.
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+
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+ **Searchable content** captures existing demand. Optimized for people actively looking for answers.
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+
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+ **Shareable content** creates demand. Spreads ideas and gets people talking.
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+
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+ ### When Writing Searchable Content
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+
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+ - Target a specific keyword or question
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+ - Match search intent exactly—answer what the searcher wants
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+ - Use clear titles that match search queries
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+ - Structure with headings that mirror search patterns
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+ - Place keywords in title, headings, first paragraph, URL
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+ - Provide comprehensive coverage (don't leave questions unanswered)
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+ - Include data, examples, and links to authoritative sources
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+ - Optimize for AI/LLM discovery: clear positioning, structured content, brand consistency across the web
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+
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+ ### When Writing Shareable Content
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+
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+ - Lead with a novel insight, original data, or counterintuitive take
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+ - Challenge conventional wisdom with well-reasoned arguments
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+ - Tell stories that make people feel something
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+ - Create content people want to share to look smart or help others
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+ - Connect to current trends or emerging problems
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+ - Share vulnerable, honest experiences others can learn from
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+
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+ ---
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+
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+ ## Content Types
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+
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+ ### Searchable Content Types
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+
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+ **Use-Case Content**
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+ Formula: [persona] + [use-case]. Targets long-tail keywords.
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+ - "Project management for designers"
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+ - "Task tracking for developers"
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+ - "Client collaboration for freelancers"
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+
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+ **Hub and Spoke**
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+ Hub = comprehensive overview. Spokes = related subtopics.
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+ ```
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+ /topic (hub)
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+ ├── /topic/subtopic-1 (spoke)
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+ ├── /topic/subtopic-2 (spoke)
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+ └── /topic/subtopic-3 (spoke)
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+ ```
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+ Create hub first, then build spokes. Interlink strategically.
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+
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+ **Note:** Most content works fine under `/blog`. Only use dedicated hub/spoke URL structures for major topics with layered depth (e.g., Atlassian's `/agile` guide). For typical blog posts, `/blog/post-title` is sufficient.
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+
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+ **Template Libraries**
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+ High-intent keywords + product adoption.
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+ - Target searches like "marketing plan template"
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+ - Provide immediate standalone value
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+ - Show how product enhances the template
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+
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+ ### Shareable Content Types
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+
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+ **Thought Leadership**
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+ - Articulate concepts everyone feels but hasn't named
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+ - Challenge conventional wisdom with evidence
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+ - Share vulnerable, honest experiences
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+
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+ **Data-Driven Content**
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+ - Product data analysis (anonymized insights)
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+ - Public data analysis (uncover patterns)
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+ - Original research (run experiments, share results)
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+
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+ **Expert Roundups**
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+ 15-30 experts answering one specific question. Built-in distribution.
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+
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+ **Case Studies**
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+ Structure: Challenge → Solution → Results → Key learnings
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+
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+ **Meta Content**
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+ Behind-the-scenes transparency. "How We Got Our First $5k MRR," "Why We Chose Debt Over VC."
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+
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+ For programmatic content at scale, see **programmatic-seo** skill.
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+
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+ ---
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+
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+ ## Content Pillars and Topic Clusters
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+
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+ Content pillars are the 3-5 core topics your brand will own. Each pillar spawns a cluster of related content.
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+
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+ Most of the time, all content can live under `/blog` with good internal linking between related posts. Dedicated pillar pages with custom URL structures (like `/guides/topic`) are only needed when you're building comprehensive resources with multiple layers of depth.
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+
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+ ### How to Identify Pillars
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+
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+ 1. **Product-led**: What problems does your product solve?
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+ 2. **Audience-led**: What does your ICP need to learn?
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+ 3. **Search-led**: What topics have volume in your space?
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+ 4. **Competitor-led**: What are competitors ranking for?
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+
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+ ### Pillar Structure
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+
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+ ```
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+ Pillar Topic (Hub)
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+ ├── Subtopic Cluster 1
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+ │ ├── Article A
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+ │ ├── Article B
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+ │ └── Article C
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+ ├── Subtopic Cluster 2
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+ │ ├── Article D
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+ │ ├── Article E
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+ │ └── Article F
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+ └── Subtopic Cluster 3
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+ ├── Article G
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+ ├── Article H
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+ └── Article I
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+ ```
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+
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+ ### Pillar Criteria
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+
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+ Good pillars should:
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+ - Align with your product/service
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+ - Match what your audience cares about
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+ - Have search volume and/or social interest
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+ - Be broad enough for many subtopics
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+
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+ ---
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+
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+ ## Keyword Research by Buyer Stage
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+
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+ Map topics to the buyer's journey using proven keyword modifiers:
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+
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+ ### Awareness Stage
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+ Modifiers: "what is," "how to," "guide to," "introduction to"
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+
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+ Example: If customers ask about project management basics:
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+ - "What is Agile Project Management"
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+ - "Guide to Sprint Planning"
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+ - "How to Run a Standup Meeting"
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+
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+ ### Consideration Stage
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+ Modifiers: "best," "top," "vs," "alternatives," "comparison"
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+
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+ Example: If customers evaluate multiple tools:
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+ - "Best Project Management Tools for Remote Teams"
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+ - "Asana vs Trello vs Monday"
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+ - "Basecamp Alternatives"
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+
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+ ### Decision Stage
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+ Modifiers: "pricing," "reviews," "demo," "trial," "buy"
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+
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+ Example: If pricing comes up in sales calls:
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+ - "Project Management Tool Pricing Comparison"
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+ - "How to Choose the Right Plan"
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+ - "[Product] Reviews"
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+
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+ ### Implementation Stage
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+ Modifiers: "templates," "examples," "tutorial," "how to use," "setup"
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+
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+ Example: If support tickets show implementation struggles:
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+ - "Project Template Library"
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+ - "Step-by-Step Setup Tutorial"
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+ - "How to Use [Feature]"
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+
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+ ---
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+
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+ ## Content Ideation Sources
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+
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+ ### 1. Keyword Data
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+
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+ If user provides keyword exports (Ahrefs, SEMrush, GSC), analyze for:
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+ - Topic clusters (group related keywords)
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+ - Buyer stage (awareness/consideration/decision/implementation)
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+ - Search intent (informational, commercial, transactional)
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+ - Quick wins (low competition + decent volume + high relevance)
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+ - Content gaps (keywords competitors rank for that you don't)
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+
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+ Output as prioritized table:
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+ | Keyword | Volume | Difficulty | Buyer Stage | Content Type | Priority |
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+
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+ ### 2. Call Transcripts
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+
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+ If user provides sales or customer call transcripts, extract:
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+ - Questions asked → FAQ content or blog posts
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+ - Pain points → problems in their own words
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+ - Objections → content to address proactively
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+ - Language patterns → exact phrases to use (voice of customer)
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+ - Competitor mentions → what they compared you to
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+
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+ Output content ideas with supporting quotes.
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+
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+ ### 3. Survey Responses
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+
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+ If user provides survey data, mine for:
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+ - Open-ended responses (topics and language)
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+ - Common themes (30%+ mention = high priority)
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+ - Resource requests (what they wish existed)
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+ - Content preferences (formats they want)
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+
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+ ### 4. Forum Research
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+
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+ Use web search to find content ideas:
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+
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+ **Reddit:** `site:reddit.com [topic]`
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+ - Top posts in relevant subreddits
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+ - Questions and frustrations in comments
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+ - Upvoted answers (validates what resonates)
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+
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+ **Quora:** `site:quora.com [topic]`
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+ - Most-followed questions
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+ - Highly upvoted answers
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+
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+ **Other:** Indie Hackers, Hacker News, Product Hunt, industry Slack/Discord
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+
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+ Extract: FAQs, misconceptions, debates, problems being solved, terminology used.
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+
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+ ### 5. Competitor Analysis
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+
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+ Use web search to analyze competitor content:
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+
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+ **Find their content:** `site:competitor.com/blog`
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+
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+ **Analyze:**
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+ - Top-performing posts (comments, shares)
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+ - Topics covered repeatedly
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+ - Gaps they haven't covered
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+ - Case studies (customer problems, use cases, results)
274
+ - Content structure (pillars, categories, formats)
275
+
276
+ **Identify opportunities:**
277
+ - Topics you can cover better
278
+ - Angles they're missing
279
+ - Outdated content to improve on
280
+
281
+ ### 6. Sales and Support Input
282
+
283
+ Extract from customer-facing teams:
284
+ - Common objections
285
+ - Repeated questions
286
+ - Support ticket patterns
287
+ - Success stories
288
+ - Feature requests and underlying problems
289
+
290
+ ---
291
+
292
+ ## Prioritizing Content Ideas
293
+
294
+ Score each idea on four factors:
295
+
296
+ ### 1. Customer Impact (40%)
297
+ - How frequently did this topic come up in research?
298
+ - What percentage of customers face this challenge?
299
+ - How emotionally charged was this pain point?
300
+ - What's the potential LTV of customers with this need?
301
+
302
+ ### 2. Content-Market Fit (30%)
303
+ - Does this align with problems your product solves?
304
+ - Can you offer unique insights from customer research?
305
+ - Do you have customer stories to support this?
306
+ - Will this naturally lead to product interest?
307
+
308
+ ### 3. Search Potential (20%)
309
+ - What's the monthly search volume?
310
+ - How competitive is this topic?
311
+ - Are there related long-tail opportunities?
312
+ - Is search interest growing or declining?
313
+
314
+ ### 4. Resource Requirements (10%)
315
+ - Do you have expertise to create authoritative content?
316
+ - What additional research is needed?
317
+ - What assets (graphics, data, examples) will you need?
318
+
319
+ ### Scoring Template
320
+
321
+ | Idea | Customer Impact (40%) | Content-Market Fit (30%) | Search Potential (20%) | Resources (10%) | Total |
322
+ |------|----------------------|-------------------------|----------------------|-----------------|-------|
323
+ | Topic A | 8 | 9 | 7 | 6 | 8.0 |
324
+ | Topic B | 6 | 7 | 9 | 8 | 7.1 |
325
+
326
+ ---
327
+
328
+ ## Output Format
329
+
330
+ When creating a content strategy, provide:
331
+
332
+ ### 1. Content Pillars
333
+ - 3-5 pillars with rationale
334
+ - Subtopic clusters for each pillar
335
+ - How pillars connect to product
336
+
337
+ ### 2. Priority Topics
338
+ For each recommended piece:
339
+ - Topic/title
340
+ - Searchable, shareable, or both
341
+ - Content type (use-case, hub/spoke, thought leadership, etc.)
342
+ - Target keyword and buyer stage
343
+ - Why this topic (customer research backing)
344
+
345
+ ### 3. Topic Cluster Map
346
+ Visual or structured representation of how content interconnects.
347
+
348
+ ---
349
+
350
+ ## Task-Specific Questions
351
+
352
+ 1. What patterns emerge from your last 10 customer conversations?
353
+ 2. What questions keep coming up in sales calls?
354
+ 3. Where are competitors' content efforts falling short?
355
+ 4. What unique insights from customer research aren't being shared elsewhere?
356
+ 5. Which existing content drives the most conversions, and why?
357
+
358
+ ---
359
+
360
+ ## References
361
+
362
+ - **[Headless CMS Guide](references/headless-cms.md)**: CMS selection, content modeling for marketing, editorial workflows, platform comparison (Sanity, Contentful, Strapi)
363
+
364
+ ---
365
+
366
+ ## Related Skills
367
+
368
+ - **copywriting**: For writing individual content pieces
369
+ - **seo-audit**: For technical SEO and on-page optimization
370
+ - **ai-seo**: For optimizing content for AI search engines and getting cited by LLMs
371
+ - **programmatic-seo**: For scaled content generation
372
+ - **site-architecture**: For page hierarchy, navigation design, and URL structure
373
+ - **email-sequence**: For email-based content
374
+ - **social-content**: For social media content
@@ -0,0 +1,90 @@
1
+ {
2
+ "skill_name": "content-strategy",
3
+ "evals": [
4
+ {
5
+ "id": 1,
6
+ "prompt": "Help me build a content strategy for our B2B SaaS product. We sell expense management software to finance teams at companies with 50-500 employees. We currently have no blog and want to start from scratch.",
7
+ "expected_output": "Should check for product-marketing-context.md first. Should establish content pillars (3-5 core topic areas). Should map content types by buyer stage (awareness → consideration → decision → implementation). Should identify keyword research opportunities by buyer stage. Should recommend a mix of searchable (SEO-driven) and shareable (thought leadership, data) content. Should use the prioritization scoring framework (customer impact 40%, content-market fit 30%, search potential 20%, resources 10%). Should provide an initial content calendar or publishing cadence. Should recommend content types appropriate for starting from scratch.",
8
+ "assertions": [
9
+ "Checks for product-marketing-context.md",
10
+ "Establishes 3-5 content pillars",
11
+ "Maps content by buyer stage (awareness through implementation)",
12
+ "Includes keyword research by buyer stage",
13
+ "Recommends mix of searchable and shareable content",
14
+ "Uses prioritization scoring framework",
15
+ "Provides publishing cadence or calendar",
16
+ "Recommends appropriate starting content types"
17
+ ],
18
+ "files": []
19
+ },
20
+ {
21
+ "id": 2,
22
+ "prompt": "We have 200+ blog posts but traffic has been flat for a year. Our content feels random — no clear strategy. How do we fix this?",
23
+ "expected_output": "Should diagnose the 'random content' problem. Should recommend a content audit process to evaluate existing posts. Should introduce content pillars and topical clustering to organize the existing library. Should identify hub-and-spoke opportunities from existing content. Should recommend which posts to update, consolidate, or retire. Should use the prioritization framework to plan next steps. Should address topical authority building through clusters.",
24
+ "assertions": [
25
+ "Diagnoses the 'random content' problem",
26
+ "Recommends content audit for existing posts",
27
+ "Introduces content pillars and topical clustering",
28
+ "Identifies hub-and-spoke opportunities",
29
+ "Recommends update, consolidate, or retire decisions",
30
+ "Uses prioritization framework",
31
+ "Addresses topical authority building"
32
+ ],
33
+ "files": []
34
+ },
35
+ {
36
+ "id": 3,
37
+ "prompt": "what kind of content should we be creating? we're a developer tool (API testing platform) and our audience is backend developers and QA engineers",
38
+ "expected_output": "Should trigger on casual phrasing. Should recommend content types appropriate for a developer audience: technical tutorials, documentation-style guides, use-case content, template/example libraries, data-driven benchmarks. Should note that developer audiences prefer depth, accuracy, and practical value over marketing fluff. Should suggest content pillars aligned with developer interests. Should use the ideation sources framework (keyword data, community forums like Stack Overflow/Reddit, competitor gaps).",
39
+ "assertions": [
40
+ "Triggers on casual phrasing",
41
+ "Recommends content types for developer audience",
42
+ "Emphasizes technical depth and practical value",
43
+ "Notes developers prefer substance over marketing",
44
+ "Suggests content pillars for developer tool",
45
+ "Uses ideation sources framework",
46
+ "Mentions developer community channels"
47
+ ],
48
+ "files": []
49
+ },
50
+ {
51
+ "id": 4,
52
+ "prompt": "How should we prioritize which content to create first? We have a list of 50 blog post ideas but limited resources — one content marketer writing 2 posts per week.",
53
+ "expected_output": "Should apply the prioritization scoring framework: customer impact (40%), content-market fit (30%), search potential (20%), resources required (10%). Should help score or rank the content ideas using this framework. Should recommend focusing on high-impact, lower-effort content first. Should consider the buyer stage distribution (don't write only top-of-funnel). Should provide a practical workflow for the single content marketer to use going forward.",
54
+ "assertions": [
55
+ "Applies prioritization scoring framework with weights",
56
+ "Explains each scoring dimension",
57
+ "Recommends focusing on high-impact, lower-effort first",
58
+ "Considers buyer stage distribution",
59
+ "Provides practical workflow for limited resources"
60
+ ],
61
+ "files": []
62
+ },
63
+ {
64
+ "id": 5,
65
+ "prompt": "We want to build topical authority in 'employee engagement.' What does a content cluster look like for this topic?",
66
+ "expected_output": "Should apply the hub-and-spoke content cluster model. Should design a pillar page for 'employee engagement' (comprehensive, 3000+ word guide). Should identify 8-15 supporting spoke articles targeting long-tail keywords related to employee engagement. Should map the internal linking structure between hub and spokes. Should address keyword research for the cluster. Should recommend content types for each piece (guide, how-to, template, data-driven, etc.).",
67
+ "assertions": [
68
+ "Applies hub-and-spoke content cluster model",
69
+ "Designs a pillar page for the core topic",
70
+ "Identifies 8-15 supporting spoke articles",
71
+ "Maps internal linking between hub and spokes",
72
+ "Addresses keyword research for the cluster",
73
+ "Recommends content types for each piece"
74
+ ],
75
+ "files": []
76
+ },
77
+ {
78
+ "id": 6,
79
+ "prompt": "Can you write a blog post about remote work best practices for our HR software blog?",
80
+ "expected_output": "Should recognize this is a copywriting/content creation task, not a content strategy task. Should defer to or cross-reference the copywriting skill for writing individual pieces of content. May provide strategic context (where this fits in the content strategy, keyword targeting, audience) but should make clear that copywriting is the right skill for writing the actual content.",
81
+ "assertions": [
82
+ "Recognizes this as content creation, not strategy",
83
+ "References or defers to copywriting skill",
84
+ "Does not attempt to write the full blog post",
85
+ "May provide strategic context for the piece"
86
+ ],
87
+ "files": []
88
+ }
89
+ ]
90
+ }
@@ -0,0 +1,194 @@
1
+ # Headless CMS Guide
2
+
3
+ Reference for choosing, modeling, and implementing a headless CMS for marketing content.
4
+
5
+ ## When to Use This Reference
6
+
7
+ Use this when selecting a CMS for a new project, designing content models for marketing sites, setting up editorial workflows, or connecting CMS content to programmatic pages.
8
+
9
+ ---
10
+
11
+ ## Headless vs Traditional CMS
12
+
13
+ A headless CMS separates content management from presentation. Content is stored in a structured backend and delivered via API to any frontend.
14
+
15
+ ### When Headless Makes Sense
16
+
17
+ - Multiple frontends consume the same content (web, mobile, email)
18
+ - Developers want full control over the frontend stack
19
+ - Content needs to be reused across channels
20
+ - You're building with a modern framework (Next.js, Remix, Astro)
21
+ - Marketing needs structured, reusable content blocks
22
+
23
+ ### When Traditional Works Better
24
+
25
+ - Small team with no dedicated developers
26
+ - Simple blog or brochure site
27
+ - WYSIWYG editing is a hard requirement
28
+ - Budget is tight and WordPress/Webflow does the job
29
+
30
+ ### Decision Checklist
31
+
32
+ | Factor | Headless | Traditional |
33
+ |--------|----------|-------------|
34
+ | Multi-channel delivery | Yes | Limited |
35
+ | Developer control | Full | Constrained |
36
+ | Non-technical editing | Requires setup | Built-in |
37
+ | Time to launch | Longer | Faster |
38
+ | Content reuse | Native | Manual |
39
+ | Hosting flexibility | Any frontend | Platform-dependent |
40
+
41
+ ---
42
+
43
+ ## Content Modeling for Marketing
44
+
45
+ ### Core Principles
46
+
47
+ 1. **Think in types, not pages.** A "Landing Page" is a content type with fields — not an HTML file. This lets you reuse components across pages.
48
+ 2. **Separate content from presentation.** Store the headline text, not the styled headline. Presentation belongs in the frontend.
49
+ 3. **Design for reuse.** If testimonials appear on 5 pages, create a Testimonial type and reference it — don't duplicate.
50
+ 4. **Keep models flat.** Deeply nested structures are hard to query and maintain. Prefer references over nesting.
51
+
52
+ ### Common Marketing Content Types
53
+
54
+ | Type | Key Fields | Notes |
55
+ |------|-----------|-------|
56
+ | **Landing Page** | title, slug, hero, sections[], seo | Modular sections for flexibility |
57
+ | **Blog Post** | title, slug, body, author, category, tags, publishedAt, seo | Rich text or Portable Text body |
58
+ | **Case Study** | title, customer, challenge, solution, results, metrics[], logo | Link to related products/features |
59
+ | **Testimonial** | quote, author, role, company, avatar, rating | Reference from landing pages |
60
+ | **FAQ** | question, answer, category | Group by category for programmatic pages |
61
+ | **Author** | name, bio, avatar, social links | Reference from blog posts |
62
+ | **CTA Block** | heading, body, buttonText, buttonUrl, variant | Reusable across pages |
63
+
64
+ ### SEO Fields Checklist
65
+
66
+ Every page-level content type needs:
67
+
68
+ - `metaTitle` — 50-60 characters
69
+ - `metaDescription` — 150-160 characters
70
+ - `ogImage` — 1200x630px social preview
71
+ - `slug` — URL path segment
72
+ - `canonicalUrl` — optional override
73
+ - `noIndex` — boolean for excluding from search
74
+ - `structuredData` — optional JSON-LD override
75
+
76
+ ---
77
+
78
+ ## Editorial Workflows
79
+
80
+ ### Draft → Review → Publish Cycle
81
+
82
+ 1. **Draft** — Author creates or edits content
83
+ 2. **Review** — Editor reviews for accuracy, brand voice, SEO
84
+ 3. **Approve** — Stakeholder signs off
85
+ 4. **Schedule** — Set publish date/time
86
+ 5. **Publish** — Content goes live via API
87
+
88
+ ### Preview APIs
89
+
90
+ All major headless CMS platforms support draft previews:
91
+
92
+ - **Sanity**: Real-time preview with `useLiveQuery` or Presentation tool
93
+ - **Contentful**: Preview API (`preview.contentful.com`) with separate access token
94
+ - **Strapi**: Draft & Publish system with `status=draft` query parameter (v5; replaces v4's `publicationState`)
95
+
96
+ Set up a preview route in your frontend (e.g., `/api/preview`) that authenticates and renders draft content.
97
+
98
+ ### Roles and Permissions
99
+
100
+ | Role | Can Create | Can Edit | Can Publish | Can Delete |
101
+ |------|:----------:|:--------:|:-----------:|:----------:|
102
+ | Author | Yes | Own | No | Own drafts |
103
+ | Editor | Yes | All | Yes | Drafts |
104
+ | Admin | Yes | All | Yes | All |
105
+
106
+ Exact permission models vary by platform. Sanity uses role-based access. Contentful has space-level roles. Strapi has granular RBAC.
107
+
108
+ ---
109
+
110
+ ## Platform Comparison
111
+
112
+ | Feature | Sanity | Contentful | Strapi |
113
+ |---------|--------|------------|--------|
114
+ | Hosting | Cloud (managed) | Cloud (managed) | Self-hosted or Cloud |
115
+ | Query Language | GROQ | REST / GraphQL | REST / GraphQL |
116
+ | Free Tier | Generous | Limited | Open source (free) |
117
+ | Real-time Collab | Yes (built-in) | Limited | No |
118
+ | Best For | Developer flexibility | Enterprise multi-locale | Budget / self-hosted |
119
+ | Content Modeling | Schema-as-code | Web UI | Web UI or code |
120
+ | Media Handling | Built-in DAM | Built-in | Plugin-based |
121
+
122
+ ### Sanity
123
+
124
+ **Strengths**: GROQ query language is powerful and flexible. Schema defined in code (version-controlled). Real-time collaborative editing. Portable Text for rich content. Generous free tier.
125
+
126
+ **Considerations**: Steeper learning curve for non-developers. Studio customization requires React knowledge. Vendor lock-in on GROQ queries.
127
+
128
+ **Marketing fit**: Best when developers and marketers collaborate closely. Strong for content-heavy sites with complex models.
129
+
130
+ ### Contentful
131
+
132
+ **Strengths**: Mature enterprise platform. Excellent multi-locale support. Strong ecosystem of integrations. Composable content with Studio. Well-documented APIs.
133
+
134
+ **Considerations**: Pricing scales with content types and locales. Two separate APIs (Delivery and Management). Rate limits can be tight on lower plans.
135
+
136
+ **Marketing fit**: Best for enterprises with multi-market content needs. Good when you need established vendor reliability.
137
+
138
+ ### Strapi
139
+
140
+ **Strengths**: Open source, self-hosted option. Full control over data. No per-seat pricing. Customizable admin panel. Plugin ecosystem. REST by default, GraphQL via plugin.
141
+
142
+ **Considerations**: Self-hosting means you handle infrastructure. Smaller ecosystem than Sanity/Contentful. V5 migration can be significant from V4.
143
+
144
+ **Marketing fit**: Best for teams with DevOps capability who want full control and no vendor lock-in. Good for budget-conscious projects.
145
+
146
+ ### Others Worth Knowing
147
+
148
+ - **Hygraph** — GraphQL-native, strong for federation and multi-source content
149
+ - **Keystatic** — Git-based, good for developer-content hybrid workflows
150
+ - **Payload** — TypeScript-first, self-hosted, code-configured like Sanity
151
+ - **Builder.io** — Visual editor with headless backend, good for non-technical marketers
152
+ - **Prismic** — Slice-based content modeling, strong Next.js integration
153
+
154
+ ---
155
+
156
+ ## Integration with Marketing Skills
157
+
158
+ ### Programmatic SEO
159
+
160
+ Use CMS as the data source for programmatic pages. Store structured data (FAQs, comparisons, city pages) as content types and generate pages from queries. See **programmatic-seo** skill.
161
+
162
+ ### Copywriting
163
+
164
+ CMS content models enforce consistent structure. Define fields that match your copy frameworks (headline, subheadline, social proof, CTA). See **copywriting** skill.
165
+
166
+ ### Site Architecture
167
+
168
+ URL structure, navigation hierarchy, and internal linking all depend on how content is organized in the CMS. Plan your content model and site architecture together. See **site-architecture** skill.
169
+
170
+ ### Email Sequences
171
+
172
+ Pull CMS content into email templates for consistent messaging across web and email. Case studies, testimonials, and blog posts can feed email nurture sequences. See **email-sequence** skill.
173
+
174
+ ---
175
+
176
+ ## Implementation Checklist
177
+
178
+ - [ ] Define content types based on page types and reusable blocks
179
+ - [ ] Add SEO fields to every page-level content type
180
+ - [ ] Set up preview/draft mode in your frontend
181
+ - [ ] Configure roles and permissions for your team
182
+ - [ ] Create sample content for each type before building frontend
183
+ - [ ] Set up webhook notifications for content changes (rebuild triggers)
184
+ - [ ] Document content guidelines for editors (field descriptions, character limits)
185
+ - [ ] Test content delivery performance (CDN, caching, ISR)
186
+ - [ ] Plan migration strategy if moving from existing CMS
187
+
188
+ ---
189
+
190
+ ## Relevant Integration Guides
191
+
192
+ - [Sanity](../../../tools/integrations/sanity.md) — GROQ queries, mutations, CLI
193
+ - [Contentful](../../../tools/integrations/contentful.md) — Delivery/Management APIs, publishing
194
+ - [Strapi](../../../tools/integrations/strapi.md) — REST CRUD, filters, document API
@@ -1,6 +1,6 @@
1
1
  ---
2
2
  name: context7-auto-research
3
- description: "Automatically fetch latest library/framework documentation for Claude Code via Context7 API"
3
+ description: "Automatically fetch latest library/framework documentation for Claude Code via Context7 API. Use when you need up-to-date documentation for libraries and frameworks or asking about React, Next.js, Prisma, or any other popular library."
4
4
  risk: unknown
5
5
  source: community
6
6
  date_added: "2026-02-27"
@@ -1,6 +1,6 @@
1
1
  ---
2
2
  name: dbos-golang
3
- description: "Guide for building reliable, fault-tolerant Go applications with DBOS durable workflows."
3
+ description: "Guide for building reliable, fault-tolerant Go applications with DBOS durable workflows. Use when adding DBOS to existing Go code, creating workflows and steps, or using queues for concurrency control."
4
4
  risk: safe
5
5
  source: "https://docs.dbos.dev/"
6
6
  date_added: "2026-02-27"
@@ -1,6 +1,6 @@
1
1
  ---
2
2
  name: dbos-python
3
- description: "Guide for building reliable, fault-tolerant Python applications with DBOS durable workflows."
3
+ description: "Guide for building reliable, fault-tolerant Python applications with DBOS durable workflows. Use when adding DBOS to existing Python code, creating workflows and steps, or using queues for concurrency control."
4
4
  risk: safe
5
5
  source: "https://docs.dbos.dev/"
6
6
  date_added: "2026-02-27"