opencode-knowledge-work 0.0.0-stage → 0.1.0

package/content/marketing/skills/marketing-campaign-plan/SKILL.md

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+---
+name: campaign-plan
+description: Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
+argument-hint: "<campaign objective or product>"
+---
+
+# Campaign Plan
+
+> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).
+
+Generate a comprehensive marketing campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
+
+## Trigger
+
+User runs `/campaign-plan` or asks to plan, design, or build a marketing campaign.
+
+## Inputs
+
+Gather the following from the user. If not provided, ask before proceeding:
+
+1. **Campaign goal** — the primary objective (e.g., drive signups, increase awareness, launch a product, generate leads, re-engage churned users)
+
+2. **Target audience** — who the campaign is aimed at (demographics, roles, industries, pain points, buying stage)
+
+3. **Timeline** — campaign duration and any fixed dates (launch date, event date, seasonal deadline)
+
+4. **Budget range** — approximate budget or budget tier (optional; if not provided, generate a channel-agnostic plan and note where budget allocation would matter)
+
+5. **Additional context** (optional):
+   - Product or service being promoted
+   - Key differentiators or value propositions
+   - Previous campaign performance or learnings
+   - Brand guidelines or constraints
+   - Geographic focus
+
+## Campaign Brief Structure
+
+Generate a campaign brief with the following sections:
+
+### 1. Campaign Overview
+- Campaign name suggestion
+- One-sentence campaign summary
+- Primary objective with a specific, measurable goal
+- Secondary objectives (if applicable)
+
+### 2. Target Audience
+- Primary audience segment with description
+- Secondary audience segment (if applicable)
+- Audience pain points and motivations
+- Where they spend time (channels, communities, publications)
+- Buying stage alignment (awareness, consideration, decision)
+
+### 3. Key Messages
+- Core campaign message (one sentence)
+- 3-4 supporting messages tailored to audience pain points
+- Message variations by channel (if different tones are needed)
+- Proof points or evidence to support each message
+
+### 4. Channel Strategy
+Recommend channels based on audience and goal. For each channel, include:
+- Why this channel fits the audience and objective
+- Content format recommendations
+- Estimated effort level (low, medium, high)
+- Budget allocation suggestion (if budget was provided)
+
+Consider channels from:
+- Owned: blog, email, website, social media profiles
+- Earned: PR, influencer partnerships, guest posts, community engagement
+- Paid: search ads, social ads, display, sponsored content, events
+
+### 5. Content Calendar
+Create a week-by-week (or day-by-day for short campaigns) content calendar:
+- What content to produce each week
+- Which channel each piece targets
+- Key milestones and deadlines
+- Dependencies between pieces (e.g., "landing page must be live before paid ads launch")
+
+Format as a table:
+
+| Week | Content Piece | Channel | Owner/Notes | Status |
+|------|--------------|---------|-------------|--------|
+
+### 6. Content Pieces Needed
+List every content asset required for the campaign:
+- Asset name and type (blog post, email, social post, ad creative, landing page, etc.)
+- Brief description of what it should contain
+- Priority (must-have vs. nice-to-have)
+- Suggested timeline for creation
+
+### 7. Success Metrics
+Define KPIs aligned to the campaign objective:
+- Primary KPI with target number
+- Secondary KPIs (3-5)
+- How each metric will be tracked
+- Reporting cadence recommendation
+
+If ~~product analytics is connected, reference any available historical performance benchmarks to inform targets.
+
+### 8. Budget Allocation (if budget provided)
+- Breakdown by channel or activity
+- Production costs vs. distribution costs
+- Contingency recommendation (typically 10-15%)
+
+### 9. Risks and Mitigations
+- 2-3 potential risks (timeline, audience mismatch, channel underperformance)
+- Mitigation strategy for each
+
+### 10. Next Steps
+- Immediate action items to kick off the campaign
+- Stakeholder approvals needed
+- Key decision points
+
+## Planning Reference
+
+### Campaign Framework: Objective, Audience, Message, Channel, Measure
+
+Every campaign should be built on this five-part framework:
+
+#### Objective
+Define what success looks like before planning anything else.
+
+- **Awareness**: increase brand or product visibility (measured by reach, impressions, share of voice)
+- **Consideration**: drive engagement and education (measured by content engagement, email signups, webinar attendance)
+- **Conversion**: generate leads or sales (measured by signups, demos, purchases, pipeline)
+- **Retention**: re-engage existing customers (measured by churn reduction, upsell, NPS)
+- **Advocacy**: turn customers into promoters (measured by referrals, reviews, UGC)
+
+Good objectives are SMART: Specific, Measurable, Achievable, Relevant, Time-bound.
+
+Example: "Generate 200 marketing qualified leads from mid-market SaaS companies in North America within 6 weeks of campaign launch."
+
+#### Audience
+Define who you are trying to reach with enough specificity to guide messaging and channel decisions.
+
+- **Demographics**: role/title, seniority, company size, industry
+- **Psychographics**: motivations, pain points, goals, objections
+- **Behavioral**: where they consume content, how they buy, what they have engaged with before
+- **Buying stage**: are they unaware of the problem, researching solutions, or ready to buy?
+
+Create a brief audience profile (not a full persona) for campaign planning:
+> "[Role] at [company type] who is struggling with [pain point] and looking for [desired outcome]. They typically discover solutions through [channels] and care most about [priorities]."
+
+#### Message
+Craft the core message and supporting points that will resonate with the audience.
+
+- **Core message**: one sentence that captures what you want the audience to think, feel, or do
+- **Supporting messages**: 3-4 points that provide evidence, address objections, or elaborate on benefits
+- **Proof points**: data, case studies, testimonials, or third-party validation for each supporting message
+- **Differentiation**: what makes your offering different from alternatives (including doing nothing)
+
+Message hierarchy:
+1. Why should I care? (addresses the pain point or opportunity)
+2. What is the solution? (positions your offering)
+3. Why you? (differentiates from alternatives)
+4. What should I do? (call to action)
+
+#### Channel
+Select channels based on where your audience is, not where you are most comfortable. See the Channel Selection Guide below.
+
+#### Measure
+Define how you will know the campaign worked. See Success Metrics by Campaign Type below.
+
+### Channel Selection Guide
+
+#### Owned Channels
+
+| Channel | Best For | Typical Metrics | Effort |
+|---------|----------|----------------|--------|
+| Blog/Website | SEO, thought leadership, education | Traffic, time on page, conversions | Medium |
+| Email | Nurture, retention, announcements | Open rate, CTR, conversions | Low-Medium |
+| Social (organic) | Awareness, community, brand building | Engagement, reach, follower growth | Medium |
+| Webinars | Education, lead gen, product demos | Registrations, attendance, pipeline | High |
+| Podcast | Thought leadership, brand awareness | Downloads, subscriber growth | High |
+
+#### Earned Channels
+
+| Channel | Best For | Typical Metrics | Effort |
+|---------|----------|----------------|--------|
+| PR/Media | Awareness, credibility, launches | Coverage, share of voice, referral traffic | High |
+| Guest content | Audience expansion, SEO, credibility | Referral traffic, backlinks | Medium |
+| Influencer/Partner | Audience expansion, trust | Reach, engagement, referral conversions | Medium-High |
+| Community | Awareness, trust, feedback | Mentions, engagement, referral traffic | Medium |
+| Reviews/Ratings | Credibility, SEO, consideration | Review volume, rating, conversion lift | Low-Medium |
+
+#### Paid Channels
+
+| Channel | Best For | Typical Metrics | Effort |
+|---------|----------|----------------|--------|
+| Search ads (SEM) | High-intent lead capture | CPC, CTR, conversion rate, CPA | Medium |
+| Social ads | Awareness, retargeting, lead gen | CPM, CPC, CTR, CPA, ROAS | Medium |
+| Display/Programmatic | Awareness, retargeting | Impressions, CPM, view-through conversions | Low-Medium |
+| Sponsored content | Thought leadership, lead gen | Engagement, leads, cost per lead | Medium |
+| Events/Sponsorships | Relationship building, brand | Leads, meetings, pipeline influenced | High |
+
+#### Channel Selection Criteria
+When choosing channels, consider:
+- Where does your target audience spend time?
+- What is the buying stage you are targeting? (awareness channels vs. conversion channels)
+- What is your budget? (paid channels require spend; owned/earned require time)
+- What content assets do you already have or can you produce?
+- What has worked in the past? (reference historical data if available)
+
+### Content Calendar Creation
+
+#### Calendar Planning Process
+1. **Start with milestones**: campaign launch, event dates, product releases, seasonal moments
+2. **Work backward**: what needs to be live and when? What is the production lead time?
+3. **Map content to funnel stages**: ensure coverage across awareness, consideration, and conversion
+4. **Batch by theme**: group related content pieces into weekly or bi-weekly themes
+5. **Balance channels**: do not over-index on one channel; ensure the audience sees the campaign across touchpoints
+6. **Build in flexibility**: leave 20% of calendar slots open for reactive or opportunistic content
+
+#### Content Cadence Guidelines
+- **Blog**: 1-4 posts per week depending on team size and goals
+- **Email newsletter**: weekly or bi-weekly for most audiences
+- **Social media**: 3-7 posts per week per platform (varies by platform)
+- **Paid campaigns**: continuous during campaign window with creative refreshes every 2-4 weeks
+- **Webinars**: monthly or quarterly depending on resources
+
+#### Production Timeline Benchmarks
+- Blog post: 3-5 business days (research, draft, review, publish)
+- Email campaign: 2-3 business days (copy, design, test, send)
+- Social media posts: 1-2 business days (draft, design, schedule)
+- Landing page: 5-7 business days (copy, design, development, QA)
+- Video content: 2-4 weeks (script, production, editing)
+- Ebook/whitepaper: 2-4 weeks (outline, draft, design, review)
+
+### Budget Allocation Approaches
+
+#### Percentage of Revenue Method
+- Industry benchmark: 5-15% of revenue for marketing, with B2B typically at 5-10% and B2C at 10-15%
+- Startups and growth-stage companies often invest 15-25% of revenue in marketing
+- Within the marketing budget, allocate across brand (long-term) and performance (short-term)
+
+#### Channel Allocation Framework
+A common starting framework (adjust based on goals and historical data):
+
+| Category | Percentage of Budget | Examples |
+|----------|---------------------|----------|
+| Paid acquisition | 30-40% | Search ads, social ads, display |
+| Content production | 20-30% | Blog, video, design, ebooks |
+| Events and sponsorships | 10-20% | Conferences, webinars, meetups |
+| Tools and technology | 10-15% | Analytics, automation, CRM |
+| Testing and experimentation | 5-10% | New channels, A/B tests, pilots |
+
+#### Budget Optimization Principles
+- Start with your highest-confidence channel and allocate 60-70% of paid budget there
+- Reserve 15-20% for testing new channels or tactics
+- Shift budget monthly based on performance data (do not set and forget)
+- Account for production costs, not just media spend
+- Include a 10-15% contingency for unexpected opportunities or overruns
+
+### Success Metrics by Campaign Type
+
+#### Awareness Campaign
+| Metric | What It Measures |
+|--------|-----------------|
+| Reach/Impressions | How many people saw the campaign |
+| Brand mention volume | Increase in brand conversations |
+| Share of voice | Your mentions vs. competitors |
+| Direct traffic | People coming to your site unprompted |
+| Social follower growth | Audience building |
+
+#### Lead Generation Campaign
+| Metric | What It Measures |
+|--------|-----------------|
+| Total leads | Volume of new contacts |
+| Marketing qualified leads (MQLs) | Leads meeting quality threshold |
+| Cost per lead (CPL) | Efficiency of spend |
+| Lead-to-MQL conversion rate | Quality of leads generated |
+| Pipeline influenced | Revenue opportunity created |
+
+#### Product Launch Campaign
+| Metric | What It Measures |
+|--------|-----------------|
+| Signups or trials | Adoption of new product |
+| Activation rate | Users who complete key first action |
+| Media coverage | Earned media hits |
+| Social buzz | Mentions, shares, engagement spike |
+| Feature adoption | Usage of specific launched features |
+
+#### Retention/Engagement Campaign
+| Metric | What It Measures |
+|--------|-----------------|
+| Churn rate change | Customer retention improvement |
+| Engagement rate | Interactions with campaign content |
+| NPS or CSAT change | Satisfaction improvement |
+| Upsell/cross-sell revenue | Expansion revenue |
+| Feature adoption | Usage of promoted features |
+
+#### Event/Webinar Campaign
+| Metric | What It Measures |
+|--------|-----------------|
+| Registrations | Interest generated |
+| Attendance rate | Conversion from registration |
+| Engagement during event | Questions, polls, chat activity |
+| Post-event conversions | Leads or pipeline from attendees |
+| Content repurposing reach | Downstream audience from recordings |
+
+## Output
+
+Present the full campaign brief with clear headings and formatting. After the brief, ask:
+
+"Would you like me to:
+- Dive deeper into any section?
+- Draft specific content pieces from the calendar?
+- Create a competitive analysis to inform the messaging?
+- Adjust the plan for a different budget or timeline?"

package/content/marketing/skills/marketing-competitive-brief/SKILL.md

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+---
+name: competitive-brief
+description: Research competitors and generate a positioning and messaging comparison with content gaps, opportunities, and threats. Use when building sales battlecards, when finding positioning gaps and messaging angles competitors haven't claimed, or when a competitor makes a move and you need to assess the impact.
+argument-hint: "<competitor or market segment>"
+---
+
+# Competitive Brief
+
+> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../../CONNECTORS.md).
+
+Research competitors and generate a structured competitive analysis comparing positioning, messaging, content strategy, and market presence.
+
+## Trigger
+
+User runs `/competitive-brief` or asks for a competitive analysis, competitor research, or market comparison.
+
+## Inputs
+
+Gather the following from the user:
+
+1. **Competitor name(s)** — one or more competitors to analyze (required)
+
+2. **Your company/product context** (optional but recommended):
+   - What you sell and to whom
+   - Your positioning or value proposition
+   - Key differentiators you want to highlight
+
+3. **Focus areas** (optional — if not specified, cover all):
+   - Messaging and positioning
+   - Product and feature comparison
+   - Content and thought leadership strategy
+   - Recent announcements and news
+   - Pricing and packaging (if publicly available)
+   - Market presence and audience
+
+## Research Process
+
+For each competitor, research using web search:
+
+1. **Company website** — homepage messaging, product pages, about page, pricing page
+2. **Recent news** — press releases, funding announcements, product launches, partnerships (last 6 months)
+3. **Content strategy** — blog topics, resource types, social media presence, webinars, podcasts
+4. **Review sites and comparisons** — third-party comparisons, analyst mentions, customer review themes
+5. **Job postings** — hiring signals that indicate strategic direction (optional)
+
+### Research Sources
+
+Gather intelligence from these categories of sources:
+
+#### Primary Sources (Direct from Competitor)
+- **Website**: homepage, product pages, pricing, about page, careers
+- **Blog and resource center**: content themes, publishing frequency, depth
+- **Social media profiles**: messaging, engagement, content strategy
+- **Product demos and free trials**: UX, features, onboarding experience
+- **Webinars and events**: topics, speakers, audience engagement
+- **Press releases and newsroom**: announcements, partnerships, milestones
+- **Job postings**: hiring signals that reveal strategic priorities (e.g., hiring for a new product line or market)
+
+#### Secondary Sources (Third-Party)
+- **Review sites**: G2, Capterra, TrustRadius, Product Hunt — customer sentiment themes
+- **Analyst reports**: Gartner, Forrester, IDC — market positioning and category placement
+- **News coverage**: TechCrunch, industry publications — funding, partnerships, narrative
+- **Social listening**: mentions, sentiment, share of voice across social platforms
+- **SEO tools**: keyword rankings, organic traffic estimates, content gaps
+- **Financial filings**: revenue, growth rate, investment areas (for public companies)
+- **Community forums**: community forums (e.g. Reddit, Discourse), industry chat groups (e.g. Slack communities) — user sentiment
+
+### Research Cadence
+- **Deep competitive analysis**: quarterly (full research across all sources)
+- **Competitive monitoring**: monthly (scan for new announcements, content, messaging changes)
+- **Real-time alerts**: ongoing (set up alerts for competitor brand mentions, press, job postings)
+
+## Competitive Brief Structure
+
+### 1. Executive Summary
+- 2-3 sentence overview of the competitive landscape
+- Key takeaway: your biggest opportunity and biggest threat
+
+### 2. Competitor Profiles
+
+For each competitor:
+
+#### Company Overview
+- What they do (one-sentence positioning)
+- Target audience
+- Company size/stage indicators (funding, employee count if available)
+- Key recent developments
+
+#### Messaging Analysis
+- Primary tagline or headline
+- Core value proposition
+- Key messaging themes (3-5)
+- Tone and voice characterization
+- How they describe the problem they solve
+
+#### Product/Solution Positioning
+- How they categorize their product
+- Key features they emphasize
+- Claimed differentiators
+- Pricing approach (if publicly available)
+
+#### Content Strategy
+- Blog frequency and topics
+- Content types produced (ebooks, webinars, case studies, tools)
+- Social media presence and engagement approach
+- Thought leadership themes
+- SEO strategy observations (what terms they appear to target)
+
+#### Strengths
+- What they do well
+- Where their messaging resonates
+- Competitive advantages
+
+#### Weaknesses
+- Gaps in their messaging or positioning
+- Areas where they are vulnerable
+- Customer complaints or criticism themes (from reviews)
+
+### 3. Messaging Comparison Matrix
+
+| Dimension | Your Company | Competitor A | Competitor B |
+|-----------|-------------|--------------|--------------|
+| Primary tagline | ... | ... | ... |
+| Target buyer | ... | ... | ... |
+| Key differentiator | ... | ... | ... |
+| Tone/voice | ... | ... | ... |
+| Core value prop | ... | ... | ... |
+
+(Include user's company only if they provided their positioning context)
+
+### 4. Content Gap Analysis
+- Topics your competitors cover that you do not (or vice versa)
+- Content formats they use that you could adopt
+- Keywords or themes they own vs. opportunities they have missed
+
+### 5. Opportunities
+- Positioning gaps you can exploit
+- Messaging angles your competitors have not claimed
+- Audience segments they are underserving
+- Content or channel opportunities
+
+### 6. Threats
+- Areas where competitors are strong and you are vulnerable
+- Trends that favor their positioning
+- Recent moves that could shift the market
+
+### 7. Recommended Actions
+- 3-5 specific, actionable recommendations based on the analysis
+- Quick wins (things you can act on this week)
+- Strategic moves (longer-term positioning or content investments)
+
+## Analysis Frameworks
+
+### Messaging Comparison Frameworks
+
+#### Value Proposition Comparison
+
+For each competitor, document:
+- **Promise**: what they promise the customer will achieve
+- **Evidence**: how they prove the promise (data, testimonials, demos)
+- **Mechanism**: how their product delivers on the promise (the "how it works")
+- **Uniqueness**: what they claim only they can do
+
+#### Narrative Analysis
+
+Identify each competitor's story arc:
+- **Villain**: what problem or enemy they position against (status quo, legacy tools, complexity)
+- **Hero**: who is the hero in their story (the customer? the product? the team?)
+- **Transformation**: what before/after do they promise?
+- **Stakes**: what happens if you do not act?
+
+This reveals positioning strategy and emotional appeals.
+
+#### Messaging Strengths and Vulnerabilities
+
+For each competitor's messaging, assess:
+- **Clarity**: can a first-time visitor understand what they do in 5 seconds?
+- **Differentiation**: is their positioning distinct or generic?
+- **Proof**: do they back up claims with evidence?
+- **Consistency**: is messaging consistent across channels?
+- **Resonance**: does their messaging address real customer pain points?
+
+### Content Gap Analysis Methodology
+
+#### Content Audit Comparison
+
+Map content across competitors by:
+
+| Topic/Theme | Your Content | Competitor A | Competitor B | Gap? |
+|-------------|-------------|--------------|--------------|------|
+| [Topic 1] | Blog post, ebook | Blog series, webinar | Nothing | Opportunity for B |
+| [Topic 2] | Nothing | Whitepaper | Blog post, video | Gap for you |
+| [Topic 3] | Case study | Nothing | Case study | Parity |
+
+#### Content Type Coverage
+
+| Content Format | You | Comp A | Comp B | Comp C |
+|----------------|-----|--------|--------|--------|
+| Blog posts | Y | Y | Y | Y |
+| Case studies | Y | Y | N | Y |
+| Ebooks/Whitepapers | N | Y | Y | N |
+| Webinars | Y | Y | Y | N |
+| Podcast | N | N | Y | N |
+| Video content | N | Y | Y | Y |
+| Interactive tools | N | N | N | Y |
+| Templates/Resources | Y | N | Y | N |
+
+#### Identifying Content Opportunities
+1. **Topics they cover that you do not**: potential gaps in your content strategy
+2. **Topics you cover that they do not**: potential differentiators to amplify
+3. **Formats they use that you do not**: format gaps that could reach new audiences
+4. **Audience segments they address that you do not**: underserved audiences
+5. **Search terms they rank for that you do not**: SEO content gaps
+
+#### Content Quality Assessment
+- Depth: surface-level or comprehensive?
+- Freshness: regularly updated or stale?
+- Engagement: do posts get comments, shares, links?
+- Production value: text-only or multimedia?
+- Thought leadership: original insights or rehashed content?
+
+### Positioning Strategy
+
+#### Positioning Statement Framework
+
+For your company and each competitor, define (or reverse-engineer) their positioning statement:
+
+> For [target audience], [product/company] is the [category] that [key benefit/differentiator] because [reason to believe].
+
+Example:
+> For mid-market SaaS marketing teams, Acme is the campaign management platform that unifies planning and execution in one workspace because it is built on a single data model that eliminates tool fragmentation.
+
+#### Positioning Map
+
+Plot competitors on a 2x2 matrix using the two most important dimensions for your market:
+
+Common axis pairs:
+- **Price vs. Capability** (low cost / basic vs. premium / full-featured)
+- **Ease of Use vs. Power** (simple / limited vs. complex / flexible)
+- **SMB Focus vs. Enterprise Focus** (self-serve / individual vs. sales-led / team)
+- **Point Solution vs. Platform** (does one thing well vs. does many things)
+- **Innovative vs. Established** (new approach vs. proven track record)
+
+Identify which quadrant is underserved or where your differentiation is strongest.
+
+#### Category Strategy
+- **Create a new category**: if you do something genuinely different, define and own the category (high risk, high reward)
+- **Reframe the existing category**: change how buyers evaluate the category to favor your strengths
+- **Win the existing category**: compete directly on recognized criteria and out-execute
+- **Niche within the category**: own a specific segment, use case, or audience
+
+#### Positioning Pitfalls to Avoid
+- Positioning against a competitor rather than for a customer need
+- Claiming too many differentiators (pick 1-2 that matter most)
+- Using category jargon the customer does not use
+- Positioning on features rather than outcomes
+- Changing positioning too frequently (confuses the market)
+
+### Battlecard Creation
+
+A competitive battlecard is a one-page reference for sales and marketing teams. Include:
+
+#### Header
+- Competitor name and logo
+- Last updated date
+- Competitive win rate (if tracked)
+
+#### Quick Overview
+- What they do (one sentence)
+- Their target customer
+- Pricing model summary
+- Key recent developments
+
+#### Their Pitch
+- How they describe themselves
+- Their primary tagline
+- Their top 3 claimed differentiators
+
+#### Strengths (Be Honest)
+- Where they genuinely compete well
+- What customers like about them (from reviews)
+- Features or capabilities where they lead
+
+#### Weaknesses
+- Consistent customer complaints (from reviews)
+- Technical limitations
+- Gaps in their offering
+- Areas where customers report dissatisfaction
+
+#### Our Differentiators
+- 3-5 specific ways your product or approach is different
+- For each: the differentiator, why it matters to the customer, and proof
+
+#### Objection Handling
+| If the prospect says... | Respond with... |
+|------------------------|----------------|
+| "[Competitor] does X too" | "Here is how our approach differs..." |
+| "[Competitor] is cheaper" | "Here is what that price difference gets you..." |
+| "I've heard good things about [Competitor]" | "They are strong at X. Where we differ is..." |
+
+#### Landmines to Set
+Questions to ask prospects early that highlight your advantages:
+- "How do you currently handle [area where competitor is weak]?"
+- "How important is [capability you have that they lack]?"
+- "Have you considered [risk that your product mitigates]?"
+
+#### Landmines to Defuse
+Questions competitors might encourage prospects to ask you, with prepared responses.
+
+#### Win/Loss Themes
+- Common reasons deals are won against this competitor
+- Common reasons deals are lost to this competitor
+- What types of prospects favor them vs. you
+
+#### Battlecard Maintenance
+- Review and update quarterly at minimum
+- Update immediately after major competitor announcements
+- Incorporate win/loss feedback from sales team
+- Track which objection-handling responses are most effective
+
+## Output
+
+Present the full competitive brief with clear formatting. Note the date of the research so the user knows the freshness of the data.
+
+After the brief, ask:
+
+"Would you like me to:
+- Create a battlecard for your sales team based on this analysis?
+- Draft messaging that exploits the positioning gaps identified?
+- Dive deeper into any specific competitor?
+- Set up a competitive monitoring plan?"