oh-my-design-cli 1.8.7 → 1.9.0

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (247) hide show
  1. package/.claude/hooks/lib/preferences-parser.cjs +1 -0
  2. package/.claude/hooks/lib/preferences-writer.cjs +1 -0
  3. package/.claude/hooks/post-edit-watch.cjs +1 -0
  4. package/.claude/hooks/session-end-foldin.cjs +1 -0
  5. package/.claude/hooks/session-state-loader.cjs +1 -0
  6. package/.claude/hooks/skill-activation.cjs +1 -0
  7. package/.claude/settings.json +10 -1
  8. package/.github/assets/logo-bg.png +0 -0
  9. package/AGENTS.md +20 -1
  10. package/CHANGELOG.md +482 -0
  11. package/MIGRATION.md +103 -0
  12. package/README.ja.md +56 -19
  13. package/README.ko.md +47 -30
  14. package/README.md +48 -30
  15. package/README.zh-TW.md +59 -22
  16. package/agents/AGENT.md +8 -7
  17. package/agents/omd-codex-image.md +1 -1
  18. package/agents/omd-critic.md +6 -7
  19. package/agents/omd-designer-review.md +1 -1
  20. package/agents/omd-final-qa.md +1 -1
  21. package/agents/omd-humanizer.md +38 -0
  22. package/agents/omd-kr-writer.md +3 -4
  23. package/agents/omd-locale-adapter.md +12 -16
  24. package/agents/omd-master.md +24 -19
  25. package/agents/omd-microcopy.md +1 -1
  26. package/agents/omd-orchestrator.md +7 -8
  27. package/agents/omd-slop-auditor.md +31 -0
  28. package/agents/omd-ux-researcher.md +1 -1
  29. package/data/reference-fingerprints.json +1995 -38
  30. package/dist/bin/oh-my-design.js +16 -8
  31. package/dist/bin/oh-my-design.js.map +1 -1
  32. package/dist/chunk-UJIHCEYF.js +99 -0
  33. package/dist/chunk-UJIHCEYF.js.map +1 -0
  34. package/dist/doctor-LDWSFM3I.js +763 -0
  35. package/dist/doctor-LDWSFM3I.js.map +1 -0
  36. package/dist/install-skills-ZZFNJ2II.js +1120 -0
  37. package/dist/install-skills-ZZFNJ2II.js.map +1 -0
  38. package/docs/CLI_QUICKSTART.md +157 -0
  39. package/package.json +25 -4
  40. package/scripts/postinstall.cjs +5 -4
  41. package/skills/claude-design/SKILL.md +38 -14
  42. package/skills/claude-design/references/claude-design-flow.md +11 -11
  43. package/skills/claude-design/references/codebase-analysis.md +5 -4
  44. package/skills/omd-final-qa/SKILL.md +1 -1
  45. package/skills/omd-harness/SKILL.md +51 -50
  46. package/skills/omd-humanize/SKILL.md +116 -0
  47. package/skills/omd-humanize/agents/openai.yaml +4 -0
  48. package/skills/omd-humanize/references/locale-playbooks.md +102 -0
  49. package/skills/omd-humanize/references/sources.md +11 -0
  50. package/skills/omd-init/SKILL.md +18 -12
  51. package/skills/omd-locale-adapter/SKILL.md +58 -91
  52. package/skills/omd-orchestrator/SKILL.md +11 -5
  53. package/skills/omd-reference-capture/SKILL.md +80 -26
  54. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
  55. package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
  56. package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
  57. package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
  58. package/skills/omd-slop-audit/SKILL.md +110 -0
  59. package/skills/omd-slop-audit/agents/openai.yaml +4 -0
  60. package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
  61. package/skills/omd-slop-audit/references/sources.md +24 -0
  62. package/web/references/104/DESIGN.md +354 -0
  63. package/web/references/11st/DESIGN.md +197 -316
  64. package/web/references/29cm/DESIGN.md +297 -393
  65. package/web/references/42dot/DESIGN.md +390 -0
  66. package/web/references/8percent/DESIGN.md +438 -0
  67. package/web/references/ably/DESIGN.md +267 -572
  68. package/web/references/acer/DESIGN.md +329 -0
  69. package/web/references/airbnb/DESIGN.md +219 -557
  70. package/web/references/alipay/DESIGN.md +179 -420
  71. package/web/references/apple/DESIGN.md +224 -498
  72. package/web/references/asleep/DESIGN.md +402 -0
  73. package/web/references/au/DESIGN.md +334 -0
  74. package/web/references/autopedia/DESIGN.md +382 -0
  75. package/web/references/aws-cloudscape/DESIGN.md +241 -0
  76. package/web/references/baemin/DESIGN.md +332 -491
  77. package/web/references/banksalad/DESIGN.md +269 -180
  78. package/web/references/barogo/DESIGN.md +416 -0
  79. package/web/references/beusable/DESIGN.md +464 -0
  80. package/web/references/bilibili/DESIGN.md +206 -374
  81. package/web/references/bmw/DESIGN.md +162 -276
  82. package/web/references/brandi/DESIGN.md +184 -325
  83. package/web/references/catchtable/DESIGN.md +219 -264
  84. package/web/references/cgv/DESIGN.md +317 -0
  85. package/web/references/channeltalk/DESIGN.md +210 -336
  86. package/web/references/china-airlines/DESIGN.md +291 -0
  87. package/web/references/cjonstyle/DESIGN.md +453 -0
  88. package/web/references/class101/DESIGN.md +168 -387
  89. package/web/references/classum/DESIGN.md +228 -203
  90. package/web/references/claude/DESIGN.md +242 -479
  91. package/web/references/clay/DESIGN.md +179 -377
  92. package/web/references/clickhouse/DESIGN.md +254 -343
  93. package/web/references/cohere/DESIGN.md +214 -324
  94. package/web/references/coinone/DESIGN.md +199 -179
  95. package/web/references/corca/DESIGN.md +414 -0
  96. package/web/references/coupang/DESIGN.md +205 -475
  97. package/web/references/cursor/DESIGN.md +240 -381
  98. package/web/references/dabang/DESIGN.md +248 -213
  99. package/web/references/dable/DESIGN.md +431 -0
  100. package/web/references/datarize/DESIGN.md +217 -330
  101. package/web/references/dealicious/DESIGN.md +402 -0
  102. package/web/references/drdiary/DESIGN.md +404 -0
  103. package/web/references/elastic/DESIGN.md +238 -0
  104. package/web/references/elevenlabs/DESIGN.md +183 -321
  105. package/web/references/eslite/DESIGN.md +257 -0
  106. package/web/references/evaair/DESIGN.md +338 -0
  107. package/web/references/expo/DESIGN.md +238 -331
  108. package/web/references/familymart-tw/DESIGN.md +254 -0
  109. package/web/references/ferrari/DESIGN.md +160 -377
  110. package/web/references/figma/DESIGN.md +197 -451
  111. package/web/references/fitpet/DESIGN.md +445 -0
  112. package/web/references/flex/DESIGN.md +170 -253
  113. package/web/references/framer/DESIGN.md +197 -340
  114. package/web/references/freee/DESIGN.md +211 -533
  115. package/web/references/friendliai/DESIGN.md +431 -0
  116. package/web/references/frip/DESIGN.md +440 -0
  117. package/web/references/gangnamunni/DESIGN.md +154 -591
  118. package/web/references/gaudiolab/DESIGN.md +414 -0
  119. package/web/references/google/DESIGN.md +290 -398
  120. package/web/references/hashicorp/DESIGN.md +273 -318
  121. package/web/references/heydealer/DESIGN.md +429 -0
  122. package/web/references/humanscape/DESIGN.md +433 -0
  123. package/web/references/hyundai/DESIGN.md +158 -368
  124. package/web/references/hyundaicard/DESIGN.md +171 -121
  125. package/web/references/ibm/DESIGN.md +227 -378
  126. package/web/references/idus/DESIGN.md +450 -0
  127. package/web/references/igaworks/DESIGN.md +437 -0
  128. package/web/references/inflearn/DESIGN.md +221 -366
  129. package/web/references/intuit/DESIGN.md +244 -0
  130. package/web/references/jandi/DESIGN.md +191 -291
  131. package/web/references/jobplanet/DESIGN.md +415 -0
  132. package/web/references/kakao/DESIGN.md +287 -475
  133. package/web/references/kakaobank/DESIGN.md +220 -521
  134. package/web/references/kakaogames/DESIGN.md +220 -0
  135. package/web/references/kakaopay/DESIGN.md +207 -526
  136. package/web/references/karrot/DESIGN.md +227 -251
  137. package/web/references/kb-kookmin/DESIGN.md +308 -0
  138. package/web/references/kbank/DESIGN.md +220 -175
  139. package/web/references/kmong/DESIGN.md +281 -356
  140. package/web/references/krds/DESIGN.md +245 -19
  141. package/web/references/kream/DESIGN.md +224 -359
  142. package/web/references/kurly/DESIGN.md +211 -533
  143. package/web/references/lamborghini/DESIGN.md +198 -360
  144. package/web/references/lguplus/DESIGN.md +259 -0
  145. package/web/references/likelion/DESIGN.md +283 -0
  146. package/web/references/line/DESIGN.md +396 -355
  147. package/web/references/linear.app/DESIGN.md +209 -562
  148. package/web/references/lotteon/DESIGN.md +386 -0
  149. package/web/references/lovable/DESIGN.md +255 -349
  150. package/web/references/makinarocks/DESIGN.md +149 -349
  151. package/web/references/maum-ai/DESIGN.md +423 -0
  152. package/web/references/medibloc/DESIGN.md +425 -0
  153. package/web/references/megabox/DESIGN.md +232 -0
  154. package/web/references/mercari/DESIGN.md +217 -434
  155. package/web/references/microsoft/DESIGN.md +234 -388
  156. package/web/references/mildang/DESIGN.md +411 -0
  157. package/web/references/millie/DESIGN.md +183 -504
  158. package/web/references/minimax/DESIGN.md +264 -322
  159. package/web/references/miricanvas/DESIGN.md +182 -355
  160. package/web/references/miro/DESIGN.md +234 -232
  161. package/web/references/mistral.ai/DESIGN.md +231 -314
  162. package/web/references/mixi/DESIGN.md +234 -0
  163. package/web/references/moin/DESIGN.md +445 -0
  164. package/web/references/mongodb/DESIGN.md +219 -316
  165. package/web/references/musinsa/DESIGN.md +184 -510
  166. package/web/references/mynavi/DESIGN.md +242 -0
  167. package/web/references/myrealtrip/DESIGN.md +169 -406
  168. package/web/references/naver/DESIGN.md +328 -499
  169. package/web/references/naverwebtoon/DESIGN.md +172 -395
  170. package/web/references/nhn/DESIGN.md +169 -346
  171. package/web/references/nhncloud/DESIGN.md +185 -123
  172. package/web/references/notion/DESIGN.md +271 -475
  173. package/web/references/nrise/DESIGN.md +417 -0
  174. package/web/references/ohouse/DESIGN.md +210 -549
  175. package/web/references/oliveyoung/DESIGN.md +217 -326
  176. package/web/references/ollama/DESIGN.md +241 -308
  177. package/web/references/onestore/DESIGN.md +248 -0
  178. package/web/references/palantir/DESIGN.md +256 -0
  179. package/web/references/panasonic/DESIGN.md +276 -0
  180. package/web/references/patternfly/DESIGN.md +259 -0
  181. package/web/references/payhere/DESIGN.md +438 -0
  182. package/web/references/pega/DESIGN.md +262 -0
  183. package/web/references/peoplefund/DESIGN.md +431 -0
  184. package/web/references/petfriends/DESIGN.md +428 -0
  185. package/web/references/pinkfong/DESIGN.md +199 -367
  186. package/web/references/pinterest/DESIGN.md +258 -308
  187. package/web/references/poya/DESIGN.md +286 -0
  188. package/web/references/pozalabs/DESIGN.md +438 -0
  189. package/web/references/protopie/DESIGN.md +419 -0
  190. package/web/references/qraft/DESIGN.md +448 -0
  191. package/web/references/quotabook/DESIGN.md +449 -0
  192. package/web/references/recruit/DESIGN.md +247 -0
  193. package/web/references/remember/DESIGN.md +202 -396
  194. package/web/references/resend/DESIGN.md +274 -348
  195. package/web/references/sakura-internet/DESIGN.md +269 -0
  196. package/web/references/samsung/DESIGN.md +157 -359
  197. package/web/references/sandoll/DESIGN.md +445 -0
  198. package/web/references/sanity/DESIGN.md +241 -375
  199. package/web/references/scatterlab/DESIGN.md +412 -0
  200. package/web/references/selectstar/DESIGN.md +439 -0
  201. package/web/references/servicenow/DESIGN.md +289 -0
  202. package/web/references/shinhanbank/DESIGN.md +161 -341
  203. package/web/references/shinhancard/DESIGN.md +208 -319
  204. package/web/references/sionic/DESIGN.md +454 -0
  205. package/web/references/sktelecom/DESIGN.md +310 -0
  206. package/web/references/socar/DESIGN.md +125 -32
  207. package/web/references/softbank/DESIGN.md +231 -0
  208. package/web/references/sony/DESIGN.md +234 -0
  209. package/web/references/soop/DESIGN.md +261 -0
  210. package/web/references/spacex/DESIGN.md +184 -323
  211. package/web/references/spotify/DESIGN.md +253 -394
  212. package/web/references/squeezebits/DESIGN.md +441 -0
  213. package/web/references/stayfolio/DESIGN.md +422 -0
  214. package/web/references/stripe/DESIGN.md +212 -491
  215. package/web/references/supabase/DESIGN.md +244 -316
  216. package/web/references/tabling/DESIGN.md +415 -0
  217. package/web/references/taishinbank/DESIGN.md +243 -0
  218. package/web/references/teamlab/DESIGN.md +240 -0
  219. package/web/references/teamsparta/DESIGN.md +472 -0
  220. package/web/references/tellingme/DESIGN.md +392 -0
  221. package/web/references/tesla/DESIGN.md +244 -427
  222. package/web/references/thsr/DESIGN.md +284 -0
  223. package/web/references/thumbtack/DESIGN.md +302 -0
  224. package/web/references/together.ai/DESIGN.md +257 -304
  225. package/web/references/toss/DESIGN.md +251 -593
  226. package/web/references/toss-securities/DESIGN.md +255 -178
  227. package/web/references/tossbank/DESIGN.md +195 -491
  228. package/web/references/toyota/DESIGN.md +238 -0
  229. package/web/references/tving/DESIGN.md +197 -245
  230. package/web/references/typed/DESIGN.md +413 -0
  231. package/web/references/uber/DESIGN.md +256 -333
  232. package/web/references/udn/DESIGN.md +250 -0
  233. package/web/references/upbit/DESIGN.md +145 -256
  234. package/web/references/upstage/DESIGN.md +211 -204
  235. package/web/references/uswds/DESIGN.md +287 -0
  236. package/web/references/vercel/DESIGN.md +236 -440
  237. package/web/references/wanted/DESIGN.md +215 -487
  238. package/web/references/wise/DESIGN.md +223 -231
  239. package/web/references/wisetracker/DESIGN.md +462 -0
  240. package/web/references/wooribank/DESIGN.md +245 -0
  241. package/web/references/yanolja/DESIGN.md +250 -419
  242. package/web/references/yeogiotte/DESIGN.md +235 -418
  243. package/web/references/zapier/DESIGN.md +256 -377
  244. package/web/references/zendesk/DESIGN.md +288 -0
  245. package/web/references/zigzag/DESIGN.md +200 -621
  246. package/dist/install-skills-7UUDOLG2.js +0 -734
  247. package/dist/install-skills-7UUDOLG2.js.map +0 -1
@@ -1,9 +1,33 @@
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  {
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  "schema_version": 1,
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- "generated_at": "2026-06-26T00:00:00Z",
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+ "generated_at": "2026-07-13T00:00:00Z",
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  "generator": "oh-my-design parallel agent extraction (Claude Code Agent tool, no API key)",
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- "count": 356,
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+ "count": 440,
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  "items": [
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+ {
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+ "id": "104",
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+ "primary_color_hex": "#ff9100",
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+ "category": "productivity",
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+ "visual_theme": "104人力銀行 is Taiwan’s job-and-talent platform: its corporate materials describe a service that helps jobseekers find direction as well as work, and helps employers manage talent rather than merely fill a vacancy. Founded as an online matching service in 1996, it",
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+ "voice_fingerprint": {
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+ "register": "productivity",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "dark",
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+ "dense",
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+ "human"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "productivity"
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+ },
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  {
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  "id": "11st",
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  "primary_color_hex": "#ff0038",
@@ -111,6 +135,30 @@
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  "has_personas": true,
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  "category_raw": "fintech"
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  },
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+ {
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+ "id": "42dot",
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+ "primary_color_hex": "#786efa",
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+ "category": "automotive",
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+ "visual_theme": "42dot (포티투닷) is Hyundai Motor Group's mobility-AI company, and its site reads exactly like an engineering-led autonomy lab that happens to have taste: a near-monochrome black-and-white system, cinematic dark hero footage, and a single restrained accent. The ho",
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+ "voice_fingerprint": {
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+ "register": "automotive",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "dark",
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+ "flat",
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+ "editorial"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "automotive"
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+ },
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  {
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  "id": "591",
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  "primary_color_hex": "#ff8000",
@@ -135,6 +183,30 @@
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  "has_personas": true,
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  "category_raw": "consumer-tech"
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  },
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+ {
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+ "id": "8percent",
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+ "primary_color_hex": "#3282f0",
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+ "category": "fintech",
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+ "visual_theme": "8percent (에잇퍼센트) is Korea's first licensed online investment-linked finance (온투업) platform, and its product surface reads exactly like what it is: a data-dense, trust-first financial marketplace that stays calm instead of loud. The page sits on a soft cool-gre",
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+ "voice_fingerprint": {
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+ "register": "fintech",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "clean",
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+ "bold",
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+ "dense",
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+ "flat"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "fintech"
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+ },
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  {
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  "id": "91app",
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  "primary_color_hex": "#061C3D",
@@ -240,6 +312,28 @@
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  "has_personas": true,
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  "category_raw": "consumer-tech"
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  },
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+ {
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+ "id": "acer",
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+ "primary_color_hex": "#80c343",
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+ "category": "consumer-tech",
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+ "visual_theme": "宏碁 (Acer) is a Taiwan-founded technology company whose public portfolio spans computers, displays, and newer businesses, while its corporate mission is to break barriers between people and technology. The captured public web language is practical rather than o",
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+ "voice_fingerprint": {
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+ "register": "consumer-tech",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "dark",
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+ "flat"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
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+ "signature_motion": "See §15 Motion.",
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+ "has_personas": true,
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+ "category_raw": "consumer-tech"
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+ },
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  {
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  "id": "adobe",
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  "primary_color_hex": "#eb1000",
@@ -474,6 +568,30 @@
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  "has_personas": true,
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  "category_raw": "productivity"
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  },
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+ {
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+ "id": "asleep",
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+ "primary_color_hex": "#2a75fc",
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+ "category": "ai",
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+ "visual_theme": "Asleep (에이슬립) is a KAIST-born sleep-tech AI company, and its marketing site reads exactly like that lineage suggests: a dark, cinematic, research-grade surface where a single electric blue does all the persuading. The hero canvas is a near-black `#121212`, tex",
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+ "voice_fingerprint": {
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+ "register": "ai",
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+ "sentence_length": "medium declarative",
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+ "metaphor_density": "low",
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+ "vocabulary_register": "brand-appropriate"
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+ },
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+ "tone_keywords": [
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+ "bold",
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+ "warm",
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+ "dark",
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+ "dense"
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+ ],
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+ "antipatterns": [
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+ "off-brand"
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+ ],
591
+ "signature_motion": "See §15 Motion.",
592
+ "has_personas": true,
593
+ "category_raw": "ai"
594
+ },
477
595
  {
478
596
  "id": "asos",
479
597
  "primary_color_hex": "#2d2d2d",
@@ -498,6 +616,76 @@
498
616
  "has_personas": true,
499
617
  "category_raw": "ecommerce"
500
618
  },
619
+ {
620
+ "id": "au",
621
+ "primary_color_hex": "#eb5505",
622
+ "category": "consumer-tech",
623
+ "visual_theme": "au is KDDI’s consumer communications brand: it began as a mobile-phone brand and, in 2012, expanded to consumer services alongside mobile service. Its public product routes turn that broad offer into a deliberately practical, information-rich telecom experienc",
624
+ "voice_fingerprint": {
625
+ "register": "consumer-tech",
626
+ "sentence_length": "medium declarative",
627
+ "metaphor_density": "low",
628
+ "vocabulary_register": "brand-appropriate"
629
+ },
630
+ "tone_keywords": [
631
+ "bold",
632
+ "flat"
633
+ ],
634
+ "antipatterns": [
635
+ "off-brand"
636
+ ],
637
+ "signature_motion": "See §15 Motion.",
638
+ "has_personas": true,
639
+ "category_raw": "consumer-tech"
640
+ },
641
+ {
642
+ "id": "autopedia",
643
+ "primary_color_hex": "#7A00FF",
644
+ "category": "automotive",
645
+ "visual_theme": "Autopedia (오토피디아) — the company behind the 닥터차(Dr.Cha) automotive-aftermarket platform — presents itself with a stark, high-contrast corporate identity that reads as engineering-forward rather than consumer-cute. The canvas is pure white (`#ffffff`) and the ty",
646
+ "voice_fingerprint": {
647
+ "register": "automotive",
648
+ "sentence_length": "medium declarative",
649
+ "metaphor_density": "low",
650
+ "vocabulary_register": "brand-appropriate"
651
+ },
652
+ "tone_keywords": [
653
+ "bold",
654
+ "dark",
655
+ "playful",
656
+ "dense"
657
+ ],
658
+ "antipatterns": [
659
+ "off-brand"
660
+ ],
661
+ "signature_motion": "See §15 Motion.",
662
+ "has_personas": true,
663
+ "category_raw": "automotive"
664
+ },
665
+ {
666
+ "id": "aws-cloudscape",
667
+ "primary_color_hex": "#295eff",
668
+ "category": "backend-devops",
669
+ "visual_theme": "AWS Cloudscape is an open-source design system for cloud application experiences, created for and used by AWS services since 2016. Its recognisable expression is deliberately operational rather than ornamental: white and near-white working surfaces, near-black",
670
+ "voice_fingerprint": {
671
+ "register": "backend-devops",
672
+ "sentence_length": "medium declarative",
673
+ "metaphor_density": "low",
674
+ "vocabulary_register": "brand-appropriate"
675
+ },
676
+ "tone_keywords": [
677
+ "bold",
678
+ "dense",
679
+ "flat",
680
+ "approachable"
681
+ ],
682
+ "antipatterns": [
683
+ "off-brand"
684
+ ],
685
+ "signature_motion": "See §15 Motion.",
686
+ "has_personas": true,
687
+ "category_raw": "backend-devops"
688
+ },
501
689
  {
502
690
  "id": "baemin",
503
691
  "primary_color_hex": "#2AC1BC",
@@ -573,6 +761,30 @@
573
761
  "has_personas": true,
574
762
  "category_raw": "Fintech / Personal Finance Advisor"
575
763
  },
764
+ {
765
+ "id": "barogo",
766
+ "primary_color_hex": "#fa5014",
767
+ "category": "consumer-tech",
768
+ "visual_theme": "Barogo (바로고) is one of Korea's largest last-mile delivery-dispatch platforms — the logistics rails beneath thousands of restaurants and stores — and its website carries the confident, high-energy plainness of an operator that moves physical goods for a living.",
769
+ "voice_fingerprint": {
770
+ "register": "consumer-tech",
771
+ "sentence_length": "medium declarative",
772
+ "metaphor_density": "low",
773
+ "vocabulary_register": "brand-appropriate"
774
+ },
775
+ "tone_keywords": [
776
+ "bold",
777
+ "warm",
778
+ "dark",
779
+ "dense"
780
+ ],
781
+ "antipatterns": [
782
+ "off-brand"
783
+ ],
784
+ "signature_motion": "See §15 Motion.",
785
+ "has_personas": true,
786
+ "category_raw": "consumer-tech"
787
+ },
576
788
  {
577
789
  "id": "bbc",
578
790
  "primary_color_hex": "#000000",
@@ -597,6 +809,30 @@
597
809
  "has_personas": true,
598
810
  "category_raw": "consumer-tech"
599
811
  },
812
+ {
813
+ "id": "beusable",
814
+ "primary_color_hex": "#ec0047",
815
+ "category": "marketing",
816
+ "visual_theme": "Beusable (뷰저블), built by the Korean analytics company 4Grit (포그리트), is a CX-data and UX-heatmap SaaS whose marketing site pairs a cinematic dark hero with crisp, high-contrast white product sections. The homepage opens on a near-black band (`#181818`) where a ",
817
+ "voice_fingerprint": {
818
+ "register": "marketing",
819
+ "sentence_length": "medium declarative",
820
+ "metaphor_density": "low",
821
+ "vocabulary_register": "brand-appropriate"
822
+ },
823
+ "tone_keywords": [
824
+ "bold",
825
+ "warm",
826
+ "dark",
827
+ "dense"
828
+ ],
829
+ "antipatterns": [
830
+ "off-brand"
831
+ ],
832
+ "signature_motion": "See §15 Motion.",
833
+ "has_personas": true,
834
+ "category_raw": "marketing"
835
+ },
600
836
  {
601
837
  "id": "bigin",
602
838
  "primary_color_hex": "#006fff",
@@ -926,6 +1162,30 @@
926
1162
  "has_personas": true,
927
1163
  "category_raw": "finance"
928
1164
  },
1165
+ {
1166
+ "id": "cgv",
1167
+ "primary_color_hex": "#121212",
1168
+ "category": "consumer-tech",
1169
+ "visual_theme": "CGV is Korea’s multiplex cinema brand and a consumer-facing service for finding films, choosing a theatre, and moving toward a viewing experience. Its recognizable expression pairs the practical density of a ticketing and programme surface with cinema-oriented",
1170
+ "voice_fingerprint": {
1171
+ "register": "consumer-tech",
1172
+ "sentence_length": "medium declarative",
1173
+ "metaphor_density": "low",
1174
+ "vocabulary_register": "brand-appropriate"
1175
+ },
1176
+ "tone_keywords": [
1177
+ "dark",
1178
+ "dense",
1179
+ "flat",
1180
+ "immersive"
1181
+ ],
1182
+ "antipatterns": [
1183
+ "off-brand"
1184
+ ],
1185
+ "signature_motion": "See §15 Motion.",
1186
+ "has_personas": true,
1187
+ "category_raw": "consumer-tech"
1188
+ },
929
1189
  {
930
1190
  "id": "channeltalk",
931
1191
  "primary_color_hex": "#4f46e5",
@@ -942,6 +1202,30 @@
942
1202
  "ds_name": "Bezier",
943
1203
  "ds_url": "https://github.com/channel-io/bezier-react"
944
1204
  },
1205
+ {
1206
+ "id": "china-airlines",
1207
+ "primary_color_hex": "#23569d",
1208
+ "category": "consumer-tech",
1209
+ "visual_theme": "China Airlines is Taiwan’s international carrier, founded in 1959, whose public passenger site connects ticketing and travel-service tasks with a broader corporate story of safe, reliable global connection. Its digital surface is deliberately more utilitarian ",
1210
+ "voice_fingerprint": {
1211
+ "register": "consumer-tech",
1212
+ "sentence_length": "medium declarative",
1213
+ "metaphor_density": "low",
1214
+ "vocabulary_register": "brand-appropriate"
1215
+ },
1216
+ "tone_keywords": [
1217
+ "warm",
1218
+ "dark",
1219
+ "calm",
1220
+ "utilitarian"
1221
+ ],
1222
+ "antipatterns": [
1223
+ "off-brand"
1224
+ ],
1225
+ "signature_motion": "See §15 Motion.",
1226
+ "has_personas": true,
1227
+ "category_raw": "consumer-tech"
1228
+ },
945
1229
  {
946
1230
  "id": "chunghwa",
947
1231
  "primary_color_hex": "#209cff",
@@ -967,14 +1251,38 @@
967
1251
  "category_raw": "consumer-tech"
968
1252
  },
969
1253
  {
970
- "id": "class101",
971
- "primary_color_hex": "#FF5D00",
972
- "category": "Consumer",
973
- "visual_theme": "A bright motivational class storefront on white where an energetic orange brand-spark pairs with a grounded near-black action button over editorial creator-led thumbnails.",
1254
+ "id": "cjonstyle",
1255
+ "primary_color_hex": "#640faf",
1256
+ "category": "ecommerce",
1257
+ "visual_theme": "CJ ONSTYLE (CJ온스타일) is Korea's flagship TV-home-shopping-and-commerce brand, and its storefront reads exactly as that heritage suggests: a dense, information-rich, conversion-first retail grid rather than an airy editorial site. The canvas is pure white (`#fff",
974
1258
  "voice_fingerprint": {
975
- "register": "warm-editorial",
976
- "sentence_length": "medium",
977
- "metaphor_density": "sparse",
1259
+ "register": "ecommerce",
1260
+ "sentence_length": "medium declarative",
1261
+ "metaphor_density": "low",
1262
+ "vocabulary_register": "brand-appropriate"
1263
+ },
1264
+ "tone_keywords": [
1265
+ "bold",
1266
+ "dark",
1267
+ "dense",
1268
+ "flat"
1269
+ ],
1270
+ "antipatterns": [
1271
+ "off-brand"
1272
+ ],
1273
+ "signature_motion": "See §15 Motion.",
1274
+ "has_personas": true,
1275
+ "category_raw": "ecommerce"
1276
+ },
1277
+ {
1278
+ "id": "class101",
1279
+ "primary_color_hex": "#FF5D00",
1280
+ "category": "Consumer",
1281
+ "visual_theme": "A bright motivational class storefront on white where an energetic orange brand-spark pairs with a grounded near-black action button over editorial creator-led thumbnails.",
1282
+ "voice_fingerprint": {
1283
+ "register": "warm-editorial",
1284
+ "sentence_length": "medium",
1285
+ "metaphor_density": "sparse",
978
1286
  "vocabulary_register": "korean-dominant"
979
1287
  },
980
1288
  "tone_keywords": [
@@ -1285,6 +1593,30 @@
1285
1593
  "has_personas": true,
1286
1594
  "category_raw": "consumer-tech"
1287
1595
  },
1596
+ {
1597
+ "id": "corca",
1598
+ "primary_color_hex": "#1a2352",
1599
+ "category": "ai",
1600
+ "visual_theme": "Corca (코르카) is a Korean AI company whose corporate site frames the whole business around a single confident sentence — \"코르카는 AI 기술로 세상을 바꾸고 있습니다\" (\"Corca is changing the world with AI technology\"). The site is built on Wix, and its atmosphere is that of a youn",
1601
+ "voice_fingerprint": {
1602
+ "register": "ai",
1603
+ "sentence_length": "medium declarative",
1604
+ "metaphor_density": "low",
1605
+ "vocabulary_register": "brand-appropriate"
1606
+ },
1607
+ "tone_keywords": [
1608
+ "clean",
1609
+ "bold",
1610
+ "warm",
1611
+ "dark"
1612
+ ],
1613
+ "antipatterns": [
1614
+ "off-brand"
1615
+ ],
1616
+ "signature_motion": "See §15 Motion.",
1617
+ "has_personas": true,
1618
+ "category_raw": "ai"
1619
+ },
1288
1620
  {
1289
1621
  "id": "coupang",
1290
1622
  "primary_color_hex": "#E94B22",
@@ -1399,6 +1731,30 @@
1399
1731
  "category_raw": "Real Estate Listings (Station3)",
1400
1732
  "country": "KR"
1401
1733
  },
1734
+ {
1735
+ "id": "dable",
1736
+ "primary_color_hex": "#0071ce",
1737
+ "category": "marketing",
1738
+ "visual_theme": "Dable (데이블) is Korea's leading content-discovery and native-advertising platform, and its site reads like a confident, technology-forward adtech product rather than a busy media page. The canvas is pure white (`#ffffff`) broken up by full-bleed dark cinematic ",
1739
+ "voice_fingerprint": {
1740
+ "register": "marketing",
1741
+ "sentence_length": "medium declarative",
1742
+ "metaphor_density": "low",
1743
+ "vocabulary_register": "brand-appropriate"
1744
+ },
1745
+ "tone_keywords": [
1746
+ "clean",
1747
+ "bold",
1748
+ "warm",
1749
+ "dark"
1750
+ ],
1751
+ "antipatterns": [
1752
+ "off-brand"
1753
+ ],
1754
+ "signature_motion": "See §15 Motion.",
1755
+ "has_personas": true,
1756
+ "category_raw": "marketing"
1757
+ },
1402
1758
  {
1403
1759
  "id": "danawa",
1404
1760
  "primary_color_hex": "#06b87f",
@@ -1516,6 +1872,30 @@
1516
1872
  "has_personas": false,
1517
1873
  "category_raw": "social"
1518
1874
  },
1875
+ {
1876
+ "id": "dealicious",
1877
+ "primary_color_hex": "#001339",
1878
+ "category": "ecommerce",
1879
+ "visual_theme": "Dealicious (딜리셔스) is the company behind 신상마켓 (Sinsang Market), Korea's No.1 K-fashion wholesale (도소매) trading platform, and its corporate surface reads like a confident, editorial tech company rather than a busy commerce site. The canvas is pure white (`#fffff",
1880
+ "voice_fingerprint": {
1881
+ "register": "ecommerce",
1882
+ "sentence_length": "medium declarative",
1883
+ "metaphor_density": "low",
1884
+ "vocabulary_register": "brand-appropriate"
1885
+ },
1886
+ "tone_keywords": [
1887
+ "clean",
1888
+ "bold",
1889
+ "warm",
1890
+ "dark"
1891
+ ],
1892
+ "antipatterns": [
1893
+ "off-brand"
1894
+ ],
1895
+ "signature_motion": "See §15 Motion.",
1896
+ "has_personas": true,
1897
+ "category_raw": "ecommerce"
1898
+ },
1519
1899
  {
1520
1900
  "id": "deliveroo",
1521
1901
  "primary_color_hex": "#00CCBC",
@@ -1723,6 +2103,30 @@
1723
2103
  "has_personas": true,
1724
2104
  "category_raw": "consumer-tech"
1725
2105
  },
2106
+ {
2107
+ "id": "drdiary",
2108
+ "primary_color_hex": "#3eaeff",
2109
+ "category": "healthcare",
2110
+ "visual_theme": "Dr.diary (닥터다이어리) is a Korean healthcare and lifestyle-tech company built around hyper-personalized chronic-disease care — blood-glucose tracking, continuous glucose monitoring (CGM), and data-driven diabetes management. Its corporate site reads as clean, clin",
2111
+ "voice_fingerprint": {
2112
+ "register": "healthcare",
2113
+ "sentence_length": "medium declarative",
2114
+ "metaphor_density": "low",
2115
+ "vocabulary_register": "brand-appropriate"
2116
+ },
2117
+ "tone_keywords": [
2118
+ "clean",
2119
+ "warm",
2120
+ "dark",
2121
+ "dense"
2122
+ ],
2123
+ "antipatterns": [
2124
+ "off-brand"
2125
+ ],
2126
+ "signature_motion": "See §15 Motion.",
2127
+ "has_personas": true,
2128
+ "category_raw": "healthcare"
2129
+ },
1726
2130
  {
1727
2131
  "id": "drnow",
1728
2132
  "primary_color_hex": "#FF8D00",
@@ -1827,6 +2231,28 @@
1827
2231
  "has_personas": true,
1828
2232
  "category_raw": "fintech"
1829
2233
  },
2234
+ {
2235
+ "id": "elastic",
2236
+ "primary_color_hex": "#0b64dd",
2237
+ "category": "developer-tools",
2238
+ "visual_theme": "Elastic UI (EUI) is Elastic’s public React component framework: its documentation presents themed components, setup guidance, and implementation patterns for software interfaces. The captured EUI home, components index, and card documentation route feel delibe",
2239
+ "voice_fingerprint": {
2240
+ "register": "developer-tools",
2241
+ "sentence_length": "medium declarative",
2242
+ "metaphor_density": "low",
2243
+ "vocabulary_register": "brand-appropriate"
2244
+ },
2245
+ "tone_keywords": [
2246
+ "dark",
2247
+ "dense"
2248
+ ],
2249
+ "antipatterns": [
2250
+ "off-brand"
2251
+ ],
2252
+ "signature_motion": "See §15 Motion.",
2253
+ "has_personas": true,
2254
+ "category_raw": "developer-tools"
2255
+ },
1830
2256
  {
1831
2257
  "id": "elevenlabs",
1832
2258
  "primary_color_hex": "#ffffff",
@@ -1874,6 +2300,30 @@
1874
2300
  "has_personas": true,
1875
2301
  "category_raw": "education"
1876
2302
  },
2303
+ {
2304
+ "id": "eslite",
2305
+ "primary_color_hex": "#917e57",
2306
+ "category": "ecommerce",
2307
+ "visual_theme": "誠品 began as a Taiwan cultural-bookstore project and has developed into an ecosystem spanning books, design goods, food, events, physical stores, and online commerce. Its own 35th-anniversary material presents the current chapter as “Live your Dream”: encounter",
2308
+ "voice_fingerprint": {
2309
+ "register": "ecommerce",
2310
+ "sentence_length": "medium declarative",
2311
+ "metaphor_density": "low",
2312
+ "vocabulary_register": "brand-appropriate"
2313
+ },
2314
+ "tone_keywords": [
2315
+ "dark",
2316
+ "dense",
2317
+ "flat",
2318
+ "editorial"
2319
+ ],
2320
+ "antipatterns": [
2321
+ "off-brand"
2322
+ ],
2323
+ "signature_motion": "See §15 Motion.",
2324
+ "has_personas": true,
2325
+ "category_raw": "ecommerce"
2326
+ },
1877
2327
  {
1878
2328
  "id": "esunbank",
1879
2329
  "primary_color_hex": "#00a19b",
@@ -1898,6 +2348,27 @@
1898
2348
  "has_personas": true,
1899
2349
  "category_raw": "fintech"
1900
2350
  },
2351
+ {
2352
+ "id": "evaair",
2353
+ "primary_color_hex": "#4b7d6b",
2354
+ "category": "consumer-tech",
2355
+ "visual_theme": "EVA Air is Taiwan’s international airline, created by Evergreen Group founder Chang Yung-Fa in 1989 and flying its first service in 1991. Its public web presence combines a travel-planning utility surface with corporate material about safety, service, and a gl",
2356
+ "voice_fingerprint": {
2357
+ "register": "consumer-tech",
2358
+ "sentence_length": "medium declarative",
2359
+ "metaphor_density": "low",
2360
+ "vocabulary_register": "brand-appropriate"
2361
+ },
2362
+ "tone_keywords": [
2363
+ "brand-appropriate"
2364
+ ],
2365
+ "antipatterns": [
2366
+ "off-brand"
2367
+ ],
2368
+ "signature_motion": "See §15 Motion.",
2369
+ "has_personas": true,
2370
+ "category_raw": "consumer-tech"
2371
+ },
1901
2372
  {
1902
2373
  "id": "expo",
1903
2374
  "primary_color_hex": "#000000",
@@ -1920,6 +2391,29 @@
1920
2391
  "has_personas": false,
1921
2392
  "category_raw": "developer-tools"
1922
2393
  },
2394
+ {
2395
+ "id": "familymart-tw",
2396
+ "primary_color_hex": "#00b347",
2397
+ "category": "ecommerce",
2398
+ "visual_theme": "Taiwan FamilyMart (全家便利商店) is a convenience-retail business that began with its first Taipei shop in 1988 and has developed a nationwide store, supply-chain, fresh-food, and digital-service network. Its own corporate history frames the current period as digita",
2399
+ "voice_fingerprint": {
2400
+ "register": "ecommerce",
2401
+ "sentence_length": "medium declarative",
2402
+ "metaphor_density": "low",
2403
+ "vocabulary_register": "brand-appropriate"
2404
+ },
2405
+ "tone_keywords": [
2406
+ "dark",
2407
+ "dense",
2408
+ "flat"
2409
+ ],
2410
+ "antipatterns": [
2411
+ "off-brand"
2412
+ ],
2413
+ "signature_motion": "See §15 Motion.",
2414
+ "has_personas": true,
2415
+ "category_raw": "ecommerce"
2416
+ },
1923
2417
  {
1924
2418
  "id": "farfetch",
1925
2419
  "primary_color_hex": "#222222",
@@ -2057,6 +2551,30 @@
2057
2551
  "has_personas": true,
2058
2552
  "category_raw": "saas"
2059
2553
  },
2554
+ {
2555
+ "id": "fitpet",
2556
+ "primary_color_hex": "#0050ff",
2557
+ "category": "healthcare",
2558
+ "visual_theme": "Fitpet (핏펫) is Korea's pet-healthcare and pet-commerce brand — an at-home health-check kit, a curated product mall, and an animal-hospital booking flow, all under one confident blue. The system spans two surfaces with one identity: a clean, editorial corporate",
2559
+ "voice_fingerprint": {
2560
+ "register": "healthcare",
2561
+ "sentence_length": "medium declarative",
2562
+ "metaphor_density": "low",
2563
+ "vocabulary_register": "brand-appropriate"
2564
+ },
2565
+ "tone_keywords": [
2566
+ "clean",
2567
+ "bold",
2568
+ "warm",
2569
+ "dark"
2570
+ ],
2571
+ "antipatterns": [
2572
+ "off-brand"
2573
+ ],
2574
+ "signature_motion": "See §15 Motion.",
2575
+ "has_personas": true,
2576
+ "category_raw": "healthcare"
2577
+ },
2060
2578
  {
2061
2579
  "id": "flex",
2062
2580
  "primary_color_hex": "#000000",
@@ -2142,6 +2660,54 @@
2142
2660
  "has_personas": false,
2143
2661
  "category_raw": "saas"
2144
2662
  },
2663
+ {
2664
+ "id": "friendliai",
2665
+ "primary_color_hex": "#2a62db",
2666
+ "category": "ai",
2667
+ "visual_theme": "FriendliAI (프렌들리에이아이) is a Korean AI-infrastructure company whose homepage presents itself as \"The Frontier AI Inference Cloud\" — and the design reads exactly like that positioning: technical, exact, and quietly confident, the visual language of a systems comp",
2668
+ "voice_fingerprint": {
2669
+ "register": "ai",
2670
+ "sentence_length": "medium declarative",
2671
+ "metaphor_density": "low",
2672
+ "vocabulary_register": "brand-appropriate"
2673
+ },
2674
+ "tone_keywords": [
2675
+ "bold",
2676
+ "dark",
2677
+ "minimal",
2678
+ "flat"
2679
+ ],
2680
+ "antipatterns": [
2681
+ "off-brand"
2682
+ ],
2683
+ "signature_motion": "See §15 Motion.",
2684
+ "has_personas": true,
2685
+ "category_raw": "ai"
2686
+ },
2687
+ {
2688
+ "id": "frip",
2689
+ "primary_color_hex": "#7a29fa",
2690
+ "category": "consumer-tech",
2691
+ "visual_theme": "Frip (프립) is Korea's self-described \"대한민국 1등 취미여가 탐색 플랫폼\" (No.1 hobby-and-leisure discovery platform) — a marketplace where people book experiences, classes, and social outings. Its web surface reads like a bright, content-dense commerce feed rather than a min",
2692
+ "voice_fingerprint": {
2693
+ "register": "consumer-tech",
2694
+ "sentence_length": "medium declarative",
2695
+ "metaphor_density": "low",
2696
+ "vocabulary_register": "brand-appropriate"
2697
+ },
2698
+ "tone_keywords": [
2699
+ "clean",
2700
+ "bold",
2701
+ "warm",
2702
+ "dark"
2703
+ ],
2704
+ "antipatterns": [
2705
+ "off-brand"
2706
+ ],
2707
+ "signature_motion": "See §15 Motion.",
2708
+ "has_personas": true,
2709
+ "category_raw": "consumer-tech"
2710
+ },
2145
2711
  {
2146
2712
  "id": "fubon",
2147
2713
  "primary_color_hex": "#0093c1",
@@ -2273,10 +2839,34 @@
2273
2839
  "category_raw": "Healthcare / Cosmetic-Procedure Discovery"
2274
2840
  },
2275
2841
  {
2276
- "id": "gaudiy",
2277
- "primary_color_hex": "#050505",
2278
- "category": "consumer-tech",
2279
- "visual_theme": "Gaudiy (株式会社Gaudiy Group) is a Tokyo Web3 fan-community platform — the maker of Gaudiy Fanlink, backed by Sony Group and Bandai Namco and its public surfaces wear a deliberately monochrome, almost defiant \"glitch\" identity. The canvas is pure white (`#ffffff",
2842
+ "id": "gaudiolab",
2843
+ "primary_color_hex": "#00b7ff",
2844
+ "category": "ai",
2845
+ "visual_theme": "Gaudio Lab (가우디오랩) is a Korean AI-audio technology company, and its website reads like a research lab that learned restraint from consumer product design. The canvas is almost entirely pure white (`#ffffff`), sectioned by wide bands of full-bleed video and nea",
2846
+ "voice_fingerprint": {
2847
+ "register": "ai",
2848
+ "sentence_length": "medium declarative",
2849
+ "metaphor_density": "low",
2850
+ "vocabulary_register": "brand-appropriate"
2851
+ },
2852
+ "tone_keywords": [
2853
+ "clean",
2854
+ "dark",
2855
+ "flat",
2856
+ "trustworthy"
2857
+ ],
2858
+ "antipatterns": [
2859
+ "off-brand"
2860
+ ],
2861
+ "signature_motion": "See §15 Motion.",
2862
+ "has_personas": true,
2863
+ "category_raw": "ai"
2864
+ },
2865
+ {
2866
+ "id": "gaudiy",
2867
+ "primary_color_hex": "#050505",
2868
+ "category": "consumer-tech",
2869
+ "visual_theme": "Gaudiy (株式会社Gaudiy Group) is a Tokyo Web3 fan-community platform — the maker of Gaudiy Fanlink, backed by Sony Group and Bandai Namco — and its public surfaces wear a deliberately monochrome, almost defiant \"glitch\" identity. The canvas is pure white (`#ffffff",
2280
2870
  "voice_fingerprint": {
2281
2871
  "register": "consumer-tech",
2282
2872
  "sentence_length": "medium declarative",
@@ -2786,6 +3376,30 @@
2786
3376
  "has_personas": true,
2787
3377
  "category_raw": "productivity"
2788
3378
  },
3379
+ {
3380
+ "id": "heydealer",
3381
+ "primary_color_hex": "#396eff",
3382
+ "category": "consumer-tech",
3383
+ "visual_theme": "Heydealer (헤이딜러) is Korea's app-first used-car platform — a reverse-auction sell-my-car service and certified buy-a-car marketplace operated by PRND — and its web surface reads like a fast, engineered product tool rather than a glossy automotive brochure. The ",
3384
+ "voice_fingerprint": {
3385
+ "register": "consumer-tech",
3386
+ "sentence_length": "medium declarative",
3387
+ "metaphor_density": "low",
3388
+ "vocabulary_register": "brand-appropriate"
3389
+ },
3390
+ "tone_keywords": [
3391
+ "bold",
3392
+ "dark",
3393
+ "dense",
3394
+ "flat"
3395
+ ],
3396
+ "antipatterns": [
3397
+ "off-brand"
3398
+ ],
3399
+ "signature_motion": "See §15 Motion.",
3400
+ "has_personas": true,
3401
+ "category_raw": "consumer-tech"
3402
+ },
2789
3403
  {
2790
3404
  "id": "hogangnono",
2791
3405
  "primary_color_hex": "#584de4",
@@ -2865,6 +3479,30 @@
2865
3479
  "has_personas": true,
2866
3480
  "category_raw": "marketing"
2867
3481
  },
3482
+ {
3483
+ "id": "humanscape",
3484
+ "primary_color_hex": "#00adf7",
3485
+ "category": "healthcare",
3486
+ "visual_theme": "Humanscape (휴먼스케이프) is the Korean healthcare-data company behind RareNote (레어노트), and its current corporate site — now presented under the LifeX brand at `humanscape.io` (which resolves to `lifex.io`) — reads like a scientific white paper turned into a product",
3487
+ "voice_fingerprint": {
3488
+ "register": "healthcare",
3489
+ "sentence_length": "medium declarative",
3490
+ "metaphor_density": "low",
3491
+ "vocabulary_register": "brand-appropriate"
3492
+ },
3493
+ "tone_keywords": [
3494
+ "bold",
3495
+ "warm",
3496
+ "dark",
3497
+ "minimal"
3498
+ ],
3499
+ "antipatterns": [
3500
+ "off-brand"
3501
+ ],
3502
+ "signature_motion": "See §15 Motion.",
3503
+ "has_personas": true,
3504
+ "category_raw": "healthcare"
3505
+ },
2868
3506
  {
2869
3507
  "id": "hwahae",
2870
3508
  "primary_color_hex": "#00d5ce",
@@ -3041,6 +3679,54 @@
3041
3679
  "has_personas": true,
3042
3680
  "category_raw": "consumer-tech"
3043
3681
  },
3682
+ {
3683
+ "id": "idus",
3684
+ "primary_color_hex": "#ef7014",
3685
+ "category": "ecommerce",
3686
+ "visual_theme": "idus (아이디어스), operated by Backpackr, is Korea's largest handmade-goods marketplace — a place where independent 작가 (makers) sell handcrafted rings, ceramics, candles, baked goods and classes. Its web surface reads like a warm, high-density Korean commerce app r",
3687
+ "voice_fingerprint": {
3688
+ "register": "ecommerce",
3689
+ "sentence_length": "medium declarative",
3690
+ "metaphor_density": "low",
3691
+ "vocabulary_register": "brand-appropriate"
3692
+ },
3693
+ "tone_keywords": [
3694
+ "bold",
3695
+ "warm",
3696
+ "dark",
3697
+ "minimal"
3698
+ ],
3699
+ "antipatterns": [
3700
+ "off-brand"
3701
+ ],
3702
+ "signature_motion": "See §15 Motion.",
3703
+ "has_personas": true,
3704
+ "category_raw": "ecommerce"
3705
+ },
3706
+ {
3707
+ "id": "igaworks",
3708
+ "primary_color_hex": "#1a1d23",
3709
+ "category": "marketing",
3710
+ "visual_theme": "IGAWorks (아이지에이웍스) is Korea's data-and-AI marketing company, and its corporate site reads exactly like the tagline stamped across the hero: *\"Built on Data. Driven by AI.\"* The aesthetic is confident monochrome — a pure white canvas (`#ffffff`) carrying near-b",
3711
+ "voice_fingerprint": {
3712
+ "register": "marketing",
3713
+ "sentence_length": "medium declarative",
3714
+ "metaphor_density": "low",
3715
+ "vocabulary_register": "brand-appropriate"
3716
+ },
3717
+ "tone_keywords": [
3718
+ "clean",
3719
+ "warm",
3720
+ "dark",
3721
+ "dense"
3722
+ ],
3723
+ "antipatterns": [
3724
+ "off-brand"
3725
+ ],
3726
+ "signature_motion": "See §15 Motion.",
3727
+ "has_personas": true,
3728
+ "category_raw": "marketing"
3729
+ },
3044
3730
  {
3045
3731
  "id": "iicombined",
3046
3732
  "primary_color_hex": "#111111",
@@ -3170,6 +3856,30 @@
3170
3856
  "has_personas": false,
3171
3857
  "category_raw": "customer service / AI helpdesk SaaS"
3172
3858
  },
3859
+ {
3860
+ "id": "intuit",
3861
+ "primary_color_hex": "#0d333f",
3862
+ "category": "fintech",
3863
+ "visual_theme": "QuickBooks is Intuit’s small-business financial-management product and brand program: the official hub describes its job as helping teams craft experiences that champion small businesses, while Intuit situates QuickBooks inside a broader financial-technology p",
3864
+ "voice_fingerprint": {
3865
+ "register": "fintech",
3866
+ "sentence_length": "medium declarative",
3867
+ "metaphor_density": "low",
3868
+ "vocabulary_register": "brand-appropriate"
3869
+ },
3870
+ "tone_keywords": [
3871
+ "dark",
3872
+ "playful",
3873
+ "flat",
3874
+ "modern"
3875
+ ],
3876
+ "antipatterns": [
3877
+ "off-brand"
3878
+ ],
3879
+ "signature_motion": "See §15 Motion.",
3880
+ "has_personas": true,
3881
+ "category_raw": "fintech"
3882
+ },
3173
3883
  {
3174
3884
  "id": "ipassmoney",
3175
3885
  "primary_color_hex": "#53b232",
@@ -3275,6 +3985,30 @@
3275
3985
  "has_personas": true,
3276
3986
  "category_raw": "employment portal / HR tech platform"
3277
3987
  },
3988
+ {
3989
+ "id": "jobplanet",
3990
+ "primary_color_hex": "#00c362",
3991
+ "category": "saas",
3992
+ "visual_theme": "Jobplanet (잡플래닛) is Korea's leading company-review and recruitment platform — the domestic answer to Glassdoor — and its interface reads like a bright, data-dense information utility rather than a glossy marketing site. The canvas alternates pure white (`#ffff",
3993
+ "voice_fingerprint": {
3994
+ "register": "saas",
3995
+ "sentence_length": "medium declarative",
3996
+ "metaphor_density": "low",
3997
+ "vocabulary_register": "brand-appropriate"
3998
+ },
3999
+ "tone_keywords": [
4000
+ "clean",
4001
+ "warm",
4002
+ "dark",
4003
+ "dense"
4004
+ ],
4005
+ "antipatterns": [
4006
+ "off-brand"
4007
+ ],
4008
+ "signature_motion": "See §15 Motion.",
4009
+ "has_personas": true,
4010
+ "category_raw": "saas"
4011
+ },
3278
4012
  {
3279
4013
  "id": "jumpit",
3280
4014
  "primary_color_hex": "#00DD6D",
@@ -3340,6 +4074,28 @@
3340
4074
  "has_personas": true,
3341
4075
  "category_raw": "internet-only bank"
3342
4076
  },
4077
+ {
4078
+ "id": "kakaogames",
4079
+ "primary_color_hex": "#000000",
4080
+ "category": "consumer-tech",
4081
+ "visual_theme": "카카오게임즈 is a Korean publisher and developer that operates mobile, PC online, and console games across casual, subculture, and hardcore MMORPG genres. Founded in Korea in 2016, the company’s current official account describes a global studio-and-partnership mode",
4082
+ "voice_fingerprint": {
4083
+ "register": "consumer-tech",
4084
+ "sentence_length": "medium declarative",
4085
+ "metaphor_density": "low",
4086
+ "vocabulary_register": "brand-appropriate"
4087
+ },
4088
+ "tone_keywords": [
4089
+ "dark",
4090
+ "editorial"
4091
+ ],
4092
+ "antipatterns": [
4093
+ "off-brand"
4094
+ ],
4095
+ "signature_motion": "See §15 Motion.",
4096
+ "has_personas": true,
4097
+ "category_raw": "consumer-tech"
4098
+ },
3343
4099
  {
3344
4100
  "id": "kakaopage",
3345
4101
  "primary_color_hex": "#ffd618",
@@ -3445,6 +4201,30 @@
3445
4201
  "has_personas": false,
3446
4202
  "category_raw": "consumer / hyperlocal marketplace"
3447
4203
  },
4204
+ {
4205
+ "id": "kb-kookmin",
4206
+ "primary_color_hex": "#ffcc00",
4207
+ "category": "fintech",
4208
+ "visual_theme": "KB국민은행 is a Korean retail and business bank whose public web presence carries a long institutional role into everyday digital banking. KB Financial Group’s history traces the bank’s modern formation to the Kookmin Bank and Housing & Commercial Bank merger, whi",
4209
+ "voice_fingerprint": {
4210
+ "register": "fintech",
4211
+ "sentence_length": "medium declarative",
4212
+ "metaphor_density": "low",
4213
+ "vocabulary_register": "brand-appropriate"
4214
+ },
4215
+ "tone_keywords": [
4216
+ "dark",
4217
+ "dense",
4218
+ "friendly",
4219
+ "modern"
4220
+ ],
4221
+ "antipatterns": [
4222
+ "off-brand"
4223
+ ],
4224
+ "signature_motion": "See §15 Motion.",
4225
+ "has_personas": true,
4226
+ "category_raw": "fintech"
4227
+ },
3448
4228
  {
3449
4229
  "id": "kbank",
3450
4230
  "primary_color_hex": "#0046ff",
@@ -3993,6 +4773,51 @@
3993
4773
  "has_personas": true,
3994
4774
  "category_raw": "consumer-tech"
3995
4775
  },
4776
+ {
4777
+ "id": "lguplus",
4778
+ "primary_color_hex": "#e6007e",
4779
+ "category": "consumer-tech",
4780
+ "visual_theme": "LG유플러스 is a Korean telecommunications and consumer-technology company, established in 1996, with public services for mobile, home internet and IPTV, smart home, and people-centred AI as well as enterprise offerings. Its recognizable public expression combines ",
4781
+ "voice_fingerprint": {
4782
+ "register": "consumer-tech",
4783
+ "sentence_length": "medium declarative",
4784
+ "metaphor_density": "low",
4785
+ "vocabulary_register": "brand-appropriate"
4786
+ },
4787
+ "tone_keywords": [
4788
+ "brand-appropriate"
4789
+ ],
4790
+ "antipatterns": [
4791
+ "off-brand"
4792
+ ],
4793
+ "signature_motion": "See §15 Motion.",
4794
+ "has_personas": true,
4795
+ "category_raw": "consumer-tech"
4796
+ },
4797
+ {
4798
+ "id": "likelion",
4799
+ "primary_color_hex": "#ff6000",
4800
+ "category": "education",
4801
+ "visual_theme": "LikeLion (멋쟁이사자처럼) is Korea's largest coding-education organization — university clubs turned national bootcamp operator (K-Digital Training, 국비지원 courses, AI education, enterprise training) — and its design reads exactly like that mission: energetic, approach",
4802
+ "voice_fingerprint": {
4803
+ "register": "education",
4804
+ "sentence_length": "medium declarative",
4805
+ "metaphor_density": "low",
4806
+ "vocabulary_register": "brand-appropriate"
4807
+ },
4808
+ "tone_keywords": [
4809
+ "bold",
4810
+ "warm",
4811
+ "dark",
4812
+ "dense"
4813
+ ],
4814
+ "antipatterns": [
4815
+ "off-brand"
4816
+ ],
4817
+ "signature_motion": "See §15 Motion.",
4818
+ "has_personas": true,
4819
+ "category_raw": "education"
4820
+ },
3996
4821
  {
3997
4822
  "id": "line",
3998
4823
  "primary_color_hex": "#07b53b",
@@ -4096,6 +4921,28 @@
4096
4921
  "has_personas": false,
4097
4922
  "category_raw": "async video messaging / productivity SaaS"
4098
4923
  },
4924
+ {
4925
+ "id": "lotteon",
4926
+ "primary_color_hex": "#000000",
4927
+ "category": "ecommerce",
4928
+ "visual_theme": "롯데ON은 롯데 계열 상품과 오픈마켓 상품을 한 곳에서 검색·구매하도록 만든 통합 이커머스 플랫폼이며, 백화점·그로서리·전자제품·브랜드 상품을 발견하는 흐름을 함께 다룬다. 공식 기업 소개는 1996년 롯데닷컴에서 시작한 온라인 종합쇼핑의 계보와 2020년 4월 롯데ON 출범을 연결하고, 현재 서비스는 오프라인 유통 인프라와 온라인 경험을 결합한 쇼핑을 지향한다. 그 결과로 보이는 화면의 인상은 과장된 브랜드 색보다 상품·카테고리·혜택을 빠르게 읽게 하는 흰 바",
4929
+ "voice_fingerprint": {
4930
+ "register": "ecommerce",
4931
+ "sentence_length": "medium declarative",
4932
+ "metaphor_density": "low",
4933
+ "vocabulary_register": "brand-appropriate"
4934
+ },
4935
+ "tone_keywords": [
4936
+ "dense",
4937
+ "flat"
4938
+ ],
4939
+ "antipatterns": [
4940
+ "off-brand"
4941
+ ],
4942
+ "signature_motion": "See §15 Motion.",
4943
+ "has_personas": true,
4944
+ "category_raw": "ecommerce"
4945
+ },
4099
4946
  {
4100
4947
  "id": "lovable",
4101
4948
  "primary_color_hex": "#1c1c1c",
@@ -4229,13 +5076,82 @@
4229
5076
  "category_raw": "fintech"
4230
5077
  },
4231
5078
  {
4232
- "id": "meituan",
4233
- "primary_color_hex": "#FFC300",
4234
- "category": "Consumer",
4235
- "visual_theme": "Optimistic appetite-yellow (with dark text) plus a price red-orange energy color on white, anchored by the kangaroo courier mascot. Loud-on-purpose, dense-but-navigable super-app.",
5079
+ "id": "maum-ai",
5080
+ "primary_color_hex": "#4262ff",
5081
+ "category": "ai",
5082
+ "visual_theme": "maum.ai (마음AI, formerly MindsLab / 마인즈랩) presents itself as a \"Physical AI\" platform, and its homepage carries the calm, engineered confidence of a deep-tech company that ships real hardware and models rather than a consumer app chasing delight. The canvas is ",
4236
5083
  "voice_fingerprint": {
4237
- "register": "warm practical value-forward neighbor; casual, benefit-led and concrete",
4238
- "sentence_length": "short",
5084
+ "register": "ai",
5085
+ "sentence_length": "medium declarative",
5086
+ "metaphor_density": "low",
5087
+ "vocabulary_register": "brand-appropriate"
5088
+ },
5089
+ "tone_keywords": [
5090
+ "warm",
5091
+ "dark",
5092
+ "dense",
5093
+ "flat"
5094
+ ],
5095
+ "antipatterns": [
5096
+ "off-brand"
5097
+ ],
5098
+ "signature_motion": "See §15 Motion.",
5099
+ "has_personas": true,
5100
+ "category_raw": "ai"
5101
+ },
5102
+ {
5103
+ "id": "medibloc",
5104
+ "primary_color_hex": "#0066ff",
5105
+ "category": "healthcare",
5106
+ "visual_theme": "MediBloc (메디블록) is the Korean healthcare-data company behind Dr.Palette (닥터팔레트), a web-based cloud EMR for clinics, and the Panacea blockchain that lets patients own their own medical records. Its corporate surface reads as a confident, engineering-led health-",
5107
+ "voice_fingerprint": {
5108
+ "register": "healthcare",
5109
+ "sentence_length": "medium declarative",
5110
+ "metaphor_density": "low",
5111
+ "vocabulary_register": "brand-appropriate"
5112
+ },
5113
+ "tone_keywords": [
5114
+ "bold",
5115
+ "warm",
5116
+ "dark",
5117
+ "minimal"
5118
+ ],
5119
+ "antipatterns": [
5120
+ "off-brand"
5121
+ ],
5122
+ "signature_motion": "See §15 Motion.",
5123
+ "has_personas": true,
5124
+ "category_raw": "healthcare"
5125
+ },
5126
+ {
5127
+ "id": "megabox",
5128
+ "primary_color_hex": "#503396",
5129
+ "category": "consumer-tech",
5130
+ "visual_theme": "메가박스는 영화 상영을 중심에 두면서도 사람들이 이야기를 만나고, 함께 놀고, 경험을 공유하는 공간을 표방하는 한국의 멀티플렉스 브랜드다. 회사의 공식 연혁은 2000년 코엑스점을 출발점으로 삼고, 2011년 씨너스와의 합병을 거쳐 더 좋은 영화관을 향한 확장을 설명한다. 현재의 브랜드 표현은 2017년에 공개한 Life Theater BI에서 분명해진다. 일곱 개의 황금비율 박스와 보라 계열 인디고는 공간과 창의적 콘텐츠를 연결하는 공식 설명이다. 반면 공급된",
5131
+ "voice_fingerprint": {
5132
+ "register": "consumer-tech",
5133
+ "sentence_length": "medium declarative",
5134
+ "metaphor_density": "low",
5135
+ "vocabulary_register": "brand-appropriate"
5136
+ },
5137
+ "tone_keywords": [
5138
+ "bold"
5139
+ ],
5140
+ "antipatterns": [
5141
+ "off-brand"
5142
+ ],
5143
+ "signature_motion": "See §15 Motion.",
5144
+ "has_personas": true,
5145
+ "category_raw": "consumer-tech"
5146
+ },
5147
+ {
5148
+ "id": "meituan",
5149
+ "primary_color_hex": "#FFC300",
5150
+ "category": "Consumer",
5151
+ "visual_theme": "Optimistic appetite-yellow (with dark text) plus a price red-orange energy color on white, anchored by the kangaroo courier mascot. Loud-on-purpose, dense-but-navigable super-app.",
5152
+ "voice_fingerprint": {
5153
+ "register": "warm practical value-forward neighbor; casual, benefit-led and concrete",
5154
+ "sentence_length": "short",
4239
5155
  "metaphor_density": "sparse",
4240
5156
  "vocabulary_register": "chinese-simplified-dominant"
4241
5157
  },
@@ -4409,6 +5325,30 @@
4409
5325
  "has_personas": true,
4410
5326
  "category_raw": "education"
4411
5327
  },
5328
+ {
5329
+ "id": "mildang",
5330
+ "primary_color_hex": "#00b29d",
5331
+ "category": "education",
5332
+ "visual_theme": "Milddang (밀당) is the AI-driven 1:1 tutoring product of the Korean edu-tech company I Hate Flying Bugs (IHFB), and its site reads like a calm, editorial education brand rather than a loud cram-school ad. The canvas is pure white (`#ffffff`), text sits in a soft",
5333
+ "voice_fingerprint": {
5334
+ "register": "education",
5335
+ "sentence_length": "medium declarative",
5336
+ "metaphor_density": "low",
5337
+ "vocabulary_register": "brand-appropriate"
5338
+ },
5339
+ "tone_keywords": [
5340
+ "clean",
5341
+ "bold",
5342
+ "warm",
5343
+ "dark"
5344
+ ],
5345
+ "antipatterns": [
5346
+ "off-brand"
5347
+ ],
5348
+ "signature_motion": "See §15 Motion.",
5349
+ "has_personas": true,
5350
+ "category_raw": "education"
5351
+ },
4412
5352
  {
4413
5353
  "id": "millie",
4414
5354
  "primary_color_hex": "#1B6DDA",
@@ -4553,6 +5493,29 @@
4553
5493
  "has_personas": false,
4554
5494
  "category_raw": "AI platform"
4555
5495
  },
5496
+ {
5497
+ "id": "mixi",
5498
+ "primary_color_hex": "#000000",
5499
+ "category": "consumer-tech",
5500
+ "visual_theme": "MIXI is a Japanese communication and entertainment company that began with the Find Job! service in 1997, launched the social network mixi in 2004, and has since expanded through services and businesses including MONSTER STRIKE, family sharing, sports, and liv",
5501
+ "voice_fingerprint": {
5502
+ "register": "consumer-tech",
5503
+ "sentence_length": "medium declarative",
5504
+ "metaphor_density": "low",
5505
+ "vocabulary_register": "brand-appropriate"
5506
+ },
5507
+ "tone_keywords": [
5508
+ "bold",
5509
+ "warm",
5510
+ "editorial"
5511
+ ],
5512
+ "antipatterns": [
5513
+ "off-brand"
5514
+ ],
5515
+ "signature_motion": "See §15 Motion.",
5516
+ "has_personas": true,
5517
+ "category_raw": "consumer-tech"
5518
+ },
4556
5519
  {
4557
5520
  "id": "modusign",
4558
5521
  "primary_color_hex": "#fed05f",
@@ -4578,6 +5541,30 @@
4578
5541
  "has_personas": true,
4579
5542
  "category_raw": "saas"
4580
5543
  },
5544
+ {
5545
+ "id": "moin",
5546
+ "primary_color_hex": "#0082ff",
5547
+ "category": "fintech",
5548
+ "visual_theme": "Moin (모인) is a Korean cross-border money-transfer fintech, and its site carries itself like a trustworthy utility rather than a flashy consumer app — clean, functional, and quietly confident. The canvas is pure white (`#ffffff`) broken up by soft near-white su",
5549
+ "voice_fingerprint": {
5550
+ "register": "fintech",
5551
+ "sentence_length": "medium declarative",
5552
+ "metaphor_density": "low",
5553
+ "vocabulary_register": "brand-appropriate"
5554
+ },
5555
+ "tone_keywords": [
5556
+ "clean",
5557
+ "bold",
5558
+ "warm",
5559
+ "dark"
5560
+ ],
5561
+ "antipatterns": [
5562
+ "off-brand"
5563
+ ],
5564
+ "signature_motion": "See §15 Motion.",
5565
+ "has_personas": true,
5566
+ "category_raw": "fintech"
5567
+ },
4581
5568
  {
4582
5569
  "id": "momoshop",
4583
5570
  "primary_color_hex": "#D62872",
@@ -4815,6 +5802,28 @@
4815
5802
  "has_personas": true,
4816
5803
  "category_raw": "luxury resale ecommerce / secondhand luxury marketplace (KR)"
4817
5804
  },
5805
+ {
5806
+ "id": "mynavi",
5807
+ "primary_color_hex": "#0071bb",
5808
+ "category": "productivity",
5809
+ "visual_theme": "マイナビ is a Japanese information and service company that supports people across work, learning, and everyday life: its public company material names employment, career change, part-time work, recruitment, and media among those domains. The corporate web presenc",
5810
+ "voice_fingerprint": {
5811
+ "register": "productivity",
5812
+ "sentence_length": "medium declarative",
5813
+ "metaphor_density": "low",
5814
+ "vocabulary_register": "brand-appropriate"
5815
+ },
5816
+ "tone_keywords": [
5817
+ "dark",
5818
+ "flat"
5819
+ ],
5820
+ "antipatterns": [
5821
+ "off-brand"
5822
+ ],
5823
+ "signature_motion": "See §15 Motion.",
5824
+ "has_personas": true,
5825
+ "category_raw": "productivity"
5826
+ },
4818
5827
  {
4819
5828
  "id": "myrealtrip",
4820
5829
  "primary_color_hex": "#2B96ED",
@@ -5210,6 +6219,30 @@
5210
6219
  "has_personas": true,
5211
6220
  "category_raw": "productivity tool"
5212
6221
  },
6222
+ {
6223
+ "id": "nrise",
6224
+ "primary_color_hex": "#ff0056",
6225
+ "category": "consumer-tech",
6226
+ "visual_theme": "NRISE (엔라이즈) is the Korean consumer-tech company behind WIPPY (위피), a No.1-positioned social-discovery app, and 콰트 (Quat), a habit-forming health product. Its web surfaces read as confident, editorial, and almost aggressively monochrome — a near-black-on-white",
6227
+ "voice_fingerprint": {
6228
+ "register": "consumer-tech",
6229
+ "sentence_length": "medium declarative",
6230
+ "metaphor_density": "low",
6231
+ "vocabulary_register": "brand-appropriate"
6232
+ },
6233
+ "tone_keywords": [
6234
+ "clean",
6235
+ "bold",
6236
+ "warm",
6237
+ "dark"
6238
+ ],
6239
+ "antipatterns": [
6240
+ "off-brand"
6241
+ ],
6242
+ "signature_motion": "See §15 Motion.",
6243
+ "has_personas": true,
6244
+ "category_raw": "consumer-tech"
6245
+ },
5213
6246
  {
5214
6247
  "id": "nvidia",
5215
6248
  "primary_color_hex": "#76b900",
@@ -5346,6 +6379,28 @@
5346
6379
  "has_personas": true,
5347
6380
  "category_raw": "marketing"
5348
6381
  },
6382
+ {
6383
+ "id": "onestore",
6384
+ "primary_color_hex": "#2a1f60",
6385
+ "category": "ecommerce",
6386
+ "visual_theme": "원스토어 is a Korean mobile-content marketplace spanning games, apps, and story content. It was launched in 2016 by combining the three mobile-carrier app markets with Naver App Store, after the T Store business moved from SK Planet to One store Co., Ltd. Its offi",
6387
+ "voice_fingerprint": {
6388
+ "register": "ecommerce",
6389
+ "sentence_length": "medium declarative",
6390
+ "metaphor_density": "low",
6391
+ "vocabulary_register": "brand-appropriate"
6392
+ },
6393
+ "tone_keywords": [
6394
+ "dark",
6395
+ "modern"
6396
+ ],
6397
+ "antipatterns": [
6398
+ "off-brand"
6399
+ ],
6400
+ "signature_motion": "See §15 Motion.",
6401
+ "has_personas": true,
6402
+ "category_raw": "ecommerce"
6403
+ },
5349
6404
  {
5350
6405
  "id": "openai",
5351
6406
  "primary_color_hex": "#10a37f",
@@ -5418,6 +6473,49 @@
5418
6473
  "has_personas": true,
5419
6474
  "category_raw": "consumer-tech"
5420
6475
  },
6476
+ {
6477
+ "id": "palantir",
6478
+ "primary_color_hex": "#2d72d2",
6479
+ "category": "developer-tools",
6480
+ "visual_theme": "Blueprint is Palantir’s open-source React toolkit for complex, data-dense desktop web interfaces. Its public face is unusually direct for a design-system site: the landing page presents a dark wireframe field, sparse white type, and restrained actions, while t",
6481
+ "voice_fingerprint": {
6482
+ "register": "developer-tools",
6483
+ "sentence_length": "medium declarative",
6484
+ "metaphor_density": "low",
6485
+ "vocabulary_register": "brand-appropriate"
6486
+ },
6487
+ "tone_keywords": [
6488
+ "dark",
6489
+ "dense"
6490
+ ],
6491
+ "antipatterns": [
6492
+ "off-brand"
6493
+ ],
6494
+ "signature_motion": "See §15 Motion.",
6495
+ "has_personas": true,
6496
+ "category_raw": "developer-tools"
6497
+ },
6498
+ {
6499
+ "id": "panasonic",
6500
+ "primary_color_hex": "#0041c0",
6501
+ "category": "consumer-tech",
6502
+ "visual_theme": "Panasonic is a Japan-founded technology group whose public offer spans consumer products, business solutions, technology, and corporate initiatives. Its Holdings site communicates that breadth with a quiet, document-like public-web language: pale-gray canvas, ",
6503
+ "voice_fingerprint": {
6504
+ "register": "consumer-tech",
6505
+ "sentence_length": "medium declarative",
6506
+ "metaphor_density": "low",
6507
+ "vocabulary_register": "brand-appropriate"
6508
+ },
6509
+ "tone_keywords": [
6510
+ "brand-appropriate"
6511
+ ],
6512
+ "antipatterns": [
6513
+ "off-brand"
6514
+ ],
6515
+ "signature_motion": "See §15 Motion.",
6516
+ "has_personas": true,
6517
+ "category_raw": "consumer-tech"
6518
+ },
5421
6519
  {
5422
6520
  "id": "patreon",
5423
6521
  "primary_color_hex": "#000000",
@@ -5442,6 +6540,28 @@
5442
6540
  "has_personas": true,
5443
6541
  "category_raw": "consumer-tech"
5444
6542
  },
6543
+ {
6544
+ "id": "patternfly",
6545
+ "primary_color_hex": "#0066cc",
6546
+ "category": "developer-tools",
6547
+ "visual_theme": "PatternFly is Red Hat’s sponsored, open-source design system for teams building consistent, usable enterprise software. Its recognizable expression is less a campaign aesthetic than a deliberately practical interface language: legible Red Hat typefaces, dark t",
6548
+ "voice_fingerprint": {
6549
+ "register": "developer-tools",
6550
+ "sentence_length": "medium declarative",
6551
+ "metaphor_density": "low",
6552
+ "vocabulary_register": "brand-appropriate"
6553
+ },
6554
+ "tone_keywords": [
6555
+ "dark",
6556
+ "dense"
6557
+ ],
6558
+ "antipatterns": [
6559
+ "off-brand"
6560
+ ],
6561
+ "signature_motion": "See §15 Motion.",
6562
+ "has_personas": true,
6563
+ "category_raw": "developer-tools"
6564
+ },
5445
6565
  {
5446
6566
  "id": "payco",
5447
6567
  "primary_color_hex": "#FF2233",
@@ -5471,10 +6591,10 @@
5471
6591
  "category_raw": "fintech / payment super-app"
5472
6592
  },
5473
6593
  {
5474
- "id": "paypal",
5475
- "primary_color_hex": "#002991",
6594
+ "id": "payhere",
6595
+ "primary_color_hex": "#008cff",
5476
6596
  "category": "fintech",
5477
- "visual_theme": "PayPal's homepage is a study in high-contrast black-and-white modernism punctuated by a signature sky blue hero. The page opens with an immersive pale-blue section (`#60cdff`) carrying a monumental black headline in **PayPal Pro** at nearly 100px weight 900 — ",
6597
+ "visual_theme": "Payhere (페이히어) is Korea's No.1 mobile-POS company, and its homepage reads like a bright, energetic tech-retail product rather than a staid financial service. The canvas is pure white (`#ffffff`) broken by soft cool-grey cards (`#f5f8fa`) and a saturated azure ",
5478
6598
  "voice_fingerprint": {
5479
6599
  "register": "fintech",
5480
6600
  "sentence_length": "medium declarative",
@@ -5482,10 +6602,10 @@
5482
6602
  "vocabulary_register": "brand-appropriate"
5483
6603
  },
5484
6604
  "tone_keywords": [
5485
- "clean",
5486
6605
  "bold",
5487
6606
  "warm",
5488
- "dark"
6607
+ "dark",
6608
+ "dense"
5489
6609
  ],
5490
6610
  "antipatterns": [
5491
6611
  "off-brand"
@@ -5495,12 +6615,36 @@
5495
6615
  "category_raw": "fintech"
5496
6616
  },
5497
6617
  {
5498
- "id": "paypay",
5499
- "primary_color_hex": "#FF0033",
5500
- "category": "Fintech",
5501
- "visual_theme": "PayPay is Japan's dominant QR-code mobile wallet the app that, almost single-handedly, dragged a famously cash-loving country into cashless payments. Its visual language is loud where Japanese fintech is traditionally quiet: a single, screaming **PayPay Red (`#FF0033`)** sits at the center of everything, and the entire interface orbits it. Where a legacy Japanese bank app whispers in navy and gr",
5502
- "voice_fingerprint": {
5503
- "register": "b2b-confident",
6618
+ "id": "paypal",
6619
+ "primary_color_hex": "#002991",
6620
+ "category": "fintech",
6621
+ "visual_theme": "PayPal's homepage is a study in high-contrast black-and-white modernism punctuated by a signature sky blue hero. The page opens with an immersive pale-blue section (`#60cdff`) carrying a monumental black headline in **PayPal Pro** at nearly 100px weight 900 ",
6622
+ "voice_fingerprint": {
6623
+ "register": "fintech",
6624
+ "sentence_length": "medium declarative",
6625
+ "metaphor_density": "low",
6626
+ "vocabulary_register": "brand-appropriate"
6627
+ },
6628
+ "tone_keywords": [
6629
+ "clean",
6630
+ "bold",
6631
+ "warm",
6632
+ "dark"
6633
+ ],
6634
+ "antipatterns": [
6635
+ "off-brand"
6636
+ ],
6637
+ "signature_motion": "See §15 Motion.",
6638
+ "has_personas": true,
6639
+ "category_raw": "fintech"
6640
+ },
6641
+ {
6642
+ "id": "paypay",
6643
+ "primary_color_hex": "#FF0033",
6644
+ "category": "Fintech",
6645
+ "visual_theme": "PayPay is Japan's dominant QR-code mobile wallet — the app that, almost single-handedly, dragged a famously cash-loving country into cashless payments. Its visual language is loud where Japanese fintech is traditionally quiet: a single, screaming **PayPay Red (`#FF0033`)** sits at the center of everything, and the entire interface orbits it. Where a legacy Japanese bank app whispers in navy and gr",
6646
+ "voice_fingerprint": {
6647
+ "register": "b2b-confident",
5504
6648
  "sentence_length": "medium",
5505
6649
  "metaphor_density": "low",
5506
6650
  "vocabulary_register": "finance-professional"
@@ -5546,6 +6690,52 @@
5546
6690
  "has_personas": true,
5547
6691
  "category_raw": "e-commerce"
5548
6692
  },
6693
+ {
6694
+ "id": "pega",
6695
+ "primary_color_hex": "#1a3a5c",
6696
+ "category": "saas",
6697
+ "visual_theme": "Pega is an enterprise AI decisioning and workflow-automation company whose public UX system is built for people completing consequential, guided work. The system’s recognizable expression is deliberately prescribed rather than a loose sticker sheet: it directs",
6698
+ "voice_fingerprint": {
6699
+ "register": "saas",
6700
+ "sentence_length": "medium declarative",
6701
+ "metaphor_density": "low",
6702
+ "vocabulary_register": "brand-appropriate"
6703
+ },
6704
+ "tone_keywords": [
6705
+ "dark",
6706
+ "calm"
6707
+ ],
6708
+ "antipatterns": [
6709
+ "off-brand"
6710
+ ],
6711
+ "signature_motion": "See §15 Motion.",
6712
+ "has_personas": true,
6713
+ "category_raw": "saas"
6714
+ },
6715
+ {
6716
+ "id": "peoplefund",
6717
+ "primary_color_hex": "#ffc32d",
6718
+ "category": "fintech",
6719
+ "visual_theme": "PeopleFund (피플펀드), now rebranded as 크플 (Cple), is Korea's online P2P real-estate lending and investment platform, and its design system reads as a confident, minimal financial product with a single bold accent: the brand amber `#ffc32d`. The canvas is pure whi",
6720
+ "voice_fingerprint": {
6721
+ "register": "fintech",
6722
+ "sentence_length": "medium declarative",
6723
+ "metaphor_density": "low",
6724
+ "vocabulary_register": "brand-appropriate"
6725
+ },
6726
+ "tone_keywords": [
6727
+ "clean",
6728
+ "bold",
6729
+ "warm",
6730
+ "dark"
6731
+ ],
6732
+ "antipatterns": [
6733
+ "off-brand"
6734
+ ],
6735
+ "signature_motion": "See §15 Motion.",
6736
+ "has_personas": true,
6737
+ "category_raw": "fintech"
6738
+ },
5549
6739
  {
5550
6740
  "id": "pepabo",
5551
6741
  "primary_color_hex": "#1f7ccc",
@@ -5596,6 +6786,30 @@
5596
6786
  "has_personas": true,
5597
6787
  "category_raw": "ai"
5598
6788
  },
6789
+ {
6790
+ "id": "petfriends",
6791
+ "primary_color_hex": "#ff4081",
6792
+ "category": "ecommerce",
6793
+ "visual_theme": "Pet Friends (펫프렌즈) is Korea's self-described \"반려동물 1등 쇼핑몰\" (No.1 pet shopping mall), and its interface reads like a friendly, high-energy commerce app built for anxious-but-loving pet parents (집사님). The canvas is pure white (`#ffffff`) broken up by soft grey p",
6794
+ "voice_fingerprint": {
6795
+ "register": "ecommerce",
6796
+ "sentence_length": "medium declarative",
6797
+ "metaphor_density": "low",
6798
+ "vocabulary_register": "brand-appropriate"
6799
+ },
6800
+ "tone_keywords": [
6801
+ "bold",
6802
+ "warm",
6803
+ "dark",
6804
+ "dense"
6805
+ ],
6806
+ "antipatterns": [
6807
+ "off-brand"
6808
+ ],
6809
+ "signature_motion": "See §15 Motion.",
6810
+ "has_personas": true,
6811
+ "category_raw": "ecommerce"
6812
+ },
5599
6813
  {
5600
6814
  "id": "piccollage",
5601
6815
  "primary_color_hex": "#4FC3C4",
@@ -5858,6 +7072,78 @@
5858
7072
  "has_personas": true,
5859
7073
  "category_raw": "consumer-tech"
5860
7074
  },
7075
+ {
7076
+ "id": "poya",
7077
+ "primary_color_hex": "#dd006f",
7078
+ "category": "ecommerce",
7079
+ "visual_theme": "POYA 寶雅 is a Taiwanese specialty retailer for personal beauty and daily-living goods. Its first store opened in Tainan in 1985; the brand later adopted the 寶雅 trademark in 1998 and has grown from a store network into a retail, membership, payment, and online-s",
7080
+ "voice_fingerprint": {
7081
+ "register": "ecommerce",
7082
+ "sentence_length": "medium declarative",
7083
+ "metaphor_density": "low",
7084
+ "vocabulary_register": "brand-appropriate"
7085
+ },
7086
+ "tone_keywords": [
7087
+ "warm",
7088
+ "dark",
7089
+ "dense",
7090
+ "vivid"
7091
+ ],
7092
+ "antipatterns": [
7093
+ "off-brand"
7094
+ ],
7095
+ "signature_motion": "See §15 Motion.",
7096
+ "has_personas": true,
7097
+ "category_raw": "ecommerce"
7098
+ },
7099
+ {
7100
+ "id": "pozalabs",
7101
+ "primary_color_hex": "#aba1fa",
7102
+ "category": "ai",
7103
+ "visual_theme": "POZAlabs (포자랩스) is Korea's leading generative-music AI company, and its design language lives in two deliberately different registers. The corporate site (`pozalabs.com`) is austere and gallery-like: a pure white canvas (`#ffffff`) carrying a single oversized ",
7104
+ "voice_fingerprint": {
7105
+ "register": "ai",
7106
+ "sentence_length": "medium declarative",
7107
+ "metaphor_density": "low",
7108
+ "vocabulary_register": "brand-appropriate"
7109
+ },
7110
+ "tone_keywords": [
7111
+ "bold",
7112
+ "warm",
7113
+ "dark",
7114
+ "minimal"
7115
+ ],
7116
+ "antipatterns": [
7117
+ "off-brand"
7118
+ ],
7119
+ "signature_motion": "See §15 Motion.",
7120
+ "has_personas": true,
7121
+ "category_raw": "ai"
7122
+ },
7123
+ {
7124
+ "id": "protopie",
7125
+ "primary_color_hex": "#8169ff",
7126
+ "category": "design-tools",
7127
+ "visual_theme": "ProtoPie (프로토파이) is the Seoul-born high-fidelity prototyping tool from Studio XID, and its marketing site reads like a confident, product-led design tool rather than a generic SaaS landing page. The canvas is pure white (`#ffffff`) with occasional cool light-g",
7128
+ "voice_fingerprint": {
7129
+ "register": "design-tools",
7130
+ "sentence_length": "medium declarative",
7131
+ "metaphor_density": "low",
7132
+ "vocabulary_register": "brand-appropriate"
7133
+ },
7134
+ "tone_keywords": [
7135
+ "bold",
7136
+ "dark",
7137
+ "dense",
7138
+ "flat"
7139
+ ],
7140
+ "antipatterns": [
7141
+ "off-brand"
7142
+ ],
7143
+ "signature_motion": "See §15 Motion.",
7144
+ "has_personas": true,
7145
+ "category_raw": "design-tools"
7146
+ },
5861
7147
  {
5862
7148
  "id": "publy",
5863
7149
  "primary_color_hex": "#7A3BFF",
@@ -5920,6 +7206,30 @@
5920
7206
  "has_personas": true,
5921
7207
  "category_raw": "edutech / AI math solver"
5922
7208
  },
7209
+ {
7210
+ "id": "qraft",
7211
+ "primary_color_hex": "#1033d4",
7212
+ "category": "fintech",
7213
+ "visual_theme": "Qraft Technologies (크래프트테크놀로지스) is a Seoul-headquartered AI-fintech that builds quantitative investment products — AI-managed ETFs, an AI hedge fund, and market-intelligence execution engines — and its homepage carries itself like an institutional research hou",
7214
+ "voice_fingerprint": {
7215
+ "register": "fintech",
7216
+ "sentence_length": "medium declarative",
7217
+ "metaphor_density": "low",
7218
+ "vocabulary_register": "brand-appropriate"
7219
+ },
7220
+ "tone_keywords": [
7221
+ "warm",
7222
+ "dark",
7223
+ "dense",
7224
+ "flat"
7225
+ ],
7226
+ "antipatterns": [
7227
+ "off-brand"
7228
+ ],
7229
+ "signature_motion": "See §15 Motion.",
7230
+ "has_personas": true,
7231
+ "category_raw": "fintech"
7232
+ },
5923
7233
  {
5924
7234
  "id": "queenit",
5925
7235
  "primary_color_hex": "#642fe9",
@@ -5944,6 +7254,30 @@
5944
7254
  "has_personas": true,
5945
7255
  "category_raw": "ecommerce"
5946
7256
  },
7257
+ {
7258
+ "id": "quotabook",
7259
+ "primary_color_hex": "#00e8c5",
7260
+ "category": "fintech",
7261
+ "visual_theme": "Quotabook (쿼타북) is Korea's equity-and-securities-management platform — a Carta-style cap table, stock-option, and fund-administration suite that markets itself as \"국내유일 기업 증권금융\" (Korea's only corporate securities finance). Its homepage rejects the pastel, roun",
7262
+ "voice_fingerprint": {
7263
+ "register": "fintech",
7264
+ "sentence_length": "medium declarative",
7265
+ "metaphor_density": "low",
7266
+ "vocabulary_register": "brand-appropriate"
7267
+ },
7268
+ "tone_keywords": [
7269
+ "bold",
7270
+ "dark",
7271
+ "flat",
7272
+ "editorial"
7273
+ ],
7274
+ "antipatterns": [
7275
+ "off-brand"
7276
+ ],
7277
+ "signature_motion": "See §15 Motion.",
7278
+ "has_personas": true,
7279
+ "category_raw": "fintech"
7280
+ },
5947
7281
  {
5948
7282
  "id": "ragic",
5949
7283
  "primary_color_hex": "#f70e0e",
@@ -6117,6 +7451,30 @@
6117
7451
  "has_personas": true,
6118
7452
  "category_raw": "ai"
6119
7453
  },
7454
+ {
7455
+ "id": "recruit",
7456
+ "primary_color_hex": "#0065bd",
7457
+ "category": "productivity",
7458
+ "visual_theme": "Recruit is a Japanese matching and productivity business whose public group materials describe services that connect individuals with business clients across work, housing, beauty, dining, travel, and SaaS operations. The company’s first offering was a univers",
7459
+ "voice_fingerprint": {
7460
+ "register": "productivity",
7461
+ "sentence_length": "medium declarative",
7462
+ "metaphor_density": "low",
7463
+ "vocabulary_register": "brand-appropriate"
7464
+ },
7465
+ "tone_keywords": [
7466
+ "bold",
7467
+ "flat",
7468
+ "editorial",
7469
+ "human"
7470
+ ],
7471
+ "antipatterns": [
7472
+ "off-brand"
7473
+ ],
7474
+ "signature_motion": "See §15 Motion.",
7475
+ "has_personas": true,
7476
+ "category_raw": "productivity"
7477
+ },
6120
7478
  {
6121
7479
  "id": "reddit",
6122
7480
  "primary_color_hex": "#FF4500",
@@ -6458,6 +7816,30 @@
6458
7816
  "has_personas": false,
6459
7817
  "category_raw": "consumer"
6460
7818
  },
7819
+ {
7820
+ "id": "sakura-internet",
7821
+ "primary_color_hex": "#ff5577",
7822
+ "category": "backend-devops",
7823
+ "visual_theme": "さくらインターネット is a Japanese internet-infrastructure company whose public story began in 1996, when its founder started by building servers and lending them to friends. Today its public ecosystem spans hosting, cloud, data centres, and newer AI-oriented infrastruc",
7824
+ "voice_fingerprint": {
7825
+ "register": "backend-devops",
7826
+ "sentence_length": "medium declarative",
7827
+ "metaphor_density": "low",
7828
+ "vocabulary_register": "brand-appropriate"
7829
+ },
7830
+ "tone_keywords": [
7831
+ "warm",
7832
+ "dark",
7833
+ "editorial",
7834
+ "human"
7835
+ ],
7836
+ "antipatterns": [
7837
+ "off-brand"
7838
+ ],
7839
+ "signature_motion": "See §15 Motion.",
7840
+ "has_personas": true,
7841
+ "category_raw": "backend-devops"
7842
+ },
6461
7843
  {
6462
7844
  "id": "salesforce",
6463
7845
  "primary_color_hex": "#0176d3",
@@ -6506,6 +7888,30 @@
6506
7888
  "has_personas": true,
6507
7889
  "category_raw": "consumer-tech"
6508
7890
  },
7891
+ {
7892
+ "id": "sandoll",
7893
+ "primary_color_hex": "#ff0600",
7894
+ "category": "design-tools",
7895
+ "visual_theme": "Sandoll (산돌) is Korea's most influential type foundry, and its corporate site reads exactly like a foundry that has spent four decades thinking about letterforms: austere, editorial, and almost entirely monochrome. The canvas is pure white (`#ffffff`); text si",
7896
+ "voice_fingerprint": {
7897
+ "register": "design-tools",
7898
+ "sentence_length": "medium declarative",
7899
+ "metaphor_density": "low",
7900
+ "vocabulary_register": "brand-appropriate"
7901
+ },
7902
+ "tone_keywords": [
7903
+ "bold",
7904
+ "warm",
7905
+ "dark",
7906
+ "editorial"
7907
+ ],
7908
+ "antipatterns": [
7909
+ "off-brand"
7910
+ ],
7911
+ "signature_motion": "See §15 Motion.",
7912
+ "has_personas": true,
7913
+ "category_raw": "design-tools"
7914
+ },
6509
7915
  {
6510
7916
  "id": "sanity",
6511
7917
  "primary_color_hex": "#f36458",
@@ -6577,6 +7983,54 @@
6577
7983
  "has_personas": true,
6578
7984
  "category_raw": "saas"
6579
7985
  },
7986
+ {
7987
+ "id": "scatterlab",
7988
+ "primary_color_hex": "#212529",
7989
+ "category": "ai",
7990
+ "visual_theme": "Scatter Lab (스캐터랩) is the Korean AI company behind Zeta (제타), and its web presence reads less like a consumer product and more like a serious research house presenting its work. The identity is aggressively monochrome — pure white canvas (`#ffffff`), near-blac",
7991
+ "voice_fingerprint": {
7992
+ "register": "ai",
7993
+ "sentence_length": "medium declarative",
7994
+ "metaphor_density": "low",
7995
+ "vocabulary_register": "brand-appropriate"
7996
+ },
7997
+ "tone_keywords": [
7998
+ "bold",
7999
+ "warm",
8000
+ "dark",
8001
+ "flat"
8002
+ ],
8003
+ "antipatterns": [
8004
+ "off-brand"
8005
+ ],
8006
+ "signature_motion": "See §15 Motion.",
8007
+ "has_personas": true,
8008
+ "category_raw": "ai"
8009
+ },
8010
+ {
8011
+ "id": "selectstar",
8012
+ "primary_color_hex": "#0c5fdb",
8013
+ "category": "ai",
8014
+ "visual_theme": "Selectstar (셀렉트스타) is a Korean AI-evaluation and data company whose homepage reads like a serious research-grade product rather than a flashy startup pitch. The atmosphere is calm, institutional, and blue — a light cool-grey canvas (`#f8f9fa`) carries white co",
8015
+ "voice_fingerprint": {
8016
+ "register": "ai",
8017
+ "sentence_length": "medium declarative",
8018
+ "metaphor_density": "low",
8019
+ "vocabulary_register": "brand-appropriate"
8020
+ },
8021
+ "tone_keywords": [
8022
+ "bold",
8023
+ "dark",
8024
+ "minimal",
8025
+ "dense"
8026
+ ],
8027
+ "antipatterns": [
8028
+ "off-brand"
8029
+ ],
8030
+ "signature_motion": "See §15 Motion.",
8031
+ "has_personas": true,
8032
+ "category_raw": "ai"
8033
+ },
6580
8034
  {
6581
8035
  "id": "sendbird",
6582
8036
  "primary_color_hex": "#742DDD",
@@ -6627,6 +8081,27 @@
6627
8081
  "has_personas": false,
6628
8082
  "category_raw": "developer-tools"
6629
8083
  },
8084
+ {
8085
+ "id": "servicenow",
8086
+ "primary_color_hex": "#102c40",
8087
+ "category": "saas",
8088
+ "visual_theme": "ServiceNow began as Fred Luddy's 2004 effort to make enterprise work easier to route and complete; Horizon is the design system that now gives the Now Platform a shared experience language. Its official description is not a marketing palette masquerading as a ",
8089
+ "voice_fingerprint": {
8090
+ "register": "saas",
8091
+ "sentence_length": "medium declarative",
8092
+ "metaphor_density": "low",
8093
+ "vocabulary_register": "brand-appropriate"
8094
+ },
8095
+ "tone_keywords": [
8096
+ "dark"
8097
+ ],
8098
+ "antipatterns": [
8099
+ "off-brand"
8100
+ ],
8101
+ "signature_motion": "See §15 Motion.",
8102
+ "has_personas": true,
8103
+ "category_raw": "saas"
8104
+ },
6630
8105
  {
6631
8106
  "id": "shiftee",
6632
8107
  "primary_color_hex": "#004dc1",
@@ -6749,6 +8224,51 @@
6749
8224
  "has_personas": true,
6750
8225
  "category_raw": "e-commerce"
6751
8226
  },
8227
+ {
8228
+ "id": "sionic",
8229
+ "primary_color_hex": "#007ff5",
8230
+ "category": "ai",
8231
+ "visual_theme": "SIONIC AI (사이오닉에이아이) is a Korean enterprise-AI company whose homepage reads like a confident B2B infrastructure product — clean, engineered, and quietly technical rather than flashy. The canvas is pure white (`#ffffff`) alternating with dramatic near-black sec",
8232
+ "voice_fingerprint": {
8233
+ "register": "ai",
8234
+ "sentence_length": "medium declarative",
8235
+ "metaphor_density": "low",
8236
+ "vocabulary_register": "brand-appropriate"
8237
+ },
8238
+ "tone_keywords": [
8239
+ "clean",
8240
+ "bold",
8241
+ "warm",
8242
+ "dark"
8243
+ ],
8244
+ "antipatterns": [
8245
+ "off-brand"
8246
+ ],
8247
+ "signature_motion": "See §15 Motion.",
8248
+ "has_personas": true,
8249
+ "category_raw": "ai"
8250
+ },
8251
+ {
8252
+ "id": "sktelecom",
8253
+ "primary_color_hex": "#3a46cd",
8254
+ "category": "consumer-tech",
8255
+ "visual_theme": "SK텔레콤 is a Korean connectivity and consumer-technology company whose public ecosystem joins telecommunications with AI services and infrastructure. Its current corporate expression is less about a single consumer-app shell than a clear transition from the lega",
8256
+ "voice_fingerprint": {
8257
+ "register": "consumer-tech",
8258
+ "sentence_length": "medium declarative",
8259
+ "metaphor_density": "low",
8260
+ "vocabulary_register": "brand-appropriate"
8261
+ },
8262
+ "tone_keywords": [
8263
+ "flat"
8264
+ ],
8265
+ "antipatterns": [
8266
+ "off-brand"
8267
+ ],
8268
+ "signature_motion": "See §15 Motion.",
8269
+ "has_personas": true,
8270
+ "category_raw": "consumer-tech"
8271
+ },
6752
8272
  {
6753
8273
  "id": "skyscanner",
6754
8274
  "primary_color_hex": "#0062e3",
@@ -6912,6 +8432,27 @@
6912
8432
  "has_personas": true,
6913
8433
  "category_raw": "Mobility / Car-Sharing (SOCAR Blue approximation — exact hex unpublished)"
6914
8434
  },
8435
+ {
8436
+ "id": "softbank",
8437
+ "primary_color_hex": "#333333",
8438
+ "category": "consumer-tech",
8439
+ "visual_theme": "SoftBank Corp. is the operating telecommunications company established in 1986, providing mobile communications, devices, fixed-line services, and internet access. Its official history traces a route through Japan Telecom, J-Phone, Vodafone K.K., and the 2006 ",
8440
+ "voice_fingerprint": {
8441
+ "register": "consumer-tech",
8442
+ "sentence_length": "medium declarative",
8443
+ "metaphor_density": "low",
8444
+ "vocabulary_register": "brand-appropriate"
8445
+ },
8446
+ "tone_keywords": [
8447
+ "dark"
8448
+ ],
8449
+ "antipatterns": [
8450
+ "off-brand"
8451
+ ],
8452
+ "signature_motion": "See §15 Motion.",
8453
+ "has_personas": true,
8454
+ "category_raw": "consumer-tech"
8455
+ },
6915
8456
  {
6916
8457
  "id": "solapi",
6917
8458
  "primary_color_hex": "#4541ff",
@@ -6936,6 +8477,29 @@
6936
8477
  "has_personas": true,
6937
8478
  "category_raw": "developer-tools"
6938
8479
  },
8480
+ {
8481
+ "id": "sony",
8482
+ "primary_color_hex": "#000000",
8483
+ "category": "consumer-tech",
8484
+ "visual_theme": "Sony Group is a Japanese creative-entertainment and technology company whose businesses span games and network services, music, pictures, electronics, imaging and sensing. Its public English corporate portal lets that breadth sit behind a notably restrained fr",
8485
+ "voice_fingerprint": {
8486
+ "register": "consumer-tech",
8487
+ "sentence_length": "medium declarative",
8488
+ "metaphor_density": "low",
8489
+ "vocabulary_register": "brand-appropriate"
8490
+ },
8491
+ "tone_keywords": [
8492
+ "bold",
8493
+ "dense",
8494
+ "editorial"
8495
+ ],
8496
+ "antipatterns": [
8497
+ "off-brand"
8498
+ ],
8499
+ "signature_motion": "See §15 Motion.",
8500
+ "has_personas": true,
8501
+ "category_raw": "consumer-tech"
8502
+ },
6939
8503
  {
6940
8504
  "id": "soomgo",
6941
8505
  "primary_color_hex": "#693bf2",
@@ -6960,6 +8524,28 @@
6960
8524
  "has_personas": true,
6961
8525
  "category_raw": "consumer-tech"
6962
8526
  },
8527
+ {
8528
+ "id": "soop",
8529
+ "primary_color_hex": "#0182ff",
8530
+ "category": "consumer-tech",
8531
+ "visual_theme": "SOOP is a Korean live-streaming and creator platform whose public ecosystem brings live channels, community discovery, esports, and developer-linked services under one service name. The company changed its name from AfreecaTV to SOOP in 2024, and its official ",
8532
+ "voice_fingerprint": {
8533
+ "register": "consumer-tech",
8534
+ "sentence_length": "medium declarative",
8535
+ "metaphor_density": "low",
8536
+ "vocabulary_register": "brand-appropriate"
8537
+ },
8538
+ "tone_keywords": [
8539
+ "dense",
8540
+ "editorial"
8541
+ ],
8542
+ "antipatterns": [
8543
+ "off-brand"
8544
+ ],
8545
+ "signature_motion": "See §15 Motion.",
8546
+ "has_personas": true,
8547
+ "category_raw": "consumer-tech"
8548
+ },
6963
8549
  {
6964
8550
  "id": "spacex",
6965
8551
  "primary_color_hex": "#f0f0fa",
@@ -7151,6 +8737,30 @@
7151
8737
  "has_personas": true,
7152
8738
  "category_raw": "saas"
7153
8739
  },
8740
+ {
8741
+ "id": "squeezebits",
8742
+ "primary_color_hex": "#cc5a16",
8743
+ "category": "ai",
8744
+ "visual_theme": "SqueezeBits (스퀴즈비츠) is a Korean deep-tech AI company whose product is efficiency itself — model quantization, compression, and inference optimization (OwLite, Fits on Chips, Yetter, RoBoost). Its design language runs on two deliberately different surfaces. The",
8745
+ "voice_fingerprint": {
8746
+ "register": "ai",
8747
+ "sentence_length": "medium declarative",
8748
+ "metaphor_density": "low",
8749
+ "vocabulary_register": "brand-appropriate"
8750
+ },
8751
+ "tone_keywords": [
8752
+ "clean",
8753
+ "warm",
8754
+ "dark",
8755
+ "flat"
8756
+ ],
8757
+ "antipatterns": [
8758
+ "off-brand"
8759
+ ],
8760
+ "signature_motion": "See §15 Motion.",
8761
+ "has_personas": true,
8762
+ "category_raw": "ai"
8763
+ },
7154
8764
  {
7155
8765
  "id": "ssg",
7156
8766
  "primary_color_hex": "#ff5452",
@@ -7225,6 +8835,30 @@
7225
8835
  "has_personas": true,
7226
8836
  "category_raw": "fintech"
7227
8837
  },
8838
+ {
8839
+ "id": "stayfolio",
8840
+ "primary_color_hex": "#1a1a1a",
8841
+ "category": "consumer-tech",
8842
+ "visual_theme": "Stayfolio (스테이폴리오) is Korea's curated boutique-stay platform, and its homepage behaves less like a booking engine than like a printed travel monograph rendered on screen. The canvas is pure white (`#ffffff`), the photography is full-bleed and edge-to-edge, and",
8843
+ "voice_fingerprint": {
8844
+ "register": "consumer-tech",
8845
+ "sentence_length": "medium declarative",
8846
+ "metaphor_density": "low",
8847
+ "vocabulary_register": "brand-appropriate"
8848
+ },
8849
+ "tone_keywords": [
8850
+ "dark",
8851
+ "dense",
8852
+ "flat",
8853
+ "editorial"
8854
+ ],
8855
+ "antipatterns": [
8856
+ "off-brand"
8857
+ ],
8858
+ "signature_motion": "See §15 Motion.",
8859
+ "has_personas": true,
8860
+ "category_raw": "consumer-tech"
8861
+ },
7228
8862
  {
7229
8863
  "id": "stibee",
7230
8864
  "primary_color_hex": "#ff6464",
@@ -7415,6 +9049,30 @@
7415
9049
  "has_personas": true,
7416
9050
  "category_raw": "productivity"
7417
9051
  },
9052
+ {
9053
+ "id": "tabling",
9054
+ "primary_color_hex": "#ff5100",
9055
+ "category": "consumer-tech",
9056
+ "visual_theme": "Tabling (테이블링) is Korea's leading restaurant remote-waiting and discovery app — its tagline \"맛집 도착 전 앱으로 미리 줄서기\" (line up in advance via the app before you arrive) — and its web surface reads like a bright, appetite-forward consumer product rather than a utili",
9057
+ "voice_fingerprint": {
9058
+ "register": "consumer-tech",
9059
+ "sentence_length": "medium declarative",
9060
+ "metaphor_density": "low",
9061
+ "vocabulary_register": "brand-appropriate"
9062
+ },
9063
+ "tone_keywords": [
9064
+ "clean",
9065
+ "bold",
9066
+ "warm",
9067
+ "dense"
9068
+ ],
9069
+ "antipatterns": [
9070
+ "off-brand"
9071
+ ],
9072
+ "signature_motion": "See §15 Motion.",
9073
+ "has_personas": true,
9074
+ "category_raw": "consumer-tech"
9075
+ },
7418
9076
  {
7419
9077
  "id": "tada",
7420
9078
  "primary_color_hex": "#1EC59F",
@@ -7435,16 +9093,40 @@
7435
9093
  "clear"
7436
9094
  ],
7437
9095
  "antipatterns": [
7438
- "mint as decoration",
7439
- "two primary buttons per screen",
7440
- "sharp 0-4px corners",
7441
- "map buried under chrome",
7442
- "surge-shaming red urgency",
7443
- "vague fare approximations (약 ~원)"
9096
+ "mint as decoration",
9097
+ "two primary buttons per screen",
9098
+ "sharp 0-4px corners",
9099
+ "map buried under chrome",
9100
+ "surge-shaming red urgency",
9101
+ "vague fare approximations (약 ~원)"
9102
+ ],
9103
+ "signature_motion": "Soft mint pulse-ring while matching a driver, then a gentle-spring trip-card rise on assignment.",
9104
+ "has_personas": true,
9105
+ "category_raw": "Mobility"
9106
+ },
9107
+ {
9108
+ "id": "taishinbank",
9109
+ "primary_color_hex": "#0056b3",
9110
+ "category": "fintech",
9111
+ "visual_theme": "台新銀行 is a Taiwanese commercial bank serving personal, corporate, wealth-management, and digital-finance customers. Founded in 1992, it has expanded a conventional banking offer through digital banking, payments, data-enabled service, and the Richart consumer b",
9112
+ "voice_fingerprint": {
9113
+ "register": "fintech",
9114
+ "sentence_length": "medium declarative",
9115
+ "metaphor_density": "low",
9116
+ "vocabulary_register": "brand-appropriate"
9117
+ },
9118
+ "tone_keywords": [
9119
+ "clean",
9120
+ "dark",
9121
+ "dense",
9122
+ "flat"
9123
+ ],
9124
+ "antipatterns": [
9125
+ "off-brand"
7444
9126
  ],
7445
- "signature_motion": "Soft mint pulse-ring while matching a driver, then a gentle-spring trip-card rise on assignment.",
9127
+ "signature_motion": "See §15 Motion.",
7446
9128
  "has_personas": true,
7447
- "category_raw": "Mobility"
9129
+ "category_raw": "fintech"
7448
9130
  },
7449
9131
  {
7450
9132
  "id": "taiwanmobile",
@@ -7494,6 +9176,75 @@
7494
9176
  "has_personas": true,
7495
9177
  "category_raw": "consumer-tech"
7496
9178
  },
9179
+ {
9180
+ "id": "teamlab",
9181
+ "primary_color_hex": "#212121",
9182
+ "category": "design-tools",
9183
+ "visual_theme": "teamLab is an interdisciplinary art collective formed in 2001, bringing artists, programmers, engineers, CG animators, mathematicians, architects, and graphic designers together around work that crosses art, science, technology, and creativity. Its public web ",
9184
+ "voice_fingerprint": {
9185
+ "register": "design-tools",
9186
+ "sentence_length": "medium declarative",
9187
+ "metaphor_density": "low",
9188
+ "vocabulary_register": "brand-appropriate"
9189
+ },
9190
+ "tone_keywords": [
9191
+ "brand-appropriate"
9192
+ ],
9193
+ "antipatterns": [
9194
+ "off-brand"
9195
+ ],
9196
+ "signature_motion": "See §15 Motion.",
9197
+ "has_personas": true,
9198
+ "category_raw": "design-tools"
9199
+ },
9200
+ {
9201
+ "id": "teamsparta",
9202
+ "primary_color_hex": "#fa0030",
9203
+ "category": "education",
9204
+ "visual_theme": "Team Sparta (팀스파르타), the operator of 스파르타코딩클럽 (Spartacodingclub), runs Korea's most recognizable coding-education brand, and its site reads like a high-energy motivational campaign rather than a quiet courseware catalog. The canvas is pure white (`#ffffff`) br",
9205
+ "voice_fingerprint": {
9206
+ "register": "education",
9207
+ "sentence_length": "medium declarative",
9208
+ "metaphor_density": "low",
9209
+ "vocabulary_register": "brand-appropriate"
9210
+ },
9211
+ "tone_keywords": [
9212
+ "clean",
9213
+ "bold",
9214
+ "warm",
9215
+ "dark"
9216
+ ],
9217
+ "antipatterns": [
9218
+ "off-brand"
9219
+ ],
9220
+ "signature_motion": "See §15 Motion.",
9221
+ "has_personas": true,
9222
+ "category_raw": "education"
9223
+ },
9224
+ {
9225
+ "id": "tellingme",
9226
+ "primary_color_hex": "#07beb8",
9227
+ "category": "healthcare",
9228
+ "visual_theme": "TellingMe (텔링미) is a Korean journaling-diary product — \"진정한 나에 가까워지는 저널링 다이어리\" (a journaling diary that brings you closer to your true self) — and its homepage feels less like a software landing page and more like the paper cover of a warm, gentle notebook. Th",
9229
+ "voice_fingerprint": {
9230
+ "register": "healthcare",
9231
+ "sentence_length": "medium declarative",
9232
+ "metaphor_density": "low",
9233
+ "vocabulary_register": "brand-appropriate"
9234
+ },
9235
+ "tone_keywords": [
9236
+ "bold",
9237
+ "warm",
9238
+ "dark",
9239
+ "flat"
9240
+ ],
9241
+ "antipatterns": [
9242
+ "off-brand"
9243
+ ],
9244
+ "signature_motion": "See §15 Motion.",
9245
+ "has_personas": true,
9246
+ "category_raw": "healthcare"
9247
+ },
7497
9248
  {
7498
9249
  "id": "tesla",
7499
9250
  "primary_color_hex": "#3e6ae1",
@@ -7541,6 +9292,48 @@
7541
9292
  "has_personas": true,
7542
9293
  "category_raw": "marketing"
7543
9294
  },
9295
+ {
9296
+ "id": "thsr",
9297
+ "primary_color_hex": "#ca4f0f",
9298
+ "category": "consumer-tech",
9299
+ "visual_theme": "Taiwan High Speed Rail (THSR, 台灣高鐵) operates Taiwan’s north–south high-speed rail service and frames itself as more than transport: a life-service platform built around safer, faster, more comfortable travel. Its official history places incorporation in 1998, ",
9300
+ "voice_fingerprint": {
9301
+ "register": "consumer-tech",
9302
+ "sentence_length": "medium declarative",
9303
+ "metaphor_density": "low",
9304
+ "vocabulary_register": "brand-appropriate"
9305
+ },
9306
+ "tone_keywords": [
9307
+ "flat"
9308
+ ],
9309
+ "antipatterns": [
9310
+ "off-brand"
9311
+ ],
9312
+ "signature_motion": "See §15 Motion.",
9313
+ "has_personas": true,
9314
+ "category_raw": "consumer-tech"
9315
+ },
9316
+ {
9317
+ "id": "thumbtack",
9318
+ "primary_color_hex": "#009fd9",
9319
+ "category": "consumer-tech",
9320
+ "visual_theme": "Thumbtack helps homeowners identify, plan, and complete home projects with local professionals; its current public framing is a continuing relationship with the home rather than a one-time directory search. That practical, confidence-building premise comes thr",
9321
+ "voice_fingerprint": {
9322
+ "register": "consumer-tech",
9323
+ "sentence_length": "medium declarative",
9324
+ "metaphor_density": "low",
9325
+ "vocabulary_register": "brand-appropriate"
9326
+ },
9327
+ "tone_keywords": [
9328
+ "dark"
9329
+ ],
9330
+ "antipatterns": [
9331
+ "off-brand"
9332
+ ],
9333
+ "signature_motion": "See §15 Motion.",
9334
+ "has_personas": true,
9335
+ "category_raw": "consumer-tech"
9336
+ },
7544
9337
  {
7545
9338
  "id": "timee",
7546
9339
  "primary_color_hex": "#ffd700",
@@ -7679,6 +9472,30 @@
7679
9472
  "has_personas": true,
7680
9473
  "category_raw": "Fintech"
7681
9474
  },
9475
+ {
9476
+ "id": "toyota",
9477
+ "primary_color_hex": "#034f6d",
9478
+ "category": "automotive",
9479
+ "visual_theme": "Toyota is an automotive and mobility company whose public Global site brings corporate history, production knowledge, vehicle stories, and current mobility work into one information-dense editorial surface. The captured pages are distinguished less by a promot",
9480
+ "voice_fingerprint": {
9481
+ "register": "automotive",
9482
+ "sentence_length": "medium declarative",
9483
+ "metaphor_density": "low",
9484
+ "vocabulary_register": "brand-appropriate"
9485
+ },
9486
+ "tone_keywords": [
9487
+ "bold",
9488
+ "dark",
9489
+ "dense",
9490
+ "editorial"
9491
+ ],
9492
+ "antipatterns": [
9493
+ "off-brand"
9494
+ ],
9495
+ "signature_motion": "See §15 Motion.",
9496
+ "has_personas": true,
9497
+ "category_raw": "automotive"
9498
+ },
7682
9499
  {
7683
9500
  "id": "trainline",
7684
9501
  "primary_color_hex": "#00a88f",
@@ -7852,6 +9669,30 @@
7852
9669
  "has_personas": true,
7853
9670
  "category_raw": "consumer-tech"
7854
9671
  },
9672
+ {
9673
+ "id": "typed",
9674
+ "primary_color_hex": "#a88ef5",
9675
+ "category": "productivity",
9676
+ "visual_theme": "Typed (타입드) is the flagship document-and-knowledge workspace built by the Korean productivity-software company Business Canvas (비즈니스캔버스), and its brand today lives across two very different but deliberately paired surfaces. The Typed product site (typed.do) — ",
9677
+ "voice_fingerprint": {
9678
+ "register": "productivity",
9679
+ "sentence_length": "medium declarative",
9680
+ "metaphor_density": "low",
9681
+ "vocabulary_register": "brand-appropriate"
9682
+ },
9683
+ "tone_keywords": [
9684
+ "clean",
9685
+ "bold",
9686
+ "warm",
9687
+ "dark"
9688
+ ],
9689
+ "antipatterns": [
9690
+ "off-brand"
9691
+ ],
9692
+ "signature_motion": "See §15 Motion.",
9693
+ "has_personas": true,
9694
+ "category_raw": "productivity"
9695
+ },
7855
9696
  {
7856
9697
  "id": "uber",
7857
9698
  "primary_color_hex": "#000000",
@@ -7898,6 +9739,29 @@
7898
9739
  "has_personas": true,
7899
9740
  "category_raw": "healthcare"
7900
9741
  },
9742
+ {
9743
+ "id": "udn",
9744
+ "primary_color_hex": "#2f76aa",
9745
+ "category": "consumer-tech",
9746
+ "visual_theme": "聯合新聞網 (udn) is United Daily News Group’s public platform for immediate news and diverse editorial content. The group says udn launched in 1999, connected its original reporting operation, and brought 24-hour news to a digital audience. Its public news pages di",
9747
+ "voice_fingerprint": {
9748
+ "register": "consumer-tech",
9749
+ "sentence_length": "medium declarative",
9750
+ "metaphor_density": "low",
9751
+ "vocabulary_register": "brand-appropriate"
9752
+ },
9753
+ "tone_keywords": [
9754
+ "dense",
9755
+ "flat",
9756
+ "editorial"
9757
+ ],
9758
+ "antipatterns": [
9759
+ "off-brand"
9760
+ ],
9761
+ "signature_motion": "See §15 Motion.",
9762
+ "has_personas": true,
9763
+ "category_raw": "consumer-tech"
9764
+ },
7901
9765
  {
7902
9766
  "id": "uniqlo",
7903
9767
  "primary_color_hex": "#ed1d24",
@@ -7950,6 +9814,29 @@
7950
9814
  "category_raw": "AI / LLM (Solar)",
7951
9815
  "country": "KR"
7952
9816
  },
9817
+ {
9818
+ "id": "uswds",
9819
+ "primary_color_hex": "#005ea2",
9820
+ "category": "government",
9821
+ "visual_theme": "The U.S. Web Design System (USWDS) is the General Services Administration’s open-source system for helping federal teams build familiar, accessible, and mobile-friendly public websites and services. Its visual character is deliberately civic rather than propri",
9822
+ "voice_fingerprint": {
9823
+ "register": "government",
9824
+ "sentence_length": "medium declarative",
9825
+ "metaphor_density": "low",
9826
+ "vocabulary_register": "brand-appropriate"
9827
+ },
9828
+ "tone_keywords": [
9829
+ "dark",
9830
+ "friendly",
9831
+ "vivid"
9832
+ ],
9833
+ "antipatterns": [
9834
+ "off-brand"
9835
+ ],
9836
+ "signature_motion": "See §15 Motion.",
9837
+ "has_personas": true,
9838
+ "category_raw": "government"
9839
+ },
7953
9840
  {
7954
9841
  "id": "velog",
7955
9842
  "primary_color_hex": "#12B886",
@@ -8383,6 +10270,52 @@
8383
10270
  "has_personas": false,
8384
10271
  "category_raw": "fintech"
8385
10272
  },
10273
+ {
10274
+ "id": "wisetracker",
10275
+ "primary_color_hex": "#ff8d08",
10276
+ "category": "marketing",
10277
+ "visual_theme": "Wisetracker (와이즈트래커) is a Korean marketing-analytics and attribution platform, and its two public surfaces speak in two deliberately different registers. The marketing homepage — built on Framer — is bright, confident and playful: a pure white canvas (`#ffffff",
10278
+ "voice_fingerprint": {
10279
+ "register": "marketing",
10280
+ "sentence_length": "medium declarative",
10281
+ "metaphor_density": "low",
10282
+ "vocabulary_register": "brand-appropriate"
10283
+ },
10284
+ "tone_keywords": [
10285
+ "bold",
10286
+ "playful",
10287
+ "flat",
10288
+ "calm"
10289
+ ],
10290
+ "antipatterns": [
10291
+ "off-brand"
10292
+ ],
10293
+ "signature_motion": "See §15 Motion.",
10294
+ "has_personas": true,
10295
+ "category_raw": "marketing"
10296
+ },
10297
+ {
10298
+ "id": "wooribank",
10299
+ "primary_color_hex": "#0067ac",
10300
+ "category": "fintech",
10301
+ "visual_theme": "Woori Bank is a Korean bank whose public narrative links a long institutional history with the promise of financial innovation. Its museum identifies Daehancheonil Bank, founded in 1899, as the predecessor of today’s Woori Bank, while the current corporate sit",
10302
+ "voice_fingerprint": {
10303
+ "register": "fintech",
10304
+ "sentence_length": "medium declarative",
10305
+ "metaphor_density": "low",
10306
+ "vocabulary_register": "brand-appropriate"
10307
+ },
10308
+ "tone_keywords": [
10309
+ "flat",
10310
+ "utilitarian"
10311
+ ],
10312
+ "antipatterns": [
10313
+ "off-brand"
10314
+ ],
10315
+ "signature_motion": "See §15 Motion.",
10316
+ "has_personas": true,
10317
+ "category_raw": "fintech"
10318
+ },
8386
10319
  {
8387
10320
  "id": "workday",
8388
10321
  "primary_color_hex": "#0057ae",
@@ -8644,6 +10577,30 @@
8644
10577
  "has_personas": false,
8645
10578
  "category_raw": "saas-tool"
8646
10579
  },
10580
+ {
10581
+ "id": "zendesk",
10582
+ "primary_color_hex": "#1f73b7",
10583
+ "category": "saas",
10584
+ "visual_theme": "Zendesk builds customer-service software, and Garden is its public design system: the company calls it the source of truth for the tools, standards, and practices used to build Zendesk products. The system’s distinctive expression is deliberate rather than orn",
10585
+ "voice_fingerprint": {
10586
+ "register": "saas",
10587
+ "sentence_length": "medium declarative",
10588
+ "metaphor_density": "low",
10589
+ "vocabulary_register": "brand-appropriate"
10590
+ },
10591
+ "tone_keywords": [
10592
+ "dark",
10593
+ "dense",
10594
+ "editorial",
10595
+ "calm"
10596
+ ],
10597
+ "antipatterns": [
10598
+ "off-brand"
10599
+ ],
10600
+ "signature_motion": "See §15 Motion.",
10601
+ "has_personas": true,
10602
+ "category_raw": "saas"
10603
+ },
8647
10604
  {
8648
10605
  "id": "zepeto",
8649
10606
  "primary_color_hex": "#5c46ff",