oh-my-design-cli 1.8.7 → 1.9.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/.claude/hooks/lib/preferences-parser.cjs +1 -0
- package/.claude/hooks/lib/preferences-writer.cjs +1 -0
- package/.claude/hooks/post-edit-watch.cjs +1 -0
- package/.claude/hooks/session-end-foldin.cjs +1 -0
- package/.claude/hooks/session-state-loader.cjs +1 -0
- package/.claude/hooks/skill-activation.cjs +1 -0
- package/.claude/settings.json +10 -1
- package/.github/assets/logo-bg.png +0 -0
- package/AGENTS.md +20 -1
- package/CHANGELOG.md +482 -0
- package/MIGRATION.md +103 -0
- package/README.ja.md +56 -19
- package/README.ko.md +47 -30
- package/README.md +48 -30
- package/README.zh-TW.md +59 -22
- package/agents/AGENT.md +8 -7
- package/agents/omd-codex-image.md +1 -1
- package/agents/omd-critic.md +6 -7
- package/agents/omd-designer-review.md +1 -1
- package/agents/omd-final-qa.md +1 -1
- package/agents/omd-humanizer.md +38 -0
- package/agents/omd-kr-writer.md +3 -4
- package/agents/omd-locale-adapter.md +12 -16
- package/agents/omd-master.md +24 -19
- package/agents/omd-microcopy.md +1 -1
- package/agents/omd-orchestrator.md +7 -8
- package/agents/omd-slop-auditor.md +31 -0
- package/agents/omd-ux-researcher.md +1 -1
- package/data/reference-fingerprints.json +1995 -38
- package/dist/bin/oh-my-design.js +16 -8
- package/dist/bin/oh-my-design.js.map +1 -1
- package/dist/chunk-UJIHCEYF.js +99 -0
- package/dist/chunk-UJIHCEYF.js.map +1 -0
- package/dist/doctor-LDWSFM3I.js +763 -0
- package/dist/doctor-LDWSFM3I.js.map +1 -0
- package/dist/install-skills-ZZFNJ2II.js +1120 -0
- package/dist/install-skills-ZZFNJ2II.js.map +1 -0
- package/docs/CLI_QUICKSTART.md +157 -0
- package/package.json +25 -4
- package/scripts/postinstall.cjs +5 -4
- package/skills/claude-design/SKILL.md +38 -14
- package/skills/claude-design/references/claude-design-flow.md +11 -11
- package/skills/claude-design/references/codebase-analysis.md +5 -4
- package/skills/omd-final-qa/SKILL.md +1 -1
- package/skills/omd-harness/SKILL.md +51 -50
- package/skills/omd-humanize/SKILL.md +116 -0
- package/skills/omd-humanize/agents/openai.yaml +4 -0
- package/skills/omd-humanize/references/locale-playbooks.md +102 -0
- package/skills/omd-humanize/references/sources.md +11 -0
- package/skills/omd-init/SKILL.md +18 -12
- package/skills/omd-locale-adapter/SKILL.md +58 -91
- package/skills/omd-orchestrator/SKILL.md +11 -5
- package/skills/omd-reference-capture/SKILL.md +80 -26
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-LICENSE.txt +202 -0
- package/skills/omd-reference-capture/scripts/PLAYWRIGHT-NOTICE.txt +5 -0
- package/skills/omd-reference-capture/scripts/THIRD_PARTY_NOTICES.md +3 -0
- package/skills/omd-reference-capture/scripts/capture-reference-evidence.mjs +159906 -0
- package/skills/omd-slop-audit/SKILL.md +110 -0
- package/skills/omd-slop-audit/agents/openai.yaml +4 -0
- package/skills/omd-slop-audit/references/pattern-catalog.md +96 -0
- package/skills/omd-slop-audit/references/sources.md +24 -0
- package/web/references/104/DESIGN.md +354 -0
- package/web/references/11st/DESIGN.md +197 -316
- package/web/references/29cm/DESIGN.md +297 -393
- package/web/references/42dot/DESIGN.md +390 -0
- package/web/references/8percent/DESIGN.md +438 -0
- package/web/references/ably/DESIGN.md +267 -572
- package/web/references/acer/DESIGN.md +329 -0
- package/web/references/airbnb/DESIGN.md +219 -557
- package/web/references/alipay/DESIGN.md +179 -420
- package/web/references/apple/DESIGN.md +224 -498
- package/web/references/asleep/DESIGN.md +402 -0
- package/web/references/au/DESIGN.md +334 -0
- package/web/references/autopedia/DESIGN.md +382 -0
- package/web/references/aws-cloudscape/DESIGN.md +241 -0
- package/web/references/baemin/DESIGN.md +332 -491
- package/web/references/banksalad/DESIGN.md +269 -180
- package/web/references/barogo/DESIGN.md +416 -0
- package/web/references/beusable/DESIGN.md +464 -0
- package/web/references/bilibili/DESIGN.md +206 -374
- package/web/references/bmw/DESIGN.md +162 -276
- package/web/references/brandi/DESIGN.md +184 -325
- package/web/references/catchtable/DESIGN.md +219 -264
- package/web/references/cgv/DESIGN.md +317 -0
- package/web/references/channeltalk/DESIGN.md +210 -336
- package/web/references/china-airlines/DESIGN.md +291 -0
- package/web/references/cjonstyle/DESIGN.md +453 -0
- package/web/references/class101/DESIGN.md +168 -387
- package/web/references/classum/DESIGN.md +228 -203
- package/web/references/claude/DESIGN.md +242 -479
- package/web/references/clay/DESIGN.md +179 -377
- package/web/references/clickhouse/DESIGN.md +254 -343
- package/web/references/cohere/DESIGN.md +214 -324
- package/web/references/coinone/DESIGN.md +199 -179
- package/web/references/corca/DESIGN.md +414 -0
- package/web/references/coupang/DESIGN.md +205 -475
- package/web/references/cursor/DESIGN.md +240 -381
- package/web/references/dabang/DESIGN.md +248 -213
- package/web/references/dable/DESIGN.md +431 -0
- package/web/references/datarize/DESIGN.md +217 -330
- package/web/references/dealicious/DESIGN.md +402 -0
- package/web/references/drdiary/DESIGN.md +404 -0
- package/web/references/elastic/DESIGN.md +238 -0
- package/web/references/elevenlabs/DESIGN.md +183 -321
- package/web/references/eslite/DESIGN.md +257 -0
- package/web/references/evaair/DESIGN.md +338 -0
- package/web/references/expo/DESIGN.md +238 -331
- package/web/references/familymart-tw/DESIGN.md +254 -0
- package/web/references/ferrari/DESIGN.md +160 -377
- package/web/references/figma/DESIGN.md +197 -451
- package/web/references/fitpet/DESIGN.md +445 -0
- package/web/references/flex/DESIGN.md +170 -253
- package/web/references/framer/DESIGN.md +197 -340
- package/web/references/freee/DESIGN.md +211 -533
- package/web/references/friendliai/DESIGN.md +431 -0
- package/web/references/frip/DESIGN.md +440 -0
- package/web/references/gangnamunni/DESIGN.md +154 -591
- package/web/references/gaudiolab/DESIGN.md +414 -0
- package/web/references/google/DESIGN.md +290 -398
- package/web/references/hashicorp/DESIGN.md +273 -318
- package/web/references/heydealer/DESIGN.md +429 -0
- package/web/references/humanscape/DESIGN.md +433 -0
- package/web/references/hyundai/DESIGN.md +158 -368
- package/web/references/hyundaicard/DESIGN.md +171 -121
- package/web/references/ibm/DESIGN.md +227 -378
- package/web/references/idus/DESIGN.md +450 -0
- package/web/references/igaworks/DESIGN.md +437 -0
- package/web/references/inflearn/DESIGN.md +221 -366
- package/web/references/intuit/DESIGN.md +244 -0
- package/web/references/jandi/DESIGN.md +191 -291
- package/web/references/jobplanet/DESIGN.md +415 -0
- package/web/references/kakao/DESIGN.md +287 -475
- package/web/references/kakaobank/DESIGN.md +220 -521
- package/web/references/kakaogames/DESIGN.md +220 -0
- package/web/references/kakaopay/DESIGN.md +207 -526
- package/web/references/karrot/DESIGN.md +227 -251
- package/web/references/kb-kookmin/DESIGN.md +308 -0
- package/web/references/kbank/DESIGN.md +220 -175
- package/web/references/kmong/DESIGN.md +281 -356
- package/web/references/krds/DESIGN.md +245 -19
- package/web/references/kream/DESIGN.md +224 -359
- package/web/references/kurly/DESIGN.md +211 -533
- package/web/references/lamborghini/DESIGN.md +198 -360
- package/web/references/lguplus/DESIGN.md +259 -0
- package/web/references/likelion/DESIGN.md +283 -0
- package/web/references/line/DESIGN.md +396 -355
- package/web/references/linear.app/DESIGN.md +209 -562
- package/web/references/lotteon/DESIGN.md +386 -0
- package/web/references/lovable/DESIGN.md +255 -349
- package/web/references/makinarocks/DESIGN.md +149 -349
- package/web/references/maum-ai/DESIGN.md +423 -0
- package/web/references/medibloc/DESIGN.md +425 -0
- package/web/references/megabox/DESIGN.md +232 -0
- package/web/references/mercari/DESIGN.md +217 -434
- package/web/references/microsoft/DESIGN.md +234 -388
- package/web/references/mildang/DESIGN.md +411 -0
- package/web/references/millie/DESIGN.md +183 -504
- package/web/references/minimax/DESIGN.md +264 -322
- package/web/references/miricanvas/DESIGN.md +182 -355
- package/web/references/miro/DESIGN.md +234 -232
- package/web/references/mistral.ai/DESIGN.md +231 -314
- package/web/references/mixi/DESIGN.md +234 -0
- package/web/references/moin/DESIGN.md +445 -0
- package/web/references/mongodb/DESIGN.md +219 -316
- package/web/references/musinsa/DESIGN.md +184 -510
- package/web/references/mynavi/DESIGN.md +242 -0
- package/web/references/myrealtrip/DESIGN.md +169 -406
- package/web/references/naver/DESIGN.md +328 -499
- package/web/references/naverwebtoon/DESIGN.md +172 -395
- package/web/references/nhn/DESIGN.md +169 -346
- package/web/references/nhncloud/DESIGN.md +185 -123
- package/web/references/notion/DESIGN.md +271 -475
- package/web/references/nrise/DESIGN.md +417 -0
- package/web/references/ohouse/DESIGN.md +210 -549
- package/web/references/oliveyoung/DESIGN.md +217 -326
- package/web/references/ollama/DESIGN.md +241 -308
- package/web/references/onestore/DESIGN.md +248 -0
- package/web/references/palantir/DESIGN.md +256 -0
- package/web/references/panasonic/DESIGN.md +276 -0
- package/web/references/patternfly/DESIGN.md +259 -0
- package/web/references/payhere/DESIGN.md +438 -0
- package/web/references/pega/DESIGN.md +262 -0
- package/web/references/peoplefund/DESIGN.md +431 -0
- package/web/references/petfriends/DESIGN.md +428 -0
- package/web/references/pinkfong/DESIGN.md +199 -367
- package/web/references/pinterest/DESIGN.md +258 -308
- package/web/references/poya/DESIGN.md +286 -0
- package/web/references/pozalabs/DESIGN.md +438 -0
- package/web/references/protopie/DESIGN.md +419 -0
- package/web/references/qraft/DESIGN.md +448 -0
- package/web/references/quotabook/DESIGN.md +449 -0
- package/web/references/recruit/DESIGN.md +247 -0
- package/web/references/remember/DESIGN.md +202 -396
- package/web/references/resend/DESIGN.md +274 -348
- package/web/references/sakura-internet/DESIGN.md +269 -0
- package/web/references/samsung/DESIGN.md +157 -359
- package/web/references/sandoll/DESIGN.md +445 -0
- package/web/references/sanity/DESIGN.md +241 -375
- package/web/references/scatterlab/DESIGN.md +412 -0
- package/web/references/selectstar/DESIGN.md +439 -0
- package/web/references/servicenow/DESIGN.md +289 -0
- package/web/references/shinhanbank/DESIGN.md +161 -341
- package/web/references/shinhancard/DESIGN.md +208 -319
- package/web/references/sionic/DESIGN.md +454 -0
- package/web/references/sktelecom/DESIGN.md +310 -0
- package/web/references/socar/DESIGN.md +125 -32
- package/web/references/softbank/DESIGN.md +231 -0
- package/web/references/sony/DESIGN.md +234 -0
- package/web/references/soop/DESIGN.md +261 -0
- package/web/references/spacex/DESIGN.md +184 -323
- package/web/references/spotify/DESIGN.md +253 -394
- package/web/references/squeezebits/DESIGN.md +441 -0
- package/web/references/stayfolio/DESIGN.md +422 -0
- package/web/references/stripe/DESIGN.md +212 -491
- package/web/references/supabase/DESIGN.md +244 -316
- package/web/references/tabling/DESIGN.md +415 -0
- package/web/references/taishinbank/DESIGN.md +243 -0
- package/web/references/teamlab/DESIGN.md +240 -0
- package/web/references/teamsparta/DESIGN.md +472 -0
- package/web/references/tellingme/DESIGN.md +392 -0
- package/web/references/tesla/DESIGN.md +244 -427
- package/web/references/thsr/DESIGN.md +284 -0
- package/web/references/thumbtack/DESIGN.md +302 -0
- package/web/references/together.ai/DESIGN.md +257 -304
- package/web/references/toss/DESIGN.md +251 -593
- package/web/references/toss-securities/DESIGN.md +255 -178
- package/web/references/tossbank/DESIGN.md +195 -491
- package/web/references/toyota/DESIGN.md +238 -0
- package/web/references/tving/DESIGN.md +197 -245
- package/web/references/typed/DESIGN.md +413 -0
- package/web/references/uber/DESIGN.md +256 -333
- package/web/references/udn/DESIGN.md +250 -0
- package/web/references/upbit/DESIGN.md +145 -256
- package/web/references/upstage/DESIGN.md +211 -204
- package/web/references/uswds/DESIGN.md +287 -0
- package/web/references/vercel/DESIGN.md +236 -440
- package/web/references/wanted/DESIGN.md +215 -487
- package/web/references/wise/DESIGN.md +223 -231
- package/web/references/wisetracker/DESIGN.md +462 -0
- package/web/references/wooribank/DESIGN.md +245 -0
- package/web/references/yanolja/DESIGN.md +250 -419
- package/web/references/yeogiotte/DESIGN.md +235 -418
- package/web/references/zapier/DESIGN.md +256 -377
- package/web/references/zendesk/DESIGN.md +288 -0
- package/web/references/zigzag/DESIGN.md +200 -621
- package/dist/install-skills-7UUDOLG2.js +0 -734
- package/dist/install-skills-7UUDOLG2.js.map +0 -1
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@@ -5,425 +5,245 @@ display_name_kr: 신한은행
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country: KR
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category: fintech
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homepage: "https://bank.shinhan.com"
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primary_color: "#
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primary_color: "#0046ff"
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logo:
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type: github
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slug: Shinhan-Bank
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verified: "2026-
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verified: "2026-07-13"
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added: "2026-06-22"
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omd: "0.1"
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verification_v2:
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schema: 2
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checked: "2026-07-13"
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surfaces:
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- { id: internet-banking, kind: product-surface, url: "https://bank.shinhan.com/index.jsp#010800000000", inspected: "2026-07-13" }
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- { id: group-corporate, kind: corporate-marketing, url: "https://www.shinhangroup.com/kr/main", inspected: "2026-07-13" }
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- { id: shinhan-public, kind: public-marketing, url: "https://www.shinhan.com/index.jsp", inspected: "2026-07-13" }
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- { id: group-ci, kind: brand-guideline, url: "https://shinhangroup.com/kr/about/identity/ci", inspected: "2026-07-13" }
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- { id: group-typeface, kind: brand-asset, url: "https://shinhangroup.com/kr/about/identity/typeface", inspected: "2026-07-13" }
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sources:
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- { id: banking-live, kind: product-surface, url: "https://bank.shinhan.com/index.jsp#010800000000", captured: "2026-07-13" }
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- { id: group-live, kind: product-surface, url: "https://www.shinhangroup.com/kr/main", captured: "2026-07-13" }
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- { id: shinhan-live, kind: product-surface, url: "https://www.shinhan.com/index.jsp", captured: "2026-07-13" }
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- { id: official-ci, kind: brand-asset, url: "https://shinhangroup.com/kr/about/identity/ci", captured: "2026-07-13" }
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- { id: official-typeface, kind: brand-asset, url: "https://shinhangroup.com/kr/about/identity/typeface", captured: "2026-07-13" }
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- { id: official-history, kind: official-doc, url: "https://shinhangroup.com/kr/about/group/history1", captured: "2026-07-13" }
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- { id: official-mission, kind: official-doc, url: "https://shinhangroup.com/kr/about/group/mission", captured: "2026-07-13" }
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claims:
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"tokens.colors.brand-primary": &ci { surface_id: group-ci, source_id: official-ci, method: official-brand-guideline, captured: "2026-07-13" }
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"tokens.colors.group-live-blue": &group_live { surface_id: group-corporate, source_id: group-live, method: computed-style, captured: "2026-07-13" }
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"tokens.colors.group-ink": *group_live
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"tokens.colors.group-surface": *group_live
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"tokens.colors.canvas": *group_live
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"tokens.colors.on-dark": *group_live
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"tokens.colors.banking-text": &bank_live { surface_id: internet-banking, source_id: banking-live, method: computed-style, captured: "2026-07-13" }
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"tokens.typography.family.banking": *bank_live
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"tokens.typography.banking-body.size": *bank_live
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"tokens.typography.banking-body.weight": *bank_live
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"tokens.typography.banking-body.lineHeight": *bank_live
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"tokens.typography.banking-body.tracking": *bank_live
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"tokens.typography.banking-body.use": *bank_live
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"tokens.typography.family.group": *group_live
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"tokens.typography.group-action.size": *group_live
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"tokens.typography.group-action.weight": *group_live
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"tokens.typography.group-action.lineHeight": *group_live
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"tokens.typography.group-action.tracking": *group_live
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"tokens.typography.group-action.use": *group_live
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"tokens.typography.family.brand": &typeface { surface_id: group-typeface, source_id: official-typeface, method: computed-style-and-official-brand-asset, captured: "2026-07-13" }
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"tokens.typography.brand-hero.size": *group_live
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"tokens.typography.brand-hero.weight": *group_live
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"tokens.typography.brand-hero.lineHeight": *group_live
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"tokens.typography.brand-hero.use": *group_live
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"tokens.spacing.group-action-inline": *group_live
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"tokens.spacing.group-action-leading": *group_live
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"tokens.spacing.group-selector-inline": *group_live
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"tokens.rounded.group-action": *group_live
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"tokens.rounded.group-selector": *group_live
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conflicts: []
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tokens:
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source:
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extracted: "2026-
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note: "
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source: reconciled
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extracted: "2026-07-13"
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note: "Official CI, corporate-marketing, and internet-banking observations remain separate; the packet contains no authenticated SOL banking surface or interaction snapshots."
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colors:
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primary: "#
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ink: "#24272D"
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ink-deep: "#121418"
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body: "#808892"
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muted: "#565B64"
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brand-primary: "#0046ff"
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group-live-blue: "#005df9"
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group-ink: "#24272d"
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group-surface: "#f3f6fb"
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canvas: "#ffffff"
|
|
29
|
-
|
|
30
|
-
|
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31
|
-
hairline: "#EBEBEB"
|
|
32
|
-
on-primary: "#ffffff"
|
|
33
|
-
secondary: "#8595A9"
|
|
34
|
-
error: "#D61111"
|
|
73
|
+
on-dark: "#ffffff"
|
|
74
|
+
banking-text: "#666666"
|
|
35
75
|
typography:
|
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36
|
-
family: {
|
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37
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-
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38
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-
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39
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-
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40
|
-
|
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41
|
-
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42
|
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nav: { size: 20, weight: 400, lineHeight: 1.3, use: "Top navigation links (bank.shinhan.com), Spoqa" }
|
|
43
|
-
button: { size: 16, weight: 500, lineHeight: 1.0, use: "Button labels, Pretendard Medium" }
|
|
44
|
-
caption: { size: 13, weight: 400, lineHeight: 1.5, use: "Small labels and metadata" }
|
|
45
|
-
spacing: { xs: 4, sm: 8, md: 16, base: 20, lg: 24, xl: 40, xxl: 48, section: 64 }
|
|
46
|
-
rounded: { sm: 2, md: 4, lg: 8, xl: 24, full: 9999 }
|
|
47
|
-
shadow:
|
|
48
|
-
subtle: "0px 2px 8px rgba(0,0,0,0.06)"
|
|
49
|
-
card: "0px 4px 16px rgba(0,0,0,0.08)"
|
|
50
|
-
components:
|
|
51
|
-
button-primary: { type: button, bg: "#005DF9", fg: "#ffffff", radius: "4px", font: "16px / 500 Pretendard", use: "Primary CTA on modern surfaces" }
|
|
52
|
-
button-banking: { type: button, bg: "#2967B2", fg: "#ffffff", radius: "4px", border: "1px solid #1F4F89", font: "15px / 700 Spoqa", use: "Internet banking primary action" }
|
|
53
|
-
button-secondary: { type: button, bg: "#8595A9", fg: "#ffffff", radius: "4px", font: "15px / 400 Spoqa", use: "Secondary / cancel action in internet banking" }
|
|
54
|
-
button-family: { type: button, bg: "#F3F6FB", fg: "#24272D", radius: "24px", padding: "0px 20px", font: "16px / 400 Pretendard", use: "Family site pill button on shinhangroup.com" }
|
|
55
|
-
input-banking: { type: input, bg: "#ffffff", border: "1px solid #EBEBEB", radius: "2px", font: "14px Spoqa", use: "Internet banking text field, pre-login surface" }
|
|
56
|
-
card-surface: { type: card, bg: "#F3F6FB", fg: "#24272D", radius: "8px", use: "Tinted info card, modern surface" }
|
|
57
|
-
card-banking: { type: card, bg: "#ffffff", fg: "#343434", radius: "4px", use: "Internet banking product card, white with hairline" }
|
|
58
|
-
badge-blue: { type: badge, bg: "#005DF9", fg: "#ffffff", radius: "9999px", font: "13px / 400 Pretendard", use: "Status badge / highlight pill" }
|
|
59
|
-
tab-banking: { type: tab, fg: "#2967B2", font: "15px / 700 Spoqa", active: "text #2967B2 + 1px solid #2967B2 border", use: "Internet banking section tabs" }
|
|
76
|
+
family: { banking: "Spoqa", group: "Pretendard", brand: "OneShinhan" }
|
|
77
|
+
banking-body: { size: 14, weight: 400, lineHeight: "17.5px", tracking: "-0.28px", use: "Observed on the public internet-banking surface only." }
|
|
78
|
+
group-action: { size: 16, weight: 400, lineHeight: "46px", tracking: "-0.5px", use: "Observed on group corporate action links only." }
|
|
79
|
+
brand-hero: { size: 46, weight: 700, lineHeight: "normal", use: "Observed group-corporate hero only." }
|
|
80
|
+
spacing: { group-action-inline: 24, group-action-leading: 56, group-selector-inline: 20 }
|
|
81
|
+
rounded: { group-action: 30, group-selector: 24 }
|
|
60
82
|
components_harvested: true
|
|
83
|
+
components: {}
|
|
61
84
|
---
|
|
62
85
|
|
|
63
86
|
# Design System Inspiration of Shinhan Bank
|
|
64
87
|
|
|
65
88
|
## 1. Visual Theme & Atmosphere
|
|
66
89
|
|
|
67
|
-
|
|
90
|
+
Shinhan Bank is the banking subsidiary in Shinhan Financial Group’s network. The group traces Shinhan Bank’s start to 1982 and describes its current vision as making finance easier, more comfortable, and newer. The supplied public evidence shows that this idea is expressed through separate registers rather than one interchangeable UI system: the public internet-banking surface is compact, Spoqa-led, and largely neutral in its sampled text; the group corporate site is more editorial, with OneShinhan display type, Pretendard controls, white-on-image action links, and a pale-blue Family Site selector. The document deliberately keeps those surface domains apart. [Official history](https://shinhangroup.com/kr/about/group/history1) · [Group vision](https://shinhangroup.com/kr/about/group/mission)
|
|
68
91
|
|
|
69
|
-
The
|
|
70
|
-
|
|
71
|
-
The color narrative is a deliberate evolution. The classic internet banking blue (`#2967B2`, a mid-range institutional blue) communicates decades of trust and compliance; the modern `#005DF9` is a brighter, more confident variant — the same family but pushed toward the vivid, energetic blue of mobile-first products. This color generational tension is itself a design statement: Shinhan is a bank that has earned trust and is now accelerating. The surface palette across both registers is clean and cool — white canvas (`#ffffff`), cool-grey tint (`#F3F6FB`), and deep ink navy (`#24272D`) — with the Shinhan blue as the single saturated accent, reserved for primary actions and brand moments.
|
|
92
|
+
The durable brand layer is clearer than any one website implementation. Shinhan’s official CI specifies Shinhan Blue `#0046ff`, alongside white and a defined blue secondary range. The corporate site’s observed `#005df9` is recorded separately as a live surface value, not silently substituted for the CI color. The group’s own typeface page names OneShinhan as a dedicated face for consistent brand identity and describes Bold, Medium, and Light weights optimized for digital environments. [Official CI](https://shinhangroup.com/kr/about/identity/ci) · [Official typeface page](https://shinhangroup.com/kr/about/identity/typeface)
|
|
72
93
|
|
|
73
94
|
**Key Characteristics:**
|
|
74
|
-
|
|
75
|
-
-
|
|
76
|
-
-
|
|
77
|
-
-
|
|
78
|
-
-
|
|
79
|
-
- Minimal radius scale: 2px (legacy banking) to 24px (modern pill buttons) — institution-grade restraint
|
|
80
|
-
- Low shadow, high contrast: the system trusts color and hairlines over elevation
|
|
95
|
+
|
|
96
|
+
- Official identity blue `#0046ff`; separately observed corporate-site blue `#005df9`
|
|
97
|
+
- Loaded OneShinhan, Pretendard, and Spoqa with distinct live-surface provenance
|
|
98
|
+
- Corporate actions use 24–30px rounded outlines; the captured internet-banking text sample is denser and square-cornered
|
|
99
|
+
- No authenticated mobile-banking, transfer, account, or checkout UI is represented by this packet
|
|
81
100
|
|
|
82
101
|
## 2. Color Palette & Roles
|
|
83
102
|
|
|
84
|
-
###
|
|
85
|
-
- **Shinhan Blue** (`#005DF9`): The modern primary brand color. Used for interactive CTAs and digital product surfaces including shinhangroup.com and SOL뱅크. A vivid, confident blue signaling Shinhan's digital-first evolution.
|
|
86
|
-
- **Shinhan Deep Blue** (`#102FA8`): A deeper navy variant appearing in gradients and tinted backgrounds. Anchors the modern blue family.
|
|
87
|
-
- **Banking Primary Blue** (`#2967B2`): The classic internet banking primary — a trusted, authoritative institutional blue used consistently across bank.shinhan.com for tabs, active states, and primary action buttons.
|
|
88
|
-
- **Banking Alt Blue** (`#2B70CC`): A slightly lighter variant of the classic banking blue, used for confirm/primary action buttons within the internet banking interface.
|
|
89
|
-
|
|
90
|
-
### Neutral & Surface
|
|
91
|
-
- **Canvas White** (`#ffffff`): Primary background across both surfaces.
|
|
92
|
-
- **Cool Surface Grey** (`#F3F6FB`): Tinted background for cards and content blocks on modern surfaces. Provides section separation without shadows.
|
|
93
|
-
- **Surface Alt** (`#F9F9F9`): Warm secondary neutral background for legacy banking sections.
|
|
94
|
-
- **Hairline** (`#EBEBEB`): Fine borders, card outlines, and divider rules.
|
|
95
|
-
|
|
96
|
-
### Text Hierarchy
|
|
97
|
-
- **Ink Navy** (`#24272D`): Primary heading and body text color on modern surfaces. Deep, warm, financial-grade.
|
|
98
|
-
- **Ink Deep** (`#121418`): Maximum contrast heading for highest-emphasis moments.
|
|
99
|
-
- **Body Grey** (`#808892`): Secondary body copy, metadata, captions.
|
|
100
|
-
- **Muted Grey** (`#565B64`): Tertiary label text, supporting information.
|
|
101
|
-
- **Error Red** (`#D61111`): Validation errors and destructive state indicators.
|
|
103
|
+
### Official identity
|
|
102
104
|
|
|
103
|
-
|
|
105
|
+
- **Shinhan Blue** (`#0046ff`): official CI primary color. It is brand guidance, not a measured public banking CTA in this packet.
|
|
106
|
+
- **White** (`#ffffff`): official CI white and an observed corporate/internet-banking surface value.
|
|
104
107
|
|
|
105
|
-
###
|
|
106
|
-
- **OneShinhan**: Shinhan Financial Group's custom proprietary typeface. Used exclusively for display/hero headlines. Available in Regular (400) and Bold (700). Embodies brand heritage at large scale.
|
|
107
|
-
- **Pretendard**: Modern Korean product font, the default for body text on shinhangroup.com and SOL-era surfaces. Clear, hangul-optimized, versatile.
|
|
108
|
-
- **Spoqa Han Sans** (`Spoqa`): Legacy internet banking font stack — `Spoqa, Verdana, 돋움, Dotum, "Apple sd gothic neo", "Apple Gothic", sans-serif`. Still active across bank.shinhan.com.
|
|
109
|
-
|
|
110
|
-
### Hierarchy
|
|
111
|
-
|
|
112
|
-
| Role | Font | Size | Weight | Line Height | Notes |
|
|
113
|
-
|------|------|------|--------|-------------|-------|
|
|
114
|
-
| Display Hero | OneShinhan | 46px | 700 | 1.2 | Group corporate hero headlines |
|
|
115
|
-
| Display Section | OneShinhan | 40px | 400 | 1.25 | Section narrative headlines |
|
|
116
|
-
| Page Heading | Pretendard | 32px | 700 | 1.3 | Product surface main headings |
|
|
117
|
-
| Body | Pretendard | 16px | 400 | 1.5 | Standard reading, modern surfaces |
|
|
118
|
-
| Banking Nav | Spoqa | 20px | 400 | 1.3 | Top nav tabs (bank.shinhan.com) |
|
|
119
|
-
| Dense UI | Spoqa / Pretendard | 14px | 400 | 1.5 | Compact info, legacy banking |
|
|
120
|
-
| Button | Pretendard | 16px | 500 | 1.0 | Modern CTA label |
|
|
121
|
-
| Banking Button | Spoqa | 15px | 700 | 1.0 | Classic banking CTA |
|
|
122
|
-
| Caption | Pretendard | 13px | 400 | 1.5 | Labels, metadata |
|
|
123
|
-
|
|
124
|
-
### Principles
|
|
125
|
-
- **OneShinhan owns the brand moment**: At 40–46px, the custom typeface signals brand heritage. Below display size, Pretendard takes over.
|
|
126
|
-
- **Two font families, two eras**: Spoqa Han Sans marks the classic banking surface; Pretendard marks the modern digital product. The transition is a visible chronology of the brand.
|
|
127
|
-
- **Hangul-first sizing**: 14–16px ensures dense hangul text remains legible across financial interfaces with high information density.
|
|
108
|
+
### Observed group corporate surface
|
|
128
109
|
|
|
129
|
-
|
|
110
|
+
- **Live corporate blue** (`#005df9`): observed in the group-corporate capture; retained separately from the official CI primary.
|
|
111
|
+
- **Group ink** (`#24272d`): observed group-corporate text.
|
|
112
|
+
- **Group surface** (`#f3f6fb`): observed Family Site selector background.
|
|
113
|
+
- **On-dark** (`#ffffff`): observed corporate action-link text and border.
|
|
130
114
|
|
|
131
|
-
###
|
|
115
|
+
### Observed public internet banking
|
|
132
116
|
|
|
133
|
-
**
|
|
134
|
-
- Background: `#005DF9`
|
|
135
|
-
- Text: `#ffffff`
|
|
136
|
-
- Radius: 4px
|
|
137
|
-
- Font: 16px Pretendard weight 500
|
|
138
|
-
- Use: Primary CTA on modern product surfaces (shinhangroup.com, SOL뱅크 web)
|
|
117
|
+
- **Banking text** (`#666666`): most frequent sampled text color on `bank.shinhan.com` and `www.shinhan.com` public routes.
|
|
139
118
|
|
|
140
|
-
|
|
141
|
-
- Background: `#2967B2`
|
|
142
|
-
- Text: `#ffffff`
|
|
143
|
-
- Radius: 4px
|
|
144
|
-
- Border: 1px solid `#1F4F89`
|
|
145
|
-
- Font: 15px Spoqa weight 700
|
|
146
|
-
- Height: 24px
|
|
147
|
-
- Use: Confirm / primary action in internet banking (예, 확인, 로그인)
|
|
148
|
-
|
|
149
|
-
**Secondary (Banking)**
|
|
150
|
-
- Background: `#8595A9`
|
|
151
|
-
- Text: `#ffffff`
|
|
152
|
-
- Radius: 4px
|
|
153
|
-
- Font: 15px Spoqa weight 400
|
|
154
|
-
- Height: 24px
|
|
155
|
-
- Use: Cancel / secondary action in internet banking (아니오, 취소)
|
|
156
|
-
|
|
157
|
-
**Family Site Pill**
|
|
158
|
-
- Background: `#F3F6FB`
|
|
159
|
-
- Text: `#24272D`
|
|
160
|
-
- Radius: 24px
|
|
161
|
-
- Padding: 0px 20px
|
|
162
|
-
- Height: 48px
|
|
163
|
-
- Font: 16px Pretendard weight 400
|
|
164
|
-
- Use: Family site dropdown pill on shinhangroup.com header
|
|
119
|
+
No semantic success, error, warning, hover, pressed, or disabled color is promoted: the artifact reports zero interaction snapshots.
|
|
165
120
|
|
|
166
|
-
|
|
121
|
+
## 3. Typography Rules
|
|
167
122
|
|
|
168
|
-
|
|
169
|
-
- Background: `#ffffff`
|
|
170
|
-
- Border: 1px solid `#EBEBEB`
|
|
171
|
-
- Radius: 2px
|
|
172
|
-
- Font: 14px Spoqa
|
|
173
|
-
- Use: Internet banking input fields (계좌번호, 비밀번호 entry)
|
|
123
|
+
### Evidence classes
|
|
174
124
|
|
|
175
|
-
|
|
125
|
+
- **Live computed product-surface use:** **Spoqa** is loaded/high-confidence, with 311 visible uses and two matching `image.shinhan.com` FontFace sources on the captured public internet-banking routes. Its observed base body sample is 14px / 400 / 17.5px with -0.28px tracking.
|
|
126
|
+
- **Live computed corporate-surface use:** **Pretendard** is loaded/high-confidence, with 95 visible uses and four group-hosted FontFace sources. Its selector-backed action links are 16px with 46px line-height; this is corporate-site evidence, not an authenticated bank-app specification.
|
|
127
|
+
- **Official distributed brand asset plus live use:** **OneShinhan** is the group’s dedicated typeface; the official typeface page describes Bold, Medium, and Light weights and digital optimization. The artifact also records 15 loaded/high-confidence visible uses from three group-hosted FontFace sources, including a 46px / 700 corporate hero. No public redistribution or end-user license terms were located in the reviewed official source, so no license is inferred. [Official typeface page](https://shinhangroup.com/kr/about/identity/typeface)
|
|
128
|
+
- **Declared-only:** `swiper-icons` and `w2ui-font` each have an `@font-face` declaration but zero visible use. They remain implementation assets, not UI families.
|
|
129
|
+
- **System/fallback:** Verdana, 돋움, Dotum, Apple SD Gothic Neo, Apple Gothic, and generic sans-serif occur as fallback declarations only; they are not substitutes for the loaded first families.
|
|
176
130
|
|
|
177
|
-
|
|
178
|
-
- Background: `#F3F6FB`
|
|
179
|
-
- Text: `#24272D`
|
|
180
|
-
- Radius: 8px
|
|
181
|
-
- Use: Content cards on modern corporate/group surfaces
|
|
131
|
+
### Observed hierarchy
|
|
182
132
|
|
|
183
|
-
|
|
184
|
-
|
|
185
|
-
|
|
186
|
-
|
|
187
|
-
|
|
188
|
-
- Use: Product cards (예금, 적금, 대출) in internet banking grid
|
|
133
|
+
| Role | Family | Size | Weight | Line height | Surface boundary |
|
|
134
|
+
|------|--------|------|--------|-------------|------------------|
|
|
135
|
+
| Public banking body | Spoqa | 14px | 400 | 17.5px | Internet banking public routes |
|
|
136
|
+
| Corporate action link | Pretendard | 16px | 400 | 46px | Group corporate marketing page |
|
|
137
|
+
| Corporate brand hero | OneShinhan | 46px | 700 | normal | Group corporate hero |
|
|
189
138
|
|
|
190
|
-
|
|
139
|
+
## 4. Component Stylings
|
|
191
140
|
|
|
192
|
-
|
|
193
|
-
|
|
141
|
+
### Group corporate marketing page
|
|
142
|
+
|
|
143
|
+
**Outline action — observed default**
|
|
144
|
+
- Background: `rgba(0, 93, 249, 0.3)`
|
|
194
145
|
- Text: `#ffffff`
|
|
195
|
-
-
|
|
196
|
-
-
|
|
197
|
-
-
|
|
146
|
+
- Border: 1px solid `#ffffff`
|
|
147
|
+
- Radius: 30px
|
|
148
|
+
- Height: 48px
|
|
149
|
+
- Padding: 0px 56px 0px 24px
|
|
150
|
+
- Font: 16px / 400 Pretendard
|
|
151
|
+
- Use: `surface-2::[data-omd-capture="13"]`, `.roundbt.ico.link.type2`; corporate marketing action link.
|
|
198
152
|
|
|
199
|
-
|
|
153
|
+
**Download action — observed default**
|
|
154
|
+
- Background: `rgba(255, 255, 255, 0.2)`
|
|
155
|
+
- Text: `#ffffff`
|
|
156
|
+
- Border: 1px solid `#ffffff`
|
|
157
|
+
- Radius: 30px
|
|
158
|
+
- Height: 48px
|
|
159
|
+
- Padding: 0px 48px 0px 24px
|
|
160
|
+
- Font: 16px / 500 Pretendard
|
|
161
|
+
- Use: `surface-2::[data-omd-capture="26"]`, `.roundbt.ico.down.type2`; corporate marketing download link.
|
|
200
162
|
|
|
201
|
-
**
|
|
202
|
-
-
|
|
203
|
-
-
|
|
204
|
-
-
|
|
205
|
-
- Padding: 0px 20px
|
|
163
|
+
**Family Site selector — observed default**
|
|
164
|
+
- Background: `#f3f6fb`
|
|
165
|
+
- Text: `#24272d`
|
|
166
|
+
- Radius: 24px
|
|
206
167
|
- Height: 48px
|
|
207
|
-
-
|
|
168
|
+
- Padding: 0px 20px
|
|
169
|
+
- Font: 16px / 400 Pretendard
|
|
170
|
+
- Use: `surface-2::[data-omd-capture="40"]`, `.btn_selct`; group header selector, with no observed expanded-menu state.
|
|
208
171
|
|
|
209
|
-
|
|
172
|
+
The packet has no selector-backed internet-banking button, field, card, tab, badge, dialog, or error component retained for this pass. The three components above are corporate-marketing controls only; they must not be restyled or relabeled as SOL Bank or transaction UI.
|
|
210
173
|
|
|
211
|
-
|
|
212
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**
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**Tier
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---
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**Verified:** 2026-07-13
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**Tier 1 sources:** supplied `artifacts/reference-evidence/shinhanbank.json`; https://bank.shinhan.com/index.jsp#010800000000; https://www.shinhangroup.com/kr/main; https://www.shinhan.com/index.jsp; https://shinhangroup.com/kr/about/identity/ci; https://shinhangroup.com/kr/about/identity/typeface
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**Tier 2 sources:** https://getdesign.md/shinhanbank (attempted; no usable record); https://styles.refero.design/?q=shinhan (attempted; no usable record)
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**Conflicts unresolved:** none
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+
Official CI and live corporate blue are retained as different evidence domains.
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## 5. Layout Principles
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- Base unit: 4px
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- Scale: 4px, 8px, 16px, 20px, 24px, 40px, 48px, 64px
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- Internet banking uses compact 10px horizontal padding on nav tab items
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- Group corporate surface uses generous 20px horizontal padding on modern buttons
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### Grid & Container
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- Internet banking: Fixed-width centered layout, primary nav width ~1080px, typical of pre-responsive Korean banking portals
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- Group corporate / SOL era: Fluid responsive centered container with generous horizontal margins
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- Product sections alternate between white canvas and `#F3F6FB` tinted bands
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### Whitespace Philosophy
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- **Institutional density**: The classic banking surface is deliberately compact — financial information is dense by design, prioritizing data completeness over spaciousness.
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- **Modern breathing room**: The shinhangroup.com surface uses ample vertical rhythm, treating the hero at 46px OneShinhan as the focal point with clear zones around it.
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- **Color segmentation**: Both surfaces use background tints (`#F3F6FB`, `#F9F9F9`) rather than shadows for section delineation.
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### Border Radius Scale
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- Micro (2px): Legacy banking inputs, small UI elements
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- Small (4px): Banking buttons, cards — the workhorse of the internet banking surface
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- Medium (8px): Modern product cards
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- Large (24px): Modern pill buttons (Family Site CTA)
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- Full (9999px): Status badges, pill chips
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+
The captured internet-banking routes use a compact public-information register, while the group corporate page uses a 92px navigation context and 48px corporate actions. This pass did not capture a responsive product layout, grid contract, or authenticated task flow; no global container, breakpoint, or card-grid rule is asserted.
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## 6. Depth & Elevation
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|-------|-----------|-----|
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| Flat (Level 0) | No shadow | Default banking surface, inline text elements |
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| Subtle (Level 1) | `0px 2px 8px rgba(0,0,0,0.06)` | Card hover, minor lift |
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| Card (Level 2) | `0px 4px 16px rgba(0,0,0,0.08)` | Featured product card |
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**Shadow Philosophy**: Shinhan Bank follows a low-elevation design language across both surface registers. The classic internet banking interface (`bank.shinhan.com`) is essentially shadow-free — section separation comes from hairline borders (`#EBEBEB`) and background tinting. The modern group surface introduces subtle card shadows but maintains restraint. This is appropriate for a banking product: shadows connote depth and layering, which can read as complexity in financial UI. Shinhan opts for trust through simplicity.
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+
The retained selector-backed corporate controls have `box-shadow: none`. No reusable elevation scale is established by the supplied artifact.
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## 7. Do's and Don'ts
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### Do
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- Use OneShinhan for all display-scale (40px+) hero headlines — it is the brand voice at large scale
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- Use Pretendard 400 at 16px for all modern body copy and dense product descriptions
|
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- Reserve `#005DF9` for primary CTA buttons and interactive focal points on modern surfaces
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- Use `#2967B2` consistently for interactive elements on the classic internet banking surface
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- Use `#F3F6FB` cool-grey tint to separate sections without shadows
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- Apply deep ink navy `#24272D` for all headings — never pure black for financial text
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- Keep border-radius minimal on banking surfaces (2–4px) — institution-grade restraint, not fintech softness
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- Use Spoqa Han Sans on the classic banking surface to maintain system consistency
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- Apply heavy shadows — Shinhan's authority comes from structural clarity, not depth theatrics
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- Use pure black (`#000000`) for body text — `#24272D` ink navy carries the brand warmth
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268
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- Use generic sans-serif fonts for display — OneShinhan is non-negotiable at hero scale
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- Spread the primary blue across decorative elements — it must signal action or brand, not decoration
|
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270
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-
- Round corners aggressively on banking-context buttons — 4px is the banking register; pills are the modern register only
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+
- Treat official CI `#0046ff` and observed group-site `#005df9` as separately sourced values.
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- Use OneShinhan only where the corporate-brand context and loaded typeface evidence apply.
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- Keep corporate action links and the Family Site selector within the group-corporate context documented above.
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### Don't
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| Mobile | <640px | Navigation collapses, OneShinhan headlines scale down, banking portal adapts |
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| Tablet | 640–1024px | Two-column product grid, nav tabs scroll horizontally |
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279
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| Desktop | 1024–1440px | Full multi-column layout, hero at max type scale |
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+
- Substitute a system font for Spoqa, Pretendard, or OneShinhan while labeling it as the verified family.
|
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201
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+
- Turn the corporate marketing controls into banking-product, transfer, or SOL app components.
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- Invent hover, pressed, focus, disabled, validation, or transaction states from default-only observations.
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-
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- Banking nav tabs: 48px height, 20px horizontal padding — generous for desktop but tight on mobile
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- Banking action buttons: 24–30px height (compact, desktop-first legacy design)
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- Modern buttons: 48px height pill / 30px height standard — mobile-ready
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- Text links at 14–15px: minimum viable touch target for financial labels
|
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+
## 8. Responsive Behavior
|
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286
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|
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287
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-
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|
288
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- Internet banking: Fixed-width portal with horizontal scroll fallback on narrow viewports (pre-responsive era)
|
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|
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- Group corporate / SOL surfaces: Fluid responsive grid, single-column mobile with full-bleed hero
|
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290
|
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- OneShinhan headlines scale down from 46px → 32px → 28px across breakpoints
|
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206
|
+
Not established in the supplied artifact. The retained measurements are desktop-route observations; no responsive contract is inferred.
|
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291
207
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292
208
|
## 9. Agent Prompt Guide
|
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293
209
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294
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-
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|
295
|
-
- Modern primary CTA: Shinhan Blue (`#005DF9`)
|
|
296
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-
- Modern deep accent: Deep Blue (`#102FA8`)
|
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297
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- Banking primary: Institution Blue (`#2967B2`)
|
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298
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- Banking alt: `#2B70CC`
|
|
299
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-
- Background: Canvas White (`#ffffff`)
|
|
300
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- Tinted surface: Cool Grey (`#F3F6FB`)
|
|
301
|
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- Primary text: Ink Navy (`#24272D`)
|
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302
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- Secondary text: Body Grey (`#808892`)
|
|
303
|
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- Hairline: `#EBEBEB`
|
|
304
|
-
- Error: `#D61111`
|
|
305
|
-
|
|
306
|
-
### Example Component Prompts
|
|
307
|
-
- "Create a modern Shinhan landing hero: OneShinhan 46px Bold, white text on a dark blue-to-navy gradient background. Below it a `#005DF9` CTA button, 4px radius, 16px Pretendard Medium, white text."
|
|
308
|
-
- "Design a Shinhan internet banking layout: white canvas, `#2967B2` navigation bar with Spoqa 20px weight 400 tab links. Primary action button: `#2967B2` bg, white text, 4px radius, 15px Spoqa weight 700."
|
|
309
|
-
- "Build a product card in the modern Shinhan style: `#F3F6FB` background, 8px radius, Pretendard 16px. Card header `#24272D` 700, body copy `#808892` 400."
|
|
310
|
-
|
|
311
|
-
### Iteration Guide
|
|
312
|
-
1. Hero: OneShinhan Bold at 40–46px — do not substitute
|
|
313
|
-
2. Modern CTA: `#005DF9` with 4px radius, Pretendard 500
|
|
314
|
-
3. Banking CTA: `#2967B2` with 4px radius, 1px `#1F4F89` border, Spoqa 700
|
|
315
|
-
4. Body text: `#24272D` / `#808892` — never pure black
|
|
316
|
-
5. Sections: alternate white and `#F3F6FB`; hairlines for detail borders
|
|
317
|
-
6. No decorative shadows — the system trusts color and structure
|
|
318
|
-
|
|
319
|
-
---
|
|
210
|
+
Use the reference only with the documented boundary: “Create a Shinhan Financial Group corporate marketing action using the observed 48px, 30px-radius outline link, `rgba(0, 93, 249, 0.3)` background, white border/text, and Pretendard. Do not present it as an online-banking transaction control.” For brand identity, cite the official CI primary `#0046ff`; do not convert it into an unobserved product token.
|
|
320
211
|
|
|
321
212
|
## 10. Voice & Tone
|
|
322
213
|
|
|
323
|
-
|
|
214
|
+
The group’s stated mission is “금융으로 세상을 이롭게” and its vision is “더 쉽고 편안한, 더 새로운 금융.” Its official description connects that mission to a mutually growing relationship among customer, Shinhan, and society; the group’s stated core values are “바르게, 빠르게, 다르게.” These are official organizational statements, not evidence for unobserved transactional microcopy. [Mission and vision](https://shinhangroup.com/kr/about/group/mission)
|
|
324
215
|
|
|
325
|
-
| Context |
|
|
326
|
-
|
|
327
|
-
|
|
|
328
|
-
|
|
|
329
|
-
|
|
|
330
|
-
| Security / compliance copy | Calm and direct. No alarming language; states what the user needs to do plainly. |
|
|
331
|
-
| Error messages | Instructional, not apologetic. Explains what went wrong and how to resolve. |
|
|
216
|
+
| Context | Supported direction |
|
|
217
|
+
|---------|---------------------|
|
|
218
|
+
| Corporate brand narrative | Mission- and customer-oriented language grounded in the group’s published vision |
|
|
219
|
+
| Public banking navigation | Compact functional labels only where a product-surface sample is available |
|
|
220
|
+
| Security, validation, and transaction copy | [FILL IN: requires first-party product copy or a captured state] |
|
|
332
221
|
|
|
333
|
-
**
|
|
334
|
-
-
|
|
335
|
-
-
|
|
336
|
-
-
|
|
337
|
-
|
|
338
|
-
**Forbidden register**: aggressive sales urgency, fear-based security warnings, untranslated financial jargon left unexplained.
|
|
222
|
+
**Official voice samples:**
|
|
223
|
+
- “금융으로 세상을 이롭게 한다” — group mission.
|
|
224
|
+
- “더 쉽고 편안한, 더 새로운 금융” — group vision.
|
|
225
|
+
- “바르게, 빠르게, 다르게” — group core values.
|
|
339
226
|
|
|
340
227
|
## 11. Brand Narrative
|
|
341
228
|
|
|
342
|
-
|
|
343
|
-
|
|
344
|
-
The group's current positioning — "금융으로 세상을 이롭게" (using finance to benefit society) — is a modernization of the founding promise: Shinhan is not a bank that sells products; it is a bank with a social mission that happens to offer products. This distinction is load-bearing in the design: the warmth of the heritage (OneShinhan's calligraphic echoes, the aspirational copy) is held in tension with the confidence of the modern (bright `#005DF9`, fluid responsive surfaces, Pretendard's precision).
|
|
229
|
+
Shinhan Financial Group’s history identifies Shinhan Bank’s 1982 founding as the start of the group story, describing origins in the aspirations of Korean residents in Japan and an early contribution to electronic finance and global expansion. The group introduction places the 2001 formation of a financial holding company after that bank origin. [Official history](https://shinhangroup.com/kr/about/group/history1) · [Group introduction](https://shinhangroup.com/kr/about/group/intro)
|
|
345
230
|
|
|
346
|
-
|
|
231
|
+
Today’s official narrative is customer-centered and future-facing: the group says its mission is to benefit the world through finance and defines “warm finance” as pursuing ways suited to new environments so customer, Shinhan, and society can grow together. The corporate site’s dedicated OneShinhan typeface and CI system are the most direct public brand-expression evidence in this packet; the supplied routes do not justify claims about the private visual system of every banking channel. [Mission and vision](https://shinhangroup.com/kr/about/group/mission) · [Typeface](https://shinhangroup.com/kr/about/identity/typeface)
|
|
347
232
|
|
|
348
233
|
## 12. Principles
|
|
349
234
|
|
|
350
|
-
1. **
|
|
351
|
-
2. **
|
|
352
|
-
3. **
|
|
353
|
-
4. **Warmth in tone, precision in form.** Copy can be warm and aspirational; UI must be precise and reliable. *UI implication:* don't let warm copy generate visual looseness — color and layout remain controlled.
|
|
354
|
-
5. **Serve every generation.** Shinhan serves customers from their first bank account to retirement. *UI implication:* accessibility is non-negotiable; text sizes respect readability, touch targets are generous, contrast is high.
|
|
235
|
+
1. **Customer-centered finance.** The group calls customer-centeredness its highest value. *UI implication:* [FILL IN: requires a documented product interaction rule.]
|
|
236
|
+
2. **Easier, more comfortable, newer finance.** This is the published group vision. *UI implication:* [FILL IN: requires a product-surface component or journey source.]
|
|
237
|
+
3. **Right, fast, different.** These are published organizational core values. *UI implication:* [FILL IN: requires first-party design guidance before conversion into UI rules.]
|
|
355
238
|
|
|
356
239
|
## 13. Personas
|
|
357
240
|
|
|
358
|
-
|
|
359
|
-
|
|
360
|
-
**김민준, 28, 서울.** A young salaried worker who uses SOL뱅크 daily for transfers, paycheck tracking, and savings products. Wants quick access to balance and transfer functions without friction. Chose Shinhan because his employer's payroll is through them; stays because the app is fast.
|
|
361
|
-
|
|
362
|
-
**박정숙, 52, 대전.** A business owner who uses internet banking (bank.shinhan.com) for corporate account management and payroll. Trusts the classic blue interface; skeptical of change. Values stability and reliability over aesthetics. Has used Shinhan for over 20 years.
|
|
363
|
-
|
|
364
|
-
**이서연, 35, 경기.** A working parent investing in Shinhan savings and pension products. Uses the app monthly to check returns and rebalance. Appreciates the clear product descriptions and the lack of aggressive upselling. Values the "금융으로 세상을 이롭게" ethos as aligned with her values.
|
|
365
|
-
|
|
366
|
-
**최준호, 67, 부산.** A retired professional with Shinhan checking, savings, and investment accounts. Prefers the desktop internet banking surface for its familiarity. Expects large, legible text and clear error messages. Depends on the Spoqa-based UI that hasn't changed radically in a decade.
|
|
241
|
+
[FILL IN: Shinhan Bank has not provided the specific user-segment facts needed to create reference personas. Do not invent customer names, ages, tasks, or motivations.]
|
|
367
242
|
|
|
368
243
|
## 14. States
|
|
369
244
|
|
|
370
|
-
|
|
371
|
-
|---|---|
|
|
372
|
-
| **Empty (no account balance)** | Ink navy `#24272D` single line stating the account status; clear action to set up the account. No dramatic illustration. |
|
|
373
|
-
| **Empty (no transaction history)** | Muted grey `#808892` descriptive line; functional CTA in primary blue. Calm, not cute. |
|
|
374
|
-
| **Loading (balance fetch)** | Skeleton row on `#F3F6FB` surface at text height; subtle flat pulse animation. No spinner where text will appear. |
|
|
375
|
-
| **Loading (transfer in progress)** | Progress indicator in primary blue `#005DF9`; previous screen dimmed at 60% opacity. Banking gravity — no playful loading states. |
|
|
376
|
-
| **Error (network failure)** | Full-width inline message block: `#D61111` left border, `#F3F6FB` background, `#24272D` text. States the error plainly and provides retry. |
|
|
377
|
-
| **Error (form validation)** | Field-level red `#D61111` text below the input; describes the valid format, not just "오류". |
|
|
378
|
-
| **Error (login failure)** | Neutral, security-conscious: tells the user to check credentials without confirming which field is wrong. |
|
|
379
|
-
| **Success (transfer complete)** | Calm confirmation: checkmark in `#005DF9`, brief summary of the transaction, next-step link. No confetti. |
|
|
380
|
-
| **Skeleton (product listing)** | `#F3F6FB` blocks at product card dimensions; no shimmer — flat pulse. |
|
|
381
|
-
| **Disabled** | Elements reduce to `#808892` / `#EBEBEB` without primary color signal; inputs show `#F9F9F9` background. |
|
|
245
|
+
[FILL IN: The supplied artifact reports `interactionCount: 0` and no observed state snapshots. Empty, loading, error, success, validation, disabled, and reduced-motion treatments require a first-party product-surface capture or official documentation.]
|
|
382
246
|
|
|
383
247
|
## 15. Motion & Easing
|
|
384
248
|
|
|
385
|
-
|
|
386
|
-
|
|
387
|
-
| Token | Value | Use |
|
|
388
|
-
|---|---|---|
|
|
389
|
-
| `motion-fast` | 100ms | Button press feedback, tab underline transition |
|
|
390
|
-
| `motion-standard` | 200ms | Card reveal, modal open, dropdown |
|
|
391
|
-
| `motion-slow` | 350ms | Page-level hero transitions, large hero carousel |
|
|
392
|
-
|
|
393
|
-
**Easings**:
|
|
394
|
-
|
|
395
|
-
| Token | Curve | Use |
|
|
396
|
-
|---|---|---|
|
|
397
|
-
| `ease-enter` | `cubic-bezier(0.2, 0.6, 0.25, 1)` | Arriving modals, cards, sheets |
|
|
398
|
-
| `ease-exit` | `cubic-bezier(0.4, 0.0, 1, 1)` | Dismissals, slide-outs |
|
|
399
|
-
| `ease-standard` | `cubic-bezier(0.25, 0.1, 0.25, 1)` | Bidirectional transitions |
|
|
400
|
-
|
|
401
|
-
**Motion rules**: Motion in Shinhan's interfaces is conservative and purposeful — this is a bank, and trust is expressed through stability, not delight. The internet banking surface avoids animation almost entirely, relying on immediate state changes. The modern group and SOL surfaces introduce subtle fade-ins and carousel transitions at `motion-slow / ease-enter` for hero content. No spring physics, no bounce, no playful micro-interactions. Under `prefers-reduced-motion: reduce`, all transitions collapse to instant. Banking interfaces must remain fully functional and never distract from a financial task.
|
|
402
|
-
|
|
403
|
-
<!--
|
|
404
|
-
OmD v0.1 Sources — Philosophy Layer (sections 10–15)
|
|
405
|
-
|
|
406
|
-
Tier 1 live inspect (2026-06-22) via playwright getComputedStyle:
|
|
407
|
-
- bank.shinhan.com: body font Spoqa/Verdana/돋움; color rgb(102,102,102); size 14px
|
|
408
|
-
- bank.shinhan.com: H1 "신한은행" — 28px / weight 700 / Spoqa
|
|
409
|
-
- bank.shinhan.com: nav tab "조회" — 16px / 700 / white / height 48px
|
|
410
|
-
- bank.shinhan.com: primary button "개인" — bg rgb(41,103,178) #2967B2 / radius 2px / 15px bold
|
|
411
|
-
- bank.shinhan.com: confirm button "인터넷뱅킹화면으로 이동" — bg rgb(43,112,204) #2B70CC / radius 4px / 18px
|
|
412
|
-
- bank.shinhan.com: cancel "메인화면으로" — bg rgb(133,149,169) / radius 4px
|
|
413
|
-
- shinhangroup.com: body font Pretendard / color rgb(36,39,45) #24272D / size 16px
|
|
414
|
-
- shinhangroup.com: H2 "더 쉽고 편안한, 더 새로운 금융" — OneShinhan / 46px / 700 / white
|
|
415
|
-
- shinhangroup.com: H2 "미래를 함께 하는 따뜻한 금융" — OneShinhan / 40px / 400
|
|
416
|
-
- shinhangroup.com: primary blue bg rgb(0,93,249) = #005DF9 (observed in bgFreq)
|
|
417
|
-
- shinhangroup.com: Family Site button — bg rgb(243,246,251) #F3F6FB / radius 24px / 48px height / 16px / Pretendard 400
|
|
418
|
-
- shinhangroup.com: muted text rgb(128,136,146) = #808892
|
|
419
|
-
|
|
420
|
-
Brand narrative: Shinhan Bank founded 1982; Shinhan Financial Group established 2001.
|
|
421
|
-
These are widely documented public corporate facts.
|
|
422
|
-
|
|
423
|
-
SOL뱅크 app references: general public knowledge; app store ranking from public sources.
|
|
424
|
-
|
|
425
|
-
Personas (§13) are fictional archetypes. Names are illustrative; no real individuals.
|
|
426
|
-
|
|
427
|
-
Interpretive claims (design philosophy, surface contrast between legacy and modern) are
|
|
428
|
-
editorial readings of observed design data, not directly sourced Shinhan statements.
|
|
429
|
-
-->
|
|
249
|
+
[FILL IN: No first-party motion tokens, transitions, or reduced-motion rules were observed in the supplied artifact or located in the reviewed official sources.]
|