naive-framework 0.0.0-stage → 0.1.0

package/schema/examples/workspace/ventures/tandem/governance/ownership.json

@@ -0,0 +1,131 @@
+{
+  "updated": "2026-10-01",
+  "unit": "shares",
+  "currency": "USD",
+  "classes": [
+    {
+      "id": "common",
+      "kind": "common",
+      "votes_per_share": 1
+    },
+    {
+      "id": "series-seed",
+      "kind": "preferred",
+      "votes_per_share": 1,
+      "price_per_share": 1,
+      "liquidation": {
+        "multiple": 1,
+        "participating": false,
+        "seniority": 1
+      },
+      "rights": [
+        "board-seat",
+        "information",
+        "pro-rata",
+        "protective-provisions",
+        "anti-dilution-broad-based",
+        "drag-along",
+        "right-of-first-refusal",
+        "co-sale"
+      ]
+    }
+  ],
+  "holders": [
+    {
+      "id": "ana",
+      "name": "Ana Reyes",
+      "kind": "founder",
+      "role": "founder"
+    },
+    {
+      "id": "ben",
+      "name": "Ben Okafor",
+      "kind": "founder",
+      "role": "founder"
+    },
+    {
+      "id": "pool",
+      "name": "Option pool",
+      "kind": "pool"
+    },
+    {
+      "id": "dee",
+      "name": "Dee Park",
+      "kind": "advisor",
+      "agreement": "governance/agreements/dee-fast.md"
+    },
+    {
+      "id": "lark-ventures",
+      "name": "Lark Ventures",
+      "kind": "investor"
+    },
+    {
+      "id": "angel-one",
+      "name": "Sam Wu",
+      "kind": "investor"
+    }
+  ],
+  "grants": [
+    {
+      "holder": "ana",
+      "class": "common",
+      "amount": 4000000,
+      "granted": "2026-03-02",
+      "vesting": {
+        "start": "2026-03-02",
+        "months": 48,
+        "cliff_months": 12,
+        "acceleration": "double-trigger"
+      }
+    },
+    {
+      "holder": "ben",
+      "class": "common",
+      "amount": 4000000,
+      "granted": "2026-03-02",
+      "vesting": {
+        "start": "2026-03-02",
+        "months": 48,
+        "cliff_months": 12,
+        "acceleration": "double-trigger"
+      }
+    },
+    {
+      "holder": "pool",
+      "class": "common",
+      "amount": 1000000
+    },
+    {
+      "holder": "dee",
+      "class": "common",
+      "amount": 50000,
+      "granted": "2026-05-01",
+      "vesting": {
+        "start": "2026-05-01",
+        "months": 24,
+        "cliff_months": 3,
+        "acceleration": "single-trigger"
+      }
+    },
+    {
+      "holder": "lark-ventures",
+      "class": "series-seed",
+      "amount": 2000000,
+      "granted": "2026-09-15"
+    }
+  ],
+  "instruments": [
+    {
+      "id": "safe-wu",
+      "holder": "angel-one",
+      "kind": "safe-post-money",
+      "amount": 250000,
+      "signed": "2026-10-01",
+      "valuation_cap": 20000000,
+      "converts_to": "series-a",
+      "rights": [
+        "pro-rata"
+      ]
+    }
+  ]
+}

package/schema/examples/workspace/ventures/tandem/governance/publication-policy.json

@@ -0,0 +1,171 @@
+{
+  "venture": "tandem",
+  "updated": "2026-10-27",
+  "note": "A venture-backed example: a product website and investor updates. The founders approve together anything about money or control.",
+  "teams": [
+    {
+      "id": "founders",
+      "name": "The founders",
+      "pillar": "business",
+      "members": [
+        "founder"
+      ]
+    }
+  ],
+  "guidelines": [
+    {
+      "id": "brand",
+      "title": "Brand pillar: voice and visual identity",
+      "kind": "brand",
+      "owner": "brand",
+      "path": "pillars/brand.md"
+    },
+    {
+      "id": "ftc-endorsements",
+      "title": "FTC Endorsement Guides: disclose paid or free-product endorsements",
+      "kind": "legal",
+      "url": "https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking",
+      "checked": "2026-10-27"
+    },
+    {
+      "id": "information-rights",
+      "title": "Investor information rights in the cap table: who receives updates",
+      "kind": "disclosure",
+      "owner": "founder",
+      "path": "governance/ownership.json"
+    },
+    {
+      "id": "substack-content",
+      "title": "Substack Content Guidelines",
+      "kind": "platform",
+      "url": "https://substack.com/content",
+      "checked": "2026-10-27"
+    }
+  ],
+  "channels": [
+    {
+      "id": "website",
+      "name": "Product website",
+      "kind": "website",
+      "destination": "the venture's public website",
+      "audience": "prospective customers",
+      "guidelines": [
+        "brand",
+        "ftc-endorsements"
+      ],
+      "rules": [
+        {
+          "content": "product pages",
+          "from_layers": [
+            "purpose",
+            "knowledge"
+          ],
+          "drafters": [
+            "builder"
+          ],
+          "approvers": [
+            "founder"
+          ]
+        },
+        {
+          "content": "funding announcement",
+          "from_layers": [
+            "governance"
+          ],
+          "drafters": [
+            "builder"
+          ],
+          "approvers": [
+            "founders"
+          ]
+        }
+      ],
+      "checks": [
+        {
+          "id": "brand-review",
+          "check": "Copy follows the brand pillar's voice and every endorsement discloses its connection",
+          "kind": "review"
+        }
+      ],
+      "preview": "A staging deploy the approver reads before it goes live"
+    },
+    {
+      "id": "substack",
+      "name": "Tandem newsletter",
+      "kind": "newsletter",
+      "platform": "substack",
+      "destination": "the venture's Substack publication",
+      "audience": "customers and followers",
+      "guidelines": [
+        "brand",
+        "ftc-endorsements",
+        "substack-content"
+      ],
+      "rules": [
+        {
+          "content": "newsletter post",
+          "from_layers": [
+            "purpose",
+            "knowledge",
+            "evidence"
+          ],
+          "drafters": [
+            "builder"
+          ],
+          "approvers": [
+            "founder"
+          ]
+        }
+      ],
+      "replies": {
+        "mode": "delegated",
+        "delegates": [
+          "founder"
+        ],
+        "note": "Either founder may answer comments within the brand pillar's voice; anything about money, control or a customer's data goes through the gate"
+      },
+      "checks": [
+        {
+          "id": "brand-review",
+          "check": "Copy follows the brand pillar's voice and every endorsement discloses its connection",
+          "kind": "review"
+        }
+      ],
+      "preview": "Substack's test email to the approver"
+    },
+    {
+      "id": "investor-update",
+      "name": "Monthly investor update",
+      "kind": "investor-update",
+      "destination": "holders with information rights",
+      "audience": "investors",
+      "guidelines": [
+        "brand",
+        "information-rights"
+      ],
+      "rules": [
+        {
+          "content": "monthly update",
+          "from_layers": [
+            "evidence",
+            "governance"
+          ],
+          "drafters": [
+            "builder"
+          ],
+          "approvers": [
+            "founders"
+          ]
+        }
+      ],
+      "checks": [
+        {
+          "id": "cap-table-consistent",
+          "check": "node schema/check-governance.mjs schema/examples/workspace/ventures/tandem",
+          "kind": "conformance"
+        }
+      ],
+      "preview": "The draft email sent to the founders first"
+    }
+  ]
+}

package/schema/examples/workspace/ventures/tandem/knowledge/README.md

@@ -0,0 +1,3 @@
+# knowledge
+
+What is known and intended: notes, specs, decisions and references (SAD).

package/schema/examples/workspace/ventures/tandem/knowledge/research/friends-feedback-2026-08.md

@@ -0,0 +1,3 @@
+# Feedback from friends, August 2026 (example)
+
+Fictional. Six friends of the founders, none of whom run a shop, said a one-phone shop app "sounds really useful".

package/schema/examples/workspace/ventures/tandem/knowledge/research/pilot-2026-10.md

@@ -0,0 +1,3 @@
+# Pilot, July to October 2026 (example)
+
+Fictional. Eleven shops from the problem interviews ran the shop app in a paid pilot at $49 a month. Weekly active shops by week are in purpose/validation/product-market-fit.json. In October, 34 active users across the shops answered the Sean Ellis survey; 16 said they would be very disappointed without the app. Two shops cancelled over price, and both were one-person shops outside the segment.

package/schema/examples/workspace/ventures/tandem/knowledge/research/problem-interviews-2026-09.md

@@ -0,0 +1,20 @@
+# Problem interviews, September 2026 (example)
+
+Fictional notes for the tandem example venture. Twelve owners of two-to-ten-person service shops (salons, repair shops, studios), found through local business directories, interviewed using The Mom Test: past facts only, no pitch.
+
+| # | Shop | Staff | Tools in use for bookings, stock and payroll | Hours a week on admin | Paid for a fix in the last year |
+| --- | --- | --- | --- | --- | --- |
+| 1 | Hair salon | 4 | 3 | 6 | yes |
+| 2 | Bike repair | 3 | 4 | 5 | yes |
+| 3 | Nail studio | 6 | 3 | 8 | yes |
+| 4 | Phone repair | 2 | 2 | 3 | no |
+| 5 | Barber | 5 | 3 | 7 | yes |
+| 6 | Tailor | 3 | 1 | 2 | no |
+| 7 | Pet grooming | 7 | 4 | 9 | yes |
+| 8 | Massage studio | 4 | 3 | 5 | yes |
+| 9 | Shoe repair | 2 | 2 | 4 | no |
+| 10 | Tattoo studio | 6 | 3 | 6 | yes |
+| 11 | Salon | 9 | 5 | 10 | yes |
+| 12 | Print shop | 5 | 3 | 6 | yes |
+
+Nine of twelve pay for three or more separate tools and spend five or more hours a week reconciling them.

package/schema/examples/workspace/ventures/tandem/knowledge/sources.json

@@ -0,0 +1,8 @@
+{
+  "sources": [],
+  "records": {},
+  "rules": [
+    { "record": "product", "attribute": "*", "phase": "*", "product": "*", "account": "*", "actor": "*", "system_of_record": "venture", "owner": "founder", "note": "Product cards live in the venture folder; the founder owns them" }
+  ],
+  "note": "Example source-of-truth matrix (EE-042). A venture that keeps a record type elsewhere adds that source to `sources` and points a rule at it."
+}

package/schema/examples/workspace/ventures/tandem/knowledge/where-used.json

@@ -0,0 +1,13 @@
+{
+  "facts": [
+    {
+      "id": "shop-app-name",
+      "parent": { "route": "purpose/product/shop-app", "pointer": "/name" },
+      "children": [
+        { "source": "venture", "path": "profile.md", "match": { "kind": "text", "template": "{value}" }, "status": "live", "deliver": "agent", "note": "The profile names the product" },
+        { "source": "venture", "path": "evidence/README.md", "match": { "kind": "text", "template": "{value}" }, "status": "frozen", "deliver": "person", "note": "Example of history: never checked or changed" }
+      ]
+    }
+  ],
+  "note": "Example where-used list (EE-042): a price would work the same way, with the pricing page, newsletters and the payment provider as children."
+}

package/schema/examples/workspace/ventures/tandem/operations/README.md

@@ -0,0 +1,3 @@
+# operations
+
+Business operations: the team plan and hiring, and handoffs of work to people and agents (EE-038).

package/schema/examples/workspace/ventures/tandem/operations/departments/finance/README.md

@@ -0,0 +1,5 @@
+# Finance and accounting: operations
+
+Holds: Books, invoices, budgets and tax.
+
+APQC 9.0 Manage Financial Resources; value chain: support (firm infrastructure).

package/schema/examples/workspace/ventures/tandem/operations/departments/finance/department.json

@@ -0,0 +1,5 @@
+{
+  "department": "finance",
+  "value_chain": "support",
+  "apqc": "9.0"
+}

package/schema/examples/workspace/ventures/tandem/operations/departments/primary/marketing-and-sales/README.md

@@ -0,0 +1,5 @@
+# Marketing and sales: operations
+
+Holds: The marketing website (EE-044), campaigns, marketing assets, the sales pipeline.
+
+APQC 3.0 Market and Sell Products and Services; value chain: primary (marketing and sales).

package/schema/examples/workspace/ventures/tandem/operations/departments/primary/marketing-and-sales/department.json

@@ -0,0 +1,5 @@
+{
+  "department": "marketing-and-sales",
+  "value_chain": "primary",
+  "apqc": "3.0"
+}

package/schema/examples/workspace/ventures/tandem/pillars/brand.md

@@ -0,0 +1,5 @@
+# Brand pillar
+
+How the venture is known: its name, voice, promise wording and visual identity.
+
+Guide: [brand pillar](../../../../../../governance/venture-template/pillars/brand.md)

package/schema/examples/workspace/ventures/tandem/pillars/business.md

@@ -0,0 +1,5 @@
+# Business pillar
+
+How the venture sustains itself: business models, pricing, costs, legal form and funding.
+
+Guide: [business pillar](../../../../../../governance/venture-template/pillars/business.md)

package/schema/examples/workspace/ventures/tandem/pillars/product.md

@@ -0,0 +1,5 @@
+# Product pillar
+
+What the venture makes: its core product (in venture.json), its products (in products/), and what each needs to be specified, built, shipped and operated.
+
+Guide: [product pillar](../../../../../../governance/venture-template/pillars/product.md)

package/schema/examples/workspace/ventures/tandem/products/shop-app.json

@@ -0,0 +1,22 @@
+{
+  "id": "shop-app",
+  "name": "Tandem shop app",
+  "description": "Bookings, stock and payroll for small service shops, on one phone",
+  "market": {
+    "customer": "b2b",
+    "relationship": "customer",
+    "segment": "two-to-ten-person service shops",
+    "geography": "US",
+    "vertical": false
+  },
+  "job": "Run the shop's admin without a back office",
+  "technology": "Mobile app with a hosted API",
+  "software": true,
+  "repo": "tandem-app",
+  "offering": "product",
+  "business_model": [
+    "subscription"
+  ],
+  "allowed_from": "validation",
+  "status": "building"
+}

package/schema/examples/workspace/ventures/tandem/profile.md

@@ -0,0 +1,5 @@
+# tandem
+
+What this venture is, in a few sentences. Its machine fields are in venture.json (EE-011). Its first product is the Tandem shop app.
+
+## Changelog

package/schema/examples/workspace/ventures/tandem/provenance.jsonl

@@ -0,0 +1,13 @@
+{"at":"2026-10-27T21:01:55.562Z","entity":"governance/board.json","route":"governance/board","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"d31ba0330c7432d52582983b3a4b75844ab61ce4e401a05efb1e9a8a2687b568","prev":"genesis","hash":"d7196e65d5ca8a47cac92c8d04041243fc0bbeb70fed3c44d7b0fded61503547"}
+{"at":"2026-10-27T21:01:55.564Z","entity":"governance/exit.json","route":"governance/exit","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"075de6a7bcf2984bb03e20ee8e6d3fbd0add69fe1a052e80ecdb84f90d77c01c","prev":"d7196e65d5ca8a47cac92c8d04041243fc0bbeb70fed3c44d7b0fded61503547","hash":"19acbae7a53d3d74dfbb3b96b5c381f4528493bdf5ca162e4c2990cab0e3b4da"}
+{"at":"2026-10-27T21:01:55.564Z","entity":"governance/founder-agreement.json","route":"governance/founder-agreement","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"46c90d138327f6503be519e8cf0ccce638042a4c249431af023be0af56235c17","prev":"19acbae7a53d3d74dfbb3b96b5c381f4528493bdf5ca162e4c2990cab0e3b4da","hash":"0c32f23bf0c2c65eedaefa271fc1b80dd466d9e7d969ecc127397bcc37e8eef3"}
+{"at":"2026-10-27T21:01:55.566Z","entity":"governance/ownership.json","route":"governance/ownership","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"5eb5a5efbe6fcf8bb7ce4126a714afc9a171625955633fb3b10d8e9e4df5050c","prev":"0c32f23bf0c2c65eedaefa271fc1b80dd466d9e7d969ecc127397bcc37e8eef3","hash":"35e6ba9869aa5a3b401a2da06fdb8840d2efef8d844d59da28d61206402704e1"}
+{"at":"2026-10-27T21:01:55.566Z","entity":"governance/publication-policy.json","route":"governance/publication-policy","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"b7cdd411a5137314a6345ed6e1b0c3d53328502b448ca3691842149a9c659e1e","prev":"35e6ba9869aa5a3b401a2da06fdb8840d2efef8d844d59da28d61206402704e1","hash":"464a8024b044324d1460195a601aaf86bcdb4eb063fb14655aff8011c446744c"}
+{"at":"2026-10-27T21:01:55.567Z","entity":"products/shop-app.json","route":"purpose/product","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"5856d1c5c905383b290fb9297b2c5b96cf29249b8449ac21e84bc0ce9aed2253","prev":"464a8024b044324d1460195a601aaf86bcdb4eb063fb14655aff8011c446744c","hash":"003d532bc10e18f8ba7526dfeac0e9fcafe349fb4a2e4b50b874cbcb499a9cdb"}
+{"at":"2026-10-27T21:01:55.567Z","entity":"purpose/telos.json","route":"purpose/telos","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"b28581899eedcbe6b03a53ace1f8018a33a512d2140810882203ae70440efb27","prev":"003d532bc10e18f8ba7526dfeac0e9fcafe349fb4a2e4b50b874cbcb499a9cdb","hash":"55cdbdf5f7fcacd95050c13e9cf800c850c9d7be71f197397fd0a4101ff2cb59"}
+{"at":"2026-10-27T21:01:55.567Z","entity":"purpose/validation/go-to-market.json","route":"purpose/validation/go-to-market","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"5450137476020b26da7f1ef1fe49ae9b09cb77e4aa664d97ebff7af3b2cbf868","prev":"55cdbdf5f7fcacd95050c13e9cf800c850c9d7be71f197397fd0a4101ff2cb59","hash":"9948f3a745c76dd2469516dcfb7f8e4b66c8799fcd12ab66541534dc06b86c9c"}
+{"at":"2026-10-27T21:01:55.568Z","entity":"purpose/validation/pricing.json","route":"purpose/validation/pricing","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"f33c3fcfaa5f68fae5f3d67bc1ce90bf8e9b96a190aebf5e868bd70009de555d","prev":"9948f3a745c76dd2469516dcfb7f8e4b66c8799fcd12ab66541534dc06b86c9c","hash":"6d736988fdf6eda7b2280c024013a80f9a3f7cabc543c9c8801f5ed94df959af"}
+{"at":"2026-10-27T21:01:55.568Z","entity":"purpose/validation/problem.json","route":"purpose/validation/problem","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"4a12fd82f9046c3df5434d034acfc89c3f6eb37a83016cc1dfd4bb3af53476c0","prev":"6d736988fdf6eda7b2280c024013a80f9a3f7cabc543c9c8801f5ed94df959af","hash":"0b28bb9bd12762e1a626124b0a6be15d461381e42193841818b741920b17fadb"}
+{"at":"2026-10-27T21:01:55.568Z","entity":"purpose/validation/product-market-fit.json","route":"purpose/validation/product-market-fit","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"4e4e8bd95d5fc35721c3a4a47fd6ab18968b9c8ebb8b7a6fb816723e94c4f6fe","prev":"0b28bb9bd12762e1a626124b0a6be15d461381e42193841818b741920b17fadb","hash":"2251fdc6cade931e24ab6aa202e7f41747ed16ba054aef428cee910abf3ba2f2"}
+{"at":"2026-10-27T21:01:55.568Z","entity":"purpose/validation/solution.json","route":"purpose/validation/solution","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"a02e574d321ed1fee88b7884d250cd9fd66fdeb2bdc122759ddee9c4fb9e1359","prev":"2251fdc6cade931e24ab6aa202e7f41747ed16ba054aef428cee910abf3ba2f2","hash":"abbbf1bdc6a726dcc8622e66c1efa60432dc9540f8fb4367187e9622ddd5726e"}
+{"at":"2026-10-27T21:01:55.568Z","entity":"purpose/validation/team.json","route":"purpose/validation/team","activity":"baseline","agent":{"kind":"agent","via":"cli","id":"builder","harness":"Claude Code"},"note":"existed before the provenance log; its history before this is in git","sha256":"ea1b656e65befa3b9846a9e82e6be3f757ba2bbc06568e952fd8435bae551198","prev":"abbbf1bdc6a726dcc8622e66c1efa60432dc9540f8fb4367187e9622ddd5726e","hash":"a89a65313a8dfeca5bfcfcf9adc9c57ca84d81f6ece3324fee8d12dcb455c74a"}

package/schema/examples/workspace/ventures/tandem/purpose/README.md

@@ -0,0 +1,3 @@
+# purpose
+
+Why this venture exists: its core product, products and the Product Anatomy matrix.

package/schema/examples/workspace/ventures/tandem/purpose/telos.json

@@ -0,0 +1,78 @@
+{
+  "statement": "Every small service shop runs its admin from one phone, so its owners spend their time on customers",
+  "end_state": "Small service shops in the US no longer need a back office or a stack of separate tools for bookings, stock and payroll",
+  "horizon": 2034,
+  "measures": [
+    {
+      "id": "shops-active",
+      "statement": "Shops using Tandem every week",
+      "target": "50,000 shops",
+      "kind": "usage_or_adoption",
+      "primary": true
+    },
+    {
+      "id": "admin-hours-saved",
+      "statement": "Admin hours an owner saves each week",
+      "target": "5 hours",
+      "kind": "cost_or_time_saved"
+    },
+    {
+      "id": "recurring-revenue",
+      "statement": "Annual recurring revenue",
+      "target": "60M USD",
+      "kind": "revenue"
+    }
+  ],
+  "owner_outcome": {
+    "path": "acquisition",
+    "why": "Vertical software buyers consolidate small-business tools; the founders and seed investors expect a sale within ten years"
+  },
+  "phases": [
+    {
+      "phase": "validation",
+      "exit_criteria": [
+        {
+          "id": "retention",
+          "statement": "40 percent of shops that start are still active after three months",
+          "serves": [
+            "shops-active"
+          ],
+          "evidence": "weekly retention cohort report"
+        },
+        {
+          "id": "time-saved",
+          "statement": "Owners report saving at least two hours a week",
+          "serves": [
+            "admin-hours-saved"
+          ],
+          "evidence": "in-app survey, 100 owners"
+        }
+      ]
+    },
+    {
+      "phase": "beachhead",
+      "exit_criteria": [
+        {
+          "id": "one-segment",
+          "statement": "Hair and beauty shops in three states adopt without founder-led sales",
+          "serves": [
+            "shops-active",
+            "recurring-revenue"
+          ]
+        },
+        {
+          "id": "payback",
+          "statement": "Customer acquisition cost paid back within 12 months",
+          "serves": [
+            "recurring-revenue"
+          ]
+        }
+      ]
+    }
+  ],
+  "steering": {
+    "go_decision": "test-hypotheses-first",
+    "review": "per-experiment",
+    "change_of_direction": "pivot-on-evidence"
+  }
+}

package/schema/examples/workspace/ventures/tandem/purpose/validation/go-to-market.json

@@ -0,0 +1,35 @@
+{
+  "venture": "tandem",
+  "updated": "2026-10-27",
+  "path": "build-first",
+  "motion": "sales-led",
+  "channels": [
+    {
+      "id": "directory-outreach",
+      "kind": "outbound",
+      "conversion": 0.12
+    }
+  ],
+  "evidence": [
+    {
+      "id": "outreach",
+      "kind": "commitment",
+      "summary": "Outreach through local business directories booked 12 interviews from 100 shops contacted",
+      "source": {
+        "title": "Problem interviews, September 2026",
+        "path": "knowledge/research/problem-interviews-2026-09.md"
+      },
+      "audience": "target",
+      "sample": {
+        "n": 100
+      },
+      "collected": "2026-09-01"
+    }
+  ],
+  "probability": {
+    "p": 0.4,
+    "by": "owner",
+    "scored": "2026-10-27",
+    "note": "Example value; no paid channel tested yet"
+  }
+}

package/schema/examples/workspace/ventures/tandem/purpose/validation/pricing.json

@@ -0,0 +1,37 @@
+{
+  "venture": "tandem",
+  "updated": "2026-10-27",
+  "product": "shop-app",
+  "model": "subscription",
+  "buyer": "The shop owner",
+  "points": [
+    {
+      "name": "Shop",
+      "amount": 49,
+      "currency": "USD",
+      "period": "month"
+    }
+  ],
+  "evidence": [
+    {
+      "id": "pilot-paid",
+      "kind": "behavior",
+      "summary": "11 shops paid $49 a month through the pilot; the 2 that cancelled over price were one-person shops outside the segment",
+      "source": {
+        "title": "Pilot, July to October 2026",
+        "path": "knowledge/research/pilot-2026-10.md"
+      },
+      "audience": "target",
+      "sample": {
+        "n": 11
+      },
+      "collected": "2026-10-20"
+    }
+  ],
+  "probability": {
+    "p": 0.55,
+    "by": "owner",
+    "scored": "2026-10-27",
+    "note": "Example value"
+  }
+}