kanmi-perf-revenue 1.0.0

package/dist/empirical/report.d.ts

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+/**
+ * Report Generator
+ *
+ * Generates simple, transparent markdown reports from empirical analysis.
+ * Key differentiator: shows the ACTUAL measured CVR at each bucket,
+ * not assumed coefficients.
+ *
+ * @author Kanmi Obasa <i@kanmiobasa.com>
+ */
+import type { ConversionCurve } from './conversion-curve.js';
+import type { OpportunityReport } from './opportunity-calculator.js';
+export interface ReportConfig {
+    clientName?: string;
+    period: {
+        start: string;
+        end: string;
+        days: number;
+    };
+    includeRawCurve?: boolean;
+}
+export interface FullReport {
+    curves: {
+        lcp: ConversionCurve;
+        inp: ConversionCurve;
+        cls: ConversionCurve;
+    };
+    opportunities: {
+        lcp: OpportunityReport;
+        inp: OpportunityReport;
+        cls: OpportunityReport;
+    };
+}
+/**
+ * Generate a complete markdown report.
+ */
+export declare function generateReport(data: FullReport, config: ReportConfig): string;
+//# sourceMappingURL=report.d.ts.map

package/dist/empirical/report.d.ts.map

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package/dist/empirical/report.js

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+/**
+ * Report Generator
+ *
+ * Generates simple, transparent markdown reports from empirical analysis.
+ * Key differentiator: shows the ACTUAL measured CVR at each bucket,
+ * not assumed coefficients.
+ *
+ * @author Kanmi Obasa <i@kanmiobasa.com>
+ */
+// =============================================================================
+// REPORT GENERATOR
+// =============================================================================
+/**
+ * Generate a complete markdown report.
+ */
+export function generateReport(data, config) {
+    const lines = [];
+    // Header
+    lines.push('# Empirical Performance Revenue Report');
+    if (config.clientName) {
+        lines.push(`## ${config.clientName}`);
+    }
+    lines.push('');
+    lines.push(`**Analysis Period:** ${config.period.start} to ${config.period.end} (${config.period.days} days)`);
+    lines.push('');
+    // Key difference callout
+    lines.push('> **Methodology:** This report uses empirical conversion rates measured from your actual session data.');
+    lines.push('> No industry coefficients or assumed relationships. What you see is what your data shows.');
+    lines.push('');
+    // Executive Summary
+    lines.push('## Executive Summary');
+    lines.push('');
+    lines.push(generateExecutiveSummary(data.opportunities));
+    lines.push('');
+    // Measured Conversion Curves
+    lines.push('## Measured Conversion Rates');
+    lines.push('');
+    lines.push('These are the **actual conversion rates** measured at each performance bucket from your session data:');
+    lines.push('');
+    for (const metric of ['lcp', 'inp', 'cls']) {
+        const curve = data.curves[metric];
+        if (curve.buckets.length > 0) {
+            lines.push(`### ${metric.toUpperCase()} Conversion Curve`);
+            lines.push('');
+            lines.push(generateCurveTable(curve));
+            lines.push('');
+        }
+    }
+    // Revenue Opportunities
+    lines.push('## Revenue Opportunities');
+    lines.push('');
+    const allOpportunities = [
+        { metric: 'LCP', report: data.opportunities.lcp },
+        { metric: 'INP', report: data.opportunities.inp },
+        { metric: 'CLS', report: data.opportunities.cls },
+    ].filter((o) => o.report.scenarios.length > 0);
+    if (allOpportunities.length === 0) {
+        lines.push('No significant opportunities detected. Your performance distribution shows minimal CVR variation across buckets.');
+        lines.push('');
+    }
+    else {
+        for (const { metric, report } of allOpportunities) {
+            lines.push(`### ${metric} Opportunity`);
+            lines.push('');
+            lines.push(generateOpportunitySection(report));
+            lines.push('');
+        }
+    }
+    // Prioritized Actions
+    lines.push('## Prioritized Actions');
+    lines.push('');
+    lines.push(generatePrioritizedActions(data.opportunities));
+    lines.push('');
+    // Methodology
+    lines.push('## Methodology');
+    lines.push('');
+    lines.push('### How This Works');
+    lines.push('');
+    lines.push('1. **Data Source:** Datadog RUM session data with conversion tracking');
+    lines.push('2. **Bucket Sessions:** Group sessions by LCP/INP/CLS performance');
+    lines.push('3. **Measure CVR:** Calculate actual conversion rate in each bucket');
+    lines.push('4. **Calculate Opportunity:** If slow sessions achieved fast-session CVR, how much more revenue?');
+    lines.push('');
+    lines.push('### Key Assumptions');
+    lines.push('');
+    lines.push('- **Conservative estimate** uses 50% of potential (not all slow sessions can be fixed)');
+    lines.push('- **Causation caveat:** Correlation observed, not proven causation');
+    lines.push('- **Confounders:** Device type, network, user intent may affect both performance AND conversion');
+    lines.push('');
+    // Footer
+    lines.push('---');
+    lines.push('Generated by Empirical Performance Revenue Engine');
+    lines.push(`Report Date: ${new Date().toISOString().split('T')[0]}`);
+    return lines.join('\n');
+}
+// =============================================================================
+// SECTION GENERATORS
+// =============================================================================
+function generateExecutiveSummary(opportunities) {
+    const allScenarios = [];
+    for (const [metric, report] of Object.entries(opportunities)) {
+        if (report.recommendation.monthly_opportunity > 0) {
+            allScenarios.push({
+                metric: metric.toUpperCase(),
+                revenue: report.recommendation.monthly_opportunity,
+                summary: report.recommendation.summary,
+            });
+        }
+    }
+    if (allScenarios.length === 0) {
+        return 'Performance distribution shows minimal impact on conversion rates. No significant revenue opportunity detected.';
+    }
+    // Sort by revenue
+    allScenarios.sort((a, b) => b.revenue - a.revenue);
+    const totalOpportunity = allScenarios.reduce((sum, s) => sum + s.revenue, 0);
+    const topDriver = allScenarios[0];
+    const lines = [];
+    lines.push(`**Total Monthly Opportunity:** $${formatCurrency(totalOpportunity)}/month ($${formatCurrency(totalOpportunity * 12)}/year)`);
+    lines.push('');
+    lines.push(`**Primary Driver:** ${topDriver.metric} — ${topDriver.summary}`);
+    return lines.join('\n');
+}
+function generateCurveTable(curve) {
+    const lines = [];
+    lines.push('| Range | Sessions | Conversions | CVR | Revenue | Confidence |');
+    lines.push('|-------|----------|-------------|-----|---------|------------|');
+    for (const bucket of curve.buckets) {
+        const cvrPct = (bucket.conversion_rate * 100).toFixed(2);
+        const revenueStr = `$${formatCurrency(bucket.revenue)}`;
+        lines.push(`| ${bucket.range} | ${bucket.sessions.toLocaleString()} | ${bucket.conversions.toLocaleString()} | ${cvrPct}% | ${revenueStr} | ${bucket.confidence} |`);
+    }
+    // Summary row
+    lines.push('|-------|----------|-------------|-----|---------|------------|');
+    const overallCvr = (curve.summary.overall_cvr * 100).toFixed(2);
+    lines.push(`| **Total** | **${curve.summary.total_sessions.toLocaleString()}** | **${curve.summary.total_conversions.toLocaleString()}** | **${overallCvr}%** | **$${formatCurrency(curve.summary.total_revenue)}** | — |`);
+    // Add insight
+    if (curve.summary.cvr_range > 0) {
+        const cvrDropPct = (curve.summary.relative_cvr_drop * 100).toFixed(0);
+        lines.push('');
+        lines.push(`**Insight:** Slowest bucket converts ${cvrDropPct}% worse than fastest bucket.`);
+    }
+    return lines.join('\n');
+}
+function generateOpportunitySection(report) {
+    const lines = [];
+    if (report.scenarios.length === 0) {
+        lines.push('No significant opportunity at current thresholds.');
+        return lines.join('\n');
+    }
+    // Show best scenario details
+    const best = report.scenarios[0];
+    lines.push('```');
+    lines.push(`Target: ${best.name}`);
+    lines.push('');
+    lines.push('Current State:');
+    lines.push(`  • Fast sessions (≤${formatMs(best.target_ms)}): ${best.fast_sessions.toLocaleString()} (${(best.fast_cvr * 100).toFixed(2)}% CVR)`);
+    lines.push(`  • Slow sessions (>${formatMs(best.target_ms)}): ${best.slow_sessions.toLocaleString()} (${(best.slow_cvr * 100).toFixed(2)}% CVR)`);
+    lines.push('');
+    lines.push('Opportunity:');
+    lines.push(`  • CVR gap: ${(best.cvr_delta * 100).toFixed(2)}pp (${(best.relative_improvement * 100).toFixed(0)}% relative)`);
+    lines.push(`  • Potential conversions: +${best.max_additional_conversions.toLocaleString()}/month (if all improved)`);
+    lines.push(`  • Conservative estimate: $${formatCurrency(best.conservative_monthly_revenue)}/month`);
+    lines.push(`  • Maximum potential: $${formatCurrency(best.max_monthly_revenue)}/month`);
+    lines.push('');
+    lines.push(`Confidence: ${best.confidence}`);
+    lines.push('```');
+    // Alternative thresholds
+    if (report.scenarios.length > 1) {
+        lines.push('');
+        lines.push('**Alternative Targets:**');
+        lines.push('');
+        lines.push('| Target | Slow Sessions | CVR Gap | Monthly Opportunity |');
+        lines.push('|--------|---------------|---------|---------------------|');
+        for (const scenario of report.scenarios.slice(1)) {
+            const cvrGap = (scenario.cvr_delta * 100).toFixed(2);
+            lines.push(`| ${formatMs(scenario.target_ms)} | ${scenario.slow_sessions.toLocaleString()} | ${cvrGap}pp | $${formatCurrency(scenario.conservative_monthly_revenue)} |`);
+        }
+    }
+    return lines.join('\n');
+}
+function generatePrioritizedActions(opportunities) {
+    const lines = [];
+    const actions = [];
+    for (const [metric, report] of Object.entries(opportunities)) {
+        if (report.recommendation.priority !== 'low' || report.recommendation.monthly_opportunity > 0) {
+            actions.push({
+                priority: report.recommendation.priority,
+                metric: metric.toUpperCase(),
+                revenue: report.recommendation.monthly_opportunity,
+                summary: report.recommendation.summary,
+            });
+        }
+    }
+    // Sort by priority then revenue
+    const priorityOrder = { high: 0, medium: 1, low: 2 };
+    actions.sort((a, b) => {
+        if (priorityOrder[a.priority] !== priorityOrder[b.priority]) {
+            return priorityOrder[a.priority] - priorityOrder[b.priority];
+        }
+        return b.revenue - a.revenue;
+    });
+    if (actions.length === 0) {
+        lines.push('No prioritized actions. Performance is not significantly impacting conversions.');
+        return lines.join('\n');
+    }
+    lines.push('```');
+    lines.push('PRIORITY | METRIC | MONTHLY IMPACT | ACTION');
+    lines.push('━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━');
+    for (const action of actions) {
+        const priorityStr = action.priority.toUpperCase().padEnd(8);
+        const metricStr = action.metric.padEnd(6);
+        const revenueStr = `$${formatCurrency(action.revenue)}/mo`.padStart(12);
+        lines.push(`${priorityStr} | ${metricStr} | ${revenueStr} | Fix ${action.metric}`);
+    }
+    lines.push('```');
+    // Detailed recommendations
+    lines.push('');
+    lines.push('### Recommended Actions');
+    lines.push('');
+    const highPriority = actions.filter((a) => a.priority === 'high');
+    const mediumPriority = actions.filter((a) => a.priority === 'medium');
+    const lowPriority = actions.filter((a) => a.priority === 'low');
+    if (highPriority.length > 0) {
+        lines.push('**FIX IMMEDIATELY:**');
+        for (const action of highPriority) {
+            lines.push(`- ${action.metric}: $${formatCurrency(action.revenue)}/month opportunity`);
+        }
+        lines.push('');
+    }
+    if (mediumPriority.length > 0) {
+        lines.push('**SCHEDULE FOR NEXT SPRINT:**');
+        for (const action of mediumPriority) {
+            lines.push(`- ${action.metric}: $${formatCurrency(action.revenue)}/month opportunity`);
+        }
+        lines.push('');
+    }
+    if (lowPriority.length > 0) {
+        lines.push('**MONITOR:**');
+        for (const action of lowPriority) {
+            lines.push(`- ${action.metric}: Minimal impact detected`);
+        }
+        lines.push('');
+    }
+    return lines.join('\n');
+}
+// =============================================================================
+// HELPERS
+// =============================================================================
+function formatCurrency(value) {
+    if (value >= 1_000_000) {
+        return `${(value / 1_000_000).toFixed(1)}M`;
+    }
+    if (value >= 1_000) {
+        return `${Math.round(value / 1_000)}K`;
+    }
+    return Math.round(value).toString();
+}
+function formatMs(ms) {
+    if (ms >= 1000) {
+        return `${(ms / 1000).toFixed(1)}s`;
+    }
+    return `${ms}ms`;
+}
+//# sourceMappingURL=report.js.map

package/dist/empirical/report.js.map

@@ -0,0 +1 @@
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package/package.json

@@ -0,0 +1,63 @@
+{
+  "name": "kanmi-perf-revenue",
+  "version": "1.0.0",
+  "description": "Empirical Performance Revenue Engine - Measure how Core Web Vitals impact conversions from your actual data",
+  "main": "dist/empirical/index.js",
+  "types": "dist/empirical/index.d.ts",
+  "type": "module",
+  "bin": {
+    "kanmi-perf-revenue": "./dist/empirical/index.js"
+  },
+  "exports": {
+    ".": {
+      "types": "./dist/empirical/index.d.ts",
+      "import": "./dist/empirical/index.js"
+    },
+    "./empirical": {
+      "types": "./dist/empirical/index.d.ts",
+      "import": "./dist/empirical/index.js"
+    }
+  },
+  "files": [
+    "dist/empirical"
+  ],
+  "scripts": {
+    "build": "tsc",
+    "clean": "rm -rf dist",
+    "typecheck": "tsc --noEmit",
+    "prepublishOnly": "npm run clean && npm run build",
+    "demo": "npx tsx src/empirical/index.ts --demo",
+    "start": "node dist/empirical/index.js"
+  },
+  "keywords": [
+    "web-performance",
+    "core-web-vitals",
+    "lcp",
+    "inp",
+    "cls",
+    "conversion-rate",
+    "revenue",
+    "analytics",
+    "datadog",
+    "rum",
+    "empirical"
+  ],
+  "repository": {
+    "type": "git",
+    "url": "https://github.com/konfirmed/optimized-kanmi"
+  },
+  "homepage": "https://github.com/konfirmed/optimized-kanmi#readme",
+  "bugs": {
+    "url": "https://github.com/konfirmed/optimized-kanmi/issues"
+  },
+  "author": "Kanmi Obasa <i@kanmiobasa.com>",
+  "license": "MIT",
+  "dependencies": {},
+  "devDependencies": {
+    "@types/node": "^20.11.0",
+    "typescript": "^5.3.0"
+  },
+  "engines": {
+    "node": ">=18"
+  }
+}