jfl 0.0.0

package/template/templates/strategic/THESIS.md

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+# Thesis
+
+> Copy to `knowledge/THESIS.md` and fill out.
+> Why this wins - the investment/value case.
+
+---
+
+## The Core Thesis
+
+**In one paragraph, why will this succeed:**
+<!-- The fundamental bet you're making -->
+
+
+---
+
+## Market Opportunity
+
+### Total Addressable Market (TAM)
+<!-- The full market if you captured everything -->
+
+
+### Serviceable Market (SAM)
+<!-- The realistic portion you could serve -->
+
+
+### Initial Target (SOM)
+<!-- What you're going after first -->
+
+
+---
+
+## Competitive Landscape
+
+### Direct Competitors
+| Competitor | What They Do | How You're Different |
+|------------|--------------|---------------------|
+| | | |
+
+### Indirect Competitors
+| Alternative | Why People Use It | Why You Win |
+|-------------|-------------------|-------------|
+| | | |
+
+---
+
+## Moats & Defensibility
+
+### What makes you hard to copy:
+<!-- Technical moat, network effects, data advantages, etc. -->
+-
+-
+-
+
+### What gets stronger with scale:
+<!-- Flywheel effects, compounding advantages -->
+-
+-
+-
+
+---
+
+## Business Model
+
+### How You Make Money
+<!-- Revenue streams -->
+-
+-
+-
+
+### Unit Economics
+| Metric | Value |
+|--------|-------|
+| CAC | |
+| LTV | |
+| Payback | |
+
+### Path to Profitability
+<!-- When and how you become profitable -->
+
+
+---
+
+## Risks & Mitigations
+
+| Risk | Likelihood | Impact | Mitigation |
+|------|------------|--------|------------|
+| | | | |
+| | | | |
+
+---
+
+## Why This Team
+
+<!-- What makes you uniquely qualified to win this -->
+
+
+---
+
+## The Ask
+
+**What you need to succeed:**
+<!-- Investment, partnerships, hires, etc. -->
+
+
+**What success looks like in:**
+- 6 months:
+- 12 months:
+- 24 months:

package/template/templates/strategic/VISION.md

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+# Vision
+
+> Copy to `knowledge/VISION.md` and fill out.
+
+---
+
+## The One-Liner
+
+**What you're building in one sentence:**
+<!-- Example: "The operating system for autonomous AI agents" -->
+
+
+---
+
+## The Problem
+
+**What's broken today:**
+<!-- What pain exists? Why hasn't this been solved? -->
+
+
+**Who feels this pain:**
+<!-- Be specific about your audience -->
+
+
+---
+
+## The Solution
+
+**What you're building:**
+<!-- Your product/service in plain terms -->
+
+
+**Why this works:**
+<!-- What makes your approach right? -->
+
+
+---
+
+## The Shift
+
+**Before (status quo):**
+<!-- How things work today -->
+
+
+**After (your world):**
+<!-- How things work with your solution -->
+
+
+---
+
+## Why Now
+
+**What changed that makes this possible/urgent:**
+<!-- New technology? Market shift? Regulatory change? -->
+
+
+---
+
+## The End State
+
+**Where this is going (3-5 years out):**
+<!-- The big vision - what does success look like? -->
+
+
+---
+
+## Quick Reference
+
+| Question | Answer |
+|----------|--------|
+| What do you do? | {one sentence} |
+| For whom? | {audience} |
+| Why does it matter? | {core insight} |
+| Why will you win? | {unfair advantage} |