jfl 0.0.0

package/template/skills/founder-video/SKILL.md

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+---
+name: founder-video
+description: Generate viral short-form video scripts for founder personal brand - hooks, stories, reels
+---
+
+# Founder Video Skill
+
+Generate scroll-stopping video content for founder personal brand. Based on Jun Yuh's frameworks—extracted from his actual viral content.
+
+## Philosophy
+
+**You are the niche.** Your unique story draws people in who champion you beyond expertise. Weave your journey—age, background, challenges, wins—into every piece.
+
+**"I haven't missed a day of posting in five and a half years."** — Jun Yuh
+
+The elite show up with the same energy and confidence after a flop, acting as if it didn't bother them. That's the difference.
+
+## Commands
+
+```
+/video idea [topic]           # Generate concept with hook options
+/video script [topic]         # Full script with shot list
+/video hook [topic]           # 5 hook variations
+/video story [experience]     # Extract video from your story
+/video batch [theme]          # Weekly content batch (7-day plan)
+/video calendar               # Weekly calendar with effort levels
+/video repurpose [source]     # Rule of 7 repurposing from one video
+/video diagnose [problem]     # Fix underperforming videos
+/video ideas60                # Generate 60 ideas using Lego Method
+```
+
+---
+
+## THE CORE FRAMEWORKS
+
+### 1. Hook-Story-Visuals-CTA
+
+Every video follows this structure:
+
+| Phase | Time | Goal | Key Principle |
+|-------|------|------|---------------|
+| **HOOK** | 0-3s | Stop the scroll | Create curiosity gap |
+| **AGITATE** | 3-8s | Lock them in | Make them feel the pain |
+| **RE-HOOK** | 8-12s | Sustain retention | Ask question or change scene |
+| **CONTEXT** | 12-25s | Build understanding | Establish what's happening |
+| **SOLUTION** | 25-45s | Deliver value | Build toward the payoff |
+| **CTA** | Last 5s | Convert | Weave into last point, don't break flow |
+
+**End at peak engagement to encourage second watch.**
+
+---
+
+### 2. The 4 Hook Types (Massive Claim Framework)
+
+| Hook Type | Template | Example | Principle |
+|-----------|----------|---------|-----------|
+| **Massive Claim** | "I just [huge result]..." | "I just made $3 million in the last 9 months..." | Establish Authority |
+| **Before-After Contrast** | "I went from [before] to [after]..." | "I went from wanting $100k/year as an engineer to making $100k/month as an entrepreneur" | Create Relatability |
+| **Counter-Intuitive Promise** | "Here's what they don't tell you about [topic]. It's actually [opposite of expected]." | "Internet money is actually way simpler than you think" | Challenge Assumptions |
+| **Outcome First** | "This means you have [problem], so [solution]." | "This means you have a bad hook, so state the outcome before the explanation" | Immediate Value |
+
+---
+
+### 3. Video Diagnosis & Prescription
+
+Use this to fix underperforming videos:
+
+| Symptom | Diagnosis | Prescription |
+|---------|-----------|--------------|
+| Drop-off in first 3 seconds | **Bad hook** | State the outcome BEFORE the explanation |
+| Drop-off at CTA | **CTA breaks the flow** | Weave CTA into the last point, don't announce it |
+| Drop-off mid-video | **Solved problem too early** | Explain why it matters FIRST (build tension) |
+| Drop-off at 10 seconds | **Re-hook is too late** | Ask a question or change scenes in first 10 seconds |
+| Video performs well | **Keep repeating what works** | Don't reinvent—iterate on winning formats |
+| Complete flop | **Test a different hook** | Same content, new hook, try again |
+
+---
+
+### 4. The Rule of 7 (Repurposing)
+
+**One piece of source content → 7 different posts:**
+
+| # | Format | What It Is | Effort |
+|---|--------|------------|--------|
+| 1 | **Source** | The original video (vlog, talking head) | HIGH |
+| 2 | **Green Screen** | React to one clip, explain why you did what you did | MEDIUM |
+| 3 | **Lesson Carousel** | Screenshots from video + key takeaways as carousel | MEDIUM |
+| 4 | **Caption Video** | One B-roll clip + text on screen + value in caption | LOW |
+| 5 | **Storytelling Recut** | Reorder clips + different message = new video | MEDIUM |
+| 6 | **Split Screen** | Two perspectives contrasted, one line at a time | LOW |
+| 7 | **Storyframes** | Screenshots + quote, framework, or BTS caption | LOW |
+
+**This is why posting every day isn't exhausting—you're not creating 7x, you're repurposing 1x.**
+
+---
+
+### 5. The 7-Day Content Plan (Effort-Based)
+
+| Day | Effort | Focus | What to Post |
+|-----|--------|-------|--------------|
+| **1** | HIGH | Trust | Your story—a real struggle, the shift you made, the lesson |
+| **2** | LOW | Relatability | Behind the scenes, day in life, something unpolished |
+| **3** | MEDIUM | Authority | Teach one thing—technique, decision, key takeaway |
+| **4** | LOW | Reach | Trending format + your message (format does the work) |
+| **5** | MEDIUM | Value | Break something down—3-step system, mistake, mini framework |
+| **6** | LOWEST | Consistency | Reflection, quote, or answer a common question |
+| **7** | HIGH | Depth | Longer reel, mini lesson, or short vlog |
+
+**Scaling down:**
+- 6 days/week: Remove Day 6
+- 5 days/week: Remove Day 2
+- 4 days/week: Remove Day 3
+
+---
+
+### 6. The Build in Public Plan (7 Days)
+
+| Day | Theme | What to Share | Outcome |
+|-----|-------|---------------|---------|
+| **1** | Honesty | Real struggle + shift + insight | Builds trust instantly |
+| **2** | Progress | What you're building (feature, workflow, screenshot) | Proves you're doing the work |
+| **3** | Process | One decision, technique, or insight | Positions you as expert |
+| **4** | Reach | Trending format + your message | Brand-building viral moment |
+| **5** | Failure | What you tried, failed, and changed | Makes you human |
+| **6** | Discipline | Document one real day of your journey | Earns deep trust |
+| **7** | Recap | What you built, learned, and what's next | Keeps people invested |
+
+---
+
+### 7. The Lego Method (60 Ideas Fast)
+
+**Step 1: Find Your Message**
+- What's your contrarian view?
+- What do friends naturally turn to you for help with?
+
+**Step 2: Choose Content Pillars (4 total)**
+- Pillar 1-3: Your interests/expertise
+- Pillar 4: Your personal story
+
+**Step 3: List Topics**
+For each pillar, list 5-10 relevant topics.
+
+**Step 4: List Audience Struggles & Desires**
+- What pain do they have?
+- What outcome do they want?
+
+**Step 5: Build Legos**
+Stack in order: **Struggle + Topic + Desire**
+
+| Struggle | Topic | Desire | = Video Idea |
+|----------|-------|--------|--------------|
+| "No time" | Scripting framework | Create content fast | "If you have no time, here's your 10-minute scripting framework to create content fast" |
+| "Making $0" | Digital products | First $10k | "If you're making $0, here's the one digital product to earn your first $10k" |
+| "Don't know what to post" | Content strategy | Winning ideas | "If you don't know what to post, here's your Lego building content strategy" |
+
+---
+
+### 8. The Split Screen Format
+
+**Highest converting format right now:**
+
+1. Take one perspective
+2. Pair with contrasting perspective
+3. Center around one problem
+4. Trade responses one line at a time
+5. Change scenes between perspectives
+
+**Example:**
+```
+LEFT: "I don't feel motivated to work today."
+RIGHT: "I stay disciplined even when I don't feel like it."
+```
+
+Use this to spice up talking head content that's not performing.
+
+---
+
+### 9. The Attention-to-Money Framework
+
+**The path from content to income:**
+
+```
+POST → DISCOVER → ALIGN → CREATE
+
+1. POST: Build attention around who you are, what you know, what you care about
+2. DISCOVER: Talk about your life, experiences, stories
+3. ALIGN: Notice where your skills meet your audience's problems
+4. CREATE: Build something that helps them at scale (education, software, digital products)
+```
+
+**"Every entrepreneur, athlete, actor and creator I looked up to was doing the exact same thing—building attention."**
+
+---
+
+## MINDSET PRINCIPLES
+
+### The Non-Negotiables
+
+> "I haven't missed a day of posting in five and a half years. I don't know how to communicate that to you in a way that's as mind-blowing for you as it is for me."
+
+- Worked through birthday, holidays, sickness, surgeries, moving
+- The elite show up with same energy after flops
+- Don't rely on motivation—rely on your content system
+- Discipline + structure is what keeps you consistent
+
+### The Cost of Elite
+
+Be honest about the cost:
+- Flopping for 100 videos in a row
+- Friends and family calling you "cringy"
+- Sharing posts in group chats, only to keep posting knowing the same people are watching
+- Coming home from a hard day of work and having to ideate, film, edit, post—only for it not to perform
+
+**This is what separates the elite from the rest.**
+
+### The Purpose That Sustains
+
+What keeps you going when it's hard:
+- People DMing that your content changed their life
+- Being able to pay off family debt
+- Wiring money to friends when they're struggling
+- The compound effect of showing up daily
+
+---
+
+## WORKFLOWS
+
+### /video script [topic]
+
+```
+/video script "why most founders fail"
+
+FULL SCRIPT
+─────────────────────────────────────
+
+TITLE: Why Most Founders Fail
+FORMAT: Talking Head
+LENGTH: 52 seconds
+
+───────────────────────────────────────
+
+[HOOK - 0:00-0:03]
+VISUAL: Close up, direct to camera
+AUDIO: "I've watched 50 founders fail. They all made the same mistake."
+
+[AGITATE - 0:03-0:08]
+VISUAL: Same shot, lean in slightly
+AUDIO: "They thought working harder would fix it.
+        It won't. Here's what actually kills startups."
+
+[RE-HOOK - 0:08-0:12]
+VISUAL: Cut to different angle OR text on screen
+AUDIO: "And I'm going to tell you exactly how to avoid it."
+[Scene change or question creates retention spike]
+
+[CONTEXT - 0:12-0:25]
+VISUAL: Medium shot, conversational
+AUDIO: "Most founders optimize for product.
+        They think if they build something great, people will come.
+        But distribution is the game.
+        The best product doesn't win. The best distributed product wins."
+
+[SOLUTION - 0:25-0:45]
+VISUAL: Can use B-roll or screen recordings here
+AUDIO: "Here's what the winners do differently:
+        They build audience before they build product.
+        They ship ugly things fast.
+        They talk to customers every single day.
+        They treat distribution as a first-class problem."
+
+[CTA - 0:45-0:52]
+VISUAL: Back to talking head, text overlay appears
+AUDIO: "The founders who get this are building in public right now.
+        Follow if you want to see how it's actually done."
+[CTA woven into last point, not announced separately]
+
+───────────────────────────────────────
+
+SHOT LIST:
+□ Close-up (hook + agitate)
+□ Different angle or scene change (re-hook)
+□ Medium shot (context + solution)
+□ Text overlay: "Follow @[handle]"
+
+CAPTION: [Write engaging caption with hook + value]
+
+───────────────────────────────────────
+```
+
+### /video diagnose [problem]
+
+```
+/video diagnose "my videos get views but no followers"
+
+DIAGNOSIS
+─────────────────────────────────────
+
+SYMPTOM: High views, low follower conversion
+
+LIKELY CAUSES:
+1. CTA is breaking the flow (announced instead of woven)
+2. No clear reason to follow (what will they get?)
+3. Video ends abruptly instead of at peak engagement
+4. Content is entertaining but not positioning you as expert
+
+PRESCRIPTIONS:
+
+1. WEAVE YOUR CTA
+   ❌ "Make sure to follow for more content like this"
+   ✅ "I've been posting about this every day for 5 years—follow to see how it's done"
+
+2. PROMISE FUTURE VALUE
+   ❌ "Follow me"
+   ✅ "Follow if you want to see [specific outcome they care about]"
+
+3. END AT PEAK
+   Don't let energy drop after main point
+   End with strongest statement, CTA embedded
+
+4. POSITION AS EXPERT
+   Add one line that shows you've done this:
+   "After [X years / X results], here's what I've learned..."
+
+TEST: Re-edit your best performing video with new CTA approach.
+```
+
+### /video repurpose [source]
+
+```
+/video repurpose "my morning routine vlog"
+
+RULE OF 7 REPURPOSING
+─────────────────────────────────────
+
+SOURCE: Morning routine vlog
+
+7 POSTS FROM ONE VIDEO:
+
+1. SOURCE (already done)
+   Your original vlog
+
+2. GREEN SCREEN REACT
+   Hook: "Here's why I wake up at 5am (it's not productivity)"
+   Format: React to one clip, explain the real reason
+   Effort: 15 min
+
+3. LESSON CAROUSEL
+   Hook: "My 5am routine in 5 slides"
+   Format: Screenshots from vlog + key takeaways
+   Effort: 20 min
+
+4. CAPTION VIDEO
+   Hook: "The one thing I do every morning that changed everything"
+   Format: Best B-roll clip + text overlay + full breakdown in caption
+   Effort: 10 min
+
+5. STORYTELLING RECUT
+   Hook: "What my morning looked like 2 years ago vs now"
+   Format: Same clips, reordered, different narrative
+   Effort: 25 min
+
+6. SPLIT SCREEN
+   Hook: "Most people's morning vs mine"
+   Format: Contrast scrolling phone vs your routine
+   Effort: 15 min
+
+7. STORYFRAME
+   Hook: Screenshot of you working + quote about discipline
+   Format: Single image + caption story
+   Effort: 5 min
+
+TOTAL NEW CONTENT: 6 posts
+TOTAL TIME: ~90 min
+DAYS OF CONTENT: 1 week
+
+─────────────────────────────────────
+```
+
+### /video ideas60
+
+```
+/video ideas60
+
+LEGO METHOD: 60 IDEAS
+─────────────────────────────────────
+
+First, answer these:
+
+1. YOUR MESSAGE
+   - Contrarian view: [what do you believe others don't?]
+   - Natural expertise: [what do friends ask you for help with?]
+
+2. YOUR PILLARS (fill in)
+   - Pillar 1: [interest/expertise]
+   - Pillar 2: [interest/expertise]
+   - Pillar 3: [interest/expertise]
+   - Pillar 4: [your story]
+
+3. YOUR AUDIENCE
+   - Struggles: [list 5 pains they have]
+   - Desires: [list 5 outcomes they want]
+
+4. BUILD LEGOS
+   Formula: "If you [struggle], here's [topic] to [desire]"
+
+[After you provide these, I'll generate 60 video ideas by combining:]
+- 5 struggles × 4 pillars × 3 angles = 60 ideas
+
+─────────────────────────────────────
+```
+
+---
+
+## OUTPUT FILES
+
+```
+outputs/
+├── video/
+│   ├── scripts/
+│   │   └── script-{date}-{topic}.md
+│   ├── hooks/
+│   │   └── hooks-{date}-{topic}.md
+│   ├── calendars/
+│   │   └── calendar-week-{number}.md
+│   ├── repurpose/
+│   │   └── repurpose-{source}.md
+│   └── ideas/
+│       └── ideas-lego-{date}.md
+```
+
+---
+
+## QUICK REFERENCE
+
+### The Formula
+```
+Hook (outcome first) → Agitate (pain) → Re-hook (scene change/question) → Context → Solution → CTA (woven in)
+```
+
+### Posting Frequency
+- 7 days: Use full 7-day plan
+- 6 days: Remove Day 6 (lowest effort)
+- 5 days: Remove Day 2 (low effort)
+- 4 days: Remove Day 3 (medium effort)
+
+### Content Mix
+- 5 easy (trends, B-roll, repurposed)
+- 2 hard (scripted talking head, vlog)
+
+### Repurposing
+- 1 source video = 7 posts (Rule of 7)
+- Never create from scratch when you can repurpose
+
+### When It's Not Working
+1. Diagnose with the symptom chart
+2. Test new hook, same content
+3. Try split screen format
+4. Show up with same energy anyway
+
+---
+
+## SOURCES
+
+Frameworks extracted from Jun Yuh's viral content:
+- [@jun_yuh](https://www.instagram.com/jun_yuh/) - 8M+ followers
+- Creator College co-founder
+- 5.5 years of daily posting

package/template/skills/hud/SKILL.md

@@ -0,0 +1,204 @@
+---
+name: hud
+description: Project dashboard that guides you through setup and tracks progress
+---
+
+# Project HUD
+
+Shows status and **actively guides you** through what's next.
+
+## Core Principle
+
+**Vision emerges from doing, not declaring.**
+
+Don't force users through setup forms. Let them build. Capture context into the knowledge docs AS you work together - the docs become a record, not a gate.
+
+If they tell you what they want to build → get right into it, save context in background.
+If they're lost → ask "What are you building?" and go from there.
+
+## Usage
+
+```
+/hud                    # Full dashboard + guided next step
+/hud --compact          # One-line status
+```
+
+## Workflow
+
+### Step 1: Read Context & Assess State
+
+**A. Query memory for recent context (FIRST):**
+```bash
+# Memory is the hub - query it for what we were working on
+node product/packages/memory/dist/cli.js context "recent work current phase" --limit 5 2>/dev/null || true
+```
+
+**B. Read recent journal entries:**
+```bash
+# Journal captures decisions as they happen
+# Read the last ~50 lines for recent context
+tail -100 journal/2026-01.md 2>/dev/null || true
+```
+
+The journal has timestamped entries with `<!-- refs -->` tags linking to:
+- `decision:` - named decisions
+- `files:` - files affected
+- `related_docs:` - specs and docs
+- `status:` - implemented/planned/etc
+
+**C. Pull CRM pipeline (REQUIRED):**
+```bash
+# Get current pipeline from Google Sheets
+./crm list
+```
+
+Look for these statuses that need attention:
+- 🟠 `IN_CONVO` - Active conversations, may need follow-up
+- 🟡 `REACHED_OUT` - Waiting for response
+- 🔴 `HOT` - Urgent action needed
+- 📞 `CALL_SCHEDULED` - Prep needed
+
+**D. Read knowledge files:**
+- `knowledge/VISION.md` - What you're building
+- `knowledge/ROADMAP.md` - Timeline and phases (get ship date!)
+- `knowledge/TASKS.md` - Current tasks
+
+**E. Assess state:**
+- Is there a launch date? Calculate days remaining
+- What phase are we in?
+- Any active CRM convos that need follow-up?
+- What decisions were made recently? (from journal)
+- What's the current focus? (from memory query)
+
+### Step 2: Route Based on State
+
+```
+IF foundation docs are templates/empty:
+  → ONBOARDING MODE (guide through setup)
+
+IF foundation is done but no brand:
+  → BRAND MODE (guide to /brand-architect)
+
+IF everything set up:
+  → EXECUTION MODE (show status, next tasks)
+```
+
+### Step 3A: New Project (Foundation Empty)
+
+Don't force setup. **Get them building.**
+
+```
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+{PROJECT NAME}
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+What are you building? Let's get into it.
+
+(Vision emerges from doing, not declaring -
+I'll capture context as we go.)
+```
+
+When they tell you:
+- **Start building immediately** - use skills, write code, whatever they need
+- **Capture context in background** - save what they said to VISION.md
+- As you make decisions together, record them in appropriate docs
+- Don't interrupt flow to "fill out forms"
+
+### Step 3B: Brand Mode (Foundation Done, No Brand)
+
+```
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+{PROJECT NAME}
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+Vision: ✓
+Roadmap: ✓
+Narrative: ✓
+
+Next up: Brand identity.
+
+Ready to create your visual identity?
+I'll generate logo marks, colors, and typography.
+
+Say "let's do it" or /brand-architect
+```
+
+### Step 3C: Execution Mode (Everything Set Up)
+
+```
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+{PROJECT NAME}
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+
+Ship: {date} ({days} days)
+Phase: {current phase}
+Memory: {X} docs, {Y} memories indexed
+
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+PIPELINE (from ./crm list)
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+🟠 Jack (Nascent) - IN_CONVO - needs follow-up docs
+🟠 Wes (Formation) - IN_CONVO - waiting on beta timing
+🟡 Avi (Coinfund) - REACHED_OUT - no response yet
+
+{Only show IN_CONVO, REACHED_OUT, HOT - skip COLD}
+
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+RECENT WORK
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+{from journal + memory query - recent decisions/work}
+{what's next based on that context}
+
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+THIS WEEK
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+{from knowledge/TASKS.md or inferred priorities}
+1. {most urgent based on pipeline + context}
+2. {second priority}
+3. {third priority}
+
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+NEXT ACTION
+━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
+{Pick ONE specific thing based on:
+ - Urgent pipeline items (follow-ups due)
+ - Recent journal entries (what's in progress)
+ - This week's priorities from TASKS.md}
+
+What do you want to tackle?
+```
+
+### Compact Mode (--compact)
+
+```
+{project} | {days}d | Phase: {phase} | Next: {action}
+```
+
+## Key Behaviors
+
+1. **Never end with open questions** like "What do you want to work on?"
+   - Instead: Suggest the specific next action
+   - Or: Ask a specific question to move forward
+
+2. **Detect returning users**
+   - Check journal for recent work (last few entries)
+   - Query memory for "recent decisions" or "current focus"
+   - "You were working on X. Want to continue?"
+
+3. **Guide, don't report**
+   - Bad: "Your docs are templates. Fill them in."
+   - Good: "What are you building? Tell me in 2-3 sentences."
+
+4. **One thing at a time**
+   - Don't overwhelm with all missing pieces
+   - Focus on the immediate next step
+
+## Dependencies
+
+- Works with minimal setup (just CLAUDE.md)
+- Better with `knowledge/` docs populated
+- User context from `suggestions/{name}.md`
+- **Memory is the hub** - all context comes from memory queries
+- Memory CLI at `product/packages/memory/dist/cli.js`
+- Journal at `journal/YYYY-MM.md` - decisions captured as they happen
+- No context.md file - memory replaces it