code-ai-installer 2.5.0 → 4.0.0

package/domains/content/locales/en/.agents/skills/email-engagement-tiers/SKILL.md

@@ -1,389 +1,389 @@
----
-name: email-engagement-tiers
-description: Segregating the email base by engagement tiers — strategy, content tweaking, frequency, win-back, list hygiene
----
-# Email Engagement Tiers — Segmentation by Activity
-
-## When to use
-- While **planning an email strategy** — delineating tiers prior to launching campaigns.
-- While **creating email content** — tailoring copy, tone, CTA, and urgency to a specific tier.
-- When **metrics crater** — open rates / CTR dive → segmentation requires an overhaul.
-- While **purging the list (hygiene)** — determining whom to reactivate and whom to cull.
-- While **planning email sequences** — deploying varied series based on tier.
-
-## Input
-
-| Field | Required | Description |
-|------|:-----------:|----------|
-| ESP data | ✅ | Open rate, CTR, date of last open/click — per subscriber or segment |
-| List size | ✅ | Total sum of subscribers |
-| Dispatch frequency | ✅ | Letters/week currently distributed |
-| Business model | ✅ | B2B / B2C / SaaS / E-commerce — dictates tier thresholds |
-| Current segmentation| ⬚ | If extant — what logic is currently applied |
-| Email channel goals | ⬚ | Retention / conversion / nurturing / awareness |
-| ESP (platform) | ⬚ | Mailchimp / Brevo / ConvertKit / HubSpot / custom — impacts segmentation capabilities |
-
-> If activity data is absent (no analytics) — this skill is **inapplicable**. Gather at least 60 days of data first.
-
-## Defining the Tiers
-
-### Standard Model (5 Tiers)
-
-| Tier | Designation | Definition | List Share (typical) |
-|-----|----------|-------------|:--------------------:|
-| **🟢 A — VIP / Champions** | Hyper-active | Opened **AND clicked** within the last **30 days**. Regular interaction | 10-20% |
-| **🔵 B — Engaged** | Active | Opened **at least 1 time** within the last **60 days** | 20-30% |
-| **🟡 C — Passive** | Passive | Opened **at least 1 time** within the last **61-120 days** | 15-25% |
-| **🟠 D — At Risk** | At Risk | **Zero opens** for **120-180 days** | 10-20% |
-| **🔴 E — Dormant / Dead**| Unreachable | **Zero opens** for **> 180 days** | 10-30% |
-
-### Threshold Adaptation by Business Model
-
-| Business Model | Tier A | Tier B | Tier C | Tier D | Tier E |
-|---------------|-------|-------|-------|-------|-------|
-| **SaaS (high velocity)** | 14 days, open+click| 30 days, open | 31-90 days | 91-150 days | > 150 days |
-| **E-commerce** | 30 d, open+click+buy | 60 days, open+click| 61-120 days, open| 121-180 days | > 180 days |
-| **B2B (low velocity)** | 30 days, open+click| 90 days, open | 91-180 days | 181-270 days | > 270 days |
-| **Newsletter / Media** | 14 days, open | 45 days, open | 46-90 days | 91-150 days | > 150 days |
-
-> Thresholds bend to the business. If emailing 1/month — windows are broader. If 3/week — windows constrict.
-
-### Additional Signals (Modifiers)
-
-| Signal | Upgrades Tier | Downgrades Tier |
-|--------|:------------:|:------------:|
-| Clicked a CTA | ✅ +1 tier | — |
-| Purchased via email | ✅ +1 tier (up to A) | — |
-| Replied to email | ✅ → instantly A | — |
-| Forwarded / shared | ✅ → instantly A | — |
-| Phantoms an unsub | — | ⚠️ -1 tier |
-| Spam complaint | — | 🔴 → instantly E + purge |
-| Soft bounce | — | ⚠️ after 3 soft bounces → E |
-| Hard bounce | — | 🔴 → purge from list |
-
-## Strategy per Tier
-
-### 🟢 Tier A — VIP / Champions
-
-| Aspect | Strategy |
-|--------|----------|
-| **Goal** | Retain, scale LTV, convert into brand advocates |
-| **Frequency** | Maximum allowable (3-5/week for SaaS, 2-3/week for e-com) |
-| **Content** | Exclusives: early access, VIP offers, behind-the-scenes, gated content |
-| **Tone** | Intimate, warm, "we appreciate you" |
-| **CTA** | Direct, conversionary: buy, upgrade, recommend |
-| **Urgency** | Low — they are already loyal. Artificial urgency = devaluation |
-| **Personalization**| Maximum: name, purchase history, bespoke recommendations |
-| **Subject line** | Personal, zero clickbait: "[Name], your exclusive", "For you — before anybody else" |
-
-**Core tier A metrics:**
-- Open Rate: > 50%
-- CTR: > 10%
-- Unsubscribe: < 0.05%
-
-### 🔵 Tier B — Engaged
-
-| Aspect | Strategy |
-|--------|----------|
-| **Goal** | Elevate to Tier A (accelerate interaction frequency and depth) |
-| **Frequency** | Medium (2-3/week for SaaS, 1-2/week for e-com) |
-| **Content** | High-utility: how-tos, case studies, toolkits, digests |
-| **Tone** | Friendly-yet-expert |
-| **CTA** | Engaging: learn more, try it, download |
-| **Urgency** | Moderate — "this week only" is permitted |
-| **Personalization**| Medium: name, topical preferences |
-| **Subject line** | Value-driven: "5 ways to...", "How we scaled...", number + result |
-
-**Core metrics:**
-- Open Rate: 30-50%
-- CTR: 3-10%
-- Goal: convert to A via click + supplemental action
-
-### 🟡 Tier C — Passive
-
-| Aspect | Strategy |
-|--------|----------|
-| **Goal** | Reactivate: re-spark interest, remind them of the value proposition |
-| **Frequency** | Reduced (1/week for SaaS, 1/2 weeks for e-com). **Do not spam** — it triggers an exodus |
-| **Content** | The best of the best: top-performing content vetted by Tier A/B |
-| **Tone** | "We're still here, bearing gifts" — absolutely frictionless |
-| **CTA** | Soft: "See what's new", "We prepared this for you" |
-| **Urgency** | Minimal — pressure obliterates passive readers |
-| **Personalization**| High — prove we remember: "Since your last purchase, we've bolted on..." |
-| **Subject line** | Re-engagement: "We miss you", "What's changed since [date]", "Just for you" |
-
-**Core metrics:**
-- Open Rate: 15-30%
-- Goal: return to B within 30 days
-- Radio silence for 30 days → downgrade to D
-
-### 🟠 Tier D — At Risk
-
-| Aspect | Strategy |
-|--------|----------|
-| **Goal** | The final stand (reactivation attempt) before dropping them into E |
-| **Frequency** | Minimal (1-2 emails a month). Win-back series deployment |
-| **Content** | A 3-to-4 email Win-back saga (see protocol below) |
-| **Tone** | Blunt, honest: "We noticed you're not reading. Here's what changed." |
-| **CTA** | Clean binary: "I want to stay" / "Unsubscribe me" |
-| **Urgency** | Encouraged: "If you don't answer — we stop writing in [N] days" |
-| **Personalization**| Maximum — the final chance to prove tangible value |
-| **Subject line** | Direct: "Should we keep going?", "Last chance: your exclusive", "We're packing up" |
-
-**Win-back series (Tier D):**
-
-| # | Day | Theme | Approach |
-|---|------|------|--------|
-| 1 | 0 | "We miss you" | Remind of value: what awesome stuff they missed |
-| 2 | 5 | "What's new" | Highlight 3-5 top updates/posts since they vanished |
-| 3 | 12 | "Exclusive for you" | Incentive: discount, bonus, freebie — strictly for returning |
-| 4 | 20 | "The final email" | Direct question: "Staying?" + link "Yes" / "No, unsubscribe" |
-
-**Core metrics:**
-- Win-back open rate: 5-15%
-- Win-back conversion (D→B): 3-8%
-- If unopened post-sequence → plummet to E
-
-### 🔴 Tier E — Dormant / Dead
-
-| Aspect | Strategy |
-|--------|----------|
-| **Goal** | List hygiene: sunset → purge |
-| **Frequency** | **0 emails** (halt all broadcasts) |
-| **Content** | A singular "sunset email", followed by a void |
-| **Action** | Sunset policy → scrub from the active list |
-
-**Sunset Email (one, the last):**
-> Subject: "We're saying goodbye (unless you object)"
-> Body: "We noticed you haven't read our emails in a while. We respect your time and will cease sending them. If you want to stay in the loop — click [button]. If not — do nothing."
-> CTA: "I'm staying!" (re-confirm opt-in)
-
-**Post-sunset:**
-> Clicked "Staying" → Tier C (passive) → re-engagement
-> Complete silence for 14 days → **purged from the database**
-
-### Why purge Tier E?
-
-| Reason | Impact |
-|---------|---------|
-| **Deliverability**| Dead addresses → ISPs tag you as spam → inbox placement collapses for EVERYONE |
-| **Open Rate** | Tier E anchors the average OR → ESP algorithms permanently throttle your reach |
-| **Cost** | ESPs bill based on list size. Dead addresses = burning cash |
-| **Spam traps** | Abandoned email accounts inevitably morph into ISP-run spam traps |
-
----
-
-## Protocol
-
-### Step 1 — Audit the current baseline
-1. Extract data from ESP: open rate, last open date, last click date — granular to the subscriber or segment.
-2. Filter subscribers into the 5 tiers (standard model or adapted).
-3. Document the **dimension of each tier** (absolute numbers & %).
-4. If Tier E > 30% of the list — this is a 🔴 severe hygiene anomaly.
-
-### Step 2 — Threshold adaptation
-1. Lock in the business model (SaaS / e-com / B2B / media).
-2. Tweak the thresholds based on the table.
-3. If supplementary signals exist (purchases, replies) — account for them.
-4. Ratify thresholds with the user.
-
-### Step 3 — Tier-based strategy
-For every assigned tier, decree:
-1. **Goal** — what are we chasing.
-2. **Frequency** — dispatch volume.
-3. **Content** — packet payload (type, depth, exclusivity).
-4. **Tone & CTA** — vernacular and call-to-action aggression.
-5. **Subject line strategy** — operative formulas.
-6. **Personalization** — depth and referenced data.
-
-### Step 4 — Win-back sequence (Tier D)
-1. Architect a 3-4 letter sequence.
-2. Blueprint the intervals.
-3. Ascertain the incentive (discount / bonus / high-tier content).
-4. Dictate the exit condition: opened → Tier B/C, unopened → Tier E.
-
-### Step 5 — Sunset Policy (Tier E)
-1. Script the sunset email.
-2. Decree the waiting horizon (14 days).
-3. Dictate the action mechanism: re-confirm → C, silence → cull.
-
-### Step 6 — Rhythm of review
-1. **Weekly:** audit metrics per tier (automate within the ESP).
-2. **Monthly:** shuffle subscribers between tiers (automated scripts or manual).
-3. **Quarterly:** audit tier thresholds, execute Tier E culls, dissect win-back conversion rates.
-
----
-
-## Content Adaptation by Tier (For Copywriter)
-
-### How the copy transforms
-
-| Element | 🟢 Tier A | 🔵 Tier B | 🟡 Tier C | 🟠 Tier D |
-|---------|----------|----------|----------|----------|
-| **Subject line** | Intimate, exclusive | Value-driven, numbers | Re-engagement, "we're here" | Direct, urgency |
-| **Hook** | "For you, first" | "Here's what works" | "Long time no see" | "We're shutting down" |
-| **Tone** | Warm, insider | Expert, friendly | Frictionless, soft | Blunt, honest |
-| **CTA** | Buy, upgrade, refer | Discover, try, download | See what's new | Stay / Unsubscribe |
-| **Urgency** | None (unnecessary)| Moderate | Minimal | Allowable |
-| **Length** | Arbitrary (they digest it)| Medium | Curt (avoid overload) | Minimal (1 primary CTA) |
-| **Personalization**| Utmost: name + history + recs| Medium: name + prefs | High: "since you last..." | Utmost: the final Hail Mary |
-| **Content** | VIP, early access | Utility: how-tos, cases | The absolute best (proven)| Win-back saga |
-
-### Case Study: One offer → 4 variants
-
-**Offer:** The new "Email Marketing 2026" guide
-
-**🟢 Tier A:**
-> Subject: "[Name], your exclusive passport to the guide"
-> Body: "As a VIP, you're grabbing this 48 hours before anyone else. Inside: 15 strategies..."
-> CTA: "Download before everyone else"
-
-**🔵 Tier B:**
-> Subject: "15 email frameworks operating in 2026"
-> Body: "We collapsed 500+ campaigns into a single guide. Here are 3 insights that shocked us..."
-> CTA: "Download for free"
-
-**🟡 Tier C:**
-> Subject: "We built something specifically for you"
-> Body: "Hey [Name]! Since your last visit, we launched 12 articles. But the real meat is in this guide..."
-> CTA: "See what's inside"
-
-**🟠 Tier D:**
-> Subject: "[Name], we're about to stop writing. But first — a parting gift"
-> Body: "We noticed we haven't connected lately. Before we say goodbye, we wanted to leave you our premier guide..."
-> CTA: "Download & Stay" / "Unsubscribe"
-
----
-
-## Validation (Quality Gate)
-
-Segmentation is certified if:
-
-- [ ] Tiers are codified (5 echelons mapped to concrete thresholds)
-- [ ] Thresholds reflect the inherent business model
-- [ ] Mass of each tier is chronicled (absolute numbers and %)
-- [ ] Tier strategies mapped: goal, frequency, content, tone, CTA
-- [ ] Win-back sequence scripted for Tier D (3-4 deployments)
-- [ ] Sunset policy solidified for Tier E
-- [ ] Tier-specific metrics locked with target benchmarks
-- [ ] Regular review cadences scheduled (weekly / monthly / quarterly)
-- [ ] Handshake approval acquired from the user
-
-## Handoff
-
-| Consumer | How it's used |
-|-------------|---------------|
-| `$email-copywriting` | **Primary:** calibrates text, tone, and CTA contingent on tier |
-| `$content-calendar` | Marks email blasts with their respective targeted tier |
-| `$content-brief` | "Tier" cemented as a mandatory variable in the email brief |
-| `$platform-strategy` | Cross-references email segmentation within the macro-channel view |
-| `$cta-optimization` | Aggressiveness of generated CTAs scales relative to the tier |
-| `$audience-analysis` | Tiers act as an overlay (behavioral) onto demographic personas |
-
-## Integration with other skills
-
-| Skill | Interaction |
-|------|----------------|
-| `$email-copywriting` | **Consumer:** tiers dictate email archetype, tone, CTA, and frequency |
-| `$audience-analysis` | **Complement:** personas = *who* (demo+JTBD), tiers = *how they act* (activity) |
-| `$platform-strategy` | **Source:** email operationalized as a channel → tiers act as the core schematic |
-| `$content-calendar` | **Consumer:** divergent payloads sent to divergent tiers mapped on one board |
-| `$content-brief` | **Consumer:** tier tagged in brief → Copywriter morphs the draft accordingly |
-| `$cta-optimization` | **Consumer:** CTA lethality modulated by the target tier |
-
-## Anti-patterns
-
-| Error | Why it's bad | How to do it right |
-|--------|-------------|---------------|
-| Static broadcasts | Tier A receives identical slop to Tier D → abysmal ROI | Dynamic content mutated by tier |
-| Spamming Tier C/D | Accelerates unsubscribes and spam complaints | Strangle the frequency, spike the value |
-| Hoarding Tier E | Drags global deliverability into the abyss for the whole roster | Sunset → massacre after 14 days |
-| Urgency for Tier A| VIPs don't need a gun to their head; it cheapens the brand | Exclusivity > urgency for elite segments |
-| Monotone voice | "We miss you" sent to Tier A = psychotic | Tone-shifts: warm (A), soft (C), blunt (D) |
-| Carbon-copy thresholds| SaaS speed ≠ B2B speed | Bend thresholds to the business model's reality |
-| Win-back devoid of incentive| "Come back" with zero rationale — utterly impotent | Incentive: discount, bonus, locked content |
-| Zero recalibration| Subscribers migrate between tiers autonomously | Monthly forced reallocation sweeps |
-| Hard bounce = keep sending | Decimates sender rep | Hard bounce = instantaneous execution (removal) |
-
-## Output Template
-
-```
-### Email Engagement Tiers — [Brand]
-
-**Business Model:** [SaaS / E-commerce / B2B / Media]
-**Database Size:** [N subscribers]
-**Current dispatch rate:** [N emails/week]
-**Audit Date:** [YYYY-MM-DD]
-
----
-
-#### Tier Distribution
-
-| Tier | Designation | Threshold | Count | Base % | Core Objective |
-|-----|----------|-------|:----------:|:------:|------|
-| 🟢 A | VIP | Open+Click in [N]d | [N] | [%] | Retain, scale LTV |
-| 🔵 B | Engaged | Open in [N]d | [N] | [%] | Shift to A |
-| 🟡 C | Passive | Open in [N-M]d | [N] | [%] | Reactivate |
-| 🟠 D | At Risk | 0 opens in [N-M]d | [N] | [%] | Win-back sequence |
-| 🔴 E | Dormant | 0 opens > [M]d | [N] | [%] | Sunset → purge |
-
-**Database Health:** [✅ E < 20% / ⚠️ E = 20-30% / 🔴 E > 30%]
-
----
-
-#### Tier Strategy
-
-| Tier | Frequency | Content focus | Tone | Target CTA | Subject line logic |
-|-----|---------|---------|-----|-----|-------------|
-| 🟢 A | [N/wk] | [type] | [tone] | [CTA] | [formula] |
-| 🔵 B | [N/wk] | [type] | [tone] | [CTA] | [formula] |
-| 🟡 C | [N/wk] | [type] | [tone] | [CTA] | [formula] |
-| 🟠 D | Win-back| [type] | [tone] | [CTA] | [formula] |
-| 🔴 E | Sunset | [type] | [tone] | [CTA] | [formula] |
-
----
-
-#### Win-back Sequence (Tier D)
-
-| # | Day | Subject | Approach | CTA |
-|---|------|---------|--------|-----|
-| 1 | 0 | [subject] | [approach] | [CTA] |
-| 2 | [N] | [subject] | [approach] | [CTA] |
-| 3 | [N] | [subject] | [approach] | [CTA] |
-| 4 | [N] | [subject] | [approach] | [CTA] |
-
-**Exit:** Opens → tier [B/C]. Blank stares post-sequence → tier E.
-
----
-
-#### Sunset Policy (Tier E)
-
-- **Sunset email:** [subject + micro-description]
-- **Holding pattern:** [N] days
-- **Re-confirm morphs to:** Tier [C]
-- **Absolute silence morphs to:** Purged from database
-
----
-
-#### Target Metrics by Tier
-
-| Tier | Open Rate | CTR | Unsubscribe | Transition Goal |
-|-----|:---------:|:---:|:-----------:|--------------|
-| 🟢 A | > [N]% | > [N]% | < [N]% | Solidify retention |
-| 🔵 B | [N-M]% | [N-M]% | < [N]% | → A |
-| 🟡 C | [N-M]% | — | < [N]% | → B |
-| 🟠 D | [N-M]% | — | — | → C (win-back) |
-| 🔴 E | — | — | — | Sunset protocol |
-
----
-
-#### Review Cadence
-
-| Period | Tactical action |
-|--------|----------|
-| Weekly | Audit core metrics per tier |
-| Monthly | Rebalance subscriber allocations |
-| Quarterly | Recalibrate thresholds, purge Tier E, review win-back |
-
-**→ Next step:** Enmesh tiers into `$content-calendar` (stratified slots) + `$content-brief` (tier required field) + `$email-copywriting` (tone adjustments)
-```
+---
+name: email-engagement-tiers
+description: Segregating the email base by engagement tiers — strategy, content tweaking, frequency, win-back, list hygiene
+---
+# Email Engagement Tiers — Segmentation by Activity
+
+## When to use
+- While **planning an email strategy** — delineating tiers prior to launching campaigns.
+- While **creating email content** — tailoring copy, tone, CTA, and urgency to a specific tier.
+- When **metrics crater** — open rates / CTR dive → segmentation requires an overhaul.
+- While **purging the list (hygiene)** — determining whom to reactivate and whom to cull.
+- While **planning email sequences** — deploying varied series based on tier.
+
+## Input
+
+| Field | Required | Description |
+|------|:-----------:|----------|
+| ESP data | ✅ | Open rate, CTR, date of last open/click — per subscriber or segment |
+| List size | ✅ | Total sum of subscribers |
+| Dispatch frequency | ✅ | Letters/week currently distributed |
+| Business model | ✅ | B2B / B2C / SaaS / E-commerce — dictates tier thresholds |
+| Current segmentation| ⬚ | If extant — what logic is currently applied |
+| Email channel goals | ⬚ | Retention / conversion / nurturing / awareness |
+| ESP (platform) | ⬚ | Mailchimp / Brevo / ConvertKit / HubSpot / custom — impacts segmentation capabilities |
+
+> If activity data is absent (no analytics) — this skill is **inapplicable**. Gather at least 60 days of data first.
+
+## Defining the Tiers
+
+### Standard Model (5 Tiers)
+
+| Tier | Designation | Definition | List Share (typical) |
+|-----|----------|-------------|:--------------------:|
+| **🟢 A — VIP / Champions** | Hyper-active | Opened **AND clicked** within the last **30 days**. Regular interaction | 10-20% |
+| **🔵 B — Engaged** | Active | Opened **at least 1 time** within the last **60 days** | 20-30% |
+| **🟡 C — Passive** | Passive | Opened **at least 1 time** within the last **61-120 days** | 15-25% |
+| **🟠 D — At Risk** | At Risk | **Zero opens** for **120-180 days** | 10-20% |
+| **🔴 E — Dormant / Dead**| Unreachable | **Zero opens** for **> 180 days** | 10-30% |
+
+### Threshold Adaptation by Business Model
+
+| Business Model | Tier A | Tier B | Tier C | Tier D | Tier E |
+|---------------|-------|-------|-------|-------|-------|
+| **SaaS (high velocity)** | 14 days, open+click| 30 days, open | 31-90 days | 91-150 days | > 150 days |
+| **E-commerce** | 30 d, open+click+buy | 60 days, open+click| 61-120 days, open| 121-180 days | > 180 days |
+| **B2B (low velocity)** | 30 days, open+click| 90 days, open | 91-180 days | 181-270 days | > 270 days |
+| **Newsletter / Media** | 14 days, open | 45 days, open | 46-90 days | 91-150 days | > 150 days |
+
+> Thresholds bend to the business. If emailing 1/month — windows are broader. If 3/week — windows constrict.
+
+### Additional Signals (Modifiers)
+
+| Signal | Upgrades Tier | Downgrades Tier |
+|--------|:------------:|:------------:|
+| Clicked a CTA | ✅ +1 tier | — |
+| Purchased via email | ✅ +1 tier (up to A) | — |
+| Replied to email | ✅ → instantly A | — |
+| Forwarded / shared | ✅ → instantly A | — |
+| Phantoms an unsub | — | ⚠️ -1 tier |
+| Spam complaint | — | 🔴 → instantly E + purge |
+| Soft bounce | — | ⚠️ after 3 soft bounces → E |
+| Hard bounce | — | 🔴 → purge from list |
+
+## Strategy per Tier
+
+### 🟢 Tier A — VIP / Champions
+
+| Aspect | Strategy |
+|--------|----------|
+| **Goal** | Retain, scale LTV, convert into brand advocates |
+| **Frequency** | Maximum allowable (3-5/week for SaaS, 2-3/week for e-com) |
+| **Content** | Exclusives: early access, VIP offers, behind-the-scenes, gated content |
+| **Tone** | Intimate, warm, "we appreciate you" |
+| **CTA** | Direct, conversionary: buy, upgrade, recommend |
+| **Urgency** | Low — they are already loyal. Artificial urgency = devaluation |
+| **Personalization**| Maximum: name, purchase history, bespoke recommendations |
+| **Subject line** | Personal, zero clickbait: "[Name], your exclusive", "For you — before anybody else" |
+
+**Core tier A metrics:**
+- Open Rate: > 50%
+- CTR: > 10%
+- Unsubscribe: < 0.05%
+
+### 🔵 Tier B — Engaged
+
+| Aspect | Strategy |
+|--------|----------|
+| **Goal** | Elevate to Tier A (accelerate interaction frequency and depth) |
+| **Frequency** | Medium (2-3/week for SaaS, 1-2/week for e-com) |
+| **Content** | High-utility: how-tos, case studies, toolkits, digests |
+| **Tone** | Friendly-yet-expert |
+| **CTA** | Engaging: learn more, try it, download |
+| **Urgency** | Moderate — "this week only" is permitted |
+| **Personalization**| Medium: name, topical preferences |
+| **Subject line** | Value-driven: "5 ways to...", "How we scaled...", number + result |
+
+**Core metrics:**
+- Open Rate: 30-50%
+- CTR: 3-10%
+- Goal: convert to A via click + supplemental action
+
+### 🟡 Tier C — Passive
+
+| Aspect | Strategy |
+|--------|----------|
+| **Goal** | Reactivate: re-spark interest, remind them of the value proposition |
+| **Frequency** | Reduced (1/week for SaaS, 1/2 weeks for e-com). **Do not spam** — it triggers an exodus |
+| **Content** | The best of the best: top-performing content vetted by Tier A/B |
+| **Tone** | "We're still here, bearing gifts" — absolutely frictionless |
+| **CTA** | Soft: "See what's new", "We prepared this for you" |
+| **Urgency** | Minimal — pressure obliterates passive readers |
+| **Personalization**| High — prove we remember: "Since your last purchase, we've bolted on..." |
+| **Subject line** | Re-engagement: "We miss you", "What's changed since [date]", "Just for you" |
+
+**Core metrics:**
+- Open Rate: 15-30%
+- Goal: return to B within 30 days
+- Radio silence for 30 days → downgrade to D
+
+### 🟠 Tier D — At Risk
+
+| Aspect | Strategy |
+|--------|----------|
+| **Goal** | The final stand (reactivation attempt) before dropping them into E |
+| **Frequency** | Minimal (1-2 emails a month). Win-back series deployment |
+| **Content** | A 3-to-4 email Win-back saga (see protocol below) |
+| **Tone** | Blunt, honest: "We noticed you're not reading. Here's what changed." |
+| **CTA** | Clean binary: "I want to stay" / "Unsubscribe me" |
+| **Urgency** | Encouraged: "If you don't answer — we stop writing in [N] days" |
+| **Personalization**| Maximum — the final chance to prove tangible value |
+| **Subject line** | Direct: "Should we keep going?", "Last chance: your exclusive", "We're packing up" |
+
+**Win-back series (Tier D):**
+
+| # | Day | Theme | Approach |
+|---|------|------|--------|
+| 1 | 0 | "We miss you" | Remind of value: what awesome stuff they missed |
+| 2 | 5 | "What's new" | Highlight 3-5 top updates/posts since they vanished |
+| 3 | 12 | "Exclusive for you" | Incentive: discount, bonus, freebie — strictly for returning |
+| 4 | 20 | "The final email" | Direct question: "Staying?" + link "Yes" / "No, unsubscribe" |
+
+**Core metrics:**
+- Win-back open rate: 5-15%
+- Win-back conversion (D→B): 3-8%
+- If unopened post-sequence → plummet to E
+
+### 🔴 Tier E — Dormant / Dead
+
+| Aspect | Strategy |
+|--------|----------|
+| **Goal** | List hygiene: sunset → purge |
+| **Frequency** | **0 emails** (halt all broadcasts) |
+| **Content** | A singular "sunset email", followed by a void |
+| **Action** | Sunset policy → scrub from the active list |
+
+**Sunset Email (one, the last):**
+> Subject: "We're saying goodbye (unless you object)"
+> Body: "We noticed you haven't read our emails in a while. We respect your time and will cease sending them. If you want to stay in the loop — click [button]. If not — do nothing."
+> CTA: "I'm staying!" (re-confirm opt-in)
+
+**Post-sunset:**
+> Clicked "Staying" → Tier C (passive) → re-engagement
+> Complete silence for 14 days → **purged from the database**
+
+### Why purge Tier E?
+
+| Reason | Impact |
+|---------|---------|
+| **Deliverability**| Dead addresses → ISPs tag you as spam → inbox placement collapses for EVERYONE |
+| **Open Rate** | Tier E anchors the average OR → ESP algorithms permanently throttle your reach |
+| **Cost** | ESPs bill based on list size. Dead addresses = burning cash |
+| **Spam traps** | Abandoned email accounts inevitably morph into ISP-run spam traps |
+
+---
+
+## Protocol
+
+### Step 1 — Audit the current baseline
+1. Extract data from ESP: open rate, last open date, last click date — granular to the subscriber or segment.
+2. Filter subscribers into the 5 tiers (standard model or adapted).
+3. Document the **dimension of each tier** (absolute numbers & %).
+4. If Tier E > 30% of the list — this is a 🔴 severe hygiene anomaly.
+
+### Step 2 — Threshold adaptation
+1. Lock in the business model (SaaS / e-com / B2B / media).
+2. Tweak the thresholds based on the table.
+3. If supplementary signals exist (purchases, replies) — account for them.
+4. Ratify thresholds with the user.
+
+### Step 3 — Tier-based strategy
+For every assigned tier, decree:
+1. **Goal** — what are we chasing.
+2. **Frequency** — dispatch volume.
+3. **Content** — packet payload (type, depth, exclusivity).
+4. **Tone & CTA** — vernacular and call-to-action aggression.
+5. **Subject line strategy** — operative formulas.
+6. **Personalization** — depth and referenced data.
+
+### Step 4 — Win-back sequence (Tier D)
+1. Architect a 3-4 letter sequence.
+2. Blueprint the intervals.
+3. Ascertain the incentive (discount / bonus / high-tier content).
+4. Dictate the exit condition: opened → Tier B/C, unopened → Tier E.
+
+### Step 5 — Sunset Policy (Tier E)
+1. Script the sunset email.
+2. Decree the waiting horizon (14 days).
+3. Dictate the action mechanism: re-confirm → C, silence → cull.
+
+### Step 6 — Rhythm of review
+1. **Weekly:** audit metrics per tier (automate within the ESP).
+2. **Monthly:** shuffle subscribers between tiers (automated scripts or manual).
+3. **Quarterly:** audit tier thresholds, execute Tier E culls, dissect win-back conversion rates.
+
+---
+
+## Content Adaptation by Tier (For Copywriter)
+
+### How the copy transforms
+
+| Element | 🟢 Tier A | 🔵 Tier B | 🟡 Tier C | 🟠 Tier D |
+|---------|----------|----------|----------|----------|
+| **Subject line** | Intimate, exclusive | Value-driven, numbers | Re-engagement, "we're here" | Direct, urgency |
+| **Hook** | "For you, first" | "Here's what works" | "Long time no see" | "We're shutting down" |
+| **Tone** | Warm, insider | Expert, friendly | Frictionless, soft | Blunt, honest |
+| **CTA** | Buy, upgrade, refer | Discover, try, download | See what's new | Stay / Unsubscribe |
+| **Urgency** | None (unnecessary)| Moderate | Minimal | Allowable |
+| **Length** | Arbitrary (they digest it)| Medium | Curt (avoid overload) | Minimal (1 primary CTA) |
+| **Personalization**| Utmost: name + history + recs| Medium: name + prefs | High: "since you last..." | Utmost: the final Hail Mary |
+| **Content** | VIP, early access | Utility: how-tos, cases | The absolute best (proven)| Win-back saga |
+
+### Case Study: One offer → 4 variants
+
+**Offer:** The new "Email Marketing 2026" guide
+
+**🟢 Tier A:**
+> Subject: "[Name], your exclusive passport to the guide"
+> Body: "As a VIP, you're grabbing this 48 hours before anyone else. Inside: 15 strategies..."
+> CTA: "Download before everyone else"
+
+**🔵 Tier B:**
+> Subject: "15 email frameworks operating in 2026"
+> Body: "We collapsed 500+ campaigns into a single guide. Here are 3 insights that shocked us..."
+> CTA: "Download for free"
+
+**🟡 Tier C:**
+> Subject: "We built something specifically for you"
+> Body: "Hey [Name]! Since your last visit, we launched 12 articles. But the real meat is in this guide..."
+> CTA: "See what's inside"
+
+**🟠 Tier D:**
+> Subject: "[Name], we're about to stop writing. But first — a parting gift"
+> Body: "We noticed we haven't connected lately. Before we say goodbye, we wanted to leave you our premier guide..."
+> CTA: "Download & Stay" / "Unsubscribe"
+
+---
+
+## Validation (Quality Gate)
+
+Segmentation is certified if:
+
+- [ ] Tiers are codified (5 echelons mapped to concrete thresholds)
+- [ ] Thresholds reflect the inherent business model
+- [ ] Mass of each tier is chronicled (absolute numbers and %)
+- [ ] Tier strategies mapped: goal, frequency, content, tone, CTA
+- [ ] Win-back sequence scripted for Tier D (3-4 deployments)
+- [ ] Sunset policy solidified for Tier E
+- [ ] Tier-specific metrics locked with target benchmarks
+- [ ] Regular review cadences scheduled (weekly / monthly / quarterly)
+- [ ] Handshake approval acquired from the user
+
+## Handoff
+
+| Consumer | How it's used |
+|-------------|---------------|
+| `$email-copywriting` | **Primary:** calibrates text, tone, and CTA contingent on tier |
+| `$content-calendar` | Marks email blasts with their respective targeted tier |
+| `$content-brief` | "Tier" cemented as a mandatory variable in the email brief |
+| `$platform-strategy` | Cross-references email segmentation within the macro-channel view |
+| `$cta-optimization` | Aggressiveness of generated CTAs scales relative to the tier |
+| `$audience-analysis` | Tiers act as an overlay (behavioral) onto demographic personas |
+
+## Integration with other skills
+
+| Skill | Interaction |
+|------|----------------|
+| `$email-copywriting` | **Consumer:** tiers dictate email archetype, tone, CTA, and frequency |
+| `$audience-analysis` | **Complement:** personas = *who* (demo+JTBD), tiers = *how they act* (activity) |
+| `$platform-strategy` | **Source:** email operationalized as a channel → tiers act as the core schematic |
+| `$content-calendar` | **Consumer:** divergent payloads sent to divergent tiers mapped on one board |
+| `$content-brief` | **Consumer:** tier tagged in brief → Copywriter morphs the draft accordingly |
+| `$cta-optimization` | **Consumer:** CTA lethality modulated by the target tier |
+
+## Anti-patterns
+
+| Error | Why it's bad | How to do it right |
+|--------|-------------|---------------|
+| Static broadcasts | Tier A receives identical slop to Tier D → abysmal ROI | Dynamic content mutated by tier |
+| Spamming Tier C/D | Accelerates unsubscribes and spam complaints | Strangle the frequency, spike the value |
+| Hoarding Tier E | Drags global deliverability into the abyss for the whole roster | Sunset → massacre after 14 days |
+| Urgency for Tier A| VIPs don't need a gun to their head; it cheapens the brand | Exclusivity > urgency for elite segments |
+| Monotone voice | "We miss you" sent to Tier A = psychotic | Tone-shifts: warm (A), soft (C), blunt (D) |
+| Carbon-copy thresholds| SaaS speed ≠ B2B speed | Bend thresholds to the business model's reality |
+| Win-back devoid of incentive| "Come back" with zero rationale — utterly impotent | Incentive: discount, bonus, locked content |
+| Zero recalibration| Subscribers migrate between tiers autonomously | Monthly forced reallocation sweeps |
+| Hard bounce = keep sending | Decimates sender rep | Hard bounce = instantaneous execution (removal) |
+
+## Output Template
+
+```
+### Email Engagement Tiers — [Brand]
+
+**Business Model:** [SaaS / E-commerce / B2B / Media]
+**Database Size:** [N subscribers]
+**Current dispatch rate:** [N emails/week]
+**Audit Date:** [YYYY-MM-DD]
+
+---
+
+#### Tier Distribution
+
+| Tier | Designation | Threshold | Count | Base % | Core Objective |
+|-----|----------|-------|:----------:|:------:|------|
+| 🟢 A | VIP | Open+Click in [N]d | [N] | [%] | Retain, scale LTV |
+| 🔵 B | Engaged | Open in [N]d | [N] | [%] | Shift to A |
+| 🟡 C | Passive | Open in [N-M]d | [N] | [%] | Reactivate |
+| 🟠 D | At Risk | 0 opens in [N-M]d | [N] | [%] | Win-back sequence |
+| 🔴 E | Dormant | 0 opens > [M]d | [N] | [%] | Sunset → purge |
+
+**Database Health:** [✅ E < 20% / ⚠️ E = 20-30% / 🔴 E > 30%]
+
+---
+
+#### Tier Strategy
+
+| Tier | Frequency | Content focus | Tone | Target CTA | Subject line logic |
+|-----|---------|---------|-----|-----|-------------|
+| 🟢 A | [N/wk] | [type] | [tone] | [CTA] | [formula] |
+| 🔵 B | [N/wk] | [type] | [tone] | [CTA] | [formula] |
+| 🟡 C | [N/wk] | [type] | [tone] | [CTA] | [formula] |
+| 🟠 D | Win-back| [type] | [tone] | [CTA] | [formula] |
+| 🔴 E | Sunset | [type] | [tone] | [CTA] | [formula] |
+
+---
+
+#### Win-back Sequence (Tier D)
+
+| # | Day | Subject | Approach | CTA |
+|---|------|---------|--------|-----|
+| 1 | 0 | [subject] | [approach] | [CTA] |
+| 2 | [N] | [subject] | [approach] | [CTA] |
+| 3 | [N] | [subject] | [approach] | [CTA] |
+| 4 | [N] | [subject] | [approach] | [CTA] |
+
+**Exit:** Opens → tier [B/C]. Blank stares post-sequence → tier E.
+
+---
+
+#### Sunset Policy (Tier E)
+
+- **Sunset email:** [subject + micro-description]
+- **Holding pattern:** [N] days
+- **Re-confirm morphs to:** Tier [C]
+- **Absolute silence morphs to:** Purged from database
+
+---
+
+#### Target Metrics by Tier
+
+| Tier | Open Rate | CTR | Unsubscribe | Transition Goal |
+|-----|:---------:|:---:|:-----------:|--------------|
+| 🟢 A | > [N]% | > [N]% | < [N]% | Solidify retention |
+| 🔵 B | [N-M]% | [N-M]% | < [N]% | → A |
+| 🟡 C | [N-M]% | — | < [N]% | → B |
+| 🟠 D | [N-M]% | — | — | → C (win-back) |
+| 🔴 E | — | — | — | Sunset protocol |
+
+---
+
+#### Review Cadence
+
+| Period | Tactical action |
+|--------|----------|
+| Weekly | Audit core metrics per tier |
+| Monthly | Rebalance subscriber allocations |
+| Quarterly | Recalibrate thresholds, purge Tier E, review win-back |
+
+**→ Next step:** Enmesh tiers into `$content-calendar` (stratified slots) + `$content-brief` (tier required field) + `$email-copywriting` (tone adjustments)
+```