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package/skills/to-html/designs/zapier.DESIGN.md

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+---
+id: zapier
+name: Zapier
+country: US
+category: productivity
+homepage: "https://zapier.com"
+primary_color: "#ff4f00"
+logo:
+  type: simpleicons
+  slug: zapier
+verified: "2026-05-15"
+omd: "0.1"
+ds:
+  name: Zapier Brand
+  url: "https://brand.zapier.com"
+  type: brand
+  description: Zapier's official brand guidelines 1.0.
+  og_image: "https://firebasestorage.googleapis.com/v0/b/standards-site-beta.appspot.com/o/documents%2F279072ea39f%2F8fc2c38ae5f%2Fmeta%2Fthumbnail_1_2.jpg?alt=media&token=0d0ea63f-6a32-4e46-b516-9db3c6c6ffe4"
+---
+
+# Design System Inspiration of Zapier
+
+## 1. Visual Theme & Atmosphere
+
+Zapier's website radiates warm, approachable professionalism. It rejects the cold monochrome minimalism of developer tools in favor of a cream-tinted canvas (`#fffefb`) that feels like unbleached paper -- the digital equivalent of a well-organized notebook. The near-black (`#201515`) text has a faint reddish-brown warmth, creating an atmosphere more human than mechanical. This is automation designed to feel effortless, not technical.
+
+The typographic system is a deliberate interplay of two distinct personalities. **Degular Display** -- a geometric, wide-set display face -- handles hero-scale headlines at 56-80px with medium weight (500) and extraordinarily tight line-heights (0.90), creating headlines that compress vertically like stacked blocks. **Inter** serves as the workhorse for everything else, from section headings to body text and navigation, with fallbacks to Helvetica and Arial. **GT Alpina**, an elegant thin-weight serif with aggressive negative letter-spacing (-1.6px to -1.92px), makes occasional appearances for softer editorial moments. This three-font system gives Zapier the ability to shift register -- from bold and punchy (Degular) to clean and functional (Inter) to refined and literary (GT Alpina).
+
+The brand's signature orange (`#ff4f00`) is unmistakable -- a vivid, saturated red-orange that sits precisely between traffic-cone urgency and sunset warmth. It's used sparingly but decisively: primary CTA buttons, active state underlines, and accent borders. Against the warm cream background, this orange creates a color relationship that feels energetic without being aggressive.
+
+**Key Characteristics:**
+- Warm cream canvas (`#fffefb`) instead of pure white -- organic, paper-like warmth
+- Near-black with reddish undertone (`#201515`) -- text that breathes rather than dominates
+- Degular Display for hero headlines at 0.90 line-height -- compressed, impactful, modern
+- Inter as the universal UI font across all functional typography
+- GT Alpina for editorial accents -- thin-weight serif with extreme negative tracking
+- Zapier Orange (`#ff4f00`) as the single accent -- vivid, warm, sparingly applied
+- Warm neutral palette: borders (`#c5c0b1`), muted text (`#939084`), surface tints (`#eceae3`)
+- 8px base spacing system with generous padding on CTAs (20px 24px)
+- Border-forward design: `1px solid` borders in warm grays define structure over shadows
+
+## 2. Color Palette & Roles
+
+### Primary
+- **Zapier Black** (`#201515`): Primary text, headings, dark button backgrounds. A warm near-black with reddish undertones -- never cold.
+- **Cream White** (`#fffefb`): Page background, card surfaces, light button fills. Not pure white; the yellowish warmth is intentional.
+- **Off-White** (`#fffdf9`): Secondary background surface, subtle alternate tint. Nearly indistinguishable from cream white but creates depth.
+
+### Brand Accent
+- **Zapier Orange** (`#ff4f00`): Primary CTA buttons, active underline indicators, accent borders. The signature color -- vivid and warm.
+
+### Neutral Scale
+- **Dark Charcoal** (`#36342e`): Secondary text, footer text, border color for strong dividers. A warm dark gray-brown with 70% opacity variant.
+- **Warm Gray** (`#939084`): Tertiary text, muted labels, timestamp-style content. Mid-range with greenish-warm undertone.
+- **Sand** (`#c5c0b1`): Primary border color, hover state backgrounds, divider lines. The backbone of Zapier's structural elements.
+- **Light Sand** (`#eceae3`): Secondary button backgrounds, light borders, subtle card surfaces.
+- **Mid Warm** (`#b5b2aa`): Alternate border tone, used on specific span elements.
+
+### Interactive
+- **Orange CTA** (`#ff4f00`): Primary action buttons and active tab underlines.
+- **Dark CTA** (`#201515`): Secondary dark buttons with sand hover state.
+- **Light CTA** (`#eceae3`): Tertiary/ghost buttons with sand hover.
+- **Link Default** (`#201515`): Standard link color, matching body text.
+- **Hover Underline**: Links remove `text-decoration: underline` on hover (inverse pattern).
+
+### Overlay & Surface
+- **Semi-transparent Dark** (`rgba(45, 45, 46, 0.5)`): Overlay button variant, backdrop-like elements.
+- **Pill Surface** (`#fffefb`): White pill buttons with sand borders.
+
+### Shadows & Depth
+- **Inset Underline** (`rgb(255, 79, 0) 0px -4px 0px 0px inset`): Active tab indicator -- orange underline using inset box-shadow.
+- **Hover Underline** (`rgb(197, 192, 177) 0px -4px 0px 0px inset`): Inactive tab hover -- sand-colored underline.
+
+## 3. Typography Rules
+
+### Font Families
+- **Display**: `Degular Display` -- wide geometric display face for hero headlines
+- **Primary**: `Inter`, with fallbacks: `Helvetica, Arial`
+- **Editorial**: `GT Alpina` -- thin-weight serif for editorial moments
+- **System**: `Arial` -- fallback for form elements and system UI
+
+### Hierarchy
+
+| Role | Font | Size | Weight | Line Height | Letter Spacing | Notes |
+|------|------|------|--------|-------------|----------------|-------|
+| Display Hero XL | Degular Display | 80px (5.00rem) | 500 | 0.90 (tight) | normal | Maximum impact, compressed block |
+| Display Hero | Degular Display | 56px (3.50rem) | 500 | 0.90-1.10 (tight) | 0-1.12px | Primary hero headlines |
+| Display Hero SM | Degular Display | 40px (2.50rem) | 500 | 0.90 (tight) | normal | Smaller hero variant |
+| Display Button | Degular Display | 24px (1.50rem) | 600 | 1.00 (tight) | 1px | Large CTA button text |
+| Section Heading | Inter | 48px (3.00rem) | 500 | 1.04 (tight) | normal | Major section titles |
+| Editorial Heading | GT Alpina | 48px (3.00rem) | 250 | normal | -1.92px | Thin editorial headlines |
+| Editorial Sub | GT Alpina | 40px (2.50rem) | 300 | 1.08 (tight) | -1.6px | Editorial subheadings |
+| Sub-heading LG | Inter | 36px (2.25rem) | 500 | normal | -1px | Large sub-sections |
+| Sub-heading | Inter | 32px (2.00rem) | 400 | 1.25 (tight) | normal | Standard sub-sections |
+| Sub-heading MD | Inter | 28px (1.75rem) | 500 | normal | normal | Medium sub-headings |
+| Card Title | Inter | 24px (1.50rem) | 600 | normal | -0.48px | Card headings |
+| Body Large | Inter | 20px (1.25rem) | 400-500 | 1.00-1.20 (tight) | -0.2px | Feature descriptions |
+| Body Emphasis | Inter | 18px (1.13rem) | 600 | 1.00 (tight) | normal | Emphasized body text |
+| Body | Inter | 16px (1.00rem) | 400-500 | 1.20-1.25 | -0.16px | Standard reading text |
+| Body Semibold | Inter | 16px (1.00rem) | 600 | 1.16 (tight) | normal | Strong labels |
+| Button | Inter | 16px (1.00rem) | 600 | normal | normal | Standard buttons |
+| Button SM | Inter | 14px (0.88rem) | 600 | normal | normal | Small buttons |
+| Caption | Inter | 14px (0.88rem) | 500 | 1.25-1.43 | normal | Labels, metadata |
+| Caption Upper | Inter | 14px (0.88rem) | 600 | normal | 0.5px | Uppercase section labels |
+| Micro | Inter | 12px (0.75rem) | 600 | 0.90-1.33 | 0.5px | Tiny labels, often uppercase |
+| Micro SM | Inter | 13px (0.81rem) | 500 | 1.00-1.54 | normal | Small metadata text |
+
+### Principles
+- **Three-font system, clear roles**: Degular Display commands attention at hero scale only. Inter handles everything functional. GT Alpina adds editorial warmth sparingly.
+- **Compressed display**: Degular at 0.90 line-height creates vertically compressed headline blocks that feel modern and architectural.
+- **Weight as hierarchy signal**: Inter uses 400 (reading), 500 (navigation/emphasis), 600 (headings/CTAs). Degular uses 500 (display) and 600 (buttons).
+- **Uppercase for labels**: Section labels (like "01 / Colors") and small categorization use `text-transform: uppercase` with 0.5px letter-spacing.
+- **Negative tracking for elegance**: GT Alpina uses -1.6px to -1.92px letter-spacing for its thin-weight editorial headlines.
+
+## 4. Component Stylings
+
+### Buttons
+
+**Primary Orange**
+- Background: `#ff4f00`
+- Text: `#fffefb`
+- Padding: 8px 16px
+- Radius: 4px
+- Border: `1px solid #ff4f00`
+- Use: Primary CTA ("Start free with email", "Sign up free")
+
+**Primary Dark**
+- Background: `#201515`
+- Text: `#fffefb`
+- Padding: 20px 24px
+- Radius: 8px
+- Border: `1px solid #201515`
+- Hover: background shifts to `#c5c0b1`, text to `#201515`
+- Use: Large secondary CTA buttons
+
+**Light / Ghost**
+- Background: `#eceae3`
+- Text: `#36342e`
+- Padding: 20px 24px
+- Radius: 8px
+- Border: `1px solid #c5c0b1`
+- Hover: background shifts to `#c5c0b1`, text to `#201515`
+- Use: Tertiary actions, filter buttons
+
+**Pill Button**
+- Background: `#fffefb`
+- Text: `#36342e`
+- Padding: 0px 16px
+- Radius: 20px
+- Border: `1px solid #c5c0b1`
+- Use: Tag-like selections, filter pills
+
+**Overlay Semi-transparent**
+- Background: `rgba(45, 45, 46, 0.5)`
+- Text: `#fffefb`
+- Radius: 20px
+- Hover: background becomes fully opaque `#2d2d2e`
+- Use: Video play buttons, floating actions
+
+**Tab / Navigation (Inset Shadow)**
+- Background: transparent
+- Text: `#201515`
+- Padding: 12px 16px
+- Shadow: `rgb(255, 79, 0) 0px -4px 0px 0px inset` (active orange underline)
+- Hover shadow: `rgb(197, 192, 177) 0px -4px 0px 0px inset` (sand underline)
+- Use: Horizontal tab navigation
+
+### Cards & Containers
+- Background: `#fffefb`
+- Border: `1px solid #c5c0b1` (warm sand border)
+- Radius: 5px (standard), 8px (featured)
+- No shadow elevation by default -- borders define containment
+- Hover: subtle border color intensification
+
+### Inputs & Forms
+- Background: `#fffefb`
+- Text: `#201515`
+- Border: `1px solid #c5c0b1`
+- Radius: 5px
+- Focus: border color shifts to `#ff4f00` (orange)
+- Placeholder: `#939084`
+
+### Navigation
+- Clean horizontal nav on cream background
+- Zapier logotype left-aligned, 104x28px
+- Links: Inter 16px weight 500, `#201515` text
+- CTA: Orange button ("Start free with email")
+- Tab navigation uses inset box-shadow underline technique
+- Mobile: hamburger collapse
+
+### Image Treatment
+- Product screenshots with `1px solid #c5c0b1` border
+- Rounded corners: 5-8px
+- Dashboard/workflow screenshots prominent in feature sections
+- Light gradient backgrounds behind hero content
+
+### Distinctive Components
+
+**Workflow Integration Cards**
+- Display connected app icons in pairs
+- Arrow or connection indicator between apps
+- Sand border containment
+- Inter weight 500 for app names
+
+**Stat Counter**
+- Large display number using Inter 48px weight 500
+- Muted description below in `#36342e`
+- Used for social proof metrics
+
+**Social Proof Icons**
+- Circular icon buttons: 14px radius
+- Sand border: `1px solid #c5c0b1`
+- Used for social media follow links in footer
+
+## 5. Layout Principles
+
+### Spacing System
+- Base unit: 8px
+- Scale: 1px, 4px, 6px, 8px, 10px, 12px, 16px, 20px, 24px, 32px, 40px, 48px, 56px, 64px, 72px
+- CTA buttons use generous padding: 20px 24px for large, 8px 16px for standard
+- Section padding: 64px-80px vertical
+
+### Grid & Container
+- Max content width: approximately 1200px
+- Hero: centered single-column with large top padding
+- Feature sections: 2-3 column grids for integration cards
+- Full-width sand-bordered dividers between sections
+- Footer: multi-column dark background (`#201515`)
+
+### Whitespace Philosophy
+- **Warm breathing room**: Generous vertical spacing between sections (64px-80px), but content areas are relatively dense -- Zapier packs information efficiently within its cream canvas.
+- **Architectural compression**: Degular Display headlines at 0.90 line-height compress vertically, contrasting with the open spacing around them.
+- **Section rhythm**: Cream background throughout, with sections separated by sand-colored borders rather than background color changes.
+
+### Border Radius Scale
+- Tight (3px): Small inline spans
+- Standard (4px): Buttons (orange CTA), tags, small elements
+- Content (5px): Cards, links, general containers
+- Comfortable (8px): Featured cards, large buttons, tabs
+- Social (14px): Social icon buttons, pill-like elements
+- Pill (20px): Play buttons, large pill buttons, floating actions
+
+## 6. Depth & Elevation
+
+| Level | Treatment | Use |
+|-------|-----------|-----|
+| Flat (Level 0) | No shadow | Page background, text blocks |
+| Bordered (Level 1) | `1px solid #c5c0b1` | Standard cards, containers, inputs |
+| Strong Border (Level 1b) | `1px solid #36342e` | Dark dividers, emphasized sections |
+| Active Tab (Level 2) | `rgb(255, 79, 0) 0px -4px 0px 0px inset` | Active tab underline (orange) |
+| Hover Tab (Level 2b) | `rgb(197, 192, 177) 0px -4px 0px 0px inset` | Hover tab underline (sand) |
+| Focus (Accessibility) | `1px solid #ff4f00` outline | Focus ring on interactive elements |
+
+**Shadow Philosophy**: Zapier deliberately avoids traditional shadow-based elevation. Structure is defined almost entirely through borders -- warm sand (`#c5c0b1`) borders for standard containment, dark charcoal (`#36342e`) borders for emphasis. The only shadow-like technique is the inset box-shadow used for tab underlines, where a `0px -4px 0px 0px inset` shadow creates a bottom-bar indicator. This border-first approach keeps the design grounded and tangible rather than floating.
+
+### Decorative Depth
+- Orange inset underline on active tabs creates visual "weight" at the bottom of elements
+- Sand hover underlines provide preview states without layout shifts
+- No background gradients in main content -- the cream canvas is consistent
+- Footer uses full dark background (`#201515`) for contrast reversal
+
+## 7. Do's and Don'ts
+
+### Do
+- Use Degular Display exclusively for hero-scale headlines (40px+) with 0.90 line-height for compressed impact
+- Use Inter for all functional UI -- navigation, body text, buttons, labels
+- Apply warm cream (`#fffefb`) as the background, never pure white
+- Use `#201515` for text, never pure black -- the reddish warmth matters
+- Keep Zapier Orange (`#ff4f00`) reserved for primary CTAs and active state indicators
+- Use sand (`#c5c0b1`) borders as the primary structural element instead of shadows
+- Apply generous button padding (20px 24px) for large CTAs to match Zapier's spacious button style
+- Use inset box-shadow underlines for tab navigation rather than border-bottom
+- Apply uppercase with 0.5px letter-spacing for section labels and micro-categorization
+
+### Don't
+- Don't use Degular Display for body text or UI elements -- it's display-only
+- Don't use pure white (`#ffffff`) or pure black (`#000000`) -- Zapier's palette is warm-shifted
+- Don't apply box-shadow elevation to cards -- use borders instead
+- Don't scatter Zapier Orange across the UI -- it's reserved for CTAs and active states
+- Don't use tight padding on large CTA buttons -- Zapier's buttons are deliberately spacious
+- Don't ignore the warm neutral system -- borders should be `#c5c0b1`, not gray
+- Don't use GT Alpina for functional UI -- it's an editorial accent at thin weights only
+- Don't apply positive letter-spacing to GT Alpina -- it uses aggressive negative tracking (-1.6px to -1.92px)
+- Don't use rounded pill shapes (9999px) for primary buttons -- pills are for tags and social icons
+
+## 8. Responsive Behavior
+
+### Breakpoints
+| Name | Width | Key Changes |
+|------|-------|-------------|
+| Mobile Small | <450px | Tight single column, reduced hero text |
+| Mobile | 450-600px | Standard mobile, stacked layout |
+| Mobile Large | 600-640px | Slight horizontal breathing room |
+| Tablet Small | 640-680px | 2-column grids begin |
+| Tablet | 680-768px | Card grids expand |
+| Tablet Large | 768-991px | Full card grids, expanded padding |
+| Desktop Small | 991-1024px | Desktop layout initiates |
+| Desktop | 1024-1280px | Full layout, maximum content width |
+| Large Desktop | >1280px | Centered with generous margins |
+
+### Touch Targets
+- Large CTA buttons: 20px 24px padding (comfortable 60px+ height)
+- Standard buttons: 8px 16px padding
+- Navigation links: 16px weight 500 with adequate spacing
+- Social icons: 14px radius circular buttons
+- Tab items: 12px 16px padding
+
+### Collapsing Strategy
+- Hero: Degular 80px display scales to 40-56px on smaller screens
+- Navigation: horizontal links + CTA collapse to hamburger menu
+- Feature cards: 3-column grid to 2-column to single-column stacked
+- Integration workflow illustrations: maintain aspect ratio, may simplify
+- Footer: multi-column dark section collapses to stacked
+- Section spacing: 64-80px reduces to 40-48px on mobile
+
+### Image Behavior
+- Product screenshots maintain sand border treatment at all sizes
+- Integration app icons maintain fixed sizes within responsive containers
+- Hero illustrations scale proportionally
+- Full-width sections maintain edge-to-edge treatment
+
+## 9. Agent Prompt Guide
+
+### Quick Color Reference
+- Primary CTA: Zapier Orange (`#ff4f00`)
+- Background: Cream White (`#fffefb`)
+- Heading text: Zapier Black (`#201515`)
+- Body text: Dark Charcoal (`#36342e`)
+- Border: Sand (`#c5c0b1`)
+- Secondary surface: Light Sand (`#eceae3`)
+- Muted text: Warm Gray (`#939084`)
+
+### Example Component Prompts
+- "Create a hero section on cream background (`#fffefb`). Headline at 56px Degular Display weight 500, line-height 0.90, color `#201515`. Subtitle at 20px Inter weight 400, line-height 1.20, color `#36342e`. Orange CTA button (`#ff4f00`, 4px radius, 8px 16px padding, white text) and dark button (`#201515`, 8px radius, 20px 24px padding, white text)."
+- "Design a card: cream background (`#fffefb`), `1px solid #c5c0b1` border, 5px radius. Title at 24px Inter weight 600, letter-spacing -0.48px, `#201515`. Body at 16px weight 400, `#36342e`. No box-shadow."
+- "Build a tab navigation: transparent background. Inter 16px weight 500, `#201515` text. Active tab: `box-shadow: rgb(255, 79, 0) 0px -4px 0px 0px inset`. Hover: `box-shadow: rgb(197, 192, 177) 0px -4px 0px 0px inset`. Padding 12px 16px."
+- "Create navigation: cream sticky header (`#fffefb`). Inter 16px weight 500 for links, `#201515` text. Orange pill CTA 'Start free with email' right-aligned (`#ff4f00`, 4px radius, 8px 16px padding)."
+- "Design a footer with dark background (`#201515`). Text `#fffefb`. Links in `#c5c0b1` with hover to `#fffefb`. Multi-column layout. Social icons as 14px-radius circles with sand borders."
+
+### Iteration Guide
+1. Always use warm cream (`#fffefb`) background, never pure white -- the warmth defines Zapier
+2. Borders (`1px solid #c5c0b1`) are the structural backbone -- avoid shadow elevation
+3. Zapier Orange (`#ff4f00`) is the only accent color; everything else is warm neutrals
+4. Three fonts, strict roles: Degular Display (hero), Inter (UI), GT Alpina (editorial)
+5. Large CTA buttons need generous padding (20px 24px) -- Zapier buttons feel spacious
+6. Tab navigation uses inset box-shadow underlines, not border-bottom
+7. Text is always warm: `#201515` for dark, `#36342e` for body, `#939084` for muted
+8. Uppercase labels at 12-14px with 0.5px letter-spacing for section categorization
+
+## 10. Voice & Tone
+
+Zapier's voice is **automation-friendly and SMB-empathetic.** "Automate AI Workflows, Agents, and Apps" — capability-driven with a focus on small business outcomes. Warm typography (`#201515` text on cream) signals "approachable, not corporate."
+
+| Context | Tone |
+|---|---|
+| CTA | Verb. "Sign up free", "Get started", "Start automating" |
+| Marketing | Use-case-driven. Real workflow templates as social proof |
+| Documentation | Step-by-step screenshot tutorials |
+| Error | Specific. "Trigger filter conditions not met. Check filter rules." |
+
+**Voice samples**
+- Tagline: *"Automate AI Workflows, Agents, and Apps"* <!-- verified: zapier.com homepage 2026-05 -->
+
+**Forbidden phrases.** "Revolutionary automation". Generic Make-comparison framing.
+
+## 11. Brand Narrative
+
+Zapier was **founded 2011 in Columbia, Missouri** by **Wade Foster** (CEO), **Bryan Helmig**, and **Mike Knoop** — three University of Missouri grads who built a working prototype during a Columbia startup weekend. **Foster left his job December 2011**, **Helmig followed April 2012**, **Knoop joined full-time May 2012** — same month they shipped public beta. **Y Combinator initially rejected** the trio (janky weekend prototype, no customers, no track record); they were **accepted on second application**, relocated to Mountain View, and graduated **YC W12 batch June 2012**. **Seed $1.2M October 2012** led by **Bessemer Venture Partners + Draper Fisher Jurvetson** + angels — and famously little outside funding thereafter (uncommon for SaaS at scale). **Remote-first since founding** (no office, fully distributed). Pioneered "if-this-then-that" SMB workflow automation. **2024-2025 evolution**: AI agents and MCP integration alongside classic Zaps. The brand identity — **`#ff4f00` Zapier Orange Primary** + **`#201515` Plum-Black** + **`#fffefb` warm cream canvas** + **4px Buttons** + **Inter 600 body** — reflects "warm, approachable workflow automation." <!-- citations: Wikipedia (Zapier), YC company page, Wade Foster YC Q&A, Founders Talk #55 -->
+
+**Sources:**
+- [Zapier — Wikipedia](https://en.wikipedia.org/wiki/Zapier)
+- [Zapier — Y Combinator](https://www.ycombinator.com/companies/zapier)
+- [Q&A with Wade Foster, Cofounder of Zapier — Y Combinator](https://www.ycombinator.com/blog/qa-with-wade-foster-cofounder-of-zapier/)
+- [Side hustle to $35M ARR at Zapier with Bryan Helmig — Founders Talk #55](https://changelog.com/founderstalk/55)
+
+## 12. Principles
+
+1. **Workflows over code.** *UI implication:* canvas + properties layout; never code-only views.
+2. **Warm typography.** `#201515` / `#36342e`. *UI implication:* avoid pure black text.
+3. **Uppercase labels 12-14px / 0.5px tracking.** *UI implication:* preserve for section categorization.
+4. **Use-case templates first.** *UI implication:* lead with templates, not feature lists.
+5. **AI agents alongside Zaps.** *UI implication:* don't deprecate classic Zaps; AI agents are additive.
+
+## 13. Personas
+
+*Personas are fictional archetypes informed by Zapier user segments (SMB owners, RevOps, marketing automation), not individual people.*
+
+**Sofia Russo, 35, Milan.** Indie agency owner. 40+ Zaps automating client onboarding.
+
+**Marcus Chen, 41, San Francisco.** RevOps lead at Series C SaaS. Zapier as glue between Salesforce + Slack + Notion.
+
+**Priya Krishnan, 28, Bengaluru.** Marketing ops. Email → CRM automation flows.
+
+## 14. States
+
+| State | Treatment |
+|---|---|
+| **Empty (no Zaps)** | "Create your first Zap" CTA + template gallery |
+| **Empty (no triggers)** | App picker with search |
+| **Loading (Zap running)** | Per-step trace with status |
+| **Loading (test)** | Test data per step visible |
+| **Error (auth)** | "Reconnect [App]" with OAuth flow |
+| **Error (filter)** | "Filter conditions not met — view test data" |
+| **Success (Zap published)** | Confirmation + Zap History link |
+| **Success (test passed)** | Step-by-step green checks |
+| **Skeleton (Zap list)** | Warm-cream placeholders |
+| **Disabled (free plan limit)** | Upgrade link |
+| **Loading (long task)** | Persistent progress |
+
+## 15. Motion & Easing
+
+| Token | Value | Use |
+|---|---|---|
+| `motion-instant` | 0ms | Selection |
+| `motion-fast` | 150ms | Hover |
+| `motion-standard` | 250ms | Modal, panel |
+
+Standard cubic-bezier; minimal bounce — workflow register. `prefers-reduced-motion: reduce` removes hover transitions.
+
+---
+
+**Verified:** 2026-05-09 (Apple-tier full migration)
+**Tier 1 sources:** zapier.com/, zapier.com/pricing (live DOM via playwright)
+- **Primary `#ff4f00` Zapier Orange + `#fffefb` cream text** 4px / 40px / 8×16 / 16px·600 (Start free with email / Learn more about MCP — canonical hero CTA)
+- **Header sign-up — Compact Pill** `#ff4f00` / `#fffefb` / **18px** / 36px / 6×12 / 14px·600 (header utility — slight pill variant)
+- **Inverse Primary `#201515` Plum-Black + `#fffefb` text** 4px / 48px / 12×24 / 18px·600 (Explore Zapier for Enterprise — section CTA)
+- **Top nav** transparent / `#201515` / 4px / 36px / 6×10 / 14px·400
+- **Skip-to-content** `rgb(56,25,51)` `#381933` Deep Plum / `#fffefb` / radius 0-0-6-6 / 33px / 4×16-8 / 14px·400
+- **Pricing tier card header** `#201515` / `#fffefb` / 8px / 64px / 0×20 / 24px·600
+- Canvas warm cream `#fffefb` (not pure white) — distinctive warm-cast off-white
+**Tier 2 sources:** styles.refero.design / getdesign.md — no record.
+**Tier 1 (Philosophy):** Wikipedia (Zapier), Y Combinator company page, Wade Foster YC Q&A, Founders Talk #55.
+**Style ref:** `stripe`. **Conflicts unresolved:** **Earlier mistake reverted** — prior footer cited `#9fe870` lime which is **wise's brand color** (copy-paste error). Canonical is **`#ff4f00` Zapier Orange**.